1 00:00:03,440 --> 00:00:07,120 Speaker 1: Welcome to the Presser by teeth Out, our brand new 2 00:00:07,120 --> 00:00:11,559 Speaker 1: podcast format, short form interviews with female athletes that cover 3 00:00:11,720 --> 00:00:15,480 Speaker 1: incredible things coming up and amazing achievements as they happen, 4 00:00:15,920 --> 00:00:18,159 Speaker 1: just like a press conference, but one on one in 5 00:00:18,200 --> 00:00:21,840 Speaker 1: a podcast. We still cover everything happening in women's sports 6 00:00:21,880 --> 00:00:25,200 Speaker 1: news in our weekly podcast and email newsletter, The Rap 7 00:00:25,480 --> 00:00:27,120 Speaker 1: that Drops every Tuesday morning. 8 00:00:30,120 --> 00:00:31,440 Speaker 2: I'm Chloe Dalton. 9 00:00:31,600 --> 00:00:34,960 Speaker 1: I'm here with Helen Hardy, lioness is super fan and 10 00:00:35,080 --> 00:00:39,279 Speaker 1: owner of Foudi's, a small business dedicated to women's football. 11 00:00:39,440 --> 00:00:42,600 Speaker 1: We're going to chat all things FIFA Women's World Cup. 12 00:00:42,760 --> 00:00:44,520 Speaker 2: Helen. Thanks for joining me today. 13 00:00:44,560 --> 00:00:46,560 Speaker 3: Thank you for having me. I'm so happy to be here. 14 00:00:46,800 --> 00:00:50,120 Speaker 1: I'm just loving chatting to you about all things women's football. 15 00:00:50,159 --> 00:00:52,160 Speaker 1: How has your experience been so far at the FIFA 16 00:00:52,200 --> 00:00:53,000 Speaker 1: Women's World Cup? 17 00:00:53,560 --> 00:00:54,200 Speaker 3: Incredible? 18 00:00:54,360 --> 00:00:58,800 Speaker 4: I mean this is my fourth women's international tournament in 19 00:00:58,840 --> 00:01:04,280 Speaker 4: a row and by far and away the best experience. Obviously, 20 00:01:04,319 --> 00:01:07,920 Speaker 4: my last one was the Euros in England, so it's 21 00:01:08,319 --> 00:01:10,480 Speaker 4: it's tough because that's my home country. 22 00:01:10,520 --> 00:01:11,880 Speaker 3: We did really really well. 23 00:01:11,959 --> 00:01:16,639 Speaker 4: But Australia wa a place and the organization the FIFA 24 00:01:16,760 --> 00:01:21,440 Speaker 4: fan festivals seeing so many beautiful places around Australia. I'm 25 00:01:21,480 --> 00:01:23,480 Speaker 4: just loving every minute of it. And I think at 26 00:01:23,480 --> 00:01:27,319 Speaker 4: the last count, one point seven million tickets sold incredible. 27 00:01:27,440 --> 00:01:28,760 Speaker 2: It's just amazing, isn't it. 28 00:01:28,760 --> 00:01:32,720 Speaker 4: It's just skyrocketing the women's game. It's it's unbelievable and 29 00:01:32,760 --> 00:01:36,119 Speaker 4: the support of the Australia fans to fill out stadiums 30 00:01:36,160 --> 00:01:38,360 Speaker 4: game after game after game. I think that's why it 31 00:01:38,400 --> 00:01:41,960 Speaker 4: surpasses my experience of the Euros because when we were 32 00:01:42,160 --> 00:01:45,840 Speaker 4: in when we'd see sick maybe two smaller nations that 33 00:01:45,920 --> 00:01:49,120 Speaker 4: weren't in the top ten, top fifteen FIFA ranking playing 34 00:01:49,160 --> 00:01:52,320 Speaker 4: one another, you'd get two or three thousand. We're getting 35 00:01:52,360 --> 00:01:55,760 Speaker 4: like thirty five forty thousand people go into these games, 36 00:01:55,760 --> 00:01:58,680 Speaker 4: like every game has been cham packed and I just 37 00:01:58,680 --> 00:01:59,640 Speaker 4: think that's go. 38 00:02:01,040 --> 00:02:03,240 Speaker 3: What an incredible festival of football. 39 00:02:03,480 --> 00:02:04,560 Speaker 2: It's just amazing. 