Speaker 1: Hello.
Speaker 2: My name's Santasha Nabananga Bamblet. I'm a proud yor the
Speaker 2: Order Kerney Whoalbury and a waddery woman. And before we
Speaker 2: get started on She's on the Money podcast, I would
Speaker 2: like to acknowledge the traditional custodians of the land of
Speaker 2: which this podcast is recorded on a wondery country, acknowledging
Speaker 2: the elders, the ancestors and the next generation coming through
Speaker 2: as this podcast is about connecting, empowering, knowledge sharing and
Speaker 2: the storytelling of you to make a difference for today
Speaker 2: and lasting impact for tomorrow.
Speaker 1: Let's get into it.
Speaker 3: She's on the Money, She's on the money.
Speaker 4: Have you ever gone to buy something you've bought a
Speaker 4: million times, noticed something was a little different, like maybe
Speaker 4: it was smaller. Well, chances are you haven't suddenly grown,
Speaker 4: but it has gotten smaller. You're not being gas lit.
Speaker 4: It's called shrink flation. We are talking about it on
Speaker 4: today's show. My name is Becksied and this is a
Speaker 4: She's on the Money.
Speaker 1: I VICKI d hello, excited for this.
Speaker 4: Becky s like it's not good to do it, but
Speaker 4: that kind of sounds they I'll take.
Speaker 1: It, you know, I'll just call you back. It's all good. Okay,
Speaker 1: it's all good.
Speaker 4: You are shrinking my name.
Speaker 1: Yeah, exactly. I didn't even know you could shrink Beck.
Speaker 4: You can do.
Speaker 1: Or just be just B B. Beck. Same amount of life,
Speaker 1: the same amount of effort. Yeah. No, all right, Well
Speaker 1: let's move on because we're talking about shrink flation today
Speaker 1: and I am salty about this. Guys like we'll get
Speaker 1: to the English muffin conundrum a little bit later. But
Speaker 1: shrink flation, as you introduced, is basically when a brand
Speaker 1: starts selling less for more by reducing the size of
Speaker 1: their products but keeping the price the same, which is
Speaker 1: just really rude.
Speaker 4: It's rude.
Speaker 1: We all want more tim Tams, not less.
Speaker 4: Listen ar sneaky, sneaky, sneaky.
Speaker 1: So usually these changes aren't that obvious. So in some
Speaker 1: cases you only realize the product is smaller when you
Speaker 1: open the packet and find one less biscuit or bar
Speaker 1: or cake or whatever it is. I feel like sometimes
Speaker 1: you don't even notice. It's somebody else pointing it out
Speaker 1: and being like, Beck, did you know that they have
Speaker 1: two less biscuits in this packet? And you're like, you're right,
Speaker 1: it used to be ten.
Speaker 4: What the heck in and you can't mentally prepare for
Speaker 4: something like that. You don't know what it's coming. It's
Speaker 4: so rude, really sad.
Speaker 1: It's one of those things that grinds my gears. And
Speaker 1: so I said to you, let's do a whole episode
Speaker 1: on it.
Speaker 4: And here we are mainly a therapy session.
Speaker 1: I would say, I'm gonna let loose because you know
Speaker 1: what you shouldn't get between a pregnant woman and two
Speaker 1: English muffins.
Speaker 4: That's true. Actually, no true words have ever been spoken.
Speaker 4: But a little bit later in the episode, we are
Speaker 4: going to talk about specific products. So hold onto that
Speaker 4: English muffins.
Speaker 1: Oh, we're going to name and shame.
Speaker 4: I'm kind of scared, but we are going to give
Speaker 4: you some tips on how to spot it and what
Speaker 4: other tricks to be wary of in the supermarket. But
Speaker 4: first feed, what is happening to the cost of food
Speaker 4: in Australia right now?
