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Speaker 1: Get a. I'm Lala Berry, nutritionist, author, actor, TV presenter,

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Speaker 1: and professional overshaer. This podcast is all about celebrating failure

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Speaker 1: because I believe it's a chance for us to learn,

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Speaker 1: grow and face our blind spots. Each week, I'll interview

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Speaker 1: a different guest about their highs as well as their lows,

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Speaker 1: all in a bid to inspire us to fearlessly fail. Hello,

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Speaker 1: pod family. I wanted to say, pod kidlets, we have

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Speaker 1: a really exciting app today, And this took a little

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Speaker 1: bit of arm twisting. If I'm honest, I know Claire

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Speaker 1: won't mind me saying that. Now. Claire Asario is essentially

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Speaker 1: who I work with quite closely on any kind of

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Speaker 1: brand partnership with my Potter Rooney, feel usly failing, So

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Speaker 1: I said to Claire, I was like, can we do

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Speaker 1: an app about podcasting? One oh one? Formatting, longevity, common mistakes,

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Speaker 1: what keeps the pod spark alive? The future of podcasting,

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Speaker 1: advice for green podcasters. Separate to this, I coach people

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Speaker 1: on podcasting and so these are questions I get asked

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Speaker 1: all of the time. It was really cool to see

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Speaker 1: it through Claire's lens because her and I come to

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Speaker 1: podcasting through different not perspectives, well, yes, perspectives exactly so,

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Speaker 1: because Claire kind of has a very like I don't

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Speaker 1: want to say broad, but she is in charge of

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Speaker 1: strategizing senior podcast partnerships. She's a senior podcast manager. She

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Speaker 1: works closely with Talent branded content partnerships, so she's kind

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Speaker 1: of got that hat and brain on, whereas I'm looking

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Speaker 1: for an epic voice, an epic story, how someone spark

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Speaker 1: or passion. So it was really really cool to just

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Speaker 1: have an honest chat with Claire about podcasting today where

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Speaker 1: she sees it going, what she thinks works. And it

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Speaker 1: was just nice to see this side of Claire as

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Speaker 1: well because we worked together professionally, but this kind of

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Speaker 1: felt like two mates hanging out, and we did. If

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Speaker 1: you listen to the pod on Friday, we caught up

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Speaker 1: the day before and really brainstormed and fleshed out this

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Speaker 1: episode ahead of recording, which you often for those that

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Speaker 1: are pod hosts listening, you don't often get the luxury

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Speaker 1: of doing that. You don't always get to have a

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Speaker 1: pre interview with a guest, sometimes totally, but not always.

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Speaker 1: So Claire gave me a lot of time. So thank

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Speaker 1: you from the bottom of my heart clear to you

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Speaker 1: the listener. Hope if you've just so many people say

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Speaker 1: to me, I've got this idea for a pod, I

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Speaker 1: think I could really do it. There's so many pieces

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Speaker 1: to the pod puzzle. The first thing I tell people

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Speaker 1: is it really can feel like a full time job,

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Speaker 1: and it takes a while to build your audience and

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Speaker 1: so it's not like necessarily going to bring in tons

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Speaker 1: of revenue straight out of the gate. So there are

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Speaker 1: so many parts to podcasting that I hope we unpack

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Speaker 1: for you in this episode. Also, just aside from this episode,

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Speaker 1: I am subscribed to this newsletter. I don't even know

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Speaker 1: how I got subscribed to it, and this email got

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Speaker 1: sent to me a couple of days ago and I

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Speaker 1: was like, oh my goodness, I've got to share it

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Speaker 1: with you guys. And it says, don't start a podcast

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Speaker 1: if dot dot dot number one you just want to

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Speaker 1: share your thoughts. You need to ask yourself as what

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Speaker 1: a specific problem your podcast solves for listeners? What progress

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Speaker 1: do they make after listening to what you have to say.

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Speaker 1: I was like, oh my god, it's amazing you think

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Speaker 1: that podcasting is easy money. This is the second don't

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Speaker 1: start a podcast if again, this is separate to our

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Speaker 1: chat today, but I just thought it was really fascinating,

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Speaker 1: and in this email they've said, here's the reality. And

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Speaker 1: I could be totally wrong here, but again this is

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Speaker 1: just the email that I got Sam. The average podcast

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Speaker 1: needs three thousand to five thousand downloads per episode to

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Speaker 1: attract decent sponsors, and these numbers are kind of on

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Speaker 1: the lower end most podcasts, and I think Claire talks

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Speaker 1: about that the amount of podcasts that do really well.

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Speaker 1: Most podcasts never hit over one fifty downloads per app.

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Speaker 1: I had no idea. So you don't want to be

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Speaker 1: coming to podcasting for like a quick money fix. Treat

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Speaker 1: your podcast as a relationship building tool, first revenue stream seconds.

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Speaker 1: This is again obviously i'd say an American company. Number three,

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Speaker 1: don't start a podcast if you can't commit to consistency. Now,

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Speaker 1: I know Clarea and I talk about the importance of

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Speaker 1: consistency and how often you bring a pot out and

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Speaker 1: are you doing you know, a series or a seasonal

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Speaker 1: podcast or if you're like Philsley failing and we bring

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Speaker 1: out three episodes a week, so it Philsey failing is

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Speaker 1: a real baby. But remember, like if you're going to pod,

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Speaker 1: it's a little bit like social media or substack, like

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Speaker 1: you want to stay consistent, you want to commit to

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Speaker 1: your audience. Hey I'm here and I'm going to be

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Speaker 1: here for you to listen on your Monday morning walk

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Speaker 1: or you know, your Wednesday AVO coffee pickup you know,

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Speaker 1: or kid pickup. You know. Really interesting. So the fix

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Speaker 1: they say in this email is start with a really

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Speaker 1: realistic schedule you can maintain for at least six to

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Speaker 1: twelve months. Bi weekly is better than weekly if weekly

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Speaker 1: simply isn't sustainable. So that's good feedback becase those a

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Speaker 1: lot of people I coach on podcasting don't know about

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Speaker 1: the consistency thing and that it should drop around the

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Speaker 1: same time each week. And you can totally pre schedule

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Speaker 1: all of this too. And I always say to people,

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Speaker 1: have six episodes in the can before you start rolling

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Speaker 1: them out, because an inevitably guess will cancel, bookings will change.

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Speaker 1: And so if I mean next week, I have an

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Speaker 1: amazing guest coming on the pod, we're filming the whole thing,

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Speaker 1: and that it has to be edited and drop the

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Speaker 1: following Monday, which is a very tight turnaround. We're doing

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Speaker 1: it as kind of a one off to time in

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Speaker 1: with his feature film being released. But that's not normally

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Speaker 1: how I would normally, I would record three weeks to

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Speaker 1: a month in advance ideally, but you know, you know,

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Speaker 1: life is, you know, a rollercoaster, So if you can

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Speaker 1: get ahead, I would say, definitely get ahead. Okay, the

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Speaker 1: other fourth point, I think there's only two more. Don't

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Speaker 1: start a podcast if you don't have a clear message.

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Speaker 1: And I love the fix for this, complete this sentence.

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Speaker 1: My podcast helps specific person achieve specific outcome by specific

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Speaker 1: unique approach, So I'll do it for feels failing. My

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Speaker 1: podcast helps inspire people to achieve their dreams by empowering

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Speaker 1: them to go after what scares them in like a

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Speaker 1: career capacity. I would say, so my pot is all

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Speaker 1: about like evoking that inspiration within you. Two go after

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Speaker 1: the stuff that you like you'd be doing if nothing

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Speaker 1: else mattered. That Like don't we call it dama in yoga,

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Speaker 1: that passion? Right? Oh, final point they got more. Oh

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Speaker 1: my goodness, they're saying don't don't do a pod. They're saying,

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Speaker 1: don't do add if you don't have a back end system.

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Speaker 1: So like make sure some people like, even when I

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Speaker 1: started item wasn't really good at doing show notes. You know,

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Speaker 1: make sure your show notes are there, make sure it

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Speaker 1: links back to your Insta or your website, whatever it is. Like,

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Speaker 1: just be prepared and be like a bit virgo about it.

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Speaker 1: I'm a virgo, so I can say that, don't start

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Speaker 1: a podcast if you're starting it, because everyone says you

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Speaker 1: should ask yourself, what would you record episodes on even

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Speaker 1: if only ten people listened. If the answer is no, wait,

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Speaker 1: do we have a stronger why? So? I think get

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Speaker 1: really clear on why you're creating and Claire actually talks

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Speaker 1: a lot about this, Get really clear on why you're

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Speaker 1: creating a podcast, what is the purpose of it, Because

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Speaker 1: also you want it to be sustainable for you. You

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Speaker 1: want to be able to be in there for the

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Speaker 1: long haul, because some weeks you're scrambling for guests, and

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Speaker 1: other weeks you've got guest coming out of ears and

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Speaker 1: you're six weeks ahead. And so you have to love

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Speaker 1: it to be able to carry it when it feels

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Speaker 1: like leaner times, if that makes sense, and you do

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Speaker 1: want to be able to carry it through those times,

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Speaker 1: because again we come back to that first point or

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Speaker 1: second point, Consistency is key. Anyway, that was a very

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Speaker 1: long winded introduction, but Claire is here to help you today.

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Speaker 1: I am here to help you of course as well.

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Speaker 1: Reach out on Insta or email me any of that stuff.

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Speaker 1: If you've got more questions about podcasting, totally here to help.

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Speaker 1: I love coaching people on podcasting. It's one of my

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Speaker 1: favorite things I do. And I love deep diving and

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Speaker 1: understanding people's pods. We talk about sound quality, genre anyway,

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Speaker 1: Claire and I dive into all of this. I'm going

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Speaker 1: to stop waffling on. Hope you love this chat. Claire.

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Speaker 1: You're wonderful. Thank you so much for sharing so much

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Speaker 1: of your time not only on this pod, but also

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Speaker 1: in preparation for this podcast, and I love working with

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Speaker 1: you so happy days. Thanks guys, make a love go

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Speaker 1: out and the stuff you love. Boy, Welcome to the pod.

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Speaker 1: Clare Rosario. Did I nail that? You nailed it? Okay,

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Speaker 1: So you're my pod Let's just straight away, you're my

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Speaker 1: pod manager. I sound very light, but you are the

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Speaker 1: senior podcast Partnerships and senior manager. Here. Can we say here?

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Speaker 2: Where we are? Aaron, We're in the studios.

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Speaker 1: I help podcasts yeah, in these can I say, very

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Speaker 1: fancy studios. When I live in La I rock up

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Speaker 1: and Americans literally think I have a gun case, like

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Speaker 1: and it's got all my mics and no, literally they're like, oh,

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Speaker 1: cute gun case. Like if I'm walking down the street, Yeah,

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Speaker 1: and I pull and I've got my two road mics,

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Speaker 1: like I've got my little recorder. So this feels like

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Speaker 1: the ritz. I gotta be real delighted to have you there,

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Speaker 1: and thank you for saying yes to doing this, because

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Speaker 1: I know it's an I know it's not ask you.

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Speaker 1: You're the queen of all things behind the scene, and

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Speaker 1: I've really put you on the spot today and so

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Speaker 1: to the listener, we want today to be a little

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Speaker 1: bit of behind the scenes of podland. If you've got

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Speaker 1: an idea for a pod or you know, when you're

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Speaker 1: just like, oh, I think that'd be a really cool

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Speaker 1: thing to do, but I don't know where to start.

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Speaker 1: We have you this is this is the goal of

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Speaker 1: this EP is to just shine a light on podcasting

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Speaker 1: and hopefully make it a little understandable for people that

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Speaker 1: are kind of like, Okay, well where do I start?

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Speaker 1: But also your big that you're amazing, And the reason

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Speaker 1: why you and I get to work together so much

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Speaker 1: is like branded content and brand partnership. So we're going

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Speaker 1: to deep dive that as well. But first, how on

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Speaker 1: earth did you get into pollots?

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Speaker 3: I love this and full disclaimer at the start, like, yes,

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Speaker 3: I feel a little hoop. Okay, full disclaimer at the start,

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Speaker 3: I do feel weird being on this side, So thank

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Speaker 3: you for inviting me to be hair. I work so

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Speaker 3: much on podcasts, but I am never the person behind

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Speaker 3: the mic in my current role, so.

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Speaker 2: It does feel a little weird sitting in front of you.

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Speaker 2: I feel a little nad but.

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Speaker 3: You yeah, Like we talk to the fart about podcasts

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Speaker 3: all the time whenever we get together. We could honestly

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Speaker 3: have a lunch for five hours and we struggle to

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Speaker 3: finish it, don't we.

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Speaker 1: And we send each other pods we're listening to after

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Speaker 1: I'm like, oh, listen to this comedy pod and you're like, oh, well,

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Speaker 1: this true crime pot is amazing, Like, so don't be nervous,

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Speaker 1: just treat it like we're just missing the smash jabbo

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Speaker 1: on post Eggs right now, which we did have yesterday.

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Speaker 1: And so yeah, I just really want to know, obviously

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Speaker 1: for the Aussie's listening and the Americans listening, you have

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Speaker 1: an accent. So what honest brought you all the way

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Speaker 1: to Australia being like, all right, I'm going to work

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Speaker 1: in podcasts.

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Speaker 3: One hundred percent. So I love that you can still

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Speaker 3: hear my accent. I'm holding onto it for their life.

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Speaker 3: I've been here nine years now and I think I've

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Speaker 3: developed a slight Ossie twang. So I've heard but every

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Speaker 3: time I go back, I kind of absorb it back

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Speaker 3: into he reset researt the English accent. So I've been

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Speaker 3: working in radio four years. I've always been interested in it.

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Speaker 3: I think it's one of those jobs that you end

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Speaker 3: up getting involved and you do every thing under the sun,

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Speaker 3: like you have to be on the street team. That's

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Speaker 3: like the badge of honor when you work in radio,

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Speaker 3: and then you just try everything. I think I was

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Speaker 3: like young and hungry, and I just did a lot

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Speaker 3: of things that I probably.

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Speaker 2: Had no right in doing.

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Speaker 3: You know, I was a news report, I was interviewing bands,

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Speaker 3: I was producing content I shouldn't have been. I mean,

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Speaker 3: the worst thing that I did was being the sports

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Speaker 3: reporter of the radio station, and I a lot of things,

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Speaker 3: but I do not know anything about English sport, Like.

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Speaker 1: That is hard and like names of players or like cricketers.

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Speaker 1: Maybe I'm guessing with English sport, I don't know rugby

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Speaker 1: and football was the soccer soccer, Yeah, yeah, guys.

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Speaker 3: But I would show up to matches and I would

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Speaker 3: interview the players and the coach after they just played.

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Speaker 3: And I would be with these like professional journalists, and

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Speaker 3: I mean it's a very male dominated industry at the time.

