1 00:00:02,680 --> 00:00:05,760 Speaker 1: Hello and welcome to Outspoken. It's your dose of the 2 00:00:05,800 --> 00:00:09,760 Speaker 1: hottest influencer and pop culture news twice a week. I'm 3 00:00:09,760 --> 00:00:13,840 Speaker 1: Amy Torba and coming up on today's show, kicks marketing 4 00:00:13,880 --> 00:00:18,360 Speaker 1: stunt that didn't live up to expectations. UK crowds flocked 5 00:00:18,440 --> 00:00:21,400 Speaker 1: to see Anna, Paul and Sarah's day called out for 6 00:00:21,400 --> 00:00:25,919 Speaker 1: an alleged car park incident, But first pajama entrepreneur Sophie 7 00:00:26,000 --> 00:00:29,640 Speaker 1: Casia's push to resurrect her mummy blogger career is reaching 8 00:00:29,760 --> 00:00:33,880 Speaker 1: fever pitch. Over the weekend, Sophie revealed the intimate moment 9 00:00:34,040 --> 00:00:37,400 Speaker 1: she broke her pregnancy news to her daughter Florence, and 10 00:00:37,479 --> 00:00:41,080 Speaker 1: shared her gender reveal to her two hundred thousand followers, 11 00:00:41,360 --> 00:00:44,599 Speaker 1: Now Sophie. On Friday's show, we discussed how Sophie has 12 00:00:44,680 --> 00:00:47,919 Speaker 1: launched a new family vlogging channel, and over the weekend 13 00:00:48,080 --> 00:00:49,640 Speaker 1: she dropped her second video. 14 00:00:49,680 --> 00:00:50,760 Speaker 2: How did this one fair? 15 00:00:51,159 --> 00:00:51,360 Speaker 1: Well? 16 00:00:51,400 --> 00:00:52,360 Speaker 2: It fared a lot better. 17 00:00:52,479 --> 00:00:55,959 Speaker 1: So since Friday, Sophie's subs count has risen to three 18 00:00:56,080 --> 00:00:58,800 Speaker 1: hundred and thirty five and at the time of recording 19 00:00:59,120 --> 00:01:02,240 Speaker 1: this recent video has thirty eight thousand views, so there's 20 00:01:02,280 --> 00:01:06,520 Speaker 1: definitely a lot more interest around her pregnancy now. Sophie's 21 00:01:06,560 --> 00:01:10,840 Speaker 1: second YouTube video was entitled Hey Flossy, You're a big sis. 22 00:01:11,160 --> 00:01:13,520 Speaker 2: And this video was really a fly on the wall. 23 00:01:13,560 --> 00:01:16,160 Speaker 1: Look at how Sophie broke the news to a seven 24 00:01:16,240 --> 00:01:19,080 Speaker 1: year old daughter, Florence. She had planned on keeping it 25 00:01:19,120 --> 00:01:22,240 Speaker 1: a secret from Florence up until the twelve week Marcus. 26 00:01:22,319 --> 00:01:26,120 Speaker 1: She was concerned she might start telling people at school. Interestingly, 27 00:01:26,640 --> 00:01:30,199 Speaker 1: she told her son Bobby before Florence because he's ten, 28 00:01:30,520 --> 00:01:32,560 Speaker 1: so he's three years older and she thought that he 29 00:01:32,560 --> 00:01:33,559 Speaker 1: would be able to keep. 30 00:01:33,400 --> 00:01:35,520 Speaker 2: It under wraps. How do you feel about her telling 31 00:01:35,520 --> 00:01:36,520 Speaker 2: one child or not the other. 32 00:01:37,080 --> 00:01:39,200 Speaker 1: Well, this happened a bit when we were growing up 33 00:01:39,280 --> 00:01:42,800 Speaker 1: because you couldn't keep a secret. So it's not true. Yeah, 34 00:01:43,040 --> 00:01:46,520 Speaker 1: not the secret part. I'm not good at keeping secrets. 35 00:01:46,560 --> 00:01:48,040 Speaker 1: But I don't think that they told you things. I 36 00:01:48,040 --> 00:01:50,000 Speaker 1: think they just didn't one less. I'm just finding out 37 00:01:50,000 --> 00:01:51,720 Speaker 1: about that now. Well, I hate to break it to you, 38 00:01:51,760 --> 00:01:53,920 Speaker 1: but there were some secrets kept from you. It's an 39 00:01:53,920 --> 00:01:56,520 Speaker 1: interesting move, though, because it's not as if Bobby is 40 00:01:56,560 --> 00:01:57,120 Speaker 1: a teenager. 41 00:01:57,240 --> 00:01:58,520 Speaker 2: He's only ten years old. 42 00:01:58,920 --> 00:02:01,680 Speaker 1: Obviously he did a good job at keeping a secret, though. 43 00:02:02,040 --> 00:02:04,760 Speaker 1: Now Sophie ended up having to reveal the news to 44 00:02:04,800 --> 00:02:08,920 Speaker 1: Flossi earlier because during her first trimester, she started to 45 00:02:08,919 --> 00:02:11,320 Speaker 1: feel really sick and she was struggling to find the 46 00:02:11,480 --> 00:02:14,400 Speaker 1: energy to do anything during the school holidays, and she 47 00:02:14,440 --> 00:02:16,399 Speaker 1: said that she started to feel like a really shit 48 00:02:16,520 --> 00:02:20,000 Speaker 1: mum and she wanted to explain to Flossy why. Here's 49 00:02:20,040 --> 00:02:21,280 Speaker 1: how she broke the news to her. 50 00:02:22,480 --> 00:02:25,160 Speaker 3: Yea, my little baby, but you are how old now? 51 00:02:25,560 --> 00:02:30,880 Speaker 3: Seven seven years old? You're not in nappies anymore, and 52 00:02:31,080 --> 00:02:39,120 Speaker 3: you're not having a bottle anymore. Ego, I still like milk? Yeah, 53 00:02:39,160 --> 00:02:41,400 Speaker 3: And you know how mummy has been so sick lately. 54 00:02:41,600 --> 00:02:47,480 Speaker 3: Mummy has just been so tired. Can you think why? 55 00:02:48,919 --> 00:02:54,320 Speaker 3: Because of working? Yeah, working a lot. Hey, She's always 56 00:02:54,400 --> 00:02:55,520 Speaker 3: so tired, isn't she? 57 00:02:56,120 --> 00:02:57,320 Speaker 2: But there is another reason. 58 00:02:57,480 --> 00:03:02,600 Speaker 4: What's something you have wanted for a very long time? 59 00:03:03,240 --> 00:03:10,519 Speaker 5: You what is selling you wanted a very long time? 60 00:03:11,200 --> 00:03:11,600 Speaker 1: Another? 61 00:03:11,760 --> 00:03:18,680 Speaker 3: Simummy's having a baby. There's a baby in my belly. 62 00:03:21,360 --> 00:03:23,680 Speaker 1: This was a very sweet clip and you can tell 63 00:03:23,720 --> 00:03:26,919 Speaker 1: how genuinely excited Flossi was. She even shed a few 64 00:03:26,960 --> 00:03:30,080 Speaker 1: tears after finding out the news. And I can tell 65 00:03:30,120 --> 00:03:34,440 Speaker 1: why Sophia started a family channel because Flossi provides great content, 66 00:03:34,560 --> 00:03:36,160 Speaker 1: like she is funny. 67 00:03:36,320 --> 00:03:38,400 Speaker 6: Will she aware that the camera was up because they 68 00:03:38,400 --> 00:03:38,920 Speaker 6: set it up? 69 00:03:39,000 --> 00:03:41,640 Speaker 1: Oh? Okay, I suppose Sophie films most of her life, 70 00:03:41,640 --> 00:03:43,480 Speaker 1: so it's probably not that big of a deal. Well, 71 00:03:43,480 --> 00:03:45,520 Speaker 1: I got the vibe that she's announced to her hate 72 00:03:45,560 --> 00:03:48,040 Speaker 1: we're doing a family channel, and I'm sure at Flossi's 73 00:03:48,080 --> 00:03:50,520 Speaker 1: school all of the kids want to be YouTuber, so 74 00:03:50,520 --> 00:03:52,480 Speaker 1: it's probably quite cool being like, wow, my mum has 75 00:03:52,480 --> 00:03:54,680 Speaker 1: all these followers, we're starting up a YouTube channel. And 76 00:03:54,720 --> 00:03:57,560 Speaker 1: Flossi probably was aware that Sophie and Maddie were going 77 00:03:57,600 --> 00:04:00,840 Speaker 1: through fertility treatment together the year prior, so it must 78 00:04:00,840 --> 00:04:04,000 Speaker 1: have been a topic of conversation in their household. Well yeah, 79 00:04:04,080 --> 00:04:06,680 Speaker 1: Sophie said that Flossi has been warning a sibling for 80 00:04:06,720 --> 00:04:09,320 Speaker 1: so long now, in particular a sister. 