Speaker 1: I think you need to realize when you're being yourself
Speaker 1: and you're in your power and you're in your uniqueness,
Speaker 1: like no one can touch you, there is no competition.
Speaker 1: Welcome back to the Rise and Conquer Podcast. I'm your host,
Speaker 1: Georgie Stevenson, former lawyer turned entrepreneur, social media personality and
Speaker 1: personal development junkie. This podcast is for my girl gang
Speaker 1: who want to feed their mind with positive and expansive
Speaker 1: thoughts to help them step into their power and live
Speaker 1: their most authentic life. We chat a variety of topics
Speaker 1: including mindset, business, relationships, health, and so much more. Basically,
Speaker 1: wherever you are on your journey, I want to help
Speaker 1: you feel inspired and empowered to rise up and conquer
Speaker 1: your next move. I know that's going to look different
Speaker 1: for everyone, but just no, I'm right here by your
Speaker 1: side and that you have the RNC community behind you.
Speaker 2: Let's do this.
Speaker 1: Hello and welcome back to the Rise and Conker Podcast.
Speaker 1: It is your host Georgie Stimson.
Speaker 2: And I've got a solo ap for you today.
Speaker 1: We are chatting about how to become an influencer. I know,
Speaker 1: controversial topic, but bear with me because when I say influencer,
Speaker 1: I'm not just talking about you know, the typical known
Speaker 1: example of an influencer who does her hair and makeup
Speaker 1: and films tutorials or stories and takes pictures and that's
Speaker 1: her day. No, I'm talking about an influencer, So someone
Speaker 1: who influences other people in a certain space, usually an
Speaker 1: online space. So this can be you know, using your
Speaker 1: social media to position yourself as an expert to influence
Speaker 1: people in your field, whether you're you know, a doctor,
Speaker 1: a physiotherapist, an artist, so so many kind of scenarios.
Speaker 1: I think, like this, influencer used to be a bit
Speaker 1: of a dirty word, but we need to take that
Speaker 1: stigma away because basically just what I see of an
Speaker 1: influencer is, yes, someone who positions themselves on the online space,
Speaker 1: they have a community, they are an expert in some
Speaker 1: sort of field, and yeah, they can position themselves and
Speaker 1: use that power to you know, leverage it for work
Speaker 1: or for money or to feel good and that sort
Speaker 1: of scenarios.
Speaker 2: And I truly believe.
Speaker 1: That, like you know, everyone can be an influencer in
Speaker 1: their own right. So this has really come to mine
Speaker 1: because I was kind of having chats with a girl
Speaker 1: in my DMS because when this podcast goes live. My
Speaker 1: collaboration collection with Pedal and Pup it's called the Bloom Collection,
Speaker 1: would have gone live the day before, so on yesterday,
Speaker 1: the Thursday, if you're listening to this on the Friday.
Speaker 1: And she kind of DMed me and she was like,
Speaker 1: you know, holy shit, Georgie, this is such a big deal. Congratulations.
Speaker 1: I would love some tips on you know, how you
Speaker 1: got started being an influencer and what you you know,
Speaker 1: recommend others to do. And it's funny because what I
Speaker 1: did is not necessarily what I would recommend you do now,
Speaker 1: but I do have some great ideas of you know,
Speaker 1: becoming an influencer now. So I'll get into that. Firstly,
Speaker 1: I do want to just say a big thank you
Speaker 1: for the love and support on my Pedal and Pop collection.
Speaker 1: So a little backstory is it's it's kind of weird
Speaker 1: because when I got pregnant, I kind of thought, all right,
Speaker 1: Georgie is slowing down, you know, less you know, sponsorships,
Speaker 1: less work, easing into it and then getting into this
Speaker 1: like situation of being a mother and having my baby
Speaker 1: put first and all those sorts of things, which is
Speaker 1: so true. But something I didn't realize is you know,
Speaker 1: transitioning into a new period of your life can be
Speaker 1: so much a beautiful thing because it comes with a
Speaker 1: whole bunch of new opportunities, new challenges, new lessons. And yeah,
Speaker 1: so I kind of found myself thinking that it's like
Speaker 1: i'd slow down and not no one would want to
Speaker 1: work with me. But yeah, and then I have worked
Speaker 1: with the Pedal and Pup for a while now, and
Speaker 1: they're kind of they're like an online clothing boutique, And.
Speaker 2: How do I explain this?
