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Speaker 1: I think you need to realize when you're being yourself

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Speaker 1: and you're in your power and you're in your uniqueness,

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Speaker 1: like no one can touch you, there is no competition.

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Speaker 1: Welcome back to the Rise and Conquer Podcast. I'm your host,

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Speaker 1: Georgie Stevenson, former lawyer turned entrepreneur, social media personality and

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Speaker 1: personal development junkie. This podcast is for my girl gang

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Speaker 1: who want to feed their mind with positive and expansive

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Speaker 1: thoughts to help them step into their power and live

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Speaker 1: their most authentic life. We chat a variety of topics

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Speaker 1: including mindset, business, relationships, health, and so much more. Basically,

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Speaker 1: wherever you are on your journey, I want to help

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Speaker 1: you feel inspired and empowered to rise up and conquer

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Speaker 1: your next move. I know that's going to look different

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Speaker 1: for everyone, but just no, I'm right here by your

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Speaker 1: side and that you have the RNC community behind you.

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Speaker 2: Let's do this.

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Speaker 1: Hello and welcome back to the Rise and Conker Podcast.

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Speaker 1: It is your host Georgie Stimson.

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Speaker 2: And I've got a solo ap for you today.

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Speaker 1: We are chatting about how to become an influencer. I know,

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Speaker 1: controversial topic, but bear with me because when I say influencer,

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Speaker 1: I'm not just talking about you know, the typical known

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Speaker 1: example of an influencer who does her hair and makeup

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Speaker 1: and films tutorials or stories and takes pictures and that's

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Speaker 1: her day. No, I'm talking about an influencer, So someone

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Speaker 1: who influences other people in a certain space, usually an

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Speaker 1: online space. So this can be you know, using your

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Speaker 1: social media to position yourself as an expert to influence

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Speaker 1: people in your field, whether you're you know, a doctor,

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Speaker 1: a physiotherapist, an artist, so so many kind of scenarios.

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Speaker 1: I think, like this, influencer used to be a bit

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Speaker 1: of a dirty word, but we need to take that

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Speaker 1: stigma away because basically just what I see of an

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Speaker 1: influencer is, yes, someone who positions themselves on the online space,

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Speaker 1: they have a community, they are an expert in some

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Speaker 1: sort of field, and yeah, they can position themselves and

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Speaker 1: use that power to you know, leverage it for work

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Speaker 1: or for money or to feel good and that sort

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Speaker 1: of scenarios.

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Speaker 2: And I truly believe.

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Speaker 1: That, like you know, everyone can be an influencer in

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Speaker 1: their own right. So this has really come to mine

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Speaker 1: because I was kind of having chats with a girl

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Speaker 1: in my DMS because when this podcast goes live. My

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Speaker 1: collaboration collection with Pedal and Pup it's called the Bloom Collection,

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Speaker 1: would have gone live the day before, so on yesterday,

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Speaker 1: the Thursday, if you're listening to this on the Friday.

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Speaker 1: And she kind of DMed me and she was like,

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Speaker 1: you know, holy shit, Georgie, this is such a big deal. Congratulations.

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Speaker 1: I would love some tips on you know, how you

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Speaker 1: got started being an influencer and what you you know,

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Speaker 1: recommend others to do. And it's funny because what I

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Speaker 1: did is not necessarily what I would recommend you do now,

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Speaker 1: but I do have some great ideas of you know,

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Speaker 1: becoming an influencer now. So I'll get into that. Firstly,

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Speaker 1: I do want to just say a big thank you

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Speaker 1: for the love and support on my Pedal and Pop collection.

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Speaker 1: So a little backstory is it's it's kind of weird

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Speaker 1: because when I got pregnant, I kind of thought, all right,

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Speaker 1: Georgie is slowing down, you know, less you know, sponsorships,

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Speaker 1: less work, easing into it and then getting into this

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Speaker 1: like situation of being a mother and having my baby

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Speaker 1: put first and all those sorts of things, which is

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Speaker 1: so true. But something I didn't realize is you know,

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Speaker 1: transitioning into a new period of your life can be

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Speaker 1: so much a beautiful thing because it comes with a

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Speaker 1: whole bunch of new opportunities, new challenges, new lessons. And yeah,

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Speaker 1: so I kind of found myself thinking that it's like

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Speaker 1: i'd slow down and not no one would want to

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Speaker 1: work with me. But yeah, and then I have worked

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Speaker 1: with the Pedal and Pup for a while now, and

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Speaker 1: they're kind of they're like an online clothing boutique, And.

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Speaker 2: How do I explain this?

