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Speaker 1: When you're trying to create a great presentation, there are

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Speaker 1: lots of boxes to tick. It requires deep and fascinating

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Speaker 1: subject matter delivered with confidence and style, and it needs

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Speaker 1: to impart some kind of message. Parenting expert doctor Justin

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Speaker 1: Coulson delivers a lot of presentations. He sees just how

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Speaker 1: much audiences need to get out of a keynote, and

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Speaker 1: so he puts just as much in. So how does

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Speaker 1: Justin incorporate evidence, stories and messages to create amazingly impactful presentations.

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Speaker 1: My name is doctor amanthe Imbert. I'm an organizational psychologist

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Speaker 1: and the founder of behavioral science consultancy Inventium, And this

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Speaker 1: is how I work a show about how to help

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Speaker 1: you do your best work. On today's My Favorite Tip episode,

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Speaker 1: we go back to an interview from the past and

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Speaker 1: I pick out my favorite tip from the interview. In

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Speaker 1: today's show, I speak with Justin Coolson, who is someone

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Speaker 1: who I consider a master storyteller, and this conversation starts

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Speaker 1: with me asking Justin about how he incorporates stories into

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Speaker 1: delivering his messages with impact.

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Speaker 2: Let's say I'm doing something about cherishing our moments with

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Speaker 2: our family, just saying this, I'm literally making it up

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Speaker 2: as we speak. But I'm remembering a conversation that I

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Speaker 2: had with a mum when COVID began. Like everybody, I panicked,

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Speaker 2: I'm trying to run a business, and all of a sudden,

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Speaker 2: I've lost I mean, hundreds of thousands of dollars worth

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Speaker 2: of work just disappeared from under my nose because the

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Speaker 2: country got shut down, and I had staff to pay

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Speaker 2: and all kinds of stress, mortgages, children expecting food on

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Speaker 2: the table. And so I opened up my calendar, which

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Speaker 2: I have never done before, jumped onto Facebook and said,

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Speaker 2: if you'd like to have half an hour with me,

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Speaker 2: jump in my calendar, here's the cost, and I will

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Speaker 2: give you a parenting kickstarter. I'll give you thirty minutes

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Speaker 2: of helpful parenting guidance to just get you through whatever's

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Speaker 2: happening in your family right now, particularly with COVID here.

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Speaker 2: And my calendar filled up very, very very quickly, one

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Speaker 2: by one. I had to chat with these wonderful families,

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Speaker 2: these wonderful parents who just wanted to connect better with

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Speaker 2: their kids. About the fourth last interview that I did

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Speaker 2: in that fortnight, where this was my day to day routine,

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Speaker 2: a lady jumped onto our call, and she explained to

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Speaker 2: me that about a year earlier, her two little girls

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Speaker 2: had said goodbye to their dad. He'd passed away unexpectedly.

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Speaker 2: I can't remember the details now, unfortunately, but he'd I

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Speaker 2: think he'd experienced a tragic accident on the road or

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Speaker 2: something like that. And so I expected, with that introduction

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Speaker 2: to our conversation that I was going to be helping

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Speaker 2: her to guide them through a difficult grieving process. In

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Speaker 2: my mind, I'm starting to get together all of the

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Speaker 2: bits and pieces that will be helpful in my conversation

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Speaker 2: with her when she says to me, but I'm not

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Speaker 2: actually talking to you about that. I need to talk

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Speaker 2: to you because about a week ago I was given

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Speaker 2: a terminal diagnosis of cancer. Oh gosh, and now I

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Speaker 2: only have approximately eight weeks to live, and I haven't

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Speaker 2: told them yet. My two little girls are going to

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Speaker 2: be orphans. And I remember sitting on the phone thinking

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Speaker 2: to her, and you're asking me for advice, like how

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Speaker 2: do I do that? How do I help here? And

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Speaker 2: we ended up having a beautiful, beautiful conversation. It was

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Speaker 2: one of the most inspiring conversations of my life, and

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Speaker 2: so if I was to be asked to give a

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Speaker 2: talk about loving your kids or making the most of

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Speaker 2: most moments, I would go to a story like that.