81 00:04:09,840 --> 00:04:10,120 Speaker 2: Now. 82 00:04:10,200 --> 00:04:14,040 Speaker 1: When questions turned to the baby's gender, Sophie told Flossi 83 00:04:14,120 --> 00:04:16,839 Speaker 1: that they'd be holding a gender reveal. And at this 84 00:04:16,960 --> 00:04:18,880 Speaker 1: point it's where Flossi made it very clear that she 85 00:04:19,000 --> 00:04:21,000 Speaker 1: wanted a sister. She said, if it's a boy, he 86 00:04:21,080 --> 00:04:23,680 Speaker 1: can stay outside. She will never feed him and never 87 00:04:23,800 --> 00:04:27,320 Speaker 1: change him. We also found out in this YouTube video 88 00:04:27,480 --> 00:04:30,040 Speaker 1: that Sophie had broken the news to her ex husband 89 00:04:30,120 --> 00:04:33,640 Speaker 1: Jared already. Oh, it's interesting that she even divulged that 90 00:04:33,720 --> 00:04:34,599 Speaker 1: piece of information. 91 00:04:34,720 --> 00:04:35,440 Speaker 2: Well, she's clever. 92 00:04:35,520 --> 00:04:39,360 Speaker 1: She knows that people are invested in her former relationship 93 00:04:39,400 --> 00:04:42,640 Speaker 1: with Jared, and she wants to put rumors to bed 94 00:04:42,680 --> 00:04:45,480 Speaker 1: that there's a rift going on between them because he 95 00:04:45,520 --> 00:04:47,280 Speaker 1: does have a new partner now. She wants everyone to 96 00:04:47,320 --> 00:04:48,480 Speaker 1: know that they're happy families. 97 00:04:48,760 --> 00:04:50,880 Speaker 6: I wonder if people message her asking if he was 98 00:04:50,920 --> 00:04:51,719 Speaker 6: a sperm donor. 99 00:04:51,880 --> 00:04:52,520 Speaker 2: That's the thing. 100 00:04:52,640 --> 00:04:55,240 Speaker 1: After Sophie made her pregnancy announcement, there are a lot 101 00:04:55,240 --> 00:04:57,640 Speaker 1: of questions of people saying who's the father? 102 00:04:57,800 --> 00:04:59,039 Speaker 2: And I thought it was fairly. 103 00:04:58,760 --> 00:05:01,359 Speaker 1: Obvious that it was a sperm donor because of her 104 00:05:01,960 --> 00:05:05,680 Speaker 1: previous situation with Maddie, how they've been going through IVF. 105 00:05:06,120 --> 00:05:08,560 Speaker 1: Maybe people were asking who's the father in terms of 106 00:05:08,640 --> 00:05:11,120 Speaker 1: is it a friend that's donated their sperm? Yeah, I 107 00:05:11,120 --> 00:05:13,400 Speaker 1: think people are saying, oh, is it Jared or who 108 00:05:13,480 --> 00:05:15,599 Speaker 1: is it someone they know. She hasn't come out and 109 00:05:15,640 --> 00:05:19,279 Speaker 1: confirmed any of this information, and it really isn't anyone's 110 00:05:19,320 --> 00:05:23,159 Speaker 1: business now. On Friday night, Sophie held a small gender 111 00:05:23,200 --> 00:05:25,839 Speaker 1: reveal dinner with her kids and a couple of friends, 112 00:05:25,839 --> 00:05:27,400 Speaker 1: two of which play for Essendon. 113 00:05:27,880 --> 00:05:29,720 Speaker 2: And this is worth mentioning. 114 00:05:29,400 --> 00:05:33,760 Speaker 1: Because Sophie was previously dating an Essendon player called Sophie 115 00:05:33,839 --> 00:05:37,120 Speaker 1: vander Hoovel and she was a notable absentee. 116 00:05:37,200 --> 00:05:39,920 Speaker 2: Yet two other Essendon players were there. Does she go 117 00:05:40,000 --> 00:05:43,400 Speaker 2: for Essendon? I think yeah, I think she does. I 118 00:05:43,440 --> 00:05:46,160 Speaker 2: think so. She's always got these athletes around. 119 00:05:46,480 --> 00:05:49,320 Speaker 1: Sophie vanderho will not being at this dinner clearly shows 120 00:05:49,600 --> 00:05:50,880 Speaker 1: that they're not getting back together. 121 00:05:50,920 --> 00:05:52,000 Speaker 2: They're no longer a thing. 122 00:05:52,200 --> 00:05:55,040 Speaker 1: It's pretty clear that Sophie is keen to drive up 123 00:05:55,120 --> 00:05:59,280 Speaker 1: her social media engagement levels with these baby milestones, because 124 00:05:59,520 --> 00:06:01,919 Speaker 1: ahead of the big reveal, she shared a video of 125 00:06:01,960 --> 00:06:05,120 Speaker 1: herself dressed up with her bump front and center with 126 00:06:05,200 --> 00:06:08,080 Speaker 1: the caption boy or girl. I never found out what 127 00:06:08,200 --> 00:06:11,120 Speaker 1: my babies were and had no intention this time around 128 00:06:11,240 --> 00:06:14,360 Speaker 1: until Bobby and floss demanded a gender reveal, So. 129 00:06:14,440 --> 00:06:16,040 Speaker 2: Let's do this babies now. 130 00:06:16,200 --> 00:06:20,000 Speaker 1: I found this caption confusing because in her YouTube video 131 00:06:20,200 --> 00:06:24,160 Speaker 1: with Flossy, Sophie was the one who told FLOSSI, we're 132 00:06:24,200 --> 00:06:27,279 Speaker 1: going to be doing a gender reveal. I wonder if 133 00:06:27,320 --> 00:06:29,760 Speaker 1: she's trying to play down her desire to have one 134 00:06:29,839 --> 00:06:31,960 Speaker 1: because she doesn't want to be accused of trying to 135 00:06:32,000 --> 00:06:34,919 Speaker 1: generate more baby content to draw and followers. It was 136 00:06:34,960 --> 00:06:37,560 Speaker 1: amusing because in the comment section there are a lot 137 00:06:37,560 --> 00:06:40,200 Speaker 1: of people making a big fuss because Sophie was wearing 138 00:06:40,240 --> 00:06:43,280 Speaker 1: a ring with three blue stones and they thought this 139 00:06:43,360 --> 00:06:45,920 Speaker 1: must be a clue, but she confirmed, I've had this 140 00:06:46,000 --> 00:06:47,000 Speaker 1: ring for twelve months. 141 00:06:47,000 --> 00:06:49,839 Speaker 6: I genuinely don't know. I'm being surprised. 142 00:06:50,160 --> 00:06:53,560 Speaker 1: You would never be so brazen because in this real 143 00:06:53,640 --> 00:06:56,679 Speaker 1: they zoomed up on the blue ring. Now, Sophie opted 144 00:06:56,720 --> 00:06:59,920 Speaker 1: for a white heart shaped vintage cake with oh Baby Ritt, 145 00:07:00,480 --> 00:07:02,880 Speaker 1: and she was very quick to share the news on socials, 146 00:07:02,920 --> 00:07:05,920 Speaker 1: posting a photo of her daughter Flossy, cheering and pumping 147 00:07:05,960 --> 00:07:09,360 Speaker 1: her fists in the air as a pink center was revealed. 148 00:07:09,920 --> 00:07:13,800 Speaker 1: And this photo is classic because in the background, whilst 149 00:07:13,800 --> 00:07:17,720 Speaker 1: Flossi is celebrating, you can see her brother Bobby with 150 00:07:17,760 --> 00:07:19,880 Speaker 1: a very red face and his head in his hands, 151 00:07:19,880 --> 00:07:23,640 Speaker 1: while Sophie is clearly having to console him over the news. Gosh, 152 00:07:23,640 --> 00:07:26,559 Speaker 1: this is giving me flashbacks to Sarah's Day's baby reveal. 