1 00:00:00,800 --> 00:00:03,800 Speaker 1: Hello, and welcome to Outspoken. You're dose of the hottest 2 00:00:03,840 --> 00:00:07,680 Speaker 1: influencer and pop culture news twice a week. I'm Sophie 3 00:00:07,720 --> 00:00:10,760 Speaker 1: Torbert and I'm joined by my sister and journalist Kate. 4 00:00:11,280 --> 00:00:14,640 Speaker 1: On today's show, chaotic scenes emerged from a muddy Splendor 5 00:00:14,680 --> 00:00:18,160 Speaker 1: in the Grass. Mikayla Tester breaks down at x kid 6 00:00:18,200 --> 00:00:22,200 Speaker 1: Ler Roy's Australian concert and is forty the new twenty 7 00:00:22,360 --> 00:00:26,120 Speaker 1: in the influencer game? But first, I think I need 8 00:00:26,160 --> 00:00:29,440 Speaker 1: the listener's help. I am currently in the process of 9 00:00:29,520 --> 00:00:34,280 Speaker 1: planning my bride'smaid proposal boxes and I'm finding it really difficult, Kate, 10 00:00:34,400 --> 00:00:37,599 Speaker 1: because you're obviously aware that you were going to be 11 00:00:37,680 --> 00:00:40,800 Speaker 1: in my bridal party, even though I haven't officially asked you. 12 00:00:41,040 --> 00:00:44,160 Speaker 1: This is the awkward thing because for anyone that knows Sophie, 13 00:00:44,200 --> 00:00:46,360 Speaker 1: she cannot keep a secret to save her life. So 14 00:00:46,479 --> 00:00:48,760 Speaker 1: yesterday we were on the phone and she kept being like, 15 00:00:49,120 --> 00:00:50,760 Speaker 1: I really want to tell you what I'm thinking for 16 00:00:50,800 --> 00:00:53,040 Speaker 1: the bridesmaid's boxes. I need your help, and I'm like, 17 00:00:53,080 --> 00:00:55,240 Speaker 1: but I'm probably one of them, so you have to 18 00:00:55,280 --> 00:00:57,640 Speaker 1: keep it a secret from me. That's the thing I 19 00:00:57,680 --> 00:01:00,120 Speaker 1: go to you for advice, So I'm really struggling. The 20 00:01:00,160 --> 00:01:04,200 Speaker 1: other difficulty is I am having two bride's men now. 21 00:01:04,200 --> 00:01:07,000 Speaker 1: They don't listen to the podcast, so they aren't aware 22 00:01:07,120 --> 00:01:09,480 Speaker 1: at the moment, so it'll still be a surprise for them. 23 00:01:09,720 --> 00:01:12,520 Speaker 1: But I'm finding it really difficult to work out what 24 00:01:12,680 --> 00:01:14,920 Speaker 1: to give them because most of the time people give 25 00:01:15,000 --> 00:01:19,679 Speaker 1: girly pajamas or champagne flutes. And why don't you just 26 00:01:19,840 --> 00:01:23,080 Speaker 1: personalize a bottle of jim Beam and just put their 27 00:01:23,120 --> 00:01:25,080 Speaker 1: names on it. I think that's what your bride's men 28 00:01:25,120 --> 00:01:27,679 Speaker 1: would actually love. We just need to mention the elephant 29 00:01:27,680 --> 00:01:29,720 Speaker 1: in the room. We are allowed to talk about weddings 30 00:01:29,720 --> 00:01:31,959 Speaker 1: today because Amy's not here. She got called out to 31 00:01:32,000 --> 00:01:35,200 Speaker 1: an impromptu'd shoot for your PR company. So that's why 32 00:01:35,240 --> 00:01:39,160 Speaker 1: we were allowed to talk about weddings. O Kate, I 33 00:01:39,240 --> 00:01:42,000 Speaker 1: have fallen down this rabbit hole of webtok. We have 34 00:01:42,040 --> 00:01:45,080 Speaker 1: spoken about it on the podcast before, and it literally 35 00:01:45,120 --> 00:01:49,400 Speaker 1: consumes my whole weekend and I wasn't aware. But it 36 00:01:49,480 --> 00:01:53,200 Speaker 1: seems like as well as a fancy proposal box, you 37 00:01:53,320 --> 00:01:56,880 Speaker 1: also need to hold a very elaborate dinner party or 38 00:01:57,000 --> 00:02:00,160 Speaker 1: luncheon for your friends where you basically blow all of 39 00:02:00,200 --> 00:02:04,320 Speaker 1: your money on showing off, and I just don't know 40 00:02:04,360 --> 00:02:06,480 Speaker 1: what to do. There's all these ideas, and I was 41 00:02:06,480 --> 00:02:09,720 Speaker 1: showing Brandon and he said, let's not be these people. 42 00:02:09,800 --> 00:02:12,440 Speaker 1: But as much as I want to mock it, I 43 00:02:12,520 --> 00:02:14,560 Speaker 1: kind of want to be one of those people. I 44 00:02:14,560 --> 00:02:16,480 Speaker 1: think you've got to put your phone down and get 45 00:02:16,480 --> 00:02:19,120 Speaker 1: off TikTok because I didn't do a fancy lunch. I mean, 46 00:02:19,160 --> 00:02:21,440 Speaker 1: we went to my wedding venue for lunch. I mean, 47 00:02:21,560 --> 00:02:23,160 Speaker 1: maybe it was a bit of a stingebag. I made 48 00:02:23,160 --> 00:02:25,639 Speaker 1: everyone pay for their own lunch, but it still ended 49 00:02:25,720 --> 00:02:27,359 Speaker 1: up being a really nice day. So I think you 50 00:02:27,360 --> 00:02:31,400 Speaker 1: should just do something like that. Don't overcomplicate things in 51 00:02:31,480 --> 00:02:34,680 Speaker 1: saying that I cannot make a bloody decision about my 52 00:02:34,720 --> 00:02:37,520 Speaker 1: wedding invites and it's now six months out and I 53 00:02:37,600 --> 00:02:40,440 Speaker 1: really need to send them. So I feel your pain. 54 00:02:40,520 --> 00:02:43,440 Speaker 1: It's so hard to make so many decisions about this 55 00:02:43,520 --> 00:02:46,720 Speaker 1: bloody wedding. It's hard to because I feel like from 56 00:02:46,800 --> 00:02:49,959 Speaker 1: the majority of brides, the decisions ultimately fall on them 57 00:02:50,000 --> 00:02:53,959 Speaker 1: because most partners aren't that interested. I mean, I will 58 00:02:53,960 --> 00:02:56,720 Speaker 1: get a yes and a no sometimes from Brandon, but 59 00:02:56,760 --> 00:03:00,840 Speaker 1: then sometimes I also don't trust his taste so I 60 00:03:00,840 --> 00:03:03,720 Speaker 1: think we need the community to help. Yeah. The thing is, though, 61 00:03:03,760 --> 00:03:06,400 Speaker 1: we're gonna see the suggestion, so maybe Amy and I 62 00:03:06,440 --> 00:03:08,480 Speaker 1: will make sure we stay out of that thread. If 63 00:03:08,520 --> 00:03:10,320 Speaker 1: you want to start a thread where people put some 64 00:03:10,360 --> 00:03:14,480 Speaker 1: suggestions for bride's men and also the proposal boxes, I 65 00:03:14,520 --> 00:03:15,560 Speaker 1: think that's a good idea. 66 00:03:15,639 --> 00:03:17,720 Speaker 2: So I've already made quite a few posts about the 67 00:03:17,760 --> 00:03:20,200 Speaker 2: pure shit show that was Splendor in the Grass yesterday. 68 00:03:20,280 --> 00:03:23,560 Speaker 2: There were two busses coming every hour, people were freezing, 69 00:03:24,080 --> 00:03:26,720 Speaker 2: passing out, There was no food and we had to 70 00:03:26,800 --> 00:03:29,760 Speaker 2: share cans of water. Didn't get home till sunrise. 71 00:03:30,000 --> 00:03:32,880 Speaker 1: Music lovers were preparing for the weekend of their lives 72 00:03:32,880 --> 00:03:36,120 Speaker 1: when they converged on Byron Bay for the highly anticipated 73 00:03:36,160 --> 00:03:39,720 Speaker 1: return of Splendor in the Grass. However, wet and wild 74 00:03:39,760 --> 00:03:43,920 Speaker 1: weather transformed the normally pristine parklands into a muddy swamp. 