1 00:00:00,240 --> 00:00:03,200 Speaker 1: This is Outspoken. The podcast is not afraid to say 2 00:00:03,400 --> 00:00:06,680 Speaker 1: exactly what you're thinking. Our names are Amy Kate and 3 00:00:06,760 --> 00:00:10,559 Speaker 1: Sophie Torvah. We're identical triplets, but we often don't have 4 00:00:10,680 --> 00:00:15,720 Speaker 1: identical opinions, so sometimes things can get heated. Outspoken covers 5 00:00:15,760 --> 00:00:20,640 Speaker 1: all things reality TV, influences, entertainment, and issues facing women. 6 00:00:21,440 --> 00:00:25,560 Speaker 2: That is so fat Thank you. 7 00:00:25,600 --> 00:00:27,680 Speaker 1: Now we've got the dream team here today, it's just 8 00:00:27,760 --> 00:00:30,680 Speaker 1: Sophie and Amy. Kate has been spending the whole day 9 00:00:30,720 --> 00:00:33,919 Speaker 1: spoiling her boyfriend. It is his thirtieth birthday today, and 10 00:00:33,920 --> 00:00:36,720 Speaker 1: I'm very excited because he has been teasing us for 11 00:00:36,880 --> 00:00:39,680 Speaker 1: years now about the fact that we are in our thirties. 12 00:00:39,840 --> 00:00:42,320 Speaker 1: I love that you say that she's spoiling Reese today 13 00:00:42,320 --> 00:00:44,640 Speaker 1: because he's at work. She's just been running errands because 14 00:00:44,640 --> 00:00:46,760 Speaker 1: she's got a surprise dinner for him tonight, and also 15 00:00:46,880 --> 00:00:48,920 Speaker 1: she's moving into her new home today. 16 00:00:49,600 --> 00:00:51,040 Speaker 2: Yeah, it's absolutely crazy. 17 00:00:51,120 --> 00:00:54,240 Speaker 1: She's been rushing around town trying to get balloons, a cake, 18 00:00:54,320 --> 00:00:57,160 Speaker 1: and then also organize the final papers for a house. 19 00:00:57,200 --> 00:00:58,080 Speaker 2: You know, it was hilarious. 20 00:00:58,200 --> 00:01:00,319 Speaker 1: Kate asked me at lunchtime if I could quickly come 21 00:01:00,360 --> 00:01:02,720 Speaker 1: down with her to collect these balloons because she wanted 22 00:01:02,720 --> 00:01:04,680 Speaker 1: to hide them at my house. And as we were 23 00:01:04,760 --> 00:01:08,480 Speaker 1: driving back, she noticed Reese's car behind us, and he 24 00:01:08,680 --> 00:01:11,200 Speaker 1: was trying to speed up to see what was in 25 00:01:11,240 --> 00:01:13,280 Speaker 1: the car, because he's not meant to know that there's 26 00:01:13,280 --> 00:01:16,959 Speaker 1: a surprise party happening. Anyway, we decided to take a 27 00:01:17,080 --> 00:01:19,400 Speaker 1: left turn a shortcut to the house so we'd miss 28 00:01:19,480 --> 00:01:22,039 Speaker 1: him anyway. It turns out it wasn't even Reese. It 29 00:01:22,120 --> 00:01:24,759 Speaker 1: was just some random guy with the same car as him. 30 00:01:24,920 --> 00:01:27,000 Speaker 1: I'm glad that the secret is safe because I almost 31 00:01:27,120 --> 00:01:28,600 Speaker 1: ruined it and I would have been in so much 32 00:01:28,600 --> 00:01:31,240 Speaker 1: trouble with Kate. I was about to write on his wall, 33 00:01:31,520 --> 00:01:34,960 Speaker 1: happy birthday. Can't wait to celebrate with you tonight. Can 34 00:01:35,000 --> 00:01:38,000 Speaker 1: I just say it just about Facebook messages for birthdays? 35 00:01:38,040 --> 00:01:40,800 Speaker 1: What's your thoughts, because I know a few years ago 36 00:01:41,040 --> 00:01:43,280 Speaker 1: you got in a bit of trouble with our mom 37 00:01:43,319 --> 00:01:45,720 Speaker 1: and also with Kate and I because you wrote that 38 00:01:45,760 --> 00:01:48,840 Speaker 1: Brandon was your favorite person ever. Look, I'm about Instagram. 39 00:01:48,840 --> 00:01:51,160 Speaker 1: I'm not about Facebook anymore on birthdays. I mean for 40 00:01:51,200 --> 00:01:53,720 Speaker 1: our thirtieth birthday, which sadly was almost two years ago, 41 00:01:53,760 --> 00:01:56,200 Speaker 1: I was very distraught because Facebook was down for the 42 00:01:56,880 --> 00:01:59,800 Speaker 1: basically the entire day, so I received no bad messages, 43 00:02:00,120 --> 00:02:02,400 Speaker 1: like a real los on there. Yeah, but yeah, I 44 00:02:02,440 --> 00:02:04,520 Speaker 1: think it's about Instagram now. I think it's about you know, 45 00:02:04,600 --> 00:02:07,880 Speaker 1: putting up nice photos if your boyfriend like funny photos 46 00:02:07,880 --> 00:02:11,399 Speaker 1: and videos. And I think that people shouldn't be so sensitive. 47 00:02:11,440 --> 00:02:13,160 Speaker 1: And you know, when you say someone's your best friend, 48 00:02:13,200 --> 00:02:15,600 Speaker 1: who your favorite person, it's not just specifically them. You 49 00:02:15,639 --> 00:02:17,760 Speaker 1: can have a range of different favorite people. 50 00:02:17,840 --> 00:02:19,359 Speaker 2: One of my favorite. 51 00:02:18,919 --> 00:02:22,840 Speaker 1: People, yes, was the next time Semantics, isn't it since. 52 00:02:28,200 --> 00:02:28,880 Speaker 3: Forty seven? 53 00:02:34,480 --> 00:02:38,960 Speaker 1: Hell? This shit. As the influencer economy grows, so two 54 00:02:39,120 --> 00:02:41,799 Speaker 1: does a desire to make it big online With an 55 00:02:41,800 --> 00:02:45,560 Speaker 1: oversaturated market making it harder to get noticed, many women 56 00:02:45,639 --> 00:02:48,840 Speaker 1: are turning to thirst traps, while revealing photos are a 57 00:02:48,919 --> 00:02:51,799 Speaker 1: guaranteed way to grow a male following, men aren't the 58 00:02:51,880 --> 00:02:55,440 Speaker 1: key demographic for brands. As women steadily become the most 59 00:02:55,480 --> 00:02:58,320 Speaker 1: powerful consumers in the world, big brands want to work 60 00:02:58,360 --> 00:03:02,720 Speaker 1: with influencers who have called evated a strong female following amy. 61 00:03:02,760 --> 00:03:04,639 Speaker 1: How important is it for brands to make sure they're 62 00:03:04,639 --> 00:03:08,120 Speaker 1: working with an influencer who has the right demographic? Well, 63 00:03:08,280 --> 00:03:11,000 Speaker 1: so it's so important and this was highlighted last year 64 00:03:11,000 --> 00:03:13,760 Speaker 1: in May when an eighteen year old influencer with close 65 00:03:13,800 --> 00:03:17,000 Speaker 1: to three million followers failed to sell thirty six T. 66 00:03:17,040 --> 00:03:18,720 Speaker 2: Shirts from her clothing line. 67 00:03:18,960 --> 00:03:21,200 Speaker 1: So this influencer's name is Ari and she made it 68 00:03:21,240 --> 00:03:24,640 Speaker 1: big on Musically, which is now known, of course as TikTok. 69 00:03:24,919 --> 00:03:27,520 Speaker 1: So she announced on her Instagram last year that she'd 70 00:03:27,520 --> 00:03:30,400 Speaker 1: be shutting down her clothing brand. So she had a 71 00:03:30,440 --> 00:03:33,160 Speaker 1: collaboration with the company, and they had told her that 72 00:03:33,200 --> 00:03:35,800 Speaker 1: she needed to sell at least thirty six T shirts 73 00:03:36,040 --> 00:03:39,000 Speaker 1: before they'd expand the brand, but she actually had to 74 00:03:39,040 --> 00:03:41,320 Speaker 1: return T shirts to some of her followers. 