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Speaker 1: Already and this is the Daily This is the Daily OS.

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Speaker 2: Oh, now it makes sense.

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Speaker 3: Good morning, and welcome to the Daily OS. It's Thursday,

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Speaker 3: the seventeenth of October.

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Speaker 2: I'm Emma, I'm Sam.

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Speaker 1: The US election is less than three weeks away. And

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Speaker 1: while we don't know who's going to win until the

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Speaker 1: votes are cast, and even then we're gonna have to

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Speaker 1: wait until it all comes out, what we do know

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Speaker 1: for sure is that this election has been one of

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Speaker 1: the most complex and anticipated political races in modern history.

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Speaker 3: For many young Americans in particular, this unprecedented election has

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Speaker 3: played out via short, vertical videos on their social media feeds,

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Speaker 3: in memes circulated through their group chats, via celebrity endorsements,

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Speaker 3: and on viral podcasts or late night appearances and algorithms.

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Speaker 2: So on today's show, Sam and I are going to go.

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Speaker 3: A little bit deeper into the experiences of young Americans

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Speaker 3: during this election. We'll look at the way that both

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Speaker 3: the current VP Kamala Harris and former President Donald Trump

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Speaker 3: have attempted to engage this younger cohort of voters.

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Speaker 1: Yeah, we're going to talk about what we think has

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Speaker 1: worked in the building of brand Harris and brands, Trump

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Speaker 1: and where young Americans actually get their news from the

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Speaker 1: First AMMA. What's making headlines.

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Speaker 3: Prime Minister Anthony Alberanzi has defended his decision to buy

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Speaker 3: a four point three million dollar property on the New

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Speaker 3: South Wales central Coast after he was criticized for the

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Speaker 3: timing of the purchase. Albanzi confirmed he bought the beachside

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Speaker 3: property in Copacabana, where he planned to move with his

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Speaker 3: fiance Jody Hayden. The PM, who said he's planning on

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Speaker 3: selling his property in Sydney's Inner West, has been criticized

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Speaker 3: for the decision, which Shadow Finance Minister Jane Hume called

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Speaker 3: tone deaf during a cost of living crisis. Albanzi told

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Speaker 3: reports he knows what it's like to have struggled, having

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Speaker 3: grown up in public housing, and said he's focused on

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Speaker 3: passing legislation to help more people own a home. Senior

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Speaker 3: government ministers have defended Albanesi, saying he can spend his

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Speaker 3: own money as he likes, while Green's Housing spokesperson Max

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Speaker 3: Chandler Mayther said the purchase reflected a system where property

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Speaker 3: investors can afford waterfront homes while quote millions can't even

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Speaker 3: find an affordable rental.

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Speaker 1: Westpac customers have been impacted by a third consecutive day

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Speaker 1: of online banking adages. Thousands of customers have reported issues

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Speaker 1: with the Westpac's online system along with its subsidiaries. Saint

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Speaker 1: George Real Time Outage Monitored down Detector recorded a peak

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Speaker 1: in the number of issues on Wednesday morning. Westpac, one

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Speaker 1: of Australia's Big four banks, has made a series of

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Speaker 1: statements on social media since the beginning of the week,

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Speaker 1: saying it was aware of the issues and quote working

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Speaker 1: around the clock to help customers access their bank.

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Speaker 3: The US government has threatened to stop supplying Israel with

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Speaker 3: weapons if the country doesn't allow more aid to enter

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Speaker 3: the Gaza Strip. A letter to Israeli leaders written by

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Speaker 3: US Defense Secretary Lloyd Austin and Secretary of State Anthony

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Speaker 3: Blincoln was leaked to the media. It called on leaders

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Speaker 3: to open up four border crossings into Gaza within the

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Speaker 3: next month to allow for a greater flow of aid,

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Speaker 3: including food, medicine, and vaccines, which the US says has

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Speaker 3: been mostly cut off. The letter said US shipments of

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Speaker 3: arms to Israel could be impacted if Israel fails to

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Speaker 3: allow for aid to enter Gaza and Israeli official said

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Speaker 3: authorities were reviewing the letter and taking the matter seriously.

