Speaker 1: Hello and welcome to Outspoken. Is your dose of the
Speaker 1: hottest influencer and pop culture news twice a week. I'm
Speaker 1: Sophie Torba and coming up on today's show, did Tammy
Speaker 1: Hembro just soft launch her divorce and a macavoy's strategic
Speaker 1: baby announcement for first three months. After sensationally dethroning Australia's
Speaker 1: most popular influencer, Mikayla Tester has revealed she's leaving Australia
Speaker 1: for good now. Mikayla moves around a lot, but her
Speaker 1: home base has always been Australia and she speaks really
Speaker 1: highly of Australia on her TikTok. But this week she
Speaker 1: told her two point eight million followers that she no
Speaker 1: longer feels safe here and is leaving due to youth crime.
Speaker 1: Let's have a listened to what she said.
Speaker 2: I love Australia. I think it's one of the most
Speaker 2: beautiful countries in the world, but it is just not
Speaker 2: what it.
Speaker 3: Used to be.
Speaker 2: The youth crime in this town where I live is
Speaker 2: so fucking bad and everyone knows where I live and
Speaker 2: I don't want to live. I love Australia. I think
Speaker 2: it's one of the most beautiful countries in the world,
Speaker 2: but it is just not what it.
Speaker 3: Used to be.
Speaker 2: The youth crime in this town where I live it's
Speaker 2: so fucking bad and everyone knows where I live, and
Speaker 2: I don't want to live here anymore. Ushers the truth.
Speaker 2: I don't want to live in Australia anymore. I don't
Speaker 2: feel safe here and every time I move somewhere, people
Speaker 2: find out.
Speaker 4: Where I live.
Speaker 1: This seems to be an issue for a lot of influences.
Speaker 1: It would be really difficult to balance sharing about your
Speaker 1: life and being really open but not giving away where
Speaker 1: you live, particularly for lifestyle influencers who have to share
Speaker 1: within their home.
Speaker 4: Yeah, it does seem to be a growing issue with influencers.
Speaker 4: I mean just this week Chloe Zepp and Mitch Orvial
Speaker 4: announced that they're moving to Newcastle and the reason behind
Speaker 4: that decision was because they were involved in a home
Speaker 4: invasion a couple of years ago because people knew where
Speaker 4: they lived. So they're also looking for a bit more
Speaker 4: privacy now.
Speaker 1: On an international front, UK influencer Saffron Barker recently spoke
Speaker 1: about how her home was robbed while she was on
Speaker 1: a holiday, so it definitely seems to be a growing
Speaker 1: issue for a lot of influencers. Mikayla said that her
Speaker 1: front door at this rental property is made of glass
Speaker 1: and she will often hear people yelling things to her
Speaker 1: from the street. She did say most of the time
Speaker 1: it has actually been supportive, but other times it's been
Speaker 1: degrading comments about her job as a sex worker.
Speaker 4: And it seems like this type of behavior almost turned
Speaker 4: Mikayla into a bit of a recluse because during the
Speaker 4: whole Anna poul saga earlier this year, she didn't leave
Speaker 4: her house.
Speaker 1: Yeah, she really bunkered down at home. The thing is,
Speaker 1: she has received such an outpouring of support for speaking
Speaker 1: out against the polls and also she's now seen as
Speaker 1: this person who's advocated for sexual assault victims. But that
Speaker 1: being said, even though it's all positive, she will attract
Speaker 1: a lot more attention now when she's out in public
Speaker 1: because she's so well known. And the thing that would
Speaker 1: make it quite uncomfortable for her is she has bared
Speaker 1: a lot of her soul online due to this Anna
Speaker 1: pol stuff. She has opened up about the abuse that
Speaker 1: she has allegedly suffered at the hands of Adams Paul
Speaker 1: and it would be hard to guy in public knowing
Speaker 1: that everyone knows your business. You would feel like everyone
Speaker 1: was looking at you and people were talking about you,
Speaker 1: even if that wasn't necessarily the case.
Speaker 4: Yeah, I think she'll be able to keep a lower
Speaker 4: profile overseat. It also means there's less chance of her
Speaker 4: running into the polls.
Speaker 1: Well, that's the thing. They all still live on the
Speaker 1: Gold Coast, and even though they do spend a lot
Speaker 1: of the year traveling, there is the off chance they
Speaker 1: would run into each other.
Speaker 4: I mean, I suppose they socialize in similar circles as well.
Speaker 4: I was really surprised to hear she's moving to Germany,
Speaker 4: mainly because that's where the Paul family is originally from.
Speaker 4: They've been spending a lot of time there.
Speaker 1: Yeah, I mean, I guess maybe she fell in love
Speaker 1: with the country when she traveled there with them a lot.
Speaker 1: She said, she already has a unit in Frankfurt and
Speaker 1: she's also been learning German for the past three years.
