WEBVTT - Influencer Thirst Traps, Laminated Eyebrows and Colonic Irrigation... 0:00:00.240 --> 0:00:03.200 This is Outspoken. The podcast is not afraid to say 0:00:03.400 --> 0:00:06.680 exactly what you're thinking. Our names are Amy Kate and 0:00:06.760 --> 0:00:10.559 Sophie Torvah. We're identical triplets, but we often don't have 0:00:10.680 --> 0:00:15.720 identical opinions, so sometimes things can get heated. Outspoken covers 0:00:15.760 --> 0:00:20.640 all things reality TV, influences, entertainment, and issues facing women. 0:00:21.440 --> 0:00:25.560 That is so fat Thank you. 0:00:25.600 --> 0:00:27.680 Now we've got the dream team here today, it's just 0:00:27.760 --> 0:00:30.680 Sophie and Amy. Kate has been spending the whole day 0:00:30.720 --> 0:00:33.919 spoiling her boyfriend. It is his thirtieth birthday today, and 0:00:33.920 --> 0:00:36.720 I'm very excited because he has been teasing us for 0:00:36.880 --> 0:00:39.680 years now about the fact that we are in our thirties. 0:00:39.840 --> 0:00:42.320 I love that you say that she's spoiling Reese today 0:00:42.320 --> 0:00:44.640 because he's at work. She's just been running errands because 0:00:44.640 --> 0:00:46.760 she's got a surprise dinner for him tonight, and also 0:00:46.880 --> 0:00:48.920 she's moving into her new home today. 0:00:49.600 --> 0:00:51.040 Yeah, it's absolutely crazy. 0:00:51.120 --> 0:00:54.240 She's been rushing around town trying to get balloons, a cake, 0:00:54.320 --> 0:00:57.160 and then also organize the final papers for a house. 0:00:57.200 --> 0:00:58.080 You know, it was hilarious. 0:00:58.200 --> 0:01:00.319 Kate asked me at lunchtime if I could quickly come 0:01:00.360 --> 0:01:02.720 down with her to collect these balloons because she wanted 0:01:02.720 --> 0:01:04.680 to hide them at my house. And as we were 0:01:04.760 --> 0:01:08.480 driving back, she noticed Reese's car behind us, and he 0:01:08.680 --> 0:01:11.200 was trying to speed up to see what was in 0:01:11.240 --> 0:01:13.280 the car, because he's not meant to know that there's 0:01:13.280 --> 0:01:16.959 a surprise party happening. Anyway, we decided to take a 0:01:17.080 --> 0:01:19.400 left turn a shortcut to the house so we'd miss 0:01:19.480 --> 0:01:22.039 him anyway. It turns out it wasn't even Reese. It 0:01:22.120 --> 0:01:24.759 was just some random guy with the same car as him. 0:01:24.920 --> 0:01:27.000 I'm glad that the secret is safe because I almost 0:01:27.120 --> 0:01:28.600 ruined it and I would have been in so much 0:01:28.600 --> 0:01:31.240 trouble with Kate. I was about to write on his wall, 0:01:31.520 --> 0:01:34.960 happy birthday. Can't wait to celebrate with you tonight. Can 0:01:35.000 --> 0:01:38.000 I just say it just about Facebook messages for birthdays? 0:01:38.040 --> 0:01:40.800 What's your thoughts, because I know a few years ago 0:01:41.040 --> 0:01:43.280 you got in a bit of trouble with our mom 0:01:43.319 --> 0:01:45.720 and also with Kate and I because you wrote that 0:01:45.760 --> 0:01:48.840 Brandon was your favorite person ever. Look, I'm about Instagram. 0:01:48.840 --> 0:01:51.160 I'm not about Facebook anymore on birthdays. I mean for 0:01:51.200 --> 0:01:53.720 our thirtieth birthday, which sadly was almost two years ago, 0:01:53.760 --> 0:01:56.200 I was very distraught because Facebook was down for the 0:01:56.880 --> 0:01:59.800 basically the entire day, so I received no bad messages, 0:02:00.120 --> 0:02:02.400 like a real los on there. Yeah, but yeah, I 0:02:02.440 --> 0:02:04.520 think it's about Instagram now. I think it's about you know, 0:02:04.600 --> 0:02:07.880 putting up nice photos if your boyfriend like funny photos 0:02:07.880 --> 0:02:11.399 and videos. And I think that people shouldn't be so sensitive. 0:02:11.440 --> 0:02:13.160 And you know, when you say someone's your best friend, 0:02:13.200 --> 0:02:15.600 who your favorite person, it's not just specifically them. You 0:02:15.639 --> 0:02:17.760 can have a range of different favorite people. 