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Speaker 1: Three sixty with Katie Wolf thanks to Joyce Main Dowin

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Speaker 1: Homes on Stuart Highway, Bear Mart. We know that it

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Speaker 1: was a massive weekend at the track. The Supercars absolutely

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Speaker 1: went off and joining us on the line to tell

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Speaker 1: us more is the CEO of vent Major Events, Tim Watsford.

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Speaker 2: Good morning, Good morning Katie.

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Speaker 3: How are you going pretty well?

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Speaker 1: Mate?

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Speaker 3: Probably better than you, less exhausted than you. How are

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Speaker 3: you feeling No, We're good.

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Speaker 2: Yeah. We had a really great weekend. The people really

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Speaker 2: turned out and drove and Kidden Valley with a great success.

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Speaker 2: We had a lot of fun. So another one put

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Speaker 2: to bed and now we look forward to know what

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Speaker 2: twenty two brings.

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Speaker 1: Absolutely now how many people did we end up with

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Speaker 1: out at the Supercars.

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Speaker 2: We ended up having thirty eight thousand, one hundred and

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Speaker 2: thirty one people through, which is the biggest crowd since

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Speaker 2: twenty seventeen and a really good, really good outcome for

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Speaker 2: us was that was the biggest Friday of the Supercars

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Speaker 2: history to date over twenty four year period, a bit

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Speaker 2: over ten thousand people came through for Friday to watch

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Speaker 2: to watch practice sessions and the drag racing on Friday

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Speaker 2: and really followed through for the weekend, so look we're

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Speaker 2: back to Yeah, we're back to really where we were,

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Speaker 2: and considering that Melbourne is a hotspot and we did

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Speaker 2: lose a few people through there, that result is resounding.

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Speaker 1: It really is good on you guys. Well done to

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Speaker 1: you know, to yourself and the whole team, because that's

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Speaker 1: an enormous number when you consider what we've all been

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Speaker 1: through over the last you know, eighteen months, it's quite

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Speaker 1: phenomenal to think that we were still able to have

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Speaker 1: thirty eight, one hundred and thirty people there at the track.

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Speaker 2: Yeah, it is, and full credit to the guys. I

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Speaker 2: have the perity of working with major events. You know,

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Speaker 2: we rolled through from Park More and the base into supercars,

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Speaker 2: so there's a few weary eyes around the moment, but

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Speaker 2: the fact that you know that's that's not record crowds

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Speaker 2: for supercars, but definitely for Parts More and based in

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Speaker 2: the Grass it was and relatively up there for supercars.

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Speaker 2: It's been a big year and the team we've got

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Speaker 2: around us a pretty special, special bunch of people. So

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Speaker 2: it's now looking towards what we can do to go

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Speaker 2: over and better for twenty twenty two now and then

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Speaker 2: we're all pretty excited about it. One day after we

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Speaker 2: just picked up this year.

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Speaker 1: Hey, what do you attribute in those additional people at

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Speaker 1: the track on Friday too? Do you reckon it was

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Speaker 1: the drags on Friday night?

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Speaker 2: Yeah, I think so. Came from a bit of a

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Speaker 2: resolution a couple of years back. To be honest, COVID

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Speaker 2: gotten away for twenty twenty, but we wanted to do

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Speaker 2: the drag racing as part of the Superpercause program. For

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Speaker 2: a number of years, there was a really successful triple

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Speaker 2: challenge they called it in Iron Park for those that

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Speaker 2: know New South Wales racing venues in the early nineties

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Speaker 2: that had the superbikes, supercars and drag racing all going

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Speaker 2: on and it was incredibly successful. So we thought, hang on,

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Speaker 2: let's try and revive that in the top end, utilize

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Speaker 2: what we've got with Nitro up north and see what

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Speaker 2: we can do. And they came out the place was

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Speaker 2: the place is packed, literally bump at a bumper on

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Speaker 2: Friday night. So that's really given us foods of thought

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Speaker 2: to see where we can leverage those traveling fan bases.

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Speaker 2: There's a lot of them that support drag racing, believe

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Speaker 2: it or not. And they came out and had a

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Speaker 2: great time and it's pretty it's pretty amazing actually to

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Speaker 2: watch it. I was I was blowing away myself.