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Speaker 1: And in today's good news. The WNBA, the women's professional

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Speaker 1: basketball league in the US, had its largest audience for

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Speaker 1: a finals match in about twenty three years Game two

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Speaker 1: of the finals between New York and Minnesota. It drew

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Speaker 1: in roughly one point three million viewers. The previous record

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Speaker 1: was set in two thousand and one, when more than

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Speaker 1: one and a half million people tuned in, according to

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Speaker 1: the online tracker Sports Media Watch. It was also the

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Speaker 1: most of you game this year that did not feature

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Speaker 1: WNBA superstar Caitlin Clark. Viewership was also one hundred and

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Speaker 1: fifteen percent higher than the audience for last year's Game

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Speaker 1: two final.

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Speaker 3: So, Sam, somehow, we are now less than three weeks

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Speaker 3: away from the US presidential election.

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Speaker 2: It's been a journey.

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Speaker 1: Wow, I feel like I've aged.

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Speaker 2: Yeah, me too.

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Speaker 1: Well, I'm not even in America.

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Speaker 2: We aren't imagine what it's like over there.

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Speaker 3: And that's kind of what we want to talk a

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Speaker 3: little bit more about today in terms of what this

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Speaker 3: election has meant for young people through the lens of

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Speaker 3: social media and the online world. Let's lay some foundations first.

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Speaker 3: So I want to look at Donald Trump and Kamala

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Speaker 3: Harris both as brands. Can you give me a sense

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Speaker 3: of how these candidates and the massive strategic machines that

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Speaker 3: sit behind them are actually trying to sell themselves to

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Speaker 3: younger voters.

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Speaker 1: It's an interesting exercise, isn't it to think of them

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Speaker 1: like a serial box and how are they putting themselves

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Speaker 1: on the shelf to position themselves to get a young

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Speaker 1: voter who might not have voted before or might not

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Speaker 1: have turned out to vote when they were eligible last time.

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Speaker 1: So we'll start with brand Harris. She had a really

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Speaker 1: big job ahead of her because she entered the race late.

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Speaker 1: It was the latest I think, to enter the presidential

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Speaker 1: race in at least the last fifty or sixty years.

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Speaker 1: She took over from Joe Biden when he pulled out

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Speaker 1: a couple of months ago. Now, younger voters weren't connecting

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Speaker 1: with Joe Biden. They were abandoning the president, not necessarily

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Speaker 1: in favor of support for Donald Trump, but more in

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Speaker 1: favor of third party candidates or independent candidates, or perhaps

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Speaker 1: just not voting at all and totally disengaging.

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Speaker 2: Which we know is a big issue.

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Speaker 3: In the US because voting is not compulsory, so people

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Speaker 3: really have to want to turn out totally.

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Speaker 1: There's kind of two challenges in the US. One is

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Speaker 1: to convince them that they should vote for you, and

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Speaker 1: the next bit is actually to convince them to vote. So,

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Speaker 1: in terms of brand Harris entering the race, there was

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Speaker 1: one line in an article I was reading that sums

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Speaker 1: it up into three categories really nicely. This analyst said,

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Speaker 1: she's representing three things that young people said they want

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Speaker 1: most authenticity, actionable policies, and a change from the status quo.

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Speaker 1: Now it's clear to me that the authenticity element is

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Speaker 1: being presented through her emphasis on her story, her early life,

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Speaker 1: her college days, her family history. She is spending some

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Speaker 1: time talking about climate change and racial justice and other

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Speaker 1: kind of hot young people's issues or issues we know

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Speaker 1: win young votes, but she's really focusing on these two

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Speaker 1: big issues, economic inequality and abortion rights and tying them

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Speaker 1: very closely to an America that young people want to

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Speaker 1: grow up in. And the actionable side of that is

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Speaker 1: like she's giving lots of tangible plans and you know,

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Speaker 1: one hundred day promises and all of that kind of thing.

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Speaker 3: It's interesting that you mentioned the kinds of focuses for

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Speaker 3: Kamala Harris, because you could be forgiven for not knowing

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Speaker 3: that there are actionable policies that she is putting out

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Speaker 3: there for this young voter. It's hard to kind of

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Speaker 3: cut through the world of brat Summer existing in the

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Speaker 3: context there has been that memification around this election. But

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Speaker 3: she really does seem to be spending a lot of

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Speaker 3: time aligning brand Harris with a change from the status quota.