0:02:17.840 --> 0:02:19.359 One of my favorite. 0:02:18.919 --> 0:02:22.840 People, yes, was the next time Semantics, isn't it since. 0:02:28.200 --> 0:02:28.880 Forty seven? 0:02:34.480 --> 0:02:38.960 Hell? This shit. As the influencer economy grows, so two 0:02:39.120 --> 0:02:41.799 does a desire to make it big online With an 0:02:41.800 --> 0:02:45.560 oversaturated market making it harder to get noticed, many women 0:02:45.639 --> 0:02:48.840 are turning to thirst traps, while revealing photos are a 0:02:48.919 --> 0:02:51.799 guaranteed way to grow a male following, men aren't the 0:02:51.880 --> 0:02:55.440 key demographic for brands. As women steadily become the most 0:02:55.480 --> 0:02:58.320 powerful consumers in the world, big brands want to work 0:02:58.360 --> 0:03:02.720 with influencers who have called evated a strong female following amy. 0:03:02.760 --> 0:03:04.639 How important is it for brands to make sure they're 0:03:04.639 --> 0:03:08.120 working with an influencer who has the right demographic? Well, 0:03:08.280 --> 0:03:11.000 so it's so important and this was highlighted last year 0:03:11.000 --> 0:03:13.760 in May when an eighteen year old influencer with close 0:03:13.800 --> 0:03:17.000 to three million followers failed to sell thirty six T. 0:03:17.040 --> 0:03:18.720 Shirts from her clothing line. 0:03:18.960 --> 0:03:21.200 So this influencer's name is Ari and she made it 0:03:21.240 --> 0:03:24.640 big on Musically, which is now known, of course as TikTok. 0:03:24.919 --> 0:03:27.520 So she announced on her Instagram last year that she'd 0:03:27.520 --> 0:03:30.400 be shutting down her clothing brand. So she had a 0:03:30.440 --> 0:03:33.160 collaboration with the company, and they had told her that 0:03:33.200 --> 0:03:35.800 she needed to sell at least thirty six T shirts 0:03:36.040 --> 0:03:39.000 before they'd expand the brand, but she actually had to 0:03:39.040 --> 0:03:41.320 return T shirts to some of her followers. 0:03:41.000 --> 0:03:42.280 Who had bought them. 0:03:42.400 --> 0:03:45.040 I'm really surprised that the minimum is thirty six T 0:03:45.160 --> 0:03:47.760 shirts when you have three million followers on Instagram. It 0:03:47.800 --> 0:03:50.520 does make you think because you know, whenever an influencer 0:03:50.560 --> 0:03:53.320 launches something, it always sells out. And I feel like 0:03:53.360 --> 0:03:56.800 that's a real marketing spin because some of these influencers, 0:03:56.960 --> 0:03:59.040 as we know now, could be selling thirty six T 0:03:59.160 --> 0:04:01.320 shirts and that's deem does a huge success. I mean, 0:04:01.320 --> 0:04:03.640 it's a very clever marketing ploy because it makes it 0:04:03.680 --> 0:04:07.520 look like something is outrageously successful and popular, when in 0:04:07.560 --> 0:04:09.840 fact you're only selling thirty six products. 0:04:10.000 --> 0:04:11.240 Well this influencer. 0:04:11.440 --> 0:04:13.880 She complained in the post that a number of her 0:04:13.920 --> 0:04:17.640 influential friends hadn't actually shared any content about the release 0:04:17.760 --> 0:04:20.600 of her T shirts, but she also conceded it was 0:04:20.640 --> 0:04:23.200 a major wake up call to work a bit harder. 0:04:23.320 --> 0:04:25.640 I think that's a bit rough to blame your friends 0:04:25.680 --> 0:04:27.280 because they didn't share about it. I mean, come on, 0:04:27.320 --> 0:04:30.120 You've got three million followers on your own. Even if 0:04:30.160 --> 0:04:32.719 a small percentage of your following saw that post, you 0:04:32.720 --> 0:04:35.840 think that would generate more than thirty six purchases. Well, 0:04:35.880 --> 0:04:38.119 a lot of the feedback was the T shirts actually 0:04:38.200 --> 0:04:41.080 didn't match her aesthetic online, and they a lot of 0:04:41.120 --> 0:04:43.560 people said, well, I can't even imagine her wearing the 0:04:43.600 --> 0:04:47.320 T shirt, so how we expected to imagine her followers wearing. 0:04:47.000 --> 0:04:47.640 The T shirt. 