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Speaker 1: Hello and welcome to Outspoken. It's your dose of the

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Speaker 1: hottest influencer and pop culture news twice a week. I'm

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Speaker 1: Sophie Torba and coming up on today's show, TikToker Anna

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Speaker 1: Paul has put luxury suitcase brand Romoa on blast in

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Speaker 1: a recent TikTok blog and why Emmy Lou McCarthy's skin

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Speaker 1: is up for debate as she launches her skincare line

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Speaker 1: through Chemist Warehouse. But first, the owner of a Chapel

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Speaker 1: Street Bridal boutique will be waiting with baited breath to

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Speaker 1: see what wedding gown controversial Slickstick owner Mia Plasic wears

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Speaker 1: on her big day. The divisive influencer tied the knot yesterday,

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Speaker 1: but at the time of recording, is yet to share

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Speaker 1: a glimpse of her much anticipated gown. Now, Sophie, It's

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Speaker 1: believed Mia allegedly struck up a contrad deal with the

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Speaker 1: boutique but never came to pick up the dress. Yeah.

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Speaker 1: We covered this story extensively at the end of August,

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Speaker 1: but essentially on June first, Miya announced that work had

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Speaker 1: begun on her wedding gown and she tagged Bridal boutique

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Speaker 1: Shamprey Cature in her stories, but didn't specify if this

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Speaker 1: was a gifted or paid partnership. Now, with a lot

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Speaker 1: of these wedding deals, particularly with gowns, most of the

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Speaker 1: time these partnerships are contra deals, so the gown is

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Speaker 1: either gifted to the bride or loaned in exchange for exposure. Now,

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Speaker 1: Mia ended up jetting off on the fifth of August

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Speaker 1: to embark on her European holiday ahead of their wedding

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Speaker 1: in Italy, and this was very curious timing because it

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Speaker 1: was only three months after she started having her gown designed,

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Speaker 1: and most wedding gowns take anywhere between ten to twelve

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Speaker 1: months to make even more time when it's a custom gown,

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Speaker 1: it does seem very late to start having your custom

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Speaker 1: made gown designed in June when your wedding is in September. Yeah,

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Speaker 1: particularly when you're leaving a month before the wedding as well,

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Speaker 1: because generally there's going to be last minute fittings, particularly

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Speaker 1: when it is custom. So this designer would have been

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Speaker 1: working around the clock to make sure that this gown

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Speaker 1: was complete. And word on the street is that me

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Speaker 1: has allegedly been shopping around for wedding sponsorship deals since

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Speaker 1: she got engaged. So I wonder if she struggled to

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Speaker 1: find a wedding dress designer who would give her a

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Speaker 1: gown because of her reputation, because, as we touched on

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Speaker 1: in our August episode, she had a thirtieth birthday party

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Speaker 1: where a lot of it was gifted and a lot

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Speaker 1: of those supplies were not happy because they didn't feel

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Speaker 1: like they were given the exposure that they deserved. All

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Speaker 1: were poss And what got a lot of tongues wagging

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Speaker 1: was that after Mia started posting on Instagram about her

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Speaker 1: very lavish bridal shower and her European holiday, Champury Couture

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Speaker 1: unfollowed Mia, and this led to speculation that perhaps things

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Speaker 1: had turned sour and that maybe Mia wasn't upholding her

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Speaker 1: side of this contra deal. It is very strong messaging,

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Speaker 1: as we know, to unfollow someone and it's a real

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Speaker 1: fuck you. Yeah. And after our episode dropped, in what

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Speaker 1: was very curious timing, Champury Couture posted a video of

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Speaker 1: a beaded gown which looked very similar to the one

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Speaker 1: that Mia posted in her original in Instagram story because

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Speaker 1: we saw her in a corset so this was a

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Speaker 1: beaded corset. It looked very similar. So the boutique wrote

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Speaker 1: expressions of interest. What should we do with this gown

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Speaker 1: which we custom made for someone who never collected it

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Speaker 1: and pretty much screwed us over. We have our legal

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Speaker 1: team on this next week, but wanted to ask everyone

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Speaker 1: their thoughts on how we should get rid of this gown.

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Speaker 1: We made this custom gown which is a one off design. Unfortunately,

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Speaker 1: we have lost thousands as this individual screwed us over,

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Speaker 1: and we would like to recover funds for this dress

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Speaker 1: since they refused to pay a cent. Is one hundred

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Speaker 1: percent Italian silk, approximately sized twenty bust and hips and

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Speaker 1: size fourteen to sixteen waist. Any funds we recover, we'd

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Speaker 1: like to donate to charity. Any thoughts such a burn

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Speaker 1: of a message following this post, a lot of people said,

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Speaker 1: I don't think that this is Mia because she's not

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Speaker 1: a size twenty, But we've got to remember that wedding

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Speaker 1: sizing is absolutely fucked. It is different to regular sizing,

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Speaker 1: so twenty aeco it's been like a country road. Yes, yeah,

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Speaker 1: it's very different. I mean it's clear from this message

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Speaker 1: that Mia was locked into a partnership with this brand.

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Speaker 1: She got them to make a custom gown for her, which,

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Speaker 1: let's be honest, we generally cost what tens of thousands

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Speaker 1: of dollars, and then just decided allegedly, hey, I'm not

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Speaker 1: going to pick this dress up. I can't be bothered

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Speaker 1: to deal with this. I get the vibe. Maybe she

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Speaker 1: didn't like it and that's why she didn't pick it

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Speaker 1: up and she was too much of a coward to

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Speaker 1: maybe say in person. Well, if this is true, this

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Speaker 1: poor bridal company has been taken for an absolute right

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Speaker 1: and this is really disgusting behavior. It would be absolutely

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Speaker 1: crushing for this small business, particularly because it's clear that

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Speaker 1: they want to get their name out there. If this

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Speaker 1: has been in order that they've had to rush through

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Speaker 1: in three months, they must have had designers and seamstress

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Speaker 1: working in overtime, particularly because it was a very intricate design,

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Speaker 1: a lot of beadwork. Yeah. Well, everyone has been waiting

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Speaker 1: to see what dress Mia actually has worn to her wedding,

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Speaker 1: and on Friday MIA's bride it's made Melanie James, who,

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Speaker 1: for a side note, is married to Blair James, who

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Speaker 1: recently sold Bondie sands for a lazy four hundred and

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Speaker 1: fifty million dollars. So she caused a stir when she

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Speaker 1: posted a photo of a dress bag in front of

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Speaker 1: her private jet and wrote, for some reason, I was

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Speaker 1: put in charge of the precious cargo for Mia Plasic

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Speaker 1: and Justin Borg's wedding. Luckily it has arrived in Italy

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Speaker 1: and people instantly thought, well, this must be MIA's gown. Yeah,

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Speaker 1: but I did some detective work because I looked at

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Speaker 1: the photo and thought, that bag looks very small. Surely

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Speaker 1: there's not a huge bridal gown in it, and one

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Speaker 1: would assume that Mia wants something very lavish and over

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Speaker 1: the top, so I'm guessing it would have a large

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Speaker 1: train which would not fit into that tiny bag. So

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Speaker 1: I googled the brand name on the front of the bag,

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Speaker 1: which is actually a soup brand. So it appears to

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Speaker 1: just be Justin's wedding suit. So it is still unclear

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Speaker 1: which designer Miir is going to be wearing. I also

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Speaker 1: want to rewind for a moment because this friendship with

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Speaker 1: Melanie James seems odd. So they're very new friends and

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Speaker 1: Melanie only got married last year, but Mia wasn't a bridesmaid.

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Speaker 1: I don't think she had any bridesmaids, but I don't know.

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Speaker 1: It seems to be a very lucrative friendship for her well,

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Speaker 1: for Mia being associated to the previous owners of Bondy Sand's,

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Speaker 1: who are worth over four hundred and fifty million dollars.

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Speaker 1: It almost makes her look more successful and legitimizes her business,

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Speaker 1: particularly when there's been a lot of rumors of maybe

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Speaker 1: business deals that have gone untoward with her. I have

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Speaker 1: heard from a couple of sources that Mia has been

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Speaker 1: using Melanie's wedding to get sponsorships for her own wedding.

