Speaker 1: Now we've just established we're going to talk about Bumble
Speaker 1: the dating app, but then we remembered Britney used to
Speaker 1: be the face of Bumble.
Speaker 2: The day Bumble in Britney many many, many years ago.
Speaker 2: I did a campaign for them because I was on
Speaker 2: Bumble and I was single for ten years. I was
Speaker 2: on Bumble and they were like, hey, can we use
Speaker 2: your profile as an advert? And I was like okay,
Speaker 2: So they put my actual real life Bumble profile was
Speaker 2: on bus stops around Australia everywhere. I still didn't hook.
Speaker 1: Up, but still didn't find the manier dreams on Bumble.
Speaker 1: Well no, look, I mean I think the reason why
Speaker 1: Bumble has been so it's been like the nice dating
Speaker 1: app for so long, and I think it's because part
Speaker 1: of their marketing and their campaigning has been all around
Speaker 1: it being a women's first dating app, so if you've
Speaker 1: never used it, Basically the idea is that on there
Speaker 1: you can be as a female. You have to make
Speaker 1: the first move, so men have to you can match,
Speaker 1: but they have to wait in order to get a
Speaker 1: message from females. So that's kind of changed recently and
Speaker 1: Bumble's been making a lot of small changes to the
Speaker 1: way in which the app functions, and one of the
Speaker 1: most recent rollouts is that now there's an button. So
Speaker 1: if you want to allow men to be able to
Speaker 1: make the first move, that has been changed as well,
Speaker 1: so you can kind of tick that opt out button.
Speaker 1: What if you're old school, like I want the man
Speaker 1: to message me, or if you just spend your time
Speaker 1: Paul you can't think of a first line, or you're like,
Speaker 1: make him get away, But it gives women the choice
Speaker 1: to do that. Now. Bumble has been teasing a rebrand
Speaker 1: and a new marketing strategy for the last couple of
Speaker 1: weeks and this rolled out only the other day. But
Speaker 1: there has been so much backlash to this because I
Speaker 1: think they well and truly missed the mark. So there's
Speaker 1: been billboards all around the country, and the billboard reads this,
Speaker 1: you know full well a vow of celibacy is not
Speaker 1: the answer introducing the new Bumble. I don't even really
Speaker 1: get it. The reason for this is is that some
Speaker 1: women are so over dating. They're so over like the
Speaker 1: rigmarole of like going on dates, hooking up, doing the
Speaker 1: one night stand thing, that celibacy is having a real moment.
Speaker 1: I mean, we spoke about it on the show the
Speaker 1: other week, Craig Craig David, you know who sang a
Speaker 1: song cloning on a Wednesday, Like, he's now celebrate Julia Fox,
Speaker 1: who's Kanye West X. She's been celibate for two and
Speaker 1: a half years. Celibacy is having a moment. It's having
Speaker 1: a real moment. So this seems like a very strange
Speaker 1: ad for Bumble to come off the back and say,
Speaker 1: you know what, guys, wh whoa whoa whoa whoa. You
Speaker 1: don't need to take drastic measures like celibacy instead, just
Speaker 1: use the Bumble app. Now, the reason why people are
Speaker 1: angry about this is because they're saying that this goes
Speaker 1: against everyone's like very genuine right to be able to
Speaker 1: choose celibacy if they're not happy in the dating world.
Speaker 1: That was also not the only billboard.
Speaker 2: There was another one that said thou shalt not give
Speaker 2: up on dating and become a nun, which was problematic.
Speaker 1: It's a little bit on the nose, isn't it. I
Speaker 1: think my.
Speaker 2: Problem here is right the second that I saw the billboard,
Speaker 2: I cringed and I was like a rip Bumble, Like,
Speaker 2: I know that people are going to come for you
Speaker 2: over this ad what I don't like, and I've said
Speaker 2: this about so many different topics that have happened in
Speaker 2: the public eye, and like so many brands or people
Speaker 2: that have gotten something wrong, I don't like the cancelation
Speaker 2: or the pylon on the attack immediately when someone makes
Speaker 2: a mistake. And I thought they did an amazing apology.
Speaker 2: Here's a part of what they said. For years, Bumble
Speaker 2: has passionately stood up for women and marginalized communities and
Speaker 2: their rights to fully exercise personal choice. We didn't live
Speaker 2: up to these values with this campaign, and we apologize
Speaker 2: for the harm it caused.
Speaker 1: And I just want to.
Speaker 2: Reiterate, we so easily forget the ten years of great
Speaker 2: work that people put in and we jump on the
Speaker 2: first time they make a mistake and we're like, you're done.
Speaker 2: But people are human, people make mistakes.
Speaker 1: Yes, I agree, but I do think the reason why
Speaker 1: people have had such an adverse reaction to this is
Speaker 1: because it goes against everything that Bumble has stood for
Speaker 1: up until now. People are mad on social media, but
Speaker 1: there was this one really and I thought it was interesting.
Speaker 1: She's a brand consultant and she's come off the back
Speaker 1: and said, I had so many thoughts on the new
Speaker 1: marketing from Bumble, but the biggest one is don't tell
Speaker 1: women what to do regarding their bodies, full stop. This
Speaker 1: is such a pr misgiven, especially considering the current political
Speaker 1: climate of everything that's going on. That's the bigger picture,
Speaker 1: I think, not the celibration.
Speaker 2: Yeah, God only knows how they didn't nail this one,
Speaker 2: like they've nailed it forever. Who Ever did this campaign
Speaker 2: is going to lose their job. But what I do
Speaker 2: want to end with is I just want to say,
Speaker 2: we get it. They made a huge mistake. They know that.
Speaker 2: Now they've apologized, and I think we can jump off
Speaker 2: the hate train for Bumble. Bumble spoken by Bumbles x form. Guys,
Speaker 2: I have had no attachment to Bumble for about eight years,
Speaker 2: so this has no connection. I just I just hate
Speaker 2: these pylons, especially when someone's owned their mistake. Bumble aren't
Speaker 2: trying to pretend they didn't do it. They one hundred
Speaker 2: be like, guys, we messed up, So like, give them
Speaker 2: a break. They're human too.
Speaker 1: All right, we're done, let's get out of here. See
Speaker 1: you guys.
Speaker 2: By