1
00:00:00,400 --> 00:00:04,560
Speaker 1: Jump Mission with Jones and Amanda Well. I read an

2
00:00:04,600 --> 00:00:07,840
Speaker 1: article last night in the Guardian newspaper as to why

3
00:00:07,880 --> 00:00:11,840
Speaker 1: we do it? Because everyone's saying people are idiots doing this,

4
00:00:11,920 --> 00:00:15,600
Speaker 1: but there's a psychology behind it. Behavioral scientists have written

5
00:00:15,680 --> 00:00:19,320
Speaker 1: this article, say the starting with why toilet paper because

6
00:00:19,360 --> 00:00:23,080
Speaker 1: it's seen as an essential product without any ready substitution

7
00:00:23,320 --> 00:00:25,720
Speaker 1: of ripping up the phone book and says, imagine if

8
00:00:25,720 --> 00:00:27,840
Speaker 1: the water utility told you they were cutting off water

9
00:00:27,880 --> 00:00:30,760
Speaker 1: in your neighborhood for an undetermined period, There'd be a

10
00:00:30,800 --> 00:00:33,360
Speaker 1: surge in water tank sales. People would be filling up buckets,

11
00:00:33,360 --> 00:00:36,040
Speaker 1: all that kind of stuff. Toilet paper is easily stockpiled,

12
00:00:36,080 --> 00:00:39,519
Speaker 1: It doesn't deteriorate. It's something you will eventually use. Buying

13
00:00:39,520 --> 00:00:42,360
Speaker 1: toilet paper is an action that people can take. Now.

14
00:00:42,760 --> 00:00:46,199
Speaker 1: The media, particularly social media, has made people feel helpless

15
00:00:46,240 --> 00:00:49,879
Speaker 1: about the imminent arrival of coronavirus. So the virus has

16
00:00:49,920 --> 00:00:53,320
Speaker 1: all the characteristics that make it scary, it's novel, it's invisible,

17
00:00:53,560 --> 00:00:57,800
Speaker 1: We have no control, were involuntarily exposed to the risk.

18
00:00:57,840 --> 00:01:01,880
Speaker 1: It makes us feel dread. We are personally vulnerable. So

19
00:01:02,680 --> 00:01:04,880
Speaker 1: while there is some guidance on what we can do

20
00:01:04,920 --> 00:01:08,040
Speaker 1: about washing our hands. The media constantly reminds us of

21
00:01:08,080 --> 00:01:11,800
Speaker 1: the relentless path that this disease is virus, is forging

22
00:01:11,840 --> 00:01:15,759
Speaker 1: towards us. So buying toilet paper, says say these behavioral

23
00:01:15,760 --> 00:01:18,920
Speaker 1: scientists alleviate some of the anxiety and helps us fill

24
00:01:18,920 --> 00:01:22,280
Speaker 1: that we're gaining control. But why we stop piling, That's

25
00:01:22,319 --> 00:01:25,399
Speaker 1: what they're saying. And well, looking at social media, seeing

26
00:01:25,440 --> 00:01:29,080
Speaker 1: image after image of empty shelves signals to us that

27
00:01:29,160 --> 00:01:32,920
Speaker 1: this is a very important issue. The supermarket shelf sends

28
00:01:32,920 --> 00:01:36,480
Speaker 1: its own signals. Toilet paper is bulky when you remove it.

29
00:01:36,560 --> 00:01:39,319
Speaker 1: When there's packs of twenty and they're removed, the shells

30
00:01:39,360 --> 00:01:43,319
Speaker 1: look empty, and this triggers perceptions of scarcity. We are

31
00:01:43,400 --> 00:01:48,320
Speaker 1: programmed to respond to images of scarcity. Humans are finally

32
00:01:48,360 --> 00:01:51,920
Speaker 1: attuned to mourishing. Also what everyone else is doing, even subconsciously,

33
00:01:52,360 --> 00:01:55,160
Speaker 1: most of us use what other people do as a

34
00:01:55,200 --> 00:01:58,720
Speaker 1: mental shortcut to decide what's appropriate behavior. If we're on shore,

35
00:01:59,080 --> 00:02:03,480
Speaker 1: so we see people stockpiling toilet paper, that's always seeing

36
00:02:03,480 --> 00:02:06,240
Speaker 1: at the moment on our news, social media, in the shops,

37
00:02:06,520 --> 00:02:09,680
Speaker 1: our natural reaction is to do the same. It's the

38
00:02:09,680 --> 00:02:14,320
Speaker 1: same principle of social proof when you judge risk. If

39
00:02:14,360 --> 00:02:16,400
Speaker 1: you hear an alarm go off, the first thing people

40
00:02:16,400 --> 00:02:17,920
Speaker 1: will do is look around to see what others are

41
00:02:17,919 --> 00:02:20,720
Speaker 1: doing to decide if we need to take it seriously.

42
00:02:21,080 --> 00:02:24,359
Speaker 1: And everyone then reacts as they see other people reacting. So,

43
00:02:24,560 --> 00:02:28,160
Speaker 1: with experts and governments telling us about pandemic preparedness, we

44
00:02:28,280 --> 00:02:31,320
Speaker 1: need to be prepared. There's a widespread message that this

45
00:02:31,400 --> 00:02:35,040
Speaker 1: health crisis is coming. We see scarcity, we see other

46
00:02:35,080 --> 00:02:38,760
Speaker 1: people panic buying. Is it any surprise this article says

47
00:02:38,800 --> 00:02:44,080
Speaker 1: that we start panic buying essentials. Even these behavioral researchers

48
00:02:44,120 --> 00:02:46,080
Speaker 1: who went to the shop to look at it bought

49
00:02:46,120 --> 00:02:50,560
Speaker 1: toilet paper. They said, stockpiling isn't needed, but we still

50
00:02:50,560 --> 00:02:53,360
Speaker 1: have the urge to do it. It's a primal animal

51
00:02:53,600 --> 00:02:56,800
Speaker 1: urge that we're being triggered in this way, and because

52
00:02:56,840 --> 00:02:59,680
Speaker 1: of social media and all of that, for the first time,

53
00:03:00,040 --> 00:03:03,760
Speaker 1: we're being triggered on this global scale. That's why we're

54
00:03:03,800 --> 00:03:05,560
Speaker 1: doing it. I know it's this Plenty of coconut water

55
00:03:05,600 --> 00:03:08,600
Speaker 1: is still available. I soak my feet. That's not running

56
00:03:08,600 --> 00:03:12,160
Speaker 1: out anytime soon. That's very interesting, isn't it. So don't

57
00:03:12,160 --> 00:03:13,840
Speaker 1: be hard on people if you see them do it

58
00:03:13,880 --> 00:03:17,520
Speaker 1: they're responding to their basic feelings. Look, just by one

59
00:03:17,600 --> 00:03:20,519
Speaker 1: pack thirty is enough. I looked at that thirty. I

60
00:03:20,560 --> 00:03:22,240
Speaker 1: don't think I've ever had that many rolls of toilet

61
00:03:22,280 --> 00:03:24,800
Speaker 1: paper in my house ever. Yeah, I know. Quilton loves

62
00:03:24,800 --> 00:03:30,240
Speaker 1: your capacious bump and voracious bump and Amanda's galation