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Speaker 1: So she'd say things like, my very dear friend, she

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Speaker 1: got this many ibills on her wedding, so I'm expected

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Speaker 1: to get the same amount. So imagine being her friend

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Speaker 1: and realizing that you were being used in that way.

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Speaker 1: It does seem like a case though, of keeping up

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Speaker 1: with the Joneses, or shall we say the James's, because

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Speaker 1: Mia and Justin have arrived on the Amalfi Coast and

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Speaker 1: they have been staying in a very opulent villa called

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Speaker 1: villain Fatika. I'm probably prema Wrongteta, I'm so sorry now.

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Speaker 1: So it is a twentieth century villa that has been restored.

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Speaker 1: It is absolutely stunning. It's spread across four levels, so

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Speaker 1: there's four terraces overlooking the coastline. And it is a

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Speaker 1: massive villa, so it's set on nine hundred meters square

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Speaker 1: of land and it has a very large garden with

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Speaker 1: a swimming pool and a gym. There's a lot of

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Speaker 1: places for photo ops for the wedding and it is

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Speaker 1: pretty wild. Because I put my detective hat back on

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Speaker 1: again and I jumped on Airbnb to look at the

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Speaker 1: cost of this villa per night and it costs seven thousand,

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Speaker 1: five hundred and thirty eight dollars per night and you

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Speaker 1: have to book a minimum of four nights. I know

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Speaker 1: the Malfea Coast is pricey, but that is huge. Well,

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Speaker 1: the thing is Mia and Justin have revealed that they're

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Speaker 1: actually staying in this accommodation for a week, so that

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Speaker 1: is setting them back fifty two thousand, seven hundred and

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Speaker 1: sixty six dollars on accommodation alone. And I get the feeling,

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Speaker 1: as we've touched on that they are trying to keep

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Speaker 1: up appearances with the Bondi Sands people because they got

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Speaker 1: married in Italy last year in the House of Gucci

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Speaker 1: and their villa set them back two hundred and fifty

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Speaker 1: thousand dollars so far. Well that's a week. Sorry. Yeah,

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Speaker 1: so fifty thousand dollars doesn't seem like much, does it.

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Speaker 1: Well not in that not With that comparison, it could

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Speaker 1: also explain why Mia has been trying to get everything

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Speaker 1: else for free, because it's potentially so they can save

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Speaker 1: off enough money for this accommodation. It's also been interesting

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Speaker 1: to watch her welcome dinner because she's been making a

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Speaker 1: huge effort to post all of the brands she's potentially

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Speaker 1: working with, and on the list so far is a

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Speaker 1: brand called The Creative Directory, which is a Melbourne talent

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Speaker 1: agency that represents hair and makeup artists and specializes in

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Speaker 1: destination weddings. She's also been tagging Australian Wedding Official, which

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Speaker 1: is a videography business, and they have already posted an

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Speaker 1: event video of her welcome dinner, which is unheard of.

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Speaker 1: Not many people get their wedding videos back like the

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Speaker 1: next day or sorry they're welcome videos back then. No.

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Speaker 1: I was very surprised also to see that The Nuptial

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Speaker 1: Collective is MIA's wedding planner, So she tagged them in

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Speaker 1: a number of posts and that name will sound familiar

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Speaker 1: to listeners because we spoke about them a couple of

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Speaker 1: months ago. So they are the wedding planners for Tammy

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Speaker 1: Hembro and Matt Sakowski's wedding, which I'm so excited about,

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Speaker 1: is a couple of weeks away, so they were caught

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Speaker 1: up in the invite league. Now, the Nuptial Collective is

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Speaker 1: a very high end wedding planning business and they've worked

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Speaker 1: with notable high profile influences such as Brook Hogan and

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Speaker 1: Shameless as Zara McDonald, and the business is very much

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Speaker 1: known for working with high end, luxury weddings that come

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Speaker 1: with very hefty price tag. So for Mea, it's all

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Speaker 1: about appearances. So she knows that if she tags the

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Speaker 1: Nuptial Collective, people instantly think, wow, this is an expensive wedding,

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Speaker 1: and that's at the core what seems very important to her.

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Speaker 1: Now let's get back to MIA's welcome dinner, because this

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Speaker 1: looked like a very glitzy event. It took place in

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Speaker 1: their accommodation right on the terrorist. They had band and

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Speaker 1: a pop up bar, but there weren't that many guests

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Speaker 1: in attendance. Yeah, I noticed in the event video that

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Speaker 1: the videographer was trying to do a lot of tight

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Speaker 1: shots because it was a very large balcony. But again,

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Speaker 1: I don't think that there's that many people who have

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Speaker 1: flown over for the wedding. I get the vibe there's

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Speaker 1: probably around twenty to thirty guests. So it is hard

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Speaker 1: as a videographer when you were tasked with the job

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Speaker 1: of making an empty space look busy. I have been

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Speaker 1: there a few times. You have to get a lot

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Speaker 1: of like overhead shots. Well, there's nothing wrong with having

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Speaker 1: an intimate wedding, but I just get the feeling that

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Speaker 1: this is just all for social media because it was

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Speaker 1: very opulent. There was a lot of There was one

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Speaker 1: of those large what are those, you know, the cheese tables,

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Speaker 1: like what are the razing table? And there was a band,

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Speaker 1: but it looked like no one was on the dance floor. Now.

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Speaker 1: Mia wore a long gown, while Justin wore a green

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Speaker 1: suit jacket with chinos, and in the video it looked

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Speaker 1: like the guests got pretty loose at the end of

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Speaker 1: the night because they all ended up jumping in the pool,

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Speaker 1: which is quite interesting because it looked like the wedding

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Speaker 1: was the next day. Well that's how she made a

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Speaker 1: look on social media. So I'm sure there's going to

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Speaker 1: be a few sore heads. I hate that when there's

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Speaker 1: a huge event the night before. Yeah, it just I

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Speaker 1: don't know, it just seems like bad timing because the

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Speaker 1: main focus is meant to be the wedding. You want

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Speaker 1: everybody feeling their best on the wedding. But that's what's

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Speaker 1: happening to weddings now all Like there's celebrities who are

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Speaker 1: having these four to five day wedding events and you know,

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Speaker 1: they've obviously got the money to do it, And now

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Speaker 1: we've seen influencers try to recreate the same thing when

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Speaker 1: we know that they don't have the budget for it.

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Speaker 1: I always want to how the guests feel in those situations,

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Speaker 1: Like are they all as into it as the couples?

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Speaker 1: By the fucking recovery, they're all done. They just want

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Speaker 1: to go home because it's over it by then, because

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Speaker 1: there's only so much that you can just be focused

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Speaker 1: on these two people and how fantastic it is. But

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Speaker 1: even you know, if you go to a wedding and

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Speaker 1: you don't know that many people there. I've been in

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Speaker 1: that situation, and you know, you find your people to

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Speaker 1: talk to at the wedding and after about five hours

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Speaker 1: of conversation with them, there's nothing else to say. The

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Speaker 1: next day done. Now we have got a little glimpse

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Speaker 1: of the wedding morning, and again it was filled with

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Speaker 1: a lot of sponsors, so that this time we saw

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Speaker 1: a pajama sponsor, but we haven't seen the dress. And

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Speaker 1: I am very interested for that photo to pop up

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Speaker 1: on my Instagram feed and I want to see what

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Speaker 1: the response is from Shampury Couture. Yeah, I just want

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Speaker 1: to see the fallout because variant, Oh, can you imagine.

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Speaker 2: If you've got one of these eighty percent is like me,

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Speaker 2: Beta or Camelia that packed them the boys in packing

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Speaker 2: the boys were like putting the boxes together.

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Speaker 1: Lifestyle influencer Emmy Lou McCarthy has caused a stir by

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Speaker 1: launching her very own skincare line exclusively through Chemist's Warehouse.

