1 00:00:00,280 --> 00:00:05,200 Speaker 1: Bread the flick with Benoche on ninety six am. Good morning, 2 00:00:05,280 --> 00:00:08,240 Speaker 1: ben Good morning guys, I got a spicy one for 3 00:00:08,320 --> 00:00:11,840 Speaker 1: you today the UK Flame and Hot and So. People 4 00:00:11,840 --> 00:00:15,360 Speaker 1: who don't know the history of this particular product, so 5 00:00:15,560 --> 00:00:21,120 Speaker 1: Cheetos in America are like Twisties here, and the company 6 00:00:21,200 --> 00:00:24,360 Speaker 1: was kind of struggling in the late eighties until they 7 00:00:24,400 --> 00:00:30,040 Speaker 1: decided to coat one line of Cheetos in this super 8 00:00:30,120 --> 00:00:35,480 Speaker 1: super spicy and crazy unnaturally red dust that they called 9 00:00:35,520 --> 00:00:38,640 Speaker 1: the Flaming Hot, Flameing Hot Spice. And so Flame and 10 00:00:38,680 --> 00:00:42,720 Speaker 1: Hot Cheetos became a mega mega success. They put the 11 00:00:42,760 --> 00:00:46,040 Speaker 1: flame and Hot Spice mix on lots of other products, 12 00:00:46,200 --> 00:00:49,840 Speaker 1: from popcorn to do Rito's, all of the other things 13 00:00:49,840 --> 00:00:52,839 Speaker 1: that are owned by this company, Fredo Lay, which is 14 00:00:52,880 --> 00:00:57,320 Speaker 1: a subsidiary of PepsiCo, and they became kind of like 15 00:00:57,360 --> 00:01:00,720 Speaker 1: this pop cultural phenomenon. And now you can buy it 16 00:01:00,760 --> 00:01:02,920 Speaker 1: in Australia like you buy it in the supermarket. They're 17 00:01:02,920 --> 00:01:07,040 Speaker 1: pretty expensive because it's imported and it is extremely spicy 18 00:01:07,120 --> 00:01:09,040 Speaker 1: but also super delicious. So it's one of those things 19 00:01:09,040 --> 00:01:11,000 Speaker 1: that you like, you know, it's like the divinyl song, 20 00:01:11,040 --> 00:01:13,039 Speaker 1: you know, it's a fine line between pleasure and pain. 21 00:01:14,640 --> 00:01:17,520 Speaker 1: So now this movie has come out that's kind of 22 00:01:17,600 --> 00:01:21,040 Speaker 1: unpacking the origin story of Flame and Hot and you 23 00:01:21,120 --> 00:01:22,920 Speaker 1: might think, you know, it's a snack food, does that 24 00:01:22,959 --> 00:01:26,480 Speaker 1: really deserve an origin story feature film? But it's actually 25 00:01:26,600 --> 00:01:32,480 Speaker 1: quite a fascinating tale because it involved this chap Richard Montaignez, 26 00:01:33,120 --> 00:01:36,800 Speaker 1: who was a janitor at a Frito Lays factory. He 27 00:01:36,959 --> 00:01:39,760 Speaker 1: was growing up as a sort of a Mexican immigrant 28 00:01:39,760 --> 00:01:42,000 Speaker 1: in America. He was on the wrong side of the tracks. 29 00:01:42,040 --> 00:01:44,920 Speaker 1: He was probably selling drugs, a bit of a gangster. 30 00:01:46,000 --> 00:01:48,320 Speaker 1: Has taken a job as a janitor in the factory 31 00:01:48,360 --> 00:01:50,880 Speaker 1: to kind of, you know, toe the straight and narrow, 32 00:01:51,000 --> 00:01:55,720 Speaker 1: look after his family and toiled away, you know, doing 33 00:01:55,720 --> 00:01:58,560 Speaker 1: a good job, working hard, keeping out of trouble. But 34 00:01:58,600 --> 00:02:01,480 Speaker 1: he's always dreamed of, you know, the American the American 35 00:02:01,560 --> 00:02:04,800 Speaker 1: dream and making more of himself. So he's come up 36 00:02:04,800 --> 00:02:07,800 Speaker 1: with this idea of this flame and Hot spice mix 37 00:02:08,639 --> 00:02:11,359 Speaker 1: and then it's all taken off. He's reached out to 38 00:02:11,400 --> 00:02:15,360 Speaker 1: the CEO of PepsiCo as the janitor and it's become 39 00:02:15,400 --> 00:02:18,720 Speaker 1: a huge success. He's risen to become an executive with 40 00:02:18,760 --> 00:02:21,400 Speaker 1: this multinational company. So sort of a rags to Richard's 41 00:02:21,520 --> 00:02:26,480 Speaker 1: underdog story. The interesting thing about it is now there's 42 00:02:26,520 --> 00:02:29,799 Speaker 1: actually some doubt whether Richard Montagnees actually was the guy 43 00:02:29,840 --> 00:02:34,160 Speaker 1: who invented Flame and Hot, and so that's fascinating in itself. 