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Speaker 3: She's not Joe Biden, is something she has been saying

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Speaker 3: a lot along the campaign trail. You know, she's trying

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Speaker 3: to really distinguish herself as being a unique candidate away

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Speaker 3: from the older male leader that voters are used to seeing,

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Speaker 3: a change from what she describes as the same old

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Speaker 3: playbook from Donald Trump and here's political antics. In many ways,

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Speaker 3: I think she's really trying to make her brand less

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Speaker 3: about her, less about the person, and more about what

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Speaker 3: she represents. What is her identity, What are the policy

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Speaker 3: issues that she wants to drive change behind for young voters,

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Speaker 3: what young voters want from their.

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Speaker 1: Politics, Which is crazy, right, because she's part of the

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Speaker 1: current government so normally in the presidential debate you would

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Speaker 1: have a candidate in Harris's position be defending her record

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Speaker 1: and saying not to change and saying that things are

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Speaker 1: great as they are and we need more of it.

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Speaker 1: So the fact that she's then the challenger is a

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Speaker 1: bit of a weird one for US politics and for

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Speaker 1: the US media. I also want to point out that

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Speaker 1: she's got this message of change and of getting rid

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Speaker 1: of the status quo. But simultaneously she's also saying that

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Speaker 1: she wouldn't have made any decisions differently from Joe Biden's

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Speaker 1: over the past four years. So that's where we're starting

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Speaker 1: to see the conflict within that positioning to a younger

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Speaker 1: voter of vote for me, I'm different, but I actually

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Speaker 1: wouldn't have done anything differently.

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Speaker 3: Yeah, and that's the defense in the line that we've

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Speaker 3: heard from Trump and Jade Vance's camp constantly. You know

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Speaker 3: this retric of you've had four years to show us

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Speaker 3: that you care about this. I suppose it's so difficult

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Speaker 3: type wrote for her. Definitely, absolutely and uniquely kind of rope.

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Speaker 3: I don't think you would hear that kind of talk

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Speaker 3: from an Australian election. What about the other side we've

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Speaker 3: heard about brand Harris tell me about brand Trump.

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Speaker 1: Well, Brand Trump is doing what he does best, and

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Speaker 1: that is appealing to a sense of nationalism, a sense

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Speaker 1: of commerce, and he's been very vocal on social media

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Speaker 1: about issues like job creation, taxes, grocery items going up

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Speaker 1: in price, and of course immigration. It is a more

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Speaker 1: traditional message to younger voters, but the way that he's

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Speaker 1: delivering that message with memes, viral content, and very targeted

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Speaker 1: appearances on youth centric YouTube channels and podcasts where he

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Speaker 1: gets a bit more room to express his unapologetically personal brand,

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Speaker 1: that is really resonating with a certain segment of younger voters,

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Speaker 1: especially those who are feeling disillusioned by what they see

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Speaker 1: as a broken political system, and especially young men. Right.

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Speaker 3: This is obviously a really unique climate that these can

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Speaker 3: and did it's find themselves in in terms of personal

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Speaker 3: brand in the online space, twenty twenty feels like a

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Speaker 3: lifetime ago, but of course it was an election where

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Speaker 3: a lot of rhetoric played out online in the lead

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Speaker 3: up to that vote. Is there anything we can learn

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Speaker 3: from young Americans from that election?

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Speaker 2: How did they vote?

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Speaker 1: Then? Well, I think it's helpful to look at twenty

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Speaker 1: twenty in trying to figure out what to expect from

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Speaker 1: this year because all of that social media noise kind

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Speaker 1: of needs to translate to votes. So in twenty twenty,

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Speaker 1: statisticians say about fifty percent of Americans under twenty nine

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Speaker 1: actually turned out and voted, and that was up eleven

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Speaker 1: percent from twenty sixteen, So that made twenty twenty one

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Speaker 1: of the largest youth turnouts ever.

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Speaker 3: I just want to take a moment to reflect on that,

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Speaker 3: like fifty percent of young Americans voting being celebrated as

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Speaker 3: one of the largest turnouts ever. That is a staggering

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Speaker 3: number when you consider the voter turnout here in Australia,

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Speaker 3: and I think worth remembering when considering the kind of

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Speaker 3: online zeitgeist, the cultural conversations, what that actually translates into

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Speaker 3: in terms of boots on the ground on polling day

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Speaker 3: is a very different.