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Speaker 1: So you guys would have seen I used to do

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Speaker 1: like a lot of halls with like Princess Polly and

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Speaker 1: those sorts of boutiques, which I feel like are a

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Speaker 1: bit more younger, girl like, very kind of like trendy

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Speaker 1: in fashion, very like I don't want to say festival,

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Speaker 1: but yeah, just very on trend in fashion, younger sort

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Speaker 1: of age. And then as I've kind of matured and

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Speaker 1: gotten older and obviously now pregnant, worried that sort of situation,

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Speaker 1: my style has definitely transformed. And I have noticed that

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Speaker 1: at like Pedal and Pup, which is a bit more mature,

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Speaker 1: it's a bit more seasonal, where you know, you can

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Speaker 1: buy a peace from them, and it's not going to

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Speaker 1: be out of fashion in a couple of months, and

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Speaker 1: it's something you'll you know, keep and constantly wear.

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Speaker 2: And they have beautiful like neutral tones.

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Speaker 1: And both hostyles, and I just found that I kind

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Speaker 1: of grew into more of that style.

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Speaker 2: Basically I'm getting older.

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Speaker 1: So I've been working with them for a while, which

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Speaker 1: has been great. And yeah, so out of the blue

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Speaker 1: they approached me and they said, you know, we know

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Speaker 1: you're pregnant. We love seeing because I was doing a

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Speaker 1: lot of bump fashion on Instagram, not that I even

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Speaker 1: had a.

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Speaker 2: Like bump back then.

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Speaker 1: It's so funny when I look at old photos when

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Speaker 1: I thought I had a bump, and now that I'm

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Speaker 1: like thirty one weeks pregnant, I'm like, oh, Georgia, that

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Speaker 1: was like a small bloat. But anyway, and yeah, so

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Speaker 1: they said, we'd actually love to bring out a collection

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Speaker 1: with you that is bump friendly. And I was a

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Speaker 1: bit blown away because and I've probably said it a

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Speaker 1: million times, I'm not a fashionistar. I do not consider

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Speaker 1: myself like very trendy or very into that side of things.

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Speaker 1: Like I know the style I like, and I know

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Speaker 1: what I like to wear and how I like to feel,

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Speaker 1: but I wouldn't say that's why people you know, follow me,

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Speaker 1: if that makes sense.

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Speaker 2: And so I was a bit blown back.

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Speaker 1: And I was like, like, that sounds amazing because I

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Speaker 1: was finding it quite difficult to find styles that you know,

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Speaker 1: would fit a growing bump. And then that wire also

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Speaker 1: like me, and that were also I guess like in

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Speaker 1: the maternity world, a lot of the styles can just

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Speaker 1: be a bit like frumpy and not really me. So

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Speaker 1: the collection is really, you know, it's very me. It's floral,

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Speaker 1: it's vibrant, very clean and fresh. But it is definitely

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Speaker 1: and that's a big thing, guys, Like, it's not a

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Speaker 1: maternity line. It's a bump friendly line, so it's like

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Speaker 1: for a normal gal, but I've picked styles that accommodate

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Speaker 1: to the growing bump for also my pregnant gals. And obviously,

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Speaker 1: like I said, I'm no fashion designer. So a lot

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Speaker 1: of the pieces I had kind of worn before and

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Speaker 1: liked before, and I was like, oh, I'd love something

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Speaker 1: like this, but I wanted in this.

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Speaker 2: Pattern and in this color.

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Speaker 1: And then a couple of the dresses are very unique

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Speaker 1: and just completely like what I've you know, made up

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Speaker 1: in my head. But yeah, it's super surreal because I

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Speaker 1: guess it was just like such a great reminder to

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Speaker 1: me because I was like, oh, I'm coming a mum now,

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Speaker 1: Like I'm you know, it's going to happen in business,

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Speaker 1: but it was such a beautiful reminder that you know,

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Speaker 1: as we transition, as we change, new opportunities exist, new

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Speaker 1: things blossom. And yeah, it's just been a really surreal

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Speaker 1: experience and I'm just so excited and like, we've just

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Speaker 1: had the best response from you guys with a collection,

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Speaker 1: and yeah, I'm just yeah, I'm feeling a bit overwhelmed,

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Speaker 1: but emotional obviously maybe the pregnancy hormones. But I just

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Speaker 1: cannot thank you enough because honestly, this community on here,

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Speaker 1: on the pod, on my Instagram, you know, my YouTube

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Speaker 1: and whatnot, you guys are the reason that I get to,

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Speaker 1: you know, do stuff like this that completely lights me

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Speaker 1: up and that I feel so passionate about and I

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Speaker 1: just feel so grateful to have you guys. But yeah,

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Speaker 1: I'll put a link in the show notes if you

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Speaker 1: want to check out my bloom collection. And I called

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Speaker 1: it the Bloom Collection because obviously, you know, I am

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Speaker 1: blossoming into a very new person. In this collection very

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Speaker 1: you know, embodies that transition. And also it does include

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Speaker 1: a lot of like florals and spring sort of inspiration.