Speaker 1: So you guys would have seen I used to do
Speaker 1: like a lot of halls with like Princess Polly and
Speaker 1: those sorts of boutiques, which I feel like are a
Speaker 1: bit more younger, girl like, very kind of like trendy
Speaker 1: in fashion, very like I don't want to say festival,
Speaker 1: but yeah, just very on trend in fashion, younger sort
Speaker 1: of age. And then as I've kind of matured and
Speaker 1: gotten older and obviously now pregnant, worried that sort of situation,
Speaker 1: my style has definitely transformed. And I have noticed that
Speaker 1: at like Pedal and Pup, which is a bit more mature,
Speaker 1: it's a bit more seasonal, where you know, you can
Speaker 1: buy a peace from them, and it's not going to
Speaker 1: be out of fashion in a couple of months, and
Speaker 1: it's something you'll you know, keep and constantly wear.
Speaker 2: And they have beautiful like neutral tones.
Speaker 1: And both hostyles, and I just found that I kind
Speaker 1: of grew into more of that style.
Speaker 2: Basically I'm getting older.
Speaker 1: So I've been working with them for a while, which
Speaker 1: has been great. And yeah, so out of the blue
Speaker 1: they approached me and they said, you know, we know
Speaker 1: you're pregnant. We love seeing because I was doing a
Speaker 1: lot of bump fashion on Instagram, not that I even
Speaker 1: had a.
Speaker 2: Like bump back then.
Speaker 1: It's so funny when I look at old photos when
Speaker 1: I thought I had a bump, and now that I'm
Speaker 1: like thirty one weeks pregnant, I'm like, oh, Georgia, that
Speaker 1: was like a small bloat. But anyway, and yeah, so
Speaker 1: they said, we'd actually love to bring out a collection
Speaker 1: with you that is bump friendly. And I was a
Speaker 1: bit blown away because and I've probably said it a
Speaker 1: million times, I'm not a fashionistar. I do not consider
Speaker 1: myself like very trendy or very into that side of things.
Speaker 1: Like I know the style I like, and I know
Speaker 1: what I like to wear and how I like to feel,
Speaker 1: but I wouldn't say that's why people you know, follow me,
Speaker 1: if that makes sense.
Speaker 2: And so I was a bit blown back.
Speaker 1: And I was like, like, that sounds amazing because I
Speaker 1: was finding it quite difficult to find styles that you know,
Speaker 1: would fit a growing bump. And then that wire also
Speaker 1: like me, and that were also I guess like in
Speaker 1: the maternity world, a lot of the styles can just
Speaker 1: be a bit like frumpy and not really me. So
Speaker 1: the collection is really, you know, it's very me. It's floral,
Speaker 1: it's vibrant, very clean and fresh. But it is definitely
Speaker 1: and that's a big thing, guys, Like, it's not a
Speaker 1: maternity line. It's a bump friendly line, so it's like
Speaker 1: for a normal gal, but I've picked styles that accommodate
Speaker 1: to the growing bump for also my pregnant gals. And obviously,
Speaker 1: like I said, I'm no fashion designer. So a lot
Speaker 1: of the pieces I had kind of worn before and
Speaker 1: liked before, and I was like, oh, I'd love something
Speaker 1: like this, but I wanted in this.
Speaker 2: Pattern and in this color.
Speaker 1: And then a couple of the dresses are very unique
Speaker 1: and just completely like what I've you know, made up
Speaker 1: in my head. But yeah, it's super surreal because I
Speaker 1: guess it was just like such a great reminder to
Speaker 1: me because I was like, oh, I'm coming a mum now,
Speaker 1: Like I'm you know, it's going to happen in business,
Speaker 1: but it was such a beautiful reminder that you know,
Speaker 1: as we transition, as we change, new opportunities exist, new
Speaker 1: things blossom. And yeah, it's just been a really surreal
Speaker 1: experience and I'm just so excited and like, we've just
Speaker 1: had the best response from you guys with a collection,
Speaker 1: and yeah, I'm just yeah, I'm feeling a bit overwhelmed,
Speaker 1: but emotional obviously maybe the pregnancy hormones. But I just
Speaker 1: cannot thank you enough because honestly, this community on here,
Speaker 1: on the pod, on my Instagram, you know, my YouTube
Speaker 1: and whatnot, you guys are the reason that I get to,
Speaker 1: you know, do stuff like this that completely lights me
Speaker 1: up and that I feel so passionate about and I
Speaker 1: just feel so grateful to have you guys. But yeah,
Speaker 1: I'll put a link in the show notes if you
Speaker 1: want to check out my bloom collection. And I called
Speaker 1: it the Bloom Collection because obviously, you know, I am
Speaker 1: blossoming into a very new person. In this collection very
Speaker 1: you know, embodies that transition. And also it does include
Speaker 1: a lot of like florals and spring sort of inspiration.
