WEBVTT - 3 top tips: how to become an influencer 🌸 0:00:00.160 --> 0:00:03.000 I think you need to realize when you're being yourself 0:00:03.360 --> 0:00:07.040 and you're in your power and you're in your uniqueness, 0:00:07.440 --> 0:00:11.120 like no one can touch you, there is no competition. 0:00:23.000 --> 0:00:26.600 Welcome back to the Rise and Conquer Podcast. I'm your host, 0:00:26.640 --> 0:00:31.840 Georgie Stevenson, former lawyer turned entrepreneur, social media personality and 0:00:31.960 --> 0:00:36.240 personal development junkie. This podcast is for my girl gang 0:00:36.320 --> 0:00:40.000 who want to feed their mind with positive and expansive 0:00:40.080 --> 0:00:43.240 thoughts to help them step into their power and live 0:00:43.320 --> 0:00:46.880 their most authentic life. We chat a variety of topics 0:00:46.960 --> 0:00:52.560 including mindset, business, relationships, health, and so much more. Basically, 0:00:52.680 --> 0:00:55.400 wherever you are on your journey, I want to help 0:00:55.440 --> 0:00:59.160 you feel inspired and empowered to rise up and conquer 0:00:59.240 --> 0:01:02.400 your next move. I know that's going to look different 0:01:02.440 --> 0:01:05.280 for everyone, but just no, I'm right here by your 0:01:05.319 --> 0:01:08.560 side and that you have the RNC community behind you. 0:01:09.240 --> 0:01:10.000 Let's do this. 0:01:17.840 --> 0:01:21.480 Hello and welcome back to the Rise and Conker Podcast. 0:01:21.600 --> 0:01:23.920 It is your host Georgie Stimson. 0:01:23.920 --> 0:01:26.960 And I've got a solo ap for you today. 0:01:27.560 --> 0:01:33.920 We are chatting about how to become an influencer. I know, 0:01:34.360 --> 0:01:39.240 controversial topic, but bear with me because when I say influencer, 0:01:39.959 --> 0:01:45.759 I'm not just talking about you know, the typical known 0:01:45.800 --> 0:01:50.480 example of an influencer who does her hair and makeup 0:01:50.760 --> 0:01:56.680 and films tutorials or stories and takes pictures and that's 0:01:56.720 --> 0:02:02.480 her day. No, I'm talking about an influencer, So someone 0:02:02.520 --> 0:02:07.520 who influences other people in a certain space, usually an 0:02:07.520 --> 0:02:11.280 online space. So this can be you know, using your 0:02:11.560 --> 0:02:17.840 social media to position yourself as an expert to influence 0:02:18.000 --> 0:02:21.400 people in your field, whether you're you know, a doctor, 0:02:21.560 --> 0:02:29.640 a physiotherapist, an artist, so so many kind of scenarios. 0:02:29.760 --> 0:02:33.560 I think, like this, influencer used to be a bit 0:02:33.600 --> 0:02:37.080 of a dirty word, but we need to take that 0:02:37.120 --> 0:02:40.880 stigma away because basically just what I see of an 0:02:40.919 --> 0:02:48.760 influencer is, yes, someone who positions themselves on the online space, 0:02:49.480 --> 0:02:53.880 they have a community, they are an expert in some 0:02:54.040 --> 0:02:59.400 sort of field, and yeah, they can position themselves and 0:02:59.639 --> 0:03:04.920 use that power to you know, leverage it for work 0:03:05.160 --> 0:03:08.679 or for money or to feel good and that sort 0:03:08.720 --> 0:03:09.400 of scenarios. 0:03:09.480 --> 0:03:11.040 And I truly believe. 0:03:10.800 --> 0:03:13.440 That, like you know, everyone can be an influencer in 0:03:13.560 --> 0:03:19.200 their own right. So this has really come to mine 0:03:19.280 --> 0:03:22.480 because I was kind of having chats with a girl 0:03:22.560 --> 0:03:27.280 in my DMS because when this podcast goes live. My 0:03:28.200 --> 0:03:34.440 collaboration collection with Pedal and Pup it's called the Bloom Collection, 0:03:35.240 --> 0:03:39.760 would have gone live the day before, so on yesterday, 0:03:39.800 --> 0:03:42.080 the Thursday, if you're listening to this on the Friday. 