Speaker 1: Oh, it's cooked, Beck, It's absolutely cooked in my scientific opinion,
Speaker 1: not pun intended, No, not necessarily stretch. Actually, that was
Speaker 1: pretty good. It's pretty good for we are funny. We
Speaker 1: should go out on our own and do a comedy podcast. Okay, no,
Speaker 1: not me. I'm not funny, but the price of food
Speaker 1: staples is definitely rising, and it is putting a lot
Speaker 1: of pressure on household budgets. A study by Deacon University
Speaker 1: recently released in August, Beck found I've written down four
Speaker 1: dot points. Are you ready? I'm ready. Milk prices rose
Speaker 1: by twenty percent in the twenty four months to July
Speaker 1: this year. In the past twelve months, egg prices have
Speaker 1: increased by ten percent. Canned tuna, she's a staple, she's
Speaker 1: by twenty five percent. That one feels random. That one
Speaker 1: feels real rude too, because that's like everybody's cheap budget
Speaker 1: uni meal virtually, if you're having a bit of a
Speaker 1: week where there's too much month left in your budget. Yes,
Speaker 1: I feel like can tuna some rice? Some frozen veggies
Speaker 1: always whips up a quick little tuna morne and it's
Speaker 1: cheap twenty five percent more for you tuna.
Speaker 3: Hmmmm.
Speaker 4: It feels I don't know, like maybe call me ignorant,
Speaker 4: but like fish are not charging more for their own.
Speaker 1: That is not the logic behind getting more expencted. Do
Speaker 1: do you know what I find even more rude about this?
Speaker 1: Frozen veggies they're up by eighteen percent, and is that
Speaker 1: not meant to be the cheaper option is that's a
Speaker 1: real shame? What the heck?
Speaker 4: Can the certain businesses did do very poorly and some
Speaker 4: did really well actually over the pandemic.
Speaker 1: It definitely wasn't the toilet paper company is doing poorly well.
Speaker 4: That's for sure. But supermarkets did really well over the pandemic.
Speaker 4: They did, you know, the rich get richer as they say.
Speaker 1: Yes, the pandemic felt like it was a bit of
Speaker 1: a license for supermarkets to basically print money. So at
Speaker 1: the same time that Deacon UNI their analysis came out
Speaker 1: in August, will worst net profit increased four point six
Speaker 1: percent to one point two billion dollars for the full
Speaker 1: financial year, while overall sales hit sixty four point twenty
Speaker 1: nine billion dollars, derived from its Australian and New Zealand
Speaker 1: supermarket operations as well as discount chain bigw and our
Speaker 1: second biggest chain, Coals, also revealed a four point eight
Speaker 1: percent full year profit of one point one at billion dollars.
Speaker 4: Wow, I feel like I should be surprised, but maybe
Speaker 4: I'm not.
Speaker 1: I don't know if you've noticed, like complete side note,
Speaker 1: have you seen the news that's coming out where they're
Speaker 1: putting like all of these like safety gates and stuff
Speaker 1: in at the supermarkets because they're obviously trying to lower theft.
Speaker 1: Did you think that maybe if you lowered the prices
Speaker 1: so people could afford groceries, maybe they wouldn't steal them,
Speaker 1: because it's not like you're not making profit. Like we
Speaker 1: literally have your annual reports here and Coal's made one
Speaker 1: point one billion dollars profit and will Worths obviously had
Speaker 1: sales of over sixty four billion dollars. Like, you guys
Speaker 1: are kind of cooked because you're coming out here saying
Speaker 1: it's significantly eating into our profits if people are stealing food.
Speaker 1: Do you know people go to Kohal's and they do
Speaker 1: steal food when they can't afford it. Yeah, it's an
Speaker 1: unwritten rule. Back Like if I look over and there
Speaker 1: might be somebody putting an avocado through as a brown onion,
Speaker 1: I didn't see it. I didn't see it. That's not
Speaker 1: my business. Like, no, it's not my business. I'm no snitch,
Speaker 1: Like I don't know your life, your job, but it's
Speaker 1: not my point. Obviously that's illegal and we shouldn't be
Speaker 1: doing it. But like I'm not going to sneech on
Speaker 1: somebody who's trying to do the best.
Speaker 4: I don't want to sound like boomer. I also don't
Speaker 4: want to say the word boomer.
Speaker 1: Definitely have a boomer opinion in this circumstance, I think,
Speaker 1: I think.
Speaker 4: So we're on that side. But you know, if things
Speaker 4: weren't automated and we didn't have self checkout, we had
Speaker 4: actual people serving us, then.