Speaker 1: So I just thought that name was very cute. But yeah,
Speaker 1: I would put a link in the show notes. Otherwise,
Speaker 1: just head to pedal them pup and I should have
Speaker 1: like a collection tab on their website. And if you guys,
Speaker 1: do you know, purchase anything. Oh guys, I don't have
Speaker 1: a code for the collection just because it is very
Speaker 1: it's limited edition. You know, it's a one time thing,
Speaker 1: very limited quantities, so no code, But if you do
Speaker 1: purchase anything and wear it or whatnot, please tag me,
Speaker 1: please dm me. I just cannot wait to see you
Speaker 1: guys in it. It's yeah, it's gonna be very surreal,
Speaker 1: and I hope you love it as much as I do.
Speaker 1: But let's get into the episode. So I I've got
Speaker 1: three tips that I want you to start thinking about
Speaker 1: if you want to become an influencer. And like I said,
Speaker 1: this does not mean an influencer with million followers on
Speaker 1: Instagram or YouTube or whatnot. An influencer is really anyone
Speaker 1: who has influence in their space. So for example, you
Speaker 1: might be an artist, and like, becoming an influencer in
Speaker 1: your space is going to be so helpful for people
Speaker 1: to see your art, for people to support you, for
Speaker 1: you to find other people who are going, you know,
Speaker 1: through a similar thing in life, or you know, maybe
Speaker 1: what I love seeing right now is like really unconventional influencers.
Speaker 1: So like a big thing is like I follow a
Speaker 1: lot of like doctors, So like I follow this one woman.
Speaker 1: She's amazing, and she talks a lot about you know,
Speaker 1: hormones and birthing, and obviously she is a female doctor,
Speaker 1: but she does like fun tiktoks and she gives you
Speaker 1: the information in quite a unique way, and she's awesome,
Speaker 1: and she's positioned herself like she's a doctor and she's
Speaker 1: positioned herself in the online space, and obviously she can
Speaker 1: leverage that to get patients, you know, to do speaking opportunities,
Speaker 1: whatever she wants. But yeah, I don't want you to
Speaker 1: just think influencer is just you know, a girl who's
Speaker 1: doing her hair and makeup on YouTube.
Speaker 2: That's not what we're talking about.
Speaker 1: And I truly believe, even like I've heard a couple
Speaker 1: of really great stories of people who will use their
Speaker 1: platform to create in you know, whatever they're doing, and
Speaker 1: then get really amazing jobs because they have created this
Speaker 1: community or you know, positioned themselves as an expert online.
Speaker 1: And also, guys, just another thing too, is like, don't
Speaker 1: get caught up on the numbers on the number of
Speaker 1: followers too, because honestly, like if you think about it,
Speaker 1: if you have one thousand followers on Instagram, imagine a
Speaker 1: thousand people in a room, like that's a lot of people.
Speaker 1: And I feel like people like, oh, you know, you're
Speaker 1: not an influencer until you have like one hundred k
Speaker 1: or whatnot, And I just I don't believe that. And
Speaker 1: that's actually something like with Naked Harvest is we actually
Speaker 1: predominantly focus on micro influencers. We don't do a lot
Speaker 1: of macro influencers.
Speaker 2: Because honestly, they don't convert.
Speaker 1: And I'll kind of get this get to that in
Speaker 1: the first point. But for example, if there's someone on
Speaker 1: Instagram who has five thousand engage followers in a certain
Speaker 1: niche so very like specific let's say it's health and
Speaker 1: fitness for the sake of Naked Harvest example, So if
Speaker 1: someone's got five thousand engage followers in fitness and health
Speaker 1: is so much more valuable to us than in influencer
Speaker 1: who has fifty thousand followers, who you know, maybe they
Speaker 1: do a bit of fitness and health, but they're also
Speaker 1: doing like bikinis and fashion and makeup and you know,
Speaker 1: sitting on the beach and traveling and all those different things.