0:03:42.920 --> 0:03:45.520 And she kind of DMed me and she was like, 0:03:46.760 --> 0:03:50.560 you know, holy shit, Georgie, this is such a big deal. Congratulations. 0:03:51.360 --> 0:03:54.560 I would love some tips on you know, how you 0:03:54.680 --> 0:03:58.360 got started being an influencer and what you you know, 0:03:58.520 --> 0:04:03.320 recommend others to do. And it's funny because what I 0:04:03.360 --> 0:04:08.240 did is not necessarily what I would recommend you do now, 0:04:08.320 --> 0:04:11.960 but I do have some great ideas of you know, 0:04:12.160 --> 0:04:16.360 becoming an influencer now. So I'll get into that. Firstly, 0:04:16.440 --> 0:04:20.000 I do want to just say a big thank you 0:04:20.400 --> 0:04:23.680 for the love and support on my Pedal and Pop collection. 0:04:24.040 --> 0:04:29.200 So a little backstory is it's it's kind of weird 0:04:29.240 --> 0:04:32.719 because when I got pregnant, I kind of thought, all right, 0:04:32.800 --> 0:04:37.040 Georgie is slowing down, you know, less you know, sponsorships, 0:04:37.120 --> 0:04:41.200 less work, easing into it and then getting into this 0:04:41.360 --> 0:04:45.560 like situation of being a mother and having my baby 0:04:45.600 --> 0:04:48.400 put first and all those sorts of things, which is 0:04:48.440 --> 0:04:53.960 so true. But something I didn't realize is you know, 0:04:54.080 --> 0:04:59.680 transitioning into a new period of your life can be 0:04:59.800 --> 0:05:03.680 so much a beautiful thing because it comes with a 0:05:03.720 --> 0:05:11.440 whole bunch of new opportunities, new challenges, new lessons. And yeah, 0:05:11.480 --> 0:05:13.960 so I kind of found myself thinking that it's like 0:05:14.040 --> 0:05:18.200 i'd slow down and not no one would want to 0:05:18.200 --> 0:05:21.960 work with me. But yeah, and then I have worked 0:05:21.960 --> 0:05:25.080 with the Pedal and Pup for a while now, and 0:05:25.120 --> 0:05:30.520 they're kind of they're like an online clothing boutique, And. 0:05:30.560 --> 0:05:31.479 How do I explain this? 0:05:32.080 --> 0:05:34.160 So you guys would have seen I used to do 0:05:34.320 --> 0:05:38.080 like a lot of halls with like Princess Polly and 0:05:39.080 --> 0:05:42.080 those sorts of boutiques, which I feel like are a 0:05:42.120 --> 0:05:45.840 bit more younger, girl like, very kind of like trendy 0:05:46.120 --> 0:05:49.400 in fashion, very like I don't want to say festival, 0:05:49.480 --> 0:05:53.200 but yeah, just very on trend in fashion, younger sort 0:05:53.240 --> 0:05:56.960 of age. And then as I've kind of matured and 0:05:57.000 --> 0:06:01.279 gotten older and obviously now pregnant, worried that sort of situation, 0:06:02.120 --> 0:06:06.440 my style has definitely transformed. And I have noticed that 0:06:07.360 --> 0:06:10.920 at like Pedal and Pup, which is a bit more mature, 0:06:11.040 --> 0:06:15.000 it's a bit more seasonal, where you know, you can 0:06:15.080 --> 0:06:18.600 buy a peace from them, and it's not going to 0:06:18.640 --> 0:06:21.039 be out of fashion in a couple of months, and 0:06:21.080 --> 0:06:23.880 it's something you'll you know, keep and constantly wear. 0:06:23.920 --> 0:06:27.239 And they have beautiful like neutral tones. 0:06:26.839 --> 0:06:30.400 And both hostyles, and I just found that I kind 0:06:30.440 --> 0:06:33.240 of grew into more of that style. 