153 00:07:26,600 --> 00:07:29,200 Speaker 6: There's always someone who's unhappy, That's why they're. 154 00:07:29,000 --> 00:07:33,440 Speaker 1: Always so awkward now, Sophie captioned the post case closed, 155 00:07:33,480 --> 00:07:36,160 Speaker 1: and followers were quick to comment on Bobby's reaction, with 156 00:07:36,280 --> 00:07:40,200 Speaker 1: influencer Tully Smythe writing Bobby looks thrilled, and a follower 157 00:07:40,240 --> 00:07:41,960 Speaker 1: wrote never has a picture said a. 158 00:07:41,960 --> 00:07:44,240 Speaker 2: Thousand words ever rung more true. 159 00:07:44,560 --> 00:07:47,680 Speaker 1: Sophie thanked her followers for their messages and wrote, yes, 160 00:07:47,760 --> 00:07:51,520 Speaker 1: Bobby is okay. Someone was going to be disappointed either way, 161 00:07:51,840 --> 00:07:54,960 Speaker 1: but he was laughing, saying no another one dancing around 162 00:07:55,000 --> 00:07:59,000 Speaker 1: the house singing Jojo Siwa. Sophie really is bearing it 163 00:07:59,120 --> 00:08:02,240 Speaker 1: all on social media, because on Sunday night, a video 164 00:08:02,360 --> 00:08:05,440 Speaker 1: popped up of her asking Flossy if she wanted to 165 00:08:05,480 --> 00:08:07,320 Speaker 1: feel her pregnant belly. 166 00:08:07,360 --> 00:08:10,120 Speaker 2: This is what unfolded. Do you want to look at 167 00:08:10,120 --> 00:08:17,760 Speaker 2: her nowm. 168 00:08:16,800 --> 00:08:16,880 Speaker 3: Me? 169 00:08:20,000 --> 00:08:22,120 Speaker 6: I love how Sophie's like it wasn't me. 170 00:08:22,440 --> 00:08:25,320 Speaker 1: It's like it actually totally looked like it was her 171 00:08:25,480 --> 00:08:28,120 Speaker 1: in that vision. What you also can't see in that 172 00:08:28,240 --> 00:08:31,280 Speaker 1: vision is they start playing like this beautiful music it's 173 00:08:31,320 --> 00:08:34,800 Speaker 1: all in black and white as Flossy's touching Sophie's belly, 174 00:08:34,920 --> 00:08:37,280 Speaker 1: and then out of nowhere, Flossi starts grabbing her mum's 175 00:08:37,320 --> 00:08:40,839 Speaker 1: boobs and starts like pushing them up and moving to side. 176 00:08:41,480 --> 00:08:44,240 Speaker 2: Oh this made me laugh so much. Keeping it real, 177 00:08:44,400 --> 00:08:44,920 Speaker 2: yeah brahm. 178 00:08:46,120 --> 00:08:48,000 Speaker 1: We also got a bit of an insight into the 179 00:08:48,120 --> 00:08:52,439 Speaker 1: name selection process. So on Saturday morning, Sophie shared Flossy's 180 00:08:52,520 --> 00:08:54,160 Speaker 1: name suggestions. 181 00:08:54,320 --> 00:08:56,040 Speaker 4: So I was quickly tell everyone, what are your top 182 00:08:56,040 --> 00:09:01,040 Speaker 4: three names for you, sister? So the sad one is 183 00:09:02,240 --> 00:09:03,880 Speaker 4: Zadi zady. 184 00:09:04,080 --> 00:09:09,520 Speaker 2: H h, the second is no Nora beautiful, and the 185 00:09:09,559 --> 00:09:13,560 Speaker 2: first one it's Olive. Olive for the first one, thank you. 186 00:09:14,640 --> 00:09:17,560 Speaker 1: It looks like Sophie is keeping her girl's names close 187 00:09:17,600 --> 00:09:20,040 Speaker 1: to her chest and a secret from her daughter because 188 00:09:20,040 --> 00:09:22,400 Speaker 1: she probably doesn't want her blurting them out to everyone, 189 00:09:22,440 --> 00:09:25,839 Speaker 1: because this is another money making moment. That is something 190 00:09:25,840 --> 00:09:29,679 Speaker 1: the influences start using. Is the big grand name reveal. 191 00:09:30,240 --> 00:09:32,840 Speaker 1: I don't mind the name Olive. I think that's quite cute. Yeah, 192 00:09:32,880 --> 00:09:34,960 Speaker 1: some of them are pretty cute. Now. When it comes 193 00:09:35,000 --> 00:09:38,800 Speaker 1: to baby names, Sophie has an interesting track record because 194 00:09:39,200 --> 00:09:43,720 Speaker 1: when Florence was born, Sophie actually named her Betty Margaret, 195 00:09:43,840 --> 00:09:46,440 Speaker 1: and then two weeks later she backflipped and said she 196 00:09:46,440 --> 00:09:49,040 Speaker 1: didn't like the name and announced on Instagram that she 197 00:09:49,160 --> 00:09:52,120 Speaker 1: was changing it to Florence Betty, so she probably wants 198 00:09:52,160 --> 00:09:55,520 Speaker 1: to make sure that she sees this baby and sees 199 00:09:55,559 --> 00:09:56,319 Speaker 1: what they look like. 200 00:09:56,360 --> 00:09:58,000 Speaker 2: Before setting a name in Stone. 201 00:09:58,000 --> 00:10:00,600 Speaker 1: Well, as we discussed on Friday's show, it's clear that 202 00:10:00,640 --> 00:10:04,480 Speaker 1: Sophie is trying to resurrect her former mummy blogging days. Yeah, 203 00:10:04,520 --> 00:10:07,600 Speaker 1: because she really built a very engaged community when she 204 00:10:07,679 --> 00:10:09,760 Speaker 1: was known as the Young Mummy and that helped her 205 00:10:09,800 --> 00:10:12,840 Speaker 1: with her string of businesses and also bring in a 206 00:10:12,960 --> 00:10:16,160 Speaker 1: huge amount of endorsement deals, and they seem to have 207 00:10:16,200 --> 00:10:18,880 Speaker 1: been on the decline. And whilst we said on Friday 208 00:10:19,000 --> 00:10:21,520 Speaker 1: that she lost followers on the day that she broke 209 00:10:21,559 --> 00:10:24,800 Speaker 1: her baby news, in the past few days she has 210 00:10:24,880 --> 00:10:27,600 Speaker 1: gained over one thousand new followers as she starts to 211 00:10:27,679 --> 00:10:30,840 Speaker 1: trickle out more baby content, and her last three posts 212 00:10:30,880 --> 00:10:34,040 Speaker 1: have fed well. So the gender reveal got twenty thousand 213 00:10:34,280 --> 00:10:36,840 Speaker 1: likes and the other two posts got around the ten 214 00:10:36,920 --> 00:10:40,360 Speaker 1: thousand like mark. This is in comparison to her past 215 00:10:40,400 --> 00:10:43,360 Speaker 1: content which had been only hitting around one thousand likes. 216 00:10:43,600 --> 00:10:45,920 Speaker 2: With all of the engagement comes the trolls. 