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Speaker 1: Hello and welcome to Outspoken, your dose of the hottest

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Speaker 1: influencer and pop culture news twice a week. I'm Amy

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Speaker 1: Torbert and I'm joined by my sisters and journalist Kate

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Speaker 1: and Sophie. On today's show, Addis Paul confirms he and

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Speaker 1: his famous family are moving out of the rental he

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Speaker 1: shared with his now ex Mikayla Tester, The advertising watchdog stings,

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Speaker 1: two controversial mummy bloggers, and the anonymous question app that

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Speaker 1: has everyone talking. But first, Jonathan Sour has proven he

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Speaker 1: definitely has a type. The former boyfriend of Madison Woolly

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Speaker 1: and Shanie Grummond is now dating Instagram model Sky Moody.

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Speaker 1: Over the weekend, Instagram account Influence Updates Au Spilt the Tea,

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Speaker 1: sharing screenshots of Jonathan and Sky in the same locations. Now, Kate,

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Speaker 1: this is a very juicy one. Can you tell us more?

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Speaker 2: Well, it's what the influencers like to call a soft launch.

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Speaker 2: So both Jonathan and Sky shared inst stories about their

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Speaker 2: date on the Gold Cost which they see to have

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Speaker 2: quite the day of it. So first they went to

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Speaker 2: the gym, of course, and they followed it up by

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Speaker 2: going to the Corumban Wildlife Sanctuary where they saw animals

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Speaker 2: and they did a tree top challenge. So Jonathan even

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Speaker 2: posted a photo of Sky from the back doing the

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Speaker 2: tree climb. He of course didn't tag her because that's

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Speaker 2: not how soft launchers work. Now the date wrapped up

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Speaker 2: in influencer style with a helicopter ride across the coast.

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Speaker 1: Now things seem to be quite serious, considering Jonathan flew

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Speaker 1: from Sydney to spend the weekend with Sky, who lives

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Speaker 1: on the Gold Coast. And it does seem quite ironic

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Speaker 1: because Jonathan was originally Brisbane based, but he actually moved

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Speaker 1: to Sydney to be with his ex girlfriend Madison Woolly.

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Speaker 1: So perhaps we may see another change in location. Oh, definitely,

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Speaker 1: Jonathan is just happy to move wherever there is an

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Speaker 1: influencer potential influencer girlfriend, I think yeah, And he was

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Speaker 1: formerly based in Brisbane, so I think a move is

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Speaker 1: definitely on the cards.

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Speaker 2: Now, Amy, what do we know so far about Sky, Well,

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Speaker 2: it is the.

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Speaker 1: First time she's come on to my radar. She has

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Speaker 1: one hundred and two thousand followers on Instagram and around

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Speaker 1: eight thousand on TikTok, so according to her talent management bio,

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Speaker 1: she's twenty four and has lived on the Gold Coast

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Speaker 1: her whole life. She says she has a passion for travel, fashion,

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Speaker 1: and fitness. It almost sounds like a bratstole, I've got it,

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Speaker 1: and she's currently studying a CIRT three and four in fitness.

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Speaker 1: They's a quite a good match. Yeah, I think so

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Speaker 1: as well. So Sky said she'd like to use her

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Speaker 1: platform to educate and motivate her followers on how to

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Speaker 1: have a balanced, healthy, happy lifestyle while finding the best

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Speaker 1: versions of themselves. She's also modeled for brands including ride

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Speaker 1: Aware and Freddie Jean. So maybe these two have met

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Speaker 1: each other on a shoot. That's a possibility.

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Speaker 2: Well, I do wonder if this is the girl that

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Speaker 2: Madison Wooly spotted Jonathan on a date with the night

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Speaker 2: before she flew to Europe. The timelines match up because

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Speaker 2: Jonathan and Sky started liking each other's posts around April,

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Speaker 2: and while Sky does live on the Gold Coast, she

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Speaker 2: could have been over on a trip visiting him because

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Speaker 2: it would make sense because Madison Wooley got the vibe

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Speaker 2: that it wasn't a first date. It looked like a

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Speaker 2: bit of a low key kind of takeaway vibe. Or

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Speaker 2: if she that could really fit in or if she's.

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Speaker 1: A model, she also probably does travel for work, so

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Speaker 1: it does all make sense now. As for Madison, she

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Speaker 1: is now back from her euro summer, and prior to leaving,

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Speaker 1: she did tease on her podcast that she would be

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Speaker 1: having a hot girls summer and hooking up with lots

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Speaker 1: of guys in Europe. Now, Kate, how did things go

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Speaker 1: for her? Well, it appears the trip wasn't ultra successful

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Speaker 1: from a holiday romance perspective. Madison said she wasn't blown

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Speaker 1: away by the men in Europe and the talent was lacking.

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Speaker 1: She then shared this video of her drunk in a

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Speaker 1: day club in santro Pei, complaining that there were no

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Speaker 1: hot guys.

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Speaker 3: Now, I think this would be a good time actually

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Speaker 3: to maybe perhaps play them a lovely audio. Oh my god. Okay, wait,

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Speaker 3: I'll get this up. We actually need to post this

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Speaker 3: somewhere because this video is too funny to not be

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Speaker 3: shared with the world. Okay, so this is a clip

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Speaker 3: that I'm going to play guys from when I was

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Speaker 3: really really drunk in Saint Tape at a day club

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Speaker 3: and there was just no hot guys and I started

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Speaker 3: crying uncontrollably because there was no hot guys. It was

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Speaker 3: like a hot guy that video, like is basically accurate

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Speaker 3: representation of my experience.

