WEBVTT - Creating and building a personal brand 🚀 0:00:00.160 --> 0:00:03.160 I would like to acknowledge the traditional owners of the 0:00:03.279 --> 0:00:06.560 land on which this episode is being recorded, the Coomboo 0:00:06.680 --> 0:00:10.520 Marry people. We pay our respects to elders past, present 0:00:10.600 --> 0:00:14.319 and emerging and extend that respect to all Aboriginal and 0:00:14.360 --> 0:00:22.720 Torres Strait Islander peoples. Today I'm your host, Georgie Stevenson, 0:00:22.840 --> 0:00:30.280 and this is the Rise and Conquer Podcast. This is 0:00:30.280 --> 0:00:33.840 the podcast where we chap mindset, self development and becoming 0:00:34.000 --> 0:00:37.199 your higher self mix soon with a lot of laughs, 0:00:37.280 --> 0:00:40.400 plus behind the scenes of my life running two businesses 0:00:40.479 --> 0:00:43.879 and being among Think of us as the perfect combo 0:00:43.960 --> 0:00:47.519 of brunch with your besties mixed with self development. No 0:00:47.600 --> 0:00:49.879 matter where you are in your journey, We're here to 0:00:49.960 --> 0:00:53.840 help you be curious, pull yourself out, and embrace radical 0:00:54.000 --> 0:00:58.040 self awareness. If you're ready to get into the. 0:00:58.080 --> 0:01:01.000 Driver's seat of your own life and stop letting life 0:01:01.080 --> 0:01:12.520 pass you by, then you're in the right place. Hi, everybody, 0:01:12.680 --> 0:01:15.400 Happy Tuesday, and welcome back to the potty. 0:01:15.520 --> 0:01:16.200 Today we were. 0:01:16.200 --> 0:01:20.959 Chatting about all things personal brand If you know me, 0:01:21.440 --> 0:01:24.640 you know I love personal branding. It's changed my life, 0:01:24.920 --> 0:01:28.959 something I do on the daily, and it's funny because 0:01:29.120 --> 0:01:31.560 I've never done an episode about it, and you know, 0:01:31.800 --> 0:01:34.080 I feel like this is the one thing that I 0:01:34.200 --> 0:01:37.119 truly can say I do well at. 0:01:37.840 --> 0:01:41.399 Oh stop, you do well? It's so much well. I 0:01:41.560 --> 0:01:43.000 you're very good at this though. 0:01:42.880 --> 0:01:44.679 Thank you, I was saying to a Tia, I've just 0:01:44.720 --> 0:01:48.400 never thought to do an episode about it because personal 0:01:48.440 --> 0:01:51.640 brand to me, doesn't feel like a strategy. It doesn't 0:01:51.720 --> 0:01:55.480 feel like something I think about and then do. It's 0:01:55.600 --> 0:01:59.720 just something I have embodied. Yeah, so I had to 0:01:59.760 --> 0:02:02.000 read really kind of think about it and break it 0:02:02.040 --> 0:02:05.640 down and strategize it for you, which we do in 0:02:05.680 --> 0:02:10.040 this episode. And you know, I feel like now more 0:02:10.040 --> 0:02:12.720 than ever, it's so important to be clear on just 0:02:12.800 --> 0:02:15.840 who you are and what your personal brand is, because 0:02:16.240 --> 0:02:17.240 it's so necessary. 0:02:17.280 --> 0:02:17.799 If you're a. 0:02:17.760 --> 0:02:21.480 Business owner, if you're you know, a career galley, you know, 0:02:21.600 --> 0:02:24.519 you have things you want to put out into the world, 0:02:24.560 --> 0:02:26.840 you want to stand out. And I just take you 0:02:26.880 --> 0:02:30.320 through some of my top tips and things to consider 0:02:30.600 --> 0:02:35.359 when thinking about and refining your personal brand. And honestly, 0:02:35.400 --> 0:02:37.800 this is a great segue because one of my tips 0:02:37.960 --> 0:02:42.240 is to look at an alternative ways to connect with 0:02:42.320 --> 0:02:42.959 your audience. 0:02:43.040 --> 0:02:43.799 And something I. 0:02:43.760 --> 0:02:50.480 Suggest in this episode is starting a podcast just so happens. 