0:06:33.360 --> 0:06:34.480 Basically I'm getting older. 0:06:36.680 --> 0:06:39.240 So I've been working with them for a while, which 0:06:39.240 --> 0:06:41.320 has been great. And yeah, so out of the blue 0:06:41.360 --> 0:06:44.159 they approached me and they said, you know, we know 0:06:44.320 --> 0:06:47.039 you're pregnant. We love seeing because I was doing a 0:06:47.040 --> 0:06:50.920 lot of bump fashion on Instagram, not that I even 0:06:51.040 --> 0:06:51.360 had a. 0:06:51.440 --> 0:06:52.560 Like bump back then. 0:06:52.600 --> 0:06:55.120 It's so funny when I look at old photos when 0:06:55.160 --> 0:06:57.640 I thought I had a bump, and now that I'm 0:06:57.720 --> 0:07:00.760 like thirty one weeks pregnant, I'm like, oh, Georgia, that 0:07:00.880 --> 0:07:04.240 was like a small bloat. But anyway, and yeah, so 0:07:04.320 --> 0:07:08.000 they said, we'd actually love to bring out a collection 0:07:08.240 --> 0:07:12.040 with you that is bump friendly. And I was a 0:07:12.040 --> 0:07:15.200 bit blown away because and I've probably said it a 0:07:15.240 --> 0:07:19.560 million times, I'm not a fashionistar. I do not consider 0:07:19.600 --> 0:07:25.080 myself like very trendy or very into that side of things. 0:07:25.120 --> 0:07:28.640 Like I know the style I like, and I know 0:07:28.920 --> 0:07:31.160 what I like to wear and how I like to feel, 0:07:31.840 --> 0:07:36.000 but I wouldn't say that's why people you know, follow me, 0:07:36.320 --> 0:07:37.280 if that makes sense. 0:07:38.480 --> 0:07:40.239 And so I was a bit blown back. 0:07:40.040 --> 0:07:44.040 And I was like, like, that sounds amazing because I 0:07:44.280 --> 0:07:48.480 was finding it quite difficult to find styles that you know, 0:07:48.560 --> 0:07:51.080 would fit a growing bump. And then that wire also 0:07:51.320 --> 0:07:54.920 like me, and that were also I guess like in 0:07:55.000 --> 0:07:58.280 the maternity world, a lot of the styles can just 0:07:58.320 --> 0:08:02.240 be a bit like frumpy and not really me. So 0:08:03.000 --> 0:08:06.080 the collection is really, you know, it's very me. It's floral, 0:08:06.200 --> 0:08:11.600 it's vibrant, very clean and fresh. But it is definitely 0:08:11.640 --> 0:08:13.680 and that's a big thing, guys, Like, it's not a 0:08:13.760 --> 0:08:17.880 maternity line. It's a bump friendly line, so it's like 0:08:18.840 --> 0:08:23.560 for a normal gal, but I've picked styles that accommodate 0:08:23.640 --> 0:08:28.800 to the growing bump for also my pregnant gals. And obviously, 0:08:29.040 --> 0:08:31.960 like I said, I'm no fashion designer. So a lot 0:08:31.960 --> 0:08:35.760 of the pieces I had kind of worn before and 0:08:36.000 --> 0:08:38.560 liked before, and I was like, oh, I'd love something 0:08:38.679 --> 0:08:40.360 like this, but I wanted in this. 0:08:40.280 --> 0:08:41.800 Pattern and in this color. 0:08:42.360 --> 0:08:44.840 And then a couple of the dresses are very unique 0:08:44.880 --> 0:08:47.400 and just completely like what I've you know, made up 0:08:47.440 --> 0:08:52.680 in my head. But yeah, it's super surreal because I 0:08:52.720 --> 0:08:55.080 guess it was just like such a great reminder to 0:08:55.120 --> 0:08:58.800 me because I was like, oh, I'm coming a mum now, 0:08:58.840 --> 0:09:01.200 Like I'm you know, it's going to happen in business, 0:09:01.240 --> 0:09:03.720 but it was such a beautiful reminder that you know, 0:09:03.840 --> 0:09:09.760 as we transition, as we change, new opportunities exist, new 0:09:09.880 --> 0:09:14.240 things blossom. And yeah, it's just been a really surreal 0:09:14.360 --> 0:09:18.880 experience