75 00:03:44,040 --> 00:03:47,080 Speaker 1: The weather wasn't the only problem, with fifteen hour queues, 76 00:03:47,120 --> 00:03:51,480 Speaker 1: a lack of buses, public urination, and canceled shows culminating 77 00:03:51,520 --> 00:03:54,760 Speaker 1: in the perfect storm. So I've been seeing this play 78 00:03:54,760 --> 00:03:57,920 Speaker 1: out online. Can you take us through this mess? It 79 00:03:58,000 --> 00:04:02,000 Speaker 1: looked like my personal idea of hell. I just kept 80 00:04:02,000 --> 00:04:05,480 Speaker 1: seeing this everywhere on TikTok, But for those who don't know, 81 00:04:05,560 --> 00:04:08,840 Speaker 1: Splendor in the Grass is a multi day music festival 82 00:04:09,040 --> 00:04:11,840 Speaker 1: that were set to take place over three days from 83 00:04:11,880 --> 00:04:16,000 Speaker 1: Friday to Sunday, with a very impressive lineup including headline 84 00:04:16,040 --> 00:04:20,920 Speaker 1: acts The Gorillas, The Strokes, Tyler the Creator and Casey Musgraves. 85 00:04:21,040 --> 00:04:22,440 Speaker 1: I love how you're saying that, as if you know 86 00:04:22,520 --> 00:04:24,760 Speaker 1: who any of those people are. I did started just 87 00:04:24,800 --> 00:04:27,400 Speaker 1: then thinking I hope I've got those names right now. 88 00:04:27,480 --> 00:04:31,000 Speaker 1: Music goers were ecstatic to finally have the festival back 89 00:04:31,120 --> 00:04:35,039 Speaker 1: after a two year hiatus due to COVID. That was, however, 90 00:04:35,240 --> 00:04:39,200 Speaker 1: until wet and wild weather reeked havoc on the festival, 91 00:04:39,200 --> 00:04:43,280 Speaker 1: which was held in the North Byron Parklands, so this 92 00:04:43,560 --> 00:04:48,400 Speaker 1: transformed the usually green parkland into a very muddy swamp. 93 00:04:48,560 --> 00:04:51,320 Speaker 1: A Guardian journal by the name of Nathan Jolly, who 94 00:04:51,400 --> 00:04:54,880 Speaker 1: attended the festival, described it as a big bog that 95 00:04:54,960 --> 00:04:57,680 Speaker 1: smelled of death and made you wish for it. Oh 96 00:04:57,720 --> 00:05:00,920 Speaker 1: my god, I thought that was quite a fitting, he said. 97 00:05:00,960 --> 00:05:03,359 Speaker 1: There was no way to get into the grounds without 98 00:05:03,440 --> 00:05:08,400 Speaker 1: wading through a slippery blend of mud, vomit and piss. Delightful. Now, 99 00:05:08,520 --> 00:05:13,160 Speaker 1: Splendor organizers have been accused of trying to downplay the situation. Now. 100 00:05:13,160 --> 00:05:16,440 Speaker 1: Their party line was that there was a completely unforeseeable 101 00:05:16,600 --> 00:05:20,000 Speaker 1: one in fifty year weather event. This is despite the 102 00:05:20,000 --> 00:05:22,720 Speaker 1: fact that Byron was underwater just a few months ago 103 00:05:22,839 --> 00:05:26,280 Speaker 1: and there were risks involved in hosting fifty plus punters 104 00:05:26,320 --> 00:05:29,000 Speaker 1: on the grounds. God, this is sounding very much like 105 00:05:29,040 --> 00:05:32,840 Speaker 1: an Australian fire festival now. The Guardian also reported that 106 00:05:32,920 --> 00:05:35,400 Speaker 1: on day one of the festival, there was a fifteen 107 00:05:35,520 --> 00:05:38,680 Speaker 1: hour plus weight to get into the campsite that was 108 00:05:38,720 --> 00:05:41,599 Speaker 1: mostly underwater. I mean I would have just reversed and left. 109 00:05:42,000 --> 00:05:44,360 Speaker 1: The journalist claims there was no staff on site to 110 00:05:44,440 --> 00:05:48,040 Speaker 1: lead cars through and no food or water provided during 111 00:05:48,120 --> 00:05:50,520 Speaker 1: the weight. Now, organizers did announce that they would not 112 00:05:50,560 --> 00:05:54,120 Speaker 1: accept any further vehicles on the original campground and urge 113 00:05:54,120 --> 00:05:58,000 Speaker 1: campus to proceed to Byron Events Farm, which was thirteen 114 00:05:58,000 --> 00:06:01,680 Speaker 1: point five kilometers away. Our news outlets were the first 115 00:06:01,720 --> 00:06:05,599 Speaker 1: to relay the miserable conditions, and then further news came 116 00:06:05,640 --> 00:06:09,359 Speaker 1: filtering out that Day one of the festival had been canceled. 117 00:06:09,480 --> 00:06:13,120 Speaker 1: Now this is despite assurances made hours before that the 118 00:06:13,160 --> 00:06:16,600 Speaker 1: event would go ahead rain, hail or shine. Now, by 119 00:06:16,640 --> 00:06:19,400 Speaker 1: the afternoon Splendor in the Grass confirmed that the rumors 120 00:06:19,440 --> 00:06:22,080 Speaker 1: were true on their social channels, announcing that the main 121 00:06:22,160 --> 00:06:25,960 Speaker 1: stage performances were canceled for day one. They confirmed that 122 00:06:26,000 --> 00:06:28,719 Speaker 1: ticket holders would be contacted in the coming weeks for 123 00:06:28,760 --> 00:06:31,880 Speaker 1: a refund. Now, the ones I felt really sorry for 124 00:06:31,960 --> 00:06:35,279 Speaker 1: in this circumstance were the campers who were forced to 125 00:06:35,400 --> 00:06:39,640 Speaker 1: endure the wet, horrible conditions and have no music. So 126 00:06:40,120 --> 00:06:43,360 Speaker 1: they must have had a pretty quiet nights indense god, 127 00:06:43,400 --> 00:06:46,560 Speaker 1: can you imagine. So on Saturday, Splendor took to their 128 00:06:46,560 --> 00:06:49,719 Speaker 1: social channels to write, day two is ago. The site 129 00:06:49,760 --> 00:06:52,520 Speaker 1: is weather affected. However, don't let it wash away your 130 00:06:52,560 --> 00:06:55,919 Speaker 1: spirit now. The update described the ground as soft and 131 00:06:56,000 --> 00:06:59,719 Speaker 1: recommended gum boots. However, locals told The Guardian that local 132 00:06:59,720 --> 00:07:03,280 Speaker 1: shop had sold out of gun boots weeks earlier. Now, 133 00:07:03,360 --> 00:07:07,280 Speaker 1: the headliners went ahead as planned, whilst repair crews worked 134 00:07:07,279 --> 00:07:10,360 Speaker 1: on pumping out the water. However, as much as they tried, 135 00:07:10,440 --> 00:07:12,760 Speaker 1: the crews did not appear to get the muddy conditions 136 00:07:12,840 --> 00:07:16,520 Speaker 1: under control, with Instagram and TikTok filling up with videos 137 00:07:16,520 --> 00:07:20,320 Speaker 1: of the appalling conditions. The Guardian said festival goalers were 138 00:07:20,400 --> 00:07:24,239 Speaker 1: openly pissing in the mud. Between food stalls, which posed 139 00:07:24,320 --> 00:07:28,400 Speaker 1: obviously many health and safety questions. The reporter said he 140 00:07:28,440 --> 00:07:32,120 Speaker 1: saw plenty of tears and also a crowd of walking wounded, 141 00:07:32,240 --> 00:07:36,440 Speaker 1: dripping with blood and also sporting bruises. The journo Nathan 142 00:07:36,560 --> 00:07:39,920 Speaker 1: also claimed that he and his friends purchased gold bar tickets, 143 00:07:39,920 --> 00:07:43,520 Speaker 1: which promoted shelter from the storm, which cost an extra 144 00:07:43,800 --> 00:07:47,239 Speaker 1: two hundred and twenty dollars. The line to gain access 145 00:07:47,320 --> 00:07:49,840 Speaker 1: was also more than one hundred meters long, as it 146 00:07:49,880 --> 00:07:52,960 Speaker 1: appeared they had oversold the tickets. Now, as if the 147 00:07:53,000 --> 00:07:56,880 Speaker 1: horrendous conditions weren't enough, festival goalers were also hit by 148 00:07:57,000 --> 00:08:00,680 Speaker 1: bus delays. Organizers warned of the delays riding on those 149 00:08:00,720 --> 00:08:04,720 Speaker 1: social accounts. Ride share or taxis are also great options too. 150 00:08:05,280 --> 00:08:08,280 Speaker 1: Now this was despite the fact that Splendor sold bus 151 00:08:08,320 --> 00:08:12,000 Speaker 1: tickets in advance for twenty dollars a day, so they 152 00:08:12,000 --> 00:08:15,040 Speaker 1: were already aware of how many buses they needed to 153 00:08:15,080 --> 00:08:18,160 Speaker 1: provide to their patrons. Now, for many it would have 154 00:08:18,240 --> 00:08:21,080 Speaker 1: cost over three hundred dollars for them to get an 155 00:08:21,200 --> 00:08:25,280 Speaker 1: uber from the festival grounds to their accommodation. Now the 156 00:08:25,320 --> 00:08:28,200 Speaker 1: media are reporting that there were seven hour queues to 157 00:08:28,240 --> 00:08:31,280 Speaker 1: get out of Splendor, with many people not getting home 158 00:08:31,400 --> 00:08:34,680 Speaker 1: until dawn. One attendee told the Today Showed that the 159 00:08:34,720 --> 00:08:38,040 Speaker 1: advice they received from the Customer Help Safety line was 160 00:08:38,080 --> 00:08:43,040 Speaker 1: to get drunk and fall asleep in your car. My god. Now. 161 00:08:43,080 --> 00:08:46,920 Speaker 1: While Splender's Instagram account was filled with very curated and 162 00:08:47,000 --> 00:08:50,240 Speaker 1: strategic shots of the day, the comment section quickly filled 163 00:08:50,320 --> 00:08:53,840 Speaker 1: up with enraged attendees. One wrote, we got home at 164 00:08:53,880 --> 00:08:57,600 Speaker 1: six am from the bus disaster ruined so many people's days. 165 00:08:57,840 --> 00:09:00,320 Speaker 1: Another said queued for a bus at twelve am and 166 00:09:00,360 --> 00:09:03,040 Speaker 1: as I type this, it's four twenty am and I'm 167 00:09:03,040 --> 00:09:05,840 Speaker 1: not even close to the end. Another said no water 168 00:09:05,960 --> 00:09:08,360 Speaker 1: for three hours, couldn't get to the toilets because we 169 00:09:08,360 --> 00:09:12,280 Speaker 1: were packed in like sardines, zero communication from any staff, 170 00:09:12,600 --> 00:09:15,360 Speaker 1: freezing cold. We know there's lines and the festivals aren't 171 00:09:15,400 --> 00:09:20,280 Speaker 1: always glamorous, but this was unbelievably awful for everyone involved. 172 00:09:20,559 --> 00:09:23,480 Speaker 1: Now Splendor did follow up with a post. They said, 173 00:09:23,480 --> 00:09:26,199 Speaker 1: we hear you, and we understand your frustration with our 174 00:09:26,200 --> 00:09:29,160 Speaker 1: bus service last night. The statement went on to blame 175 00:09:29,200 --> 00:09:32,480 Speaker 1: bus driver shortages for delays and claim it affected one 176 00:09:32,520 --> 00:09:35,959 Speaker 1: thousand people. Their statement said that ninety percent of bus 177 00:09:36,000 --> 00:09:38,680 Speaker 1: patrons were off site by three point thirty am after 178 00:09:38,679 --> 00:09:42,000 Speaker 1: the festival finished at two am. But the comments underneath 179 00:09:42,080 --> 00:09:45,880 Speaker 1: really contradicted splendor statement. People said that they were downplaying 180 00:09:46,000 --> 00:09:49,320 Speaker 1: everything and it was absolute bullshit. Now, as you say, Kate, 181 00:09:49,360 --> 00:09:53,040 Speaker 1: Splendors organizers have been accused of underplaying the reality of 182 00:09:53,080 --> 00:09:57,160 Speaker 1: the situation, and I think underplaying situations like this is 183 00:09:57,200 --> 00:10:01,679 Speaker 1: incredibly dangerous because after seeing vision of these horrendous lines, 184 00:10:01,720 --> 00:10:05,160 Speaker 1: I was half expecting to hear that fights had broken 185 00:10:05,200 --> 00:10:08,760 Speaker 1: out and people had been injured or even killed. And 186 00:10:08,920 --> 00:10:11,440 Speaker 1: thank god that that did not happen, but it would 187 00:10:11,480 --> 00:10:13,360 Speaker 1: have been a situation that could have got out of 188 00:10:13,360 --> 00:10:16,320 Speaker 1: control very easily, and it seems like there was a 189 00:10:16,440 --> 00:10:20,360 Speaker 1: terrible lack of communication or control of the situation. Well, 190 00:10:20,360 --> 00:10:23,120 Speaker 1: thank goodness for social media because I think those images 191 00:10:23,160 --> 00:10:25,200 Speaker 1: are going to stick in people's heads for a long 192 00:10:25,280 --> 00:10:28,160 Speaker 1: time and they've really shone a light on the true 193 00:10:28,200 --> 00:10:31,920 Speaker 1: conditions of the festival. It did give festival goals a 194 00:10:32,000 --> 00:10:34,480 Speaker 1: platform to air their concerns, which I think is really 195 00:10:34,520 --> 00:10:37,680 Speaker 1: important because everyone has paid money to attend this event 196 00:10:38,160 --> 00:10:41,840 Speaker 1: and I feel like it is the event's responsibility to 197 00:10:41,920 --> 00:10:44,000 Speaker 1: make sure it is safe for everyone. And I know 198 00:10:44,080 --> 00:10:46,320 Speaker 1: it would have been a hard decision to counsel with 199 00:10:46,679 --> 00:10:48,720 Speaker 1: this being the first event in a couple of years, 200 00:10:48,720 --> 00:10:51,520 Speaker 1: But I think that decision needed to be made and 201 00:10:51,760 --> 00:10:53,920 Speaker 1: it wasn't and now it's had, you know, pretty big 202 00:10:53,960 --> 00:10:57,120 Speaker 1: repercussions for the branding of the festival. Yeah. I do 203 00:10:57,440 --> 00:11:00,520 Speaker 1: have a bit of sympathy for the organizers because I 204 00:11:00,520 --> 00:11:02,839 Speaker 1: know people in the music industry have done it really 205 00:11:02,840 --> 00:11:05,439 Speaker 1: tough over COVID and they would have been really excited 206 00:11:05,440 --> 00:11:09,440 Speaker 1: for the festival. And you know, they can't physically control 207 00:11:09,480 --> 00:11:11,600 Speaker 1: the weather, but there should have been adequate plans in 208 00:11:11,679 --> 00:11:14,439 Speaker 1: place to ensure that it was safe for everyone. For instance, 209 00:11:14,760 --> 00:11:17,160 Speaker 1: they could have put up different infrastructure to keep the 210 00:11:17,160 --> 00:11:19,200 Speaker 1: ground safe, and they should have ensured that there were 211 00:11:19,320 --> 00:11:22,439 Speaker 1: enough toilets that could have been easily accessed so people 212 00:11:22,520 --> 00:11:25,200 Speaker 1: went winging in the mud. And I also think that 213 00:11:25,360 --> 00:11:27,600 Speaker 1: food and water is one of those things that you 214 00:11:27,840 --> 00:11:30,960 Speaker 1: just have to have plenty of and through my public 215 00:11:31,000 --> 00:11:34,280 Speaker 1: relations company, we have actually worked on a number of festivals, 216 00:11:34,280 --> 00:11:36,600 Speaker 1: whether it was filming or doing the pr and that 217 00:11:36,720 --> 00:11:38,439 Speaker 1: is one thing at the top of their list always 218 00:11:38,480 --> 00:11:41,000 Speaker 1: to ensure that there's plenty of water on hand. I 219 00:11:41,000 --> 00:11:43,800 Speaker 1: mean particularly in the hotter months, but in this situation 220 00:11:43,840 --> 00:11:47,480 Speaker 1: where there are people in winter waiting in fifteen hour lines, 221 00:11:47,520 --> 00:11:50,160 Speaker 1: it's essential that there's water provided to them. And I 222 00:11:50,200 --> 00:11:52,160 Speaker 1: think the buses are a big one because we saw 223 00:11:52,200 --> 00:11:55,560 Speaker 1: the same issue going on with the Revolt festival, which 224 00:11:55,640 --> 00:11:58,480 Speaker 1: was the Sisters festival of Coachella. There are a lot 225 00:11:58,480 --> 00:12:01,520 Speaker 1: of people that couldn't actually get to Coachella because of 226 00:12:01,520 --> 00:12:04,240 Speaker 1: a bus issue. So it's not like it's this new 227 00:12:04,320 --> 00:12:07,559 Speaker 1: thing like it was flagged back months ago with Coachella. 