Speaker 1: I was more surprised to find out that she's not
Speaker 1: moving to the US, as that's where her fiance Max
Speaker 1: is from, and she has always gushed about how much
Speaker 1: she loves America and would love to be their full time.
Speaker 1: I wonder if there's been some issues with her visa.
Speaker 5: Yeah.
Speaker 4: Well, recently she was talking about how her and Max
Speaker 4: had been kind of arguing about whether they were going
Speaker 4: to live in Australia or the US, and he really
Speaker 4: wants to go back and be with his family. I'm
Speaker 4: wondering if that will happen when they finally get married.
Speaker 4: She's got a green card.
Speaker 1: Yeah, I definitely think they're waiting to get married before
Speaker 1: making the move to the US. Now, after sharing the
Speaker 1: news that she's leaving Australia, Mikayla decided to put up
Speaker 1: a house tour and I have to say the rental
Speaker 1: that she has been living at for the past few
Speaker 1: years is absolutely epic. It looks like a literal Pinterest
Speaker 1: board and unsurprisingly this house is available for photo shoots.
Speaker 1: It had this real Moroccan vibe to it. It was massive.
Speaker 4: I feel like I know her bedroom very well because
Speaker 4: that's where she shot five hours of her YouTube expose
Speaker 4: on Anna poul. It almost to me looked like a
Speaker 4: Barley villa that she was staying a well.
Speaker 1: I got a bit of flat because when I recently
Speaker 1: shared that Mikayla tester was wearing triangle bikinis. I said
Speaker 1: that she shared a photo from her holiday in Bora Bora,
Speaker 1: but it was actually a photo from her house. So
Speaker 1: from in front of her pool, which literally looks like
Speaker 1: a villa, it is the most stunning backyard.
Speaker 4: How much does this place cost?
Speaker 1: Well, unsurprisingly, it does cost a lot of money. So
Speaker 1: her rent is two seven hundred dollars a week. She
Speaker 1: revealed that to a follower. So a lot of followers
Speaker 1: were doing the sums and saying, well, that's one hundred
Speaker 1: and eighteen eight hundred dollars a year just on rent.
Speaker 4: Oh, I'm guessing she's making bank on her OnlyFans, and
Speaker 4: it's probably not that much for her. Yeah.
Speaker 1: A follower did point out though, that while this house
Speaker 1: was incredible, there was a rather awkward set up in
Speaker 1: the bathroom. So the bathroom had no door that blocked
Speaker 1: off the toilet.
Speaker 4: Oh, I hate that.
Speaker 1: She said that it meant that she and her fiance
Speaker 1: Max got to know each other very well, very quickly.
Speaker 3: I've just been dealing with some heavy stuff and I
Speaker 3: feel like people can tell.
Speaker 1: It appears Tammy Henbury is a step closer to confirming
Speaker 1: her breakup with Matt Szakowski. On Tuesday, the OJI Australian
Speaker 1: influencer broke down in tears, admitting to her seventeen million
Speaker 1: followers that she's dealing with something heavy. Kate, the writing
Speaker 1: has been on the wall for a couple of months now,
Speaker 1: surely this is confirmation. It really felt like a divorced
Speaker 1: soft launch, and this is coming off the back of
Speaker 1: months of bizarre behavior. Tammy and Matt couldn't make it
Speaker 1: any clearer that they're living in separate states, they haven't
Speaker 1: appeared on each other's socials.
Speaker 4: Then there's a constant unfollowing and re following, and Tammy
Speaker 4: ramped it up further this week, posting more cryptic clues.
Speaker 4: So last week she was singing to get Away Car
Speaker 4: by Taylor Swift and this week she was singing to
Speaker 4: man Child by Sabrina Carpenter. Here's a clip of the lyrics.
Speaker 4: She was singing to.
Speaker 3: My boys and I did.
Speaker 1: Get an a lie mo man, I'll in competition.
Speaker 2: I swear they choose me.
Speaker 3: I'm not using them.
Speaker 1: It's absolutely iconic because Sabrina Carpenter actually ended up re
Speaker 1: sharing this clip.
Speaker 4: Now, if the message wasn't clear enough, there On Monday night,
Speaker 4: Tammy shared a very telling quote that said, when something
Speaker 4: feels off, it is, and she added underneath a woman's intuition.
Speaker 1: You know you're deep in your breakup phase when you're
Speaker 1: searching quotes like this on Instagram and doing the reshare,
Speaker 1: don't you I know? Now?
Speaker 4: Tammy's appearance on an Instagram story on Tuesday morning was
Speaker 4: the real nail in the coffin. So she started out
Speaker 4: chatting to the cameras she made breakfast, and from the
Speaker 4: get go she seemed really flat And I originally thought
Speaker 4: it was one of those fake chats influencers do when
Speaker 4: they need to plug their products, and maybe that's what
Speaker 4: it actually was to begin with, because she started plugging
Speaker 4: a supplement brand and a fitness app. However, when she
Speaker 4: sat down with her breakfast, things got real. So Tammy
Speaker 4: thanked her followers for their support and conceded that she's
Speaker 4: been going through a difficult time. Here's what she said.
