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Speaker 1: I would like to acknowledge the traditional owners of the

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Speaker 1: land on which this episode is being recorded, the Komboo

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Speaker 1: Marry people. We pay our respects to elders past, present

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Speaker 1: and emerging and extend that respect to all Aboriginal and

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Speaker 1: Torres Strait Islander peoples. Today I'm your host, Georgie Stevenson,

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Speaker 1: and this is the Rise and Conquer podcast. This is

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Speaker 1: the podcast where we ch have mindset, self development and

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Speaker 1: becoming your higher self mix soon with a lot of laughs,

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Speaker 1: plus behind the scenes of my life running two businesses

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Speaker 1: and being among Think of us as the perfect combo

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Speaker 1: of brunch with your besties mixed with self developments. No

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Speaker 1: matter where you are in your journey, We're here to

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Speaker 1: help you be curious, pull yourself out, and embrace radical

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Speaker 1: self awareness.

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Speaker 2: If you're ready to get into.

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Speaker 1: The driver's seat of your own life and stop letting

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Speaker 1: life past you by, then you're in the right place.

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Speaker 1: Hello everybody, and welcome back to the RNC Potty. Today's

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Speaker 1: episode is part one of our three part behind the Biz.

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Speaker 3: Series with the LSKD team.

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Speaker 1: In this series, we give you a behind the scenes

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Speaker 1: look of the process of bringing my move different. If

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Speaker 1: you want different collaboration to life. In this episode, we

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Speaker 1: sit down with Teagan, who is lskd's collaborations manager and

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Speaker 1: also has been my contact with the team for over

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Speaker 1: four years now, which had about all things pr partnerships

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Speaker 1: and collaborations, giving you an inside look on how LSKD

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Speaker 1: has used collaborations and partnerships to scale their business. So

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Speaker 1: my move different if you want different. Collaboration with LSKD goes.

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Speaker 2: Live this Thursday.

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Speaker 3: I'm so excited.

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Speaker 2: Six pm Australians to end of time.

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Speaker 1: It is a limited edition collection so it will not

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Speaker 1: be restocked, so if you love it, I'm looking at

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Speaker 1: a tear because it's literally so stressed because my list.

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Speaker 2: Is so long.

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Speaker 1: She came into my office the other day and goes,

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Speaker 1: I just tally up the list that I want from

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Speaker 1: your collection, and I'm spending over one thousand.

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Speaker 2: Dollars a tear. You pay me but also make me

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Speaker 2: go broke.

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Speaker 1: Interesting, I know, But then you showed me your list

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Speaker 1: and you want three of the same item.

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Speaker 2: But they're different colors, I know. But then you're like,

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Speaker 2: I'm so proud you can pick one.

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Speaker 1: Why don't you actually tell the audience which are your

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Speaker 1: favorite items?

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Speaker 2: Just so they can get a kind of oh my gosh.

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Speaker 1: I literally love them all, but definitely the Flash. She's

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Speaker 1: currently wearing the Blazer. I gave her my sample and

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Speaker 1: I'm never taking it off.

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Speaker 2: It looks amazing. Thank you.

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Speaker 4: The blazer is definitely amazing, Like if I had to

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Speaker 4: get one, then you'd probably be that because I feel

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Speaker 4: like you can't replace it, whereas like it goes with

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Speaker 4: every can get other flair colors. Yeah, but Blazer Flares,

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Speaker 4: I love the corset Bras.

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Speaker 2: I love the active rib teas. I feel like I'm

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Speaker 2: just gonna lit the whole. I love the Balero, Yeah,

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Speaker 2: I love that.

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Speaker 4: Well, that's like my list, Blazer Balero's Active rib Teas, Flares,

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Speaker 4: and the corset Bras and then the evolved bra What

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Speaker 4: color are you vibing more?

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Speaker 2: All of them?

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Speaker 1: So the collection is done in a chocky brown, which

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Speaker 1: just goes with everything.

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Speaker 2: Yes, it's chocky brown. Is the new black?

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Speaker 3: Absolutely? Yeah?

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Speaker 4: Yeah?

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Speaker 1: And then there is like a caramel color we.

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Speaker 2: Actually call her dough.

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Speaker 3: Oh I like her do.

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Speaker 1: And then there is a shale beige, which is like

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Speaker 1: a really light kind of like a colder beige.

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Speaker 4: Yeah, I really like that too. I honestly couldn't pick

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Speaker 4: and it doesn't help that I'm like doing Pilate's every

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Speaker 4: morning now before I come into the office, because like,

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Speaker 4: I'll just wear them all all the.

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Speaker 1: Time, I know, And it is so good when you

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Speaker 1: do have stuff that you're like, I can literally just

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Speaker 1: wear the something go to the office and it's very acceptable. Exactly, Well, guys,

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Speaker 1: there's topics.

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Speaker 2: It is limited editions.

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Speaker 1: So yeah, if you are liking any pieces, Actually, if

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Speaker 1: you don't even know what we're talking about, go to

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Speaker 1: my Instagram because I've been posting NonStop. And also I

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Speaker 1: did some content on Monday, doing a whole real like

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Speaker 1: with all the pieces, describing them, talking about sizes, et cetera.

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Speaker 1: If you want to get ready for launch, but a

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Speaker 1: tear before we get into the episode, do you want

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Speaker 1: to give a quick weekly recommendation?

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Speaker 4: Yes, other than your collection, of course, of course I've

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Speaker 4: got it's a dual recommendation. So an episode of Shameless

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Speaker 4: Podcasts in conversation with Stephen Bartlett highly recommend. I thought

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Speaker 4: his perspective on like success and routines. I found it

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Speaker 4: so interesting and I'm recommending this second episode because I

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Speaker 4: actually listened to it straight after and it's an episode

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Speaker 4: of the Armchair Expert podcast where they interviewed Jason Derulo

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Speaker 4: and he has like the polar opposite opinion to Stephen

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Speaker 4: on routines, like it is his holy grail. And they

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Speaker 4: were talking about how much as creatives, when they need

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Speaker 4: to be creative, their routine is like as strict as possible.

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Speaker 4: They eat at the same time, wake up at the

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Speaker 4: same time, everything is the same. And I just found

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Speaker 4: sort of such a contrasting thing from two people who

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Speaker 4: are quote unquote very successful in different places, really interesting

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Speaker 4: to listen to see.

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Speaker 1: I listened to the episode with Stephen too, and I

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Speaker 1: first of all, I loved it, highly recommend but I

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Speaker 1: kind of not disagreed, but because I am such a

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Speaker 1: routine person, I agree with the fact of it only

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Speaker 1: works if you think it works. Yes, it's like typical

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Speaker 1: manifesting one oh one. Yeah, like if you think this

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Speaker 1: is the key to your like like Jason being like

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Speaker 1: this is the holy grail, then that's what it is.

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Speaker 1: With Steven's like, no, this actually doesn't matter, so that

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Speaker 1: also works.

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Speaker 2: Yeah, do you see It's so interesting.

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Speaker 1: Which I'm like, hmm, was for me. I am a

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Speaker 1: routine person, So I do find that. I'm like, no,

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Speaker 1: that's actually something that does need to be consistent in

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Speaker 1: my life.

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Speaker 2: I'm with you are the routines.

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Speaker 1: So I'm like, yeah, he was a bit of a mind.

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Speaker 1: Yeah he laughed because I agreed with him. But also

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Speaker 1: I'm like, hmmm, I have so much evidence against this exactly.

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Speaker 4: I'm like, I wonder what he'd be like with the routine.

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Speaker 3: Yeah.

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Speaker 2: Also, Jim at one, im not about it?

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Speaker 4: No, what about your drech?

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Speaker 1: So we got Aaron Deering's book Hanging by a Thread.

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Speaker 2: I don't believe it's out.

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Speaker 3: Yet, is the a Tear?

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Speaker 4: No, it's out very soon, end of the month, I believe.

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Speaker 1: Okay, I think it's some presale, so we'll pop a

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Speaker 1: link in the show notes. But I read her new book,

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Speaker 1: Hang by Thread. We are trying to get her on

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Speaker 1: the potty, so I hope too, because gosh, it is

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Speaker 1: an interesting story and really hearing the in and outs

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Speaker 1: of like a lean startup that then went on to

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Speaker 1: be like a mammoth of a company and then reading

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Speaker 1: about her exit and like you know, she had two

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Speaker 1: kids and oh wow, because like it was a juicy

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Speaker 1: read and just very insightful and also just what she

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Speaker 1: was going through during that time. I was like, yeah, wow,

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Speaker 1: this is so full. It was just so interesting because

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Speaker 1: she was going through so much, but then like she

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Speaker 1: was living in Monaco.