0:04:48.000 --> 0:04:51.600 It also spiked a lot of conversation about genuine engagement, 0:04:52.160 --> 0:04:54.400 So a lot of brands obviously just look at the 0:04:54.480 --> 0:04:57.760 number of followers you have rather than the engagement. And 0:04:57.800 --> 0:04:59.800 I think that's so important. I feel like a lot 0:04:59.839 --> 0:05:02.039 of people should be looking into that more. Well. I 0:05:02.040 --> 0:05:04.680 feel like Instagram has really shaken things up because you 0:05:04.760 --> 0:05:07.280 can no longer see people's like counts, it is really 0:05:07.279 --> 0:05:10.560 hard for small brands to determine who they actually want 0:05:10.600 --> 0:05:13.520 to work with and what an influencers engagement is really like. 0:05:13.800 --> 0:05:16.520 And that's where talent managers are really important, because they 0:05:16.560 --> 0:05:20.719 produce documents called media kits which outline that influencers following 0:05:20.839 --> 0:05:22.600 I have one hundred percent agree with that. And it's 0:05:22.640 --> 0:05:25.800 also raised another really interesting point regarding the fact a 0:05:25.800 --> 0:05:29.360 lot of female influencers actually have more male followers than 0:05:29.440 --> 0:05:32.359 female followers, and it's not the right demographic for a 0:05:32.360 --> 0:05:35.320 lot of products that are actually promoting well. I think 0:05:35.320 --> 0:05:39.000 it's difficult because it is such an oversaturated market at 0:05:39.040 --> 0:05:41.320 the moment that young people assume that they've got to 0:05:41.360 --> 0:05:44.520 do something to get noticed, and one good way to 0:05:44.520 --> 0:05:47.240 get noticed is to basically put up revealing photos and 0:05:47.240 --> 0:05:49.159 that is a way that you're going to generate a 0:05:49.200 --> 0:05:51.760 lot of male followers quickly. And I got thinking about 0:05:51.760 --> 0:05:54.480 this topic last week when I heard influence that Madison 0:05:54.520 --> 0:05:56.920 Mooley talk about it on her podcast Now. She was 0:05:57.000 --> 0:05:59.400 joined by her talent manager and they were answering a 0:05:59.480 --> 0:06:02.640 question and in by a follower about whether she gets 0:06:02.640 --> 0:06:05.520 more attention when she puts up bikini photos online and 0:06:05.560 --> 0:06:07.239 she answered the question quite honestly. 0:06:07.480 --> 0:06:08.720 Okay, So I did go on a bit of a 0:06:08.800 --> 0:06:11.919 journey with my account. So if you guys have followed 0:06:11.920 --> 0:06:13.800 me for a while, like I definitely used to just 0:06:13.839 --> 0:06:17.240 post every single photo was like a bikini photo and 0:06:18.960 --> 0:06:22.760 if you oh, yeah, like no teino shade. But if 0:06:22.800 --> 0:06:25.760 you want to grow really fast, like that's definitely I 0:06:25.800 --> 0:06:29.560 guess how you do it. But you're growing from mostly male, Like, 0:06:29.640 --> 0:06:32.160 let's be real, I think it's predominantly male if you're 0:06:32.160 --> 0:06:35.960 posting bikini photos and every photo. And I realized as 0:06:35.960 --> 0:06:37.960 I got it, I was like, I realized that that's 0:06:38.080 --> 0:06:40.680 not kind of the branding that I wanted, Like I 0:06:40.720 --> 0:06:44.160 wanted to have a bigger female audience, and I am passionate, 0:06:44.480 --> 0:06:47.560 passionate about fashion, So I felt like I wasn't actually 0:06:47.560 --> 0:06:50.160 being authentic to myself. I was just looking at the 0:06:50.240 --> 0:06:52.479 numbers and I was growing so quick, and I was like, whoa. 0:06:53.160 --> 0:06:54.880 But then when it comes down to it, that's not 0:06:54.920 --> 0:06:57.919 actually what I felt like was really authentic to myself. 0:06:57.960 --> 0:07:02.359 So I definitely have changed my vibe. And you grow 0:07:02.520 --> 0:07:06.440 such a more dedicated audience when you're being authentic to yourself. 0:07:06.800 --> 0:07:10.040 So you don't have to just post sexy photos to 0:07:10.080 --> 0:07:12.960 get attention. I just think it does take a lot 0:07:13.000 --> 0:07:15.840 more time, I guess, to grow an audience by not 0:07:15.920 --> 0:07:17.200 doing that. Does that make sense? 