1 00:00:00,120 --> 00:00:03,800 Speaker 1: What happens for me when I'm in a creative mindset. 2 00:00:04,040 --> 00:00:06,280 Speaker 1: If there's an email and it gets me a little 3 00:00:06,320 --> 00:00:10,520 Speaker 1: electrically charged, like someone says something dumb or something terrible 4 00:00:10,520 --> 00:00:14,520 Speaker 1: happened in the news, or like or there's an issue 5 00:00:14,520 --> 00:00:16,200 Speaker 1: that needs to be resolved and I didn't need to 6 00:00:16,200 --> 00:00:17,640 Speaker 1: be copied on it, dog gone it, but I was 7 00:00:17,680 --> 00:00:19,360 Speaker 1: copied on it. And now I'm just mad, you know 8 00:00:20,160 --> 00:00:22,960 Speaker 1: that kind of dumb? It just it just makes me 9 00:00:23,000 --> 00:00:25,880 Speaker 1: not be able to stay. It changes my chemistry, Like 10 00:00:25,920 --> 00:00:28,440 Speaker 1: can actually tell when my chemistry flips out of its 11 00:00:28,440 --> 00:00:31,560 Speaker 1: creative mode. Once it's flipped, I can't flip it back. 12 00:00:35,680 --> 00:00:38,320 Speaker 2: Welcome to How I Work, a show about the technics 13 00:00:38,440 --> 00:00:40,879 Speaker 2: used by leading innovators to get so much out of 14 00:00:40,880 --> 00:00:44,279 Speaker 2: their day. I'm your host, doctor Amantha Imba. I'm an 15 00:00:44,320 --> 00:00:48,280 Speaker 2: organizational psychologist, the CEO of Inventium, and I'm obsessed with 16 00:00:48,320 --> 00:00:51,960 Speaker 2: finding ways to optimize my work day. On today's show, 17 00:00:52,040 --> 00:00:55,880 Speaker 2: I speak to the world expert on designing and delivering presentations, 18 00:00:56,000 --> 00:01:00,720 Speaker 2: Nancy Duarte. Nancy's firm DWETE is the largest design firm 19 00:01:00,800 --> 00:01:04,560 Speaker 2: in Silicon Valley. They help very big and very famous 20 00:01:04,560 --> 00:01:07,680 Speaker 2: companies and people from Apple through to al Gore design 21 00:01:07,800 --> 00:01:12,399 Speaker 2: and deliver great presentations. Nancy's also written several best selling 22 00:01:12,400 --> 00:01:16,319 Speaker 2: books about storytelling and presentations, including the Harvard Business Review 23 00:01:16,319 --> 00:01:20,080 Speaker 2: Guide to Creating Persuasive Presentations, which is an excellent reader. 24 00:01:20,880 --> 00:01:23,920 Speaker 2: I've been a fan of Nancy's work for a very 25 00:01:24,040 --> 00:01:27,319 Speaker 2: long time, so I was extremely excited to be chatting 26 00:01:27,360 --> 00:01:30,080 Speaker 2: with her. I think one of the things I found 27 00:01:30,120 --> 00:01:33,679 Speaker 2: most interesting about this chat were Nancy's strategy is for 28 00:01:33,760 --> 00:01:37,840 Speaker 2: getting into and staying in a creative work zone, and 29 00:01:37,880 --> 00:01:40,880 Speaker 2: also her strategy is for when she feels stuck and 30 00:01:40,880 --> 00:01:43,480 Speaker 2: how she overcomes writer's block. Now, if you want to 31 00:01:43,520 --> 00:01:45,720 Speaker 2: read more about Nancy, you can reach her on Twitter 32 00:01:46,000 --> 00:01:54,160 Speaker 2: at at Nancy Dwache which is na Ncyduaarte, or via 33 00:01:54,200 --> 00:01:58,320 Speaker 2: her firm dwiche dot com. Over to Nancy to find 34 00:01:58,360 --> 00:02:01,960 Speaker 2: out about how she works. Nancy, welcome to the show. 35 00:02:03,280 --> 00:02:05,320 Speaker 3: Thank you, thanks for having me, but. 36 00:02:05,480 --> 00:02:06,480 Speaker 4: It's my pleasure now. 37 00:02:06,480 --> 00:02:10,200 Speaker 2: You're pretty much the world expert on communication and presentations, 38 00:02:10,280 --> 00:02:13,480 Speaker 2: and your work has had such a big impact on 39 00:02:13,520 --> 00:02:15,519 Speaker 2: the way I approach presentations. 40 00:02:15,520 --> 00:02:16,800 Speaker 4: So firstly, thank you. 41 00:02:18,880 --> 00:02:21,240 Speaker 3: Oh that's so nice. Thank you. 42 00:02:22,200 --> 00:02:25,360 Speaker 2: Now you run a presentation design firm, called Duarte, which 43 00:02:25,360 --> 00:02:28,000 Speaker 2: you founded thirty years ago, and now I think you've 44 00:02:28,040 --> 00:02:29,720 Speaker 2: got well over one hundred staff. 45 00:02:29,880 --> 00:02:30,560 Speaker 4: Is is that right? 46 00:02:32,280 --> 00:02:34,600 Speaker 1: Yeah, we have one hundred. Actually, it's funny we have. 47 00:02:35,120 --> 00:02:36,480 Speaker 1: We just were looking at that. I think I have 48 00:02:36,480 --> 00:02:38,000 Speaker 1: one hundred and nine now. 49 00:02:38,360 --> 00:02:40,440 Speaker 4: Wow, gosh. 50 00:02:40,880 --> 00:02:44,760 Speaker 2: And so your firm basically helps design presentations, but I 51 00:02:44,760 --> 00:02:48,240 Speaker 2: imagine you're also delivering a lot of them yourself and 52 00:02:48,280 --> 00:02:51,240 Speaker 2: traveling around. Like what does a typical week look like 53 00:02:51,480 --> 00:02:53,080 Speaker 2: in your life? 54 00:02:53,480 --> 00:02:57,000 Speaker 1: Yeah, so we actually write and design and help people 55 00:02:57,040 --> 00:02:59,920 Speaker 1: deliver their next talk, and then I also am delivering talk, 56 00:03:00,360 --> 00:03:06,760 Speaker 1: so I obviously have control of my travel calendar. So 57 00:03:08,040 --> 00:03:10,280 Speaker 1: you were saying, what does a typical day look like, right. 58 00:03:10,440 --> 00:03:12,480 Speaker 2: Yeah, or even a typical wake, So I imagine that's 59 00:03:12,480 --> 00:03:14,360 Speaker 2: probably not a typical day in your life. 60 00:03:14,440 --> 00:03:17,240 Speaker 1: Well, I have very so a lot of people like 61 00:03:17,320 --> 00:03:21,960 Speaker 1: even getting us connected on a podcast. I think there's 62 00:03:22,000 --> 00:03:24,960 Speaker 1: a perception that I'm very busy, and in reality I'm 63 00:03:25,040 --> 00:03:29,120 Speaker 1: very protected, which I think is smart. So I am 64 00:03:29,160 --> 00:03:32,120 Speaker 1: an early riser. When I'm on a deadline, I won't 65 00:03:32,120 --> 00:03:33,880 Speaker 1: even tell you what time I get up in the morning. 66 00:03:34,040 --> 00:03:35,880 Speaker 4: Oh I'm curious. 67 00:03:35,920 --> 00:03:38,200 Speaker 3: Now, when I'm on. 68 00:03:38,200 --> 00:03:41,880 Speaker 1: A deadline, like I just finished one. I get up 69 00:03:41,920 --> 00:03:45,040 Speaker 1: it's at three thirty, and then work until noon. But 70 00:03:45,080 --> 00:03:50,000 Speaker 1: my normal rhythm is I'm like in my chair working 71 00:03:50,040 --> 00:03:53,200 Speaker 1: at about six in the morning till noon, no interruption, 72 00:03:53,480 --> 00:03:56,600 Speaker 1: just straight through and then all my meetings start piling. 73 00:03:56,840 --> 00:03:59,680 Speaker 1: I work from noon until about five thirty or six, 74 00:04:00,200 --> 00:04:02,520 Speaker 1: go home, eat, and then there's a little bit of 75 00:04:02,600 --> 00:04:04,720 Speaker 1: rhythm in the evening. Sometimes I just once I've had 76 00:04:04,760 --> 00:04:06,680 Speaker 1: a little glass of wine, I'm just like done. So 77 00:04:06,720 --> 00:04:09,400 Speaker 1: I don't do anything. But sometimes I do my lower 78 00:04:09,400 --> 00:04:13,720 Speaker 1: priority emails in the evening. But I do get through 79 00:04:13,800 --> 00:04:16,440 Speaker 1: all my emails at some point on a weekend, so 80 00:04:16,520 --> 00:04:19,520 Speaker 1: I have I mean, that's if I'm really packed up. 81 00:04:20,640 --> 00:04:25,119 Speaker 1: But a lot of weekends. You know, it's really weird 82 00:04:25,160 --> 00:04:28,960 Speaker 1: when you love what you do. Sometimes I ask myself 83 00:04:29,080 --> 00:04:31,920 Speaker 1: if my hobby is my work, and is that okay? 84 00:04:32,120 --> 00:04:35,320 Speaker 1: Is that healthy? But every weekend day I get in 85 00:04:35,400 --> 00:04:38,120 Speaker 1: a two to three hour hike. Each day I sit 86 00:04:38,160 --> 00:04:41,520 Speaker 1: in the CHACUZI each day, visit with my husband, have 87 00:04:41,600 --> 00:04:43,880 Speaker 1: a nice dinner with friends, and the rest of the 88 00:04:43,920 --> 00:04:47,479 Speaker 1: time I'm creating something great, like I don't know. 89 00:04:47,640 --> 00:04:49,440 Speaker 3: In this last body of work, it was like. 90 00:04:49,560 --> 00:04:52,320 Speaker 1: I couldn't sleep because I was too excited about the 91 00:04:52,400 --> 00:04:56,080 Speaker 1: insights right, and I thought, and my creative energy just 92 00:04:56,200 --> 00:05:00,719 Speaker 1: makes me in a really positive mind and art space. 93 00:05:00,839 --> 00:05:02,839 Speaker 1: And so it's like, oh, I don't want to go 94 00:05:02,839 --> 00:05:05,520 Speaker 1: to the boardwalk with anyone. I just want to stay 95 00:05:05,520 --> 00:05:08,000 Speaker 1: home and write this next paragraph. You know, it's kind 96 00:05:08,000 --> 00:05:12,440 Speaker 1: of funny. I'm really drawn to making work that matters, 97 00:05:12,640 --> 00:05:15,800 Speaker 1: and I think that's why my time is so protected. 