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Speaker 1: So passion is going to be the main driving force.

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Speaker 1: There are going to be some serious challenging days and

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Speaker 1: you're going to be sleep deprived.

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Speaker 2: It is seriously like.

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Speaker 1: A child, even worse than a child, because the business

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Speaker 1: doesn't sleep.

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Speaker 3: Hello and welcome back to the Rizon Conker Podcast. It

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Speaker 3: is your host, Georgie Stephenson. As some of you may know,

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Speaker 3: I am currently on maternity leave, so Tim and I

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Speaker 3: are soaking up the newborn bubble and new parent life

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Speaker 3: with our little baby girl. But I did not want

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Speaker 3: to leave my ron C fan with nothing, so we

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Speaker 3: are bringing back the best bits of the Rise and

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Speaker 3: Conquer podcast. We have nearly over two hundred episodes, so

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Speaker 3: I thought it would be a cool idea to bring

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Speaker 3: you snippets from the most listened to, the most talked

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Speaker 3: about episodes and just give you the best bits in

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Speaker 3: a mini episode. So be prepared to get straight into

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Speaker 3: juicy topics, to feel inspired, to feel motivated, empowered and

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Speaker 3: of course informed. These episodes are shorter, but they're just

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Speaker 3: full of the best bits. If you did like this

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Speaker 3: mini app, make sure you go to the show notes

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Speaker 3: where we have linked the full episode. And I just

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Speaker 3: want to say I really appreciate you guys still supporting

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Speaker 3: the show while I'm taking some time off to enjoy

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Speaker 3: Baby Girl, and I just can't wait to be back

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Speaker 3: in your ears with fresh episodes.

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Speaker 2: In the new year.

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Speaker 3: We have been planning the next season and there are

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Speaker 3: so many exciting guests and surprise coming up. So I

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Speaker 3: really hope you enjoy this mini episode. Let's get straight

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Speaker 3: into the show. So I would love to get into

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Speaker 3: some juicy biz hacks. So our RNC community loves biz

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Speaker 3: tips and they love actionable tips. Let's talk about marketing

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Speaker 3: because personally, my personal opinion is like you guys have

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Speaker 3: just nailed it with the marketing, especially the social media marketing.

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Speaker 3: You're welcome and so I know that I read that

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Speaker 3: before your product was launched, you advertised the launch three

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Speaker 3: months in advance. I personally I found this very interesting.

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Speaker 3: I'm someone who doesn't like doing things in advance. I

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Speaker 3: have no idea why, so I love to pick your brain.

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Speaker 3: Can you talk us through why you know you did

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Speaker 3: this aspect of a pre launch and what sort of

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Speaker 3: came about A buy.

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Speaker 2: It for sure?

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Speaker 1: So I guess for me, I with my background being

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Speaker 1: business and marketing, I always I guess knew the way

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Speaker 1: that I wanted to introduce the brand to our community.

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Speaker 2: So as soon as I.

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Speaker 1: Conceptualized the idea, which was two and a half years

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Speaker 1: before launch, I checked on Instagram to make sure the

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Speaker 1: handle was available, and then from that day I actually

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Speaker 1: started posting, you know, aesthetically pleasing, inspiring, emotional driven content

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Speaker 1: that would start to build out our community. So I

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Speaker 1: did that for about a year. I didn't post every day.

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Speaker 1: I wasn't super heavily engaged there because I guess I

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Speaker 1: was working on the development side and everything else along

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Speaker 1: with it. But I guess for me, definitely posting when

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Speaker 1: I could and really engaging with the ideal consumer from

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Speaker 1: the very early days was amazing because then each month

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Speaker 1: that I got closer to launch, I was more engaged

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Speaker 1: on the platform with the community, and you know, constantly

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Speaker 1: was hearing their thoughts and feedback and going, oh my goodness,

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Speaker 1: like you know, what is this like?

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Speaker 2: You know, and it was really interesting to.

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Speaker 1: See people engage the platform that didn't even know what

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Speaker 1: the product was going to be about or what it was.

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Speaker 1: So for me, I always wanted to launch to a

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Speaker 1: community who had an interest in what we were doing.

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Speaker 1: I didn't want to launch to crickets because I guess

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Speaker 1: for myself, I don't have a big social following at

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Speaker 1: the time. Banger body, you know, from the very early

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Speaker 1: days was so brand new didn't.

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Speaker 2: Also have a following. So I thought, if I was.