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Speaker 1: While the single mums fans got behind her, selling out

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Speaker 1: her skincare kids in just twenty four hours, other corners

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Speaker 1: of the Internet scrutinized the forty five year old's skin, Sophie,

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Speaker 1: I wasn't expecting skincare from Emmy Lou. Yeah. I was

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Speaker 1: pretty surprised as well. Because Emmy Lou has predominantly marketed

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Speaker 1: herself as a cook and also a TV presenter, we

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Speaker 1: haven't heard her talking that much about her skincare routine.

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Speaker 1: She has sold cookbooks online and also through large chains

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Speaker 1: like w KMA and book Toopia, so she is very

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Speaker 1: business savvy, but skincare didn't necessarily feel like an organic

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Speaker 1: move from her. Then again, after doing some digging, I

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Speaker 1: found out that she has previously worked in beauty salon,

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Speaker 1: so maybe this is a passion that she's choosing to

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Speaker 1: open up about now. It's interesting because skincare is normally

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Speaker 1: marketed as being an aspirational purchase, but Emmylou's brand is

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Speaker 1: centered very much on relatability, so it is kind of

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Speaker 1: a weird mix. Yeah. But that being said, you've got

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Speaker 1: to look at who this brand is being marketed at,

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Speaker 1: because it's a brand for everyday mums. Well that's who

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Speaker 1: I think it's for. It's everyday mums in their forties

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Speaker 1: and fifties, and they're women who don't necessarily feel like

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Speaker 1: they belong at shops like Sephora or Mecha, and maybe

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Speaker 1: they feel like they're left behind when it comes to

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Speaker 1: all of these new steps that were being told we

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Speaker 1: need to have in our skincare routine. I mean, I know,

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Speaker 1: for instance, my mum she doesn't really know what a

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Speaker 1: serum is like, there's a lot lot she does now,

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Speaker 1: she does now, But I mean, I feel like there's

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Speaker 1: a lot of women in their forties, fifties and sixties

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Speaker 1: who all of these things are new to them and

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Speaker 1: they almost want to be educated on them because they

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Speaker 1: want to keep up with it. I mean, it is

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Speaker 1: a discount chemist after all as well, so it's going

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Speaker 1: to be women who were looking for skincare at a

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Speaker 1: lower price. Well, Emmy Lou is really good at speaking

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Speaker 1: to the everyday mum and we've seen her do brand

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Speaker 1: deals with Esme and Garnia in the past, So I'm

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Speaker 1: wondering did she sell out a lot of those products

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Speaker 1: and think, wait, a secon, why don't I just create

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Speaker 1: my own skincare. What was quite nice is I noticed

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Speaker 1: that Esme congratulated Emmy on the launch of her skincare range,

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Speaker 1: and it was in contrast to Molly May announcing that

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Speaker 1: she's launching her own clothing brand, and PLT, which she

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Speaker 1: used to be the creative director of, didn't like the

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Speaker 1: post and didn't comment on it and maybe think less

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Speaker 1: of them, Like I actually think it's nice to see

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Speaker 1: other brands championing other people, even though it's a competitor essentially. Well,

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Speaker 1: let's get onto the name of the product. It is

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Speaker 1: Saint Sage, and on Thursday, Emmy Lou dropped the announcement

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Speaker 1: with a very professionally shot promotional video. Yeah, let's throw

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Speaker 1: to Emmy explaining the meaning behind the name.

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Speaker 2: It's really quite simple but so gorgeous. So Saint for

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Speaker 2: me is all about being a messenger, right, So it's

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Speaker 2: a messenger and then Sage comes from the word sage,

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Speaker 2: like as in what I named my son. But that

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Speaker 2: word means wisdom and being wise. What means wise, you know,

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Speaker 2: And so we obviously changed it around to make it

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Speaker 2: kind of like a bit more brandy, and I loved

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Speaker 2: having the Jay in it. And so it's all about

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Speaker 2: the messenger of wisdom and knowledge for skincare. And then

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Speaker 2: it obviously has that connection to family as well, and

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Speaker 2: so it's yeah, that's where Saint Sage came from.

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Speaker 1: I think it's a nice touch naming a product after

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Speaker 1: a child, But I wonder how the other two kids feel. Well,

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Speaker 1: maybe he's just got the most marketable name out of

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Speaker 1: all of them. I did also find it interesting that

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Speaker 1: Emmy said that her brand is all about sharing knowledge

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Speaker 1: about skin care, and you know, it's got the name

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Speaker 1: of Wisdom, and that then again buys into my theory

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Speaker 1: that she's marketing this product towards older women who aren't

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Speaker 1: up with the recent hot beauty products in skincare, and

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Speaker 1: she's all about educating there. Look, she's only forty five.

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Speaker 1: I don't know. I think forty five year olds are

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Speaker 1: up on skincare. Yeah, but I think she's marketing it

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Speaker 1: towards time poor mums who might not have the time

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Speaker 1: to keep up with what are all the steps I'm

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Speaker 1: supposed to be doing? What's the process? Yeah, but isn't

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Speaker 1: it a seven step skincare line? I definitely don't do

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Speaker 1: seven steps on my skin. Yeah. This gu's caused a

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Speaker 1: bit of contention. People are saying that it's quite bold

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Speaker 1: to launch with seven products. So it includes a glow

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Speaker 1: cleanser oil, a hydrating cleanser, a hydrating tona, a hydaluronic

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Speaker 1: acid serum, nicinamide, a moisturizer, and an overnight mask. I

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Speaker 1: personally don't have the time to do that all of

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Speaker 1: that in onenot. I mean also sometimes I don't like

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Speaker 1: to overload my skin with too many new products as well. Yeah,

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Speaker 1: I mean business wise, makes probably a lot of sense

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Speaker 1: actually having seven seven opportunities to sell to people. But hmm,

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Speaker 1: it's a very bold move. Yeah. Now, a few Blue

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Speaker 1: Tickers were quick to congratulate Emmy. Blue Tickers I've not

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Speaker 1: heard that. I usually say the Blue Tick brigade, but

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Speaker 1: they weren't that many of them, so I wouldn't call

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Speaker 1: it a brigade, So christ Blue Tick crew. So Christian

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Speaker 1: Hole wrote, fucking business woman, this is so exciting. Congratulations.

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Speaker 1: Are you looking for influences for brand deals? My manager

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Speaker 1: will reach out. I'm really expensive. There was also Lana

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Speaker 1: Wilkinson who wrote in her boss gal era, congratulations, my love,

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Speaker 1: while Sally Obermeeda wrote congratulations beautiful Now. There were also

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Speaker 1: some critics in the comment section, as expected, so one

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Speaker 1: follower wrote, I'm confused with the name spelling seems a

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Speaker 1: bit weird. Saints Age Now, Emmy replied saying that's okay,

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Speaker 1: we love it well. As expected, Emmy Lou's haters were

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Speaker 1: ready to dissect this launch within an inch of its life,

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Speaker 1: and they drew similarities between her logo and Saint Ali Coffee.

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Speaker 1: I mean, yeah, they did look quite similar, but I

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Speaker 1: think it is difficult in this day and age we

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Speaker 1: have a logo that completely stands out and is super unique.

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Speaker 1: At least, these two products are in totally different categories.

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Speaker 1: We've got coffee and skincare. It's not like they would

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Speaker 1: fall under the same copyright code. Interestingly, the line is

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Speaker 1: launching exclusively in Chemists Warehouse online and at Ultra Beauty

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Speaker 1: at DFO Southport, so the only place you can physically

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Speaker 1: get it in person is at the DFO. Yeah, this

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Speaker 1: is huge, and I think a lot of people were

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Speaker 1: surprised that she had signed such a lucrative deal with

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Speaker 1: chemist Warehouse because it seems like it would be a

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Speaker 1: very long process to get your products into a huge

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Speaker 1: chain like this, and it would be this person I

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Speaker 1: can think of that how to deal with Chemist's Warehouse

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Speaker 1: was Gina Liano with her fragrance. Oh I forgot that

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Speaker 1: she had her own perfume. I think that this partnership

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Speaker 1: really surprised a lot of people because again, as we've

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Speaker 1: touched on, Emmy Lou isn't known for skincare and she

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Speaker 1: doesn't have millions of followers. She's got around one hundred

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Speaker 1: and seventeen thousand, so her community must be very, very

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Speaker 1: engage for her to get this deal over the line.