Speaker 2: And that's like in.
Speaker 1: NH, like I can tell you we pay influencers who
Speaker 1: have under ten k followers, which is like when I
Speaker 1: I didn't with my personal account. I didn't get paid
Speaker 1: for anything until I was probably like fifty thousand to
Speaker 1: one hundred thousand followers, and I was like five years in.
Speaker 1: I didn't get paid for anything. And it was more
Speaker 1: because like I don't know, it really just wasn't a
Speaker 1: thing back then and I just never expected it. But honestly,
Speaker 1: now like brands will pay for micro people who are niche,
Speaker 1: who have.
Speaker 2: An engage audience.
Speaker 1: Do not get hung up on the numbers or yeah,
Speaker 1: that whole thing that you need a lot of followers,
Speaker 1: that is an illusion. Have a breath. She's had a
Speaker 1: breath a lot with the pregnancy, all right.
Speaker 2: So the first hip is you.
Speaker 1: Need to find your niche. You need to provide value
Speaker 1: in a specific area and get super clear on what
Speaker 1: that is and why people follow you for that specific thing. Now,
Speaker 1: the reason why this is so important at the start
Speaker 1: is because social media now is quite saturated. You know,
Speaker 1: everyone's seen the lifestyle of influencers who get paid to
Speaker 1: do hair and makeup and you know, that sort of
Speaker 1: thing which honestly go them, but and so everyone is
Speaker 1: trying to do it, and so it is a bit
Speaker 1: more saturated, and you do, I truly believe.
Speaker 2: You need to niche.
Speaker 1: You need to get specific, especially at the start. It's
Speaker 1: a bit of a different story once you're established, but
Speaker 1: at the start, you need to know when someone comes
Speaker 1: to your Instagram, why would they press that follow button.
Speaker 2: It needs to be clear.
Speaker 1: And when I think about, like some of my favorite
Speaker 1: people on Instagram right now is like I follow this
Speaker 1: guy who.
Speaker 2: He just does.
Speaker 1: Like recipes, but they're very easy, six steps, minimal ingredients,
Speaker 1: minimal waste recipes, which is my style, all under twenty minutes,
Speaker 1: and that's all he does. That's you know, the only
Speaker 1: thing he does. Like I said, I feel that doctor
Speaker 1: who is about women's health and you know about birthing
Speaker 1: and whatnot, which is very you know niche to my situation. Now,
Speaker 1: I might follow someone else who does you know fashion,
Speaker 1: but it's very kind of like a specific style. Now
Speaker 1: this is important because, like I said, it is so saturated.
Speaker 2: There's a lot happening.
Speaker 1: And if you can take away the confusion and you
Speaker 1: can just get them to press follow because they know
Speaker 1: what content they're receiving for you, why they follow you?
Speaker 1: And you only have a couple of seconds between someone
Speaker 1: going oh will they follow? Will they not follow? R?
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Speaker 1: sneaky saving at checkout. Okay, now let's get back into
Speaker 1: today's episode. And so if you can get really clear
Speaker 1: on why someone would follow you, and you know, make
Speaker 1: that you know, put it in your bio in your
Speaker 1: first posts, not sorry, in your first post, but in
Speaker 1: all your posts. When they look at your little square like,
Speaker 1: they should kind of know what they're getting in for
Speaker 1: if it's confusing and you've got like one square room
Speaker 1: when you're at the beach, and then you've maybe got
Speaker 1: to work out, and then maybe you've got a fashion
Speaker 1: hall and then this and that, they're like going to
Speaker 1: be a bit confused now, just because I know this
Speaker 1: is going to be confusing because you're probably thinking, Georgie,
Speaker 1: what are you talking about? You're the one who does
Speaker 1: you know all the things? Okay, So why I'm saying
Speaker 1: at the start is because and this is like I
Speaker 1: feel like this is just.
Speaker 2: A human thing.
Speaker 1: Once you do have quite a few followers, like you're
Speaker 1: getting up there over the hundreds, and you are doing
Speaker 1: a lot of different things, you will generally find you
Speaker 1: do get followers easier because of, you know, having that
Speaker 1: situation where people look at your page they see you
Speaker 1: have over one hundred thousand followers, and they go, oh, well,
Speaker 1: obviously other people like this person, I'm going to follow
Speaker 1: them too, if that makes sense. Now. I the way
Speaker 1: I did things was a little bit different. I was
Speaker 1: definitely very focused on fitness and health in the start,
Speaker 1: but also I would call myself a lifestyle influencer. So,
Speaker 1: like you know, I'm on this podcast, it's self development.