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Speaker 1: To you know, not have that momentum, then I was

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Speaker 1: technically technically going to be launching to crickets and I

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Speaker 1: wouldn't have any momentum. But by having I guess and

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Speaker 1: having grown a community over the space of two and

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Speaker 1: a half years, by the time we did launch, it

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Speaker 1: was you know, I think I had maybe fifty thousand

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Speaker 1: followers at the time of launch, and it was amazing

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Speaker 1: because we you know, sold out pretty much in the

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Speaker 1: first twenty four hours. I had a able to generate

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Speaker 1: a wait list. It was it was amazing to see

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Speaker 1: that people were so interested in the brand just by

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Speaker 1: the you know, inspirational images I guess, or the relevant

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Speaker 1: content that we were going to communicate moving forward, and

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Speaker 1: they were heavily interested in to see what was actually

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Speaker 1: going to be the product. And then a couple months

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Speaker 1: before we did launch, that's when I started to really

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Speaker 1: introduce what the product was going to be, you know,

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Speaker 1: using natural showing ingredients, really start to dive deeper into

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Speaker 1: what the actual product was and based on our brand ethos,

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Speaker 1: and really communicate heavily on that front. And then I

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Speaker 1: guess a month out from launch or like three weeks,

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Speaker 1: that's when we really pushed it heavily in terms of,

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Speaker 1: you know, coming soon, sign sign up to our mailing list,

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Speaker 1: like don't miss out. I've got some exciting things to

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Speaker 1: share with you. And it was pretty amazing to see.

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Speaker 1: But I think it all works hand in hand, like

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Speaker 1: you've got to have that community who is super interested

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Speaker 1: in what you're doing. And then once you launched the

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Speaker 1: really nitty gritty aspects of the brand, I guess people

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Speaker 1: talk and people share, have you had this brand?

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Speaker 2: Have you heard of this brand? It looks really cool.

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Speaker 1: They're launching a product next week, like maybe just jump

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Speaker 1: on and see what they're doing. And so the word

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Speaker 1: of mouth was growing, and then that's really what it's

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Speaker 1: been like since that first moment of registering the handle

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Speaker 1: of Instagram and then posting amazing images that would resonate

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Speaker 1: with our community, and then from there really growing our

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Speaker 1: community for resonating with our ideal consumer based on a

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Speaker 1: skin level, which is obviously what the products is to help,

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Speaker 1: you know, people with their skin. So once we launched

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Speaker 1: and we had amazing results within the first twenty four hours,

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Speaker 1: and then that first week was pretty incredible.

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Speaker 2: Those people were able to.

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Speaker 1: See amazing results within the first week or so. So

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Speaker 1: from there it was like a chain reaction because they

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Speaker 1: were sending in there before and afters allowing us to

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Speaker 1: share there before and afters, and we're very strict on

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Speaker 1: as soon as the customers center before and afters, we

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Speaker 1: ask permission, and therefore we just literally screenshot and then upload.

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Speaker 2: We don't do anything to it.

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Speaker 1: We want to create, we want to ensure that the

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Speaker 1: it's like our customer. We're sharing the product for our

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Speaker 1: community in order to help others, so we don't we

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Speaker 1: absolutely don't touch it. It literally screenshot and upload, and

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Speaker 1: from there people were also sharing their amazing results on

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Speaker 1: their own social media platforms. So really it was our

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Speaker 1: beautiful community who were sharing their amazing results and before

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Speaker 1: and after images that really started to generate that momentum.

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Speaker 1: And then from there it's just been absolutely amazing to

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Speaker 1: see our community grow and let everyone come together to

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Speaker 1: help each other.

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Speaker 3: That is incredible. And I think it is like epic

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Speaker 3: because I feel like most people these days, especially launching

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Speaker 3: to Instagram, feel like they do have to have some

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Speaker 3: sort of personal brand first and then leverage off that

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Speaker 3: and create, you know, the product and that sort of

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Speaker 3: side of things. So I think it's absolutely incredible for

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Speaker 3: you to like, it's really thinking outside the box and

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Speaker 3: just going, yeah, I want to have you know, this product,

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Speaker 3: and I want to do this and I don't want

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Speaker 3: to have the personal brand side of things. And I

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Speaker 3: think that is it's so different, and I yeah, like

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Speaker 3: I absolutely love it.

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Speaker 2: It's so smart.