217 00:10:46,000 --> 00:10:49,120 Speaker 1: So one woman wrote kids must be so confused, and 218 00:10:49,160 --> 00:10:52,319 Speaker 1: Sophie reshared the comment and she even shared the lady's 219 00:10:52,440 --> 00:10:55,320 Speaker 1: name and profile photo and wrote no, not at all 220 00:10:55,640 --> 00:10:57,960 Speaker 1: for ten and seven. They are clearly much more educated 221 00:10:57,960 --> 00:11:00,319 Speaker 1: than you, and she shared a cloud emoji. I think 222 00:11:00,320 --> 00:11:02,959 Speaker 1: it's really awful that people are making comments like this 223 00:11:03,480 --> 00:11:07,160 Speaker 1: and speculating about who the father is and making comments 224 00:11:07,200 --> 00:11:10,280 Speaker 1: that children will be confused, clearly because she's decided to 225 00:11:10,320 --> 00:11:12,040 Speaker 1: do it on her own. There's a lot of women 226 00:11:12,080 --> 00:11:14,800 Speaker 1: who find themselves in a situation where they do have 227 00:11:14,840 --> 00:11:16,640 Speaker 1: to have a child on their own, or they choose 228 00:11:16,679 --> 00:11:18,559 Speaker 1: to have another child on their own, and I think 229 00:11:18,840 --> 00:11:21,760 Speaker 1: that what Sophie's doing here is Whilst yes I question 230 00:11:21,880 --> 00:11:24,920 Speaker 1: some of the strategy around what she's sharing and whether 231 00:11:24,960 --> 00:11:28,880 Speaker 1: it is invading her children's privacy, I think it's important 232 00:11:29,320 --> 00:11:31,480 Speaker 1: for single women to be seeing someone doing it on 233 00:11:31,520 --> 00:11:34,200 Speaker 1: their own and going through the IVF route, and I'm 234 00:11:34,240 --> 00:11:38,400 Speaker 1: sure that she will open up in more detail about. 235 00:11:38,000 --> 00:11:39,679 Speaker 2: Her decision to go through IVF. 236 00:11:40,280 --> 00:11:43,600 Speaker 1: Do you want to know some tear Mike popular Instagram 237 00:11:43,640 --> 00:11:48,520 Speaker 1: account influencer updates Au has revealed Sarah's Day allegedly has 238 00:11:48,760 --> 00:11:52,600 Speaker 1: no etiquette when it comes to parking, so occasionally the 239 00:11:52,679 --> 00:11:56,439 Speaker 1: account runs a segment called blind items where followers write 240 00:11:56,480 --> 00:12:00,560 Speaker 1: in with unverified stories about influencers and aims of the 241 00:12:00,600 --> 00:12:04,160 Speaker 1: influencers are concealed for the general public but revealed to 242 00:12:04,280 --> 00:12:07,360 Speaker 1: paid subscribers. So I really hope Amber doesn't mind us 243 00:12:07,360 --> 00:12:09,840 Speaker 1: sharing this one, but it's too funny not to. 244 00:12:10,360 --> 00:12:10,560 Speaker 2: Now. 245 00:12:10,720 --> 00:12:15,000 Speaker 1: One follower wrote in saying Blank blatantly took my car 246 00:12:15,040 --> 00:12:19,040 Speaker 1: park when I had my indicator on rude. Now Blank 247 00:12:19,160 --> 00:12:22,400 Speaker 1: is Sarah's day, and that was revealed to Amber subscribers. 248 00:12:22,440 --> 00:12:25,839 Speaker 1: And again, this story is unverified, but I think it's 249 00:12:25,880 --> 00:12:29,280 Speaker 1: important to touch on because everyone loves a road rage 250 00:12:29,320 --> 00:12:33,199 Speaker 1: story or a car park story. So this follower explained 251 00:12:33,280 --> 00:12:36,160 Speaker 1: that she was at Crinulla Mole when she spotted Sarah's 252 00:12:36,240 --> 00:12:39,480 Speaker 1: day in her range rover trying to reverse into a park. 253 00:12:39,880 --> 00:12:42,240 Speaker 6: Firstly, I have an issue with people trying to reverse 254 00:12:42,320 --> 00:12:43,040 Speaker 6: into pasts. 255 00:12:43,080 --> 00:12:47,800 Speaker 1: I don't now because we both recently traded our very 256 00:12:47,800 --> 00:12:50,280 Speaker 1: old cars in and got a new car, so I 257 00:12:50,320 --> 00:12:53,040 Speaker 1: now have a reversing camera and sometimes I think it 258 00:12:53,200 --> 00:12:55,839 Speaker 1: is easier to use the reversing camera to get in. 259 00:12:56,160 --> 00:12:57,160 Speaker 2: This is what I've discovered. 260 00:12:57,160 --> 00:12:58,840 Speaker 1: I've been like, Wow, is that why all those dickheads 261 00:12:58,880 --> 00:13:00,360 Speaker 1: are doing so fucking annoying? 262 00:13:00,480 --> 00:13:02,280 Speaker 6: Especially when you're waiting for someone to. 263 00:13:02,320 --> 00:13:05,040 Speaker 1: Park anyway, it's always men doing it too, so I'm 264 00:13:05,080 --> 00:13:08,440 Speaker 1: surprised that Sarah was allegedly doing it well. The follower 265 00:13:08,480 --> 00:13:10,600 Speaker 1: remembers thinking at the time that it was a tight 266 00:13:10,679 --> 00:13:13,280 Speaker 1: park for such a big car like that to get into. 267 00:13:13,679 --> 00:13:16,200 Speaker 1: So as she was waiting for Sarah to allegedly get 268 00:13:16,200 --> 00:13:18,840 Speaker 1: into the park, she drove her head and spotted a 269 00:13:18,880 --> 00:13:21,760 Speaker 1: man with his keys, So she signaled to him that 270 00:13:21,840 --> 00:13:24,280 Speaker 1: she was looking for a park, and he pointed at 271 00:13:24,280 --> 00:13:27,320 Speaker 1: his car to indicate it was his car and he's leaving, 272 00:13:27,600 --> 00:13:30,760 Speaker 1: so they both gave one another the thumbs up. Now, 273 00:13:30,760 --> 00:13:34,520 Speaker 1: the follower proceeded to put her indicator on and reverse back. 274 00:13:34,880 --> 00:13:37,920 Speaker 1: Now as the guy drove out of the park, allegedly 275 00:13:38,160 --> 00:13:41,640 Speaker 1: Sarah's day swooped in and drove straight into the park. 276 00:13:41,840 --> 00:13:44,800 Speaker 1: The follower said, I could not believe it. Even the 277 00:13:44,800 --> 00:13:47,200 Speaker 1: car behind me put their hands up to me like 278 00:13:47,360 --> 00:13:48,200 Speaker 1: what the fuck? 279 00:13:48,400 --> 00:13:49,240 Speaker 2: It was wild. 280 00:13:49,720 --> 00:13:53,760 Speaker 1: The follower then had to reverse back into the car 281 00:13:53,840 --> 00:13:57,920 Speaker 1: park that Sarah was originally trying to get into. Now, 282 00:13:58,280 --> 00:14:01,719 Speaker 1: she said that when Sarah exited the car, she allegedly 283 00:14:01,760 --> 00:14:03,839 Speaker 1: put her head down and didn't face her. 284 00:14:04,320 --> 00:14:06,559 Speaker 6: That's when you know someone has done wrong. 285 00:14:06,600 --> 00:14:08,600 Speaker 1: This is the sort of shit that people paul when 286 00:14:08,640 --> 00:14:11,600 Speaker 1: it's Christmas shopping or end of year's sales. People are 287 00:14:11,679 --> 00:14:13,520 Speaker 1: absolutely ruthless when it comes. 288 00:14:13,400 --> 00:14:13,760 Speaker 2: To the car. 289 00:14:14,200 --> 00:14:16,600 Speaker 1: It's always these people in these rain drovers as well, 290 00:14:16,720 --> 00:14:19,520 Speaker 1: doing this kind of shady shit. I don't want to generalize, 291 00:14:19,520 --> 00:14:21,920 Speaker 1: but I feel like the majority of people who drive 292 00:14:22,160 --> 00:14:26,320 Speaker 1: luxury branded cars always act more entitled on the roads 293 00:14:26,320 --> 00:14:28,160 Speaker 1: and they think that they always have the right of way. 294 00:14:28,160 --> 00:14:31,120 Speaker 1: I don't imagine if this was Kate and someone had 295 00:14:31,160 --> 00:14:34,360 Speaker 1: done this to her, she would have dead set lost her. 296 00:14:34,400 --> 00:14:36,960 Speaker 1: She's had a lot of run ins because she it 297 00:14:37,040 --> 00:14:39,880 Speaker 1: sounds bad, but she sometimes doesn't know when to not 298 00:14:40,000 --> 00:14:42,400 Speaker 1: keep her mouth shut but to just move on. I 299 00:14:42,480 --> 00:14:46,760 Speaker 1: remember ten years ago Kate was driving along King William Road. 300 00:14:47,000 --> 00:14:49,800 Speaker 1: This is for Adelaide listeners and it's a beautiful row. 301 00:14:49,840 --> 00:14:52,640 Speaker 1: There's a very prestigious road. Anyway, she was driving along 302 00:14:53,240 --> 00:14:56,200 Speaker 1: and this cyclist got in her way or they don't 303 00:14:56,200 --> 00:14:57,360 Speaker 1: know they did the wrong thing. 