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Speaker 3: Yeah, I reckon it would be.

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Speaker 1: And and there was a couple of crashes with the

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Speaker 1: drags as well, wasn't there.

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Speaker 2: Yeah there was. There was an unfortunately no injuries, but yeah,

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Speaker 2: there was. There was a couple of track the couple

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Speaker 2: of crashes, sorry one was one was a bit more

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Speaker 2: intense than others. And that's that's part of the sport

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Speaker 2: we've got. We've got a great group of people around

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Speaker 2: the Drag Racing Association that comes up and oxycus his

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Speaker 2: hand from a sport perspective, and they ran they ran

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Speaker 2: a really really good ship, to be honest. So obviously

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Speaker 2: crashes are part of racing and lucky, luckily no one's

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Speaker 2: hurt over Friday all the weekend that it was a

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Speaker 2: really good result.

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Speaker 1: Yeah. Absolutely, Hey, then the races on Saturday and Sunday,

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Speaker 1: it just went off, didn't it.

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Speaker 2: Yeah. Big. And the appreciate I appreciation I have for

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Speaker 2: the super bike riders now is amazing, Like those guys

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Speaker 2: are crazy. What they do on bikes is phenomenal. Coupled

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Speaker 2: with really good a really good on track racing. Obviously

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Speaker 2: the Saturday Saturday had a bit of a stack at

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Speaker 2: the first turn for the supercars, which was which kind

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Speaker 2: of gave the race a bit of a kick along.

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Speaker 2: And from what I've heard, I haven't got this officially.

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Speaker 2: That look, the freeware broadcast numbers were well and truly

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Speaker 2: up on Saturday, which means I think yesterday would have

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Speaker 2: been well and truly up as well. So one and

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Speaker 2: was up in headlights over the weekend on national perspective

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Speaker 2: as well, and once again full credit to the team.

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Speaker 2: The venue looked amazing, so it's for the best I've

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Speaker 2: seen it and sometimes as well. So I didn't really

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Speaker 2: really really came to last.

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Speaker 3: And how did how did the concert on Saturday night go?

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Speaker 2: Yeah? Good? It was good. It was a ballpark music

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Speaker 2: and our locals here in Draft Day and Bernard Fanning,

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Speaker 2: as the headlines I to speak, had had a really

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Speaker 2: good vite. It was a really really cruisy, family community

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Speaker 2: vibe to it, and it was good to see a

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Speaker 2: lot of kids stick around and listen to Bernard Fanning

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Speaker 2: play play some of his new stuff and obviously some

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Speaker 2: of the old tracks in Powder Fingers so it's that

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Speaker 2: the concert is a lot of fun for this event.

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Speaker 2: And I can say that who tried a few different

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Speaker 2: remedies over the years, a different artists and different demographics.

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Speaker 2: And to say that, you know, people were leaving Saturday

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Speaker 2: with smiles on their faces after a relatively he should

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Speaker 2: be big day and we open gates at seven am,

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Speaker 2: so when they're leaving it at eight on nine at

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Speaker 2: o'clock at night, it's a long day. But yeah, little

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Speaker 2: little incidents, a lot of fun. And yeah, cat wit

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Speaker 2: to get stuck in now and see what so it

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Speaker 2: next year holds well And.

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Speaker 1: I'll ask you in a second about Territory Day because

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Speaker 1: that's coming up very quickly as well. But what do

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Speaker 1: you know? I like how things looking. I guess you

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Speaker 1: know for next year. It's very early days when it

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Speaker 1: comes to the supercars, given that it just ended yesterday.

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Speaker 3: But you know, what are you thinking for next year?

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Speaker 2: Yeah? I think we we're going to keep to feed

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Speaker 2: on the pedals cut in the pun, but there's definitely

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Speaker 2: room for growth. We think there's a couple of ideas

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Speaker 2: that have spilled out over the weekend and stuff that

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Speaker 2: ought to put in train that we would have liked

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Speaker 2: to put in trains for this year. Just COVID obviously

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Speaker 2: was what put us back. So I'll have some conversations

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Speaker 2: this week with our friends at Most Sports Australia and

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Speaker 2: the guys in particularly from a drag Racing com partner,

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Speaker 2: it wouldn't mind trying to see where see where that

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Speaker 2: goes into the future. That was that was literally much

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Speaker 2: better than I thought it would go. And for more

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Speaker 2: reports that the supercar, the superbikes want to want to

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Speaker 2: try and type to do a little bit more as well.

