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Speaker 1: Hello, Natalie.

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Speaker 2: Hi, good morning, guys. Tell you good.

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Speaker 3: I'm guessing the F word is fashion. I'm hoping that word. Well,

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Speaker 3: maybe it's finding fashion. I think all sorts of f

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Speaker 3: How did you become a personal shopper? Natalie did a.

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Speaker 2: Course about seven years ago. Now. I traveled to Melbourne

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Speaker 2: and studied for a week with the intent. At the

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Speaker 2: time I was making jewelry actually, and I thought the

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Speaker 2: course would just help in that aspect. And about three

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Speaker 2: days into the course, I've learned more about sort of

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Speaker 2: the personal styling aspect of styling, which is working with

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Speaker 2: people one on one to identify their pain points, et cetera.

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Speaker 2: And it just I felt like a light bulb went

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Speaker 2: off in my head and I thought, Wow, this feels

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Speaker 2: like something I would really love to do. I'd always

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Speaker 2: wanted to be a teacher and it didn't. Eventually ended

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Speaker 2: up working in accounting for a long time. Yeah, it

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Speaker 2: kind of was the marriage of teaching, but with you know,

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Speaker 2: with something that I love, which is eating and fashion

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Speaker 2: and style, and yeah, the two worlds just sort of

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Speaker 2: collided and it took off from there.

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Speaker 4: Basically, does it only end up becoming the Golden Triangle

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Speaker 4: of Perth, the western suburbs that utilize your services.

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Speaker 2: That no, absolutely not A. Clients from everywhere regionally, interstate

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Speaker 2: like per Central, Metro, all over. There's a mix of agents, demographic,

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Speaker 2: the whole lot. Yeh everyone. It's definitely not like a

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Speaker 2: for the rich and famous only kind of thing.

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Speaker 3: Exclusive and people approach you to do either. Look, I've

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Speaker 3: got a special event. I want you to you know,

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Speaker 3: juge me up for two. I want you to organize

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Speaker 3: my entire winter wardrobe.

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Speaker 2: Yeah. I tend to focus more on the organize my

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Speaker 2: entire winter wardrobe. Definitely I will shop for special event pieces.

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Speaker 2: But generally, what I've noticed is people are more comfortable

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Speaker 2: shopping for those. There's a sort of prescribed dress code.

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Speaker 2: You know, if you're going something form or you know

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Speaker 2: that it's like a dress or kills you know, or

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Speaker 2: a pants suit whatever. So people usually feel quite comfortable

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Speaker 2: and even to branch out. People that don't like color

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Speaker 2: quite a foom have these amazing event pieces that are

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Speaker 2: in black colors and in different shapes. It's almost like

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Speaker 2: they're in almost character. For those they're comfortable to branch out,

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Speaker 2: but where they struggle is the day to day. So

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Speaker 2: in that zone where you're casual and functional, you're not

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Speaker 2: super dressed up. You want to look really put together.

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Speaker 2: That's where the pain point tends to exist. So that's

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Speaker 2: usually the focal point. But yeah, of course from shopping

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Speaker 2: for a beautiful dress or you know, anything occasionally, but

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Speaker 2: pain really seems to exist in the day to day.

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Speaker 3: Yeah, what's the most unusual thing you've been asked to find?

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Speaker 2: Well, that's a great question. I don't think there's anything

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Speaker 2: that's been anything suit, anything strange. Yeah, anything goes. I

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Speaker 2: don't have to look for anything. We'll talk about anything.

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Speaker 2: I'm an open book during the session because underwear, shoes, accessories,

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Speaker 2: like everything, nothing software met so any hit my clients

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Speaker 2: want to search, forward, discuss or learn more about. Anything goes.

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Speaker 1: So if someone said a gimp suit and.

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Speaker 2: A l I've not had that, you know, I have

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Speaker 2: a very line, so I would do my research. It's

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Speaker 2: quite the best most suitable suit within that person's budget.

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Speaker 1: Because you're a professional. That's why.

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Speaker 2: Because I'm a professional.

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Speaker 3: Speaking of budget, can I ask what's the biggest budget

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Speaker 3: you've ever got to work with?

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Speaker 2: I think the most any one person I've spent in

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Speaker 2: a session was about between the three and a half

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Speaker 2: to four thousand dollars mark nice.

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Speaker 1: Oh okay, all right, and it's.

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Speaker 4: Hard if people love their fashion, they're closing their shoes

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Speaker 4: and that to realize there are people out there who

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Speaker 4: have trouble not just putting their wardrobe together, but they

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Speaker 4: have trouble spending money as well.

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Speaker 1: Sometimes.