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Speaker 1: Because I read an article about Daniel Kitty, who is

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Speaker 1: the founder of a sugar free lolly company, and in

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Speaker 1: the article he spoke about how he convinced Chemist's Warehouse

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Speaker 1: to stock his products and how difficult it was to

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Speaker 1: actually get in there, and he said that it's no

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Speaker 1: easy feat getting into Australia's largest pharmacy chain. So he said,

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Speaker 1: in order to secure a stockist, sometimes you've got to

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Speaker 1: go straight to the source and knock on their door literally.

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Speaker 1: Now for Emmy Lou, she clearly has contacts already there

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Speaker 1: because she's attended a couple of Chemist Warehouse events before.

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Speaker 1: And Daniel also pointed out that when you're pitching to

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Speaker 1: a new stockist, you need to have a point of

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Speaker 1: difference and that they're looking for innovative products. Well, that's

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Speaker 1: quite interesting because the skincare market is quite oversaturated, but

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Speaker 1: perhaps Emmy Lou was bringing the relatability, yeah, and the diversity,

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Speaker 1: and also the fact that she doesn't take herself too seriously,

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Speaker 1: where a lot of skincare brands are, as we touched

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Speaker 1: on before, very aspirational, like this is something a little

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Speaker 1: bit different. And what she does seem to have above

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Speaker 1: all is a very loyal customer basis, seems to be

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Speaker 1: very invested in what she's doing. She must have been

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Speaker 1: able to prove that to Chemist Warehouse because they're not idiots, Like,

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Speaker 1: they're very savvy business people. They're not going to work

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Speaker 1: with someone who they don't think will get them results. Well.

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Speaker 1: They do a lot of promotional work with Martha Califatitis

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Speaker 1: and her mum again, people who are relatable. Yeah, I'd

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Speaker 1: be really interested to know how this agreement works, like

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Speaker 1: what percentage is Chemist Warehouse getting. How much input did

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Speaker 1: they have into the design of this brand, or is

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Speaker 1: this a product that Emmy Lou came to them and said, look,

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Speaker 1: we have this, these are the designs we want to

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Speaker 1: sell it at your store. I definitely think they must

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Speaker 1: be getting some sort of percentage and cut in all

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Speaker 1: of this, because they have an absolutely massive activation at

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Speaker 1: Chemist Warehouse at Southport. So when you walk in the door,

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Speaker 1: there are huge stickers on the floor which are her products,

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Speaker 1: and they lead you to the activation and there's this

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Speaker 1: massive sign with Emmylou's face on it, and there's also

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Speaker 1: a really cool test a bar where you can try

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Speaker 1: out the products. It looks very sleek and professional. The

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Speaker 1: branding actually reminds me a lot of the ordinary, like simple, yeah,

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Speaker 1: but then the actual products themselves are quite colorful. There

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Speaker 1: has been a lot of discussion around the price point

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Speaker 1: because this is being sold at a discount Chemist. So

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Speaker 1: the products range from forty nine ninety five to fifty

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Speaker 1: four to ninety five, which is quite pricing for skincare

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Speaker 1: at Chemist. So are we talking like fifty dollars for

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Speaker 1: a serum or yeah, so, I mean they're regular sized serums,

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Speaker 1: but yeah, it is quite expensive. The marketing has been

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Speaker 1: quite clever though, because they've been selling a skin kit,

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Speaker 1: so that has all of the seven products in it

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Speaker 1: as well as this neoprene bag and that's two hundred

425
00:21:43,240 --> 00:21:45,800
Speaker 1: and sixty dollars when it would usually be valued at

426
00:21:45,800 --> 00:21:48,240
Speaker 1: four hundred and twenty four dollars. There has been a

427
00:21:48,280 --> 00:21:51,960
Speaker 1: lot of discussion as well online about Emmy Lou's marketing campaign.

428
00:21:52,440 --> 00:21:54,640
Speaker 1: And when I saw it, I thought, wow, she's done

429
00:21:54,680 --> 00:21:57,400
Speaker 1: a great job because there's a lot of diversity in it.

430
00:21:57,720 --> 00:22:00,359
Speaker 1: There's different sexes in it, there's I don't know. I

431
00:22:00,480 --> 00:22:02,480
Speaker 1: just thought, wow, they've actually done a really good job.

432
00:22:02,520 --> 00:22:05,040
Speaker 1: But a lot of other people didn't think so. Yes.

433
00:22:05,080 --> 00:22:08,760
Speaker 1: Strangely enough, there was some outrage that a white model

434
00:22:09,080 --> 00:22:11,480
Speaker 1: wasn't featured in the campaign, surely looking at a photo

435
00:22:11,680 --> 00:22:14,960
Speaker 1: of a white woman with red hair out of the products.

436
00:22:15,000 --> 00:22:16,680
Speaker 1: So that's what I was going to say, because people

437
00:22:16,760 --> 00:22:19,280
Speaker 1: were saying it's a curious approach to exclude the most

438
00:22:19,359 --> 00:22:22,800
Speaker 1: common skin tone in Australia, and some people thought that

439
00:22:23,040 --> 00:22:26,159
Speaker 1: maybe because Emmy Lou was the main model, she was

440
00:22:26,200 --> 00:22:29,880
Speaker 1: showcasing lighter skin. And I just found this whole conversation

441
00:22:30,160 --> 00:22:33,520
Speaker 1: very unnecessary and uncomfortable because Emmy Lou is mixed race.

442
00:22:33,920 --> 00:22:36,800
Speaker 1: So on her website she hasn't about me section and

443
00:22:37,200 --> 00:22:40,080
Speaker 1: she gives more detail about her life growing up and

444
00:22:40,119 --> 00:22:42,720
Speaker 1: she explains that she grew up in Perth, but her

445
00:22:42,760 --> 00:22:45,840
Speaker 1: mother is Vietnamese and her father is African. And I

446
00:22:45,880 --> 00:22:48,120
Speaker 1: also just don't understand where this is coming from Amy because,

447
00:22:48,119 --> 00:22:50,520
Speaker 1: as you said on her Instagram, there is a model

448
00:22:50,560 --> 00:22:52,959
Speaker 1: with very pale skin and red hair. Also in her

449
00:22:53,000 --> 00:22:56,320
Speaker 1: professionally shot campaign, there is another white woman with brown hair.

450
00:22:56,800 --> 00:23:00,200
Speaker 1: The same people who were criticizing her would have said

451
00:23:00,240 --> 00:23:04,080
Speaker 1: if she only had white women, wear's the diversity. Yeah,

452
00:23:04,760 --> 00:23:07,080
Speaker 1: there has been a lot of discussion as well around

453
00:23:07,160 --> 00:23:10,119
Speaker 1: the outfits that Emmy is wearing in the Saint Stage

454
00:23:10,119 --> 00:23:13,280
Speaker 1: photo shoots, and they have been very bright and in

455
00:23:13,280 --> 00:23:16,359
Speaker 1: your face, and it had kind of a retro vibe

456
00:23:16,359 --> 00:23:18,520
Speaker 1: to it because in one of the shots, Emmy Lou

457
00:23:18,720 --> 00:23:21,119
Speaker 1: had crimped hair, she had a hot pink body suit

458
00:23:21,160 --> 00:23:25,159
Speaker 1: on floral yellow hills, sunglasses with pink shades, and she

459
00:23:25,240 --> 00:23:27,480
Speaker 1: was talking on an old school phone that had a chord.

