1 00:00:00,160 --> 00:00:03,160 Speaker 1: I would like to acknowledge the traditional owners of the 2 00:00:03,279 --> 00:00:06,560 Speaker 1: land on which this episode is being recorded, the Coomboo 3 00:00:06,680 --> 00:00:10,520 Speaker 1: Marry people. We pay our respects to elders past, present 4 00:00:10,600 --> 00:00:14,319 Speaker 1: and emerging and extend that respect to all Aboriginal and 5 00:00:14,360 --> 00:00:22,720 Speaker 1: Torres Strait Islander peoples. Today I'm your host, Georgie Stevenson, 6 00:00:22,840 --> 00:00:30,280 Speaker 1: and this is the Rise and Conquer Podcast. This is 7 00:00:30,280 --> 00:00:33,840 Speaker 1: the podcast where we chap mindset, self development and becoming 8 00:00:34,000 --> 00:00:37,199 Speaker 1: your higher self mix soon with a lot of laughs, 9 00:00:37,280 --> 00:00:40,400 Speaker 1: plus behind the scenes of my life running two businesses 10 00:00:40,479 --> 00:00:43,879 Speaker 1: and being among Think of us as the perfect combo 11 00:00:43,960 --> 00:00:47,519 Speaker 1: of brunch with your besties mixed with self development. No 12 00:00:47,600 --> 00:00:49,879 Speaker 1: matter where you are in your journey, We're here to 13 00:00:49,960 --> 00:00:53,840 Speaker 1: help you be curious, pull yourself out, and embrace radical 14 00:00:54,000 --> 00:00:58,040 Speaker 1: self awareness. If you're ready to get into the. 15 00:00:58,080 --> 00:01:01,000 Speaker 2: Driver's seat of your own life and stop letting life 16 00:01:01,080 --> 00:01:12,520 Speaker 2: pass you by, then you're in the right place. Hi, everybody, 17 00:01:12,680 --> 00:01:15,400 Speaker 2: Happy Tuesday, and welcome back to the potty. 18 00:01:15,520 --> 00:01:16,200 Speaker 3: Today we were. 19 00:01:16,200 --> 00:01:20,959 Speaker 1: Chatting about all things personal brand If you know me, 20 00:01:21,440 --> 00:01:24,640 Speaker 1: you know I love personal branding. It's changed my life, 21 00:01:24,920 --> 00:01:28,959 Speaker 1: something I do on the daily, and it's funny because 22 00:01:29,120 --> 00:01:31,560 Speaker 1: I've never done an episode about it, and you know, 23 00:01:31,800 --> 00:01:34,080 Speaker 1: I feel like this is the one thing that I 24 00:01:34,200 --> 00:01:37,119 Speaker 1: truly can say I do well at. 25 00:01:37,840 --> 00:01:41,399 Speaker 4: Oh stop, you do well? It's so much well. I 26 00:01:41,560 --> 00:01:43,000 Speaker 4: you're very good at this though. 27 00:01:42,880 --> 00:01:44,679 Speaker 1: Thank you, I was saying to a Tia, I've just 28 00:01:44,720 --> 00:01:48,400 Speaker 1: never thought to do an episode about it because personal 29 00:01:48,440 --> 00:01:51,640 Speaker 1: brand to me, doesn't feel like a strategy. It doesn't 30 00:01:51,720 --> 00:01:55,480 Speaker 1: feel like something I think about and then do. It's 31 00:01:55,600 --> 00:01:59,720 Speaker 1: just something I have embodied. Yeah, so I had to 32 00:01:59,760 --> 00:02:02,000 Speaker 1: read really kind of think about it and break it 33 00:02:02,040 --> 00:02:05,640 Speaker 1: down and strategize it for you, which we do in 34 00:02:05,680 --> 00:02:10,040 Speaker 1: this episode. And you know, I feel like now more 35 00:02:10,040 --> 00:02:12,720 Speaker 1: than ever, it's so important to be clear on just 36 00:02:12,800 --> 00:02:15,840 Speaker 1: who you are and what your personal brand is, because 37 00:02:16,240 --> 00:02:17,240 Speaker 1: it's so necessary. 38 00:02:17,280 --> 00:02:17,799 Speaker 3: If you're a. 39 00:02:17,760 --> 00:02:21,480 Speaker 1: Business owner, if you're you know, a career galley, you know, 40 00:02:21,600 --> 00:02:24,519 Speaker 1: you have things you want to put out into the world, 41 00:02:24,560 --> 00:02:26,840 Speaker 1: you want to stand out. And I just take you 42 00:02:26,880 --> 00:02:30,320 Speaker 1: through some of my top tips and things to consider 43 00:02:30,600 --> 00:02:35,359 Speaker 1: when thinking about and refining your personal brand. And honestly, 44 00:02:35,400 --> 00:02:37,800 Speaker 1: this is a great segue because one of my tips 45 00:02:37,960 --> 00:02:42,240 Speaker 1: is to look at an alternative ways to connect with 46 00:02:42,320 --> 00:02:42,959 Speaker 1: your audience. 47 00:02:43,040 --> 00:02:43,799 Speaker 3: And something I. 48 00:02:43,760 --> 00:02:50,480 Speaker 1: Suggest in this episode is starting a podcast just so happens. 49 00:02:52,360 --> 00:02:58,880 Speaker 1: I literally hate us, So, guys, it just so happens 50 00:02:58,919 --> 00:03:02,280 Speaker 1: that we launch our brand new course Find your Voice 51 00:03:02,760 --> 00:03:06,600 Speaker 1: today actually, and if you're listening in real time, it's 52 00:03:06,800 --> 00:03:10,520 Speaker 1: just all about starting and scale scaling your podcast. You 53 00:03:10,560 --> 00:03:13,040 Speaker 1: guys know, starting this podcast was the best thing I 54 00:03:13,120 --> 00:03:16,040 Speaker 1: ever did. It has opened up so many doors. It 55 00:03:16,080 --> 00:03:19,960 Speaker 1: has strengthened my brand, It has given me this beautiful 56 00:03:20,000 --> 00:03:25,360 Speaker 1: community to connect with. It's such a beautiful channel for 57 00:03:25,720 --> 00:03:30,160 Speaker 1: you know, my businesses, for my personal brand, and I 58 00:03:30,200 --> 00:03:33,440 Speaker 1: personally just love talking and I love connecting with people, 59 00:03:33,520 --> 00:03:36,040 Speaker 1: and it's how you can do it. And yeah, just 60 00:03:36,080 --> 00:03:38,920 Speaker 1: in such an incredible way. So obviously I'm all about 61 00:03:38,920 --> 00:03:42,560 Speaker 1: the podcast, and so we just wanted to, you know, 62 00:03:42,680 --> 00:03:45,520 Speaker 1: spill the beans and give you all the secrets. So 63 00:03:45,960 --> 00:03:48,320 Speaker 1: we'll pop the link in the show notes a tear. 64 00:03:48,400 --> 00:03:52,000 Speaker 1: What's your favorite thing about the course? Oh, just that 65 00:03:52,120 --> 00:03:54,400 Speaker 1: we didn't hold back at all. We really didn't know. 66 00:03:54,560 --> 00:03:55,440 Speaker 1: We're like, here's. 67 00:03:55,200 --> 00:03:58,560 Speaker 4: Everything, literally everything, and I think, go be your top y, 68 00:03:59,200 --> 00:04:03,080 Speaker 4: go be it. Especially with podcasting, it can seem like 69 00:04:03,120 --> 00:04:05,440 Speaker 4: a bit more of an elusive industry because it's not 70 00:04:05,560 --> 00:04:08,640 Speaker 4: as clear cut on how to get it and started, and. 71 00:04:08,640 --> 00:04:09,800 Speaker 1: It's not really transparent. 72 00:04:09,960 --> 00:04:13,000 Speaker 4: Yeah, and we are very transparent, and I think it's 73 00:04:13,080 --> 00:04:15,160 Speaker 4: very beneficial to have that transparency. 74 00:04:15,560 --> 00:04:16,400 Speaker 3: Yes, definitely. 75 00:04:16,760 --> 00:04:20,680 Speaker 1: And guys, the course it has modules, it has very 76 00:04:20,760 --> 00:04:23,719 Speaker 1: We try to make the training videos really short, sharp 77 00:04:23,800 --> 00:04:26,719 Speaker 1: to the point. And the training videos aren't just by me. 78 00:04:27,080 --> 00:04:30,720 Speaker 1: There are by the amazing Jamie and a tr of course, 79 00:04:30,880 --> 00:04:33,240 Speaker 1: because they're the podcast salleies. They know all the things. 80 00:04:33,560 --> 00:04:35,440 Speaker 1: There's stuff in the podcast that I'm like, this is 81 00:04:35,480 --> 00:04:37,240 Speaker 1: not my fortepe, Like. 82 00:04:37,200 --> 00:04:37,880 Speaker 3: I don't even know. 83 00:04:38,560 --> 00:04:41,000 Speaker 1: I wouldn't even actually know how to edit the episode. 