0:02:52.360 --> 0:02:58.880 I literally hate us, So, guys, it just so happens 0:02:58.919 --> 0:03:02.280 that we launch our brand new course Find your Voice 0:03:02.760 --> 0:03:06.600 today actually, and if you're listening in real time, it's 0:03:06.800 --> 0:03:10.520 just all about starting and scale scaling your podcast. You 0:03:10.560 --> 0:03:13.040 guys know, starting this podcast was the best thing I 0:03:13.120 --> 0:03:16.040 ever did. It has opened up so many doors. It 0:03:16.080 --> 0:03:19.960 has strengthened my brand, It has given me this beautiful 0:03:20.000 --> 0:03:25.360 community to connect with. It's such a beautiful channel for 0:03:25.720 --> 0:03:30.160 you know, my businesses, for my personal brand, and I 0:03:30.200 --> 0:03:33.440 personally just love talking and I love connecting with people, 0:03:33.520 --> 0:03:36.040 and it's how you can do it. And yeah, just 0:03:36.080 --> 0:03:38.920 in such an incredible way. So obviously I'm all about 0:03:38.920 --> 0:03:42.560 the podcast, and so we just wanted to, you know, 0:03:42.680 --> 0:03:45.520 spill the beans and give you all the secrets. So 0:03:45.960 --> 0:03:48.320 we'll pop the link in the show notes a tear. 0:03:48.400 --> 0:03:52.000 What's your favorite thing about the course? Oh, just that 0:03:52.120 --> 0:03:54.400 we didn't hold back at all. We really didn't know. 0:03:54.560 --> 0:03:55.440 We're like, here's. 0:03:55.200 --> 0:03:58.560 Everything, literally everything, and I think, go be your top y, 0:03:59.200 --> 0:04:03.080 go be it. Especially with podcasting, it can seem like 0:04:03.120 --> 0:04:05.440 a bit more of an elusive industry because it's not 0:04:05.560 --> 0:04:08.640 as clear cut on how to get it and started, and. 0:04:08.640 --> 0:04:09.800 It's not really transparent. 0:04:09.960 --> 0:04:13.000 Yeah, and we are very transparent, and I think it's 0:04:13.080 --> 0:04:15.160 very beneficial to have that transparency. 0:04:15.560 --> 0:04:16.400 Yes, definitely. 0:04:16.760 --> 0:04:20.680 And guys, the course it has modules, it has very 0:04:20.760 --> 0:04:23.719 We try to make the training videos really short, sharp 0:04:23.800 --> 0:04:26.719 to the point. And the training videos aren't just by me. 0:04:27.080 --> 0:04:30.720 There are by the amazing Jamie and a tr of course, 0:04:30.880 --> 0:04:33.240 because they're the podcast salleies. They know all the things. 0:04:33.560 --> 0:04:35.440 There's stuff in the podcast that I'm like, this is 0:04:35.480 --> 0:04:37.240 not my fortepe, Like. 0:04:37.200 --> 0:04:37.880 I don't even know. 0:04:38.560 --> 0:04:41.000 I wouldn't even actually know how to edit the episode. 0:04:41.080 --> 0:04:45.800 So you guys can show them. So we literally tell 0:04:45.839 --> 0:04:48.440 you everything. It is your one stop shop for starting 0:04:48.480 --> 0:04:51.720 your own podcast, so go and check it out. But 0:04:51.760 --> 0:04:53.400 before we get into the show a tier, do you 0:04:53.400 --> 0:04:54.880 have a weekly recommendation? 0:04:55.240 --> 0:04:57.240 I do. It's a song. 0:04:57.760 --> 0:04:59.600 I'll pop the link in the show notes because I 0:04:59.640 --> 0:05:02.680 think I'm and a butcher this name, but I believe 0:05:02.720 --> 0:05:08.200 it's pronounced Pismore Senisa by an artist called Yeahmen. 0:05:08.760 --> 0:05:12.440 Yeahmen, And it's just like the most. 0:05:13.320 --> 0:05:16.320 I actually shazammed it while Nikola was doing her breath work, 0:05:16.400 --> 0:05:19.159 so it's one of the songs from her breathwork, and. 0:05:19.560 --> 0:05:22.520 I literally forgot about Shazam put a throwback. 0:05:23.480 --> 0:05:28.640 It's like my little secret there always Jazam things. But 0:05:28.880 --> 0:05:32.400 it is just the most relaxing but activating song ever. 0:05:32.960 --> 0:05:35.040 Like i just listened to it and I feel so good, 0:05:35.240 --> 0:05:37.360 and I've been listening to it in the morning on 0:05:37.440 --> 0:05:41.640 my drive to work, and the playlist that Spotify generates 0:05:41.760 --> 0:05:43.919 after that song is also just amazing. 