40 00:02:04,840 --> 00:02:06,840 Speaker 1: We're going to touch a little bit on your small 41 00:02:06,880 --> 00:02:09,160 Speaker 1: business in a moment, but how does it feel for 42 00:02:09,200 --> 00:02:11,720 Speaker 1: you to get to travel over here and work and 43 00:02:11,800 --> 00:02:13,520 Speaker 1: watch women's football at the same time. 44 00:02:13,720 --> 00:02:15,080 Speaker 3: I mean, we're just. 45 00:02:15,040 --> 00:02:17,760 Speaker 4: Like saying, oh fair, Like I just keep on pinching 46 00:02:17,800 --> 00:02:20,640 Speaker 4: myself that I am here. I think when it got 47 00:02:20,680 --> 00:02:24,000 Speaker 4: announced you'll remember it, you know, better than anyone being 48 00:02:24,040 --> 00:02:26,640 Speaker 4: a NAUSI I remember it being announced it was going 49 00:02:26,680 --> 00:02:28,440 Speaker 4: to be on Australia and I was thinking, how much 50 00:02:28,440 --> 00:02:30,760 Speaker 4: money to save up to get to Australia. 51 00:02:30,760 --> 00:02:31,959 Speaker 3: I've got to be there. 52 00:02:32,120 --> 00:02:33,959 Speaker 4: Yeah, I've got a couple of years to get myself 53 00:02:33,960 --> 00:02:37,240 Speaker 4: together and get there. I'm here, been here since the beginning. 54 00:02:37,560 --> 00:02:39,040 Speaker 4: I'm going to be here all the way to the end. 55 00:02:39,320 --> 00:02:41,080 Speaker 4: And I just keep pinching myself that I get to 56 00:02:41,320 --> 00:02:44,640 Speaker 4: experience it and get to experience so many different, I 57 00:02:44,680 --> 00:02:47,480 Speaker 4: think unique cultures that are coming in to support it. 58 00:02:48,760 --> 00:02:51,840 Speaker 4: You know, countries like Columbia playing in this World Cup. 59 00:02:52,240 --> 00:02:54,480 Speaker 4: We've just seen I've seen sort of a snapshot of 60 00:02:54,480 --> 00:02:57,160 Speaker 4: their culture. People coming into the fan parts coming in 61 00:02:57,160 --> 00:02:59,600 Speaker 4: to the stadiums, music, you know. 62 00:03:00,160 --> 00:03:00,359 Speaker 2: Fit. 63 00:03:00,520 --> 00:03:03,400 Speaker 3: It's just been just so incredible to be part of 64 00:03:03,440 --> 00:03:03,760 Speaker 3: it all. 65 00:03:04,040 --> 00:03:06,120 Speaker 2: Yeah, it's been really really special, hasn't it. 66 00:03:06,360 --> 00:03:09,160 Speaker 1: Can you compare this World Cup to the previous World 67 00:03:09,200 --> 00:03:11,600 Speaker 1: Cups that you've been to Have there been any major differences? 68 00:03:12,000 --> 00:03:16,480 Speaker 4: It just it's incomparable when I was in France in 69 00:03:16,480 --> 00:03:17,760 Speaker 4: twenty nineteen, and it's no. 70 00:03:18,000 --> 00:03:19,480 Speaker 3: I don't think it's a slight on them. 71 00:03:19,960 --> 00:03:23,480 Speaker 4: I think that we were at a phase where the 72 00:03:23,520 --> 00:03:27,320 Speaker 4: women's game was growing, and we'd seen that since twenty fifteen, 73 00:03:27,320 --> 00:03:31,640 Speaker 4: and what that came from was TV rights, mass media 74 00:03:31,800 --> 00:03:35,160 Speaker 4: covering women's football around the world, and so in Canada 75 00:03:35,160 --> 00:03:38,680 Speaker 4: in twenty fifteen there was a big leap to twenty nineteen, 76 00:03:38,680 --> 00:03:41,680 Speaker 4: but I don't think it had either been realized or 77 00:03:41,760 --> 00:03:44,840 Speaker 4: it had been jumped upon by maybe the France Federation. 