84 00:04:41,080 --> 00:04:45,800 Speaker 1: So you guys can show them. So we literally tell 85 00:04:45,839 --> 00:04:48,440 Speaker 1: you everything. It is your one stop shop for starting 86 00:04:48,480 --> 00:04:51,720 Speaker 1: your own podcast, so go and check it out. But 87 00:04:51,760 --> 00:04:53,400 Speaker 1: before we get into the show a tier, do you 88 00:04:53,400 --> 00:04:54,880 Speaker 1: have a weekly recommendation? 89 00:04:55,240 --> 00:04:57,240 Speaker 3: I do. It's a song. 90 00:04:57,760 --> 00:04:59,600 Speaker 4: I'll pop the link in the show notes because I 91 00:04:59,640 --> 00:05:02,680 Speaker 4: think I'm and a butcher this name, but I believe 92 00:05:02,720 --> 00:05:08,200 Speaker 4: it's pronounced Pismore Senisa by an artist called Yeahmen. 93 00:05:08,760 --> 00:05:12,440 Speaker 3: Yeahmen, And it's just like the most. 94 00:05:13,320 --> 00:05:16,320 Speaker 4: I actually shazammed it while Nikola was doing her breath work, 95 00:05:16,400 --> 00:05:19,159 Speaker 4: so it's one of the songs from her breathwork, and. 96 00:05:19,560 --> 00:05:22,520 Speaker 1: I literally forgot about Shazam put a throwback. 97 00:05:23,480 --> 00:05:28,640 Speaker 4: It's like my little secret there always Jazam things. But 98 00:05:28,880 --> 00:05:32,400 Speaker 4: it is just the most relaxing but activating song ever. 99 00:05:32,960 --> 00:05:35,040 Speaker 4: Like i just listened to it and I feel so good, 100 00:05:35,240 --> 00:05:37,360 Speaker 4: and I've been listening to it in the morning on 101 00:05:37,440 --> 00:05:41,640 Speaker 4: my drive to work, and the playlist that Spotify generates 102 00:05:41,760 --> 00:05:43,919 Speaker 4: after that song is also just amazing. 103 00:05:44,080 --> 00:05:45,680 Speaker 3: So do you share it with me right now? 104 00:05:45,839 --> 00:05:51,479 Speaker 1: Yeah, as I give them my recommendation, what is your recommendation? Well, 105 00:05:52,080 --> 00:05:57,120 Speaker 1: great segue. My recommendation is breathwork. Guys, if you've never 106 00:05:57,240 --> 00:06:01,839 Speaker 1: tried breath work, it's it's something really incredible. I to 107 00:06:01,920 --> 00:06:04,599 Speaker 1: be completely honest, I'm more of a meditator and Tim 108 00:06:04,680 --> 00:06:08,080 Speaker 1: was more of the breath work person. And I've kind 109 00:06:08,080 --> 00:06:10,080 Speaker 1: of gone in and out, like I'll do random breath 110 00:06:10,120 --> 00:06:13,560 Speaker 1: works and then I'll kind of fall off again. And 111 00:06:14,600 --> 00:06:17,040 Speaker 1: like on the weekend when Nikola did her breath work, 112 00:06:17,360 --> 00:06:19,240 Speaker 1: I wasn't even doing it because we just wanted to 113 00:06:19,240 --> 00:06:21,920 Speaker 1: make sure we, you know, were there for the people 114 00:06:21,960 --> 00:06:26,760 Speaker 1: doing it. But I had full body shivers, like the 115 00:06:26,800 --> 00:06:29,640 Speaker 1: words she was saying, how she was saying to breathe 116 00:06:29,680 --> 00:06:33,039 Speaker 1: and everything full body shivers and it actually got me 117 00:06:33,160 --> 00:06:35,400 Speaker 1: to get back into breath work. So I've been doing 118 00:06:35,600 --> 00:06:39,040 Speaker 1: I've actually been doing some breath works just through YouTube, 119 00:06:39,080 --> 00:06:42,200 Speaker 1: but I booked in to do a personal breath work 120 00:06:42,240 --> 00:06:45,960 Speaker 1: with Nikola just She's incredible and I highly suggest if 121 00:06:46,000 --> 00:06:49,120 Speaker 1: you want to start with breath work because she's predominantly 122 00:06:49,360 --> 00:06:52,279 Speaker 1: four females. I would go and check out her page 123 00:06:52,640 --> 00:06:54,960 Speaker 1: because she does a lot of like just like random 124 00:06:55,040 --> 00:06:57,839 Speaker 1: zoom breath works with you know, a whole group of people, 125 00:06:57,839 --> 00:07:01,880 Speaker 1: and it's really affordable and except so go check her 126 00:07:02,040 --> 00:07:05,240 Speaker 1: page because we're all obsessed with her and it was 127 00:07:05,279 --> 00:07:08,200 Speaker 1: just such a great reminder and yeah, we'll make sure 128 00:07:08,200 --> 00:07:12,120 Speaker 1: we link her Instagram here. But yeah, I've been I've 129 00:07:12,120 --> 00:07:16,440 Speaker 1: been leaning back into breath work and definitely recommend. But 130 00:07:16,520 --> 00:07:21,800 Speaker 1: let's get into the episode. 131 00:07:22,480 --> 00:07:25,400 Speaker 3: We're talking about the juicy stuff today, the juicy stuff. 132 00:07:25,480 --> 00:07:28,600 Speaker 1: It's so funny to you. I was literally thinking, like, 133 00:07:28,640 --> 00:07:31,119 Speaker 1: why have we never done an episode on personal brand? 134 00:07:31,280 --> 00:07:35,120 Speaker 1: I know this is probably one of my greatest strengths. 135 00:07:36,520 --> 00:07:41,040 Speaker 1: I think for me, personal brand has always come so 136 00:07:41,680 --> 00:07:45,560 Speaker 1: naturally that I've never thought of it as a strategy. Yeah, 137 00:07:45,760 --> 00:07:48,680 Speaker 1: as even something as a marketing tool as even something 138 00:07:49,080 --> 00:07:53,520 Speaker 1: to talk about, because for me, my personal brand is 139 00:07:53,640 --> 00:07:57,040 Speaker 1: just me as a person. So it doesn't feel calculated, 140 00:07:57,160 --> 00:07:59,760 Speaker 1: it doesn't feel like something I have to think about 141 00:08:00,160 --> 00:08:00,760 Speaker 1: make up. 142 00:08:01,120 --> 00:08:02,120 Speaker 3: It just is. 143 00:08:02,760 --> 00:08:05,720 Speaker 4: I think it's also because you're so clear on who 144 00:08:05,760 --> 00:08:08,480 Speaker 4: you are and what your values are that nothing's a 145 00:08:08,560 --> 00:08:10,920 Speaker 4: question when it comes to that, whereas for a lot 146 00:08:11,000 --> 00:08:13,040 Speaker 4: of other people who may not be as clear on 147 00:08:13,120 --> 00:08:16,040 Speaker 4: that yet may need help or guidance defining like what 148 00:08:16,080 --> 00:08:18,280 Speaker 4: your values are and what you stand for and all 149 00:08:18,280 --> 00:08:19,160 Speaker 4: that sort of stuff. 150 00:08:19,720 --> 00:08:22,920 Speaker 1: So true and have thought about that. So I think 151 00:08:23,040 --> 00:08:29,360 Speaker 1: like the definition of a personal brand is basically and 152 00:08:29,440 --> 00:08:32,640 Speaker 1: in this day and age, it's like a personal brand 153 00:08:32,880 --> 00:08:38,680 Speaker 1: is just basically a brand that has a personality behind 154 00:08:38,720 --> 00:08:41,720 Speaker 1: it that you know, like and trust. And I think 155 00:08:41,760 --> 00:08:44,840 Speaker 1: I'm saying in a previous episode of this is why 156 00:08:45,400 --> 00:08:49,359 Speaker 1: small businesses are blowing up on like TikTok or Instagram 157 00:08:49,800 --> 00:08:53,640 Speaker 1: or even if you think of the concept of naked Harvest, like, yeah, 158 00:08:53,679 --> 00:08:58,160 Speaker 1: ten years ago, you couldn't be this like random person 159 00:08:58,320 --> 00:09:00,960 Speaker 1: and just create a random brand. It's not random, but 160 00:09:01,040 --> 00:09:04,880 Speaker 1: like you couldn't just like create something randomly and it 161 00:09:04,920 --> 00:09:08,839 Speaker 1: get traction through social media like that, it wasn't even 162 00:09:08,840 --> 00:09:10,880 Speaker 1: a thing. So I