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Speaker 2: You're gonna cry again.

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Speaker 3: I was just so drunk at this day club and

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Speaker 3: there was just no hot guy.

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Speaker 2: So I started, now, what did everyone think of the video?

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Speaker 1: I actually could relate to this when I was in

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Speaker 1: my early twenties. It was nothing worse than when you

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Speaker 1: bothered to do yourself up go out in the freezing

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Speaker 1: cold to a nightclub and there were no hot guys

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Speaker 1: in the nightclub.

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Speaker 2: I actually think it was brave of her to share,

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Speaker 2: because normally she shares such a curated feed. It was

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Speaker 2: on TikTok though.

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Speaker 3: Yeah.

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Speaker 2: Well, she said on her podcast that she was hoping

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Speaker 2: to get one hundred thousand likes because she said it

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Speaker 2: was so humiliating that at least if it went off

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Speaker 2: it would be worth it. But it's only sitting around

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Speaker 2: just under the six thousand. Like Mark, I think she needs.

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Speaker 1: To move into this sort of direction, because I do

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Speaker 1: find her a lot more relatable and likable on her

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Speaker 1: podcast because I think she's just being herself.

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Speaker 2: I think when she puts on the.

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Speaker 1: Persona of being this rich, perfect it girl on her YouTube,

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Speaker 1: I don't think it's as likable, but you.

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Speaker 2: Can't say she doesn't do that on her podcast.

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Speaker 1: But she seems to own it more. She seems to

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Speaker 1: own I feel like I kind of agree with what

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Speaker 1: Sophie is saying in terms of you see more into

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Speaker 1: her real life, you see her talking with her friends.

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Speaker 1: I actually think that it's a really good move for

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Speaker 1: her to have this podcast because you see a totally

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Speaker 1: different side to her than you do on her YouTube.

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Speaker 2: She's just unashamable.

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Speaker 1: I hate the word sassy, but she's kind of sassy

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Speaker 1: on there, and you kind of like, for along at

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Speaker 1: some of her stories. She's literally Jamaici. She was last

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Speaker 1: time she was talking a podcasts, and I know they

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Speaker 1: said months ago on their podcast that they almost felt

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Speaker 1: like the Jamaican podcast had targeted them. But she is hers,

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Speaker 1: she is, and I do love jamaking.

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Speaker 2: That's the thing I actually have been enjoying listening to

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Speaker 2: her escapades. But I think it can come across as

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Speaker 2: you're listening to the popular girls at high school talk,

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Speaker 2: and I think that's why it can actually be quite entertaining. Now,

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Speaker 2: while Madison was playing down the lack of male talent.

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Speaker 2: On her trip, she did say that she met up

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Speaker 2: with a group of well known English soccer players and

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Speaker 2: I would absolutely love to know who they were. I

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Speaker 2: did do a bit of a stalk of who she's

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Speaker 2: following and could not find any soccer players in there.

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Speaker 2: That she did mention that he was following her though,

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Speaker 2: and I didn't have time to look through eight hundred

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Speaker 2: and twenty thousand followers.

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Speaker 1: I got the vibe that maybe these soccer players were married.

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Speaker 1: I'm not one hundred percent sure, but it almost sounded

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Speaker 1: like there was something a bit dodgy going on. Well,

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Speaker 1: I did enjoy the fact that Madison said she got

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Speaker 1: the ick from one of the soccer players because he

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Speaker 1: got the hiccups midway through talking to her. That's a newyck.

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Speaker 1: I haven't heard of that one before. I can kind

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Speaker 1: of see where she's coming from, though.

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Speaker 2: Yeah, because obviously they were drunk, I didn't even speak apparently.

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Speaker 2: Also on her European holiday, she was she met up

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Speaker 2: with a group and they racked up one hundred thousand

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Speaker 2: euro bill on a table.

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Speaker 1: So that's almost two hundred Australian dollars on food at

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Speaker 1: a day club.

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Speaker 2: And drinks.

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Speaker 1: Now, how do we reckon that Madison is feeling now

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Speaker 1: that Jonathan has soft launched his relationship and she has

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Speaker 1: come back from this pretty disappointing European trip.

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Speaker 2: Well, she has been playing it up on her podcast

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Speaker 2: that she's putting together a roster and she's having this

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Speaker 2: hot girl summer, and she's dating a lot, and she

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Speaker 2: has been talking a lot about casual dating and hooking

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Speaker 2: up with guys, which is really interesting to listen to.

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Speaker 2: I did pick up that on the podcast on her

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Speaker 2: most recent episode that she said that she wasn't in

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Speaker 2: the right head space to pursue guys while she was

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Speaker 2: on holiday.

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Speaker 1: She is going to go out with mister Bodels or

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Speaker 1: whatever his name is though, or mister Worldwide.