75 00:03:41,000 --> 00:03:42,280 Speaker 2: Who had bought them. 76 00:03:42,400 --> 00:03:45,040 Speaker 1: I'm really surprised that the minimum is thirty six T 77 00:03:45,160 --> 00:03:47,760 Speaker 1: shirts when you have three million followers on Instagram. It 78 00:03:47,800 --> 00:03:50,520 Speaker 1: does make you think because you know, whenever an influencer 79 00:03:50,560 --> 00:03:53,320 Speaker 1: launches something, it always sells out. And I feel like 80 00:03:53,360 --> 00:03:56,800 Speaker 1: that's a real marketing spin because some of these influencers, 81 00:03:56,960 --> 00:03:59,040 Speaker 1: as we know now, could be selling thirty six T 82 00:03:59,160 --> 00:04:01,320 Speaker 1: shirts and that's deem does a huge success. I mean, 83 00:04:01,320 --> 00:04:03,640 Speaker 1: it's a very clever marketing ploy because it makes it 84 00:04:03,680 --> 00:04:07,520 Speaker 1: look like something is outrageously successful and popular, when in 85 00:04:07,560 --> 00:04:09,840 Speaker 1: fact you're only selling thirty six products. 86 00:04:10,000 --> 00:04:11,240 Speaker 2: Well this influencer. 87 00:04:11,440 --> 00:04:13,880 Speaker 1: She complained in the post that a number of her 88 00:04:13,920 --> 00:04:17,640 Speaker 1: influential friends hadn't actually shared any content about the release 89 00:04:17,760 --> 00:04:20,600 Speaker 1: of her T shirts, but she also conceded it was 90 00:04:20,640 --> 00:04:23,200 Speaker 1: a major wake up call to work a bit harder. 91 00:04:23,320 --> 00:04:25,640 Speaker 1: I think that's a bit rough to blame your friends 92 00:04:25,680 --> 00:04:27,280 Speaker 1: because they didn't share about it. I mean, come on, 93 00:04:27,320 --> 00:04:30,120 Speaker 1: You've got three million followers on your own. Even if 94 00:04:30,160 --> 00:04:32,719 Speaker 1: a small percentage of your following saw that post, you 95 00:04:32,720 --> 00:04:35,840 Speaker 1: think that would generate more than thirty six purchases. Well, 96 00:04:35,880 --> 00:04:38,119 Speaker 1: a lot of the feedback was the T shirts actually 97 00:04:38,200 --> 00:04:41,080 Speaker 1: didn't match her aesthetic online, and they a lot of 98 00:04:41,120 --> 00:04:43,560 Speaker 1: people said, well, I can't even imagine her wearing the 99 00:04:43,600 --> 00:04:47,320 Speaker 1: T shirt, so how we expected to imagine her followers wearing. 100 00:04:47,000 --> 00:04:47,640 Speaker 2: The T shirt. 101 00:04:48,000 --> 00:04:51,600 Speaker 1: It also spiked a lot of conversation about genuine engagement, 102 00:04:52,160 --> 00:04:54,400 Speaker 1: So a lot of brands obviously just look at the 103 00:04:54,480 --> 00:04:57,760 Speaker 1: number of followers you have rather than the engagement. And 104 00:04:57,800 --> 00:04:59,800 Speaker 1: I think that's so important. I feel like a lot 105 00:04:59,839 --> 00:05:02,039 Speaker 1: of people should be looking into that more. Well. I 106 00:05:02,040 --> 00:05:04,680 Speaker 1: feel like Instagram has really shaken things up because you 107 00:05:04,760 --> 00:05:07,280 Speaker 1: can no longer see people's like counts, it is really 108 00:05:07,279 --> 00:05:10,560 Speaker 1: hard for small brands to determine who they actually want 109 00:05:10,600 --> 00:05:13,520 Speaker 1: to work with and what an influencers engagement is really like. 110 00:05:13,800 --> 00:05:16,520 Speaker 1: And that's where talent managers are really important, because they 111 00:05:16,560 --> 00:05:20,719 Speaker 1: produce documents called media kits which outline that influencers following 112 00:05:20,839 --> 00:05:22,600 Speaker 1: I have one hundred percent agree with that. And it's 113 00:05:22,640 --> 00:05:25,800 Speaker 1: also raised another really interesting point regarding the fact a 114 00:05:25,800 --> 00:05:29,360 Speaker 1: lot of female influencers actually have more male followers than 115 00:05:29,440 --> 00:05:32,359 Speaker 1: female followers, and it's not the right demographic for a 116 00:05:32,360 --> 00:05:35,320 Speaker 1: lot of products that are actually promoting well. I think 117 00:05:35,320 --> 00:05:39,000 Speaker 1: it's difficult because it is such an oversaturated market at 118 00:05:39,040 --> 00:05:41,320 Speaker 1: the moment that young people assume that they've got to 119 00:05:41,360 --> 00:05:44,520 Speaker 1: do something to get noticed, and one good way to 120 00:05:44,520 --> 00:05:47,240 Speaker 1: get noticed is to basically put up revealing photos and 121 00:05:47,240 --> 00:05:49,159 Speaker 1: that is a way that you're going to generate a 122 00:05:49,200 --> 00:05:51,760 Speaker 1: lot of male followers quickly. And I got thinking about 123 00:05:51,760 --> 00:05:54,480 Speaker 1: this topic last week when I heard influence that Madison 124 00:05:54,520 --> 00:05:56,920 Speaker 1: Mooley talk about it on her podcast Now. She was 125 00:05:57,000 --> 00:05:59,400 Speaker 1: joined by her talent manager and they were answering a 126 00:05:59,480 --> 00:06:02,640 Speaker 1: question and in by a follower about whether she gets 127 00:06:02,640 --> 00:06:05,520 Speaker 1: more attention when she puts up bikini photos online and 128 00:06:05,560 --> 00:06:07,239 Speaker 1: she answered the question quite honestly. 129 00:06:07,480 --> 00:06:08,720 Speaker 3: Okay, So I did go on a bit of a 130 00:06:08,800 --> 00:06:11,919 Speaker 3: journey with my account. So if you guys have followed 131 00:06:11,920 --> 00:06:13,800 Speaker 3: me for a while, like I definitely used to just 132 00:06:13,839 --> 00:06:17,240 Speaker 3: post every single photo was like a bikini photo and 133 00:06:18,960 --> 00:06:22,760 Speaker 3: if you oh, yeah, like no teino shade. But if 134 00:06:22,800 --> 00:06:25,760 Speaker 3: you want to grow really fast, like that's definitely I 135 00:06:25,800 --> 00:06:29,560 Speaker 3: guess how you do it. But you're growing from mostly male, Like, 136 00:06:29,640 --> 00:06:32,160 Speaker 3: let's be real, I think it's predominantly male if you're 137 00:06:32,160 --> 00:06:35,960 Speaker 3: posting bikini photos and every photo. And I realized as 138 00:06:35,960 --> 00:06:37,960 Speaker 3: I got it, I was like, I realized that that's 139 00:06:38,080 --> 00:06:40,680 Speaker 3: not kind of the branding that I wanted, Like I 140 00:06:40,720 --> 00:06:44,160 Speaker 3: wanted to have a bigger female audience, and I am passionate, 141 00:06:44,480 --> 00:06:47,560 Speaker 3: passionate about fashion, So I felt like I wasn't actually 142 00:06:47,560 --> 00:06:50,160 Speaker 3: being authentic to myself. I was just looking at the 143 00:06:50,240 --> 00:06:52,479 Speaker 3: numbers and I was growing so quick, and I was like, whoa. 144 00:06:53,160 --> 00:06:54,880 Speaker 3: But then when it comes down to it, that's not 145 00:06:54,920 --> 00:06:57,919 Speaker 3: actually what I felt like was really authentic to myself. 