1
00:00:00,400 --> 00:00:04,600
Speaker 1: The Rising Conquer Podcast acknowledges the traditional custodians of the

2
00:00:04,720 --> 00:00:08,320
Speaker 1: land which this episode is being recorded, the Yugen Bear region.

3
00:00:08,960 --> 00:00:13,360
Speaker 1: We further acknowledge country throughout Australia and their connections to land,

4
00:00:13,520 --> 00:00:16,880
Speaker 1: sea and community. We pay our respect to their elders

5
00:00:16,960 --> 00:00:20,920
Speaker 1: past and present and extend that respect to all Aboriginal

6
00:00:21,000 --> 00:00:34,199
Speaker 1: and Terrestride Islander peoples today. Hello and welcome back to

7
00:00:34,240 --> 00:00:37,400
Speaker 1: the Rise and Conquer Podcasts. This is the podcast for

8
00:00:37,600 --> 00:00:46,120
Speaker 1: ordinary people who want to do extraordinary things.

9
00:00:50,960 --> 00:00:53,960
Speaker 2: You know, as the team grows and I'm still stuff

10
00:00:54,040 --> 00:00:57,040
Speaker 2: in that where in our garage and mentality sometimes because

11
00:00:57,040 --> 00:00:59,400
Speaker 2: it has sort of the last year has just gone

12
00:00:59,440 --> 00:01:01,920
Speaker 2: so crazy fast, and we've gone from a storage unit

13
00:01:01,960 --> 00:01:04,920
Speaker 2: to like a big warehouse and it's hard for your

14
00:01:04,959 --> 00:01:07,120
Speaker 2: brain to sometimes keep up, I think with what you're

15
00:01:07,120 --> 00:01:15,679
Speaker 2: doing well mine anyway, Hello.

16
00:01:15,400 --> 00:01:18,240
Speaker 1: And welcome back to the Rising Gunker Podcast. It is

17
00:01:18,280 --> 00:01:22,240
Speaker 1: your host, Georgie Stevenson, a lawyer turned entrepreneur, business owner,

18
00:01:22,400 --> 00:01:26,080
Speaker 1: new mum all the Things. Today we have a very

19
00:01:26,720 --> 00:01:31,400
Speaker 1: fun business episode for you. I chat with Raquel Boris,

20
00:01:31,520 --> 00:01:35,840
Speaker 1: the founder of who is Elijah Perfume? For those who

21
00:01:35,920 --> 00:01:39,240
Speaker 1: don't know who is Elijah is a fragrance company based

22
00:01:39,280 --> 00:01:43,279
Speaker 1: in Sydney and they make the most amazing smelling gender

23
00:01:43,360 --> 00:01:48,000
Speaker 1: fluid perfumes. Raquel started Who Is Elijah a few years

24
00:01:48,000 --> 00:01:51,520
Speaker 1: ago as a side hustle, but it really took off

25
00:01:51,560 --> 00:01:54,760
Speaker 1: in twenty twenty when COVID hit and she was able

26
00:01:54,800 --> 00:01:57,760
Speaker 1: to start working on it full time. We chat about

27
00:01:57,800 --> 00:02:00,960
Speaker 1: how the brand got to be stocked in David Jones

28
00:02:01,000 --> 00:02:04,280
Speaker 1: and Adore Beauty, their hits, and missus when it comes

29
00:02:04,320 --> 00:02:08,079
Speaker 1: to marketing and operations, how she has built this business

30
00:02:08,200 --> 00:02:12,040
Speaker 1: from the ground out whole being a mom of two. Yes,

31
00:02:12,080 --> 00:02:14,919
Speaker 1: we could not believe it either. And also we chat

32
00:02:15,000 --> 00:02:18,280
Speaker 1: about wholesaling as a small business and using it as

33
00:02:18,400 --> 00:02:22,280
Speaker 1: a marketing strategy. Guys, Who Is Elijah has also been

34
00:02:22,360 --> 00:02:24,720
Speaker 1: kind enough to give us a cheeky discount code for

35
00:02:24,760 --> 00:02:28,040
Speaker 1: the R and C community. Just use the code Rise

36
00:02:28,160 --> 00:02:32,840
Speaker 1: fifteen at checkout for fifteen percent off and I'll leave

37
00:02:32,919 --> 00:02:35,800
Speaker 1: the link for the website in the show notes. But

38
00:02:35,919 --> 00:02:39,720
Speaker 1: before we get into the show, a tear quick week update.

39
00:02:40,440 --> 00:02:44,400
Speaker 1: How was your weekend? You were asking me, I was

40
00:02:44,440 --> 00:02:47,720
Speaker 1: asking you, but I will go My wikend was magical.

41
00:02:48,400 --> 00:02:52,280
Speaker 1: I went away to Crystal Brook in Byron Bay and

42
00:02:52,760 --> 00:02:55,520
Speaker 1: I had one night by myself and then one night

43
00:02:55,560 --> 00:02:59,480
Speaker 1: with a girlfriend and we do this annual sleepover where,

44
00:02:59,680 --> 00:03:03,160
Speaker 1: you know, we we do a reflection of our year

45
00:03:03,360 --> 00:03:05,760
Speaker 1: and we talk about our dreams for next year, and

46
00:03:06,400 --> 00:03:08,920
Speaker 1: we actually end up doing the workbooks of the Do

47
00:03:09,000 --> 00:03:11,800
Speaker 1: It for Your Future Self course and we literally talked

48
00:03:11,800 --> 00:03:15,359
Speaker 1: for eight hours straight and it was amazing and it

49
00:03:15,480 --> 00:03:18,920
Speaker 1: completely filled out my cup. And yeah, it was really

50
00:03:18,960 --> 00:03:23,320
Speaker 1: really good. I highly recommend, especially if you have little

51
00:03:23,360 --> 00:03:26,680
Speaker 1: babies at home. My girlfriend she has two babies, and

52
00:03:27,120 --> 00:03:30,560
Speaker 1: you know, runs two businesses like myself, So it was

53
00:03:30,639 --> 00:03:34,560
Speaker 1: really amazing to kind of get out of our environment

54
00:03:34,840 --> 00:03:38,120
Speaker 1: and hold space for each other and you know, also

55
00:03:38,200 --> 00:03:40,800
Speaker 1: have that connection because we really filled up each other's cup.

56
00:03:40,920 --> 00:03:43,280
Speaker 1: So it was really really good.

57
00:03:43,480 --> 00:03:44,160
Speaker 2: I love that.

58
00:03:44,360 --> 00:03:47,520
Speaker 1: What about you? I had a pretty chill weekend.

59
00:03:48,320 --> 00:03:51,280
Speaker 3: I binged something on Netflix that I will not say

60
00:03:51,280 --> 00:03:52,840
Speaker 3: what because that is my recommendation.

61
00:03:52,880 --> 00:03:58,119
Speaker 1: On Friday, I also binged it should we just talk

62
00:03:58,120 --> 00:03:58,480
Speaker 1: come out?

63
00:03:58,720 --> 00:04:03,960
Speaker 3: Okay? I bringed the Megan and Harry documentary on Netflix

64
00:04:04,120 --> 00:04:05,120
Speaker 3: on over the weekend.

65
00:04:05,320 --> 00:04:08,120
Speaker 1: What's your initial thoughts? I love it and I love them.

66
00:04:08,760 --> 00:04:11,520
Speaker 1: I love it so much too. It did feel like

67
00:04:12,160 --> 00:04:16,640
Speaker 1: a little bit what's the word, not propaganda, but like, oh, yes,

68
00:04:16,960 --> 00:04:19,880
Speaker 1: like I know what you mean. It's clearly made by them,

69
00:04:19,920 --> 00:04:22,000
Speaker 1: so of course it's going to shine them in such

70
00:04:22,000 --> 00:04:22,560
Speaker 1: a good light.

71
00:04:22,640 --> 00:04:26,600
Speaker 3: So absolutely some of one sided maybe, yeah, you.

72
00:04:26,560 --> 00:04:28,880
Speaker 1: Know, it obviously does feel like one sided. But also

73
00:04:28,920 --> 00:04:31,560
Speaker 1: I fucking love them, me too, And I love Megan,

74
00:04:31,760 --> 00:04:35,239
Speaker 1: me too. I'm sorry, I love Meg. I love Megan.

75
00:04:36,240 --> 00:04:38,839
Speaker 1: Was like, she's like, my family and friends call me Meg,

76
00:04:38,880 --> 00:04:40,640
Speaker 1: and I thought, well, I'm gonna start calling me Meg.

77
00:04:43,480 --> 00:04:45,800
Speaker 3: I know what you mean on the propaganda, but I

78
00:04:45,839 --> 00:04:48,839
Speaker 3: do love that. I was expecting a little bit more

79
00:04:48,880 --> 00:04:51,960
Speaker 3: of digs at the Royal family because they've left it,

80
00:04:52,040 --> 00:04:54,880
Speaker 3: but I didn't find that it had too much of that. No,

81
00:04:54,920 --> 00:04:57,640
Speaker 3: not like it was very classy. It was very one sided,

82
00:04:57,680 --> 00:05:00,920
Speaker 3: but it was very just their story and nothing else. Yes,

83
00:05:01,160 --> 00:05:05,680
Speaker 3: And I respect them for that. And it was so insightful,

84
00:05:06,240 --> 00:05:11,200
Speaker 3: so insightful because you like you could kind of understand

85
00:05:11,440 --> 00:05:13,960
Speaker 3: like what that period of their life would be like, but.

86
00:05:13,920 --> 00:05:16,760
Speaker 1: Also not at all. Yeah, and to get their insight,

87
00:05:16,920 --> 00:05:21,280
Speaker 1: I was like, wow, it was amazing, yeah, and but

88
00:05:21,400 --> 00:05:22,320
Speaker 1: also terrifying.

89
00:05:22,880 --> 00:05:25,400
Speaker 3: Oh yes, like I don't want to be a princess.

90
00:05:25,800 --> 00:05:29,600
Speaker 3: Never no if you have the family, sorry, Harry. Yeah,

91
00:05:31,920 --> 00:05:35,800
Speaker 3: when we would say no, no, it's yeah, amazing and

92
00:05:35,839 --> 00:05:37,880
Speaker 3: I couldn't recommend it more even if you're not a

93
00:05:37,920 --> 00:05:40,600
Speaker 3: Magan and Harry fan. I think it's just a really

94
00:05:40,600 --> 00:05:43,520
Speaker 3: good insight regardless.

95
00:05:42,880 --> 00:05:44,560
Speaker 1: I have Yeah, I have a lot of feelings and

96
00:05:44,600 --> 00:05:47,840
Speaker 1: opinions on it now. Yeah, I feel like what were

97
00:05:47,839 --> 00:05:51,280
Speaker 1: they calling the royal like people who comment on the

98
00:05:51,320 --> 00:05:52,600
Speaker 1: royal family, what do they call them?

99
00:05:53,080 --> 00:05:55,280
Speaker 3: Oh, royal experts?

100
00:05:55,400 --> 00:05:57,120
Speaker 1: Yes, I feel like a royal expert.

101
00:05:59,720 --> 00:06:01,960
Speaker 3: Well we can be, because apparently there's nothing to the

102
00:06:02,040 --> 00:06:04,520
Speaker 3: time to call yourself that I know.

103
00:06:04,720 --> 00:06:08,920
Speaker 1: And also, just like this scandal, the drama, it really

104
00:06:09,000 --> 00:06:10,200
Speaker 1: upset me about her dad.

105
00:06:10,480 --> 00:06:11,200
Speaker 3: Yeah, me too.

106
00:06:11,880 --> 00:06:15,000
Speaker 1: Anyway, give it away, go watch it. We just look,

107
00:06:15,040 --> 00:06:16,320
Speaker 1: there's you a weekly recommendation.

108
00:06:16,600 --> 00:06:18,960
Speaker 3: Yeah, definitely give that a watch.

109
00:06:19,240 --> 00:06:29,200
Speaker 1: Yeah, love that. All right, let's get into the episode. Raquel,

110
00:06:29,600 --> 00:06:31,400
Speaker 1: Welcome to the Rise and Conquered Podcast.

111
00:06:31,520 --> 00:06:33,120
Speaker 2: Oh my goodness, thank you for having me.

112
00:06:33,760 --> 00:06:36,200
Speaker 1: It's so exciting and we were just saying off air,

113
00:06:36,240 --> 00:06:37,960
Speaker 1: but it's so nice to have you here in person.

114
00:06:38,360 --> 00:06:39,880
Speaker 2: Oh, thank you. It's so nice to be in this

115
00:06:39,960 --> 00:06:41,039
Speaker 2: sea of pink. I wish you were.

116
00:06:43,040 --> 00:06:45,559
Speaker 1: Raquel has joined us on a day where the whole

117
00:06:45,600 --> 00:06:50,320
Speaker 1: team is wearing pink. So yeah, she's in blue. But

118
00:06:50,400 --> 00:06:54,480
Speaker 1: that's fine. We should we should have told you so

119
00:06:54,839 --> 00:06:58,159
Speaker 1: before we get into you know, the juicy details you

120
00:06:58,240 --> 00:07:01,040
Speaker 1: telling us everything. I would just love you to tell

121
00:07:01,080 --> 00:07:04,560
Speaker 1: the audience just a little bit about I guess you

122
00:07:05,080 --> 00:07:07,160
Speaker 1: and how everything came to be?

123
00:07:08,040 --> 00:07:11,960
Speaker 2: How long do we have all? For those everyone listening,

124
00:07:12,000 --> 00:07:14,200
Speaker 2: thank you so much for listening. And for those who

125
00:07:14,280 --> 00:07:16,280
Speaker 2: don't know who I am. My name is Riquel Boris

126
00:07:16,320 --> 00:07:19,600
Speaker 2: and I am the founder and creative behind Fragrance House.

