Speaker 1: I would like to acknowledge the traditional owners of the
Speaker 1: land on which this episode is being recorded, the Coomboo
Speaker 1: Marry people. We pay our respects to elders past, present
Speaker 1: and emerging and extend that respect to all Aboriginal and
Speaker 1: Torres Strait Islander peoples. Today I'm your host, Georgie Stevenson,
Speaker 1: and this is the Rise and Conquer Podcast. This is
Speaker 1: the podcast where we chap mindset, self development and becoming
Speaker 1: your higher self mix soon with a lot of laughs,
Speaker 1: plus behind the scenes of my life running two businesses
Speaker 1: and being among Think of us as the perfect combo
Speaker 1: of brunch with your besties mixed with self development. No
Speaker 1: matter where you are in your journey, We're here to
Speaker 1: help you be curious, pull yourself out, and embrace radical
Speaker 1: self awareness. If you're ready to get into the.
Speaker 2: Driver's seat of your own life and stop letting life
Speaker 2: pass you by, then you're in the right place. Hi, everybody,
Speaker 2: Happy Tuesday, and welcome back to the potty.
Speaker 3: Today we were.
Speaker 1: Chatting about all things personal brand If you know me,
Speaker 1: you know I love personal branding. It's changed my life,
Speaker 1: something I do on the daily, and it's funny because
Speaker 1: I've never done an episode about it, and you know,
Speaker 1: I feel like this is the one thing that I
Speaker 1: truly can say I do well at.
Speaker 4: Oh stop, you do well? It's so much well. I
Speaker 4: you're very good at this though.
Speaker 1: Thank you, I was saying to a Tia, I've just
Speaker 1: never thought to do an episode about it because personal
Speaker 1: brand to me, doesn't feel like a strategy. It doesn't
Speaker 1: feel like something I think about and then do. It's
Speaker 1: just something I have embodied. Yeah, so I had to
Speaker 1: read really kind of think about it and break it
Speaker 1: down and strategize it for you, which we do in
Speaker 1: this episode. And you know, I feel like now more
Speaker 1: than ever, it's so important to be clear on just
Speaker 1: who you are and what your personal brand is, because
Speaker 1: it's so necessary.
Speaker 3: If you're a.
Speaker 1: Business owner, if you're you know, a career galley, you know,
Speaker 1: you have things you want to put out into the world,
Speaker 1: you want to stand out. And I just take you
Speaker 1: through some of my top tips and things to consider
Speaker 1: when thinking about and refining your personal brand. And honestly,
Speaker 1: this is a great segue because one of my tips
Speaker 1: is to look at an alternative ways to connect with
Speaker 1: your audience.
Speaker 3: And something I.
Speaker 1: Suggest in this episode is starting a podcast just so happens.
Speaker 1: I literally hate us, So, guys, it just so happens
Speaker 1: that we launch our brand new course Find your Voice
Speaker 1: today actually, and if you're listening in real time, it's
Speaker 1: just all about starting and scale scaling your podcast. You
Speaker 1: guys know, starting this podcast was the best thing I
Speaker 1: ever did. It has opened up so many doors. It
Speaker 1: has strengthened my brand, It has given me this beautiful
Speaker 1: community to connect with. It's such a beautiful channel for
Speaker 1: you know, my businesses, for my personal brand, and I
Speaker 1: personally just love talking and I love connecting with people,
Speaker 1: and it's how you can do it. And yeah, just
Speaker 1: in such an incredible way. So obviously I'm all about
Speaker 1: the podcast, and so we just wanted to, you know,
Speaker 1: spill the beans and give you all the secrets. So
Speaker 1: we'll pop the link in the show notes a tear.
Speaker 1: What's your favorite thing about the course? Oh, just that
Speaker 1: we didn't hold back at all. We really didn't know.
Speaker 1: We're like, here's.
Speaker 4: Everything, literally everything, and I think, go be your top y,
Speaker 4: go be it. Especially with podcasting, it can seem like
Speaker 4: a bit more of an elusive industry because it's not
Speaker 4: as clear cut on how to get it and started, and.
Speaker 1: It's not really transparent.
Speaker 4: Yeah, and we are very transparent, and I think it's
Speaker 4: very beneficial to have that transparency.
Speaker 3: Yes, definitely.
Speaker 1: And guys, the course it has modules, it has very
Speaker 1: We try to make the training videos really short, sharp
Speaker 1: to the point. And the training videos aren't just by me.
Speaker 1: There are by the amazing Jamie and a tr of course,
Speaker 1: because they're the podcast salleies. They know all the things.
