1 00:00:00,640 --> 00:00:04,760 Speaker 1: Are you a people person? If you want to succeed, 2 00:00:05,280 --> 00:00:08,320 Speaker 1: you might just have to be one of those. This 3 00:00:08,440 --> 00:00:12,400 Speaker 1: has certainly proven true for Brian Scrutemor, the CEO of 4 00:00:12,480 --> 00:00:17,280 Speaker 1: one eight hundred got Chunk, a half billion dollar US company. 5 00:00:18,160 --> 00:00:21,720 Speaker 1: Everything comes down to people. For Brian, hiring the right 6 00:00:21,760 --> 00:00:24,720 Speaker 1: team and making sure that people work well together is 7 00:00:24,760 --> 00:00:28,240 Speaker 1: the work that determines how smoothly all the other work 8 00:00:28,280 --> 00:00:33,440 Speaker 1: will go. So how does a people person operate when 9 00:00:33,400 --> 00:00:36,239 Speaker 1: he is not allowed to actually be physically present with 10 00:00:36,360 --> 00:00:40,199 Speaker 1: other people? How does someone who prides himself on spending 11 00:00:40,240 --> 00:00:42,760 Speaker 1: one on one time at the desk of every new 12 00:00:42,840 --> 00:00:46,239 Speaker 1: employee welcome people to the company when they live in 13 00:00:46,320 --> 00:00:50,159 Speaker 1: a different country. And how have the working hacks and 14 00:00:50,240 --> 00:00:53,400 Speaker 1: habits of one of the more eccentric How I Work 15 00:00:53,479 --> 00:01:03,240 Speaker 1: guests changed since we last spoke pre pandemic. My name 16 00:01:03,360 --> 00:01:06,800 Speaker 1: is doctor amanthe Immer. I'm an organizational psychologist and the 17 00:01:06,840 --> 00:01:11,080 Speaker 1: founder of behavioral science consultancy Inventium, and this is How 18 00:01:11,120 --> 00:01:14,039 Speaker 1: I Work, a show about how to help you do 19 00:01:14,160 --> 00:01:17,759 Speaker 1: your best work. When I last had Brian on How 20 00:01:17,800 --> 00:01:19,920 Speaker 1: I Work, one of the things that stuck with me 21 00:01:20,240 --> 00:01:23,720 Speaker 1: was his strategy for having efficient and effective meetings, which 22 00:01:23,760 --> 00:01:27,600 Speaker 1: he calls PAYOT. This stands for purpose, agenda and outcome, 23 00:01:28,000 --> 00:01:30,880 Speaker 1: and Brian doesn't accept a meeting or set a meeting 24 00:01:31,040 --> 00:01:34,880 Speaker 1: that doesn't have a PAYOT. Now, Brian is also a 25 00:01:34,920 --> 00:01:37,679 Speaker 1: fan of the daily huddle, and I was keen to 26 00:01:37,720 --> 00:01:40,960 Speaker 1: know how his approach to these daily huddles had changed 27 00:01:41,240 --> 00:01:44,160 Speaker 1: now that his staff all over the world are embracing 28 00:01:44,280 --> 00:01:45,199 Speaker 1: hybrid work. 29 00:01:45,959 --> 00:01:48,480 Speaker 2: Well, it's interesting when the world was hit with this 30 00:01:49,480 --> 00:01:53,000 Speaker 2: crazy change and the pandemic and how we had to 31 00:01:53,400 --> 00:01:57,240 Speaker 2: reinvent work. We of course were all working from home, 32 00:01:57,760 --> 00:02:00,800 Speaker 2: and instead of having a daily huddle where the hire office, 33 00:02:00,840 --> 00:02:03,080 Speaker 2: there'd be a few hundred of us in one room, 34 00:02:03,680 --> 00:02:07,200 Speaker 2: high energy, a different person each day leading the huddle, 35 00:02:07,280 --> 00:02:10,040 Speaker 2: standing on stage, and then you'd have a few hundred 36 00:02:10,080 --> 00:02:14,240 Speaker 2: people all contributing good news, what's working, what's not, for 37 00:02:14,320 --> 00:02:17,040 Speaker 2: seven minutes in a big stand up. And I thought, 38 00:02:17,320 --> 00:02:19,680 Speaker 2: this is never going to work from home. No one 39 00:02:19,840 --> 00:02:21,840 Speaker 2: is going to be able to make this work through video, 40 00:02:22,560 --> 00:02:25,040 Speaker 2: and when the pandemic's over, we'll go back to doing 41 00:02:25,080 --> 00:02:27,800 Speaker 2: it in person. Well, quite the opposite. I was wrong. 42 00:02:28,000 --> 00:02:31,680 Speaker 2: About two weeks to three weeks into doing huddle, the 43 00:02:31,720 --> 00:02:35,600 Speaker 2: new way I realized it was actually better and better 44 00:02:35,639 --> 00:02:39,480 Speaker 2: for a couple of reasons. One is, instead of being 45 00:02:39,560 --> 00:02:43,320 Speaker 2: in a big room seeing everybody's backs on Zoom, you're 46 00:02:43,360 --> 00:02:49,000 Speaker 2: seeing everyone's smiley, friendly faces. Instead of having the extroverts 47 00:02:50,000 --> 00:02:52,880 Speaker 2: do all the talking in a zoom world, you have 48 00:02:52,960 --> 00:02:55,560 Speaker 2: the chat being lit up by the introverts who might 49 00:02:55,600 --> 00:02:58,600 Speaker 2: not want to speak up in person in a room. 50 00:02:59,080 --> 00:03:02,600 Speaker 2: So I found that the huddle virtually has actually become 51 00:03:02,680 --> 00:03:05,440 Speaker 2: much better. And depending on who's running it, so three 52 00:03:05,520 --> 00:03:08,600 Speaker 2: hundred and sixty five days a year, well not weekends. 53 00:03:09,560 --> 00:03:12,360 Speaker 2: Whoever's running it chooses to run it their own way, 54 00:03:12,480 --> 00:03:14,519 Speaker 2: and they'll often produce it a little bit. They'll have 55 00:03:14,560 --> 00:03:18,800 Speaker 2: a DJ start the meeting, whatever the case of what 56 00:03:18,840 --> 00:03:22,440 Speaker 2: they're bringing personally. And it's been unreal I mean, you 57 00:03:22,639 --> 00:03:25,720 Speaker 2: just never want to miss huddle. It's engaging, it's fun, 58 00:03:25,800 --> 00:03:29,000 Speaker 2: it's fast, and it can access as an entire company. 59 00:03:29,240 --> 00:03:31,320 Speaker 2: If people are traveling and they're on the road, they're 60 00:03:31,360 --> 00:03:33,640 Speaker 2: still able to show up at huddle, So we would 61 00:03:33,680 --> 00:03:36,000 Speaker 2: miss all those people who are out of the office. 62 00:03:36,080 --> 00:03:38,640 Speaker 2: But now in a virtual world, it actually works better. 63 00:03:39,560 --> 00:03:42,880 Speaker 1: What have been some of the highlight huddles from the 64 00:03:42,920 --> 00:03:44,160 Speaker 1: last couple of years. 65 00:03:45,280 --> 00:03:48,000 Speaker 2: One of the highlights for me was the bring your 66 00:03:48,080 --> 00:03:53,000 Speaker 2: kids to Work day. So we were all quarantined and 67 00:03:53,040 --> 00:03:55,680 Speaker 2: stuck at home, and so we knew people had their 68 00:03:55,760 --> 00:03:58,640 Speaker 2: kids and their pets and everything with them, but we said, 69 00:03:58,680 --> 00:04:01,520 Speaker 2: let's actually have them show up on camera. And it 70 00:04:01,560 --> 00:04:05,200 Speaker 2: made me realize, Wow, look at the impact that we've 71 00:04:05,240 --> 00:04:09,760 Speaker 2: got as a company. Any company has on people. It's 72 00:04:09,800 --> 00:04:12,560 Speaker 2: not just the people you hire, but they're families and 73 00:04:12,600 --> 00:04:15,520 Speaker 2: the ones that you know, the people they live with, 74 00:04:15,760 --> 00:04:18,320 Speaker 2: and so it was quite exciting to see on this 75 00:04:18,360 --> 00:04:24,520 Speaker 2: big zoom screen little kids, grown kids, pets, the whole bit, 76 00:04:24,920 --> 00:04:28,080 Speaker 2: and it was quite emotional. It was a really nice feeling. 77 00:04:28,160 --> 00:04:29,479 Speaker 2: So that would have been the highlight for me. 78 00:04:30,120 --> 00:04:33,880 Speaker 1: Oh that's beautiful. Now in terms of the huddle itself, 79 00:04:34,120 --> 00:04:37,560 Speaker 1: how long does it go for? Like, how is it structured? 80 00:04:38,240 --> 00:04:42,160 Speaker 2: It's a seven minute again daily stand up, but now 81 00:04:42,279 --> 00:04:47,719 Speaker 2: Ruin's sitting down it is. It's on YouTube. We often 82 00:04:47,720 --> 00:04:49,960 Speaker 2: get people to google O two E brands or one 83 00:04:50,000 --> 00:04:52,320 Speaker 2: eight hundred Got junk and they can find one of 84 00:04:52,360 --> 00:04:56,680 Speaker 2: our huddles. The old school way, the New school way. 85 00:04:56,960 --> 00:04:59,880 Speaker 2: It's still the same format. We open with good news 86 00:05:00,400 --> 00:05:02,720 Speaker 2: on any given day, there's a whole bunch of good 87 00:05:02,720 --> 00:05:04,919 Speaker 2: news to share, so let's talk about it, and we 88 00:05:04,960 --> 00:05:07,400 Speaker 2: get a bunch of people blurting out different good news. 89 00:05:08,200 --> 00:05:11,320 Speaker 2: We then go into the numbers, what does it all mean? 90 00:05:11,400 --> 00:05:14,039 Speaker 2: What do our growth numbers or what do our key 91 00:05:14,080 --> 00:05:18,280 Speaker 2: metrics mean for the growth of our business? And then 92 00:05:18,320 --> 00:05:21,159 Speaker 2: we go into a ninety second in the news we 93 00:05:21,240 --> 00:05:25,640 Speaker 2: call it, which is tell us about your department, your 94 00:05:25,800 --> 00:05:29,160 Speaker 2: area that you're speaking up about different person every day. 95 00:05:29,720 --> 00:05:31,680 Speaker 2: What's going on and what are you doing to drive 96 00:05:31,720 --> 00:05:33,359 Speaker 2: the business forward? Where are you stuck? 