0:05:44.080 --> 0:05:45.680 So do you share it with me right now? 0:05:45.839 --> 0:05:51.479 Yeah, as I give them my recommendation, what is your recommendation? Well, 0:05:52.080 --> 0:05:57.120 great segue. My recommendation is breathwork. Guys, if you've never 0:05:57.240 --> 0:06:01.839 tried breath work, it's it's something really incredible. I to 0:06:01.920 --> 0:06:04.599 be completely honest, I'm more of a meditator and Tim 0:06:04.680 --> 0:06:08.080 was more of the breath work person. And I've kind 0:06:08.080 --> 0:06:10.080 of gone in and out, like I'll do random breath 0:06:10.120 --> 0:06:13.560 works and then I'll kind of fall off again. And 0:06:14.600 --> 0:06:17.040 like on the weekend when Nikola did her breath work, 0:06:17.360 --> 0:06:19.240 I wasn't even doing it because we just wanted to 0:06:19.240 --> 0:06:21.920 make sure we, you know, were there for the people 0:06:21.960 --> 0:06:26.760 doing it. But I had full body shivers, like the 0:06:26.800 --> 0:06:29.640 words she was saying, how she was saying to breathe 0:06:29.680 --> 0:06:33.039 and everything full body shivers and it actually got me 0:06:33.160 --> 0:06:35.400 to get back into breath work. So I've been doing 0:06:35.600 --> 0:06:39.040 I've actually been doing some breath works just through YouTube, 0:06:39.080 --> 0:06:42.200 but I booked in to do a personal breath work 0:06:42.240 --> 0:06:45.960 with Nikola just She's incredible and I highly suggest if 0:06:46.000 --> 0:06:49.120 you want to start with breath work because she's predominantly 0:06:49.360 --> 0:06:52.279 four females. I would go and check out her page 0:06:52.640 --> 0:06:54.960 because she does a lot of like just like random 0:06:55.040 --> 0:06:57.839 zoom breath works with you know, a whole group of people, 0:06:57.839 --> 0:07:01.880 and it's really affordable and except so go check her 0:07:02.040 --> 0:07:05.240 page because we're all obsessed with her and it was 0:07:05.279 --> 0:07:08.200 just such a great reminder and yeah, we'll make sure 0:07:08.200 --> 0:07:12.120 we link her Instagram here. But yeah, I've been I've 0:07:12.120 --> 0:07:16.440 been leaning back into breath work and definitely recommend. But 0:07:16.520 --> 0:07:21.800 let's get into the episode. 0:07:22.480 --> 0:07:25.400 We're talking about the juicy stuff today, the juicy stuff. 0:07:25.480 --> 0:07:28.600 It's so funny to you. I was literally thinking, like, 0:07:28.640 --> 0:07:31.119 why have we never done an episode on personal brand? 0:07:31.280 --> 0:07:35.120 I know this is probably one of my greatest strengths. 0:07:36.520 --> 0:07:41.040 I think for me, personal brand has always come so 0:07:41.680 --> 0:07:45.560 naturally that I've never thought of it as a strategy. Yeah, 0:07:45.760 --> 0:07:48.680 as even something as a marketing tool as even something 0:07:49.080 --> 0:07:53.520 to talk about, because for me, my personal brand is 0:07:53.640 --> 0:07:57.040 just me as a person. So it doesn't feel calculated, 0:07:57.160 --> 0:07:59.760 it doesn't feel like something I have to think about 0:08:00.160 --> 0:08:00.760 make up. 0:08:01.120 --> 0:08:02.120 It just is. 0:08:02.760 --> 0:08:05.720 I think it's also because you're so clear on who 0:08:05.760 --> 0:08:08.480 you are and what your values are that nothing's a 0:08:08.560 --> 0:08:10.920 question when it comes to that, whereas for a lot 0:08:11.000 --> 0:08:13.040 of other people who may not be as clear on 0:08:13.120 --> 0:08:16.040 that yet may need help or guidance defining like what 0:08:16.080 --> 0:08:18.280 your values are and what you stand for and all 0:08:18.280 --> 0:08:19.160 that sort of stuff. 