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Speaker 4: Like, yeah, that's what I found. So eye opening is

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Speaker 4: the duality. Yeah, living the complete dream life but then

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Speaker 4: so unhappy.

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Speaker 2: Yeah. So I'm actually I'm not gonna lie.

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Speaker 1: I'm not fully finished, but I'm halfway through and I

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Speaker 1: cannot wait to finish it this week. Yeah, so hopefully

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Speaker 1: we'll get her on the potty because God, that was

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Speaker 1: a good read. Shall we get into the episode, Yes,

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Speaker 1: we shall.

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Speaker 3: Teaken.

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Speaker 1: Welcome to the Rise and Conquer Podcast. We are so

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Speaker 1: excited to have you here in person in studio.

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Speaker 3: Thank you for having me. I'm absolutely pumped to be here.

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Speaker 1: So many exciting things happening, and I just thought it

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Speaker 1: would be really cool for the RNC community to hear

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Speaker 1: behind the scenes because personally, I'm so interested.

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Speaker 2: In, you know, my favorite brands or.

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Speaker 1: Just you know, businesses or people I look up to,

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Speaker 1: knowing the little details that you wouldn't see just from

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Speaker 1: the outside from a campaign. So we're going to get

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Speaker 1: into all the juicy details. But before we do that.

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Speaker 1: I would just love for you to do a bit

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Speaker 1: of an intro on who you are, what you do,

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Speaker 1: what your role is at LSKD. Kind of feel like

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Speaker 1: your career path to getting next. I know, it's a

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Speaker 1: very fun, interesting one. Yeah, let's start with that.

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Speaker 3: Awesome. So hi everyone, my name is Teagan. I am

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Speaker 3: the collaborations manager at LSKD and I've been with the

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Speaker 3: brand for just over five years. My journey did not

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Speaker 3: start in marketing whatsoever. So I graduated high school and

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Speaker 3: I did a double degree in human services and criminology.

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Speaker 3: And when I finished that, I went straight into being

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Speaker 3: a parole officer for the Queensland government for a couple

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Speaker 3: of years.

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Speaker 2: So random and brogue.

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Speaker 3: I love it.

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Speaker 1: Yes.

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Speaker 3: So when I finished up there, I went into working

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Speaker 3: with kids out of home care under the care of

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Speaker 3: Child Safety. So I was a youth a youth worker,

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Speaker 3: and then I moved my way into a case management

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Speaker 3: position and then decided that I was going to give

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Speaker 3: up that career altogether and I became a DJ, which

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Speaker 3: I'm still doing today. And then I started working for

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Speaker 3: LSKD one day a week and progressively went into full

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Speaker 3: time work. Obviously, when COVID hit. My gigs kind of

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Speaker 3: dried up for a long period of time there, so

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Speaker 3: that's kind of where we are now.

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Speaker 2: It's so funny.

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Speaker 1: I actually did not even know that, Like I knew,

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Speaker 1: I knew about I knew, I knew the DJ background

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Speaker 1: and everything, because I remember when we first worked together,

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Speaker 1: because you've always been my contact, and you know, we've

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Speaker 1: been working together for four or five years, and I

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Speaker 1: remember figuring out you're a DJ and being like, oh

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Speaker 1: my god, that's so cool.

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Speaker 2: What's your DJ name again?

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Speaker 3: Zeta Gray, Zeta Gray, Peter Gray.

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Speaker 1: I love all the snippets. Yeah, I love all the

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Speaker 1: snippets I get on Instagram. But I didn't know about

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Speaker 1: you being a parole officer.

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Speaker 3: That's so cool. Yes, it was kind of it was

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Speaker 3: a very long time ago, but I could actually really

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Speaker 3: see you as that.

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Speaker 1: Thank you, very authoritative, protecting a lot.

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Speaker 3: Of admin drug tests all that, also of issuing warrants occasionally,

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Speaker 3: but yeah, exciting. It's a very interesting role.

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Speaker 1: For sure, now into something very different, completely different. So

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Speaker 1: give us a rundown being the collaborations, you know, manager,

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Speaker 1: What are the sort of day to day tasks that

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Speaker 1: you do in LSKD. Right, So when I started five

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Speaker 1: years ago, I was the first person in the partnerships

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Speaker 1: team whatsoever. So I guess moving with the brand over

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Speaker 1: the years, our roles and different departments within our Partnerships

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Speaker 1: department has completely grown and changed. Currently, what my role

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Speaker 1: looks like as Collaborations Manager is all of our new

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Speaker 1: releases and all of our new campaigns, providing and doing

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Speaker 1: a lot of gifting and organizing content, working very closely

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Speaker 1: with our marketing team and digital team on what that

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Speaker 1: looks like, how we present that, and the UGC that

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Speaker 1: we can get through that. We also look after our

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Speaker 1: brand partnerships, so working with brands Life, Naked Harvest and

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Speaker 1: a bunch.

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Speaker 3: Of other great brands that align with ours. An ambassador team,

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Speaker 3: which obviously is yours truly, so working closely with Georgie

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Speaker 3: and some other ambassadors within the brand, and actual collaborations

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Speaker 3: in general, So working with either brands or athletes or

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Speaker 3: people like yourself and bringing those collection collaborations to life.

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Speaker 2: She's doing a lot, just a bit, She's doing the most.

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Speaker 1: And that's something I love about l SKD is you

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Speaker 1: have such a wide variety of collaboration partners like you know,

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Speaker 1: you have people like me who is like more of

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Speaker 1: the influencer, the lifestyle, you have, athletes, you have, you know,

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Speaker 1: other businesses, and I really love how diverse the group

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Speaker 1: of people.

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Speaker 2: You work with is.

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Speaker 1: Before we get into kind of the juice of talking

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Speaker 1: about my collection and just more about your role, I

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Speaker 1: just want to ask you which one of lskd's values

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Speaker 1: is your favorite and why I know mine mm hmm.

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Speaker 3: I think I would have to go with create a community.

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Speaker 3: And I think day to day that is literally what

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Speaker 3: collaborations and partnerships are doing every single day. We're building

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Speaker 3: new relationships, we're creating new communities, and we're aligning to

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Speaker 3: people who you know, align to our mission and values.

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Speaker 3: So I'd have to pick that one.

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Speaker 2: And I think, like, no one does community like.

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Speaker 3: Us KD, don't you reckon? I agree?

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Speaker 1: Like I just even the opening of the Karendelle store

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Speaker 1: that we did on the weekend, you know, as filming

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Speaker 1: this live, it's just incredible to have six hundred and

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Speaker 1: fifty people there and ah and like how dedicated the

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Speaker 1: community is and how excited they are and how like

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Speaker 1: inclusive it feels.

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Speaker 2: It's so it's really incredible.

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Speaker 3: Yeah, I think too. You know, that was our eighth store,

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Speaker 3: and it's like, how can we keep evolving and being

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Speaker 3: one percent better every day? You know, what is the

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Speaker 3: reason that people want to come along to our store openings?

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Speaker 3: What kind of height can we create? Yeah, and it

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Speaker 3: was really exciting to see that this was our biggest

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Speaker 3: one yet, all the events we did activate in the

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Speaker 3: community and the leader between run clubs and cycle events

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Speaker 3: and different functional fitness sessions. Also having Georgie coming, having

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Speaker 3: an exclusive release of the collection at the store opening,

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Speaker 3: I think with something super exciting. You know, we managed

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Speaker 3: to get in the paper. I don't know it pumped about.

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Speaker 2: Mom, I'm in the newspaper.

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Speaker 3: I reposted it. I had to. Yes, it's great to

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Speaker 3: have everyone down supporting and being a part of it.

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Speaker 3: And I think everyone wants to be part of than

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Speaker 3: some part of something that is bigger than themselves, and

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Speaker 3: I think that's something that ls KD does really well

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Speaker 3: in making a really great community. So true.

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Speaker 1: Yeah, it was really incredible because obviously I know how

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Speaker 1: you know dedicated your community is, but to yeah, to

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Speaker 1: see it in person and be there Saturday, and to

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Speaker 1: like witness the energy, it's such a testament to you.

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Speaker 3: Know, what you and the team do, and you can see.

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Speaker 1: How community focus that you guys are and obviously that's.