97 00:05:33,400 --> 00:05:34,440 Speaker 3: And you might need help? 98 00:05:35,040 --> 00:05:37,280 Speaker 2: And so it might be financed one day, it might 99 00:05:37,320 --> 00:05:40,920 Speaker 2: be pr another day, but it's a window into the 100 00:05:40,960 --> 00:05:43,919 Speaker 2: operations of that part of the company. It gives us 101 00:05:43,960 --> 00:05:46,440 Speaker 2: a bigger and better sort of feeling of how we're 102 00:05:46,480 --> 00:05:50,120 Speaker 2: all working together towards a common vision. Then we end 103 00:05:50,120 --> 00:05:52,680 Speaker 2: with missing systems, just to quick is there anything broken 104 00:05:52,800 --> 00:05:55,200 Speaker 2: not working that we need to improve on? And then 105 00:05:55,240 --> 00:05:58,000 Speaker 2: a cheer And I remember when we first started huddle 106 00:05:58,240 --> 00:06:01,479 Speaker 2: twenty some odd years ago. One of the leaders that 107 00:06:01,600 --> 00:06:03,680 Speaker 2: ran Huddle that day said let's bring it in for 108 00:06:03,720 --> 00:06:06,480 Speaker 2: a cheer, and it became very much like a football 109 00:06:06,520 --> 00:06:10,480 Speaker 2: huddle or some sort of scrum we're fist in and 110 00:06:10,680 --> 00:06:13,840 Speaker 2: something to cheer about. Were we on Oprah Winfrey that day? 111 00:06:13,920 --> 00:06:17,400 Speaker 2: Did we have a revenue goal that we exceeded? What 112 00:06:17,600 --> 00:06:22,039 Speaker 2: something's happened that day that's worth cheering about, and we 113 00:06:22,120 --> 00:06:25,640 Speaker 2: always cheer at the very end. So seven minutes. We 114 00:06:25,640 --> 00:06:29,040 Speaker 2: were much more structured with it pre pandemic, and it 115 00:06:29,040 --> 00:06:32,080 Speaker 2: would always end on time. We are giving it a 116 00:06:32,080 --> 00:06:34,920 Speaker 2: little bit of buffer. And I'd say that the virtual huddles, 117 00:06:35,160 --> 00:06:37,680 Speaker 2: there's so much going on that it often will go 118 00:06:37,760 --> 00:06:39,279 Speaker 2: up to about ten minutes at the peak. 119 00:06:39,680 --> 00:06:42,440 Speaker 1: They sound amazing. I don't even work for you, and 120 00:06:42,440 --> 00:06:43,279 Speaker 1: I want to attend. 121 00:06:43,839 --> 00:06:47,279 Speaker 3: Yeah, no, Well we'll have you as a guest someday. 122 00:06:47,720 --> 00:06:50,440 Speaker 1: I'd love to. Now what else are you doing differently 123 00:06:50,480 --> 00:06:53,280 Speaker 1: when it comes to meetings? And I might add that 124 00:06:54,120 --> 00:06:56,520 Speaker 1: I was saying to you before we started recording. Something 125 00:06:56,560 --> 00:06:59,480 Speaker 1: new that I'm doing with my how I work interviews 126 00:06:59,480 --> 00:07:02,040 Speaker 1: is that I've got video, Oh, and I don't record 127 00:07:02,040 --> 00:07:05,680 Speaker 1: the video, And you've got this gorgeous backdrop of kind 128 00:07:05,680 --> 00:07:09,000 Speaker 1: of like it's like a picture of a gorgeous like 129 00:07:09,120 --> 00:07:12,360 Speaker 1: snowy mountain, and you've got a couple of quotes it 130 00:07:12,440 --> 00:07:15,520 Speaker 1: says it's kind of fun to do the impossible. And 131 00:07:15,600 --> 00:07:17,640 Speaker 1: so the advenure begins and you're wearing a hat that 132 00:07:17,720 --> 00:07:21,200 Speaker 1: says it's all about people. Can you like let's start 133 00:07:21,240 --> 00:07:23,840 Speaker 1: with that, because I feel like meeting so much these 134 00:07:23,920 --> 00:07:26,880 Speaker 1: days around what you see tell me about how you've 135 00:07:26,920 --> 00:07:29,600 Speaker 1: curated and why you've curated this background. 136 00:07:30,360 --> 00:07:33,480 Speaker 2: Well, at our head office, the Junction, which is our 137 00:07:33,480 --> 00:07:35,880 Speaker 2: head office for one eight hundred, God, Junk, WOWE Day 138 00:07:35,920 --> 00:07:41,160 Speaker 2: and Shackshine, all three brands, and we are big individual storytelling. 139 00:07:41,800 --> 00:07:42,520 Speaker 3: So all the. 140 00:07:42,480 --> 00:07:46,440 Speaker 2: Walls have these big decals all over them that tell 141 00:07:46,560 --> 00:07:51,000 Speaker 2: stories of key moments and milestones from the business, key people, 142 00:07:51,160 --> 00:07:54,200 Speaker 2: and it's a great way to have people immerse into 143 00:07:54,240 --> 00:07:58,280 Speaker 2: those stories, motivational quotes from us and so on. And 144 00:07:58,360 --> 00:08:01,280 Speaker 2: so when we got into the at home world and 145 00:08:01,320 --> 00:08:04,200 Speaker 2: I'm in my basement in Vancouver, and yes, I do 146 00:08:04,280 --> 00:08:07,200 Speaker 2: spend time back at the offices at well as well, 147 00:08:07,680 --> 00:08:10,320 Speaker 2: but I found that how do we bring the Junction 148 00:08:10,680 --> 00:08:13,720 Speaker 2: into our homes? And so I got our company that 149 00:08:13,760 --> 00:08:17,200 Speaker 2: does our decals to do one in my basement. So 150 00:08:17,280 --> 00:08:19,480 Speaker 2: where I'm sitting right now, where you know I've hit 151 00:08:19,520 --> 00:08:22,960 Speaker 2: you with a few messages, some quotes. My hat is 152 00:08:23,040 --> 00:08:26,160 Speaker 2: a I've got probably I don't know a dozen different 153 00:08:26,200 --> 00:08:29,239 Speaker 2: hats that I wear with the brands with different quotes, 154 00:08:30,320 --> 00:08:33,200 Speaker 2: things I believe in, depending on what Zoom I'm on. 155 00:08:34,440 --> 00:08:37,880 Speaker 2: In person, I'm always always be branded type of person. 156 00:08:38,320 --> 00:08:41,320 Speaker 2: So when I drive my truck, it's all wrapped with 157 00:08:41,360 --> 00:08:44,240 Speaker 2: all the brands. When I'm in the office, I'm wearing 158 00:08:44,280 --> 00:08:48,439 Speaker 2: my Converse sneakers that have the brands on them, and 159 00:08:48,520 --> 00:08:51,319 Speaker 2: in a virtual world on Zoom, you can't see my feet. 160 00:08:51,440 --> 00:08:54,160 Speaker 2: So I started getting hats with the different brands, and 161 00:08:54,200 --> 00:08:56,280 Speaker 2: I might wear Wow one day one day, or the 162 00:08:56,280 --> 00:08:58,240 Speaker 2: one I'm wearing today. It's all about people, as a 163 00:08:58,280 --> 00:09:02,240 Speaker 2: reminder that every thing we do in our business starts 164 00:09:02,280 --> 00:09:05,000 Speaker 2: and ends with people. When we take care of our people, 165 00:09:05,040 --> 00:09:08,040 Speaker 2: it takes care of the magic of the entire business. 166 00:09:09,000 --> 00:09:11,840 Speaker 1: That's so great. I love that. It reminds me of 167 00:09:12,320 --> 00:09:16,520 Speaker 1: something Tim Kendall told me on the show many years ago. 168 00:09:16,640 --> 00:09:18,800 Speaker 1: So he used to be the president of Pinterest, and 169 00:09:18,840 --> 00:09:21,160 Speaker 1: he's now the CEO of Moment, which is an app 170 00:09:21,200 --> 00:09:25,200 Speaker 1: that helps people curb their mobile phone behavior. And he 171 00:09:25,360 --> 00:09:28,760 Speaker 1: was telling me when he I think he started as 172 00:09:28,840 --> 00:09:32,880 Speaker 1: the president of Pinterest. They had a very big goal 173 00:09:32,960 --> 00:09:36,240 Speaker 1: in terms of user growth, and it was all about 174 00:09:36,320 --> 00:09:39,160 Speaker 1: focus and not trying to do everything, just trying to 175 00:09:39,200 --> 00:09:41,920 Speaker 1: do a few things really well. And he said, you know, 176 00:09:42,000 --> 00:09:44,320 Speaker 1: until we reach I think it was several million yearsers 177 00:09:44,360 --> 00:09:47,520 Speaker 1: they were trying to grow to from sort of tens 178 00:09:47,520 --> 00:09:49,760 Speaker 1: of millions. He said, I'm going to wear a T 179 00:09:49,880 --> 00:09:52,560 Speaker 1: shirt that says focus, and I'm not going to take 180 00:09:52,600 --> 00:09:54,880 Speaker 1: it off until we've hit this goal. He had several 181 00:09:54,880 --> 00:09:59,080 Speaker 1: T shirts. He wasn't like filthy, but I just thought, 182 00:09:59,080 --> 00:10:02,079 Speaker 1: you know, it's the communication channels that we can use 183 00:10:02,679 --> 00:10:06,360 Speaker 1: as leaders are really few and far between. So I 184 00:10:06,400 --> 00:10:09,319 Speaker 1: love that you're using your hat to do that. What 185 00:10:09,600 --> 00:10:14,400 Speaker 1: are some other ways that you communicate with people in 186 00:10:14,440 --> 00:10:16,800 Speaker 1: a way that does help the message cut through? 