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Speaker 3: Who know the sport insideer now? And I would just

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Speaker 3: ask questions with like little to no understanding of what

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Speaker 3: just happened, Like I still don't know the offside, Like

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Speaker 3: I do not know.

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Speaker 1: I'd literally be like, so, what are you can aid

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Speaker 1: after the match?

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Speaker 2: How good does that kick?

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Speaker 1: Is it good? Have you got your lucky socks and

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Speaker 1: andies on today? I wouldn't know what to ask. Oh, wow,

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Speaker 1: how old were you when you're doing that?

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Speaker 3: Or early twenties? We just maybe just turned twenty. Yeah,

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Speaker 3: it was my first job in radio. But that's the

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Speaker 3: beautiful thing. I think if you do something you know

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Speaker 3: unique in you and you're in the middle of nowhere

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Speaker 3: and you're just trying it out and you're giving it

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Speaker 3: a red hot crack. And I think that like bled

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Speaker 3: into my love of this industry, how you can just

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Speaker 3: do so much and it's so varied, And then it

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Speaker 3: bled into the love of podcasts, which is so similar.

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Speaker 3: It's just such a varied, interesting industry. It's a wild beast.

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Speaker 3: I think that's what makes this podcast kind of behind

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Speaker 3: the scenes a bit of insight, because it's just so

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Speaker 3: much bigger and diverse than I think people expect it

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Speaker 3: to be when you're at home listening to a podcast.

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Speaker 3: But yeah, So I moved over to Australia and I

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Speaker 3: worked at another radio station and we were doing branded

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Speaker 3: podcasts on the side, which I wouldn't say is the

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Speaker 3: most interesting of all the podcasts that you could be

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Speaker 3: working on, but it was fascinating to be able to

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Speaker 3: do it from my side of things, like I love

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Speaker 3: that creating organic content. Trying to find a way to

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Speaker 3: blend it with a client's campaign messaging is like my

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Speaker 3: and I'd have to match.

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Speaker 1: The values of the pod as well, right, and like fine,

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Speaker 1: because it'd be like weird if I was doing an

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Speaker 1: ad for alcohol or seas or something like that and

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Speaker 1: you're like, oh no, no, no, you got to find.

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Speaker 3: The right fits, right yes, and the right hosts who

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Speaker 3: are like the right people to talk about things with

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Speaker 3: the right chemistry. So I did that for a few years,

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Speaker 3: and then I've been an Aeron for coming up five.

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Speaker 2: Years working in this space.

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Speaker 3: So I was the second full time employee in the

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Speaker 3: podcasting team, and we now had many over that time,

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Speaker 3: but we were, you know, building it from the ground up,

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Speaker 3: kind of the startup mentality and this big organization who

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Speaker 3: are also kind of leading the industry. It's a fascinating

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Speaker 3: time and I'm so privileged to be a part of it.

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Speaker 1: Oh my goodness, Okay, And.

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Speaker 2: That leads me to get to work with you.

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Speaker 3: So now I'm podcast manager and I get to work

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Speaker 3: with amazing talent, amazing content creators and amazing shows and

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Speaker 3: you especially.

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Speaker 2: I hope it continues for many years to go.

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Speaker 1: Ye, well we figured out we've been together for yonks.

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Speaker 2: Now it has been I think come up to three years.

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Speaker 1: It's got to be three years because this part where

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Speaker 1: do you know that when almost at seven hundred apps

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Speaker 1: and feel as you failing.

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Speaker 3: Crazy so good, it's such an achievement.

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Speaker 1: Just just running at it, my friend, Okay, so I

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Speaker 1: want to know because you have a job that is

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Speaker 1: I imagine so layered, so complex. So we're going to

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Speaker 1: dive into like the difference between like branded content kind

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Speaker 1: of versus a bit more we do here on this potto.

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Speaker 1: But what is like the stuff that you love about

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Speaker 1: your job and then what are the things that are

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Speaker 1: like quite challenging about your job?

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Speaker 3: Well, what I love about my job, the main thing

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Speaker 3: would be the people I get to work with, the talent,

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Speaker 3: the content creators, the shows. It's such a privilege to

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Speaker 3: be able to partner with these amazing people like yourself

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Speaker 3: and get to work with you every day. It's just

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Speaker 3: amazing and exciting. Another thing that I love, which probably

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Speaker 3: also blends into the challenge, is that every day is

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Speaker 3: completely different, Oh.

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Speaker 1: Roller coaster every day you come to work.

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Speaker 3: It's actually, if I'm honest, every hour is completely different

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Speaker 3: of what we're doing and what we're working on. But

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Speaker 3: that's exciting. Like I've always hated being bored, my brother says,

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Speaker 3: I've been like restless since I was born, And I

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Speaker 3: think that's why I.

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Speaker 1: Work in my industry like this how good.

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Speaker 3: I can sometimes see what's challenging about the job as well,

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Speaker 3: is that, like you you do have to try and

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Speaker 3: keep up and you're constantly learning, you're constantly involving, And

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Speaker 3: I mean it's the same for you with creating the podcast,

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Speaker 3: like how much it's changed and how much you're always

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Speaker 3: trying to stay ahead and stay diverse, and it's it's

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Speaker 3: a good challenge to have because it keeps you on

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Speaker 3: your toes.

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Speaker 1: Is it hard also, like managing different personalities, Like you've

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Speaker 1: got the talent because you and I work really closely together,

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Speaker 1: say we do bring in a branded campaign or a partnership,

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Speaker 1: is it hard to manage like my values as their

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Speaker 1: talent and then to make sure that the client is

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Speaker 1: really like happy And then often I imagine there's a

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Speaker 1: media agency in between that as well. So you've kind

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Speaker 1: of got to keep potentially I'm guessing like quite a

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Speaker 1: few parties pretty happy and all with the common goal

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Speaker 1: at the end of the day as well.

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Speaker 3: Yes, you are working with multiple stakeholders and everyone has

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Speaker 3: just completely different goals and objectives. And also it's just

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Speaker 3: everyone is learning, Like you don't understand it of some

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Speaker 3: of the time, so you're constantly trying to explain it

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Speaker 3: and showcase it and do it best way. I think

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Speaker 3: knowing the talent is the biggest secret weapon I have

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Speaker 3: is that, like, I know you so well, I know

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Speaker 3: what you like and don't like. I know what you

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Speaker 3: will want to do and won't want to do. So

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Speaker 3: when you're not in the room with me, I can

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Speaker 3: champion your morals and your values and what you would

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Speaker 3: and wouldn't like in a way that represents you well.

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Speaker 3: And I think that comes from trust and having your back.

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Speaker 3: I hope that's how you feel about it to be

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Speaker 3: able to do that, So I don't ever think that's

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Speaker 3: the hardest part. I think it's explaining that through the

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Speaker 3: funnel that you just explain there through a media agency

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Speaker 3: who might not have listened to the show, or might

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Speaker 3: be booking across multiple podcasts, or might have a really

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Speaker 3: really clear TVC campaign that they TV commercial campaign that

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Speaker 3: they want to pull across everything that won't fit that environment.

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Speaker 3: So you're kind of doing that work about skilling, which

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Speaker 3: I can find is the harder part to get across

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Speaker 3: the line.

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Speaker 2: Talent are amazing. Can't said enough.

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Speaker 1: I was going to say, is I'm hearing you talk,

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Speaker 1: I'm like, oh, you've been an amazing talent agent and

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Speaker 1: I know that's like a huge chunk of your job here,

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Speaker 1: but like you can tell that like as talent and

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Speaker 1: as someone's had different managers over the years, just in

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Speaker 1: the entertainment industry, like finding the right kind of talent

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Speaker 1: agent talent manager is it's like a long term relationship

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Speaker 1: and it can be really like hard to find someone

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Speaker 1: that's like, yeah, that crazy dream that you've got, I

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Speaker 1: can I can get behind that, and I can kind

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Speaker 1: of like see that coming to life, and you need

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Speaker 1: someone that's going to jump on that train with you.

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Speaker 1: And if if they don't, you know, and it's happened

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Speaker 1: to me before where I've just like totally not seen

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Speaker 1: the same goal as an agent. This is totally outside

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Speaker 1: of pod world, by the way, And it's this real

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Speaker 1: lexad moment where you're like, oh, you don't believe in

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Speaker 1: what I'm really working really hard to do. Like it's

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Speaker 1: it's gonna be kinder for us both to like focus

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Speaker 1: on different things. And so please know, like, oh, talent manager,

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Speaker 1: that's cool. I know it's already your job.

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Speaker 3: But just saying yeah, I'm feeling a job off the right,

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Speaker 3: but I I agree it's completely important and I love

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Speaker 3: that you've had that experience of working with different people,

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Speaker 3: Like the knowledge I think is so much power, and

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Speaker 3: the trust that we have between each other is so

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Speaker 3: important totally.

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Speaker 1: And also the one thing I didn't mention also with

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Speaker 1: partnerships is like there's a legal team obviously as well,

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Speaker 1: and so you've got to make sure, especially if there's

396
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Speaker 1: brand messaging, it can often be a little bit of

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Speaker 1: red tape and making sure the tea's are crossed and

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Speaker 1: the eyes are dotted, and the script for the listener, Like, well,

399
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Speaker 1: if we do an like an ad within a pod off,

400
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Speaker 1: sometimes it can be baked in, but often it's like

401
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Speaker 1: pre recorded and it's you've got to get it to

402
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Speaker 1: a certain exact amount of seconds, you know, like and

403
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Speaker 1: trust me, Like you feel like you're speaking on like

404
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Speaker 1: hyperdrive to get all the messages in really really quick

405
00:20:42,520 --> 00:20:47,080
Speaker 1: and and go to this website. Now it's really it

406
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Speaker 1: feels like an art form. And I'm always like, holy Max,

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Speaker 1: people must just be absolute pros. And I guess it's

408
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Speaker 1: why so much radio has bled over into podland as well,

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Speaker 1: because there is that skill set too. But do you

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Speaker 1: find that, like as that part of your role is

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Speaker 1: you're also managing, Like, there's the also the legal side

412
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Speaker 1: of Like, yep, we've got to make sure that that

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Speaker 1: is every perfect on every single level.

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Speaker 2: Yeah, it's a huge part.

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Speaker 3: And the law is always changing. Yeah, like I'm saying,

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Speaker 3: everything is changing all the time. So what you can

417
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Speaker 3: and can't advertise. I think podcasting, you know, started off

418
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Speaker 3: the back of radio, so we had some of the

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Speaker 3: rules that came across and some were different, and they're

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Speaker 3: changing as we evolve. So I think everything I do,

421
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Speaker 3: I always double check, Like I am double checking constantly.

422
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Speaker 3: I'm on the edge of anxiety at all times, So

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Speaker 3: make sure that what we're about to pitch or deliver

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Speaker 3: or you've just created an ad like, I would never

425
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Speaker 3: want to put you at the front line of being

426
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Speaker 3: in trouble for anything that we are working on. So

427
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Speaker 3: it's my responsibility to find that out.

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Speaker 2: And yeah, like we.

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Speaker 3: Work with legal and there's there's a lot of gray

430
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Speaker 3: area in certain aspects, so you work it through.

431
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Speaker 2: You've got to play the idea all the way.

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Speaker 3: Out and feel the content all the way through to

433
00:21:54,880 --> 00:21:57,320
Speaker 3: be like is this legally sound and is it good content?

434
00:21:57,400 --> 00:21:59,239
Speaker 3: And does it have the client messaging in and does

435
00:21:59,280 --> 00:22:00,000
Speaker 3: it sound like the talent.

436
00:22:00,400 --> 00:22:01,760
Speaker 2: There are so many layers.

437
00:22:02,240 --> 00:22:04,280
Speaker 1: But it's so cool. That's what I love. I said

438
00:22:04,480 --> 00:22:06,000
Speaker 1: when we were having lunches, I was like, let's just

439
00:22:06,119 --> 00:22:09,359
Speaker 1: peel back the curtain on podcasting because I think like

440
00:22:09,680 --> 00:22:13,159
Speaker 1: when you hear an AD in the middle of a podcast,

441
00:22:13,320 --> 00:22:15,639
Speaker 1: you don't realize how much work has gone into making

442
00:22:15,640 --> 00:22:18,520
Speaker 1: sure that ad is like sound, especially if it's host

443
00:22:18,720 --> 00:22:22,080
Speaker 1: and host red ad, you know, like and knowing that, yeah,

444
00:22:22,160 --> 00:22:24,560
Speaker 1: you're a big part of that behind the scenes, making

445
00:22:24,600 --> 00:22:26,719
Speaker 1: sure it's like good and ready to go.

446
00:22:27,119 --> 00:22:27,479
Speaker 2: Yes.

447
00:22:27,640 --> 00:22:29,600
Speaker 3: And also with scripts as well. You mentioned there about

448
00:22:29,640 --> 00:22:31,560
Speaker 3: like radio scripts. I think there's this idea that a

449
00:22:31,640 --> 00:22:33,920
Speaker 3: radio ad can work perfectly in a podcast format, which,

450
00:22:33,920 --> 00:22:36,480
Speaker 3: like some some cases the hardest I can but another

451
00:22:36,600 --> 00:22:38,960
Speaker 3: podcast depending on the environment, especially if you're like a

452
00:22:39,119 --> 00:22:42,040
Speaker 3: true crime podcast, like sometimes a jarring radio ad might

453
00:22:42,080 --> 00:22:44,919
Speaker 3: not have the right placement. And a really serious, really hard,

454
00:22:45,160 --> 00:22:49,520
Speaker 3: very emotional podcast, And if you're doing something that has

455
00:22:49,520 --> 00:22:51,480
Speaker 3: a lot of terms, conditions, a lot of legal rules

456
00:22:51,480 --> 00:22:55,040
Speaker 3: around it, there's also much more emphasis on needing to

457
00:22:55,080 --> 00:22:57,520
Speaker 3: read something like the beatim which is just completely different read.

458
00:22:57,560 --> 00:22:59,240
Speaker 3: It might not sound like you. It might have like

459
00:22:59,600 --> 00:23:02,320
Speaker 3: thirty seconds of teas and seeds and head over here

460
00:23:02,359 --> 00:23:04,119
Speaker 3: to rear this, and then the listener's not going to.

461
00:23:04,160 --> 00:23:04,960
Speaker 2: Engage as well.

462
00:23:05,000 --> 00:23:07,360
Speaker 3: So you just have all of this time spent trying

463
00:23:07,400 --> 00:23:09,919
Speaker 3: to walk that fine line of like, get something good

464
00:23:10,000 --> 00:23:12,080
Speaker 3: enough that the listener will stay with it, yeah, and

465
00:23:12,080 --> 00:23:14,639
Speaker 3: that the talent will enjoy it, and that the client

466
00:23:14,680 --> 00:23:16,240
Speaker 3: will get it and go that's good.