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Speaker 2: Yeah, such a testament to what happened.

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Speaker 1: But let's switch gears and let's just chat about more

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Speaker 1: PR and you know, collaborations, influencers, all those things specifically.

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Speaker 1: So I really want to make this episode quite informational

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Speaker 1: and I would love to kind of just start with

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Speaker 1: what are your top tips for someone who wants to

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Speaker 1: work in PR and ambassadorships?

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Speaker 3: Right, So, top tips or top things to think about

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Speaker 3: if you're wanting to go into partnerships. I guess for me,

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Speaker 3: it is being comfortable with building really great relationships. I

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Speaker 3: think gone to the days of being super transactional. You know,

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Speaker 3: I'll pay you X to get X. I think it's

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Speaker 3: really about what value can you bring outside of that

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Speaker 3: transactional relationship, very very key. That kind of leads on to,

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Speaker 3: you know, the value that you can provide to the

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Speaker 3: people that you're working with. You know what is that value?

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Speaker 3: It doesn't always have to be monetary. It can be

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Speaker 3: you know, providing shirts for an event or you know,

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Speaker 3: different vouchers for charity related things or whatever that can

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Speaker 3: look like. So you know, understand the value that you

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Speaker 3: can provide whether you're a small business or a larger business.

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Speaker 3: You know, LSKD is still realistically quite a small business

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Speaker 3: in the grand scheme of things. And you know, what

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Speaker 3: value can we provide to the community that will go

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Speaker 3: a long way is super important.

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Speaker 2: Yeah, and you guys you do that so well.

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Speaker 1: Like whenever we are doing things in the office, Like

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Speaker 1: just the other week, we you know, we're filming something

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Speaker 1: very exciting and it was quite last minute and we're like, oh,

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Speaker 1: we need to you know, have everyone dressed. And so,

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Speaker 1: you know, we messaged you and we're like, can we

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Speaker 1: have some outfits for the talent And you're like, yep, easy,

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Speaker 1: what do you need? And like so available, so ready

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Speaker 1: to not give so much, but you're so ready to

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Speaker 1: put in the resources and the time and the love

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Speaker 1: into the relationships you obviously value. It's so reciprocated because

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Speaker 1: like anything you guys need in regards to samples from NH,

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Speaker 1: we're like, yes, here you go, because it's such it's

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Speaker 1: such a beautiful relationship. And again that is such a

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Speaker 1: testament to like the actual personal relationship we have and

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Speaker 1: that you have with my team.

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Speaker 3: Yeah, and yeah, I think that that's the most important thing.

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Speaker 3: You know, we all, even from a business brand partnership

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Speaker 3: standpoint each brand. You know, as long as we align

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Speaker 3: in terms of our mission and value use, we all

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Speaker 3: work so hard to grow our own community. So it's like,

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Speaker 3: how can we leverage each other and support each other

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Speaker 3: to help each other grow? Yeah, there's actually a book

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Speaker 3: called Unreasonable Hospitality which a bunch of our team have

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Speaker 3: just read. I can't remember the author. We could probably

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Speaker 3: look it up, but it really it's a book about

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Speaker 3: this New York restaurant actually, but it's just around how

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Speaker 3: that staff and that team provided unreasonable hospitality that we

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Speaker 3: really aligned to as a brand. So it's something that

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Speaker 3: we constantly like unreasonable hospitality. Yep, cool, let's do this.

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Speaker 2: Is it kind of like the basis of we go

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Speaker 2: above and beyond?

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Speaker 3: Yes? Yeah, yeah, yeah, but different different things like that.

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Speaker 3: Like random story, I don't know if this is going

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Speaker 3: off track. Our group family had finished their holiday in

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Speaker 3: New York and they went to this restaurant. They were

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Speaker 3: overheard by the staff talking about, oh, the only thing

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Speaker 3: I didn't get was a street hot dog. So the

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Speaker 3: team went down and grabbed a street hot dog and

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Speaker 3: they're like, this is going to make your experience so amazing.

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Speaker 3: It's something you couldn't get anywhere else that is so individualized,

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Speaker 3: but it's providing that you know and making you feel

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Speaker 3: so valued and it's a genuine relationship. So it's something

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Speaker 3: we definitely lean into at ls kd Oh my.

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Speaker 1: God, I love that and you guys do, like now

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Speaker 1: you said it on my a tear read book.

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Speaker 3: It's a great book. Yeah, yeah, thank you.

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Speaker 1: And that's something I do love in l s KAD

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Speaker 1: culture is like how Jason makes you guys read.

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Speaker 3: All the books, makes us read all the book.

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Speaker 1: Every time me and Jason talk, he literally gives me

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Speaker 1: a new book to read and he's like, I'm telling

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Speaker 1: my team blah blah blah. And I love like this

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Speaker 1: constant growth and evolution that I see in the team

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Speaker 1: and you know with yeah, with your team. Is there

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Speaker 1: any other books that you would recommend to anyone that

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Speaker 1: you've read that you're like, oh, that's really like lidifire

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Speaker 1: in me.

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Speaker 3: There is so many. We have so many couple we

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Speaker 3: ells K actually pays for our audible accounts as well,

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Speaker 3: so encourages our personal development journeys. In terms of books,

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Speaker 3: Delivering Happiness by Tony Say is all about customer experience,

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Speaker 3: a community experience, and providing incredible support. I can't remember

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Speaker 3: what the zappos. Zappos was a company, so it's kind

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Speaker 3: of like Amazon, and it was you know, people could

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Speaker 3: literally call them up and or like find out where

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Speaker 3: the local pizza shop was, even though that's nothing that

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Speaker 3: they sold or anything, but it was providing really great

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Speaker 3: experience to the team. Oh what, yeah, it's so straight love.

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Speaker 1: That so something I would like to know. Obviously I

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Speaker 1: know my own experience, but how did you guys build

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Speaker 1: strong relationships with athletes and influences in the early stages

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Speaker 1: of l skating when you didn't have as many you know,

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Speaker 1: resources and budgets, Like what was kind of the key

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Speaker 1: thing you looked to?

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Speaker 3: It was really tough. Back in the olden days five

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Speaker 3: years ago. We'll see the olden days, olden days back

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Speaker 3: five years ago when I started will still lki so

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Speaker 3: and our women's wear was nowhere where it is today

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Speaker 3: and we'd flipped from you know, thirty percent female to

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Speaker 3: now seventy percent female in the business. It's been amazing

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Speaker 3: seeing that journey over the years where now we have

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Speaker 3: so many people and brands and incredible people coming to

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Speaker 3: us wanting to work with us, and just seeing that shift.

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Speaker 3: But I think in terms of your question, and you know,

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Speaker 3: how do we go about building those relationships, it is,

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Speaker 3: you know, finding people that are aligned to the direction

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Speaker 3: that we're going in, finding people who aligned to our

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Speaker 3: mission and values, and finding people too, like would we

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Speaker 3: hire them in our internal team If we wouldn't have

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Speaker 3: them as a part of our internal team, probably not

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Speaker 3: the best fit. So just making people feel valued and

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Speaker 3: we're listening to them and we're working with them to

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Speaker 3: build their own businesses and brands themselves. I think it's

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Speaker 3: been really exciting to see.

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Speaker 1: And I love that because even me and Cooper have

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Speaker 1: had the discussions of like people we work with more

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Speaker 1: in like a stakeholder, you know, situation in NH is

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Speaker 1: like if you wouldn't want to, like go out and

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Speaker 1: have lunch with them and spend some time with them,

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Speaker 1: we don't want to do business with them, if that

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Speaker 1: makes sense, like you want to Again, it's not just

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Speaker 1: this transaction. It has to feel aligned. And I feel

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Speaker 1: like you can really feel that in luscating, which is again,

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Speaker 1: like you said, it's hard at the start when it's

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Speaker 1: almost like you can't be bicky, but if you stick

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Speaker 1: to it, it will show. And it's like obviously shown

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Speaker 1: so hugely with you guys.

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Speaker 3: And I think it's important too to work out the

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Speaker 3: people that you're wanting to work with and build relationships with.