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Speaker 1: Story, definitely, and that's why we see so much work

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Speaker 1: being done on the turnout to vote and rock the

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Speaker 1: vote and all of those kind of things just to

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Speaker 1: get people to turn up. So, in terms of those

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Speaker 1: who did vote, younger voters voted for Biden over Trump

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Speaker 1: by a margin of about twenty percentage points. It's worth

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Speaker 1: noting that Trump actually gained eight points amongst millennials, so

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Speaker 1: those who were between twenty four and thirty nine in

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Speaker 1: twenty twenty compared with his twenty sixteen performance. So there

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Speaker 1: was a little bit of a trend that analysts have

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Speaker 1: been looking at to see would Trump be able to

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Speaker 1: bring down the average age of his voters. People who

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Speaker 1: vote for Republicans in a presidential debate typically do trend older,

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Speaker 1: So there was interest in that trend of perhaps he

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Speaker 1: is resonating with younger people.

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Speaker 3: I wonder, and this is purely speculative, but this notion

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Speaker 3: that Trump points among some young voters when he ran

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Speaker 3: against Biden compared to when he ran against Hillary Clinton,

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Speaker 3: I wonder if that tells us that that younger audience

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Speaker 3: preferred the female candidate in that earlier instance. I wonder

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Speaker 3: if it was more about Biden's lack of popularity than

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Speaker 3: Trump's increased popularity potentially.

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Speaker 1: I mean, another factor to consider was that Trump was

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Speaker 1: running against a candidate older than him in Joe Biden,

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Speaker 1: and so that might have influenced some people as well.

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Speaker 1: It's hard to really nail exactly what happened on that day,

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Speaker 1: and then you know, people's whole jobs are to analyze

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Speaker 1: presidential results for the next four years. Yeah, and this

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Speaker 1: year is looking just as kind of uncertain in that way.

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Speaker 3: Yeah, we keep hearing about the uncertainty of this November

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Speaker 3: five vote. The polls are extremely close from what we

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Speaker 3: are hearing. So do we have any updated numbers in

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Speaker 3: terms of the younger vote for this election.

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Speaker 1: I'm always cautious about poles. You and I have had

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Speaker 1: that chat on the podcast before. I like the Harvard

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Speaker 1: Youth poll they seem to have over the years, had

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Speaker 1: really quite you know, at least scientifically executed polling, and

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Speaker 1: they released a poll last month. It shows Harris has

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Speaker 1: a commanding lead amongst gen Z's twenty three percentage points.

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Speaker 1: Was the difference there in under thirties amongst those who

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Speaker 1: are registered to vote. Amongst female voters, that gap is

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Speaker 1: nearly fifty percent, So what we're seeing e merge is

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Speaker 1: a bit of a difference in gender that's now being

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Speaker 1: accentuated after Harris replaced Joe Biden. There was another really

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Speaker 1: interesting part of this poll relating to memes. So fifty

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Speaker 1: three percent of young adults said they had seen a

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Speaker 1: meme about Kamala Harris in the last month of those

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Speaker 1: people who saw a meme, fifty percent said it didn't

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Speaker 1: make a difference to how they felt about her, sixteen

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Speaker 1: percent said it made them feel more negatively towards her,

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Speaker 1: and thirty four percent, so one in three said it

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Speaker 1: made them like her more. Wow, that was really cool.

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Speaker 1: Then they did the same question for Trump. Fifty six

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Speaker 1: percent said they had seen a meme about Trump. On

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Speaker 1: percent of people said didn't change their view, twenty six

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Speaker 1: percent of people said it made them feel more negatively,

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Speaker 1: and only thirteen percent said it made them like him more.

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Speaker 3: I think that tells us, and probably unsurprisingly, that there

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Speaker 3: is a smaller pool of people who haven't made up

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Speaker 3: their mind about Trump. Sure, he's been in the public

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Speaker 3: eye their whole lives, he had his stint as president.

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Speaker 3: He is now running in a third campaign, So I

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Speaker 3: suppose there's been plenty of time for Americans to figure

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Speaker 3: him out or figure out what they think and feel

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Speaker 3: about him, whereas a lot wasn't known about Kamala Harris

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Speaker 3: until you know, even the last few months for many voters.