Speaker 1: There's stuff in the podcast that I'm like, this is
Speaker 1: not my fortepe, Like.
Speaker 3: I don't even know.
Speaker 1: I wouldn't even actually know how to edit the episode.
Speaker 1: So you guys can show them. So we literally tell
Speaker 1: you everything. It is your one stop shop for starting
Speaker 1: your own podcast, so go and check it out. But
Speaker 1: before we get into the show a tier, do you
Speaker 1: have a weekly recommendation?
Speaker 3: I do. It's a song.
Speaker 4: I'll pop the link in the show notes because I
Speaker 4: think I'm and a butcher this name, but I believe
Speaker 4: it's pronounced Pismore Senisa by an artist called Yeahmen.
Speaker 3: Yeahmen, And it's just like the most.
Speaker 4: I actually shazammed it while Nikola was doing her breath work,
Speaker 4: so it's one of the songs from her breathwork, and.
Speaker 1: I literally forgot about Shazam put a throwback.
Speaker 4: It's like my little secret there always Jazam things. But
Speaker 4: it is just the most relaxing but activating song ever.
Speaker 4: Like i just listened to it and I feel so good,
Speaker 4: and I've been listening to it in the morning on
Speaker 4: my drive to work, and the playlist that Spotify generates
Speaker 4: after that song is also just amazing.
Speaker 3: So do you share it with me right now?
Speaker 1: Yeah, as I give them my recommendation, what is your recommendation? Well,
Speaker 1: great segue. My recommendation is breathwork. Guys, if you've never
Speaker 1: tried breath work, it's it's something really incredible. I to
Speaker 1: be completely honest, I'm more of a meditator and Tim
Speaker 1: was more of the breath work person. And I've kind
Speaker 1: of gone in and out, like I'll do random breath
Speaker 1: works and then I'll kind of fall off again. And
Speaker 1: like on the weekend when Nikola did her breath work,
Speaker 1: I wasn't even doing it because we just wanted to
Speaker 1: make sure we, you know, were there for the people
Speaker 1: doing it. But I had full body shivers, like the
Speaker 1: words she was saying, how she was saying to breathe
Speaker 1: and everything full body shivers and it actually got me
Speaker 1: to get back into breath work. So I've been doing
Speaker 1: I've actually been doing some breath works just through YouTube,
Speaker 1: but I booked in to do a personal breath work
Speaker 1: with Nikola just She's incredible and I highly suggest if
Speaker 1: you want to start with breath work because she's predominantly
Speaker 1: four females. I would go and check out her page
Speaker 1: because she does a lot of like just like random
Speaker 1: zoom breath works with you know, a whole group of people,
Speaker 1: and it's really affordable and except so go check her
Speaker 1: page because we're all obsessed with her and it was
Speaker 1: just such a great reminder and yeah, we'll make sure
Speaker 1: we link her Instagram here. But yeah, I've been I've
Speaker 1: been leaning back into breath work and definitely recommend. But
Speaker 1: let's get into the episode.
Speaker 3: We're talking about the juicy stuff today, the juicy stuff.
Speaker 1: It's so funny to you. I was literally thinking, like,
Speaker 1: why have we never done an episode on personal brand?
Speaker 1: I know this is probably one of my greatest strengths.
Speaker 1: I think for me, personal brand has always come so
Speaker 1: naturally that I've never thought of it as a strategy. Yeah,
Speaker 1: as even something as a marketing tool as even something
Speaker 1: to talk about, because for me, my personal brand is
Speaker 1: just me as a person. So it doesn't feel calculated,
Speaker 1: it doesn't feel like something I have to think about
Speaker 1: make up.
Speaker 3: It just is.
Speaker 4: I think it's also because you're so clear on who
Speaker 4: you are and what your values are that nothing's a
Speaker 4: question when it comes to that, whereas for a lot
Speaker 4: of other people who may not be as clear on
Speaker 4: that yet may need help or guidance defining like what
Speaker 4: your values are and what you stand for and all
Speaker 4: that sort of stuff.