127
00:07:19,600 --> 00:07:23,520
Speaker 2: Who was Elijah. We create the most beautiful fragrances in

128
00:07:23,560 --> 00:07:26,120
Speaker 2: the world, I must say, but I can about her.

129
00:07:27,080 --> 00:07:29,360
Speaker 2: But it was a little old. I'm going to say

130
00:07:29,360 --> 00:07:32,600
Speaker 2: a drunken idea that I stumbled across at Coachella in

131
00:07:32,680 --> 00:07:37,280
Speaker 2: twenty round. I think it was Day one of Coachella.

132
00:07:37,760 --> 00:07:40,360
Speaker 2: I went to Krotella with a group of my best friends.

133
00:07:40,360 --> 00:07:44,200
Speaker 2: This was pre being married, but my now husband coincidentally

134
00:07:44,200 --> 00:07:47,600
Speaker 2: had the exact same trip books, dates, hotels, everything for

135
00:07:47,680 --> 00:07:50,280
Speaker 2: a Bucks party and we had just started dating before,

136
00:07:50,400 --> 00:07:52,440
Speaker 2: so I went along with my friends. He went along

137
00:07:52,480 --> 00:07:54,600
Speaker 2: with his friends and we sort of hung out the

138
00:07:54,600 --> 00:08:00,720
Speaker 2: whole time. Oliwy's friends absolutely hated it. But now but yes,

139
00:08:01,040 --> 00:08:03,760
Speaker 2: I guess long story is sort of short. My one

140
00:08:03,760 --> 00:08:06,760
Speaker 2: of my good friends, he introduced me to someone actually

141
00:08:06,760 --> 00:08:09,680
Speaker 2: from Queensland that came and joined us on our trip, Tiff,

142
00:08:10,000 --> 00:08:12,360
Speaker 2: and she was just smelt amazing. And I was I

143
00:08:12,400 --> 00:08:14,240
Speaker 2: think I was twenty three at the time, and I

144
00:08:14,240 --> 00:08:16,400
Speaker 2: think at twenty three, I mean, I definitely was more

145
00:08:16,400 --> 00:08:19,880
Speaker 2: into make up clothes. I wasn't really spending my money

146
00:08:19,920 --> 00:08:22,880
Speaker 2: on perfume, so it wasn't something that I'd like being

147
00:08:22,920 --> 00:08:25,480
Speaker 2: a fanatic about. But she's just not amazing and I

148
00:08:25,480 --> 00:08:26,960
Speaker 2: was like, what are you wearing? And it was this

149
00:08:26,960 --> 00:08:30,160
Speaker 2: this tiny little oil fragrance that she found in India,

150
00:08:30,200 --> 00:08:34,000
Speaker 2: I believe, and it was just like this most intoxicating

151
00:08:34,360 --> 00:08:38,600
Speaker 2: rich smelt like Dubai, smelt like India, like It's just

152
00:08:38,720 --> 00:08:40,480
Speaker 2: it was so nice. I ended up tracking it down

153
00:08:40,760 --> 00:08:43,080
Speaker 2: wearing it back at home. Adam lived at Vour Clues

154
00:08:43,080 --> 00:08:45,200
Speaker 2: at the time, so we were sort of hanging around

155
00:08:45,240 --> 00:08:48,160
Speaker 2: Bondaye area a lot, and I live in Crinulla, and

156
00:08:48,200 --> 00:08:49,880
Speaker 2: I just had people that I knew, people that I

157
00:08:49,920 --> 00:08:52,520
Speaker 2: didn't know. Literally chasing me down the street and in

158
00:08:52,600 --> 00:08:54,600
Speaker 2: bars being like, what the fuck are you wearing? It's

159
00:08:54,600 --> 00:08:57,760
Speaker 2: not amazing? And then I just sort of was sitting

160
00:08:57,760 --> 00:09:00,880
Speaker 2: with my friend Tipsy, and you just sort of said like,

161
00:09:00,920 --> 00:09:02,920
Speaker 2: why didn't we try and make a fragrance? And so

162
00:09:02,960 --> 00:09:04,640
Speaker 2: we sort of like researching how do you even make

163
00:09:04,640 --> 00:09:07,559
Speaker 2: a fragrance? And I got really into it, like I

164
00:09:07,600 --> 00:09:09,360
Speaker 2: don't know what it was inside me, but I just

165
00:09:09,480 --> 00:09:13,160
Speaker 2: thought knew and believed that there was just something here

166
00:09:13,200 --> 00:09:15,200
Speaker 2: and I had I was on the path that I

167
00:09:15,280 --> 00:09:18,920
Speaker 2: was meant to be on basically. And then my business

168
00:09:18,920 --> 00:09:20,880
Speaker 2: partner and I he sort of didn't have that same

169
00:09:20,920 --> 00:09:23,640
Speaker 2: sort of burning feeling, I guess, and we parted ways

170
00:09:23,760 --> 00:09:25,880
Speaker 2: very early on. And one of the I guess one

171
00:09:25,880 --> 00:09:28,120
Speaker 2: of our most asked questions is what is who is

172
00:09:28,120 --> 00:09:30,760
Speaker 2: elijahor who is who is Elijah? We were originally going

173
00:09:30,840 --> 00:09:33,559
Speaker 2: to call it Raquel and Elijah. His name's not Elijah,

174
00:09:33,640 --> 00:09:35,280
Speaker 2: but that was just the name that he really loved.

175
00:09:35,720 --> 00:09:37,200
Speaker 2: And then one day I was sitting at my desk

176
00:09:37,240 --> 00:09:40,120
Speaker 2: at work and I just said, who the fuck is Elijah?

177
00:09:40,160 --> 00:09:41,360
Speaker 1: And it kind of just stuck.

178
00:09:41,480 --> 00:09:45,079
Speaker 2: So that's sort of like the how who's Elijah was born.

179
00:09:45,160 --> 00:09:48,720
Speaker 1: I guess I absolutely love it because that was going

180
00:09:48,720 --> 00:09:50,400
Speaker 1: to be one of my first questions. I was like,

181
00:09:50,440 --> 00:09:54,280
Speaker 1: where did this name come about? Because it's so interesting.

182
00:09:54,520 --> 00:09:59,520
Speaker 1: It almost gets you, I guess, like enticed to the brand,

183
00:10:00,120 --> 00:10:02,560
Speaker 1: Like what are they talking about? It's so what's the word?

184
00:10:02,800 --> 00:10:06,319
Speaker 1: Like not vague, but it's so coy, Yeah.

185
00:10:06,760 --> 00:10:09,360
Speaker 2: Mystery behind, Yeah, tell me more, tell me more. And

186
00:10:09,400 --> 00:10:11,880
Speaker 2: it definitely doesn't look like you know, the other perfumes

187
00:10:11,920 --> 00:10:14,760
Speaker 2: that we sit now, like David Jones example, so we

188
00:10:14,840 --> 00:10:17,840
Speaker 2: really stand out, which is sort of I mean, I

189
00:10:17,840 --> 00:10:19,400
Speaker 2: wish I could say I was really smart and thought

190
00:10:19,440 --> 00:10:21,199
Speaker 2: that from the start, but it was just such an

191
00:10:21,280 --> 00:10:23,880
Speaker 2: organic thing that I sort of just did on a whim.

192
00:10:24,360 --> 00:10:26,360
Speaker 1: I love that. I love that so much. Well, I

193
00:10:26,440 --> 00:10:30,040
Speaker 1: guess yeah, like you said it, it plays into the

194
00:10:30,080 --> 00:10:33,080
Speaker 1: whole brand identity and really like I would say that

195
00:10:33,160 --> 00:10:37,960
Speaker 1: about your sense too, like not mysterious, but it is

196
00:10:38,000 --> 00:10:40,360
Speaker 1: in a way like they're all I remember me and

197
00:10:40,400 --> 00:10:42,920
Speaker 1: a tear. We were testing them all and we're like, oh,

198
00:10:42,960 --> 00:10:46,280
Speaker 1: what does this smell at? And then we're like we

199
00:10:46,360 --> 00:10:50,199
Speaker 1: felt like little chemists and it is it It fully

200
00:10:50,200 --> 00:10:52,840
Speaker 1: plays into the brand, which I just absolutely loved, so

201
00:10:52,920 --> 00:10:57,640
Speaker 1: it was a whim but look at whack. So obviously

202
00:10:57,880 --> 00:11:00,480
Speaker 1: that's why you wanted to start the brand. Could you

203
00:11:00,520 --> 00:11:03,160
Speaker 1: tell us a little bit about set this scene of

204
00:11:03,240 --> 00:11:06,680
Speaker 1: like what was the market like when you first started out?

205
00:11:06,760 --> 00:11:10,520
Speaker 1: Because your brand, I was actually shocked to know when

206
00:11:10,559 --> 00:11:12,640
Speaker 1: it started, because I felt like it just you know,

207
00:11:12,760 --> 00:11:15,960
Speaker 1: it came about and it feels very here and now.

208
00:11:16,160 --> 00:11:18,200
Speaker 1: So I feel like back then you would have been

209
00:11:18,320 --> 00:11:20,400
Speaker 1: quite ahead of your time, like what was happening in

210
00:11:20,400 --> 00:11:21,199
Speaker 1: the market, Like.

211
00:11:21,280 --> 00:11:23,920
Speaker 2: I think, and I always say this, like my dad

212
00:11:23,960 --> 00:11:25,920
Speaker 2: told me that I was an idiot and who is

213
00:11:25,960 --> 00:11:28,319
Speaker 2: going to buy my perfume? Because all those other perfumes

214
00:11:28,360 --> 00:11:30,560
Speaker 2: have been around for years and years and years and years.

215
00:11:30,640 --> 00:11:33,120
Speaker 2: So I think that really sets a tone. Like especially

216
00:11:33,200 --> 00:11:35,360
Speaker 2: I think, you know, when you walk into those department stores,

217
00:11:35,400 --> 00:11:38,080
Speaker 2: like you are seeing the same fragrances year on year

218
00:11:38,120 --> 00:11:42,280
Speaker 2: on year. And I think that niche fragrance market has

219
00:11:42,320 --> 00:11:44,520
Speaker 2: been around for a long time. I just don't think

220
00:11:44,520 --> 00:11:48,000
Speaker 2: it's been in Australia. And I think that it wasn't

221
00:11:48,000 --> 00:11:50,560
Speaker 2: something that I planned or for, you know, foresaw that

222
00:11:50,600 --> 00:11:52,600
Speaker 2: I was going to be doing, you know, in my future.

223
00:11:52,600 --> 00:11:55,080
Speaker 2: The making perfume. But it was just something that I,

224
00:11:55,320 --> 00:11:57,040
Speaker 2: you know, like I said, had a burning desire to

225
00:11:57,040 --> 00:12:00,280
Speaker 2: do it. And then at the time, you know, is

226
00:12:00,320 --> 00:12:03,320
Speaker 2: that I guess that you know that overnight success story, right,

227
00:12:03,360 --> 00:12:05,400
Speaker 2: it took four years to get there. So for the

228
00:12:05,440 --> 00:12:07,319
Speaker 2: first two years it was really hard to sell a

229
00:12:07,360 --> 00:12:10,000
Speaker 2: fragrance online because that's what I was. I was an

230
00:12:10,000 --> 00:12:13,760
Speaker 2: e commerce business, so I was sort of looking at

231
00:12:14,080 --> 00:12:17,600
Speaker 2: other brands and what they were doing, but they weren't

232
00:12:17,640 --> 00:12:19,880
Speaker 2: in the stores that I would shop at. So I

233
00:12:19,960 --> 00:12:22,400
Speaker 2: just started walking into stores that I would shop at

234
00:12:22,440 --> 00:12:24,920
Speaker 2: and they were mostly boutiques, and said, hey, my name

235
00:12:24,960 --> 00:12:27,160
Speaker 2: is Forquel. I made a perfume itself, is really good?

236
00:12:27,280 --> 00:12:29,640
Speaker 2: Do you want to sell it? And nine times out

237
00:12:29,640 --> 00:12:33,240
Speaker 2: of ten they said yes, Wow, So we had a

238
00:12:33,240 --> 00:12:35,680
Speaker 2: really good strike rate. And I think it was because,

239
00:12:35,720 --> 00:12:38,800
Speaker 2: you know, I was literally walking into the store and

240
00:12:38,880 --> 00:12:41,760
Speaker 2: like telling them the story, telling about the fragrance and

241
00:12:42,160 --> 00:12:44,520
Speaker 2: they didn't have something like that, nor had they ever

242
00:12:44,640 --> 00:12:46,839
Speaker 2: really And I'm starting to see now that they are

243
00:12:46,880 --> 00:12:49,360
Speaker 2: starting to bring in other fragrances, So maybe I was

244
00:12:49,400 --> 00:12:51,760
Speaker 2: ahead of the times, but yeah, it was sort of

245
00:12:51,840 --> 00:12:55,240
Speaker 2: just very organic, and I guess leading the way in

246
00:12:55,280 --> 00:12:58,240
Speaker 2: a sense. I loved what you said.