467
00:23:16,280 --> 00:23:18,160
Speaker 2: That worked for us. Lover's results.

468
00:23:18,320 --> 00:23:20,720
Speaker 1: I love this set. I'm learning so much. You taught

469
00:23:20,720 --> 00:23:22,520
Speaker 1: me something really cool yesterday, so I'm going to get

470
00:23:22,560 --> 00:23:26,160
Speaker 1: you to reteach me. But you were like, listen, I

471
00:23:26,200 --> 00:23:30,400
Speaker 1: know loads about brand and branded content, and I was like, well,

472
00:23:30,440 --> 00:23:33,880
Speaker 1: hang on, what's fearlessly failing? And you're like, well, that's

473
00:23:33,960 --> 00:23:37,320
Speaker 1: more independent content, Lola, And I was like, okay, so

474
00:23:38,000 --> 00:23:40,439
Speaker 1: can you teach me just like the difference between the

475
00:23:40,480 --> 00:23:44,399
Speaker 1: two and kind of break down what branded content is.

476
00:23:45,000 --> 00:23:46,800
Speaker 3: Yes, So it's kind of the differences of what we

477
00:23:46,840 --> 00:23:48,520
Speaker 3: work on together and what we work on a part.

478
00:23:49,080 --> 00:23:51,560
Speaker 3: So Lola has her podcast and you have full creative

479
00:23:51,560 --> 00:23:53,919
Speaker 3: control over the entire thing, and it's all your content,

480
00:23:53,920 --> 00:23:55,600
Speaker 3: all your ideas, it's all you. This podcast is one

481
00:23:55,680 --> 00:23:58,000
Speaker 3: hundred percent you. But we work together closely when it's

482
00:23:58,000 --> 00:23:59,800
Speaker 3: branded content. So it's like anything that has a client

483
00:23:59,840 --> 00:24:02,199
Speaker 3: it and that can be anything from like literally an

484
00:24:02,200 --> 00:24:03,879
Speaker 3: ad like we just said, a radio ad sitting in

485
00:24:03,920 --> 00:24:06,600
Speaker 3: podcast space, or it could be a bespoke episode, it

486
00:24:06,600 --> 00:24:08,840
Speaker 3: could be an event, it could be an interview, it

487
00:24:08,840 --> 00:24:10,800
Speaker 3: could be a social post. Like there's so much reach

488
00:24:10,840 --> 00:24:12,879
Speaker 3: of what branded content is, but it's just anything that

489
00:24:12,920 --> 00:24:16,800
Speaker 3: has that client tag on it and finding the right

490
00:24:16,840 --> 00:24:18,800
Speaker 3: space for it. So we've worked closely on a few

491
00:24:18,800 --> 00:24:22,240
Speaker 3: campaigns over the years. Now, yeah, hopefully you've enjoyed it. Yeah,

492
00:24:23,080 --> 00:24:25,080
Speaker 3: but it's interesting because every campaign you work on its

493
00:24:25,080 --> 00:24:26,800
Speaker 3: completely different. It's never going to be you did this

494
00:24:26,840 --> 00:24:28,399
Speaker 3: for that client, now you're going to do exactly the

495
00:24:28,480 --> 00:24:29,520
Speaker 3: same thing for the next one.

496
00:24:30,040 --> 00:24:33,479
Speaker 1: Totally and like, I love the way, so I can

497
00:24:33,840 --> 00:24:35,679
Speaker 1: I share some of the ones we've done together. So

498
00:24:35,680 --> 00:24:39,240
Speaker 1: we did one recently for my car Tyrone Auto, and

499
00:24:39,359 --> 00:24:42,040
Speaker 1: I was like, how on earth are we going? And

500
00:24:42,080 --> 00:24:44,199
Speaker 1: I was like cool, Like the messaging was cool, and

501
00:24:44,200 --> 00:24:46,080
Speaker 1: You're like, no, no, it's really really cool, Like it's

502
00:24:46,320 --> 00:24:50,159
Speaker 1: rechargeable batteries helping out with natural disasters. I was like, again, great,

503
00:24:50,760 --> 00:24:53,240
Speaker 1: but who am I kind of interview like and It

504
00:24:53,400 --> 00:24:56,000
Speaker 1: was so cool because you went through this like vetting

505
00:24:56,160 --> 00:24:59,640
Speaker 1: process of fine, we end up interviewing an incredible psychologist.

506
00:25:00,760 --> 00:25:04,040
Speaker 1: Thanks Jamie if you're listening to it was unreal, but

507
00:25:05,080 --> 00:25:07,440
Speaker 1: it was so cool the way, like and Claire was like, listen,

508
00:25:07,480 --> 00:25:08,760
Speaker 1: I want to make sure that you do a pre

509
00:25:08,920 --> 00:25:11,639
Speaker 1: interview first, and like you guys have like it's not

510
00:25:11,840 --> 00:25:15,000
Speaker 1: cold going into the interview and you've got like this

511
00:25:15,160 --> 00:25:18,840
Speaker 1: already existing kind of like camaraderie or friendship, and it

512
00:25:18,880 --> 00:25:20,520
Speaker 1: was just such a game changer. And it was so

513
00:25:20,560 --> 00:25:23,159
Speaker 1: cool to see like what you think is an ad

514
00:25:23,200 --> 00:25:25,560
Speaker 1: for a Tyrant or like a Tyrant Auto company, and

515
00:25:25,600 --> 00:25:28,960
Speaker 1: then see it actually be a really inspiring mental health

516
00:25:29,040 --> 00:25:32,280
Speaker 1: piece that we were able to talk about because living

517
00:25:32,320 --> 00:25:35,520
Speaker 1: in Byron Bay means you often live through some natural disasters,

518
00:25:35,560 --> 00:25:38,560
Speaker 1: one just a couple of weeks ago, and so it

519
00:25:38,600 --> 00:25:43,679
Speaker 1: was really fascinating to like the way you were describing

520
00:25:43,800 --> 00:25:48,880
Speaker 1: like the nuances behind like the idea and then bringing

521
00:25:48,920 --> 00:25:50,879
Speaker 1: that to life. Because as soon as I saw the

522
00:25:50,880 --> 00:25:53,879
Speaker 1: egg campaign idea come through, I was like, cool, how

523
00:25:53,880 --> 00:25:55,000
Speaker 1: are we going to make this fly?

524
00:25:55,280 --> 00:25:55,480
Speaker 2: Though?

525
00:25:55,680 --> 00:25:58,040
Speaker 1: I'm in, Like I trust you fully, I'm in, but

526
00:25:58,160 --> 00:26:01,320
Speaker 1: and just even like the way that you were just

527
00:26:01,400 --> 00:26:05,919
Speaker 1: like constantly like there for like I always want to

528
00:26:05,920 --> 00:26:07,880
Speaker 1: call it like pre production, like if we were if

529
00:26:07,880 --> 00:26:10,000
Speaker 1: it was a theater show or something. It was like

530
00:26:10,040 --> 00:26:12,880
Speaker 1: this real like I want to say six week leader.

531
00:26:13,200 --> 00:26:13,400
Speaker 2: Yep.

532
00:26:13,600 --> 00:26:17,080
Speaker 1: Yeah, you were like really like and then we did

533
00:26:17,119 --> 00:26:20,320
Speaker 1: do recorded I think we did social media ads yep, yep.

534
00:26:20,359 --> 00:26:22,840
Speaker 3: We did grabs from the episode, and we did reels,

535
00:26:22,880 --> 00:26:24,880
Speaker 3: and then we did ads in the episode as well,

536
00:26:24,880 --> 00:26:27,000
Speaker 3: which we're linking to like the information about the client.

537
00:26:27,520 --> 00:26:29,640
Speaker 1: And then you I remember you did this really amazing

538
00:26:29,640 --> 00:26:31,119
Speaker 1: thing where you were like and you're going to do

539
00:26:31,160 --> 00:26:33,720
Speaker 1: a couple of stories to camera, but you're like, it's

540
00:26:33,760 --> 00:26:36,280
Speaker 1: your own words, it's not scripted. You've just got to

541
00:26:36,280 --> 00:26:38,120
Speaker 1: make sure you hit this talk point and ask people

542
00:26:38,160 --> 00:26:40,480
Speaker 1: listen to the episode. And I was like, say, less,

543
00:26:40,600 --> 00:26:44,160
Speaker 1: this is my style of an influence a capagn because

544
00:26:44,600 --> 00:26:46,719
Speaker 1: sometimes you'll get an influence a camera and and like

545
00:26:46,840 --> 00:26:50,520
Speaker 1: it is, word for words scripted, and as someone that

546
00:26:50,680 --> 00:26:54,119
Speaker 1: just likes to speak very like honestly and openly, it

547
00:26:54,119 --> 00:26:56,400
Speaker 1: can feel fake and.

548
00:26:57,000 --> 00:26:58,679
Speaker 3: Like you and your listeners will know that they will

549
00:26:58,720 --> 00:27:00,439
Speaker 3: see right through it. If you don't sound like you,

550
00:27:00,440 --> 00:27:02,080
Speaker 3: they're not going to engage with the content that you're

551
00:27:02,080 --> 00:27:02,919
Speaker 3: putting out.

552
00:27:02,880 --> 00:27:05,639
Speaker 1: Right, and so I love that you're like, and this

553
00:27:05,680 --> 00:27:07,959
Speaker 1: is where someone like a Cleare is so amazing because

554
00:27:08,000 --> 00:27:10,159
Speaker 1: you've come in to be like, Okay, we're gonna do

555
00:27:10,200 --> 00:27:12,200
Speaker 1: this campaign. We've got to make sure it's still true

556
00:27:12,200 --> 00:27:14,840
Speaker 1: to all and it sounds like it and like it's

557
00:27:15,000 --> 00:27:18,000
Speaker 1: rare that I get an influence a gig where it's like, yeah,

558
00:27:18,320 --> 00:27:20,320
Speaker 1: go just make sure it's got to swipe up link

559
00:27:20,440 --> 00:27:23,879
Speaker 1: and tag the people like because it's so freeing and

560
00:27:23,920 --> 00:27:26,159
Speaker 1: I think it has way more cut through with the

561
00:27:26,200 --> 00:27:27,120
Speaker 1: audience as well.

562
00:27:27,200 --> 00:27:29,040
Speaker 3: Oh, it definitely does, Like if you can walk that

563
00:27:29,119 --> 00:27:31,800
Speaker 3: fine line between it being organic content that delivers the

564
00:27:31,840 --> 00:27:34,960
Speaker 3: client's campaign messaging and it still sounds like you the

565
00:27:35,000 --> 00:27:36,720
Speaker 3: results will show at the end of it, but it's

566
00:27:36,760 --> 00:27:38,240
Speaker 3: just you've got to get everyone on that journey to

567
00:27:38,240 --> 00:27:39,679
Speaker 3: all agree that that's the best way to do it.

568
00:27:39,720 --> 00:27:42,800
Speaker 3: I mean that example of an episode I loved because

569
00:27:42,800 --> 00:27:45,080
Speaker 3: the content was so interesting to the listener, Like as

570
00:27:45,119 --> 00:27:47,120
Speaker 3: any listener, even without the client attached to it, you'd

571
00:27:47,160 --> 00:27:49,320
Speaker 3: want to listen to that episode because it's diving into

572
00:27:49,320 --> 00:27:52,000
Speaker 3: a really relevant topic. There's some hard hitting facts with

573
00:27:52,080 --> 00:27:54,840
Speaker 3: a really interesting guest who is amazing at speaking. I

574
00:27:54,880 --> 00:27:57,000
Speaker 3: would listen to that anyway, and to have that brought

575
00:27:57,000 --> 00:27:59,359
Speaker 3: to you by a client that also has that messaging

576
00:27:59,400 --> 00:28:03,280
Speaker 3: attached is the best journey for a listener. But yeah,

577
00:28:03,320 --> 00:28:05,640
Speaker 3: that's my favorite kind of content to work and where

578
00:28:05,640 --> 00:28:07,919
Speaker 3: I can show those examples where it's like this sounds

579
00:28:07,960 --> 00:28:10,000
Speaker 3: like you anyway. Plus it was brought to you by

580
00:28:10,000 --> 00:28:10,399
Speaker 3: a client.

581
00:28:10,760 --> 00:28:13,960
Speaker 1: Ah, so good. Let's just keep doing more of that.

582
00:28:14,040 --> 00:28:15,320
Speaker 2: Place my car.

583
00:28:15,359 --> 00:28:19,399
Speaker 1: If you're listening, yes, please now, Yes, I asked you

584
00:28:19,440 --> 00:28:23,439
Speaker 1: about formatting a little bit because I tend to for

585
00:28:23,480 --> 00:28:25,919
Speaker 1: the listener. This is a long form interview. This is

586
00:28:25,920 --> 00:28:27,960
Speaker 1: what we're doing right now, but we also have other

587
00:28:29,040 --> 00:28:31,720
Speaker 1: episodes during the week for Feels Fame. The Monday is

588
00:28:31,760 --> 00:28:34,040
Speaker 1: a long form interview, Wednesday is a hot seat that

589
00:28:34,080 --> 00:28:36,399
Speaker 1: you'll be recording after this. I always record on the

590
00:28:36,440 --> 00:28:39,240
Speaker 1: back of the long form interview. And then Friday is

591
00:28:39,240 --> 00:28:42,200
Speaker 1: a diary episode that only I didn't want to do it,

592
00:28:42,640 --> 00:28:45,560
Speaker 1: like it only exists because someone's like, no, no, like

593
00:28:45,960 --> 00:28:49,000
Speaker 1: you share real life on Insta, do it on the

594
00:28:49,000 --> 00:28:51,360
Speaker 1: pod and it's so fun and people like because I

595
00:28:51,400 --> 00:28:53,120
Speaker 1: live in Lace, We've got to get really smart with

596
00:28:53,160 --> 00:28:56,280
Speaker 1: the timing of you know, a Friday diary comes out

597
00:28:56,280 --> 00:28:59,400
Speaker 1: in a Thursday RVO in LA and people write to

598
00:28:59,440 --> 00:29:01,600
Speaker 1: me like, where's your diary? Are you okay? If we've

599
00:29:01,600 --> 00:29:05,000
Speaker 1: missed it by like an hour, I'm like shit. So

600
00:29:05,280 --> 00:29:09,040
Speaker 1: the diary has turned into its own little beast like

601
00:29:09,120 --> 00:29:11,240
Speaker 1: that runs itself kind of thing. That is just like

602
00:29:11,280 --> 00:29:13,720
Speaker 1: a little add on that is so much fun because

603
00:29:14,160 --> 00:29:16,120
Speaker 1: all I have usually is like a few notes and

604
00:29:16,120 --> 00:29:18,160
Speaker 1: then I'm just like, so went to the movies and

605
00:29:18,360 --> 00:29:21,600
Speaker 1: saw this in LA, or went to Air one and

606
00:29:21,800 --> 00:29:25,479
Speaker 1: ate this amazing gluten free, dairy free fried chicken, like whatever.