146 00:06:57,960 --> 00:07:02,359 Speaker 3: So I definitely have changed my vibe. And you grow 147 00:07:02,520 --> 00:07:06,440 Speaker 3: such a more dedicated audience when you're being authentic to yourself. 148 00:07:06,800 --> 00:07:10,040 Speaker 3: So you don't have to just post sexy photos to 149 00:07:10,080 --> 00:07:12,960 Speaker 3: get attention. I just think it does take a lot 150 00:07:13,000 --> 00:07:15,840 Speaker 3: more time, I guess, to grow an audience by not 151 00:07:15,920 --> 00:07:17,200 Speaker 3: doing that. Does that make sense? 152 00:07:17,800 --> 00:07:19,800 Speaker 1: She says here that she's made a conscious effort not 153 00:07:19,880 --> 00:07:22,840 Speaker 1: to post revealing bikini photos. I'm not trying to be rude, 154 00:07:22,840 --> 00:07:25,080 Speaker 1: but most of her photos are still bikini photos and 155 00:07:25,160 --> 00:07:27,840 Speaker 1: most of the comments she received from old pervy men. 156 00:07:28,080 --> 00:07:29,880 Speaker 1: The thing that I find interesting is she said it 157 00:07:29,920 --> 00:07:32,720 Speaker 1: didn't feel authentic to be doing that anymore, yet she 158 00:07:32,840 --> 00:07:35,280 Speaker 1: clearly does. I think it's obvious that it's more of 159 00:07:35,320 --> 00:07:37,680 Speaker 1: a business move to look like you've got more of 160 00:07:37,720 --> 00:07:38,640 Speaker 1: a female following. 161 00:07:38,680 --> 00:07:40,960 Speaker 2: Well, I think she's gone to brands, and brands. 162 00:07:40,680 --> 00:07:42,680 Speaker 1: Have said to her, can we see your engagement with 163 00:07:42,720 --> 00:07:45,240 Speaker 1: your female audience? And they've gone, what, You've only got 164 00:07:45,640 --> 00:07:47,600 Speaker 1: x amount of female followers and they don't want to 165 00:07:47,600 --> 00:07:50,240 Speaker 1: work with her. And what's interesting is Madison's not the 166 00:07:50,280 --> 00:07:53,960 Speaker 1: only Australian influencer who does have a really large male following. 167 00:07:54,200 --> 00:07:57,480 Speaker 1: Talia Scines is another one of those influences. And when 168 00:07:57,480 --> 00:07:59,720 Speaker 1: you do look at both of the girls instagrams, you 169 00:07:59,760 --> 00:08:02,440 Speaker 1: can quickly see a trend there's a lot of old 170 00:08:02,480 --> 00:08:05,400 Speaker 1: men leaving comments. I would say it's about ninety percent 171 00:08:05,520 --> 00:08:08,760 Speaker 1: old creepy men, and then there's about five percent genuine 172 00:08:08,800 --> 00:08:11,240 Speaker 1: female followers who leave comments. And then there's the other 173 00:08:11,280 --> 00:08:14,880 Speaker 1: five percent which are just literally influencer friends just posting yes, 174 00:08:15,000 --> 00:08:17,840 Speaker 1: sleigh babe, all those kind of comments. I find this 175 00:08:18,120 --> 00:08:21,160 Speaker 1: highly disturbing. And I won't name the influencer, but it 176 00:08:21,200 --> 00:08:25,680 Speaker 1: is an Australian influencer. Now, she generates on average about 177 00:08:25,720 --> 00:08:29,960 Speaker 1: fourteen thousand likes per post. When she puts up revealing photos, 178 00:08:30,000 --> 00:08:33,760 Speaker 1: she receives close to forty one thousand, so that's more 179 00:08:33,800 --> 00:08:36,520 Speaker 1: than doubling the amount of likes that she gets. Now, 180 00:08:36,720 --> 00:08:39,200 Speaker 1: on this particular post, she receives six hundred and forty 181 00:08:39,200 --> 00:08:41,880 Speaker 1: seven comments. Now, I was appalled by some of the comments. 182 00:08:42,280 --> 00:08:44,640 Speaker 1: These were some of them. Do you have a boyfriend 183 00:08:45,240 --> 00:08:47,760 Speaker 1: so sexy good booty? Well that's not too bad at 184 00:08:47,760 --> 00:08:51,359 Speaker 1: the moment. Now that's an incredibly smooth looking bot bot perfection. 185 00:08:52,160 --> 00:08:55,600 Speaker 1: Buns always make me hungry. Now, I think this one 186 00:08:55,720 --> 00:08:58,480 Speaker 1: is probably the worst. Here, I would not last more 187 00:08:58,520 --> 00:09:02,200 Speaker 1: than five seconds. Now these comments, there are about a 188 00:09:02,280 --> 00:09:04,560 Speaker 1: sprinkle of comments from this girl's friends and then the 189 00:09:04,640 --> 00:09:09,679 Speaker 1: majority were from old men from different countries. And I mean, 190 00:09:09,720 --> 00:09:11,640 Speaker 1: for me, if I'm a brand, I don't really want 191 00:09:11,679 --> 00:09:13,000 Speaker 1: to be aligning with this. 192 00:09:13,480 --> 00:09:14,640 Speaker 2: Well, you can see why a lot. 193 00:09:14,600 --> 00:09:16,800 Speaker 1: Of women would feel compelled to actually post these kind 194 00:09:16,840 --> 00:09:20,280 Speaker 1: of photos because it does boost their Instagram profiles into 195 00:09:20,320 --> 00:09:24,000 Speaker 1: the discovery pages on Instagram, which results in more followers and. 196 00:09:23,960 --> 00:09:25,320 Speaker 2: More engagement on the page. 197 00:09:25,400 --> 00:09:25,600 Speaker 3: Yeah. 198 00:09:25,600 --> 00:09:27,960 Speaker 1: Well, if you look at the recent algorithm changes, you 199 00:09:28,040 --> 00:09:30,400 Speaker 1: do get better at engagement. As you said, if photos 200 00:09:30,400 --> 00:09:33,200 Speaker 1: are saved and forwarded on. So what we're guessing here 201 00:09:33,280 --> 00:09:35,840 Speaker 1: is that men are saving these photos in their droves 202 00:09:35,840 --> 00:09:38,600 Speaker 1: and also forwarding them onto their male friends. The issue 203 00:09:38,640 --> 00:09:41,240 Speaker 1: this does raise is though, in terms of a brand 204 00:09:41,320 --> 00:09:44,560 Speaker 1: looking at one of these influencers page. If, for example, 205 00:09:44,559 --> 00:09:47,320 Speaker 1: there's an Aussie influencer who's posting lots of bikini pictures 206 00:09:47,360 --> 00:09:50,120 Speaker 1: and they want to be known for their fashion or 207 00:09:50,240 --> 00:09:52,960 Speaker 1: or their makeup skills or whatever it is, there's going 208 00:09:53,000 --> 00:09:55,520 Speaker 1: to be a lot of brands who are confused and say, 209 00:09:55,559 --> 00:09:58,040 Speaker 1: are we working with someone who has an OnlyFans account 210 00:09:58,120 --> 00:10:01,360 Speaker 1: or are we working with somebody who is genuinely wanting 211 00:10:01,360 --> 00:10:04,800 Speaker 1: to promote products through a largely engaged female audience. Yeah, 212 00:10:04,800 --> 00:10:06,720 Speaker 1: I definitely think there would be a lot of confusion 213 00:10:06,760 --> 00:10:08,840 Speaker 1: from brands, and I do really feel for the small 214 00:10:08,920 --> 00:10:11,679 Speaker 1: brands who are don't have much money and are looking 215 00:10:11,720 --> 00:10:14,840 Speaker 1: for someone genuine to advertise with. I have actually noticed 216 00:10:14,880 --> 00:10:17,320 Speaker 1: there are a number of ossie influencers who do have 217 00:10:17,440 --> 00:10:20,560 Speaker 1: large male followings that have brought out their own clothing 218 00:10:20,600 --> 00:10:23,440 Speaker 1: lines in recent times, and these clothing lines. 