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Speaker 1: So I just thought that name was very cute. But yeah,

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Speaker 1: I would put a link in the show notes. Otherwise,

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Speaker 1: just head to pedal them pup and I should have

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Speaker 1: like a collection tab on their website. And if you guys,

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Speaker 1: do you know, purchase anything. Oh guys, I don't have

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Speaker 1: a code for the collection just because it is very

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Speaker 1: it's limited edition. You know, it's a one time thing,

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Speaker 1: very limited quantities, so no code, But if you do

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Speaker 1: purchase anything and wear it or whatnot, please tag me,

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Speaker 1: please dm me. I just cannot wait to see you

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Speaker 1: guys in it. It's yeah, it's gonna be very surreal,

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Speaker 1: and I hope you love it as much as I do.

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Speaker 1: But let's get into the episode. So I I've got

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Speaker 1: three tips that I want you to start thinking about

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Speaker 1: if you want to become an influencer. And like I said,

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Speaker 1: this does not mean an influencer with million followers on

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Speaker 1: Instagram or YouTube or whatnot. An influencer is really anyone

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Speaker 1: who has influence in their space. So for example, you

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Speaker 1: might be an artist, and like, becoming an influencer in

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Speaker 1: your space is going to be so helpful for people

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Speaker 1: to see your art, for people to support you, for

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Speaker 1: you to find other people who are going, you know,

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Speaker 1: through a similar thing in life, or you know, maybe

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Speaker 1: what I love seeing right now is like really unconventional influencers.

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Speaker 1: So like a big thing is like I follow a

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Speaker 1: lot of like doctors, So like I follow this one woman.

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Speaker 1: She's amazing, and she talks a lot about you know,

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Speaker 1: hormones and birthing, and obviously she is a female doctor,

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Speaker 1: but she does like fun tiktoks and she gives you

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Speaker 1: the information in quite a unique way, and she's awesome,

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Speaker 1: and she's positioned herself like she's a doctor and she's

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Speaker 1: positioned herself in the online space, and obviously she can

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Speaker 1: leverage that to get patients, you know, to do speaking opportunities,

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Speaker 1: whatever she wants. But yeah, I don't want you to

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Speaker 1: just think influencer is just you know, a girl who's

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Speaker 1: doing her hair and makeup on YouTube.

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Speaker 2: That's not what we're talking about.

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Speaker 1: And I truly believe, even like I've heard a couple

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Speaker 1: of really great stories of people who will use their

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Speaker 1: platform to create in you know, whatever they're doing, and

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Speaker 1: then get really amazing jobs because they have created this

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Speaker 1: community or you know, positioned themselves as an expert online.

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Speaker 1: And also, guys, just another thing too, is like, don't

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Speaker 1: get caught up on the numbers on the number of

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Speaker 1: followers too, because honestly, like if you think about it,

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Speaker 1: if you have one thousand followers on Instagram, imagine a

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Speaker 1: thousand people in a room, like that's a lot of people.

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Speaker 1: And I feel like people like, oh, you know, you're

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Speaker 1: not an influencer until you have like one hundred k

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Speaker 1: or whatnot, And I just I don't believe that. And

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Speaker 1: that's actually something like with Naked Harvest is we actually

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Speaker 1: predominantly focus on micro influencers. We don't do a lot

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Speaker 1: of macro influencers.

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Speaker 2: Because honestly, they don't convert.

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Speaker 1: And I'll kind of get this get to that in

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Speaker 1: the first point. But for example, if there's someone on

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Speaker 1: Instagram who has five thousand engage followers in a certain

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Speaker 1: niche so very like specific let's say it's health and

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Speaker 1: fitness for the sake of Naked Harvest example, So if

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Speaker 1: someone's got five thousand engage followers in fitness and health

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Speaker 1: is so much more valuable to us than in influencer

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Speaker 1: who has fifty thousand followers, who you know, maybe they

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Speaker 1: do a bit of fitness and health, but they're also

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Speaker 1: doing like bikinis and fashion and makeup and you know,

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Speaker 1: sitting on the beach and traveling and all those different things.

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Speaker 2: And that's like in.

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Speaker 1: NH, like I can tell you we pay influencers who

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Speaker 1: have under ten k followers, which is like when I

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Speaker 1: I didn't with my personal account. I didn't get paid

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Speaker 1: for anything until I was probably like fifty thousand to

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Speaker 1: one hundred thousand followers, and I was like five years in.

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Speaker 1: I didn't get paid for anything. And it was more

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Speaker 1: because like I don't know, it really just wasn't a

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Speaker 1: thing back then and I just never expected it. But honestly,

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Speaker 1: now like brands will pay for micro people who are niche,

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Speaker 1: who have.

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Speaker 2: An engage audience.

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Speaker 1: Do not get hung up on the numbers or yeah,

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Speaker 1: that whole thing that you need a lot of followers,

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Speaker 1: that is an illusion. Have a breath. She's had a

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Speaker 1: breath a lot with the pregnancy, all right.

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Speaker 2: So the first hip is you.