0:07:17.800 --> 0:07:19.800 She says here that she's made a conscious effort not 0:07:19.880 --> 0:07:22.840 to post revealing bikini photos. I'm not trying to be rude, 0:07:22.840 --> 0:07:25.080 but most of her photos are still bikini photos and 0:07:25.160 --> 0:07:27.840 most of the comments she received from old pervy men. 0:07:28.080 --> 0:07:29.880 The thing that I find interesting is she said it 0:07:29.920 --> 0:07:32.720 didn't feel authentic to be doing that anymore, yet she 0:07:32.840 --> 0:07:35.280 clearly does. I think it's obvious that it's more of 0:07:35.320 --> 0:07:37.680 a business move to look like you've got more of 0:07:37.720 --> 0:07:38.640 a female following. 0:07:38.680 --> 0:07:40.960 Well, I think she's gone to brands, and brands. 0:07:40.680 --> 0:07:42.680 Have said to her, can we see your engagement with 0:07:42.720 --> 0:07:45.240 your female audience? And they've gone, what, You've only got 0:07:45.640 --> 0:07:47.600 x amount of female followers and they don't want to 0:07:47.600 --> 0:07:50.240 work with her. And what's interesting is Madison's not the 0:07:50.280 --> 0:07:53.960 only Australian influencer who does have a really large male following. 0:07:54.200 --> 0:07:57.480 Talia Scines is another one of those influences. And when 0:07:57.480 --> 0:07:59.720 you do look at both of the girls instagrams, you 0:07:59.760 --> 0:08:02.440 can quickly see a trend there's a lot of old 0:08:02.480 --> 0:08:05.400 men leaving comments. I would say it's about ninety percent 0:08:05.520 --> 0:08:08.760 old creepy men, and then there's about five percent genuine 0:08:08.800 --> 0:08:11.240 female followers who leave comments. And then there's the other 0:08:11.280 --> 0:08:14.880 five percent which are just literally influencer friends just posting yes, 0:08:15.000 --> 0:08:17.840 sleigh babe, all those kind of comments. I find this 0:08:18.120 --> 0:08:21.160 highly disturbing. And I won't name the influencer, but it 0:08:21.200 --> 0:08:25.680 is an Australian influencer. Now, she generates on average about 0:08:25.720 --> 0:08:29.960 fourteen thousand likes per post. When she puts up revealing photos, 0:08:30.000 --> 0:08:33.760 she receives close to forty one thousand, so that's more 0:08:33.800 --> 0:08:36.520 than doubling the amount of likes that she gets. Now, 0:08:36.720 --> 0:08:39.200 on this particular post, she receives six hundred and forty 0:08:39.200 --> 0:08:41.880 seven comments. Now, I was appalled by some of the comments. 0:08:42.280 --> 0:08:44.640 These were some of them. Do you have a boyfriend 0:08:45.240 --> 0:08:47.760 so sexy good booty? Well that's not too bad at 0:08:47.760 --> 0:08:51.359 the moment. Now that's an incredibly smooth looking bot bot perfection. 0:08:52.160 --> 0:08:55.600 Buns always make me hungry. Now, I think this one 0:08:55.720 --> 0:08:58.480 is probably the worst. Here, I would not last more 0:08:58.520 --> 0:09:02.200 than five seconds. Now these comments, there are about a 0:09:02.280 --> 0:09:04.560 sprinkle of comments from this girl's friends and then the 0:09:04.640 --> 0:09:09.679 majority were from old men from different countries. And I mean, 0:09:09.720 --> 0:09:11.640 for me, if I'm a brand, I don't really want 0:09:11.679 --> 0:09:13.000 to be aligning with this. 0:09:13.480 --> 0:09:14.640 Well, you can see why a lot. 0:09:14.600 --> 0:09:16.800 Of women would feel compelled to actually post these kind 0:09:16.840 --> 0:09:20.280 of photos because it does boost their Instagram profiles into 0:09:20.320 --> 0:09:24.000 the discovery pages on Instagram, which results in more followers and. 0:09:23.960 --> 0:09:25.320 More engagement on the page. 0:09:25.400 --> 0:09:25.600 Yeah. 0:09:25.600 --> 0:09:27.960 Well, if you look at the recent algorithm changes, you 0:09:28.040 --> 0:09:30.400 do get better at engagement. As you said, if photos 0:09:30.400 --> 0:09:33.200 are saved