Speaker 1: I'm talking about a new fashion collection I'm doing. I
Speaker 1: have an all natural supplement company. I'm into fitness and health.
Speaker 1: I'm currently pregnant. I talk a lot about my relationship
Speaker 1: with Tim. I do that, but it's because I've already
Speaker 1: done the long run. I've already done the niche stuff.
Speaker 1: I've been on here for like seven plus years, and
Speaker 1: to be completely like jarring with you, I don't need
Speaker 1: to niche because I have already you know, quote unquote
Speaker 1: proved myself and got that what it's what is that called.
Speaker 2: It's like.
Speaker 1: You know, social validation or social conditioning or whatnot on
Speaker 1: my page because I have, you know, I think I've
Speaker 1: just passed four hundred thousand followers, so people generally know, Okay,
Speaker 1: this girl's you know, doing something that people like.
Speaker 2: And so I've got that.
Speaker 1: Whereas if you're starting out, being very specific with what
Speaker 1: you offer and people knowing straight away is so important
Speaker 1: and will honestly make such a difference.
Speaker 2: And when I think of you know.
Speaker 1: New followers and new accounts I follow, they are very specific,
Speaker 1: They are very niched. First tip, find your niche. Find
Speaker 1: what you know you're going to provide to your audience.
Speaker 1: Get very specific on what your you know, person who
Speaker 1: follow you, what they like, what they want to see see,
Speaker 1: and go specific. Go down that rabbit hole once you
Speaker 1: do get to a point where you have kind of
Speaker 1: established yourself in you know, whatever area you can expand
Speaker 1: that is definitely like the beauty of it. But yeah,
Speaker 1: my advice would be t niche verse. Okay, So second
Speaker 1: one second tip I think, like a huge thing I'm
Speaker 1: seeing right now is you know, you see these stories
Speaker 1: of young teenagers.
Speaker 2: Like who's that big TikTok.
Speaker 1: Star Amelio someone someone Amelio anyway, you know, like for example,
Speaker 1: there's these two girls on TikTok who they're very young,
Speaker 1: and they went viral overnight and have these platforms completely
Speaker 1: you know, change their lives and whatnot.
Speaker 2: That yes, that.
Speaker 1: Can happen, but that's like so rare, so rare, and
Speaker 1: I think you need to realize, like if you want
Speaker 1: to do this as a job or as a legit thing,
Speaker 1: you need to be in it for the long haul.
Speaker 1: You need to realize that you might be providing or
Speaker 1: you will be providing a lot of free value, spending
Speaker 1: a lot of time doing content and not having much
Speaker 1: reward for a while. So this very much leads into
Speaker 1: I guess my story around it. But like I said,
Speaker 1: like I was kind of on Instagram and providing a
Speaker 1: lot of free value for like a good four to
Speaker 1: five years before I could monetize or work with brands
Speaker 1: or whatnot. I had to really like establish myself and really,
Speaker 1: you know, like it would be back in the day
Speaker 1: when I was working law and so I would be studying,
Speaker 1: I'd be working, and then on the weekend, like I'd
Speaker 1: you know, go out and take photos of my food
Speaker 1: and create workouts and whatnot.
Speaker 2: And it's not like I'm.
Speaker 1: Getting paid by a brand or anything. Like I just
Speaker 1: really enjoyed doing it. I really enjoyed my community, community,
Speaker 1: my community, and so and I guess also back then,
Speaker 1: like it wasn't usual to monetize your platform, So it's
Speaker 1: like I didn't really.
Speaker 2: Carry the way. But I think now, because.
Speaker 1: You do see these people go viral, it like with everything,
Speaker 1: it looks like, you know, these things happen super quick.