Speaker 1: So true and have thought about that. So I think
Speaker 1: like the definition of a personal brand is basically and
Speaker 1: in this day and age, it's like a personal brand
Speaker 1: is just basically a brand that has a personality behind
Speaker 1: it that you know, like and trust. And I think
Speaker 1: I'm saying in a previous episode of this is why
Speaker 1: small businesses are blowing up on like TikTok or Instagram
Speaker 1: or even if you think of the concept of naked Harvest, like, yeah,
Speaker 1: ten years ago, you couldn't be this like random person
Speaker 1: and just create a random brand. It's not random, but
Speaker 1: like you couldn't just like create something randomly and it
Speaker 1: get traction through social media like that, it wasn't even
Speaker 1: a thing. So I think even the concept of a
Speaker 1: personal brand is so new and so exciting. Yeah, but basically,
Speaker 1: a personal brand is just a brand that is very
Speaker 1: led by a personality or a person And it's funny
Speaker 1: because I didn't realize that I had created a personal
Speaker 1: brand because again, you know, both my businesses are launch
Speaker 1: off to the back of my personal brand that you know,
Speaker 1: let's just call it Georgie Stimson brand, and it's me
Speaker 1: just being me and being very strong in who I
Speaker 1: am and what I stand for. And then people decide
Speaker 1: if they are into that personal brand or not, and
Speaker 1: then you know, that's how you are able to you know,
Speaker 1: sell or leverage off your audience. And I simply I
Speaker 1: think that's what a personal brand would be defined as.
Speaker 1: Would you agree?
Speaker 3: I agree?
Speaker 4: And I also think and I don't know if this
Speaker 4: is like a bit me looking a bit into the
Speaker 4: matrix kind of thing, but I think everyone has a
Speaker 4: personal brand, whether you have one hundred thousand followers on
Speaker 4: Instagram or a thousand followers on Instagram or whatever it is.
Speaker 4: I think how you show up is your personal brand,
Speaker 4: and especially in this day and age where you see
Speaker 4: people getting jobs off TikTok because they've done like heaps
Speaker 4: of I know, there's a girl at Beginning Briutique. He's
Speaker 4: got a job at Beginning Boutique because she made a
Speaker 4: heap of TikTok's Ivy Ivy.
Speaker 3: Yeah love ivy.
Speaker 4: She created. She created a personal brand for herself. And
Speaker 4: it doesn't necessarily matter whether you're like an influencer or not,
Speaker 4: but how you show up and the content you put
Speaker 4: out in the world is your personal brand, whether you realize.
Speaker 3: It or not.
Speaker 1: Yes, And this is why I think, Yeah, understanding this
Speaker 1: and really leaning into this is so important because I
Speaker 1: personally don't buy off brands unless they have some sort
Speaker 1: of personal story or personal backing that I believe in.
Speaker 1: It's just like a tear how you bought nudsticks because
Speaker 1: of Sophia, Yeah, you know, like it's say, we all
Speaker 1: do it, and it's because we, you know, buy into
Speaker 1: whatever we want to buy into. And I just think
Speaker 1: it's it's such a simple concept that you can really
Speaker 1: leverage off. And it's as simple as just being you. Yeah,
Speaker 1: so why wouldn't you?
Speaker 3: Yeah, so true.
Speaker 1: So let's kind of go to personal brands. So The
Speaker 1: way that I personal brand myself is obviously through my Instagram, TikTok,
Speaker 1: this podcast.
Speaker 4: I think other avenues other people might be looking at
Speaker 4: as things like linked in. Yes, that's a really strong one.
Speaker 4: If you're like big on career for personal brand, YouTube
Speaker 4: newsletter if you have one or write one, or blogs
Speaker 4: that sort of.
Speaker 1: Thing, yep, website blogs and yeah, I just personally think
Speaker 1: if you want to, it doesn't matter what career you
Speaker 1: want or what business or anything like that, you should
Speaker 1: have a personal brand.
Speaker 3: Absolutely.
Speaker 1: There's just like no doubts in my mind that that's
Speaker 1: something that you should have and encapsulate.
Speaker 3: I think, especially.
Speaker 4: Even more self it's not the norm in your industry,
Speaker 4: because that's how you'll stand out and that's how you'll
Speaker 4: attract incredible opportunities.
Speaker 3: You know.
Speaker 1: What I love is like just finding rogue shit on TikTok.
Speaker 3: Yeah that.
Speaker 1: This is going off on like a random tangent, But
Speaker 1: I found this TikTok and it's like this mum and
Speaker 1: it's like I'm getting fed a lot of like mum
Speaker 1: content because of I am a mum. And it's this
Speaker 1: woman and she fully just takes the piss and most
Speaker 1: like she's just really negative about motherhood and about her
Speaker 1: husband and about her kids. But she just completely takes
Speaker 1: the piss and she's like she's putting it on and
Speaker 1: she's obviously got a crude sense of humor and it's
Speaker 1: so funny because she triggers everyone but then they comment,
Speaker 1: but then her videos.
Speaker 3: Blow up because they're commenting.
Speaker 5: Yeah, and so she's got all these flows and all
Speaker 5: the like, I just love looking at people who are
Speaker 5: blowing up on like TikTok or Instagram and you look
Speaker 5: at the comments and it's there's e there's two sides.