and I'm just so excited and like, we've just 0:09:18.920 --> 0:09:22.000 had the best response from you guys with a collection, 0:09:23.080 --> 0:09:26.319 and yeah, I'm just yeah, I'm feeling a bit overwhelmed, 0:09:26.400 --> 0:09:30.560 but emotional obviously maybe the pregnancy hormones. But I just 0:09:30.600 --> 0:09:34.800 cannot thank you enough because honestly, this community on here, 0:09:35.280 --> 0:09:38.320 on the pod, on my Instagram, you know, my YouTube 0:09:38.400 --> 0:09:42.120 and whatnot, you guys are the reason that I get to, 0:09:42.800 --> 0:09:45.600 you know, do stuff like this that completely lights me 0:09:45.720 --> 0:09:47.920 up and that I feel so passionate about and I 0:09:48.000 --> 0:09:52.280 just feel so grateful to have you guys. But yeah, 0:09:52.320 --> 0:09:54.360 I'll put a link in the show notes if you 0:09:54.480 --> 0:09:57.720 want to check out my bloom collection. And I called 0:09:57.720 --> 0:10:01.520 it the Bloom Collection because obviously, you know, I am 0:10:02.280 --> 0:10:08.080 blossoming into a very new person. In this collection very 0:10:09.880 --> 0:10:14.480 you know, embodies that transition. And also it does include 0:10:14.480 --> 0:10:18.000 a lot of like florals and spring sort of inspiration. 0:10:18.160 --> 0:10:20.520 So I just thought that name was very cute. But yeah, 0:10:20.520 --> 0:10:22.200 I would put a link in the show notes. Otherwise, 0:10:22.280 --> 0:10:25.439 just head to pedal them pup and I should have 0:10:25.559 --> 0:10:29.520 like a collection tab on their website. And if you guys, 0:10:29.600 --> 0:10:32.800 do you know, purchase anything. Oh guys, I don't have 0:10:32.840 --> 0:10:35.760 a code for the collection just because it is very 0:10:35.840 --> 0:10:38.480 it's limited edition. You know, it's a one time thing, 0:10:38.840 --> 0:10:43.600 very limited quantities, so no code, But if you do 0:10:43.679 --> 0:10:48.080 purchase anything and wear it or whatnot, please tag me, 0:10:48.320 --> 0:10:51.880 please dm me. I just cannot wait to see you 0:10:51.920 --> 0:10:54.360 guys in it. It's yeah, it's gonna be very surreal, 0:10:54.720 --> 0:10:56.800 and I hope you love it as much as I do. 0:10:57.040 --> 0:11:00.520 But let's get into the episode. So I I've got 0:11:01.520 --> 0:11:04.679 three tips that I want you to start thinking about 0:11:05.000 --> 0:11:09.560 if you want to become an influencer. And like I said, 0:11:09.679 --> 0:11:13.400 this does not mean an influencer with million followers on 0:11:13.480 --> 0:11:18.440 Instagram or YouTube or whatnot. An influencer is really anyone 0:11:18.559 --> 0:11:23.720 who has influence in their space. So for example, you 0:11:23.920 --> 0:11:29.640 might be an artist, and like, becoming an influencer in 0:11:29.679 --> 0:11:33.720 your space is going to be so helpful for people 0:11:33.800 --> 0:11:37.400 to see your art, for people to support you, for 0:11:37.480 --> 0:11:40.400 you to find other people who are going, you know, 0:11:40.520 --> 0:11:45.120 through a similar thing in life, or you know, maybe 0:11:45.600 --> 0:11:50.120 what I love seeing right now is like really unconventional influencers. 0:11:50.160 --> 0:11:53.320 So like a big thing is like I follow a 0:11:53.360 --> 0:11:57.199 lot of like doctors, So like I follow this one woman. 