98 00:05:16,800 --> 00:05:17,280 Speaker 4: I love that. 99 00:05:17,360 --> 00:05:20,600 Speaker 2: I love that I want to like, hone in on 100 00:05:20,680 --> 00:05:23,920 Speaker 2: your mornings, and I'm loving that you're getting up at 101 00:05:23,920 --> 00:05:26,560 Speaker 2: three thirty in the morning. Sometimes when you've got a 102 00:05:26,560 --> 00:05:28,800 Speaker 2: big deadline, can you can you talk me through like 103 00:05:28,839 --> 00:05:32,640 Speaker 2: what does that first hour of your morning look like, 104 00:05:32,680 --> 00:05:34,760 Speaker 2: whether it's a three thirty wake up or a six 105 00:05:34,800 --> 00:05:35,800 Speaker 2: am wake up. 106 00:05:36,960 --> 00:05:39,200 Speaker 1: And what's funny is don't I don't set my alarm. 107 00:05:39,760 --> 00:05:42,040 Speaker 1: I told my husband this week. For the last two weeks, 108 00:05:42,040 --> 00:05:44,680 Speaker 1: it's like my brain told my body the deadline's done. 109 00:05:44,920 --> 00:05:47,440 Speaker 1: It's like not in it's not like set my alarm 110 00:05:47,520 --> 00:05:51,160 Speaker 1: three thirty up, working on email, but it's like my 111 00:05:51,160 --> 00:05:53,560 Speaker 1: brain is like time to go, and my body just 112 00:05:53,560 --> 00:05:56,640 Speaker 1: gets up and goes, you know, and I start so 113 00:05:56,839 --> 00:05:58,520 Speaker 1: what I try to do is I at least treat 114 00:05:58,560 --> 00:06:01,800 Speaker 1: myself to working in my jammy. 115 00:06:01,040 --> 00:06:01,600 Speaker 3: In the morning. 116 00:06:01,680 --> 00:06:04,719 Speaker 1: Right nice kind of oddly depends. I have kind of 117 00:06:04,760 --> 00:06:06,400 Speaker 1: long hair and it's kind of thick, so if I 118 00:06:06,400 --> 00:06:08,000 Speaker 1: have to wash my hair, I will shower and then 119 00:06:08,040 --> 00:06:11,960 Speaker 1: it just air dries all morning long. But I do 120 00:06:12,120 --> 00:06:15,680 Speaker 1: definitely spend time first thing when I get up, I 121 00:06:15,760 --> 00:06:19,200 Speaker 1: try every morning to give thanks to God for the 122 00:06:19,240 --> 00:06:23,640 Speaker 1: opportunity to help others. And I think my husband and 123 00:06:23,680 --> 00:06:27,920 Speaker 1: I every Tuesday every Thursday sounds weird and your listeners 124 00:06:27,960 --> 00:06:30,799 Speaker 1: might even be offended, but he and I spend thirty 125 00:06:30,839 --> 00:06:34,520 Speaker 1: minutes together just saying prayers for our people by name 126 00:06:34,800 --> 00:06:37,080 Speaker 1: and if any if we know any of them have 127 00:06:37,400 --> 00:06:42,600 Speaker 1: pain or joys or whatever, we just spend time, you know, 128 00:06:42,760 --> 00:06:46,120 Speaker 1: in an other world. For lack of a better metaphor, 129 00:06:46,160 --> 00:06:49,159 Speaker 1: its just being grateful for them and making sure they're 130 00:06:49,160 --> 00:06:54,599 Speaker 1: healthy and happy. So we do definitely have some morning rituals. 131 00:06:55,880 --> 00:06:59,160 Speaker 1: When I'm ready to go, I'll glance at email. If 132 00:06:59,160 --> 00:07:01,640 Speaker 1: I'm not expecting any surprises, I'll glance at it. But 133 00:07:02,440 --> 00:07:05,080 Speaker 1: if I'm in a creative modality and I'm like, oh 134 00:07:05,120 --> 00:07:07,599 Speaker 1: my gosh, I have these ideas, and I need them 135 00:07:07,680 --> 00:07:10,920 Speaker 1: out of me. I won't check emails sometimes because what 136 00:07:10,960 --> 00:07:14,840 Speaker 1: happens for me when I'm in a creative mindset if 137 00:07:14,840 --> 00:07:18,120 Speaker 1: there's an email and it gets me a little electrically charged, 138 00:07:18,280 --> 00:07:21,520 Speaker 1: like someone says something dumb or something terrible happened in 139 00:07:21,560 --> 00:07:25,440 Speaker 1: the news, or like or there's an issue that needs 140 00:07:25,480 --> 00:07:27,280 Speaker 1: to be resolved and I didn't need to be copied 141 00:07:27,280 --> 00:07:28,840 Speaker 1: on it, dog gone it, but I was copied on it. 142 00:07:28,880 --> 00:07:31,760 Speaker 1: Now I'm just mad, you know. And that kind of stuff, 143 00:07:31,800 --> 00:07:34,640 Speaker 1: it just it just makes me not be able to stay. 144 00:07:35,160 --> 00:07:37,600 Speaker 1: It changes my chemistry, Like it actually tell when my 145 00:07:37,680 --> 00:07:41,080 Speaker 1: chemistry flips out of its creative mode. Once it's flipped, 146 00:07:41,120 --> 00:07:42,160 Speaker 1: I can't flip it back. 147 00:07:42,480 --> 00:07:43,160 Speaker 3: So it took me a. 148 00:07:43,080 --> 00:07:46,000 Speaker 1: Long time to realize I was a morning person when 149 00:07:46,000 --> 00:07:48,800 Speaker 1: my kids were small. I was a night person out 150 00:07:48,840 --> 00:07:50,960 Speaker 1: of necessity. So I was still up at six, but 151 00:07:51,000 --> 00:07:52,800 Speaker 1: I was getting them up, getting ready Da da da 152 00:07:52,840 --> 00:07:55,840 Speaker 1: da da, and then I would go after I put 153 00:07:55,880 --> 00:07:57,920 Speaker 1: them down, I would work from when they went down 154 00:07:59,080 --> 00:08:01,280 Speaker 1: till like I met my deadlines. This is when I 155 00:08:01,360 --> 00:08:06,120 Speaker 1: was more involved in the agency. So I my creative 156 00:08:06,120 --> 00:08:10,520 Speaker 1: modality is interesting. So if something happens, and I like, say, 157 00:08:10,560 --> 00:08:12,840 Speaker 1: I get up at six and by seven, I've just 158 00:08:12,920 --> 00:08:16,239 Speaker 1: my modality got shut down for some dumb news story. 159 00:08:16,360 --> 00:08:18,840 Speaker 1: So I can't go on the internet anything off of Facebook. 160 00:08:18,840 --> 00:08:20,280 Speaker 1: When I'm on a deadline, I don't I haven't been 161 00:08:20,320 --> 00:08:22,680 Speaker 1: on Facebook for three months. I just can't handle the 162 00:08:22,720 --> 00:08:28,200 Speaker 1: fighting and the all that stuff. And so I so 163 00:08:29,120 --> 00:08:32,680 Speaker 1: if I lose my creative mode, I just I just decided. 164 00:08:32,720 --> 00:08:34,600 Speaker 1: I just know, I just ride off the whole day 165 00:08:34,640 --> 00:08:37,040 Speaker 1: and can't work. And I used to sit there and 166 00:08:37,320 --> 00:08:39,600 Speaker 1: bang my head on the computer and be frustrated, but 167 00:08:39,640 --> 00:08:40,040 Speaker 1: now I. 168 00:08:39,960 --> 00:08:41,959 Speaker 3: Just I just concede. 169 00:08:42,200 --> 00:08:45,720 Speaker 1: I'll either straighten my office or have some spontaneous conversations 170 00:08:45,720 --> 00:08:47,679 Speaker 1: in the hallway with employees. But I just get up 171 00:08:47,960 --> 00:08:50,560 Speaker 1: out of my seat, and you know, I can do 172 00:08:50,640 --> 00:08:55,640 Speaker 1: things like approve expense reports after I've been after my 173 00:08:55,720 --> 00:08:57,920 Speaker 1: creative mode has been offset. So I have a whole 174 00:08:57,920 --> 00:09:00,400 Speaker 1: lot of other things that pilop I can turn too. 175 00:09:01,200 --> 00:09:03,040 Speaker 3: But I definitely I don't know how. 176 00:09:03,160 --> 00:09:05,760 Speaker 1: I I just know, I just know it's time to 177 00:09:05,800 --> 00:09:08,920 Speaker 1: be creative, and then I try to keep it on 178 00:09:09,040 --> 00:09:11,000 Speaker 1: as long as possible. I can go for up to 179 00:09:11,160 --> 00:09:14,000 Speaker 1: six hours, not really moving out of my chair. 180 00:09:14,640 --> 00:09:16,439 Speaker 4: Wow, that's amazing. 181 00:09:16,480 --> 00:09:19,120 Speaker 2: Have you always been that way or is that like 182 00:09:19,160 --> 00:09:22,040 Speaker 2: a way that you've kind of evolved to work over, 183 00:09:22,440 --> 00:09:24,400 Speaker 2: you know, over the last few years. 184 00:09:24,720 --> 00:09:30,200 Speaker 1: Yeah, it's been I would say when when I've you know, 185 00:09:30,640 --> 00:09:34,120 Speaker 1: decided with myself to write my first book, if you 186 00:09:34,200 --> 00:09:36,559 Speaker 1: had told me at that time that I would love 187 00:09:36,679 --> 00:09:39,959 Speaker 1: long swaths of uninterrupted time, I would have laughed. I 188 00:09:40,000 --> 00:09:42,640 Speaker 1: would have been like, you kidding me. I couldn't even 189 00:09:42,679 --> 00:09:44,680 Speaker 1: I would I was like, no, no, no, And now 190 00:09:44,920 --> 00:09:51,160 Speaker 1: I'm kind of hooked. I like it's almost like, you know, 191 00:09:51,200 --> 00:09:53,880 Speaker 1: with slidology, I was kind of codifying what was already 192 00:09:53,880 --> 00:09:57,600 Speaker 1: here getting examples off the server. With Resonate, that was 193 00:09:57,600 --> 00:10:00,520 Speaker 1: a deep rich research assignment. So I have a major 194 00:10:00,559 --> 00:10:02,760 Speaker 1: work like that and a minor work at all times. 