0:08:19.720 --> 0:08:22.920 So true and have thought about that. So I think 0:08:23.040 --> 0:08:29.360 like the definition of a personal brand is basically and 0:08:29.440 --> 0:08:32.640 in this day and age, it's like a personal brand 0:08:32.880 --> 0:08:38.680 is just basically a brand that has a personality behind 0:08:38.720 --> 0:08:41.720 it that you know, like and trust. And I think 0:08:41.760 --> 0:08:44.840 I'm saying in a previous episode of this is why 0:08:45.400 --> 0:08:49.359 small businesses are blowing up on like TikTok or Instagram 0:08:49.800 --> 0:08:53.640 or even if you think of the concept of naked Harvest, like, yeah, 0:08:53.679 --> 0:08:58.160 ten years ago, you couldn't be this like random person 0:08:58.320 --> 0:09:00.960 and just create a random brand. It's not random, but 0:09:01.040 --> 0:09:04.880 like you couldn't just like create something randomly and it 0:09:04.920 --> 0:09:08.839 get traction through social media like that, it wasn't even 0:09:08.840 --> 0:09:10.880 a thing. So I think even the concept of a 0:09:10.880 --> 0:09:18.200 personal brand is so new and so exciting. Yeah, but basically, 0:09:18.320 --> 0:09:20.800 a personal brand is just a brand that is very 0:09:21.000 --> 0:09:26.400 led by a personality or a person And it's funny 0:09:26.440 --> 0:09:30.080 because I didn't realize that I had created a personal 0:09:30.160 --> 0:09:34.000 brand because again, you know, both my businesses are launch 0:09:34.080 --> 0:09:37.320 off to the back of my personal brand that you know, 0:09:37.480 --> 0:09:40.360 let's just call it Georgie Stimson brand, and it's me 0:09:40.760 --> 0:09:43.959 just being me and being very strong in who I 0:09:44.040 --> 0:09:48.599 am and what I stand for. And then people decide 0:09:48.840 --> 0:09:51.840 if they are into that personal brand or not, and 0:09:51.880 --> 0:09:55.800 then you know, that's how you are able to you know, 0:09:55.960 --> 0:10:00.040 sell or leverage off your audience. And I simply I 0:10:00.120 --> 0:10:02.400 think that's what a personal brand would be defined as. 0:10:02.400 --> 0:10:03.200 Would you agree? 0:10:03.559 --> 0:10:04.240 I agree? 0:10:04.320 --> 0:10:06.480 And I also think and I don't know if this 0:10:06.640 --> 0:10:09.880 is like a bit me looking a bit into the 0:10:09.880 --> 0:10:13.000 matrix kind of thing, but I think everyone has a 0:10:13.000 --> 0:10:16.520 personal brand, whether you have one hundred thousand followers on 0:10:16.559 --> 0:10:20.560 Instagram or a thousand followers on Instagram or whatever it is. 0:10:20.720 --> 0:10:24.199 I think how you show up is your personal brand, 0:10:24.520 --> 0:10:27.440 and especially in this day and age where you see 0:10:27.720 --> 0:10:31.920 people getting jobs off TikTok because they've done like heaps 0:10:31.960 --> 0:10:34.600 of I know, there's a girl at Beginning Briutique. He's 0:10:34.600 --> 0:10:37.040 got a job at Beginning Boutique because she made a 0:10:37.080 --> 0:10:39.000 heap of TikTok's Ivy Ivy. 0:10:39.080 --> 0:10:39.920 Yeah love ivy. 0:10:40.040 --> 0:10:44.679 She created. She created a personal brand for herself. And 0:10:44.920 --> 0:10:48.440 it doesn't necessarily matter whether you're like an influencer or not, 0:10:48.640 --> 0:10:51.480 but how you show up and the content you put 0:10:51.520 --> 0:10:55.160 out in the world is your personal brand, whether you realize. 