WEBVTT - The Anti-Climactic Marketing Reveal

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<v Speaker 1>Hello and welcome to Outspoken. It's your dose of the

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<v Speaker 1>hottest influencer and pop culture news twice a week. I'm

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<v Speaker 1>Amy Torba and coming up on today's show, kicks marketing

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<v Speaker 1>stunt that didn't live up to expectations. UK crowds flocked

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<v Speaker 1>to see Anna, Paul and Sarah's day called out for

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<v Speaker 1>an alleged car park incident, But first pajama entrepreneur Sophie

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<v Speaker 1>Casia's push to resurrect her mummy blogger career is reaching

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<v Speaker 1>fever pitch. Over the weekend, Sophie revealed the intimate moment

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<v Speaker 1>she broke her pregnancy news to her daughter Florence, and

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<v Speaker 1>shared her gender reveal to her two hundred thousand followers,

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<v Speaker 1>Now Sophie. On Friday's show, we discussed how Sophie has

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<v Speaker 1>launched a new family vlogging channel, and over the weekend

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<v Speaker 1>she dropped her second video.

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<v Speaker 2>How did this one fair?

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<v Speaker 1>Well?

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<v Speaker 2>It fared a lot better.

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<v Speaker 1>So since Friday, Sophie's subs count has risen to three

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<v Speaker 1>hundred and thirty five and at the time of recording

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<v Speaker 1>this recent video has thirty eight thousand views, so there's

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<v Speaker 1>definitely a lot more interest around her pregnancy now. Sophie's

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<v Speaker 1>second YouTube video was entitled Hey Flossy, You're a big sis.

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<v Speaker 2>And this video was really a fly on the wall.

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<v Speaker 1>Look at how Sophie broke the news to a seven

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<v Speaker 1>year old daughter, Florence. She had planned on keeping it

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<v Speaker 1>a secret from Florence up until the twelve week Marcus.

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<v Speaker 1>She was concerned she might start telling people at school. Interestingly,

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<v Speaker 1>she told her son Bobby before Florence because he's ten,

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<v Speaker 1>so he's three years older and she thought that he

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<v Speaker 1>would be able to keep.

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<v Speaker 2>It under wraps. How do you feel about her telling

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<v Speaker 2>one child or not the other.

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<v Speaker 1>Well, this happened a bit when we were growing up

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<v Speaker 1>because you couldn't keep a secret. So it's not true. Yeah,

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<v Speaker 1>not the secret part. I'm not good at keeping secrets.

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<v Speaker 1>But I don't think that they told you things. I

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<v Speaker 1>think they just didn't one less. I'm just finding out

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<v Speaker 1>about that now. Well, I hate to break it to you,

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<v Speaker 1>but there were some secrets kept from you. It's an

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<v Speaker 1>interesting move, though, because it's not as if Bobby is

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<v Speaker 1>a teenager.

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<v Speaker 2>He's only ten years old.

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<v Speaker 1>Obviously he did a good job at keeping a secret, though.

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<v Speaker 1>Now Sophie ended up having to reveal the news to

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<v Speaker 1>Flossi earlier because during her first trimester, she started to

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<v Speaker 1>feel really sick and she was struggling to find the

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<v Speaker 1>energy to do anything during the school holidays, and she

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<v Speaker 1>said that she started to feel like a really shit

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<v Speaker 1>mum and she wanted to explain to Flossy why. Here's

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<v Speaker 1>how she broke the news to her.

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<v Speaker 3>Yea, my little baby, but you are how old now?

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<v Speaker 3>Seven seven years old? You're not in nappies anymore, and

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<v Speaker 3>you're not having a bottle anymore. Ego, I still like milk? Yeah,

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<v Speaker 3>And you know how mummy has been so sick lately.

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<v Speaker 3>Mummy has just been so tired. Can you think why?

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<v Speaker 3>Because of working? Yeah, working a lot. Hey, She's always

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<v Speaker 3>so tired, isn't she?

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<v Speaker 2>But there is another reason.

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<v Speaker 4>What's something you have wanted for a very long time?

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<v Speaker 5>You what is selling you wanted a very long time?

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<v Speaker 1>Another?

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<v Speaker 3>Simummy's having a baby. There's a baby in my belly.

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<v Speaker 1>This was a very sweet clip and you can tell

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<v Speaker 1>how genuinely excited Flossi was. She even shed a few

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<v Speaker 1>tears after finding out the news. And I can tell

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<v Speaker 1>why Sophia started a family channel because Flossi provides great content,

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<v Speaker 1>like she is funny.

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<v Speaker 6>Will she aware that the camera was up because they

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<v Speaker 6>set it up?

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<v Speaker 1>Oh? Okay, I suppose Sophie films most of her life,

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<v Speaker 1>so it's probably not that big of a deal. Well,

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<v Speaker 1>I got the vibe that she's announced to her hate

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<v Speaker 1>we're doing a family channel, and I'm sure at Flossi's

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<v Speaker 1>school all of the kids want to be YouTuber, so

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<v Speaker 1>it's probably quite cool being like, wow, my mum has

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<v Speaker 1>all these followers, we're starting up a YouTube channel. And

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<v Speaker 1>Flossi probably was aware that Sophie and Maddie were going

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<v Speaker 1>through fertility treatment together the year prior, so it must

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<v Speaker 1>have been a topic of conversation in their household. Well yeah,

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<v Speaker 1>Sophie said that Flossi has been warning a sibling for

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<v Speaker 1>so long now, in particular a sister.

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<v Speaker 2>Now.

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<v Speaker 1>When questions turned to the baby's gender, Sophie told Flossi

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<v Speaker 1>that they'd be holding a gender reveal. And at this

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<v Speaker 1>point it's where Flossi made it very clear that she

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<v Speaker 1>wanted a sister. She said, if it's a boy, he

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<v Speaker 1>can stay outside. She will never feed him and never

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<v Speaker 1>change him. We also found out in this YouTube video

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<v Speaker 1>that Sophie had broken the news to her ex husband

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<v Speaker 1>Jared already. Oh, it's interesting that she even divulged that

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<v Speaker 1>piece of information.

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<v Speaker 2>Well, she's clever.

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<v Speaker 1>She knows that people are invested in her former relationship

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<v Speaker 1>with Jared, and she wants to put rumors to bed

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<v Speaker 1>that there's a rift going on between them because he

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<v Speaker 1>does have a new partner now. She wants everyone to

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<v Speaker 1>know that they're happy families.

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<v Speaker 6>I wonder if people message her asking if he was

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<v Speaker 6>a sperm donor.

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<v Speaker 2>That's the thing.

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<v Speaker 1>After Sophie made her pregnancy announcement, there are a lot

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<v Speaker 1>of questions of people saying who's the father?

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<v Speaker 2>And I thought it was fairly.