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Speaker 1: Need to find your niche. You need to provide value

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Speaker 1: in a specific area and get super clear on what

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Speaker 1: that is and why people follow you for that specific thing. Now,

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Speaker 1: the reason why this is so important at the start

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Speaker 1: is because social media now is quite saturated. You know,

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Speaker 1: everyone's seen the lifestyle of influencers who get paid to

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Speaker 1: do hair and makeup and you know, that sort of

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Speaker 1: thing which honestly go them, but and so everyone is

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Speaker 1: trying to do it, and so it is a bit

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Speaker 1: more saturated, and you do, I truly believe.

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Speaker 2: You need to niche.

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Speaker 1: You need to get specific, especially at the start. It's

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Speaker 1: a bit of a different story once you're established, but

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Speaker 1: at the start, you need to know when someone comes

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Speaker 1: to your Instagram, why would they press that follow button.

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Speaker 2: It needs to be clear.

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Speaker 1: And when I think about, like some of my favorite

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Speaker 1: people on Instagram right now is like I follow this

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Speaker 1: guy who.

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Speaker 2: He just does.

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Speaker 1: Like recipes, but they're very easy, six steps, minimal ingredients,

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Speaker 1: minimal waste recipes, which is my style, all under twenty minutes,

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Speaker 1: and that's all he does. That's you know, the only

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Speaker 1: thing he does. Like I said, I feel that doctor

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Speaker 1: who is about women's health and you know about birthing

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Speaker 1: and whatnot, which is very you know niche to my situation. Now,

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Speaker 1: I might follow someone else who does you know fashion,

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Speaker 1: but it's very kind of like a specific style. Now

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Speaker 1: this is important because, like I said, it is so saturated.

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Speaker 2: There's a lot happening.

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Speaker 1: And if you can take away the confusion and you

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Speaker 1: can just get them to press follow because they know

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Speaker 1: what content they're receiving for you, why they follow you?

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Speaker 1: And you only have a couple of seconds between someone

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Speaker 1: going oh will they follow? Will they not follow? R?

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Speaker 1: And C. Fam Are you currently trying to grow your hair,

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Speaker 1: that amount decreases every single year. So this is important

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Speaker 1: to know because our skin, which is our biggest organ

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Speaker 1: is made up of seventy five percent collagen and guy's

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Speaker 1: collagen is just a protein. So it does make sense

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Speaker 1: even though this supplement has amazing esthetic results, you've probably

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Speaker 1: seen my before and after hair photos and my nail

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Speaker 1: snaps on my stories. But more than that, collagen is

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Speaker 1: such an important building block to so many parts of

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Speaker 1: your hair and nails grow, but it's also going to

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Speaker 1: help with your gut health and we all know how

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Speaker 1: pine coconut option which is so fresh and so delicious.

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Speaker 1: sneaky saving at checkout. Okay, now let's get back into

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Speaker 1: today's episode. And so if you can get really clear

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Speaker 1: on why someone would follow you, and you know, make

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Speaker 1: that you know, put it in your bio in your

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Speaker 1: first posts, not sorry, in your first post, but in

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Speaker 1: all your posts. When they look at your little square like,

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Speaker 1: they should kind of know what they're getting in for

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Speaker 1: if it's confusing and you've got like one square room

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Speaker 1: when you're at the beach, and then you've maybe got

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Speaker 1: to work out, and then maybe you've got a fashion

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Speaker 1: hall and then this and that, they're like going to

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Speaker 1: be a bit confused now, just because I know this

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Speaker 1: is going to be confusing because you're probably thinking, Georgie,

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Speaker 1: what are you talking about? You're the one who does

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Speaker 1: you know all the things? Okay, So why I'm saying

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Speaker 1: at the start is because and this is like I

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Speaker 1: feel like this is just.

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Speaker 2: A human thing.

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Speaker 1: Once you do have quite a few followers, like you're

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Speaker 1: getting up there over the hundreds, and you are doing

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Speaker 1: a lot of different things, you will generally find you

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Speaker 1: do get followers easier because of, you know, having that

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Speaker 1: situation where people look at your page they see you

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Speaker 1: have over one hundred thousand followers, and they go, oh, well,

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Speaker 1: obviously other people like this person, I'm going to follow

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Speaker 1: them too, if that makes sense. Now. I the way

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Speaker 1: I did things was a little bit different. I was

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Speaker 1: definitely very focused on fitness and health in the start,

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Speaker 1: but also I would call myself a lifestyle influencer. So,

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Speaker 1: like you know, I'm on this podcast, it's self development.

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Speaker 1: I'm talking about a new fashion collection I'm doing. I

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Speaker 1: have an all natural supplement company. I'm into fitness and health.

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Speaker 1: I'm currently pregnant. I talk a lot about my relationship

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Speaker 1: with Tim. I do that, but it's because I've already

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Speaker 1: done the long run. I've already done the niche stuff.

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Speaker 1: I've been on here for like seven plus years, and

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Speaker 1: to be completely like jarring with you, I don't need

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Speaker 1: to niche because I have already you know, quote unquote

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Speaker 1: proved myself and got that what it's what is that called.