and forwarded on. So what we're guessing here 0:09:33.280 --> 0:09:35.840 is that men are saving these photos in their droves 0:09:35.840 --> 0:09:38.600 and also forwarding them onto their male friends. The issue 0:09:38.640 --> 0:09:41.240 this does raise is though, in terms of a brand 0:09:41.320 --> 0:09:44.560 looking at one of these influencers page. If, for example, 0:09:44.559 --> 0:09:47.320 there's an Aussie influencer who's posting lots of bikini pictures 0:09:47.360 --> 0:09:50.120 and they want to be known for their fashion or 0:09:50.240 --> 0:09:52.960 or their makeup skills or whatever it is, there's going 0:09:53.000 --> 0:09:55.520 to be a lot of brands who are confused and say, 0:09:55.559 --> 0:09:58.040 are we working with someone who has an OnlyFans account 0:09:58.120 --> 0:10:01.360 or are we working with somebody who is genuinely wanting 0:10:01.360 --> 0:10:04.800 to promote products through a largely engaged female audience. Yeah, 0:10:04.800 --> 0:10:06.720 I definitely think there would be a lot of confusion 0:10:06.760 --> 0:10:08.840 from brands, and I do really feel for the small 0:10:08.920 --> 0:10:11.679 brands who are don't have much money and are looking 0:10:11.720 --> 0:10:14.840 for someone genuine to advertise with. I have actually noticed 0:10:14.880 --> 0:10:17.320 there are a number of ossie influencers who do have 0:10:17.440 --> 0:10:20.560 large male followings that have brought out their own clothing 0:10:20.600 --> 0:10:23.440 lines in recent times, and these clothing lines. 0:10:23.200 --> 0:10:24.080 Are off their own back. 0:10:24.160 --> 0:10:27.040 They haven't been a collaboration with a particular brand. So 0:10:27.080 --> 0:10:29.600 I'm wondering if there are brands out there who aren't 0:10:29.640 --> 0:10:33.280 wanting to collaborate with people with such a skewed audience. 0:10:33.720 --> 0:10:33.920 Yeah. 0:10:33.920 --> 0:10:35.800 Well, I'm assuming that the brand is happy to take 0:10:35.800 --> 0:10:37.719 the risk if it's merely a post they're doing, but 0:10:37.760 --> 0:10:39.920 they don't want to put the funds into putting someone 0:10:39.960 --> 0:10:42.080 like that as the face of their business. It is 0:10:42.120 --> 0:10:43.719 interesting that you touch on the fact that a lot 0:10:43.720 --> 0:10:46.240 of influencers have brought out their own brands. You look 0:10:46.240 --> 0:10:49.240 at Tarlia Scaines and she's actually brought out a unisex brand, 0:10:49.360 --> 0:10:52.280 which is quite clever because she is utilizing that larger 0:10:52.360 --> 0:10:54.600 male audience that she does have. Yeah, that's a really 0:10:54.600 --> 0:10:56.320 good point, and I think that a lot of the 0:10:56.360 --> 0:10:59.280 influencers who are bringing out their own brands might be 0:10:59.360 --> 0:11:01.440 discovering the it's almost a bit of a waste of 0:11:01.480 --> 0:11:03.600 time because if you look at how much money they 0:11:03.640 --> 0:11:06.640 do get paid for a single post from a brand, 0:11:06.760 --> 0:11:09.240 it's such a large amount of money. And then when 0:11:09.280 --> 0:11:12.720 you break down the costs that are associated with launching 0:11:12.760 --> 0:11:16.040 a clothing brand in terms of investing in product marketing, 0:11:16.440 --> 0:11:19.400 selling it, posting it, they actually don't seem to make 0:11:19.480 --> 0:11:21.440 as much money back, to be honest. So I have 0:11:21.520 --> 0:11:24.360 more respect for influencers that do start their own brands, 0:11:24.360 --> 0:11:27.360 I mean, even if it isn't the best investment for them, 0:11:27.559 --> 0:11:30.319 because there's more longevity in having your own brand than 0:11:30.360 --> 0:11:33.120 merely taking and accepting brand deals from other people. I mean, 0:11:33.960 --> 0:11:36.000 are they going to be being offered these sort of 0:11:36.000 --> 0:11:38.400 brand deals in twenty years time. Probably not, But they 0:11:38.480 --> 0:11:40.640 might use those skills they've learned from having their own 0:11:40.720 --> 0:11:42.920 business in the next venture they go into. 0:11:43.080 --> 0:11:43.800 Oh I agree. 