187 00:10:17,760 --> 00:10:20,520 Speaker 2: I think in this ever changing world that we're in 188 00:10:20,600 --> 00:10:24,520 Speaker 2: right now, we don't meet all of our new employees 189 00:10:24,559 --> 00:10:28,440 Speaker 2: in person anymore, and so I use vigyard, which there's 190 00:10:28,440 --> 00:10:31,320 Speaker 2: many platforms, but it's a video platform that I send 191 00:10:31,360 --> 00:10:34,400 Speaker 2: out personal messages to every new employee. 192 00:10:34,520 --> 00:10:35,959 Speaker 1: And hang on, how do you spell that? 193 00:10:36,559 --> 00:10:42,520 Speaker 2: Vigid v I D Y A R D vigyard dot 194 00:10:42,559 --> 00:10:45,880 Speaker 2: com And there's a bunch, there's Loom, there's a bunch 195 00:10:45,960 --> 00:10:49,319 Speaker 2: of competitors. But I love the Vigyard platform. It's easy. 196 00:10:49,440 --> 00:10:52,280 Speaker 2: I can either do it on my desktop or from 197 00:10:52,280 --> 00:10:54,679 Speaker 2: the space, or I can do it on my phone 198 00:10:55,040 --> 00:10:56,920 Speaker 2: and I will go through and just record a one 199 00:10:57,000 --> 00:11:01,600 Speaker 2: take sixty second welcome message to that. So my people 200 00:11:01,679 --> 00:11:03,960 Speaker 2: team will give me a spreadsheet of the new employees 201 00:11:04,640 --> 00:11:06,640 Speaker 2: and they'll tell me a little something about them that 202 00:11:06,679 --> 00:11:08,760 Speaker 2: they happen to be into football, or they happen to 203 00:11:08,760 --> 00:11:11,520 Speaker 2: be into skiing or cooking, and I'll just share a 204 00:11:11,559 --> 00:11:17,120 Speaker 2: personal story or a welcome message that's specially made for them. 205 00:11:17,800 --> 00:11:23,160 Speaker 2: And it's awesome because in my own business, pre pandemic, 206 00:11:23,240 --> 00:11:25,720 Speaker 2: you'd walk around and you'd go to someone's desk and 207 00:11:25,760 --> 00:11:29,440 Speaker 2: say hello, but it wasn't as connecting, I think as 208 00:11:29,480 --> 00:11:32,280 Speaker 2: the videos can be, because you have to think through 209 00:11:32,320 --> 00:11:34,440 Speaker 2: and have some prep as to who is this person 210 00:11:34,960 --> 00:11:37,520 Speaker 2: and find out a little something about them. And while 211 00:11:37,520 --> 00:11:40,160 Speaker 2: it's one way, I often get videos back from people 212 00:11:40,800 --> 00:11:45,920 Speaker 2: as an appreciated message back, but I find that people 213 00:11:46,120 --> 00:11:48,000 Speaker 2: comment on it all the time when I do meet 214 00:11:48,040 --> 00:11:48,880 Speaker 2: them in person. 215 00:11:48,600 --> 00:11:50,880 Speaker 3: They're like, oh, you sent me a video. When I started, it. 216 00:11:50,840 --> 00:11:53,080 Speaker 2: Meant so much that the CEO took some time and 217 00:11:53,640 --> 00:11:57,040 Speaker 2: I'd batch them. And so if we've got eight new 218 00:11:57,040 --> 00:11:59,839 Speaker 2: employees that week, I'm doing eight minutes worth of it. 219 00:12:00,040 --> 00:12:02,600 Speaker 2: D It's no big deal, but it means a lot 220 00:12:02,640 --> 00:12:05,360 Speaker 2: to people. So it's finding as you've sort of alluded 221 00:12:05,400 --> 00:12:08,160 Speaker 2: to different ways to connect with people and get the 222 00:12:08,200 --> 00:12:12,200 Speaker 2: message out. And I think people follow leaders that they 223 00:12:12,200 --> 00:12:15,520 Speaker 2: can connect with. So as a CEO who will never 224 00:12:16,000 --> 00:12:18,480 Speaker 2: perhaps work with some of these people in my company 225 00:12:19,040 --> 00:12:22,200 Speaker 2: just because we've gotten so big, it's still setting the 226 00:12:22,280 --> 00:12:24,679 Speaker 2: stage for how they might go treat others and how 227 00:12:24,720 --> 00:12:27,800 Speaker 2: they might welcome their new employees or show that we 228 00:12:27,880 --> 00:12:32,440 Speaker 2: are really working hard to make a connection with our people. 229 00:12:33,520 --> 00:12:37,199 Speaker 1: I've heard that you're also big on video feedback. Can 230 00:12:37,240 --> 00:12:40,319 Speaker 1: you tell me about like your method of giving people 231 00:12:40,360 --> 00:12:41,520 Speaker 1: feedback on their work. 232 00:12:42,640 --> 00:12:45,600 Speaker 2: Yeah, so I'll use the same tool, videyard, which allows 233 00:12:45,640 --> 00:12:48,760 Speaker 2: you to record your screen So if someone sends me 234 00:12:48,800 --> 00:12:51,520 Speaker 2: an email and a PowerPoint deck or a slide deck 235 00:12:51,559 --> 00:12:54,920 Speaker 2: to look at, I find rather than just typing a 236 00:12:54,960 --> 00:12:59,240 Speaker 2: message back to them, I can screen share and I 237 00:12:59,280 --> 00:13:02,479 Speaker 2: can move my mouse and point to things and annotate 238 00:13:02,559 --> 00:13:06,200 Speaker 2: on it or talk through what I love about the 239 00:13:06,240 --> 00:13:09,880 Speaker 2: deck that they've shared, or some opportunity that maybe they 240 00:13:09,880 --> 00:13:12,760 Speaker 2: haven't thought about. Ask them a question, give them some feedback. 241 00:13:13,520 --> 00:13:16,040 Speaker 2: And I find that it's a way to have an 242 00:13:16,080 --> 00:13:20,640 Speaker 2: asynchronous meeting At times. You know, we're all so busy 243 00:13:21,280 --> 00:13:23,800 Speaker 2: at the end of my day when I'm catching up 244 00:13:23,800 --> 00:13:27,280 Speaker 2: on emails, these people might have already signed off and 245 00:13:27,640 --> 00:13:29,520 Speaker 2: they're offline, and so I don't want to send them 246 00:13:29,520 --> 00:13:31,120 Speaker 2: an email that they're going to get a little bit 247 00:13:31,160 --> 00:13:33,679 Speaker 2: later and feel obliged to have to respond. 248 00:13:33,320 --> 00:13:33,959 Speaker 3: To the CEO. 249 00:13:34,720 --> 00:13:37,000 Speaker 2: So video is a great way for them to watch 250 00:13:37,320 --> 00:13:41,560 Speaker 2: and respond back if they like when they like. And 251 00:13:42,080 --> 00:13:44,040 Speaker 2: you know, someone in my companies said that I started 252 00:13:44,040 --> 00:13:47,840 Speaker 2: a vigyard movement because it started to spread because people 253 00:13:47,920 --> 00:13:50,679 Speaker 2: have realized that you can communicate more effectively. It can 254 00:13:50,720 --> 00:13:55,000 Speaker 2: take me two minutes on commenting on something that might 255 00:13:55,080 --> 00:13:58,079 Speaker 2: have taken me a lot longer to write out. It 256 00:13:58,160 --> 00:14:00,640 Speaker 2: might even be fifteen seconds. But they're still getting a 257 00:14:00,840 --> 00:14:05,040 Speaker 2: from Brian's mouth. I hear his words, I see his face. 258 00:14:05,200 --> 00:14:08,520 Speaker 2: It's not just typed out and is Brian mad? He 259 00:14:08,640 --> 00:14:12,120 Speaker 2: was so brief? Is there's some issue? And it works 260 00:14:12,240 --> 00:14:15,200 Speaker 2: very very well. I also like selfishly for me. When 261 00:14:15,200 --> 00:14:16,920 Speaker 2: I do get a video, I can speed it up 262 00:14:16,920 --> 00:14:20,200 Speaker 2: on double speed. We all talk relatively slow, so you 263 00:14:20,240 --> 00:14:22,680 Speaker 2: speed it up to twice the speed. It's like great, 264 00:14:22,680 --> 00:14:25,840 Speaker 2: you still get the entire message in half the time. 265 00:14:26,360 --> 00:14:29,560 Speaker 1: Now, what are the things that There's many things I 266 00:14:29,640 --> 00:14:31,400 Speaker 1: admire about you as a leader, but one of the 267 00:14:31,440 --> 00:14:34,400 Speaker 1: things that I feel like you're