195 00:10:02,800 --> 00:10:06,560 Speaker 1: So while I was working on between Resonate and Illuminate, 196 00:10:06,600 --> 00:10:08,760 Speaker 1: which was another major work, I had a minor work 197 00:10:08,800 --> 00:10:11,520 Speaker 1: called slide Docks and that way, again, I was just 198 00:10:11,640 --> 00:10:14,880 Speaker 1: culling the work we do from my internal shop. So 199 00:10:14,920 --> 00:10:17,960 Speaker 1: what I could do is depending on my modality. It's like, oh, 200 00:10:18,000 --> 00:10:21,000 Speaker 1: I'm running on a brick wall on storytelling and Illuminate, 201 00:10:21,080 --> 00:10:23,920 Speaker 1: I'm going to go just pander around on the slide 202 00:10:23,920 --> 00:10:28,600 Speaker 1: doc book. So this last deadline. I don't normally get 203 00:10:28,640 --> 00:10:30,440 Speaker 1: up at three thirty like that at all, But I 204 00:10:30,480 --> 00:10:32,600 Speaker 1: did a two and a half year body of work 205 00:10:32,679 --> 00:10:38,040 Speaker 1: in seven months. It was super demanding. The market kept 206 00:10:38,040 --> 00:10:39,959 Speaker 1: asking for this course, and I knew I was the 207 00:10:40,000 --> 00:10:42,240 Speaker 1: one to write it, so I just hunkered down and 208 00:10:42,240 --> 00:10:43,720 Speaker 1: wrote this beautiful course. 209 00:10:43,760 --> 00:10:44,400 Speaker 3: It's amazing. 210 00:10:44,559 --> 00:10:48,240 Speaker 1: It got five out of five stars on the first beta, 211 00:10:48,559 --> 00:10:50,440 Speaker 1: so it's a beautiful it's a really beautiful course. But 212 00:10:50,480 --> 00:10:53,600 Speaker 1: I took a toll like my hair was falling out, 213 00:10:53,679 --> 00:10:55,680 Speaker 1: that it was terrible. So I don't want the listeners 214 00:10:55,679 --> 00:10:59,720 Speaker 1: to think that's okay, because it's not. I had a deadline, 215 00:10:59,760 --> 00:11:02,200 Speaker 1: it was I had to make it. I had myself paid, 216 00:11:02,240 --> 00:11:05,840 Speaker 1: I had to run a certain speed, and I would 217 00:11:05,920 --> 00:11:10,120 Speaker 1: say probably twenty percent of the time I was getting 218 00:11:10,200 --> 00:11:12,600 Speaker 1: up at like wee hours of the morning to work. 219 00:11:12,679 --> 00:11:14,960 Speaker 1: But that's not normal and I don't think that's healthy. 220 00:11:15,160 --> 00:11:18,360 Speaker 2: And can I ask, like, when when you're doing these 221 00:11:19,160 --> 00:11:23,439 Speaker 2: like six hour kind of marathons of deep work, if 222 00:11:23,480 --> 00:11:27,640 Speaker 2: you like, like, are you ever tempted to do like 223 00:11:27,679 --> 00:11:31,079 Speaker 2: a just check of something in the outside world, whether 224 00:11:31,160 --> 00:11:34,400 Speaker 2: that be you know, the Internet or social media or 225 00:11:35,040 --> 00:11:37,720 Speaker 2: email or you just you're you're literally just in flow 226 00:11:37,800 --> 00:11:39,960 Speaker 2: for six hours, like what happened. 227 00:11:39,640 --> 00:11:42,920 Speaker 1: To I mean, sometimes there's urgent things, so I just 228 00:11:43,000 --> 00:11:46,200 Speaker 1: don't check unless it's I just don't check, unless I 229 00:11:46,280 --> 00:11:48,200 Speaker 1: know I could take a quick break, or I'm getting 230 00:11:48,280 --> 00:11:49,760 Speaker 1: up to go coffee, or I'm getting up, you know, 231 00:11:49,840 --> 00:11:52,800 Speaker 1: to use the bathroom, or so I don't use my 232 00:11:52,880 --> 00:11:55,000 Speaker 1: cell phone for work at all. So if a text 233 00:11:55,040 --> 00:11:58,120 Speaker 1: comes in it's from my children or my husband, like 234 00:11:58,240 --> 00:12:00,840 Speaker 1: I don't, I don't let And then I have this 235 00:12:00,880 --> 00:12:03,920 Speaker 1: other mode you can set with the moon. I don't 236 00:12:03,920 --> 00:12:06,720 Speaker 1: know what it's like do not Disturb and only my 237 00:12:06,840 --> 00:12:09,240 Speaker 1: favorites come through when I have I do not Disturb on, 238 00:12:09,760 --> 00:12:13,040 Speaker 1: and that it's a setting on your phone. So if 239 00:12:13,120 --> 00:12:16,920 Speaker 1: I have that on, not even spam calls get through. 240 00:12:17,840 --> 00:12:19,920 Speaker 1: So I try my best, and then I do, like 241 00:12:19,960 --> 00:12:23,040 Speaker 1: if it's a big news day and I can keep going, 242 00:12:23,320 --> 00:12:26,040 Speaker 1: you know, I do. Look, I have to I have 243 00:12:26,080 --> 00:12:28,920 Speaker 1: to get up and see what happened urgently overnight if 244 00:12:28,920 --> 00:12:31,760 Speaker 1: anything did, but nothing, I'm not in the day to 245 00:12:31,840 --> 00:12:34,319 Speaker 1: day anymore here, And that was a big part of it. 246 00:12:34,320 --> 00:12:36,520 Speaker 1: It's not like a project will be held up if 247 00:12:36,559 --> 00:12:39,720 Speaker 1: I don't get to email. What will happen is maybe 248 00:12:39,720 --> 00:12:41,719 Speaker 1: one of my execs will have a question and they 249 00:12:41,800 --> 00:12:42,600 Speaker 1: might be stuck. 250 00:12:43,080 --> 00:12:44,720 Speaker 3: But there's not a lot. 251 00:12:44,559 --> 00:12:48,800 Speaker 1: Of alarming things in my email. It's mostly you know, 252 00:12:48,960 --> 00:12:51,400 Speaker 1: like I got a sweet, sweet note from my niece 253 00:12:51,440 --> 00:12:54,520 Speaker 1: that it was confirmed she couldn't have kids, and I 254 00:12:54,600 --> 00:12:56,760 Speaker 1: wasn't expecting it, and I cried. I cried for a 255 00:12:56,760 --> 00:12:58,720 Speaker 1: couple hours when I woke up, and then I knew 256 00:12:58,720 --> 00:13:00,199 Speaker 1: I wouldn't be able to work that day. 257 00:13:00,679 --> 00:13:00,840 Speaker 3: You know. 258 00:13:00,880 --> 00:13:03,160 Speaker 1: It's that kind of thing. It's not like you know, 259 00:13:03,800 --> 00:13:07,320 Speaker 1: tragic news or fake news and all that stuff. Yeah. 260 00:13:07,400 --> 00:13:10,800 Speaker 2: Yeah, And I want to go back to what you 261 00:13:10,840 --> 00:13:13,720 Speaker 2: said earlier about how if you do you know, end 262 00:13:13,800 --> 00:13:15,600 Speaker 2: up in your inbox first thing. 263 00:13:15,760 --> 00:13:18,320 Speaker 4: And you kind of like your energy gets changed. 264 00:13:18,880 --> 00:13:22,080 Speaker 2: Have you ever experimented with different strategies to try to 265 00:13:22,120 --> 00:13:25,840 Speaker 2: get back in the zone, like and has anything helped 266 00:13:25,840 --> 00:13:26,160 Speaker 2: it all? 267 00:13:26,360 --> 00:13:26,720 Speaker 4: Or is it? 268 00:13:26,760 --> 00:13:28,960 Speaker 3: Is it just a writer of Yeah? 269 00:13:29,200 --> 00:13:32,800 Speaker 1: So, what I've found as a pattern, if it's a 270 00:13:32,800 --> 00:13:35,440 Speaker 1: weekend day it's easier for me to do is if 271 00:13:35,440 --> 00:13:38,480 Speaker 1: I go on a walk or if I clean my 272 00:13:38,559 --> 00:13:42,600 Speaker 1: office for a little bit, or if I go pick 273 00:13:42,640 --> 00:13:46,040 Speaker 1: blackberries in the yard, or like if I do something 274 00:13:46,280 --> 00:13:49,400 Speaker 1: very different than sitting and writing and I and I 275 00:13:49,440 --> 00:13:52,120 Speaker 1: and I think, and I self talk myself out of 276 00:13:52,160 --> 00:13:57,880 Speaker 1: being disappointed in humanity or whatever. So when I wrote Resonate, 277 00:13:57,920 --> 00:14:00,960 Speaker 1: it was really interesting. Resonate is still a bit more 278 00:14:01,000 --> 00:14:03,880 Speaker 1: in the business than I am today. And I wrote 279 00:14:04,080 --> 00:14:06,360 Speaker 1: most of that book on the weekends. Every Saturday Sunday, 280 00:14:06,400 --> 00:14:08,920 Speaker 1: I would come into the office and I would write. 281 00:14:08,960 --> 00:14:11,800 Speaker 1: So I'd write for about two hours, and then whenever 282 00:14:11,840 --> 00:14:14,800 Speaker 1: I got stuck. It wasn't stuck like distracted. It was 283 00:14:14,880 --> 00:14:17,199 Speaker 1: just stuck and I'm like, oh, I can't see It's 284 00:14:17,200 --> 00:14:18,920 Speaker 1: like a big puzzle in my head. But I'm stuck 285 00:14:18,960 --> 00:14:21,040 Speaker 1: and I can't see the puzzle. I would go on 286 00:14:21,080 --> 00:14:23,720 Speaker 1: a walk and no sooner would I. I'd be maybe 287 00:14:23,760 --> 00:14:26,200 Speaker 1: ten minutes down because there was a trail I called 288 00:14:26,200 --> 00:14:28,760 Speaker 1: the Stevens Creek Trail very. 289 00:14:28,560 --> 00:14:29,480 Speaker 3: Close to my office. 290 00:14:29,600 --> 00:14:31,840 Speaker 1: I would go on a walk and whatever I was 291 00:14:31,880 --> 00:14:34,240 Speaker 1: stuck on it was divine. I would see it, I 292 00:14:34,240 --> 00:14:36,600 Speaker 1: would solve it, and I would actually run the entire 293 00:14:36,640 --> 00:14:39,040 Speaker 1: way back to my office so excited because then I 294 00:14:39,080 --> 00:14:42,800 Speaker 1: could sit and just keep going again, but it is 295 00:14:43,720 --> 00:14:46,960 Speaker 1: I worry a bit about, you know, the younger generation 296 00:14:47,120 --> 00:14:51,600 Speaker 1: and the quick hit you know, text this this on Facebook, 297 00:14:51,920 --> 00:14:54,520 Speaker 1: you know, we got I'm hoping some of them get 298 00:14:54,520 --> 00:14:57,200 Speaker 1: a discipline to be able to do the deep, deep 299 00:14:57,280 --> 00:15:00,200 Speaker 1: thinking and let your brain travel for a long time 300 00:15:00,280 --> 00:15:04,520 Speaker 1: down an unexpected path, because that's where the beauty is. 301 00:15:04,560 --> 00:15:05,760 Speaker 3: There's so much beauty in that. 302 00:15:06,720 --> 00:15:08,000 Speaker 4: Absolutely absolutely. 