219 00:10:23,200 --> 00:10:24,080 Speaker 2: Are off their own back. 220 00:10:24,160 --> 00:10:27,040 Speaker 1: They haven't been a collaboration with a particular brand. So 221 00:10:27,080 --> 00:10:29,600 Speaker 1: I'm wondering if there are brands out there who aren't 222 00:10:29,640 --> 00:10:33,280 Speaker 1: wanting to collaborate with people with such a skewed audience. 223 00:10:33,720 --> 00:10:33,920 Speaker 3: Yeah. 224 00:10:33,920 --> 00:10:35,800 Speaker 1: Well, I'm assuming that the brand is happy to take 225 00:10:35,800 --> 00:10:37,719 Speaker 1: the risk if it's merely a post they're doing, but 226 00:10:37,760 --> 00:10:39,920 Speaker 1: they don't want to put the funds into putting someone 227 00:10:39,960 --> 00:10:42,080 Speaker 1: like that as the face of their business. It is 228 00:10:42,120 --> 00:10:43,719 Speaker 1: interesting that you touch on the fact that a lot 229 00:10:43,720 --> 00:10:46,240 Speaker 1: of influencers have brought out their own brands. You look 230 00:10:46,240 --> 00:10:49,240 Speaker 1: at Tarlia Scaines and she's actually brought out a unisex brand, 231 00:10:49,360 --> 00:10:52,280 Speaker 1: which is quite clever because she is utilizing that larger 232 00:10:52,360 --> 00:10:54,600 Speaker 1: male audience that she does have. Yeah, that's a really 233 00:10:54,600 --> 00:10:56,320 Speaker 1: good point, and I think that a lot of the 234 00:10:56,360 --> 00:10:59,280 Speaker 1: influencers who are bringing out their own brands might be 235 00:10:59,360 --> 00:11:01,440 Speaker 1: discovering the it's almost a bit of a waste of 236 00:11:01,480 --> 00:11:03,600 Speaker 1: time because if you look at how much money they 237 00:11:03,640 --> 00:11:06,640 Speaker 1: do get paid for a single post from a brand, 238 00:11:06,760 --> 00:11:09,240 Speaker 1: it's such a large amount of money. And then when 239 00:11:09,280 --> 00:11:12,720 Speaker 1: you break down the costs that are associated with launching 240 00:11:12,760 --> 00:11:16,040 Speaker 1: a clothing brand in terms of investing in product marketing, 241 00:11:16,440 --> 00:11:19,400 Speaker 1: selling it, posting it, they actually don't seem to make 242 00:11:19,480 --> 00:11:21,440 Speaker 1: as much money back, to be honest. So I have 243 00:11:21,520 --> 00:11:24,360 Speaker 1: more respect for influencers that do start their own brands, 244 00:11:24,360 --> 00:11:27,360 Speaker 1: I mean, even if it isn't the best investment for them, 245 00:11:27,559 --> 00:11:30,319 Speaker 1: because there's more longevity in having your own brand than 246 00:11:30,360 --> 00:11:33,120 Speaker 1: merely taking and accepting brand deals from other people. I mean, 247 00:11:33,960 --> 00:11:36,000 Speaker 1: are they going to be being offered these sort of 248 00:11:36,000 --> 00:11:38,400 Speaker 1: brand deals in twenty years time. Probably not, But they 249 00:11:38,480 --> 00:11:40,640 Speaker 1: might use those skills they've learned from having their own 250 00:11:40,720 --> 00:11:42,920 Speaker 1: business in the next venture they go into. 251 00:11:43,080 --> 00:11:43,800 Speaker 2: Oh I agree. 252 00:11:43,840 --> 00:11:45,960 Speaker 1: I think that it's a good idea to try and 253 00:11:46,000 --> 00:11:48,880 Speaker 1: create a brand off being an influencer, But if your 254 00:11:48,960 --> 00:11:52,920 Speaker 1: audience isn't very much engaged, it's actually a real waste. 255 00:11:52,720 --> 00:11:54,240 Speaker 2: Of time and a real waste of money. 256 00:11:54,360 --> 00:11:56,040 Speaker 1: Well, if you want a good example of someone who 257 00:11:56,040 --> 00:12:00,040 Speaker 1: has very cleverly targeted towards their predominant male audience, and 258 00:12:00,120 --> 00:12:02,120 Speaker 1: they have to look at Alex Cooper from call Her Daddy. 259 00:12:02,160 --> 00:12:04,400 Speaker 1: The podcast. They do a lot of ads for things 260 00:12:04,440 --> 00:12:07,840 Speaker 1: like via agir and adult stores, so they have really 261 00:12:07,880 --> 00:12:11,120 Speaker 1: been very clever with who they are targeting, and it's 262 00:12:11,160 --> 00:12:14,000 Speaker 1: worthwhile for them to do it because that's their dominant audience. 263 00:12:14,000 --> 00:12:16,160 Speaker 1: So it's funny that you say that, because the interesting 264 00:12:16,160 --> 00:12:18,760 Speaker 1: thing about Caller Daddy is it's a podcast that's featured 265 00:12:18,800 --> 00:12:22,480 Speaker 1: on the Barstool Network, which is a podcast network, and 266 00:12:22,559 --> 00:12:25,800 Speaker 1: they've always had male skewed shows all about sports, so 267 00:12:25,880 --> 00:12:27,720 Speaker 1: they actually brought in call Their Daddy to get more 268 00:12:27,720 --> 00:12:30,520 Speaker 1: of a female audience because they realized how big the 269 00:12:30,520 --> 00:12:33,600 Speaker 1: female market is. Yeah, well's no surprise because women are 270 00:12:33,640 --> 00:12:36,480 Speaker 1: such powerful consumers. I read an article and it said 271 00:12:36,480 --> 00:12:39,200 Speaker 1: that if the consumer economy had a gender, it would 272 00:12:39,240 --> 00:12:42,520 Speaker 1: be female, with seventy to eighty percent of all consumer 273 00:12:42,600 --> 00:12:45,680 Speaker 1: decisions being made by women, which is really crazy. Just 274 00:12:45,720 --> 00:12:47,760 Speaker 1: back to your point about Caller Daddy and the fact 275 00:12:47,800 --> 00:12:50,360 Speaker 1: that they have ads for Viagar and sex toys and 276 00:12:50,400 --> 00:12:51,920 Speaker 1: all of those kinds of things. Do you think that 277 00:12:52,040 --> 00:12:55,119 Speaker 1: people like Madison Willye and Tylie Escaines should be advertising 278 00:12:55,120 --> 00:12:57,440 Speaker 1: products like that. Well, I think that they're within their 279 00:12:57,480 --> 00:12:59,400 Speaker 1: own rights to evolve and change, and if they want 280 00:12:59,440 --> 00:13:03,000 Speaker 1: to cultivate a predominantly female audience, they are able to 281 00:13:03,040 --> 00:13:05,600 Speaker 1: do that. However, I think that if you are going 282 00:13:05,640 --> 00:13:09,400 Speaker 1: to be accepting money from brands which are targeted towards women, 283 00:13:09,440 --> 00:13:11,240 Speaker 1: you do have to be upfront about the fact that 284 00:13:11,280 --> 00:13:14,199 Speaker 1: you don't have a huge female audience. Yeah, and you've 285 00:13:14,240 --> 00:13:16,720 Speaker 1: got to be putting out content that females are actually 286 00:13:16,760 --> 00:13:19,160 Speaker 1: going to want to consume. Well, it's clearly why a 287 00:13:19,200 --> 00:13:21,640 Speaker 1: lot of these girls have started their own YouTube channel, 288 00:13:21,640 --> 00:13:24,040 Speaker 1: because they are trying to put their personality out there. 