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Speaker 3: You know, do they have the communities that you're trying

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Speaker 3: to tap into as a brand, Do they have a

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Speaker 3: similar communities to you? Are they you know, is it

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Speaker 3: brand awareness, is it revenue, is it sales orientated, or

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Speaker 3: is it content? You know, there's so many different ways

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Speaker 3: you can work with, so many different creators or business

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Speaker 3: owners or whatever, So really understanding what you're trying to

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Speaker 3: achieve and how to get there. And also you can't

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Speaker 3: underestimate the value of your micro or nano influencer, you know,

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Speaker 3: as a brand. Lscadia doesn't traditionally roll into And I

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Speaker 3: think we've we've got a question coming up that's like

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Speaker 3: issues or like the biggest challenges challenges around you know,

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Speaker 3: in that space. And I think you know, we've spent

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Speaker 3: many years kind of tapping into the influencer space, but

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Speaker 3: for us as a brand, influencers in the traditional sense,

439
00:22:22,320 --> 00:22:25,240
Speaker 3: don't really align to our mission and values and where

440
00:22:25,240 --> 00:22:29,240
Speaker 3: we're going as a brand. For someone like you, it's different,

441
00:22:29,400 --> 00:22:32,080
Speaker 3: Like I wouldn't I wouldn't put you in this specialencer

442
00:22:32,480 --> 00:22:38,080
Speaker 3: bucket because you are entrepreneurial, you're very business orientated, you

443
00:22:38,240 --> 00:22:41,080
Speaker 3: have a really strong connection with your community, and you're

444
00:22:41,080 --> 00:22:45,560
Speaker 3: helping everyone to grow. You know, your inspirational rather than influence,

445
00:22:45,680 --> 00:22:48,240
Speaker 3: like you're not an influencer. Like yeah, so you're kind

446
00:22:48,240 --> 00:22:50,400
Speaker 3: of in a different bucket. But it's about finding other

447
00:22:50,520 --> 00:22:53,040
Speaker 3: you know, ambassadorsm people like you who have that really

448
00:22:53,160 --> 00:22:55,480
Speaker 3: nice business mindset. You're trying to be one percent better.

449
00:22:55,560 --> 00:22:57,600
Speaker 3: You know, you aligned to our mission and value so well.

450
00:22:57,680 --> 00:22:59,720
Speaker 3: So I think that's why the relationship works so great.

451
00:23:00,240 --> 00:23:03,080
Speaker 1: Continue to talk about the challenges because that's so true.

452
00:23:03,119 --> 00:23:06,480
Speaker 1: And I somethink why I have always you know, like

453
00:23:06,520 --> 00:23:08,199
Speaker 1: we said in the intro, I been working with you

454
00:23:08,240 --> 00:23:08,800
Speaker 1: guys for.

455
00:23:09,040 --> 00:23:09,760
Speaker 2: Is it four years?

456
00:23:09,920 --> 00:23:12,520
Speaker 3: Twenty nineteen alive? Yeah, is when we started.

457
00:23:12,160 --> 00:23:18,080
Speaker 1: Working together so longer and wow, And something I love

458
00:23:18,119 --> 00:23:22,120
Speaker 1: about is yeah, like I've always seen you work with

459
00:23:22,280 --> 00:23:26,360
Speaker 1: aligned people. It's never been a situation where I've seen you.

460
00:23:26,920 --> 00:23:28,880
Speaker 1: I don't want to use the words like sell out,

461
00:23:29,080 --> 00:23:31,919
Speaker 1: but like kind of you know, when you see a

462
00:23:32,000 --> 00:23:35,080
Speaker 1: brand and they clearly have gotten budget and they're working

463
00:23:35,080 --> 00:23:37,960
Speaker 1: with a certain person that you're like, oh wow, they've

464
00:23:37,960 --> 00:23:39,840
Speaker 1: got budget for this person.

465
00:23:39,520 --> 00:23:41,560
Speaker 3: And they you know, just looking for the audience.

466
00:23:41,560 --> 00:23:44,280
Speaker 1: And I've always seen as lot, like the whole time

467
00:23:44,320 --> 00:23:46,600
Speaker 1: I've been working with you guys, who you work with

468
00:23:47,119 --> 00:23:50,040
Speaker 1: the content I see and how aligned it is and

469
00:23:50,080 --> 00:23:53,239
Speaker 1: how like you can feel that through the screen, if

470
00:23:53,280 --> 00:23:56,000
Speaker 1: that makes sense, And I think that's why you guys

471
00:23:56,040 --> 00:23:59,320
Speaker 1: are now like just absolutely dominating because you've.

472
00:23:59,160 --> 00:24:00,239
Speaker 2: Always stuck to that.

473
00:24:00,760 --> 00:24:03,520
Speaker 1: But please tell us, like, what are some other challenges

474
00:24:03,600 --> 00:24:05,520
Speaker 1: and lessons that you've had in your career.

475
00:24:05,760 --> 00:24:08,000
Speaker 3: I think getting to the point we are now where

476
00:24:08,040 --> 00:24:11,520
Speaker 3: you're saying, you know, everything feels so aligned, we definitely

477
00:24:11,520 --> 00:24:14,400
Speaker 3: had to go through many periods of trying to find

478
00:24:14,520 --> 00:24:17,359
Speaker 3: what that looked like. So, you know, back when I

479
00:24:17,440 --> 00:24:20,440
Speaker 3: first started, it was still that kind of influencer era,

480
00:24:20,680 --> 00:24:24,240
Speaker 3: and it was very fashion kind of influencers, and we

481
00:24:24,359 --> 00:24:28,240
Speaker 3: wasted a lot of money with agencies and different influences

482
00:24:28,440 --> 00:24:31,640
Speaker 3: that you know, just didn't return. You know, we went

483
00:24:31,640 --> 00:24:34,520
Speaker 3: through that stage of more followers meant more conversions or

484
00:24:34,560 --> 00:24:38,960
Speaker 3: more followers meant more brand awareness and that's just not

485
00:24:39,040 --> 00:24:42,199
Speaker 3: the case. So once we really got clear in our

486
00:24:42,240 --> 00:24:44,359
Speaker 3: mission and our values, and we're constantly talking about this

487
00:24:44,480 --> 00:24:47,000
Speaker 3: as a brand every single day, but I think that

488
00:24:47,320 --> 00:24:50,080
Speaker 3: is the secret source. It's you know, what is our mission,

489
00:24:50,119 --> 00:24:51,879
Speaker 3: what is our values? What are we trying to represent

490
00:24:51,960 --> 00:24:54,760
Speaker 3: as a brand, what is bigger than ourselves? And then

491
00:24:54,800 --> 00:24:57,360
Speaker 3: who are those people that aligned to that? So us

492
00:24:57,400 --> 00:25:00,000
Speaker 3: as a brand moving very much into our functional sports

493
00:25:00,080 --> 00:25:02,600
Speaker 3: wear with a street aesthetic. That's kind of our point

494
00:25:02,640 --> 00:25:05,080
Speaker 3: of difference as a brand. We're not super fashioning, but

495
00:25:05,160 --> 00:25:07,800
Speaker 3: we have a street edge. And then who are those

496
00:25:07,840 --> 00:25:11,240
Speaker 3: people that aligned to that? It's athletes, it's people wanting

497
00:25:11,280 --> 00:25:13,160
Speaker 3: to be one percent better, whether it's you know, your

498
00:25:13,160 --> 00:25:15,959
Speaker 3: local trainer in a gym. We have some fantastic relationships

499
00:25:16,000 --> 00:25:19,560
Speaker 3: with local gyms. And because we all found as ourself,

500
00:25:19,960 --> 00:25:22,840
Speaker 3: like as employees at LSKAD, we're all training and group

501
00:25:22,880 --> 00:25:26,160
Speaker 3: fitness classes. We're all going to see our favorite trainers

502
00:25:26,200 --> 00:25:28,080
Speaker 3: and like, oh, what are they wearing? What are they

503
00:25:28,560 --> 00:25:30,920
Speaker 3: you know, what's that size? Like, Oh, I've seen that online?

504
00:25:30,920 --> 00:25:33,800
Speaker 3: What are your thoughts on it? And we're like, hey,

505
00:25:33,680 --> 00:25:37,840
Speaker 3: they're our influences. Yeah, you know those local gyms, local

506
00:25:37,880 --> 00:25:39,920
Speaker 3: fitness people. There are so many people out there doing

507
00:25:39,920 --> 00:25:42,080
Speaker 3: amazing things in the community, and most of us are

508
00:25:42,119 --> 00:25:44,320
Speaker 3: wearing active We're doing it. So, you know, finding those

509
00:25:44,320 --> 00:25:47,600
Speaker 3: little pockets of communities that resonate with your brand and

510
00:25:47,720 --> 00:25:49,080
Speaker 3: really taking that and running with it.