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<v Speaker 1>Obvious that it was a sperm donor because of her

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<v Speaker 1>previous situation with Maddie, how they've been going through IVF.

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<v Speaker 1>Maybe people were asking who's the father in terms of

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<v Speaker 1>is it a friend that's donated their sperm? Yeah, I

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<v Speaker 1>think people are saying, oh, is it Jared or who

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<v Speaker 1>is it someone they know. She hasn't come out and

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<v Speaker 1>confirmed any of this information, and it really isn't anyone's

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<v Speaker 1>business now. On Friday night, Sophie held a small gender

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<v Speaker 1>reveal dinner with her kids and a couple of friends,

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<v Speaker 1>two of which play for Essendon.

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<v Speaker 2>And this is worth mentioning.

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<v Speaker 1>Because Sophie was previously dating an Essendon player called Sophie

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<v Speaker 1>vander Hoovel and she was a notable absentee.

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<v Speaker 2>Yet two other Essendon players were there. Does she go

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<v Speaker 2>for Essendon? I think yeah, I think she does. I

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<v Speaker 2>think so. She's always got these athletes around.

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<v Speaker 1>Sophie vanderho will not being at this dinner clearly shows

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<v Speaker 1>that they're not getting back together.

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<v Speaker 2>They're no longer a thing.

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<v Speaker 1>It's pretty clear that Sophie is keen to drive up

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<v Speaker 1>her social media engagement levels with these baby milestones, because

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<v Speaker 1>ahead of the big reveal, she shared a video of

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<v Speaker 1>herself dressed up with her bump front and center with

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<v Speaker 1>the caption boy or girl. I never found out what

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<v Speaker 1>my babies were and had no intention this time around

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<v Speaker 1>until Bobby and floss demanded a gender reveal, So.

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<v Speaker 2>Let's do this babies now.

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<v Speaker 1>I found this caption confusing because in her YouTube video

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<v Speaker 1>with Flossy, Sophie was the one who told FLOSSI, we're

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<v Speaker 1>going to be doing a gender reveal. I wonder if

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<v Speaker 1>she's trying to play down her desire to have one

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<v Speaker 1>because she doesn't want to be accused of trying to

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<v Speaker 1>generate more baby content to draw and followers. It was

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<v Speaker 1>amusing because in the comment section there are a lot

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<v Speaker 1>of people making a big fuss because Sophie was wearing

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<v Speaker 1>a ring with three blue stones and they thought this

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<v Speaker 1>must be a clue, but she confirmed, I've had this

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<v Speaker 1>ring for twelve months.

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<v Speaker 6>I genuinely don't know. I'm being surprised.

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<v Speaker 1>You would never be so brazen because in this real

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<v Speaker 1>they zoomed up on the blue ring. Now, Sophie opted

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<v Speaker 1>for a white heart shaped vintage cake with oh Baby Ritt,

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<v Speaker 1>and she was very quick to share the news on socials,

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<v Speaker 1>posting a photo of her daughter Flossy, cheering and pumping

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<v Speaker 1>her fists in the air as a pink center was revealed.

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<v Speaker 1>And this photo is classic because in the background, whilst

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<v Speaker 1>Flossi is celebrating, you can see her brother Bobby with

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<v Speaker 1>a very red face and his head in his hands,

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<v Speaker 1>while Sophie is clearly having to console him over the news. Gosh,

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<v Speaker 1>this is giving me flashbacks to Sarah's Day's baby reveal.

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<v Speaker 6>There's always someone who's unhappy, That's why they're.

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<v Speaker 1>Always so awkward now, Sophie captioned the post case closed,

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<v Speaker 1>and followers were quick to comment on Bobby's reaction, with

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<v Speaker 1>influencer Tully Smythe writing Bobby looks thrilled, and a follower

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<v Speaker 1>wrote never has a picture said a.

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<v Speaker 2>Thousand words ever rung more true.

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<v Speaker 1>Sophie thanked her followers for their messages and wrote, yes,

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<v Speaker 1>Bobby is okay. Someone was going to be disappointed either way,

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<v Speaker 1>but he was laughing, saying no another one dancing around

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<v Speaker 1>the house singing Jojo Siwa. Sophie really is bearing it

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<v Speaker 1>all on social media, because on Sunday night, a video

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<v Speaker 1>popped up of her asking Flossy if she wanted to

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<v Speaker 1>feel her pregnant belly.

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<v Speaker 2>This is what unfolded. Do you want to look at

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<v Speaker 2>her nowm.

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<v Speaker 3>Me?

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<v Speaker 6>I love how Sophie's like it wasn't me.

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<v Speaker 1>It's like it actually totally looked like it was her

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<v Speaker 1>in that vision. What you also can't see in that

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<v Speaker 1>vision is they start playing like this beautiful music it's

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<v Speaker 1>all in black and white as Flossy's touching Sophie's belly,

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<v Speaker 1>and then out of nowhere, Flossi starts grabbing her mum's

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<v Speaker 1>boobs and starts like pushing them up and moving to side.

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<v Speaker 2>Oh this made me laugh so much. Keeping it real,

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<v Speaker 2>yeah brahm.

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<v Speaker 1>We also got a bit of an insight into the

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<v Speaker 1>name selection process. So on Saturday morning, Sophie shared Flossy's

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<v Speaker 1>name suggestions.

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<v Speaker 4>So I was quickly tell everyone, what are your top

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<v Speaker 4>three names for you, sister? So the sad one is

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<v Speaker 4>Zadi zady.

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<v Speaker 2>H h, the second is no Nora beautiful, and the

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<v Speaker 2>first one it's Olive. Olive for the first one, thank you.

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<v Speaker 1>It looks like Sophie is keeping her girl's names close

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<v Speaker 1>to her chest and a secret from her daughter because

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<v Speaker 1>she probably doesn't want her blurting them out to everyone,

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<v Speaker 1>because this is another money making moment. That is something

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<v Speaker 1>the influences start using. Is the big grand name reveal.

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<v Speaker 1>I don't mind the name Olive. I think that's quite cute. Yeah,

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<v Speaker 1>some of them are pretty cute. Now. When it comes

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<v Speaker 1>to baby names, Sophie has an interesting track record because

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<v Speaker 1>when Florence was born, Sophie actually named her Betty Margaret,

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<v Speaker 1>and then two weeks later she backflipped and said she

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<v Speaker 1>didn't like the name and announced on Instagram that she

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<v Speaker 1>was changing it to Florence Betty, so she probably wants

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<v Speaker 1>to make sure that she sees this baby and sees

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<v Speaker 1>what they look like.

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<v Speaker 2>Before setting a name in Stone.