Speaker 1: There's people who are obsessed, and I was like, oh
Speaker 1: my god, she's so funny, get the humor blah blah blah.
Speaker 1: Or you've got people who are like this is fun
Speaker 1: like tag and I personally like, I believe what I
Speaker 1: love seeing right now is how authentic people are being
Speaker 1: and leaning into their personal brand. And I feel like
Speaker 1: previously it was way more about being relatable, yeah, and
Speaker 1: it's like you could kind of be yourself, but it
Speaker 1: was more about pleasing other people. And then we've entered
Speaker 1: this new fucking generation where and it's just like, nah,
Speaker 1: completely me even like I like going a bit like
Speaker 1: I'm gonna be extra extra so people can engage with me.
Speaker 3: Yeah, it's even like going green people on purpose.
Speaker 1: Yeah, and but I, oh my god, I kind of
Speaker 1: just love it because if you're not stand if you
Speaker 1: don't stand for something, what's even the point like that?
Speaker 1: I love that that's bold, but it it's like, if
Speaker 1: you're not standing for something, and if I don't go
Speaker 1: to your page and straight away, nor if I like
Speaker 1: you or not, like there's no reason, there's no reason.
Speaker 1: You don't want to be a warded down version of yourself.
Speaker 1: You don't want to be vanilla, you don't want everyone
Speaker 1: to like you. I was literally having this conversation this morning.
Speaker 1: I actually put a little because I do little pet
Speaker 1: put pet talks on my TikTok and I literally was like,
Speaker 1: happy Monday, bitches, stop warding yourself, do stop making like,
Speaker 1: stop thinking everyone has to like you, because if everyone
Speaker 1: likes you, I guarantee you not being authentically yourself. And
Speaker 1: when you're not being authentically yourself, you are not in
Speaker 1: your power. And when you're not in your power, you're
Speaker 1: not attracting your dream life.
Speaker 3: That was amazing.
Speaker 1: Did you like that little flow that.
Speaker 4: Was really good. Wow.
Speaker 1: And so that's why I like it's it's just really
Speaker 1: funny because I had a DM of someone the other
Speaker 1: day and she she was, I don't I'm not actually
Speaker 1: in my dms, but I saw someone like ask a
Speaker 1: question about saying so I jumped in there and she
Speaker 1: said something just about like, oh, she had seen something
Speaker 1: about me, like on the gossip pages, and she like
Speaker 1: couldn't believe that someone had said that about me because
Speaker 1: they're so fucked and keep doing me and blah blah blah.
Speaker 1: And I literally just sent like a laughing emoji back
Speaker 1: and I was just like like thanks for the message,
Speaker 1: but honestly, that shit does not bother me because if
Speaker 1: people are talking about you, and especially if you just
Speaker 1: being authentically yourself and believing in what you believe, and
Speaker 1: then it's like, good, let them talk. There's no shame,
Speaker 1: there's no shame. And it's like I just I personally
Speaker 1: am like if you're not being yourself, that is when
Speaker 1: you get the feelings of doubt. That is when you
Speaker 1: get imposter syndrome. That is when you can't fully show
Speaker 1: up because you don't have any context of who you are. Yeah,
Speaker 1: but it's like at least, if you're being who you
Speaker 1: are and someone doesn't like you, you're like, cool, it's not
Speaker 1: my person. But I believe if you're not being who
Speaker 1: you are and you're trying to be relatable, you're trying
Speaker 1: to be someone you're not, and then someone doesn't like you,
Speaker 1: that's when you get triggered and insecure. And that's when
Speaker 1: you get insecure and you're like, oh my god, I
Speaker 1: don't know who I am. I don't know blah blah.
Speaker 1: But and it's like, so if you just get clear
Speaker 1: and like who you are, what you stand for, what
Speaker 1: you believe in, and you post in that, it's just
Speaker 1: it's it's like whatever, Like I'm surely you know, we
Speaker 1: realize that not everyone can like us or be interested
Speaker 1: in the same things of us. And that's like a
Speaker 1: very even think about that concept. It's very egotistical to
Speaker 1: be like, well, everyone should like me. It's like why
Speaker 1: would everyone like you? Such a random, I don't know concept.
Speaker 4: It's like that quote of you can be the juiciest
Speaker 4: peach on the tree and there's still gonna be someone
Speaker 4: that doesn't like peaches. Yeah, like you cannot impress everyone.
Speaker 4: And you know what I think about all the time.