607
00:29:26,600 --> 00:29:30,200
Speaker 1: But that is so different to so many other podcasts

608
00:29:30,240 --> 00:29:33,040
Speaker 1: that I love and that I consume as a listener,

609
00:29:33,560 --> 00:29:39,200
Speaker 1: like coy podcasts. Some comedy podcasts have very specific formatting.

610
00:29:39,280 --> 00:29:42,720
Speaker 1: You and I were talking about crime podcasts, like is

611
00:29:42,720 --> 00:29:45,360
Speaker 1: it a mini series or you know what I mean? Like,

612
00:29:45,680 --> 00:29:49,360
Speaker 1: can you just teach us and me as well about

613
00:29:49,400 --> 00:29:52,240
Speaker 1: the different styles of formats that are out there.

614
00:29:52,680 --> 00:29:55,000
Speaker 3: I think before you decide on what your format should be,

615
00:29:55,040 --> 00:29:56,240
Speaker 3: the main question should be, but.

616
00:29:56,200 --> 00:29:56,960
Speaker 2: What is your show?

617
00:29:57,520 --> 00:29:59,360
Speaker 3: And obviously it's always evolving, Like you just said, there

618
00:29:59,440 --> 00:30:01,760
Speaker 3: you child diary episode and that had great success, so

619
00:30:01,800 --> 00:30:03,880
Speaker 3: you continue doing it. You like, learn what the listeners like,

620
00:30:03,920 --> 00:30:06,640
Speaker 3: and you followed that. But when you're starting a show,

621
00:30:06,680 --> 00:30:08,720
Speaker 3: it depends on what it is. So true crime, for example,

622
00:30:08,720 --> 00:30:10,440
Speaker 3: as we talked about yesterday in depth, I used to

623
00:30:10,440 --> 00:30:12,840
Speaker 3: be a big true crime girl myself, which fits my

624
00:30:13,240 --> 00:30:17,040
Speaker 3: gender and age based on the data, it's what I would.

625
00:30:16,840 --> 00:30:17,400
Speaker 2: Be listening to.

626
00:30:17,560 --> 00:30:19,200
Speaker 3: I used to listen to true crime to fall asleep,

627
00:30:19,240 --> 00:30:20,720
Speaker 3: which I would not recommend because it will give you

628
00:30:20,760 --> 00:30:24,800
Speaker 3: bad dreams. If you're doing a true crime podcast, it

629
00:30:24,880 --> 00:30:27,160
Speaker 3: might be a mini series. If you're only following one crime,

630
00:30:27,200 --> 00:30:28,760
Speaker 3: you're going to do a deep dive into it. It doesn't

631
00:30:28,800 --> 00:30:31,200
Speaker 3: necessarily have the legs to be this ongoing show, and

632
00:30:31,280 --> 00:30:33,719
Speaker 3: often people want to binge consume that kind of content.

633
00:30:34,040 --> 00:30:35,640
Speaker 3: It might stick around for a week to the next

634
00:30:35,680 --> 00:30:38,560
Speaker 3: one if they're left with a hook, but they might

635
00:30:38,600 --> 00:30:40,480
Speaker 3: not always be coming back. If you have a huge

636
00:30:40,480 --> 00:30:42,600
Speaker 3: break from the podcast and then launch another story, you're

637
00:30:42,600 --> 00:30:43,800
Speaker 3: going to have to find a new way to get

638
00:30:43,800 --> 00:30:47,040
Speaker 3: that audience because they rely on your regularity, Like you

639
00:30:47,120 --> 00:30:49,640
Speaker 3: just said, like they get used to if you can

640
00:30:49,680 --> 00:30:52,160
Speaker 3: fit their listening habits, which is the aim and they

641
00:30:52,280 --> 00:30:54,440
Speaker 3: factor you into their day to day, which is the

642
00:30:54,480 --> 00:30:57,320
Speaker 3: win for any podcast. You want to be reliable, and

643
00:30:57,360 --> 00:30:59,080
Speaker 3: you want to be consistent, and you want to be present.

644
00:30:59,120 --> 00:31:01,280
Speaker 3: And if you drop off, go away for long periods

645
00:31:01,320 --> 00:31:03,200
Speaker 3: of time or unexpected or don't tell them when to

646
00:31:03,240 --> 00:31:06,360
Speaker 3: come back, they might hop elsewhere. So you've got to

647
00:31:06,400 --> 00:31:07,600
Speaker 3: you've got to respect the listen.

648
00:31:07,640 --> 00:31:10,760
Speaker 1: We've talked about consistency being a key player when it

649
00:31:10,760 --> 00:31:14,160
Speaker 1: comes to successful podcasting in the past and since then,

650
00:31:14,200 --> 00:31:15,600
Speaker 1: I don't think I've ever taken a break over.

651
00:31:16,760 --> 00:31:20,160
Speaker 2: You could definitely break every Christmas. I'm not. I'm not making.

652
00:31:21,600 --> 00:31:24,960
Speaker 1: Every year way, every day every year class like you

653
00:31:24,960 --> 00:31:26,840
Speaker 1: know you can. You can. You can bank a couple

654
00:31:26,840 --> 00:31:29,560
Speaker 1: of Crissy episodes lowly. You don't have to work the

655
00:31:29,600 --> 00:31:31,640
Speaker 1: whole way. And I'm like, but there's so much fun

656
00:31:31,680 --> 00:31:34,680
Speaker 1: stuff to talk about at Christmas. But you're right, like

657
00:31:35,400 --> 00:31:38,480
Speaker 1: it is that consistency piece is like, I know, for

658
00:31:38,560 --> 00:31:41,680
Speaker 1: me as a listener, I'm like, oh, great, it's Monday,

659
00:31:41,760 --> 00:31:44,440
Speaker 1: or I know what days my favorite podcast come out,

660
00:31:44,800 --> 00:31:47,760
Speaker 1: And so I can see why it's really important as

661
00:31:47,800 --> 00:31:51,840
Speaker 1: a like, as a tool for building a successful podcast

662
00:31:51,920 --> 00:31:53,640
Speaker 1: so that the audience will be like, yeah, I go

663
00:31:53,720 --> 00:31:56,880
Speaker 1: for my walk at am Tuesday morning, I know that

664
00:31:56,880 --> 00:31:59,239
Speaker 1: that episode's gonna be sitting there. Or Oh, I've got

665
00:31:59,240 --> 00:32:00,840
Speaker 1: a shorter commute, I'm going to listen to a hot

666
00:32:01,000 --> 00:32:01,520
Speaker 1: you know what I mean.

667
00:32:01,800 --> 00:32:04,040
Speaker 2: Yeah, that's so important. It's part of the daily lives.

668
00:32:04,040 --> 00:32:05,800
Speaker 3: And now that we all have a bit more I

669
00:32:05,840 --> 00:32:07,200
Speaker 3: mean all a lot of people are back in the

670
00:32:07,280 --> 00:32:09,480
Speaker 3: office now, people are commuting again, Like our lives are

671
00:32:09,520 --> 00:32:11,560
Speaker 3: getting back to more structure than we had over Lockdown,

672
00:32:11,560 --> 00:32:13,440
Speaker 3: which was like a boom of podcasting because we were

673
00:32:13,440 --> 00:32:16,000
Speaker 3: desperate for connection and desperate for company, and a lot

674
00:32:16,000 --> 00:32:17,440
Speaker 3: of us were out of work at the time, so

675
00:32:17,480 --> 00:32:19,960
Speaker 3: you just wanted and had more time for content. Now

676
00:32:19,960 --> 00:32:22,600
Speaker 3: we're trying to fit back into more of a structured life.

677
00:32:22,840 --> 00:32:25,680
Speaker 3: So people need consistency with what they're listening to, and

678
00:32:26,000 --> 00:32:28,160
Speaker 3: the time they have to listen to things changes. If

679
00:32:28,160 --> 00:32:29,520
Speaker 3: you have an hour long commute, you're probably going to

680
00:32:29,560 --> 00:32:31,640
Speaker 3: fit in an hour long podcast. If you have a

681
00:32:31,720 --> 00:32:34,000
Speaker 3: daily podcast that you're listening to, which makes more sense

682
00:32:34,040 --> 00:32:36,640
Speaker 3: for like a news format, they need to be short, sharp,

683
00:32:36,640 --> 00:32:38,680
Speaker 3: and digestible. You've got to listen to that quickly. First

684
00:32:38,680 --> 00:32:40,080
Speaker 3: thing in the morning. So you're ready for the day

685
00:32:40,120 --> 00:32:42,240
Speaker 3: at work. You're not necessarily going to have an hour

686
00:32:42,320 --> 00:32:45,360
Speaker 3: and a half at eight am to consume a huge

687
00:32:45,440 --> 00:32:47,040
Speaker 3: news story, and you might not have the capacity at

688
00:32:47,040 --> 00:32:49,440
Speaker 3: that point in the day. So it's so dependent on

689
00:32:49,880 --> 00:32:53,280
Speaker 3: what the listener is doing with their time, how their

690
00:32:53,320 --> 00:32:55,320
Speaker 3: lives are, what's going on in the news cycle at

691
00:32:55,320 --> 00:32:57,240
Speaker 3: the time, to how stressed we are, Like what we

692
00:32:57,280 --> 00:32:59,400
Speaker 3: want to consume will change based on what's happening in

693
00:32:59,400 --> 00:33:02,560
Speaker 3: the world. If we're relaxed, we might want different content.

694
00:33:02,600 --> 00:33:04,800
Speaker 3: If we're stressed, we might want to have content that

695
00:33:04,840 --> 00:33:05,719
Speaker 3: makes us feel happy.

696
00:33:06,320 --> 00:33:08,360
Speaker 1: It's so Vies, You've got your feel good movies that

697
00:33:08,520 --> 00:33:10,680
Speaker 1: like you're like, I know, if I have a bad day,

698
00:33:10,920 --> 00:33:14,600
Speaker 1: I will either watch Steve Irwin videos or parts of

699
00:33:14,600 --> 00:33:18,040
Speaker 1: the Caribbean don't ask me why, or sometimes Jamie all

700
00:33:18,040 --> 00:33:21,240
Speaker 1: Over videos. They're just like J's very relaxing, I know,

701
00:33:21,560 --> 00:33:24,280
Speaker 1: and like so much fun to watch, and when he's

702
00:33:24,320 --> 00:33:26,480
Speaker 1: calling his own garden and own kitchen, I'm just like,

703
00:33:26,920 --> 00:33:28,280
Speaker 1: can I please be your best friend?

704
00:33:28,520 --> 00:33:30,440
Speaker 3: I love that you were saying as well yesterday that

705
00:33:30,480 --> 00:33:33,360
Speaker 3: you love to listen to Ricky Gervais back in the day. Yeah,

706
00:33:33,400 --> 00:33:35,600
Speaker 3: and that's such a point for me and Steve Merchant.

707
00:33:35,680 --> 00:33:38,040
Speaker 3: Before that was like podcasting was a big thing. I

708
00:33:38,160 --> 00:33:39,800
Speaker 3: used to have the CD of that in my car

709
00:33:39,920 --> 00:33:41,880
Speaker 3: and I would listen to the same one over and

710
00:33:41,920 --> 00:33:45,320
Speaker 3: over again because the comfort of the funniness that they

711
00:33:45,360 --> 00:33:49,120
Speaker 3: had together and the light, jovial content felt so consistent.

712
00:33:49,120 --> 00:33:51,360
Speaker 3: That why I would drive like these long drives between jobs.

713
00:33:51,400 --> 00:33:53,080
Speaker 3: I'm just listened to that over and over again. So

714
00:33:53,120 --> 00:33:55,400
Speaker 3: my listening habits of change obviously now we're much more

715
00:33:55,400 --> 00:33:56,479
Speaker 3: greedy for new content.

716
00:33:56,560 --> 00:33:58,480
Speaker 2: I don't think I would still listen to the same

717
00:33:58,520 --> 00:33:59,120
Speaker 2: CD on.

718
00:33:59,160 --> 00:34:01,440
Speaker 3: Repeat as I would have like that, but it shows

719
00:34:01,440 --> 00:34:02,880
Speaker 3: how it just feed into my life and it was

720
00:34:02,920 --> 00:34:04,840
Speaker 3: a part of like comfort that I was experiencing.

721
00:34:05,040 --> 00:34:06,840
Speaker 1: It's so I love the way you say, like the

722
00:34:06,880 --> 00:34:10,279
Speaker 1: news cycle will affect our listening habits, like if something

723
00:34:10,320 --> 00:34:14,680
Speaker 1: feels really heavy, will need something often something lighter or

724
00:34:14,719 --> 00:34:16,759
Speaker 1: you know, like fine, I had no idea that that

725
00:34:16,760 --> 00:34:20,120
Speaker 1: what makes total sense that would impact like I don't

726
00:34:20,120 --> 00:34:22,160
Speaker 1: know if you remember with COVID, like even my boyfriend

727
00:34:22,200 --> 00:34:24,440
Speaker 1: I are like, oh choose cheeky, choose her night, cheeky

728
00:34:24,560 --> 00:34:27,680
Speaker 1: ven o night. I think as is Wednesday night and

729
00:34:27,719 --> 00:34:29,800
Speaker 1: so it's just interesting how like when something stressful is

730
00:34:29,800 --> 00:34:31,880
Speaker 1: going on, you need those comforts. You need those like

731
00:34:31,920 --> 00:34:35,200
Speaker 1: I could have told you every marvelous creation flavor combination

732
00:34:35,320 --> 00:34:39,080
Speaker 1: that had ever invented been invented around that time. You know,

733
00:34:39,160 --> 00:34:43,080
Speaker 1: Like it's having those weird little comfort things. So it's

734
00:34:43,160 --> 00:34:46,560
Speaker 1: so fascinating to me. Like I know as well. I

735
00:34:46,600 --> 00:34:50,040
Speaker 1: recently lived through the Ala fires and it was so stressful,

736
00:34:50,160 --> 00:34:52,600
Speaker 1: so scary. But I was listening a lot to Smartness,

737
00:34:52,600 --> 00:34:55,080
Speaker 1: which is one of my favorite comedy podcasts, And for me,

738
00:34:55,120 --> 00:35:00,560
Speaker 1: it's escapism and that lightness that have probably subconsciously needed

739
00:35:00,640 --> 00:35:03,560
Speaker 1: when I was going through something really stressful at the

740
00:35:03,560 --> 00:35:05,080
Speaker 1: same time. Is that is that kind of what this

741
00:35:05,160 --> 00:35:06,840
Speaker 1: news cycle like affecting.

742
00:35:06,440 --> 00:35:09,399
Speaker 3: Us exactly right? Like it changes your habits so much.