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<v Speaker 1>Well, as we discussed on Friday's show, it's clear that

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<v Speaker 1>Sophie is trying to resurrect her former mummy blogging days. Yeah,

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<v Speaker 1>because she really built a very engaged community when she

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<v Speaker 1>was known as the Young Mummy and that helped her

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<v Speaker 1>with her string of businesses and also bring in a

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<v Speaker 1>huge amount of endorsement deals, and they seem to have

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<v Speaker 1>been on the decline. And whilst we said on Friday

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<v Speaker 1>that she lost followers on the day that she broke

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<v Speaker 1>her baby news, in the past few days she has

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<v Speaker 1>gained over one thousand new followers as she starts to

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<v Speaker 1>trickle out more baby content, and her last three posts

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<v Speaker 1>have fed well. So the gender reveal got twenty thousand

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<v Speaker 1>likes and the other two posts got around the ten

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<v Speaker 1>thousand like mark. This is in comparison to her past

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<v Speaker 1>content which had been only hitting around one thousand likes.

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<v Speaker 2>With all of the engagement comes the trolls.

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<v Speaker 1>So one woman wrote kids must be so confused, and

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<v Speaker 1>Sophie reshared the comment and she even shared the lady's

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<v Speaker 1>name and profile photo and wrote no, not at all

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<v Speaker 1>for ten and seven. They are clearly much more educated

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<v Speaker 1>than you, and she shared a cloud emoji. I think

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<v Speaker 1>it's really awful that people are making comments like this

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<v Speaker 1>and speculating about who the father is and making comments

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<v Speaker 1>that children will be confused, clearly because she's decided to

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<v Speaker 1>do it on her own. There's a lot of women

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<v Speaker 1>who find themselves in a situation where they do have

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<v Speaker 1>to have a child on their own, or they choose

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<v Speaker 1>to have another child on their own, and I think

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<v Speaker 1>that what Sophie's doing here is Whilst yes I question

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<v Speaker 1>some of the strategy around what she's sharing and whether

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<v Speaker 1>it is invading her children's privacy, I think it's important

0:11:29.320 --> 0:11:31.480
<v Speaker 1>for single women to be seeing someone doing it on

0:11:31.520 --> 0:11:34.200
<v Speaker 1>their own and going through the IVF route, and I'm

0:11:34.240 --> 0:11:38.400
<v Speaker 1>sure that she will open up in more detail about.

0:11:38.000 --> 0:11:39.679
<v Speaker 2>Her decision to go through IVF.

0:11:40.280 --> 0:11:43.600
<v Speaker 1>Do you want to know some tear Mike popular Instagram

0:11:43.640 --> 0:11:48.520
<v Speaker 1>account influencer updates Au has revealed Sarah's Day allegedly has

0:11:48.760 --> 0:11:52.600
<v Speaker 1>no etiquette when it comes to parking, so occasionally the

0:11:52.679 --> 0:11:56.439
<v Speaker 1>account runs a segment called blind items where followers write

0:11:56.480 --> 0:12:00.560
<v Speaker 1>in with unverified stories about influencers and aims of the

0:12:00.600 --> 0:12:04.160
<v Speaker 1>influencers are concealed for the general public but revealed to

0:12:04.280 --> 0:12:07.360
<v Speaker 1>paid subscribers. So I really hope Amber doesn't mind us

0:12:07.360 --> 0:12:09.840
<v Speaker 1>sharing this one, but it's too funny not to.

0:12:10.360 --> 0:12:10.560
<v Speaker 2>Now.

0:12:10.720 --> 0:12:15.000
<v Speaker 1>One follower wrote in saying Blank blatantly took my car

0:12:15.040 --> 0:12:19.040
<v Speaker 1>park when I had my indicator on rude. Now Blank

0:12:19.160 --> 0:12:22.400
<v Speaker 1>is Sarah's day, and that was revealed to Amber subscribers.

0:12:22.440 --> 0:12:25.839
<v Speaker 1>And again, this story is unverified, but I think it's

0:12:25.880 --> 0:12:29.280
<v Speaker 1>important to touch on because everyone loves a road rage

0:12:29.320 --> 0:12:33.199
<v Speaker 1>story or a car park story. So this follower explained

0:12:33.280 --> 0:12:36.160
<v Speaker 1>that she was at Crinulla Mole when she spotted Sarah's

0:12:36.240 --> 0:12:39.480
<v Speaker 1>day in her range rover trying to reverse into a park.

0:12:39.880 --> 0:12:42.240
<v Speaker 6>Firstly, I have an issue with people trying to reverse

0:12:42.320 --> 0:12:43.040
<v Speaker 6>into pasts.

0:12:43.080 --> 0:12:47.800
<v Speaker 1>I don't now because we both recently traded our very

0:12:47.800 --> 0:12:50.280
<v Speaker 1>old cars in and got a new car, so I

0:12:50.320 --> 0:12:53.040
<v Speaker 1>now have a reversing camera and sometimes I think it

0:12:53.200 --> 0:12:55.839
<v Speaker 1>is easier to use the reversing camera to get in.

0:12:56.160 --> 0:12:57.160
<v Speaker 2>This is what I've discovered.

0:12:57.160 --> 0:12:58.840
<v Speaker 1>I've been like, Wow, is that why all those dickheads

0:12:58.880 --> 0:13:00.360
<v Speaker 1>are doing so fucking annoying?

0:13:00.480 --> 0:13:02.280
<v Speaker 6>Especially when you're waiting for someone to.

0:13:02.320 --> 0:13:05.040
<v Speaker 1>Park anyway, it's always men doing it too, so I'm

0:13:05.080 --> 0:13:08.440
<v Speaker 1>surprised that Sarah was allegedly doing it well. The follower

0:13:08.480 --> 0:13:10.600
<v Speaker 1>remembers thinking at the time that it was a tight

0:13:10.679 --> 0:13:13.280
<v Speaker 1>park for such a big car like that to get into.

0:13:13.679 --> 0:13:16.200
<v Speaker 1>So as she was waiting for Sarah to allegedly get

0:13:16.200 --> 0:13:18.840
<v Speaker 1>into the park, she drove her head and spotted a

0:13:18.880 --> 0:13:21.760
<v Speaker 1>man with his keys, So she signaled to him that

0:13:21.840 --> 0:13:24.280
<v Speaker 1>she was looking for a park, and he pointed at

0:13:24.280 --> 0:13:27.320
<v Speaker 1>his car to indicate it was his car and he's leaving,

0:13:27.600 --> 0:13:30.760
<v Speaker 1>so they both gave one another the thumbs up. Now,

0:13:30.760 --> 0:13:34.520
<v Speaker 1>the follower proceeded to put her indicator on and reverse back.

0:13:34.880 --> 0:13:37.920
<v Speaker 1>Now as the guy drove out of the park, allegedly

0:13:38.160 --> 0:13:41.640
<v Speaker 1>Sarah's day swooped in and drove straight into the park.

0:13:41.840 --> 0:13:44.800
<v Speaker 1>The follower said, I could not believe it. Even the

0:13:44.800 --> 0:13:47.200
<v Speaker 1>car behind me put their hands up to me like

0:13:47.360 --> 0:13:48.200
<v Speaker 1>what the fuck?