think even the concept of a 163 00:09:10,880 --> 00:09:18,200 Speaker 1: personal brand is so new and so exciting. Yeah, but basically, 164 00:09:18,320 --> 00:09:20,800 Speaker 1: a personal brand is just a brand that is very 165 00:09:21,000 --> 00:09:26,400 Speaker 1: led by a personality or a person And it's funny 166 00:09:26,440 --> 00:09:30,080 Speaker 1: because I didn't realize that I had created a personal 167 00:09:30,160 --> 00:09:34,000 Speaker 1: brand because again, you know, both my businesses are launch 168 00:09:34,080 --> 00:09:37,320 Speaker 1: off to the back of my personal brand that you know, 169 00:09:37,480 --> 00:09:40,360 Speaker 1: let's just call it Georgie Stimson brand, and it's me 170 00:09:40,760 --> 00:09:43,959 Speaker 1: just being me and being very strong in who I 171 00:09:44,040 --> 00:09:48,599 Speaker 1: am and what I stand for. And then people decide 172 00:09:48,840 --> 00:09:51,840 Speaker 1: if they are into that personal brand or not, and 173 00:09:51,880 --> 00:09:55,800 Speaker 1: then you know, that's how you are able to you know, 174 00:09:55,960 --> 00:10:00,040 Speaker 1: sell or leverage off your audience. And I simply I 175 00:10:00,120 --> 00:10:02,400 Speaker 1: think that's what a personal brand would be defined as. 176 00:10:02,400 --> 00:10:03,200 Speaker 1: Would you agree? 177 00:10:03,559 --> 00:10:04,240 Speaker 3: I agree? 178 00:10:04,320 --> 00:10:06,480 Speaker 4: And I also think and I don't know if this 179 00:10:06,640 --> 00:10:09,880 Speaker 4: is like a bit me looking a bit into the 180 00:10:09,880 --> 00:10:13,000 Speaker 4: matrix kind of thing, but I think everyone has a 181 00:10:13,000 --> 00:10:16,520 Speaker 4: personal brand, whether you have one hundred thousand followers on 182 00:10:16,559 --> 00:10:20,560 Speaker 4: Instagram or a thousand followers on Instagram or whatever it is. 183 00:10:20,720 --> 00:10:24,199 Speaker 4: I think how you show up is your personal brand, 184 00:10:24,520 --> 00:10:27,440 Speaker 4: and especially in this day and age where you see 185 00:10:27,720 --> 00:10:31,920 Speaker 4: people getting jobs off TikTok because they've done like heaps 186 00:10:31,960 --> 00:10:34,600 Speaker 4: of I know, there's a girl at Beginning Briutique. He's 187 00:10:34,600 --> 00:10:37,040 Speaker 4: got a job at Beginning Boutique because she made a 188 00:10:37,080 --> 00:10:39,000 Speaker 4: heap of TikTok's Ivy Ivy. 189 00:10:39,080 --> 00:10:39,920 Speaker 3: Yeah love ivy. 190 00:10:40,040 --> 00:10:44,679 Speaker 4: She created. She created a personal brand for herself. And 191 00:10:44,920 --> 00:10:48,440 Speaker 4: it doesn't necessarily matter whether you're like an influencer or not, 192 00:10:48,640 --> 00:10:51,480 Speaker 4: but how you show up and the content you put 193 00:10:51,520 --> 00:10:55,160 Speaker 4: out in the world is your personal brand, whether you realize. 194 00:10:54,760 --> 00:10:55,160 Speaker 3: It or not. 195 00:10:55,559 --> 00:10:59,040 Speaker 1: Yes, And this is why I think, Yeah, understanding this 196 00:10:59,280 --> 00:11:05,720 Speaker 1: and really leaning into this is so important because I 197 00:11:05,760 --> 00:11:10,120 Speaker 1: personally don't buy off brands unless they have some sort 198 00:11:10,200 --> 00:11:14,120 Speaker 1: of personal story or personal backing that I believe in. 199 00:11:14,240 --> 00:11:17,120 Speaker 1: It's just like a tear how you bought nudsticks because 200 00:11:17,120 --> 00:11:22,679 Speaker 1: of Sophia, Yeah, you know, like it's say, we all 201 00:11:22,720 --> 00:11:26,040 Speaker 1: do it, and it's because we, you know, buy into 202 00:11:26,120 --> 00:11:29,040 Speaker 1: whatever we want to buy into. And I just think 203 00:11:29,280 --> 00:11:32,720 Speaker 1: it's it's such a simple concept that you can really 204 00:11:33,000 --> 00:11:36,240 Speaker 1: leverage off. And it's as simple as just being you. Yeah, 205 00:11:36,280 --> 00:11:37,280 Speaker 1: so why wouldn't you? 206 00:11:37,720 --> 00:11:38,720 Speaker 3: Yeah, so true. 207 00:11:38,960 --> 00:11:41,960 Speaker 1: So let's kind of go to personal brands. So The 208 00:11:42,000 --> 00:11:47,240 Speaker 1: way that I personal brand myself is obviously through my Instagram, TikTok, 209 00:11:47,600 --> 00:11:49,120 Speaker 1: this podcast. 210 00:11:49,120 --> 00:11:51,600 Speaker 4: I think other avenues other people might be looking at 211 00:11:51,640 --> 00:11:54,760 Speaker 4: as things like linked in. Yes, that's a really strong one. 212 00:11:54,800 --> 00:11:59,000 Speaker 4: If you're like big on career for personal brand, YouTube 213 00:12:00,280 --> 00:12:04,079 Speaker 4: newsletter if you have one or write one, or blogs 214 00:12:04,160 --> 00:12:04,760 Speaker 4: that sort of. 215 00:12:04,720 --> 00:12:10,920 Speaker 1: Thing, yep, website blogs and yeah, I just personally think 216 00:12:11,440 --> 00:12:16,280 Speaker 1: if you want to, it doesn't matter what career you 217 00:12:16,320 --> 00:12:19,840 Speaker 1: want or what business or anything like that, you should 218 00:12:19,880 --> 00:12:20,720 Speaker 1: have a personal brand. 219 00:12:20,880 --> 00:12:21,480 Speaker 3: Absolutely. 220 00:12:21,559 --> 00:12:23,680 Speaker 1: There's just like no doubts in my mind that that's 221 00:12:23,720 --> 00:12:26,720 Speaker 1: something that you should have and encapsulate. 222 00:12:26,880 --> 00:12:28,280 Speaker 3: I think, especially. 223 00:12:28,840 --> 00:12:31,800 Speaker 4: Even more self it's not the norm in your industry, 224 00:12:31,840 --> 00:12:34,520 Speaker 4: because that's how you'll stand out and that's how you'll 225 00:12:34,559 --> 00:12:36,400 Speaker 4: attract incredible opportunities. 226 00:12:37,760 --> 00:12:37,960 Speaker 3: You know. 227 00:12:38,000 --> 00:12:41,040 Speaker 1: What I love is like just finding rogue shit on TikTok. 228 00:12:41,200 --> 00:12:41,840 Speaker 3: Yeah that. 229 00:12:43,320 --> 00:12:45,760 Speaker 1: This is going off on like a random tangent, But 230 00:12:45,880 --> 00:12:49,760 Speaker 1: I found this TikTok and it's like this mum and 231 00:12:49,800 --> 00:12:51,760 Speaker 1: it's like I'm getting fed a lot of like mum 232 00:12:51,880 --> 00:12:56,040 Speaker 1: content because of I am a mum. And it's this 233 00:12:56,120 --> 00:13:00,400 Speaker 1: woman and she fully just takes the piss and most 234 00:13:00,480 --> 00:13:03,840 Speaker 1: like she's just really negative about motherhood and about her 235 00:13:03,920 --> 00:13:07,199 Speaker 1: husband and about her kids. But she just completely takes 236 00:13:07,200 --> 00:13:09,760 Speaker 1: the piss and she's like she's putting it on and 237 00:13:09,800 --> 00:13:12,280 Speaker 1: she's obviously got a crude sense of humor and it's 238 00:13:12,280 --> 00:13:15,760 Speaker 1: so funny because she triggers everyone but then they comment, 239 00:13:16,080 --> 00:13:17,679 Speaker 1: but then her videos. 240 00:13:17,280 --> 00:13:19,240 Speaker 3: Blow up because they're commenting. 241 00:13:19,000 --> 00:13:22,520 Speaker 5: Yeah, and so she's got all these flows and all 242 00:13:22,600 --> 00:13:25,800 Speaker 5: the like, I just love looking at people who are 243 00:13:25,800 --> 00:13:27,959 Speaker 5: blowing up on like TikTok or Instagram and you look 244 00:13:27,960 --> 00:13:31,240 Speaker 5: at the comments and it's there's e there's two sides. 