460
00:23:27,920 --> 00:23:30,320
Speaker 1: And in another photo shoot she was wearing a clear

461
00:23:30,359 --> 00:23:33,480
Speaker 1: blue visor and had a light blue meshler tut on

462
00:23:34,000 --> 00:23:36,840
Speaker 1: which did have a pink G string underneath it. And

463
00:23:37,320 --> 00:23:40,560
Speaker 1: she is known for wearing outrageous things, but these outfits

464
00:23:40,560 --> 00:23:42,879
Speaker 1: definitely caused a stir well. They were on brand for

465
00:23:42,920 --> 00:23:45,359
Speaker 1: her really now. In the video of her wearing the

466
00:23:45,400 --> 00:23:48,560
Speaker 1: pink G string, she wrote, if you're afraid you'll fuck up,

467
00:23:48,600 --> 00:23:51,320
Speaker 1: I'll save you the suspense you will and we all

468
00:23:51,359 --> 00:23:54,359
Speaker 1: do it at some point, multiple times. The good news

469
00:23:54,400 --> 00:23:56,840
Speaker 1: is bouncing back is real and that we are totally

470
00:23:56,840 --> 00:23:59,720
Speaker 1: allowed to do it. People will always judge you, criticize

471
00:23:59,760 --> 00:24:03,119
Speaker 1: and opinions whether you play it safe or take bold risks.

472
00:24:03,400 --> 00:24:05,480
Speaker 1: So why not live your truth and do what makes

473
00:24:05,520 --> 00:24:08,400
Speaker 1: you happy? For me that spending time with my family,

474
00:24:08,480 --> 00:24:12,280
Speaker 1: building my business, and rocking a pink g string onset. Ultimately,

475
00:24:12,359 --> 00:24:15,760
Speaker 1: it's your journey story and moment to shine. I take

476
00:24:15,800 --> 00:24:19,399
Speaker 1: that caption as being fuck you to the haters, and

477
00:24:19,640 --> 00:24:21,320
Speaker 1: if you think about it, I was listening to this

478
00:24:21,359 --> 00:24:23,040
Speaker 1: podcast the other day, I think it was Diary of

479
00:24:23,080 --> 00:24:26,160
Speaker 1: a CEO, and they were talking about marketing and they said,

480
00:24:26,200 --> 00:24:29,760
Speaker 1: in order to be a successful business person with a brand,

481
00:24:30,440 --> 00:24:33,720
Speaker 1: you actually only really need to have twenty percent of

482
00:24:33,760 --> 00:24:36,280
Speaker 1: people that like you. It doesn't matter if eighty percent don't.

483
00:24:36,560 --> 00:24:39,240
Speaker 1: You just need your tribe. And it's clear she has

484
00:24:39,280 --> 00:24:41,760
Speaker 1: a tribe of people who are willing to support her

485
00:24:41,840 --> 00:24:44,479
Speaker 1: and buy her product. Well. The irony also is that

486
00:24:44,560 --> 00:24:48,159
Speaker 1: she probably has taken these large levels of engagement to

487
00:24:48,240 --> 00:24:51,359
Speaker 1: chemist Warehouse, and a lot of that engagement has probably

488
00:24:51,440 --> 00:24:54,400
Speaker 1: stemmed from people who hate her, forwarding on her content

489
00:24:54,560 --> 00:24:57,080
Speaker 1: or constantly trolling her. Yeah, but if you think about it,

490
00:24:57,119 --> 00:25:00,879
Speaker 1: even Sarah's day, she's another very controversial influence. Sir. She

491
00:25:01,000 --> 00:25:04,160
Speaker 1: has enough ride or dire people that are supporting her

492
00:25:04,200 --> 00:25:07,439
Speaker 1: career that are making her a multi millionaire. I actually

493
00:25:07,440 --> 00:25:09,840
Speaker 1: think it helps Emmy Lou's brand that she has so

494
00:25:09,920 --> 00:25:13,720
Speaker 1: many haters, because it's kind of like it keeps irrelevant. Well,

495
00:25:13,720 --> 00:25:16,160
Speaker 1: it pits the people against each other. You're either an

496
00:25:16,160 --> 00:25:19,800
Speaker 1: Emmy Lou fan or you're not. Yeah. Well, going back

497
00:25:19,840 --> 00:25:22,480
Speaker 1: to this outfit, her comment section was very divided, so

498
00:25:22,600 --> 00:25:25,240
Speaker 1: one follower wrote, what in the world has that outfit

499
00:25:25,320 --> 00:25:28,200
Speaker 1: got to do with skincare? Makes the product seem cheap

500
00:25:28,240 --> 00:25:31,440
Speaker 1: and tacky, whilst another said it's actually putting me off

501
00:25:31,480 --> 00:25:33,840
Speaker 1: trying it now. You don't need gimmicks like that to

502
00:25:33,920 --> 00:25:37,800
Speaker 1: sell a product now. Others loved the outfit. Someone wrote,

503
00:25:37,840 --> 00:25:40,479
Speaker 1: what's with the judge comments? This woman is comfortable in

504
00:25:40,520 --> 00:25:43,800
Speaker 1: her own skin. If this triggers you, look within yourself,

505
00:25:43,920 --> 00:25:46,000
Speaker 1: Emmy Lou, I know how hard it is to build

506
00:25:46,000 --> 00:25:48,480
Speaker 1: a business and a brand, and you rock the hell

507
00:25:48,560 --> 00:25:51,880
Speaker 1: out of that pink gee string. Now. Emmy did confirm

508
00:25:51,920 --> 00:25:54,120
Speaker 1: though in the comment section that they were only shooting

509
00:25:54,200 --> 00:25:56,480
Speaker 1: the top half for the photo, but she wanted to

510
00:25:56,480 --> 00:25:58,960
Speaker 1: have fun behind the scenes. I kind of can see

511
00:25:58,960 --> 00:26:01,359
Speaker 1: where people are coming from in terms of the packaging.

512
00:26:01,520 --> 00:26:05,080
Speaker 1: Didn't really match that style of photographs, but it's very

513
00:26:05,119 --> 00:26:08,040
Speaker 1: on brand for her, so it does kind of tie in. Well,

514
00:26:08,040 --> 00:26:10,440
Speaker 1: that's the thing. Chemist Warehouse is a family friendly place.

515
00:26:10,440 --> 00:26:12,040
Speaker 1: I don't think that they would be having a huge

516
00:26:12,080 --> 00:26:13,879
Speaker 1: photo of her with a pink G string on in

517
00:26:13,920 --> 00:26:17,399
Speaker 1: the store now. What is also interesting about this brand

518
00:26:17,600 --> 00:26:21,040
Speaker 1: is it doesn't seem to be following a typical modern

519
00:26:21,119 --> 00:26:24,840
Speaker 1: marketing path because generally, ahead of a big launch like this,

520
00:26:25,040 --> 00:26:28,760
Speaker 1: they would give products to beauty influencers or editors. But

521
00:26:28,840 --> 00:26:31,679
Speaker 1: this doesn't appear to be happening, and it seems like

522
00:26:31,760 --> 00:26:35,120
Speaker 1: Emmy and Chemist Warehouse are solely relying on her followers

523
00:26:35,119 --> 00:26:37,040
Speaker 1: to buy this line. I don't know if that's the

524
00:26:37,040 --> 00:26:40,600
Speaker 1: best move because think of all of these successful influence

525
00:26:40,640 --> 00:26:44,600
Speaker 1: of brands, their standalone brands, like Sammy Robinson with one Mile,

526
00:26:45,160 --> 00:26:48,280
Speaker 1: it's not just Sammy Robinson's fans buying it. The brand

527
00:26:48,280 --> 00:26:50,239
Speaker 1: has become more than that. People want it because they

528
00:26:50,280 --> 00:26:52,679
Speaker 1: light the style and I feel like if you're not

529
00:26:52,760 --> 00:26:56,720
Speaker 1: gifting the product out to other influencers or editors, you're

530
00:26:56,760 --> 00:26:59,920
Speaker 1: kind of then just relying on Emmy's fans to purchase.