0:11:57.320 --> 0:12:01.240 She's amazing, and she talks a lot about you know, 0:12:01.400 --> 0:12:05.679 hormones and birthing, and obviously she is a female doctor, 0:12:06.240 --> 0:12:09.600 but she does like fun tiktoks and she gives you 0:12:09.640 --> 0:12:14.160 the information in quite a unique way, and she's awesome, 0:12:14.280 --> 0:12:17.839 and she's positioned herself like she's a doctor and she's 0:12:17.840 --> 0:12:21.679 positioned herself in the online space, and obviously she can 0:12:21.800 --> 0:12:26.280 leverage that to get patients, you know, to do speaking opportunities, 0:12:26.440 --> 0:12:30.560 whatever she wants. But yeah, I don't want you to 0:12:30.640 --> 0:12:34.400 just think influencer is just you know, a girl who's 0:12:34.400 --> 0:12:36.160 doing her hair and makeup on YouTube. 0:12:36.200 --> 0:12:37.640 That's not what we're talking about. 0:12:38.240 --> 0:12:41.720 And I truly believe, even like I've heard a couple 0:12:41.720 --> 0:12:44.280 of really great stories of people who will use their 0:12:44.320 --> 0:12:48.600 platform to create in you know, whatever they're doing, and 0:12:48.640 --> 0:12:52.720 then get really amazing jobs because they have created this 0:12:52.800 --> 0:12:58.160 community or you know, positioned themselves as an expert online. 0:12:59.160 --> 0:13:02.640 And also, guys, just another thing too, is like, don't 0:13:02.679 --> 0:13:07.200 get caught up on the numbers on the number of 0:13:07.280 --> 0:13:11.240 followers too, because honestly, like if you think about it, 0:13:11.800 --> 0:13:15.360 if you have one thousand followers on Instagram, imagine a 0:13:15.520 --> 0:13:19.800 thousand people in a room, like that's a lot of people. 0:13:20.280 --> 0:13:23.120 And I feel like people like, oh, you know, you're 0:13:23.160 --> 0:13:25.520 not an influencer until you have like one hundred k 0:13:25.679 --> 0:13:28.000 or whatnot, And I just I don't believe that. And 0:13:28.000 --> 0:13:33.040 that's actually something like with Naked Harvest is we actually 0:13:33.080 --> 0:13:37.560 predominantly focus on micro influencers. We don't do a lot 0:13:37.600 --> 0:13:39.960 of macro influencers. 0:13:39.320 --> 0:13:41.640 Because honestly, they don't convert. 0:13:42.400 --> 0:13:45.240 And I'll kind of get this get to that in 0:13:45.280 --> 0:13:49.120 the first point. But for example, if there's someone on 0:13:49.200 --> 0:13:54.200 Instagram who has five thousand engage followers in a certain 0:13:54.400 --> 0:13:58.280 niche so very like specific let's say it's health and 0:13:58.320 --> 0:14:02.760 fitness for the sake of Naked Harvest example, So if 0:14:02.760 --> 0:14:07.400 someone's got five thousand engage followers in fitness and health 0:14:08.160 --> 0:14:11.359 is so much more valuable to us than in influencer 0:14:11.520 --> 0:14:15.800 who has fifty thousand followers, who you know, maybe they 0:14:15.880 --> 0:14:18.240 do a bit of fitness and health, but they're also 0:14:18.360 --> 0:14:22.200 doing like bikinis and fashion and makeup and you know, 0:14:22.400 --> 0:14:26.480 sitting on the beach and traveling and all those different things. 0:14:26.600 --> 0:14:27.760 And that's like in. 0:14:27.880 --> 0:14:32.440 NH, like I can tell you we pay influencers who 0:14:32.560 --> 0:14:37.720 have under ten k followers, which is like when I 0:14:37.720 --> 0:14:43.320 I didn't with my personal account. I didn't get paid 0:14:43.440 --> 0:14:47.480 for anything until I was probably like fifty thousand to 0:14:47.520 --> 0:14:50.880 one hundred thousand followers, and I was like five years in. 0:14:51.240 --> 0:14:53.480 I didn't get paid for anything. And it was more 0:14:53.520 --> 0:14:56.760 because like I don't know, it really just wasn't a 0:14:56.760 --> 0:15:00.680 thing back then and I just never expected it. But honestly, 0:15:00.840 --> 0:15:06.480 now like brands will pay for micro people who are niche, 0:15:06.920 --> 0:15:07.440 who have. 0:15:07.560 --> 0:15:08.720 An engage audience. 