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Speaker 1: Thank you, Yeah, because yeah, no, you go, oh that's okay. Now,

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Speaker 1: I was just gonna say it's it's obviously very scary,

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Speaker 1: like putting your ideas out there, and I guess for me,

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Speaker 1: not knowing what the outcome would be, I just tried

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Speaker 1: to I just tried to do everything I possibly could.

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Speaker 1: And I guess, going back from my experience in business

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Speaker 1: and marketing, what I knew, because I guess I'm still

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Speaker 1: learning every single day, but what I knew back then

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Speaker 1: and how I could really give the business the best

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Speaker 1: chance of success because I so believe in the products

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Speaker 1: and you know, the years of development and scientific research

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Speaker 1: and you know, working so closely with my you know,

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Speaker 1: skin cameras and formulation experts like I knew that there

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Speaker 1: was something more to offer with the skincare that I

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Speaker 1: was putting out there. And for me, as soon as

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Speaker 1: I started the business, I said to myself, I never

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Speaker 1: want Bang my Body to be another brand on the

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Speaker 1: beauty shelf to confuse people.

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Speaker 2: I want to help.

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Speaker 1: Alleviate the confusion and alleviate the overwhelming feeling of what

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Speaker 1: skincare can bring. So for me, I just thought, what

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Speaker 1: could I do to help build a community that you know,

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Speaker 1: this is such a new experience for everyone, you know, simplicity,

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Speaker 1: multipurpose product, ex firming and taging. There's so many different

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Speaker 1: things and boundaries that I was pushing that it wasn't

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Speaker 1: around when we had launched.

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Speaker 2: So for me, I just needed to create that community

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Speaker 2: to you.

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Speaker 1: Know, I guess, help us believe in that vision and

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Speaker 1: mission and what we're doing and then share their results.

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Speaker 1: And it was so organic, and that is why I'm

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Speaker 1: so grateful, blessed to have the community that we have

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Speaker 1: grown to have. And it's just such a positive space

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Speaker 1: and such a positive, beautiful uplifting community that everyone wants

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Speaker 1: to help each other by sharing you know, their results

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Speaker 1: and you know because at the end of the day,

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Speaker 1: like for me, I know my results, you know, and

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Speaker 1: I guess you know, other people sharing the results in

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Speaker 1: order to help others find a solution for the skin.

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Speaker 1: And that's all that we're trying to do. We just

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Speaker 1: want to offer a solution. Like at the end of

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Speaker 1: the day, if you love the skin that you're in,

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Speaker 1: we love you for that. It's not about that, it's

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Speaker 1: just offering a solution if they're asking concerns that you

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Speaker 1: are facing that are really taking a toll, you know,

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Speaker 1: like I did with me mentally, and I guess my

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Speaker 1: confidence was at all time low when I did have

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Speaker 1: my skin concerns, and I guess for me, you know,

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Speaker 1: trying to help others, you know, be the best version

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Speaker 1: of themselves to go after their dreams. That's ideally what

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Speaker 1: I always just wanted to set out to do.

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Speaker 3: Yes, I love that, and you've it's exactly what we've done,

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Speaker 3: which is amazing. And it was so smart to build

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Speaker 3: that community beforehand and then have a community to launch

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Speaker 3: do which is epic. Okay, rn C fam, We're just

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Speaker 3: having a quick break. We will get back into the

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Speaker 3: episode in one second, but firstly I have to ask you,

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Speaker 3: do you get enough sleep? Do you wake up feeling

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Speaker 3: recharged and rested. Do you fail to sleep easily? Do

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Speaker 3: you struggle to wind down your mind before bed? If

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Speaker 3: you're answering these questions and you're like, oh, Georgie, no,

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Speaker 3: I don't get enough sleep, I can't wind down. I

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Speaker 3: really struggle with all these issues. Thank girlfriend, you need

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Speaker 3: to get onto Moon Milk. So if you guys have

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Speaker 3: me on socials, you would know this is probably my

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Speaker 3: favorite Naked Harvest product. So moon Milk was born in

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Speaker 3: twenty nineteen when I myself struggled and suffered from insomnia

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Speaker 3: and basically switching off at bedtime. This was in the

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Speaker 3: very beginning of Naked Harvest, so I had a lot

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Speaker 3: going on.

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Speaker 2: My mind was.

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Speaker 3: Running wild, and I really struggled to get good sleep.