303 00:15:09,920 --> 00:15:13,000 Speaker 2: You mentioned that you're very protective of your time, and 304 00:15:13,680 --> 00:15:17,880 Speaker 2: I'm I'm curious as to how do you decide because 305 00:15:17,880 --> 00:15:21,400 Speaker 2: I imagine you must be inundated with different requests on 306 00:15:21,440 --> 00:15:24,320 Speaker 2: your time and different opportunities presenting themselves. 307 00:15:24,760 --> 00:15:27,680 Speaker 4: How how do you decide what to say yes to 308 00:15:28,280 --> 00:15:29,480 Speaker 4: and what to say no to? 309 00:15:29,720 --> 00:15:31,960 Speaker 2: Like what kind of does get into that protected time 310 00:15:32,000 --> 00:15:32,480 Speaker 2: of yours. 311 00:15:33,080 --> 00:15:36,360 Speaker 1: Well, what's funny is, for a long time it was 312 00:15:36,440 --> 00:15:39,400 Speaker 1: based solely on what had the most leverage, so speaking, 313 00:15:39,480 --> 00:15:42,040 Speaker 1: gigs would be based on the size of the audience. 314 00:15:42,480 --> 00:15:44,600 Speaker 1: But then it became well, I got you know, you 315 00:15:44,600 --> 00:15:46,640 Speaker 1: get leverage. It's like, well, it's the size of the audience, 316 00:15:46,720 --> 00:15:48,880 Speaker 1: and is it an audience that is it the right 317 00:15:48,920 --> 00:15:51,840 Speaker 1: audience to maybe bring work into the firm? So I start, 318 00:15:51,880 --> 00:15:55,240 Speaker 1: you know, then my filter got tighter and tighter, or 319 00:15:56,080 --> 00:15:59,280 Speaker 1: I do get a lot like I, uh, every email 320 00:15:59,320 --> 00:16:02,640 Speaker 1: I get that has unsubscribed gets unsubscribed from my assistant 321 00:16:02,640 --> 00:16:03,200 Speaker 1: helps with that. 322 00:16:04,240 --> 00:16:05,160 Speaker 3: I also. 323 00:16:06,520 --> 00:16:12,280 Speaker 1: Have I I have a lot of people that want 324 00:16:12,280 --> 00:16:14,920 Speaker 1: my time, and so I let me think about this 325 00:16:14,920 --> 00:16:17,920 Speaker 1: as a good question. I do have this mechanism with 326 00:16:18,000 --> 00:16:21,680 Speaker 1: my assistant where I have three salutations. One of the 327 00:16:21,720 --> 00:16:25,960 Speaker 1: salutations is do not let them get off. I can 328 00:16:25,960 --> 00:16:27,840 Speaker 1: be enthusiastic, Oh my god, this is great, Oh my god, 329 00:16:27,960 --> 00:16:30,120 Speaker 1: this would be fantastic. And if I use the salutation, 330 00:16:30,200 --> 00:16:33,400 Speaker 1: it means no way, no way, let them on my calendar, 331 00:16:33,680 --> 00:16:33,840 Speaker 1: you know. 332 00:16:33,880 --> 00:16:35,240 Speaker 3: So I have different and this one is. 333 00:16:35,600 --> 00:16:41,800 Speaker 1: Another one is I'm interested, but scheduled in when it's best, 334 00:16:41,840 --> 00:16:44,440 Speaker 1: so she knows I have a certain capacity for outside, 335 00:16:44,880 --> 00:16:47,840 Speaker 1: you know, activities. And then the other one is if 336 00:16:47,880 --> 00:16:49,520 Speaker 1: I do it another certain ways, I make this as 337 00:16:49,560 --> 00:16:53,520 Speaker 1: immediate as possible. So that's how I tell her. But 338 00:16:53,640 --> 00:16:55,800 Speaker 1: I've not had anyone ask how I filter them out. 339 00:16:57,560 --> 00:16:59,920 Speaker 1: And sometimes it's like sometimes, you know, I filtered some 340 00:17:00,160 --> 00:17:01,880 Speaker 1: out and then when they reached out again, or when 341 00:17:01,920 --> 00:17:04,400 Speaker 1: I met them socially, I realized There was a very 342 00:17:04,680 --> 00:17:09,359 Speaker 1: very famous venture capitalist and he became famous. He was 343 00:17:09,400 --> 00:17:11,080 Speaker 1: reaching out to me when he was just a wee 344 00:17:11,119 --> 00:17:13,960 Speaker 1: pup of wealth. He wasn't a billionaire yet, he was 345 00:17:14,080 --> 00:17:14,879 Speaker 1: just a millionaire. 346 00:17:15,600 --> 00:17:17,119 Speaker 3: And I kept filtering him out. 347 00:17:17,119 --> 00:17:20,600 Speaker 1: He's tenacious, tenacious, tenacious, and I'm like, filtered out, filtered 348 00:17:20,600 --> 00:17:23,520 Speaker 1: out right. And I met him at a and then 349 00:17:23,520 --> 00:17:26,639 Speaker 1: he threw a big, swanky party and I didn't know it. 350 00:17:26,800 --> 00:17:29,480 Speaker 1: I'm like, uh oh, no, I went to a party, 351 00:17:29,520 --> 00:17:32,119 Speaker 1: but I didn't realize it was at his place. I 352 00:17:32,119 --> 00:17:35,639 Speaker 1: didn't know it was at his I showed up and 353 00:17:35,680 --> 00:17:38,199 Speaker 1: I realized how everyone was worshiping. 354 00:17:37,680 --> 00:17:39,960 Speaker 3: This guy, just worshiping. 355 00:17:40,400 --> 00:17:42,720 Speaker 1: And when I met it and went to introduce myself, 356 00:17:42,800 --> 00:17:44,600 Speaker 1: he's like, you blew. 357 00:17:44,440 --> 00:17:46,600 Speaker 3: Me off, Like he just, you know, chewed me out. 358 00:17:46,960 --> 00:17:48,000 Speaker 3: I didn't. I didn't, you know. 359 00:17:48,080 --> 00:17:50,240 Speaker 1: So I have filtered out, maybe the wrong, and he 360 00:17:50,320 --> 00:17:51,120 Speaker 1: and I are friends now. 361 00:17:51,160 --> 00:17:53,840 Speaker 3: But it's just hard. It's just hard. 362 00:17:53,880 --> 00:17:55,800 Speaker 1: I don't know how other people do it, and it's 363 00:17:55,840 --> 00:18:00,240 Speaker 1: disappointing that I can't meet everyone. But I'm protect did 364 00:18:00,280 --> 00:18:02,080 Speaker 1: and I'm I'm healthier that way. 365 00:18:02,119 --> 00:18:06,639 Speaker 4: I think, how do you have strategies for saying no? 366 00:18:06,800 --> 00:18:09,360 Speaker 2: And I got to say, I'm loving the carde language, 367 00:18:09,359 --> 00:18:10,680 Speaker 2: the ease with your assistance. 368 00:18:10,720 --> 00:18:14,240 Speaker 4: That's wonderful. But how do you. 369 00:18:14,280 --> 00:18:17,520 Speaker 3: Like that I do that, you know. 370 00:18:17,560 --> 00:18:19,560 Speaker 1: That's how I That's a lot of times how I 371 00:18:19,600 --> 00:18:24,080 Speaker 1: say no. You have to be I am generous, like 372 00:18:24,119 --> 00:18:26,879 Speaker 1: one of our values that duarte is to be generous experts, 373 00:18:27,240 --> 00:18:29,560 Speaker 1: and I do think you can be. You can put 374 00:18:29,560 --> 00:18:32,480 Speaker 1: yourself into what I would call almost like altruistic danger 375 00:18:32,800 --> 00:18:36,199 Speaker 1: because you're so kind, you know. And so that is 376 00:18:36,240 --> 00:18:38,680 Speaker 1: one of the ways that I say no is through 377 00:18:38,760 --> 00:18:42,840 Speaker 1: the salutation to the not the salutation, but the I 378 00:18:42,840 --> 00:18:44,800 Speaker 1: guess it's the salutation at the end of an email, 379 00:18:44,840 --> 00:18:48,400 Speaker 1: how I address my goodbye to the person. That's how 380 00:18:48,480 --> 00:18:54,199 Speaker 1: most of it's done. Others I others I I just 381 00:18:54,400 --> 00:18:58,439 Speaker 1: I have to say no to This isn't adore it. 382 00:18:58,520 --> 00:19:00,240 Speaker 1: This is amazing because I get a lot lot of 383 00:19:00,320 --> 00:19:04,560 Speaker 1: requests for money for contributions. Can we donate workshops? Can 384 00:19:04,600 --> 00:19:07,360 Speaker 1: we you know? And I try to accommodate as many 385 00:19:07,400 --> 00:19:10,920 Speaker 1: as I can if it doesn't have you know, financial harm. 386 00:19:11,600 --> 00:19:12,240 Speaker 3: But I flip it. 387 00:19:12,280 --> 00:19:14,520 Speaker 1: I'll copy someone on my team on it so that 388 00:19:14,720 --> 00:19:16,359 Speaker 1: they either say yes or no and can decide if 389 00:19:16,400 --> 00:19:19,040 Speaker 1: it's a match or if it's just not of interest, 390 00:19:19,080 --> 00:19:22,600 Speaker 1: I just say, ah, I just really can't at this time. 391 00:19:23,480 --> 00:19:24,120 Speaker 3: I get a lot of. 392 00:19:24,080 --> 00:19:27,399 Speaker 1: Asks to do blurbs for books, and if I'm close 393 00:19:27,480 --> 00:19:29,960 Speaker 1: and I know the person, I'll look at the book. 394 00:19:30,080 --> 00:19:32,080 Speaker 1: I have a stack of about twelve of them I 395 00:19:32,119 --> 00:19:35,520 Speaker 1: need to really read. So I'll just say, you know, 396 00:19:35,560 --> 00:19:37,679 Speaker 1: I admire you, send me the book. Let me just 397 00:19:37,800 --> 00:19:40,399 Speaker 1: flip through it versus read it, and then let's co 398 00:19:40,480 --> 00:19:41,159 Speaker 1: create a blurb. 399 00:19:41,280 --> 00:19:41,920 Speaker 3: You take a pass. 400 00:19:41,960 --> 00:19:45,159 Speaker 1: All it's just things you do to act to buy time. 401 00:19:45,680 --> 00:19:48,880 Speaker 1: I do a lot of things to buy time. I say, 402 00:19:49,160 --> 00:19:51,240 Speaker 1: I can say I only do that though when I'm 403 00:19:51,280 --> 00:19:53,320 Speaker 1: on a deadline. So I had to do that a 404 00:19:53,359 --> 00:19:55,840 Speaker 1: couple times in the last season. 