particularly good at is 268 00:14:34,760 --> 00:14:40,080 Speaker 1: communicating the vision for your group of brands in such 269 00:14:40,120 --> 00:14:45,560 Speaker 1: a compelling and inspiring way. What are the things that 270 00:14:45,760 --> 00:14:49,800 Speaker 1: you're consciously doing or the tools that you're using to 271 00:14:49,840 --> 00:14:51,480 Speaker 1: be able to do. 272 00:14:51,360 --> 00:14:56,720 Speaker 2: That, Just consistently sharing the same messages but in different ways. 273 00:14:57,520 --> 00:15:00,960 Speaker 2: So when I share, everything's all linked in my mind. 274 00:15:01,560 --> 00:15:03,920 Speaker 2: So it starts with the painted picture, here's the vision 275 00:15:04,000 --> 00:15:06,920 Speaker 2: of what we're building, what it looks like, why we're 276 00:15:06,920 --> 00:15:10,680 Speaker 2: building what we're building, and then going out to people 277 00:15:11,320 --> 00:15:15,720 Speaker 2: in consistent sort of. It's almost like a radio ad. 278 00:15:15,800 --> 00:15:18,760 Speaker 2: You know, nobody puts a radio ad out there and 279 00:15:19,280 --> 00:15:22,320 Speaker 2: runs it once and expects results. You've got to have 280 00:15:22,360 --> 00:15:24,720 Speaker 2: it played over and over and over so that you 281 00:15:24,760 --> 00:15:26,960 Speaker 2: hear it in different ways at different times in the 282 00:15:27,000 --> 00:15:30,080 Speaker 2: car at home, and you don't forget it. And I 283 00:15:30,120 --> 00:15:33,440 Speaker 2: think that our messages growing a company are no different. 284 00:15:33,840 --> 00:15:36,960 Speaker 2: So the starting video to someone welcoming a new employee 285 00:15:37,000 --> 00:15:39,120 Speaker 2: into the company, you know, thank you for being a 286 00:15:39,160 --> 00:15:42,840 Speaker 2: part of the OTWE family, and I've got an opportunity 287 00:15:42,920 --> 00:15:45,880 Speaker 2: to communicate why I believe it's important that they've joined. 288 00:15:47,160 --> 00:15:50,280 Speaker 2: Then at Huddle, the constant sharing of good news. It's 289 00:15:50,320 --> 00:15:53,800 Speaker 2: clear we're an optimistic business and how we do things 290 00:15:54,360 --> 00:15:57,320 Speaker 2: because people can hear every single day there's good news 291 00:15:57,320 --> 00:15:59,920 Speaker 2: and we end in a cheer. And then the storytelling 292 00:16:00,080 --> 00:16:02,680 Speaker 2: on the walls, both at the head office or in 293 00:16:02,720 --> 00:16:06,520 Speaker 2: my home office. It's then things like the pr stories, 294 00:16:06,560 --> 00:16:10,400 Speaker 2: the social media, everything we do, the hats I wear, 295 00:16:10,640 --> 00:16:11,800 Speaker 2: the hats other people wear. 296 00:16:11,880 --> 00:16:12,600 Speaker 3: It's just a. 297 00:16:12,680 --> 00:16:19,640 Speaker 2: Constant sort of repeating, if you will, of the important messages, 298 00:16:19,680 --> 00:16:22,480 Speaker 2: but at different times in different ways, to make sure 299 00:16:22,520 --> 00:16:25,240 Speaker 2: we're all aligned. I think one of the things we 300 00:16:25,280 --> 00:16:27,160 Speaker 2: do really well as a company. We've got plenty of 301 00:16:27,240 --> 00:16:29,480 Speaker 2: things that we're not good at, but I think we're 302 00:16:29,600 --> 00:16:33,880 Speaker 2: very consistent. When people come in looking to be involved 303 00:16:34,040 --> 00:16:37,080 Speaker 2: in owning a franchise with any one of our brands, 304 00:16:37,680 --> 00:16:39,760 Speaker 2: they always tell us that no matter who I meet with, 305 00:16:39,800 --> 00:16:42,840 Speaker 2: they're all saying the same things. Like people are just 306 00:16:43,000 --> 00:16:48,040 Speaker 2: really focused and aligned in our messaging. 307 00:16:49,400 --> 00:16:52,280 Speaker 1: Now, you said that that starts with painted picture, which 308 00:16:52,480 --> 00:16:56,160 Speaker 1: is a tool or a strategy. I guess that I 309 00:16:56,200 --> 00:17:00,560 Speaker 1: know that you've been using for gosh like many years. 310 00:17:00,960 --> 00:17:06,360 Speaker 1: Can you share how that works? The kind of picture? 311 00:17:07,359 --> 00:17:09,960 Speaker 2: Yeah, so maybe I'll tell the story of how it started. 312 00:17:10,000 --> 00:17:13,240 Speaker 2: But I was about seven or eight years into my business. 313 00:17:13,280 --> 00:17:16,760 Speaker 2: I'd created a million dollar junk removal business. It was 314 00:17:16,760 --> 00:17:18,879 Speaker 2: called the Rubbish Boys at the time, and I wanted 315 00:17:18,920 --> 00:17:22,080 Speaker 2: to grow it into something bigger, and I joined the 316 00:17:22,240 --> 00:17:27,400 Speaker 2: Entrepreneur Organization and I started comparing myself to others, which 317 00:17:27,480 --> 00:17:29,119 Speaker 2: was a terrible thing to do. And I saw these 318 00:17:29,160 --> 00:17:31,879 Speaker 2: people had much bigger, better businesses than I did. And 319 00:17:31,920 --> 00:17:36,040 Speaker 2: I hadn't finished high school, hadn't finished college. And I thought, oh, 320 00:17:36,080 --> 00:17:38,480 Speaker 2: can I actually do this? Can I build this business? 321 00:17:38,520 --> 00:17:40,240 Speaker 2: Do I want to do? I have the money? And 322 00:17:40,320 --> 00:17:42,720 Speaker 2: do I even have a good idea? So I was 323 00:17:42,760 --> 00:17:44,639 Speaker 2: in a negative space, and I went and sat on 324 00:17:44,720 --> 00:17:47,600 Speaker 2: my parents' dock at their summer cottage, and I pulled 325 00:17:47,600 --> 00:17:49,760 Speaker 2: out a sheet of paper and I started writing out 326 00:17:49,840 --> 00:17:53,040 Speaker 2: feverishly what my future would look like, and just dreaming 327 00:17:53,119 --> 00:17:56,639 Speaker 2: up possibilities I said, we'd be in the top thirty 328 00:17:56,680 --> 00:17:59,040 Speaker 2: metros in North America by the end of two thousand 329 00:17:59,080 --> 00:18:01,640 Speaker 2: and three, we'd be the FedEx A Junker Moval, We'd 330 00:18:01,680 --> 00:18:04,520 Speaker 2: be on the Oprah Winfrey Show. And I started writing 331 00:18:04,560 --> 00:18:06,720 Speaker 2: out this vision of what the future would look like 332 00:18:06,840 --> 00:18:09,080 Speaker 2: five years down the road in two thousand and three. 333 00:18:10,040 --> 00:18:12,480 Speaker 2: And when I took that sheet of paper and read 334 00:18:12,520 --> 00:18:14,679 Speaker 2: it over at the end, I was like, Wow. I 335 00:18:14,760 --> 00:18:19,520 Speaker 2: went from absolute depression to feeling excited and energized about 336 00:18:19,520 --> 00:18:21,439 Speaker 2: a future that I could see in my brain that 337 00:18:21,520 --> 00:18:25,119 Speaker 2: I decided to put into writing to share with others. 338 00:18:25,560 --> 00:18:27,000 Speaker 2: And when I got out and started to share it 339 00:18:27,040 --> 00:18:30,920 Speaker 2: with others, that was the key point. That was where 340 00:18:30,960 --> 00:18:35,320 Speaker 2: the real power behind this painted picture visioning process started 341 00:18:35,359 --> 00:18:38,080 Speaker 2: for me. Was I realized there were people in one 342 00:18:38,080 --> 00:18:41,080 Speaker 2: of two camps. You know, Brian's nuts, he's smoking some 343 00:18:41,160 --> 00:18:43,800 Speaker 2: hope dope. There's no way he can be on Oprah 344 00:18:43,880 --> 00:18:48,040 Speaker 2: and grow this thirty city business, or the rest of 345 00:18:48,040 --> 00:18:50,400 Speaker 2: the people who said, Wow, this is compelling and exciting. 346 00:18:50,480 --> 00:18:51,840 Speaker 2: I don't know how we're going to get there, but 347 00:18:51,880 --> 00:18:53,760 Speaker 2: I want to be a part of it. And they 348 00:18:53,800 --> 00:18:56,200 Speaker 2: stuck around and you know, some of those people are 349 00:18:56,200 --> 00:18:59,399 Speaker 2: still here today and we've built an incredible We've got 350 00:18:59,400 --> 00:19:02,560 Speaker 2: a six hundred million dollar business, which back then was 351 00:19:02,960 --> 00:19:06,199 Speaker 2: a million dollar business and was just an idea of 352 00:19:06,280 --> 00:19:09,560 Speaker 2: something bigger and better that we could build together. So 353 00:19:10,160 --> 00:19:13,120 Speaker 2: it's really just imagining the future, putting it and writing, 354 00:19:13,920 --> 00:19:17,120 Speaker 2: and off we go to share it with people. And 355 00:19:17,280 --> 00:19:19,240 Speaker 2: you know, if any of your listeners want a painted 356 00:19:19,280 --> 00:19:21,120 Speaker 2: picture to get a sense of what it's like, they 357 00:19:21,119 --> 00:19:25,040 Speaker 2: can go to my Instagram or LinkedIn and message me 358 00:19:25,040 --> 00:19:26,560 Speaker 2: and just say can I see your painted picture? 