289 00:13:24,160 --> 00:13:25,839 Speaker 1: And I think we do expect so much more from 290 00:13:25,880 --> 00:13:28,440 Speaker 1: the people we follow now. We want influencers to be 291 00:13:28,520 --> 00:13:32,000 Speaker 1: relatable and real. It's almost like you want to follow 292 00:13:32,000 --> 00:13:34,440 Speaker 1: someone who you see as being a friend or on 293 00:13:34,480 --> 00:13:35,360 Speaker 1: someone on your level. 294 00:13:35,520 --> 00:13:36,400 Speaker 2: That's exactly right. 295 00:13:36,440 --> 00:13:40,400 Speaker 1: And in the Madison podcast that you mentioned before, what 296 00:13:40,520 --> 00:13:44,280 Speaker 1: really frustrated me was the way that the girls and 297 00:13:44,320 --> 00:13:47,800 Speaker 1: also the brand manager were talking about deals everything. 298 00:13:47,400 --> 00:13:48,400 Speaker 2: Was about selling something. 299 00:13:48,520 --> 00:13:50,600 Speaker 1: Selles selles sell, and I've got to say working in PR, 300 00:13:50,640 --> 00:13:54,000 Speaker 1: while it is important for influencers to make money, you've 301 00:13:54,000 --> 00:13:56,000 Speaker 1: also got to think about the money that you leave 302 00:13:56,040 --> 00:13:59,200 Speaker 1: on the table to construct your brand, because it's not 303 00:13:59,280 --> 00:14:02,679 Speaker 1: always good to take that brand deal. Sometimes it's best 304 00:14:02,840 --> 00:14:05,559 Speaker 1: to just actually put organic content out there so people 305 00:14:05,600 --> 00:14:08,480 Speaker 1: actually like you and believe in what you're promoting. That's right. 306 00:14:08,520 --> 00:14:11,320 Speaker 1: It's all about being authentic. And I think that's, you know, 307 00:14:11,360 --> 00:14:13,120 Speaker 1: a word that people throw around as a bit of 308 00:14:13,120 --> 00:14:14,920 Speaker 1: a wank fest at the moment, but it's true. People 309 00:14:15,000 --> 00:14:18,679 Speaker 1: want to follow someone and see products that they authentically like. Well. 310 00:14:18,679 --> 00:14:19,720 Speaker 2: I heard a really. 311 00:14:19,440 --> 00:14:22,320 Speaker 1: Interesting interview the other day with the Inspired Unemployed on 312 00:14:22,400 --> 00:14:25,080 Speaker 1: Shameless and they were talking about how they leave so 313 00:14:25,240 --> 00:14:27,840 Speaker 1: many deals on the table, and that's to ensure they 314 00:14:27,840 --> 00:14:30,240 Speaker 1: have longevity within the industry. They said, if they were 315 00:14:30,280 --> 00:14:32,800 Speaker 1: to take everything like they could literally do ads for 316 00:14:32,880 --> 00:14:35,160 Speaker 1: every product. They've got so many people coming to them, 317 00:14:35,360 --> 00:14:39,440 Speaker 1: but they say no to ninety nine percent of things. 318 00:14:39,480 --> 00:14:44,840 Speaker 1: Scar Let's get into our influencer wrap and so this 319 00:14:44,920 --> 00:14:47,760 Speaker 1: one involves Shanni Grimmond. Yeah, it was a bit of 320 00:14:47,840 --> 00:14:50,800 Speaker 1: a different one. Shanni Grimman jumped on an Instagram story 321 00:14:50,840 --> 00:14:54,640 Speaker 1: to speak about the colonic irrigation procedure that she received 322 00:14:54,720 --> 00:14:57,160 Speaker 1: last week. Now, for those who don't know, it is 323 00:14:57,240 --> 00:15:00,440 Speaker 1: basically a coal and cleansing, so it is she revolves 324 00:15:00,480 --> 00:15:03,760 Speaker 1: with you being put into your anus and it flushes 325 00:15:03,880 --> 00:15:06,960 Speaker 1: out your bow with water. So basically it claims to 326 00:15:07,000 --> 00:15:11,520 Speaker 1: remove unspecified toxins from the colon and also remove an 327 00:15:11,520 --> 00:15:15,200 Speaker 1: accumulation of feces. So it's not the most glamorous things 328 00:15:15,240 --> 00:15:17,440 Speaker 1: to speak about on your Instagram story. I feel like 329 00:15:17,440 --> 00:15:20,040 Speaker 1: anyone who's seen the Kardashians will know all about colonic 330 00:15:20,080 --> 00:15:22,800 Speaker 1: irrigations because Courtney was always getting them done. 331 00:15:23,120 --> 00:15:24,560 Speaker 2: And getting my anama done. 332 00:15:24,640 --> 00:15:26,240 Speaker 1: Now, the reason we want to speak about this on 333 00:15:26,280 --> 00:15:29,160 Speaker 1: the podcast is because we touched on last week that 334 00:15:29,240 --> 00:15:32,480 Speaker 1: Shani has fears that she has breast implant illness. Now 335 00:15:32,720 --> 00:15:35,920 Speaker 1: these sort of gut issues are a symptom of it. 336 00:15:36,200 --> 00:15:38,240 Speaker 1: So it is interesting that she's going to the lengths 337 00:15:38,240 --> 00:15:42,560 Speaker 1: of having a colonic irrigation done before, which is quite smart, 338 00:15:42,600 --> 00:15:45,160 Speaker 1: before going and having surgery. So she wants to find 339 00:15:45,160 --> 00:15:48,280 Speaker 1: out what is behind this illness that she's having. She's 340 00:15:48,280 --> 00:15:50,800 Speaker 1: also go B twelve shot done so I mean, she's 341 00:15:50,800 --> 00:15:53,360 Speaker 1: obviously doing all she can to avoid getting the breast 342 00:15:53,360 --> 00:15:56,960 Speaker 1: implants out. Yeah, it's good that she's investigating the root 343 00:15:57,040 --> 00:15:59,320 Speaker 1: cause of her illness. And I've got to say we 344 00:15:59,360 --> 00:16:01,720 Speaker 1: were talking before or about influencers being a bit more 345 00:16:01,720 --> 00:16:03,880 Speaker 1: real and raw. This is why Shanny has such a 346 00:16:04,000 --> 00:16:06,960 Speaker 1: huge following because she posts content like this. This is 347 00:16:06,960 --> 00:16:09,080 Speaker 1: what women want to see. It sounds weird, but we 348 00:16:09,120 --> 00:16:12,120 Speaker 1: want to see people having colonic irrigations on Instagram, don't we. 349 00:16:12,240 --> 00:16:15,240 Speaker 1: I actually had a look in preparation for the first 350 00:16:15,280 --> 00:16:17,840 Speaker 1: topic to see because I have her mediate kit and 351 00:16:17,880 --> 00:16:20,840 Speaker 1: I wanted to see her percentage of female following, and 352 00:16:20,960 --> 00:16:25,480 Speaker 1: she has around seventy seven percent females, so you can good. Yeah, 353 00:16:25,520 --> 00:16:27,760 Speaker 1: you can see why she is so popular. Now, going 354 00:16:27,800 --> 00:16:31,360 Speaker 1: back to the chronic irrigation, a few followers did have 355 00:16:31,440 --> 00:16:34,520 Speaker 1: a problem with her sharing her experience with it because 356 00:16:34,560 --> 00:16:36,560 Speaker 1: the next day she spoke about the fact that her 357 00:16:36,640 --> 00:16:40,280 Speaker 1: stomach was so flat afterwards, and people thought that she 358 00:16:40,440 --> 00:16:44,640 Speaker 1: was encouraging using this procedure as a weight loss. Well, 359 00:16:44,680 --> 00:16:46,360 Speaker 1: I can kind of see how people could take it 360 00:16:46,400 --> 00:16:48,040 Speaker 1: the wrong way, but it's so hard. I feel like 361 00:16:48,080 --> 00:16:51,440 Speaker 1: as an influencer because I don't think Shanny necessarily meant 362 00:16:51,680 --> 00:16:53,840 Speaker 1: to put up a photo to promote weight. 