78 00:03:45,360 --> 00:03:47,720 Speaker 4: So you would go to a city, you know. I 79 00:03:47,720 --> 00:03:50,800 Speaker 4: went to La Have for the England versus Norway quarter 80 00:03:50,800 --> 00:03:53,520 Speaker 4: final and when we arrived, we asked the local person, like, 81 00:03:53,520 --> 00:03:56,000 Speaker 4: where's the stadium we were? We couldn't find it on 82 00:03:56,040 --> 00:03:59,760 Speaker 4: the mask there was no signposting. It was a small 83 00:03:59,800 --> 00:04:02,360 Speaker 4: town that had no idea the World Cup was happening 84 00:04:02,520 --> 00:04:06,560 Speaker 4: in their hometown. In Australia, it's galvanized everybody. 85 00:04:06,800 --> 00:04:07,040 Speaker 3: You know. 86 00:04:07,160 --> 00:04:09,760 Speaker 4: You can't walk through a street in Sydney without a 87 00:04:09,800 --> 00:04:13,440 Speaker 4: massive go Matilda's side and it really and I bet 88 00:04:13,440 --> 00:04:16,240 Speaker 4: it's galvanized the Matilda's as well. I mean they're on 89 00:04:16,440 --> 00:04:19,760 Speaker 4: the side of buildings like Mary Fowler, like sixty foot 90 00:04:19,800 --> 00:04:22,120 Speaker 4: tall on the side of a building in Sydney City Center. 91 00:04:22,560 --> 00:04:26,080 Speaker 4: It's incredible, So it couldn't be more different. But I 92 00:04:26,160 --> 00:04:30,720 Speaker 4: feel like the Australian Federation has jumped on this and gone, 93 00:04:31,120 --> 00:04:33,680 Speaker 4: we see you, you know, we see the value of 94 00:04:33,720 --> 00:04:36,160 Speaker 4: this sport, we see where it's at, and we're gonna 95 00:04:36,240 --> 00:04:36,840 Speaker 4: run with this. 96 00:04:36,960 --> 00:04:38,000 Speaker 3: And I think I've. 97 00:04:37,920 --> 00:04:41,080 Speaker 4: Done a magnificent job. It's been a long time coming, 98 00:04:41,080 --> 00:04:41,719 Speaker 4: but here we are. 99 00:04:41,920 --> 00:04:42,600 Speaker 2: Absolutely. 100 00:04:42,880 --> 00:04:45,320 Speaker 1: There's some really cool global research that's come out and 101 00:04:45,360 --> 00:04:49,200 Speaker 1: it describes women's sports fans as fluid fans who haven't 102 00:04:49,240 --> 00:04:53,800 Speaker 1: traditionally been able to get access to information through mainstream 103 00:04:53,839 --> 00:04:57,000 Speaker 1: media and watch women's sport on fredaway channels and also 104 00:04:57,040 --> 00:04:59,400 Speaker 1: access to merchandise. Can you tell us a little bit 105 00:04:59,400 --> 00:05:01,760 Speaker 1: about how you and a solution to that problem with 106 00:05:01,839 --> 00:05:03,000 Speaker 1: your business firstly? 107 00:05:03,400 --> 00:05:07,640 Speaker 4: Yeah, really interesting data and totally relevant to what I'm 108 00:05:07,640 --> 00:05:11,720 Speaker 4: trying to do. Yeah. I don't even know where to 109 00:05:11,760 --> 00:05:13,839 Speaker 4: start on this because there's just so much to say. 110 00:05:14,160 --> 00:05:17,520 Speaker 4: I think the first thing worth noting is the reason 111 00:05:17,560 --> 00:05:20,320 Speaker 4: that I launched Foudy's, which is the world's first and 112 00:05:20,400 --> 00:05:25,320 Speaker 4: still only e commerce platform dedicated to women's football merchandise. 113 00:05:25,839 --> 00:05:28,640 Speaker 4: The reason I launched it wasn't to become to be 114 00:05:28,680 --> 00:05:35,240 Speaker 4: sat here in a booth talking with you about. 115 00:05:34,440 --> 00:05:34,560 Speaker 2: Right. 116 00:05:34,600 --> 00:05:37,440 Speaker 4: I wanted to do it because I was a football 117 00:05:37,480 --> 00:05:42,440 Speaker 4: shirt collector and I loved collecting pieces of history. So 118 00:05:43,040 --> 00:05:45,919 Speaker 4: I think that's what makes football shirts really unique. And 119 00:05:45,960 --> 00:05:48,800 Speaker 4: a lot of people talk about football shirts being throwaway 120 00:05:48,920 --> 00:05:51,599 Speaker 4: or this mass market where they're producing lots of shirts. 