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Speaker 2: So look from it, I think we'll aim at at

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Speaker 2: a bigger program. To be honest, we want to try

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Speaker 2: and go bigger and better. This has definitely got room

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Speaker 2: for growth. We are a we are an event that's

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Speaker 2: on the rise. And what what we'll bring next year,

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Speaker 2: which is which is a really significant part and point

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Speaker 2: of difference is will be there will be the official

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Speaker 2: indigenous round for the supercars going forward. So the teams, teams, officials,

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Speaker 2: supercars themselves are all behind this initiative. We've got We've

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Speaker 2: got Trent Lee local Aricia that's produced a pretty special

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Speaker 2: piece of artwork for us that will be that will

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Speaker 2: be adapted into logos and cars and helmets and race

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Speaker 2: suits and everything next year, and and we really want

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Speaker 2: to try and celebrate our indigenous culture here in the

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Speaker 2: top end. So that's a that's a pretty special piece

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Speaker 2: for the supercars guys to get behind, and we're really

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Speaker 2: happy to anounce that.

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Speaker 1: Yeah, that's really good. That is that is a great

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Speaker 1: thing to do. Hey, yeah, are the Drags going to

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Speaker 1: be bad you.

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Speaker 3: Reckon for next year?

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Speaker 1: Given the fact that they have been more successful than

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Speaker 1: what we'd maybe thought.

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Speaker 2: I hope, So, I hope. So I can't I can't say.

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Speaker 2: I can't say that hand on heart of the moment.

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Speaker 2: But look, I openly speaking where we really came to

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Speaker 2: work with them going forward. They bring a really really

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Speaker 2: good program and really diverse crowd that comes along with

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Speaker 2: them as well. That there were people that specifically came

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Speaker 2: for the Drags, which is which good. So we want

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Speaker 2: to try and we're want to try and put them

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Speaker 2: back into the card for next year for sure, nothing

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Speaker 2: official yet.

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Speaker 3: That's where towards Hey, Tim, we know that it's not

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Speaker 3: far away now.

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Speaker 1: Territory Day. You guys never stopped there at major events.

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Speaker 1: How are you going organization wise for Territory Day.

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Speaker 2: Yeah, the guy's doing well. We've obviously got the four

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Speaker 2: signature events from right across the territory. Alice brings ten

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Speaker 2: and Creek catterin up here on the top end. And look,

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Speaker 2: I'm from a from a pure punter's perspective, I'm seeing

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Speaker 2: the signs gup all around town now where we did

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Speaker 2: it by their fireworks, so we know it's definitely upon us.

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Speaker 2: So next Thursday, you know there's going to be our

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Speaker 2: guys sprinkled right across the two aty putting together some

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Speaker 2: signature events. And then there's the seventeen locations that people

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Speaker 2: can get out and see some fireworks and a bit

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Speaker 2: of local community pieces as well. So look, it's it's definitely,

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Speaker 2: it's definitely busy. I'll judge me. The tip kat looking

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Speaker 2: forward to the ly too at this point in time.

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Speaker 2: But it's a lot of fun as well. Right, We've

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Speaker 2: we missed out on on on blowing stuff up so

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Speaker 2: to speak, last year, and we're looking to see, you know,

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Speaker 2: some great fireworks but also some entertainment. Look, the pop

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Speaker 2: up time Machine does a does an amazing job here

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Speaker 2: in Darwin as well as as well as ESKIMJ. So

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Speaker 2: it's it's gonna be a lot of fun down at

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Speaker 2: middle markets. The guys will the guys will push on

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Speaker 2: and get that prepped up and you can't wait to

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Speaker 2: cant wait to July one to roll around and celebrate

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Speaker 2: another fantastic territory Day.

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Speaker 1: Mate, what happens after Territory Day? Do you have a

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Speaker 1: shandy and a laydown?

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Speaker 2: I think I might. What do you say a shandy?