405 00:19:55,880 --> 00:19:56,680 Speaker 3: I just finished. 406 00:19:58,080 --> 00:20:01,080 Speaker 2: And can I ask about books because I I get 407 00:20:01,119 --> 00:20:05,480 Speaker 2: the sense that you're probably quite a voracious reader. Uh huh, yeah, 408 00:20:05,720 --> 00:20:09,320 Speaker 2: what what's your approach to reading books? Because I find 409 00:20:09,359 --> 00:20:12,240 Speaker 2: with the average person, you know, I think the average 410 00:20:12,280 --> 00:20:14,840 Speaker 2: person maybe reads one book a year or something like that, 411 00:20:15,119 --> 00:20:17,919 Speaker 2: and I'm imagining that you read a lot more than that, 412 00:20:18,200 --> 00:20:20,760 Speaker 2: And so what's your approach to. 413 00:20:20,800 --> 00:20:21,680 Speaker 4: Reading a book? 414 00:20:21,840 --> 00:20:26,000 Speaker 2: Like, you know, are you kind of just reading chronologically 415 00:20:26,119 --> 00:20:29,800 Speaker 2: from from front cover? To back cover. Are you speed reading? 416 00:20:30,119 --> 00:20:32,240 Speaker 2: Are you taking notes? Like what does that look like 417 00:20:32,280 --> 00:20:33,879 Speaker 2: when you're reading a nonfiction book. 418 00:20:34,760 --> 00:20:36,439 Speaker 3: So it depends on the book. 419 00:20:36,920 --> 00:20:39,000 Speaker 1: If it's a book that I think I'm going to 420 00:20:39,080 --> 00:20:42,119 Speaker 1: want to reference over and over, I buy the physical book. 421 00:20:43,359 --> 00:20:47,240 Speaker 3: I am a book freak. I buy a lot of books. 422 00:20:47,600 --> 00:20:50,159 Speaker 1: I would say I probably only read half the books 423 00:20:50,160 --> 00:20:53,200 Speaker 1: I buy just because I have I'm more optimistic about 424 00:20:53,200 --> 00:20:53,680 Speaker 1: my time. 425 00:20:55,160 --> 00:20:57,920 Speaker 3: I uh. And then if I do with the audio. 426 00:20:57,600 --> 00:21:00,240 Speaker 1: Book of it and I loved it, I actually the 427 00:21:00,240 --> 00:21:02,879 Speaker 1: physical book because it's like a I can look at 428 00:21:02,880 --> 00:21:05,399 Speaker 1: my bookcase and remember I remember when I read that. 429 00:21:05,480 --> 00:21:07,840 Speaker 1: Oh my gosh, I remember this need it meant. I 430 00:21:07,880 --> 00:21:10,280 Speaker 1: remember I was stuck and that book got me unstock 431 00:21:10,800 --> 00:21:13,040 Speaker 1: and oh that book really moved me. I remember crying, 432 00:21:13,040 --> 00:21:14,480 Speaker 1: and I remember I was at the beach when I read. 433 00:21:14,560 --> 00:21:15,879 Speaker 1: You know, it's like I don't know why. They're like 434 00:21:15,920 --> 00:21:19,480 Speaker 1: little baby trophies. I don't not trophies. It's not like 435 00:21:19,600 --> 00:21:21,440 Speaker 1: I look at it with like, oh my god, I'm 436 00:21:21,440 --> 00:21:24,040 Speaker 1: going to impress everyone. Because I read these books, They're 437 00:21:24,040 --> 00:21:28,160 Speaker 1: precious to me. They're like a memory trigger or something. 438 00:21:29,600 --> 00:21:32,960 Speaker 1: So I had in the move when we moved buildings 439 00:21:33,000 --> 00:21:35,679 Speaker 1: a few months ago. I threw out probably half my 440 00:21:35,720 --> 00:21:38,159 Speaker 1: books and kept only the ones most precious to me, 441 00:21:38,200 --> 00:21:39,919 Speaker 1: and I probably have a thousand or something. 442 00:21:40,080 --> 00:21:44,520 Speaker 3: Oh wow, so I probably read. I'm into podcasts lately. 443 00:21:44,200 --> 00:21:47,760 Speaker 1: So I would say my reading is a little lower 444 00:21:47,800 --> 00:21:52,639 Speaker 1: than usual, but probably twenty five. I read about twenty 445 00:21:52,680 --> 00:21:55,400 Speaker 1: five thoroughly and sent a lot of books. So any 446 00:21:55,400 --> 00:21:57,920 Speaker 1: book sent to me, I skim unless unless it makes 447 00:21:58,000 --> 00:22:01,400 Speaker 1: it to my absolutely read this pile because I. 448 00:22:01,320 --> 00:22:02,320 Speaker 3: Don't know all the publishers. 449 00:22:02,320 --> 00:22:04,560 Speaker 1: When you're an author, they send you every book that 450 00:22:05,200 --> 00:22:09,800 Speaker 1: you know they publish. And then if it's someone's book 451 00:22:09,840 --> 00:22:13,560 Speaker 1: who I admire, you know, I will write a blurb 452 00:22:13,680 --> 00:22:17,480 Speaker 1: or write a tweet and post it when I support it. 453 00:22:18,560 --> 00:22:21,960 Speaker 1: So didn't really really answer your questions. Some of mine 454 00:22:21,960 --> 00:22:24,400 Speaker 1: have sticky notes and I leave them in highlights. And 455 00:22:25,119 --> 00:22:27,800 Speaker 1: my co author and I my favorite ones is she 456 00:22:27,920 --> 00:22:30,399 Speaker 1: goes through a book, it's she's sticky notes highlights. Ah, 457 00:22:30,400 --> 00:22:31,760 Speaker 1: she just does it, and then I just have to 458 00:22:31,760 --> 00:22:34,919 Speaker 1: go through and read her highlights, which is nice, and 459 00:22:34,960 --> 00:22:37,040 Speaker 1: then I'll do the same. So we pass books back 460 00:22:37,040 --> 00:22:39,600 Speaker 1: and forth, which reduces the reading time, which is nice 461 00:22:39,680 --> 00:22:40,360 Speaker 1: and kind of. 462 00:22:40,280 --> 00:22:43,480 Speaker 2: Like shifting gears because I I'm always really interested in 463 00:22:43,600 --> 00:22:48,680 Speaker 2: how very busy people manage their inbox, their emails, because 464 00:22:48,680 --> 00:22:52,400 Speaker 2: I imagine you must get so many a day, and 465 00:22:52,520 --> 00:22:55,720 Speaker 2: you mentioned that you'll weaken sometimes you'll you'll use the 466 00:22:55,760 --> 00:22:59,240 Speaker 2: weekend just to empty the inbook, So like, what, what 467 00:22:59,520 --> 00:23:01,720 Speaker 2: how do you approach your in books? What does that 468 00:23:01,760 --> 00:23:02,720 Speaker 2: look like in your world? 469 00:23:04,119 --> 00:23:07,560 Speaker 1: Yeah, so I'm just coming out of this deadline. So 470 00:23:07,600 --> 00:23:11,720 Speaker 1: I have more unreplied to emails than usual. I think 471 00:23:11,800 --> 00:23:14,399 Speaker 1: I met seven hundred, and each of those could the 472 00:23:14,440 --> 00:23:16,920 Speaker 1: only reason they sit there. This is maybe a tip 473 00:23:17,119 --> 00:23:19,479 Speaker 1: for people. The only reason they sit there is going 474 00:23:19,480 --> 00:23:21,879 Speaker 1: to take anywhere from five to twenty minutes to reply to. 475 00:23:22,480 --> 00:23:23,360 Speaker 3: So what I do is. 476 00:23:23,320 --> 00:23:25,880 Speaker 1: Anything that can be dealt with immediately, or anything that's 477 00:23:25,920 --> 00:23:28,960 Speaker 1: going to slow my shop down. My door to my 478 00:23:29,080 --> 00:23:33,879 Speaker 1: children are obviously my highest priority, but my shop, anything 479 00:23:33,920 --> 00:23:36,280 Speaker 1: that's going to show them down is a high priority. 480 00:23:36,760 --> 00:23:41,480 Speaker 1: My assistant is sometimes when I'm on vacation or something, 481 00:23:41,520 --> 00:23:45,560 Speaker 1: she'll reply as me so that some stuff keeps going 482 00:23:45,640 --> 00:23:49,760 Speaker 1: and she knows my preferences. I tag things, I use 483 00:23:49,800 --> 00:23:52,080 Speaker 1: the categorized tool. I don't know if people know, but 484 00:23:52,119 --> 00:23:55,240 Speaker 1: you can color code things, and so if there's something 485 00:23:55,280 --> 00:23:57,480 Speaker 1: in my inbox that I need to that's a better 486 00:23:57,520 --> 00:24:00,879 Speaker 1: as a discussion, I tag them all. And then if 487 00:24:00,960 --> 00:24:02,520 Speaker 1: I have a one on one with Laura, I just 488 00:24:02,560 --> 00:24:04,720 Speaker 1: sort by color and I see all the email things 489 00:24:04,720 --> 00:24:06,439 Speaker 1: that came from Laura that I thought were better for 490 00:24:06,440 --> 00:24:10,320 Speaker 1: a discussion. So all my direct reports have a color, 491 00:24:10,680 --> 00:24:13,800 Speaker 1: and then I can sort buy color only when it's 492 00:24:13,920 --> 00:24:18,119 Speaker 1: a discussion. I use tasks a lot, like I have 493 00:24:18,760 --> 00:24:21,439 Speaker 1: running one on one topics, So I'll go in and 494 00:24:21,480 --> 00:24:24,280 Speaker 1: type a topic in a task when it comes through email. 495 00:24:24,840 --> 00:24:27,240 Speaker 1: But I also then the other thing I do is 496 00:24:27,240 --> 00:24:29,560 Speaker 1: I use the red flag and I just as I'm 497 00:24:29,600 --> 00:24:31,879 Speaker 1: going through something. If I'm like that puppy's going to 498 00:24:31,920 --> 00:24:33,760 Speaker 1: get buried and I'm going to be sorry I got buried, 499 00:24:33,800 --> 00:24:36,040 Speaker 1: I'll just quickly tap it, just so that when I 500 00:24:36,080 --> 00:24:38,640 Speaker 1: get home at night, I sort by the red flags 501 00:24:38,640 --> 00:24:41,399 Speaker 1: and make sure that anything I felt was urgent but 502 00:24:41,480 --> 00:24:43,159 Speaker 1: I thought was going to slip to the evening, I 503 00:24:43,200 --> 00:24:47,360 Speaker 1: make sure and it's usually two or four, sometimes five would. 