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Speaker 2: Yeah. Well see, that's the thing. I don't know if

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Speaker 2: it's just an excuse because she couldn't find anyone good

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Speaker 2: enough to hook up with on the trip, or if

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Speaker 2: she saw Jonathan on his date the day before she

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Speaker 2: went to Europe and that put her off, because I

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Speaker 2: think that's it seems like she was the one that

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Speaker 2: dumped him. But it's always different if you've dumped someone

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Speaker 2: and then see them with someone else. You kind of

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Speaker 2: always want what you don't have.

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Speaker 1: It is quite refreshing, though, to hear that there weren't

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Speaker 1: heaps of hot guys on the trip, because I feel

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Speaker 1: like I have been on countless overseas trips where you

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Speaker 1: sit on your son bed, you take a look around

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Speaker 1: and you're like, oh, fuck sake, there's no one good here.

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Speaker 1: It's always like you get stuck in that result and

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Speaker 1: there's just older people or kids, and you're like, what.

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Speaker 2: Well, I am interested to see if this means we're

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Speaker 2: finally going to get some more tidbits about Madison and

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Speaker 2: Jonathan's breakout, because I feel like once someone moves on

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Speaker 2: and that there's no chance of them getting back together,

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Speaker 2: that's when some of the truth starts coming out of open.

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Speaker 1: Slather, isn't it.

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Speaker 2: Yeah?

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Speaker 1: Well?

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Speaker 2: I also noticed on Madison cryptically shared a bunch of

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Speaker 2: flowers on her Instagram story with the caption you know

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Speaker 2: those like love hear hands and a bit of a

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Speaker 2: giggling like secret emoji. So I wonder if this is

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Speaker 2: in response to Jonathan soft launching his relationship with Sky Moody.

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Speaker 1: They're from her parents. I feel like every time she

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Speaker 1: gets really nice flowers they seem to be from her parents.

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Speaker 2: I did laugh watching.

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Speaker 1: Some of her videos, her European trip videos, because the

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Speaker 1: first leg of the trip, the parents seem to be

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Speaker 1: staying around like a bad smell, and you can see

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Speaker 1: the oh no. But I actually think, you know, it

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Speaker 1: is actually so fun to go on holiday with your parents.

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Speaker 1: I actually feel like those girls would have had the

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Speaker 1: best time when the parents are paying for everything. It's

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Speaker 1: only fun when you're in your thirties and you've got someone.

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Speaker 1: I suppose you just enjoy their company. You're not aggravated

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Speaker 1: by their company.

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Speaker 2: We have had two hours of sleep and we have

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Speaker 2: seven hours of a stopover in Dubai, and we're not

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Speaker 2: going to stay in the airport.

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Speaker 1: We're gonna walk around.

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Speaker 2: So I'm gonna show you. Adams Paul has confirmed he

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Speaker 2: and his family are moving out of the rental he

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Speaker 2: shared with former girlfriend Mikayla Tester. Adis has been traveling

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Speaker 2: around Europe with his family since announcing the split from

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Speaker 2: his long term girlfriend in early June. The Paul family

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Speaker 2: returned home on Sunday, but it seems like there's no

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Speaker 2: need to unpack because Adis revealed their moving very soon.

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Speaker 1: I feel like Adis and MICHAELA must coordinate their Q

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Speaker 1: and a's that they do because they always seem to

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Speaker 1: drop juicy details at the same time of each other.

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Speaker 1: So Michayla originally answered a question where a follower asked

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Speaker 1: what her living situation was, She replied, now, I live

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Speaker 1: alone in that big ass house. It's just me and mckel.

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Speaker 1: I'm definitely going to get Michel a brother so he's

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Speaker 1: not lonely now for those wondering, michel is a cat now.

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Speaker 1: Adams followed up by responding to a follower who asked

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Speaker 1: if they'll be living in the same house. He said,

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Speaker 1: we actually got a new house. We're moving in very soon.

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Speaker 2: I feel sorry for Paul mcel He's going to really

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Speaker 2: miss Nutsack when Adams take that. Of course, is his

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Speaker 2: cat clarified? Ky, because I feel like a lot of

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Speaker 2: people would not.

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Speaker 1: Know that his feel my mom might have spat out

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Speaker 1: her tea at this point.

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Speaker 2: What Is the Other? Podcast has always good at providing

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Speaker 2: clarification of what's going on in the influencer world.

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Speaker 1: Why is the other cat? Gold?

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Speaker 2: That's another crude name.

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Speaker 1: Isn't it something to do with like Ahmi wanted to

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Speaker 1: give you I do wonder if Mikayla is sort of

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Speaker 1: cheering a little bit, Like I know, it seems like

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Speaker 1: she's very down about the breakup, but it seems like

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Speaker 1: she's going up in the world considering she's now having

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Speaker 1: her in.

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Speaker 2: Laws move out. Because as much as I love my

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Speaker 2: in laws, I don't think anyone wants to actually live

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Speaker 2: twenty four to seven with their in laws.

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Speaker 1: I think you'd have to have really really amazing in

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Speaker 1: laws to make it work in terms of, you know,

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Speaker 1: a mum and dad who are willing to stay out

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Speaker 1: of your business, know their boundaries, or like a really

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Speaker 1: big house.

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Speaker 2: Staying out of you know, how do you feel your

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Speaker 2: only fans content when you've got your in laws around you?