363 00:16:53,640 --> 00:16:55,520 Speaker 2: Loss in that respect at all. 364 00:16:55,560 --> 00:16:57,120 Speaker 1: I think she was quite honest and open as to 365 00:16:57,160 --> 00:16:59,800 Speaker 1: why she was getting the colonic irrigation done. Yeah. I 366 00:16:59,800 --> 00:17:02,080 Speaker 1: think she was just sharing about it because many of 367 00:17:02,080 --> 00:17:05,360 Speaker 1: her followers also probably have gut problems, so to show 368 00:17:05,400 --> 00:17:06,960 Speaker 1: whether it's something they perhaps. 369 00:17:06,600 --> 00:17:07,719 Speaker 2: Want to do exactly. 370 00:17:07,800 --> 00:17:10,679 Speaker 1: Well, what about Sky Wheatley, because she's again in our 371 00:17:10,720 --> 00:17:14,000 Speaker 1: Influencer rapp and this time she's had a massive ranch 372 00:17:14,040 --> 00:17:17,920 Speaker 1: on an instant story about a negative experience at Harburtown. Yeah. Well, 373 00:17:17,920 --> 00:17:19,360 Speaker 1: it seems like she had a bit of a run 374 00:17:19,359 --> 00:17:21,520 Speaker 1: in with some shop assistance. The first one was in 375 00:17:21,560 --> 00:17:24,760 Speaker 1: a toy store and the shop assistant apparently yelled at 376 00:17:24,800 --> 00:17:28,600 Speaker 1: Forest for slobbering over some toys. Now that's pretty offensive. 377 00:17:28,640 --> 00:17:30,520 Speaker 1: I can see why she's upset about that. And she 378 00:17:30,760 --> 00:17:33,120 Speaker 1: also had a run in with someone at Boost Juice 379 00:17:33,119 --> 00:17:35,720 Speaker 1: who was apparently very grumpy with her because she asked 380 00:17:35,720 --> 00:17:39,199 Speaker 1: for her boost juice to be blended twice. Now. I 381 00:17:39,200 --> 00:17:41,719 Speaker 1: don't know who's in the wrong there, perhaps her. This 382 00:17:41,800 --> 00:17:43,840 Speaker 1: kind of reminds me of our discussion from a few 383 00:17:43,880 --> 00:17:48,600 Speaker 1: episodes ago about altercations with either rude shop assistants or 384 00:17:48,680 --> 00:17:51,720 Speaker 1: you being the rude customer. I'm not sure who's in 385 00:17:51,760 --> 00:17:54,399 Speaker 1: the wrong there. I mean, we're only hearing Sky's version 386 00:17:54,440 --> 00:17:56,760 Speaker 1: of events, so who knows. Yeah, that's all right now. 387 00:17:56,800 --> 00:17:59,600 Speaker 1: She's also got a bit of attention this week because 388 00:17:59,600 --> 00:18:02,520 Speaker 1: she had a bit of a sponsored post fail. 389 00:18:02,560 --> 00:18:03,960 Speaker 2: Did you see this? Yes? I did. 390 00:18:04,320 --> 00:18:07,880 Speaker 1: Celebrity Spellcheck shared this and it was hilarious. She obviously 391 00:18:07,920 --> 00:18:11,240 Speaker 1: got sent over her brief and she's gone and copied 392 00:18:11,520 --> 00:18:16,400 Speaker 1: and pasted this information into her Insta story, not realizing 393 00:18:16,640 --> 00:18:18,840 Speaker 1: that some of it wasn't meant to be in the post. Yeah, 394 00:18:18,840 --> 00:18:21,639 Speaker 1: so it was a photo of her in a yellow 395 00:18:21,720 --> 00:18:25,879 Speaker 1: bikini and pasted in was this comment. All yours are 396 00:18:25,920 --> 00:18:28,880 Speaker 1: Brazilian butt coverage, but we also have options to choose 397 00:18:28,960 --> 00:18:32,280 Speaker 1: cheeky for more butt coverage on all of the bottoms. 398 00:18:32,440 --> 00:18:34,359 Speaker 1: Isn't that just like it can't be fucked moment? Like, 399 00:18:34,400 --> 00:18:36,359 Speaker 1: oh fuck, I've got to put this instance story out. 400 00:18:36,440 --> 00:18:38,760 Speaker 1: I can't be bothered to read the thing this will do. 401 00:18:39,040 --> 00:18:41,120 Speaker 1: I could definitely see how it could happen, But when 402 00:18:41,119 --> 00:18:44,119 Speaker 1: you've got that much money on the line for something 403 00:18:44,160 --> 00:18:45,560 Speaker 1: as small as a post. I think you've got to 404 00:18:45,560 --> 00:18:48,199 Speaker 1: get it right. Oh definitely. And that seems to be 405 00:18:48,200 --> 00:18:51,120 Speaker 1: the end of celeb Spellcheck and Sky Wheetley's friendship. She's 406 00:18:51,119 --> 00:18:53,040 Speaker 1: now blocked them and she used to be a poster 407 00:18:53,160 --> 00:18:54,920 Speaker 1: on there, so it's quite I don't know. It seems 408 00:18:54,960 --> 00:18:56,520 Speaker 1: like a sad moment that she won't be sharing her 409 00:18:56,520 --> 00:18:58,920 Speaker 1: thoughts on there anymore. I have a feeling she'd be back, 410 00:18:59,000 --> 00:19:01,359 Speaker 1: you know. Sometimes the block just out of pure rage 411 00:19:01,359 --> 00:19:04,320 Speaker 1: and anger. Well, just moving on now to Abby Chatfield 412 00:19:04,320 --> 00:19:07,199 Speaker 1: and Danny Clayton, and there's rumors that the pair are 413 00:19:07,280 --> 00:19:10,480 Speaker 1: dating after Abby uploaded a series of photos of the 414 00:19:10,520 --> 00:19:14,359 Speaker 1: two together. Well, she's actually confirmed on her paids that 415 00:19:14,440 --> 00:19:17,280 Speaker 1: the pair are just friends. So that has been a 416 00:19:17,359 --> 00:19:20,000 Speaker 1: rumor that's been circulating over the weekend because she did 417 00:19:20,040 --> 00:19:23,200 Speaker 1: post them rather interesting loved up photos, as the Daily 418 00:19:23,200 --> 00:19:25,640 Speaker 1: Mail would like to call them. One was of her 419 00:19:25,800 --> 00:19:29,000 Speaker 1: resting her head on Danny's chest. There was another where 420 00:19:29,040 --> 00:19:31,000 Speaker 1: she made a tongue in cheek reference to her time 421 00:19:31,040 --> 00:19:34,359 Speaker 1: on The Bachelor Cush there was some sort of Rose reference. 422 00:19:34,560 --> 00:19:37,200 Speaker 1: So I'm kind of disappointed that they're not together. I 423 00:19:37,200 --> 00:19:38,760 Speaker 1: don't know how I feel. I mean, I'd love to 424 00:19:38,760 --> 00:19:41,520 Speaker 1: see Abby find love, but also I'm a bit confused 425 00:19:41,520 --> 00:19:43,880 Speaker 1: because he's been on her podcast a number of times 426 00:19:43,920 --> 00:19:46,480 Speaker 1: and they spoke about how they first met and Abby 427 00:19:46,520 --> 00:19:48,880 Speaker 1: gushed about how lovely he was and that she had a. 428 00:19:48,800 --> 00:19:50,720 Speaker 2: Crush on him in year nine. So I don't know 429 00:19:50,800 --> 00:19:51,520 Speaker 2: what's going on there. 