Speaker 1: Not all the time, but the concept of like you know,
Speaker 1: my Instagram and my page, it's like you don't have
Speaker 1: to follow me. Yeah, there's a follow button and then
Speaker 1: unfollow button, and I wouldn't be in your feed. So
Speaker 1: it's like if I'm literally fucking you off that much
Speaker 1: and you're still following me and I'm still true.
Speaker 3: You, it's like it's your fault.
Speaker 1: Take some responsibility, babe, do you know what I mean?
Speaker 1: Like you actually have so much responsibility, so you need
Speaker 1: to cultivate and take some responsibility. And it's all good.
Speaker 1: It's it's not going to be a big thing. And
Speaker 1: that's even like for example, you know, going back to
Speaker 1: like personal brands and my businesses is like you like
Speaker 1: n H. If you know what n H is, you
Speaker 1: know who we are, you know who the customer is,
Speaker 1: you know who we stand for, and you know if
Speaker 1: you want to be in the n H col or not. Yeah,
Speaker 1: And I think that is so important because people love
Speaker 1: to know if they identify with you or not exact
Speaker 1: same as me and my personal brand, Like you you
Speaker 1: know that it's like the mum content, you know, it's
Speaker 1: the lifestyle content. You know, you're going to get business
Speaker 1: content and you know everything's going to be through a
Speaker 1: fucking manifesting lens.
Speaker 3: Yeah, because that's how I do life exactly.
Speaker 1: So if you're not into it, you're just not going
Speaker 1: to follow me. Yeah, and that's perfect.
Speaker 3: I love that.
Speaker 1: So ask me some questions.
Speaker 4: Yeah, let's maybe what would your sort of top maybe
Speaker 4: five or six tips or things to think about when
Speaker 4: creating a personal brand be I.
Speaker 1: Think you have to first of all, like do a
Speaker 1: bit of bloody soul searching. Yeah, and know who you are,
Speaker 1: what you want to stand for, and you know what
Speaker 1: you're about. And I think that is very important because
Speaker 1: also the personal brand, you're genuinely going to create content
Speaker 1: for this thing. So you've got to believe in it.
Speaker 1: You've got to like want to show up, You've got
Speaker 1: to want to create that content.
Speaker 3: Yeah.
Speaker 1: In saying that, though, I'm going to like contradict myself
Speaker 1: right now and say, if you're not completely clear, it's
Speaker 1: not a big deal. You actually get to be human
Speaker 1: and you get to experiment.
Speaker 3: Yeah.
Speaker 1: So even if you look at my journey, is I
Speaker 1: started in the fitness and health space, and obviously I
Speaker 1: then progressed and creative fitness and health business Naked Harvest.
Speaker 1: But I then progressed more and I created a self
Speaker 1: development business, and then I progressed more and I became
Speaker 1: a mum. And even I probably think my personal page,
Speaker 1: you get way more self development than you do health,
Speaker 1: because that's more of an interest to me. But just
Speaker 1: because I have a health and fitness business, I'm not
Speaker 1: going to keep because like I used to do workout
Speaker 1: videos and I don't anymore because I'm just not interested
Speaker 1: and it's not my whole life and that just doesn't
Speaker 1: feel authentic to me anymore.
Speaker 3: Yeah, So it's like.
Speaker 1: Imagine if still now to this day, I was creating
Speaker 1: workout videos because I always had.
Speaker 3: Yeah, that's so true.
Speaker 1: Even think of that evolution. So I really think it's
Speaker 1: like you can't get it wrong. It's like, follow your intuition,
Speaker 1: follow what feels good, try content out.
Speaker 4: Like also, don't feel like you need to stick to
Speaker 4: the boxes you chose in the first place.
Speaker 1: No, my content has evolved so much how I put
Speaker 1: content out, how I make content, what I talk about,
Speaker 1: and I personally think my audience loves that because they're
Speaker 1: evolving too. I'm actually giving them permission to evolve because
Speaker 1: I'm like, hey, I'm not the same person and they're.
Speaker 3: Like cool, it's not feeling like old or stale.
Speaker 1: Yeah, And that's what I think personal brands can go
Speaker 1: so wrong is when it's like you you do, don't
Speaker 1: see the page for five years and you come back
Speaker 1: and they're literally talking in the exact same things and
Speaker 1: you're like, oh, you're so stuck in your ego of
Speaker 1: this is my identity, and it's just it's not even
Speaker 1: the personal experience, like sorry, it's the human experience to evolve.
Speaker 1: So make sure you're giving yourself permission to try things
Speaker 1: and evolve. And it's like, for instance, like you might
Speaker 1: start out creating content on Instagram and then you might
Speaker 1: create a podcast, and then you might create a TikTok
Speaker 1: and then you know it doesn't have to be this
Speaker 1: all or nothing. It gets to be like a beautiful journey.