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Speaker 1: Well? Also, it's pretty strange because their parents are divorced,

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Speaker 1: so you've also got that awkward factor in there well,

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Speaker 1: and they lived together. Yeah. In conclusion, what did you

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Speaker 1: think about having people insult you anonymously on the internet?

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Speaker 2: Genuinely funner than I thought.

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Speaker 3: Agree.

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Speaker 2: A new Instagram story trend allowing users to ask anonymous

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Speaker 2: questions has been dominating our feeds. And if the premise

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Speaker 2: sounds familiar, that's because it is. Amy. Can you tell

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Speaker 2: us more yakay.

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Speaker 1: So the app is called NGL, which stands for not

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Speaker 1: Gonna Lie, and it's been all over my Instagram feed

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Speaker 1: this week. So some of Australia's most well known influencers

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Speaker 1: have been embracing NGL, which is used in conjunction with

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Speaker 1: Instagram and it allows users to ask anonymous questions. So

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Speaker 1: millennials will remember a number of similar concepts in the

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Speaker 1: early two thousands, including ASKfm, live Journal, and Tumblr, which

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Speaker 1: all featured the ability for users to ask one another

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Speaker 1: anonymous questions, and these sites were a breeding ground for bullying,

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Speaker 1: which is why so many people are concerned about the

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Speaker 1: emergence of NNGL. Even when I worked at Today Tonight,

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Speaker 1: I remember doing a story on the dangers of OURSKFM,

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Speaker 1: as did so many other media publications, and it was

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Speaker 1: such a hot topic at the time, and all of

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Speaker 1: this backlash actually led to a number of the sites

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Speaker 1: being shut down. The scary thing about these apps are

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Speaker 1: just how addictive they are, because as soon as I

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Speaker 1: saw everyone else putting out their anonymous questions, I really

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Speaker 1: wanted to do it. So we have actually put one

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Speaker 1: up on our Instagram page and I know you guys

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Speaker 1: actually haven't seen the app for itself, but you keep

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Speaker 1: having these little message boxes pop up, these little envelopes,

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Speaker 1: and you're like, ooh, what's this and you click on

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Speaker 1: it and it goes from orange to.

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Speaker 2: Gray and I don't know.

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Speaker 1: Something exciting about these new messages popping up? Who is it?

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Speaker 1: What could it be? And even though you're almost waiting

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Speaker 1: for someone to say something offensive to you, it's almost

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Speaker 1: a sigh of relief when a positive message comes through. Well,

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Speaker 1: that's actually what the allure of these apps are is that,

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Speaker 1: even though you know it could be a bad question

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Speaker 1: coming your way, this is hit of dopamine that you

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Speaker 1: get if the comments or questions are actually nice. Because

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Speaker 1: it seems like we all have this innate desire to

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Speaker 1: be liked by strangers. I think it's also the curiosity

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Speaker 1: of what do people want to know about me but

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Speaker 1: they're too scared to ask. And I think it's also

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Speaker 1: that often our family and friends will say nice stuff

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Speaker 1: to us.

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Speaker 2: If we're like, oh, do we look nice?

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Speaker 1: You know, they'll of course say yes because they know us,

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Speaker 1: whereas a stranger is always going to be honest or

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Speaker 1: perceived as being more honest. I think what's worrying a

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Speaker 1: lot of people is the mounting concerns over the impact

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Speaker 1: social media has on the mental health of young people.

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Speaker 1: So last year, it was suggested in leaked documents published

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Speaker 1: by The Wall Street Journal that Instagram was harmful for

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Speaker 1: a significant percentage of its young users. And it does

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Speaker 1: come after Snapchat suspended rival apps Yolo and YMK, which

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Speaker 1: also allowed users to send anonymous questions, and these apps

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Speaker 1: were integrated with Snapchat's messaging service. So Snapchat pulled the

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Speaker 1: pin on the apps last year after a lawsuit was

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Speaker 1: filed by a US mother whose teen sadly took their

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Speaker 1: own life after allegedly receiving bulling messages for months on

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Speaker 1: the app. So the case alleges that Yolo and YMK

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Speaker 1: violated consumer protection law by failing to live up to

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Speaker 1: their own terms of service and policies. So the lawsuit

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Speaker 1: stated anonymous messaging apps facilitate bulling to such a degree

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Speaker 1: that they should be considered a dangerous product, and this

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Speaker 1: case is still being heard in court now. Interestingly, late

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Speaker 1: last month, Instagram briefly blocked links to the NGL app. However,

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Speaker 1: they're now back up and running, so it will be

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Speaker 1: really interesting to see whether Instagram chooses to block the links.

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Speaker 1: After the findings from the court case, there definitely should

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Speaker 1: be age parameters put on the app in my opinion. Well,

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Speaker 1: it is clear that NGL has seen what's going on

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Speaker 1: in court because they've been quick to market their safety features.

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Speaker 1: So according to NGL's website, they're tackling the issue of

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Speaker 1: blood by using world class automated intelligence content moderation technology

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Speaker 1: to keep users safe. So it's using character pattern matching

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Speaker 1: algorithms to filter out bad language and bullying, and it

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Speaker 1: can apparently even pick up the meanings of different emojis.