121 00:05:51,920 --> 00:05:54,280 Speaker 4: I don't know about you, but when I collect football 122 00:05:54,360 --> 00:05:58,400 Speaker 4: jerseys or from you from your past career, having jerseys. 123 00:05:58,360 --> 00:06:02,520 Speaker 3: You keep them, right, They called memories. So I will 124 00:06:02,520 --> 00:06:03,120 Speaker 3: go home. 125 00:06:02,920 --> 00:06:04,680 Speaker 4: And in five years time, I'll pick this out and 126 00:06:04,839 --> 00:06:08,200 Speaker 4: it'll be reminded of my experience in Australia. And I 127 00:06:08,200 --> 00:06:11,120 Speaker 4: think that's what makes football shirts so special, that they're 128 00:06:11,160 --> 00:06:12,400 Speaker 4: kept forever, their memories. 129 00:06:12,839 --> 00:06:14,720 Speaker 3: And so I launched it because. 130 00:06:15,320 --> 00:06:19,120 Speaker 4: I felt like there wasn't any tools for fans to 131 00:06:19,160 --> 00:06:21,880 Speaker 4: be able to access these pieces of merchandisey it was 132 00:06:21,920 --> 00:06:24,920 Speaker 4: so important to me, and also because I see football 133 00:06:24,920 --> 00:06:27,839 Speaker 4: shirts as a key brand awareness tool. You can't walk 134 00:06:27,839 --> 00:06:29,600 Speaker 4: down the street dress like that, and I can't walk 135 00:06:29,640 --> 00:06:32,320 Speaker 4: down the street dress like this without people going what's 136 00:06:32,360 --> 00:06:32,719 Speaker 4: that all? 137 00:06:32,760 --> 00:06:34,799 Speaker 3: Ah, she's in matildaspand oh she's a lioness. 138 00:06:34,800 --> 00:06:37,800 Speaker 4: As far cool, I think it's a key brand awareness 139 00:06:37,800 --> 00:06:40,279 Speaker 4: tool to grow the women's game. And at the time 140 00:06:40,640 --> 00:06:43,279 Speaker 4: when I launched my business, the WSL, which is the 141 00:06:43,360 --> 00:06:48,159 Speaker 4: English Women's League, only Arsenal was selling WSL shirts the 142 00:06:48,240 --> 00:06:51,840 Speaker 4: only club. So you had Manchester United, Chelsea, so the 143 00:06:51,880 --> 00:06:55,599 Speaker 4: biggest clubs in the world not selling their WSL shirts. 144 00:06:56,000 --> 00:06:59,280 Speaker 4: So in my bedroom I got the rights to sell 145 00:06:59,279 --> 00:07:02,320 Speaker 4: this lettering and sell the shirts with the correct names 146 00:07:02,320 --> 00:07:04,000 Speaker 4: on the back and the correct sleeve patches and all 147 00:07:04,000 --> 00:07:06,160 Speaker 4: the detailing. And I was the first person in the 148 00:07:06,200 --> 00:07:08,480 Speaker 4: world doing that before the clubs were doing it. 149 00:07:08,800 --> 00:07:10,600 Speaker 3: Wow, and I did it. 150 00:07:10,600 --> 00:07:12,320 Speaker 4: It's a little project and I wanted to do it 151 00:07:12,400 --> 00:07:14,960 Speaker 4: just to create access to fans. I didn't think it 152 00:07:15,000 --> 00:07:19,000 Speaker 4: would spiral, but within two months I'd had to quit 153 00:07:19,040 --> 00:07:22,600 Speaker 4: my job to take it on. And now we're in 154 00:07:22,640 --> 00:07:25,160 Speaker 4: our third year. We have a Nike contract, we have 155 00:07:25,160 --> 00:07:28,960 Speaker 4: an added ass contract. I've been to Nike and Portland 156 00:07:29,000 --> 00:07:32,520 Speaker 4: to their world headquarters to speak on panels and talk 157 00:07:32,560 --> 00:07:33,960 Speaker 4: about the growth women's game. 158 00:07:34,960 --> 00:07:36,120 Speaker 3: We have a Humor contract. 