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Speaker 1: Hello, my name's Santasha Nabananga Bamblet. I'm a proud Order

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Speaker 1: Order Kerney Whoalbury and a waddery woman. And before we

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Speaker 1: get started on She's on the Money podcast, I would

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Speaker 1: like to acknowledge the traditional custodians of the land of

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Speaker 1: which this podcast is recorded on a wondery country, acknowledging

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Speaker 1: the elders, the ancestors and the next generation coming through

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Speaker 1: as this podcast is about connecting, empowering, knowledge sharing and

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Speaker 1: the storytelling of you to make a difference for today

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Speaker 1: and lasting impact for tomorrow.

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Speaker 2: Let's get into it.

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Speaker 3: She's on the Money, She's on the Money.

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Speaker 4: Hello, and welcome to She's on the Money. It's just

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Speaker 4: me Victoria coming into your ears today for another special

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Speaker 4: Saturday episode. I have been adoring these, so don't expect

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Speaker 4: them to stop anytime soon. Today's chat was sparked by

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Speaker 4: a really intriguing article I read by Jess Graves at

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Speaker 4: the love List titled the Rise of the Edfluencer, the

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Speaker 4: relatability Trap and what creators actually owe you. If you're

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Speaker 4: curious to dive into the article yourself, you might hit

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Speaker 4: a paywall, though there is a free trial if you

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Speaker 4: are keen and you know what, that paywall is actually

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Speaker 4: a perfect segue into one of the key points. Jess

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Speaker 4: makes the reality of content creation as a business and how,

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Speaker 4: just like any other profession, influencers and content creators need

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Speaker 4: to earn a living. She also dives into the wild

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Speaker 4: world of influencer culture, shining light on the tricky type

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Speaker 4: rope influencers walk between keeping it real and making bank.

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Speaker 4: It's all about finding that sweet spot between being genuine

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Speaker 4: and commercial. Plus, it raises the juice se question about

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Speaker 4: whether influencers owe their audiences affordability in what they showcase.

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Speaker 4: Do influencers need to keep things budget friendly or is

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Speaker 4: it fair game to flaunt the finer things in life?

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Speaker 4: The article brought up a really good question for me.

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Speaker 4: Is there a double standard in how we perceive transparency

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Speaker 4: and sponsorships for influencers versus more traditional forms of media.

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Speaker 2: Let's think about it.

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Speaker 4: We don't bat an eye for a thirty second TV

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Speaker 4: spot or a glossy magazine ad, but when an influencer

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Speaker 4: posts a hashtag sponsored photo, suddenly we're all saying, what

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Speaker 4: a sellout. It's almost as if we expect influencers to

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Speaker 4: work for free, even though we're okay with ads in

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Speaker 4: every other part of.

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Speaker 2: Our media consumption on their lowest plan.

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Speaker 4: We're even happy for Netflix to feed us ads when

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Speaker 4: we are already paying for that service. So why do

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Speaker 4: we expect influencers to put hours and hours into producing

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Speaker 4: content for us to con without having any monetary gain

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Speaker 4: for that?

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Speaker 2: Why do we hold them.

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Speaker 4: To a completely different standard to a personality in a

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Speaker 4: TV commercial. Personally, I think it's due to a few things.

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Speaker 4: The first is a failure to recognize that being a

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Speaker 4: person of influence on social media is actually a legitimate

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Speaker 4: form of work. Influencers spend a massive amount of time

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Speaker 4: creating content, shooting their photos, editing videos, writing their captions,

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Speaker 4: getting their captions signed off by the brand that they're

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Speaker 4: working with, and engaging with their audiences. It's a full

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Speaker 4: time job. Often it involves really long hours and significant

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Speaker 4: personal investment. Just like traditional media professionals, influencers they need

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Speaker 4: to earn a living, they need money. Yet there's still

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Speaker 4: the lingering perception that social media content isn't quote real work,

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Speaker 4: and therefore influencers shouldn't be compensated like traditional media personalities.

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Speaker 2: Let's be real here, if.