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Speaker 1: I don't know how well that's working considering some of

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Speaker 1: the messages we've been sent through. I mean, they haven't

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Speaker 1: been terrible. No one said go kill yourself or you're

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Speaker 1: ugly or anything like that, but they have not yet

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Speaker 1: well not yet, I haven't.

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Speaker 2: Checked it for a while.

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Speaker 1: But in saying that, there are still comments that could

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Speaker 1: be badly offensively just taking out swear withs like, you

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Speaker 1: can say really offensive things without swearing, Well, you do

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Speaker 1: have to put in your Instagram handle, So I'm assuming

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Speaker 1: that there would be a particular age they could somehow

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Speaker 1: judge by your profile how old you want? Yeah, well,

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Speaker 1: but most people they put a fake age in order

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Speaker 1: to get on Instagram. How's this though, because on their

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Speaker 1: website it actually says we have designed NNGL to be

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Speaker 1: a safe place for young people because they don't have

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Speaker 1: the space to share their feelings without judgments from friends

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Speaker 1: or societal pressures. And NGL has provided this safe place.

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Speaker 1: How laughable is this? Oh? A safe place to ask

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Speaker 1: awful questions for each I feel like just owner. It

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Speaker 1: clearly is not providing a safe space. It's providing a

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Speaker 1: space for gossip to run. Wow.

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Speaker 2: Of course. Now, Forbes actually did a bit of an

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Speaker 2: investigation into the app and they found that the messages

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Speaker 2: containing profanity in English were blocked. However, explicit slang terms

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Speaker 2: along with French, Spanish and German profanities were not blocked.

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Speaker 2: It also found that the knife and dagger icons were

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Speaker 2: not blocked. And it's pretty scary to think about it,

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Speaker 2: because I feel like the Internet is already quite a

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Speaker 2: dangerous place. People troll others, even in their own name.

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Speaker 2: So what is this veil of anonymity going to be doing? Like,

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Speaker 2: what are people going to be saying? Now?

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Speaker 1: Well, there has been a lot of discussion about whether

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Speaker 1: the app is actually as anonymous as it suggests, and

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Speaker 1: this is because NGL has managed to monetize the app,

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Speaker 1: unlike its competitors who failed to do so. So for

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Speaker 1: a fee of nine dollars ninety nine per week, you

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Speaker 1: can become a pro member of NGL. This sounds like

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Speaker 1: an AD, it is not.

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Speaker 2: An AD, which means you're able.

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Speaker 1: To receive hints about who has anonymously messaged you, and

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Speaker 1: these hints are limited to broad locations, so a hint

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Speaker 1: may be oh, the person lives in Adelaide or the

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Speaker 1: type of device they used to send the message. However,

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Speaker 1: it is believed that these type of hints will increase

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Speaker 1: over time. It is pretty disgusting though, that they are

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Speaker 1: trying to make money from consumers, because hearing that, it

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Speaker 1: makes it evident that they are actually aiming for that

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Speaker 1: teen demographic that really does care what people think. Because

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Speaker 1: if you're a huge influencer that's getting these questions sent in,

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Speaker 1: you're hardly going to be paying and being like, oh,

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Speaker 1: I know who that is.

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Speaker 2: That's you know it's going to be You're going to

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Speaker 2: use her to do it.

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Speaker 1: Yeah, But it's more if you're a teenager and you're

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Speaker 1: trying to track down whether your friends has been sending

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Speaker 1: you in comments. That's literally the only you. The thing is,

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Speaker 1: if you're an influencer and you're receiving thousands of comments,

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Speaker 1: it's hardly going to whittle it down saying oh, this

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Speaker 1: person's in Adelaide. However, if you're a teenager and you've

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Speaker 1: only received five messages and you've only got twenty friends,

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Speaker 1: you're gonna know, Oh, that's so and so as my

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Speaker 1: asshole friend with the Samsung Galaxy that's trolling me. Okay,

401
00:19:23,240 --> 00:19:26,359
Speaker 1: so part of my collab was staying at Paradise Resort

402
00:19:26,480 --> 00:19:29,399
Speaker 1: is that I would talk to you about some of

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Speaker 1: their activities and features.

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Speaker 2: Influencers have been put on notice as the Advertising Watchdog

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Speaker 2: finally stings two high profile mummy bloggers for breaching standards.

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Speaker 2: So what has gone down?

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Speaker 1: Well, controversial mummy blogger Sophie Kesia has landed herself in

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Speaker 1: hot water with not only ad standards, but also the

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Speaker 1: brand she was working with, after she failed to make

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Speaker 1: it clear her Instagram post was a paid advert. Now,

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Speaker 1: the adding question was for tech accessory brand Signet, and

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Speaker 1: Sophie was promoting one of their phone charging cables, which

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Speaker 1: she described as life changing. The Instagram post featured Sophie

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Speaker 1: holding up a charging cable with the caption found my

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Speaker 1: baby and tagged Signet. She continued, nobody charges my phone

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Speaker 1: like this cord here. Whenever I lose it, it's devastating.

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00:20:16,600 --> 00:20:19,879
Speaker 1: In brackets aka Bobby steals it for his iPad. I

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Speaker 1: will never go back to any other cord, not spawn,

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00:20:23,400 --> 00:20:26,359
Speaker 1: just simply life changing when you need your phone constantly

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Speaker 1: and charged so fast. This was also accompanied by a

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Speaker 1: link to Signet's website.