Speaker 1: Well, actual people who got paid actual wages, then maybe
Speaker 1: people were placed by robots exactly. Mince me through as
Speaker 1: brown onions. That's so strange.
Speaker 4: That really old of me to say.
Speaker 1: Yeah, but that would impact their profitage, it would make
Speaker 1: less profit if they had to pay more wages. Obviously,
Speaker 1: paying people are living wage is just a bit too
Speaker 1: much to us, that makes sense. Yeah, so tomy is
Speaker 1: a bit to that. Don't ask for laughing wages and
Speaker 1: the ability to afford mince me, my.
Speaker 4: Gosh, I know that is a lot to ask. Actually,
Speaker 4: why is shrink flation all of a sudden a thing.
Speaker 1: It's not all of a sudden a thing. Oh, it's
Speaker 1: like been around for a very long time, but it's
Speaker 1: happening globally and brands and supermarkets. I feel like getting
Speaker 1: away with it. Oh, like you've probably heard of it.
Speaker 1: We just complain a little bit, and then we go
Speaker 1: back to our normal lives, like people don't notice it. Obviously,
Speaker 1: after the break, I'm going to name and shame my
Speaker 1: favorite products that have been shrink flated. And it's not
Speaker 1: because when you were little things seemed bigger m m.
Speaker 1: Like you know, when you were little, you're like, oh,
Speaker 1: that used to be massive, and then you see it
Speaker 1: when you're an adult you like gaslight yourself. You're like, oh,
Speaker 1: it must be because I'm bigger. So it's like when
Speaker 1: you used to like drive past the McDonald's sign and
Speaker 1: you'd see the Macason You're be like, wow, those golden
Speaker 1: arch is a huge naw, you drive past it and
Speaker 1: you're like, hmm, it's just a sign, Victoria, Like it's not,
Speaker 1: you know, totally as big as you think it is.
Speaker 1: But the truth is some of our favorite products have shrunk. Yes,
Speaker 1: we're not gaslighting ourselves anymore. We're just going to call
Speaker 1: it out. But obviously it's happening globally and I've had enough,
Speaker 1: so we're doing a whole podcast on it. Who knows
Speaker 1: this is probably gonna fall on deaf years. Let's be honest,
Speaker 1: but in this cost of living crisis, many brands don't
Speaker 1: actually want to be putting their prices up because customers
Speaker 1: might turn away from their products or you know, look
Speaker 1: at a company and be like, oh my gosh, like
Speaker 1: I can't believe in a cost of living crisis back
Speaker 1: they're putting up their prices the audacity, so they're taking
Speaker 1: stuff away from us hoping that we don't notice. And
Speaker 1: by not being transparent about these changes to their product,
Speaker 1: I just think that's really deceptive and I don't like it.
Speaker 1: Brands should honestly be so upfront about this and not
Speaker 1: try and hoodwink customers. Like how many times have you
Speaker 1: seen the advertising on a packet, you know, and they're like, oh,
Speaker 1: you get a bonus one razor in this packet, or
Speaker 1: you get a bonus two extra biscuits in this packet.
Speaker 1: There should be some kind of law where if you're
Speaker 1: going to reduce a packet size on a standard product,
Speaker 1: do you have to be like, by the way, there's
Speaker 1: two less biscuits in here. Now, I can't believe it's
Speaker 1: not what if I mean a sleeve of Marie Clear
Speaker 1: biscuits to make a recipe and you're going to take
Speaker 1: some Marie Clear biscuits away from me. Now I've put
Speaker 1: too much butter in my recipe.
Speaker 4: Totally because one pack used to get you a whole
Speaker 4: whole cheesecake base.
Speaker 1: I don't like it Now I might have to buy more.
Speaker 1: But there is evidence that supermarkets have used the pandemic
Speaker 1: and subsequent cost of living crisis to not only sell
Speaker 1: more goods, but also increase their profit from sales. Critics
Speaker 1: call this inflationary profiteering back although there has been minimal
Speaker 1: response from the government and regulators. No, I'm talking about it.
Speaker 4: That's really one not happy about that all right.