359 00:19:26,560 --> 00:19:28,600 Speaker 3: And I'll send one over as an example. 360 00:19:29,160 --> 00:19:33,040 Speaker 2: But it's been a powerful, powerful process, and we do 361 00:19:33,119 --> 00:19:36,359 Speaker 2: it with every brand. Every five years we've got a 362 00:19:36,359 --> 00:19:39,480 Speaker 2: new painted picture, and it never tells us how to 363 00:19:39,560 --> 00:19:42,399 Speaker 2: get where we're going. It just says, here's what it 364 00:19:42,440 --> 00:19:46,000 Speaker 2: looks like, here's why we're doing what we're doing, and 365 00:19:46,000 --> 00:19:49,159 Speaker 2: what the whole picture. It's like someone envisioning going on 366 00:19:49,200 --> 00:19:51,160 Speaker 2: a trip. You know, if I asked you where would 367 00:19:51,160 --> 00:19:53,760 Speaker 2: you go tomorrow? If money wasn't an object, you'd probably 368 00:19:53,760 --> 00:19:57,919 Speaker 2: have some pretty cool vacation that you'd read out to 369 00:19:57,960 --> 00:19:59,800 Speaker 2: me of what you have that you could see in 370 00:19:59,800 --> 00:20:01,840 Speaker 2: your mind, and who would be there and what you're 371 00:20:01,920 --> 00:20:06,040 Speaker 2: drinking and all that sort of stuff, and it's that 372 00:20:06,080 --> 00:20:08,320 Speaker 2: same process, but doing it with your business or doing 373 00:20:08,359 --> 00:20:12,800 Speaker 2: it with your life. 374 00:20:12,840 --> 00:20:16,080 Speaker 1: We will be back with Brian shortly where he tells 375 00:20:16,119 --> 00:20:20,240 Speaker 1: me about how he removes the natural barriers and roadblocks 376 00:20:20,240 --> 00:20:22,800 Speaker 1: that our brains want to put up when we try 377 00:20:22,840 --> 00:20:26,080 Speaker 1: to dream big and imagine what we would love to 378 00:20:26,119 --> 00:20:29,919 Speaker 1: achieve in the far off future. If you're looking for 379 00:20:30,080 --> 00:20:32,920 Speaker 1: more tips to improve the way that you work, I 380 00:20:32,960 --> 00:20:36,560 Speaker 1: write a short fortnightly newsletter that contains three cool things 381 00:20:36,600 --> 00:20:39,800 Speaker 1: that I've discovered that helped me work better, ranging from 382 00:20:40,080 --> 00:20:44,080 Speaker 1: software and gadgets that I'm loving through to interesting research findings. 383 00:20:44,400 --> 00:20:47,200 Speaker 1: You can sign up for that at Howiwork dot cod 384 00:20:47,560 --> 00:20:51,720 Speaker 1: That's how I work dot co. How do you remove 385 00:20:52,119 --> 00:20:56,639 Speaker 1: like just the natural obstacles and fears and barriers that 386 00:20:56,720 --> 00:20:59,119 Speaker 1: your brain wants to put up, Like when you you know, 387 00:20:59,160 --> 00:21:00,880 Speaker 1: when you ask yourself where do I want to ban 388 00:21:00,960 --> 00:21:03,880 Speaker 1: in five years? Like what are the questions that you're 389 00:21:03,920 --> 00:21:08,440 Speaker 1: asking yourself to get over the part of your brain 390 00:21:08,560 --> 00:21:11,000 Speaker 1: that's like, well, that's ridiculous. I'm not going to be 391 00:21:11,040 --> 00:21:12,720 Speaker 1: on OPRAH, that's crazy. 392 00:21:14,080 --> 00:21:17,159 Speaker 2: Well, I mean a couple of things. One is I 393 00:21:17,240 --> 00:21:20,119 Speaker 2: believe if your idea isn't a little bit ridiculous and 394 00:21:20,160 --> 00:21:22,639 Speaker 2: doesn't make you a little nervous, you're you're not dreaming 395 00:21:22,680 --> 00:21:26,320 Speaker 2: big enough. If you can get your life's work done 396 00:21:26,359 --> 00:21:28,840 Speaker 2: in a lifetime, you're not dreaming big enough. 397 00:21:29,440 --> 00:21:31,160 Speaker 3: And so I think it's. 398 00:21:30,760 --> 00:21:32,800 Speaker 2: Got to be a little bit edgy and a little bit. 399 00:21:32,760 --> 00:21:33,440 Speaker 3: Kind of out there. 400 00:21:34,080 --> 00:21:37,000 Speaker 2: And you know, mine was Oprah because I thought Oprah 401 00:21:37,119 --> 00:21:39,480 Speaker 2: was one of the most amazing leaders and visionaries in 402 00:21:39,520 --> 00:21:41,960 Speaker 2: the world and having a great impact on the world. 403 00:21:42,000 --> 00:21:43,240 Speaker 2: And I wanted to meet her and give her a 404 00:21:43,240 --> 00:21:45,960 Speaker 2: big hug, which I got to do. And it wasn't 405 00:21:46,000 --> 00:21:48,240 Speaker 2: as much being on the show as it was meeting 406 00:21:48,280 --> 00:21:51,280 Speaker 2: her and getting to connect with her and spend some time. 407 00:21:52,359 --> 00:21:55,879 Speaker 2: So everyone has a gift, and everyone comes to this 408 00:21:56,000 --> 00:21:59,399 Speaker 2: world with some possibility that they might not have tapped 409 00:21:59,400 --> 00:22:02,840 Speaker 2: into yet. And I think it's just dreaming big but knowing. 410 00:22:03,080 --> 00:22:06,080 Speaker 2: You know, for me, it's getting rid of the fear 411 00:22:06,680 --> 00:22:09,959 Speaker 2: of well, what if I fail to me? It's I 412 00:22:09,960 --> 00:22:13,480 Speaker 2: don't think about how to get there. I just think 413 00:22:13,480 --> 00:22:15,880 Speaker 2: about where do I Where am I going to go? 414 00:22:17,359 --> 00:22:19,359 Speaker 2: And then I start to figure out the how after 415 00:22:19,400 --> 00:22:23,359 Speaker 2: I've written it down after I've committed to something. You know, 416 00:22:23,400 --> 00:22:26,080 Speaker 2: we wanted to be on The Ellen Degenerous Show, and 417 00:22:26,720 --> 00:22:29,679 Speaker 2: you know we made that happen twice and it wasn't easy, 418 00:22:29,720 --> 00:22:32,320 Speaker 2: but I remember it was. You write it down, it 419 00:22:32,359 --> 00:22:34,480 Speaker 2: creates some fear. It makes you feel a little sick 420 00:22:34,520 --> 00:22:36,159 Speaker 2: because you're like, how are you going to make that happen? 421 00:22:36,800 --> 00:22:39,359 Speaker 2: We failed the first you know, twenty or thirty times 422 00:22:39,359 --> 00:22:42,680 Speaker 2: we tried to make it happen. But eventually, if it's important, 423 00:22:42,840 --> 00:22:44,720 Speaker 2: you follow through and you find a way, and you 424 00:22:44,760 --> 00:22:47,040 Speaker 2: find someone that can connect you and make it happen. 425 00:22:47,800 --> 00:22:51,000 Speaker 2: And it doesn't have to be something big. It can 426 00:22:51,080 --> 00:22:55,240 Speaker 2: just be big to you, but dreaming big and committing 427 00:22:55,280 --> 00:22:58,160 Speaker 2: to it and then not worrying about the how until 428 00:22:58,160 --> 00:22:59,000 Speaker 2: you've written it down. 429 00:23:00,640 --> 00:23:05,280 Speaker 1: So the Ellen Degenerous example came from an exercise that 430 00:23:05,440 --> 00:23:08,800 Speaker 1: is called can you imagine? How does that work? 431 00:23:10,280 --> 00:23:10,920 Speaker 3: Well, we've got a. 432 00:23:10,840 --> 00:23:14,760 Speaker 2: Big wall in the office that I had a coo 433 00:23:14,800 --> 00:23:19,040 Speaker 2: that wasn't able to envision anything. Cameron Harold used to 434 00:23:19,080 --> 00:23:21,520 Speaker 2: say to me, you know, I'm not the vision guy. 435 00:23:21,560 --> 00:23:21,919 Speaker 3: That's you. 436 00:23:22,320 --> 00:23:24,800 Speaker 2: I can't envision the future. And I said, well, of 437 00:23:24,800 --> 00:23:26,600 Speaker 2: course you can. So I actually ran him through the 438 00:23:27,800 --> 00:23:30,760 Speaker 2: vacation example. I said, if you can go anywhere tomorrow, 439 00:23:30,960 --> 00:23:33,600 Speaker 2: money is not an object, where would you go? And 440 00:23:33,640 --> 00:23:36,159 Speaker 2: he listed out what it would look like, who was 441 00:23:36,200 --> 00:23:39,760 Speaker 2: with him, what he was drinking, what the temperature was, 442 00:23:40,040 --> 00:23:41,800 Speaker 2: why he was there. I mean, he had the whole 443 00:23:41,800 --> 00:23:44,800 Speaker 2: picture in his mind, right off the top of his head. 444 00:23:44,920 --> 00:23:47,800 Speaker 2: So it's someone to ask you the right questions. What 445 00:23:47,880 --> 00:23:51,439 Speaker 2: can you imagine? What could you imagine for your business? 