0:10:54.760 --> 0:10:55.160 It or not. 0:10:55.559 --> 0:10:59.040 Yes, And this is why I think, Yeah, understanding this 0:10:59.280 --> 0:11:05.720 and really leaning into this is so important because I 0:11:05.760 --> 0:11:10.120 personally don't buy off brands unless they have some sort 0:11:10.200 --> 0:11:14.120 of personal story or personal backing that I believe in. 0:11:14.240 --> 0:11:17.120 It's just like a tear how you bought nudsticks because 0:11:17.120 --> 0:11:22.679 of Sophia, Yeah, you know, like it's say, we all 0:11:22.720 --> 0:11:26.040 do it, and it's because we, you know, buy into 0:11:26.120 --> 0:11:29.040 whatever we want to buy into. And I just think 0:11:29.280 --> 0:11:32.720 it's it's such a simple concept that you can really 0:11:33.000 --> 0:11:36.240 leverage off. And it's as simple as just being you. Yeah, 0:11:36.280 --> 0:11:37.280 so why wouldn't you? 0:11:37.720 --> 0:11:38.720 Yeah, so true. 0:11:38.960 --> 0:11:41.960 So let's kind of go to personal brands. So The 0:11:42.000 --> 0:11:47.240 way that I personal brand myself is obviously through my Instagram, TikTok, 0:11:47.600 --> 0:11:49.120 this podcast. 0:11:49.120 --> 0:11:51.600 I think other avenues other people might be looking at 0:11:51.640 --> 0:11:54.760 as things like linked in. Yes, that's a really strong one. 0:11:54.800 --> 0:11:59.000 If you're like big on career for personal brand, YouTube 0:12:00.280 --> 0:12:04.079 newsletter if you have one or write one, or blogs 0:12:04.160 --> 0:12:04.760 that sort of. 0:12:04.720 --> 0:12:10.920 Thing, yep, website blogs and yeah, I just personally think 0:12:11.440 --> 0:12:16.280 if you want to, it doesn't matter what career you 0:12:16.320 --> 0:12:19.840 want or what business or anything like that, you should 0:12:19.880 --> 0:12:20.720 have a personal brand. 0:12:20.880 --> 0:12:21.480 Absolutely. 0:12:21.559 --> 0:12:23.680 There's just like no doubts in my mind that that's 0:12:23.720 --> 0:12:26.720 something that you should have and encapsulate. 0:12:26.880 --> 0:12:28.280 I think, especially. 0:12:28.840 --> 0:12:31.800 Even more self it's not the norm in your industry, 0:12:31.840 --> 0:12:34.520 because that's how you'll stand out and that's how you'll 0:12:34.559 --> 0:12:36.400 attract incredible opportunities. 0:12:37.760 --> 0:12:37.960 You know. 0:12:38.000 --> 0:12:41.040 What I love is like just finding rogue shit on TikTok. 0:12:41.200 --> 0:12:41.840 Yeah that. 0:12:43.320 --> 0:12:45.760 This is going off on like a random tangent, But 0:12:45.880 --> 0:12:49.760 I found this TikTok and it's like this mum and 0:12:49.800 --> 0:12:51.760 it's like I'm getting fed a lot of like mum 0:12:51.880 --> 0:12:56.040 content because of I am a mum. And it's this 0:12:56.120 --> 0:13:00.400 woman and she fully just takes the piss and most 0:13:00.480 --> 0:13:03.840 like she's just really negative about motherhood and about her 0:13:03.920 --> 0:13:07.199 husband and about her kids. But she just completely takes 0:13:07.200 --> 0:13:09.760 the piss and she's like she's putting it on and 0:13:09.800 --> 0:13:12.280 she's obviously got a crude sense of humor and it's 0:13:12.280 --> 0:13:15.760 so funny because she triggers everyone but then they comment, 0:13:16.080 --> 0:13:17.679 but then her videos. 0:13:17.280 --> 0:13:19.240 Blow up because they're commenting. 0:13:19.000 --> 0:13:22.520 Yeah, and so she's got all these flows and all 0:13:22.600 --> 0:13:25.800 the like, I just love looking at people who are 0:13:25.800 --> 0:13:27.959 blowing up on like TikTok or Instagram and you look 0:13:27.960 --> 0:13:31.240 at the comments and it's there's e there's two sides. 0:13:31.360 --> 0:13:33.640 There's people who are obsessed, and I was like, oh 0:13:33.679 --> 0:13:36.560 my god, she's so funny, get the humor blah blah blah. 0:13:36.679 --> 0:13:39.040 Or you've got people who are like this is fun 0:13:39.679 --> 0:13:45.040 like tag and I personally like, I believe what I 0:13:45.120 --> 0:13:50.040 love seeing right now is how authentic people are being 0:13:50.240 --> 0:13:53.520 and leaning into their personal brand. And I feel like 0:13:54.200 --> 0:13:59.120 previously it was way more about being relatable, yeah, and 0:13:59.559 --> 0:14:01.920 it's like you could kind of be yourself, but it 0:14:01.960 --> 0:14:05.080 was more about pleasing other people. And then we've entered 0:14:05.120 --> 0:14:08.960 this new fucking generation where and it's just like, nah, 0:14:09.000 --> 0:14:12.760 completely me even like I like going a bit like 0:14:12.880 --> 0:14:16.400 I'm gonna be extra extra so people can engage with me. 0:14:16.559 --> 0:14:19.320 Yeah, it's even like going green people on purpose. 