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Speaker 4: We didn't have these influencers sharing their insights, their style

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Speaker 4: tips and life hacks, our feeds would be a lot

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Speaker 4: less inspiring. It's time that we acknowledge that creating engaging,

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Speaker 4: high quality content is a skill and it is actually

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Speaker 4: a job. The second issue here is the entitlement we

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Speaker 4: feel as their audience. This could be a spicier one

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Speaker 4: to cover. There's this unspoken expectation that because we follow

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Speaker 4: their journey and engage with their content, we somehow have

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Speaker 4: a say in how they should be operating their business.

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Speaker 4: This entitlement can sometimes manifest in really negative ways, like

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Speaker 4: when audiences expect influencers to provide valuable content for free,

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Speaker 4: they criticize sponsored posts and demand personal details about their lives.

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Speaker 4: And finally, there are the impossible standards that we seem

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Speaker 4: to hold influencers to. We expect them to be relatable

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Speaker 4: and authentic, yet always accessible, but also somehow perfect when

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Speaker 4: it comes to their lifestyle choices, that they should showcase

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Speaker 4: affordable products while also living a life of luxury that

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Speaker 4: many aspire to. Influencers are expected to be this perfect

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Speaker 4: role model without making any mistakes, all while navigating the

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Speaker 4: complexities of public scrutiny. This creates an unrealistic and often

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Speaker 4: unfair pressure that can be incredibly challenging to manage. We're

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Speaker 4: about to take a quick break, but stay tuned, because

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Speaker 4: when I come back, I'm going to keel back the

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Speaker 4: layers on these intense expectations and standards that we seem

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Speaker 4: to hold all people of influence to welcome back my friends.

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Speaker 4: I feel like this is a spicier episode that.

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Speaker 2: Required a lot of nuance to put out.

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Speaker 4: So let's dive a little bit further into the expectations

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Speaker 4: that we put on influences, or as I like to

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Speaker 4: call them, people of influence. Jess Graves article dives into

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Speaker 4: the relatability trap, where influencers feel the pressure to stay

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Speaker 4: relatable to their audience even as they climb the ladder

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Speaker 4: of success. Audiences often expect influencers to keep things affordable

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Speaker 4: and accessible, which on a level absolutely makes sense. But

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Speaker 4: as influencers grow and become more successful, their financial situations

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Speaker 4: naturally improve. It's a bit unrealistic, don't you think to

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Speaker 4: expect them to stick to only budget friendly items when

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Speaker 4: their personal taste and purchasing power has evolved over time.

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Speaker 4: Influencers are people too, and their content should reflect their

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Speaker 4: genuine experiences and their personal growth. And let's talk about

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Speaker 4: the economic realities of being an influencer. While I know

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Speaker 4: you're going to scoff at that because you think that

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Speaker 4: maybe influencers have it all, they really do need to

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Speaker 4: make a living and sometimes this means promoting more expensive items.

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Speaker 4: This isn't just about showing off. It's actually part of

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Speaker 4: the business model. More expensive products usually pay better. Just

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Speaker 4: like any other profession, influencers have financial goals and obligations.

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Speaker 2: Think about it this way.

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Speaker 4: If influencers didn't higher end products or take on paid partnerships,

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Speaker 4: then they wouldn't be able to sustain their content creation.

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Speaker 4: It's a job, and jobs need to pay the bills.

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Speaker 4: By understanding and respecting this, we can appreciate the hard

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Speaker 4: work that goes into creating the content that we love.

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Speaker 4: Influencers aren't just living a dream life, they are running

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Speaker 4: a business. While influencers should be transparent about their partnerships

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Speaker 4: and financial growth, Jess Graves argues they do not owe

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Speaker 4: their audience affordability. Instead, she says, what they truly owe

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Speaker 4: us is honesty and authenticity about their personal journeys and

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Speaker 4: the reason behind their recommendations. From my perspective as somebody

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Speaker 4: who started sharing finance content when she was still in

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Speaker 4: personal debt who now owns let's be real, multimillion dollar homes,

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Speaker 4: I think it is wildly unfair to expect that my

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Speaker 4: personal growth would be stunted back where I started. I

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Speaker 4: want to be able to share my SNOO growth. I

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Speaker 4: want to be able to share how I went from

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Speaker 4: being in forty thousand dollars worth of personal debt to

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Speaker 4: being financially what people would deem successful. I want to

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Speaker 4: make sure that you guys see that change is absolutely

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Speaker 4: possible and that the money story you currently have is

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Speaker 4: not the one you.