Speaker 3: I also just want to jump on and say like
Speaker 3: thank you to everyone because I've just been dealing with
Speaker 3: some heavy stuff and I feel like people can tell,
Speaker 3: like I definitely don't like to like pretend I'm okay
Speaker 3: when I'm notn I feel like I have been to
Speaker 3: do that for a little while, because you know, I
Speaker 3: have so much that I have to focus on, but
Speaker 3: I just feel like it's doing me more harm than good.
Speaker 3: I just want to say thank you. I am, you know,
Speaker 3: feeling positive today. And you know, I don't really like
Speaker 3: to talk too much about stuff like when I'm in
Speaker 3: the midst of it, just because it can feel like
Speaker 3: it can put even like more pressure and feel even
Speaker 3: more overwhelming. So I just want to like go with
Speaker 3: emotions of it all kind of thing, and then you know,
Speaker 3: talk about it at some point later when you are
Speaker 3: oh my gosh, I'm trying to do this without like,
Speaker 3: because when you are dealing with things, whatever it may be,
Speaker 3: whether works, just have to get your personal life, just
Speaker 3: own personal internal struggles or whatever it may be. I
Speaker 3: feel like having an online community like you guys just
Speaker 3: is really helpful and just makes.
Speaker 1: You feel Now. It was at that point that the
Speaker 1: Instagram story cut out, and I think it's quite clear
Speaker 1: that things to Scott too much for Tammy. It looked
Speaker 1: like she was about to break down in tears, and
Speaker 1: rather than returning on camera, Tammy wrote on her Instagram story. Sorry, guys,
Speaker 1: couldn't get through it with crying face emojis. What I'm
Speaker 1: trying to say is I really appreciate you all, and
Speaker 1: especially when you're going through something, having an online community
Speaker 1: like you guys can really just help to make you
Speaker 1: feel less alone. So I really appreciate that, and I
Speaker 1: don't take that for granted. And I love you all
Speaker 1: so much.
Speaker 4: Now, there will be some naysayers that'll say Tammy didn't
Speaker 4: specify that she was talking about her marriage, and maybe
Speaker 4: something else is troubling her. I personally am ninety nine
Speaker 4: percent sure that this is about Matt.
Speaker 1: Well, that's the thing. We shared this on our TikTok
Speaker 1: and also our Instagram, and there were a couple of
Speaker 1: Tammy followers who were saying, there's potentially a lot of
Speaker 1: things that she could be talking about. I mean, recently
Speaker 1: last week we touched on her scandal involving the camels
Speaker 1: in Egypt. There's also been some dramas surrounding her brother.
Speaker 1: There has been a lot going on, but I think
Speaker 1: it is quite clear that this is about her relationship
Speaker 1: breakdown with Matt.
Speaker 4: I mean, the timing of it all was very telling.
Speaker 4: I think that this is her way of addressing the
Speaker 4: Matt situation ahead of some big milestone events. So Tammy
Speaker 4: spoke about how it's her daughter Posey's third birthday on
Speaker 4: the weekend and she's holding a birthday party. Matt also
Speaker 4: has a big birthday coming up. He's turning thirty on
Speaker 4: the third of July, and he spoke about having a
Speaker 4: Christmas in July themed party months ago, so he's already
Speaker 4: been away for Tammy and Wolfe's birthday as well as Easter.
Speaker 4: I think that it's at this point she's really had
Speaker 4: to come out and say, look, something's not quite right,
Speaker 4: and it seems like she is following a very similar
Speaker 4: strategy to how she dealt with her breakup from her
Speaker 4: former fiance Matt Paul. The other Matt Matt Paul suddenly
Speaker 4: was nowhere to be seen and basically just got phased
Speaker 4: out of her social media very slowly. And this is
Speaker 4: despite the fact that the couple had just welcomed their
Speaker 4: daughter Posey together and Tammy basically didn't say anything until
Speaker 4: it was so obvious that she didn't really need to
Speaker 4: make this huge announcement. Yeah, and this is totally what's
Speaker 4: happening at the moment. I mean, she said herself she
Speaker 4: doesn't like talking about things when she's in the midst
Speaker 4: of them happening, so I think that when maybe things
Speaker 4: have calmed down, she will address it. I'm interested, though,
Speaker 4: because I've read her book and she spoke about how
Speaker 4: she's never going to go into the details about her
Speaker 4: breakups with Rhyese Hawkins and Matt Paul because she has
Speaker 4: children with them, But she doesn't have children with Matt Sakowski.
Speaker 4: So I wonder if that will change her approach about
Speaker 4: dishing the dirt.