0:11:43.840 --> 0:11:45.960 I think that it's a good idea to try and 0:11:46.000 --> 0:11:48.880 create a brand off being an influencer, But if your 0:11:48.960 --> 0:11:52.920 audience isn't very much engaged, it's actually a real waste. 0:11:52.720 --> 0:11:54.240 Of time and a real waste of money. 0:11:54.360 --> 0:11:56.040 Well, if you want a good example of someone who 0:11:56.040 --> 0:12:00.040 has very cleverly targeted towards their predominant male audience, and 0:12:00.120 --> 0:12:02.120 they have to look at Alex Cooper from call Her Daddy. 0:12:02.160 --> 0:12:04.400 The podcast. They do a lot of ads for things 0:12:04.440 --> 0:12:07.840 like via agir and adult stores, so they have really 0:12:07.880 --> 0:12:11.120 been very clever with who they are targeting, and it's 0:12:11.160 --> 0:12:14.000 worthwhile for them to do it because that's their dominant audience. 0:12:14.000 --> 0:12:16.160 So it's funny that you say that, because the interesting 0:12:16.160 --> 0:12:18.760 thing about Caller Daddy is it's a podcast that's featured 0:12:18.800 --> 0:12:22.480 on the Barstool Network, which is a podcast network, and 0:12:22.559 --> 0:12:25.800 they've always had male skewed shows all about sports, so 0:12:25.880 --> 0:12:27.720 they actually brought in call Their Daddy to get more 0:12:27.720 --> 0:12:30.520 of a female audience because they realized how big the 0:12:30.520 --> 0:12:33.600 female market is. Yeah, well's no surprise because women are 0:12:33.640 --> 0:12:36.480 such powerful consumers. I read an article and it said 0:12:36.480 --> 0:12:39.200 that if the consumer economy had a gender, it would 0:12:39.240 --> 0:12:42.520 be female, with seventy to eighty percent of all consumer 0:12:42.600 --> 0:12:45.680 decisions being made by women, which is really crazy. Just 0:12:45.720 --> 0:12:47.760 back to your point about Caller Daddy and the fact 0:12:47.800 --> 0:12:50.360 that they have ads for Viagar and sex toys and 0:12:50.400 --> 0:12:51.920 all of those kinds of things. Do you think that 0:12:52.040 --> 0:12:55.119 people like Madison Willye and Tylie Escaines should be advertising 0:12:55.120 --> 0:12:57.440 products like that. Well, I think that they're within their 0:12:57.480 --> 0:12:59.400 own rights to evolve and change, and if they want 0:12:59.440 --> 0:13:03.000 to cultivate a predominantly female audience, they are able to 0:13:03.040 --> 0:13:05.600 do that. However, I think that if you are going 0:13:05.640 --> 0:13:09.400 to be accepting money from brands which are targeted towards women, 0:13:09.440 --> 0:13:11.240 you do have to be upfront about the fact that 0:13:11.280 --> 0:13:14.199 you don't have a huge female audience. Yeah, and you've 0:13:14.240 --> 0:13:16.720 got to be putting out content that females are actually 0:13:16.760 --> 0:13:19.160 going to want to consume. Well, it's clearly why a 0:13:19.200 --> 0:13:21.640 lot of these girls have started their own YouTube channel, 0:13:21.640 --> 0:13:24.040 because they are trying to put their personality out there. 0:13:24.160 --> 0:13:25.839 And I think we do expect so much more from 0:13:25.880 --> 0:13:28.440 the people we follow now. We want influencers to be 0:13:28.520 --> 0:13:32.000 relatable and real. It's almost like you want to follow 0:13:32.000 --> 0:13:34.440 someone who you see as being a friend or on 0:13:34.480 --> 0:13:35.360 someone on your level. 0:13:35.520 --> 0:13:36.400 That's exactly right. 0:13:36.440 --> 0:13:40.400 And in the Madison podcast that you mentioned before, what 0:13:40.520 --> 0:13:44.280 really frustrated me was the way that the girls and 0:13:44.320 --> 0:13:47.800 also the brand manager were talking about deals everything. 0:13:47.400 --> 0:13:48.400 Was about selling something. 