Speaker 3: I love that. What would your next tip be?
Speaker 1: I think another one is like, see, I am really
Speaker 1: big on it's different because like business and personal brand
Speaker 1: is different, and it depends if you're doing the personal
Speaker 1: brand for the business or not. Yeah, but if you're
Speaker 1: just locking into your personal brand, I don't believe you
Speaker 1: should be looking at your target market, because if you're
Speaker 1: creating content.
Speaker 3: You're attracting your market.
Speaker 1: Yeah, Like you create content that feels good to you,
Speaker 1: and then you track to your people that you want
Speaker 1: in your world, rather than going out there and be like, oh,
Speaker 1: I'm going to my target market is this person, So
Speaker 1: I'm going to create content for this person. But for instance,
Speaker 1: if you're a business, that makes sense. Yeah, absolutely, but
Speaker 1: I think you've just got to be very careful there.
Speaker 1: And you can see the difference in that in my
Speaker 1: personal social media compared to my business's social media. Yes,
Speaker 1: and it's very much. You can see an N, H
Speaker 1: and R and C. We know who our target market is,
Speaker 1: we know who our consumer is, and we're creating content
Speaker 1: to cater for that person.
Speaker 3: Yeah.
Speaker 1: But in my personal brand of Georgie Stevenson, we don't
Speaker 1: do that. I'm never looking at metrics. I'm never looking
Speaker 1: at statistics. I'm never looking at things that did well.
Speaker 1: I'm staying in my power and creating authentic content.
Speaker 3: I love that a lot. That's that's actually such a
Speaker 3: good point, and maybe give us three more tips.
Speaker 1: So a big thing with personal brand, I would have
Speaker 1: to say, is sharing your story and realizing that, like,
Speaker 1: never get sick of sharing your story.
Speaker 3: This is a big thing.
Speaker 1: Of the reason why people buy into a personal brand
Speaker 1: is because there's a background, there's you going through a journey.
Speaker 1: And even if you look at the concepts of like
Speaker 1: movies or Netflix series is they're taking you through a journey,
Speaker 1: they're taking you through a story.
Speaker 3: Yeah, And so I just think the.
Speaker 1: More that you can put story content and personal journey content.
Speaker 1: And this is why I'm so big on the podcast
Speaker 1: is because it's actually a form where I can get
Speaker 1: on here and talk for forty minutes and you guys
Speaker 1: can actually hear my journey. We can actually connect on
Speaker 1: a different level compared to a fifteen second reel.
Speaker 3: Yeah.
Speaker 1: So I also create story content on social media, it's
Speaker 1: just in a different way. But honestly, do not underestimate
Speaker 1: story content. Any way that you can tell your story
Speaker 1: is just going to be so beneficial because that's just
Speaker 1: how we connect. And so that's another thing is have
Speaker 1: a look at your journey and sometimes the mundane things
Speaker 1: that you think are just like oh, yeah, that happened,
Speaker 1: you don't actually realize that's a story. It's a journey,
Speaker 1: and it could be helpful to someone else. So let's
Speaker 1: just do some examp of like my stories. So my
Speaker 1: stories that are part of my journey is obviously me
Speaker 1: doing my law degree because I thought I had to
Speaker 1: get like a generic job and not a job I
Speaker 1: enjoy and for six years studying, working more, wasting a
Speaker 1: lot of time energy, been doing it because I thought
Speaker 1: I had to. That's something people resonate with because fucking
Speaker 1: most of us do it. Our tea is nodding her head,
Speaker 1: and that is a huge story that I can go
Speaker 1: back to and people are like, oh, resonate, fill your girl,
Speaker 1: and you're creating connection with the audience. The next story
Speaker 1: is my health and fitness journey. So I went through
Speaker 1: disordered eating, I went through under eating, over exercising, getting
Speaker 1: in a really really bad place with my health and
Speaker 1: having to really go on a healing journey to heal
Speaker 1: my body and get to a place where you know,
Speaker 1: it's not how I look, it's how I feel, and
Speaker 1: my whole worth isn't off how I look. That's all
Speaker 1: so something that people resonate with, and that's a journey
Speaker 1: they go on. The next journey is like me creating
Speaker 1: a business from the ground up. In that being, I
Speaker 1: guess you know, especially as an influencer, it's a big
Speaker 1: difference because just you don't see too many influences creating
Speaker 1: basiness it's like hours do I say this, and also
Speaker 1: creating a business that is very like community driven, purpose driven.