Speaker 1: Oh. I hope she goes in hard. I would love
Speaker 1: to hear what has really been going on. There has
Speaker 1: been a bit speculation that the couple can't actually announce
Speaker 1: their separation due to their deal with Vogue, so they
Speaker 1: exclusively gave the publication their wedding story back in November
Speaker 1: last year.
Speaker 4: I highly doubt it. I don't think Vogue has the
Speaker 4: power to put these types of things into a contract.
Speaker 4: I mean TV shows like The Bachelotte can because that's
Speaker 4: how the couple met, and they signed contracts before they
Speaker 4: go on and find the love of their life.
Speaker 1: I think it's more that Tammy and Matt would be
Speaker 1: trying to save face. They know that if they come
Speaker 1: out and that their marriage only lasted three months, it
Speaker 1: looks way worse than if they can say that this
Speaker 1: marriage lasted a year or eight months or whatever it
Speaker 1: may be. Yeah, it's pretty interesting because Influence Updates AU
Speaker 1: put a post up about what Tammy said, and Tammy's
Speaker 1: best friend Isabelle Laws liked it. I mean that speaks
Speaker 1: volumes to me. Yeah, I am wondering if perhaps Tammy
Speaker 1: and Matt finalized things on the weekend, because it does
Speaker 1: appear as though Matt flew into the Gold Coast because
Speaker 1: he shared that he was at a Gold Coast brewery
Speaker 1: watching the footy, as he seems to be doing a
Speaker 1: lot of. Tammy also posted around the same time with
Speaker 1: a face mask on asking for documentary recommendations, so they
Speaker 1: weren't spending time together, but perhaps they had a prior
Speaker 1: meetup to iron out a few of the things going on.
Speaker 4: I mean, Matt has been lying pretty low on socials.
Speaker 4: He did the most horrendous ad I've ever seen. Actually,
Speaker 4: that's a lie. He also did one for Koala Mattresses recently,
Speaker 4: and it was so bad that it got over one
Speaker 4: million views on TikTok because everyone was shitcanning it in
Speaker 4: the confin.
Speaker 1: Now he's ad for the numbing cream for his tattoo
Speaker 1: removal on his arms. That was very borrow.
Speaker 4: Sorry, there's been a string of really bad ads anyway.
Speaker 4: His most recent ad was promoting a shower caddy, which
Speaker 4: made me laugh and I need to throw to the
Speaker 4: audio to give it justice.
Speaker 5: Introducing the tool Wall by Tooler Trees. If you're in
Speaker 5: need of a stylish slik shower caddy like myself, well
Speaker 5: look no further because the Toolwall is for you. The
Speaker 5: Toolwall is a shower caddy, but better. It holds up
Speaker 5: to five kilos and has five hooks for storage, so
Speaker 5: you can store all of your essentials. This is the
Speaker 5: ultimate grooming station. It keeps all of your products and
Speaker 5: tools in the same spot. It's easy to set up
Speaker 5: and even easier to use.
Speaker 4: I can't believe this man has a podcast like an
Speaker 4: audio platform like. His voiceovers are so bad.
Speaker 1: If this isn't a big enough sign that they're getting
Speaker 1: a divorce, I don't know what is. Because he's obviously
Speaker 1: desperate for cash and he needs to do the attack.
Speaker 4: He adds, it's so bad. Now someone commented under the video,
Speaker 4: notice the left hand is hiding, to which Matt replied, okay,
Speaker 4: Sherlock Holmes, I actually don't shower with my ring on,
Speaker 4: but that's none of your business now. There was a
Speaker 4: bit of a back and forth, and Matt hit back
Speaker 4: to the commenter, saying that they had a sad life
Speaker 4: caring about other people's relationships.
Speaker 1: Again, why is he responding? It seems like he's desperate
Speaker 1: to build up some engagement on this post because it
Speaker 1: is an ad.
Speaker 4: But do you notice none of them ever shut it
Speaker 4: down and say we are still together? They just leave it.
Speaker 1: Well, it's fantastic for their engagement. People want to go
Speaker 1: and check out their pages. I know I'm constantly looking
Speaker 1: at Tammy's page to see if she's taken down missus
Speaker 1: Zakowski from her bio and to see if she's following Matt. Yes,
Speaker 1: I am one of those sad people, but I say
Speaker 1: it is for my job, but this is the best
Speaker 1: way to attract people's attention. I mean, if Tammy Hembro
Speaker 1: didn't have as many relationship breakdowns as she has had,
Speaker 1: I don't think she would still be so relevant. I mean,
Speaker 1: no one is tuning in for the constant stream of
Speaker 1: ads about Tammy Fit or Saski or all this new
Speaker 1: supplement's company.
Speaker 4: Just back to Matt's hands for a second. I was
Speaker 4: listening to a pre recorded episode of his podcast Where's
Speaker 4: Your Head At? And he went on this rant about
Speaker 4: how nice his hands are and that they look really manly.
Speaker 4: I was like, Oh, it was so cringe.