159 00:07:36,160 --> 00:07:40,000 Speaker 4: It's been incredible and we have now fifteen team members 160 00:07:40,320 --> 00:07:43,040 Speaker 4: who are all massively into the women's game, which is 161 00:07:43,040 --> 00:07:45,760 Speaker 4: so important to me because I'm not just growing the 162 00:07:45,800 --> 00:07:48,880 Speaker 4: women's game in terms of reach, an interest, and brand awareness. 163 00:07:49,080 --> 00:07:51,600 Speaker 4: I'm also growing it in terms of jobs an opportunity 164 00:07:51,880 --> 00:07:55,239 Speaker 4: for people in women's sport, which is like a dream 165 00:07:55,280 --> 00:07:56,040 Speaker 4: come true. 166 00:07:56,320 --> 00:07:58,880 Speaker 1: I like, my eyes decided to get a bit ordering 167 00:07:58,920 --> 00:08:00,520 Speaker 1: while you were talking about that. I think it's so 168 00:08:00,880 --> 00:08:03,400 Speaker 1: powerful what you're doing. Like you can see the passion 169 00:08:03,400 --> 00:08:05,080 Speaker 1: that comes out of you when you're talking about this, 170 00:08:05,120 --> 00:08:07,640 Speaker 1: and you have this inherent knowledge and understanding of the game. 171 00:08:07,680 --> 00:08:10,880 Speaker 1: But it's so incredible that you fill that gap from 172 00:08:10,880 --> 00:08:13,080 Speaker 1: your bedroom and now get to work with these huge 173 00:08:13,120 --> 00:08:15,960 Speaker 1: brands to continue elevating these women's football players. 174 00:08:15,960 --> 00:08:19,320 Speaker 3: It's huge. You talk about the fluidity of the fan base. 175 00:08:19,680 --> 00:08:21,720 Speaker 4: I think that's really key because I think a lot 176 00:08:21,760 --> 00:08:24,320 Speaker 4: of people maybe were like, it's a really nice project, 177 00:08:25,000 --> 00:08:27,760 Speaker 4: but people don't really care about women's football. And I'm 178 00:08:27,760 --> 00:08:30,640 Speaker 4: sure you've heard that before across women's sport plenty. Yeah, 179 00:08:30,880 --> 00:08:33,600 Speaker 4: and you hear it in all sports. I mean, the facts, 180 00:08:33,880 --> 00:08:36,960 Speaker 4: the facts don't align with that. So I remember being 181 00:08:37,000 --> 00:08:40,199 Speaker 4: told when I first launched the business, well it's really nice, 182 00:08:40,200 --> 00:08:43,520 Speaker 4: but you know, four thousand women's fans go into a 183 00:08:43,600 --> 00:08:46,160 Speaker 4: Manchester City football stadium every week. This was back when 184 00:08:46,200 --> 00:08:49,760 Speaker 4: I launched the business in twenty twenty and I remember thinking, yeah, 185 00:08:49,920 --> 00:08:53,600 Speaker 4: that's four thousand fans. If ten percent of those fans 186 00:08:53,600 --> 00:08:55,440 Speaker 4: and ten percent of the Chelsea fans and ten percent 187 00:08:55,520 --> 00:08:58,880 Speaker 4: of the Redding fans, and if they buy your shirt from. 188 00:08:58,760 --> 00:09:02,680 Speaker 3: Me, that's a multimillion pound business. And that's just one league. 189 00:09:03,000 --> 00:09:06,240 Speaker 4: And what I was seeing was the growth the opportunity 190 00:09:06,760 --> 00:09:10,000 Speaker 4: to be able to support that. But then the other 191 00:09:10,040 --> 00:09:13,040 Speaker 4: thing we found out was that fluid to your fans 192 00:09:13,200 --> 00:09:17,320 Speaker 4: is legitimate. I have an Australia women's national jerseys. 