0:13:48.400 --> 0:13:49.240
<v Speaker 2>It was wild.

0:13:49.720 --> 0:13:53.760
<v Speaker 1>The follower then had to reverse back into the car

0:13:53.840 --> 0:13:57.920
<v Speaker 1>park that Sarah was originally trying to get into. Now,

0:13:58.280 --> 0:14:01.719
<v Speaker 1>she said that when Sarah exited the car, she allegedly

0:14:01.760 --> 0:14:03.839
<v Speaker 1>put her head down and didn't face her.

0:14:04.320 --> 0:14:06.559
<v Speaker 6>That's when you know someone has done wrong.

0:14:06.600 --> 0:14:08.600
<v Speaker 1>This is the sort of shit that people paul when

0:14:08.640 --> 0:14:11.600
<v Speaker 1>it's Christmas shopping or end of year's sales. People are

0:14:11.679 --> 0:14:13.520
<v Speaker 1>absolutely ruthless when it comes.

0:14:13.400 --> 0:14:13.760
<v Speaker 2>To the car.

0:14:14.200 --> 0:14:16.600
<v Speaker 1>It's always these people in these rain drovers as well,

0:14:16.720 --> 0:14:19.520
<v Speaker 1>doing this kind of shady shit. I don't want to generalize,

0:14:19.520 --> 0:14:21.920
<v Speaker 1>but I feel like the majority of people who drive

0:14:22.160 --> 0:14:26.320
<v Speaker 1>luxury branded cars always act more entitled on the roads

0:14:26.320 --> 0:14:28.160
<v Speaker 1>and they think that they always have the right of way.

0:14:28.160 --> 0:14:31.120
<v Speaker 1>I don't imagine if this was Kate and someone had

0:14:31.160 --> 0:14:34.360
<v Speaker 1>done this to her, she would have dead set lost her.

0:14:34.400 --> 0:14:36.960
<v Speaker 1>She's had a lot of run ins because she it

0:14:37.040 --> 0:14:39.880
<v Speaker 1>sounds bad, but she sometimes doesn't know when to not

0:14:40.000 --> 0:14:42.400
<v Speaker 1>keep her mouth shut but to just move on. I

0:14:42.480 --> 0:14:46.760
<v Speaker 1>remember ten years ago Kate was driving along King William Road.

0:14:47.000 --> 0:14:49.800
<v Speaker 1>This is for Adelaide listeners and it's a beautiful row.

0:14:49.840 --> 0:14:52.640
<v Speaker 1>There's a very prestigious road. Anyway, she was driving along

0:14:53.240 --> 0:14:56.200
<v Speaker 1>and this cyclist got in her way or they don't

0:14:56.200 --> 0:14:57.360
<v Speaker 1>know they did the wrong thing.

0:14:57.800 --> 0:14:58.560
<v Speaker 2>She tuted them.

0:14:58.600 --> 0:15:00.760
<v Speaker 1>She tuoted them, and I think she is quick to

0:15:00.760 --> 0:15:02.960
<v Speaker 1>give the finger as well. And this always bothers me

0:15:03.040 --> 0:15:07.240
<v Speaker 1>because being her an identical sister I'm so worried that

0:15:07.280 --> 0:15:10.120
<v Speaker 1>she'll give the finger to someone that I know. And

0:15:10.480 --> 0:15:13.280
<v Speaker 1>in my whole life, I have never ever, ever given

0:15:13.320 --> 0:15:14.400
<v Speaker 1>anyone the finger in the car.

0:15:14.480 --> 0:15:16.400
<v Speaker 2>That's where we differ. I never twat my horn.

0:15:16.520 --> 0:15:19.800
<v Speaker 1>Well, this person came out and like pounded on the

0:15:19.840 --> 0:15:22.080
<v Speaker 1>front of her car kind of as like a warning,

0:15:22.240 --> 0:15:24.680
<v Speaker 1>and she but then she also gave it back to

0:15:24.760 --> 0:15:26.080
<v Speaker 1>him and said, don't do that.

0:15:26.120 --> 0:15:28.240
<v Speaker 2>And I said, okay, this guy could come.

0:15:28.120 --> 0:15:31.400
<v Speaker 1>And literally punch you in the face, like you never know,

0:15:32.120 --> 0:15:32.880
<v Speaker 1>that's my warning.

0:15:32.920 --> 0:15:35.400
<v Speaker 2>I would never respond to anyone in that situation.

0:15:35.640 --> 0:15:38.480
<v Speaker 1>The worst thing is any time I see a road

0:15:38.560 --> 0:15:41.880
<v Speaker 1>rage incident happening, I will take my phone out and film.

0:15:42.040 --> 0:15:44.760
<v Speaker 1>I remember seeing this guy he was once smashing people's

0:15:44.800 --> 0:15:46.880
<v Speaker 1>side mirrors off their car and I started to film,

0:15:46.880 --> 0:15:49.800
<v Speaker 1>and Dale was like, just put your camera down because

0:15:49.840 --> 0:15:52.840
<v Speaker 1>you're gonna be next if he sees you. Going back

0:15:52.840 --> 0:15:58.560
<v Speaker 1>to the Sarah's Day scenario, the only thing I know,

0:15:58.680 --> 0:16:01.160
<v Speaker 1>again this is unverified, but this did happen. The only

0:16:01.240 --> 0:16:04.120
<v Speaker 1>thing working in her favor is that there was another

0:16:04.120 --> 0:16:07.000
<v Speaker 1>car park, So maybe the person who wrote in had

0:16:07.040 --> 0:16:07.960
<v Speaker 1>a smaller car.

0:16:08.360 --> 0:16:11.360
<v Speaker 2>She thought, well, there's another car park there shit. That

0:16:11.480 --> 0:16:13.119
<v Speaker 2>is just such shit behavior.

0:16:13.600 --> 0:16:16.080
<v Speaker 1>I think we need to put up a question box

0:16:16.200 --> 0:16:20.160
<v Speaker 1>on our Instagram and I wanted to hear listeners either

0:16:20.280 --> 0:16:24.720
<v Speaker 1>worst road rage incidents or worst car park situations, because

0:16:24.760 --> 0:16:26.240
<v Speaker 1>I think everyone has a funny one.

0:16:27.280 --> 0:16:30.080
<v Speaker 2>I'm doing a big greet in London this Saturday, twenty

0:16:30.120 --> 0:16:31.240
<v Speaker 2>seventh of July for this.

0:16:31.440 --> 0:16:35.880
<v Speaker 1>My high loved TikToker Anna Paul has proven her influence

0:16:35.920 --> 0:16:40.240
<v Speaker 1>and fame transcends Australian Shaws, with crowds flocking to see

0:16:40.280 --> 0:16:41.960
<v Speaker 1>the only fans creator at.