Speaker 1: Now is he playing up his wrestler character there? Because
Speaker 1: listeners will remember a couple of weeks ago that we
Speaker 1: spoke about how Matt is into amateur wrestling and a
Speaker 1: few years ago he played a character who had apparently
Speaker 1: won the genetic lottery or is that just him?
Speaker 4: That's just him? It actually reminded me of that Seinfeld
Speaker 4: episode where George becomes a hand model and.
Speaker 1: Ends up burning them.
Speaker 4: Now back to Tammy. Do you think her breaking down
Speaker 4: on Instagram this week could be a little bit of
Speaker 4: damage control? Also for not showing up at a supplement
Speaker 4: brand's activation, because on Friday night her and a sisters
Speaker 4: flew out to Sydney and they were meant to be
Speaker 4: hosting this activation for their supplement brand Selfish at Bondai. Now,
Speaker 4: the trip didn't really get off to a good start
Speaker 4: because their flight was delayed and they ended up arriving
Speaker 4: at their hotel to find that it had a nightclub
Speaker 4: underneath it, which wasn't really conducive with them having to
Speaker 4: get up at five am. Now, Tammy was supposed to
Speaker 4: lead a workout on Bondai Beach with one hundred Lucky
Speaker 4: competition winners. However, she didn't show up and her manager
Speaker 4: told fans she was feeling unwell and wouldn't be attending.
Speaker 4: Emily and Amy still appeared though, and according to people
Speaker 4: who attended the event, they just didn't have the same
Speaker 4: pulling power as Tammy, so there really weren't that many
Speaker 4: people there.
Speaker 1: I was surprised to see how empty it was. If
Speaker 1: you think back to the crowds that Anna Paul drew
Speaker 1: when she did a shopping center appearance, it was nothing
Speaker 1: on that, even.
Speaker 4: Her appearances with high Smile. I remember she did one
Speaker 4: before Taylor Swift's errors to her and it was absolutely packed.
Speaker 4: They had security guards there. It appears that Tammy made
Speaker 4: an appearance at the end of this event so that
Speaker 4: she could appear in the promotional photos, and fans were
Speaker 4: less than impressed with this event. Many people complained about
Speaker 4: the lack of products on offer to taste, as well
Speaker 4: as the fact that hats were given out as prizes,
Speaker 4: and one fan shared that they were so upset because
Speaker 4: they spent one hundred dollars on an Uber to get
Speaker 4: to Bondi and didn't even get to take home a
Speaker 4: sample of the rotein powder. The only thing that they
Speaker 4: got was a hat.
Speaker 1: I don't know if you'd want to be wearing one
Speaker 1: of those hats. They have been compared to Donald Trump's
Speaker 1: Maga hats, so it's probably not the best look. Do
Speaker 1: we think that Tammy Hembrew was legitimately sick because Michael
Speaker 1: bullshit on that.
Speaker 4: There's a rumor going around that perhaps she met up
Speaker 4: with Matt the night before. I don't know how Matt
Speaker 4: was suddenly in Sydney. He lives in Melbourne, so it
Speaker 4: might be a little bit of a stretch. Maybe she's
Speaker 4: just going through it at the moment.
Speaker 1: Can you imagine how pissed off her sisters would have
Speaker 1: been because that would have put so much extra pressure
Speaker 1: on them and is just so obvious, particularly when there's
Speaker 1: a cool time of five am. I'm sorry the person
Speaker 1: is not sick. They either just don't want to get up,
Speaker 1: don't want to face it, or something is going on
Speaker 1: in their personal life.
Speaker 4: Well, Tammy does have a chance to redeem herself this weekend.
Speaker 4: So in Brisbane, Selfish is doing another pop up in
Speaker 4: the Queen Street Mall. I'll be interested to see how
Speaker 4: that one goes there.
Speaker 1: The two life again so good.
Speaker 5: In scrass It's your Birthday.
Speaker 4: After keeping followers in suspense for almost a week, Anna
Speaker 4: McAvoy finally announced the arrival of her baby boy and
Speaker 4: his much anticipated name. The reality contestant turned fake Tan
Speaker 4: entrepreneur cleverly took advantage of the peak engagement, simultaneously dropping
Speaker 4: baby updates alongside details of a new product launch. So,
Speaker 4: despite building up the hype, sadly, Anna was pipped at
Speaker 4: the post when it came to the name.
Speaker 1: Reveal That's right. Instagram account influencer updates Au received a
Speaker 1: rather strong tip off about the baby name on Friday night,
Speaker 1: and she decided to share it with her subscribers. So
Speaker 1: in the post, the watchdog account also revealed that Anna
Speaker 1: had most likely given birth to her baby boy a
Speaker 1: week earlier because a handful of followers had spotted them
Speaker 1: out and about now. The Instagram story revealing the name
Speaker 1: didn't last long and was removed about half an hour later.
Speaker 1: My guess is that Anna or her husband Michael reached
Speaker 1: out to Amber demanding that she take it down.