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Speaker 3: And we know when you don't get good sleep, everything

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Speaker 3: else suffers. So if you don't get good sleep, you're

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Speaker 3: tied during the day, you're more hungry, you're more moody,

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Speaker 3: you can't process things well, you can't think as well.

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Speaker 3: So I knew I had to get my sleep sorted.

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Speaker 3: I sat down with Cooper and our food tech and

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Speaker 3: I kind of said, guys, we have to develop a

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Speaker 3: product that is obviously or natural. I know there's so

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Speaker 3: many unique herbs and minerals and vitamins that we could

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Speaker 3: include that just helps your body unwind and recover during

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Speaker 3: the night. A big thing with this is I said, also,

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Speaker 3: is I want something I can have at night while

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Speaker 3: I'm watching Netflix that taste delicious that also takes away

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Speaker 3: you know that feeling of you're not hungry, but you

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Speaker 3: want something sweet. I'm such a sweet tooth. So we

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Speaker 3: also wanted to make sure it was that side of things,

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Speaker 3: so introducing Moon milk. It is gluten free, dairy free, refined,

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Speaker 3: sugar free, vegan, and all natural so honestly has no nasties.

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Speaker 3: It tastes like the most delicious hot chocolate, It has

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Speaker 3: no dairy in it, and get ready to have the

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Speaker 3: best sleeps of your life.

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Speaker 2: It's also really.

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Speaker 3: Nice because even though it's a natural product, you definitely

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Speaker 3: feel the difference. I can notice such a big difference

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Speaker 3: of when I take it and when I don't. We've

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Speaker 3: just the deepness of my sleep feeling red, tossing, and

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Speaker 3: turning and also feeling tired before bed. I'm someone who's

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Speaker 3: super wired most of the time, so it's so nice

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Speaker 3: to have a moonmilk, sit down, watch Netflix and feel

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Speaker 3: that wave of tiedness and go, yes, it is time

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Speaker 3: to sleep. So guys, there are three new flavors with

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Speaker 3: moon Milk. I am so excited. So the Ogi is chocolate.

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Speaker 3: It's everyone's favorite. The next flavor is a salted caramel.

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Speaker 3: We wanted to do this for the lovers of caramel. Obviously,

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Speaker 3: it's got a very unique, yummy flavor. If you're assaulted

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Speaker 3: caramel gal, that is for you. Next up is vanilla chai,

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Speaker 3: so this one if you're a chai person. It also

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Speaker 3: has like a twist of maple in there, so very

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Speaker 3: very sweet. And then our last flavor that is new

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Speaker 3: and I'm going to say it's my favorite, is Rocky Road.

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Speaker 3: So basically think Ogi moonmilk with a hint of lollies

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Speaker 3: of marshmallows. Like you literally smell it and it smells

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Speaker 3: like Rocky Road. I'm not like the biggest Rocky Road person,

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Speaker 3: but oh my god, this flavor will blow your mind. So, guys,

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Speaker 3: if you're not getting good sleep, if you struggle to

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Speaker 3: wind down, or if you just want something sweet before

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Speaker 3: bed that you know is going to calm your mind

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Speaker 3: and do really amazing things for your body and it

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Speaker 3: will mean that you will have a very productive next day.

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Speaker 3: You have to try moon milk. I do have a

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Speaker 3: code for my iron C fam. It is rise and

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Speaker 3: conquer at checkout to get a sneaky dissy. Ah, you

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Speaker 3: will not regret it. There are hundreds and hundreds of

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Speaker 3: positive reviews from the NH gang who will also obsess.

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Speaker 3: So come join us. You will not regret it at all.

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Speaker 3: Let's get straight back into the show. And so I

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Speaker 3: know a lot of the n C community have their

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Speaker 3: own startups and their own small businesses, end or even

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Speaker 3: you know they have a side hustle. What top tips

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Speaker 3: would you have? Give us maybe three top tips of

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Speaker 3: marketing tips that you can offer them.

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Speaker 2: Okay, definitely know your audience is tig bracket.

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Speaker 1: Yeah, know your target market? Absolutely? Who is your ideal consumer?

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Speaker 1: Create a name for her or him, like, make her

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Speaker 1: like an ideal person age, demographic I guess you know demography, social,

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Speaker 1: socio economic status.

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Speaker 2: You know who is the ideal consumer?