304 00:14:57,800 --> 00:14:58,560 Speaker 2: She tuted them. 305 00:14:58,600 --> 00:15:00,760 Speaker 1: She tuoted them, and I think she is quick to 306 00:15:00,760 --> 00:15:02,960 Speaker 1: give the finger as well. And this always bothers me 307 00:15:03,040 --> 00:15:07,240 Speaker 1: because being her an identical sister I'm so worried that 308 00:15:07,280 --> 00:15:10,120 Speaker 1: she'll give the finger to someone that I know. And 309 00:15:10,480 --> 00:15:13,280 Speaker 1: in my whole life, I have never ever, ever given 310 00:15:13,320 --> 00:15:14,400 Speaker 1: anyone the finger in the car. 311 00:15:14,480 --> 00:15:16,400 Speaker 2: That's where we differ. I never twat my horn. 312 00:15:16,520 --> 00:15:19,800 Speaker 1: Well, this person came out and like pounded on the 313 00:15:19,840 --> 00:15:22,080 Speaker 1: front of her car kind of as like a warning, 314 00:15:22,240 --> 00:15:24,680 Speaker 1: and she but then she also gave it back to 315 00:15:24,760 --> 00:15:26,080 Speaker 1: him and said, don't do that. 316 00:15:26,120 --> 00:15:28,240 Speaker 2: And I said, okay, this guy could come. 317 00:15:28,120 --> 00:15:31,400 Speaker 1: And literally punch you in the face, like you never know, 318 00:15:32,120 --> 00:15:32,880 Speaker 1: that's my warning. 319 00:15:32,920 --> 00:15:35,400 Speaker 2: I would never respond to anyone in that situation. 320 00:15:35,640 --> 00:15:38,480 Speaker 1: The worst thing is any time I see a road 321 00:15:38,560 --> 00:15:41,880 Speaker 1: rage incident happening, I will take my phone out and film. 322 00:15:42,040 --> 00:15:44,760 Speaker 1: I remember seeing this guy he was once smashing people's 323 00:15:44,800 --> 00:15:46,880 Speaker 1: side mirrors off their car and I started to film, 324 00:15:46,880 --> 00:15:49,800 Speaker 1: and Dale was like, just put your camera down because 325 00:15:49,840 --> 00:15:52,840 Speaker 1: you're gonna be next if he sees you. Going back 326 00:15:52,840 --> 00:15:58,560 Speaker 1: to the Sarah's Day scenario, the only thing I know, 327 00:15:58,680 --> 00:16:01,160 Speaker 1: again this is unverified, but this did happen. The only 328 00:16:01,240 --> 00:16:04,120 Speaker 1: thing working in her favor is that there was another 329 00:16:04,120 --> 00:16:07,000 Speaker 1: car park, So maybe the person who wrote in had 330 00:16:07,040 --> 00:16:07,960 Speaker 1: a smaller car. 331 00:16:08,360 --> 00:16:11,360 Speaker 2: She thought, well, there's another car park there shit. That 332 00:16:11,480 --> 00:16:13,119 Speaker 2: is just such shit behavior. 333 00:16:13,600 --> 00:16:16,080 Speaker 1: I think we need to put up a question box 334 00:16:16,200 --> 00:16:20,160 Speaker 1: on our Instagram and I wanted to hear listeners either 335 00:16:20,280 --> 00:16:24,720 Speaker 1: worst road rage incidents or worst car park situations, because 336 00:16:24,760 --> 00:16:26,240 Speaker 1: I think everyone has a funny one. 337 00:16:27,280 --> 00:16:30,080 Speaker 2: I'm doing a big greet in London this Saturday, twenty 338 00:16:30,120 --> 00:16:31,240 Speaker 2: seventh of July for this. 339 00:16:31,440 --> 00:16:35,880 Speaker 1: My high loved TikToker Anna Paul has proven her influence 340 00:16:35,920 --> 00:16:40,240 Speaker 1: and fame transcends Australian Shaws, with crowds flocking to see 341 00:16:40,280 --> 00:16:41,960 Speaker 1: the only fans creator at. 342 00:16:41,800 --> 00:16:43,760 Speaker 2: Her first meet and greet in the UK. 343 00:16:44,320 --> 00:16:46,960 Speaker 1: So Anna's appearance was held in Boots, which is a 344 00:16:47,080 --> 00:16:50,920 Speaker 1: UK retailer who was stocking her toothpaste collab with High Smile. 345 00:16:51,320 --> 00:16:54,080 Speaker 1: And ahead of the appearance, Anna shared a professional video 346 00:16:54,240 --> 00:16:57,640 Speaker 1: of her running past iconic British landmarks including Big Ben 347 00:16:57,680 --> 00:17:00,760 Speaker 1: and the London Eye to hail a pink wrapped in 348 00:17:00,840 --> 00:17:02,000 Speaker 1: High Smile branding. 349 00:17:02,240 --> 00:17:04,040 Speaker 2: It was a really nice touch because. 350 00:17:03,800 --> 00:17:06,040 Speaker 1: They had the Sex and the City theme song playing 351 00:17:06,040 --> 00:17:07,320 Speaker 1: in the background of this clip. 352 00:17:07,400 --> 00:17:10,280 Speaker 2: A bit confusing that they're not in New York, but yeah, 353 00:17:10,320 --> 00:17:11,280 Speaker 2: that is a good point. 354 00:17:11,320 --> 00:17:13,400 Speaker 1: But it was just fun and it was like this 355 00:17:13,720 --> 00:17:17,040 Speaker 1: small girl in the Big City, and this video quickly 356 00:17:17,080 --> 00:17:20,920 Speaker 1: attracted three million views. She also put a call out 357 00:17:20,960 --> 00:17:23,400 Speaker 1: on her TikTok for anyone who wanted to come down 358 00:17:23,480 --> 00:17:26,560 Speaker 1: and meet her while she was at a westfield at 359 00:17:26,600 --> 00:17:27,280 Speaker 1: White City. 360 00:17:27,720 --> 00:17:30,120 Speaker 2: And she is known for shutting down shopping centers in. 361 00:17:30,040 --> 00:17:33,840 Speaker 1: Australia, and we saw the exact same reception in the UK. 362 00:17:34,040 --> 00:17:37,000 Speaker 1: So there were fans flocking to catch a glimpse of 363 00:17:37,040 --> 00:17:40,280 Speaker 1: her on every single floor of the department store, and 364 00:17:40,320 --> 00:17:43,480 Speaker 1: there were fans crying and visibly shaking in the crowd. 365 00:17:44,080 --> 00:17:46,520 Speaker 1: And she kept it real as always because she uploaded 366 00:17:46,520 --> 00:17:50,040 Speaker 1: a TikTok of her sneaking tic TACs every time a 367 00:17:50,080 --> 00:17:52,520 Speaker 1: new group of fans would come up for a photo, 368 00:17:52,640 --> 00:17:54,879 Speaker 1: so that she had fresh breath. I saw this and 369 00:17:54,920 --> 00:17:56,879 Speaker 1: all I can think was, oh my god, you're going 370 00:17:56,960 --> 00:17:59,399 Speaker 1: to be so sick after that, because mints have a 371 00:17:59,440 --> 00:18:00,320 Speaker 1: directic effect. 372 00:18:00,480 --> 00:18:02,639 Speaker 2: Well, I had a different thought. 373 00:18:03,560 --> 00:18:06,800 Speaker 1: Isn't it quite ironic that she is flogging a toothpaste, 374 00:18:06,880 --> 00:18:09,359 Speaker 1: So you would think that your toothpaste, if it's great, 375 00:18:09,400 --> 00:18:11,439 Speaker 1: it would give you fresh breath. You wouldn't have to 376 00:18:11,440 --> 00:18:14,320 Speaker 1: be eating all of these tic tags. Yeah, but high 377 00:18:14,359 --> 00:18:18,359 Speaker 1: smiles about widening your teeth, not necessarily comoting fresh breath. Well, 378 00:18:18,359 --> 00:18:21,480 Speaker 1: in saying that this flavor is cotton candy, which has 379 00:18:21,560 --> 00:18:24,119 Speaker 1: raised a few eyebrows, it's probably not giving you fresh breath. 