245 00:13:31,360 --> 00:13:33,640 Speaker 1: There's people who are obsessed, and I was like, oh 246 00:13:33,679 --> 00:13:36,560 Speaker 1: my god, she's so funny, get the humor blah blah blah. 247 00:13:36,679 --> 00:13:39,040 Speaker 1: Or you've got people who are like this is fun 248 00:13:39,679 --> 00:13:45,040 Speaker 1: like tag and I personally like, I believe what I 249 00:13:45,120 --> 00:13:50,040 Speaker 1: love seeing right now is how authentic people are being 250 00:13:50,240 --> 00:13:53,520 Speaker 1: and leaning into their personal brand. And I feel like 251 00:13:54,200 --> 00:13:59,120 Speaker 1: previously it was way more about being relatable, yeah, and 252 00:13:59,559 --> 00:14:01,920 Speaker 1: it's like you could kind of be yourself, but it 253 00:14:01,960 --> 00:14:05,080 Speaker 1: was more about pleasing other people. And then we've entered 254 00:14:05,120 --> 00:14:08,960 Speaker 1: this new fucking generation where and it's just like, nah, 255 00:14:09,000 --> 00:14:12,760 Speaker 1: completely me even like I like going a bit like 256 00:14:12,880 --> 00:14:16,400 Speaker 1: I'm gonna be extra extra so people can engage with me. 257 00:14:16,559 --> 00:14:19,320 Speaker 3: Yeah, it's even like going green people on purpose. 258 00:14:19,480 --> 00:14:22,000 Speaker 1: Yeah, and but I, oh my god, I kind of 259 00:14:22,080 --> 00:14:25,760 Speaker 1: just love it because if you're not stand if you 260 00:14:25,760 --> 00:14:30,200 Speaker 1: don't stand for something, what's even the point like that? 261 00:14:30,440 --> 00:14:32,360 Speaker 1: I love that that's bold, but it it's like, if 262 00:14:32,400 --> 00:14:34,760 Speaker 1: you're not standing for something, and if I don't go 263 00:14:34,880 --> 00:14:37,520 Speaker 1: to your page and straight away, nor if I like 264 00:14:37,600 --> 00:14:40,920 Speaker 1: you or not, like there's no reason, there's no reason. 265 00:14:41,000 --> 00:14:44,320 Speaker 1: You don't want to be a warded down version of yourself. 266 00:14:44,360 --> 00:14:47,440 Speaker 1: You don't want to be vanilla, you don't want everyone 267 00:14:47,520 --> 00:14:51,160 Speaker 1: to like you. I was literally having this conversation this morning. 268 00:14:51,200 --> 00:14:53,080 Speaker 1: I actually put a little because I do little pet 269 00:14:53,120 --> 00:14:57,160 Speaker 1: put pet talks on my TikTok and I literally was like, 270 00:14:57,360 --> 00:15:01,320 Speaker 1: happy Monday, bitches, stop warding yourself, do stop making like, 271 00:15:01,400 --> 00:15:05,080 Speaker 1: stop thinking everyone has to like you, because if everyone 272 00:15:05,280 --> 00:15:08,760 Speaker 1: likes you, I guarantee you not being authentically yourself. And 273 00:15:08,760 --> 00:15:11,880 Speaker 1: when you're not being authentically yourself, you are not in 274 00:15:11,960 --> 00:15:14,400 Speaker 1: your power. And when you're not in your power, you're 275 00:15:14,440 --> 00:15:19,280 Speaker 1: not attracting your dream life. 276 00:15:20,160 --> 00:15:21,000 Speaker 3: That was amazing. 277 00:15:21,840 --> 00:15:23,200 Speaker 1: Did you like that little flow that. 278 00:15:23,240 --> 00:15:27,120 Speaker 4: Was really good. Wow. 279 00:15:27,480 --> 00:15:30,240 Speaker 1: And so that's why I like it's it's just really 280 00:15:30,320 --> 00:15:34,640 Speaker 1: funny because I had a DM of someone the other 281 00:15:34,760 --> 00:15:38,280 Speaker 1: day and she she was, I don't I'm not actually 282 00:15:38,320 --> 00:15:40,320 Speaker 1: in my dms, but I saw someone like ask a 283 00:15:40,400 --> 00:15:43,120 Speaker 1: question about saying so I jumped in there and she 284 00:15:43,280 --> 00:15:46,200 Speaker 1: said something just about like, oh, she had seen something 285 00:15:46,240 --> 00:15:48,760 Speaker 1: about me, like on the gossip pages, and she like 286 00:15:49,200 --> 00:15:52,040 Speaker 1: couldn't believe that someone had said that about me because 287 00:15:52,080 --> 00:15:55,280 Speaker 1: they're so fucked and keep doing me and blah blah blah. 288 00:15:55,360 --> 00:15:57,640 Speaker 1: And I literally just sent like a laughing emoji back 289 00:15:57,720 --> 00:16:01,360 Speaker 1: and I was just like like thanks for the message, 290 00:16:01,360 --> 00:16:04,520 Speaker 1: but honestly, that shit does not bother me because if 291 00:16:04,600 --> 00:16:08,960 Speaker 1: people are talking about you, and especially if you just 292 00:16:09,280 --> 00:16:12,520 Speaker 1: being authentically yourself and believing in what you believe, and 293 00:16:12,560 --> 00:16:15,320 Speaker 1: then it's like, good, let them talk. There's no shame, 294 00:16:15,480 --> 00:16:19,400 Speaker 1: there's no shame. And it's like I just I personally 295 00:16:19,960 --> 00:16:26,920 Speaker 1: am like if you're not being yourself, that is when 296 00:16:26,960 --> 00:16:29,520 Speaker 1: you get the feelings of doubt. That is when you 297 00:16:29,560 --> 00:16:33,440 Speaker 1: get imposter syndrome. That is when you can't fully show 298 00:16:33,640 --> 00:16:37,840 Speaker 1: up because you don't have any context of who you are. Yeah, 299 00:16:37,880 --> 00:16:40,080 Speaker 1: but it's like at least, if you're being who you 300 00:16:40,200 --> 00:16:43,160 Speaker 1: are and someone doesn't like you, you're like, cool, it's not 301 00:16:43,240 --> 00:16:46,480 Speaker 1: my person. But I believe if you're not being who 302 00:16:46,520 --> 00:16:49,120 Speaker 1: you are and you're trying to be relatable, you're trying 303 00:16:49,160 --> 00:16:51,640 Speaker 1: to be someone you're not, and then someone doesn't like you, 304 00:16:52,040 --> 00:16:54,760 Speaker 1: that's when you get triggered and insecure. And that's when 305 00:16:54,760 --> 00:16:56,360 Speaker 1: you get insecure and you're like, oh my god, I 306 00:16:56,360 --> 00:16:57,960 Speaker 1: don't know who I am. I don't know blah blah. 307 00:16:58,320 --> 00:17:01,000 Speaker 1: But and it's like, so if you just get clear 308 00:17:01,040 --> 00:17:03,720 Speaker 1: and like who you are, what you stand for, what 309 00:17:03,760 --> 00:17:07,399 Speaker 1: you believe in, and you post in that, it's just 310 00:17:07,480 --> 00:17:11,640 Speaker 1: it's it's like whatever, Like I'm surely you know, we 311 00:17:11,800 --> 00:17:14,840 Speaker 1: realize that not everyone can like us or be interested 312 00:17:14,880 --> 00:17:18,280 Speaker 1: in the same things of us. And that's like a 313 00:17:18,359 --> 00:17:21,960 Speaker 1: very even think about that concept. It's very egotistical to 314 00:17:22,000 --> 00:17:26,520 Speaker 1: be like, well, everyone should like me. It's like why 315 00:17:26,520 --> 00:17:31,200 Speaker 1: would everyone like you? Such a random, I don't know concept. 316 00:17:31,320 --> 00:17:34,080 Speaker 4: It's like that quote of you can be the juiciest 317 00:17:34,080 --> 00:17:36,639 Speaker 4: peach on the tree and there's still gonna be someone 318 00:17:36,680 --> 00:17:40,640 Speaker 4: that doesn't like peaches. Yeah, like you cannot impress everyone. 319 00:17:40,800 --> 00:17:42,520 Speaker 4: And you know what I think about all the time. 320 00:17:43,080 --> 00:17:46,720 Speaker 1: Not all the time, but the concept of like you know, 321 00:17:46,800 --> 00:17:50,280 Speaker 1: my Instagram and my page, it's like you don't have 322 00:17:50,359 --> 00:17:53,320 Speaker 1: to follow me. Yeah, there's a follow button and then 323 00:17:53,400 --> 00:17:55,679 Speaker 1: unfollow button, and I wouldn't be in your feed. So 324 00:17:55,720 --> 00:17:58,119 Speaker 1: it's like if I'm literally fucking you off that much 325 00:17:58,160 --> 00:18:00,200 Speaker 1: and you're still following me and I'm still true. 326 00:18:00,280 --> 00:18:02,000 Speaker 3: You, it's like it's your fault. 