247
00:12:58,040 --> 00:13:01,000
Speaker 1: Then of your like I went to the stores where

248
00:13:01,040 --> 00:13:03,480
Speaker 1: I would shop, where I would want to find, you know,

249
00:13:03,559 --> 00:13:05,760
Speaker 1: the perfume, and I think that says a lot to

250
00:13:05,800 --> 00:13:08,400
Speaker 1: the brand of like it is very niche and it

251
00:13:08,520 --> 00:13:11,480
Speaker 1: is very you know, something you'd find. I just recently

252
00:13:11,480 --> 00:13:14,360
Speaker 1: went to Noosa and I walked into so many beautiful

253
00:13:14,360 --> 00:13:17,240
Speaker 1: stores that I was like, you know, you find like

254
00:13:17,280 --> 00:13:19,400
Speaker 1: the most like niche little stuff, and I feel like

255
00:13:19,679 --> 00:13:21,800
Speaker 1: that's where it belongs to. Where you're like, oh, it's

256
00:13:21,840 --> 00:13:24,440
Speaker 1: something like no one else has. So that's like that's

257
00:13:24,520 --> 00:13:26,640
Speaker 1: really special. And even though now you're in like all

258
00:13:26,720 --> 00:13:30,199
Speaker 1: the big brands, which is amazing. We'll chat about that,

259
00:13:30,320 --> 00:13:32,920
Speaker 1: but could you tell us more. You know, you spoke

260
00:13:32,960 --> 00:13:36,679
Speaker 1: about you know, being a perfume or sent in an

261
00:13:36,760 --> 00:13:39,880
Speaker 1: ecoma as well. That's so hard because like people can't

262
00:13:39,920 --> 00:13:43,960
Speaker 1: you know, smell how good the perfumes are. Like what

263
00:13:44,240 --> 00:13:47,160
Speaker 1: was the challenges that came around with that sort of

264
00:13:47,240 --> 00:13:49,920
Speaker 1: thing and how did you get through them?

265
00:13:50,440 --> 00:13:54,400
Speaker 2: I think really learning how to talk about fragrance, how

266
00:13:54,440 --> 00:13:57,240
Speaker 2: to you know, I've never been a writer or anything

267
00:13:57,360 --> 00:14:00,480
Speaker 2: like that. I really sort of sat down and studied,

268
00:14:00,520 --> 00:14:02,360
Speaker 2: like Okay, how do people talk about sense? How do

269
00:14:02,640 --> 00:14:06,600
Speaker 2: people talk about fragrance? Notes? And really learning from our perfumer,

270
00:14:06,720 --> 00:14:08,360
Speaker 2: like how do I actually talk about it in a

271
00:14:08,360 --> 00:14:10,680
Speaker 2: way that I'm going to be able to, you know,

272
00:14:10,760 --> 00:14:13,800
Speaker 2: people to close their eyes and can imagine the smell

273
00:14:14,200 --> 00:14:16,360
Speaker 2: on their skin. And that took a while. I think

274
00:14:16,400 --> 00:14:20,360
Speaker 2: we're a lot better at it now, but also educating

275
00:14:20,400 --> 00:14:23,080
Speaker 2: people that don't actually understand that sort of type of

276
00:14:23,160 --> 00:14:26,760
Speaker 2: language either. So it's also just speaking about it through

277
00:14:27,080 --> 00:14:30,880
Speaker 2: imagery and videos and exclating it on so many different

278
00:14:30,960 --> 00:14:34,120
Speaker 2: levels where all types of people can understand. Like I

279
00:14:34,160 --> 00:14:37,120
Speaker 2: didn't understand fragrance before I got into it, so I'm

280
00:14:37,200 --> 00:14:39,400
Speaker 2: kind of like the whole time, I've just tried to

281
00:14:39,400 --> 00:14:43,000
Speaker 2: be speaking to someone like me, I guess. So that

282
00:14:43,080 --> 00:14:45,000
Speaker 2: has really helped. And then along the way we've learned

283
00:14:45,000 --> 00:14:47,320
Speaker 2: how to speak to sort of the wider community. And

284
00:14:47,440 --> 00:14:50,120
Speaker 2: now that we are in a lot more stores, people

285
00:14:50,160 --> 00:14:52,360
Speaker 2: do have access to go and smell it at like

286
00:14:52,440 --> 00:14:54,280
Speaker 2: somewhere near their home, which is really helpful.

287
00:14:55,760 --> 00:14:58,360
Speaker 1: And so something that I thought was really interesting with

288
00:14:58,400 --> 00:15:01,920
Speaker 1: the brand is it Tuni Sex. Can you tell us

289
00:15:01,960 --> 00:15:02,440
Speaker 1: more about that?

290
00:15:03,200 --> 00:15:06,640
Speaker 2: Well, I've always gravitated towards a more masculine scent, and

291
00:15:06,680 --> 00:15:09,040
Speaker 2: like a lot of girls and women that I know

292
00:15:09,120 --> 00:15:12,160
Speaker 2: are the same, not one to get like a like

293
00:15:12,200 --> 00:15:14,760
Speaker 2: a too flowery of a fragrance. So again it just

294
00:15:14,760 --> 00:15:17,720
Speaker 2: comes back to I was initially just creating fragrances that

295
00:15:17,800 --> 00:15:19,800
Speaker 2: I had loved and that I wore and wanting them

296
00:15:19,840 --> 00:15:22,360
Speaker 2: to be sold where I would shop. And then I

297
00:15:22,440 --> 00:15:25,360
Speaker 2: just think that we've really stayed true to who I

298
00:15:25,560 --> 00:15:28,680
Speaker 2: was and brand was at the start starting to sort

299
00:15:28,680 --> 00:15:32,720
Speaker 2: of experiment outside of my usual scent groups where you know,

300
00:15:32,800 --> 00:15:35,640
Speaker 2: I myself has matured since coming up with the idea

301
00:15:36,320 --> 00:15:39,120
Speaker 2: like five years ago now, so our fragrances are now

302
00:15:39,160 --> 00:15:41,200
Speaker 2: evolving and maturing as well.

303
00:15:41,920 --> 00:15:43,040
Speaker 1: And what's your favorite?

304
00:15:43,240 --> 00:15:47,200
Speaker 2: Oh my god, okay, So my favorites are always the

305
00:15:47,200 --> 00:15:49,600
Speaker 2: ones that are six months done the line.

306
00:15:49,680 --> 00:15:51,280
Speaker 1: Oh okay, but I.

307
00:15:51,160 --> 00:15:54,000
Speaker 2: Would have to say my most proudest is Nomad.

308
00:15:54,680 --> 00:15:58,640
Speaker 1: That's literally sitting on my desk. I'll show you when

309
00:15:58,680 --> 00:16:01,080
Speaker 1: you leave. It's on my bookcase because that's my favorite too.

310
00:16:01,240 --> 00:16:04,120
Speaker 2: It's crazy, Like, honestly, it just feels like the world

311
00:16:04,240 --> 00:16:06,640
Speaker 2: just has fallen in love with Nomad. We cannot feel

312
00:16:06,640 --> 00:16:08,960
Speaker 2: it fast enough. It's insane, it's beautiful.

313
00:16:09,000 --> 00:16:11,840
Speaker 1: Tell us a little bit about the start, so was

314
00:16:11,880 --> 00:16:14,520
Speaker 1: who's alleged? Did it start off as a side hustle

315
00:16:14,800 --> 00:16:17,880
Speaker 1: then you gave momentum or like what happened there?

316
00:16:18,120 --> 00:16:19,600
Speaker 2: Storybook side hustles?

317
00:16:20,680 --> 00:16:23,000
Speaker 1: What were you doing as it was a side hustle?

318
00:16:23,160 --> 00:16:25,640
Speaker 2: Yeah, I was working full time as an executive assistant

319
00:16:25,680 --> 00:16:28,120
Speaker 2: for a luxury hotel group, a beautiful Yes, I had

320
00:16:28,160 --> 00:16:30,440
Speaker 2: a really really really good job, worked for some really

321
00:16:30,480 --> 00:16:34,600
Speaker 2: successful people, learned a lot, but had never worked in

322
00:16:34,640 --> 00:16:36,760
Speaker 2: a creative role. So I was very sort of Godfrid

323
00:16:36,920 --> 00:16:39,600
Speaker 2: and now I'm the most uncoporate person and the most

324
00:16:39,640 --> 00:16:43,320
Speaker 2: creative person. So it's just it's I've fully done a flip.

325
00:16:43,720 --> 00:16:47,320
Speaker 2: But yes, classics side hustle. I would work on it

326
00:16:47,400 --> 00:16:50,040
Speaker 2: lunch breaks, after I was about to say, after school

327
00:16:50,160 --> 00:16:53,520
Speaker 2: after work, I would sometimes get the train to work,

328
00:16:53,560 --> 00:16:55,200
Speaker 2: so that was a good forty five minutes to an

329
00:16:55,200 --> 00:16:57,960
Speaker 2: hour where I could just sort of start to post

330
00:16:58,000 --> 00:17:03,160
Speaker 2: on Instagram, like during the creation process sourcing bottles. It

331
00:17:03,200 --> 00:17:05,560
Speaker 2: was a nightmare. To be honest, I hated every second

332
00:17:05,600 --> 00:17:08,760
Speaker 2: of it looking back on it, because I had no

333
00:17:08,840 --> 00:17:10,600
Speaker 2: idea what I was doing, and I had no one

334
00:17:10,640 --> 00:17:14,360
Speaker 2: to really ask. At that point in time, I hadn't

335
00:17:14,440 --> 00:17:18,040
Speaker 2: really discovered podcasts, and from memory, I don't think podcasts

336
00:17:18,240 --> 00:17:20,879
Speaker 2: were back then what they are now. Like I have

337
00:17:21,040 --> 00:17:25,119
Speaker 2: definitely built who was Elijah off listening to so many podcasts,

338
00:17:25,160 --> 00:17:27,600
Speaker 2: But I'm thinking about like day one, and maybe I

339
00:17:27,720 --> 00:17:30,080
Speaker 2: was just not with it back then. But I don't

340
00:17:30,080 --> 00:17:32,639
Speaker 2: really recall listening to podcasts. So now I feel like

341
00:17:32,640 --> 00:17:34,480
Speaker 2: when I listen to a podcast, it's like they're your

342
00:17:34,480 --> 00:17:36,440
Speaker 2: friend and then giving you all of their information.

343
00:17:36,640 --> 00:17:37,760
Speaker 1: That's like gold nuggets.

344
00:17:37,800 --> 00:17:40,320
Speaker 2: It's the gold nuggets everywhere. But I didn't have that,

345
00:17:40,400 --> 00:17:42,160
Speaker 2: I feel like for like the first at least six

346
00:17:42,600 --> 00:17:45,800
Speaker 2: or so months. But yeah, I was really just not

347
00:17:45,920 --> 00:17:47,640
Speaker 2: knowing what I was doing, googling.

348
00:17:47,640 --> 00:17:50,680
Speaker 1: Just in the trenches doing all the things. Well, you

349
00:17:50,720 --> 00:17:52,960
Speaker 1: think that's beautiful because I feel like at the start

350
00:17:53,000 --> 00:17:56,800
Speaker 1: of anything new, everyone feels like that. They're like, I'm

351
00:17:56,880 --> 00:18:00,159
Speaker 1: just winging it. I actually have no idea. When you

352
00:18:00,280 --> 00:18:02,399
Speaker 1: learn in the process, and that's how you're able to,

353
00:18:02,480 --> 00:18:05,440
Speaker 1: you know, evolve and make mistakes. The beauty of it.

354
00:18:06,480 --> 00:18:11,800
Speaker 1: Let's chat about the turning point. So you know, you've

355
00:18:11,840 --> 00:18:15,320
Speaker 1: just expressed that start off as a sidehousehole, you're working

356
00:18:15,359 --> 00:18:18,639
Speaker 1: full time. What was kind of the turning point where

357
00:18:18,800 --> 00:18:21,960
Speaker 1: you know, maybe Who Was Elijah had gained that momentum,

358
00:18:22,080 --> 00:18:26,120
Speaker 1: had gained that little bit of success, and you started

359
00:18:26,119 --> 00:18:30,600
Speaker 1: to realize, like, hey, I'm doing this, this can be

360
00:18:30,720 --> 00:18:34,480
Speaker 1: an actual you know, like a brand. Tell us about that.

361
00:18:34,880 --> 00:18:37,359
Speaker 2: I think I'm going to say my first turning point.

362
00:18:37,400 --> 00:18:39,320
Speaker 2: There's been quite a few, I guess do we get

363
00:18:39,359 --> 00:18:42,240
Speaker 2: to those different levels, but I think my first one

364
00:18:42,240 --> 00:18:45,679
Speaker 2: that really stands out is David Jones. So David Jones

365
00:18:45,720 --> 00:18:48,560
Speaker 2: actually decided to partner with me very early on. It

366
00:18:48,600 --> 00:18:52,960
Speaker 2: was in June twenty twenty, so the midst of the

367
00:18:52,960 --> 00:18:56,320
Speaker 2: big sea word of COVID. So yeah, I was just

368
00:18:56,400 --> 00:18:58,880
Speaker 2: laying in bed and because I worked for a hotel company,

369
00:18:59,080 --> 00:19:00,760
Speaker 2: we completely shut down. I think it was at the

370
00:19:00,880 --> 00:19:03,480
Speaker 2: end of March or early April, and so I was

371
00:19:03,520 --> 00:19:05,639
Speaker 2: at home full time, and I had never been at

372
00:19:05,640 --> 00:19:09,359
Speaker 2: home a full time since school. So I had nothing

373
00:19:09,359 --> 00:19:11,080
Speaker 2: else to do but to work on Who Was Elijah,

374
00:19:11,080 --> 00:19:13,360
Speaker 2: which was amazing. And I was laying in bed one

375
00:19:13,440 --> 00:19:16,800
Speaker 2: night being like, how the fuck can I quit my job? Like,

376
00:19:16,840 --> 00:19:18,359
Speaker 2: how can I quit my job? I need to earn

377
00:19:18,520 --> 00:19:20,800
Speaker 2: this much money that doesn't seem so hard, that is

378
00:19:20,840 --> 00:19:22,840
Speaker 2: this amount of perfume bottles a week, Like I can

379
00:19:22,920 --> 00:19:26,480
Speaker 2: do this. So I was laying in bed looking on

380
00:19:26,560 --> 00:19:29,840
Speaker 2: LinkedIn and I found happened to find the fragrance buyer

381
00:19:29,920 --> 00:19:32,720
Speaker 2: of David Jones, and I DMed her Kate and I

382
00:19:32,760 --> 00:19:35,520
Speaker 2: still talked to her to this day, and she asked

383
00:19:35,560 --> 00:19:39,360
Speaker 2: me to send over some further information, didn't even ask

384
00:19:39,400 --> 00:19:42,000
Speaker 2: for samples. So I was like, Okay, I have a

385
00:19:42,040 --> 00:19:45,200
Speaker 2: big chance or opportunity right now to sort of make

386
00:19:45,240 --> 00:19:48,399
Speaker 2: a mark. Right. So I got a couple of people together,

387
00:19:48,600 --> 00:19:51,000
Speaker 2: like a marketing manager that I knew, and a graphic

388
00:19:51,040 --> 00:19:54,479
Speaker 2: design and we made this amazing brand deck and I

389
00:19:54,520 --> 00:19:56,920
Speaker 2: sent them to them and she said yes to Stocking

390
00:19:56,920 --> 00:19:59,080
Speaker 2: who was Lijah, without even smelling samples, and she said

391
00:19:59,080 --> 00:20:01,560
Speaker 2: it was the best brand deck that she had seen

392
00:20:01,600 --> 00:20:05,040
Speaker 2: in a long time. Wow. And I was just like

393
00:20:05,040 --> 00:20:06,879
Speaker 2: I just got chills thinking about it because it was like,

394
00:20:06,920 --> 00:20:08,280
Speaker 2: I you know, it's one of those things that you

395
00:20:08,359 --> 00:20:11,120
Speaker 2: never think that that's going to happen, and now it's like, well,

396
00:20:11,160 --> 00:20:12,760
Speaker 2: you should think that that's going to happen because you

397
00:20:12,800 --> 00:20:14,480
Speaker 2: believe in yourself you're doing so hard, like all the

398
00:20:14,520 --> 00:20:16,800
Speaker 2: tears that we've shared and you know, the late nights

399
00:20:16,800 --> 00:20:18,960
Speaker 2: and it's like we can do it, and we did it,

400
00:20:19,040 --> 00:20:20,840
Speaker 2: and so I quit my job I think the next day.