0:13:48.520 --> 0:13:50.600 Selles selles sell, and I've got to say working in PR, 0:13:50.640 --> 0:13:54.000 while it is important for influencers to make money, you've 0:13:54.000 --> 0:13:56.000 also got to think about the money that you leave 0:13:56.040 --> 0:13:59.200 on the table to construct your brand, because it's not 0:13:59.280 --> 0:14:02.679 always good to take that brand deal. Sometimes it's best 0:14:02.840 --> 0:14:05.559 to just actually put organic content out there so people 0:14:05.600 --> 0:14:08.480 actually like you and believe in what you're promoting. That's right. 0:14:08.520 --> 0:14:11.320 It's all about being authentic. And I think that's, you know, 0:14:11.360 --> 0:14:13.120 a word that people throw around as a bit of 0:14:13.120 --> 0:14:14.920 a wank fest at the moment, but it's true. People 0:14:15.000 --> 0:14:18.679 want to follow someone and see products that they authentically like. Well. 0:14:18.679 --> 0:14:19.720 I heard a really. 0:14:19.440 --> 0:14:22.320 Interesting interview the other day with the Inspired Unemployed on 0:14:22.400 --> 0:14:25.080 Shameless and they were talking about how they leave so 0:14:25.240 --> 0:14:27.840 many deals on the table, and that's to ensure they 0:14:27.840 --> 0:14:30.240 have longevity within the industry. They said, if they were 0:14:30.280 --> 0:14:32.800 to take everything like they could literally do ads for 0:14:32.880 --> 0:14:35.160 every product. They've got so many people coming to them, 0:14:35.360 --> 0:14:39.440 but they say no to ninety nine percent of things. 0:14:39.480 --> 0:14:44.840 Scar Let's get into our influencer wrap and so this 0:14:44.920 --> 0:14:47.760 one involves Shanni Grimmond. Yeah, it was a bit of 0:14:47.840 --> 0:14:50.800 a different one. Shanni Grimman jumped on an Instagram story 0:14:50.840 --> 0:14:54.640 to speak about the colonic irrigation procedure that she received 0:14:54.720 --> 0:14:57.160 last week. Now, for those who don't know, it is 0:14:57.240 --> 0:15:00.440 basically a coal and cleansing, so it is she revolves 0:15:00.480 --> 0:15:03.760 with you being put into your anus and it flushes 0:15:03.880 --> 0:15:06.960 out your bow with water. So basically it claims to 0:15:07.000 --> 0:15:11.520 remove unspecified toxins from the colon and also remove an 0:15:11.520 --> 0:15:15.200 accumulation of feces. So it's not the most glamorous things 0:15:15.240 --> 0:15:17.440 to speak about on your Instagram story. I feel like 0:15:17.440 --> 0:15:20.040 anyone who's seen the Kardashians will know all about colonic 0:15:20.080 --> 0:15:22.800 irrigations because Courtney was always getting them done. 0:15:23.120 --> 0:15:24.560 And getting my anama done. 0:15:24.640 --> 0:15:26.240 Now, the reason we want to speak about this on 0:15:26.280 --> 0:15:29.160 the podcast is because we touched on last week that 0:15:29.240 --> 0:15:32.480 Shani has fears that she has breast implant illness. Now 0:15:32.720 --> 0:15:35.920 these sort of gut issues are a symptom of it. 0:15:36.200 --> 0:15:38.240 So it is interesting that she's going to the lengths 0:15:38.240 --> 0:15:42.560 of having a colonic irrigation done before, which is quite smart, 0:15:42.600 --> 0:15:45.160 before going and having surgery. So she wants to find 0:15:45.160 --> 0:15:48.280 out what is behind this illness that she's having. She's 0:15:48.280 --> 0:15:50.800 also go B twelve shot done so I mean, she's 0:15:50.800 --> 0:15:53.360 obviously doing all she can to avoid getting the breast 0:15:53.360 --> 0:15:56.960 implants out. Yeah, it's good that she's investigating the root 0:15:57.040 --> 0:15:59.320 cause of her illness. And I've got to say we 0:15:59.360 --> 0:16:01.720 were talking before or about influencers being a bit more 0:16:01.720 --> 0:16:03.880 real and raw. This is why Shanny has such a 0:16:04.000 --> 0:16:06.960 huge following because she posts content like this. This is 0:16:06.960 --> 0:16:09.080 what women want to see. It sounds weird, but we 0:16:09.120 --> 0:16:12.120 want to see people having colonic irrigations on Instagram, don't we. 0:16:12.240 --> 0:16:15.240 I actually had a look in preparation for the first 0:16:15.280 --> 0:16:17.840 