228 00:12:07,880 --> 00:12:09,880 Speaker 1: You would have thought a festival like Splendor in the 229 00:12:09,920 --> 00:12:12,080 Speaker 1: Grass would be keeping an eye on what's going on 230 00:12:12,120 --> 00:12:15,360 Speaker 1: at other festivals and having a contingency plan if things 231 00:12:15,440 --> 00:12:17,760 Speaker 1: don't go the way that they're meant to, because anyone 232 00:12:17,800 --> 00:12:20,480 Speaker 1: that's been involved in the events industry will know that 233 00:12:20,720 --> 00:12:23,360 Speaker 1: nine out of ten times things don't go smoothly to plan, 234 00:12:23,440 --> 00:12:26,520 Speaker 1: and that's why you have backup plans. I do wonder 235 00:12:26,559 --> 00:12:29,000 Speaker 1: if money played a role in this mess. I know 236 00:12:29,120 --> 00:12:31,640 Speaker 1: a lot of artists are requesting more money to appear 237 00:12:31,679 --> 00:12:34,679 Speaker 1: at these festivals because they have been hit hard by 238 00:12:34,679 --> 00:12:37,360 Speaker 1: the two year break, So perhaps a lot of money 239 00:12:37,400 --> 00:12:39,760 Speaker 1: was spent on ensuring a really great lineup, but it 240 00:12:39,800 --> 00:12:42,760 Speaker 1: wasn't spent on having adequate staff there to ensure that 241 00:12:43,120 --> 00:12:46,079 Speaker 1: the festival was under control. Now, Splendor in the Grass 242 00:12:46,080 --> 00:12:49,360 Speaker 1: did issue an apology on behalf of the organizers. However, 243 00:12:50,200 --> 00:12:52,400 Speaker 1: it didn't really go down well. No, I think it 244 00:12:52,440 --> 00:12:55,959 Speaker 1: was a little bit of too little, too late. Now, obviously, 245 00:12:56,000 --> 00:12:59,880 Speaker 1: with big festivals like this, they're a magnet for influencers. However, 246 00:13:00,120 --> 00:13:03,880 Speaker 1: one industry insider has exposed the reality of what really 247 00:13:03,880 --> 00:13:06,240 Speaker 1: goes on behind the scenes, and I think it was 248 00:13:06,280 --> 00:13:08,720 Speaker 1: made very obvious at this festival because I saw a 249 00:13:08,760 --> 00:13:12,920 Speaker 1: lot of influencers attending brand events. Now, these brand events 250 00:13:13,080 --> 00:13:15,760 Speaker 1: usually ride on the coattails of the festival. As I 251 00:13:15,800 --> 00:13:19,200 Speaker 1: was talking about before, Revolve has their own festival which 252 00:13:19,240 --> 00:13:22,600 Speaker 1: is kind of on the coattails of Coachella, and sponsors 253 00:13:22,600 --> 00:13:26,520 Speaker 1: and social media agencies have attached themselves to festivals like 254 00:13:26,559 --> 00:13:29,360 Speaker 1: Splendor for a very long time. It's a big business 255 00:13:29,360 --> 00:13:32,320 Speaker 1: for lifestyle brands who like to use these festivals to 256 00:13:32,320 --> 00:13:36,360 Speaker 1: push sales and also connect with the gen z market. Now, 257 00:13:36,400 --> 00:13:39,640 Speaker 1: the spin off events allow the sponsors and influencers to 258 00:13:39,720 --> 00:13:43,160 Speaker 1: control the environment so that influencers can of course capture 259 00:13:43,200 --> 00:13:47,160 Speaker 1: that aspirational and enviable content, so it means that they're 260 00:13:47,200 --> 00:13:51,120 Speaker 1: actually not out in the elements with the normal festival goers, 261 00:13:51,200 --> 00:13:54,440 Speaker 1: so they can control the lighting. There's also opportunities for 262 00:13:54,559 --> 00:13:57,720 Speaker 1: multiple outfit changes to of course show off what the 263 00:13:57,760 --> 00:14:00,960 Speaker 1: brand is trying to sell. Now, it was actually who 264 00:14:01,040 --> 00:14:04,839 Speaker 1: quoted this industry insider who was revealing all the goss 265 00:14:04,880 --> 00:14:06,920 Speaker 1: of what actually goes on behind the scenes, but it 266 00:14:06,960 --> 00:14:09,880 Speaker 1: also seemed like they were allowed to go inside one 267 00:14:09,920 --> 00:14:15,000 Speaker 1: of the influencer events themselves, and the industry insider apparently 268 00:14:15,120 --> 00:14:18,800 Speaker 1: works at an influencer agency, and they gave away some 269 00:14:18,880 --> 00:14:22,280 Speaker 1: interesting quotes. So they said they're not going to Splendor. 270 00:14:22,400 --> 00:14:24,600 Speaker 1: They make you think they're going to Splendor and wearing 271 00:14:24,640 --> 00:14:27,680 Speaker 1: heels there, but they're not doing either. They're all pretending. 272 00:14:27,800 --> 00:14:30,400 Speaker 1: It's all an illusion. None of them are paid to 273 00:14:30,440 --> 00:14:32,920 Speaker 1: be in town for Splendor. For them, it's enough to 274 00:14:32,960 --> 00:14:36,200 Speaker 1: be given the opportunity to come and be seen now. 275 00:14:36,240 --> 00:14:39,960 Speaker 1: An unnamed male influencer is also quoted in the article 276 00:14:40,040 --> 00:14:42,680 Speaker 1: as saying, fuck Splendor, I'm not standing in the mud. 277 00:14:42,760 --> 00:14:45,800 Speaker 1: I'm going to buyro into my friend's restaurant, whilst another 278 00:14:45,920 --> 00:14:49,320 Speaker 1: unnamed influencer said I'll be honest, I don't know any 279 00:14:49,400 --> 00:14:53,720 Speaker 1: bands playing well. Former Love Island Australian contestant Emily Ware, 280 00:14:53,760 --> 00:14:56,760 Speaker 1: who has eighty thousand followers on Instagram, had a very 281 00:14:56,920 --> 00:15:00,640 Speaker 1: packed schedule of parties and content posting. So she was 282 00:15:00,680 --> 00:15:03,320 Speaker 1: a part of a group of influencers who were hosted 283 00:15:03,360 --> 00:15:06,520 Speaker 1: at an eight million dollar mansion organized by a social 284 00:15:06,560 --> 00:15:10,160 Speaker 1: media agency who flew them into town, and Emily Tooldnews 285 00:15:10,160 --> 00:15:12,480 Speaker 1: dot com do au, I flew up from Melbourne, but 286 00:15:12,520 --> 00:15:14,800 Speaker 1: I don't have a ticket. I'm not going. I'm here 287 00:15:14,920 --> 00:15:17,840 Speaker 1: for the parties now. Emily gave these quotes while she 288 00:15:17,920 --> 00:15:21,000 Speaker 1: was at an event held at musician Anger Stone's Byron 289 00:15:21,040 --> 00:15:24,440 Speaker 1: Bay Farm for fashion label Nano Duty. I have never 290 00:15:24,520 --> 00:15:27,560 Speaker 1: heard of this brand. Oh I had my ex boyfriend 291 00:15:27,640 --> 00:15:30,480 Speaker 1: used to wear it. It's yeah, remember as a boys brand? 292 00:15:31,200 --> 00:15:33,320 Speaker 1: I think, so what might be Uni Sex? I don't know. 293 00:15:33,360 --> 00:15:35,600 Speaker 1: This was a long time ago. Now, along with several 294 00:15:35,680 --> 00:15:39,520 Speaker 1: hundreds of other Instagram models and reality contestants, Emily had 295 00:15:39,560 --> 00:15:42,800 Speaker 1: been busted onto the property for an afternoon of socializing 296 00:15:42,920 --> 00:15:46,400 Speaker 1: and spon con. Now, the journo James We're really shone 297 00:15:46,440 --> 00:15:50,000 Speaker 1: a light on just how strategic the branding is because 298 00:15:50,080 --> 00:15:52,840 Speaker 1: he took readers inside one of the mansions where the 299 00:15:52,880 --> 00:15:55,800 Speaker 1: influencers say, and it was really set up like a 300 00:15:55,840 --> 00:15:59,200 Speaker 1: shop front, so there were racks of clothes, sunglasses, and 301 00:15:59,280 --> 00:16:02,760 Speaker 1: accessories for influencers to choose from. And he took readers 302 00:16:02,760 --> 00:16:05,480 Speaker 1: through the typical day for an influencer at one of 303 00:16:05,520 --> 00:16:08,480 Speaker 1: these festivals. So he explained how their day starts at 304 00:16:08,480 --> 00:16:10,880 Speaker 1: eight a m. Where one by one they filled the 305 00:16:10,960 --> 00:16:14,400 Speaker 1: room for a thirty minute styling session where they're transformed 306 00:16:14,440 --> 00:16:17,800 Speaker 1: with hair, makeup, and a new outfit. He then explained 307 00:16:17,800 --> 00:16:20,320 Speaker 1: that the realities of living in a shared house were 308 00:16:20,360 --> 00:16:24,000 Speaker 1: hidden away in other rooms that weren't featured on social media. 