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Speaker 2: I don't know aber anyone else, but when I use

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Speaker 2: something like a phone charger, I just feel like telling

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Speaker 2: the world about it. Not sponsored.

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Speaker 1: The only time I've ever felt compelled to put something

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Speaker 1: up on Instagram about a product is when I got

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Speaker 1: a Dyson, and I feel like that's something everyone who

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Speaker 1: turns thirty they always are raving about their vacuum cleaner

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Speaker 1: and also, most recently, my wheat bag. You're saying that, yeah,

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Speaker 1: but you're not going to take a photo of yourself

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Speaker 1: with your fucking wheat bag on your lap and say,

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Speaker 1: oh hey, guys, probably just snapchat or say it on

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Speaker 1: the podcast or something like. This was a very orchestrated

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Speaker 1: post sitting on a table with the charger, like it

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00:21:08,080 --> 00:21:09,840
Speaker 1: was very obvious what was going on?

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Speaker 2: Yeah, I'm sorry. I mean, you're not gonna put a

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Speaker 2: feed post about your wheat bag? Well, I hope not.

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Speaker 1: Now, for those who aren't in the pr and marketing space,

439
00:21:17,359 --> 00:21:21,040
Speaker 1: when influencers accept a paid brand deal, they must make

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00:21:21,080 --> 00:21:24,560
Speaker 1: it clearly distinguishable that the post is branded content. So

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00:21:24,880 --> 00:21:28,600
Speaker 1: the bare minimum influencers are required to do is use

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00:21:28,640 --> 00:21:33,120
Speaker 1: the hashtag ad or sponsored. Now, clients can request additional

443
00:21:33,160 --> 00:21:37,359
Speaker 1: hashtags such as ambassador, collab, and paid partnership, So I

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00:21:37,400 --> 00:21:38,240
Speaker 1: mean it's not.

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00:21:38,240 --> 00:21:39,879
Speaker 2: Very difficult to do these things.

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00:21:40,280 --> 00:21:43,600
Speaker 1: Now. For short videos, the brand association must be declared

447
00:21:43,720 --> 00:21:46,520
Speaker 1: through the use of screen soupers at the beginning of

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00:21:46,600 --> 00:21:50,280
Speaker 1: the videos, whereas in long videos, the brand association must

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00:21:50,320 --> 00:21:55,000
Speaker 1: be declared within the first thirty seconds, both verbally and visually. Now,

450
00:21:55,040 --> 00:21:59,040
Speaker 1: Instagram has even introduced in built Instagram ad tools to

451
00:21:59,080 --> 00:22:02,320
Speaker 1: make it very imp and these rules were introduced in

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00:22:02,359 --> 00:22:06,680
Speaker 1: October twenty twenty, so influencers and brands have had adequate

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00:22:06,760 --> 00:22:09,320
Speaker 1: time to get to know these rules and get around them.

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Speaker 2: Well.

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00:22:09,600 --> 00:22:11,760
Speaker 1: According to The Daily Mail, it was actually one of

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00:22:11,800 --> 00:22:15,159
Speaker 1: Sophie's followers who made the complaint to add Standards. So

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00:22:15,240 --> 00:22:18,240
Speaker 1: the complaint read, Sophie is obviously getting paid to be

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00:22:18,280 --> 00:22:22,080
Speaker 1: an ongoing ambassador for this product brand and should clearly

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00:22:22,119 --> 00:22:25,160
Speaker 1: display that it is a paid post. Now, the watchdog

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00:22:25,240 --> 00:22:28,600
Speaker 1: determined that her post did breach section two point seven

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00:22:28,720 --> 00:22:32,720
Speaker 1: of the AANA Code of Ethics, which requires advertisers to

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00:22:32,720 --> 00:22:36,480
Speaker 1: make it clearly distinguishable that a post is branded content.

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00:22:37,119 --> 00:22:40,400
Speaker 1: So the tech brand Signet hit back, blaming the incident

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00:22:40,440 --> 00:22:44,119
Speaker 1: on Sophie, claiming she uploaded the post without prior approval

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00:22:44,359 --> 00:22:47,000
Speaker 1: and that they shouldn't be held responsible for it. So

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00:22:47,119 --> 00:22:49,880
Speaker 1: the team from Signet also responded to ad Standards, saying

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00:22:50,119 --> 00:22:53,080
Speaker 1: it had an agreement with Sophie Keisha regarding paid brand

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00:22:53,160 --> 00:22:56,280
Speaker 1: endorsements on social media, but that this post was shared

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00:22:56,359 --> 00:22:59,320
Speaker 1: outside Miss Caaisha's paid agreement with the brand and was

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00:22:59,359 --> 00:23:03,359
Speaker 1: not included in the content calendar. Signet through further shade,

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00:23:03,440 --> 00:23:06,919
Speaker 1: saying if an influencer decides to post without permission or

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00:23:06,960 --> 00:23:10,520
Speaker 1: knowledge of a brand, why is the brand being held responsible.

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00:23:10,680 --> 00:23:13,359
Speaker 2: I'm pretty shocked that Signet have turned on Sophie because

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00:23:13,400 --> 00:23:16,159
Speaker 2: she has been a long time ambassador for the brand.