446 00:23:51,480 --> 00:23:54,320 Speaker 2: What could you imagine for your podcast? You know, who's 447 00:23:54,320 --> 00:23:56,920 Speaker 2: someone If you could have anybody in the world be 448 00:23:57,000 --> 00:23:59,320 Speaker 2: on your podcast, who would it be? And you ask 449 00:23:59,400 --> 00:24:02,520 Speaker 2: people question and you dig and dig and dig until 450 00:24:02,560 --> 00:24:06,680 Speaker 2: they find that those magical possibilities and you write them down. 451 00:24:07,160 --> 00:24:10,000 Speaker 2: And so can you imagine wall Is putting big things 452 00:24:10,119 --> 00:24:14,000 Speaker 2: up on that wall, like imagine being on Oprah. Imagine 453 00:24:14,040 --> 00:24:17,160 Speaker 2: being on the Oprah Winfrey Show, I'm sorry, the Dell 454 00:24:17,240 --> 00:24:21,800 Speaker 2: and Degeneral Show. Imagine being in the Third Country. We 455 00:24:21,800 --> 00:24:24,280 Speaker 2: were in Canada and the United States and we envisioned 456 00:24:24,320 --> 00:24:27,359 Speaker 2: being in Australia and we made it happen. Can you 457 00:24:27,400 --> 00:24:29,760 Speaker 2: imagine being on the side of a Starbucks cup. They 458 00:24:29,840 --> 00:24:31,800 Speaker 2: used to have this campaign on the side called the 459 00:24:31,800 --> 00:24:37,000 Speaker 2: Way I see it, and there were authors and actresses 460 00:24:37,040 --> 00:24:39,119 Speaker 2: and actors and all sorts of people, and we had 461 00:24:39,160 --> 00:24:41,600 Speaker 2: a quote that was on the side for one eight 462 00:24:41,680 --> 00:24:43,679 Speaker 2: hunder god junk you are you can't let go of 463 00:24:44,400 --> 00:24:47,760 Speaker 2: and so imagining big possibilities, putting them out there to 464 00:24:47,800 --> 00:24:51,080 Speaker 2: the world and putting them up on the wall, and 465 00:24:51,119 --> 00:24:53,719 Speaker 2: you never know some of them might actually happen. 466 00:24:54,840 --> 00:24:57,040 Speaker 1: So you did get on I think it was ten 467 00:24:57,119 --> 00:24:58,880 Speaker 1: million Starbucks cup. 468 00:24:59,000 --> 00:25:01,520 Speaker 3: That's great, Yeah, yeah, one. 469 00:25:01,880 --> 00:25:05,320 Speaker 1: Quote like how did you actually might that happen? 470 00:25:06,000 --> 00:25:09,040 Speaker 2: So there was a woman Andrea in our marketing department. 471 00:25:10,240 --> 00:25:13,040 Speaker 2: Can you imagine wall is about teaching people to envision 472 00:25:13,119 --> 00:25:16,800 Speaker 2: big things that could happen for the benefit of the 473 00:25:16,840 --> 00:25:20,240 Speaker 2: company and themselves, And she came up with one and said, 474 00:25:20,400 --> 00:25:22,680 Speaker 2: I've seen these quotes on the side of Starbucks cups. 475 00:25:22,680 --> 00:25:25,359 Speaker 2: Imagine if we had one. And I said, well, you know, 476 00:25:25,520 --> 00:25:28,000 Speaker 2: five or six dollars latte with a one eight hundergot 477 00:25:28,080 --> 00:25:31,080 Speaker 2: junk quote. I can't imagine it's going to happen. And 478 00:25:31,200 --> 00:25:33,400 Speaker 2: it was actually a terrible leadership move on my part 479 00:25:33,440 --> 00:25:37,400 Speaker 2: because I was trying to squash her idea. But she said, no, no, no, Brian, 480 00:25:37,440 --> 00:25:38,520 Speaker 2: you've told us to dream big. 481 00:25:38,600 --> 00:25:39,200 Speaker 3: I can see it. 482 00:25:40,200 --> 00:25:42,880 Speaker 2: And when she said she could see it, I was like, Okay, 483 00:25:42,920 --> 00:25:44,480 Speaker 2: we got to get that up on the wall because 484 00:25:44,520 --> 00:25:49,840 Speaker 2: that's important. And we reached out through our contacts, through 485 00:25:49,880 --> 00:25:52,719 Speaker 2: our franchise owners. Does anyone know anyone that works at 486 00:25:52,720 --> 00:25:55,199 Speaker 2: Starbucks at the head office a higher level. We had 487 00:25:55,240 --> 00:25:57,200 Speaker 2: a guy in la who used to actually work for 488 00:25:57,280 --> 00:25:59,960 Speaker 2: Starbucks and he connected us to some of the market 489 00:26:00,320 --> 00:26:04,680 Speaker 2: people and you know, conversation after conversation. It actually didn't 490 00:26:04,720 --> 00:26:07,440 Speaker 2: take much. We got introduced to the right people and 491 00:26:08,119 --> 00:26:10,640 Speaker 2: they like the idea of a quote from an entrepreneur. 492 00:26:10,760 --> 00:26:13,400 Speaker 2: They hadn't had entrepreneurs on the cups. It was again 493 00:26:13,520 --> 00:26:17,480 Speaker 2: people more Hollywood based, and they took our quote, helped 494 00:26:17,720 --> 00:26:20,960 Speaker 2: actually helped me write it, and it ended up on 495 00:26:21,040 --> 00:26:21,959 Speaker 2: ten million cops. 496 00:26:22,080 --> 00:26:22,960 Speaker 3: It was unbelievable. 497 00:26:23,600 --> 00:26:26,960 Speaker 1: That's amazing. I feel like something that you're very good 498 00:26:27,040 --> 00:26:30,320 Speaker 1: at is kind of identifying someone that you want to 499 00:26:30,400 --> 00:26:33,160 Speaker 1: meet or connect with and making it happen. Like there's 500 00:26:33,200 --> 00:26:37,080 Speaker 1: a story in your latest book byob where you connect 501 00:26:37,119 --> 00:26:41,399 Speaker 1: with Michael Gerber, who is I guess infamous because of 502 00:26:41,520 --> 00:26:44,120 Speaker 1: the e Myth Books, which is like a classic book 503 00:26:44,160 --> 00:26:47,720 Speaker 1: for business owners and you talk about how, like you, 504 00:26:48,680 --> 00:26:51,520 Speaker 1: you tried to get hold of him many times before 505 00:26:51,560 --> 00:26:54,200 Speaker 1: it actually happened. But I'd love to know, like, what 506 00:26:54,600 --> 00:26:58,320 Speaker 1: is your approach in general to reaching out to people 507 00:26:58,520 --> 00:27:03,840 Speaker 1: that seem untouchable and actually making a real connection with them. 508 00:27:05,000 --> 00:27:08,280 Speaker 2: I think that you know, in this world of people 509 00:27:08,359 --> 00:27:11,520 Speaker 2: having fame, so you take someone who's an author who's 510 00:27:11,520 --> 00:27:16,080 Speaker 2: written a legendary bestseller like Michael Gerber, or you take 511 00:27:16,119 --> 00:27:21,800 Speaker 2: a famous entrepreneur or sports celebrity Shaquille O'Neill who played 512 00:27:21,840 --> 00:27:25,159 Speaker 2: for the Lakers and you know, world famous, you can 513 00:27:25,240 --> 00:27:27,760 Speaker 2: still reach out and connect with these people because they 514 00:27:27,800 --> 00:27:31,840 Speaker 2: are people, and they've got their own insecurities, and they've 515 00:27:31,880 --> 00:27:35,240 Speaker 2: got their own need for recognition and wanting to help 516 00:27:35,280 --> 00:27:39,919 Speaker 2: others and so on. It's just reaching out and asking 517 00:27:40,000 --> 00:27:42,560 Speaker 2: for help or asking them if you can ask a question. 518 00:27:43,040 --> 00:27:44,120 Speaker 2: There has to be a connection. 519 00:27:44,520 --> 00:27:44,639 Speaker 1: Now. 520 00:27:44,640 --> 00:27:46,399 Speaker 2: A lot of people go, you know, hey, Brian, you 521 00:27:46,480 --> 00:27:49,080 Speaker 2: know you've gotten to meet some pretty amazing people, which 522 00:27:49,119 --> 00:27:52,159 Speaker 2: I have. It's because you're Brian Scidmore and you're the 523 00:27:52,200 --> 00:27:55,000 Speaker 2: founder of one eight hunder God Junk. Well, no, before 524 00:27:55,359 --> 00:27:57,840 Speaker 2: you know half the mentors I've met, who would be 525 00:27:57,920 --> 00:28:00,840 Speaker 2: some big names were before anyone who one eight hunder 526 00:28:00,880 --> 00:28:04,000 Speaker 2: got Junk was and certainly didn't know who Brian Scudamore was. 527 00:28:04,760 --> 00:28:08,480 Speaker 2: But I reached out as someone with passion and optimism 528 00:28:09,119 --> 00:28:13,240 Speaker 2: and the willingness to task for help. So fred De Luca, 529 00:28:13,280 --> 00:28:17,560 Speaker 2: who is the late founder of Subway, and he was 530 00:28:17,560 --> 00:28:20,440 Speaker 2: an incredible mentor of mine. He's you know, I think 531 00:28:20,480 --> 00:28:23,240 Speaker 2: he built a nine billion dollar business before he passed. 532 00:28:23,960 --> 00:28:28,159 Speaker 2: And I met him at a franchise convention. I was 533 00:28:28,240 --> 00:28:30,480 Speaker 2: walking the halls and I happened to literally. 