531
00:27:00,040 --> 00:27:03,240
Speaker 1: And it might be why Saint Sage's new Instagram account

532
00:27:03,359 --> 00:27:06,880
Speaker 1: hasn't done that well. In a couple of days, it's

533
00:27:06,880 --> 00:27:09,560
Speaker 1: had over six thousand followers, but that isn't huge for

534
00:27:09,600 --> 00:27:12,080
Speaker 1: someone who's got one hundred and seventeen thousand followers of

535
00:27:12,119 --> 00:27:15,440
Speaker 1: their own. Well, I thought Emmy Lou had more followers. No, Well,

536
00:27:15,480 --> 00:27:17,600
Speaker 1: that's also why it's quite peculiar that a big brown

537
00:27:17,640 --> 00:27:20,399
Speaker 1: like chemist warehouse would work with someone who doesn't have

538
00:27:20,480 --> 00:27:22,879
Speaker 1: that big of a following. What I found fascinating to

539
00:27:22,920 --> 00:27:27,480
Speaker 1: watch on Friday night was Emmy Lou trying out her products. Now,

540
00:27:27,520 --> 00:27:31,280
Speaker 1: this seemed very off the cuff and quite chaotic because

541
00:27:31,280 --> 00:27:34,160
Speaker 1: she explained that usually she would have liked to set

542
00:27:34,240 --> 00:27:36,359
Speaker 1: up in her shower because that's where she does her

543
00:27:36,359 --> 00:27:40,399
Speaker 1: skincare routine, but apparently her shower is shit, the lighting

544
00:27:40,480 --> 00:27:43,720
Speaker 1: is bad, and her ring light was at her garage,

545
00:27:43,720 --> 00:27:45,560
Speaker 1: which is where she's been packing a lot of this stock,

546
00:27:45,880 --> 00:27:47,760
Speaker 1: so she ended up setting it up in her lounge

547
00:27:47,800 --> 00:27:50,760
Speaker 1: room and in typical Emmy Lou style. She was just

548
00:27:50,800 --> 00:27:53,320
Speaker 1: wearing a towel while she was doing and she kept

549
00:27:53,480 --> 00:27:55,879
Speaker 1: running back and forth to get water for her. It

550
00:27:55,920 --> 00:27:58,440
Speaker 1: was fucking chaotic on the brand, But this is why

551
00:27:58,440 --> 00:28:01,800
Speaker 1: people like her. She's packing her own products. Yes, so

552
00:28:01,800 --> 00:28:03,720
Speaker 1: the whole thing is very hands on and it has

553
00:28:03,760 --> 00:28:06,040
Speaker 1: real startup vibes. It kind of reminded me of when

554
00:28:06,080 --> 00:28:10,439
Speaker 1: Sophie Kay she was packing her Zuu stuff. But it's

555
00:28:10,520 --> 00:28:12,320
Speaker 1: the wiping of the nose. Yeah. I think she was

556
00:28:12,359 --> 00:28:14,720
Speaker 1: careful not to include any of that. It's so weird

557
00:28:14,800 --> 00:28:17,159
Speaker 1: because if Chemis's warehouse is stocking up, I would have

558
00:28:17,160 --> 00:28:19,200
Speaker 1: thought they'd be the one sending it out. Well. No,

559
00:28:19,280 --> 00:28:21,600
Speaker 1: so she showed herself in the factory where the products

560
00:28:21,600 --> 00:28:25,439
Speaker 1: were being made, and she had full high viz on.

561
00:28:25,640 --> 00:28:27,879
Speaker 1: She had like a hannare all the gloves while she

562
00:28:27,960 --> 00:28:30,320
Speaker 1: was packing some of the actual products into boxes. But

563
00:28:30,359 --> 00:28:33,000
Speaker 1: it's clear that the factory does that. But then she

564
00:28:33,160 --> 00:28:35,560
Speaker 1: had to pack them into the boxes which were part

565
00:28:35,560 --> 00:28:37,879
Speaker 1: of the kit. So she did that all out of

566
00:28:37,880 --> 00:28:41,400
Speaker 1: her ex husband's garage. It appeared, so he was even

567
00:28:41,480 --> 00:28:44,040
Speaker 1: helping mami. This is a question that has been coming

568
00:28:44,120 --> 00:28:46,960
Speaker 1: up a lot since Emmy Lou launched her business. Do

569
00:28:47,080 --> 00:28:50,160
Speaker 1: you think that you have to have incredible skin in

570
00:28:50,280 --> 00:28:53,640
Speaker 1: order to sell a skincare line? Well, I didn't realize

571
00:28:53,640 --> 00:28:55,840
Speaker 1: that Emmilu didn't have good skin. Well that's a thing.

572
00:28:55,960 --> 00:28:59,440
Speaker 1: Her skin has been so heavily scrutinized since this launch.

573
00:28:59,520 --> 00:29:01,920
Speaker 1: I have never seen anything like it. But what are

574
00:29:01,960 --> 00:29:05,160
Speaker 1: people saying? Well, trolls have been commenting that her skin

575
00:29:05,720 --> 00:29:09,520
Speaker 1: doesn't look hydrated, she has wrinkles. Why would anyone want

576
00:29:09,560 --> 00:29:12,600
Speaker 1: to take advice from her? Sorry, but I actually think

577
00:29:12,720 --> 00:29:16,400
Speaker 1: it's less genuine when you see an influencer who's promoting

578
00:29:16,400 --> 00:29:19,240
Speaker 1: a skincare product yet they've just had their botox done

579
00:29:19,320 --> 00:29:22,680
Speaker 1: or their feeler. Yeah, exactly, because it's misleading. It's saying, oh,

580
00:29:22,760 --> 00:29:25,160
Speaker 1: look how fantastic my skin is because I've been using

581
00:29:25,160 --> 00:29:27,680
Speaker 1: all these products, when actually they've been visiting their cosmetic

582
00:29:27,760 --> 00:29:30,600
Speaker 1: nurse who's been making their skin look so fresh and rejubilated.

583
00:29:30,680 --> 00:29:33,680
Speaker 1: Especially when you have claims about anti wrinkle and then

584
00:29:33,680 --> 00:29:36,800
Speaker 1: you're getting botox. So I mean, the team could have

585
00:29:36,880 --> 00:29:39,640
Speaker 1: smoothed out Emmy's wrinkles. I mean I can't even really

586
00:29:39,640 --> 00:29:41,840
Speaker 1: see any wrinkles, but they could have smoothed out her skin,

587
00:29:41,880 --> 00:29:45,400
Speaker 1: but that would have been misleading. And I think if

588
00:29:45,440 --> 00:29:47,760
Speaker 1: you look at Emmy's skin and you don't like it, well,

589
00:29:47,760 --> 00:29:50,120
Speaker 1: don't buy the product. I just think it's quite refreshing

590
00:29:50,160 --> 00:29:53,480
Speaker 1: to actually see an influencer in her forties who hasn't

591
00:29:53,520 --> 00:29:56,520
Speaker 1: had cosmetic work done and who's confident and comfortable in

592
00:29:56,560 --> 00:29:59,120
Speaker 1: their own skin. I mean, we're both thirty five, and

593
00:29:59,160 --> 00:30:02,239
Speaker 1: we are probably in the anomaly, like we haven't had

594
00:30:02,280 --> 00:30:06,280
Speaker 1: any cosmetic work done, and you do feel like it

595
00:30:06,400 --> 00:30:09,920
Speaker 1: is constantly being normalized, and you're almost weird that you

596
00:30:10,000 --> 00:30:11,440
Speaker 1: haven't gone and got it done. Yeah, I mean it's

597
00:30:11,480 --> 00:30:12,960
Speaker 1: fine if that's what people want to do. I have

598
00:30:13,240 --> 00:30:16,080
Speaker 1: no issue with people getting botox, but it's also normal

599
00:30:16,120 --> 00:30:17,920
Speaker 1: if you don't want to get it done. Don't you

600
00:30:17,920 --> 00:30:21,440
Speaker 1: want your skin to age grace? And I don't think

601
00:30:21,440 --> 00:30:24,320
Speaker 1: people should be shamed over it. No. I mean, Emmy

602
00:30:24,360 --> 00:30:26,600
Speaker 1: Lou has been proving her critics wrong because within a

603
00:30:26,680 --> 00:30:29,280
Speaker 1: day her skin Kids had already sold out, of which

604
00:30:29,640 --> 00:30:32,560
Speaker 1: proves that theory. You can be hated by eighty percent

605
00:30:32,600 --> 00:30:34,520
Speaker 1: but love by twenty percent, and you're going to sell

606
00:30:34,520 --> 00:30:37,320
Speaker 1: out your product. I don't even care if that ruins

607
00:30:37,360 --> 00:30:39,640
Speaker 1: my chances of ever getting a brand deal with them.