380 00:18:24,400 --> 00:18:26,720 Speaker 1: It's a pretty clever technique to take him in every 381 00:18:26,760 --> 00:18:29,480 Speaker 1: time you meet someone, because it would be the worst 382 00:18:29,480 --> 00:18:31,959 Speaker 1: if you were as big as Anna Pole is, and 383 00:18:32,000 --> 00:18:34,240 Speaker 1: literally if one person made a TikTok saying, oh. 384 00:18:34,119 --> 00:18:37,240 Speaker 2: Fuck her breath stuff, that's kind. It's not a good look. 385 00:18:37,280 --> 00:18:40,280 Speaker 1: It ruin's the illusion you've lined up to meet someone 386 00:18:40,320 --> 00:18:43,119 Speaker 1: whose breath is overpowering. It's like when we met Hillary 387 00:18:43,240 --> 00:18:46,560 Speaker 1: Duff when we were at high school. And sorry, just 388 00:18:46,600 --> 00:18:50,320 Speaker 1: a little subtle flex there, but she smelled so good 389 00:18:50,440 --> 00:18:53,840 Speaker 1: and she had her own perfume brand, so again she 390 00:18:54,000 --> 00:18:56,680 Speaker 1: had to smell good. Yeah, getting back to this meet 391 00:18:56,720 --> 00:18:58,960 Speaker 1: and greet. What got a lot of people talking was 392 00:18:58,960 --> 00:19:02,680 Speaker 1: the fact that her room boyfriend, Amerik was in the background, 393 00:19:02,760 --> 00:19:06,800 Speaker 1: so he was standing sort of behind a sign right 394 00:19:06,840 --> 00:19:09,200 Speaker 1: behind Anna as she was meeting everyone. But you could 395 00:19:09,240 --> 00:19:13,480 Speaker 1: see like half of his face and he was just gushing. 396 00:19:13,520 --> 00:19:17,160 Speaker 1: He looked so proud, and it led followers to comment 397 00:19:17,480 --> 00:19:20,320 Speaker 1: just how in love he looks so one follower wrote 398 00:19:20,440 --> 00:19:22,959 Speaker 1: the way he's looking at you and smiling, girl, he 399 00:19:23,040 --> 00:19:25,639 Speaker 1: loves you, whilst another said look at how love a 400 00:19:25,720 --> 00:19:28,280 Speaker 1: boy on the side looks at Anna. I'm surprised he 401 00:19:28,359 --> 00:19:31,359 Speaker 1: even came down because there has been so much discussion 402 00:19:31,400 --> 00:19:34,400 Speaker 1: online about these two. But if you think about it, 403 00:19:34,400 --> 00:19:37,719 Speaker 1: it only really helps Anna Paul's brand because it builds 404 00:19:37,800 --> 00:19:39,280 Speaker 1: further engagement to her content. 405 00:19:39,320 --> 00:19:40,639 Speaker 2: She wants people talking about her. 406 00:19:40,680 --> 00:19:43,000 Speaker 1: It reminds me of being a teenager when you would 407 00:19:43,160 --> 00:19:45,960 Speaker 1: know everyone that was associated with the celebrity that you 408 00:19:46,000 --> 00:19:47,840 Speaker 1: were into. I mean, you touched on Hillary Duff before, 409 00:19:47,880 --> 00:19:48,920 Speaker 1: but you'd know who were best friends. 410 00:19:49,000 --> 00:19:51,320 Speaker 2: I knew that was Troy, her security guy, exactly. 411 00:19:51,640 --> 00:19:54,280 Speaker 1: It kind of builds the hype around that person as 412 00:19:54,320 --> 00:19:58,639 Speaker 1: well when their little friends are their two. 413 00:19:58,040 --> 00:19:59,720 Speaker 2: We hope you have a wonderful workout. 414 00:20:00,720 --> 00:20:03,920 Speaker 1: Over the weekend, Steph Claire Smith and Laura Henshaw teased 415 00:20:03,920 --> 00:20:06,359 Speaker 1: that they were set to drop some big news about 416 00:20:06,359 --> 00:20:10,000 Speaker 1: their fitness app Kick. Their much talked about marketing team 417 00:20:10,119 --> 00:20:12,960 Speaker 1: took a page out of Taylor Swift's book, dropping easter 418 00:20:13,080 --> 00:20:17,120 Speaker 1: eggs and building anticipation for the grand reveal. Yet many 419 00:20:17,160 --> 00:20:22,040 Speaker 1: followers were left underwhelmed by the lackluster and confusing announcement. 420 00:20:22,320 --> 00:20:24,000 Speaker 2: So how did this all kickoff? 421 00:20:24,240 --> 00:20:24,440 Speaker 5: Well? 422 00:20:24,480 --> 00:20:28,760 Speaker 1: On Friday, Steph, Laura, and the Kick app all simultaneously 423 00:20:28,880 --> 00:20:32,600 Speaker 1: changed their profile picks on Instagram to a random photo 424 00:20:32,720 --> 00:20:35,639 Speaker 1: of a bell with a maroon background, and from there 425 00:20:35,800 --> 00:20:39,520 Speaker 1: they then started breadcrumbing clues saying that something big was coming, 426 00:20:40,000 --> 00:20:43,320 Speaker 1: and over the weekend they continued it by uploading a 427 00:20:43,400 --> 00:20:45,840 Speaker 1: series of reels. So one of the reels was of 428 00:20:45,880 --> 00:20:49,040 Speaker 1: a bell with the caption please ring bell for service, 429 00:20:49,520 --> 00:20:52,359 Speaker 1: followed by a video of a phone off the hook 430 00:20:52,480 --> 00:20:55,320 Speaker 1: with the words sorry, we couldn't take your call. And 431 00:20:55,359 --> 00:20:57,639 Speaker 1: the last one was a video of Laura in a 432 00:20:57,680 --> 00:21:01,120 Speaker 1: marone blazer putting on a scarf with a gold name 433 00:21:01,200 --> 00:21:04,080 Speaker 1: badge on and the caption read Laura will be with 434 00:21:04,119 --> 00:21:07,880 Speaker 1: you in a moment. These clue videos performed really well 435 00:21:07,920 --> 00:21:10,800 Speaker 1: on socials and they attracted one hundred to two hundred 436 00:21:10,880 --> 00:21:14,520 Speaker 1: thousand views per video, and the comment section was also 437 00:21:14,560 --> 00:21:17,520 Speaker 1: full of people speculating what Kick was going to drop, 438 00:21:17,560 --> 00:21:19,479 Speaker 1: and they were guessing that it had to be something 439 00:21:19,560 --> 00:21:22,800 Speaker 1: big seeing as they put so much effort into the campaign. 440 00:21:23,200 --> 00:21:25,760 Speaker 1: One follower asked, is it an overseas trip to which 441 00:21:25,840 --> 00:21:29,240 Speaker 1: Kick responded, we will require one of those after working 442 00:21:29,280 --> 00:21:32,879 Speaker 1: on this campaign. Now, quite a few people predicted Kick 443 00:21:33,000 --> 00:21:35,960 Speaker 1: was going to launch a new retreat well. Others thought 444 00:21:36,000 --> 00:21:39,639 Speaker 1: perhaps it was a studio. Others also speculated that maybe 445 00:21:39,640 --> 00:21:42,680 Speaker 1: this was a collaboration with Shameless, as Kick was fresh 446 00:21:42,720 --> 00:21:45,720 Speaker 1: from launching a collaboration with Frank Green, and all of 447 00:21:45,720 --> 00:21:48,480 Speaker 1: those three brands are very connected, so it would have 448 00:21:48,560 --> 00:21:49,240 Speaker 1: made sense. 