193 00:09:17,600 --> 00:09:20,120 Speaker 3: Yeah, and I'm all about it. Caitlin Ford. 194 00:09:20,840 --> 00:09:23,040 Speaker 4: Yeah, I'm like a big, big fan of what the 195 00:09:23,080 --> 00:09:27,680 Speaker 4: Matilda's doing. My relationship to women's sport is about elevating 196 00:09:27,720 --> 00:09:30,560 Speaker 4: women as much as it's about loving like watching people 197 00:09:30,640 --> 00:09:33,440 Speaker 4: kick up the football around the pitch. As a football fan, 198 00:09:33,880 --> 00:09:37,960 Speaker 4: I love the LGBTQ plus sands. I love the equality 199 00:09:38,120 --> 00:09:41,280 Speaker 4: of women in sport. I love seeing stadiums full of 200 00:09:41,360 --> 00:09:44,640 Speaker 4: children that are watching powerful, strong athletes on the pitch 201 00:09:44,800 --> 00:09:45,920 Speaker 4: and that's their inspiration. 202 00:09:46,520 --> 00:09:48,080 Speaker 3: That's what makes me passionate about it. 203 00:09:48,120 --> 00:09:52,520 Speaker 4: So what we see is incredible because this does not happen. 204 00:09:52,200 --> 00:09:54,320 Speaker 3: In football, in men's football, in England. 205 00:09:54,800 --> 00:09:58,440 Speaker 4: We see fans buying an Arsenal shirt with Jordan Nobbs 206 00:09:58,480 --> 00:10:00,679 Speaker 4: on the back, and then when she moves to Villa, 207 00:10:00,760 --> 00:10:03,439 Speaker 4: they buy an Aston villashit with Jordan Knobs on the back. 208 00:10:03,760 --> 00:10:06,600 Speaker 3: So the fandom is, as you say, fluid. 209 00:10:06,640 --> 00:10:09,640 Speaker 4: People's interest is like, I just love the sport, so 210 00:10:10,000 --> 00:10:12,280 Speaker 4: I'll buy a Villa shit, I'll buy an Arsenal shit. 211 00:10:12,360 --> 00:10:16,080 Speaker 4: I just want to support these incredible women. And that's 212 00:10:16,120 --> 00:10:19,880 Speaker 4: where I think we've cornered the market because the opportunity 213 00:10:20,000 --> 00:10:22,400 Speaker 4: is about so much more than one club or one country. 214 00:10:22,440 --> 00:10:25,280 Speaker 4: It's about galvanizing people to just love all of the 215 00:10:25,320 --> 00:10:28,280 Speaker 4: sport and just be enveloped in it in every single way. 216 00:10:28,559 --> 00:10:29,600 Speaker 2: Yeah, it's really powerful. 217 00:10:29,640 --> 00:10:31,520 Speaker 1: I think we could get in trouble here talking for 218 00:10:31,559 --> 00:10:35,360 Speaker 1: about three hours. But can you talk to us from 219 00:10:35,400 --> 00:10:37,880 Speaker 1: a business sense? What does something like the faith of 220 00:10:37,960 --> 00:10:40,679 Speaker 1: Women's World Cup do to create a big spike in 221 00:10:40,720 --> 00:10:41,360 Speaker 1: your business? 222 00:10:41,640 --> 00:10:46,360 Speaker 4: Well, my goodness, it's changed my life really. Firstly, it's 223 00:10:46,400 --> 00:10:50,760 Speaker 4: created within the company three more jobs and carrying forward. 224 00:10:50,960 --> 00:10:52,560 Speaker 3: Wow, because of the success of the World Cup. 225 00:10:52,640 --> 00:10:56,280 Speaker 4: So this World Cup was our first stab at the 226 00:10:56,320 --> 00:11:00,920 Speaker 4: big time because it was post contracts with the major brands, 227 00:11:01,280 --> 00:11:03,640 Speaker 4: and I was nervous, of course, because we've brought a 228 00:11:03,640 --> 00:11:05,480 Speaker 4: lot of stock, a lot of those shirts, a lot 229 00:11:05,520 --> 00:11:08,480 Speaker 4: of these shirts, and you're taking a big leap. So 230 00:11:08,760 --> 00:11:12,040 Speaker 4: our launch date was Dune the eighth for all of 231 00:11:12,040 --> 00:11:15,040 Speaker 4: the Lioness's kit that all the Lionesses range, and my 232 00:11:15,160 --> 00:11:18,600 Speaker 4: goal was to do a twelve thousand pound day, and 233 00:11:18,640 --> 00:11:20,080 Speaker 4: I thought, God, am I going to do it? 234 00:11:20,120 --> 00:11:20,600 Speaker 3: We did a. 235 00:11:20,600 --> 00:11:24,439 Speaker 4: Thirty eight thousand pound day in the first twenty four hours, 236 00:11:24,800 --> 00:11:26,560 Speaker 4: and I was like, I can't believe we've done this. 237 00:11:26,880 --> 00:11:32,120 Speaker 3: So I someone in this world underestimated the value of 238 00:11:32,160 --> 00:11:32,720 Speaker 3: this world. 