608
00:30:40,120 --> 00:30:43,920
Speaker 1: TikToker Anna Paul has put luxury suitcase brand Romoa on

609
00:30:44,040 --> 00:30:47,440
Speaker 1: blast in a recent TikTok blog. Now she has been

610
00:30:47,560 --> 00:30:50,760
Speaker 1: using the suitcases for a number of years and her

611
00:30:50,760 --> 00:30:54,480
Speaker 1: fans will recognize the large, metallic suitcases from her vlogs,

612
00:30:54,720 --> 00:30:58,320
Speaker 1: which are always covered in stickers and Ramoa's suitcases are

613
00:30:58,400 --> 00:31:01,959
Speaker 1: often touted as the quiet status symbol for celebrities and

614
00:31:02,080 --> 00:31:05,960
Speaker 1: rich travelers, and they're commonly seen in business class cabins

615
00:31:06,000 --> 00:31:08,520
Speaker 1: as well as airport lounges. They do come with a

616
00:31:08,520 --> 00:31:10,959
Speaker 1: hefty price tag, so the base model will set you

617
00:31:11,000 --> 00:31:14,320
Speaker 1: back one four hundred and thirty dollars, whilst the top

618
00:31:14,360 --> 00:31:18,320
Speaker 1: of the range is nine nine hundred dollars. Now, Anna

619
00:31:18,400 --> 00:31:21,920
Speaker 1: revealed that they spent around three thousand dollars on each suitcase.

620
00:31:22,080 --> 00:31:22,360
Speaker 2: Yeah.

621
00:31:22,480 --> 00:31:24,040
Speaker 1: Now, it's safe to say that they have got a

622
00:31:24,040 --> 00:31:27,040
Speaker 1: lot of use out of the suitcases though, because they

623
00:31:27,040 --> 00:31:29,680
Speaker 1: are literally never in the country, they spend most of

624
00:31:29,680 --> 00:31:33,320
Speaker 1: the year traveling the world creating content about their holidays.

625
00:31:33,720 --> 00:31:36,320
Speaker 1: But it turns out that they have not been satisfied

626
00:31:36,360 --> 00:31:39,280
Speaker 1: with their investment. Now in a recent vlog, she put

627
00:31:39,320 --> 00:31:42,160
Speaker 1: Romola on blast. So she showed herself picking up the

628
00:31:42,160 --> 00:31:45,720
Speaker 1: suitcases from a storage unit and then taking them to

629
00:31:45,800 --> 00:31:50,400
Speaker 1: the dump. Here's what Anna said, Anyways, Listen, we have

630
00:31:50,440 --> 00:31:52,680
Speaker 1: a bunch of remoet suitcases in our storage that we're

631
00:31:52,760 --> 00:31:55,640
Speaker 1: driving straight to the tip because they break like crazy. Listen,

632
00:31:55,680 --> 00:31:57,840
Speaker 1: these suitcases cost one thousand dollars. Actually not let me

633
00:31:57,840 --> 00:32:01,440
Speaker 1: look up how much they cost three dollars for the suitcases.

634
00:32:01,480 --> 00:32:04,080
Speaker 1: They break immediately, and their selling point is like, yeah,

635
00:32:04,120 --> 00:32:06,080
Speaker 1: but if a break, you can get a fixed for free. Yeah,

636
00:32:06,160 --> 00:32:08,760
Speaker 1: because they break every two weeks. Don't waste your money.

637
00:32:08,760 --> 00:32:10,240
Speaker 1: I don't even care if that ruins my chances of

638
00:32:10,280 --> 00:32:12,240
Speaker 1: ever getting a brand deal with them. I'm just telling

639
00:32:12,280 --> 00:32:15,400
Speaker 1: you they will break if you have a remote. What

640
00:32:15,720 --> 00:32:19,400
Speaker 1: an absolute burn. I think the optics of tossing out

641
00:32:19,400 --> 00:32:23,239
Speaker 1: a luxury suitcase in the trash is very powerful and

642
00:32:23,280 --> 00:32:26,000
Speaker 1: it seems like a very purposeful move. Well, I was

643
00:32:26,040 --> 00:32:28,400
Speaker 1: gonna say, I'm surprised I didn't donate them, but it

644
00:32:28,400 --> 00:32:31,520
Speaker 1: seems like they're broken. Yeah, exactly. She said that they

645
00:32:31,520 --> 00:32:34,120
Speaker 1: were all cracked and broken. I want to point out

646
00:32:34,160 --> 00:32:37,320
Speaker 1: that this was included in a vlog where Anna was

647
00:32:37,360 --> 00:32:40,920
Speaker 1: celebrating one year in business. So she runs a skincare

648
00:32:40,960 --> 00:32:45,000
Speaker 1: brand called Paully alongside Sam Maignan, who we love. He's

649
00:32:45,000 --> 00:32:47,680
Speaker 1: a friend of the podcast. He's a very successful businessman,

650
00:32:48,400 --> 00:32:50,760
Speaker 1: and it is very clear that she's making big money

651
00:32:50,760 --> 00:32:54,520
Speaker 1: from her brand and also from only fans. So unlike

652
00:32:54,600 --> 00:32:58,600
Speaker 1: other influencers, she doesn't have to rely on brand deals.

653
00:32:58,640 --> 00:33:01,440
Speaker 1: She doesn't have to keep remote happy. Is she genuinely

654
00:33:01,480 --> 00:33:03,960
Speaker 1: doesn't like the brand, Well, she can pick and choose

655
00:33:03,960 --> 00:33:06,480
Speaker 1: who she works with, like when she worked for Stacks,

656
00:33:06,640 --> 00:33:09,440
Speaker 1: and that was a huge thing for Stacks to have

657
00:33:09,520 --> 00:33:13,080
Speaker 1: Anna Paul endorsing their brand. Yeah, that was her first

658
00:33:13,120 --> 00:33:15,720
Speaker 1: proper collab, and I think it was really the catalyst

659
00:33:15,760 --> 00:33:18,720
Speaker 1: of her starting her own brand. It's really clever of

660
00:33:18,840 --> 00:33:22,080
Speaker 1: Anna to call out brands that she doesn't genuinely like,

661
00:33:22,200 --> 00:33:25,360
Speaker 1: because it means that when she does endorse things, her

662
00:33:25,400 --> 00:33:28,640
Speaker 1: followers know well, actually she really rates that idol. Well,

663
00:33:28,680 --> 00:33:32,479
Speaker 1: it's something called deinfluencing, and it's when influencers tell their

664
00:33:32,520 --> 00:33:35,400
Speaker 1: followers which products not to buy. And I mean, I'm

665
00:33:35,400 --> 00:33:37,480
Speaker 1: sure the sixteen year olds who follow her probably couldn't

666
00:33:37,480 --> 00:33:40,040
Speaker 1: afford the three thousand dollars suitcase But the thing is,

667
00:33:40,080 --> 00:33:42,840
Speaker 1: I think that deinfluencing builds a lot of trust. And

668
00:33:42,880 --> 00:33:45,640
Speaker 1: I also think that a lot of Anna's popularity comes

669
00:33:45,680 --> 00:33:48,680
Speaker 1: down to the fact that her content isn't always infiltrated

670
00:33:48,680 --> 00:33:52,280
Speaker 1: by ads. It's always organic content about her life, and

671
00:33:52,640 --> 00:33:56,000
Speaker 1: you don't always feel like she's pushing something on you. Well,

672
00:33:56,000 --> 00:33:59,800
Speaker 1: she doesn't need to, does she. I wonder if Anna knows, though,

673
00:34:00,040 --> 00:34:03,880
Speaker 1: that Ramoa is part of the world's largest luxury goods

674
00:34:03,880 --> 00:34:08,839
Speaker 1: conglomerate because it is called LVMH, which stands for Louisveton,

675
00:34:09,120 --> 00:34:11,919
Speaker 1: Moe and Hennessy, and it is owned by a guy

676
00:34:12,000 --> 00:34:15,920
Speaker 1: called Bernard Arnott, and he is the world's third richest person.