327 00:18:02,160 --> 00:18:06,600 Speaker 1: Take some responsibility, babe, do you know what I mean? 328 00:18:06,640 --> 00:18:09,520 Speaker 1: Like you actually have so much responsibility, so you need 329 00:18:09,560 --> 00:18:13,760 Speaker 1: to cultivate and take some responsibility. And it's all good. 330 00:18:13,880 --> 00:18:15,960 Speaker 1: It's it's not going to be a big thing. And 331 00:18:16,000 --> 00:18:19,080 Speaker 1: that's even like for example, you know, going back to 332 00:18:19,160 --> 00:18:23,320 Speaker 1: like personal brands and my businesses is like you like 333 00:18:23,560 --> 00:18:27,800 Speaker 1: n H. If you know what n H is, you 334 00:18:27,880 --> 00:18:30,239 Speaker 1: know who we are, you know who the customer is, 335 00:18:30,320 --> 00:18:32,800 Speaker 1: you know who we stand for, and you know if 336 00:18:32,800 --> 00:18:35,919 Speaker 1: you want to be in the n H col or not. Yeah, 337 00:18:35,960 --> 00:18:40,040 Speaker 1: And I think that is so important because people love 338 00:18:40,119 --> 00:18:43,200 Speaker 1: to know if they identify with you or not exact 339 00:18:43,280 --> 00:18:46,719 Speaker 1: same as me and my personal brand, Like you you 340 00:18:46,800 --> 00:18:50,080 Speaker 1: know that it's like the mum content, you know, it's 341 00:18:50,080 --> 00:18:52,159 Speaker 1: the lifestyle content. You know, you're going to get business 342 00:18:52,160 --> 00:18:54,000 Speaker 1: content and you know everything's going to be through a 343 00:18:54,040 --> 00:18:55,200 Speaker 1: fucking manifesting lens. 344 00:18:55,320 --> 00:18:57,080 Speaker 3: Yeah, because that's how I do life exactly. 345 00:18:57,160 --> 00:18:58,840 Speaker 1: So if you're not into it, you're just not going 346 00:18:58,880 --> 00:19:01,600 Speaker 1: to follow me. Yeah, and that's perfect. 347 00:19:01,960 --> 00:19:02,479 Speaker 3: I love that. 348 00:19:03,000 --> 00:19:04,960 Speaker 1: So ask me some questions. 349 00:19:05,040 --> 00:19:08,080 Speaker 4: Yeah, let's maybe what would your sort of top maybe 350 00:19:08,280 --> 00:19:11,440 Speaker 4: five or six tips or things to think about when 351 00:19:11,520 --> 00:19:13,800 Speaker 4: creating a personal brand be I. 352 00:19:13,760 --> 00:19:17,080 Speaker 1: Think you have to first of all, like do a 353 00:19:17,119 --> 00:19:20,600 Speaker 1: bit of bloody soul searching. Yeah, and know who you are, 354 00:19:20,840 --> 00:19:24,200 Speaker 1: what you want to stand for, and you know what 355 00:19:24,240 --> 00:19:29,080 Speaker 1: you're about. And I think that is very important because 356 00:19:29,160 --> 00:19:32,800 Speaker 1: also the personal brand, you're genuinely going to create content 357 00:19:33,240 --> 00:19:35,679 Speaker 1: for this thing. So you've got to believe in it. 358 00:19:35,680 --> 00:19:37,600 Speaker 1: You've got to like want to show up, You've got 359 00:19:37,680 --> 00:19:39,280 Speaker 1: to want to create that content. 360 00:19:39,560 --> 00:19:40,320 Speaker 3: Yeah. 361 00:19:40,400 --> 00:19:42,960 Speaker 1: In saying that, though, I'm going to like contradict myself 362 00:19:43,040 --> 00:19:47,240 Speaker 1: right now and say, if you're not completely clear, it's 363 00:19:47,320 --> 00:19:50,280 Speaker 1: not a big deal. You actually get to be human 364 00:19:50,400 --> 00:19:51,600 Speaker 1: and you get to experiment. 365 00:19:51,880 --> 00:19:52,320 Speaker 3: Yeah. 366 00:19:52,359 --> 00:19:54,639 Speaker 1: So even if you look at my journey, is I 367 00:19:54,800 --> 00:19:58,000 Speaker 1: started in the fitness and health space, and obviously I 368 00:19:58,160 --> 00:20:02,160 Speaker 1: then progressed and creative fitness and health business Naked Harvest. 369 00:20:02,560 --> 00:20:05,120 Speaker 1: But I then progressed more and I created a self 370 00:20:05,160 --> 00:20:08,639 Speaker 1: development business, and then I progressed more and I became 371 00:20:08,720 --> 00:20:12,800 Speaker 1: a mum. And even I probably think my personal page, 372 00:20:12,880 --> 00:20:15,359 Speaker 1: you get way more self development than you do health, 373 00:20:15,680 --> 00:20:18,399 Speaker 1: because that's more of an interest to me. But just 374 00:20:18,480 --> 00:20:20,720 Speaker 1: because I have a health and fitness business, I'm not 375 00:20:20,800 --> 00:20:23,679 Speaker 1: going to keep because like I used to do workout 376 00:20:23,760 --> 00:20:26,640 Speaker 1: videos and I don't anymore because I'm just not interested 377 00:20:26,840 --> 00:20:29,560 Speaker 1: and it's not my whole life and that just doesn't 378 00:20:29,600 --> 00:20:30,920 Speaker 1: feel authentic to me anymore. 379 00:20:31,080 --> 00:20:32,040 Speaker 3: Yeah, So it's like. 380 00:20:32,080 --> 00:20:35,000 Speaker 1: Imagine if still now to this day, I was creating 381 00:20:35,400 --> 00:20:37,640 Speaker 1: workout videos because I always had. 382 00:20:38,000 --> 00:20:39,720 Speaker 3: Yeah, that's so true. 383 00:20:39,840 --> 00:20:42,720 Speaker 1: Even think of that evolution. So I really think it's 384 00:20:42,720 --> 00:20:46,680 Speaker 1: like you can't get it wrong. It's like, follow your intuition, 385 00:20:47,040 --> 00:20:49,679 Speaker 1: follow what feels good, try content out. 386 00:20:49,960 --> 00:20:52,119 Speaker 4: Like also, don't feel like you need to stick to 387 00:20:52,119 --> 00:20:53,960 Speaker 4: the boxes you chose in the first place. 388 00:20:54,280 --> 00:20:57,960 Speaker 1: No, my content has evolved so much how I put 389 00:20:57,960 --> 00:21:00,520 Speaker 1: content out, how I make content, what I talk about, 390 00:21:01,000 --> 00:21:04,520 Speaker 1: and I personally think my audience loves that because they're 391 00:21:04,560 --> 00:21:08,600 Speaker 1: evolving too. I'm actually giving them permission to evolve because 392 00:21:08,600 --> 00:21:10,600 Speaker 1: I'm like, hey, I'm not the same person and they're. 393 00:21:10,359 --> 00:21:13,000 Speaker 3: Like cool, it's not feeling like old or stale. 394 00:21:13,480 --> 00:21:17,280 Speaker 1: Yeah, And that's what I think personal brands can go 395 00:21:17,440 --> 00:21:20,880 Speaker 1: so wrong is when it's like you you do, don't 396 00:21:20,880 --> 00:21:22,680 Speaker 1: see the page for five years and you come back 397 00:21:22,720 --> 00:21:25,639 Speaker 1: and they're literally talking in the exact same things and 398 00:21:25,680 --> 00:21:29,600 Speaker 1: you're like, oh, you're so stuck in your ego of 399 00:21:29,760 --> 00:21:33,080 Speaker 1: this is my identity, and it's just it's not even 400 00:21:33,119 --> 00:21:37,920 Speaker 1: the personal experience, like sorry, it's the human experience to evolve. 401 00:21:38,480 --> 00:21:42,000 Speaker 1: So make sure you're giving yourself permission to try things 402 00:21:42,160 --> 00:21:45,440 Speaker 1: and evolve. And it's like, for instance, like you might 403 00:21:45,560 --> 00:21:49,480 Speaker 1: start out creating content on Instagram and then you might 404 00:21:49,560 --> 00:21:53,400 Speaker 1: create a podcast, and then you might create a TikTok 405 00:21:53,800 --> 00:21:55,880 Speaker 1: and then you know it doesn't have to be this 406 00:21:56,080 --> 00:21:59,160 Speaker 1: all or nothing. It gets to be like a beautiful journey. 