511
00:25:49,800 --> 00:25:51,160
Speaker 2: I love that so much.

512
00:25:51,760 --> 00:25:55,280
Speaker 1: And it's so funny that you said, you know, we're

513
00:25:55,480 --> 00:26:00,520
Speaker 1: functional fitness with a street edge, because we absolutely did

514
00:26:00,520 --> 00:26:04,200
Speaker 1: not stick to that with my collection, with the exception

515
00:26:04,320 --> 00:26:07,639
Speaker 1: to the rule. And it's so funny because I completely

516
00:26:07,840 --> 00:26:13,280
Speaker 1: used Jason's values against him to get a blazer into

517
00:26:13,320 --> 00:26:13,800
Speaker 1: the collection.

518
00:26:14,480 --> 00:26:15,480
Speaker 2: So let's chat about that.

519
00:26:16,160 --> 00:26:20,760
Speaker 1: So I did I, guys, I literally, you know, had

520
00:26:20,800 --> 00:26:24,680
Speaker 1: a conversation with Jason where I had already pitched the team.

521
00:26:24,920 --> 00:26:28,440
Speaker 1: You know, my whole mo O is I go straight from.

522
00:26:28,320 --> 00:26:29,320
Speaker 2: Jim to work.

523
00:26:29,480 --> 00:26:34,080
Speaker 1: I'm always as I own, you know, naked harvests, it's supplements.

524
00:26:34,119 --> 00:26:36,879
Speaker 1: It's okay if I'm wearing active wear, but I always

525
00:26:37,000 --> 00:26:39,560
Speaker 1: kind of like to have that little edge where I

526
00:26:39,600 --> 00:26:41,879
Speaker 1: am either wearing a blazer or just something that feels

527
00:26:41,880 --> 00:26:45,640
Speaker 1: like done. So I literally I said to Jason, can

528
00:26:45,680 --> 00:26:48,320
Speaker 1: we do a blazering the collection, and he's like, we

529
00:26:48,440 --> 00:26:52,040
Speaker 1: are functional fitness, but because you know, you do a line,

530
00:26:52,320 --> 00:26:54,880
Speaker 1: it aligns with their brand values, like, let's do it,

531
00:26:55,400 --> 00:26:57,720
Speaker 1: and people are so excited.

532
00:26:57,920 --> 00:27:00,440
Speaker 3: I agree, so excited it is so want to sell

533
00:27:00,480 --> 00:27:01,399
Speaker 3: out very quickly.

534
00:27:01,640 --> 00:27:06,000
Speaker 1: I'd say, well, we've got a very you know, minimal

535
00:27:06,119 --> 00:27:08,439
Speaker 1: sort of auto quantity. So if you guys do like

536
00:27:08,480 --> 00:27:11,680
Speaker 1: the Blazer just a little fi, you gotta get onto it.

537
00:27:11,760 --> 00:27:14,159
Speaker 1: But let's chat about my collection takes. So what was

538
00:27:14,200 --> 00:27:17,640
Speaker 1: the original reason that you guys were like, oh, let's

539
00:27:17,680 --> 00:27:20,280
Speaker 1: do a clab with Georgie because this obviously is my

540
00:27:20,320 --> 00:27:24,320
Speaker 1: second collab together and I generally just love to know.

541
00:27:24,480 --> 00:27:26,320
Speaker 3: That is a great question. We were still at the

542
00:27:26,320 --> 00:27:29,320
Speaker 3: old office at that stage, and I remember having a

543
00:27:29,320 --> 00:27:31,919
Speaker 3: conversation with a few are the key team, you know,

544
00:27:31,960 --> 00:27:34,359
Speaker 3: what is the why? And we're like, is Georgie gonna

545
00:27:34,400 --> 00:27:36,880
Speaker 3: go for it? I don't even know how we're gonna

546
00:27:36,880 --> 00:27:39,720
Speaker 3: pitch this, like so nervous to present this to you,

547
00:27:39,760 --> 00:27:42,040
Speaker 3: Like I can still remember it, and I think to

548
00:27:42,080 --> 00:27:43,840
Speaker 3: the point where we even got on a call with

549
00:27:44,119 --> 00:27:47,200
Speaker 3: Chantelle from Pedal and puff Star.

550
00:27:48,320 --> 00:27:49,919
Speaker 2: It's such a small world and.

551
00:27:50,000 --> 00:27:51,800
Speaker 3: We'll like you how like, you know, we're kind of

552
00:27:51,960 --> 00:27:55,119
Speaker 3: just picking her brains on, you know what her thoughts

553
00:27:55,200 --> 00:27:57,040
Speaker 3: was at around it, and I think, I think she'll

554
00:27:57,040 --> 00:27:59,440
Speaker 3: go for it. Whatever, But it was all in your ear.

555
00:27:59,560 --> 00:28:05,600
Speaker 3: You just become a new mom, just had I Yeah, yeah,

556
00:28:05,640 --> 00:28:07,560
Speaker 3: so just become a new mum. And we're like, right,

557
00:28:07,680 --> 00:28:09,760
Speaker 3: you know, Georgie's been on this journey with her two

558
00:28:09,880 --> 00:28:12,720
Speaker 3: dogs and Tim. You know, they're now married, they're having

559
00:28:12,800 --> 00:28:15,960
Speaker 3: a baby. You know, she's stepping into this new space

560
00:28:16,040 --> 00:28:19,240
Speaker 3: as in womanhood and in motherhood. And that was kind

561
00:28:19,280 --> 00:28:23,720
Speaker 3: of the original concept behind the collection, and we wanted

562
00:28:23,720 --> 00:28:26,320
Speaker 3: to We're like, well, instead of just creating a Georgie collection,

563
00:28:26,440 --> 00:28:28,520
Speaker 3: let's create like a family collection. Let's have a few

564
00:28:28,600 --> 00:28:31,600
Speaker 3: key pieces for Ivy. Let's have a few unisex pieces

565
00:28:31,640 --> 00:28:34,000
Speaker 3: that you know, Tim can wear as well. And I

566
00:28:34,040 --> 00:28:37,560
Speaker 3: guess that was the strong why behind it. And you know,

567
00:28:37,840 --> 00:28:40,560
Speaker 3: our relationship had grown like over a period of time.

568
00:28:40,640 --> 00:28:42,640
Speaker 3: You know, we love what you're doing with your own

569
00:28:42,680 --> 00:28:45,320
Speaker 3: business space, and we really wanted to align to that

570
00:28:45,400 --> 00:28:48,160
Speaker 3: as a brand. You can see the alignment between your

571
00:28:48,160 --> 00:28:50,760
Speaker 3: community and the LSKD community. So it was like, well

572
00:28:50,760 --> 00:28:53,920
Speaker 3: why don't we you know link up and create something

573
00:28:53,920 --> 00:28:58,000
Speaker 3: that's super special and it was killer, Like it went

574
00:28:58,040 --> 00:28:59,960
Speaker 3: off like why would we do this again?

575
00:29:00,840 --> 00:29:05,120
Speaker 1: I remember when you guys asked me, and I remember thinking, oh,

576
00:29:05,200 --> 00:29:07,280
Speaker 1: like I just kind of not that I didn't expect it,

577
00:29:07,360 --> 00:29:09,959
Speaker 1: but I remember thinking, oh my god, it is like

578
00:29:10,000 --> 00:29:12,000
Speaker 1: one of the brands that I have worked the longest

579
00:29:12,040 --> 00:29:14,880
Speaker 1: with and like had such an incredible relationship, Like it

580
00:29:14,960 --> 00:29:17,880
Speaker 1: totally makes sense. But I had never even thought about it.

581
00:29:17,920 --> 00:29:19,920
Speaker 1: So when you guys asked me, I was like so flatted.

582
00:29:19,960 --> 00:29:22,040
Speaker 1: I was like, oh my god, that yeah, that makes

583
00:29:22,080 --> 00:29:25,840
Speaker 1: complete sense. And yes, I loved the including Tim and

584
00:29:25,880 --> 00:29:29,760
Speaker 1: Ivy and it was a whole evolution. And then obviously

585
00:29:29,960 --> 00:29:34,600
Speaker 1: this next collection is the next evolution to me and

586
00:29:34,640 --> 00:29:37,760
Speaker 1: what I'm going through. I love that you guys were

587
00:29:37,840 --> 00:29:40,160
Speaker 1: just so like, you know, we want to do it again.

588
00:29:40,560 --> 00:29:41,959
Speaker 2: What are you feeling?