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Speaker 1: And yes it can be broad, but if you can

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Speaker 1: talk to your ideal consumer, it's going to be so

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Speaker 1: much easier to convey your message because through speaking verbally

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Speaker 1: to somebody you can convey your message easily, but through

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Speaker 1: technology it's a lot harder. You have a lot less

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Speaker 1: seconds to convey your message and your brand positioning, and

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Speaker 1: also to communicate your ethos and your values of what

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Speaker 1: you're trying to sell. So definitely identifying your target audience.

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Speaker 1: Establishing your ethos is super important. Why you are starting

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Speaker 1: your business, why your business is different from anything that's

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Speaker 1: out there, and if it's not different, why is it

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Speaker 1: better and why do you want to do something that

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Speaker 1: is going to create positive change is super important. So

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Speaker 1: definitely establishing your ethos and your intentions behind the brand,

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Speaker 1: have passion.

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Speaker 2: For what you're doing.

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Speaker 1: If it is money you're going after, it is not

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Speaker 1: going to be the business for you, absolutely, because you

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Speaker 1: put everything you have into the business and it takes

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Speaker 1: a lot of years before you were going to take

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Speaker 1: a wage. In order for your business to be successful,

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Speaker 1: you want to ensure that all the money goes back

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Speaker 1: into the business for the continued growth and I guess

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Speaker 1: new products or whatever else you're going to bring in

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Speaker 1: the future. So passion is going to be the main

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Speaker 1: driving force. There is going to be some serious challenging

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Speaker 1: days and you're going to be sleep deprived.

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Speaker 2: It is seriously like.

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Speaker 1: A child, even worse than a child, because the business

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Speaker 1: doesn't sleep.

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Speaker 2: Children eventually sleep.

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Speaker 1: So the way I have always seen it is looking

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Speaker 1: at as a child, that you know, it's your child,

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Speaker 1: You love it, you care for it, you nurture it,

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Speaker 1: you want to make sure that you give it the

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Speaker 1: best chance of you know, success in life.

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Speaker 2: And that is the way you see it as a business.

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Speaker 1: And also as well the very first few years, you know,

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Speaker 1: we're only seventeen months old, so when you know the

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Speaker 1: child is still trying to establish itself in a sense

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Speaker 1: that you know, every day you keep growing and keep evolving.

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Speaker 1: So from you know, birthing your business birthing your child,

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Speaker 1: their identity is just their beautiful face, but you know,

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Speaker 1: as it grows and evolves, their identity comes through their

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Speaker 1: personality and what matters most to them. So that's definitely

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Speaker 1: something that I would that's helped me through the journey

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Speaker 1: of the business. And also as well, prioritizing is a

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Speaker 1: big thing because when you're starting a business. There are

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Speaker 1: so many things that you have to do all at once,

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Speaker 1: and it can get really overwhelming and stressful. So I

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Speaker 1: would just prioritize what is the most important things for

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Speaker 1: the next step of the journey in your business, and

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Speaker 1: definitely work towards your goals one step at a time.

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Speaker 1: Don't overload yourself, don't put pressure on yourself because it's

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Speaker 1: just going to take away from the excitement of the journey.

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Speaker 2: Because it is it is challenging.

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Speaker 1: So if you can definitely focus on those things, it

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Speaker 1: definitely has helped me through my journey so far.

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Speaker 3: Amazing. And tell us more also, just quickly if I know,

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Speaker 3: we've got a bit more time left, but tell us

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Speaker 3: more about your kind of marketing strategy, because you guys,

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Speaker 3: like clearly marketing is on point, bailed it. Like I said,

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Speaker 3: what does the planning process look like for you?

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Speaker 2: Developing that for sure?

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Speaker 1: So at the very beginning, it was definitely really our

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Speaker 1: customers driving the you know, of the communication through word

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Speaker 1: of mouth before and after is I really wanted to

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Speaker 1: establish a community before I proceeded with digital marketing. So

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Speaker 1: for me establishing you know, our consumer identity, you know,

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Speaker 1: word of mouth recommendations before and after results and then

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Speaker 1: ultimately using influencers as well. And we've got a very

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Speaker 1: strict influencer policy too that we give our products to influencers.

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Speaker 1: We give them a two week grace period to try

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Speaker 1: the product. If they love the product, we will have

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Speaker 1: a conversation about progressing forward. But we you know authenticity

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Speaker 1: and you know that genuine love for the brand. Is

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Speaker 1: probably another reason why the brand has really resonated with

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Speaker 1: so many people is because no matter what the influencer

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Speaker 1: or consumer is, we're all on the same level in

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Speaker 1: the sense that we love the products. So for us,

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Speaker 1: that was really strict and has continued to be during

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Speaker 1: this time, Like we want to ensure that everyone is

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Speaker 1: genuinely loving the product and it's up to them whether

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Speaker 1: they want to share the brand further.