Speaker 1: The why behind Naked Harvests is, you know, such a story,
Speaker 1: you know, my personal development story of coming from a
Speaker 1: family where we had create great communication, but there wasn't
Speaker 1: a lot of like emotional needs, meant emotional intelligence or
Speaker 1: even me being able to feel safe in my emotions.
Speaker 1: And that's why I found personal development. That's why I
Speaker 1: went through a period of seeing a therapist for two
Speaker 1: years to deal with my anxiety and depression. And like,
Speaker 1: you know that story and that's what I mean, is
Speaker 1: like to me, that just feels like my life. But
Speaker 1: there I just said, like seven huge stories that people
Speaker 1: can resonate with. And we all have stories, we all
Speaker 1: go through, you know, journeys, and I think if you
Speaker 1: can really see what you've gone through, and this is
Speaker 1: why this is a random concept, but it's like why
Speaker 1: would we think life just gets to be easy? Like
Speaker 1: truly what we go through is then the reason why
Speaker 1: we make decisions. Yeah, why we choose a different choice,
Speaker 1: why we lean into different things. So it's like really
Speaker 1: looking back on your life and being like what shaped me?
Speaker 1: What actually refined me as a person? Why do I
Speaker 1: make decisions now differently to when I was seventeen? What happened?
Speaker 3: What were the pivotal moments? Yeah?
Speaker 1: And we all have them absolutely, Yeah, and if you
Speaker 1: don't have them, start making them because they're great for
Speaker 1: personal brands.
Speaker 3: Yeah.
Speaker 1: Classic, And so next couple of points I would say, again,
Speaker 1: create valuable content. So it's really got to be this
Speaker 1: balance of, like you know, sharing your story and sharing
Speaker 1: your concepts while balancing either giving entertainment helping other people.
Speaker 1: Like I personally just don't think a personal brand is
Speaker 1: going to survive if you don't have some sort of
Speaker 1: like context or basis of like you actually giving value
Speaker 1: to other people.
Speaker 4: Yeah, And I think that that can come in so
Speaker 4: many ways, like you mentioned, like entertainment. For example, one
Speaker 4: of my favorite people to follow is Amelia Demoldenberg. She
Speaker 4: is like, she calls herself the CEO of Chicken Shop
Speaker 4: Date and she does those YouTube videos with like really
Speaker 4: fais celebrities where they just eat chicken and have like
Speaker 4: a date in a chicken shop, and I know it's
Speaker 4: so random, but it's like love the best thing ever.
Speaker 4: And I wouldn't at face value. You'm not gonna go, oh,
Speaker 4: it's not very valuable. But her value comes in humor
Speaker 4: and comedy, and that is something she consistently puts out
Speaker 4: both on the Chicken shop date Instagram and her personal
Speaker 4: Instagram is like funny, relatable, Oh my gosh, I did
Speaker 4: the most embarrassing thing at the red carpet event today,
Speaker 4: or I can't believe I said this to this person
Speaker 4: kind of thing, and that stuff she puts on her
Speaker 4: personal page.
Speaker 3: I love that.
Speaker 1: Yeah, No, and that's and that's what I mean, is
Speaker 1: like when I say value doesn't have to be educational, Yeah,
Speaker 1: it doesn't have to be self development.
Speaker 3: Like some of my.
Speaker 1: Favorite pages to follow are like just really funny pages.
Speaker 4: Yeah.
Speaker 1: That give me a laugh in saying that, though, I
Speaker 1: am going to contradict you here a Tia and say,
Speaker 1: if you were creating a personal brand for a business, yeah,
Speaker 1: obviously there is going to have to be another layer,
Speaker 1: another layer, like you're not only going to do entertainment,
Speaker 1: whereas if it's just a personal brand and you want
Speaker 1: to be like a journalist. Cool. Sure, but it's like,
Speaker 1: if you're creating a business where you're selling something, you're
Speaker 1: probably going to have quite a few layers. Yeah, And
Speaker 1: even if you just have a personal brand, you're probably
Speaker 1: going to have a few layers. And I think that's
Speaker 1: also what's beautiful about a personal brand is like you
Speaker 1: don't actually have to put yourself in a box. You
Speaker 1: get to try different things and have different layers.
Speaker 4: And I love that you say that because I feel
Speaker 4: like the most common thing people say about brand and
Speaker 4: about especially when it comes to creating a personal brand,
Speaker 4: is find your niche and stick to it. Yes, but
Speaker 4: I love that You're just it's like the complete opposite.
Speaker 4: Just be who you are in every aspect, show every
Speaker 4: part of you, and people will love it.