589
00:29:42,000 --> 00:29:42,120
Speaker 1: Like?

590
00:29:42,160 --> 00:29:43,280
Speaker 2: What are you feeling into?

591
00:29:43,800 --> 00:29:46,360
Speaker 1: And I love that I felt confident enough with this

592
00:29:46,440 --> 00:29:50,400
Speaker 1: next collection to really be like, this is my current phase, this.

593
00:29:50,320 --> 00:29:51,320
Speaker 2: Is how I'm feeling.

594
00:29:51,560 --> 00:29:55,480
Speaker 1: I'm you know, really I guess getting into my error

595
00:29:55,720 --> 00:30:00,840
Speaker 1: of being a business woman and of course and all

596
00:30:00,880 --> 00:30:05,200
Speaker 1: the things, and the collection has really like reflected where

597
00:30:05,240 --> 00:30:06,160
Speaker 1: I'm currently at.

598
00:30:07,160 --> 00:30:08,360
Speaker 2: That's why we've done neutrals.

599
00:30:08,400 --> 00:30:12,240
Speaker 1: That's why we've done very like trend seasonal pieces and

600
00:30:12,880 --> 00:30:16,040
Speaker 1: like very neutral colors so you can mix and match

601
00:30:16,120 --> 00:30:19,040
Speaker 1: and wear with numerous things, because it's like I don't

602
00:30:19,120 --> 00:30:23,240
Speaker 1: have time to make sure everything is washed and matched

603
00:30:23,280 --> 00:30:26,040
Speaker 1: and you know up like I do sometimes.

604
00:30:26,120 --> 00:30:28,480
Speaker 2: Let's be honest, but it's like I.

605
00:30:28,400 --> 00:30:32,200
Speaker 1: Wanted to create pieces that felt like they really fit

606
00:30:32,480 --> 00:30:35,440
Speaker 1: into my current season and my lifestyle. And I love

607
00:30:35,520 --> 00:30:39,200
Speaker 1: how excited you guys were, like, yeah, cool, let's do it,

608
00:30:39,280 --> 00:30:40,840
Speaker 1: and like so easy to work with.

609
00:30:42,200 --> 00:30:45,720
Speaker 3: Remember what we actually pitched to you first? Oh yeah,

610
00:30:45,760 --> 00:30:50,160
Speaker 3: election it was very bright. It was the second one.

611
00:30:50,520 --> 00:30:53,200
Speaker 1: We'll put it on stories or in a real or

612
00:30:53,240 --> 00:30:56,200
Speaker 1: in the Facebook group and show you guys the original

613
00:30:56,200 --> 00:31:00,040
Speaker 1: pitch deeck that like Elis Katie gave to me and

614
00:31:00,040 --> 00:31:02,520
Speaker 1: you'll see it's completely different.

615
00:31:02,920 --> 00:31:03,840
Speaker 2: Bright colors.

616
00:31:04,440 --> 00:31:06,680
Speaker 3: I think it was like pinks and blues, blues, and

617
00:31:06,720 --> 00:31:08,640
Speaker 3: then there was like a green option as well, yeah,

618
00:31:08,800 --> 00:31:11,640
Speaker 3: lime green, Yeah, very like. It was a gorgeous collection.

619
00:31:11,840 --> 00:31:12,440
Speaker 2: On gorgeous.

620
00:31:12,480 --> 00:31:14,880
Speaker 3: I had probably very aligned to more of what we

621
00:31:14,920 --> 00:31:16,120
Speaker 3: did with Rise last year.

622
00:31:16,240 --> 00:31:18,440
Speaker 1: I was about to say, and even it was aligned

623
00:31:18,480 --> 00:31:21,600
Speaker 1: to me in that erar, and I even remember having

624
00:31:21,600 --> 00:31:25,120
Speaker 1: a lot of reflections from that year and like feeling

625
00:31:25,160 --> 00:31:27,280
Speaker 1: such an evolution in me and then coming back and

626
00:31:27,320 --> 00:31:30,560
Speaker 1: being like, well, actually, this is where I'm currently at.

627
00:31:30,720 --> 00:31:33,560
Speaker 1: This is what I'm like, you know, vibing into, this

628
00:31:33,640 --> 00:31:36,080
Speaker 1: is how I actually wear things my day to day.

629
00:31:36,440 --> 00:31:37,640
Speaker 2: Because also that was.

630
00:31:37,680 --> 00:31:41,200
Speaker 1: A point in my career where I stopped working with

631
00:31:41,880 --> 00:31:43,360
Speaker 1: basically all the fashion brands.

632
00:31:44,040 --> 00:31:45,440
Speaker 2: So I had, you know.

633
00:31:45,520 --> 00:31:48,120
Speaker 1: Made that decision that I was going to pull back

634
00:31:48,200 --> 00:31:53,720
Speaker 1: on basically all my collaborations except you guys, and tumped about.

635
00:31:53,680 --> 00:31:56,360
Speaker 3: Yeah, thank you for having us.

636
00:31:56,640 --> 00:31:59,080
Speaker 2: Well, you know, it just it's a time thing for me.

637
00:31:59,600 --> 00:32:02,240
Speaker 1: It makes sense with my brand, and it just felt

638
00:32:02,240 --> 00:32:05,560
Speaker 1: like the next evolution for me because I'm focusing so

639
00:32:05,640 --> 00:32:08,120
Speaker 1: much more on my babies and h and rn C.

640
00:32:08,880 --> 00:32:12,240
Speaker 1: So yeah, I remember us having this whole discussion and

641
00:32:12,320 --> 00:32:13,880
Speaker 1: me being like, this is where I'm at, this is

642
00:32:13,880 --> 00:32:16,080
Speaker 1: what I'm feeling into. You know, I'm not working with

643
00:32:16,120 --> 00:32:19,280
Speaker 1: fashion brands anymore. And also for a reason for that

644
00:32:19,480 --> 00:32:23,360
Speaker 1: of like I want to be you know, I want

645
00:32:23,360 --> 00:32:26,480
Speaker 1: pieces to be sustainable. I want people to buy things

646
00:32:26,640 --> 00:32:29,920
Speaker 1: and wear them for years to come. And you know,

647
00:32:30,080 --> 00:32:32,920
Speaker 1: I loved that this was the conversation we had and

648
00:32:32,960 --> 00:32:35,320
Speaker 1: you guys were so open and you know we went

649
00:32:35,360 --> 00:32:38,240
Speaker 1: back and forward with like flat decks and flat tech.

650
00:32:38,320 --> 00:32:40,280
Speaker 1: Sorry on all the things which I'm going to chat

651
00:32:40,360 --> 00:32:42,640
Speaker 1: to Jeneber, Do you want to just like chat to

652
00:32:42,840 --> 00:32:46,320
Speaker 1: the RNC community about like the benefits of a collab

653
00:32:46,360 --> 00:32:48,800
Speaker 1: because obviously it's not a new thing. Lots of brands

654
00:32:48,800 --> 00:32:50,360
Speaker 1: do it, you know, we do it here and end,

655
00:32:50,600 --> 00:32:55,120
Speaker 1: h what's the kind of benefits and what is I

656
00:32:55,160 --> 00:32:58,080
Speaker 1: guess maybe the challenges or the pros and cons.

657
00:32:59,520 --> 00:33:03,600
Speaker 3: Good quest es? Well, the whole reason we do collaborations

658
00:33:04,000 --> 00:33:08,320
Speaker 3: is one to provide great value to the person that

659
00:33:08,400 --> 00:33:12,400
Speaker 3: collaborating with, like yourself, to your community, and it's really

660
00:33:12,440 --> 00:33:15,880
Speaker 3: about aligning those two communities and doing something great together.

661
00:33:16,560 --> 00:33:18,880
Speaker 3: On top of that, it's also you know, something that

662
00:33:18,960 --> 00:33:22,040
Speaker 3: is prble, something that you can get you know, exciting.

663
00:33:22,320 --> 00:33:26,160
Speaker 3: It's brand awareness, right, it's you know, who who aligns,

664
00:33:26,200 --> 00:33:28,600
Speaker 3: who makes sense? Who can we collaborate with, How can

665
00:33:28,600 --> 00:33:31,640
Speaker 3: we grow our audiences together and do something really cool

666
00:33:31,640 --> 00:33:34,760
Speaker 3: in the process. And also for you know, this collection,

667
00:33:34,800 --> 00:33:37,720
Speaker 3: in particular with the blazer. You know, a blazer isn't

668
00:33:37,720 --> 00:33:40,520
Speaker 3: something that we would ever do, but based on our

669
00:33:40,560 --> 00:33:43,800
Speaker 3: relationship and ongoing partnership over the years, you know, and

670
00:33:43,960 --> 00:33:47,600
Speaker 3: you being in your you know, Capture Wardrobe, busy mum era.