401
00:20:21,720 --> 00:20:22,240
Speaker 3: Wow.

402
00:20:22,600 --> 00:20:25,320
Speaker 1: And then so you know you said that marketing manager

403
00:20:25,320 --> 00:20:27,679
Speaker 1: and that graphic designer where you're like, come work for me.

404
00:20:28,160 --> 00:20:30,359
Speaker 2: No, So I actually worked with the marketing manager at

405
00:20:30,359 --> 00:20:32,280
Speaker 2: the hotel company and I just sort of like like

406
00:20:32,359 --> 00:20:34,560
Speaker 2: she would do things on the side. Ill Beau like, yeah,

407
00:20:34,560 --> 00:20:36,359
Speaker 2: it was just like sort of what they like contractors.

408
00:20:36,440 --> 00:20:40,399
Speaker 1: Yeah, yeah, that's that's so interesting. Wow, what an actual moment.

409
00:20:40,840 --> 00:20:44,800
Speaker 1: And then I guess tell us about how things then progress,

410
00:20:45,000 --> 00:20:48,520
Speaker 1: So like that's huge, Like David Jones picking up your

411
00:20:48,520 --> 00:20:50,720
Speaker 1: brand what kind of came after that?

412
00:20:51,680 --> 00:20:53,680
Speaker 2: So I think that kind of gave us that sort

413
00:20:53,720 --> 00:20:56,680
Speaker 2: of like recognition to the aside world. You know, people

414
00:20:56,680 --> 00:20:58,639
Speaker 2: would be like okay, like I'll talk to you, like

415
00:20:58,680 --> 00:21:00,720
Speaker 2: if David Jones, like we could then put them on

416
00:21:00,760 --> 00:21:02,800
Speaker 2: our brand deck and on our Instagram and say that

417
00:21:02,840 --> 00:21:06,040
Speaker 2: we're partnered with them. So I think that really allowed

418
00:21:06,119 --> 00:21:09,199
Speaker 2: the followers to think, okay, well then you must be

419
00:21:09,359 --> 00:21:12,080
Speaker 2: legit right. So from there, I think it was about

420
00:21:12,160 --> 00:21:15,639
Speaker 2: six months later is when we contacted a dog beauty

421
00:21:16,160 --> 00:21:19,040
Speaker 2: and that was like the biggest turning point of it

422
00:21:19,119 --> 00:21:22,640
Speaker 2: was Elijah. I think without that moment, I probably wouldn't

423
00:21:22,640 --> 00:21:26,280
Speaker 2: be where I am today or possibly but it probably

424
00:21:26,320 --> 00:21:28,719
Speaker 2: would have taken us a little bit longer because that

425
00:21:29,040 --> 00:21:33,080
Speaker 2: the the push that they have and the loyal customers

426
00:21:33,119 --> 00:21:35,680
Speaker 2: that they have, they just kept selling out of our

427
00:21:35,800 --> 00:21:38,240
Speaker 2: orders like month on month on months. At the beginning,

428
00:21:38,240 --> 00:21:39,879
Speaker 2: I think it was like every week we were getting

429
00:21:39,880 --> 00:21:43,080
Speaker 2: a humongous order from them, and we were like air freighting,

430
00:21:43,280 --> 00:21:45,760
Speaker 2: you know, our bottles from Spain in every week, and

431
00:21:45,800 --> 00:21:48,040
Speaker 2: it was just we couldn't keep up with it, but

432
00:21:48,320 --> 00:21:51,240
Speaker 2: we somehow managed to do it, and it's remained the

433
00:21:51,280 --> 00:21:54,440
Speaker 2: same since it's been nearly two years now. Yeah.

434
00:21:54,480 --> 00:21:59,480
Speaker 1: Wow, that's incredible. Something I want to ask you because

435
00:21:59,560 --> 00:22:01,480
Speaker 1: I know that there's a lot of you know, of

436
00:22:01,520 --> 00:22:05,159
Speaker 1: the R and C community who are either starting a

437
00:22:05,200 --> 00:22:07,760
Speaker 1: side hustle or that you know they're right at the beginning.

438
00:22:08,320 --> 00:22:11,800
Speaker 1: What's your sort of advice to them in regards to

439
00:22:12,000 --> 00:22:15,280
Speaker 1: when challenges do come up or opportunities do come up,

440
00:22:15,320 --> 00:22:17,040
Speaker 1: Like what was kind of the one thing at the

441
00:22:17,080 --> 00:22:20,359
Speaker 1: start that like really kept you going and now that

442
00:22:20,400 --> 00:22:23,680
Speaker 1: you'll look back, you're like, Okay, wow, that's that was important.

443
00:22:25,560 --> 00:22:29,159
Speaker 2: So much of it, I think obviously, I just quitting

444
00:22:29,240 --> 00:22:31,320
Speaker 2: was never an option. Like I've never had a day

445
00:22:31,359 --> 00:22:33,560
Speaker 2: where I've thought, fuck, like this is too hard, Like

446
00:22:33,600 --> 00:22:36,520
Speaker 2: I've never had that thought. I mean, I've cried a lot,

447
00:22:36,600 --> 00:22:38,919
Speaker 2: and like we've had the everything wrong go wrong, but

448
00:22:39,440 --> 00:22:42,680
Speaker 2: I've always just believed that what I was doing was

449
00:22:42,720 --> 00:22:45,359
Speaker 2: what I meant to be doing, and quitting's not an option.

450
00:22:45,520 --> 00:22:48,920
Speaker 2: And I couldn't imagine going to work for someone else now,

451
00:22:49,080 --> 00:22:52,000
Speaker 2: like I just think it was you know, you if

452
00:22:52,040 --> 00:22:54,640
Speaker 2: something happens, it's like, okay, shit that happened. How can

453
00:22:54,680 --> 00:22:56,600
Speaker 2: I fix it? What have I learned from it? Let's

454
00:22:56,600 --> 00:23:00,560
Speaker 2: not let it happen again. And you know, the worst

455
00:23:00,600 --> 00:23:03,439
Speaker 2: things still happen now, but it's just like it's okay,

456
00:23:03,600 --> 00:23:07,159
Speaker 2: like no one's gonna die, we can fix it. I

457
00:23:07,200 --> 00:23:10,000
Speaker 2: don't know, that's probably not that helpful. If someone said

458
00:23:10,040 --> 00:23:11,240
Speaker 2: that to me when I was starting out, I would

459
00:23:11,280 --> 00:23:14,879
Speaker 2: have told them to shut up. But like, no, but

460
00:23:14,920 --> 00:23:15,480
Speaker 2: it's true.

461
00:23:15,720 --> 00:23:19,439
Speaker 1: It's true of like, well, something beautiful you said before

462
00:23:19,720 --> 00:23:23,440
Speaker 1: was everyone thinks it's you know, an overnight success and

463
00:23:23,560 --> 00:23:25,960
Speaker 1: they don't. They don't see the start. They don't see

464
00:23:26,000 --> 00:23:31,639
Speaker 1: the I guess compounding effect of just keep going, just

465
00:23:31,920 --> 00:23:33,880
Speaker 1: keep putting, like your foot in front of the other.

466
00:23:34,520 --> 00:23:37,080
Speaker 1: And when opportunities, you know, do pop up is when

467
00:23:37,080 --> 00:23:40,320
Speaker 1: you're like, all right, let's go. And something I love

468
00:23:40,440 --> 00:23:42,680
Speaker 1: is you saying, okay, So this opportunity came up with

469
00:23:42,760 --> 00:23:46,520
Speaker 1: David Jones, but you didn't just like, oh, send off,

470
00:23:46,680 --> 00:23:49,360
Speaker 1: you know something you've made yourself on camp. But you're like, no,

471
00:23:49,760 --> 00:23:51,960
Speaker 1: let's do this right. And you really made sure, you know,

472
00:23:52,000 --> 00:23:55,439
Speaker 1: you had the resources of a contractor, and think of

473
00:23:55,520 --> 00:23:58,479
Speaker 1: it from like I would say, that's a very you know,

474
00:23:58,560 --> 00:24:01,440
Speaker 1: you're thinking it from a perspective of like a couple

475
00:24:01,480 --> 00:24:03,880
Speaker 1: of years down the road of like what a brain

476
00:24:03,920 --> 00:24:05,920
Speaker 1: would do if they were in that situation.

477
00:24:06,280 --> 00:24:08,520
Speaker 2: Yeah, I think I just like, I know my strength

478
00:24:08,560 --> 00:24:10,160
Speaker 2: and I know what I'm shit at, Like, so I

479
00:24:10,200 --> 00:24:11,919
Speaker 2: know I know that I am not the man for

480
00:24:11,960 --> 00:24:15,360
Speaker 2: the job to build a beautiful presentation. I've never done

481
00:24:15,400 --> 00:24:18,960
Speaker 2: it before. Why would I start now, especially at such

482
00:24:19,000 --> 00:24:22,040
Speaker 2: an important time? So, you know, and I think, going

483
00:24:22,040 --> 00:24:24,560
Speaker 2: back to sort of your previous question as well, I

484
00:24:24,640 --> 00:24:27,800
Speaker 2: wish that I had reached out to people that was,

485
00:24:27,960 --> 00:24:31,280
Speaker 2: you know, doing something similar or even just like working

486
00:24:31,280 --> 00:24:34,800
Speaker 2: for themselves or creating a product and saying, hey, can

487
00:24:34,800 --> 00:24:37,159
Speaker 2: I have five minutes every time, like, you know what,

488
00:24:37,400 --> 00:24:39,520
Speaker 2: what were your fuck ups? And what were really good things?

489
00:24:39,520 --> 00:24:41,960
Speaker 2: And I could have learned so much from that, like

490
00:24:43,040 --> 00:24:45,160
Speaker 2: a lot of our biggest problems I've been like inventory

491
00:24:45,800 --> 00:24:48,320
Speaker 2: things like that, and someone could have helped me along

492
00:24:48,359 --> 00:24:50,400
Speaker 2: the way, and I just never really ask, Like now

493
00:24:50,440 --> 00:24:53,160
Speaker 2: we've sort of got it sorted, but still always have issues.

494
00:24:53,200 --> 00:24:55,399
Speaker 2: But I think just like there is no shame in

495
00:24:55,440 --> 00:24:57,320
Speaker 2: asking for help, and I wish I asked for help

496
00:24:57,359 --> 00:24:58,359
Speaker 2: a lot earlier on.

497
00:25:00,160 --> 00:25:02,480
Speaker 1: So interesting you say that because we're kind I went

498
00:25:02,520 --> 00:25:06,040
Speaker 1: through something similar recently where you know, for the first time,

499
00:25:06,080 --> 00:25:09,480
Speaker 1: I kind of reached out to someone who is very

500
00:25:09,560 --> 00:25:11,880
Speaker 1: much you know, doing the things I want to do.

501
00:25:12,600 --> 00:25:17,480
Speaker 1: And it's interesting because you know, they end up helping,

502
00:25:17,720 --> 00:25:22,240
Speaker 1: They ended up consulting, and I just like had never

503
00:25:22,320 --> 00:25:24,800
Speaker 1: thought of that, And then it was the best thing

504
00:25:24,880 --> 00:25:27,560
Speaker 1: because there were so many situations or like problems I

505
00:25:27,680 --> 00:25:31,720
Speaker 1: had that they then had a solution, and I was like, ah.

506
00:25:31,440 --> 00:25:33,000
Speaker 2: Okay, that simple.

507
00:25:33,359 --> 00:25:37,400
Speaker 1: It's that simple. And I think sometimes we do, especially

508
00:25:37,400 --> 00:25:42,199
Speaker 1: when we're like constantly in the business of yeah, like

509
00:25:42,280 --> 00:25:44,879
Speaker 1: the doing and the being in the business that it

510
00:25:45,000 --> 00:25:49,000
Speaker 1: is so helpful, even if it's not hiring a marketing

511
00:25:49,040 --> 00:25:51,000
Speaker 1: manager full time or anything like that, if you're not

512
00:25:51,119 --> 00:25:54,440
Speaker 1: up to that stage, but getting like a consult a

513
00:25:54,480 --> 00:25:58,960
Speaker 1: consultant for something or you know, asking for help. Obviously,

514
00:25:59,040 --> 00:26:01,080
Speaker 1: you know we have to be contray like people's time.