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Speaker 2: Always have to have. I agree with this.

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Speaker 4: It's not about keeping everything within a certain price range

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Speaker 4: to make everyone happy.

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Speaker 2: It's about being real with all of you. If I

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Speaker 2: love a high.

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Speaker 4: End product and I genuinely believe in its value, I'm

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Speaker 4: going to share it with you, but I'll also be

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Speaker 4: upfront about why I love it and how it fits

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Speaker 4: into my life. And equally, I'm going to share those

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Speaker 4: budget friendly hacks because at my core, I love a

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Speaker 4: money win. Honesty and authenticity. That's what builds trust and

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Speaker 4: from my perspective, that's what really matters. A platform that

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Speaker 4: plays a significant role in how influencers can remain authentic

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Speaker 4: while still running a sustainable business is LTK formerly known

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Speaker 4: as Like to Know ITK is a game changer. This

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Speaker 4: isn't sponsored by the way, It genuinely is a game

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Speaker 4: changer that bridges the gap between promoting products and influencers

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Speaker 4: being able to earn a living.

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Speaker 2: So how does it work?

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Speaker 4: You've probably seen it already with every Man and his

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Speaker 4: Dog now responding to your comments of oh my gosh,

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Speaker 4: where is your jacket? From the links in my bio,

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Speaker 4: will influencers create content featuring various products from fashion and beauty,

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Speaker 4: to home to core lifestyle and even now baby items,

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Speaker 4: and then, through their LTK platform, influencers generate unique trackable

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Speaker 4: links for these products, and then when one of their

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Speaker 4: followers clicks on these links and makes a purchase, that

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Speaker 4: influencer earns a commission from the sale. This provides a

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Speaker 4: direct income stream from their recommendations, which at its core

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Speaker 4: makes absolute sense, and from my perspective, I like the

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Speaker 4: idea that there's more accountability here if they're not sharing

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Speaker 4: recommendations that resonate with their audience.

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Speaker 2: They're not going to get paid. Followers can easily.

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Speaker 4: Shop for the exact products featured by their favorite influencers

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Speaker 4: without the hussle of searching for the items themselves. When

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Speaker 4: followers purchase through lt K links, they directly support the

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Speaker 4: influencers that they love, helping them to continue to create

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Speaker 4: high quality content. It's a win win for both creators

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Speaker 4: and followers. By providing transparency and convenience and a reliable

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Speaker 4: income stream, LTK helps influencers stay true to their personal

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Speaker 4: brand and maintain their authenticity, which if now we've been

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Speaker 4: through all of this, you probably agree with me on

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Speaker 4: I feel like we have covered a lot today. I

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Speaker 4: feel like I've got a little ranch that's been sitting

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Speaker 4: on my shoulders for a long time off my chest,

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Speaker 4: and I feel hopefully that we're maybe.

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Speaker 2: On more of the same page.

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Speaker 4: From the economic realities of being an influencer to the

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Speaker 4: expectations of affordability.

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Speaker 2: And the importance of honesty.

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Speaker 4: Influencer culture is multifaceted and ever evolving, and it's important

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Speaker 4: for us to understand the businesses behind the content.

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Speaker 2: That we love and have a level of respect for it.

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Speaker 4: I hope that you found today's discussion a little bit insightful,

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Speaker 4: and be sure to tune in next week because I'm

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Speaker 4: going to dive into the nitti gritty of just how

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Speaker 4: influencers make their money beyond platforms like LTK. So thanks

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Speaker 4: for hanging out with me on Saturday and for this

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Speaker 4: special episode. I'm going to go get an oat latte

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Speaker 4: and I think that you deserve one.

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Speaker 5: To The advice shared on She's on the Money is

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Speaker 5: general in nature and does not.

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Speaker 2: Consider your individual circumstances.

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Speaker 4: She's on the Money exists purely for educational purposes and

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Speaker 4: should not be relied upon to make an investment or

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Speaker 4: financial decision. If you do choose to buy a financial.

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Speaker 5: Product, read the PDS TMD and obtain appropriate financial.

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Speaker 2: Advice tailored towards your needs.

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Speaker 5: Victoria Divine and She's on the Money are authorized representatives

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