0:14:19.480 --> 0:14:22.000 Yeah, and but I, oh my god, I kind of 0:14:22.080 --> 0:14:25.760 just love it because if you're not stand if you 0:14:25.760 --> 0:14:30.200 don't stand for something, what's even the point like that? 0:14:30.440 --> 0:14:32.360 I love that that's bold, but it it's like, if 0:14:32.400 --> 0:14:34.760 you're not standing for something, and if I don't go 0:14:34.880 --> 0:14:37.520 to your page and straight away, nor if I like 0:14:37.600 --> 0:14:40.920 you or not, like there's no reason, there's no reason. 0:14:41.000 --> 0:14:44.320 You don't want to be a warded down version of yourself. 0:14:44.360 --> 0:14:47.440 You don't want to be vanilla, you don't want everyone 0:14:47.520 --> 0:14:51.160 to like you. I was literally having this conversation this morning. 0:14:51.200 --> 0:14:53.080 I actually put a little because I do little pet 0:14:53.120 --> 0:14:57.160 put pet talks on my TikTok and I literally was like, 0:14:57.360 --> 0:15:01.320 happy Monday, bitches, stop warding yourself, do stop making like, 0:15:01.400 --> 0:15:05.080 stop thinking everyone has to like you, because if everyone 0:15:05.280 --> 0:15:08.760 likes you, I guarantee you not being authentically yourself. And 0:15:08.760 --> 0:15:11.880 when you're not being authentically yourself, you are not in 0:15:11.960 --> 0:15:14.400 your power. And when you're not in your power, you're 0:15:14.440 --> 0:15:19.280 not attracting your dream life. 0:15:20.160 --> 0:15:21.000 That was amazing. 0:15:21.840 --> 0:15:23.200 Did you like that little flow that. 0:15:23.240 --> 0:15:27.120 Was really good. Wow. 0:15:27.480 --> 0:15:30.240 And so that's why I like it's it's just really 0:15:30.320 --> 0:15:34.640 funny because I had a DM of someone the other 0:15:34.760 --> 0:15:38.280 day and she she was, I don't I'm not actually 0:15:38.320 --> 0:15:40.320 in my dms, but I saw someone like ask a 0:15:40.400 --> 0:15:43.120 question about saying so I jumped in there and she 0:15:43.280 --> 0:15:46.200 said something just about like, oh, she had seen something 0:15:46.240 --> 0:15:48.760 about me, like on the gossip pages, and she like 0:15:49.200 --> 0:15:52.040 couldn't believe that someone had said that about me because 0:15:52.080 --> 0:15:55.280 they're so fucked and keep doing me and blah blah blah. 0:15:55.360 --> 0:15:57.640 And I literally just sent like a laughing emoji back 0:15:57.720 --> 0:16:01.360 and I was just like like thanks for the message, 0:16:01.360 --> 0:16:04.520 but honestly, that shit does not bother me because if 0:16:04.600 --> 0:16:08.960 people are talking about you, and especially if you just 0:16:09.280 --> 0:16:12.520 being authentically yourself and believing in what you believe, and 0:16:12.560 --> 0:16:15.320 then it's like, good, let them talk. There's no shame, 0:16:15.480 --> 0:16:19.400 there's no shame. And it's like I just I personally 0:16:19.960 --> 0:16:26.920 am like if you're not being yourself, that is when 0:16:26.960 --> 0:16:29.520 you get the feelings of doubt. That is when you 0:16:29.560 --> 0:16:33.440 get imposter syndrome. That is when you can't fully show 0:16:33.640 --> 0:16:37.840 up because you don't have any context of who you are. Yeah, 0:16:37.880 --> 0:16:40.080 but it's like at least, if you're being who you 0:16:40.200 --> 0:16:43.160 are and someone