515
00:26:01,240 --> 00:26:04,800
Speaker 1: But it's so funny because I feel like at every

516
00:26:04,880 --> 00:26:08,159
Speaker 1: stage of your business there's going to be new things

517
00:26:08,200 --> 00:26:10,919
Speaker 1: that pop up. And it's like silly to think, oh,

518
00:26:11,000 --> 00:26:13,159
Speaker 1: because I've gone through the first two years my business

519
00:26:13,240 --> 00:26:15,679
Speaker 1: and you know, we've been able to get through and

520
00:26:15,720 --> 00:26:18,480
Speaker 1: be successful, I won't need help. But I'm like, it's

521
00:26:18,600 --> 00:26:21,320
Speaker 1: very like humbling to be like, oh, no, I'm gonna

522
00:26:21,359 --> 00:26:22,400
Speaker 1: constantly need help.

523
00:26:22,440 --> 00:26:25,119
Speaker 2: If anyone's listening, you can offer any help, please call me.

524
00:26:27,160 --> 00:26:29,320
Speaker 1: I've got this issue, this issue.

525
00:26:30,440 --> 00:26:33,680
Speaker 2: But especially since I've started like being a guest on podcasts,

526
00:26:33,680 --> 00:26:36,000
Speaker 2: I do get a lot of dms now from you know,

527
00:26:36,080 --> 00:26:38,920
Speaker 2: girls and guys and everyone in between, like reaching out

528
00:26:39,000 --> 00:26:41,719
Speaker 2: and just asking me for help. And I'm so happy

529
00:26:41,720 --> 00:26:44,600
Speaker 2: to go for coffee share any knowledge that I can

530
00:26:44,640 --> 00:26:48,320
Speaker 2: possibly share. And I think like sharing mistakes is so

531
00:26:48,440 --> 00:26:50,640
Speaker 2: helpful for a lot of people because I think that's

532
00:26:50,840 --> 00:26:53,920
Speaker 2: I learned from mistakes more so. Yeah, so I think

533
00:26:54,040 --> 00:26:55,840
Speaker 2: I'm like, oh, that's why I think why I'm so

534
00:26:55,960 --> 00:26:58,040
Speaker 2: open to speak about my mistakes is just because I

535
00:26:58,119 --> 00:27:00,200
Speaker 2: learned from mistakes. And I wish more people would speak

536
00:27:00,200 --> 00:27:02,040
Speaker 2: about their mistakes because then we would learn before we

537
00:27:02,080 --> 00:27:03,000
Speaker 2: made them ourselves.

538
00:27:03,080 --> 00:27:05,960
Speaker 1: Yeah. Well, in saying that, what was the biggest mistake

539
00:27:06,160 --> 00:27:08,880
Speaker 1: that you've come about that you can, you know recently

540
00:27:08,920 --> 00:27:09,280
Speaker 1: think of?

541
00:27:09,560 --> 00:27:15,040
Speaker 2: Tell us it's the biggest ones is just I'm not

542
00:27:15,359 --> 00:27:19,399
Speaker 2: amazing at managing a team. I've never really had to

543
00:27:19,440 --> 00:27:21,880
Speaker 2: do it right, and I'm the first time to put

544
00:27:21,880 --> 00:27:23,679
Speaker 2: my hand off and do it and like systems and

545
00:27:23,720 --> 00:27:28,080
Speaker 2: processes are not my thing. So my husband now is

546
00:27:28,119 --> 00:27:30,159
Speaker 2: in control of all of that, which is amazing. But

547
00:27:30,800 --> 00:27:32,960
Speaker 2: I mean it's I think a lot of you know,

548
00:27:33,119 --> 00:27:35,840
Speaker 2: things get they slipped through the cracks, and you know,

549
00:27:36,080 --> 00:27:39,040
Speaker 2: as the team grows, and I'm still stuck in that

550
00:27:39,160 --> 00:27:42,400
Speaker 2: we're in our garage mentality sometimes because it has sort

551
00:27:42,400 --> 00:27:44,960
Speaker 2: of the last year has just gone so crazy fast

552
00:27:45,000 --> 00:27:47,280
Speaker 2: and we've gone from a storage unit to like a

553
00:27:47,280 --> 00:27:50,399
Speaker 2: big warehouse and it's hard for your brain to sometimes

554
00:27:50,520 --> 00:27:52,959
Speaker 2: keep up, I think with what you're doing well mine anyway,

555
00:27:53,440 --> 00:27:57,040
Speaker 2: So I think just like things like orders being sent

556
00:27:57,400 --> 00:28:01,360
Speaker 2: incorrectly to like our big retailers, like our international retails,

557
00:28:01,359 --> 00:28:03,919
Speaker 2: and they're not easy to fix those mistakes. It's like

558
00:28:04,560 --> 00:28:06,840
Speaker 2: and it's it's you know, it's easy to like put

559
00:28:06,880 --> 00:28:08,600
Speaker 2: the blame on someone, but it's like, you know, when

560
00:28:08,640 --> 00:28:10,800
Speaker 2: you're the owner or the you know, the founder, is like,

561
00:28:10,840 --> 00:28:12,719
Speaker 2: it's it's your fault, So what can you put in

562
00:28:12,760 --> 00:28:14,960
Speaker 2: place to make sure that it doesn't happen again? And

563
00:28:15,080 --> 00:28:18,400
Speaker 2: let's just not even get into inventory.

564
00:28:19,359 --> 00:28:23,480
Speaker 1: Look, you you were talking to me, and I completely

565
00:28:23,520 --> 00:28:26,480
Speaker 1: get it. It's yeah, it's a whole other thing, especially

566
00:28:26,480 --> 00:28:29,359
Speaker 1: when you've you know, never done that before. One of

567
00:28:29,359 --> 00:28:33,560
Speaker 1: our best hires was a logistics operational manager and I

568
00:28:33,640 --> 00:28:34,880
Speaker 1: was just like, wow.

569
00:28:34,960 --> 00:28:37,320
Speaker 2: Whatever they wouldn't do yeah, Cooper.

570
00:28:37,240 --> 00:28:39,160
Speaker 1: My brother used to do all that. And then yeah,

571
00:28:39,160 --> 00:28:40,040
Speaker 1: we hired someone.

572
00:28:39,800 --> 00:28:41,280
Speaker 2: Who I've done it before.

573
00:28:41,520 --> 00:28:45,440
Speaker 1: Yeah, and we're like, wow, we really really were scraping

574
00:28:45,560 --> 00:28:45,880
Speaker 1: the back.

575
00:28:46,920 --> 00:28:50,520
Speaker 2: We like built like, yeah, we built an implemented salesforce.

576
00:28:50,680 --> 00:28:53,240
Speaker 2: I don't know if you've heard a salesforce. Yeah, yeah, yeah,

577
00:28:53,320 --> 00:28:55,120
Speaker 2: so we built that and that sort of like does

578
00:28:55,200 --> 00:28:58,000
Speaker 2: manage our inventory and all of our sales like side

579
00:28:58,040 --> 00:29:00,840
Speaker 2: of things now, but you still do you need that

580
00:29:00,880 --> 00:29:03,560
Speaker 2: sort of human touch to it. So yeah, it's gotten

581
00:29:03,560 --> 00:29:05,120
Speaker 2: a lot better, but I think we're nearly at that

582
00:29:05,160 --> 00:29:07,200
Speaker 2: stage now where it's like we're about to open a

583
00:29:07,480 --> 00:29:09,840
Speaker 2: you know, a warehouse over in the UK, so that'll

584
00:29:09,880 --> 00:29:13,840
Speaker 2: be our So it's just it's a lot I think

585
00:29:13,880 --> 00:29:15,480
Speaker 2: we need someone. I think we need people on the

586
00:29:15,520 --> 00:29:17,720
Speaker 2: ground now though I'm starting to think.

587
00:29:18,520 --> 00:29:20,480
Speaker 1: Well, these are all you know, these are all the

588
00:29:20,480 --> 00:29:24,080
Speaker 1: growing pains we go through. Well, let's chat about wholesaling,

589
00:29:24,200 --> 00:29:27,360
Speaker 1: because I feel like this is such an amazing You're

590
00:29:27,400 --> 00:29:30,640
Speaker 1: such an amazing person to chat to. So obviously you've

591
00:29:30,680 --> 00:29:32,840
Speaker 1: spoken to us about being in David Jones and a

592
00:29:32,920 --> 00:29:36,360
Speaker 1: Door Beauty, which is honestly incredible. You should be very

593
00:29:36,440 --> 00:29:39,080
Speaker 1: very proud. So you were saying before when you went

594
00:29:39,160 --> 00:29:41,760
Speaker 1: to you know, smaller boutiques, you would literally walk in

595
00:29:41,800 --> 00:29:44,680
Speaker 1: there and sell the product, which is amazing. And I

596
00:29:44,720 --> 00:29:47,959
Speaker 1: love people like in the trenches doing their things. And

597
00:29:48,000 --> 00:29:50,640
Speaker 1: then as you know you got bigger, you spoke about

598
00:29:50,640 --> 00:29:53,600
Speaker 1: like a brand deck. I believe she said, what kind

599
00:29:53,640 --> 00:29:58,680
Speaker 1: of I guess process goes into getting a wholesaler, Like

600
00:29:58,760 --> 00:30:00,320
Speaker 1: what does that relationship.

601
00:29:59,760 --> 00:30:02,840
Speaker 2: Look, I'll tell you. Until recently because that's sort of

602
00:30:02,920 --> 00:30:06,080
Speaker 2: like the fun part of it. So it until recently

603
00:30:06,120 --> 00:30:08,960
Speaker 2: it's kind of remained the same process, like sending if

604
00:30:08,960 --> 00:30:11,000
Speaker 2: they were at you know, outside of sort of Sydney,

605
00:30:11,000 --> 00:30:13,640
Speaker 2: New South Wales, we just send them samples, follow up

606
00:30:13,640 --> 00:30:17,080
Speaker 2: with an email. And because we are a fragrance, people

607
00:30:17,160 --> 00:30:18,920
Speaker 2: do fall in love with them when they smell them.

608
00:30:18,960 --> 00:30:21,520
Speaker 2: So it sort of has always seemed like it isn't

609
00:30:21,520 --> 00:30:24,800
Speaker 2: a hard sell. And I'm the most non salesperson ever.

610
00:30:24,920 --> 00:30:27,680
Speaker 2: I cannot sell to anyone, but I let the product

611
00:30:27,760 --> 00:30:30,160
Speaker 2: do it it themselves. And if you know, the receiver

612
00:30:30,200 --> 00:30:32,120
Speaker 2: thinks it's a beautiful product, like why wouldn't they want

613
00:30:32,160 --> 00:30:33,600
Speaker 2: to test it out and put it in their stores.

614
00:30:34,000 --> 00:30:36,960
Speaker 2: I think it's just sort of having and sort of

615
00:30:37,000 --> 00:30:40,840
Speaker 2: trying to manage what stores that you're going to represent

616
00:30:41,280 --> 00:30:44,080
Speaker 2: are going to represent your brand the best. And what

617
00:30:44,120 --> 00:30:46,720
Speaker 2: I learned pretty early on is you can't have stores

618
00:30:46,760 --> 00:30:49,560
Speaker 2: next to each other. You need to have you need

619
00:30:49,600 --> 00:30:51,320
Speaker 2: to sort of spread them out a little bit because

620
00:30:51,360 --> 00:30:53,880
Speaker 2: there's a bit of a little bit of like retail

621
00:30:53,960 --> 00:30:57,840
Speaker 2: politics I've come to find interesting. Yeah, so you had

622
00:30:57,880 --> 00:30:58,640
Speaker 2: to be careful with that.

623
00:30:59,000 --> 00:31:02,200
Speaker 1: What goes into for example, because now I realized at

624
00:31:02,240 --> 00:31:04,840
Speaker 1: the start, maybe there's not a lot of you know,

625
00:31:04,920 --> 00:31:07,080
Speaker 1: you being able to be so picky, but now that

626
00:31:07,120 --> 00:31:11,160
Speaker 1: you're established, like what goes into actually picking a brand

627
00:31:11,560 --> 00:31:13,480
Speaker 1: that is going to you know, hold your products? Like

628
00:31:13,600 --> 00:31:15,320
Speaker 1: is there a process around that?

629
00:31:15,760 --> 00:31:17,920
Speaker 2: I just really look at sort of what other brands

630
00:31:17,960 --> 00:31:21,320
Speaker 2: that they're stocking. Are they aligned with our brand? Are

631
00:31:21,320 --> 00:31:25,840
Speaker 2: they brands that I personally love and shop and do

632
00:31:25,920 --> 00:31:28,160
Speaker 2: I want to sort of yeah, I guess have my

633
00:31:28,240 --> 00:31:30,600
Speaker 2: products sitting next to their products on a shelf almost

634
00:31:31,200 --> 00:31:34,840
Speaker 2: And we now have Wholestyle agents in every state of Australia,

635
00:31:35,360 --> 00:31:38,560
Speaker 2: so that has been a big turning point. And they

636
00:31:38,640 --> 00:31:45,000
Speaker 2: actually just launched Who's Allies into all Sassin Bide stores today. Yeah, gratulation.

637
00:31:45,880 --> 00:31:47,800
Speaker 1: That's really exciting and amazing.