504 00:24:47,119 --> 00:24:49,880 Speaker 3: Be big, and I just reply to those quickly. Right now, 505 00:24:49,920 --> 00:24:50,720 Speaker 3: I do have. 506 00:24:50,840 --> 00:24:54,600 Speaker 1: Emails from friends from high school that are sitting there 507 00:24:54,600 --> 00:24:56,720 Speaker 1: for two weeks, so I think that's why people think 508 00:24:56,720 --> 00:25:00,440 Speaker 1: I'm so busy. But I was really doing deep six 509 00:25:00,560 --> 00:25:02,960 Speaker 1: eight hour a day deep working. So I have to 510 00:25:03,080 --> 00:25:05,080 Speaker 1: you know, Okay, we get together and yeah, can you 511 00:25:05,200 --> 00:25:06,879 Speaker 1: have some wine on the varana. I'm like, yeah, you know, 512 00:25:07,320 --> 00:25:09,960 Speaker 1: just those things. My assistant usually takes care of those. 513 00:25:11,520 --> 00:25:13,600 Speaker 3: I also sort. 514 00:25:13,840 --> 00:25:17,320 Speaker 1: I I keep a lot of my deleted, which bugs 515 00:25:17,359 --> 00:25:20,080 Speaker 1: my IT people, but about three times a year, I 516 00:25:20,119 --> 00:25:23,359 Speaker 1: sort by size and I delete everything that's big, so 517 00:25:23,440 --> 00:25:25,679 Speaker 1: I could keep some of my email hot, which I 518 00:25:25,680 --> 00:25:28,600 Speaker 1: know it's not the best way. I file the things 519 00:25:28,600 --> 00:25:30,960 Speaker 1: that are very important, and an email that's precious to me, 520 00:25:31,560 --> 00:25:37,320 Speaker 1: really precious, gets filed or anything that's like I have 521 00:25:37,440 --> 00:25:40,280 Speaker 1: certain emails, like the emails from finance. Sometimes I need 522 00:25:40,280 --> 00:25:42,200 Speaker 1: to keep a string of them, so I keep those 523 00:25:42,240 --> 00:25:43,960 Speaker 1: in a folder. So if there's any emails I need 524 00:25:44,000 --> 00:25:46,480 Speaker 1: to see grouped together, I make a folder so they 525 00:25:46,480 --> 00:25:50,080 Speaker 1: always stay together. But that's about it. 526 00:25:50,240 --> 00:25:53,880 Speaker 4: I'm sorry organized, Wow, I can't. 527 00:25:54,920 --> 00:25:58,840 Speaker 1: I would say I'm primary an email, second in power Point, 528 00:25:58,920 --> 00:26:00,880 Speaker 1: third in Google. 529 00:26:00,560 --> 00:26:03,960 Speaker 3: Docs, so it's like it's my primary thing. 530 00:26:04,240 --> 00:26:07,760 Speaker 1: I also, like, about two years ago, I got feedback 531 00:26:07,760 --> 00:26:11,399 Speaker 1: from my Zech team that they felt like because email's primary, 532 00:26:11,440 --> 00:26:12,720 Speaker 1: I'm in it all the time. And then like, you 533 00:26:12,720 --> 00:26:15,760 Speaker 1: send a lot of email. So lately it's been interesting. 534 00:26:16,000 --> 00:26:17,280 Speaker 1: I'll get an article and be like, oh God, I 535 00:26:17,320 --> 00:26:19,080 Speaker 1: think Patty should see this or whatever, and I'm like, 536 00:26:19,200 --> 00:26:20,680 Speaker 1: does she really? Does Patty really? 537 00:26:20,760 --> 00:26:23,399 Speaker 3: Really? Like I keep saying I really need this, And 538 00:26:23,440 --> 00:26:24,000 Speaker 3: so I've. 539 00:26:23,920 --> 00:26:28,840 Speaker 1: Probably I've reduced my email a lot that I'm outbounding, 540 00:26:30,040 --> 00:26:32,560 Speaker 1: and then I watch really closely if I'm not on email, 541 00:26:32,720 --> 00:26:34,440 Speaker 1: does my inbound email slow down? 542 00:26:34,840 --> 00:26:35,400 Speaker 3: And it does? 543 00:26:35,640 --> 00:26:38,560 Speaker 1: And I was like, well, maybe I'm the culprit, but 544 00:26:38,800 --> 00:26:41,320 Speaker 1: I know, you know, I get a lot done through email, 545 00:26:41,640 --> 00:26:44,399 Speaker 1: So I actually instead of emailing people, I'm just adding 546 00:26:44,440 --> 00:26:46,879 Speaker 1: to a task instead of opening up email and opening 547 00:26:46,960 --> 00:26:49,160 Speaker 1: up task, and I just added to the one on 548 00:26:49,160 --> 00:26:52,119 Speaker 1: one and don't do it in an email. And they've 549 00:26:52,119 --> 00:26:56,560 Speaker 1: noticed a difference, which is nice at the volume slowing down, 550 00:26:56,640 --> 00:26:58,520 Speaker 1: So if it can wait, I make it a conversation. 551 00:26:59,040 --> 00:27:00,640 Speaker 4: MM. I like that. I like that. 552 00:27:01,359 --> 00:27:05,639 Speaker 2: And look on the topic of apps and technology, like, 553 00:27:05,680 --> 00:27:07,560 Speaker 2: aside from the ones that you mentioned which you're in 554 00:27:07,640 --> 00:27:11,760 Speaker 2: most often, do you have any kind of favorite apps 555 00:27:11,880 --> 00:27:16,160 Speaker 2: or tools or tech that you find are really helpful 556 00:27:16,320 --> 00:27:18,880 Speaker 2: in helping you get stuff done. 557 00:27:20,880 --> 00:27:23,080 Speaker 1: You know what I love, and this is probably totally 558 00:27:23,119 --> 00:27:27,320 Speaker 1: appropriate for this particular vein that you're probing around, is 559 00:27:27,720 --> 00:27:30,840 Speaker 1: there's a app called Pocket. It's called get Pocket. 560 00:27:31,160 --> 00:27:32,159 Speaker 4: I love that app. 561 00:27:32,480 --> 00:27:32,720 Speaker 3: Yeah. 562 00:27:32,880 --> 00:27:35,120 Speaker 1: So because I'm a hummingbird, right, like I was saying, 563 00:27:35,119 --> 00:27:38,199 Speaker 1: I'm distracted, or maybe when I'm on a vein of 564 00:27:38,280 --> 00:27:40,680 Speaker 1: research and something else pops up that fascinates me, I 565 00:27:40,720 --> 00:27:43,239 Speaker 1: can get distracted. So what I do is I just 566 00:27:43,840 --> 00:27:47,240 Speaker 1: I click the pocket, knowing I'll read it later. And 567 00:27:47,280 --> 00:27:49,520 Speaker 1: so that's been my favorite thing to do on an airplane, 568 00:27:49,560 --> 00:27:52,639 Speaker 1: all these like Hummingbird, these articles where I was like 569 00:27:53,160 --> 00:27:55,600 Speaker 1: zipping around looking for something else and it caught my attention, 570 00:27:55,760 --> 00:27:58,760 Speaker 1: or a news article that I knew might make me 571 00:27:58,840 --> 00:28:02,720 Speaker 1: cry and I I knew I couldn't spend the emotional energy. 572 00:28:02,760 --> 00:28:05,400 Speaker 1: I'll put it in pocket and then sometimes I read 573 00:28:05,440 --> 00:28:07,440 Speaker 1: them at bed time. But a lot of times I download. 574 00:28:07,600 --> 00:28:09,919 Speaker 1: They download onto your phone For the people that don't realize, 575 00:28:09,960 --> 00:28:12,320 Speaker 1: you just tag it and it's on all your devices 576 00:28:12,320 --> 00:28:14,960 Speaker 1: as only as you have pocket, and it caches. So 577 00:28:15,000 --> 00:28:17,040 Speaker 1: I can be on an airplane without the Internet and 578 00:28:17,080 --> 00:28:19,560 Speaker 1: I could read all my articles, which is really nice. 579 00:28:20,240 --> 00:28:22,800 Speaker 1: So that's what helps me actually stay focused. If there's 580 00:28:22,800 --> 00:28:24,840 Speaker 1: an article that I think is going to spin me out, 581 00:28:24,920 --> 00:28:27,320 Speaker 1: I just put it in pocket and keep going, which 582 00:28:27,359 --> 00:28:29,399 Speaker 1: is nice. That's like my favorite thing. One of my 583 00:28:29,440 --> 00:28:30,520 Speaker 1: employees told me about that. 584 00:28:32,040 --> 00:28:34,600 Speaker 2: Yeah, I discovered it a few years ago, and I 585 00:28:34,640 --> 00:28:37,240 Speaker 2: got to say that it does help avoid going down 586 00:28:37,560 --> 00:28:40,160 Speaker 2: the black hole of the internet when you find interesting 587 00:28:40,240 --> 00:28:43,040 Speaker 2: articles to read. Yes, I love that you're using that. 588 00:28:44,160 --> 00:28:46,840 Speaker 2: And before we get into it, of like some final questions, 589 00:28:46,880 --> 00:28:49,680 Speaker 2: I was curious, like, now you know you've you spent 590 00:28:49,760 --> 00:28:54,600 Speaker 2: the last thirty years thinking about writing, about helping create presentations, 591 00:28:54,720 --> 00:28:58,120 Speaker 2: what does the process now look like for you when 592 00:28:58,120 --> 00:29:01,680 Speaker 2: you're asked to give a present like you know, from 593 00:29:01,720 --> 00:29:06,680 Speaker 2: that request being made to leaving the stage, Like, what 594 00:29:06,720 --> 00:29:07,640 Speaker 2: does that look like? 595 00:29:09,240 --> 00:29:09,640 Speaker 3: Yeah? 596 00:29:09,680 --> 00:29:13,720 Speaker 1: So sometimes sometimes I have a deck already in the 597 00:29:13,800 --> 00:29:16,600 Speaker 1: can and I've maybe already delivered it one hundred times. 