doesn't like you, you're like, cool, it's not 0:16:43.240 --> 0:16:46.480 my person. But I believe if you're not being who 0:16:46.520 --> 0:16:49.120 you are and you're trying to be relatable, you're trying 0:16:49.160 --> 0:16:51.640 to be someone you're not, and then someone doesn't like you, 0:16:52.040 --> 0:16:54.760 that's when you get triggered and insecure. And that's when 0:16:54.760 --> 0:16:56.360 you get insecure and you're like, oh my god, I 0:16:56.360 --> 0:16:57.960 don't know who I am. I don't know blah blah. 0:16:58.320 --> 0:17:01.000 But and it's like, so if you just get clear 0:17:01.040 --> 0:17:03.720 and like who you are, what you stand for, what 0:17:03.760 --> 0:17:07.399 you believe in, and you post in that, it's just 0:17:07.480 --> 0:17:11.640 it's it's like whatever, Like I'm surely you know, we 0:17:11.800 --> 0:17:14.840 realize that not everyone can like us or be interested 0:17:14.880 --> 0:17:18.280 in the same things of us. And that's like a 0:17:18.359 --> 0:17:21.960 very even think about that concept. It's very egotistical to 0:17:22.000 --> 0:17:26.520 be like, well, everyone should like me. It's like why 0:17:26.520 --> 0:17:31.200 would everyone like you? Such a random, I don't know concept. 0:17:31.320 --> 0:17:34.080 It's like that quote of you can be the juiciest 0:17:34.080 --> 0:17:36.639 peach on the tree and there's still gonna be someone 0:17:36.680 --> 0:17:40.640 that doesn't like peaches. Yeah, like you cannot impress everyone. 0:17:40.800 --> 0:17:42.520 And you know what I think about all the time. 0:17:43.080 --> 0:17:46.720 Not all the time, but the concept of like you know, 0:17:46.800 --> 0:17:50.280 my Instagram and my page, it's like you don't have 0:17:50.359 --> 0:17:53.320 to follow me. Yeah, there's a follow button and then 0:17:53.400 --> 0:17:55.679 unfollow button, and I wouldn't be in your feed. So 0:17:55.720 --> 0:17:58.119 it's like if I'm literally fucking you off that much 0:17:58.160 --> 0:18:00.200 and you're still following me and I'm still true. 0:18:00.280 --> 0:18:02.000 You, it's like it's your fault. 0:18:02.160 --> 0:18:06.600 Take some responsibility, babe, do you know what I mean? 0:18:06.640 --> 0:18:09.520 Like you actually have so much responsibility, so you need 0:18:09.560 --> 0:18:13.760 to cultivate and take some responsibility. And it's all good. 0:18:13.880 --> 0:18:15.960 It's it's not going to be a big thing. And 0:18:16.000 --> 0:18:19.080 that's even like for example, you know, going back to 0:18:19.160 --> 0:18:23.320 like personal brands and my businesses is like you like 0:18:23.560 --> 0:18:27.800 n H. If you know what n H is, you 0:18:27.880 --> 0:18:30.239 know who we are, you know who the customer is, 0:18:30.320 --> 0:18:32.800 you know who we stand for, and you know if 0:18:32.800 --> 0:18:35.919 you want to be in the n H col or not. Yeah, 0:18:35.960 --> 0:18:40.040 And I think that is so important because people love 0:18:40.119 --> 0:18:43.200 to know if they identify with you or not exact 0:18:43.280 --> 0:18:46.719 same as me and my personal brand, Like you you 0:18:46.800 --> 0:18:50.080 know that it's like the mum content, you know, it's 0:18:50.080 --> 0:18:52.159 the lifestyle content. You know, you're going to get business 0:18:52.160 --> 0:18:54.000 content and you know everything's going to be through a 0:18:54.040 --> 0:18:55.200 fucking manifesting lens. 0:18:55.320 --> 0:18:57.080 Yeah, because that's how I do life exactly. 0:18:57.160 --> 0:18:58.840 So if you're not into it, you're just not going 0:18:58.880 --> 0:19:01.600 to follow me. Yeah, and that's perfect. 0:19:01.960 --> 0:19:02.479 I love that. 0:19:03.000 --> 0:19:04.960 So ask me some questions. 