topic to see because I have her mediate kit and 0:16:17.880 --> 0:16:20.840 I wanted to see her percentage of female following, and 0:16:20.960 --> 0:16:25.480 she has around seventy seven percent females, so you can good. Yeah, 0:16:25.520 --> 0:16:27.760 you can see why she is so popular. Now, going 0:16:27.800 --> 0:16:31.360 back to the chronic irrigation, a few followers did have 0:16:31.440 --> 0:16:34.520 a problem with her sharing her experience with it because 0:16:34.560 --> 0:16:36.560 the next day she spoke about the fact that her 0:16:36.640 --> 0:16:40.280 stomach was so flat afterwards, and people thought that she 0:16:40.440 --> 0:16:44.640 was encouraging using this procedure as a weight loss. Well, 0:16:44.680 --> 0:16:46.360 I can kind of see how people could take it 0:16:46.400 --> 0:16:48.040 the wrong way, but it's so hard. I feel like 0:16:48.080 --> 0:16:51.440 as an influencer because I don't think Shanny necessarily meant 0:16:51.680 --> 0:16:53.840 to put up a photo to promote weight. 0:16:53.640 --> 0:16:55.520 Loss in that respect at all. 0:16:55.560 --> 0:16:57.120 I think she was quite honest and open as to 0:16:57.160 --> 0:16:59.800 why she was getting the colonic irrigation done. Yeah. I 0:16:59.800 --> 0:17:02.080 think she was just sharing about it because many of 0:17:02.080 --> 0:17:05.360 her followers also probably have gut problems, so to show 0:17:05.400 --> 0:17:06.960 whether it's something they perhaps. 0:17:06.600 --> 0:17:07.719 Want to do exactly. 0:17:07.800 --> 0:17:10.679 Well, what about Sky Wheatley, because she's again in our 0:17:10.720 --> 0:17:14.000 Influencer rapp and this time she's had a massive ranch 0:17:14.040 --> 0:17:17.920 on an instant story about a negative experience at Harburtown. Yeah. Well, 0:17:17.920 --> 0:17:19.360 it seems like she had a bit of a run 0:17:19.359 --> 0:17:21.520 in with some shop assistance. The first one was in 0:17:21.560 --> 0:17:24.760 a toy store and the shop assistant apparently yelled at 0:17:24.800 --> 0:17:28.600 Forest for slobbering over some toys. Now that's pretty offensive. 0:17:28.640 --> 0:17:30.520 I can see why she's upset about that. And she 0:17:30.760 --> 0:17:33.120 also had a run in with someone at Boost Juice 0:17:33.119 --> 0:17:35.720 who was apparently very grumpy with her because she asked 0:17:35.720 --> 0:17:39.199 for her boost juice to be blended twice. Now. I 0:17:39.200 --> 0:17:41.719 don't know who's in the wrong there, perhaps her. This 0:17:41.800 --> 0:17:43.840 kind of reminds me of our discussion from a few 0:17:43.880 --> 0:17:48.600 episodes ago about altercations with either rude shop assistants or 0:17:48.680 --> 0:17:51.720 you being the rude customer. I'm not sure who's in 0:17:51.760 --> 0:17:54.399 the wrong there. I mean, we're only hearing Sky's version 0:17:54.440 --> 0:17:56.760 of events, so who knows. Yeah, that's all right now. 0:17:56.800 --> 0:17:59.600 She's also got a bit of attention this week because 0:17:59.600 --> 0:18:02.520 she had a bit of a sponsored post fail. 0:18:02.560 --> 0:18:03.960 Did you see this? Yes? I did. 0:18:04.320 --> 0:18:07.880 Celebrity Spellcheck shared this and it was hilarious. She obviously 0:18:07.920 --> 0:18:11.240 got sent over her brief and she's gone and copied 0:18:11.520 --> 0:18:16.400 and pasted this information into her Insta story, not realizing 0:18:16.640 --> 0:18:18.840 that some of it wasn't meant to be in the post. Yeah, 0:18:18.840 --> 0:18:21.639 so it was a photo of her in a yellow 0:18:21.720 --> 0:18:25.879 bikini and pasted in was this comment. All yours are 0:18:25.920 --> 0:18:28.880 Brazilian butt coverage, but we also have options to choose 0:18:28.960 --> 0:18:32.280 cheeky for more butt coverage on all of the bottoms. 0:18:32.440 --> 0:18:34.359 Isn't that just like it can't be fucked moment? Like, 0:18:34.400 --> 0:18:36.359 oh fuck, I've got to put this instance story out. 0:18:36.440 --> 0:18:38.760 I can't be bothered to read the thing this will do. 0:18:39.040 --> 0:18:41.120