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Speaker 1: Now, the City of Darwin has collaborated with stakeholders and

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Speaker 1: the community to develop three brand concepts for Greater Darwin.

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Speaker 1: Voting's now open for people to choose which brand best

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Speaker 1: captures the unique character of the region, and the Council's

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Speaker 1: encouraging anyone who lives, works or plays in the Greater

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Speaker 1: Darwin area to be involved in the development of the

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Speaker 1: new brand. And the CEO of the City of Darwin,

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Speaker 1: Simone Saunders, joins me in the studio. Good morning to you, Simone.

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Speaker 2: Good morning Katie.

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Speaker 1: Great to have you in the studio. Now, Simone, what

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Speaker 1: is this rebrand all about?

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Speaker 3: So we don't currently have a Greater Darwen brand, and

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Speaker 3: so that would be anything from Darwin to Beach right

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Speaker 3: down to Pine Creek.

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Speaker 2: And so what City of Darwin's looking to do is.

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Speaker 3: Develop that Greater Darwen brand and really so that we

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Speaker 3: can not only for visitor economy, but drive our population

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Speaker 3: growth so people really know what it's like to live

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Speaker 3: in the Greater Darwin region and also for encourage investment,

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Speaker 3: entrepreneurialship and partnerships for the Greater Darwen Darwin region.

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Speaker 1: It's like, it's it's really interesting. I reckon to see

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Speaker 1: how other places kind of view us or what they

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Speaker 1: potentially think Darwin is like as a place to live,

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Speaker 1: and very often they think it's a lot different, you know,

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Speaker 1: like some of the questions you get asked when you

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Speaker 1: go into Stata, when you go to different places, even overseas,

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Speaker 1: and then you're explaining to people what it's like, it

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Speaker 1: can sometimes be a bit of a surprise. So it

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Speaker 1: does seem like it's a good idea.

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Speaker 3: Yeah, look, I think the thing is that quite often

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Speaker 3: where the gateway Darwin is absolutely to our beautiful national parks,

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Speaker 3: but we want people, you know, to come to Darwin,

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Speaker 3: stay a bit longer and linger and have a look

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Speaker 3: around the city and more broadly at the greater Darwin region.

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Speaker 3: So recently we did some stakeholder information sessions. We worked

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Speaker 3: individually with people that filled out in expressions of interest

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Speaker 3: to come up with three brand concepts. And so where

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Speaker 3: we are now in the process is there's three brand

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Speaker 3: concepts and we want people to jump online and vote

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Speaker 3: on these particular brand concepts. So one of the first

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Speaker 3: brand concept is live the Adventure, so really talking about

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Speaker 3: you know, people breaking out of their comfort zone and

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Speaker 3: experiencing the adventure of Darwin.

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Speaker 2: The next one's called Lean into Life.

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Speaker 3: And one of the things that people always say one

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Speaker 3: of the greatest things about being up here or coming

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Speaker 3: to visit is it's easy, you know, deadlines commuting you know,

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Speaker 3: around the city, so there's more time, whether it's you know,

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Speaker 3: our sporting facilities, you know, we've got some great experiences

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Speaker 3: here which are you know, ten minutes ten minutes away.

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Speaker 2: So that's the second one, and then the last one.

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Speaker 3: Is Alive with Color, which really does look at our vivid,

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Speaker 3: multicultural landscape and have a look at you know, celebrating

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Speaker 3: I guess the people, the personalities and culture. So we

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Speaker 3: really want feedback from the community on what they would

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Speaker 3: like to see and what what they see is a

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Speaker 3: potential new Greater dam brand just some mine.

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Speaker 1: It's not going to be another boundless possible, is it.

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Speaker 3: This is definitely not a boundless possible. So we've got

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Speaker 3: we've got the information already from the community. These concepts

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Speaker 3: that have been come up with have come up from

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Speaker 3: community members. So the focus groups and also the community

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Speaker 3: gets to vote on a vote on this.

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Speaker 2: Unlike a boundless possible, but definitely not good. Good to hear.

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Speaker 1: Now, where is it sort of going to be used.

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Speaker 1: How are people going to then see it in other

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Speaker 1: states or other locations.

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Speaker 3: Yeah, so we'll use it on collateral, but more broadly,

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Speaker 3: we'll partner with tourism top end and also the Northern

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Speaker 3: Territory government across the fact. We're developing this Greater Daren brand.

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Speaker 3: But if businesses want to use it, they can then

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Speaker 3: take We'll develop a toolkit and they can use that

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Speaker 3: to promote their business brands. It might be people that

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Speaker 3: are trying to recruit people to come into that Greater

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Speaker 3: Darwin region to increase our population. Also build partnerships with

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Speaker 3: potential interstate or overseas businesses as well. So multi use,

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Speaker 3: and we'll have the toolkit to hand out so that

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Speaker 3: people can use that.