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Speaker 2: I mean, I haven't thought of that story for a

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Speaker 2: long long time, but just you've asked that question and

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Speaker 2: it's prompted that. So we've all got a back catalog

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Speaker 2: of stories, and somehow something will prompt or poke or

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Speaker 2: prod a story to come out of the recesses of

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Speaker 2: our mind and we'll be able to bring it to

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Speaker 2: the four. What matters is that it's relevant. And what

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Speaker 2: I usually try to do. I've got a fairly simple formula.

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Speaker 2: It's not perfect. I'm very very flexible with it, but

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Speaker 2: I'll pick a topic, and I'll pick my couple of

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Speaker 2: things that need to be said about that topic, and

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Speaker 2: then I'll look for some one evidence to a story,

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Speaker 2: and then three something else that will fill it out

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Speaker 2: a little bit. So if it was about making the

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Speaker 2: most of most moments, I'd probably do that, and then

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Speaker 2: I would say, and let's have a think about how

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Speaker 2: many moments we have. I'm just groping my calculator here

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Speaker 2: as we talk here. Our children, by the time they're adults,

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Speaker 2: they're eighteen years old. There are fifty two weeks in

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Speaker 2: a year. We get nine hundred and thirty six weekends

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Speaker 2: with our children from the time they're born. Oh gosh,

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Speaker 2: I'm getting weepy just thinking about it. It goes me too.

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Speaker 2: We have nine hundred and thirty six weekends with our

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Speaker 2: children the time that they're born until the time that

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Speaker 2: they're eighteen. Now, we're going to lose a whole lot

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Speaker 2: of them with birthday parties and with school camps and

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Speaker 2: with what once they're in their teens and they've got

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Speaker 2: jobs and we're not seeing them on the weekends. But

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Speaker 2: if you've only got nine hundred and thirty six and

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Speaker 2: then you count down how old your kids are already,

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Speaker 2: how many weekends have you really got left? What can

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Speaker 2: you do to maximize that time and make the most

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Speaker 2: of it? And so I play around with those kinds

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Speaker 2: of ideas, and it's really just about, I don't know,

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Speaker 2: seeking inspiration in your own life and in your own

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Speaker 2: experience and then bringing it into a cohesive story, something

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Speaker 2: that leads people along so that they feel that emotion,

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Speaker 2: so that they imagine what it would be like to

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Speaker 2: walk into the house and feel it empty. Because the

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Speaker 2: kids moved out those kinds of things. That's what I'm

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Speaker 2: looking for, and then bringing in the evidence. Here's what

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Speaker 2: the research shows. If we do this, this, and this

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Speaker 2: with our kids, we get to make the most of

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Speaker 2: that and bring them into a world that makes sense

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Speaker 2: to them and where they feel they belong and they

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Speaker 2: get that enriching sense of knowing that they matter.

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Speaker 1: I hope you enjoyed this excerpt from my chat with Justin.

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Speaker 1: If you can to go back and listen to the

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Speaker 1: full interview, you can find a link to that in

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Speaker 1: the show notes. If you're looking for more tips to

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Speaker 1: improve the way that you work, I write a short,

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Speaker 1: fortnightly newsletter that contains three cool things that I've discovered

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Speaker 1: that helped me work better, ranging from software and gadgets

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Speaker 1: that I'm loving through to interesting research findings. You can

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Speaker 1: sign up for that at Howiwork dot com. That's how

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Speaker 1: I Work dot co. Thank you for sharing part of

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Speaker 1: your day with me by listening to How I Work.

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Speaker 1: If you're keen for more tips on how to work better,

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Speaker 1: connect with me via LinkedIn or Instagram. I'm very easy

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Speaker 1: to find. Just search for Amantha Gimba. How I Work

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Speaker 1: was recorded on the traditional land of the WARRANGERI people

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Speaker 1: part of the Koln Nation. I am so grateful for

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Speaker 1: being able to work and live on this beautiful land

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Speaker 1: and I want to pay my respects to elders, past,

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Speaker 1: present and emerging. How I work is produced by inventing

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Speaker 1: with production support from Dead Set Studios, and thank you

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Speaker 1: to Martin Nimba who did the audio mix and makes

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Speaker 1: everything sound better than it would have otherwise