Speaker 1: In France, though big food manufacturers have promised a lower
Speaker 1: prices amid a threat from the government to imp those
Speaker 1: financial sanctions, given prices of many wholesale foods have been
Speaker 1: falling for months. That's good. It's to protect the consumer, absolutely, okay.
Speaker 1: It's kind of saying like, hey, can't do this, like.
Speaker 4: It's not okay, God, I wish we'd do that here.
Speaker 1: Hey, Albo, can we talk about me getting more biscuits?
Speaker 4: I think we should maybe call Elbow after They'll do
Speaker 4: it on the break. So stick around because After the break,
Speaker 4: we are going to talk about some specific products that
Speaker 4: are doing this and also give you hot tips on
Speaker 4: how to spot it and what else to look out for.
Speaker 1: Straight under the bus, go and straight under the bus,
Speaker 1: Straight under the bus. After the break, you're going to
Speaker 1: your list of brands that are never going to sponsor
Speaker 1: this podcast. Stick around, don't go anywhere.
Speaker 4: Okay, here we are back, and no one is safe,
Speaker 4: not a single person.
Speaker 1: So not a single person, not a single product, not
Speaker 1: a single Thredo frog.
Speaker 4: Exactly, good segue.
Speaker 1: What are some examples? The Fredo Frog noticed the fronts
Speaker 1: decreased in size by twenty five percent. That's one out
Speaker 1: of ten. Cannot recommend.
Speaker 4: This is one of those moments where I thought, Okay,
Speaker 4: maybe it's just because I'm getting older.
Speaker 1: And yeah, like they're not that big.
Speaker 2: No.
Speaker 1: Do you remember the giant frettos and a giant caramel
Speaker 1: like kwalas that people would sell at primary school for
Speaker 1: the fundraisers, right, they were like a dollar and they
Speaker 1: were massive, and I remember only being able to eat half,
Speaker 1: probably because I was younger, So this is definitely playing
Speaker 1: into it. Only being able to eat half because they
Speaker 1: were so like big. Anyway, I recently found one. By recently,
Speaker 1: I mean like a year ago. I found one that
Speaker 1: I'd stashed away in my bedroom at my parents' house
Speaker 1: a million years ago. Oh, completely off, we're not going
Speaker 1: to open it. But I looked at it and I
Speaker 1: was like, oh, is this like a super sized one? Like,
Speaker 1: where did the No, it wasn't. It was just the
Speaker 1: regular size. Oh but from the early two thousands. Wow,
Speaker 1: bit's rude.
Speaker 4: They do have those big ones, but your thing's bigger
Speaker 4: than the big ones.
Speaker 1: Yeah. Absolutely, so they still have the big ones, but like,
Speaker 1: they definitely are smaller and fun size, like any type
Speaker 1: of fun sized chocolate bar. Like Beck. You know that
Speaker 1: you walk into our office at reception, there is a
Speaker 1: lollly jar right anyone. It's free for all. Anyone can
Speaker 1: open the lolli jar and help themselves to like little
Speaker 1: Snickers or a Mars bar. They're half the size that
Speaker 1: they used to be. That's so true, which is why
Speaker 1: I always grab two because obviously this inflation is not going.
Speaker 4: To get me exactly two Little Sneakers bars is one
Speaker 4: old school sneakers bars, So I agree with that.
Speaker 1: I have a bone to pick as well. Please, it's
Speaker 1: my favorite muffins, like we're excited about. I gave these
Speaker 1: guys a whole shout out on my newslater a couple
Speaker 1: of weeks ago because I'm obviously obsessed with muffins at
Speaker 1: the moment right specifically English muffins, but my favorite boutique
Speaker 1: English Muffin Company thirteen ninety nine. A packet beck used
Speaker 1: to be six in a packet. You'd be like, Okay,
Speaker 1: well maybe I'll buy a packet and I only eat
Speaker 1: them on the weekend because they are pretty good with
Speaker 1: pro mart and a little bit of avocado on the
Speaker 1: top of them, bougie at home brunch. Now there's only
Speaker 1: four in a packet, same price.
Speaker 4: That is so sneaky. And I assume they didn't tell
Speaker 4: anyone about this, no.