44 00:02:34,639 --> 00:02:37,320 Speaker 1: But this movie has been taken on by Eva Longoria, 45 00:02:37,320 --> 00:02:39,639 Speaker 1: who of course was a Desperate Housewife star back in 46 00:02:39,680 --> 00:02:43,440 Speaker 1: the day. This is our very first movie as director 47 00:02:44,200 --> 00:02:48,520 Speaker 1: and stars Jesse Garcia as Richard Montagnees, who is fantastic. 48 00:02:48,520 --> 00:02:52,799 Speaker 1: He was in NACo's Mexico. That was probably what most 49 00:02:52,800 --> 00:02:55,600 Speaker 1: people would recognize him from recently, and he brings that 50 00:02:55,680 --> 00:02:58,680 Speaker 1: kind of irrepressible charm to the role that I think 51 00:02:58,800 --> 00:03:00,720 Speaker 1: Richard in real life had. That's kind of how he 52 00:03:00,760 --> 00:03:02,800 Speaker 1: got to where he was. He was just a dude 53 00:03:02,840 --> 00:03:05,440 Speaker 1: who refused to take no for an answer and had 54 00:03:05,440 --> 00:03:09,560 Speaker 1: that sort of personality that people gravitated towards. And Eva 55 00:03:09,720 --> 00:03:12,000 Speaker 1: has done a great job of kind of capturing that. 56 00:03:12,320 --> 00:03:15,800 Speaker 1: She doesn't really get into some of the controversy around 57 00:03:15,800 --> 00:03:17,919 Speaker 1: whether or not he is the inventor of Flame and Hot. 58 00:03:18,000 --> 00:03:21,160 Speaker 1: They sort of touch on it very vaguely at one 59 00:03:21,200 --> 00:03:24,160 Speaker 1: point in the movie, But really, what you're talking about 60 00:03:24,160 --> 00:03:26,600 Speaker 1: here is a sort of a comedy with a little 61 00:03:26,639 --> 00:03:30,560 Speaker 1: bit of drama, good sort of emotional weight to the story. 62 00:03:31,240 --> 00:03:34,000 Speaker 1: But it's ultimately, you know, it's no Citizen Kane, like, 63 00:03:34,040 --> 00:03:37,080 Speaker 1: this is a movie. This is a movie about a 64 00:03:37,120 --> 00:03:43,800 Speaker 1: snack food. It's probably it's probably the movie equivalent of Cheetos. 65 00:03:43,960 --> 00:03:46,160 Speaker 1: It's just sort of thing that you can you can 66 00:03:46,200 --> 00:03:53,280 Speaker 1: have between meals. It's not extremely nutritious artistically speaking, but 67 00:03:53,840 --> 00:03:55,400 Speaker 1: you know, if you're stuck on the couch on a 68 00:03:55,480 --> 00:03:58,040 Speaker 1: rainy winter's day, you're probably going to tuck into a 69 00:03:58,040 --> 00:04:01,160 Speaker 1: bag of flame and hot cheetos. Foot movie too many. 70 00:04:01,640 --> 00:04:06,920 Speaker 1: It's a comfort movie, is the equivalent of comfort snacking. Well, Ben, 71 00:04:07,000 --> 00:04:10,640 Speaker 1: how many orange thumbs up are you giving it? That's 72 00:04:10,680 --> 00:04:13,080 Speaker 1: the thing, right, anyone who's e flaming hot nose that 73 00:04:13,160 --> 00:04:18,640 Speaker 1: you get your horribly, horribly your face. Yeah, exactly, I'm 74 00:04:18,640 --> 00:04:22,840 Speaker 1: going to give it three? Okay? Three? Well, goodness best 75 00:04:22,920 --> 00:04:25,680 Speaker 1: enjoyed with a bag of Cheeto's. I imagine. No, you 76 00:04:25,680 --> 00:04:28,719 Speaker 1: can't stop it, three, of course it can't. Well, I 77 00:04:28,800 --> 00:04:31,839 Speaker 1: look forward to Lord of the Burger Rings and we 78 00:04:31,960 --> 00:04:34,720 Speaker 1: were g