0:16:41.800 --> 0:16:43.760
<v Speaker 2>Her first meet and greet in the UK.

0:16:44.320 --> 0:16:46.960
<v Speaker 1>So Anna's appearance was held in Boots, which is a

0:16:47.080 --> 0:16:50.920
<v Speaker 1>UK retailer who was stocking her toothpaste collab with High Smile.

0:16:51.320 --> 0:16:54.080
<v Speaker 1>And ahead of the appearance, Anna shared a professional video

0:16:54.240 --> 0:16:57.640
<v Speaker 1>of her running past iconic British landmarks including Big Ben

0:16:57.680 --> 0:17:00.760
<v Speaker 1>and the London Eye to hail a pink wrapped in

0:17:00.840 --> 0:17:02.000
<v Speaker 1>High Smile branding.

0:17:02.240 --> 0:17:04.040
<v Speaker 2>It was a really nice touch because.

0:17:03.800 --> 0:17:06.040
<v Speaker 1>They had the Sex and the City theme song playing

0:17:06.040 --> 0:17:07.320
<v Speaker 1>in the background of this clip.

0:17:07.400 --> 0:17:10.280
<v Speaker 2>A bit confusing that they're not in New York, but yeah,

0:17:10.320 --> 0:17:11.280
<v Speaker 2>that is a good point.

0:17:11.320 --> 0:17:13.400
<v Speaker 1>But it was just fun and it was like this

0:17:13.720 --> 0:17:17.040
<v Speaker 1>small girl in the Big City, and this video quickly

0:17:17.080 --> 0:17:20.920
<v Speaker 1>attracted three million views. She also put a call out

0:17:20.960 --> 0:17:23.400
<v Speaker 1>on her TikTok for anyone who wanted to come down

0:17:23.480 --> 0:17:26.560
<v Speaker 1>and meet her while she was at a westfield at

0:17:26.600 --> 0:17:27.280
<v Speaker 1>White City.

0:17:27.720 --> 0:17:30.120
<v Speaker 2>And she is known for shutting down shopping centers in.

0:17:30.040 --> 0:17:33.840
<v Speaker 1>Australia, and we saw the exact same reception in the UK.

0:17:34.040 --> 0:17:37.000
<v Speaker 1>So there were fans flocking to catch a glimpse of

0:17:37.040 --> 0:17:40.280
<v Speaker 1>her on every single floor of the department store, and

0:17:40.320 --> 0:17:43.480
<v Speaker 1>there were fans crying and visibly shaking in the crowd.

0:17:44.080 --> 0:17:46.520
<v Speaker 1>And she kept it real as always because she uploaded

0:17:46.520 --> 0:17:50.040
<v Speaker 1>a TikTok of her sneaking tic TACs every time a

0:17:50.080 --> 0:17:52.520
<v Speaker 1>new group of fans would come up for a photo,

0:17:52.640 --> 0:17:54.879
<v Speaker 1>so that she had fresh breath. I saw this and

0:17:54.920 --> 0:17:56.879
<v Speaker 1>all I can think was, oh my god, you're going

0:17:56.960 --> 0:17:59.399
<v Speaker 1>to be so sick after that, because mints have a

0:17:59.440 --> 0:18:00.320
<v Speaker 1>directic effect.

0:18:00.480 --> 0:18:02.639
<v Speaker 2>Well, I had a different thought.

0:18:03.560 --> 0:18:06.800
<v Speaker 1>Isn't it quite ironic that she is flogging a toothpaste,

0:18:06.880 --> 0:18:09.359
<v Speaker 1>So you would think that your toothpaste, if it's great,

0:18:09.400 --> 0:18:11.439
<v Speaker 1>it would give you fresh breath. You wouldn't have to

0:18:11.440 --> 0:18:14.320
<v Speaker 1>be eating all of these tic tags. Yeah, but high

0:18:14.359 --> 0:18:18.359
<v Speaker 1>smiles about widening your teeth, not necessarily comoting fresh breath. Well,

0:18:18.359 --> 0:18:21.480
<v Speaker 1>in saying that this flavor is cotton candy, which has

0:18:21.560 --> 0:18:24.119
<v Speaker 1>raised a few eyebrows, it's probably not giving you fresh breath.

0:18:24.400 --> 0:18:26.720
<v Speaker 1>It's a pretty clever technique to take him in every

0:18:26.760 --> 0:18:29.480
<v Speaker 1>time you meet someone, because it would be the worst

0:18:29.480 --> 0:18:31.959
<v Speaker 1>if you were as big as Anna Pole is, and

0:18:32.000 --> 0:18:34.240
<v Speaker 1>literally if one person made a TikTok saying, oh.

0:18:34.119 --> 0:18:37.240
<v Speaker 2>Fuck her breath stuff, that's kind. It's not a good look.

0:18:37.280 --> 0:18:40.280
<v Speaker 1>It ruin's the illusion you've lined up to meet someone

0:18:40.320 --> 0:18:43.119
<v Speaker 1>whose breath is overpowering. It's like when we met Hillary

0:18:43.240 --> 0:18:46.560
<v Speaker 1>Duff when we were at high school. And sorry, just

0:18:46.600 --> 0:18:50.320
<v Speaker 1>a little subtle flex there, but she smelled so good

0:18:50.440 --> 0:18:53.840
<v Speaker 1>and she had her own perfume brand, so again she

0:18:54.000 --> 0:18:56.680
<v Speaker 1>had to smell good. Yeah, getting back to this meet

0:18:56.720 --> 0:18:58.960
<v Speaker 1>and greet. What got a lot of people talking was

0:18:58.960 --> 0:19:02.680
<v Speaker 1>the fact that her room boyfriend, Amerik was in the background,

0:19:02.760 --> 0:19:06.800
<v Speaker 1>so he was standing sort of behind a sign right

0:19:06.840 --> 0:19:09.200
<v Speaker 1>behind Anna as she was meeting everyone. But you could

0:19:09.240 --> 0:19:13.480
<v Speaker 1>see like half of his face and he was just gushing.

0:19:13.520 --> 0:19:17.160
<v Speaker 1>He looked so proud, and it led followers to comment

0:19:17.480 --> 0:19:20.320
<v Speaker 1>just how in love he looks so one follower wrote

0:19:20.440 --> 0:19:22.959
<v Speaker 1>the way he's looking at you and smiling, girl, he

0:19:23.040 --> 0:19:25.639
<v Speaker 1>loves you, whilst another said look at how love a

0:19:25.720 --> 0:19:28.280
<v Speaker 1>boy on the side looks at Anna. I'm surprised he

0:19:28.359 --> 0:19:31.359
<v Speaker 1>even came down because there has been so much discussion

0:19:31.400 --> 0:19:34.400
<v Speaker 1>online about these two. But if you think about it,

0:19:34.400 --> 0:19:37.719
<v Speaker 1>it only really helps Anna Paul's brand because it builds

0:19:37.800 --> 0:19:39.280
<v Speaker 1>further engagement to her content.