638
00:31:47,960 --> 00:31:49,920
Speaker 2: I had been emailing Sassin Bide for two years and

639
00:31:49,960 --> 00:31:52,160
Speaker 2: never got an email back, but the Wholestal agents did

640
00:31:52,160 --> 00:31:54,280
Speaker 2: it in a day. So it just goes to show

641
00:31:54,280 --> 00:31:56,480
Speaker 2: like sometimes you do need help and you can't get

642
00:31:56,520 --> 00:32:00,280
Speaker 2: every account yourself. But for all of the boutiques you know,

643
00:32:00,320 --> 00:32:03,080
Speaker 2: we've gotten eighty percent of them on our own just

644
00:32:03,120 --> 00:32:05,880
Speaker 2: by either going to the stores ourselves or sending them

645
00:32:05,920 --> 00:32:09,200
Speaker 2: our product. And we still send the same brand deck. However,

646
00:32:09,240 --> 00:32:11,840
Speaker 2: it's evolved to the stores and to people that we

647
00:32:11,880 --> 00:32:13,000
Speaker 2: want to talk to today.

648
00:32:13,960 --> 00:32:16,200
Speaker 1: Amazing. Well, I think you you touched on such a

649
00:32:16,240 --> 00:32:19,560
Speaker 1: good point there because we are similar where there are

650
00:32:19,600 --> 00:32:22,960
Speaker 1: stores that you know, we deal with directly and it's

651
00:32:23,040 --> 00:32:25,560
Speaker 1: very much like you said, like we don't really get

652
00:32:25,560 --> 00:32:27,440
Speaker 1: them to sample our products, but it's just like you know,

653
00:32:27,520 --> 00:32:29,080
Speaker 1: they either know all of the brand they want to

654
00:32:29,080 --> 00:32:31,600
Speaker 1: stock it. And then there's the other case of like

655
00:32:31,640 --> 00:32:33,760
Speaker 1: when you have an agent and they kind of go

656
00:32:33,920 --> 00:32:36,920
Speaker 1: around and you know do that. So that's something you

657
00:32:37,000 --> 00:32:38,480
Speaker 1: brought in recently.

658
00:32:38,800 --> 00:32:41,040
Speaker 2: Yeah, I want to say three months ago now yeah.

659
00:32:41,120 --> 00:32:42,440
Speaker 1: Wow, Yeah, that's really cool.

660
00:32:42,480 --> 00:32:44,120
Speaker 2: Stay, I've got the relationships already.

661
00:32:44,120 --> 00:32:46,239
Speaker 1: So yes, they're the professional.

662
00:32:45,720 --> 00:32:49,200
Speaker 2: They're the professionals, and it sometimes it takes that, you know,

663
00:32:50,400 --> 00:32:53,160
Speaker 2: you know, another company that's really busy. Sometimes they just

664
00:32:53,240 --> 00:32:54,880
Speaker 2: might not have the time to talk to anyone new,

665
00:32:54,920 --> 00:32:56,920
Speaker 2: but if it's someone that they've already got a relationship with,

666
00:32:57,320 --> 00:32:58,760
Speaker 2: they'll talk to them. Yeah.

667
00:32:58,880 --> 00:33:02,120
Speaker 1: Yeah, that's simple. It is it is sometimes as simple

668
00:33:02,160 --> 00:33:05,720
Speaker 1: as it's too you know, as you know or you pay. Yeah,

669
00:33:06,160 --> 00:33:10,560
Speaker 1: that's true. Amazing. Is there any kind of what's like

670
00:33:10,600 --> 00:33:13,920
Speaker 1: the biggest challenges that come into wholesale.

671
00:33:15,560 --> 00:33:20,440
Speaker 2: Probably one of our biggest challenges is outlaying all of

672
00:33:20,480 --> 00:33:25,640
Speaker 2: our products and providing payment terms and then people not

673
00:33:25,680 --> 00:33:29,440
Speaker 2: paying on time because as a product based business, you know,

674
00:33:29,480 --> 00:33:32,240
Speaker 2: we're paying for our stock three to four months in advance,

675
00:33:32,960 --> 00:33:35,400
Speaker 2: so and we do not get any leniency with our

676
00:33:35,400 --> 00:33:38,400
Speaker 2: manufacturer as well, you know, so we have no liniency,

677
00:33:38,840 --> 00:33:41,760
Speaker 2: so you know, we outlay so much money. And then

678
00:33:42,360 --> 00:33:45,000
Speaker 2: you know, we just sort of changed our payment terms

679
00:33:45,040 --> 00:33:47,680
Speaker 2: recently actually to allow thirty days just to sort of

680
00:33:48,080 --> 00:33:50,480
Speaker 2: you know, we do work with you know, tiny little

681
00:33:50,520 --> 00:33:53,160
Speaker 2: boutiques to the big major retails, and you know, I

682
00:33:53,200 --> 00:33:55,240
Speaker 2: did find that it was unfair that we were allowing

683
00:33:55,400 --> 00:33:57,560
Speaker 2: the major retailers to have thirty day payment terms but

684
00:33:57,720 --> 00:34:00,800
Speaker 2: only giving you know, ten days to our boutique. So

685
00:34:01,080 --> 00:34:03,160
Speaker 2: we're now at a position where we could allow that

686
00:34:03,240 --> 00:34:06,400
Speaker 2: extra time. So that's only just come into effect in October.

687
00:34:06,440 --> 00:34:08,919
Speaker 2: It has I've actually seen that our order value has

688
00:34:09,480 --> 00:34:14,120
Speaker 2: grown a lot by providing longer payment terms. But people

689
00:34:14,160 --> 00:34:17,359
Speaker 2: are still not paying on time, So that is that

690
00:34:17,600 --> 00:34:20,240
Speaker 2: is that's been a bit trickier. Yeah, that's that's probably

691
00:34:20,280 --> 00:34:22,879
Speaker 2: the hardest thing. I mean, we've partnered ourselves and we've

692
00:34:22,880 --> 00:34:25,279
Speaker 2: built really good, great relationships with our stores, which I

693
00:34:25,280 --> 00:34:27,799
Speaker 2: think is really important when not just we don't want

694
00:34:27,800 --> 00:34:29,720
Speaker 2: to be just another brand that they have in their store,

695
00:34:29,760 --> 00:34:31,520
Speaker 2: like we do want to have a relationship with them.

696
00:34:31,800 --> 00:34:34,640
Speaker 2: We do have sort of monthly wholesale promotions that we

697
00:34:34,719 --> 00:34:37,000
Speaker 2: sort of you know, spend this amount and we'll give

698
00:34:37,000 --> 00:34:39,439
Speaker 2: you this in return, and that's been like really nice.

699
00:34:39,480 --> 00:34:43,000
Speaker 2: I think, just really valuing the smaller boutiques as well

700
00:34:43,040 --> 00:34:45,400
Speaker 2: because they are such an important part of who we

701
00:34:45,440 --> 00:34:47,120
Speaker 2: are today and how big we are today.

702
00:34:47,840 --> 00:34:51,080
Speaker 1: I love that it is that Hey, it's so about

703
00:34:51,200 --> 00:34:55,520
Speaker 1: the relationships. And something me and Cooper always I have

704
00:34:55,600 --> 00:34:58,320
Speaker 1: said is like, you know, we are building this business,

705
00:34:58,400 --> 00:35:00,080
Speaker 1: you know, for a lifestyle, and we never want to

706
00:35:00,120 --> 00:35:02,520
Speaker 1: work with people who we wouldn't want to have a

707
00:35:02,520 --> 00:35:06,399
Speaker 1: conversation with and a relationship with, because it's like that's

708
00:35:06,440 --> 00:35:09,080
Speaker 1: what it's about for us, is like having the sort

709
00:35:09,080 --> 00:35:10,560
Speaker 1: of good vibes.

710
00:35:11,520 --> 00:35:14,799
Speaker 2: I know, it's just not nice and no, if things

711
00:35:14,840 --> 00:35:16,640
Speaker 2: go wrong, and like there's a stock issue. It's also

712
00:35:17,400 --> 00:35:19,400
Speaker 2: so nice that we can just say hey, sorry, like

713
00:35:19,440 --> 00:35:21,520
Speaker 2: it's going to be a little bit late, and there's

714
00:35:21,560 --> 00:35:24,399
Speaker 2: no like fighting on the other end of it. So yeah,

715
00:35:24,560 --> 00:35:25,359
Speaker 2: I won't work with you.

716
00:35:27,160 --> 00:35:30,480
Speaker 1: Amazing. I love that. Let's switch gears and I want

717
00:35:30,480 --> 00:35:34,279
Speaker 1: to chat to you about your business values because I

718
00:35:34,360 --> 00:35:36,880
Speaker 1: love this. This is something. Yeah, from the start with

719
00:35:37,000 --> 00:35:40,160
Speaker 1: Naked Harvest, there was just like certain pillars that were like,

720
00:35:40,719 --> 00:35:43,319
Speaker 1: we like, this is what we stand for, and this

721
00:35:43,360 --> 00:35:45,319
Speaker 1: is what's really important for us. And I feel like

722
00:35:45,520 --> 00:35:48,719
Speaker 1: in this day and age, like you need to have that,

723
00:35:48,760 --> 00:35:51,799
Speaker 1: you need to have core, valuable core values and what

724
00:35:51,840 --> 00:35:54,200
Speaker 1: you stand by. And I love that. You know, you

725
00:35:54,239 --> 00:35:56,799
Speaker 1: guys are very open about being sustainable and you have

726
00:35:56,920 --> 00:35:59,919
Speaker 1: really beautiful business values. Can you tell us a little

727
00:36:00,080 --> 00:36:02,480
Speaker 1: bit just about like what made you want to align

728
00:36:02,520 --> 00:36:05,160
Speaker 1: your business like so strongly with sustainability.

729
00:36:06,040 --> 00:36:08,600
Speaker 2: Well, I would like to, you know, strongly say and

730
00:36:08,640 --> 00:36:12,960
Speaker 2: believe that like myself as Raquel has always had you know,

731
00:36:13,200 --> 00:36:15,400
Speaker 2: a care towards the environment, like we live here and

732
00:36:15,440 --> 00:36:18,399
Speaker 2: I'm not ignorant to like what goes on around the world,

733
00:36:18,400 --> 00:36:21,160
Speaker 2: Like it's so I think we live in sort of

734
00:36:21,360 --> 00:36:24,360
Speaker 2: Rainbow and Fairyland here in Australia, where it's like, you know,

735
00:36:24,440 --> 00:36:26,640
Speaker 2: I have traveled quite a bit and I've seen what

736
00:36:27,200 --> 00:36:29,640
Speaker 2: goes on around the world, and like, it's just so

737
00:36:29,760 --> 00:36:32,600
Speaker 2: bad how we ask humans treat the world. And I

738
00:36:32,600 --> 00:36:34,160
Speaker 2: think it was just a no brainer when I started

739
00:36:34,160 --> 00:36:36,440
Speaker 2: to was Elijah. It's like I walked into David Jones

740
00:36:36,440 --> 00:36:38,839
Speaker 2: when I sort of was putting together my packaging. I'm like,

741
00:36:39,000 --> 00:36:40,840
Speaker 2: why is it all wrapped in plastics? I don't get it,

742
00:36:40,880 --> 00:36:42,480
Speaker 2: and I'm like, I'm not gonna do that. It actually

743
00:36:42,560 --> 00:36:45,160
Speaker 2: makes it look shitty. So I just said I wasn't

744
00:36:45,200 --> 00:36:47,520
Speaker 2: gonna do that, and David Jones said, oh, that's that's fine,

745
00:36:47,560 --> 00:36:49,359
Speaker 2: you don't have to do it. So it's like and

746
00:36:49,400 --> 00:36:51,799
Speaker 2: it's I feel like, this is like a question that

747
00:36:51,840 --> 00:36:54,000
Speaker 2: we get asked a lot. It's like, it's great that

748
00:36:54,040 --> 00:36:56,520
Speaker 2: we're asking you know, the little you know, the new

749
00:36:56,600 --> 00:36:59,400
Speaker 2: brands of today, these questions. But it's like, but what

750
00:36:59,440 --> 00:37:02,680
Speaker 2: about the big corporations that have been polluting the world

751
00:37:02,760 --> 00:37:05,000
Speaker 2: for tens and tens and tens of years, And it's like,

752
00:37:05,200 --> 00:37:08,279
Speaker 2: let's let's ask them these questions, like little old who

753
00:37:08,320 --> 00:37:11,560
Speaker 2: is Elajah? Isn't gonna isn't doing that much damage, you know,

754
00:37:11,640 --> 00:37:13,960
Speaker 2: like we try so hard not to do damage. Everything

755
00:37:13,960 --> 00:37:17,480
Speaker 2: that we do in life is obviously contributing to usage

756
00:37:17,520 --> 00:37:20,080
Speaker 2: and some sort of pollution in the world. Like nobody

757
00:37:20,200 --> 00:37:23,239
Speaker 2: is living a fully sustainable life. But I think it's

758
00:37:23,280 --> 00:37:26,400
Speaker 2: just up to everyone to make those daily changes in

759
00:37:26,440 --> 00:37:29,520
Speaker 2: their personal life and their business life, whether you're creating

760
00:37:29,520 --> 00:37:32,200
Speaker 2: a product or whatever you're doing, like, just do what's

761
00:37:32,200 --> 00:37:34,680
Speaker 2: best for the environment, because it's probably gonna burn up

762
00:37:34,680 --> 00:37:36,319
Speaker 2: in flames one day and it's a fault.

763
00:37:38,000 --> 00:37:41,520
Speaker 1: I love that, And that's actually something like sometimes I

764
00:37:41,560 --> 00:37:43,920
Speaker 1: feel like that because we have such a huge you know,

765
00:37:44,000 --> 00:37:48,560
Speaker 1: sustainable a state sam it's a funny word, a sustainability

766
00:37:48,960 --> 00:37:52,080
Speaker 1: feel like in Naked Hard there's and then sometimes you know,

767
00:37:52,239 --> 00:37:54,600
Speaker 1: you get defeated because, yeah, you look at other big

768
00:37:54,640 --> 00:37:58,000
Speaker 1: comparatious who literally don't give a shit, and you're like,

769
00:37:58,680 --> 00:38:01,680
Speaker 1: I'm trying so hard and I've just like moved it

770
00:38:01,719 --> 00:38:05,640
Speaker 1: by a smidge. But then I remind myself that you know,

771
00:38:05,920 --> 00:38:09,040
Speaker 1: people when they buy you know, Naked Harvest or who

772
00:38:09,080 --> 00:38:11,880
Speaker 1: is a lijer, like they're using their buying power to

773
00:38:11,920 --> 00:38:14,920
Speaker 1: be like, no, this is what company we stand for.