743
00:35:09,480 --> 00:35:11,200
Speaker 3: I mean, I just look at myself as an example.

744
00:35:11,400 --> 00:35:13,160
Speaker 3: It's like I said it as a true crime buff,

745
00:35:13,200 --> 00:35:16,000
Speaker 3: I say, it'd be obsessed with it. Now I'm too

746
00:35:16,840 --> 00:35:20,240
Speaker 3: stressed to consume it. Like my listening habits personally have changed,

747
00:35:20,239 --> 00:35:23,240
Speaker 3: like now I lean towards I mean, my favorite podcast

748
00:35:23,280 --> 00:35:26,040
Speaker 3: is to Fall Asleep to now is a comedy podcast

749
00:35:26,080 --> 00:35:27,960
Speaker 3: all about food, and I'm not necessarily even like a

750
00:35:28,040 --> 00:35:31,280
Speaker 3: huge and I'm listening to that because it just completely

751
00:35:31,320 --> 00:35:33,399
Speaker 3: takes me out my comfort zone. I'm just suddenly listening

752
00:35:33,480 --> 00:35:36,600
Speaker 3: to someone's dream menu and I'm like, oh, that sounds nice, and.

753
00:35:36,560 --> 00:35:37,200
Speaker 2: Off to sleep.

754
00:35:37,280 --> 00:35:41,080
Speaker 3: Like it's cotely changed what I want. To feel connected

755
00:35:41,080 --> 00:35:43,320
Speaker 3: and to feel like I have company and to feel calmer.

756
00:35:43,719 --> 00:35:45,399
Speaker 1: And I sent you a new comedy pod.

757
00:35:45,520 --> 00:35:47,000
Speaker 2: Yeah, and we'll be listening to it.

758
00:35:47,280 --> 00:35:50,720
Speaker 1: Yeah, movies to be buried with, so like Brett Goldstein

759
00:35:50,840 --> 00:35:53,680
Speaker 1: or talk people through their their death and then hey,

760
00:35:53,719 --> 00:35:55,399
Speaker 1: what movies would you want to be buried with? It's

761
00:35:55,400 --> 00:35:59,000
Speaker 1: such a weird concept, but it's so like sweet and

762
00:35:59,200 --> 00:36:01,359
Speaker 1: light and like relatable.

763
00:36:01,520 --> 00:36:02,359
Speaker 2: I can't wait to listen.

764
00:36:02,400 --> 00:36:03,759
Speaker 3: So that's what's so interesting as well, is like the

765
00:36:03,800 --> 00:36:06,920
Speaker 3: format of podcasts could be so varied, like it is

766
00:36:06,960 --> 00:36:09,920
Speaker 3: so dependent on what you're doing. Like now, the fantasy podcast,

767
00:36:10,000 --> 00:36:11,480
Speaker 3: I wouldn't have said that would have been a big

768
00:36:11,560 --> 00:36:13,880
Speaker 3: thing like ten years ago. I'm going to make up

769
00:36:14,520 --> 00:36:16,840
Speaker 3: I'm going to make up a fantasy dream menu or

770
00:36:16,840 --> 00:36:18,800
Speaker 3: a dream movie or who's your dream.

771
00:36:18,560 --> 00:36:20,239
Speaker 2: Guests for dinner party? And that's going to be like

772
00:36:20,239 --> 00:36:21,759
Speaker 2: one of the most successful.

773
00:36:21,239 --> 00:36:24,040
Speaker 3: Shows I wouldn't have thought that at the time, but

774
00:36:24,160 --> 00:36:26,040
Speaker 3: I think that's just become a trend of its own.

775
00:36:26,080 --> 00:36:29,400
Speaker 3: And those podcasts follow a really really strict format, whereas

776
00:36:29,440 --> 00:36:32,680
Speaker 3: if you're following like two personalities and they're friends and

777
00:36:32,719 --> 00:36:34,480
Speaker 3: they're meeting every week and they're having a chat, that's

778
00:36:34,480 --> 00:36:36,600
Speaker 3: completely different. I'm buying into the people. Then I don't

779
00:36:36,600 --> 00:36:38,520
Speaker 3: want to hear about the girls. Yeah, I want to

780
00:36:38,560 --> 00:36:40,600
Speaker 3: feel like their friend. Yeah, I'm in the conversation with

781
00:36:40,640 --> 00:36:42,240
Speaker 3: them to follow their lives through that journey.

782
00:36:42,280 --> 00:36:43,879
Speaker 1: You work on that part, don't you know that you're

783
00:36:43,880 --> 00:36:47,360
Speaker 1: referring to life life. When you were saying that, I

784
00:36:47,400 --> 00:36:49,520
Speaker 1: was like, yeah, I feel like you're a fly on

785
00:36:49,560 --> 00:36:51,760
Speaker 1: the wall having your little morning coffee with the girls.

786
00:36:52,040 --> 00:36:53,959
Speaker 3: Yes, and you you want to stay with them because

787
00:36:54,000 --> 00:36:55,680
Speaker 3: you feel like you're a part of their life and

788
00:36:55,680 --> 00:36:57,480
Speaker 3: their journey, so you're following it that with them. It

789
00:36:57,480 --> 00:36:59,719
Speaker 3: has like such legs in a different way. Yeah, I mean,

790
00:36:59,719 --> 00:37:01,719
Speaker 3: they still do have format a format for their show,

791
00:37:01,719 --> 00:37:03,839
Speaker 3: and they have different episode releases and everything, but it's

792
00:37:03,840 --> 00:37:06,240
Speaker 3: just a very different format to a very produced fantasy

793
00:37:06,280 --> 00:37:09,080
Speaker 3: podcast or you know, a strict quiz show or a

794
00:37:09,120 --> 00:37:10,280
Speaker 3: news news podcast.

795
00:37:10,440 --> 00:37:12,600
Speaker 1: You know, what you taught me yesterday. You and I

796
00:37:12,600 --> 00:37:15,320
Speaker 1: had no idea. I never talked and thought about fearlessly

797
00:37:15,360 --> 00:37:17,200
Speaker 1: failing in this life. But you're like, this is a

798
00:37:17,680 --> 00:37:21,279
Speaker 1: this is a championing. I can't say that word championing inging.

799
00:37:22,320 --> 00:37:24,719
Speaker 1: It's a podcast that champions people. Is that where you

800
00:37:25,000 --> 00:37:26,480
Speaker 1: say I didn't even know that was a thing.

801
00:37:26,719 --> 00:37:30,600
Speaker 3: Yeah, you are one hundred percent and your your energy

802
00:37:31,000 --> 00:37:32,080
Speaker 3: and your superpower.

803
00:37:32,200 --> 00:37:32,759
Speaker 2: I think it is.

804
00:37:32,800 --> 00:37:35,719
Speaker 3: It's that you make everyone feel comfortable, and then that

805
00:37:35,760 --> 00:37:37,920
Speaker 3: makes people open up because you make people feel so

806
00:37:38,000 --> 00:37:41,200
Speaker 3: like seen and supported that then you get this beautiful

807
00:37:41,200 --> 00:37:42,960
Speaker 3: content from everyone you have on the podcast.

808
00:37:43,000 --> 00:37:44,120
Speaker 2: They will pull out these stories.

809
00:37:44,160 --> 00:37:46,360
Speaker 3: I don't know that they would share to everybody because

810
00:37:46,400 --> 00:37:48,719
Speaker 3: it's your energy that creates that environment.

811
00:37:49,800 --> 00:37:52,560
Speaker 1: That means that's very very very kind of you. Do

812
00:37:52,600 --> 00:37:57,280
Speaker 1: you know, just on the behind the scenes and like

813
00:37:57,360 --> 00:38:00,080
Speaker 1: peeling the curtain back to the listener, I probably pray

814
00:38:00,400 --> 00:38:03,680
Speaker 1: about eight hours per guest, and then I throw that

815
00:38:03,719 --> 00:38:07,640
Speaker 1: prep away and I just let it go. Whereas obviously

816
00:38:07,640 --> 00:38:10,520
Speaker 1: I've got notes some of Virgo and like definitely got

817
00:38:10,520 --> 00:38:14,359
Speaker 1: some kind of control OCD thing going on. But I

818
00:38:14,360 --> 00:38:16,480
Speaker 1: guess my point is, like, oh, do all the prep,

819
00:38:16,520 --> 00:38:18,080
Speaker 1: all the prep, and then I'll just be like, let's

820
00:38:18,080 --> 00:38:21,360
Speaker 1: go whatever direction. Like we the interview that I just

821
00:38:21,400 --> 00:38:23,399
Speaker 1: did before you came in. We spent the first ten

822
00:38:23,440 --> 00:38:27,360
Speaker 1: minutes with JMO talking about his he had five snakes,

823
00:38:27,360 --> 00:38:29,319
Speaker 1: he's now got four. I know all their names on

824
00:38:29,440 --> 00:38:33,120
Speaker 1: all the different types of snakes that he rescues. I'm

825
00:38:33,120 --> 00:38:37,080
Speaker 1: here for that, right, I'm already interested if I hadn't

826
00:38:37,120 --> 00:38:39,000
Speaker 1: done the research and let like and I did know

827
00:38:39,080 --> 00:38:42,000
Speaker 1: all this, but like being able to let the research

828
00:38:42,280 --> 00:38:44,279
Speaker 1: go is a is like a really like if you

829
00:38:44,360 --> 00:38:46,400
Speaker 1: work it's I think it's something I've learned from being

830
00:38:46,400 --> 00:38:49,640
Speaker 1: in acting school. But like, do all your prep also

831
00:38:49,680 --> 00:38:51,200
Speaker 1: to the listener, take it or leave it. I'm an

832
00:38:51,200 --> 00:38:54,440
Speaker 1: over worker, Like I probably work things too hard, do

833
00:38:54,520 --> 00:38:57,359
Speaker 1: all the prep, and then let it go, like let

834
00:38:57,800 --> 00:39:00,759
Speaker 1: let the guess just take you wherever they want to

835
00:39:00,800 --> 00:39:02,880
Speaker 1: take you. And I think that that is a sweet

836
00:39:02,880 --> 00:39:06,000
Speaker 1: spot to record this style of podcasts from this long

837
00:39:06,120 --> 00:39:11,759
Speaker 1: form holding space for a guest, championing that guest, you know,

838
00:39:11,880 --> 00:39:13,880
Speaker 1: like and I think that's and it's less of a

839
00:39:14,719 --> 00:39:17,759
Speaker 1: you know, gotcha moment gossip be pod. It's probably much

840
00:39:17,800 --> 00:39:21,640
Speaker 1: more like let's celebrate the person that's sitting the you know,

841
00:39:21,680 --> 00:39:23,160
Speaker 1: on the opposite side of the mic. To me, does

842
00:39:23,200 --> 00:39:23,759
Speaker 1: that make sense?

843
00:39:23,800 --> 00:39:26,160
Speaker 3: It makes perfect sense and was interesting. I'm gonna throw

844
00:39:26,160 --> 00:39:28,879
Speaker 3: a question to you. Yeah, now I'm interviewing you. When

845
00:39:28,880 --> 00:39:31,440
Speaker 3: you started the pod way back when? Was that always

846
00:39:31,480 --> 00:39:32,719
Speaker 3: the format plan that you had?

847
00:39:33,520 --> 00:39:37,360
Speaker 1: Initially? I had someone I can't believe I remember this

848
00:39:37,440 --> 00:39:41,200
Speaker 1: coaching me, and they overworked they overworked it, like to

849
00:39:41,239 --> 00:39:43,839
Speaker 1: the point that it was scripted, and I remember I did.

850
00:39:43,960 --> 00:39:46,000
Speaker 1: I think I did two interviews like that and I

851
00:39:46,040 --> 00:39:48,719
Speaker 1: was like, absolutely not. This is the pits and I

852
00:39:48,760 --> 00:39:51,920
Speaker 1: and because it felt too structured and I love structure,

853
00:39:52,160 --> 00:39:55,399
Speaker 1: but it felt too fake and I feel a bit

854
00:39:55,400 --> 00:39:58,600
Speaker 1: allergic to that, like I would rather be straight at

855
00:39:58,680 --> 00:40:00,759
Speaker 1: like this is probably an over but like I said

856
00:40:00,760 --> 00:40:04,560
Speaker 1: to Claar this morning, fuck, I got sperm salm and

857
00:40:04,600 --> 00:40:06,879
Speaker 1: sperm in my eyes, Like I'm gonna have to wear

858
00:40:06,960 --> 00:40:09,320
Speaker 1: glasses today for Fiel, which is while I'm wearing glasses

859
00:40:09,840 --> 00:40:12,000
Speaker 1: and I'm like, I look because I had all these

860
00:40:12,040 --> 00:40:13,680
Speaker 1: bumps under my and You're like, Laura, it's fine. I

861
00:40:13,680 --> 00:40:15,799
Speaker 1: can't believe you're ever mentioning it, and I'm like, like,

862
00:40:15,880 --> 00:40:19,760
Speaker 1: I'd rather I'd just rather be honest, and so.

863
00:40:20,000 --> 00:40:22,840
Speaker 2: I hope everyone heard you say salmon sperm. I feel

864
00:40:22,880 --> 00:40:25,920
Speaker 2: like I said sperm and never just to clarify.

865
00:40:26,280 --> 00:40:28,200
Speaker 1: And so it's like a facial treatment. I got salmon

866
00:40:28,239 --> 00:40:31,480
Speaker 1: sperm under my eyes anyway, and apparently it's really good

867
00:40:31,480 --> 00:40:33,799
Speaker 1: for the creeping. I turned forty later this year, and

868
00:40:33,840 --> 00:40:35,239
Speaker 1: so I'm like, are we going to get rid of

869
00:40:35,280 --> 00:40:40,040
Speaker 1: this creeping anyway? And so like, I'd rather be honest

870
00:40:40,120 --> 00:40:44,480
Speaker 1: and real, and I just see etiot better, I personally idiot.

871
00:40:44,520 --> 00:40:48,120
Speaker 1: That's why I you know this about me. I really

872
00:40:48,160 --> 00:40:51,200
Speaker 1: record on zoom, and I know that's a really hard

873
00:40:51,239 --> 00:40:52,680
Speaker 1: like and I do living in LA we do it

874
00:40:52,719 --> 00:40:55,239
Speaker 1: every now and then. But if I record on zoom,

875
00:40:55,280 --> 00:40:57,880
Speaker 1: we do a pre interview. We check the mic and

876
00:40:57,880 --> 00:41:00,160
Speaker 1: the audio quality, which brings me to my next question.

877
00:41:00,880 --> 00:41:05,880
Speaker 1: Common mistakes in podland.