0:19:39.320 --> 0:19:40.639
<v Speaker 2>She wants people talking about her.

0:19:40.680 --> 0:19:43.000
<v Speaker 1>It reminds me of being a teenager when you would

0:19:43.160 --> 0:19:45.960
<v Speaker 1>know everyone that was associated with the celebrity that you

0:19:46.000 --> 0:19:47.840
<v Speaker 1>were into. I mean, you touched on Hillary Duff before,

0:19:47.880 --> 0:19:48.920
<v Speaker 1>but you'd know who were best friends.

0:19:49.000 --> 0:19:51.320
<v Speaker 2>I knew that was Troy, her security guy, exactly.

0:19:51.640 --> 0:19:54.280
<v Speaker 1>It kind of builds the hype around that person as

0:19:54.320 --> 0:19:58.639
<v Speaker 1>well when their little friends are their two.

0:19:58.040 --> 0:19:59.720
<v Speaker 2>We hope you have a wonderful workout.

0:20:00.720 --> 0:20:03.920
<v Speaker 1>Over the weekend, Steph Claire Smith and Laura Henshaw teased

0:20:03.920 --> 0:20:06.359
<v Speaker 1>that they were set to drop some big news about

0:20:06.359 --> 0:20:10.000
<v Speaker 1>their fitness app Kick. Their much talked about marketing team

0:20:10.119 --> 0:20:12.960
<v Speaker 1>took a page out of Taylor Swift's book, dropping easter

0:20:13.080 --> 0:20:17.120
<v Speaker 1>eggs and building anticipation for the grand reveal. Yet many

0:20:17.160 --> 0:20:22.040
<v Speaker 1>followers were left underwhelmed by the lackluster and confusing announcement.

0:20:22.320 --> 0:20:24.000
<v Speaker 2>So how did this all kickoff?

0:20:24.240 --> 0:20:24.440
<v Speaker 5>Well?

0:20:24.480 --> 0:20:28.760
<v Speaker 1>On Friday, Steph, Laura, and the Kick app all simultaneously

0:20:28.880 --> 0:20:32.600
<v Speaker 1>changed their profile picks on Instagram to a random photo

0:20:32.720 --> 0:20:35.639
<v Speaker 1>of a bell with a maroon background, and from there

0:20:35.800 --> 0:20:39.520
<v Speaker 1>they then started breadcrumbing clues saying that something big was coming,

0:20:40.000 --> 0:20:43.320
<v Speaker 1>and over the weekend they continued it by uploading a

0:20:43.400 --> 0:20:45.840
<v Speaker 1>series of reels. So one of the reels was of

0:20:45.880 --> 0:20:49.040
<v Speaker 1>a bell with the caption please ring bell for service,

0:20:49.520 --> 0:20:52.359
<v Speaker 1>followed by a video of a phone off the hook

0:20:52.480 --> 0:20:55.320
<v Speaker 1>with the words sorry, we couldn't take your call. And

0:20:55.359 --> 0:20:57.639
<v Speaker 1>the last one was a video of Laura in a

0:20:57.680 --> 0:21:01.120
<v Speaker 1>marone blazer putting on a scarf with a gold name

0:21:01.200 --> 0:21:04.080
<v Speaker 1>badge on and the caption read Laura will be with

0:21:04.119 --> 0:21:07.880
<v Speaker 1>you in a moment. These clue videos performed really well

0:21:07.920 --> 0:21:10.800
<v Speaker 1>on socials and they attracted one hundred to two hundred

0:21:10.880 --> 0:21:14.520
<v Speaker 1>thousand views per video, and the comment section was also

0:21:14.560 --> 0:21:17.520
<v Speaker 1>full of people speculating what Kick was going to drop,

0:21:17.560 --> 0:21:19.479
<v Speaker 1>and they were guessing that it had to be something

0:21:19.560 --> 0:21:22.800
<v Speaker 1>big seeing as they put so much effort into the campaign.

0:21:23.200 --> 0:21:25.760
<v Speaker 1>One follower asked, is it an overseas trip to which

0:21:25.840 --> 0:21:29.240
<v Speaker 1>Kick responded, we will require one of those after working

0:21:29.280 --> 0:21:32.879
<v Speaker 1>on this campaign. Now, quite a few people predicted Kick

0:21:33.000 --> 0:21:35.960
<v Speaker 1>was going to launch a new retreat well. Others thought

0:21:36.000 --> 0:21:39.639
<v Speaker 1>perhaps it was a studio. Others also speculated that maybe

0:21:39.640 --> 0:21:42.680
<v Speaker 1>this was a collaboration with Shameless, as Kick was fresh

0:21:42.720 --> 0:21:45.720
<v Speaker 1>from launching a collaboration with Frank Green, and all of

0:21:45.720 --> 0:21:48.480
<v Speaker 1>those three brands are very connected, so it would have

0:21:48.560 --> 0:21:49.240
<v Speaker 1>made sense.

0:21:49.760 --> 0:21:49.920
<v Speaker 2>Now.

0:21:49.920 --> 0:21:53.760
<v Speaker 1>This marketing campaign definitely drummed up a lot of interest,

0:21:53.840 --> 0:21:57.000
<v Speaker 1>with many followers saying that the anticipation was killing them

0:21:57.040 --> 0:22:00.240
<v Speaker 1>over the weekend and they were desperate to find out

0:22:00.440 --> 0:22:05.040
<v Speaker 1>what the women had planned. Many also praised the intrigue

0:22:05.040 --> 0:22:07.879
<v Speaker 1>that the campaign was generating, saying that they'd taken a

0:22:07.960 --> 0:22:11.200
<v Speaker 1>leaf out of Taylor Swift's marketing book with the use

0:22:11.240 --> 0:22:14.439
<v Speaker 1>of Easter eggs. Now On Monday, Kick made the grand

0:22:14.560 --> 0:22:17.560
<v Speaker 1>reveal with a professionally shot video, and in it, the

0:22:17.600 --> 0:22:20.239
<v Speaker 1>women were dressed in Maron suits and they played the

0:22:20.320 --> 0:22:21.840
<v Speaker 1>parts of conci urges.

0:22:22.080 --> 0:22:23.280
<v Speaker 2>Let's throw to the clip.

0:22:24.240 --> 0:22:29.360
<v Speaker 5>Hello Queen, Welcome to Kick Concierge, your personalized Pilarti's service.

0:22:29.800 --> 0:22:33.240
<v Speaker 5>Everything here is designed to flow around you. No cancelation

0:22:33.359 --> 0:22:41.120
<v Speaker 5>fees no reightless. I beg your pardon right Sandby, there's

0:22:41.119 --> 0:22:45.560
<v Speaker 5>a noise complaint coming from the pink room.