430 00:19:51,600 --> 00:19:53,280 Speaker 1: I did wonder if this was a bit of a 431 00:19:53,680 --> 00:19:56,439 Speaker 1: quote soft launch, like we discussed on the show a 432 00:19:56,440 --> 00:19:57,840 Speaker 1: couple of weeks ago, how there are a lot of 433 00:19:57,880 --> 00:20:01,359 Speaker 1: influencers who have been teasing relationship that they've just gotten into. 434 00:20:01,720 --> 00:20:04,880 Speaker 1: So who knows, Maybe they just maybe they're having fun 435 00:20:05,000 --> 00:20:07,200 Speaker 1: pretending that they're in a relationship and it might lead 436 00:20:07,240 --> 00:20:10,560 Speaker 1: to more. Well, she did speak on Tully's Smythe's podcast 437 00:20:10,840 --> 00:20:12,879 Speaker 1: referencing his appendage size. 438 00:20:13,040 --> 00:20:14,120 Speaker 2: Oh yeah, I mean. 439 00:20:14,000 --> 00:20:16,040 Speaker 1: It's safe to say that the two have obviously been 440 00:20:16,119 --> 00:20:18,720 Speaker 1: casually dating. Maybe they're just dating, but they're not in 441 00:20:18,720 --> 00:20:21,720 Speaker 1: fact boyfriend and girlfriend, and I think it is up 442 00:20:21,760 --> 00:20:23,760 Speaker 1: to Abby for her to tell everyone when they are 443 00:20:23,880 --> 00:20:24,679 Speaker 1: actually an item. 444 00:20:24,920 --> 00:20:25,879 Speaker 2: Well, just moving on to a. 445 00:20:25,920 --> 00:20:29,520 Speaker 1: Trend I've noticed on Instagram. It's the eyebrow lamination. Have 446 00:20:29,600 --> 00:20:32,400 Speaker 1: you been seeing this? Every influencer seems to be getting 447 00:20:32,400 --> 00:20:34,280 Speaker 1: it done. I thought I was going mad because I 448 00:20:34,320 --> 00:20:35,920 Speaker 1: was like, what the hell's going on with their eyebrows? 449 00:20:35,960 --> 00:20:39,600 Speaker 1: It looks absolutely wild. So basically, it's this new treatment 450 00:20:39,640 --> 00:20:42,680 Speaker 1: from Europe and it's just hitting Australia now, So who knows, 451 00:20:42,720 --> 00:20:45,480 Speaker 1: next week I may have my eyebrows in this ridiculous way. 452 00:20:45,600 --> 00:20:47,200 Speaker 1: I'm very influenced at times. 453 00:20:47,280 --> 00:20:48,480 Speaker 2: I wouldn't be surprised. 454 00:20:48,960 --> 00:20:52,200 Speaker 1: Now it's been described as a lash lift for your eyebrows, 455 00:20:52,200 --> 00:20:56,320 Speaker 1: so every hairstrand is standing to attention, so it's basically 456 00:20:56,359 --> 00:20:59,400 Speaker 1: just up straight and it gives a result very similar 457 00:20:59,440 --> 00:21:04,560 Speaker 1: apparent to a full and feathery effect that Mike Reblating gives. Look, 458 00:21:04,600 --> 00:21:07,080 Speaker 1: I can tell you, regardless of how in fashion this 459 00:21:07,200 --> 00:21:09,800 Speaker 1: is going to be, I'm not ever getting this done. 460 00:21:09,880 --> 00:21:12,679 Speaker 1: I think it looks ridiculous now. A hot tip for 461 00:21:12,720 --> 00:21:14,719 Speaker 1: the listeners who can't see Amy at the moment. She 462 00:21:14,920 --> 00:21:18,240 Speaker 1: is heavily praised quite often because she has beautiful eyebrows, 463 00:21:18,320 --> 00:21:21,639 Speaker 1: very very naturally, so I mean you don't need to 464 00:21:21,640 --> 00:21:24,159 Speaker 1: do anything to them. I feel like, oh, thank you, Sophie. 465 00:21:24,440 --> 00:21:26,560 Speaker 1: You've never said such kind things to me on this podcast, 466 00:21:26,600 --> 00:21:28,320 Speaker 1: but it did make me think you know when they 467 00:21:28,400 --> 00:21:31,000 Speaker 1: often say that you shouldn't just follow a trend, you 468 00:21:31,040 --> 00:21:33,080 Speaker 1: should always just stick to what looks good on you. 469 00:21:33,160 --> 00:21:35,760 Speaker 1: I feel like this is one of these instances where 470 00:21:36,520 --> 00:21:39,240 Speaker 1: even if someone looks amazing, because I saw Olivia Rodgers 471 00:21:39,680 --> 00:21:43,679 Speaker 1: recently had her eyebrows laminated, I think that's the term, 472 00:21:43,960 --> 00:21:46,200 Speaker 1: and she just looks incredible. She could look incredible at 473 00:21:46,200 --> 00:21:47,800 Speaker 1: a paper bag, but if I would and did it, 474 00:21:47,800 --> 00:21:49,760 Speaker 1: I'd look like I've been electrocuted. So it's one that 475 00:21:49,840 --> 00:21:51,760 Speaker 1: I think you have to be careful getting it done. 476 00:21:52,000 --> 00:21:54,840 Speaker 1: It is funny when you do look at how eyebrows 477 00:21:54,840 --> 00:21:57,200 Speaker 1: have changed over time. In the early nineties, it was 478 00:21:57,240 --> 00:22:02,000 Speaker 1: all about plucking them incredibly thin. The cosmetic industry is like, wow, 479 00:22:02,040 --> 00:22:04,320 Speaker 1: we can make money off making people fill them in, 480 00:22:04,520 --> 00:22:06,960 Speaker 1: and now we can make money off people having to micro. 481 00:22:06,760 --> 00:22:08,000 Speaker 2: Blade and laminate them. 482 00:22:08,240 --> 00:22:10,320 Speaker 1: People are going to get them permanently laminated and then 483 00:22:10,400 --> 00:22:11,439 Speaker 1: have to pay to have them. 484 00:22:11,280 --> 00:22:12,280 Speaker 2: Put back normally. 485 00:22:13,359 --> 00:22:16,280 Speaker 1: Now, what about Tarlia Skaines, Because we spoke about her earlier, 486 00:22:16,320 --> 00:22:17,080 Speaker 1: she's also. 487 00:22:16,840 --> 00:22:18,080 Speaker 2: In our Influencer rap. 488 00:22:18,520 --> 00:22:21,359 Speaker 1: Yeah, it was really interesting because she spoke on Instagram 489 00:22:21,440 --> 00:22:24,120 Speaker 1: about the business side of influencing, which I think we're 490 00:22:24,119 --> 00:22:26,920 Speaker 1: seeing a lot more influencers talk about personally, I really 491 00:22:27,000 --> 00:22:29,920 Speaker 1: enjoy hearing about it. I feel like it's actually giving 492 00:22:29,920 --> 00:22:33,800 Speaker 1: an insight into their real, everyday life. Anyway, So she 493 00:22:33,920 --> 00:22:36,760 Speaker 1: spoke about how many people she actually has working for her. 494 00:22:36,960 --> 00:22:39,800 Speaker 1: Has her business Third Fix with her boyfriend Mitch, and 495 00:22:39,840 --> 00:22:41,919 Speaker 1: she's also about to launch a new business. So she 496 00:22:42,040 --> 00:22:44,359 Speaker 1: spoke about the fact that she actually has two different 497 00:22:44,359 --> 00:22:47,000 Speaker 1: pas working for her. She has a number of people 498 00:22:47,000 --> 00:22:49,439 Speaker 1: working for her also in the factory. So it was 499 00:22:49,480 --> 00:22:52,919 Speaker 1: really interesting because you do, as a follower, get this 500 00:22:52,960 --> 00:22:55,560 Speaker 1: perspective that it's like a one woman show and it's 501 00:22:55,600 --> 00:22:58,520 Speaker 1: a very small thing. Can I just say, I find 502 00:22:58,520 --> 00:23:01,159 Speaker 1: out odd that a lot of influences don't share on 503 00:23:01,280 --> 00:23:04,719 Speaker 1: YouTube that side of their life because I'm actually judging 504 00:23:04,760 --> 00:23:06,359 Speaker 1: them more when I watch it and they look like 505 00:23:06,400 --> 00:23:09,080 Speaker 1: they're doing nothing, because I would actually like to see 506 00:23:09,080 --> 00:23:10,320 Speaker 1: them doing some of this stuff. 