309 00:16:24,440 --> 00:16:27,000 Speaker 1: So he said there were sopping, wet and stained towels 310 00:16:27,080 --> 00:16:30,200 Speaker 1: dumped by people on the floor or in the bathroom sinks, 311 00:16:30,240 --> 00:16:33,960 Speaker 1: along with a cigarette and tangled wads of fake hair. 312 00:16:34,520 --> 00:16:37,239 Speaker 1: It almost feels like it's like a set for influencers. 313 00:16:37,240 --> 00:16:39,640 Speaker 1: You know, there's certain rooms that they're on set, like 314 00:16:39,680 --> 00:16:43,320 Speaker 1: their content creation rooms, but people are probably more interested 315 00:16:43,360 --> 00:16:45,760 Speaker 1: to see what's going on in the other rooms. It 316 00:16:45,760 --> 00:16:48,160 Speaker 1: seems a bit more authentic to show that side of things, 317 00:16:48,160 --> 00:16:50,240 Speaker 1: which I suppose some of the vlogs end up do 318 00:16:50,400 --> 00:16:53,960 Speaker 1: showing well. The article was kind of referring to the 319 00:16:54,040 --> 00:16:56,600 Speaker 1: house as a bit of an influencer compound, because he 320 00:16:56,640 --> 00:17:01,040 Speaker 1: included some anonymous quotes from influencers who referred to it 321 00:17:01,120 --> 00:17:04,760 Speaker 1: as a jail, while some said houses were accommodating between 322 00:17:05,040 --> 00:17:08,119 Speaker 1: ten to twenty girls, many whom had never met and 323 00:17:08,200 --> 00:17:11,760 Speaker 1: suddenly had then become housemates for the weekend. I've always 324 00:17:11,840 --> 00:17:14,680 Speaker 1: wondered when I watched those vlogs whether it's awkward because 325 00:17:14,680 --> 00:17:16,879 Speaker 1: a lot of influencers seem to go on these brand 326 00:17:16,880 --> 00:17:19,920 Speaker 1: trips like overseas and then end up having to share 327 00:17:19,960 --> 00:17:22,760 Speaker 1: a room with another influencer, and they just expect that 328 00:17:22,760 --> 00:17:24,879 Speaker 1: they'll all get along when they might not even know 329 00:17:25,000 --> 00:17:26,919 Speaker 1: each other. I mean, to me, that would be so 330 00:17:27,080 --> 00:17:29,520 Speaker 1: bloody awkward. I did have a laugh because one of 331 00:17:29,520 --> 00:17:33,080 Speaker 1: the influencers, Jamie Knight, she actually managed to sneak out 332 00:17:33,119 --> 00:17:37,200 Speaker 1: of the influencer compound to attend some of the festival, 333 00:17:37,440 --> 00:17:40,159 Speaker 1: and she said it was fucking lit. But then the 334 00:17:40,240 --> 00:17:42,560 Speaker 1: next day she clearly had a big night, so she 335 00:17:42,680 --> 00:17:45,240 Speaker 1: posted a photo of herself on the couch with the 336 00:17:45,240 --> 00:17:50,639 Speaker 1: rest of the girls getting vitamin IV drips. Now talking 337 00:17:50,640 --> 00:17:53,520 Speaker 1: about some of our favorite influencers that were at the event. 338 00:17:53,600 --> 00:17:57,119 Speaker 1: I couldn't look away from Sophia's Instagram account, who was 339 00:17:57,119 --> 00:18:00,480 Speaker 1: also known as Sofa Dofer, so her outfit were making 340 00:18:00,480 --> 00:18:04,680 Speaker 1: me feel very nostalgic. So she was one influencer who 341 00:18:04,720 --> 00:18:08,000 Speaker 1: actually battled it out in the elements and attended the festival. 342 00:18:08,400 --> 00:18:10,880 Speaker 1: And on day two she was rocking one of those 343 00:18:11,040 --> 00:18:15,639 Speaker 1: ninety zig zag claw headbands that I literally wanted so 344 00:18:15,760 --> 00:18:17,880 Speaker 1: much as a child. I remember Mom tried to get 345 00:18:17,960 --> 00:18:20,199 Speaker 1: us one of these so and she ended up getting 346 00:18:20,400 --> 00:18:24,040 Speaker 1: the wrong one. Sorry, Mum, you tried. She was also 347 00:18:24,160 --> 00:18:27,399 Speaker 1: wearing what she described as speed Dealer sunnies, which just 348 00:18:27,440 --> 00:18:30,520 Speaker 1: made me feel so old that this was actually in fashion. 349 00:18:30,800 --> 00:18:33,680 Speaker 1: On day two she backed it up with another nostalgic 350 00:18:33,760 --> 00:18:37,119 Speaker 1: outfit and instead she was vibing the early naughties, so 351 00:18:37,240 --> 00:18:39,720 Speaker 1: I mean probably the year that she was born, and 352 00:18:39,880 --> 00:18:43,080 Speaker 1: she was wearing a matching yellow set. So she had 353 00:18:43,400 --> 00:18:46,040 Speaker 1: yellow velvet track suit pants with a yellow of a 354 00:18:46,160 --> 00:18:50,080 Speaker 1: lure track suit pants, isn't I remember Mom said that 355 00:18:50,119 --> 00:18:52,159 Speaker 1: the VLUA track suits used to be in when she 356 00:18:52,359 --> 00:18:54,359 Speaker 1: was younger, so she found it funny when they were 357 00:18:54,400 --> 00:18:56,199 Speaker 1: back in the early two thousands and now it's like 358 00:18:56,200 --> 00:18:59,120 Speaker 1: a full circle thing where we remember them too. Yeah. Well, 359 00:18:59,119 --> 00:19:01,439 Speaker 1: she paired it with yellow crop tank top and it 360 00:19:01,480 --> 00:19:04,959 Speaker 1: was very Paris Hilton and Jessica Simpson juicy coture vibes. 361 00:19:05,480 --> 00:19:09,200 Speaker 1: Now shiny. Grimman's festival outfit also caught a lot of attention, 362 00:19:09,840 --> 00:19:13,040 Speaker 1: and she too, actually did attend the event, and she 363 00:19:13,200 --> 00:19:16,680 Speaker 1: was wearing a gray turtleneck top that went down into 364 00:19:16,800 --> 00:19:20,000 Speaker 1: what looked like a borat style bottom. And I will 365 00:19:20,040 --> 00:19:22,560 Speaker 1: post this photo online so you can see in all 366 00:19:22,560 --> 00:19:25,040 Speaker 1: of its glory. I have seen this photo popping up 367 00:19:25,040 --> 00:19:27,000 Speaker 1: in a lot of Facebook groups that I'm a part of, 368 00:19:27,040 --> 00:19:29,520 Speaker 1: and the general consensus seems to be that she is 369 00:19:29,560 --> 00:19:32,439 Speaker 1: going to get a terrible case of thrush. A lot 370 00:19:32,480 --> 00:19:35,240 Speaker 1: of people are also saying the outfit looks like dental 371 00:19:35,359 --> 00:19:39,119 Speaker 1: floss that's flossing her flaps. Does anyone know where she 372 00:19:39,200 --> 00:19:41,119 Speaker 1: got the outfit from? Not because I want it, but 373 00:19:41,119 --> 00:19:44,439 Speaker 1: I'm wondering what brand is getting this exposure, because at 374 00:19:44,440 --> 00:19:46,919 Speaker 1: the end of the day, I suppose all publicity is 375 00:19:46,920 --> 00:19:49,879 Speaker 1: good publicity. Yeah, she did actually tag the brand, and 376 00:19:49,960 --> 00:19:52,760 Speaker 1: I tried to find the item of clothing on their 377 00:19:52,760 --> 00:19:55,679 Speaker 1: website to have an accurate name for what it was, 378 00:19:55,720 --> 00:19:58,159 Speaker 1: but there were just so many pages I couldn't actually 379 00:19:58,200 --> 00:20:00,760 Speaker 1: find it. So maybe they've read it into the comments 380 00:20:00,760 --> 00:20:03,639 Speaker 1: and actually taking it off the site because it was 381 00:20:03,760 --> 00:20:06,439 Speaker 1: not a good look. I'm guessing it's a fast fashion 382 00:20:06,480 --> 00:20:08,359 Speaker 1: brand if there were ages and pages of clothes that 383 00:20:08,400 --> 00:20:11,240 Speaker 1: you couldn't even find the item. I just don't get 384 00:20:11,240 --> 00:20:14,840 Speaker 1: fashion at the moment because Shani was also wearing similar 385 00:20:14,840 --> 00:20:17,880 Speaker 1: sonnies to Sophie Dofa, but this time she called them 386 00:20:17,880 --> 00:20:21,959 Speaker 1: her servo sonnies, and I just can't stand them, Like, 387 00:20:22,000 --> 00:20:25,159 Speaker 1: what is the world coming to? That is high fashion? Oh, 388 00:20:25,359 --> 00:20:28,160 Speaker 1: it's so funny. It's like, just look as stupid as possible. 