534 00:28:30,160 --> 00:28:30,800 Speaker 3: Bump into him. 535 00:28:30,840 --> 00:28:33,359 Speaker 2: I noticed his name tag and I didn't know what 536 00:28:33,480 --> 00:28:35,840 Speaker 2: he looked like. I just knew the name, and I. 537 00:28:35,800 --> 00:28:38,240 Speaker 3: Said, oh, you're fred De Luca. You started Subway. 538 00:28:38,840 --> 00:28:40,560 Speaker 2: And he was in a rush somewhere and we had 539 00:28:40,600 --> 00:28:43,320 Speaker 2: a like thirty second chat, and I said, could I 540 00:28:43,400 --> 00:28:45,600 Speaker 2: reach out and ask you some questions? Sometime he gave 541 00:28:45,680 --> 00:28:48,480 Speaker 2: me his card, and over the years, I mean, he 542 00:28:48,600 --> 00:28:51,400 Speaker 2: came to visit me at my office in Vancouver. He 543 00:28:52,040 --> 00:28:54,360 Speaker 2: would call me from his car phone back in the 544 00:28:54,440 --> 00:28:57,080 Speaker 2: day when they had car phones, and you know, he 545 00:28:57,120 --> 00:28:59,840 Speaker 2: would ring me up and say, hey, I'm driving between 546 00:28:59,840 --> 00:29:02,280 Speaker 2: a meeting. I know you had a question and we'd 547 00:29:02,320 --> 00:29:05,440 Speaker 2: spend some time chatting through. So I think that a 548 00:29:05,560 --> 00:29:09,680 Speaker 2: lot of people out there who might seem unapproachable, people 549 00:29:09,720 --> 00:29:12,520 Speaker 2: don't generally approach them. And it's not you know, in 550 00:29:12,600 --> 00:29:15,880 Speaker 2: a world today with email, it's pretty easy to guess 551 00:29:16,440 --> 00:29:20,880 Speaker 2: someone's email address. You know, Michael Dell, who started Dell Computers, 552 00:29:20,920 --> 00:29:24,360 Speaker 2: we had some Dell challenges years and years ago, and 553 00:29:24,440 --> 00:29:26,720 Speaker 2: so I went to the top and I figured out 554 00:29:26,800 --> 00:29:29,200 Speaker 2: that it was I don't remember the exact format, but 555 00:29:29,240 --> 00:29:32,840 Speaker 2: I think it was Mike Atdell dot com. And forty 556 00:29:32,880 --> 00:29:35,520 Speaker 2: five minutes later, I'm not kidding, the CEO and founder 557 00:29:35,600 --> 00:29:39,480 Speaker 2: of a multi billion dollar company got in touch, sent 558 00:29:39,600 --> 00:29:41,480 Speaker 2: the note to someone else in the business and said, 559 00:29:41,480 --> 00:29:44,920 Speaker 2: could you please help Brian with this? And you know, 560 00:29:45,040 --> 00:29:48,440 Speaker 2: it's just it's reaching out and asking the question. I 561 00:29:48,520 --> 00:29:54,720 Speaker 2: think people are so fearful of failure and rejection that 562 00:29:54,800 --> 00:29:56,160 Speaker 2: they're not even willing to try. 563 00:29:56,800 --> 00:30:00,920 Speaker 1: But ask the question when you're writing that initial reach 564 00:30:01,000 --> 00:30:05,720 Speaker 1: out email, is there almost like a format that you 565 00:30:05,840 --> 00:30:09,360 Speaker 1: would use that you found to be effective in grabbing 566 00:30:09,800 --> 00:30:12,840 Speaker 1: someone's attention and communicating what you've talked about. 567 00:30:14,080 --> 00:30:15,920 Speaker 2: I don't know if there's a format as much as 568 00:30:16,120 --> 00:30:19,320 Speaker 2: what would be my format, which would you know, I 569 00:30:19,360 --> 00:30:21,760 Speaker 2: don't want to make it sound formulaic, but it's who 570 00:30:21,840 --> 00:30:25,080 Speaker 2: I am. I would find something to compliment them on 571 00:30:25,200 --> 00:30:28,200 Speaker 2: because I you know, I'm reaching out to them for 572 00:30:28,360 --> 00:30:32,280 Speaker 2: a reason and looking for help. They're probably pretty good 573 00:30:32,320 --> 00:30:36,520 Speaker 2: at something recognizing that and then just asking for help. 574 00:30:37,000 --> 00:30:37,600 Speaker 3: I have a question. 575 00:30:37,760 --> 00:30:40,479 Speaker 2: I wonder if you have a moment to respond through 576 00:30:40,560 --> 00:30:43,560 Speaker 2: email or maybe we can get on the zoom And 577 00:30:43,680 --> 00:30:47,000 Speaker 2: I mean, it's incredible, it happens all the time. Where Again, 578 00:30:47,040 --> 00:30:49,920 Speaker 2: it's easier as a six hundred million dollar company to 579 00:30:50,000 --> 00:30:53,640 Speaker 2: connect with people today, but back in the day, it 580 00:30:53,720 --> 00:30:55,440 Speaker 2: was easy for me to reach out and just ask 581 00:30:55,520 --> 00:30:59,280 Speaker 2: people questions and ask for help. Everyone that's been successful 582 00:30:59,320 --> 00:31:02,000 Speaker 2: in this world, my mind, has had help getting there. 583 00:31:02,040 --> 00:31:06,719 Speaker 2: If they're honest, they don't do it alone, and they 584 00:31:06,880 --> 00:31:10,080 Speaker 2: remember what it was like to have been helped, and 585 00:31:10,200 --> 00:31:12,000 Speaker 2: so why not help someone else along the way. 586 00:31:13,000 --> 00:31:15,600 Speaker 1: I imagine with all the mentors that you've had in 587 00:31:15,680 --> 00:31:19,200 Speaker 1: your career, you must have received some amazing career advice. 588 00:31:19,400 --> 00:31:22,600 Speaker 1: What have been some of the standout pieces of advice 589 00:31:22,680 --> 00:31:23,080 Speaker 1: you've got? 590 00:31:24,200 --> 00:31:27,120 Speaker 2: But I tried to franchise my business, I was always 591 00:31:27,160 --> 00:31:33,320 Speaker 2: impressed by the Ray Kroc, founder of McDonald's, of the 592 00:31:33,360 --> 00:31:35,760 Speaker 2: franchise model. I loved what he did and how he 593 00:31:35,880 --> 00:31:38,480 Speaker 2: built his business, and I thought, I want a franchise 594 00:31:38,600 --> 00:31:41,160 Speaker 2: one eight hunder got junk, and of course we did 595 00:31:41,200 --> 00:31:45,000 Speaker 2: the same with our other brands in the beginning. I 596 00:31:45,080 --> 00:31:46,760 Speaker 2: went out and I thought, who can I learn from? 597 00:31:47,840 --> 00:31:50,240 Speaker 2: And I started approaching all these franchise mentors and some 598 00:31:50,360 --> 00:31:53,480 Speaker 2: of them were people from McDonald's. And I reached out 599 00:31:53,520 --> 00:31:57,080 Speaker 2: and connected and almost a dozen people and they all 600 00:31:57,160 --> 00:31:59,040 Speaker 2: told me, Brian, this isn't franchisable. 601 00:31:59,320 --> 00:31:59,880 Speaker 3: You can't do that. 602 00:32:01,120 --> 00:32:06,400 Speaker 2: And it was incredible feedback. But I didn't let it 603 00:32:06,560 --> 00:32:09,040 Speaker 2: go just to a oh it can't be done. My 604 00:32:09,200 --> 00:32:13,280 Speaker 2: question and my notes were why not? What's missing? What 605 00:32:13,360 --> 00:32:16,160 Speaker 2: would make it franchiseable? Yeah, So I went back to 606 00:32:16,200 --> 00:32:19,040 Speaker 2: all these mentors after I went back to the drawing 607 00:32:19,120 --> 00:32:22,239 Speaker 2: board and sort of refined my model and presented back. 608 00:32:22,280 --> 00:32:24,400 Speaker 2: I didn't go meet them all but a few of them, 609 00:32:24,440 --> 00:32:27,760 Speaker 2: and I said what about now? And they said, yeah, 610 00:32:28,200 --> 00:32:30,880 Speaker 2: I think you've got something. And so what was missing 611 00:32:31,240 --> 00:32:33,440 Speaker 2: was in the junker moval business, having a beat up, 612 00:32:33,440 --> 00:32:37,280 Speaker 2: old pickup truck model. Everybody said, well, what's stopping anyone 613 00:32:37,320 --> 00:32:40,720 Speaker 2: from just buying their own truck and starting Dave's hauling. 