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Speaker 2: So definitely that was the start.

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Speaker 1: And then once we started to dive into digital marketing,

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Speaker 1: SORR I should go back. We also did email marketing

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Speaker 1: as well prior to digital marketing, so definitely consumer generation,

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Speaker 1: influencer marketing, and email marketing. We're a top three at

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Speaker 1: the very very beginning. Then we dived in digital marketing

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Speaker 1: six months after launch and started I guess doing Facebook ads, Instagram,

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Speaker 1: YouTube and that kind of thing as well, and the

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Speaker 1: guests conveying the brand in a way that is still

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Speaker 1: like we would have if it wasn't on a digital scale,

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Speaker 1: ensuring that we communicate our amazing ethos of the brand,

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Speaker 1: you know, what our brand is about, and also our

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Speaker 1: products and what they do for the skin. The way

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Speaker 1: I see it is that, you know, Instagram has been

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Speaker 1: a really big part of showcasing the brand as a

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Speaker 1: whole and really the brand's identity. So Instagram has been

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Speaker 1: a massive factor in the business growth from the very beginning,

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Speaker 1: and then I guess moving into digital marketing and you know,

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Speaker 1: growing our email marketing, which is been amazing. We have

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Speaker 1: a really strong community there, so everything kind of plays

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Speaker 1: a part. But our planning strategy is, you know, always

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Speaker 1: we're looking for ways to help our consumer in an

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Speaker 1: engaging way. So you know, if someone is looking for something,

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Speaker 1: you know, being a bit more particular, how are we

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Speaker 1: going to engage our audience and hopefully you give them

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Speaker 1: a solution to their pain points or you know, skin

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Speaker 1: concerns that they have at the moment. So definitely identifying

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Speaker 1: the reasons for your marketing it's not just pushing content left,

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Speaker 1: right and center.

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Speaker 2: Everything's got to.

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Speaker 1: Have a purpose and it's going to be a driving

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Speaker 1: force for a positive change. So I guess yeah, for us,

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Speaker 1: our marketing is very like there's different aspects to our marketing,

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Speaker 1: but definitely establishing the core reason for why we are

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Speaker 1: pushing it because at the end of the day, there

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Speaker 1: is so much out there, there is so much content

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Speaker 1: being filtered through so many different channels.

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Speaker 2: How is it going to be.

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Speaker 1: Purposeful to really reach our desired you know, audience, and

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Speaker 1: how can we help them with their skin or you know,

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Speaker 1: provide them with a sense of belonging, to provide them

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Speaker 1: with a sense you know, a feeling of some sort

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Speaker 1: that really makes them happy. And I guess that's where

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Speaker 1: our yellow tubes stem from from the very beginning, because.

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Speaker 2: It's a happy color.

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Speaker 1: And yeah, so I guess you know, yeah, it's all

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Speaker 1: about providing that positive change.

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Speaker 3: Thank you for listening for another RNC episode. I really

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Speaker 3: appreciate taking the time to be here with me, and

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Speaker 3: also for taking the time for yourself. If you found

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Speaker 3: this episode helpful, it would be so amazing if you

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00:23:53,960 --> 00:23:56,919
Speaker 3: shared it on your stories and tagged us or simply

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00:23:57,000 --> 00:23:59,600
Speaker 3: just send it on to a girlfriend or family member

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00:24:00,080 --> 00:24:04,320
Speaker 3: would benefit from listening. We are an independent podcast run

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Speaker 3: by me and my amazing podcast manager, so it would

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00:24:07,440 --> 00:24:09,639
Speaker 3: mean the world to us if you left a review

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00:24:09,760 --> 00:24:13,479
Speaker 3: on the Apple podcast app. Also, if you're vibing this

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Speaker 3: podcast and the concepts we're chatting about, and your craving community,

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Speaker 3: please come and join us over at the RNC podcast

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00:24:21,640 --> 00:24:26,480
Speaker 3: community Facebook group. Just search Rise and Conquer Podcast Community

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00:24:26,640 --> 00:24:29,840
Speaker 3: on Facebook and I will be in there to chat

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Speaker 3: to you until next time.