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Speaker 2: It's like.

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Speaker 1: You know, social validation or social conditioning or whatnot on

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Speaker 1: my page because I have, you know, I think I've

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Speaker 1: just passed four hundred thousand followers, so people generally know, Okay,

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Speaker 1: this girl's you know, doing something that people like.

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Speaker 2: And so I've got that.

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Speaker 1: Whereas if you're starting out, being very specific with what

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Speaker 1: you offer and people knowing straight away is so important

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Speaker 1: and will honestly make such a difference.

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Speaker 2: And when I think of you know.

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Speaker 1: New followers and new accounts I follow, they are very specific,

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Speaker 1: They are very niched. First tip, find your niche. Find

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Speaker 1: what you know you're going to provide to your audience.

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Speaker 1: Get very specific on what your you know, person who

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Speaker 1: follow you, what they like, what they want to see see,

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Speaker 1: and go specific. Go down that rabbit hole once you

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Speaker 1: do get to a point where you have kind of

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Speaker 1: established yourself in you know, whatever area you can expand

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Speaker 1: that is definitely like the beauty of it. But yeah,

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Speaker 1: my advice would be t niche verse. Okay, So second

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Speaker 1: one second tip I think, like a huge thing I'm

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Speaker 1: seeing right now is you know, you see these stories

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Speaker 1: of young teenagers.

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Speaker 2: Like who's that big TikTok.

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Speaker 1: Star Amelio someone someone Amelio anyway, you know, like for example,

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Speaker 1: there's these two girls on TikTok who they're very young,

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Speaker 1: and they went viral overnight and have these platforms completely

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Speaker 1: you know, change their lives and whatnot.

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Speaker 2: That yes, that.

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Speaker 1: Can happen, but that's like so rare, so rare, and

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Speaker 1: I think you need to realize, like if you want

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Speaker 1: to do this as a job or as a legit thing,

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Speaker 1: you need to be in it for the long haul.

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Speaker 1: You need to realize that you might be providing or

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Speaker 1: you will be providing a lot of free value, spending

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Speaker 1: a lot of time doing content and not having much

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Speaker 1: reward for a while. So this very much leads into

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Speaker 1: I guess my story around it. But like I said,

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Speaker 1: like I was kind of on Instagram and providing a

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Speaker 1: lot of free value for like a good four to

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Speaker 1: five years before I could monetize or work with brands

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Speaker 1: or whatnot. I had to really like establish myself and really,

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Speaker 1: you know, like it would be back in the day

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Speaker 1: when I was working law and so I would be studying,

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Speaker 1: I'd be working, and then on the weekend, like I'd

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Speaker 1: you know, go out and take photos of my food

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Speaker 1: and create workouts and whatnot.

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Speaker 2: And it's not like I'm.

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Speaker 1: Getting paid by a brand or anything. Like I just

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Speaker 1: really enjoyed doing it. I really enjoyed my community, community,

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Speaker 1: my community, and so and I guess also back then,

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Speaker 1: like it wasn't usual to monetize your platform, So it's

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Speaker 1: like I didn't really.

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Speaker 2: Carry the way. But I think now, because.

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Speaker 1: You do see these people go viral, it like with everything,

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Speaker 1: it looks like, you know, these things happen super quick.

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Speaker 1: But I personally believe like if you do want to

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Speaker 1: create a true community, like you've got to be willing

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Speaker 1: to put in the extra work and the time and

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Speaker 1: give out a lot of free value, like I think

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Speaker 1: a huge thing. I was actually having a chat with

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Speaker 1: someone in my DMS and she was having a go

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Speaker 1: at me because she's like, all you do is like,

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00:26:07,359 --> 00:26:11,760
Speaker 1: you know, sponsored posts or you know, something like that,

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Speaker 1: very typical thing from a follower. Not typical thing, so

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Speaker 1: a very kind of like typical thing when you're talking

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Speaker 1: about an influencer. And I kind of had to explain

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Speaker 1: to her and I was like, look, when I wasn't

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Speaker 1: doing a lot of sponsored things, I was also working

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Speaker 1: full time, and you wouldn't have had half the free content,

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Speaker 1: Like there was no podcast, There was no you know

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Speaker 1: that sort of value because I did not have the

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Speaker 1: time capacity because my time was spent doing my job

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Speaker 1: where I got paid. Now I get paid from brands,

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Speaker 1: which you know, you see, but also that means that

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00:26:52,560 --> 00:26:55,760
Speaker 1: you get a lot of free value content like this

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Speaker 1: like this podcast. And you guys would hear ads on

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Speaker 1: this podcast, but I guarantee you a lot of you

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Speaker 1: wouldn't mind because this is completely free I'm spending my

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Speaker 1: time doing this, I've got to pay my podcast manager,

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Speaker 1: you know, like, and you're like, amazing, I listen to

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Speaker 1: this ad and I get this free content, and so

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Speaker 1: it's kind of like I've got to a place where I,

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Speaker 1: you know, could quit my job.