407 00:21:59,320 --> 00:22:01,800 Speaker 3: I love that. What would your next tip be? 408 00:22:04,800 --> 00:22:09,800 Speaker 1: I think another one is like, see, I am really 409 00:22:10,240 --> 00:22:14,520 Speaker 1: big on it's different because like business and personal brand 410 00:22:14,680 --> 00:22:17,080 Speaker 1: is different, and it depends if you're doing the personal 411 00:22:17,080 --> 00:22:19,840 Speaker 1: brand for the business or not. Yeah, but if you're 412 00:22:19,880 --> 00:22:23,080 Speaker 1: just locking into your personal brand, I don't believe you 413 00:22:23,119 --> 00:22:27,760 Speaker 1: should be looking at your target market, because if you're 414 00:22:27,840 --> 00:22:29,640 Speaker 1: creating content. 415 00:22:29,480 --> 00:22:31,119 Speaker 3: You're attracting your market. 416 00:22:31,320 --> 00:22:34,800 Speaker 1: Yeah, Like you create content that feels good to you, 417 00:22:35,240 --> 00:22:37,640 Speaker 1: and then you track to your people that you want 418 00:22:37,680 --> 00:22:41,119 Speaker 1: in your world, rather than going out there and be like, oh, 419 00:22:41,200 --> 00:22:44,520 Speaker 1: I'm going to my target market is this person, So 420 00:22:44,560 --> 00:22:47,720 Speaker 1: I'm going to create content for this person. But for instance, 421 00:22:47,760 --> 00:22:51,159 Speaker 1: if you're a business, that makes sense. Yeah, absolutely, but 422 00:22:51,280 --> 00:22:53,680 Speaker 1: I think you've just got to be very careful there. 423 00:22:53,720 --> 00:22:56,240 Speaker 1: And you can see the difference in that in my 424 00:22:56,520 --> 00:23:00,840 Speaker 1: personal social media compared to my business's social media. Yes, 425 00:23:01,080 --> 00:23:03,520 Speaker 1: and it's very much. You can see an N, H 426 00:23:03,600 --> 00:23:06,439 Speaker 1: and R and C. We know who our target market is, 427 00:23:06,600 --> 00:23:09,640 Speaker 1: we know who our consumer is, and we're creating content 428 00:23:09,680 --> 00:23:10,960 Speaker 1: to cater for that person. 429 00:23:11,240 --> 00:23:11,520 Speaker 3: Yeah. 430 00:23:11,560 --> 00:23:15,359 Speaker 1: But in my personal brand of Georgie Stevenson, we don't 431 00:23:15,359 --> 00:23:18,480 Speaker 1: do that. I'm never looking at metrics. I'm never looking 432 00:23:18,480 --> 00:23:21,560 Speaker 1: at statistics. I'm never looking at things that did well. 433 00:23:21,720 --> 00:23:24,800 Speaker 1: I'm staying in my power and creating authentic content. 434 00:23:25,320 --> 00:23:28,320 Speaker 3: I love that a lot. That's that's actually such a 435 00:23:28,359 --> 00:23:32,439 Speaker 3: good point, and maybe give us three more tips. 436 00:23:32,680 --> 00:23:36,040 Speaker 1: So a big thing with personal brand, I would have 437 00:23:36,119 --> 00:23:40,280 Speaker 1: to say, is sharing your story and realizing that, like, 438 00:23:40,680 --> 00:23:42,359 Speaker 1: never get sick of sharing your story. 439 00:23:43,000 --> 00:23:44,440 Speaker 3: This is a big thing. 440 00:23:44,760 --> 00:23:48,159 Speaker 1: Of the reason why people buy into a personal brand 441 00:23:48,320 --> 00:23:53,240 Speaker 1: is because there's a background, there's you going through a journey. 442 00:23:53,400 --> 00:23:55,879 Speaker 1: And even if you look at the concepts of like 443 00:23:56,119 --> 00:24:00,160 Speaker 1: movies or Netflix series is they're taking you through a journey, 444 00:24:00,160 --> 00:24:01,800 Speaker 1: they're taking you through a story. 445 00:24:02,119 --> 00:24:04,840 Speaker 3: Yeah, And so I just think the. 446 00:24:04,640 --> 00:24:09,720 Speaker 1: More that you can put story content and personal journey content. 447 00:24:10,119 --> 00:24:12,800 Speaker 1: And this is why I'm so big on the podcast 448 00:24:12,960 --> 00:24:15,880 Speaker 1: is because it's actually a form where I can get 449 00:24:15,920 --> 00:24:18,600 Speaker 1: on here and talk for forty minutes and you guys 450 00:24:18,640 --> 00:24:22,000 Speaker 1: can actually hear my journey. We can actually connect on 451 00:24:22,080 --> 00:24:24,440 Speaker 1: a different level compared to a fifteen second reel. 452 00:24:24,760 --> 00:24:25,200 Speaker 3: Yeah. 453 00:24:25,520 --> 00:24:28,920 Speaker 1: So I also create story content on social media, it's 454 00:24:29,000 --> 00:24:33,240 Speaker 1: just in a different way. But honestly, do not underestimate 455 00:24:33,440 --> 00:24:36,920 Speaker 1: story content. Any way that you can tell your story 456 00:24:37,440 --> 00:24:40,399 Speaker 1: is just going to be so beneficial because that's just 457 00:24:40,400 --> 00:24:44,320 Speaker 1: how we connect. And so that's another thing is have 458 00:24:44,640 --> 00:24:49,280 Speaker 1: a look at your journey and sometimes the mundane things 459 00:24:49,440 --> 00:24:52,360 Speaker 1: that you think are just like oh, yeah, that happened, 460 00:24:52,359 --> 00:24:55,800 Speaker 1: you don't actually realize that's a story. It's a journey, 461 00:24:56,160 --> 00:24:59,160 Speaker 1: and it could be helpful to someone else. So let's 462 00:24:59,200 --> 00:25:03,040 Speaker 1: just do some examp of like my stories. So my 463 00:25:03,119 --> 00:25:05,879 Speaker 1: stories that are part of my journey is obviously me 464 00:25:06,400 --> 00:25:09,359 Speaker 1: doing my law degree because I thought I had to 465 00:25:09,400 --> 00:25:13,719 Speaker 1: get like a generic job and not a job I 466 00:25:13,840 --> 00:25:18,760 Speaker 1: enjoy and for six years studying, working more, wasting a 467 00:25:18,800 --> 00:25:21,320 Speaker 1: lot of time energy, been doing it because I thought 468 00:25:21,359 --> 00:25:24,359 Speaker 1: I had to. That's something people resonate with because fucking 469 00:25:24,480 --> 00:25:27,480 Speaker 1: most of us do it. Our tea is nodding her head, 470 00:25:27,840 --> 00:25:30,760 Speaker 1: and that is a huge story that I can go 471 00:25:30,880 --> 00:25:33,800 Speaker 1: back to and people are like, oh, resonate, fill your girl, 472 00:25:34,200 --> 00:25:37,320 Speaker 1: and you're creating connection with the audience. The next story 473 00:25:37,440 --> 00:25:40,040 Speaker 1: is my health and fitness journey. So I went through 474 00:25:40,080 --> 00:25:44,160 Speaker 1: disordered eating, I went through under eating, over exercising, getting 475 00:25:44,200 --> 00:25:46,919 Speaker 1: in a really really bad place with my health and 476 00:25:47,000 --> 00:25:50,280 Speaker 1: having to really go on a healing journey to heal 477 00:25:50,320 --> 00:25:53,159 Speaker 1: my body and get to a place where you know, 478 00:25:53,440 --> 00:25:56,160 Speaker 1: it's not how I look, it's how I feel, and 479 00:25:56,359 --> 00:25:59,960 Speaker 1: my whole worth isn't off how I look. That's all 480 00:26:00,080 --> 00:26:02,639 Speaker 1: so something that people resonate with, and that's a journey 481 00:26:02,640 --> 00:26:05,760 Speaker 1: they go on. The next journey is like me creating 482 00:26:05,800 --> 00:26:09,800 Speaker 1: a business from the ground up. In that being, I 483 00:26:09,840 --> 00:26:14,840 Speaker 1: guess you know, especially as an influencer, it's a big 484 00:26:14,880 --> 00:26:18,480 Speaker 1: difference because just you don't see too many influences creating 485 00:26:18,560 --> 00:26:21,439 Speaker 1: basiness it's like hours do I say this, and also 486 00:26:21,760 --> 00:26:25,800 Speaker 1: creating a business that is very like community driven, purpose driven. 