598 00:29:16,920 --> 00:29:19,680 Speaker 1: But what happens is I get kind of bored with 599 00:29:19,760 --> 00:29:22,080 Speaker 1: the same thing over and over. But I also know 600 00:29:22,200 --> 00:29:24,880 Speaker 1: that no audience is the same, So no matter what 601 00:29:25,240 --> 00:29:27,840 Speaker 1: I tweak it, if it's more analytical kind of audience, 602 00:29:27,880 --> 00:29:29,600 Speaker 1: I put different things in. Then if it's more an 603 00:29:29,600 --> 00:29:32,400 Speaker 1: emotional audience, or if it's a female audience, I have 604 00:29:32,440 --> 00:29:36,600 Speaker 1: different modules I can move around if it's new, if 605 00:29:36,600 --> 00:29:40,560 Speaker 1: it has to be kind of half fifty percent new 606 00:29:40,840 --> 00:29:45,360 Speaker 1: or nuanced in a bigger way. My assistant schedules it out, 607 00:29:45,880 --> 00:29:49,920 Speaker 1: so I'll when I accept it, and I'll tell her 608 00:29:50,040 --> 00:29:53,200 Speaker 1: how long I need blocked so and she knows to ask. 609 00:29:53,280 --> 00:29:55,320 Speaker 1: If I don't, I'll say I need two ninety minutes 610 00:29:55,360 --> 00:29:58,680 Speaker 1: sections blocked. I need this, and no matter what comes up, 611 00:29:59,440 --> 00:30:00,480 Speaker 1: those don't get moved. 612 00:30:00,600 --> 00:30:01,600 Speaker 3: Like my working session. 613 00:30:01,720 --> 00:30:03,480 Speaker 1: She finds new space for it if it has to 614 00:30:03,480 --> 00:30:05,200 Speaker 1: get moved, but it really gets moved if I speak 615 00:30:05,240 --> 00:30:05,480 Speaker 1: to it. 616 00:30:05,520 --> 00:30:06,240 Speaker 3: So if I commit to. 617 00:30:06,240 --> 00:30:08,920 Speaker 1: A speaking gig and I know it's new, I realize 618 00:30:08,920 --> 00:30:11,000 Speaker 1: that there's a whole lot of other opportunities that are 619 00:30:11,000 --> 00:30:12,880 Speaker 1: going to come up where I wish I had that 620 00:30:13,000 --> 00:30:15,080 Speaker 1: ninety minutes back. So it has to be worth it 621 00:30:15,120 --> 00:30:18,440 Speaker 1: to me to put that kind of effort in. I 622 00:30:18,520 --> 00:30:23,240 Speaker 1: just finished one to a major venture capitalist, and I 623 00:30:23,360 --> 00:30:26,920 Speaker 1: spent two ninety minutes, which isn't that much My data 624 00:30:27,000 --> 00:30:29,600 Speaker 1: story one. When I'm done with this course, that keynote's 625 00:30:29,640 --> 00:30:32,800 Speaker 1: probably going to take me about twenty five hours to 626 00:30:33,000 --> 00:30:36,000 Speaker 1: really get done. Then if it's new new, which is 627 00:30:36,040 --> 00:30:38,160 Speaker 1: a very different process than riffing on an old one. 628 00:30:38,160 --> 00:30:41,280 Speaker 1: So if it's new new, I take a first path. Now, 629 00:30:41,280 --> 00:30:43,719 Speaker 1: someone in the whole world thinks I'm a presentation designer 630 00:30:43,760 --> 00:30:46,280 Speaker 1: because they keep putting that up on Wikipedia, and I 631 00:30:46,400 --> 00:30:49,280 Speaker 1: pay someone to keep taking it down. So I'm not 632 00:30:49,440 --> 00:30:52,720 Speaker 1: a presentation designer. So I do very crude concepts. Some 633 00:30:52,800 --> 00:30:54,840 Speaker 1: of them I have to sketch by hand, and because 634 00:30:54,840 --> 00:30:56,400 Speaker 1: I don't know how to make a loop, you know, 635 00:30:56,760 --> 00:30:58,440 Speaker 1: I sketch it by hand, scan it in, put it 636 00:30:58,480 --> 00:31:00,720 Speaker 1: on the slides, and then I have a designer actually 637 00:31:00,720 --> 00:31:04,960 Speaker 1: create my deck. So a new talk might take up 638 00:31:04,960 --> 00:31:08,560 Speaker 1: to forty hours forty sixty hours, but I pace myself. 639 00:31:08,720 --> 00:31:11,480 Speaker 1: I do that instead of writing in the morning, I 640 00:31:11,520 --> 00:31:14,360 Speaker 1: would make my deck in the mornings, and then I 641 00:31:14,400 --> 00:31:17,320 Speaker 1: hand it off to design and then to get ready. 642 00:31:17,360 --> 00:31:22,600 Speaker 1: If I know the material, I don't get nervous. My 643 00:31:22,880 --> 00:31:26,040 Speaker 1: ritual is to just if there's a green room and 644 00:31:26,080 --> 00:31:28,280 Speaker 1: I'm alone, I'm okay. If there's a green room and 645 00:31:28,320 --> 00:31:30,440 Speaker 1: there's a bunch of yappy people in there, I have 646 00:31:30,520 --> 00:31:33,640 Speaker 1: to breathe slow. I have to be quiet, I think 647 00:31:33,680 --> 00:31:36,080 Speaker 1: through my visualize my slides. I have to be quiet, 648 00:31:36,160 --> 00:31:38,080 Speaker 1: visualize myself on the stage. 649 00:31:38,600 --> 00:31:41,440 Speaker 3: And then I was going to do a piece on 650 00:31:41,640 --> 00:31:42,840 Speaker 3: what well, that's weird. 651 00:31:42,880 --> 00:31:47,280 Speaker 1: I'm kind of quiet and inbound right or looking in 652 00:31:47,880 --> 00:31:50,120 Speaker 1: So I asked a there's a private Facebook group with 653 00:31:50,160 --> 00:31:52,640 Speaker 1: a bunch of public speakers, and I'm like, well, what's your. 654 00:31:52,600 --> 00:31:55,520 Speaker 3: Pre talk ritual? And it was mostly dudes. They're like, 655 00:31:55,800 --> 00:31:57,040 Speaker 3: I put on like. 656 00:31:57,160 --> 00:32:00,960 Speaker 1: Led Zeppelin and I headbang and I do this, I 657 00:32:01,120 --> 00:32:03,720 Speaker 1: jump around, do this, and you know, real like kind 658 00:32:03,760 --> 00:32:05,840 Speaker 1: of chest beady stuff. I'm like, what am I doing? 659 00:32:05,880 --> 00:32:08,960 Speaker 1: I should be doing Amy Cuddy's power poses. 660 00:32:09,080 --> 00:32:09,720 Speaker 4: I should be. 661 00:32:09,640 --> 00:32:11,880 Speaker 3: Doing that, right, Why am I not doing that? So 662 00:32:11,960 --> 00:32:12,600 Speaker 3: I was doing this. 663 00:32:12,760 --> 00:32:15,880 Speaker 1: Like arm stretches just before I go on stage to 664 00:32:15,880 --> 00:32:18,680 Speaker 1: a squad do a little jump. And what happened was 665 00:32:19,320 --> 00:32:22,760 Speaker 1: for about the first twenty minutes of my talks, I 666 00:32:22,840 --> 00:32:25,960 Speaker 1: couldn't catch my breath. I wasn't doing anything super aerobic. 667 00:32:26,520 --> 00:32:30,000 Speaker 1: But two people that heard me three actually two were 668 00:32:30,040 --> 00:32:33,240 Speaker 1: local and one was in Boston. They thought I was ill. 669 00:32:33,520 --> 00:32:36,479 Speaker 1: They asked me if I was sick, yeah, And I 670 00:32:36,520 --> 00:32:38,240 Speaker 1: was just trying to get all amped up. So I 671 00:32:38,280 --> 00:32:41,240 Speaker 1: went back to my just sit quiet because I already 672 00:32:41,280 --> 00:32:43,680 Speaker 1: have a ton of a ton of energy, and I 673 00:32:43,720 --> 00:32:47,080 Speaker 1: think that if I do anything stretchy or it wasn't 674 00:32:47,120 --> 00:32:49,360 Speaker 1: like I was spassing out, but I would just stretch 675 00:32:49,440 --> 00:32:51,680 Speaker 1: or do something a little more active. Right before locked 676 00:32:51,720 --> 00:32:54,719 Speaker 1: off stage and I stopped no more so I did 677 00:32:54,840 --> 00:32:57,160 Speaker 1: know the material, well, I don't get nervous. But if 678 00:32:57,200 --> 00:33:01,960 Speaker 1: I don't know the material, well, I'm really nervous. And 679 00:33:02,000 --> 00:33:04,920 Speaker 1: I practice, but I have to wagh calm myself down. 680 00:33:05,320 --> 00:33:07,520 Speaker 1: My heart races and I have to just get my 681 00:33:07,600 --> 00:33:09,160 Speaker 1: heart to calm down. 682 00:33:10,880 --> 00:33:16,320 Speaker 2: So I hope that that was a fascinating insight. And gosh, 683 00:33:16,400 --> 00:33:18,480 Speaker 2: I think it's so much about you know what works 684 00:33:18,600 --> 00:33:20,520 Speaker 2: for you. Yeah, I've definitely heard about a lot of 685 00:33:21,640 --> 00:33:25,200 Speaker 2: kind of the sort of typical male motivational hypeie speaker, 686 00:33:25,360 --> 00:33:27,720 Speaker 2: you know, listening to the theme from Rocky before they 687 00:33:27,760 --> 00:33:28,920 Speaker 2: go home and things like that. 688 00:33:28,960 --> 00:33:29,880 Speaker 3: It's a lot of people. 689 00:33:30,280 --> 00:33:32,600 Speaker 1: I mean, the guys were like, oh and they have 690 00:33:32,760 --> 00:33:34,760 Speaker 1: like what was weird is the guys answered in a 691 00:33:34,840 --> 00:33:36,160 Speaker 1: multi step process. 692 00:33:36,280 --> 00:33:38,280 Speaker 3: It was like in my room, I. 693 00:33:38,200 --> 00:33:40,400 Speaker 1: Do this, and then I checked my teeth, and then 694 00:33:40,440 --> 00:33:42,920 Speaker 1: I jump jump jump, or I listened to this music 695 00:33:42,960 --> 00:33:45,000 Speaker 1: while I walk to the venue, like it was really funny, 696 00:33:45,160 --> 00:33:45,600 Speaker 1: and then I. 697 00:33:45,600 --> 00:33:48,360 Speaker 3: Checked my zipper. It was just really awesome and it 698 00:33:48,440 --> 00:33:48,720 Speaker 3: was like. 699 00:33:48,800 --> 00:33:51,760 Speaker 1: Exactly in those steps every time because that's their lucky 700 00:33:51,760 --> 00:33:54,080 Speaker 1: sequence or whatever. I'm like, wow, I'm not as into 701 00:33:54,160 --> 00:33:54,800 Speaker 1: this clearly. 