239 00:11:32,800 --> 00:11:33,199 Speaker 2: Wow. 240 00:11:33,240 --> 00:11:37,000 Speaker 4: And the power of the women's game is a lot bigger, 241 00:11:37,880 --> 00:11:41,040 Speaker 4: a lot more vast. And the data points are fascinating 242 00:11:41,200 --> 00:11:44,360 Speaker 4: because we're told all the time about who likes the 243 00:11:44,400 --> 00:11:46,880 Speaker 4: women's game, who's interested in the women's game. The data 244 00:11:46,920 --> 00:11:49,280 Speaker 4: of people that are purchasing the jerseys does not reflect 245 00:11:49,360 --> 00:11:52,439 Speaker 4: that the data of the people purchasing the jerseys are 246 00:11:53,080 --> 00:11:57,320 Speaker 4: everyone and anyone of fifty eight percent men. I think 247 00:11:57,320 --> 00:11:59,480 Speaker 4: that this is the common misconception that it's a sport 248 00:12:00,040 --> 00:12:03,760 Speaker 4: followed by women watched by women. Men love women's football, 249 00:12:04,000 --> 00:12:07,160 Speaker 4: and I think it's because they feel disenfranchised a lot 250 00:12:07,200 --> 00:12:09,800 Speaker 4: from men's sport because I've taken it on this wild 251 00:12:09,880 --> 00:12:13,400 Speaker 4: journey to this multi billion pound industry, and men's football 252 00:12:13,440 --> 00:12:17,000 Speaker 4: is so accessible, the players are so relatable, it's really 253 00:12:17,080 --> 00:12:19,400 Speaker 4: human and being in the stadium you feel safe and 254 00:12:19,440 --> 00:12:21,720 Speaker 4: I think it brings in a lot of different people. 255 00:12:21,760 --> 00:12:25,600 Speaker 4: So we've learned a lot from the data, but unimaginable 256 00:12:26,120 --> 00:12:28,640 Speaker 4: heights the business has gone to as a direct result 257 00:12:28,679 --> 00:12:31,000 Speaker 4: of the work of the Australian Federation to make this 258 00:12:31,120 --> 00:12:33,120 Speaker 4: the biggest World Cup ever for women. 259 00:12:33,520 --> 00:12:35,960 Speaker 1: Yeah, it's huge. What do you think this World Cup 260 00:12:36,000 --> 00:12:38,040 Speaker 1: will mean for the future of women's football. 261 00:12:38,559 --> 00:12:41,040 Speaker 4: I think it's a massive turning point. I don't think 262 00:12:41,080 --> 00:12:44,160 Speaker 4: there's anybody that can deny the power of women's sport 263 00:12:44,800 --> 00:12:48,160 Speaker 4: as a result of this World Cup. I do think 264 00:12:48,200 --> 00:12:51,920 Speaker 4: that people would have said after the Euros as an example, 265 00:12:51,960 --> 00:12:56,360 Speaker 4: because it broke every record for women's football, they would 266 00:12:56,360 --> 00:12:59,040 Speaker 4: have been able to pinpoint little things like, as I 267 00:12:59,080 --> 00:13:02,000 Speaker 4: said before, how many fans were going into the stadiums 268 00:13:02,000 --> 00:13:05,360 Speaker 4: of some of the games. The Australian World Cup is 269 00:13:05,400 --> 00:13:08,720 Speaker 4: undeniable now, I mean it's on the world stage, it's 270 00:13:08,720 --> 00:13:13,400 Speaker 4: in every newspaper, some of the moments have just showed 271 00:13:13,480 --> 00:13:17,520 Speaker 4: how far we've come as a result of accessibility, as 272 00:13:17,559 --> 00:13:22,840 Speaker 4: a result of investment. The score the score lines, sorry, 273 00:13:22,880 --> 00:13:28,040 Speaker 4: the score lines have been completely adapted, changed from four 274 00:13:28,080 --> 00:13:31,679 Speaker 4: years ago as a result of investment and the efforts 275 00:13:31,679 --> 00:13:35,080 Speaker 4: made by federations to elevate women. So we're no longer 276 00:13:35,120 --> 00:13:37,640 Speaker 4: seeing sixteen nills, which is what we want for the 277 00:13:37,679 --> 00:13:41,400 Speaker 4: women's game. But also we're seeing really really tight scoolinges 278 00:13:41,440 --> 00:13:45,120 Speaker 4: at the top. Germany the US MEM's national team a 279 00:13:45,160 --> 00:13:47,240 Speaker 4: few days ago, nearly England. 