449 00:21:49,760 --> 00:21:49,920 Speaker 2: Now. 450 00:21:49,920 --> 00:21:53,760 Speaker 1: This marketing campaign definitely drummed up a lot of interest, 451 00:21:53,840 --> 00:21:57,000 Speaker 1: with many followers saying that the anticipation was killing them 452 00:21:57,040 --> 00:22:00,240 Speaker 1: over the weekend and they were desperate to find out 453 00:22:00,440 --> 00:22:05,040 Speaker 1: what the women had planned. Many also praised the intrigue 454 00:22:05,040 --> 00:22:07,879 Speaker 1: that the campaign was generating, saying that they'd taken a 455 00:22:07,960 --> 00:22:11,200 Speaker 1: leaf out of Taylor Swift's marketing book with the use 456 00:22:11,240 --> 00:22:14,439 Speaker 1: of Easter eggs. Now On Monday, Kick made the grand 457 00:22:14,560 --> 00:22:17,560 Speaker 1: reveal with a professionally shot video, and in it, the 458 00:22:17,600 --> 00:22:20,239 Speaker 1: women were dressed in Maron suits and they played the 459 00:22:20,320 --> 00:22:21,840 Speaker 1: parts of conci urges. 460 00:22:22,080 --> 00:22:23,280 Speaker 2: Let's throw to the clip. 461 00:22:24,240 --> 00:22:29,360 Speaker 5: Hello Queen, Welcome to Kick Concierge, your personalized Pilarti's service. 462 00:22:29,800 --> 00:22:33,240 Speaker 5: Everything here is designed to flow around you. No cancelation 463 00:22:33,359 --> 00:22:41,120 Speaker 5: fees no reightless. I beg your pardon right Sandby, there's 464 00:22:41,119 --> 00:22:45,560 Speaker 5: a noise complaint coming from the pink room. 465 00:22:45,760 --> 00:22:49,240 Speaker 4: Sounds like someone's enjoying us spicy new workouts. 466 00:22:50,240 --> 00:22:53,280 Speaker 5: Step right this way and let's find your perfect flow. 467 00:22:53,920 --> 00:22:55,440 Speaker 2: So you're in your Pilate's era. 468 00:22:55,720 --> 00:23:00,440 Speaker 5: You love the burn, You've got five no tennes move 469 00:23:00,800 --> 00:23:04,000 Speaker 5: and you want unlimited classes for under twenty dollars a month. 470 00:23:04,520 --> 00:23:05,040 Speaker 4: Peek out. 471 00:23:06,000 --> 00:23:07,640 Speaker 2: We've got just the flow for you. 472 00:23:08,840 --> 00:23:11,640 Speaker 1: I have to say, because this isn't a visual medium, 473 00:23:11,880 --> 00:23:14,600 Speaker 1: that the girls looked great in their uniforms, like I 474 00:23:14,600 --> 00:23:16,399 Speaker 1: think that was a big drawer card for them. It 475 00:23:16,440 --> 00:23:19,160 Speaker 1: was very marketable. But there was a bit of rage 476 00:23:19,200 --> 00:23:22,480 Speaker 1: baiting going on. We've spoken about this before. I found 477 00:23:22,520 --> 00:23:24,640 Speaker 1: it difficult to watch well. A lot of people were 478 00:23:24,640 --> 00:23:26,240 Speaker 1: saying that it was a little bit cringe. 479 00:23:26,400 --> 00:23:26,680 Speaker 2: Yes. 480 00:23:27,400 --> 00:23:30,280 Speaker 1: I also had to watch this video quite a number 481 00:23:30,320 --> 00:23:33,400 Speaker 1: of times to make sense of what the key message 482 00:23:33,440 --> 00:23:36,359 Speaker 1: was and what they'd actually revealed, because when I listened 483 00:23:36,400 --> 00:23:39,160 Speaker 1: a few times, the crux of it is that they're 484 00:23:39,160 --> 00:23:43,760 Speaker 1: saying they're launching a concierge service to Taylor, a personalized 485 00:23:43,800 --> 00:23:45,879 Speaker 1: polarate service to you through their app. 486 00:23:46,440 --> 00:23:48,159 Speaker 2: So what they're doing is it's a bit of a gimmick. 487 00:23:48,200 --> 00:23:50,800 Speaker 1: So they've put up a phone number and for one morning, 488 00:23:51,040 --> 00:23:54,320 Speaker 1: people can ring in and speak to Laura and Steph 489 00:23:54,359 --> 00:23:57,000 Speaker 1: about their Polarate's plan and what will suit them on 490 00:23:57,040 --> 00:24:00,119 Speaker 1: the Kick app. And they're also desperate for people to 491 00:24:00,200 --> 00:24:03,159 Speaker 1: fill out a survey, so the survey instructs. 492 00:24:02,720 --> 00:24:05,760 Speaker 2: You of which Polarates program will best suit you on 493 00:24:05,800 --> 00:24:06,800 Speaker 2: the app as well. 494 00:24:06,960 --> 00:24:09,240 Speaker 1: So it's a way to get people's email addresses, and 495 00:24:09,280 --> 00:24:11,560 Speaker 1: it's a way to get people signing up to the app. Yeah, 496 00:24:11,560 --> 00:24:14,160 Speaker 1: it's a way to drive more sales and get more 497 00:24:14,200 --> 00:24:17,520 Speaker 1: people signing up to Kick. When I saw the big reveal, 498 00:24:17,720 --> 00:24:20,359 Speaker 1: I thought that Stephan Laura must have done some collaboration 499 00:24:20,520 --> 00:24:23,439 Speaker 1: with Libra or another period brand, because I swear I 500 00:24:23,440 --> 00:24:26,040 Speaker 1: have seen a similar ad on TV where they're because 501 00:24:26,040 --> 00:24:29,080 Speaker 1: I even mentioned their flow and I mean, what flow 502 00:24:29,240 --> 00:24:32,480 Speaker 1: is a Polarates term, but the tagline was designed to 503 00:24:32,560 --> 00:24:35,639 Speaker 1: flow around you, and it confused me because there's also 504 00:24:35,760 --> 00:24:39,520 Speaker 1: a very popular period tracking app called Flow And there 505 00:24:39,600 --> 00:24:42,520 Speaker 1: was so much Marone and Reds used in all of 506 00:24:42,520 --> 00:24:45,119 Speaker 1: these clues that I thought maybe they were going to 507 00:24:45,119 --> 00:24:47,119 Speaker 1: come out with a collaboration with Flow, and they were 508 00:24:47,119 --> 00:24:49,359 Speaker 1: going to talk about tracking your period when you're working 509 00:24:49,400 --> 00:24:53,080 Speaker 1: out and how best to schedule in your workouts during 510 00:24:53,119 --> 00:24:55,520 Speaker 1: your cycle, because that's something that interests a lot of women. 511 00:24:55,560 --> 00:24:58,199 Speaker 1: I would have been really excited for an announcement like that. 512 00:24:58,800 --> 00:25:01,919 Speaker 1: They also ended up whole a live where they broadcast 513 00:25:02,000 --> 00:25:04,760 Speaker 1: some of the phone calls, which was very awkward to watch. 514 00:25:04,760 --> 00:25:07,160 Speaker 1: So I joined the live and there are around two 515 00:25:07,240 --> 00:25:10,320 Speaker 1: hundred people in there and was basically the two girls 516 00:25:10,320 --> 00:25:13,320 Speaker 1: sitting on a couch with their phone on loud speaker 517 00:25:13,760 --> 00:25:17,360 Speaker 1: and someone drawling on about their pilates workouts, and I was. 518 00:25:17,320 --> 00:25:18,640 Speaker 2: Like, what the fuck is this? 519 00:25:18,920 --> 00:25:21,280 Speaker 1: It reminds me of one of those old school telephones 520 00:25:21,320 --> 00:25:23,360 Speaker 1: that they'd run and everyone would want people to ring 521 00:25:23,400 --> 00:25:25,919 Speaker 1: in today Nate to a particular cause, just on the 522 00:25:25,960 --> 00:25:26,639 Speaker 1: off chance that you. 523 00:25:26,640 --> 00:25:27,760 Speaker 2: Can speak to a celebrity. 