671
00:33:47,960 --> 00:33:49,720
Speaker 3: You know, you are going from the gym to the

672
00:33:49,760 --> 00:33:53,600
Speaker 3: boardroom on a daily basis, you are doing those entrepreneurial

673
00:33:53,640 --> 00:33:57,040
Speaker 3: business like things. You do need a blazer, so you know,

674
00:33:57,280 --> 00:33:58,680
Speaker 3: it really made sense to do a.

675
00:33:58,680 --> 00:34:02,400
Speaker 1: Blazer for this collection, and it almost I guess it

676
00:34:02,600 --> 00:34:07,120
Speaker 1: gives you guys more permission to color outside the lines

677
00:34:07,720 --> 00:34:10,719
Speaker 1: because it's like, yeah, well we don't usually do this,

678
00:34:10,880 --> 00:34:13,600
Speaker 1: but you know we can with Georgie because it makes

679
00:34:13,640 --> 00:34:17,440
Speaker 1: sense for her and as a business that is quite exciting,

680
00:34:17,760 --> 00:34:20,520
Speaker 1: like I know in n H like, it's very exciting

681
00:34:20,600 --> 00:34:23,799
Speaker 1: when you can collaborate with someone that and it does

682
00:34:23,840 --> 00:34:27,400
Speaker 1: aligne but it's almost like that little step outside everyone's

683
00:34:27,440 --> 00:34:30,840
Speaker 1: comfort zone and it's also you know, very exciting.

684
00:34:31,000 --> 00:34:32,719
Speaker 2: So yeah, that makes complete sense.

685
00:34:32,840 --> 00:34:36,080
Speaker 3: It makes me think of another book, a Motion by Design.

686
00:34:36,120 --> 00:34:37,839
Speaker 3: I believe it's by Greg Hoffman. He used to work

687
00:34:37,880 --> 00:34:40,160
Speaker 3: at Nike back in the day. But it's around finding

688
00:34:40,200 --> 00:34:45,960
Speaker 3: those different nonlinear ideas where you know, one plus one

689
00:34:45,960 --> 00:34:49,520
Speaker 3: equals three. So I feel like the Blazer Llas Katie

690
00:34:49,560 --> 00:34:52,319
Speaker 3: and Georgie. You know, it's one plus one equals three.

691
00:34:52,360 --> 00:34:54,720
Speaker 3: It's not something that we would do. It doesn't make sense.

692
00:34:55,280 --> 00:34:58,080
Speaker 3: But when you've got Georgie and Las Katie together, it

693
00:34:58,120 --> 00:34:58,839
Speaker 3: does make sense.

694
00:34:59,640 --> 00:35:00,799
Speaker 2: I I love that.

695
00:35:01,840 --> 00:35:04,240
Speaker 1: I'm gonna read that book to all the books guys,

696
00:35:06,560 --> 00:35:09,520
Speaker 1: perfect and too. And I just want to chat a

697
00:35:09,560 --> 00:35:11,320
Speaker 1: little bit about like the purpose.

698
00:35:10,960 --> 00:35:13,600
Speaker 2: And meaning behind you know, my range.

699
00:35:13,640 --> 00:35:17,680
Speaker 1: Obviously, the whole tagline is if you want different, move different.

700
00:35:18,280 --> 00:35:21,680
Speaker 1: And again this has really come you know when I

701
00:35:21,760 --> 00:35:25,279
Speaker 1: spoke to you guys about this, it's come from if

702
00:35:25,360 --> 00:35:28,759
Speaker 1: you think of me, you know, this time last year,

703
00:35:29,280 --> 00:35:32,240
Speaker 1: I am very different. Like I said, I dropped all

704
00:35:32,320 --> 00:35:36,000
Speaker 1: my fashion brain collaborations. Like I really was like, hang

705
00:35:36,040 --> 00:35:39,000
Speaker 1: on a second. I get to get clear on what

706
00:35:39,080 --> 00:35:43,600
Speaker 1: I want. I get to recalibrate and step into this

707
00:35:43,680 --> 00:35:48,000
Speaker 1: new person. And I guess I really want to encourage

708
00:35:48,000 --> 00:35:49,000
Speaker 1: you guys, and.

709
00:35:50,760 --> 00:35:53,239
Speaker 2: I guess give yourself permission to know.

710
00:35:53,560 --> 00:35:57,879
Speaker 1: You can always change, you can always be somewhere new,

711
00:35:58,080 --> 00:36:03,120
Speaker 1: you can always decide you want something different, And it's

712
00:36:03,239 --> 00:36:07,680
Speaker 1: literally just a matter of changing your behavior, changing your habits.

713
00:36:08,280 --> 00:36:11,960
Speaker 1: And I've encompassed that and tigus, you definitely encompassiz in

714
00:36:12,000 --> 00:36:12,440
Speaker 1: your career.

715
00:36:12,520 --> 00:36:14,000
Speaker 3: I resonate with that so much.

716
00:36:14,160 --> 00:36:17,160
Speaker 1: Yeah, and I think it's something we don't talk about, Like,

717
00:36:17,400 --> 00:36:19,520
Speaker 1: you know, I had a lot of views that it's

718
00:36:19,560 --> 00:36:22,839
Speaker 1: like you get one job forever, you hang around with

719
00:36:22,920 --> 00:36:25,640
Speaker 1: one friend group forever. You you know, you have one

720
00:36:25,760 --> 00:36:28,719
Speaker 1: interest or one hobby. And I really love that we're

721
00:36:28,719 --> 00:36:33,120
Speaker 1: moving into this eraror of being so multifacet and giving

722
00:36:33,160 --> 00:36:37,160
Speaker 1: ourselves permission and how exciting like if like you said,

723
00:36:37,239 --> 00:36:40,480
Speaker 1: like look at my last collection with LSKT and then

724
00:36:40,840 --> 00:36:44,319
Speaker 1: this new one. They are so different, but both are

725
00:36:44,360 --> 00:36:47,959
Speaker 1: a reflection of me, and like, how incredible that I've

726
00:36:48,080 --> 00:36:49,960
Speaker 1: changed that much.

727
00:36:51,080 --> 00:36:54,839
Speaker 3: And it's okay to change and grow, you know, I've

728
00:36:54,840 --> 00:36:57,680
Speaker 3: always I really resonated with the you know, moved different

729
00:36:57,680 --> 00:36:59,759
Speaker 3: if you want different mantra that you had for this year,

730
00:36:59,760 --> 00:37:02,200
Speaker 3: which which is the whole reason for this collection. You know,

731
00:37:02,320 --> 00:37:04,640
Speaker 3: that is the guiding light. I guess you could say.

732
00:37:04,680 --> 00:37:07,280
Speaker 3: I've always said, you know, if you don't like something,

733
00:37:07,360 --> 00:37:09,560
Speaker 3: change it, And that's you know, even my own career

734
00:37:09,600 --> 00:37:11,960
Speaker 3: over the years. You know, I got to twenty sixteen

735
00:37:12,000 --> 00:37:13,920
Speaker 3: and working in child safety, and I went, you know

736
00:37:13,960 --> 00:37:15,799
Speaker 3: what this is too much. I need to change it up.

737
00:37:16,040 --> 00:37:18,400
Speaker 3: Became a DJ, still doing that whatever, and that went

738
00:37:18,640 --> 00:37:22,000
Speaker 3: for a great brand, you know in in club moved

739
00:37:22,000 --> 00:37:23,440
Speaker 3: Different If you want different.

740
00:37:23,239 --> 00:37:23,839
Speaker 2: Liked game.

741
00:37:24,000 --> 00:37:26,759
Speaker 3: Yeah, like you said, give yourself permission to grow and

742
00:37:26,840 --> 00:37:29,560
Speaker 3: change and try different things. You know, we all grow up.

743
00:37:29,600 --> 00:37:32,200
Speaker 3: I think there's is still this mentality you meant to

744
00:37:32,239 --> 00:37:33,600
Speaker 3: know what want to do with the rest of your

745
00:37:33,640 --> 00:37:35,080
Speaker 3: life in school and then you've got to go to

746
00:37:35,160 --> 00:37:37,400
Speaker 3: UNI or get a trade or like whatever that looks like.