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Speaker 1: Yeah, and so now the job for both of the

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Speaker 1: campaigns has been we've built these brands, We've decided what

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Speaker 1: we want to resonate with young voters, where do we

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Speaker 1: actually show up online to deliver that message to them?

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Speaker 1: And so this is a bit of a pattern now

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Speaker 1: with the Trump campaign, but it's very clear that his

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Speaker 1: focus has been on younger men. So it was four

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Speaker 1: months ago almost when he sat down with Logan Paul,

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Speaker 1: who was an influence and a wrestler for his Impulsive podcast,

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Speaker 1: and that has been viewed over six million times on

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Speaker 1: YouTube alone. Then he's gone on the All In podcast,

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Speaker 1: which is a business podcast targeted at a kind of

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Speaker 1: entrepreneurial tech industry, Silicon Valley crowd. They have a majority

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Speaker 1: male audience as well. He's done live streams with one

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Speaker 1: of the most followed gen Z streamers, Aidan Ross. He's

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Speaker 1: played golf on TikTok with another influencer, and of course

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Speaker 1: he's had the backing of Elon Musk on X. There's

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Speaker 1: a long list of other examples, but the key theme

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Speaker 1: to me at least is that these are all environments

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Speaker 1: where Donald Trump has been allowed to be more himself

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Speaker 1: than a sit down political interview. There's a lot less structure,

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Speaker 1: it's often not in a studio environment, and I think

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Speaker 1: that's a very conscious effort.

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Speaker 3: Interesting and also interesting that the influences these kind of

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Speaker 3: tech figures media figures that he has chosen to interact

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Speaker 3: with are all male, all have very male audiences. So

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Speaker 3: it's as though he's cementing his status as a popular

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Speaker 3: figure amongst the groups that he already has on side,

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Speaker 3: and he doesn't appear to be making a deliberate effort

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Speaker 3: to appeal to anyone who he thinks might have already

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Speaker 3: written him off. So what about Kamala Harris. I mean,

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Speaker 3: she's been all over the internet, all over social media.

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Speaker 3: Speaking of popular podcast you know, she sat down on

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Speaker 3: one of the biggest podcasts in the world very recently.

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Speaker 3: Tell me about Brand Harris.

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Speaker 1: Well, I think Brand Harris is making more use of

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Speaker 1: their own social media channels. So Trump is obviously prolific

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Speaker 1: on truth Social his own social media channel, and he's

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Speaker 1: very busy on x now as well, but he hasn't

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Speaker 1: been that active, or at least not compared to the

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Speaker 1: Harris campaign on more traditional gen Z platforms like TikTok

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Speaker 1: or Instagram. Harris has really been blitzing it. There's a

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Speaker 1: lot of you know, collab posts, and there's a lot

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Speaker 1: of tags, a lot of comments on other people's posts,

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Speaker 1: a lot of memes that they are creating themselves, and

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Speaker 1: so there's a lot more use of those platforms. As

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Speaker 1: you said, Call Her Daddy one of the biggest podcasts

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Speaker 1: in the world. She was on that podcast last week.

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Speaker 1: She invited two hundred full time creators to the Democratic

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Speaker 1: Convention to capture content from the convention to really launch

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Speaker 1: that campaign. She's also been very active on late night TV.

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Speaker 1: You know, Jimmy Fallon, Jimmy Kimmel, Stephen Colbert, and they've

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Speaker 1: all got big YouTube followings as well. But there's also

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Speaker 1: been this whole side of the Harris campaign from endorsements

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Speaker 1: she didn't necessarily ask for or go on a podcast

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Speaker 1: to appear from. And we cannot ignore Charlie XCX and

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Speaker 1: Taylor Swift. And in swifts case, that happened just after

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Speaker 1: the presidential debate concluded between Harris and Trump. There were

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Speaker 1: four hundred thousand new visitors directly from Taylor Swift's Instagram

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Speaker 1: page to the voter registration portal, and thirty five thousand

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Speaker 1: of those actually went through and registered to vote. And

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Speaker 1: that was the single biggest day since twenty twenty.

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Speaker 3: Wow, for anyone who might write off the celebrity endorsement.