Speaker 4: I mean, I can understand that she's waited so long,
Speaker 4: and she has really been trying to pump it up,
Speaker 4: because leading into her birth, she was asking followers to
Speaker 4: guess the name, and she kept talking on her podcast
Speaker 4: about how no one had guessed it right now. The
Speaker 4: tip off ended up being bang on. On Sunday night,
Speaker 4: the couple revealed they named their son Swede Ashton Staples,
Speaker 4: sharing a cute photo of his little foot, as well
Speaker 4: as a family snap following the sea section. Note have
Speaker 4: you ever seen such a glamorous sea section photo? Like,
Speaker 4: I'm feeling a bit of pressure here because I'm not
Speaker 4: long away from him having my sea section, and I'm like,
Speaker 4: holy fuck.
Speaker 1: They looked incredibly glamorous.
Speaker 4: Oh, she looked absolutely stunning. I thought the same thing.
Speaker 4: I mean, it made me pissed off because I was like,
Speaker 4: I looked like shit, I looked like a foot, had
Speaker 4: no map on, no town, I had no Goldiebee tan on.
Speaker 4: I think most of us probably look I know, but
Speaker 4: I mean, let's be fair, she is a model.
Speaker 1: Yeah. Now, in the comments section of this name announcement,
Speaker 1: a follower shared their disappointment, writing, fortunately someone ruined it
Speaker 1: and commented on your last post revealing his name beautiful name.
Speaker 1: Though now I want to point out that that wasn't
Speaker 1: Amber from influencer Updates AAU, but presumably one of her
Speaker 1: subscribers who was commenting the name on Anna's page. Anna
Speaker 1: ended up responding to that comment, writing, I know with
Speaker 1: a crying face and broken heart emojis. It did make
Speaker 1: me feel quite sad for her, as you say, Kate,
Speaker 1: because revealing your child's name it must be such a
Speaker 1: special moment and one that they have waited for for
Speaker 1: quite some time.
Speaker 5: Yeah.
Speaker 4: I think it's a double whemy in this case as well,
Speaker 4: because she was really trying to get engagement off it,
Speaker 4: and particularly because it's a very unusual name. So I
Speaker 4: personally was quite surprised when I heard it. Everyone knows
Speaker 4: I love traditional name, so Swade is never really going
Speaker 4: to be, you know, up there on my list. Each
Speaker 4: to their own. But I did see someone point out
Speaker 4: that it sounded like a Bets and Bets winter collection. Yeah,
Speaker 4: but Swede's.
Speaker 1: Staples like, Oh, I really don't think that this was
Speaker 1: the name revealed that she was hoping for. And I
Speaker 1: don't think she quite anticipated the wave of negativity that
Speaker 1: was set to come her way, because quite a number
Speaker 1: of animal activists weighed in questioning why she would name
Speaker 1: her son after such a cruel practice. One follower wrote,
Speaker 1: if people knew how cruel Swede is, no one would
Speaker 1: want to name a newborn baby with that horrible name.
Speaker 1: It's associated with evil. Bainly from Warrior for Animals, who
Speaker 1: we spoke about on last week's episode in relation to
Speaker 1: Tammy's camel incident, he shed his thoughts, writing, terrible name
Speaker 1: for many reasons, but particularly concerning a Swede is animal skin,
Speaker 1: and her son could become uncomfortable with that due to
Speaker 1: becoming concerned about animal welfare a Vegan fashion week banning
Speaker 1: animal skin. It is a name that if the child
Speaker 1: grows up to have values against that material will make
Speaker 1: them feel uncomfortable. It's like naming a child Bacon but
Speaker 1: then becoming a vegan or deciding to be Muslim.
Speaker 4: I think it was a case of bad timing for
Speaker 4: Anna macavoy, coming off the back of all the animal
Speaker 4: activists focusing on Tammy hem Bro's behavior in Egypt. I
Speaker 4: think maybe she wouldn't have got this outpouring of negativity
Speaker 4: if you know, they hadn't been watching so closely. There's
Speaker 4: also been a lot of discussion and debate around her
Speaker 4: strategy for sharing this birth announcement, particularly because she has
Speaker 4: been doing it alongside continual promotions around her fake tanning company,
Speaker 4: Goldie b. I mean, for influencers, name reveals and birth
Speaker 4: announcements are huge business. These occasions are always going to
Speaker 4: deliver and influencer their biggest engagement boost, and ultimately it's
Speaker 4: going to lead them to having more followers and increasing
Speaker 4: their revenue. It has been very clear through Anna's pregnancy
Speaker 4: that she is keen to move into this motherhood space.
Speaker 4: She's released a mothering podcast. The majority of her content
Speaker 4: when you look at TikTok is all around her pregnancy.