677
00:34:16,480 --> 00:34:20,640
Speaker 1: And his portfolio includes seventy five luxury brands and they

678
00:34:20,680 --> 00:34:24,719
Speaker 1: span across fashion, cosmetics, and alcohol. And some of the

679
00:34:24,719 --> 00:34:29,359
Speaker 1: big brands include Louisvton, Dior, Sephora, Tiffany and Co. And

680
00:34:29,440 --> 00:34:33,360
Speaker 1: Fenti Beauty. So she is potentially making herself a very

681
00:34:33,400 --> 00:34:37,760
Speaker 1: powerful enemy in calling out Ramoa, particularly because she buys

682
00:34:37,840 --> 00:34:41,240
Speaker 1: frequently from designer brand But that's the key. She buys

683
00:34:41,280 --> 00:34:43,880
Speaker 1: the bags. It's not like they're gifting her stuff. And

684
00:34:43,960 --> 00:34:46,520
Speaker 1: do you know what if I'm the third richest man

685
00:34:46,560 --> 00:34:48,920
Speaker 1: in the world, and an influencers calling me out. I

686
00:34:48,920 --> 00:34:51,200
Speaker 1: wouldn't care. But the thing is, she could find herself

687
00:34:51,239 --> 00:34:54,360
Speaker 1: in trouble if she potentially wants to get Paully into

688
00:34:54,400 --> 00:34:58,160
Speaker 1: a big cosmetic retailer like Sephora. So I wonder if

689
00:34:58,239 --> 00:35:01,640
Speaker 1: she was aware of the connection they're getting into Anna's

690
00:35:01,640 --> 00:35:05,440
Speaker 1: claims about the suitcases breaking every two weeks. An interesting

691
00:35:05,560 --> 00:35:08,840
Speaker 1: selling point of Remoe is that they offer a lifetime

692
00:35:08,880 --> 00:35:13,160
Speaker 1: warranty and free repairs, So they started offering lifetime warranties

693
00:35:13,239 --> 00:35:16,200
Speaker 1: in July twenty twenty two, with the CEO saying that

694
00:35:16,239 --> 00:35:19,480
Speaker 1: they're analyzing the repairs they perform every week and that

695
00:35:19,520 --> 00:35:22,960
Speaker 1: they keep tweaking the designs to prevent future incidents. This

696
00:35:23,200 --> 00:35:25,959
Speaker 1: kind of says, way to set guys, We're really sorry.

697
00:35:26,000 --> 00:35:28,799
Speaker 1: We know they keep breaking every second, and we need

698
00:35:28,840 --> 00:35:32,439
Speaker 1: to put out a marketing message that conveys we're trying. Yeah.

699
00:35:32,480 --> 00:35:35,160
Speaker 1: I do think that's the case. And it's quite interesting

700
00:35:35,200 --> 00:35:37,880
Speaker 1: because TikTok is full of people giving their honest reviews

701
00:35:37,880 --> 00:35:40,600
Speaker 1: on the suitcases, and a lot of people are asking

702
00:35:41,000 --> 00:35:43,840
Speaker 1: are these suitcases worth investing in? And a lot of

703
00:35:43,840 --> 00:35:47,520
Speaker 1: the reviews will mixed, so many people complain that they're flimsy,

704
00:35:47,600 --> 00:35:50,640
Speaker 1: whilst others said that they swear by them, and some

705
00:35:50,719 --> 00:35:53,759
Speaker 1: said that the whole appeal of remoe is that they

706
00:35:53,800 --> 00:35:57,040
Speaker 1: have to be banged up, because if they're all banged up,

707
00:35:57,080 --> 00:35:59,880
Speaker 1: it shows that you're well traveled, and that the scratches

708
00:36:00,080 --> 00:36:03,200
Speaker 1: pretty much seen as a status symbol. I actually remember

709
00:36:03,320 --> 00:36:05,680
Speaker 1: when we traveled to Sydney at the start of the year.

710
00:36:06,440 --> 00:36:09,800
Speaker 1: I forgot to borrow my mum and dad's suitcase because

711
00:36:09,920 --> 00:36:12,000
Speaker 1: I've got like little carry on bags and stuff, but

712
00:36:12,040 --> 00:36:16,160
Speaker 1: I don't actually own a big suitcase anymore. And Dale

713
00:36:16,160 --> 00:36:18,120
Speaker 1: and I were so disorganized that Dale was like, Dolorry,

714
00:36:18,160 --> 00:36:19,960
Speaker 1: I've got a suitcase in the shed, but it's got

715
00:36:19,960 --> 00:36:22,480
Speaker 1: all of my motorbike gear and it like pads and helmets,

716
00:36:22,480 --> 00:36:23,799
Speaker 1: and I was like, okay, well we'll just use that.

717
00:36:24,360 --> 00:36:28,640
Speaker 1: He brought it inside. It was so banged up. It

718
00:36:28,760 --> 00:36:31,959
Speaker 1: was dusty. They looked like the zips were broken. I

719
00:36:32,040 --> 00:36:34,839
Speaker 1: was embarrassed to get it off the conveyor belt like

720
00:36:34,920 --> 00:36:37,320
Speaker 1: it was just it looked like we were these darrows.

721
00:36:37,480 --> 00:36:40,840
Speaker 1: How you should have been quite proud, proud because it

722
00:36:40,880 --> 00:36:44,360
Speaker 1: looks like you're well traveled and well cultured. I've actually

723
00:36:44,440 --> 00:36:48,040
Speaker 1: said today when never traveling with that bag again. Well,

724
00:36:48,160 --> 00:36:49,719
Speaker 1: on that note, I think that is all we have

725
00:36:49,800 --> 00:36:52,080
Speaker 1: time for today. Thank you so much for joining us

726
00:36:52,080 --> 00:36:54,719
Speaker 1: for this episode. If you have enjoyed it, could you

727
00:36:54,840 --> 00:36:57,279
Speaker 1: please leave us a five star review as it really

728
00:36:57,280 --> 00:36:59,440
Speaker 1: helps us out. And thank you so much to everyone

729
00:36:59,719 --> 00:37:02,080
Speaker 1: who has left us a nice review. It honestly makes

730
00:37:02,120 --> 00:37:04,759
Speaker 1: my week. Yeah, we got some really nice reviews after

731
00:37:04,840 --> 00:37:07,840
Speaker 1: our subscriber episode where we opened up about the pressures

732
00:37:07,840 --> 00:37:10,239
Speaker 1: of having the podcast. I felt bad when I was

733
00:37:10,280 --> 00:37:11,920
Speaker 1: listening to it back because I was like, oh god,

734
00:37:11,960 --> 00:37:13,600
Speaker 1: I hope so feel I don't sound like we're having

735
00:37:13,800 --> 00:37:16,279
Speaker 1: a pity party for ourselves. I asked you to send

736
00:37:16,280 --> 00:37:18,520
Speaker 1: it to me because we recorded it and you edited it,

737
00:37:18,560 --> 00:37:20,319
Speaker 1: and I hadn't listened to it in two weeks because

738
00:37:20,320 --> 00:37:22,120
Speaker 1: we did record it early, and I was like, fuck,

739
00:37:22,160 --> 00:37:24,560
Speaker 1: what'd we say? It was like word vomit. But don't know,

740
00:37:24,760 --> 00:37:27,080
Speaker 1: we're having a counseling session with each other. Don't worry.

741
00:37:27,080 --> 00:37:28,879
Speaker 1: We're still going to be releasing three episodes a week.

742
00:37:28,880 --> 00:37:31,600
Speaker 1: I know that was someone's fear, but we're just going

743
00:37:31,680 --> 00:37:34,839
Speaker 1: to be better organized. About it. On that note, thank

744
00:37:34,840 --> 00:37:37,080
Speaker 1: you so much again for joining us. This episode was

745
00:37:37,120 --> 00:37:39,920
Speaker 1: recorded on the traditional land of the Ghana people of

746
00:37:39,960 --> 00:37:42,680
Speaker 1: the Adelaide Planes. We pay respect to Elder's past and

747
00:37:42,760 --> 00:38:03,040
Speaker 1: present const have the man standing tables