Speaker 1: And I didn't notice until my husband was like, oh,
Speaker 1: have you got extra muffins, because like I usually eat
Speaker 1: one muffin and he eats two or three muffins, sure,
Speaker 1: and we didn't have that. I was like, well, if
Speaker 1: you eat three, that's the whole packet. And he's like,
Speaker 1: that never happens. What are you talking about?
Speaker 4: And I was like, ther jassy, Oh wow, okay, I'm
Speaker 4: a little bit scared and if they're listening to this.
Speaker 1: And if Nery Lane, that's unacceptable. Honestly, you should not
Speaker 1: be getting in the way of a pregnant woman and
Speaker 1: an English muffin with butter and jam on it. Are
Speaker 1: you joking? It's a dangerous the audacity, honestly. But I
Speaker 1: think it's interesting because we all get up in arms
Speaker 1: about this, right, Like, there are so many examples of
Speaker 1: different biscuit packets that have two less biscuits, yes, or
Speaker 1: packaging where you open it and it's got like you know,
Speaker 1: it might be a pill packet and you might have
Speaker 1: got pan at all, and there's just like blank rows
Speaker 1: and you're like, what the heck in is this? The
Speaker 1: packaging stays the same, so you pick it up off
Speaker 1: the shelf, you don't second guess it, but then there's
Speaker 1: less product in the package. What I'm going to do
Speaker 1: this week, actually because I just love everyone being thrown
Speaker 1: under a bus, I'm going to do a thread in
Speaker 1: our Facebook group of give me your best examples of
Speaker 1: shrink flation, and I'm going to make everybody comment literal
Speaker 1: examples of what shrink flation is.
Speaker 4: That's a good idea. I'm actually excited to see this.
Speaker 1: Yeah, It's going to be really funny because I think
Speaker 1: everyone's going to comment on it and be like, oh,
Speaker 1: I didn't even notice that one. Yes, exactly, like we're
Speaker 1: ipping arms about you know, Fredo Frog totally, but like
Speaker 1: what about bigger staples, like what about packets of pasta,
Speaker 1: packets of rice, things, cereal exactly, things that we actually
Speaker 1: have to purchase that are actually, you know, necessary during
Speaker 1: a cost of living crisis.
Speaker 4: I totally agree, but you know how sometimes they sell
Speaker 4: the half loaves of bread now just I guess for
Speaker 4: if you don't want to be buying a whole one,
Speaker 4: but that's exact same price as a regular, which is
Speaker 4: so unacceptable. It's not really shrink flation, but it's still
Speaker 4: kind of like it's another getting away with that kind
Speaker 4: of thing, you know.
Speaker 1: On that note, though, no, do you freeze bread sometimes happens.
Speaker 1: Do you actually get through a loaf of bread before
Speaker 1: it goes off and you have to throw it out?
Speaker 4: Not usually? Beck, Not usually.
Speaker 1: I am like the Queen of freezing bread. Like I
Speaker 1: buy bread, I chuck it in the freezer. That is it.
Speaker 1: That is how bread lives in our house. And one
Speaker 1: of my girlfriends came over to stay recently and she
Speaker 1: was like, do you have any bread, like, I'll make
Speaker 1: some toast because she stayed over the night. And I
Speaker 1: was like, yeah, yeah, it's just in the freezer. And
Speaker 1: she's like, what is wrong with you? And I was like,
Speaker 1: is this not how normal people store loaves of bread? Like,
Speaker 1: is this not how this happens? Because like you pull
Speaker 1: the bread out. Sure in my house. I don't know
Speaker 1: about you, Beck, but I basically just eat toast, Like
Speaker 1: I'm not making sandwiches with the bread. I don't need
Speaker 1: it to be super fresh. Although if you let it
Speaker 1: defrost properly, it stays fresh, right, But you chuck it
Speaker 1: in the toaster, wham bam, thank you, ma'am, fresh toast
Speaker 1: every single time. It just your frosts really quickly because
Speaker 1: it's so skinny.
Speaker 4: But how about the I would call it a wrestle,
Speaker 4: maybe a tug of war between you and the bread.