0:22:45.760 --> 0:22:49.240
<v Speaker 4>Sounds like someone's enjoying us spicy new workouts.

0:22:50.240 --> 0:22:53.280
<v Speaker 5>Step right this way and let's find your perfect flow.

0:22:53.920 --> 0:22:55.440
<v Speaker 2>So you're in your Pilate's era.

0:22:55.720 --> 0:23:00.440
<v Speaker 5>You love the burn, You've got five no tennes move

0:23:00.800 --> 0:23:04.000
<v Speaker 5>and you want unlimited classes for under twenty dollars a month.

0:23:04.520 --> 0:23:05.040
<v Speaker 4>Peek out.

0:23:06.000 --> 0:23:07.640
<v Speaker 2>We've got just the flow for you.

0:23:08.840 --> 0:23:11.640
<v Speaker 1>I have to say, because this isn't a visual medium,

0:23:11.880 --> 0:23:14.600
<v Speaker 1>that the girls looked great in their uniforms, like I

0:23:14.600 --> 0:23:16.399
<v Speaker 1>think that was a big drawer card for them. It

0:23:16.440 --> 0:23:19.160
<v Speaker 1>was very marketable. But there was a bit of rage

0:23:19.200 --> 0:23:22.480
<v Speaker 1>baiting going on. We've spoken about this before. I found

0:23:22.520 --> 0:23:24.640
<v Speaker 1>it difficult to watch well. A lot of people were

0:23:24.640 --> 0:23:26.240
<v Speaker 1>saying that it was a little bit cringe.

0:23:26.400 --> 0:23:26.680
<v Speaker 2>Yes.

0:23:27.400 --> 0:23:30.280
<v Speaker 1>I also had to watch this video quite a number

0:23:30.320 --> 0:23:33.400
<v Speaker 1>of times to make sense of what the key message

0:23:33.440 --> 0:23:36.359
<v Speaker 1>was and what they'd actually revealed, because when I listened

0:23:36.400 --> 0:23:39.160
<v Speaker 1>a few times, the crux of it is that they're

0:23:39.160 --> 0:23:43.760
<v Speaker 1>saying they're launching a concierge service to Taylor, a personalized

0:23:43.800 --> 0:23:45.879
<v Speaker 1>polarate service to you through their app.

0:23:46.440 --> 0:23:48.159
<v Speaker 2>So what they're doing is it's a bit of a gimmick.

0:23:48.200 --> 0:23:50.800
<v Speaker 1>So they've put up a phone number and for one morning,

0:23:51.040 --> 0:23:54.320
<v Speaker 1>people can ring in and speak to Laura and Steph

0:23:54.359 --> 0:23:57.000
<v Speaker 1>about their Polarate's plan and what will suit them on

0:23:57.040 --> 0:24:00.119
<v Speaker 1>the Kick app. And they're also desperate for people to

0:24:00.200 --> 0:24:03.159
<v Speaker 1>fill out a survey, so the survey instructs.

0:24:02.720 --> 0:24:05.760
<v Speaker 2>You of which Polarates program will best suit you on

0:24:05.800 --> 0:24:06.800
<v Speaker 2>the app as well.

0:24:06.960 --> 0:24:09.240
<v Speaker 1>So it's a way to get people's email addresses, and

0:24:09.280 --> 0:24:11.560
<v Speaker 1>it's a way to get people signing up to the app. Yeah,

0:24:11.560 --> 0:24:14.160
<v Speaker 1>it's a way to drive more sales and get more

0:24:14.200 --> 0:24:17.520
<v Speaker 1>people signing up to Kick. When I saw the big reveal,

0:24:17.720 --> 0:24:20.359
<v Speaker 1>I thought that Stephan Laura must have done some collaboration

0:24:20.520 --> 0:24:23.439
<v Speaker 1>with Libra or another period brand, because I swear I

0:24:23.440 --> 0:24:26.040
<v Speaker 1>have seen a similar ad on TV where they're because

0:24:26.040 --> 0:24:29.080
<v Speaker 1>I even mentioned their flow and I mean, what flow

0:24:29.240 --> 0:24:32.480
<v Speaker 1>is a Polarates term, but the tagline was designed to

0:24:32.560 --> 0:24:35.639
<v Speaker 1>flow around you, and it confused me because there's also

0:24:35.760 --> 0:24:39.520
<v Speaker 1>a very popular period tracking app called Flow And there

0:24:39.600 --> 0:24:42.520
<v Speaker 1>was so much Marone and Reds used in all of

0:24:42.520 --> 0:24:45.119
<v Speaker 1>these clues that I thought maybe they were going to

0:24:45.119 --> 0:24:47.119
<v Speaker 1>come out with a collaboration with Flow, and they were

0:24:47.119 --> 0:24:49.359
<v Speaker 1>going to talk about tracking your period when you're working

0:24:49.400 --> 0:24:53.080
<v Speaker 1>out and how best to schedule in your workouts during

0:24:53.119 --> 0:24:55.520
<v Speaker 1>your cycle, because that's something that interests a lot of women.

0:24:55.560 --> 0:24:58.199
<v Speaker 1>I would have been really excited for an announcement like that.

0:24:58.800 --> 0:25:01.919
<v Speaker 1>They also ended up whole a live where they broadcast

0:25:02.000 --> 0:25:04.760
<v Speaker 1>some of the phone calls, which was very awkward to watch.

0:25:04.760 --> 0:25:07.160
<v Speaker 1>So I joined the live and there are around two

0:25:07.240 --> 0:25:10.320
<v Speaker 1>hundred people in there and was basically the two girls

0:25:10.320 --> 0:25:13.320
<v Speaker 1>sitting on a couch with their phone on loud speaker

0:25:13.760 --> 0:25:17.360
<v Speaker 1>and someone drawling on about their pilates workouts, and I was.

0:25:17.320 --> 0:25:18.640
<v Speaker 2>Like, what the fuck is this?

0:25:18.920 --> 0:25:21.280
<v Speaker 1>It reminds me of one of those old school telephones

0:25:21.320 --> 0:25:23.360
<v Speaker 1>that they'd run and everyone would want people to ring

0:25:23.400 --> 0:25:25.919
<v Speaker 1>in today Nate to a particular cause, just on the

0:25:25.960 --> 0:25:26.639
<v Speaker 1>off chance that you.

0:25:26.640 --> 0:25:27.760
<v Speaker 2>Can speak to a celebrity.

0:25:27.960 --> 0:25:30.800
<v Speaker 1>Yeah, because the people that desperate to ring in to

0:25:30.800 --> 0:25:33.400
<v Speaker 1>speak to Stephani, they must be They're apparently ringing off

0:25:33.440 --> 0:25:36.160
<v Speaker 1>the hook so much so that the line went down

0:25:36.240 --> 0:25:38.440
<v Speaker 1>and then the survey went down, So I mean.