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Speaker 1: Now, where can people go if they do want to

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Speaker 1: have this If they're listening this morning and they think

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Speaker 1: I'd like to jump online have a look at these brands.

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Speaker 3: Yeah, so they go to the Engaged dot Darwin website

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Speaker 3: and it's the Greater Daren brand and jump in there

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Speaker 3: and yeah, vote on it and provide us any commentary

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Speaker 3: that would be awesome.

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Speaker 1: Now, just moving along, I know that the recyclone cleanup,

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Speaker 1: it's now complete. How much waste was collected.

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Speaker 2: Look, we had it.

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Speaker 3: We had a significant increase on crease on last year

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Speaker 3: and we had seven hundred and ninety tons of waste

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Speaker 3: collected in that period of time. That is it's a

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Speaker 3: huge it's a huge amount of waste. But I think

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Speaker 3: the great thing that we saw this year is our

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Speaker 3: diversion rates were up. So last year it was approximately

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Speaker 3: thirty percent that we were able to you know, divert

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Speaker 3: from landfill to recycle, and this year it was forty percent.

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Speaker 2: So we saw I guess HPA.

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Speaker 3: So the shop out of Albay Waste Facility, they you know,

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Speaker 3: tables and chairs and furniture that can be repurposed, mattresses

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Speaker 3: that they can then they've got a special machine to

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Speaker 3: clean them that can be repurposed, steel, whole range of

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Speaker 3: other things. So the diversion rates rates up. But yeah,

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Speaker 3: it was a significant I guess reduction in those potential

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Speaker 3: projectiles that sit around the community during the cyclone season,

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Speaker 3: which is great to see.

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Speaker 1: If some people are still putting things out on the verge,

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Speaker 1: I mean, what like, what is the going Now?

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Speaker 2: That's it, right, you guys are done? Yeah, that's right.

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Speaker 3: So if you put anything out on your verge, it

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Speaker 3: will it will not be collected. So take it back

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Speaker 3: with into you into your property and then use the

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Speaker 3: opportunity to take to show Bay waste facility, which if

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Speaker 3: you're a resident of Duh and there is no charge,

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Speaker 3: and take it out take it out to Shoal Bay

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Speaker 3: to remove it off the street because if we do

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Speaker 3: have storms that come, it can become again a projectile

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Speaker 3: in the streets. So please take it back into property

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Speaker 3: and take it take it to the tip.

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Speaker 1: Now I understand that tomorrow is National Ride to Workday.

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Speaker 1: A local business is getting involved.

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Speaker 2: Yeah, look, National Ride to Workday.

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Speaker 3: We're going to be hosting a complimentary ride through breakfast

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Speaker 3: at Raintree Park, so encouraging anybody around the city if

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Speaker 3: you want to ride through and come through and grab

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Speaker 3: a snack in rain Tree Parks an idea. Yeah, there's

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Speaker 3: for the first fifty participants too, there's going to be

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Speaker 3: some free Boriscobree coffee from the rabbit Hole as well. Awesome,

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Speaker 3: So yeah, come in and all participants too. There's a

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Speaker 3: cycle Zones also donated a two hundred dollars outcher and

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Speaker 3: they can enter it.

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Speaker 2: People can enter into draw for that, so, yeah to

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Speaker 2: anybody that wants to wants to ride.

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Speaker 1: Tomorrow A good idea, good idea, how I understand. As well,

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Speaker 1: the City of Darwin's hosting a range of free events

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Speaker 1: in celebration of Children's Week. Yeah.

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Speaker 3: So Children's Week runs from this Saturday, the nineteenth, through

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Speaker 3: to the Sunday, the twenty seventh of October, and we've

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Speaker 3: got a variety of events that are happening around the city. Also,

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Speaker 3: there's children's artwork exhibition that will launch this Saturday in

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Speaker 3: Casuarina Library and there's a free morning tea there from

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Speaker 3: nine thirty am. Also, though next week, we've got a

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Speaker 3: free movie screening on Tuesday, the twenty second, from three

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Speaker 3: point thirty to five pm.

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Speaker 2: At the City Library.

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Speaker 3: There's also a family free event with the Fun Buss

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Speaker 3: at Jingly Water Gardens next Wednesday, and then an afternoon

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Speaker 3: event at Lake Alexander.

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Speaker 2: Good Stuff.

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Speaker 1: Wil Semone Saunders, the CEO of the City of Darwin,

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Speaker 1: always good to catch up with you.

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Speaker 2: Thanks so much for your time, Thanks for having us.

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Speaker 1: Thank you