878
00:41:04,320 --> 00:41:06,319
Speaker 3: So you've already listened to them. My first thing that

879
00:41:06,360 --> 00:41:07,880
Speaker 3: I would say is always make sure you have a

880
00:41:07,880 --> 00:41:10,160
Speaker 3: good mic. It is so important and it's so important

881
00:41:10,160 --> 00:41:12,880
Speaker 3: to test the mic. I mean, our standards of audio

882
00:41:13,000 --> 00:41:14,880
Speaker 3: quality is just increase. I mean in COVID, back in

883
00:41:14,920 --> 00:41:16,520
Speaker 3: the day, peop would listen to anything. So I think

884
00:41:16,600 --> 00:41:19,360
Speaker 3: it definitely dropped then now it is different. Get a

885
00:41:19,400 --> 00:41:21,279
Speaker 3: mic test it. Make sure your guest has a mic

886
00:41:21,760 --> 00:41:23,640
Speaker 3: and connection as well, I think is important. I think

887
00:41:23,640 --> 00:41:25,360
Speaker 3: you get such a different energy if you're in the

888
00:41:25,440 --> 00:41:27,319
Speaker 3: room with someone, then you would over zoom. It's not

889
00:41:27,360 --> 00:41:30,640
Speaker 3: always possible, and zoom interviews can be amazing, but where possible,

890
00:41:30,719 --> 00:41:33,719
Speaker 3: get in the room, get together. A mistake I think

891
00:41:33,760 --> 00:41:36,319
Speaker 3: that a lot of people make with podcasting is that

892
00:41:36,360 --> 00:41:40,000
Speaker 3: they assume you can kind of pick two personalities and

893
00:41:40,239 --> 00:41:42,080
Speaker 3: make them hosts of a show and it will just

894
00:41:42,160 --> 00:41:45,160
Speaker 3: naturally work because of their reputation or what's happened before.

895
00:41:45,239 --> 00:41:48,799
Speaker 3: They're both journalists or sports stars, so they're just gonna yeah, yeah,

896
00:41:48,840 --> 00:41:50,319
Speaker 3: they're just going to make sense, and you put them

897
00:41:50,320 --> 00:41:51,920
Speaker 3: in the room and the chemistry isn't there because you

898
00:41:51,960 --> 00:41:55,839
Speaker 3: can't necessarily fake chemistry. Well, listeners are so intelligent they

899
00:41:55,840 --> 00:41:59,040
Speaker 3: see right through it and they buy into chemistry and connection.

900
00:41:59,640 --> 00:42:00,839
Speaker 3: So I think I think that would be a common

901
00:42:00,880 --> 00:42:02,719
Speaker 3: mistake I think people make. And another one would be

902
00:42:02,760 --> 00:42:06,000
Speaker 3: that I think people underestimate the time that goes into podcasting.

903
00:42:06,640 --> 00:42:09,920
Speaker 3: I do think people think we podcasts just show up,

904
00:42:10,040 --> 00:42:12,799
Speaker 3: hit record, Oh amazing, an award winning show has just

905
00:42:12,800 --> 00:42:14,839
Speaker 3: been creative with no research, and I just put an

906
00:42:14,880 --> 00:42:17,319
Speaker 3: hour's work into it once a week and that was it. Like, yeah,

907
00:42:17,360 --> 00:42:19,440
Speaker 3: it is so much, as you know, you just said

908
00:42:19,480 --> 00:42:22,120
Speaker 3: that eight hours for every guest. But it's research, it's editing,

909
00:42:22,160 --> 00:42:25,239
Speaker 3: it's time, it's prep, it's listening back. That would be

910
00:42:25,280 --> 00:42:27,480
Speaker 3: another tip I have as well. It's like when you

911
00:42:27,520 --> 00:42:30,719
Speaker 3: start a podcast, listen to yourself. Listen to your voice.

912
00:42:30,760 --> 00:42:32,439
Speaker 3: I know we find it jarring because we don't sound

913
00:42:32,520 --> 00:42:33,880
Speaker 3: like we think we sound in our heads. And I

914
00:42:33,880 --> 00:42:35,520
Speaker 3: will have that same feeling when I listen back to

915
00:42:35,520 --> 00:42:38,120
Speaker 3: this interview of myself. But you'll get used to it,

916
00:42:38,160 --> 00:42:40,800
Speaker 3: and it's exposure therapy. And the more you listen to yourself,

917
00:42:40,840 --> 00:42:42,359
Speaker 3: the more you're going to see what you're doing well

918
00:42:42,360 --> 00:42:44,440
Speaker 3: and what you're not doing well. Are you interrupting guests

919
00:42:44,560 --> 00:42:46,840
Speaker 3: or in putting too much of yourself into a narrative,

920
00:42:47,640 --> 00:42:50,800
Speaker 3: or are you you know, laughing at the wrong times,

921
00:42:50,880 --> 00:42:52,640
Speaker 3: whatever it is is, there are too many pauses. You

922
00:42:52,640 --> 00:42:56,840
Speaker 3: can just really carefully get more edited content if you

923
00:42:56,880 --> 00:42:58,920
Speaker 3: listen to yourself, and it's the best feedback loop that

924
00:42:58,920 --> 00:43:01,120
Speaker 3: you can have rather than have your audience write it

925
00:43:01,160 --> 00:43:02,920
Speaker 3: on your socials once you start to get bigger, which

926
00:43:02,920 --> 00:43:05,440
Speaker 3: will also happen like audiences are very engaged now.

927
00:43:05,440 --> 00:43:06,799
Speaker 2: They will tell you what they like and what they

928
00:43:06,800 --> 00:43:08,080
Speaker 2: don't like a hundred.

929
00:43:08,560 --> 00:43:10,879
Speaker 1: I don't think you know this, but when I did

930
00:43:11,160 --> 00:43:17,760
Speaker 1: my first interview to come to Iheartarn the Big Boss,

931
00:43:17,800 --> 00:43:20,040
Speaker 1: the question was do I listen to my own pods?

932
00:43:20,040 --> 00:43:21,840
Speaker 1: And I go is that a trick question? How do

933
00:43:21,840 --> 00:43:26,080
Speaker 1: you think I find the audiograms? And the response was,

934
00:43:26,920 --> 00:43:29,960
Speaker 1: you'd be surprised how many people don't listen to their pods.

935
00:43:30,440 --> 00:43:32,600
Speaker 1: But sometimes I will say, like, if it's a raw

936
00:43:32,640 --> 00:43:35,600
Speaker 1: episode and we've gone somewhere quite heavy, I've actually got

937
00:43:35,640 --> 00:43:37,799
Speaker 1: to psych myself up to listen because I'm like, oh,

938
00:43:37,840 --> 00:43:40,440
Speaker 1: I know where that POD's going to go, and or

939
00:43:40,480 --> 00:43:44,240
Speaker 1: if like, yeah, it's been just a bit of content,

940
00:43:44,280 --> 00:43:47,520
Speaker 1: that's like, oh hard, I really I've got to walk,

941
00:43:47,520 --> 00:43:49,839
Speaker 1: I've got to move, I've got to like let it

942
00:43:49,880 --> 00:43:52,040
Speaker 1: move through my body as well. It's an art form.

943
00:43:52,040 --> 00:43:54,480
Speaker 1: But even just what you were saying about the work

944
00:43:54,520 --> 00:43:56,840
Speaker 1: that goes in I always say to people, if you

945
00:43:57,000 --> 00:43:59,319
Speaker 1: want it to be, it can become a full time job.

946
00:44:00,040 --> 00:44:02,040
Speaker 1: You can put that many hours into it. If you want.

947
00:44:02,280 --> 00:44:05,440
Speaker 1: And even last night I was at dinner and I

948
00:44:05,480 --> 00:44:07,480
Speaker 1: was like, guys, I'm so I got a jet. I

949
00:44:07,480 --> 00:44:08,759
Speaker 1: was like, I got a jet. I gotta get I've

950
00:44:08,800 --> 00:44:12,160
Speaker 1: got pub prep to do. And I're like, oh, what's

951
00:44:12,200 --> 00:44:15,239
Speaker 1: the interview for Lola? Like no one get, Like no

952
00:44:15,280 --> 00:44:18,560
Speaker 1: one really does. And I'm like, oh no, there's four tomorrow,

953
00:44:18,800 --> 00:44:21,200
Speaker 1: back to back and I have to be on point

954
00:44:21,280 --> 00:44:22,279
Speaker 1: four four of them and.

955
00:44:22,239 --> 00:44:23,600
Speaker 2: I don't turn around in between.

956
00:44:23,719 --> 00:44:27,439
Speaker 1: Yeah, I don't know, Like it's I think you're right

957
00:44:27,520 --> 00:44:31,120
Speaker 1: in that, like it is it an amazing beast that's

958
00:44:31,120 --> 00:44:32,960
Speaker 1: always moving, which is what I want to ask you

959
00:44:33,000 --> 00:44:37,480
Speaker 1: about NIXT. But I also think people don't really get

960
00:44:37,520 --> 00:44:40,439
Speaker 1: to see the amount of work that goes into and

961
00:44:40,560 --> 00:44:42,800
Speaker 1: behind the magic that goes into a pod.

962
00:44:42,840 --> 00:44:45,000
Speaker 3: And the number of people who work on things behind

963
00:44:45,000 --> 00:44:47,200
Speaker 3: the scenes and different teams that stuff has to funnel through.

964
00:44:47,600 --> 00:44:49,360
Speaker 3: And I think the other thing people think is that

965
00:44:49,800 --> 00:44:51,440
Speaker 3: I mean, and it has happened to some podcasts an

966
00:44:51,440 --> 00:44:53,800
Speaker 3: overnight success. It's a great story. We love to see it,

967
00:44:53,840 --> 00:44:56,640
Speaker 3: but it's not everyone. Building an audience takes time, and

968
00:44:56,680 --> 00:44:58,319
Speaker 3: it takes longevity, and you've got to be in it

969
00:44:58,360 --> 00:45:00,440
Speaker 3: for the long haul and then playing the low game,

970
00:45:00,520 --> 00:45:04,080
Speaker 3: and I don't think everyone has enough patience whether to

971
00:45:04,360 --> 00:45:06,120
Speaker 3: write it out and to see what could happen. So

972
00:45:06,160 --> 00:45:08,840
Speaker 3: it's just like, I think, give yourself the perspective that

973
00:45:08,880 --> 00:45:10,480
Speaker 3: you need to put time into it, and you also

974
00:45:10,480 --> 00:45:11,239
Speaker 3: need to give it time.

975
00:45:11,640 --> 00:45:14,480
Speaker 1: There's some crazy stat about like, out of all the

976
00:45:14,520 --> 00:45:17,720
Speaker 1: podcasts that have ever been started, like a tiny percent

977
00:45:17,760 --> 00:45:20,759
Speaker 1: are still going. There's like a mental stat because I

978
00:45:20,800 --> 00:45:24,959
Speaker 1: think also probably because of COVID people like Old Old

979
00:45:25,040 --> 00:45:29,960
Speaker 1: or a pod, which is totally cool, like plea like amazing,

980
00:45:30,360 --> 00:45:33,040
Speaker 1: but it's having that like I don't know if it's

981
00:45:33,040 --> 00:45:36,719
Speaker 1: tenacity or resilience to just be like all right, like yeah,

982
00:45:36,719 --> 00:45:40,399
Speaker 1: we're gonna go get like because even though we've talked

983
00:45:40,400 --> 00:45:42,600
Speaker 1: about like some of the business sides of it, and

984
00:45:42,640 --> 00:45:45,400
Speaker 1: like we talked about a beautiful brand partnership that I

985
00:45:45,440 --> 00:45:47,360
Speaker 1: got to work on with you, there can also be

986
00:45:47,400 --> 00:45:50,120
Speaker 1: gaps of time where it's not brand partnerships and you're

987
00:45:50,239 --> 00:45:54,200
Speaker 1: just rocking up and like giving it you're all or

988
00:45:54,360 --> 00:45:56,839
Speaker 1: sometimes like as a host, you'll do an interview and

989
00:45:57,360 --> 00:46:01,040
Speaker 1: there'll be the guest, they'll be a public they'll be

990
00:46:01,160 --> 00:46:04,719
Speaker 1: like their minder and it changes the lawyer. Yeah, it

991
00:46:04,800 --> 00:46:08,080
Speaker 1: changes the dynamic really quickly, and you're like, shit, look,

992
00:46:08,120 --> 00:46:10,040
Speaker 1: I wanted to ask about this really full on thing

993
00:46:10,080 --> 00:46:12,279
Speaker 1: then went through that's out the door, and you like,

994
00:46:12,600 --> 00:46:16,080
Speaker 1: I don't know, Like I think it's a I feel

995
00:46:16,080 --> 00:46:17,680
Speaker 1: like I've just gone around in the little circle. But

996
00:46:17,719 --> 00:46:19,320
Speaker 1: you know what I mean, Like, I feel like it's

997
00:46:19,960 --> 00:46:21,160
Speaker 1: is such a moving beast.

998
00:46:21,239 --> 00:46:23,200
Speaker 3: So yeah, and what you said there as well about

999
00:46:23,200 --> 00:46:24,920
Speaker 3: the number of podcasts that there are, there's also the

1000
00:46:25,000 --> 00:46:27,839
Speaker 3: number of podcasts that are profitable is a very small

1001
00:46:27,840 --> 00:46:29,359
Speaker 3: stat I'm not going to quote that because I'm too

1002
00:46:29,360 --> 00:46:31,239
Speaker 3: scared of getting it wrong. Yeah, but it's it's a

1003
00:46:31,280 --> 00:46:34,440
Speaker 3: small stat of who's making a lot of revenue in

1004
00:46:34,480 --> 00:46:37,799
Speaker 3: this space, and there's there's opportunity for sure, and it's

1005
00:46:37,840 --> 00:46:40,000
Speaker 3: completely evolving and changing. That's so much of what we

1006
00:46:40,040 --> 00:46:42,319
Speaker 3: work on is like trying to stay ahead of that

1007
00:46:42,360 --> 00:46:43,880
Speaker 3: and with the trends and work with you to make

1008
00:46:43,920 --> 00:46:46,879
Speaker 3: it grow. But that is also not again, most people

1009
00:46:46,880 --> 00:46:48,320
Speaker 3: aren't getting that success overnight.

1010
00:46:48,719 --> 00:46:50,920
Speaker 1: Yeah. I think I think I love that You're like

1011
00:46:50,960 --> 00:46:53,960
Speaker 1: it's long game because I've known that from day dot

1012
00:46:54,000 --> 00:46:56,279
Speaker 1: with the pod, and I always I spoke to someone

1013
00:46:56,280 --> 00:46:59,279
Speaker 1: who recently started her pod in America and she's like,

1014
00:46:59,320 --> 00:47:01,680
Speaker 1: what advice have you got? And I was like, long game,

1015
00:47:01,840 --> 00:47:04,400
Speaker 1: and I'm like, and it will reward you when you

1016
00:47:04,600 --> 00:47:08,160
Speaker 1: least expect it, Like the pod will give back to you,

1017
00:47:08,239 --> 00:47:09,960
Speaker 1: but you need to give it your heart, like you

1018
00:47:10,040 --> 00:47:14,160
Speaker 1: need to really like trust and believe in it without

1019
00:47:14,200 --> 00:47:16,840
Speaker 1: needing a prize at the end, and then those like

1020
00:47:16,920 --> 00:47:19,520
Speaker 1: beautiful gifts kind of like click into place.