389 00:20:28,480 --> 00:20:31,159 Speaker 1: That's what my boyfriend said. He said, at the moment, 390 00:20:31,280 --> 00:20:33,840 Speaker 1: fashion for young girls is just looking as awful and 391 00:20:33,960 --> 00:20:36,920 Speaker 1: terrible as you can, and I have to agree with him. 392 00:20:39,040 --> 00:20:42,120 Speaker 1: When it comes to influencing, forty is the new twenty, 393 00:20:42,280 --> 00:20:47,119 Speaker 1: according to influencer marketing agency Ubiquitous. The agency claims middle 394 00:20:47,119 --> 00:20:50,600 Speaker 1: age influencers have the potential to secure better brand deals 395 00:20:50,640 --> 00:20:53,480 Speaker 1: than their younger counterparts. Kate, I feel like as soon 396 00:20:53,520 --> 00:20:57,320 Speaker 1: as we entered our thirties, agism became something that we 397 00:20:57,480 --> 00:21:00,760 Speaker 1: suddenly started to think about and sort of experienerience ourselves. 398 00:21:00,800 --> 00:21:03,280 Speaker 1: So this all sounds very promising, It was actually really 399 00:21:03,320 --> 00:21:05,960 Speaker 1: refreshing to learn that life has an influencer doesn't end 400 00:21:05,960 --> 00:21:08,879 Speaker 1: at thirty, because I feel like this bullshit rhetoric about 401 00:21:09,160 --> 00:21:11,199 Speaker 1: your life being over as soon as you're out of 402 00:21:11,200 --> 00:21:14,400 Speaker 1: your twenties is pushed a lot, and I remember being 403 00:21:14,520 --> 00:21:17,399 Speaker 1: so scared to turn thirty because I literally thought that 404 00:21:17,440 --> 00:21:20,800 Speaker 1: I'd be no longer relevant. And it really couldn't be 405 00:21:20,840 --> 00:21:23,159 Speaker 1: further from the truth, because as you get older, you 406 00:21:23,280 --> 00:21:26,320 Speaker 1: have so much more life experience to share and such 407 00:21:26,320 --> 00:21:28,680 Speaker 1: a better understanding of who you are as a person. 408 00:21:29,240 --> 00:21:31,960 Speaker 1: And I think that we are all extremely lucky to 409 00:21:32,000 --> 00:21:34,280 Speaker 1: actually get the chance to age. So it does piss 410 00:21:34,440 --> 00:21:36,440 Speaker 1: me off when people act like it's such a bad 411 00:21:36,480 --> 00:21:40,320 Speaker 1: thing to get older. Anyway, the agency has put forward 412 00:21:40,320 --> 00:21:42,040 Speaker 1: a bit of a case as to why we are 413 00:21:42,040 --> 00:21:45,840 Speaker 1: seeing this push towards older influences, and I'm interested safe 414 00:21:45,880 --> 00:21:49,480 Speaker 1: to hear your opinion on it. So the first reason 415 00:21:49,520 --> 00:21:52,639 Speaker 1: they cited is that nineties and naughties fashion trends are 416 00:21:52,680 --> 00:21:55,800 Speaker 1: coming back in which were made popular by jen X 417 00:21:55,880 --> 00:21:59,600 Speaker 1: and also older millennials, so that therefore means apparently that 418 00:21:59,720 --> 00:22:03,520 Speaker 1: jen ex'es and older millennials are now on trend. They 419 00:22:03,560 --> 00:22:07,280 Speaker 1: also made specific reference to the bloke core male fashion 420 00:22:07,320 --> 00:22:11,000 Speaker 1: trend on TikTok now. The hashtag currently has over thirty 421 00:22:11,040 --> 00:22:13,880 Speaker 1: million views. But for those who haven't seen it, this 422 00:22:14,240 --> 00:22:18,359 Speaker 1: trend is basically men wearing vintage replica soccer tops with 423 00:22:18,480 --> 00:22:22,159 Speaker 1: baggy or straight legged jeans, which are usually Levis, and 424 00:22:22,200 --> 00:22:25,240 Speaker 1: the look is finished off with added as trainers. So literally, 425 00:22:25,359 --> 00:22:28,200 Speaker 1: it's just what English dads used to wear in the nineties. 426 00:22:28,840 --> 00:22:30,960 Speaker 1: I don't know about this reasoning. I feel like it's 427 00:22:30,960 --> 00:22:34,640 Speaker 1: pretty weak because the whole thing with these fashion trends 428 00:22:34,760 --> 00:22:39,160 Speaker 1: is it's stuff older people remember wearing, but they're probably 429 00:22:39,240 --> 00:22:42,000 Speaker 1: not going to repeat it. So the other day we 430 00:22:42,000 --> 00:22:44,800 Speaker 1: were in cotton On and okay, we were reminiscing about 431 00:22:44,800 --> 00:22:47,280 Speaker 1: all of the nineties and naughty stuff that were there 432 00:22:47,320 --> 00:22:50,760 Speaker 1: that we used to wear as kids or teenagers. However, 433 00:22:51,080 --> 00:22:53,120 Speaker 1: I don't have the urge to wear it again because 434 00:22:53,119 --> 00:22:55,359 Speaker 1: I've already been there, done that. I don't want to 435 00:22:55,359 --> 00:22:59,040 Speaker 1: repeat the trend. So I feel like you almost think 436 00:22:59,040 --> 00:23:01,200 Speaker 1: you're going to be a fashion victim if you're repeating 437 00:23:01,200 --> 00:23:03,639 Speaker 1: a trend you did as a child. And also with 438 00:23:03,720 --> 00:23:06,760 Speaker 1: this bloke cord trend, it's not saying that it's now 439 00:23:06,800 --> 00:23:09,960 Speaker 1: cool for middle aged men to wear soccer jerseys with levis. 440 00:23:10,800 --> 00:23:12,800 Speaker 1: The trend is for young guys to wear it because 441 00:23:12,800 --> 00:23:16,560 Speaker 1: it's kind of ironic because it's what dads used to wear. Yeah, 442 00:23:16,560 --> 00:23:19,000 Speaker 1: I thought that was a little bit of a weak reasoning. 443 00:23:19,320 --> 00:23:20,959 Speaker 1: I do think the second one has a little bit 444 00:23:20,960 --> 00:23:24,240 Speaker 1: more validity. They spoke about how there has already been 445 00:23:24,280 --> 00:23:27,959 Speaker 1: an increase of older influences, particularly in the parenting space, 446 00:23:28,400 --> 00:23:32,240 Speaker 1: and as clearly the influencers are actually aging and they're 447 00:23:32,280 --> 00:23:34,320 Speaker 1: still being followed. They're not you know, people aren't just 448 00:23:34,359 --> 00:23:36,760 Speaker 1: dropping off because now they've got older, they're not interested 449 00:23:36,800 --> 00:23:39,480 Speaker 1: in their lives anymore. Yeah, exactly, And many of the 450 00:23:39,480 --> 00:23:43,080 Speaker 1: og influencers have had to pivot to remain relevant to 451 00:23:43,119 --> 00:23:46,640 Speaker 1: their audience, who have also aged along the way with them. 452 00:23:46,680 --> 00:23:48,880 Speaker 1: And that's why we do see a lot of fitness 453 00:23:48,880 --> 00:23:52,560 Speaker 1: influencers moving into the mummy blogging space as they have kids. 454 00:23:53,800 --> 00:23:55,520 Speaker 1: Is it just me or is it pretty sad to 455 00:23:55,560 --> 00:23:58,600 Speaker 1: think that we're all surprised to hear the influencers are 456 00:23:58,720 --> 00:24:01,679 Speaker 1: aging and still remain relevant because, as I said earlier, 457 00:24:01,720 --> 00:24:04,960 Speaker 1: it's such a reflection on how society treats older people. 