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Speaker 2: In events? But now look we've we've got we've got

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Speaker 2: a We're well and trillly into our grant round funding.

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Speaker 2: So what we'll do is we'll support our events throughout

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Speaker 2: the dry season, our friends at Darance Festival as well.

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Speaker 2: I've definitely been a toun for down Festival, but we'll

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Speaker 2: love support and then from a from a promoted perspective,

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Speaker 2: our next our next tap off the rank is Red

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Speaker 2: Center and acts in the of August. So look, there

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Speaker 2: is a bit of a breeder from the operational guys,

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Speaker 2: marketing and comms and whatnot. Will will continue to put

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Speaker 2: to put the heat on and really try to capitalize

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Speaker 2: on what we have here. We're in a really really

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Speaker 2: in a special spark. Part of the part of the world.

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Speaker 2: I'm going to say, we will want to try and

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Speaker 2: sell this to as many people as we can while

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Speaker 2: we can. And I guess the events and events and

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Speaker 2: festivals are really are a conversion item now for tourism.

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Speaker 2: We know that we we can see that. You can

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Speaker 2: see what based on the grass and supercars have done

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Speaker 2: over the past couple of months for the city. I've heard,

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Speaker 2: I've heard anecdotally that Thursday night was incredibly busy through

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Speaker 2: through Mitchell Street in particular. So we want to try

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Speaker 2: and really, you know, really work with our suppliers and

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Speaker 2: industry and try to grow these events, to make them

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Speaker 2: mistaple and a part of the part of their coming

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Speaker 2: going forward, because you wonder how important they are. And

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Speaker 2: we'll try and try to make July July sing And

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Speaker 2: then yeah, they were down in the Red Center to

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Speaker 2: close it all up, rent out of apps.

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Speaker 3: And Tim do you reckon that?

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Speaker 1: Really this represents a new way for us to market

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Speaker 1: the Northern territory.

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Speaker 2: I'm going to say that, yeah under scent and I

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Speaker 2: think if if if we can put on events that

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Speaker 2: drives people from from right across the country, they're going

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Speaker 2: to stick around. I was just having a coffee across

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Speaker 2: the road this morning and a couple of drag guys

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Speaker 2: from an official perspective here for ten days they're going

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Speaker 2: down through Atackadoo and doing which field and it is

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Speaker 2: it is events are a trigger of conversion for tourism

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Speaker 2: and that's that's proven. So you know, if we can

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Speaker 2: get someone to come up to supercars and love it

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Speaker 2: and fall and love look, they might have stick around

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Speaker 2: and moved here. Same goes for the base of the

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Speaker 2: grass and same goes for reds down through the through

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Speaker 2: the central Australian area. So I think if if we

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Speaker 2: can keep doing what we're doing and putting on a

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Speaker 2: national scale, yes we're getting some mere time from a

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Speaker 2: broad from a broadcasting and advertising perspective, but yeah, the

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Speaker 2: tourism now comes at are falling out the back of

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Speaker 2: these events now is amazing. So now's the time to shine,

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Speaker 2: is my view. Leading as hard as we can for

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Speaker 2: twenty twenty one, twenty twenty two, and you know, hopefully

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Speaker 2: hopefully we're back and bigger and really trying to fill

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Speaker 2: that toid that the last couple of years have left

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Speaker 2: and territories time to shine.

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Speaker 1: In my view, Well, Tim, good on you and your

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Speaker 1: whole teammate. Fantastic event on the weekend and we'll get

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Speaker 1: through Territory Day. It's going to be a cracking event,

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Speaker 1: pardon the pun, and then you'll be able.

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Speaker 3: To have a bit of a race.

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Speaker 1: On you. Thank you Tim Wat's for there, the CEO

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Speaker 1: of in Team Major Events, and I tell you what,

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Speaker 1: it's been such a fantastic time around the territory on Thursday.

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Speaker 1: Just being down there at the waterfront for that driver's signing,

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Speaker 1: it was phenomenal to see the number of tourists around

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Speaker 1: the place. Fantastic to see and I think that we

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Speaker 1: are all enjoying seeing the Northern Territory and indeed, you

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Speaker 1: know Dar and absolutely a buzz