WEBVTT - MINI: Laura weighs in on the Bumble Celibacy Drama 🐝

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<v Speaker 1>Now we've just established we're going to talk about Bumble

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<v Speaker 1>the dating app, but then we remembered Britney used to

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<v Speaker 1>be the face of Bumble.

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<v Speaker 2>The day Bumble in Britney many many, many years ago.

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<v Speaker 2>I did a campaign for them because I was on

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<v Speaker 2>Bumble and I was single for ten years. I was

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<v Speaker 2>on Bumble and they were like, hey, can we use

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<v Speaker 2>your profile as an advert? And I was like okay,

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<v Speaker 2>So they put my actual real life Bumble profile was

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<v Speaker 2>on bus stops around Australia everywhere. I still didn't hook.

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<v Speaker 1>Up, but still didn't find the manier dreams on Bumble.

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<v Speaker 1>Well no, look, I mean I think the reason why

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<v Speaker 1>Bumble has been so it's been like the nice dating

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<v Speaker 1>app for so long, and I think it's because part

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<v Speaker 1>of their marketing and their campaigning has been all around

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<v Speaker 1>it being a women's first dating app, so if you've

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<v Speaker 1>never used it, Basically the idea is that on there

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<v Speaker 1>you can be as a female. You have to make

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<v Speaker 1>the first move, so men have to you can match,

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<v Speaker 1>but they have to wait in order to get a

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<v Speaker 1>message from females. So that's kind of changed recently and

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<v Speaker 1>Bumble's been making a lot of small changes to the

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<v Speaker 1>way in which the app functions, and one of the

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<v Speaker 1>most recent rollouts is that now there's an button. So

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<v Speaker 1>if you want to allow men to be able to

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<v Speaker 1>make the first move, that has been changed as well,

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<v Speaker 1>so you can kind of tick that opt out button.

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<v Speaker 1>What if you're old school, like I want the man

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<v Speaker 1>to message me, or if you just spend your time

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<v Speaker 1>Paul you can't think of a first line, or you're like,

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<v Speaker 1>make him get away, But it gives women the choice

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<v Speaker 1>to do that. Now. Bumble has been teasing a rebrand

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<v Speaker 1>and a new marketing strategy for the last couple of

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<v Speaker 1>weeks and this rolled out only the other day. But

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<v Speaker 1>there has been so much backlash to this because I

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<v Speaker 1>think they well and truly missed the mark. So there's

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<v Speaker 1>been billboards all around the country, and the billboard reads this,

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<v Speaker 1>you know full well a vow of celibacy is not

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<v Speaker 1>the answer introducing the new Bumble. I don't even really

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<v Speaker 1>get it. The reason for this is is that some

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<v Speaker 1>women are so over dating. They're so over like the

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<v Speaker 1>rigmarole of like going on dates, hooking up, doing the

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<v Speaker 1>one night stand thing, that celibacy is having a real moment.

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<v Speaker 1>I mean, we spoke about it on the show the

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<v Speaker 1>other week, Craig Craig David, you know who sang a

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<v Speaker 1>song cloning on a Wednesday, Like, he's now celebrate Julia Fox,

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<v Speaker 1>who's Kanye West X. She's been celibate for two and

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<v Speaker 1>a half years. Celibacy is having a moment. It's having

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<v Speaker 1>a real moment. So this seems like a very strange

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<v Speaker 1>ad for Bumble to come off the back and say,

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<v Speaker 1>you know what, guys, wh whoa whoa whoa whoa. You

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<v Speaker 1>don't need to take drastic measures like celibacy instead, just

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<v Speaker 1>use the Bumble app. Now, the reason why people are

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<v Speaker 1>angry about this is because they're saying that this goes

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<v Speaker 1>against everyone's like very genuine right to be able to

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<v Speaker 1>choose celibacy if they're not happy in the dating world.

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<v Speaker 1>That was also not the only billboard.

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<v Speaker 2>There was another one that said thou shalt not give

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<v Speaker 2>up on dating and become a nun, which was problematic.

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<v Speaker 1>It's a little bit on the nose, isn't it. I

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<v Speaker 1>think my.

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<v Speaker 2>Problem here is right the second that I saw the billboard,

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<v Speaker 2>I cringed and I was like a rip Bumble, Like,

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<v Speaker 2>I know that people are going to come for you

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<v Speaker 2>over this ad what I don't like, and I've said

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<v Speaker 2>this about so many different topics that have happened in

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<v Speaker 2>the public eye, and like so many brands or people

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<v Speaker 2>that have gotten something wrong, I don't like the cancelation

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<v Speaker 2>or the pylon on the attack immediately when someone makes

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<v Speaker 2>a mistake. And I thought they did an amazing apology.

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<v Speaker 2>Here's a part of what they said. For years, Bumble

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<v Speaker 2>has passionately stood up for women and marginalized communities and

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<v Speaker 2>their rights to fully exercise personal choice. We didn't live

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<v Speaker 2>up to these values with this campaign, and we apologize

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<v Speaker 2>for the harm it caused.

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<v Speaker 1>And I just want to.

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<v Speaker 2>Reiterate, we so easily forget the ten years of great

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<v Speaker 2>work that people put in and we jump on the

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<v Speaker 2>first time they make a mistake and we're like, you're done.

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<v Speaker 2>But people are human, people make mistakes.

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<v Speaker 1>Yes, I agree, but I do think the reason why

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<v Speaker 1>people have had such an adverse reaction to this is

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<v Speaker 1>because it goes against everything that Bumble has stood for

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<v Speaker 1>up until now. People are mad on social media, but

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<v Speaker 1>there was this one really and I thought it was interesting.

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<v Speaker 1>She's a brand consultant and she's come off the back

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<v Speaker 1>and said, I had so many thoughts on the new

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<v Speaker 1>marketing from Bumble, but the biggest one is don't tell

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<v Speaker 1>women what to do regarding their bodies, full stop. This

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<v Speaker 1>is such a pr misgiven, especially considering the current political

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<v Speaker 1>climate of everything that's going on. That's the bigger picture,

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<v Speaker 1>I think, not the celibration.

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<v Speaker 2>Yeah, God only knows how they didn't nail this one,

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<v Speaker 2>like they've nailed it forever. Who Ever did this campaign

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<v Speaker 2>is going to lose their job. But what I do

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<v Speaker 2>want to end with is I just want to say,

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<v Speaker 2>we get it. They made a huge mistake. They know that.

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<v Speaker 2>Now they've apologized, and I think we can jump off

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<v Speaker 2>the hate train for Bumble. Bumble spoken by Bumbles x form. Guys,

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<v Speaker 2>I have had no attachment to Bumble for about eight years,

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<v Speaker 2>so this has no connection. I just I just hate

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<v Speaker 2>these pylons, especially when someone's owned their mistake. Bumble aren't

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<v Speaker 2>trying to pretend they didn't do it. They one hundred

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<v Speaker 2>be like, guys, we messed up, So like, give them

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<v Speaker 2>a break. They're human too.

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<v Speaker 1>All right, we're done, let's get out of here. See

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<v Speaker 1>you guys.

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<v Speaker 2>By