Speaker 1: Oh do you separate the bread before you put it
Speaker 1: in the freezer? Like you're not like sectioning them, You're
Speaker 1: just pulling them apart so that when they go they're
Speaker 1: like loosely packed, like you know, sure, sure so, Beck,
Speaker 1: if you're not freezing your bread, you should be freezing
Speaker 1: your bread because I just think it makes sense. I
Speaker 1: see where you're coming from. Its way, if you're throwing
Speaker 1: away bread. One out of ten poor form anyway, Neil Chahan,
Speaker 1: who is a shrink flation expert, but you didn't know
Speaker 1: that existed, Beck, He began compiling a list of the
Speaker 1: worst examples of product downsizing that he's been able to find,
Speaker 1: and I have them all for you right here. Are
Speaker 1: you ready?
Speaker 4: I'm ready?
Speaker 1: All right, So I've listed them out. In Australia, sizes
Speaker 1: are decreasing across the board for everything from household products
Speaker 1: to your favorite snacks glad rap straight under the bus
Speaker 1: glad Raps bulk option shrunk by twenty five percent, with
Speaker 1: a quotea value pack going from four hundred meters to
Speaker 1: three hundred meters in length. Recently, Oh never would have
Speaker 1: noticed that one out of ten. Buying coke in a
Speaker 1: glass bottle, which already costs more, as you guys know,
Speaker 1: because it clearly tastes better, also comes at a loss,
Speaker 1: as the new bottles were found to hold fifteen percent
Speaker 1: less of the soft drink.
Speaker 4: Wow.
Speaker 1: Pringles, don't get me started. Pringles are the worst at
Speaker 1: shrink flation. They used to sell one hundred and sixty
Speaker 1: five grams of chips. It's now reduced down to one
Speaker 1: hundred and thirty four grams. But the company made the
Speaker 1: chips themselves smaller instead of shrinking their packaging.
Speaker 4: That's kind of clever, kind of clever.
Speaker 1: But like now when you pull them out, like, how
Speaker 1: am I going to make the Women's Weekly duck cake
Speaker 1: for my future kid? If it doesn't have two pringles
Speaker 1: as the mouse.
Speaker 4: You've got a pringle as a.
Speaker 1: Duck cake, okay? Or I'll make you one one day, please,
Speaker 1: all right. Smith's chips, which are obviously crinkle cut, are
Speaker 1: the only type of chips anyone should be eating, got
Speaker 1: smaller as well, with their bags going from two hundred
Speaker 1: grams a bag to one hundred and seventy grams of
Speaker 1: bag in recent years. A standard block of Cadbury chocolate,
Speaker 1: which used to be two hundred and fifty grams, is
Speaker 1: now two hundred grams as of a few years away.
Speaker 1: It's recently faced another cut. We're now one hundred and
Speaker 1: eighty grams a block for a Cadbury block of deer
Speaker 1: Erry milk.
Speaker 4: It's going to be zero grams soon.
Speaker 1: You're going to get like one bite, they're going to
Speaker 1: gas light out sin to thinking that whole block of
Speaker 1: chocolate is the size of a Fredo frog.
Speaker 4: So true, that's true.
Speaker 1: Wheatbits packets gone from one point five kilos down to
Speaker 1: one point two kilos, which is a three hundred gram
Speaker 1: reduction for the iconic breakfast, which has now again been
Speaker 1: reduced to one point one two kilos. She's losing weight dramatically.
Speaker 1: Crunchy nut It hyped its prices by fifty seven percent
Speaker 1: after losing thirty grams in twenty twenty two, meaning shoppers
Speaker 1: went from paying ninety cents for the delicious cereal up
Speaker 1: to a dollar forty one for the same hundred grams.
Speaker 1: It's a lot.
Speaker 4: That is a lot.
Speaker 1: That's a lot in many supermarkets. The five hundred grams
Speaker 1: of Coddy's jams, they've recently been replaced with a three
Speaker 1: hundred and seventy five gram alternative, representing twenty five percent
Speaker 1: as a decrease in size, and the shelf price fell
Speaker 1: less than seven percent. You're getting less for more. And Maxibond,
Speaker 1: which is obviously a very popular Peter's ice.
Speaker 4: Cream, not the Maxibond, No, that.