702 00:33:55,400 --> 00:33:55,760 Speaker 3: Yeah. 703 00:33:55,800 --> 00:34:00,960 Speaker 2: Wow, fascinating having that insight into other people's world. Oh Well, 704 00:34:01,200 --> 00:34:04,520 Speaker 2: to finish with I want to ask you about some 705 00:34:04,560 --> 00:34:06,480 Speaker 2: of the things that you're consuming, because I think it's 706 00:34:06,560 --> 00:34:10,319 Speaker 2: quite it's quite hard for the average person to kind 707 00:34:10,320 --> 00:34:13,480 Speaker 2: of know what stimulus should they tune into and what 708 00:34:13,520 --> 00:34:15,759 Speaker 2: do you tune out because there's so many choices. So 709 00:34:16,120 --> 00:34:20,280 Speaker 2: you mentioned that you'd turn to podcasts quite a lot recently, 710 00:34:20,520 --> 00:34:23,759 Speaker 2: and I'm curious, what are your go to podcasts right now? 711 00:34:23,760 --> 00:34:25,040 Speaker 2: Your absolute favorite ones? 712 00:34:26,239 --> 00:34:29,360 Speaker 1: Yeah, so sometimes there's situational where I'm like, I like, 713 00:34:29,400 --> 00:34:31,160 Speaker 1: I just had a consultant end to help with the 714 00:34:31,200 --> 00:34:34,840 Speaker 1: agency and he and he has a podcasts, So that 715 00:34:34,880 --> 00:34:38,200 Speaker 1: wouldn't be when I normally listen to my go to ones. 716 00:34:38,400 --> 00:34:43,520 Speaker 1: I love what Reid Hoffman has Masters of Scale that 717 00:34:43,680 --> 00:34:47,960 Speaker 1: is a great podcast for business people and entrepreneurs. I 718 00:34:48,040 --> 00:34:50,640 Speaker 1: listen to God, I have so many I have on 719 00:34:50,880 --> 00:34:54,239 Speaker 1: being who I love, and that's a more. She has 720 00:34:54,280 --> 00:34:56,800 Speaker 1: a ton of people on from all kinds of different 721 00:34:57,440 --> 00:35:02,239 Speaker 1: spiritual perspectives, and I love that I'm skimming through it. 722 00:35:02,480 --> 00:35:06,120 Speaker 1: Everyone loves Freakonomics. Everyone loves Malcolm Gladwell's New Ones. Of course, 723 00:35:06,120 --> 00:35:09,600 Speaker 1: I listened to all of Cereal. I listened to s Town, 724 00:35:10,120 --> 00:35:13,399 Speaker 1: so I do like the popular story ones also. 725 00:35:14,520 --> 00:35:16,440 Speaker 4: So yeah, good, fantastic. 726 00:35:16,880 --> 00:35:20,080 Speaker 2: And on the topic of books, what's what's the best 727 00:35:20,080 --> 00:35:22,600 Speaker 2: book that you've read in recent months? 728 00:35:23,120 --> 00:35:23,359 Speaker 3: Oh? 729 00:35:23,400 --> 00:35:27,360 Speaker 1: Wow, in the recent months, I read one called Dual 730 00:35:27,440 --> 00:35:31,120 Speaker 1: Transformation because I'm trying to lead a transformation at my 731 00:35:31,160 --> 00:35:31,800 Speaker 1: own shop. 732 00:35:32,520 --> 00:35:34,640 Speaker 3: I've read, I read a whole. 733 00:35:34,360 --> 00:35:36,080 Speaker 1: God, how many books did I read to get ready 734 00:35:36,080 --> 00:35:39,000 Speaker 1: for this data story course? I would say, I'm looking 735 00:35:39,040 --> 00:35:40,919 Speaker 1: at my shelf right now. I would say the one 736 00:35:40,960 --> 00:35:45,080 Speaker 1: that really got me was called Monetizing Innovation, because we're 737 00:35:45,160 --> 00:35:49,560 Speaker 1: launching a digital platform and it's this company that has 738 00:35:49,680 --> 00:35:51,600 Speaker 1: nine hundred employees around the world, and all they do 739 00:35:51,640 --> 00:35:55,000 Speaker 1: is pricing strategies, and they put all their pricing strategy 740 00:35:55,040 --> 00:36:01,280 Speaker 1: thinking in a book called Monetizing Information. I've read a bunch. 741 00:36:02,920 --> 00:36:06,520 Speaker 1: I read John Door's book Measure What matters and that 742 00:36:06,680 --> 00:36:07,080 Speaker 1: was good. 743 00:36:07,360 --> 00:36:10,400 Speaker 2: I'm reading John Doe's book at the moment actually and 744 00:36:11,360 --> 00:36:11,799 Speaker 2: loving that. 745 00:36:11,920 --> 00:36:12,120 Speaker 1: Yeah. 746 00:36:12,160 --> 00:36:15,920 Speaker 2: And I'm a big Scott Anthony fans, so yes, love 747 00:36:16,000 --> 00:36:20,680 Speaker 2: Duel Transformation and uh And finally, A newsletters. Are there 748 00:36:20,719 --> 00:36:23,920 Speaker 2: any a newsletters that you actually look forward to receiving? 749 00:36:26,120 --> 00:36:26,359 Speaker 3: Yeah? 750 00:36:26,480 --> 00:36:35,080 Speaker 1: I I like the aggregate aggregation sites, so I the 751 00:36:35,160 --> 00:36:38,160 Speaker 1: only two I open every time, almost every time it 752 00:36:38,200 --> 00:36:41,640 Speaker 1: comes in. I subscribe to one. It's called The Information 753 00:36:42,360 --> 00:36:45,839 Speaker 1: and it's a lot about the valley, but it's got 754 00:36:45,840 --> 00:36:48,960 Speaker 1: good articles every time, like they're curated, they're fact checked, 755 00:36:49,040 --> 00:36:52,000 Speaker 1: they're good, and they're insightful and a lot of my 756 00:36:52,040 --> 00:36:55,120 Speaker 1: clients are featured in it. And the other one, believe 757 00:36:55,160 --> 00:36:58,680 Speaker 1: it or not, is my girlfriend started this company. It's 758 00:36:58,719 --> 00:37:03,240 Speaker 1: called a company a cc ACC like you accompany someone somewhere. 759 00:37:03,719 --> 00:37:06,520 Speaker 1: And what it does is it because it's connected through 760 00:37:06,520 --> 00:37:09,240 Speaker 1: office through sixty five and because it's connected to LinkedIn, 761 00:37:09,320 --> 00:37:13,080 Speaker 1: it's connected to all these places. It serves that every 762 00:37:13,120 --> 00:37:15,640 Speaker 1: person I know practically that hit the news that day. 763 00:37:16,000 --> 00:37:18,359 Speaker 1: And I love that. It's like it's like everyone I'm 764 00:37:18,360 --> 00:37:20,960 Speaker 1: connecting on LinkedIn, everyone in my inbox. It just knows 765 00:37:21,239 --> 00:37:23,360 Speaker 1: who I know. And then I can be like, oh 766 00:37:23,400 --> 00:37:25,360 Speaker 1: my god, I saw you in the news. Congratulations, Like 767 00:37:25,719 --> 00:37:28,000 Speaker 1: it's kind of fun, which is that one's kind of 768 00:37:28,040 --> 00:37:30,880 Speaker 1: nice of her company and she just got acquired by Cisco, 769 00:37:30,960 --> 00:37:33,520 Speaker 1: so she's a top exect over at Cisco now. But 770 00:37:33,800 --> 00:37:36,400 Speaker 1: that tools they made, like if you have a meeting 771 00:37:36,400 --> 00:37:38,359 Speaker 1: and you set up a meeting maker, it'll it'll give 772 00:37:38,360 --> 00:37:40,319 Speaker 1: you like the LinkedIn profile and a summary in the 773 00:37:40,360 --> 00:37:42,239 Speaker 1: news of every single person you're about to meet with. 774 00:37:42,480 --> 00:37:47,440 Speaker 1: It's really amazing. So it's it's a really powerful, powerful tool. 775 00:37:47,520 --> 00:37:50,239 Speaker 1: And so and I was not expecting to enjoy the 776 00:37:50,320 --> 00:37:52,200 Speaker 1: roll up of all the people that I love and 777 00:37:52,280 --> 00:37:54,240 Speaker 1: know in the news, which was nice. 778 00:37:54,280 --> 00:37:55,520 Speaker 3: I like getting that. 779 00:37:55,520 --> 00:37:57,560 Speaker 2: That's awesome. I'm going to check that one out. I 780 00:37:57,600 --> 00:38:01,160 Speaker 2: love the sound of that look on that. Nancy, thank 781 00:38:01,200 --> 00:38:04,120 Speaker 2: you so much for your time. I've I've loved hearing 782 00:38:04,120 --> 00:38:07,400 Speaker 2: about your processes. It's just fascinating getting that behind the 783 00:38:07,440 --> 00:38:11,279 Speaker 2: scenes look into what you do. So thank you so 784 00:38:11,400 --> 00:38:12,560 Speaker 2: much for being on the show. 785 00:38:13,160 --> 00:38:14,759 Speaker 3: Well, thanks for having me. That's fun. 786 00:38:15,600 --> 00:38:18,560 Speaker 2: Hey there that's it for today's episode. If you liked it, 787 00:38:18,600 --> 00:38:21,040 Speaker 2: there are plenty of others that you might also enjoy, 788 00:38:21,160 --> 00:38:24,040 Speaker 2: such as my chat with Matt Mullenwegg, co founder of WordPress, 789 00:38:24,080 --> 00:38:26,719 Speaker 2: where we talk about how he organizes his phone to 790 00:38:26,800 --> 00:38:30,200 Speaker 2: create healthy habits, and my conversation with Adam Grant where 791 00:38:30,239 --> 00:38:32,040 Speaker 2: we talk about the two things he does at the 792 00:38:32,040 --> 00:38:34,200 Speaker 2: start of every week to make sure he stays on 793 00:38:34,239 --> 00:38:35,560 Speaker 2: track with what really matters. 794 00:38:36,160 --> 00:38:38,160 Speaker 4: Finally, it's great getting. 795 00:38:37,880 --> 00:38:41,000 Speaker 2: Feedback from listeners such as yourself, so feel free to 796 00:38:41,000 --> 00:38:43,400 Speaker 2: give this podcast a review in iTunes or wherever you 797 00:38:43,400 --> 00:38:46,040 Speaker 2: listen to your podcasts. And if you like this episode, 798 00:38:46,080 --> 00:38:48,120 Speaker 2: make sure you hit the subscribe button so you can 799 00:38:48,160 --> 00:38:50,240 Speaker 2: be alerted when new episodes are released. 800 00:38:50,560 --> 00:38:51,359 Speaker 4: See you next time.