0:15:08.840 --> 0:15:13.760 Do not get hung up on the numbers or yeah, 0:15:13.800 --> 0:15:15.760 that whole thing that you need a lot of followers, 0:15:15.800 --> 0:15:20.360 that is an illusion. Have a breath. She's had a 0:15:20.400 --> 0:15:23.280 breath a lot with the pregnancy, all right. 0:15:23.320 --> 0:15:26.120 So the first hip is you. 0:15:26.240 --> 0:15:31.840 Need to find your niche. You need to provide value 0:15:32.080 --> 0:15:37.120 in a specific area and get super clear on what 0:15:37.440 --> 0:15:43.040 that is and why people follow you for that specific thing. Now, 0:15:43.080 --> 0:15:46.600 the reason why this is so important at the start 0:15:46.760 --> 0:15:51.400 is because social media now is quite saturated. You know, 0:15:51.560 --> 0:15:56.840 everyone's seen the lifestyle of influencers who get paid to 0:15:58.800 --> 0:16:00.920 do hair and makeup and you know, that sort of 0:16:00.920 --> 0:16:04.920 thing which honestly go them, but and so everyone is 0:16:04.960 --> 0:16:06.760 trying to do it, and so it is a bit 0:16:06.760 --> 0:16:11.480 more saturated, and you do, I truly believe. 0:16:11.400 --> 0:16:12.800 You need to niche. 0:16:13.280 --> 0:16:18.440 You need to get specific, especially at the start. It's 0:16:18.480 --> 0:16:21.360 a bit of a different story once you're established, but 0:16:21.520 --> 0:16:25.920 at the start, you need to know when someone comes 0:16:25.920 --> 0:16:30.080 to your Instagram, why would they press that follow button. 0:16:31.040 --> 0:16:32.160 It needs to be clear. 0:16:32.360 --> 0:16:34.440 And when I think about, like some of my favorite 0:16:34.440 --> 0:16:39.080 people on Instagram right now is like I follow this 0:16:39.120 --> 0:16:40.040 guy who. 0:16:40.040 --> 0:16:41.520 He just does. 0:16:43.360 --> 0:16:48.560 Like recipes, but they're very easy, six steps, minimal ingredients, 0:16:48.680 --> 0:16:52.880 minimal waste recipes, which is my style, all under twenty minutes, 0:16:53.440 --> 0:16:57.520 and that's all he does. That's you know, the only 0:16:57.600 --> 0:17:00.760 thing he does. Like I said, I feel that doctor 0:17:00.840 --> 0:17:05.119 who is about women's health and you know about birthing 0:17:05.240 --> 0:17:09.240 and whatnot, which is very you know niche to my situation. Now, 0:17:10.359 --> 0:17:13.800 I might follow someone else who does you know fashion, 0:17:13.880 --> 0:17:17.760 but it's very kind of like a specific style. Now 0:17:17.880 --> 0:17:22.200 this is important because, like I said, it is so saturated. 0:17:22.280 --> 0:17:23.480 There's a lot happening. 0:17:24.080 --> 0:17:27.600 And if you can take away the confusion and you 0:17:27.640 --> 0:17:30.320 can just get them to press follow because they know 0:17:31.000 --> 0:17:34.480 what content they're receiving for you, why they follow you? 0:17:34.880 --> 0:17:37.560 And you only have a couple of seconds between someone 0:17:37.640 --> 0:17:43.840 going oh will they follow? Will they not follow? R? 0:17:43.920 --> 0:17:47.359 And C. 