Speaker 1: I just think gone are the days. Yeah, I think
Speaker 1: that's not the vibe. I'm not. Like I love following
Speaker 1: multi passionate, multi dimensional people, yeah, because I think who
Speaker 1: you want to follow and if they are multi passion
Speaker 1: or not is just like very much a reflection of
Speaker 1: like who you want to be. And it's like, I
Speaker 1: am a multi passionate human, so I would you know,
Speaker 1: I'm obviously going to attract other multi passionate humans. Yeah,
Speaker 1: and amazing for me.
Speaker 3: I love it.
Speaker 1: And I think just the last thing to add is,
Speaker 1: like with personal brand, is don't overthink it. Yeah, don't
Speaker 1: get this is the biggest thing. This is even just
Speaker 1: starting a business or starting anything. People get so in
Speaker 1: the head of like.
Speaker 3: Having an aesthetic.
Speaker 1: I think, yeah, these are my brand colors and this
Speaker 1: is what I'm about, and this what is what I
Speaker 1: must stand for, and they're not ready to pivot and
Speaker 1: change and evolve. And even like look at the concept
Speaker 1: of TikTok even a year ago, like the actual concept
Speaker 1: of TikTok and what doing TikTok has evolved. There used
Speaker 1: to be dance videos and now there's like educational stuff
Speaker 1: and it's like, even if you look at everything around you,
Speaker 1: everything is evolving, everything is changing, And I think it's
Speaker 1: really important not to get in your head about I
Speaker 1: fit in this box and maybe I've got a bit
Speaker 1: of traction. So I'm gonna really keep to this box
Speaker 1: and really trust your evolution. I think I've said this
Speaker 1: on a different podcast, but I really hope, like in
Speaker 1: ten years, if I'm still around, I'll be alive. It
Speaker 1: was bleak. I might be like just off the grid
Speaker 1: or something so burnt out. No, like in ten years,
Speaker 1: I hope you guys see me just doing something not
Speaker 1: completely different, but like you can see I've evolved again. Yeah,
Speaker 1: and you're like, oh my god, that's so cool. I
Speaker 1: remember back in the day I used to watch on
Speaker 1: New Gym, you know, and I just I don't think
Speaker 1: you need to keep yourself in a box. And I
Speaker 1: think it's really funny. I did this whole thing when
Speaker 1: I I really got stuck in the box of when
Speaker 1: I was a law ground and became a lawyer, and
Speaker 1: I remember I felt so much guilt and shame about
Speaker 1: not continuing continuing on to law because I had leant
Speaker 1: into that so much on my YouTube's and Instagram. And
Speaker 1: I remember putting out a video being like, guys, I'm
Speaker 1: not doing law anymore, feeling but honestly feeling like I
Speaker 1: owed my audience this apology evolving and changing. And it's
Speaker 1: funny because I literally laugh at myself now.
Speaker 4: I wonder if we can find that video. It's still
Speaker 4: on my Instagram. Oh my god, it's still there.
Speaker 1: And it's like, I apologize because I wanted to change
Speaker 1: and evolve and that's what like, that's what old social
Speaker 1: media used to be.
Speaker 4: Like it definitely was like I remember especially YouTube with
Speaker 4: like beauty influences and stuff.
Speaker 3: Guys, I've gotta tell you something.
Speaker 1: And it's like gone other days. Like personal brand these
Speaker 1: days is leaning into evolution. And I think when you
Speaker 1: are authentically being yourself and you are fully stepping into
Speaker 1: your purpose and power, like I said, like that is
Speaker 1: when you are so locked into your dream life and
Speaker 1: so locked into compounding and quantum leaping, is you've got
Speaker 1: to trust that evolution and do not get all up
Speaker 1: in your head about things having to be a certain way,
Speaker 1: because trust me to just fuck yourself up. But that
Speaker 1: is On that note, I hope you enjoyed this episode.
Speaker 1: We'll see you in my next time.
Speaker 3: Bye bye.
Speaker 1: Thank you so much for listening to another episode of
Speaker 1: the Rise and Conquer podcast. If you enjoyed it and
Speaker 1: want more, come connect with us on Instagram at Riseinconquer
Speaker 1: dot podcast and join our Facebook discussion group, a Rise
Speaker 1: and Concer podcast community. We're an independent podcast and we
Speaker 1: have a small team, so we do appreciate your time
Speaker 1: and support. If you have a spare moment, a follow
Speaker 1: or subscribe on whatever platform you listen to would be
Speaker 1: so amazing. And look, if you're feeling extra kind, a
Speaker 1: review on Apple Podcasts would be great.