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00:23:16,400 --> 00:23:19,520
Speaker 2: She's even got them listed in her Instagram bio. So

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00:23:19,600 --> 00:23:21,840
Speaker 2: it's just really weird how that this is playing out.

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00:23:21,880 --> 00:23:23,919
Speaker 2: It seems like, you know, she's in it for herself

478
00:23:23,920 --> 00:23:25,879
Speaker 2: and the brands in it for herself. I'm not shocked

479
00:23:25,880 --> 00:23:26,480
Speaker 2: by this at all.

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00:23:26,560 --> 00:23:29,280
Speaker 1: Sophie was in the wrong in this situation. She put

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00:23:29,359 --> 00:23:31,920
Speaker 1: up a post that was not agreed upon by them,

482
00:23:32,440 --> 00:23:35,480
Speaker 1: and she said, oh, not spon con. Even though she's

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00:23:35,520 --> 00:23:38,919
Speaker 1: clearly an ambassador of theirs. They're deeply embarrassed by this.

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00:23:39,000 --> 00:23:41,879
Speaker 1: They probably want to distance themselves from her. I remember

485
00:23:41,920 --> 00:23:45,760
Speaker 1: there was a similar issue where it was an Adelaide influence.

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00:23:45,760 --> 00:23:47,359
Speaker 1: So he shared a post I think it was about

487
00:23:47,359 --> 00:23:50,560
Speaker 1: a fast food chain, so he had an existing relationship

488
00:23:50,600 --> 00:23:53,320
Speaker 1: with them. He wasn't paid to share about the fast

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00:23:53,320 --> 00:23:55,720
Speaker 1: food chain, but he actually liked it and shared, oh

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00:23:56,040 --> 00:23:58,280
Speaker 1: you know, I'm having mac Donald's night or something along

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00:23:58,320 --> 00:24:00,160
Speaker 1: those lines. And he got in trouble as well well,

492
00:24:00,200 --> 00:24:03,320
Speaker 1: because they said, well, you have this existing relationship, you're

493
00:24:03,400 --> 00:24:06,000
Speaker 1: being paid by them, so anything you post about them,

494
00:24:06,720 --> 00:24:09,120
Speaker 1: it's sort of skewed. Well, I think the worst thing

495
00:24:09,160 --> 00:24:12,399
Speaker 1: Sophie did was put in the caption not spon con

496
00:24:12,480 --> 00:24:15,000
Speaker 1: because this was deliberately misleading to her audience when there

497
00:24:15,080 --> 00:24:17,960
Speaker 1: was an ongoing relationship with this brand. So the ad

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00:24:17,960 --> 00:24:21,040
Speaker 1: standards panel ruled that her post had many hallmarks of

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00:24:21,080 --> 00:24:24,800
Speaker 1: sponsored content, including a link to Signet's website, the positioning

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00:24:24,840 --> 00:24:27,920
Speaker 1: of the product, and a glowing endorsement. They also noted

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00:24:27,920 --> 00:24:31,399
Speaker 1: that Sophie's long standing relationship with the brand was another

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00:24:31,520 --> 00:24:34,480
Speaker 1: indicator that the post was an advertisement, and that an

503
00:24:34,520 --> 00:24:38,000
Speaker 1: explicit inclusion of the word not spawn further obscured the

504
00:24:38,040 --> 00:24:42,679
Speaker 1: post distinguishability as advertising. Now Mummy bloggers Sarah Kerns found

505
00:24:42,680 --> 00:24:46,639
Speaker 1: herself in a very similar situation, so a follower complained

506
00:24:46,720 --> 00:24:49,800
Speaker 1: that Sarah failed to properly indicate the nature of her

507
00:24:49,840 --> 00:24:53,920
Speaker 1: relationship with Thermomix on an Instagram story image of the product.

508
00:24:54,359 --> 00:24:57,920
Speaker 1: So the text read, Okay, Tuesday is normally quick dinner

509
00:24:57,960 --> 00:25:01,359
Speaker 1: slash takeaway as Knox has art until and we aren't

510
00:25:01,359 --> 00:25:04,280
Speaker 1: home till six tonight. I made butter chicken in less

511
00:25:04,280 --> 00:25:06,480
Speaker 1: time than it would have taken to grab a takeout.

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00:25:06,520 --> 00:25:09,679
Speaker 1: We'll keep the Thermo mix updates coming for those interested.

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00:25:09,880 --> 00:25:12,440
Speaker 1: The complaint read the Thermo Mix was gifted to Sarah

514
00:25:12,560 --> 00:25:15,399
Speaker 1: Kerns for promotional reasons. It has not been declared as

515
00:25:15,440 --> 00:25:18,760
Speaker 1: a paid advertisement or listed as gifted or anything to

516
00:25:18,800 --> 00:25:22,920
Speaker 1: indicate a relationship between Thermo Mix and Miss Kerns. Thermo

517
00:25:23,040 --> 00:25:25,800
Speaker 1: Mix is tagged in very small white writing hidden against

518
00:25:25,840 --> 00:25:28,600
Speaker 1: a white bench top. Now you may be wondering what

519
00:25:28,920 --> 00:25:32,640
Speaker 1: is the go with gifted products. So in this situation,

520
00:25:32,960 --> 00:25:37,280
Speaker 1: Sarah was paid to promote Thermo Mix's cordless vacuum. However,

521
00:25:37,359 --> 00:25:40,520
Speaker 1: the Thermomix appliance that she used in the offending post

522
00:25:41,000 --> 00:25:44,199
Speaker 1: formed part of her reimbursement. So it's believed that she

523
00:25:44,320 --> 00:25:46,399
Speaker 1: was paid money and they must have thrown in a

524
00:25:46,400 --> 00:25:50,080
Speaker 1: Thermo Mix. Now, when an item is gifted, it's pretty simple.