487 00:26:26,359 --> 00:26:30,119 Speaker 1: The why behind Naked Harvests is, you know, such a story, 488 00:26:30,400 --> 00:26:33,480 Speaker 1: you know, my personal development story of coming from a 489 00:26:33,520 --> 00:26:38,119 Speaker 1: family where we had create great communication, but there wasn't 490 00:26:38,200 --> 00:26:42,719 Speaker 1: a lot of like emotional needs, meant emotional intelligence or 491 00:26:42,880 --> 00:26:47,080 Speaker 1: even me being able to feel safe in my emotions. 492 00:26:47,320 --> 00:26:50,040 Speaker 1: And that's why I found personal development. That's why I 493 00:26:50,119 --> 00:26:52,080 Speaker 1: went through a period of seeing a therapist for two 494 00:26:52,160 --> 00:26:55,040 Speaker 1: years to deal with my anxiety and depression. And like, 495 00:26:55,160 --> 00:26:57,720 Speaker 1: you know that story and that's what I mean, is 496 00:26:57,760 --> 00:27:00,639 Speaker 1: like to me, that just feels like my life. But 497 00:27:00,800 --> 00:27:05,159 Speaker 1: there I just said, like seven huge stories that people 498 00:27:05,200 --> 00:27:08,359 Speaker 1: can resonate with. And we all have stories, we all 499 00:27:08,359 --> 00:27:11,960 Speaker 1: go through, you know, journeys, and I think if you 500 00:27:12,080 --> 00:27:16,720 Speaker 1: can really see what you've gone through, and this is 501 00:27:16,880 --> 00:27:22,919 Speaker 1: why this is a random concept, but it's like why 502 00:27:22,960 --> 00:27:27,439 Speaker 1: would we think life just gets to be easy? Like 503 00:27:28,440 --> 00:27:32,760 Speaker 1: truly what we go through is then the reason why 504 00:27:32,800 --> 00:27:36,760 Speaker 1: we make decisions. Yeah, why we choose a different choice, 505 00:27:37,119 --> 00:27:40,600 Speaker 1: why we lean into different things. So it's like really 506 00:27:40,680 --> 00:27:43,879 Speaker 1: looking back on your life and being like what shaped me? 507 00:27:44,640 --> 00:27:48,239 Speaker 1: What actually refined me as a person? Why do I 508 00:27:48,320 --> 00:27:51,680 Speaker 1: make decisions now differently to when I was seventeen? What happened? 509 00:27:51,800 --> 00:27:53,880 Speaker 3: What were the pivotal moments? Yeah? 510 00:27:53,920 --> 00:27:56,679 Speaker 1: And we all have them absolutely, Yeah, and if you 511 00:27:56,760 --> 00:28:02,080 Speaker 1: don't have them, start making them because they're great for 512 00:28:02,119 --> 00:28:02,760 Speaker 1: personal brands. 513 00:28:02,800 --> 00:28:06,520 Speaker 3: Yeah. 514 00:28:06,640 --> 00:28:12,879 Speaker 1: Classic, And so next couple of points I would say, again, 515 00:28:13,280 --> 00:28:17,000 Speaker 1: create valuable content. So it's really got to be this 516 00:28:17,160 --> 00:28:20,520 Speaker 1: balance of, like you know, sharing your story and sharing 517 00:28:21,680 --> 00:28:28,960 Speaker 1: your concepts while balancing either giving entertainment helping other people. 518 00:28:30,080 --> 00:28:34,159 Speaker 1: Like I personally just don't think a personal brand is 519 00:28:34,200 --> 00:28:37,359 Speaker 1: going to survive if you don't have some sort of 520 00:28:37,440 --> 00:28:42,240 Speaker 1: like context or basis of like you actually giving value 521 00:28:42,280 --> 00:28:42,960 Speaker 1: to other people. 522 00:28:43,120 --> 00:28:45,600 Speaker 4: Yeah, And I think that that can come in so 523 00:28:45,680 --> 00:28:49,120 Speaker 4: many ways, like you mentioned, like entertainment. For example, one 524 00:28:49,160 --> 00:28:54,200 Speaker 4: of my favorite people to follow is Amelia Demoldenberg. She 525 00:28:54,680 --> 00:28:57,400 Speaker 4: is like, she calls herself the CEO of Chicken Shop 526 00:28:57,480 --> 00:28:59,720 Speaker 4: Date and she does those YouTube videos with like really 527 00:28:59,720 --> 00:29:02,240 Speaker 4: fais celebrities where they just eat chicken and have like 528 00:29:02,280 --> 00:29:06,160 Speaker 4: a date in a chicken shop, and I know it's 529 00:29:06,200 --> 00:29:08,280 Speaker 4: so random, but it's like love the best thing ever. 530 00:29:08,880 --> 00:29:13,320 Speaker 4: And I wouldn't at face value. You'm not gonna go, oh, 531 00:29:13,360 --> 00:29:16,560 Speaker 4: it's not very valuable. But her value comes in humor 532 00:29:16,680 --> 00:29:21,040 Speaker 4: and comedy, and that is something she consistently puts out 533 00:29:21,080 --> 00:29:24,600 Speaker 4: both on the Chicken shop date Instagram and her personal 534 00:29:24,640 --> 00:29:27,400 Speaker 4: Instagram is like funny, relatable, Oh my gosh, I did 535 00:29:27,400 --> 00:29:30,280 Speaker 4: the most embarrassing thing at the red carpet event today, 536 00:29:30,360 --> 00:29:32,600 Speaker 4: or I can't believe I said this to this person 537 00:29:32,720 --> 00:29:35,440 Speaker 4: kind of thing, and that stuff she puts on her 538 00:29:35,440 --> 00:29:36,800 Speaker 4: personal page. 539 00:29:37,720 --> 00:29:38,320 Speaker 3: I love that. 540 00:29:38,760 --> 00:29:40,680 Speaker 1: Yeah, No, and that's and that's what I mean, is 541 00:29:40,720 --> 00:29:43,680 Speaker 1: like when I say value doesn't have to be educational, Yeah, 542 00:29:43,720 --> 00:29:45,520 Speaker 1: it doesn't have to be self development. 543 00:29:45,640 --> 00:29:46,320 Speaker 3: Like some of my. 544 00:29:46,360 --> 00:29:50,920 Speaker 1: Favorite pages to follow are like just really funny pages. 545 00:29:51,040 --> 00:29:51,280 Speaker 4: Yeah. 546 00:29:51,280 --> 00:29:54,480 Speaker 1: That give me a laugh in saying that, though, I 547 00:29:54,520 --> 00:29:57,160 Speaker 1: am going to contradict you here a Tia and say, 548 00:29:57,640 --> 00:30:01,480 Speaker 1: if you were creating a personal brand for a business, yeah, 549 00:30:01,760 --> 00:30:07,560 Speaker 1: obviously there is going to have to be another layer, 550 00:30:07,800 --> 00:30:11,000 Speaker 1: another layer, like you're not only going to do entertainment, 551 00:30:11,280 --> 00:30:13,600 Speaker 1: whereas if it's just a personal brand and you want 552 00:30:13,600 --> 00:30:16,680 Speaker 1: to be like a journalist. Cool. Sure, but it's like, 553 00:30:16,720 --> 00:30:18,880 Speaker 1: if you're creating a business where you're selling something, you're 554 00:30:18,920 --> 00:30:21,960 Speaker 1: probably going to have quite a few layers. Yeah, And 555 00:30:22,120 --> 00:30:24,360 Speaker 1: even if you just have a personal brand, you're probably 556 00:30:24,400 --> 00:30:26,680 Speaker 1: going to have a few layers. And I think that's 557 00:30:26,840 --> 00:30:29,800 Speaker 1: also what's beautiful about a personal brand is like you 558 00:30:29,840 --> 00:30:32,640 Speaker 1: don't actually have to put yourself in a box. You 559 00:30:32,680 --> 00:30:35,760 Speaker 1: get to try different things and have different layers. 560 00:30:35,840 --> 00:30:37,920 Speaker 4: And I love that you say that because I feel 561 00:30:37,920 --> 00:30:41,480 Speaker 4: like the most common thing people say about brand and 562 00:30:41,560 --> 00:30:44,400 Speaker 4: about especially when it comes to creating a personal brand, 563 00:30:44,440 --> 00:30:48,560 Speaker 4: is find your niche and stick to it. Yes, but 564 00:30:48,640 --> 00:30:51,320 Speaker 4: I love that You're just it's like the complete opposite. 