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Speaker 2: And even though.

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Speaker 1: Obviously my main income is Naked Harvest and I get

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Speaker 1: a wage from that, but also like sponsored brands and whatnot,

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Speaker 1: that's the reason why I can create a lot of

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00:27:35,119 --> 00:27:39,320
Speaker 1: free value to you. But that is like, that's kind

429
00:27:39,320 --> 00:27:42,680
Speaker 1: of the thing you need to realize is at the start,

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Speaker 1: it's not like just this quick thing where brands will

431
00:27:46,040 --> 00:27:48,560
Speaker 1: just like want to pay you and whatnot, even though

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00:27:48,560 --> 00:27:51,639
Speaker 1: that is happening a lot for micro influencers. But in

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Speaker 1: saying that, a lot of the great micro influencers that

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Speaker 1: I follow, they do so much free content that is

435
00:27:59,480 --> 00:28:03,200
Speaker 1: such like a free value that you don't mind when

436
00:28:03,320 --> 00:28:06,120
Speaker 1: they have a sponsored post because you're like, oh, well,

437
00:28:06,640 --> 00:28:09,800
Speaker 1: you know, they've got to pay the bills somehow. And

438
00:28:10,080 --> 00:28:13,119
Speaker 1: it's also a beautiful energy exchange too, And it's about

439
00:28:13,200 --> 00:28:17,720
Speaker 1: following people who you believe that you know they would

440
00:28:17,720 --> 00:28:21,200
Speaker 1: only take sponsorships with brands that align and that they

441
00:28:21,240 --> 00:28:23,800
Speaker 1: really use and all that sort of stuff. So guys,

442
00:28:23,960 --> 00:28:26,280
Speaker 1: second tip is ready to be in it for the

443
00:28:26,320 --> 00:28:29,240
Speaker 1: long haul. Wow, ready to be in it for the

444
00:28:29,280 --> 00:28:34,520
Speaker 1: long haul and ready to provide a lot of free value.

445
00:28:35,119 --> 00:28:37,560
Speaker 1: And also, guys, that's something with content, like, don't just

446
00:28:37,640 --> 00:28:41,360
Speaker 1: focus on content that just will go viral. Make sure

447
00:28:41,440 --> 00:28:46,800
Speaker 1: you're also doing content that provides value to your community,

448
00:28:47,440 --> 00:28:51,680
Speaker 1: because that is when you're going to have an engaged community,

449
00:28:52,760 --> 00:28:55,240
Speaker 1: which I just think is so much more valuable than

450
00:28:55,320 --> 00:28:55,920
Speaker 1: just having.

451
00:28:55,720 --> 00:28:56,600
Speaker 2: A lot of followers.

452
00:28:56,760 --> 00:29:00,320
Speaker 1: All right, guys, So third and final tip, in true

453
00:29:00,360 --> 00:29:04,440
Speaker 1: Georgie fashion, it's about your energy.

454
00:29:05,080 --> 00:29:05,600
Speaker 2: Sorry, guys.

455
00:29:05,640 --> 00:29:08,719
Speaker 1: You know my favorite quote, no one is you and

456
00:29:08,800 --> 00:29:13,000
Speaker 1: that is your power. So a huge thing I see

457
00:29:13,160 --> 00:29:17,480
Speaker 1: on the Gram and TikTok and whatnot is people just

458
00:29:17,600 --> 00:29:21,040
Speaker 1: like a lot of the same shit, Like a lot

459
00:29:21,080 --> 00:29:24,040
Speaker 1: of people just copying other people, and especially with like

460
00:29:24,680 --> 00:29:27,760
Speaker 1: you know, TikTok and reels being a thing, and you

461
00:29:27,880 --> 00:29:30,280
Speaker 1: kind of just see a lot of the same stuff, which,

462
00:29:30,840 --> 00:29:33,479
Speaker 1: don't get me wrong, I also you know, do a

463
00:29:33,480 --> 00:29:37,160
Speaker 1: lot of you know, viral reels and that sort of situation.

464
00:29:37,520 --> 00:29:40,680
Speaker 1: But like someone asked me the other day, like, why

465
00:29:40,800 --> 00:29:44,320
Speaker 1: do you think people follow you on Instagram and it

466
00:29:44,400 --> 00:29:47,800
Speaker 1: was it was for like a press piece for a

467
00:29:47,880 --> 00:29:50,960
Speaker 1: magazine article or something, and it like I sat there

468
00:29:50,960 --> 00:29:52,600
Speaker 1: and like I was thinking about it for a while,

469
00:29:52,920 --> 00:30:00,040
Speaker 1: And honestly, it's because I'm me, Like I'm Georgie and

470
00:30:00,120 --> 00:30:03,560
Speaker 1: like no one is me, and that is why people

471
00:30:03,560 --> 00:30:06,320
Speaker 1: would follow me, because I'm unique in myself.