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Speaker 4: Is that difficult to get over that hump with those

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Speaker 4: people or is it?

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Speaker 1: Is it? Do you sort of work a bit of

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Speaker 1: therapy into it as well?

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Speaker 2: It is, there is a lot of therapy that happens during.

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Speaker 1: Psychology.

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Speaker 2: Yeah, it's definitely more about It's about much more than

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Speaker 2: the clothes, like, that's for sure. Usually, I mean people,

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Speaker 2: I work within my client's budget, So whenever they tell

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Speaker 2: me that, I'll accommodate to that and I'll show them

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Speaker 2: things that are suitable within that, you know, so that

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Speaker 2: we can problem solve for them and fill all their gaps,

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Speaker 2: but still mindful of their budget. People have a pretty

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Speaker 2: good understanding that there's a quality and price trade off

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Speaker 2: at some in some instances, So it just comes down

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Speaker 2: to the individual if they're happy to just I guess,

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Speaker 2: like for sake a little bit of longevity or quality

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Speaker 2: in an item because they have, you know, a lower

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Speaker 2: budget that we're working with. But generally people understand that

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Speaker 2: and they're happy to invest invest a little bit more

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Speaker 2: in pieces that are going to get them a longer

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Speaker 2: lifespan in their wardrobe. So, but it's all about balance.

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Speaker 2: I don't think. I don't think you have to well,

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Speaker 2: I certainly don't think you have to spend a lot

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Speaker 2: of money to look good. Absolutely not. I think it's

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Speaker 2: almost more of an achievement if you can sort of

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Speaker 2: do it the cheap but pull it all together in

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Speaker 2: a way that looks phenomenal. And I love mixing high

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Speaker 2: and low pieces. Yeah, so, yeah, I don't have to

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Speaker 2: spend a lot of money, but sometimes there's a quality

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Speaker 2: trade off that comes with not doing so.

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Speaker 3: I imagine there's a little bit of being a counselor involved

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Speaker 3: too in the fact that we're often our own worst enemy,

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Speaker 3: and you know, when we ask you to do this,

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Speaker 3: then we've got to trust you a little bit. And

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Speaker 3: you have to sort of bring people maybe around it,

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Speaker 3: not out of their comfort zone. You're there to make

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Speaker 3: them comfortable, but just bring them around to seeing things

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Speaker 3: sometimes a little differently.

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Speaker 2: And oh, absolutely, and it's a huge responsibility that people are,

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Speaker 2: like you said, trusting me to guide them to bring

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Speaker 2: out the best side of themselves. And it's a lot

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Speaker 2: of fun. Absolutely love my job, but I take it

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Speaker 2: it's a lot of responsibility. Well I take the trust

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Speaker 2: that people put him in very seriously. And yeah, I

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Speaker 2: like to I guess I push my clients all a

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Speaker 2: bit to try you know people. Yeah, amazing because everyone

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Speaker 2: always has a really open mind and he's really willing

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Speaker 2: to see things on themselves that otherwise wouldn't have tried. Ye,

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Speaker 2: So you know, walking that fine line of them feel

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Speaker 2: very much feeling like themselves, but just that different version

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Speaker 2: that they sort of haven't seen in themselves before.

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Speaker 4: Well, you got your secured. The other F word, there's

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Speaker 4: a business name, which is a killer. Don't just rub

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Speaker 4: it in and sow you've got the domain name and

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Speaker 4: the personalized number.

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Speaker 1: Plate as well.

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Speaker 2: Not the personal personalized number plate. Yes, that's a great idea.

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Speaker 3: Is it just is it just closed by the way

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Speaker 3: that you're a personal shopper for or do you do

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Speaker 3: other sort of like maybe interior designy stuff or anything else.

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Speaker 2: No, just just basically wardrobe, closed shoes, accessories. I love interiors,

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Speaker 2: but there's other experts in that area for that.

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Speaker 3: Still time, Natalie, you've got the other F word. Yeah,

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Speaker 3: all right, Well, what's the one question you always get

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Speaker 3: asked about your job?

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Speaker 2: The one question? Wow? Great, great, that's a great question.

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Speaker 2: People are very to know how much Sorry.

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Speaker 1: Sorry I was going to say it was the one

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Speaker 1: we've asked already.

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Speaker 2: How much people spend? Okay, other people, we all knows.

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Speaker 2: We like to know how much people are spending interesting.

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Speaker 3: We like to compare that week fascinating, that fascinating. Thank

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Speaker 3: you so much for your time.

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Speaker 2: My pleasure. Thank you for having me, all right, thank you,

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Speaker 2: happy shopping. Thanks