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And so if you can get really clear 0:19:45.920 --> 0:19:49.600 on why someone would follow you, and you know, make 0:19:49.680 --> 0:19:52.680 that you know, put it in your bio in your 0:19:52.840 --> 0:19:57.000 first posts, not sorry, in your first post, but in 0:19:57.800 --> 0:20:00.480 all your posts. When they look at your little square like, 0:20:00.960 --> 0:20:04.240 they should kind of know what they're getting in for 0:20:04.880 --> 0:20:08.120 if it's confusing and you've got like one square room 0:20:08.119 --> 0:20:10.360 when you're at the beach, and then you've maybe got 0:20:10.359 --> 0:20:12.920 to work out, and then maybe you've got a fashion 0:20:12.920 --> 0:20:17.000 hall and then this and that, they're like going to 0:20:17.040 --> 0:20:22.000 be a bit confused now, just because I know this 0:20:22.080 --> 0:20:26.119 is going to be confusing because you're probably thinking, Georgie, 0:20:26.160 --> 0:20:28.880 what are you talking about? You're the one who does 0:20:29.480 --> 0:20:33.840 you know all the things? Okay, So why I'm saying 0:20:34.040 --> 0:20:37.800 at the start is because and this is like I 0:20:37.800 --> 0:20:38.680 feel like this is just. 0:20:38.640 --> 0:20:39.400 A human thing. 0:20:40.440 --> 0:20:44.280 Once you do have quite a few followers, like you're 0:20:44.280 --> 0:20:49.760 getting up there over the hundreds, and you are doing 0:20:49.800 --> 0:20:53.840 a lot of different things, you will generally find you 0:20:53.880 --> 0:20:59.240 do get followers easier because of, you know, having that 0:20:59.520 --> 0:21:02.639 situation where people look at your page they see you 0:21:02.680 --> 0:21:05.720 have over one hundred thousand followers, and they go, oh, well, 0:21:05.760 --> 0:21:09.560 obviously other people like this person, I'm going to follow 0:21:09.640 --> 0:21:14.560 them too, if that makes sense. Now. I the way 0:21:14.640 --> 0:21:17.600 I did things was a little bit different. I was 0:21:17.640 --> 0:21:21.119 definitely very focused on fitness and health in the start, 0:21:21.680 --> 0:21:25.240 but also I would call myself a lifestyle influencer. So, 0:21:25.480 --> 0:21:29.480 like you know, I'm on this podcast, it's self development. 0:21:29.880 --> 0:21:34.399 I'm talking about a new fashion collection I'm doing. I 0:21:34.600 --> 0:21:38.480 have an all natural supplement company. I'm into fitness and health. 0:21:38.520 --> 0:21:41.880 I'm currently pregnant. I talk a lot about my relationship 0:21:41.920 --> 0:21:47.040 with Tim. I do that, but it's because I've already 0:21:47.080 --> 0:21:50.560 done the long run. I've already done the niche stuff. 0:21:50.600 --> 0:21:53.719 I've been on here for like seven plus years, and 0:21:53.760 --> 0:21:58.240 to be completely like jarring with you, I don't need 0:21:58.320 --> 0:22:02.200 to niche because I have already you know, quote unquote 0:22:02.640 --> 0:22:06.960 proved myself and got that what it's what is that called. 0:22:07.000 --> 0:22:07.480 It's like. 0:22:08.960 --> 0:22:14.800 You know, social validation or social conditioning or whatnot on 0:22:14.880 --> 0:22:18.000 my page because I have, you know, I think I've 0:22:18.080 --> 0:22:22.639 just passed four hundred thousand followers, so people generally know, Okay, 0:22:22.760 --> 0:22:25.520 this girl's you know, doing something that people like. 0:22:25.840 --> 0:22:27.040 And so I've got that. 0:22:27.560 --> 0:22:31.320 Whereas if you're starting out, being very specific with what 0:22:31.359 --> 0:22:36.439 you offer and people knowing straight away is so important 0:22:36.520 --> 0:22:38.680 and will honestly make such a difference. 0:22:38.720 --> 0:22:40.920 And when I think of you know. 0:22:41.160 --> 0:22:45.040 New followers and new accounts I follow, they are very specific, 0:22:45.119 --> 0:22:49.200 They are very niched. First tip, find your niche. Find 0:22:49.320 --> 0:22:52.080 what you know you're going to provide to your audience. 