525
00:25:50,200 --> 00:25:54,120
Speaker 1: You just have to declare it's gifted by writing hashtag gifted.

526
00:25:54,600 --> 00:25:57,359
Speaker 1: In this situation, I think Sarah probably could have also

527
00:25:57,760 --> 00:26:02,200
Speaker 1: gotten away with using the term collab or partners. Yeah. Now,

528
00:26:02,280 --> 00:26:05,200
Speaker 1: Thermo Mix responded to the Ad Standards Panel saying Ms

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00:26:05,280 --> 00:26:08,600
Speaker 1: Kerns was engaged to promote only the vacuum cleaner and

530
00:26:08,680 --> 00:26:11,919
Speaker 1: she had no authority, direction, or retain it to promote

531
00:26:11,920 --> 00:26:15,760
Speaker 1: the Thermo Mix appliance. Any promotion of that appliance, if

532
00:26:15,760 --> 00:26:19,359
Speaker 1: it had occurred, was without the company's knowledge or approval,

533
00:26:19,720 --> 00:26:22,959
Speaker 1: nor as a paid sponsorship. Now, the panels say that

534
00:26:23,040 --> 00:26:26,440
Speaker 1: while the post was made at the discretion of the influencer,

535
00:26:27,040 --> 00:26:30,280
Speaker 1: it did still fall reasonably within the control of the

536
00:26:30,440 --> 00:26:34,040
Speaker 1: advertiser as the product had been provided as part of

537
00:26:34,080 --> 00:26:39,199
Speaker 1: a broader sponsorship and ambassadorship deal. Thermomix actually intends to

538
00:26:39,280 --> 00:26:43,280
Speaker 1: appeal against this ruling. It kind of sounds like people

539
00:26:43,320 --> 00:26:46,400
Speaker 1: aren't educated on what they can and can't post. They

540
00:26:46,400 --> 00:26:48,679
Speaker 1: think they're helping the brand out by posting more and

541
00:26:48,720 --> 00:26:51,119
Speaker 1: trying to impress them, I feel, and it's interesting to

542
00:26:51,160 --> 00:26:54,440
Speaker 1: see how quickly these brands are just willing to turn

543
00:26:54,680 --> 00:26:55,879
Speaker 1: on the influencers.

544
00:26:56,119 --> 00:27:00,360
Speaker 2: Now you may be wondering what other consequences for these breachers. Now,

545
00:27:00,400 --> 00:27:03,320
Speaker 2: the Code of Ethics itself is not enforceable in the

546
00:27:03,359 --> 00:27:07,359
Speaker 2: same way that Australian Consumer law is. However, if a

547
00:27:07,400 --> 00:27:11,080
Speaker 2: complaint is raised to add standards, the panel may report

548
00:27:11,080 --> 00:27:14,760
Speaker 2: it to the relevant government agency or industry body. Now

549
00:27:14,840 --> 00:27:18,960
Speaker 2: this includes the a Triple C, which enforces the Australian

550
00:27:19,000 --> 00:27:23,280
Speaker 2: Consumer Law. So under the Australian Consumer Law, advertising must

551
00:27:23,280 --> 00:27:27,880
Speaker 2: not mislead or deceive consumers. So basically, if an influencer

552
00:27:27,960 --> 00:27:31,040
Speaker 2: doesn't disclose a sponsor on their page. This could be

553
00:27:31,119 --> 00:27:35,960
Speaker 2: considered misleading or deceptive conduct. Therefore, they could actually be

554
00:27:36,040 --> 00:27:39,560
Speaker 2: found in breach of the Australian consumer Law and liable

555
00:27:39,600 --> 00:27:43,159
Speaker 2: to pay a significant fine. Now it hasn't happened yet,

556
00:27:43,440 --> 00:27:45,840
Speaker 2: but it could only be a matter of time.

557
00:27:46,160 --> 00:27:48,359
Speaker 1: Well that's all the influence and news we have for

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00:27:48,400 --> 00:27:51,680
Speaker 1: you guys today. This podcast was recorded on the traditional

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00:27:51,760 --> 00:27:54,560
Speaker 1: land of the Garner people of the Adelaide Planes. We

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00:27:54,640 --> 00:27:58,080
Speaker 1: pay respect to elders past, present and emerging And if

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00:27:58,119 --> 00:28:00,560
Speaker 1: you did enjoy today's episode with love, if you could

562
00:28:00,560 --> 00:28:03,280
Speaker 1: go and leave us a five star review and don't

563
00:28:03,280 --> 00:28:06,680
Speaker 1: forget to follow us on TikTok and Instagram at Outspoken

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00:28:06,840 --> 00:28:08,960
Speaker 1: Underscore The Underscore Podcast