280 00:13:48,400 --> 00:13:49,439 Speaker 3: Stressful. 281 00:13:49,559 --> 00:13:52,400 Speaker 4: I was there and I was marching around the stadium 282 00:13:52,480 --> 00:13:53,600 Speaker 4: really really stressed out. 283 00:13:53,800 --> 00:13:56,080 Speaker 3: But I feel like that's the best thing for this sport. 284 00:13:56,920 --> 00:13:59,080 Speaker 4: We're no longer going to see back to back US 285 00:13:59,120 --> 00:14:03,360 Speaker 4: one's national team wins. Well, we definitely aren't, because of 286 00:14:03,720 --> 00:14:06,400 Speaker 4: how much we've elevated so many nations in this sport. 287 00:14:06,720 --> 00:14:10,319 Speaker 4: That is really special, That is really really important, because 288 00:14:10,360 --> 00:14:12,880 Speaker 4: you don't want to have a league where or a 289 00:14:12,960 --> 00:14:15,400 Speaker 4: league or an international tournament where one team is running 290 00:14:15,400 --> 00:14:17,880 Speaker 4: away every single season. It's not good for sport, it's 291 00:14:17,920 --> 00:14:20,440 Speaker 4: not good for the interest, it's not good for nations 292 00:14:20,480 --> 00:14:22,479 Speaker 4: getting involved, and it's galvanizing. 293 00:14:22,520 --> 00:14:24,920 Speaker 3: So many nations. I mean, look at Australia now. 294 00:14:25,120 --> 00:14:27,880 Speaker 4: You can't avoid the women's will govern this country right 295 00:14:27,920 --> 00:14:30,440 Speaker 4: now because of what Sam Kah and her team have done. 296 00:14:30,520 --> 00:14:33,600 Speaker 1: It's absolutely incredible. Thank you so much for having a chat. 297 00:14:33,960 --> 00:14:37,000 Speaker 1: I've loved hearing about your passion but also your insight 298 00:14:37,080 --> 00:14:39,960 Speaker 1: and understanding. I love I'm such a huge data and 299 00:14:39,960 --> 00:14:43,480 Speaker 1: statistics fan, and as you touch on, it's proving wrong 300 00:14:43,560 --> 00:14:46,320 Speaker 1: these long held ideas that are just no longer correct, 301 00:14:46,360 --> 00:14:48,920 Speaker 1: and it's really cool to be able to use your 302 00:14:48,920 --> 00:14:52,160 Speaker 1: platform to shift these mindsets around the potential of women's 303 00:14:52,160 --> 00:14:54,040 Speaker 1: football and women's sports. So thank you so much for 304 00:14:54,080 --> 00:14:57,200 Speaker 1: having a chat. Thank you for having me amazing. Thanks 305 00:14:57,240 --> 00:14:59,440 Speaker 1: so much for listening. If you've got something out of 306 00:14:59,440 --> 00:15:02,040 Speaker 1: this episode, I would absolutely love it if you could 307 00:15:02,040 --> 00:15:04,240 Speaker 1: send it on to one person who you think might 308 00:15:04,360 --> 00:15:08,080 Speaker 1: enjoy it. Otherwise, subscribe, give us a review, and make 309 00:15:08,120 --> 00:15:10,640 Speaker 1: sure you follow us on Instagram at the Female Athlete 310 00:15:10,680 --> 00:15:14,160 Speaker 1: Project to stay up to date with podcast episodes, merch drops, 311 00:15:14,160 --> 00:15:17,960 Speaker 1: and of course news and stories about epic female athletes.