507 00:23:10,359 --> 00:23:11,320 Speaker 2: Of course, you want to see. 508 00:23:11,200 --> 00:23:14,040 Speaker 1: Some of their mindless mook buns and also their daily 509 00:23:14,119 --> 00:23:16,200 Speaker 1: vlogs where it looks like they're just going shopping and 510 00:23:16,240 --> 00:23:18,840 Speaker 1: getting their eyebrows done. But I also want to see 511 00:23:18,840 --> 00:23:20,960 Speaker 1: that side. It's a bit like when Sarah's day puts 512 00:23:21,000 --> 00:23:23,679 Speaker 1: content up and she always asks her audience, do you 513 00:23:23,680 --> 00:23:26,240 Speaker 1: guys want to see more of my business life? And 514 00:23:26,320 --> 00:23:28,920 Speaker 1: I actually find that really interesting. I feel like people 515 00:23:29,000 --> 00:23:31,800 Speaker 1: enjoy escaping. It's nice sometimes to just watch something that's 516 00:23:31,840 --> 00:23:33,320 Speaker 1: kind of mind numbingly. 517 00:23:33,760 --> 00:23:34,880 Speaker 2: Yeah, But how is it. 518 00:23:34,880 --> 00:23:37,320 Speaker 1: Any different if one of them is talking about their 519 00:23:37,359 --> 00:23:39,080 Speaker 1: day and they're saying, Oh, I'm just actually talking to 520 00:23:39,080 --> 00:23:40,760 Speaker 1: my pa or I'm going down to the factory to 521 00:23:40,800 --> 00:23:43,320 Speaker 1: make sure everything's okay. Well, it's because it's not relatable. 522 00:23:43,359 --> 00:23:45,840 Speaker 1: These people are supposed to be relatable. It's not relatable 523 00:23:45,880 --> 00:23:48,360 Speaker 1: them doing nothing at home. It was also not relatable 524 00:23:48,440 --> 00:23:51,280 Speaker 1: them showing off all they're wealthy. Do you know why? 525 00:23:51,600 --> 00:23:54,119 Speaker 1: Because I think the reason they do it is because 526 00:23:54,160 --> 00:23:56,840 Speaker 1: it seems more glamorous that they're getting paid a lot 527 00:23:56,840 --> 00:23:59,760 Speaker 1: of money to do not very much. Now let's finish 528 00:23:59,760 --> 00:24:01,679 Speaker 1: off Jade twin Che's laatest haircut. 529 00:24:01,720 --> 00:24:02,280 Speaker 2: Now, this is. 530 00:24:02,280 --> 00:24:05,520 Speaker 1: Hard hitting stuff here, Sophie. It's incredibly hard hitting. But 531 00:24:05,520 --> 00:24:08,159 Speaker 1: I feel like many women will like this story or 532 00:24:08,280 --> 00:24:11,040 Speaker 1: be able to relate to the shock of this story. Now, 533 00:24:11,080 --> 00:24:14,639 Speaker 1: she has incredible hair. It goes kind of down to 534 00:24:14,680 --> 00:24:18,320 Speaker 1: her waist. It's beautiful hair. You often don't see hair 535 00:24:18,359 --> 00:24:20,920 Speaker 1: like this. It's usually hair extensions. But it's her natural hair, 536 00:24:21,560 --> 00:24:24,520 Speaker 1: and she has cut it to i'd say about her 537 00:24:24,520 --> 00:24:27,800 Speaker 1: shoulders the way you were gesturing, it's above boob levels. Yeah, 538 00:24:27,840 --> 00:24:31,560 Speaker 1: it's just a boob yeah, And I mean it looks great. 539 00:24:31,640 --> 00:24:34,439 Speaker 1: I've thought looked very stylish. But I was just in 540 00:24:34,600 --> 00:24:37,280 Speaker 1: shock that you would cut beautiful hair like that, Sophie. 541 00:24:37,280 --> 00:24:38,920 Speaker 1: I don't even know if you mentioned this key point. 542 00:24:38,920 --> 00:24:42,320 Speaker 1: But she cut it herself. Oh I didn't know that fat. 543 00:24:42,520 --> 00:24:44,720 Speaker 2: Yeah, she cut her hair herself. 544 00:24:45,000 --> 00:24:48,120 Speaker 1: She went on her Insta story and she started trimming 545 00:24:48,119 --> 00:24:50,720 Speaker 1: her hair and all of a sudden she cut it 546 00:24:50,760 --> 00:24:53,720 Speaker 1: above boob. It still looked phenomenal. I was like, Wow, 547 00:24:54,080 --> 00:24:56,480 Speaker 1: that haircut looked really good, and you wouldn't know that 548 00:24:56,560 --> 00:24:59,920 Speaker 1: she cut it herself. She actually had wrotten her Insta story. 549 00:25:00,240 --> 00:25:03,840 Speaker 1: Hairdressers look away because she just grabbed a bunch of 550 00:25:03,880 --> 00:25:07,080 Speaker 1: it and cut. Personally, As someone who struggles with their hair, 551 00:25:07,160 --> 00:25:09,600 Speaker 1: I am very envious. I'm sure next month it'll have 552 00:25:09,640 --> 00:25:10,280 Speaker 1: grown back. 553 00:25:10,560 --> 00:25:11,119 Speaker 2: Oh, definitely. 554 00:25:11,160 --> 00:25:13,000 Speaker 1: It's a bit like when Sammy Robinson cut her hair. 555 00:25:13,000 --> 00:25:16,400 Speaker 1: In the next week she had a full maine again. Anyway, 556 00:25:16,400 --> 00:25:18,840 Speaker 1: I think that's all we've got time for today. We 557 00:25:18,880 --> 00:25:21,120 Speaker 1: hope you enjoyed the podcast and you didn't miss Kate 558 00:25:21,160 --> 00:25:21,720 Speaker 1: too much. 559 00:25:22,040 --> 00:25:22,960 Speaker 2: We are very excited. 560 00:25:23,000 --> 00:25:25,439 Speaker 1: On Thursday, we will be launching our fifth a very 561 00:25:25,520 --> 00:25:28,600 Speaker 1: outspoken Christmas episode, and we are joined by the incredible 562 00:25:28,880 --> 00:25:31,760 Speaker 1: Courtney Maine and she is a Queen of Christmas. Yeah. 563 00:25:31,840 --> 00:25:32,680 Speaker 2: I love Courtney. 564 00:25:32,760 --> 00:25:34,400 Speaker 1: I'm so excited for you guys to hear our chat 565 00:25:34,440 --> 00:25:36,480 Speaker 1: with her. Oh so, if you guys do have a second, 566 00:25:36,480 --> 00:25:38,000 Speaker 1: we'd love if you could go and leave us a 567 00:25:38,040 --> 00:25:40,439 Speaker 1: review on Apple Podcasts. So many of you dm us 568 00:25:40,440 --> 00:25:42,400 Speaker 1: and say that you'd love our show, and so can 569 00:25:42,440 --> 00:25:44,040 Speaker 1: we be a bit sneaking and ask you to go 570 00:25:44,160 --> 00:25:46,440 Speaker 1: leave us a review as well. And if you would 571 00:25:46,520 --> 00:25:48,800 Speaker 1: like to join in on the conversation, please join our 572 00:25:48,840 --> 00:25:52,639 Speaker 1: podcast community. It is outspoken the podcast community on Facebook