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Speaker 3: That is the evidence there of how influential a celebrity

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Speaker 3: can be when they have a say in this campaign.

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Speaker 3: I also think that that speaks to this organic reach

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Speaker 3: that Kamala Harris has had as Brand Harris. And you know,

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Speaker 3: whether or not it's as organic as it might look

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Speaker 3: to us on the surface, some of those viral moments

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Speaker 3: that clip from Fox News or one of the conservative

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Speaker 3: American news outlets where you've got a group of middle

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Speaker 3: aged journals trying to understand what brat is, and just

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Speaker 3: moments like that that really fell into Brand Harris's lap.

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Speaker 1: And I think they've been very good at owning those

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Speaker 1: moments and really kind of exploiting them or making them

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Speaker 1: Internet moments rather than just letting them float by.

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Speaker 3: Okay, So that gives us a really solid sense of

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Speaker 3: what's happening on social media online. But as you've kind

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Speaker 3: of touched on, none of that really matters if people

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Speaker 3: don't turn out and vote. So when we're talking about turnout,

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Speaker 3: you know that really is the multimillion dollar question. How

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Speaker 3: much can we actually rely on the success of this

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Speaker 3: online content of this brand building in terms of predicting

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Speaker 3: who is actually going to show up at.

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Speaker 1: The pulse' rely on it. I mean, think about it

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Speaker 1: like this, and this is a really non scientific way

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Speaker 1: to think about it. But let's say that all of

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Speaker 1: the most successful Instagram content that was resonating with Harris

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Speaker 1: voters was being watched by people in California. Harris has

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Speaker 1: already won California, that we kind of know that that's

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Speaker 1: going to be a Democrat leaning state. The way that

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Speaker 1: the electoral college works is it's really going to matter

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Speaker 1: about the young people in particular states, and so it's

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Speaker 1: not helpful really to say there's been more successful use

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Speaker 1: of TikTok and Instagram across the board for Harris, Therefore

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Speaker 1: she's going to win. It's going to come down to

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Speaker 1: turnout in some of those key areas. Michigan is having

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Speaker 1: a big youth discussion of how young people are going

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Speaker 1: to vote. There. There are four million voters who are

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Speaker 1: expected to vote for the first time in the US,

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Speaker 1: and if you look at all the voters who could vote,

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Speaker 1: there's going to be forty one million voters under thirty.

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Speaker 1: So this is a big group of people and it's

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Speaker 1: going to matter not about passion but more about turnout,

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Speaker 1: and maybe it is the young men that Trump is

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Speaker 1: more connected to, even though there are a smaller group

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Speaker 1: of people than the kind of Instagram and TikTok masses

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Speaker 1: of the Harris campaign that will make the difference. We're

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Speaker 1: not going to know. What we do know is that

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Speaker 1: it's hard to get young people to actually go to

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Speaker 1: the polls on voting day, even if they are registered.

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Speaker 1: And we're not going to see these efforts die down

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Speaker 1: until you know people have actually cast their ballots.

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Speaker 3: And if it's as close as the posters are predicting,

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Speaker 3: we're not going to have an answer within the first

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Speaker 3: hours or days even of poles closing.

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Speaker 1: So and then social media will be really interesting.

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Speaker 3: Exactly, It's definitely going to be fascinating however it plays out.

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Speaker 2: Sam. Thank you so much for your insights.

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Speaker 3: I think it's given us all a lot to think

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Speaker 3: about as we head towards the US election in two

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Speaker 3: and a bit weeks.

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Speaker 2: And thanks to you all for tuning in.

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Speaker 3: Don't forget to subscribe to the Daily OLS podcast wherever

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Speaker 3: you are listening or if you're over on our YouTube, Hello,

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Speaker 3: thank you for watching. Make sure you subscribe to the

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Speaker 3: channel so that you don't miss out on our next episode.

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Speaker 3: We will be back with another one tomorrow, but until then,

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Speaker 3: have a great day.

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Speaker 1: My name is Lily Maddon and I'm a proud Arunda

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Speaker 1: Bungelung Calkatin woman from Gadighl country. The Daily oz acknowledges

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Speaker 1: that this podcast is recorded on the lands of the

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Speaker 1: Strait Island and nations. We pay our respects to the

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Speaker 1: first peoples of these countries, both past and present.