565 00:30:51,520 --> 00:30:54,480 Speaker 4: Just be who you are in every aspect, show every 566 00:30:54,560 --> 00:30:56,560 Speaker 4: part of you, and people will love it. 567 00:30:57,160 --> 00:31:00,000 Speaker 1: I just think gone are the days. Yeah, I think 568 00:31:00,120 --> 00:31:03,560 Speaker 1: that's not the vibe. I'm not. Like I love following 569 00:31:03,680 --> 00:31:09,040 Speaker 1: multi passionate, multi dimensional people, yeah, because I think who 570 00:31:09,080 --> 00:31:11,280 Speaker 1: you want to follow and if they are multi passion 571 00:31:11,360 --> 00:31:13,280 Speaker 1: or not is just like very much a reflection of 572 00:31:13,320 --> 00:31:15,800 Speaker 1: like who you want to be. And it's like, I 573 00:31:15,880 --> 00:31:18,840 Speaker 1: am a multi passionate human, so I would you know, 574 00:31:18,920 --> 00:31:21,800 Speaker 1: I'm obviously going to attract other multi passionate humans. Yeah, 575 00:31:21,840 --> 00:31:22,840 Speaker 1: and amazing for me. 576 00:31:23,160 --> 00:31:23,680 Speaker 3: I love it. 577 00:31:24,640 --> 00:31:27,160 Speaker 1: And I think just the last thing to add is, 578 00:31:27,200 --> 00:31:33,040 Speaker 1: like with personal brand, is don't overthink it. Yeah, don't 579 00:31:33,200 --> 00:31:36,040 Speaker 1: get this is the biggest thing. This is even just 580 00:31:36,040 --> 00:31:39,960 Speaker 1: starting a business or starting anything. People get so in 581 00:31:40,040 --> 00:31:41,160 Speaker 1: the head of like. 582 00:31:42,280 --> 00:31:43,280 Speaker 3: Having an aesthetic. 583 00:31:43,360 --> 00:31:45,600 Speaker 1: I think, yeah, these are my brand colors and this 584 00:31:45,680 --> 00:31:47,520 Speaker 1: is what I'm about, and this what is what I 585 00:31:47,640 --> 00:31:50,760 Speaker 1: must stand for, and they're not ready to pivot and 586 00:31:50,840 --> 00:31:54,240 Speaker 1: change and evolve. And even like look at the concept 587 00:31:54,320 --> 00:31:59,120 Speaker 1: of TikTok even a year ago, like the actual concept 588 00:31:59,160 --> 00:32:01,800 Speaker 1: of TikTok and what doing TikTok has evolved. There used 589 00:32:01,800 --> 00:32:04,480 Speaker 1: to be dance videos and now there's like educational stuff 590 00:32:04,760 --> 00:32:07,440 Speaker 1: and it's like, even if you look at everything around you, 591 00:32:07,520 --> 00:32:12,040 Speaker 1: everything is evolving, everything is changing, And I think it's 592 00:32:12,120 --> 00:32:15,720 Speaker 1: really important not to get in your head about I 593 00:32:15,760 --> 00:32:17,840 Speaker 1: fit in this box and maybe I've got a bit 594 00:32:17,880 --> 00:32:20,360 Speaker 1: of traction. So I'm gonna really keep to this box 595 00:32:20,880 --> 00:32:25,440 Speaker 1: and really trust your evolution. I think I've said this 596 00:32:25,480 --> 00:32:28,560 Speaker 1: on a different podcast, but I really hope, like in 597 00:32:28,680 --> 00:32:35,200 Speaker 1: ten years, if I'm still around, I'll be alive. It 598 00:32:35,360 --> 00:32:37,880 Speaker 1: was bleak. I might be like just off the grid 599 00:32:37,960 --> 00:32:43,160 Speaker 1: or something so burnt out. No, like in ten years, 600 00:32:43,240 --> 00:32:46,280 Speaker 1: I hope you guys see me just doing something not 601 00:32:46,360 --> 00:32:50,600 Speaker 1: completely different, but like you can see I've evolved again. Yeah, 602 00:32:50,720 --> 00:32:52,240 Speaker 1: and you're like, oh my god, that's so cool. I 603 00:32:52,280 --> 00:32:53,600 Speaker 1: remember back in the day I used to watch on 604 00:32:53,640 --> 00:32:56,680 Speaker 1: New Gym, you know, and I just I don't think 605 00:32:56,760 --> 00:32:58,480 Speaker 1: you need to keep yourself in a box. And I 606 00:32:58,520 --> 00:33:01,720 Speaker 1: think it's really funny. I did this whole thing when 607 00:33:01,960 --> 00:33:05,600 Speaker 1: I I really got stuck in the box of when 608 00:33:05,760 --> 00:33:09,360 Speaker 1: I was a law ground and became a lawyer, and 609 00:33:09,480 --> 00:33:13,040 Speaker 1: I remember I felt so much guilt and shame about 610 00:33:13,160 --> 00:33:18,320 Speaker 1: not continuing continuing on to law because I had leant 611 00:33:18,400 --> 00:33:21,600 Speaker 1: into that so much on my YouTube's and Instagram. And 612 00:33:21,840 --> 00:33:26,320 Speaker 1: I remember putting out a video being like, guys, I'm 613 00:33:26,360 --> 00:33:32,240 Speaker 1: not doing law anymore, feeling but honestly feeling like I 614 00:33:32,280 --> 00:33:36,520 Speaker 1: owed my audience this apology evolving and changing. And it's 615 00:33:36,520 --> 00:33:38,560 Speaker 1: funny because I literally laugh at myself now. 616 00:33:38,640 --> 00:33:40,680 Speaker 4: I wonder if we can find that video. It's still 617 00:33:40,680 --> 00:33:43,120 Speaker 4: on my Instagram. Oh my god, it's still there. 618 00:33:43,240 --> 00:33:46,400 Speaker 1: And it's like, I apologize because I wanted to change 619 00:33:46,400 --> 00:33:50,160 Speaker 1: and evolve and that's what like, that's what old social 620 00:33:50,240 --> 00:33:50,960 Speaker 1: media used to be. 621 00:33:51,040 --> 00:33:54,040 Speaker 4: Like it definitely was like I remember especially YouTube with 622 00:33:54,080 --> 00:33:55,680 Speaker 4: like beauty influences and stuff. 623 00:33:55,760 --> 00:33:57,640 Speaker 3: Guys, I've gotta tell you something. 624 00:33:59,560 --> 00:34:03,000 Speaker 1: And it's like gone other days. Like personal brand these 625 00:34:03,080 --> 00:34:07,280 Speaker 1: days is leaning into evolution. And I think when you 626 00:34:07,600 --> 00:34:12,200 Speaker 1: are authentically being yourself and you are fully stepping into 627 00:34:12,239 --> 00:34:16,000 Speaker 1: your purpose and power, like I said, like that is 628 00:34:16,040 --> 00:34:19,239 Speaker 1: when you are so locked into your dream life and 629 00:34:19,320 --> 00:34:23,799 Speaker 1: so locked into compounding and quantum leaping, is you've got 630 00:34:23,800 --> 00:34:27,120 Speaker 1: to trust that evolution and do not get all up 631 00:34:27,120 --> 00:34:29,400 Speaker 1: in your head about things having to be a certain way, 632 00:34:29,400 --> 00:34:34,279 Speaker 1: because trust me to just fuck yourself up. But that 633 00:34:34,360 --> 00:34:37,200 Speaker 1: is On that note, I hope you enjoyed this episode. 634 00:34:37,760 --> 00:34:38,839 Speaker 1: We'll see you in my next time. 635 00:34:38,880 --> 00:34:41,520 Speaker 3: Bye bye. 636 00:34:43,719 --> 00:34:47,239 Speaker 1: Thank you so much for listening to another episode of 637 00:34:47,280 --> 00:34:50,440 Speaker 1: the Rise and Conquer podcast. If you enjoyed it and 638 00:34:50,520 --> 00:34:54,840 Speaker 1: want more, come connect with us on Instagram at Riseinconquer 639 00:34:55,040 --> 00:34:58,960 Speaker 1: dot podcast and join our Facebook discussion group, a Rise 640 00:34:59,000 --> 00:35:03,120 Speaker 1: and Concer podcast community. We're an independent podcast and we 641 00:35:03,200 --> 00:35:05,920 Speaker 1: have a small team, so we do appreciate your time 642 00:35:05,960 --> 00:35:08,760 Speaker 1: and support. If you have a spare moment, a follow 643 00:35:08,920 --> 00:35:12,799 Speaker 1: or subscribe on whatever platform you listen to would be 644 00:35:13,280 --> 00:35:16,960 Speaker 1: so amazing. And look, if you're feeling extra kind, a 645 00:35:17,080 --> 00:35:19,800 Speaker 1: review on Apple Podcasts would be great.