Speaker 1: Has decreased in size. I mean they did well, and
Speaker 1: they actually publicly came out and said we're reducing the size.
Speaker 1: I don't know what kind of press they got from that,
Speaker 1: but it went from one hundred and two grams from
Speaker 1: maxibond down to ninety four gram which attributed to increased cost. Wow.
Speaker 1: I like that they out of themselves now like it's
Speaker 1: costing us more, so we're going to give you less.
Speaker 1: And I think people we like that. We like transparent.
Speaker 4: I like that a lot we do. So you mentioned
Speaker 4: many of these examples do go un announced. But is
Speaker 4: it like recorded or measured anywhere.
Speaker 1: Yes, CPI, my friends. So the ABS they track the
Speaker 1: prices of goods and services year on year that make
Speaker 1: up household costs. It takes into account changes in product
Speaker 1: size as well, which is really good. They are treated
Speaker 1: as a price increase given the end result is that
Speaker 1: essentially you get less for your money than you were
Speaker 1: before and you need to buy more to compensate. So yes,
Speaker 1: the ABS track said and CPI is really interesting because
Speaker 1: CPI is based on essentially the cost of goods and
Speaker 1: services the increase. But the way that they do that
Speaker 1: is by taking a basket of regular goods and services
Speaker 1: and measuring year on year how much that would cost you.
Speaker 1: So back in the fifties, are basket goods and services
Speaker 1: you know from a supermarket would have cost you, let's
Speaker 1: pretend twenty dollars, and now that same basket will cost
Speaker 1: you like one hundred and twenty dollars. So it's interesting
Speaker 1: to co. Okay, well, bread used to cost a dollar
Speaker 1: a loaf, and now it costs like seven dollars depending
Speaker 1: on where you're getting it. So it's an interesting conundrum.
Speaker 1: But also I don't know, as you guys know love
Speaker 1: the abs.
Speaker 4: I mean, you wouldn't want to check it every time
Speaker 4: you go out, but maybe I would. But what are
Speaker 4: the best ways in the shops to determine the better
Speaker 4: deal and cross compare similar items?
Speaker 1: You know, price hands down, it's now a legal requirement
Speaker 1: that every single sales ticket has the unit price on it,
Speaker 1: so it will say, oh, this is a dollar for
Speaker 1: one hundred grams, and you can kind of compare the
Speaker 1: different products. You can see, oh, the home brand one
Speaker 1: is a dollar for one hundred grams, but the branded
Speaker 1: version of you know, rolldoats, which to me, I cannot
Speaker 1: tell the difference. Like I do not care how much
Speaker 1: money I end up having one day, I will always,
Speaker 1: always always buy home brand oats. Yeah, cannot tell me
Speaker 1: that one is better that I cannot see it anyway.
Speaker 1: It will tell you the difference between the goas and
Speaker 1: what you're actually getting bang for buck, because sometimes they're like,
Speaker 1: you know, three hundred and seventy five grams versus two
Speaker 1: hundred grams, and you're like, oh, well that two hundred
Speaker 1: grams looks cheaper because it's smaller box, but it might
Speaker 1: actually be more expensive because you're getting less for more. Gotcha,
Speaker 1: make that makes sense. So obviously unipricing is really important.
Speaker 1: It did become mandatory in two thousand and eight to
Speaker 1: make sure that you're all good. Give an example of that. Obviously,
Speaker 1: we mentioned before the cottige jam. It went from five
Speaker 1: hundred grams it used to cost sixty cents per hundred
Speaker 1: grams back the new three hundred and seventy five jar
Speaker 1: that sells for seventy five cents per hundred grams. So
Speaker 1: obviously the diminished job he is in Cole's quote every
Speaker 1: day category implying that it's at a lower cost, but
Speaker 1: you're actually getting less for more, right, we don't like that, No,
Speaker 1: not at all. Also, home brand jam slaps like, oh,
Speaker 1: you cannot tell me that jam isn't jam jams jam
Speaker 1: right unless it's like that real bougie like raspberry jam
Speaker 1: that has the like patent lid that looks a little
Speaker 1: bit French. Oh that's bougie, but like you're just buying
Speaker 1: that when you get scones right, totally exactly. Unfortunately, there
Speaker 1: is actually no legal requirement for food manufacturers to alert
Speaker 1: customers of a change in their product size. As we're
Speaker 1: saying before, it probably should, but they don't have to
Speaker 1: so long as the new quantity and unit price is
Speaker 1: appropriately displayed. So apparently it's on U bec to kind
Speaker 1: of like those things I don't like it. You need
Speaker 1: to also look out for changed packaging and buzzwords like
Speaker 1: new on the box or pack it, because this can
Speaker 1: indicate that a product has drunk, but it probably has
Speaker 1: retained its old price. Okay, there's an app though, beck
Speaker 1: because obviously this is overwhelming. It is called Frugal fr
Speaker 1: ugl no E on the end, which is an Australian
Speaker 1: grocery price comparison and list building app that might help
Speaker 1: you keep track of these changes.