774
00:38:15,080 --> 00:38:17,840
Speaker 1: And I think that's why I feel like, you know,

775
00:38:17,960 --> 00:38:22,080
Speaker 1: small businesses have really grown and really escalated in the

776
00:38:22,480 --> 00:38:25,160
Speaker 1: you know, e commerce world, and it's so good to

777
00:38:25,200 --> 00:38:29,040
Speaker 1: see because we're realizing that it's like we do actually

778
00:38:29,320 --> 00:38:32,520
Speaker 1: have a stay and the brands that are focusing on

779
00:38:32,800 --> 00:38:35,560
Speaker 1: really important you know values are the brands that are

780
00:38:35,600 --> 00:38:39,600
Speaker 1: you know, getting bought. So I completely agree. It's like

781
00:38:39,640 --> 00:38:42,640
Speaker 1: this kind of weird thing of like sometimes it feels

782
00:38:42,680 --> 00:38:44,719
Speaker 1: so defeating and then other times you're like.

783
00:38:44,760 --> 00:38:48,560
Speaker 2: No, I do have the power. Yeah, everyone has some power,

784
00:38:48,600 --> 00:38:51,480
Speaker 2: but it's just like come on, like, come on, God,

785
00:38:51,600 --> 00:38:53,520
Speaker 2: the same names, but we all know who we're talking about.

786
00:38:53,520 --> 00:38:55,720
Speaker 2: It is that you guys have endless pockets, like yeah,

787
00:38:55,760 --> 00:38:57,399
Speaker 2: you can make a change. I just feel like they

788
00:38:57,400 --> 00:39:00,320
Speaker 2: put the pressure on the consumers to make the change

789
00:39:00,320 --> 00:39:03,120
Speaker 2: where it's like, well, we brought out paper straws, so

790
00:39:03,160 --> 00:39:06,160
Speaker 2: we've done our part. It's like no, like do.

791
00:39:06,160 --> 00:39:10,959
Speaker 1: Better, do better? I love that, And so let's chat

792
00:39:11,120 --> 00:39:14,280
Speaker 1: about marketing fun stuff. But this is the fun stuff.

793
00:39:14,320 --> 00:39:18,359
Speaker 1: So what is I guess like obviously you guys are.

794
00:39:18,920 --> 00:39:24,520
Speaker 1: It's interesting because obviously you know your e commerce, social media, wholesale,

795
00:39:24,960 --> 00:39:28,120
Speaker 1: what are sort of the marketing avenues that you focus

796
00:39:28,160 --> 00:39:30,600
Speaker 1: on and find that really kind of push the needle forward.

797
00:39:31,280 --> 00:39:35,719
Speaker 2: So currently for us right now, people love seeing what

798
00:39:35,760 --> 00:39:38,600
Speaker 2: goes on in our warehouse. Like we've had like visitors

799
00:39:38,640 --> 00:39:41,200
Speaker 2: come to our warehouse before and they're like, you really

800
00:39:41,320 --> 00:39:44,400
Speaker 2: hand fill the bottles and we're like, yeah, we're not lying,

801
00:39:44,480 --> 00:39:46,960
Speaker 2: we really hand feel the bottles. And people love to

802
00:39:46,960 --> 00:39:48,600
Speaker 2: see that. And I think we've got such an amazing

803
00:39:48,680 --> 00:39:52,120
Speaker 2: team so and such big personality. So when we put

804
00:39:52,320 --> 00:39:55,759
Speaker 2: that real raw, behind the scenes stuff on Instagram, like

805
00:39:55,800 --> 00:39:58,759
Speaker 2: that's what cut that's what cuts through, and that's what

806
00:39:58,800 --> 00:40:02,279
Speaker 2: people want to see people do. This sounds very like

807
00:40:03,080 --> 00:40:04,960
Speaker 2: weird to say, but I think people like listening to

808
00:40:05,040 --> 00:40:08,040
Speaker 2: me talk about who is Elijah, and so that's something

809
00:40:08,080 --> 00:40:10,600
Speaker 2: that we really try to focus on. I think everyone

810
00:40:10,719 --> 00:40:13,760
Speaker 2: sort of had a little winge about Instagram just preferring

811
00:40:13,800 --> 00:40:16,440
Speaker 2: reels now, so we're very like video and sort of

812
00:40:16,480 --> 00:40:17,880
Speaker 2: behind the scenes focused.

813
00:40:18,320 --> 00:40:22,560
Speaker 1: I love that because I love seeing behind the brand,

814
00:40:23,080 --> 00:40:25,880
Speaker 1: like like we were just talking about before, like corporations

815
00:40:26,080 --> 00:40:29,360
Speaker 1: of I don't give a shit about that. I love,

816
00:40:29,760 --> 00:40:31,800
Speaker 1: you know, seeing what goes behind it and also the

817
00:40:31,840 --> 00:40:34,920
Speaker 1: face behind it too. So that's incredible that you guys

818
00:40:34,920 --> 00:40:37,480
Speaker 1: have realized that that that's like, you know, your biggest channel.

819
00:40:37,760 --> 00:40:40,920
Speaker 1: Do you guys focus any marketing on, you know, like

820
00:40:41,000 --> 00:40:43,840
Speaker 1: paid spend or anything like that.

821
00:40:44,719 --> 00:40:48,879
Speaker 2: Yes, So I think our company would definitely not be

822
00:40:49,080 --> 00:40:51,880
Speaker 2: as big as it is now without our ad spend

823
00:40:51,880 --> 00:40:55,000
Speaker 2: that we do. It's just, you know, how else do

824
00:40:55,040 --> 00:40:58,600
Speaker 2: we reach millions of people? Really? I mean, if someone

825
00:40:58,640 --> 00:40:59,760
Speaker 2: knows another answer, please.

826
00:40:59,600 --> 00:41:03,040
Speaker 1: Tell me, because always let me know because I'll stop

827
00:41:03,200 --> 00:41:04,880
Speaker 1: paying Facebook it's.

828
00:41:04,719 --> 00:41:07,799
Speaker 2: Getting so expensive. But and I mean, I think we've

829
00:41:07,800 --> 00:41:11,480
Speaker 2: got the perfect product for people to now explore online,

830
00:41:11,520 --> 00:41:13,840
Speaker 2: like with our discovery set, Like it's quite a you know,

831
00:41:13,880 --> 00:41:16,080
Speaker 2: accessible price point, and you can take it home and

832
00:41:16,120 --> 00:41:18,759
Speaker 2: try and store, sorry, try it home, or you've got

833
00:41:18,760 --> 00:41:20,359
Speaker 2: the option to go try and store as well. But

834
00:41:20,640 --> 00:41:22,560
Speaker 2: I think it's just, you know, you need that to

835
00:41:22,640 --> 00:41:26,400
Speaker 2: cut through now, like the world is so populated with

836
00:41:26,560 --> 00:41:29,680
Speaker 2: so many different brands and like don't even like we

837
00:41:29,680 --> 00:41:31,880
Speaker 2: can't even speak about America because that's a whole other story.

838
00:41:31,920 --> 00:41:34,520
Speaker 2: But yeah, that has been such an important part to

839
00:41:35,080 --> 00:41:37,080
Speaker 2: the growth of Who Is Elijah?

840
00:41:37,120 --> 00:41:40,080
Speaker 1: And I'm laughing because I just I'm nodding my head

841
00:41:40,120 --> 00:41:43,720
Speaker 1: I'm like, yes, yes, yes, in regards to I guess

842
00:41:43,760 --> 00:41:46,040
Speaker 1: like at the start, like let's go back to the start,

843
00:41:46,080 --> 00:41:48,680
Speaker 1: the side hustle, that sort of thing, you know, someone

844
00:41:48,680 --> 00:41:52,400
Speaker 1: who might be there. What is your kind of recommendational marketing?

845
00:41:52,440 --> 00:41:54,600
Speaker 1: Because I feel like marketing is such a huge thing

846
00:41:54,719 --> 00:41:57,520
Speaker 1: that it's always in my DMS of just like how

847
00:41:57,520 --> 00:41:59,480
Speaker 1: do I get my product seen? How do I like

848
00:41:59,600 --> 00:42:02,040
Speaker 1: make that first stint? What do you feel like you

849
00:42:02,040 --> 00:42:03,480
Speaker 1: guys really focused on at the start?

850
00:42:04,719 --> 00:42:06,600
Speaker 2: At the start, I had no idea what I was doing.

851
00:42:06,880 --> 00:42:08,719
Speaker 2: I don't think I have any point is to give,

852
00:42:09,880 --> 00:42:11,719
Speaker 2: but I would tell you what I wish I knew

853
00:42:11,719 --> 00:42:14,440
Speaker 2: back Okay, I wish And I don't think that this

854
00:42:14,640 --> 00:42:16,760
Speaker 2: was really a thing back then. I can't really remember.

855
00:42:16,800 --> 00:42:21,399
Speaker 2: But like UGC, so user generated content is something that

856
00:42:21,760 --> 00:42:24,400
Speaker 2: we use mostly for Facebook ads now, like there's not

857
00:42:24,520 --> 00:42:27,000
Speaker 2: much other content that we use other than that. So

858
00:42:27,400 --> 00:42:30,440
Speaker 2: our type of product, it's just getting into people's hands.

859
00:42:30,760 --> 00:42:33,200
Speaker 2: So how do we coming up with ways to do

860
00:42:33,320 --> 00:42:36,080
Speaker 2: exactly that. It's like where next year we are going

861
00:42:36,120 --> 00:42:38,719
Speaker 2: to focus on more of like a gorilla marketing sort

862
00:42:38,800 --> 00:42:41,919
Speaker 2: of focused, so like going out into the public, having

863
00:42:42,000 --> 00:42:45,399
Speaker 2: a stand setting up at a really popular coffee shop

864
00:42:45,440 --> 00:42:48,399
Speaker 2: and handing out free discovery set, so hundreds of new

865
00:42:48,400 --> 00:42:51,320
Speaker 2: people that wouldn't have even heard of us otherwise, maybe

866
00:42:52,120 --> 00:42:54,480
Speaker 2: you know, trying our favorances in the flesh. They're meeting

867
00:42:54,560 --> 00:42:57,000
Speaker 2: us a sort of meeting the people behind the brand.

868
00:42:57,000 --> 00:42:59,640
Speaker 2: I just don't think that many people will. I don't

869
00:42:59,640 --> 00:43:03,480
Speaker 2: see too much happening nowadays. Yeah, so we just want

870
00:43:03,520 --> 00:43:06,840
Speaker 2: to get down and like meet people. Yeah, I mean definitely.

871
00:43:06,880 --> 00:43:11,279
Speaker 2: Influencer marketing was something that really did turn on our

872
00:43:11,320 --> 00:43:15,240
Speaker 2: online sort of sales because we were heavily wholesale dominant

873
00:43:15,239 --> 00:43:19,480
Speaker 2: for up until about October last year, like probably eighty

874
00:43:19,520 --> 00:43:22,640
Speaker 2: to seventy percent was wholes our revenue and the rest online.

875
00:43:22,920 --> 00:43:26,200
Speaker 2: But a big turning point was knowing and understanding what

876
00:43:26,280 --> 00:43:29,960
Speaker 2: content works on Facebook ads, because that took three years

877
00:43:30,200 --> 00:43:34,080
Speaker 2: and I didn't even think to give to influencers until

878
00:43:34,280 --> 00:43:36,239
Speaker 2: last last year because I'm an idiot and I have

879
00:43:36,280 --> 00:43:37,040
Speaker 2: no idea what I'm doing.

880
00:43:38,920 --> 00:43:42,560
Speaker 1: I love the honesty so much, but also it worked out,

881
00:43:42,840 --> 00:43:45,240
Speaker 1: so yeah, everything happens for a reason.

882
00:43:45,200 --> 00:43:47,279
Speaker 2: And to be honest, like, because we were you know,

883
00:43:47,480 --> 00:43:50,200
Speaker 2: a lot of our revenue was coming from wholesalers it

884
00:43:50,280 --> 00:43:52,960
Speaker 2: did give me time and you know, build up the

885
00:43:53,000 --> 00:43:55,840
Speaker 2: bank account to be able to redo our packaging and

886
00:43:55,880 --> 00:43:58,640
Speaker 2: sort of perfect our product. The fragrance has always remained

887
00:43:58,640 --> 00:44:00,759
Speaker 2: the same, but just like the outer path, yeah, it

888
00:44:00,800 --> 00:44:02,799
Speaker 2: gives you sort of time to fix those things as

889
00:44:02,800 --> 00:44:04,279
Speaker 2: you get a little bit more money as well. So

890
00:44:04,400 --> 00:44:06,120
Speaker 2: I think you know. I'm a big believer in the

891
00:44:06,200 --> 00:44:08,040
Speaker 2: universe and where I am now is where I was

892
00:44:08,040 --> 00:44:10,520
Speaker 2: supposed to be, so all those mistakes are worth it.

893
00:44:11,080 --> 00:44:17,080
Speaker 1: I love the honesty so much. Okay, Well, just to end,

894
00:44:17,760 --> 00:44:21,200
Speaker 1: I want to ask you just to be questions of

895
00:44:21,560 --> 00:44:23,279
Speaker 1: and I know we've kind of spoken about this, but

896
00:44:23,880 --> 00:44:26,120
Speaker 1: this can be very broad. It doesn't have to be

897
00:44:26,200 --> 00:44:29,720
Speaker 1: about business. What is the best advice you've ever been given?