0:19:05.040 --> 0:19:08.080 Yeah, let's maybe what would your sort of top maybe 0:19:08.280 --> 0:19:11.440 five or six tips or things to think about when 0:19:11.520 --> 0:19:13.800 creating a personal brand be I. 0:19:13.760 --> 0:19:17.080 Think you have to first of all, like do a 0:19:17.119 --> 0:19:20.600 bit of bloody soul searching. Yeah, and know who you are, 0:19:20.840 --> 0:19:24.200 what you want to stand for, and you know what 0:19:24.240 --> 0:19:29.080 you're about. And I think that is very important because 0:19:29.160 --> 0:19:32.800 also the personal brand, you're genuinely going to create content 0:19:33.240 --> 0:19:35.679 for this thing. So you've got to believe in it. 0:19:35.680 --> 0:19:37.600 You've got to like want to show up, You've got 0:19:37.680 --> 0:19:39.280 to want to create that content. 0:19:39.560 --> 0:19:40.320 Yeah. 0:19:40.400 --> 0:19:42.960 In saying that, though, I'm going to like contradict myself 0:19:43.040 --> 0:19:47.240 right now and say, if you're not completely clear, it's 0:19:47.320 --> 0:19:50.280 not a big deal. You actually get to be human 0:19:50.400 --> 0:19:51.600 and you get to experiment. 0:19:51.880 --> 0:19:52.320 Yeah. 0:19:52.359 --> 0:19:54.639 So even if you look at my journey, is I 0:19:54.800 --> 0:19:58.000 started in the fitness and health space, and obviously I 0:19:58.160 --> 0:20:02.160 then progressed and creative fitness and health business Naked Harvest. 0:20:02.560 --> 0:20:05.120 But I then progressed more and I created a self 0:20:05.160 --> 0:20:08.639 development business, and then I progressed more and I became 0:20:08.720 --> 0:20:12.800 a mum. And even I probably think my personal page, 0:20:12.880 --> 0:20:15.359 you get way more self development than you do health, 0:20:15.680 --> 0:20:18.399 because that's more of an interest to me. But just 0:20:18.480 --> 0:20:20.720 because I have a health and fitness business, I'm not 0:20:20.800 --> 0:20:23.679 going to keep because like I used to do workout 0:20:23.760 --> 0:20:26.640 videos and I don't anymore because I'm just not interested 0:20:26.840 --> 0:20:29.560 and it's not my whole life and that just doesn't 0:20:29.600 --> 0:20:30.920 feel authentic to me anymore. 0:20:31.080 --> 0:20:32.040 Yeah, So it's like. 0:20:32.080 --> 0:20:35.000 Imagine if still now to this day, I was creating 0:20:35.400 --> 0:20:37.640 workout videos because I always had. 0:20:38.000 --> 0:20:39.720 Yeah, that's so true. 0:20:39.840 --> 0:20:42.720 Even think of that evolution. So I really think it's 0:20:42.720 --> 0:20:46.680 like you can't get it wrong. It's like, follow your intuition, 0:20:47.040 --> 0:20:49.679 follow what feels good, try content out. 0:20:49.960 --> 0:20:52.119 Like also, don't feel like you need to stick to 0:20:52.119 --> 0:20:53.960 the boxes you chose in the first place. 0:20:54.280 --> 0:20:57.960 No, my content has evolved so much how I put 0:20:57.960 --> 0:21:00.520 content out, how I make content, what I talk about, 0:21:01.000 --> 0:21:04.520 and I personally think my audience loves that because they're 0:21:04.560 --> 0:21:08.600 evolving too. I'm actually giving them permission to evolve because 0:21:08.600 --> 0:21:10.600 I'm like, hey, I'm not the same person and they're. 0:21:10.359 --> 0:21:13.000 Like cool, it's not feeling like old or stale. 0:21:13.480 --> 0:21:17.280 Yeah, And that's what I think personal brands can go 0:21:17.440 --> 0:21:20.880 so wrong is when it's like you you do, don't 0:21:20.880 --> 0:21:22.680 see the page for five years and you come back 0:21:22.720 --> 0:21:25.639 and they're literally talking in the exact same things and 0:21:25.680 --> 0:21:29.600 you're like, oh, you're so stuck in your ego of 0:21:29.760 --> 0:21:33.080 this is my identity, and it's just it's not even 0:21:33.119 --> 0:21:37.920 the personal experience, like sorry, it's the human experience to evolve. 0:21:38.480 --> 0:21:42.000