458 00:24:05,680 --> 00:24:09,480 Speaker 1: The thing is, in that instance, we're thinking of influencing 459 00:24:09,520 --> 00:24:12,560 Speaker 1: on a very superficial, old school level, where it was 460 00:24:12,640 --> 00:24:17,119 Speaker 1: hot girls selling clothes or skinny me tea, and influencing 461 00:24:17,280 --> 00:24:19,840 Speaker 1: has evolved so much. The space is so different now 462 00:24:19,880 --> 00:24:22,560 Speaker 1: that we've got TikTok and reels and people are creating 463 00:24:22,640 --> 00:24:26,560 Speaker 1: really engaging content that their audience can actually relate to. 464 00:24:27,240 --> 00:24:30,480 Speaker 1: So I think, of course it's going to evolve. Of 465 00:24:30,560 --> 00:24:34,040 Speaker 1: course we're going to want to see different ages, ethnicities, 466 00:24:35,119 --> 00:24:37,800 Speaker 1: just different people in the space. Yeah, and I think 467 00:24:37,800 --> 00:24:40,360 Speaker 1: it's got a lot to do with people wanting authentic content, 468 00:24:40,600 --> 00:24:44,119 Speaker 1: and particularly as we'll age with social media, we're looking 469 00:24:44,160 --> 00:24:47,280 Speaker 1: for that peer to peer style of recommendations from people 470 00:24:47,440 --> 00:24:51,840 Speaker 1: our own age. Also, TikTok's got a very targeted algorithm 471 00:24:51,880 --> 00:24:55,639 Speaker 1: that reaches viewers based on content and not following, so 472 00:24:55,720 --> 00:24:58,760 Speaker 1: there is a need for older influencers to market to 473 00:24:58,800 --> 00:25:03,080 Speaker 1: that specific demograp As a consumer of social media content, 474 00:25:03,240 --> 00:25:06,080 Speaker 1: it's pretty natural to think that as you age, you're 475 00:25:06,080 --> 00:25:09,840 Speaker 1: going to start consuming influencer content that reflects your lifestyle. 476 00:25:09,920 --> 00:25:13,320 Speaker 1: And also the things that interest you. And I'm personally 477 00:25:13,359 --> 00:25:16,520 Speaker 1: glad that the influencer space is allowing people to age 478 00:25:16,560 --> 00:25:19,720 Speaker 1: and also remain relevant as they do, because if you 479 00:25:19,760 --> 00:25:22,679 Speaker 1: look at the TV and movie industry, we've seen this 480 00:25:22,760 --> 00:25:26,360 Speaker 1: pattern of women literally being erased as soon as they 481 00:25:26,400 --> 00:25:29,480 Speaker 1: pass forty. It's funny you say that, because there's also 482 00:25:29,560 --> 00:25:32,680 Speaker 1: then this trend of movie stars like Jennifer Lopez and 483 00:25:32,720 --> 00:25:36,240 Speaker 1: Gwyneth Paltrow becoming really iconic at the moment and people 484 00:25:36,480 --> 00:25:39,480 Speaker 1: being really interested to hear in what they say. Obviously, 485 00:25:39,520 --> 00:25:42,280 Speaker 1: these women look a lot younger than they actually are, 486 00:25:42,760 --> 00:25:45,240 Speaker 1: but there still is this interest in this older celebrity, 487 00:25:45,280 --> 00:25:48,760 Speaker 1: which is really great. Now, this apparent trend of aging 488 00:25:48,840 --> 00:25:53,000 Speaker 1: influencers appears to have caught Love Islands producers eyes. There 489 00:25:53,000 --> 00:25:56,119 Speaker 1: are reports that ITV two are planning or producing a 490 00:25:56,200 --> 00:26:00,320 Speaker 1: more mature spin off of Love Island. The show currently 491 00:26:00,520 --> 00:26:04,080 Speaker 1: has the working title Your Mum, My Dad, and it's 492 00:26:04,080 --> 00:26:06,359 Speaker 1: set to help singles over the age of forty to 493 00:26:06,440 --> 00:26:09,600 Speaker 1: find love with the help of their children. Like they said, yeah, moum, 494 00:26:09,840 --> 00:26:16,360 Speaker 1: Like that sounded very high school my mom and my dad. Now, 495 00:26:16,480 --> 00:26:19,560 Speaker 1: the show would put normal bodies front and center. Moving 496 00:26:19,600 --> 00:26:23,560 Speaker 1: away from the toned and surgically enhanced bodies usually shown 497 00:26:23,600 --> 00:26:26,040 Speaker 1: on Love Island. Now, the preface of the show is 498 00:26:26,080 --> 00:26:29,000 Speaker 1: to give single people who settle down young a second 499 00:26:29,080 --> 00:26:31,639 Speaker 1: chance at love with the help of their own kids. 500 00:26:32,040 --> 00:26:34,720 Speaker 1: So the contestants' kids are going to couple up their 501 00:26:34,800 --> 00:26:39,359 Speaker 1: parent with other contestants. It sounds pretty interesting, and thought 502 00:26:39,520 --> 00:26:41,520 Speaker 1: is that if they bring an older contestant, they're going 503 00:26:41,560 --> 00:26:43,800 Speaker 1: to have more things to talk about, more interesting things 504 00:26:43,840 --> 00:26:46,560 Speaker 1: to say. Apparently people aren't that impressed with what the 505 00:26:46,600 --> 00:26:49,320 Speaker 1: contestants on Love Island have to say. I found that 506 00:26:49,359 --> 00:26:52,160 Speaker 1: a little bit silly though, because mostly what we see 507 00:26:52,240 --> 00:26:55,440 Speaker 1: is them talking about the matchups. It's not like they're 508 00:26:55,480 --> 00:26:57,920 Speaker 1: talking I mean, I have heard them on Unseen Bits, 509 00:26:57,960 --> 00:26:59,960 Speaker 1: and I suppose I should agree they don't talk about 510 00:27:00,160 --> 00:27:03,040 Speaker 1: earth shattering things. But the content is quite funny. So 511 00:27:03,080 --> 00:27:05,240 Speaker 1: if you will you watch this new show, if they 512 00:27:05,320 --> 00:27:10,280 Speaker 1: bring it out, I'll probably give it a go, But 513 00:27:10,480 --> 00:27:13,399 Speaker 1: I don't think that it will have the success that 514 00:27:13,480 --> 00:27:16,680 Speaker 1: the original Love Island series has. I mean, people tune 515 00:27:16,680 --> 00:27:20,080 Speaker 1: into Love Island because they want the trash, they want 516 00:27:20,119 --> 00:27:23,560 Speaker 1: the dramas. Escapism want people. Yeah, it's escapism it's this 517 00:27:23,720 --> 00:27:27,480 Speaker 1: incredible island where there's these hot single people and where 518 00:27:27,480 --> 00:27:31,280 Speaker 1: a fly on the wall watching as their love stories evolve. Like, 519 00:27:31,359 --> 00:27:33,760 Speaker 1: I don't know, it'll be interesting. I'm not saying that 520 00:27:33,840 --> 00:27:36,280 Speaker 1: I won't enjoy it. It would just be a totally different 521 00:27:36,320 --> 00:27:38,520 Speaker 1: type of show. I think the thing about Love Island 522 00:27:38,760 --> 00:27:41,240 Speaker 1: is it sort of sets the zeitgeist. Like you learn 523 00:27:41,320 --> 00:27:43,960 Speaker 1: all these new phrases that the young people are learning. 524 00:27:44,440 --> 00:27:47,879 Speaker 1: You're learning about new dating trends. So I do wonder 525 00:27:47,920 --> 00:27:50,680 Speaker 1: how that will go with older contestants. I mean, I 526 00:27:50,680 --> 00:27:53,080 Speaker 1: would be very interested to see this concept. I actually 527 00:27:53,119 --> 00:27:54,399 Speaker 1: think it would be really good. 528 00:27:55,000 --> 00:27:56,920 Speaker 2: Like look at me, I'm like the hottest girl ever 529 00:27:57,040 --> 00:27:59,520 Speaker 2: and here I was thinking nobody's ever gonna want me. 530 00:28:00,359 --> 00:28:03,040 Speaker 2: And another thing that people don't talk about is we're 531 00:28:03,080 --> 00:28:04,080 Speaker 2: in this situation like. 532 00:28:04,040 --> 00:28:05,600 Speaker 1: You obviously heartbroken, blah blah blah. 533 00:28:05,960 --> 00:28:09,760 Speaker 2: Do not jump into another thing with another person because 534 00:28:09,800 --> 00:28:10,760 Speaker 2: that's what just happened. 