0:22:52.160 --> 0:22:56.840 Get very specific on what your you know, person who 0:22:56.880 --> 0:23:00.240 follow you, what they like, what they want to see see, 0:23:00.840 --> 0:23:06.399 and go specific. Go down that rabbit hole once you 0:23:06.440 --> 0:23:08.119 do get to a point where you have kind of 0:23:08.640 --> 0:23:13.520 established yourself in you know, whatever area you can expand 0:23:13.680 --> 0:23:18.080 that is definitely like the beauty of it. But yeah, 0:23:18.160 --> 0:23:21.960 my advice would be t niche verse. Okay, So second 0:23:22.000 --> 0:23:26.840 one second tip I think, like a huge thing I'm 0:23:26.880 --> 0:23:30.480 seeing right now is you know, you see these stories 0:23:30.560 --> 0:23:33.440 of young teenagers. 0:23:32.840 --> 0:23:35.760 Like who's that big TikTok. 0:23:35.400 --> 0:23:43.160 Star Amelio someone someone Amelio anyway, you know, like for example, 0:23:43.200 --> 0:23:47.800 there's these two girls on TikTok who they're very young, 0:23:48.400 --> 0:23:52.640 and they went viral overnight and have these platforms completely 0:23:52.680 --> 0:23:54.800 you know, change their lives and whatnot. 0:23:56.080 --> 0:23:57.280 That yes, that. 0:23:57.240 --> 0:24:02.879 Can happen, but that's like so rare, so rare, and 0:24:02.960 --> 0:24:06.200 I think you need to realize, like if you want 0:24:06.240 --> 0:24:10.960 to do this as a job or as a legit thing, 0:24:11.600 --> 0:24:13.880 you need to be in it for the long haul. 0:24:14.520 --> 0:24:18.159 You need to realize that you might be providing or 0:24:18.200 --> 0:24:22.680 you will be providing a lot of free value, spending 0:24:22.720 --> 0:24:26.879 a lot of time doing content and not having much 0:24:27.000 --> 0:24:32.280 reward for a while. So this very much leads into 0:24:32.440 --> 0:24:36.520 I guess my story around it. But like I said, 0:24:36.600 --> 0:24:41.159 like I was kind of on Instagram and providing a 0:24:41.280 --> 0:24:45.879 lot of free value for like a good four to 0:24:46.000 --> 0:24:51.320 five years before I could monetize or work with brands 0:24:51.520 --> 0:24:55.760 or whatnot. I had to really like establish myself and really, 0:24:56.119 --> 0:24:58.120 you know, like it would be back in the day 0:24:58.160 --> 0:25:02.680 when I was working law and so I would be studying, 0:25:02.760 --> 0:25:05.880 I'd be working, and then on the weekend, like I'd 0:25:06.080 --> 0:25:08.320 you know, go out and take photos of my food 0:25:08.440 --> 0:25:11.000 and create workouts and whatnot. 0:25:11.119 --> 0:25:12.359 And it's not like I'm. 0:25:12.240 --> 0:25:14.359 Getting paid by a brand or anything. Like I just 0:25:14.560 --> 0:25:19.920 really enjoyed doing it. I really enjoyed my community, community, 0:25:20.840 --> 0:25:24.720 my community, and so and I guess also back then, 0:25:24.800 --> 0:25:27.800 like it wasn't usual to monetize your platform, So it's 0:25:27.840 --> 0:25:28.880 like I didn't really. 0:25:29.480 --> 0:25:33.400 Carry the way. But I think now, because. 0:25:33.000 --> 0:25:38.440 You do see these people go viral, it like with everything, 0:25:38.560 --> 0:25:41.439 it looks like, you know, these things happen super quick. 0:25:42.119 --> 0:25:44.800 But I personally believe like if you do want to 0:25:44.840 --> 0:25:49.960 create a true community, like you've got to be willing 0:25:50.040 --> 0:25:54.439 to put in the extra work and the time and 0:25:54.560 --> 0:25:57.080 give out a lot of free value, like I think 0:25:57.119 --> 0:26:00.520 a huge thing. I was actually having a chat with 0:26:00.560 --> 0:26:03.760