Speaker 1: But I personally believe like if you do want to
Speaker 1: create a true community, like you've got to be willing
Speaker 1: to put in the extra work and the time and
Speaker 1: give out a lot of free value, like I think
Speaker 1: a huge thing. I was actually having a chat with
Speaker 1: someone in my DMS and she was having a go
Speaker 1: at me because she's like, all you do is like,
Speaker 1: you know, sponsored posts or you know, something like that,
Speaker 1: very typical thing from a follower. Not typical thing, so
Speaker 1: a very kind of like typical thing when you're talking
Speaker 1: about an influencer. And I kind of had to explain
Speaker 1: to her and I was like, look, when I wasn't
Speaker 1: doing a lot of sponsored things, I was also working
Speaker 1: full time, and you wouldn't have had half the free content,
Speaker 1: Like there was no podcast, There was no you know
Speaker 1: that sort of value because I did not have the
Speaker 1: time capacity because my time was spent doing my job
Speaker 1: where I got paid. Now I get paid from brands,
Speaker 1: which you know, you see, but also that means that
Speaker 1: you get a lot of free value content like this
Speaker 1: like this podcast. And you guys would hear ads on
Speaker 1: this podcast, but I guarantee you a lot of you
Speaker 1: wouldn't mind because this is completely free I'm spending my
Speaker 1: time doing this, I've got to pay my podcast manager,
Speaker 1: you know, like, and you're like, amazing, I listen to
Speaker 1: this ad and I get this free content, and so
Speaker 1: it's kind of like I've got to a place where I,
Speaker 1: you know, could quit my job.
Speaker 2: And even though.
Speaker 1: Obviously my main income is Naked Harvest and I get
Speaker 1: a wage from that, but also like sponsored brands and whatnot,
Speaker 1: that's the reason why I can create a lot of
Speaker 1: free value to you. But that is like, that's kind
Speaker 1: of the thing you need to realize is at the start,
Speaker 1: it's not like just this quick thing where brands will
Speaker 1: just like want to pay you and whatnot, even though
Speaker 1: that is happening a lot for micro influencers. But in
Speaker 1: saying that, a lot of the great micro influencers that
Speaker 1: I follow, they do so much free content that is
Speaker 1: such like a free value that you don't mind when
Speaker 1: they have a sponsored post because you're like, oh, well,
Speaker 1: you know, they've got to pay the bills somehow. And
Speaker 1: it's also a beautiful energy exchange too, And it's about
Speaker 1: following people who you believe that you know they would
Speaker 1: only take sponsorships with brands that align and that they
Speaker 1: really use and all that sort of stuff. So guys,
Speaker 1: second tip is ready to be in it for the
Speaker 1: long haul. Wow, ready to be in it for the
Speaker 1: long haul and ready to provide a lot of free value.
Speaker 1: And also, guys, that's something with content, like, don't just
Speaker 1: focus on content that just will go viral. Make sure
Speaker 1: you're also doing content that provides value to your community,
Speaker 1: because that is when you're going to have an engaged community,
Speaker 1: which I just think is so much more valuable than
Speaker 1: just having.
Speaker 2: A lot of followers.
Speaker 1: All right, guys, So third and final tip, in true
Speaker 1: Georgie fashion, it's about your energy.
Speaker 2: Sorry, guys.
Speaker 1: You know my favorite quote, no one is you and
Speaker 1: that is your power. So a huge thing I see
Speaker 1: on the Gram and TikTok and whatnot is people just
Speaker 1: like a lot of the same shit, Like a lot
Speaker 1: of people just copying other people, and especially with like
Speaker 1: you know, TikTok and reels being a thing, and you
Speaker 1: kind of just see a lot of the same stuff, which,
Speaker 1: don't get me wrong, I also you know, do a
Speaker 1: lot of you know, viral reels and that sort of situation.
Speaker 1: But like someone asked me the other day, like, why
Speaker 1: do you think people follow you on Instagram and it
Speaker 1: was it was for like a press piece for a
Speaker 1: magazine article or something, and it like I sat there
Speaker 1: and like I was thinking about it for a while,
Speaker 1: And honestly, it's because I'm me, Like I'm Georgie and
Speaker 1: like no one is me, and that is why people
Speaker 1: would follow me, because I'm unique in myself.
Speaker 2: I'm very authentic. What you see is.