472
00:30:06,400 --> 00:30:08,800
Speaker 2: I'm very authentic. What you see is.

473
00:30:08,760 --> 00:30:10,920
Speaker 1: What you get, What you hear is what you get,

474
00:30:11,000 --> 00:30:14,080
Speaker 1: Like this is me, and I know that might be

475
00:30:14,200 --> 00:30:17,480
Speaker 1: like and it's also it's like saying, well, there's no

476
00:30:17,560 --> 00:30:20,760
Speaker 1: other me, Like people follow me because I'm me, and

477
00:30:20,800 --> 00:30:22,959
Speaker 1: I feel like some people might think that's super like

478
00:30:23,160 --> 00:30:26,400
Speaker 1: jarring and like, oh, she's so full of herself, but

479
00:30:26,440 --> 00:30:29,920
Speaker 1: like I mean it in the way of like I

480
00:30:29,960 --> 00:30:34,920
Speaker 1: follow people and I feel influenced by people who you

481
00:30:35,000 --> 00:30:39,360
Speaker 1: can just tell they are being their authentic self. And

482
00:30:39,400 --> 00:30:42,680
Speaker 1: that's like, you know this dude I follow on the

483
00:30:42,680 --> 00:30:46,120
Speaker 1: Gram who does these recipes, Like he's just like so

484
00:30:46,520 --> 00:30:49,200
Speaker 1: unique and you can tell he's just like so in

485
00:30:49,320 --> 00:30:53,440
Speaker 1: his power doing his thing and he like loves cooking

486
00:30:54,040 --> 00:30:58,440
Speaker 1: that It's like I enjoy the content because I feel

487
00:30:58,440 --> 00:31:02,680
Speaker 1: that through the screen. And so that's A huge thing

488
00:31:03,040 --> 00:31:06,240
Speaker 1: is you know, when you are trying to establish yourself

489
00:31:06,280 --> 00:31:09,760
Speaker 1: in the space, like yes niche and yes, establish yourself

490
00:31:10,040 --> 00:31:13,160
Speaker 1: as an expert or you know the reason why people

491
00:31:13,160 --> 00:31:19,200
Speaker 1: would follow you, but make sure you're showcasing your uniqueness

492
00:31:19,800 --> 00:31:25,240
Speaker 1: and you as a person and your energy, because that

493
00:31:25,640 --> 00:31:29,080
Speaker 1: is a reason why someone would follow you, just the

494
00:31:29,160 --> 00:31:30,880
Speaker 1: way you show up.

495
00:31:31,200 --> 00:31:32,080
Speaker 2: And you know what I mean.

496
00:31:32,120 --> 00:31:35,800
Speaker 1: There's just like there's certain people on Instagram who you know,

497
00:31:35,880 --> 00:31:39,720
Speaker 1: they might just like do fashion halls or like maybe

498
00:31:39,720 --> 00:31:44,000
Speaker 1: they're a comedian or whatnot, and it's like the actual

499
00:31:44,160 --> 00:31:52,040
Speaker 1: content isn't that amazing or crazy or different, But because

500
00:31:52,120 --> 00:31:55,240
Speaker 1: they are so themselves and they do it in this

501
00:31:55,520 --> 00:31:58,920
Speaker 1: unique way and they have their little spin on things,

502
00:31:59,360 --> 00:32:01,880
Speaker 1: you want to followed them. You don't want to follow

503
00:32:01,960 --> 00:32:04,960
Speaker 1: the next you know, TikTok or real down of them

504
00:32:05,000 --> 00:32:06,200
Speaker 1: doing the exact same thing.

505
00:32:06,080 --> 00:32:08,440
Speaker 2: And you're just like, oh, not interested, do you know

506
00:32:08,440 --> 00:32:08,800
Speaker 2: what I mean?

507
00:32:09,480 --> 00:32:12,760
Speaker 1: And so I think also talking about this whole thing

508
00:32:12,960 --> 00:32:19,720
Speaker 1: of creating a community and creating Yeah, creating a community

509
00:32:20,040 --> 00:32:23,040
Speaker 1: is so much more valuable than just having a lot

510
00:32:23,120 --> 00:32:23,640
Speaker 1: of followers.

511
00:32:23,680 --> 00:32:24,800
Speaker 2: There's a difference.

512
00:32:24,440 --> 00:32:26,720
Speaker 1: There, and I think if you do want to create

513
00:32:26,720 --> 00:32:30,400
Speaker 1: a community. Yeah, you have to be your authentic self.

514
00:32:30,840 --> 00:32:33,920
Speaker 1: You have to realize that there's no competition if you're

515
00:32:33,960 --> 00:32:37,080
Speaker 1: being yourself. That's another thing. Like in the DMS, this

516
00:32:37,120 --> 00:32:39,200
Speaker 1: girl's kind of like, oh, but I just feel like

517
00:32:39,640 --> 00:32:41,760
Speaker 1: she wanted to do something very specific.