Speaker 4: That's very good. I know right, I'm cray that literally
Speaker 4: as soon as we're done here, crazy. So what are
Speaker 4: some other things to keep an eye out for?
Speaker 1: If anything? Oh, my favorite is that two for one,
Speaker 1: whether they're like, oh I get two for one or like,
Speaker 1: you know, buy two get one free, like it might
Speaker 1: not actually be cheaper, or so you might be buying
Speaker 1: a product but you don't ultimately need lots of like
Speaker 1: how often do you actually buy that certain product? If
Speaker 1: it makes sense for you, great, it might be a
Speaker 1: money win, But just keep an eye out because marketing,
Speaker 1: they spend millions of dollars each and every single year
Speaker 1: as a supermarket to work out how to sell you
Speaker 1: more stuff back.
Speaker 4: They know what they're doing.
Speaker 1: They know what they're doing. It's not some like nice
Speaker 1: thing where they're like, oh this week or now roll thoughts,
Speaker 1: we're going to do two for one and you go,
Speaker 1: oh my gosh, how kind are they? They're not being
Speaker 1: kind of their own hearts exactly, and then be weary
Speaker 1: of the way supermarkets are organized. So this is about
Speaker 1: user experience. They are designed to make you leave with
Speaker 1: more stuff. I don't know if you've noticed this, but
Speaker 1: all of the essentials of a supermarket are around the
Speaker 1: outside edge of the supermarket when you walk in, so
Speaker 1: you'll have fresh produce and the deli and all the
Speaker 1: like milk and stuff will be across the back, and
Speaker 1: the bread and the cheese they'll be on the other side,
Speaker 1: so you have to walk around, so inadvertently you have
Speaker 1: to go down the aisles for things that you might
Speaker 1: not necessarily need, and then they also try to upsell
Speaker 1: you at checkout. They're having all the gums and the
Speaker 1: lollies and the things sitting there so that you go, oh, actually,
Speaker 1: I do need a gum. You're gonna jump in the
Speaker 1: car straight after this, or I do need a drink,
Speaker 1: or I do want this. Like they are smart. They
Speaker 1: have spent millions, if not billions, on marketing and making
Speaker 1: sure that your user experience gets you into the store
Speaker 1: but gets you buying more in the store. So it's
Speaker 1: interesting to I guess look into stuff like that, but
Speaker 1: just be wary. To save money in a supermarket, one
Speaker 1: of the best recommendations is to stick to the outside
Speaker 1: and don't go down the middle aisles.
Speaker 4: Totally. I'm a sucker for checkout gum though.
Speaker 1: Wou just new it's just a beck thing to be into.
Speaker 4: It really is lose math bars anyway.
Speaker 1: When they're a dollar, you're like, well, it's only a dollar.
Speaker 4: It's gonna save you money in the link exactly.
Speaker 1: But it's a smaller Mars bar through a door.
Speaker 4: Oh that's true. I think this is a really good
Speaker 4: place to leave it for now.
Speaker 1: I couldn't agree more. I am done because I'm mad
Speaker 1: about the muffins.
Speaker 4: Yes, let's go download Frugal.
Speaker 1: YEP ten out of ten and we would obviously love
Speaker 1: to hear from you. But happy Wednesday, my friends, and
Speaker 1: we will see you for Friday drinks on Friday.
Speaker 4: Bye, guys.
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