614 00:32:40,520 --> 00:32:42,200 Speaker 3: And so on, And I said, wow. 615 00:32:42,760 --> 00:32:46,000 Speaker 2: So we added a national brand which was one eight 616 00:32:46,080 --> 00:32:49,600 Speaker 2: hundred got Junk. We created a look and a feel 617 00:32:49,680 --> 00:32:52,560 Speaker 2: that looked like a national brand, and we created a 618 00:32:52,600 --> 00:32:54,760 Speaker 2: call center where we would do all the booking and 619 00:32:54,880 --> 00:32:58,000 Speaker 2: dispatch for all of our franchise owners so they could 620 00:32:58,040 --> 00:33:00,480 Speaker 2: pound the pavement and drive sales, built up their team 621 00:33:00,560 --> 00:33:03,840 Speaker 2: of people, build up the business, and market it while 622 00:33:03,960 --> 00:33:08,640 Speaker 2: we ran the back end operations. And it worked and 623 00:33:08,720 --> 00:33:13,560 Speaker 2: it's still working. And so it's when we get feedback 624 00:33:13,600 --> 00:33:16,480 Speaker 2: from people. It's being willing to ask for the feedback 625 00:33:16,720 --> 00:33:20,840 Speaker 2: and then listening. One other thing I've written about in 626 00:33:20,920 --> 00:33:23,000 Speaker 2: one of the books that I've written, I can't remember 627 00:33:23,080 --> 00:33:26,480 Speaker 2: which one is. I talk about the press taught me 628 00:33:26,560 --> 00:33:30,000 Speaker 2: how to pitch the press. So if I think of 629 00:33:30,120 --> 00:33:33,200 Speaker 2: pitching a story to the New York Times, it might 630 00:33:33,240 --> 00:33:35,360 Speaker 2: have been that I failed pitching the story to the 631 00:33:35,480 --> 00:33:39,360 Speaker 2: USA Today, or I failed pitching to a big local newspaper. 632 00:33:40,000 --> 00:33:44,800 Speaker 2: But I ask that journalist, why don't you like it? 633 00:33:45,080 --> 00:33:48,320 Speaker 2: What's missing? Not trying to convince them, but trying to 634 00:33:48,400 --> 00:33:52,560 Speaker 2: understand from a journalistic perspective, why isn't it a story? 635 00:33:53,160 --> 00:33:55,520 Speaker 2: And they give you the answers and you take that 636 00:33:55,920 --> 00:33:57,360 Speaker 2: and you just and then you go to the New 637 00:33:57,440 --> 00:33:59,320 Speaker 2: York Times and then you're successful. 638 00:34:00,280 --> 00:34:04,720 Speaker 1: Your latest book is called b Yov and I cannot 639 00:34:04,720 --> 00:34:07,320 Speaker 1: recommend it highly enough. I think when it comes to 640 00:34:07,400 --> 00:34:10,920 Speaker 1: business books, a lot of them like there's fuller stuff 641 00:34:11,120 --> 00:34:13,640 Speaker 1: in them, but I would say with yours, there's none 642 00:34:13,680 --> 00:34:16,480 Speaker 1: of that. And it's like it's a shortish read. It 643 00:34:16,640 --> 00:34:19,080 Speaker 1: takes I think you say it takes about ninety minutes, 644 00:34:19,120 --> 00:34:22,840 Speaker 1: and I did check the time and it's about that. 645 00:34:23,760 --> 00:34:26,560 Speaker 1: And you know, it's just like it's it's full of 646 00:34:26,719 --> 00:34:30,080 Speaker 1: just great advice and it's very practical and it's very inspiring. 647 00:34:30,239 --> 00:34:32,800 Speaker 1: So for people that want to get their hands on 648 00:34:33,200 --> 00:34:36,279 Speaker 1: the book and also like connect with you in some way, 649 00:34:36,360 --> 00:34:37,279 Speaker 1: what is the best way for. 650 00:34:37,360 --> 00:34:38,080 Speaker 3: Listeners to do that? 651 00:34:38,800 --> 00:34:41,640 Speaker 2: Go to the world's largest bookstore, Amazon. I mean that's 652 00:34:41,640 --> 00:34:43,320 Speaker 2: where I found your book, or at least I'm on 653 00:34:43,400 --> 00:34:44,800 Speaker 2: the pre order, so I can't. 654 00:34:44,600 --> 00:34:45,520 Speaker 3: Wait, thank you. 655 00:34:46,320 --> 00:34:48,120 Speaker 2: But yeah, they can go to Amazon. And you know, 656 00:34:48,239 --> 00:34:51,319 Speaker 2: we tried to make a couple of things with the book. 657 00:34:51,400 --> 00:34:55,200 Speaker 2: One was make it readable. The Wizard of Ads. 658 00:34:55,560 --> 00:34:56,040 Speaker 1: Roy H. 659 00:34:56,120 --> 00:35:01,239 Speaker 2: Williams, who's my co author, who does the Olive radio advertising. 660 00:35:01,600 --> 00:35:03,719 Speaker 2: We wrote this book together and it's the second book 661 00:35:03,760 --> 00:35:06,400 Speaker 2: we did together. And I remember when we wrote WTF 662 00:35:06,560 --> 00:35:09,520 Speaker 2: Willing to Fail. At the end, I was just like Roy, 663 00:35:09,600 --> 00:35:13,080 Speaker 2: this is too short, and he's like, no, Roy's written 664 00:35:13,120 --> 00:35:15,279 Speaker 2: a ton of books. He goes, Brian, do you want 665 00:35:15,320 --> 00:35:19,640 Speaker 2: it sitting on the bedside table unread or do you 666 00:35:19,680 --> 00:35:21,560 Speaker 2: want people to actually read it and have it make 667 00:35:21,560 --> 00:35:23,600 Speaker 2: an impact? And I said, well, of course the latter. 668 00:35:24,120 --> 00:35:27,480 Speaker 2: He said, then don't make it too long. And knowing 669 00:35:27,560 --> 00:35:32,120 Speaker 2: that entrepreneurs or want to be entrepreneurs, are often very 670 00:35:32,200 --> 00:35:35,919 Speaker 2: add make it readable. It's a ninety minute read, maybe 671 00:35:35,960 --> 00:35:38,240 Speaker 2: one hundred and twenty minutes if you're a slower reader 672 00:35:38,400 --> 00:35:38,640 Speaker 2: like me. 673 00:35:39,400 --> 00:35:40,640 Speaker 3: But that was the deal. 674 00:35:40,800 --> 00:35:43,120 Speaker 2: And the second thing we did is we made the 675 00:35:43,200 --> 00:35:46,360 Speaker 2: kindle ninety nine cents, not just as a promo but 676 00:35:46,480 --> 00:35:49,640 Speaker 2: as something to go. Let's make it approachable. Anybody can 677 00:35:49,680 --> 00:35:53,840 Speaker 2: read it and download it for a book. And my 678 00:35:54,040 --> 00:35:59,040 Speaker 2: whole purpose is trying to inspire people to become entrepreneurs. Now, 679 00:35:59,440 --> 00:36:02,680 Speaker 2: it could be that they end up starting a franchise 680 00:36:02,760 --> 00:36:05,920 Speaker 2: with another franchise organization. They might start a franchise with us, 681 00:36:06,280 --> 00:36:08,399 Speaker 2: they might go the path I did and completely start 682 00:36:08,440 --> 00:36:11,360 Speaker 2: from scratch. It doesn't matter to me what someone chooses, 683 00:36:11,800 --> 00:36:14,960 Speaker 2: but that if they want that dream of business ownership 684 00:36:15,000 --> 00:36:17,520 Speaker 2: for themselves, that they do something about it. And so 685 00:36:17,600 --> 00:36:20,680 Speaker 2: it's meant to be a conversation to inspire some action. 686 00:36:21,600 --> 00:36:25,719 Speaker 1: That's awesome, Brian. It's been so good having you back on. 687 00:36:25,960 --> 00:36:28,160 Speaker 1: I loved our first chat and I've loved this one, 688 00:36:28,360 --> 00:36:30,520 Speaker 1: so thank you so much for your time. 689 00:36:31,520 --> 00:36:35,000 Speaker 2: Awesome, thank you, Martha. I mean time is something we 690 00:36:35,120 --> 00:36:37,279 Speaker 2: both hold near and dear to our heart because you're 691 00:36:37,280 --> 00:36:40,359 Speaker 2: all about efficiency and tips and hacks and a whole bit, 692 00:36:40,480 --> 00:36:44,720 Speaker 2: and so it's great time spent together because I always 693 00:36:44,840 --> 00:36:47,360 Speaker 2: learn things when I do these podcasts and get interviewed 694 00:36:47,440 --> 00:36:48,840 Speaker 2: and some great questions. 695 00:36:48,920 --> 00:36:49,759 Speaker 3: So thank you so much. 696 00:36:50,880 --> 00:36:53,839 Speaker 1: I just love talking to Brian again, and I loved 697 00:36:53,920 --> 00:36:58,120 Speaker 1: his process for creating personal videos for new status. It's 698 00:36:58,160 --> 00:37:02,279 Speaker 1: such a quick thing to do time, but just so impactful. 699 00:37:03,200 --> 00:37:06,560 Speaker 1: And if you're looking for more tips from Brian, I 700 00:37:07,600 --> 00:37:09,520 Speaker 1: will link to the first time I had him on 701 00:37:09,560 --> 00:37:12,160 Speaker 1: the show in the show notes, and also a couple 702 00:37:12,239 --> 00:37:15,200 Speaker 1: of his tips made it into my new book, time Wise, 703 00:37:15,640 --> 00:37:19,080 Speaker 1: which contains nearly one hundred different tips, habits, and hacks 704 00:37:19,120 --> 00:37:22,160 Speaker 1: from the world's most successful people on how they use 705 00:37:22,239 --> 00:37:25,560 Speaker 1: their time more wisely to get more done and have 706 00:37:25,800 --> 00:37:30,279 Speaker 1: more joy in their lives. Time Wise is available now 707 00:37:30,520 --> 00:37:34,880 Speaker 1: wherever you get books from How I Work is produced 708 00:37:34,880 --> 00:37:38,360 Speaker 1: by Inventium with production support from Dead Set Studios. The 709 00:37:38,440 --> 00:37:41,640 Speaker 1: producer for this episode was Liam Riordan, and thank you 710 00:37:41,760 --> 00:37:44,280 Speaker 1: to Matt Nimba who does the audio mix for every 711 00:37:44,360 --> 00:37:46,920 Speaker 1: episode and makes everything sound so much better than it 712 00:37:46,960 --> 00:37:49,480 Speaker 1: would have otherwise. See you next time.