1021
00:47:19,760 --> 00:47:21,719
Speaker 3: I think I agree, And I think it's such an

1022
00:47:21,719 --> 00:47:23,840
Speaker 3: important question to ask yourself right at the start, like

1023
00:47:23,920 --> 00:47:26,400
Speaker 3: what are you doing the podcast for? Because if the

1024
00:47:26,440 --> 00:47:28,759
Speaker 3: answer is to be famous, it's probably not the right

1025
00:47:28,800 --> 00:47:29,680
Speaker 3: motivation to.

1026
00:47:29,680 --> 00:47:30,279
Speaker 1: Start a show.

1027
00:47:30,520 --> 00:47:32,840
Speaker 3: But if your answer is because it's your passion project,

1028
00:47:32,960 --> 00:47:34,880
Speaker 3: or you're really interested in the story and you want

1029
00:47:34,920 --> 00:47:37,279
Speaker 3: to spend more time in that space, or you've got

1030
00:47:37,320 --> 00:47:39,560
Speaker 3: this great idea and a great format that you think

1031
00:47:39,560 --> 00:47:40,800
Speaker 3: it's going to be really fun and even if it

1032
00:47:40,800 --> 00:47:42,400
Speaker 3: doesn't you know, get a huge audience, it's going to

1033
00:47:42,400 --> 00:47:44,239
Speaker 3: be really enjoyable. You've got to ask yourself what are

1034
00:47:44,239 --> 00:47:46,520
Speaker 3: you trying to achieve and what's the reason behind the show.

1035
00:47:46,800 --> 00:47:48,600
Speaker 3: I mean, you and me were talking about this yesterday. It's

1036
00:47:48,680 --> 00:47:52,120
Speaker 3: like I don't think everyone has a podcast in them,

1037
00:47:52,160 --> 00:47:54,760
Speaker 3: just like I don't think everyone can be a famous author.

1038
00:47:55,080 --> 00:47:58,120
Speaker 3: I think it should be story led, like what's what's

1039
00:47:58,160 --> 00:48:00,400
Speaker 3: the story behind it? And that's why you should have it.

1040
00:48:00,440 --> 00:48:01,879
Speaker 3: I Mean, my friends ask me all the time because

1041
00:48:01,880 --> 00:48:03,279
Speaker 3: I love the industry. It's like, why don't I just

1042
00:48:03,280 --> 00:48:05,400
Speaker 3: make my own podcast? And I don't think it works

1043
00:48:05,400 --> 00:48:06,839
Speaker 3: like that. That's just like saying why don't I become

1044
00:48:06,880 --> 00:48:09,319
Speaker 3: an author overnight? Yea, because I like the industry, Like

1045
00:48:09,360 --> 00:48:11,399
Speaker 3: it has to be like what's the idea and what's

1046
00:48:11,400 --> 00:48:13,080
Speaker 3: the story and what do I want to get out

1047
00:48:13,080 --> 00:48:15,920
Speaker 3: of it? And then managing your own expectations and staying

1048
00:48:15,960 --> 00:48:16,520
Speaker 3: on that path.

1049
00:48:16,840 --> 00:48:19,120
Speaker 1: Oh yeah, I love that. I also think as well.

1050
00:48:19,120 --> 00:48:21,680
Speaker 1: Sometimes I'll interview people, and you can interview people and

1051
00:48:21,719 --> 00:48:23,520
Speaker 1: be like, oh, yeah, they've got a pod in them

1052
00:48:23,680 --> 00:48:25,319
Speaker 1: or a book. You can kind of feel it when

1053
00:48:25,320 --> 00:48:28,120
Speaker 1: you're interviewing them by the way they share and their

1054
00:48:28,160 --> 00:48:30,480
Speaker 1: life trajectory and all of that kind of thing. But

1055
00:48:30,520 --> 00:48:33,880
Speaker 1: there's also such like it's an art form to getting

1056
00:48:33,920 --> 00:48:37,040
Speaker 1: really great guests. Like I know you were nervous at

1057
00:48:37,080 --> 00:48:40,280
Speaker 1: the start of this, but like you've shared really honestly,

1058
00:48:40,440 --> 00:48:43,960
Speaker 1: really openly, you've helped the listener, You've helped me. I'm

1059
00:48:43,960 --> 00:48:48,319
Speaker 1: just like, I think, like, you're such a perfect pod

1060
00:48:48,360 --> 00:48:51,400
Speaker 1: guest because you're here to share something to help people,

1061
00:48:51,480 --> 00:48:53,000
Speaker 1: and I think, like if you get really clear on

1062
00:48:53,120 --> 00:48:56,240
Speaker 1: like what each guest brings to the pod as well,

1063
00:48:56,320 --> 00:49:01,200
Speaker 1: like that's just as important as like like sometimes I

1064
00:49:01,200 --> 00:49:03,239
Speaker 1: don't go on pods unless it feels right to go,

1065
00:49:03,480 --> 00:49:07,040
Speaker 1: like as a guest, because I'm like, I don't want

1066
00:49:07,040 --> 00:49:08,440
Speaker 1: to be there for a gotcha. I don't want to

1067
00:49:08,440 --> 00:49:09,960
Speaker 1: be there for clickbait. I don't want to be there

1068
00:49:09,960 --> 00:49:12,440
Speaker 1: to help people or to inspire them or you know

1069
00:49:12,480 --> 00:49:12,879
Speaker 1: what I mean.

1070
00:49:13,000 --> 00:49:15,120
Speaker 3: Yeah, you're doing your own research to see what's going

1071
00:49:15,160 --> 00:49:17,399
Speaker 3: to happen. Yeah, but I hope that being a guest

1072
00:49:17,440 --> 00:49:20,840
Speaker 3: on this, even though yes, definitely nervous, I hope it

1073
00:49:20,840 --> 00:49:23,480
Speaker 3: shows people who are interested in the industry. It's the

1074
00:49:23,480 --> 00:49:26,239
Speaker 3: same with radio, Like there are other jobs outside of

1075
00:49:26,239 --> 00:49:27,680
Speaker 3: what people think they are. There are a lot of

1076
00:49:27,680 --> 00:49:29,440
Speaker 3: behind the scene jobs that no one talks about. Like

1077
00:49:29,480 --> 00:49:31,320
Speaker 3: I think people think there's a presenter and a producer

1078
00:49:31,360 --> 00:49:33,080
Speaker 3: and then that's the end of the podcasting industry.

1079
00:49:33,239 --> 00:49:34,520
Speaker 2: But there's so much more to it.

1080
00:49:34,560 --> 00:49:36,880
Speaker 3: So if anyone's interested, you should get involved and like

1081
00:49:36,880 --> 00:49:38,560
Speaker 3: see where you land and see what you're interested in.

1082
00:49:38,960 --> 00:49:42,080
Speaker 1: Oh yeah, and also, and this is a bit of

1083
00:49:42,080 --> 00:49:46,800
Speaker 1: a not loaded question, but like the podcast beast changes

1084
00:49:46,880 --> 00:49:48,040
Speaker 1: all the time, all the.

1085
00:49:48,000 --> 00:49:49,560
Speaker 3: Time, and we do call it a beast. I think

1086
00:49:49,560 --> 00:49:52,120
Speaker 3: that's a it's a moving me. It's a moving beast,

1087
00:49:52,280 --> 00:49:52,960
Speaker 3: a lovable beast.

1088
00:49:53,040 --> 00:49:57,359
Speaker 1: But yeah, so where do you see the pod like

1089
00:49:57,640 --> 00:49:58,840
Speaker 1: landscape going.

1090
00:50:00,080 --> 00:50:02,319
Speaker 2: Yeah, that's an interesting question. Yeah, I think so.

1091
00:50:02,360 --> 00:50:05,440
Speaker 3: I've been here five years, and I would say it's

1092
00:50:05,520 --> 00:50:08,560
Speaker 3: changed way more than I could ever imagine in five years.

1093
00:50:08,880 --> 00:50:10,360
Speaker 3: So five years from now, I think it will be

1094
00:50:10,400 --> 00:50:12,600
Speaker 3: like fifty years in the space of podcasting. I think

1095
00:50:12,600 --> 00:50:15,320
Speaker 3: there'll be so much change. But what I expect to

1096
00:50:15,400 --> 00:50:17,520
Speaker 3: change right now is like the way the audiences are

1097
00:50:17,520 --> 00:50:19,200
Speaker 3: consuming podcasts has changed.

1098
00:50:19,239 --> 00:50:21,040
Speaker 2: Like they want to see more. So.

1099
00:50:21,480 --> 00:50:23,120
Speaker 3: They used to love someone in their bedroom. I mean

1100
00:50:23,120 --> 00:50:24,880
Speaker 3: they still do someone in their bedroom on a microphone.

1101
00:50:24,920 --> 00:50:26,600
Speaker 3: You feel like you're there with your best friend right

1102
00:50:26,600 --> 00:50:28,520
Speaker 3: in the room. But now they want to meet the shows.

1103
00:50:28,560 --> 00:50:30,399
Speaker 3: They want to see live tours, they want to read

1104
00:50:30,400 --> 00:50:32,359
Speaker 3: books that they've written. They want to buy the merch

1105
00:50:32,400 --> 00:50:33,680
Speaker 3: and wear the merch. They want to meet up with

1106
00:50:33,719 --> 00:50:35,560
Speaker 3: other people who listen to the podcast they've started, Like

1107
00:50:35,600 --> 00:50:38,920
Speaker 3: these whole communities that people are so invested in, and

1108
00:50:38,960 --> 00:50:42,120
Speaker 3: I think that will be something that continues on. I mean,

1109
00:50:42,160 --> 00:50:44,000
Speaker 3: social media has changed so much of course, like the

1110
00:50:44,000 --> 00:50:47,319
Speaker 3: boom of TikTok, which I'm slightly too old for, is there,

1111
00:50:47,400 --> 00:50:49,680
Speaker 3: and there's an audience there. So it's like, how are

1112
00:50:49,680 --> 00:50:52,279
Speaker 3: you working with your content to evolve to meet your

1113
00:50:52,320 --> 00:50:54,400
Speaker 3: audience's needs, And you need to stay with it. You

1114
00:50:54,440 --> 00:50:57,920
Speaker 3: need to keep finding other ways to deliver different versions

1115
00:50:57,960 --> 00:50:59,879
Speaker 3: of yourself to them to keep them along the ride,

1116
00:51:00,040 --> 00:51:02,600
Speaker 3: keep them interested, and the same with like clients, Like

1117
00:51:02,920 --> 00:51:06,759
Speaker 3: we've seen clients' education evolve so much, Like they're right there.

1118
00:51:06,800 --> 00:51:08,560
Speaker 3: People want to be a part of podcasts now they

1119
00:51:08,560 --> 00:51:10,480
Speaker 3: see that that's the future. So in five years from now,

1120
00:51:10,480 --> 00:51:12,719
Speaker 3: that could also completely change how people are making money

1121
00:51:12,719 --> 00:51:13,400
Speaker 3: from the industry.

1122
00:51:13,800 --> 00:51:16,000
Speaker 1: Oh, I must say, it's so interesting the way you're

1123
00:51:16,440 --> 00:51:20,880
Speaker 1: mentioned TikTok. I love to watch call her Daddy on TikTok,

1124
00:51:20,960 --> 00:51:22,960
Speaker 1: but not on Insta, Like I'm really I love the

1125
00:51:23,000 --> 00:51:26,279
Speaker 1: way she creates TikTok. It's so like it's like the

1126
00:51:26,280 --> 00:51:27,880
Speaker 1: way you were saying you wine down and I'm like,

1127
00:51:27,920 --> 00:51:30,319
Speaker 1: all right, Sally, it's Alex Cooper. Right, I'm like, what's

1128
00:51:30,320 --> 00:51:33,200
Speaker 1: Alex been up to today? Because she updates her TikTok

1129
00:51:33,280 --> 00:51:36,920
Speaker 1: more than her Insta and so it's so and like

1130
00:51:37,040 --> 00:51:40,200
Speaker 1: the beast that is like built like where she travels,

1131
00:51:40,239 --> 00:51:43,680
Speaker 1: she'll build a brand new studio everywhere. I'm like, wow, wait,

1132
00:51:44,360 --> 00:51:47,240
Speaker 1: but it's just fascinating to like see how social media

1133
00:51:47,600 --> 00:51:50,160
Speaker 1: works with pods and vice versa.

1134
00:51:50,200 --> 00:51:52,480
Speaker 3: And also you're seeing how you like to consume different

1135
00:51:52,520 --> 00:51:54,840
Speaker 3: versions of content in different places, which is so important,

1136
00:51:54,840 --> 00:51:57,920
Speaker 3: whether it's branded or your content, organic content, independent content.

1137
00:51:58,239 --> 00:52:01,360
Speaker 3: Different platforms give you an opportunities to connect in a

1138
00:52:01,360 --> 00:52:03,560
Speaker 3: different way, and the slightly different audiences that are different

1139
00:52:03,560 --> 00:52:06,000
Speaker 3: age groups you need to try and appeal to them.

1140
00:52:06,360 --> 00:52:10,800
Speaker 1: Yeah, we've got a nice little flash lightning in the studio. Okay,

1141
00:52:10,880 --> 00:52:14,080
Speaker 1: So say a green podcaster is listening right now, or

1142
00:52:14,120 --> 00:52:16,440
Speaker 1: someone that has an idea, like I think I've got

1143
00:52:16,440 --> 00:52:20,520
Speaker 1: this idea for a pod. I don't really know where

1144
00:52:20,560 --> 00:52:22,680
Speaker 1: to start, and I know we've touched on some like

1145
00:52:23,000 --> 00:52:26,480
Speaker 1: invest in some good mics and stuff like that. Where

1146
00:52:26,520 --> 00:52:28,799
Speaker 1: could somebody start that? Because I think there comes when

1147
00:52:28,800 --> 00:52:31,000
Speaker 1: you've got an idea for something. Sometimes, you know, fear

1148
00:52:31,040 --> 00:52:33,040
Speaker 1: of rejection and self doubt can get in the way.

1149
00:52:34,360 --> 00:52:36,520
Speaker 1: What advice do you have to someone that's just like

1150
00:52:36,800 --> 00:52:38,080
Speaker 1: I think I could do a pod.