Speaker 4: And I know that a lot of women and a
Speaker 4: lot of our listeners who are pregnant have really enjoyed
Speaker 4: following her journey, and she's been quite successful at sharing
Speaker 4: this type of content, and I think it has been
Speaker 4: really fascinating to watch the way that she has chosen
Speaker 4: to roll out this birth announcement because she's probably one
Speaker 4: of the first Ossie influences I've seen bread crummet to
Speaker 4: this extent. Sarah's Day was a fiend for this when
Speaker 4: she gave birth to her first son, Fox around six
Speaker 4: years ago. But more recently influences have been doing pared
Speaker 4: back birth announcements, and I think it's because it's a
Speaker 4: bit taboon now to be seen to be exploiting the
Speaker 4: birth of your child and exploiting that child, well, it's
Speaker 4: seen as being a bit opportunistic and as if you're
Speaker 4: trying to push your own agenda and your own brand
Speaker 4: now getting into the way that Anna shared her announcement.
Speaker 4: It first started last week when she shared a video
Speaker 4: of herself being wheeled in for her cesarean and in
Speaker 4: the clip, she minded to the viral song oh my God,
Speaker 4: I'm having a baby, and she captured the post it's
Speaker 4: happening now. The next day, she then uploaded another reel
Speaker 4: where she and her husband transition from their clothes into
Speaker 4: their hospital gown and she captioned its c section incoming now.
Speaker 4: It was another further three days before she actually announced
Speaker 4: her son's safe arrival, writing here he is our.
Speaker 1: Greatest love Now. In this video, she shared close up
Speaker 1: shots of Swede's lips, and I have to say, this
Speaker 1: baby looks absolutely gorgeous. His lips are enormous. He looks
Speaker 1: like a model baby. He's stunning.
Speaker 4: Yeah, they really stood out to me as well, I
Speaker 4: suppose because they were the focus of the video. It's
Speaker 4: interesting that she's not showing his face. I wonder if
Speaker 4: that will continue.
Speaker 1: Yeah, we did have to wait a further twenty four
Speaker 1: hours after that post before we got the big name reveal,
Speaker 1: which attracted twenty eight thousand likes, the most out of
Speaker 1: any of her posts. And what has been really interesting
Speaker 1: throughout this drip feeding of this baby news is that
Speaker 1: Anna has been making sure to simultaneously share posts about
Speaker 1: her business's new product, which is conveniently launching on the
Speaker 1: fifteenth of June, so in a few days. As we said,
Speaker 1: she does own a fake tan company and they are
Speaker 1: launching a new ground dul tanner, And it's been a
Speaker 1: bit of an ad sandwich. So, for instance, when Anna
Speaker 1: finally shared her son's name, she reshared that post to
Speaker 1: her Instagram story and wrote his name is dot dot dot,
Speaker 1: So that Instagram story would have attracted a lot of
Speaker 1: views and a lot of attention. It was then followed
Speaker 1: immediately by a slide which provided an early access link
Speaker 1: to her new gradual tanner. She then fothered it up
Speaker 1: by resharing another family snap to her Instagram story, and
Speaker 1: it was then immediately followed by another screenshot of a
Speaker 1: positive review about GOLDIEB.
Speaker 5: Yeah.
Speaker 4: I noticed this too, and I found it quite overt
Speaker 4: like I've never seen an influencer do it that obviously before.
Speaker 1: We've had quite a few listeners writing in saying that
Speaker 1: they felt a bit icky about it, and originally I
Speaker 1: did too, until I really sat with it and I thought,
Speaker 1: why do I feel this way? And it actually made
Speaker 1: me change my opinion because Anna is a new mum
Speaker 1: who is embarking on maternity leave, and anyone who runs
Speaker 1: their own business and is forced to take government funded
Speaker 1: maternity leaf knows that the pay is very minimal. It
Speaker 1: is a struggle to live off that paycheck. I was
Speaker 1: really shocked to see how little women receive, particularly when
Speaker 1: you consider that women giving birth before the first of
Speaker 1: July also receive no payment towards their super during that time,
Speaker 1: which is just so disgusting.
Speaker 4: I do want to point out though it's progressively getting better,
Speaker 4: like it's a very positive step that super will now
Speaker 4: be included as of July one, twenty twenty five.
Speaker 1: I just think it's absolutely ridiculous, though, that women on
Speaker 1: maternity leave are being paid minimum wage when you consider
Speaker 1: how high mortgages are and how ridiculous the cost of
Speaker 1: living is at the moment, and it just made me think,
Speaker 1: why is it a bad thing that Anna is hustling
Speaker 1: and hustling hard in the lead up to her birth.
Speaker 1: I actually think it's a really savvy business move from her,
Speaker 1: because why wouldn't you strike when you know that you
Speaker 1: have optimal eyeballs on your page and interest in what
Speaker 1: you're doing. And I think with the influence of landscape
Speaker 1: being so overseatactuated, we're really living in a time where
Speaker 1: there's a real disparity between what influences are earning. And
Speaker 1: for Anna, when you look at where she lives, she
Speaker 1: lives in a fairly modest apartment. I would assume that
Speaker 1: she's not making megabucks off her influencer career. I mean,
Speaker 1: she'd be making decent money, but not amazing money. And
Speaker 1: I think it is so hard for mums to keep
Speaker 1: their businesses and side hustles going during the early stages
Speaker 1: of motherhood, So why not utilize your social media following
Speaker 1: at the most optimal time for you.