898
00:44:29,920 --> 00:44:33,320
Speaker 1: Can relate to anything, best advice, children, anything.

899
00:44:33,400 --> 00:44:34,800
Speaker 2: Okay, I'm going to tell you the first one that

900
00:44:34,840 --> 00:44:38,439
Speaker 2: popped into my head when I was like younger, probably

901
00:44:38,480 --> 00:44:40,120
Speaker 2: a teenager, and I was crying I have a boys

902
00:44:40,120 --> 00:44:43,399
Speaker 2: and blah blah blah. My mum said to me, never

903
00:44:43,800 --> 00:44:46,919
Speaker 2: cry over a boy that wouldn't cry for you. And

904
00:44:47,120 --> 00:44:49,160
Speaker 2: another little nugget that she gave me probably a couple

905
00:44:49,280 --> 00:44:51,799
Speaker 2: year later, when I still didn't learn My lesson was.

906
00:44:53,600 --> 00:44:54,760
Speaker 1: We're all going to make the mistake.

907
00:44:55,920 --> 00:44:58,799
Speaker 2: Oh what was the wording is? Oh? Yeah, can you

908
00:44:58,880 --> 00:45:02,480
Speaker 2: live without him? D yes? The Leady's number and move on.

909
00:45:03,040 --> 00:45:04,080
Speaker 2: Oh I love her.

910
00:45:04,440 --> 00:45:05,760
Speaker 1: She's a bad but I.

911
00:45:05,520 --> 00:45:09,279
Speaker 2: Really, like, honestly changed my way of how I sort

912
00:45:09,280 --> 00:45:11,279
Speaker 2: of det with dating and whatnot. And now I've got

913
00:45:11,280 --> 00:45:13,399
Speaker 2: the most amazing husband in the world. And I think

914
00:45:13,400 --> 00:45:15,560
Speaker 2: I have heard a think because he's honestly the nicest

915
00:45:15,560 --> 00:45:16,440
Speaker 2: guy on the planet.

916
00:45:16,520 --> 00:45:18,920
Speaker 1: Oh my god, that's beautiful. And wait, just because we

917
00:45:18,960 --> 00:45:21,839
Speaker 1: haven't touched on this at all, So you have two

918
00:45:21,880 --> 00:45:25,359
Speaker 1: beautiful babies, you're a mum. When I found this out,

919
00:45:25,400 --> 00:45:29,040
Speaker 1: I was like, what just because yeah, I know how

920
00:45:29,120 --> 00:45:30,880
Speaker 1: hard it is. And I was like, she's got two.

921
00:45:31,160 --> 00:45:32,920
Speaker 2: Crazy, I know, I'm crazy.

922
00:45:33,040 --> 00:45:34,719
Speaker 1: How do you do it all? Tell us all the

923
00:45:34,760 --> 00:45:37,040
Speaker 1: secrets all the moms need to know?

924
00:45:37,880 --> 00:45:41,400
Speaker 2: Well, I get asked this a lot, actually, and I

925
00:45:41,440 --> 00:45:43,680
Speaker 2: am I don't know. I don't know if the answer

926
00:45:43,760 --> 00:45:45,840
Speaker 2: is right, But I don't find it that much of

927
00:45:45,880 --> 00:45:49,320
Speaker 2: a struggle really. But I did put both of my babies.

928
00:45:49,320 --> 00:45:52,000
Speaker 2: So George's three and Pippa is almost one. They both

929
00:45:52,040 --> 00:45:55,560
Speaker 2: started daycare at like like three months or a little

930
00:45:55,560 --> 00:45:59,320
Speaker 2: bit under three months old when I did that for work.

931
00:45:59,120 --> 00:46:00,360
Speaker 1: Did you feel guilty doing that?

932
00:46:00,800 --> 00:46:01,080
Speaker 2: No?

933
00:46:01,760 --> 00:46:05,400
Speaker 1: Honestly, I love that answer. I love that answer so much.

934
00:46:05,800 --> 00:46:07,880
Speaker 2: Not one bit. I mean, they are like their social

935
00:46:07,880 --> 00:46:11,000
Speaker 2: skills are so amazing, and like they're so happy. They

936
00:46:11,040 --> 00:46:12,480
Speaker 2: don't want to hang out with me every day. No,

937
00:46:12,640 --> 00:46:15,160
Speaker 2: I'm boring. I am boring, and they annoy me.

938
00:46:15,800 --> 00:46:19,040
Speaker 1: So that's what I say about Ivy. I'm like, I'm

939
00:46:19,040 --> 00:46:22,160
Speaker 1: literally like the most not fun person I've ever met.

940
00:46:22,200 --> 00:46:24,560
Speaker 1: And then she's got a dad who's so fun, so

941
00:46:24,600 --> 00:46:25,200
Speaker 1: she's fine.

942
00:46:25,560 --> 00:46:28,319
Speaker 2: Yeah, Adam's definitely the favorite in my house. But then

943
00:46:28,400 --> 00:46:30,200
Speaker 2: like also when it gets to the weekend, like I

944
00:46:30,239 --> 00:46:31,840
Speaker 2: actually want to be around them. I think if I

945
00:46:31,880 --> 00:46:34,080
Speaker 2: was with them Monday a Friday, I would be in

946
00:46:34,120 --> 00:46:35,879
Speaker 2: Mexico reaping.

947
00:46:35,640 --> 00:46:40,600
Speaker 1: My air out, not around. I love the honesty so much.

948
00:46:40,640 --> 00:46:42,920
Speaker 1: And obviously we chat about this off air, and I

949
00:46:43,000 --> 00:46:45,920
Speaker 1: just wanted this conversation to be recorded because I feel

950
00:46:45,920 --> 00:46:49,440
Speaker 1: like so many moms who are, you know, working and

951
00:46:49,560 --> 00:46:52,719
Speaker 1: doing their things, they feel so guilty for putting their

952
00:46:52,760 --> 00:46:56,000
Speaker 1: child in daycare or you know, saying I want to

953
00:46:56,040 --> 00:46:58,640
Speaker 1: work instead of you know, looking after my baby. So

954
00:46:58,840 --> 00:47:01,799
Speaker 1: I just love your honesty about that. And then it's

955
00:47:01,800 --> 00:47:04,440
Speaker 1: so true, like you said, of you can see how

956
00:47:04,480 --> 00:47:08,880
Speaker 1: much passion. And something that really drew me at the

957
00:47:08,880 --> 00:47:11,600
Speaker 1: start was you saying like you just felt so drawn

958
00:47:11,680 --> 00:47:14,000
Speaker 1: to this concept and it just like felt so aligned

959
00:47:14,000 --> 00:47:17,480
Speaker 1: and you can really see that in like your essence,

960
00:47:18,880 --> 00:47:22,960
Speaker 1: and I think it's so important to be so you know,

961
00:47:23,560 --> 00:47:27,600
Speaker 1: authentic to that. And just because it's a bit less mainstream,

962
00:47:27,920 --> 00:47:30,040
Speaker 1: you know, of like what you're doing with your children,

963
00:47:30,040 --> 00:47:32,600
Speaker 1: and it's like you're like, nah, own it. This is

964
00:47:32,800 --> 00:47:34,959
Speaker 1: this is like the way I'm going to live my life,

965
00:47:34,960 --> 00:47:36,440
Speaker 1: and it's incredible to see.

966
00:47:36,640 --> 00:47:39,239
Speaker 2: Yeah, okay, what does say we run the world?

967
00:47:39,560 --> 00:47:44,400
Speaker 1: Girls? Amazing? So the answer to her question was she

968
00:47:44,400 --> 00:47:47,080
Speaker 1: doesn't do it all. So they're in daycare so.

969
00:47:47,200 --> 00:47:49,879
Speaker 2: Lots of help, and my mother in law is amazing.

970
00:47:50,040 --> 00:47:52,160
Speaker 2: And but yeah, I think when people ask like do

971
00:47:52,200 --> 00:47:54,520
Speaker 2: you feel guilty? Like why what? I feel guilty? They

972
00:47:54,600 --> 00:47:57,200
Speaker 2: live in a very nice house, they're an amazing school,

973
00:47:57,280 --> 00:48:01,080
Speaker 2: They've got so many good friends, they're very spoiled, and

974
00:48:01,480 --> 00:48:02,920
Speaker 2: they don't have to hang out with me every day.

975
00:48:03,120 --> 00:48:05,319
Speaker 2: Having been your dat for talking to you loudly while

976
00:48:05,360 --> 00:48:06,160
Speaker 2: I'm on the phone, so.

977
00:48:08,200 --> 00:48:12,520
Speaker 1: I love it so much, so so good. The last question,

978
00:48:12,800 --> 00:48:14,400
Speaker 1: and I want to give you a bit of context

979
00:48:14,400 --> 00:48:17,520
Speaker 1: for this. So, something that I really preach and believe

980
00:48:17,600 --> 00:48:20,360
Speaker 1: in is core beliefs. So these are just, you know,

981
00:48:20,560 --> 00:48:25,000
Speaker 1: beliefs that we have, rehold really close to our heart

982
00:48:25,440 --> 00:48:27,920
Speaker 1: and there's something you know, we live by. They're almost

983
00:48:28,000 --> 00:48:31,280
Speaker 1: like words of law sort of vibe. So, for example,

984
00:48:31,640 --> 00:48:34,040
Speaker 1: my core belief and something I talk about all the

985
00:48:34,080 --> 00:48:37,839
Speaker 1: time is life happens for me. So when everything's going

986
00:48:37,880 --> 00:48:41,560
Speaker 1: to shit and you know things aren't working out, everyone

987
00:48:41,600 --> 00:48:44,279
Speaker 1: in the office knows. I go, life happens for me.

988
00:48:44,760 --> 00:48:47,840
Speaker 1: It is all fine. We will find a solution. I

989
00:48:47,840 --> 00:48:50,160
Speaker 1: would love to know if you had to pick a

990
00:48:50,200 --> 00:48:52,560
Speaker 1: core belief to share with the audience, what would it be.

991
00:48:54,480 --> 00:48:58,200
Speaker 2: I'm gonna take you all back to primary school. Let's

992
00:48:58,280 --> 00:49:00,719
Speaker 2: tal with others how you want to be treated. I

993
00:49:00,800 --> 00:49:03,520
Speaker 2: just think so many people do not do that these days,

994
00:49:03,520 --> 00:49:05,920
Speaker 2: Like we're all assholes, especially in Sydney. I don't know

995
00:49:05,920 --> 00:49:09,440
Speaker 2: about Queensland, but Sydney people are assholes. And it's just

996
00:49:09,480 --> 00:49:11,399
Speaker 2: like let's just be nice to each other, Like let's

997
00:49:11,400 --> 00:49:13,080
Speaker 2: just stop hurting each other for it's so mean.

998
00:49:13,800 --> 00:49:16,759
Speaker 1: Oh, my gosh, I love that so much. I think

999
00:49:16,800 --> 00:49:21,200
Speaker 1: Queensland's Queenslanders are a little bit nicer ut. Yeah, very

1000
00:49:21,440 --> 00:49:23,880
Speaker 1: that's what I'm That's what I've been told, but I

1001
00:49:23,960 --> 00:49:28,680
Speaker 1: cannot I cannot deny that. No, that's incredible. I love

1002
00:49:28,719 --> 00:49:31,880
Speaker 1: that so much. Requel, Thank you so much for coming

1003
00:49:31,880 --> 00:49:34,680
Speaker 1: on the podcast. It has been such a pleasure to

1004
00:49:34,760 --> 00:49:37,680
Speaker 1: know about you and more about the brand. Do you

1005
00:49:37,760 --> 00:49:39,520
Speaker 1: just want to let the audience know you know where

1006
00:49:39,520 --> 00:49:41,520
Speaker 1: they can find you on social media, where they can

1007
00:49:41,560 --> 00:49:45,120
Speaker 1: find you in store all the good things.

1008
00:49:44,840 --> 00:49:47,399
Speaker 2: Or if you are looking to try Who's Lajah in store?

1009
00:49:47,440 --> 00:49:51,440
Speaker 2: There is a stockus locator search on our website. Our

1010
00:49:51,480 --> 00:49:53,960
Speaker 2: website is who is Lajah dot com dot au. We

1011
00:49:54,040 --> 00:49:57,920
Speaker 2: are at who is Elijah Parfume on Instagram and on Instagram.

1012
00:49:57,960 --> 00:50:00,640
Speaker 2: I am Raquel boris amazing.

1013
00:50:00,800 --> 00:50:07,400
Speaker 1: Thank you so much, Thank you having to day. Thank

1014
00:50:07,440 --> 00:50:10,799
Speaker 1: you so much for listening to another episode of the

1015
00:50:10,920 --> 00:50:14,439
Speaker 1: Rise and Conquer Podcast. If you enjoyed it and want more,

1016
00:50:14,560 --> 00:50:19,520
Speaker 1: come connect with us on Instagram at Riseinconquer dot podcast

1017
00:50:19,960 --> 00:50:22,880
Speaker 1: and join our Facebook discussion group, a Rise and Concer

1018
00:50:22,960 --> 00:50:26,839
Speaker 1: podcast community. We're an independent podcast and we have a

1019
00:50:26,880 --> 00:50:30,000
Speaker 1: small team so we do appreciate your time and support.

1020
00:50:30,360 --> 00:50:33,040
Speaker 1: If you have a spare moment, a follow or subscribe

1021
00:50:33,520 --> 00:50:37,480
Speaker 1: on whatever platform you listen to would be so amazing.

1022
00:50:38,000 --> 00:50:41,080
Speaker 1: And look, if you're feeling extra kind, a review on

1023
00:50:41,160 --> 00:50:43,200
Speaker 1: Apple Podcasts would be great.