524 00:25:27,960 --> 00:25:30,800 Speaker 1: Yeah, because the people that desperate to ring in to 525 00:25:30,800 --> 00:25:33,400 Speaker 1: speak to Stephani, they must be They're apparently ringing off 526 00:25:33,440 --> 00:25:36,160 Speaker 1: the hook so much so that the line went down 527 00:25:36,240 --> 00:25:38,440 Speaker 1: and then the survey went down, So I mean. 528 00:25:38,359 --> 00:25:41,439 Speaker 2: Did you ring? Of course they didn't ring. I had 529 00:25:41,480 --> 00:25:43,040 Speaker 2: always jokes a lot. 530 00:25:42,840 --> 00:25:46,200 Speaker 6: Of listeners joke that you and Kate, just love Stefan Laura. 531 00:25:46,359 --> 00:25:47,359 Speaker 2: I am a kick girl. 532 00:25:47,400 --> 00:25:49,680 Speaker 1: So that's why when they said that they've got this announcement, 533 00:25:49,680 --> 00:25:50,680 Speaker 1: I think, he, oh my god. 534 00:25:50,520 --> 00:25:50,960 Speaker 2: What is it? 535 00:25:51,000 --> 00:25:54,080 Speaker 1: Because I really enjoy their app I really enjoy their community, 536 00:25:54,359 --> 00:25:57,480 Speaker 1: but I felt a bit let down by this announcement. However, 537 00:25:57,960 --> 00:26:00,000 Speaker 1: people who didn't feel let down with a Blue Tear 538 00:26:00,080 --> 00:26:03,080 Speaker 1: Brigade because they were out in force to congratulate and 539 00:26:03,240 --> 00:26:05,600 Speaker 1: hype up the girls. They blew up their comments section 540 00:26:05,760 --> 00:26:10,480 Speaker 1: congratulating them on this campaign. So Anna McAvoy said killed 541 00:26:10,520 --> 00:26:13,639 Speaker 1: it girls, while Sofi Dopha called it iconic and Sammy 542 00:26:13,720 --> 00:26:18,159 Speaker 1: Robinson wrote so good. However, it was a general public 543 00:26:18,200 --> 00:26:21,359 Speaker 1: who were very confused and underwhelmed by this campaign. So 544 00:26:21,440 --> 00:26:25,879 Speaker 1: we polled our Instagram community. Thirty four percent of our 545 00:26:26,040 --> 00:26:29,840 Speaker 1: listeners said it was underwhelming, forty four percent said they 546 00:26:29,880 --> 00:26:32,840 Speaker 1: still don't understand the campaign and what it was about, 547 00:26:33,080 --> 00:26:35,200 Speaker 1: and three percent said that they loved it and can't 548 00:26:35,200 --> 00:26:36,320 Speaker 1: wait to call up. 549 00:26:36,760 --> 00:26:37,679 Speaker 2: Well, that's the issue. 550 00:26:37,720 --> 00:26:41,880 Speaker 1: Sometimes when you overhype something that is going to be disappointment. Well, 551 00:26:41,920 --> 00:26:44,600 Speaker 1: the marketing campaign had good bones and I think it 552 00:26:44,840 --> 00:26:46,720 Speaker 1: was cleverly executed. 553 00:26:46,760 --> 00:26:48,760 Speaker 2: The way that they used Easter eggs. 554 00:26:48,480 --> 00:26:52,159 Speaker 1: And they built suspense and anticipation, but for me, it 555 00:26:52,320 --> 00:26:55,520 Speaker 1: essentially fell flat because it was an anti climax because 556 00:26:55,960 --> 00:26:58,639 Speaker 1: they didn't then release something that their whole community was 557 00:26:58,720 --> 00:26:59,600 Speaker 1: excited about. 558 00:27:00,240 --> 00:27:02,600 Speaker 6: Don't understand why they were so desperate to pump. 559 00:27:02,520 --> 00:27:03,680 Speaker 2: Up this quiz so much. 560 00:27:03,880 --> 00:27:07,560 Speaker 1: Yeah, My only thought is it must be because Polarates 561 00:27:07,920 --> 00:27:10,880 Speaker 1: is huge in popularity and there are so many women 562 00:27:10,920 --> 00:27:13,639 Speaker 1: who were joining Polarate studios and spending a ton of 563 00:27:13,680 --> 00:27:15,560 Speaker 1: money on it, And I wonder if it was a 564 00:27:15,600 --> 00:27:18,960 Speaker 1: way to remind their community that they also have Polartes 565 00:27:19,000 --> 00:27:22,520 Speaker 1: options which they can customize to you is twenty dollars 566 00:27:22,560 --> 00:27:25,760 Speaker 1: a month, not twenty dollars just for one Polarate session. Well, 567 00:27:25,800 --> 00:27:28,240 Speaker 1: if you think about it, a lot of people are 568 00:27:28,320 --> 00:27:31,639 Speaker 1: talking about this campaign, whether they're disappointed by it or not, 569 00:27:32,160 --> 00:27:33,800 Speaker 1: and it is going to prompt a lot of people 570 00:27:33,840 --> 00:27:36,199 Speaker 1: to find out, Oh, actually, kick does Pilarates I'm going 571 00:27:36,240 --> 00:27:36,760 Speaker 1: to sign up with? 572 00:27:36,880 --> 00:27:39,400 Speaker 2: Yeah, it does lead to some curiosity which will lead 573 00:27:39,440 --> 00:27:40,640 Speaker 2: you to then look into the app. 574 00:27:40,680 --> 00:27:43,080 Speaker 1: I just think that where it went wrong was that 575 00:27:43,160 --> 00:27:46,480 Speaker 1: the key messaging wasn't clear, because many users said that 576 00:27:46,520 --> 00:27:49,840 Speaker 1: they went away with not actually understanding what Kick was 577 00:27:49,840 --> 00:27:51,960 Speaker 1: promoting and what this concierge service was. 578 00:27:51,960 --> 00:27:52,800 Speaker 2: And I think that. 579 00:27:52,600 --> 00:27:56,600 Speaker 1: That is the difficulty when you're trying to promote something 580 00:27:56,680 --> 00:27:58,720 Speaker 1: that's a bit gimmicky. Obviously, they're not going to have 581 00:27:58,720 --> 00:28:00,840 Speaker 1: this concierge service around every day. It was a one 582 00:28:00,880 --> 00:28:03,520 Speaker 1: off thing. It's kind of like the Boy Who Cried Wolf, 583 00:28:03,520 --> 00:28:06,480 Speaker 1: because next time they try and pump something, people aren't 584 00:28:06,480 --> 00:28:08,399 Speaker 1: going to be invested in it because they feel like 585 00:28:08,440 --> 00:28:11,040 Speaker 1: they've been ripped off with this announcement. Yeah, and they're like, well, 586 00:28:11,040 --> 00:28:12,760 Speaker 1: it's just going to be another one of those things 587 00:28:12,800 --> 00:28:14,679 Speaker 1: where I'm let down and it's a non event. 588 00:28:15,160 --> 00:28:17,439 Speaker 2: Well, I think that's all we have time for today. 589 00:28:17,480 --> 00:28:20,680 Speaker 1: Thank you so much for listening to another episode of Outspoken. 590 00:28:21,040 --> 00:28:23,480 Speaker 1: If you have enjoyed it, could you please make sure 591 00:28:23,560 --> 00:28:27,560 Speaker 1: you leave us a five star review and also make 592 00:28:27,600 --> 00:28:31,639 Speaker 1: sure that you are subscribed on Spotify and also Apple Podcasts, 593 00:28:31,680 --> 00:28:33,640 Speaker 1: because it really does help us out and it means 594 00:28:33,640 --> 00:28:36,000 Speaker 1: that our episodes drop in your feed you don't have 595 00:28:36,040 --> 00:28:38,560 Speaker 1: to go searching for them, and don't forget to follow 596 00:28:38,640 --> 00:28:42,040 Speaker 1: Outspoken on Instagram and also on TikTok. 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