Speaker 4: I mean, so if you're about to embark on maternity leave.
Speaker 4: I have experienced it recently and we both own businesses.
Speaker 4: It's bloody difficult, and I think if a male was
Speaker 4: doing this, people wouldn't even notice it. They'd be like whatever.
Speaker 4: But I think we do hold women to a certain account,
Speaker 4: particularly when they become mums, because it's like, well, how
Speaker 4: dare you use this beautiful moment as a chance to
Speaker 4: plug your business? But guess what, She's trying to earn
Speaker 4: money to look after her baby. And I think it's
Speaker 4: pretty clever the way she has been plugging her brand.
Speaker 4: I have been on the about purchasing it myself, and
Speaker 4: some of the reviews I'm like, well, maybe I will
Speaker 4: pull the trigger.
Speaker 1: Yeah, And the tactic does seem to be working for
Speaker 1: her because over the last thirty days, her following has
Speaker 1: grown by three two hundred followers.
Speaker 4: Let's get into our Friday debrief and Sophie, I'm getting
Speaker 4: really sad because this is your last podcast episode before
Speaker 4: you give birth.
Speaker 1: It feels so weird, like it's all coming around so quickly.
Speaker 1: And I think because Amy's been on leave and I've
Speaker 1: been really tuned into both of the businesses and it's
Speaker 1: taken up all of my attention. I've almost forgotten that
Speaker 1: I'm about to have a baby. So I don't like
Speaker 1: letting go of the podcast. I just I feel a
Speaker 1: bit emotional that I'm not going to be able to
Speaker 1: be on the mics for a couple of weeks. I
Speaker 1: am hoping that I'm going to be able to make
Speaker 1: some cameo appearances and pop up here and there along
Speaker 1: the way. We actually did splash out and buy a
Speaker 1: recorder each, so now we've got a separate recorder out
Speaker 1: of house, which we should have done bloody years ago,
Speaker 1: particularly maybe Kate when you had Jack, because it's been
Speaker 1: so much easier to record from home.
Speaker 4: Yeah, I think that's going to be a game changer
Speaker 4: for us. Now we just need to sync up all
Speaker 4: of the boys' naps. Yeah, and we'll be fine. We
Speaker 4: won't even know slit piece of Pits, I'm sure not.
Speaker 1: But yeah, I am really excited for the next couple
Speaker 1: of weeks. A little bit scared, but I think it
Speaker 1: will be really exciting and I can't wait to meet
Speaker 1: my little boy.
Speaker 4: Well, I actually have my little boy sitting on my
Speaker 4: lap at the moment because we are recording from home
Speaker 4: and someone had to get up from their nap, so
Speaker 4: he is absolutely loving trying to grab the microphone off me. Definitely,
Speaker 4: I don't think we can record when they are awake,
Speaker 4: because this is quite difficult. But I have Jack's first
Speaker 4: birthday party this weekend and I am so excited for it.
Speaker 4: I've been making lollibags. I'm set to make the cake
Speaker 4: today and I've decided to make the Teddy Bear cake
Speaker 4: from the Women's Weekly Cookbook, and the other day I
Speaker 4: picked up this big cake board to put it on.
Speaker 4: I've got all the lollies ready to go. I have
Speaker 4: actually been eating some of them, so I might have
Speaker 4: to do a restock, but I'm just so excited. I've
Speaker 4: always dreapt of the moment to make my son's first
Speaker 4: birthday cake, so it's very well.
Speaker 1: I feel like there's going to be some meltdowns tomorrow
Speaker 1: because I don't think that that is an easy cake
Speaker 1: to make. You did ask me whether you should do
Speaker 1: the one or the Teddy Bear. My vote was for
Speaker 1: the one because you're trying to avoid any mistakes. But no,
Speaker 1: I'm really excited for Jack's birthday. Well, the one can
Speaker 1: always be a backup, so if I do end up
Speaker 1: posting a photo of the one cake, that's what happened.
Speaker 4: It hasn't worked out well.
Speaker 1: I think that is all we have time for today.
Speaker 1: Thank you so much for joining us for this episode.
Speaker 1: I will be being on the Mac with everyone, but
Speaker 1: hopefully I will be back soon, especially to share my
Speaker 1: birth episode, which I'm sure we'll record in the not
Speaker 1: too distant future. But thank you again for joining us.
Speaker 1: This episode was recorded on the traditional land of the
Speaker 1: Ghana people of the Adelaide Planes. We pay respect to
Speaker 1: Elder's past and present
Speaker 4: A