0:25:38.359 --> 0:25:41.439
<v Speaker 2>Did you ring? Of course they didn't ring. I had

0:25:41.480 --> 0:25:43.040
<v Speaker 2>always jokes a lot.

0:25:42.840 --> 0:25:46.200
<v Speaker 6>Of listeners joke that you and Kate, just love Stefan Laura.

0:25:46.359 --> 0:25:47.359
<v Speaker 2>I am a kick girl.

0:25:47.400 --> 0:25:49.680
<v Speaker 1>So that's why when they said that they've got this announcement,

0:25:49.680 --> 0:25:50.680
<v Speaker 1>I think, he, oh my god.

0:25:50.520 --> 0:25:50.960
<v Speaker 2>What is it?

0:25:51.000 --> 0:25:54.080
<v Speaker 1>Because I really enjoy their app I really enjoy their community,

0:25:54.359 --> 0:25:57.480
<v Speaker 1>but I felt a bit let down by this announcement. However,

0:25:57.960 --> 0:26:00.000
<v Speaker 1>people who didn't feel let down with a Blue Tear

0:26:00.080 --> 0:26:03.080
<v Speaker 1>Brigade because they were out in force to congratulate and

0:26:03.240 --> 0:26:05.600
<v Speaker 1>hype up the girls. They blew up their comments section

0:26:05.760 --> 0:26:10.480
<v Speaker 1>congratulating them on this campaign. So Anna McAvoy said killed

0:26:10.520 --> 0:26:13.639
<v Speaker 1>it girls, while Sofi Dopha called it iconic and Sammy

0:26:13.720 --> 0:26:18.159
<v Speaker 1>Robinson wrote so good. However, it was a general public

0:26:18.200 --> 0:26:21.359
<v Speaker 1>who were very confused and underwhelmed by this campaign. So

0:26:21.440 --> 0:26:25.879
<v Speaker 1>we polled our Instagram community. Thirty four percent of our

0:26:26.040 --> 0:26:29.840
<v Speaker 1>listeners said it was underwhelming, forty four percent said they

0:26:29.880 --> 0:26:32.840
<v Speaker 1>still don't understand the campaign and what it was about,

0:26:33.080 --> 0:26:35.200
<v Speaker 1>and three percent said that they loved it and can't

0:26:35.200 --> 0:26:36.320
<v Speaker 1>wait to call up.

0:26:36.760 --> 0:26:37.679
<v Speaker 2>Well, that's the issue.

0:26:37.720 --> 0:26:41.880
<v Speaker 1>Sometimes when you overhype something that is going to be disappointment. Well,

0:26:41.920 --> 0:26:44.600
<v Speaker 1>the marketing campaign had good bones and I think it

0:26:44.840 --> 0:26:46.720
<v Speaker 1>was cleverly executed.

0:26:46.760 --> 0:26:48.760
<v Speaker 2>The way that they used Easter eggs.

0:26:48.480 --> 0:26:52.159
<v Speaker 1>And they built suspense and anticipation, but for me, it

0:26:52.320 --> 0:26:55.520
<v Speaker 1>essentially fell flat because it was an anti climax because

0:26:55.960 --> 0:26:58.639
<v Speaker 1>they didn't then release something that their whole community was

0:26:58.720 --> 0:26:59.600
<v Speaker 1>excited about.

0:27:00.240 --> 0:27:02.600
<v Speaker 6>Don't understand why they were so desperate to pump.

0:27:02.520 --> 0:27:03.680
<v Speaker 2>Up this quiz so much.

0:27:03.880 --> 0:27:07.560
<v Speaker 1>Yeah, My only thought is it must be because Polarates

0:27:07.920 --> 0:27:10.880
<v Speaker 1>is huge in popularity and there are so many women

0:27:10.920 --> 0:27:13.639
<v Speaker 1>who were joining Polarate studios and spending a ton of

0:27:13.680 --> 0:27:15.560
<v Speaker 1>money on it, And I wonder if it was a

0:27:15.600 --> 0:27:18.960
<v Speaker 1>way to remind their community that they also have Polartes

0:27:19.000 --> 0:27:22.520
<v Speaker 1>options which they can customize to you is twenty dollars

0:27:22.560 --> 0:27:25.760
<v Speaker 1>a month, not twenty dollars just for one Polarate session. Well,

0:27:25.800 --> 0:27:28.240
<v Speaker 1>if you think about it, a lot of people are

0:27:28.320 --> 0:27:31.639
<v Speaker 1>talking about this campaign, whether they're disappointed by it or not,

0:27:32.160 --> 0:27:33.800
<v Speaker 1>and it is going to prompt a lot of people

0:27:33.840 --> 0:27:36.199
<v Speaker 1>to find out, Oh, actually, kick does Pilarates I'm going

0:27:36.240 --> 0:27:36.760
<v Speaker 1>to sign up with?

0:27:36.880 --> 0:27:39.400
<v Speaker 2>Yeah, it does lead to some curiosity which will lead

0:27:39.440 --> 0:27:40.640
<v Speaker 2>you to then look into the app.

0:27:40.680 --> 0:27:43.080
<v Speaker 1>I just think that where it went wrong was that

0:27:43.160 --> 0:27:46.480
<v Speaker 1>the key messaging wasn't clear, because many users said that

0:27:46.520 --> 0:27:49.840
<v Speaker 1>they went away with not actually understanding what Kick was

0:27:49.840 --> 0:27:51.960
<v Speaker 1>promoting and what this concierge service was.

0:27:51.960 --> 0:27:52.800
<v Speaker 2>And I think that.

0:27:52.600 --> 0:27:56.600
<v Speaker 1>That is the difficulty when you're trying to promote something

0:27:56.680 --> 0:27:58.720
<v Speaker 1>that's a bit gimmicky. Obviously, they're not going to have

0:27:58.720 --> 0:28:00.840
<v Speaker 1>this concierge service around every day. It was a one

0:28:00.880 --> 0:28:03.520
<v Speaker 1>off thing. It's kind of like the Boy Who Cried Wolf,

0:28:03.520 --> 0:28:06.480
<v Speaker 1>because next time they try and pump something, people aren't

0:28:06.480 --> 0:28:08.399
<v Speaker 1>going to be invested in it because they feel like

0:28:08.440 --> 0:28:11.040
<v Speaker 1>they've been ripped off with this announcement. Yeah, and they're like, well,

0:28:11.040 --> 0:28:12.760
<v Speaker 1>it's just going to be another one of those things

0:28:12.800 --> 0:28:14.679
<v Speaker 1>where I'm let down and it's a non event.

0:28:15.160 --> 0:28:17.439
<v Speaker 2>Well, I think that's all we have time for today.

0:28:17.480 --> 0:28:20.680
<v Speaker 1>Thank you so much for listening to another episode of Outspoken.

0:28:21.040 --> 0:28:23.480
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