747
00:37:37,800 --> 00:37:40,200
Speaker 3: And that's where you're stuck. And it's that, you know,

748
00:37:40,400 --> 00:37:42,719
Speaker 3: a lot of our parents' kind of mindsets back in

749
00:37:42,760 --> 00:37:44,600
Speaker 3: the day was you went into a job and you

750
00:37:44,640 --> 00:37:46,279
Speaker 3: stayed into that job, and then you know, you grew

751
00:37:46,320 --> 00:37:47,960
Speaker 3: up and you got married and you had a family,

752
00:37:48,040 --> 00:37:50,080
Speaker 3: and then that was kind of it. And I think

753
00:37:50,160 --> 00:37:53,600
Speaker 3: we have the whole world at our fingertips and so

754
00:37:53,680 --> 00:37:56,880
Speaker 3: many opportunities to move different. If we want different, to

755
00:37:57,400 --> 00:38:00,160
Speaker 3: fail forwards, we can fail and get back up and

756
00:38:00,200 --> 00:38:04,080
Speaker 3: try again. You know. I think that is the meaning

757
00:38:04,120 --> 00:38:07,080
Speaker 3: behind the collection and is encouraging other people to take

758
00:38:07,120 --> 00:38:08,560
Speaker 3: a risk, do something different.

759
00:38:09,239 --> 00:38:11,680
Speaker 1: And I love also if you even think of you know,

760
00:38:11,920 --> 00:38:15,879
Speaker 1: LSKD like you guys did start from LKI to loose

761
00:38:15,960 --> 00:38:18,280
Speaker 1: Gedler and then look at you now and it's such

762
00:38:18,320 --> 00:38:23,560
Speaker 1: a beautiful evolution to you know, see the brand do

763
00:38:23,680 --> 00:38:26,520
Speaker 1: that because not only are you guys, you know, you

764
00:38:26,600 --> 00:38:30,880
Speaker 1: have such beautiful values, but just by role modeling, if

765
00:38:30,920 --> 00:38:33,120
Speaker 1: you want different, move different, and you guys have done that.

766
00:38:33,160 --> 00:38:35,560
Speaker 2: So I love that. I love that it all ties

767
00:38:35,600 --> 00:38:37,840
Speaker 2: in together. It's so it's so aligned.

768
00:38:38,120 --> 00:38:40,399
Speaker 3: Definitely, definitely, Yeah, it is cool.

769
00:38:40,600 --> 00:38:43,319
Speaker 1: So last two questions to finish teaks. It's is just

770
00:38:43,320 --> 00:38:45,879
Speaker 1: gonna be a bit of fun. What is the craziest

771
00:38:45,920 --> 00:38:48,919
Speaker 1: brand or influencer interaction you've ever had?

772
00:38:49,239 --> 00:38:51,719
Speaker 3: Not so much a crazy interaction, but I think you

773
00:38:51,760 --> 00:38:54,759
Speaker 3: know something that's been really exciting as a brand, you know,

774
00:38:54,840 --> 00:38:57,520
Speaker 3: working with our PR agency over in the US at

775
00:38:57,520 --> 00:39:01,440
Speaker 3: the time, we were able to get product on Nellie Fotato,

776
00:39:01,880 --> 00:39:06,080
Speaker 3: Vanessa Hudgens, Hailey Bieber. Whilst it's probably still quite controversial,

777
00:39:07,680 --> 00:39:13,200
Speaker 3: something I say, I like, Haley, Oh my god, that's incredible.

778
00:39:13,320 --> 00:39:13,680
Speaker 4: Yeah.

779
00:39:13,760 --> 00:39:20,759
Speaker 3: Yeah. Jessica Albot is another one. Yeah's citing celebrities over

780
00:39:20,800 --> 00:39:22,920
Speaker 3: in the US and being papped a little bit in

781
00:39:22,960 --> 00:39:26,480
Speaker 3: the product sold. That's always a really exciting moment.

782
00:39:26,600 --> 00:39:28,319
Speaker 2: That is so exciting. I love that.

783
00:39:28,440 --> 00:39:32,080
Speaker 1: And so last question, tigs, what's your favorite pieces from

784
00:39:32,080 --> 00:39:35,879
Speaker 1: the collection. What it's going to be in your shopping cart?

785
00:39:36,280 --> 00:39:40,160
Speaker 3: Yes? So I am obsessed with the new Ivy hoodie.

786
00:39:40,360 --> 00:39:43,960
Speaker 3: So the why it's a heavyweight, slouchy kind of hoodie.

787
00:39:44,239 --> 00:39:46,000
Speaker 3: We haven't done anything like it before.

788
00:39:46,160 --> 00:39:47,160
Speaker 2: She's underrated.

789
00:39:47,280 --> 00:39:48,879
Speaker 1: I don't think you guys would even know what we're

790
00:39:48,880 --> 00:39:51,040
Speaker 1: talking about when we chat about this, but she's so

791
00:39:51,280 --> 00:39:54,720
Speaker 1: underrated and she she's a bit fashion.

792
00:39:54,480 --> 00:39:57,440
Speaker 3: Street, yes, which is very my vibe.

793
00:39:57,640 --> 00:40:00,200
Speaker 2: Yeah, I try to say one hundred percent in see

794
00:40:00,239 --> 00:40:02,080
Speaker 2: you in it? Yes, Yeah, love that.

795
00:40:02,200 --> 00:40:04,840
Speaker 3: And then I also love which is something really different

796
00:40:04,840 --> 00:40:07,920
Speaker 3: for us as well, is the new evolved tights. So

797
00:40:08,080 --> 00:40:12,120
Speaker 3: the chocolate tights with the paneling. Yeah, even seeing people

798
00:40:12,160 --> 00:40:14,759
Speaker 3: trying that on on Saturday, just how flattering they are,

799
00:40:14,840 --> 00:40:16,760
Speaker 3: the way the paneling sits.

800
00:40:17,280 --> 00:40:19,400
Speaker 1: I find the tights like, I can't think of a

801
00:40:19,400 --> 00:40:21,600
Speaker 1: better word, but it's like it's just a bit sexy,

802
00:40:21,920 --> 00:40:24,400
Speaker 1: like a bit like it's gym ware, but it just

803
00:40:24,560 --> 00:40:29,400
Speaker 1: gives you that elevation of yeah, being very sculpting, Yeah.

804
00:40:29,560 --> 00:40:31,200
Speaker 3: And just feel good.

805
00:40:31,360 --> 00:40:34,680
Speaker 1: Yeah, and that kind of like very subtle, like very

806
00:40:34,760 --> 00:40:37,560
Speaker 1: it's a very subtle feature, but it's like, oh nice.

807
00:40:37,640 --> 00:40:39,520
Speaker 3: Yeah, but it's a really nice point of difference.

808
00:40:39,680 --> 00:40:41,440
Speaker 2: Absolutely love that face.

809
00:40:42,120 --> 00:40:44,760
Speaker 1: Well, Tis, Thank you so much for sharing so much

810
00:40:44,840 --> 00:40:47,799
Speaker 1: and giving us so much beautiful insight. It has been

811
00:40:47,800 --> 00:40:49,200
Speaker 1: such pleasure to have you on the show.

812
00:40:49,360 --> 00:40:50,640
Speaker 3: Thank you so much for having me.

813
00:40:54,560 --> 00:40:58,040
Speaker 1: Thank you so much for listening to another episode of

814
00:40:58,080 --> 00:41:01,239
Speaker 1: the Rise and Conker Podcast. If you enjoyed it and

815
00:41:01,360 --> 00:41:05,600
Speaker 1: want more, come connect with us on Instagram at Risinconquer

816
00:41:05,880 --> 00:41:09,799
Speaker 1: dot podcast and join our Facebook discussion group, a Rise

817
00:41:09,840 --> 00:41:13,960
Speaker 1: and Conquer podcast community. We're an independent podcast and we

818
00:41:14,040 --> 00:41:16,760
Speaker 1: have a small team, so we do appreciate your time

819
00:41:16,800 --> 00:41:19,600
Speaker 1: and support. If you have a spare moment, a follow

820
00:41:19,760 --> 00:41:23,600
Speaker 1: or subscribe on whatever platform you listen to would be

821
00:41:24,080 --> 00:41:27,799
Speaker 1: so amazing, And look, if you're feeling extra kind, a

822
00:41:27,920 --> 00:41:30,600
Speaker 1: review on Apple Podcasts would be great