Speaker 1: What you get, What you hear is what you get,
Speaker 1: Like this is me, and I know that might be
Speaker 1: like and it's also it's like saying, well, there's no
Speaker 1: other me, Like people follow me because I'm me, and
Speaker 1: I feel like some people might think that's super like
Speaker 1: jarring and like, oh, she's so full of herself, but
Speaker 1: like I mean it in the way of like I
Speaker 1: follow people and I feel influenced by people who you
Speaker 1: can just tell they are being their authentic self. And
Speaker 1: that's like, you know this dude I follow on the
Speaker 1: Gram who does these recipes, Like he's just like so
Speaker 1: unique and you can tell he's just like so in
Speaker 1: his power doing his thing and he like loves cooking
Speaker 1: that It's like I enjoy the content because I feel
Speaker 1: that through the screen. And so that's A huge thing
Speaker 1: is you know, when you are trying to establish yourself
Speaker 1: in the space, like yes niche and yes, establish yourself
Speaker 1: as an expert or you know the reason why people
Speaker 1: would follow you, but make sure you're showcasing your uniqueness
Speaker 1: and you as a person and your energy, because that
Speaker 1: is a reason why someone would follow you, just the
Speaker 1: way you show up.
Speaker 2: And you know what I mean.
Speaker 1: There's just like there's certain people on Instagram who you know,
Speaker 1: they might just like do fashion halls or like maybe
Speaker 1: they're a comedian or whatnot, and it's like the actual
Speaker 1: content isn't that amazing or crazy or different, But because
Speaker 1: they are so themselves and they do it in this
Speaker 1: unique way and they have their little spin on things,
Speaker 1: you want to followed them. You don't want to follow
Speaker 1: the next you know, TikTok or real down of them
Speaker 1: doing the exact same thing.
Speaker 2: And you're just like, oh, not interested, do you know
Speaker 2: what I mean?
Speaker 1: And so I think also talking about this whole thing
Speaker 1: of creating a community and creating Yeah, creating a community
Speaker 1: is so much more valuable than just having a lot
Speaker 1: of followers.
Speaker 2: There's a difference.
Speaker 1: There, and I think if you do want to create
Speaker 1: a community. Yeah, you have to be your authentic self.
Speaker 1: You have to realize that there's no competition if you're
Speaker 1: being yourself. That's another thing. Like in the DMS, this
Speaker 1: girl's kind of like, oh, but I just feel like
Speaker 1: she wanted to do something very specific.
Speaker 2: She was a bit spiritual and.
Speaker 1: She wanted to, you know, do crystals and have an.
Speaker 2: Instagram like that. And she's like, oh, but there's just like.
Speaker 1: So many out there, and I'm like, yeah, of course.
Speaker 1: But also if you think about it, there's so many
Speaker 1: influencers out there like me who do a wide variety
Speaker 1: of things. But I still, you know, have this community,
Speaker 1: I still gain followers.
Speaker 2: I'm still doing my thing.
Speaker 1: Like I think, you need to realize when you're being
Speaker 1: yourself and you're in your power and you're in your uniqueness,
Speaker 1: like no one can touch you. There is no competition.
Speaker 1: And you know, like I always say, no one is you.
Speaker 2: That is your power. Use your power.
Speaker 1: So make sure your content isn't just generic like everyone
Speaker 1: else like you think it should be. Make sure you
Speaker 1: keep your you know, spinning there, your authenticity and really
Speaker 1: be yourself because that is going to be a huge
Speaker 1: reason why you have influence over you know someone else
Speaker 1: or not having influence. So, guys, I hope you enjoyed
Speaker 1: this episode.
Speaker 2: Again, a big thank you.
Speaker 1: For the love and support on my bloom collection with
Speaker 1: Pedal and Pup. It's super surreal and yeah, I can't
Speaker 1: wait to see you guys in it. And I'm just
Speaker 1: so bloody grateful to have this community be able to
Speaker 1: do stuff like this. Yeah, I just yeah, I'm super grateful.
Speaker 1: Love you guys, and I will chat to you in
Speaker 1: my next episode.
Speaker 2: Bye for now.
Speaker 1: Thank you for listening for another rn C episode. I
Speaker 1: really appreciate taking the time to be here with me,
Speaker 1: and also for taking the time for yourself. If you
Speaker 1: found this episode helpful, it would be so amazing if
Speaker 1: you shared it on your stories and tagged us, or
Speaker 1: simply just send it on to a girlfriend or family
Speaker 1: member who would benefit from listening. We are an independent
Speaker 1: podcast run by me and my amazing podcast manager, so
Speaker 1: it would mean the world to us if you left
Speaker 1: a review on the Apple podcast app. Also, if you're
Speaker 1: vibing this podcast and the concepts we're chatting about and
Speaker 1: your craving community, please come and join us over at
Speaker 1: the rn C podcast Community Facebook group. Just search rise
Speaker 1: and conquer podcas cast community on Facebook and I will
Speaker 1: be in there to chat to you until next time.