535 00:28:10,920 --> 00:28:14,560 Speaker 1: Okay, and I wasted three years. I wasn't there. Mikayla 536 00:28:14,600 --> 00:28:17,080 Speaker 1: Tester has broken down in tears while watching her ex 537 00:28:17,160 --> 00:28:20,560 Speaker 1: boyfriend kid l Roy perform The Only Fan. Star shared 538 00:28:20,560 --> 00:28:23,399 Speaker 1: a series of inster stories at the concert, including her 539 00:28:23,440 --> 00:28:26,840 Speaker 1: singing along to a song rumor to be written about her. So, 540 00:28:27,119 --> 00:28:29,880 Speaker 1: as the official correspondent for the Test and Paul Family, 541 00:28:29,960 --> 00:28:32,640 Speaker 1: what did you make of it all? I was stunned 542 00:28:32,680 --> 00:28:36,280 Speaker 1: to see these Instagram stories hit my feed because we 543 00:28:36,359 --> 00:28:39,320 Speaker 1: had literally just wrapped up a segment about Mikayla Tester 544 00:28:39,880 --> 00:28:43,480 Speaker 1: referencing her first love. So, her first love, as you said, Kate, 545 00:28:43,640 --> 00:28:46,840 Speaker 1: was kid l Roy. Now, she had said how she 546 00:28:47,040 --> 00:28:50,000 Speaker 1: wasn't really over kid LaRoy when she entered into a 547 00:28:50,080 --> 00:28:53,080 Speaker 1: relationship with Attis and that she wanted to learn from 548 00:28:53,120 --> 00:28:57,760 Speaker 1: that mistake. And I just think this was the biggest 549 00:28:57,760 --> 00:29:00,320 Speaker 1: fuck you I have ever seen in all of my life, 550 00:29:00,320 --> 00:29:05,000 Speaker 1: because she literally had tears streaming down her face, she 551 00:29:05,120 --> 00:29:07,760 Speaker 1: was singing along, she was looking in admiration at the 552 00:29:07,800 --> 00:29:11,920 Speaker 1: stage at her first boyfriend, and I just couldn't help 553 00:29:11,960 --> 00:29:14,880 Speaker 1: but think what must Adams Paul be thinking about this? 554 00:29:15,000 --> 00:29:17,440 Speaker 1: I was a massive fuck you. It was very attention 555 00:29:17,560 --> 00:29:20,360 Speaker 1: seeking as well, which I think is kind of normal 556 00:29:20,400 --> 00:29:22,680 Speaker 1: behavior when you are going through a breakup that you're 557 00:29:22,720 --> 00:29:25,080 Speaker 1: trying to get as much attention as possible, and I 558 00:29:25,120 --> 00:29:28,200 Speaker 1: think it worked very well. I mean, I'm sure Adams 559 00:29:28,240 --> 00:29:30,880 Speaker 1: would have been really pissed off by at all. I 560 00:29:30,920 --> 00:29:34,520 Speaker 1: wonder if she was just sitting there thinking, Fuck, why 561 00:29:34,520 --> 00:29:37,080 Speaker 1: did I break up with this guy? He's so successful 562 00:29:37,120 --> 00:29:39,800 Speaker 1: and famous, and you know this whole crowd is here 563 00:29:39,840 --> 00:29:41,960 Speaker 1: to see him. The thing is, when you find out 564 00:29:41,960 --> 00:29:44,880 Speaker 1: that someone can sing, I feel like they go up 565 00:29:45,200 --> 00:29:47,920 Speaker 1: a lot of notches in your books, Like you're like, Wow, 566 00:29:47,960 --> 00:29:50,840 Speaker 1: this person is so much better looking just because they're talented. 567 00:29:51,160 --> 00:29:53,520 Speaker 1: And I feel like this would have been the case 568 00:29:53,720 --> 00:29:57,360 Speaker 1: with Mikayla, but times a million, particularly when he's such 569 00:29:57,360 --> 00:29:59,560 Speaker 1: a big celebrity and on such a big stage in 570 00:29:59,600 --> 00:30:02,400 Speaker 1: austrat Oh yeah, well, especially when you're add in the 571 00:30:02,400 --> 00:30:07,120 Speaker 1: fact that he's potentially singing breakup songs about her. You'll 572 00:30:07,200 --> 00:30:10,000 Speaker 1: be reading into every line of those songs. I've always 573 00:30:10,040 --> 00:30:12,360 Speaker 1: wondered what that would be like to be the subject 574 00:30:12,400 --> 00:30:17,160 Speaker 1: of a famous person's songs. Wouldn't be so weird? Now 575 00:30:17,160 --> 00:30:19,400 Speaker 1: there has been a little bit of controversy because it 576 00:30:19,600 --> 00:30:23,160 Speaker 1: was revealed that when kid ler Roy and Mikayla dated 577 00:30:23,520 --> 00:30:26,120 Speaker 1: that kid LaRoy was only fifteen years old and at 578 00:30:26,160 --> 00:30:29,000 Speaker 1: the time he went by the name Charlton Howard, while 579 00:30:29,040 --> 00:30:31,200 Speaker 1: she was eighteen at the time, So there has been 580 00:30:31,200 --> 00:30:34,880 Speaker 1: some interesting discussion around the double standard when it comes 581 00:30:34,920 --> 00:30:38,440 Speaker 1: to older women dating men, because there was a lot 582 00:30:38,440 --> 00:30:42,040 Speaker 1: of controversy when it was revealed that Adas allegedly dated 583 00:30:42,080 --> 00:30:46,440 Speaker 1: someone who was underage. However, the majority of conversations seems 584 00:30:46,480 --> 00:30:49,760 Speaker 1: to be like, go mickayla, Oh, the double standard is huge. 585 00:30:49,800 --> 00:30:52,000 Speaker 1: We spoke about it when we were talking about math 586 00:30:52,120 --> 00:30:56,160 Speaker 1: star Dom, commenting on Robert Erwin's photos, calling him handsome 587 00:30:56,200 --> 00:30:59,400 Speaker 1: and how it's gross but it's just accepted. And I 588 00:30:59,400 --> 00:31:01,720 Speaker 1: feel like it's the same with this. People seem to 589 00:31:01,800 --> 00:31:05,040 Speaker 1: be like, it's more like they're high fiving the young guy. Oh, 590 00:31:05,080 --> 00:31:08,560 Speaker 1: well done forgetting that old girl. We should be treating 591 00:31:08,560 --> 00:31:10,440 Speaker 1: the situation the same as we would if it was 592 00:31:10,720 --> 00:31:13,160 Speaker 1: the genders reversed. That's the thing. There would have been 593 00:31:13,160 --> 00:31:16,680 Speaker 1: a complete power imbalance in that situation, particularly if she 594 00:31:16,800 --> 00:31:19,720 Speaker 1: had graduated from school and he was still at school. 595 00:31:19,880 --> 00:31:22,960 Speaker 1: So hopefully it opens up some more conversations about the 596 00:31:23,000 --> 00:31:25,360 Speaker 1: double standard when it comes to these things. I really 597 00:31:25,360 --> 00:31:28,440 Speaker 1: do hope so. Well, that's a wrap on today's episode. 598 00:31:28,520 --> 00:31:31,480 Speaker 1: Today's podcast was recorded on the traditional land of the 599 00:31:31,520 --> 00:31:34,520 Speaker 1: Ghana people of the Adelaide Planes. We pay respect to 600 00:31:34,600 --> 00:31:37,520 Speaker 1: Elders past and present. Thank you for everyone who has 601 00:31:37,600 --> 00:31:40,240 Speaker 1: listened today. If you did enjoy the show, please leave 602 00:31:40,320 --> 00:31:43,080 Speaker 1: us a five star review, and don't forget to join 603 00:31:43,120 --> 00:31:46,080 Speaker 1: in on all the conversations going on in our Facebook group, 604 00:31:46,080 --> 00:31:49,080 Speaker 1: which is outspoken at the podcast community. And please go 605 00:31:49,080 --> 00:31:51,160 Speaker 1: and give us a follow on Instagram and TikTok. Our 606 00:31:51,200 --> 00:31:54,240 Speaker 1: handle is Outspoken Underscore, the Underscore Podcast. 607 00:32:00,720 --> 00:32:02,560 Speaker 2: Many contes alm