518
00:32:41,840 --> 00:32:43,720
Speaker 2: She was a bit spiritual and.

519
00:32:43,560 --> 00:32:47,160
Speaker 1: She wanted to, you know, do crystals and have an.

520
00:32:47,000 --> 00:32:49,680
Speaker 2: Instagram like that. And she's like, oh, but there's just like.

521
00:32:50,360 --> 00:32:54,240
Speaker 1: So many out there, and I'm like, yeah, of course.

522
00:32:54,280 --> 00:32:56,960
Speaker 1: But also if you think about it, there's so many

523
00:32:57,040 --> 00:33:00,120
Speaker 1: influencers out there like me who do a wide variety

524
00:33:00,160 --> 00:33:03,640
Speaker 1: of things. But I still, you know, have this community,

525
00:33:03,720 --> 00:33:04,920
Speaker 1: I still gain followers.

526
00:33:05,320 --> 00:33:06,480
Speaker 2: I'm still doing my thing.

527
00:33:06,600 --> 00:33:09,080
Speaker 1: Like I think, you need to realize when you're being

528
00:33:09,200 --> 00:33:13,960
Speaker 1: yourself and you're in your power and you're in your uniqueness,

529
00:33:14,400 --> 00:33:18,080
Speaker 1: like no one can touch you. There is no competition.

530
00:33:18,560 --> 00:33:20,880
Speaker 1: And you know, like I always say, no one is you.

531
00:33:21,200 --> 00:33:23,960
Speaker 2: That is your power. Use your power.

532
00:33:24,080 --> 00:33:27,960
Speaker 1: So make sure your content isn't just generic like everyone

533
00:33:27,960 --> 00:33:30,960
Speaker 1: else like you think it should be. Make sure you

534
00:33:31,080 --> 00:33:36,200
Speaker 1: keep your you know, spinning there, your authenticity and really

535
00:33:36,240 --> 00:33:38,680
Speaker 1: be yourself because that is going to be a huge

536
00:33:38,720 --> 00:33:43,560
Speaker 1: reason why you have influence over you know someone else

537
00:33:43,680 --> 00:33:47,360
Speaker 1: or not having influence. So, guys, I hope you enjoyed

538
00:33:47,360 --> 00:33:49,040
Speaker 1: this episode.

539
00:33:50,120 --> 00:33:52,160
Speaker 2: Again, a big thank you.

540
00:33:52,120 --> 00:33:55,320
Speaker 1: For the love and support on my bloom collection with

541
00:33:55,400 --> 00:33:58,840
Speaker 1: Pedal and Pup. It's super surreal and yeah, I can't

542
00:33:58,840 --> 00:34:00,920
Speaker 1: wait to see you guys in it. And I'm just

543
00:34:01,040 --> 00:34:04,280
Speaker 1: so bloody grateful to have this community be able to

544
00:34:04,320 --> 00:34:09,200
Speaker 1: do stuff like this. Yeah, I just yeah, I'm super grateful.

545
00:34:09,440 --> 00:34:12,080
Speaker 1: Love you guys, and I will chat to you in

546
00:34:12,160 --> 00:34:13,080
Speaker 1: my next episode.

547
00:34:13,280 --> 00:34:13,879
Speaker 2: Bye for now.

548
00:34:14,440 --> 00:34:17,560
Speaker 1: Thank you for listening for another rn C episode. I

549
00:34:17,640 --> 00:34:20,799
Speaker 1: really appreciate taking the time to be here with me,

550
00:34:21,040 --> 00:34:24,160
Speaker 1: and also for taking the time for yourself. If you

551
00:34:24,200 --> 00:34:28,160
Speaker 1: found this episode helpful, it would be so amazing if

552
00:34:28,160 --> 00:34:30,840
Speaker 1: you shared it on your stories and tagged us, or

553
00:34:30,880 --> 00:34:33,440
Speaker 1: simply just send it on to a girlfriend or family

554
00:34:33,600 --> 00:34:37,600
Speaker 1: member who would benefit from listening. We are an independent

555
00:34:37,719 --> 00:34:41,200
Speaker 1: podcast run by me and my amazing podcast manager, so

556
00:34:41,400 --> 00:34:43,479
Speaker 1: it would mean the world to us if you left

557
00:34:43,480 --> 00:34:47,200
Speaker 1: a review on the Apple podcast app. Also, if you're

558
00:34:47,320 --> 00:34:50,759
Speaker 1: vibing this podcast and the concepts we're chatting about and

559
00:34:50,880 --> 00:34:54,759
Speaker 1: your craving community, please come and join us over at

560
00:34:54,760 --> 00:34:58,920
Speaker 1: the rn C podcast Community Facebook group. Just search rise

561
00:34:59,000 --> 00:35:03,040
Speaker 1: and conquer podcas cast community on Facebook and I will

562
00:35:03,080 --> 00:35:05,640
Speaker 1: be in there to chat to you until next time.