1151
00:52:38,800 --> 00:52:41,480
Speaker 3: I would say, talk about it to everyone, you know,

1152
00:52:41,840 --> 00:52:44,520
Speaker 3: So play the idea. Yeah, you need to play the

1153
00:52:44,560 --> 00:52:46,440
Speaker 3: idea through, not just like I'm going to do a

1154
00:52:46,440 --> 00:52:48,919
Speaker 3: podcast and it's me. It's like, what's the podcast about.

1155
00:52:48,960 --> 00:52:50,680
Speaker 3: You need to speak it through enough that you get

1156
00:52:50,680 --> 00:52:52,719
Speaker 3: to your elevator pitch of what it is, and if

1157
00:52:52,719 --> 00:52:55,480
Speaker 3: people go that sounds interesting, I'd like to listen, then

1158
00:52:55,520 --> 00:52:57,160
Speaker 3: you might have a concept. And then you can start

1159
00:52:57,200 --> 00:52:59,440
Speaker 3: reaching out to everyone in the industry who works on

1160
00:52:59,480 --> 00:53:01,839
Speaker 3: podcasts to talk to people about podcasts. There's so many

1161
00:53:01,880 --> 00:53:04,160
Speaker 3: people who would happily give you their time and chat

1162
00:53:04,200 --> 00:53:06,520
Speaker 3: it through with you. And then you just start, like,

1163
00:53:06,600 --> 00:53:08,919
Speaker 3: start recording. No one likes their first episode. You don't

1164
00:53:08,920 --> 00:53:11,120
Speaker 3: even have to release it, but just see how it feels,

1165
00:53:11,200 --> 00:53:13,839
Speaker 3: get that mic, start recording, see what happens, see if

1166
00:53:13,840 --> 00:53:16,200
Speaker 3: you can evolve off it, and then get your confidence

1167
00:53:16,239 --> 00:53:17,800
Speaker 3: by doing that before you start releasing.

1168
00:53:18,360 --> 00:53:20,560
Speaker 1: I remember, before or released I got six steps in

1169
00:53:20,560 --> 00:53:22,160
Speaker 1: the can. Is that still a thing.

1170
00:53:23,320 --> 00:53:25,000
Speaker 2: Who knows is that sort of thing I'm looking at

1171
00:53:25,200 --> 00:53:29,319
Speaker 2: producing that in the room? I think she says, two

1172
00:53:29,880 --> 00:53:31,799
Speaker 2: in the can. It's gone down. You don't need.

1173
00:53:33,880 --> 00:53:36,960
Speaker 1: My anxiety could not handle that. Be like, shit, well,

1174
00:53:36,960 --> 00:53:39,000
Speaker 1: I've only got two weeks ahead. Do you know why

1175
00:53:39,040 --> 00:53:42,240
Speaker 1: I loved having six epps in the can? I started

1176
00:53:42,239 --> 00:53:45,640
Speaker 1: in twenty nineteen, So when COVID hit, I knew I

1177
00:53:45,680 --> 00:53:48,160
Speaker 1: was six weeks ahead of content and it was great.

1178
00:53:48,960 --> 00:53:51,560
Speaker 1: Obviously I still had to convert to zoom because it

1179
00:53:51,680 --> 00:53:54,400
Speaker 1: lasted longer than we thought. But at the time I

1180
00:53:54,520 --> 00:53:57,880
Speaker 1: was like, I had enough content to not have a

1181
00:53:57,960 --> 00:54:02,560
Speaker 1: gap in episode too odd I could not have to

1182
00:54:02,600 --> 00:54:04,400
Speaker 1: this day, I could not handle two. But I have

1183
00:54:04,600 --> 00:54:07,040
Speaker 1: been there. I have danced on that wire of only

1184
00:54:07,080 --> 00:54:09,919
Speaker 1: two gods ahead. Not fun for me. I like to have,

1185
00:54:10,719 --> 00:54:14,240
Speaker 1: like you clear your laugh at this.

1186
00:54:13,600 --> 00:54:16,640
Speaker 2: This is my I won't be surprised though.

1187
00:54:16,640 --> 00:54:19,040
Speaker 1: So these are my pods for the year, and it

1188
00:54:19,080 --> 00:54:22,440
Speaker 1: goes all the way to the twenty third of June.

1189
00:54:23,520 --> 00:54:25,000
Speaker 2: Wow, day before my birthday.

1190
00:54:25,239 --> 00:54:28,879
Speaker 3: Really, but that doesn't suppose me at all, because I've

1191
00:54:28,880 --> 00:54:30,839
Speaker 3: worked with you for so many years. You every time

1192
00:54:30,880 --> 00:54:33,440
Speaker 3: I ask you any question to do with your schedule

1193
00:54:33,480 --> 00:54:35,360
Speaker 3: or what's happening, or how many interviews you've got in

1194
00:54:35,360 --> 00:54:37,120
Speaker 3: the books, like it is so thorough.

1195
00:54:37,200 --> 00:54:37,759
Speaker 2: You work so.

1196
00:54:37,800 --> 00:54:39,799
Speaker 3: Ahead of time, which blows my mind because you are

1197
00:54:39,840 --> 00:54:41,560
Speaker 3: so busy. This is not, by any means the only

1198
00:54:41,600 --> 00:54:43,480
Speaker 3: thing you do with your time. And a lot of

1199
00:54:43,480 --> 00:54:44,880
Speaker 3: the time you've been in LA for a lot of

1200
00:54:44,920 --> 00:54:47,400
Speaker 3: the relationship that we've had together. So it's crazy the

1201
00:54:47,440 --> 00:54:49,319
Speaker 3: amount of time you dedicate to the podcast and how

1202
00:54:49,440 --> 00:54:51,000
Speaker 3: organized you are. It's not how they all work, and

1203
00:54:51,000 --> 00:54:53,080
Speaker 3: it's dependent again on the guests that you can get

1204
00:54:53,280 --> 00:54:55,600
Speaker 3: access to. You you have so many connections you've been

1205
00:54:55,640 --> 00:54:56,840
Speaker 3: able to build on you Reckon.

1206
00:54:57,000 --> 00:55:00,440
Speaker 1: I just like literally am like I'm old to the listener.

1207
00:55:00,480 --> 00:55:02,160
Speaker 1: I will literally DM people and be like I'm a

1208
00:55:02,200 --> 00:55:05,600
Speaker 1: super fan like Damon Harryman. I watched him in this

1209
00:55:05,840 --> 00:55:08,759
Speaker 1: Tom Hardy movie called Bike Riders, and I was like,

1210
00:55:08,840 --> 00:55:11,400
Speaker 1: I saw, I'm a mega fan. Can I please interview?

1211
00:55:11,440 --> 00:55:13,759
Speaker 1: And he's like, yeah, I live in La too, Come

1212
00:55:13,960 --> 00:55:17,480
Speaker 1: come round. Love that And next minute I'm sitting in

1213
00:55:17,520 --> 00:55:21,239
Speaker 1: his laundroom. We're talking about like traveling in and out

1214
00:55:21,239 --> 00:55:24,040
Speaker 1: of LA all the time. And then the potto happens

1215
00:55:24,400 --> 00:55:27,480
Speaker 1: and here's a really cool thing about that. If anyone

1216
00:55:27,480 --> 00:55:30,239
Speaker 1: knows who the actor Damon Harryman, it just googled him

1217
00:55:30,239 --> 00:55:35,920
Speaker 1: as a Mazillian Australian and American shows, but recently Outful

1218
00:55:35,960 --> 00:55:41,480
Speaker 1: Dodger and the anyway, He's in pretty much everything. But

1219
00:55:42,120 --> 00:55:45,919
Speaker 1: I was having a really tough just month in LA

1220
00:55:46,160 --> 00:55:48,080
Speaker 1: in the last twelve months, and it was just I

1221
00:55:48,120 --> 00:55:50,760
Speaker 1: got rejected by a manager that was kind of leading

1222
00:55:50,760 --> 00:55:53,560
Speaker 1: me on forages as a theatrical rep, which means TV

1223
00:55:53,640 --> 00:55:57,759
Speaker 1: in film auditions, quite different to commercials and voiceover. And

1224
00:55:58,760 --> 00:56:01,000
Speaker 1: she kind of led me on about six weeks and

1225
00:56:01,040 --> 00:56:03,480
Speaker 1: then I was like she was like, h so I've

1226
00:56:03,520 --> 00:56:04,880
Speaker 1: changed my mind. I'm not going to sign you. And

1227
00:56:04,920 --> 00:56:07,680
Speaker 1: I was like fuck. And I wrote to him after

1228
00:56:07,719 --> 00:56:09,840
Speaker 1: it because we podcasted like two months before, and I

1229
00:56:09,880 --> 00:56:11,799
Speaker 1: was like, hey, I'm having a really rough day, Like

1230
00:56:12,080 --> 00:56:16,480
Speaker 1: any advice, And he wrote me the like sweetest email

1231
00:56:16,600 --> 00:56:19,200
Speaker 1: and was like, my biggest advice is like is come

1232
00:56:19,239 --> 00:56:21,120
Speaker 1: back to Australia and do some time in Australia, like

1233
00:56:21,360 --> 00:56:23,319
Speaker 1: work with both of the worlds, like you don't need

1234
00:56:23,360 --> 00:56:25,680
Speaker 1: to be planted in one. And he was like for

1235
00:56:25,800 --> 00:56:27,640
Speaker 1: my mental health and over my mental health is effected.

1236
00:56:27,640 --> 00:56:28,880
Speaker 1: He's like, I just go back to Australia for a

1237
00:56:28,880 --> 00:56:31,880
Speaker 1: little while, and I'm like, I was so freeing but yeah,

1238
00:56:32,160 --> 00:56:34,480
Speaker 1: Like that's another beautiful thing about pods that I don't

1239
00:56:34,520 --> 00:56:36,480
Speaker 1: often chat about, but like you do get to foster

1240
00:56:36,560 --> 00:56:41,160
Speaker 1: these really beautiful relationships off the back of having these

1241
00:56:41,239 --> 00:56:43,040
Speaker 1: great chats with people and so.

1242
00:56:43,640 --> 00:56:45,880
Speaker 3: And that's what you can lose if something's quite scripted.

1243
00:56:45,960 --> 00:56:48,120
Speaker 3: If you followed the format that you initially started with,

1244
00:56:48,160 --> 00:56:50,919
Speaker 3: I don't think you would have built such strong relationships

1245
00:56:50,960 --> 00:56:51,279
Speaker 3: with them.

1246
00:56:51,560 --> 00:56:54,319
Speaker 1: Yeah, I didn't think of that. Okay, I'm gonna make

1247
00:56:54,320 --> 00:56:56,000
Speaker 1: you feel really uncomfortable. I've got a list of things

1248
00:56:56,040 --> 00:57:00,560
Speaker 1: I love about you. I had a little squize at

1249
00:57:00,560 --> 00:57:04,320
Speaker 1: my notes and I was like, other one my list

1250
00:57:04,360 --> 00:57:06,200
Speaker 1: of things. I guess I've got a little heart here,

1251
00:57:06,200 --> 00:57:09,320
Speaker 1: and it says things I love about working with you.

1252
00:57:09,320 --> 00:57:12,160
Speaker 1: You have an ability to hold space for both the

1253
00:57:12,239 --> 00:57:14,799
Speaker 1: talent and the client at the same time. And like

1254
00:57:14,840 --> 00:57:17,520
Speaker 1: we were talking about the start, like find that common

1255
00:57:17,760 --> 00:57:22,400
Speaker 1: ground and having worked with clients before, like on influencer campaigns,

1256
00:57:23,000 --> 00:57:26,000
Speaker 1: it's not that it's rare, but it's really like the

1257
00:57:26,120 --> 00:57:29,920
Speaker 1: level of care you have feels so specific to like

1258
00:57:30,040 --> 00:57:33,520
Speaker 1: you as a human being, and I love that about you,

1259
00:57:34,480 --> 00:57:40,280
Speaker 1: and I love this You're gentle, but you get shit done.

1260
00:57:40,640 --> 00:57:43,560
Speaker 1: I feel like that's a really fair assessment of you.

1261
00:57:44,440 --> 00:57:47,680
Speaker 1: And the other thing, which is your superpower, And I

1262
00:57:47,720 --> 00:57:50,200
Speaker 1: don't have this at all, so I'm very jealous that

1263
00:57:50,240 --> 00:57:53,840
Speaker 1: you have this. But you have the ability to see

1264
00:57:53,880 --> 00:57:56,720
Speaker 1: everyone's POV, everyone's point of view. So you can see

1265
00:57:56,720 --> 00:57:58,600
Speaker 1: my point of view of being like want to hold

1266
00:57:58,640 --> 00:58:01,720
Speaker 1: true to my value system, my morals. But then you

1267
00:58:01,760 --> 00:58:03,640
Speaker 1: can see the client's point of view, the legal team's

1268
00:58:03,640 --> 00:58:05,560
Speaker 1: point of view. You can see all these point of

1269
00:58:05,640 --> 00:58:08,640
Speaker 1: views and somehow make it all come together. And I

1270
00:58:08,720 --> 00:58:12,360
Speaker 1: think that that's a superpower that is specific to you,

1271
00:58:12,600 --> 00:58:15,120
Speaker 1: and I think that that's where your success comes from.

1272
00:58:15,240 --> 00:58:19,280
Speaker 1: Is like, yes, you're so caring and you make time

1273
00:58:19,320 --> 00:58:21,680
Speaker 1: for people, but you can you could You have the

1274
00:58:21,720 --> 00:58:23,240
Speaker 1: ability to see that, and a lot of people don't.

1275
00:58:23,560 --> 00:58:26,120
Speaker 2: Well, Like, I'm genuinely touched by that, a little bit choked.

1276
00:58:26,280 --> 00:58:27,160
Speaker 2: That was so beautiful.

1277
00:58:27,200 --> 00:58:28,160
Speaker 1: I really appreciate you.

1278
00:58:28,160 --> 00:58:30,440
Speaker 3: Saying all of that stuff. I mean, it's an absolute

1279
00:58:30,520 --> 00:58:31,400
Speaker 3: pleasure to work with you.

1280
00:58:31,600 --> 00:58:33,560
Speaker 1: Well, let's just work together forever? Shall we do it?

1281
00:58:34,320 --> 00:58:35,120
Speaker 2: On with the netword.

1282
00:58:37,200 --> 00:58:42,840
Speaker 1: That's a wrap on another episode of Fearlessly Failing. As always,

1283
00:58:43,000 --> 00:58:46,360
Speaker 1: thank you to our guests and let's continue the conversation

1284
00:58:46,520 --> 00:58:52,280
Speaker 1: on Instagram. I'm at Yamo Lollaberry. This potty my word

1285
00:58:52,320 --> 00:58:57,080
Speaker 1: for podcast is available on all streaming platforms. I'd love

1286
00:58:57,080 --> 00:59:00,600
Speaker 1: it if you could subscribe, rape and comment, of course,

1287
00:59:01,040 --> 00:59:09,720
Speaker 1: spread the laugh h