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Speaker 1: Jum Mission with Jones and Amanda while.

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Speaker 2: We Love on Wednesday to talk to Will Anderson, the

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Speaker 2: host of Gruen, which is on television tonight eight thirty

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Speaker 2: on ABC and I view Will Hello. Since last week

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Speaker 2: a presidential election has been one, but the existing president

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Speaker 2: hasn't conceded. It's been an unusual week, hasn't it.

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Speaker 1: Yeah. I think, in fact, this should be what their

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Speaker 1: teams do in State of Origin tonight, regardless of the result.

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Speaker 1: At the end of the night, don't concede. Rick has

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Speaker 1: to say that you have lost it and just hold

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Speaker 1: out until Game three. That would be my strategy on

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Speaker 1: everything from now on. In fact, I'm not sure that

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Speaker 1: I know they canceled the logos this year, but I'm

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Speaker 1: going to claim I won the gold though. Sorry Tom Gleason.

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Speaker 1: I'm just claiming it.

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Speaker 3: It's about time, fair enough.

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Speaker 2: So what's happening tonight? You're looking at beers, something close

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Speaker 2: to Brendan's heart.

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Speaker 1: Yeah. So obviously, alcohol sales went up forty percent in

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Speaker 1: March in Australia. Don't know why, and we wanted to

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Speaker 1: look at Australia's leading beers. What are the biggest beers

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Speaker 1: in Australia off the top head. If you had to

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Speaker 1: guess the biggest imported beer and the biggest local beer, Jonesy,

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Speaker 1: what do you think the market leaders would be.

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Speaker 3: I'd think it'd be something like Asahi. Everyone's drinking that

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Speaker 3: at the moment.

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Speaker 1: Or Okay, interesting clue. The name of the imported beer

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Speaker 1: was in the news a lot a Corona. Corona is

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Speaker 1: still the Australia's number one imported beer. In fact, sales

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Speaker 1: of Corona in Australia have gone up during the pandemic,

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Speaker 1: as opposed to America where they went down where people

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Speaker 1: thought drinking corona was connected with the coronavirus. But in

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Speaker 1: Australia we have a different attitude, which is like, oh

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Speaker 1: that's great, that's named after the virus. We're going to

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Speaker 1: drink more of it. And then the leading local beer,

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Speaker 1: and this one blew our minds is a beer called

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Speaker 1: Great Northern.

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Speaker 4: Yep.

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Speaker 1: Great Northern has been one of the super success stories

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Speaker 1: of Australian beer. In a couple of years. It has

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Speaker 1: gone from you know, being a pretty unheard of beer

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Speaker 1: to being the market leader. So we wanted to have

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Speaker 1: a look at why those beers were so strong and

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Speaker 1: an overall look at the entire beer market.

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Speaker 3: Well, it's like if Twoee's Extra dry. I've just noticed

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Speaker 3: this with the Ted's to his Extra Dry. They're saying

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Speaker 3: it's the tenth most popular beer in Australia and they've

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Speaker 3: also had an advertising campaign for it saying, well, it's

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Speaker 3: not that great, but if you want a nice beer,

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Speaker 3: spend fifteen dollars more and you'll get one.

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Speaker 1: So they're actually so we're going to have a look

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Speaker 1: at that entire campaign because that fascinated us. Then your

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Speaker 1: approach is going, well, it's the beer that you take

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Speaker 1: to the barbecue and you drink all the good beers

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Speaker 1: and live in the x left at the end of

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Speaker 1: the day. Like that. They call themselves the Adelaide of beer.

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Speaker 4: They are the ordinary beer and that's how they're selling themselves.

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Speaker 4: And we think, is this a successful marketing strategy to

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Speaker 4: admit that you're a little bit not fancy and see

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Speaker 4: if people like him more intriguing? Isn't it?

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Speaker 2: Did wine? Did other sales of things go up? I

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Speaker 2: know you're looking at beer did, but did wine and

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Speaker 2: spirits and everything go up?

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Speaker 1: Home delivery went up three hundred percent, so all those

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Speaker 1: companies that will bring alcohol to your house. That was

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Speaker 1: one of the big emerging things, much like Uber Eats

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Speaker 1: was very big and these delivery companies. It was the

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Speaker 1: same with alcohol. So we look at companies like what

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Speaker 1: Bottlo doing with the bottle shops and their delivery, what

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Speaker 1: Jimmy Brings and companies like that are doing bringing alcohol

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Speaker 1: to your door because people not only wanted to drink more,

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Speaker 1: but they wanted to drink more in the privacy of

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Speaker 1: their own homes.

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Speaker 3: Now we've become personal friends with Gomez and Guzman, and

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Speaker 3: then when Usmand delivers the Guzman, we just have a

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Speaker 3: party him. We say take a seat here, man, you

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Speaker 3: miles of eat, meet you here every other night. There

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Speaker 3: you go, growing us back tonight to Day thirty on

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Speaker 3: ABC and iView.

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Speaker 1: Will Anderson, thank you, thank you. I refuse to concede

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Speaker 1: that this interview is over.

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Speaker 2: We'll show yourself out. Thank you, will so you will.

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Speaker 1: Bye with Joins and Amanda