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Speaker 1: In a world where social media criticism can make or

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Speaker 1: break a brand, how do you stay true to your

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Speaker 1: vision and maintain your mental toughness. Kayla its Cenis is

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Speaker 1: a fitness mogul with over sixteen million Instagram followers and

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Speaker 1: is the co founder of the wildly successful Sweat app.

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Speaker 1: But it hasn't been all smooth sailing for Kayla, and

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Speaker 1: she has received her fair share of criticism, both personally

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Speaker 1: and professionally. So how has Kayla learnt to silence the

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Speaker 1: noise of the critics and focus on what truly matters?

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Speaker 1: Welcome to How I Work, a show about habits, rituals,

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Speaker 1: and strategies for optimizing your day. I'm your host, doctor

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Speaker 1: Amantha Imber. On today's Quick Win episode, we go back

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Speaker 1: to an interview from the past and I pick out

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Speaker 1: a quick win that you can apply today. In today's show,

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Speaker 1: I speak with Kayla it Cenis about how she dealt

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Speaker 1: with backlash early on in her journey with the Sweat app.

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Speaker 1: When I've heard you talk in other interviews around just

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Speaker 1: how much you care so deeply for Sweat and what

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Speaker 1: you've created, and that's absolutely no surprise, Like it is

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Speaker 1: you You put everything into it, and I was hearing

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Speaker 1: you talk about how in the early days where you

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Speaker 1: started charging a subscription fee, which of course now is

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Speaker 1: really normal, that's a really common business model. When you

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Speaker 1: did it, it was really uncommon, and you've got some backlash,

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Speaker 1: And I was wondering, as a business owner, how do

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Speaker 1: you decide which battles to fight and which ones not

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Speaker 1: to when business is really personal for you?

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Speaker 2: It is really personal. What I've learned is stop catering

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Speaker 2: to the minority of people that are complaining about something

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Speaker 2: that they're never going to download, they're never going to research,

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Speaker 2: they're never going to understand. However, you are reacting to

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Speaker 2: these one percent of people instead of appreciating the ninety

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Speaker 2: nine percent of people who have got something positive to

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Speaker 2: say about this situation. So in the early days, when

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Speaker 2: you first start business, you see a thousand amazing comments,

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Speaker 2: You're amazing, you're the best, I love you, And then

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Speaker 2: you see one comment being like I heard you're a liar,

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Speaker 2: and you're like, wait what, I'm not a lie of

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Speaker 2: my life. Then you freak out and you're like what

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Speaker 2: did that? Why did that one person say that? Like

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Speaker 2: I'm definitely not, And it's like you're ignoring the amazing

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Speaker 2: people that support you, and you're catering to that one person.

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Speaker 2: So when the subscription came out and everyone lost their minds.

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Speaker 2: It wasn't everyone. It was maybe one hundred people. The

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Speaker 2: rest were like, oh my god, sweat is an app

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Speaker 2: incredible A hundred people like that's too expensive. I don't

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Speaker 2: want to do that. It's not worth it. I've never

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Speaker 2: paid that much in my life. And I'm like everyone,

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Speaker 2: I blank that everyone is freaking out. They weren't. So

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Speaker 2: if you're listening to this and you run a business,

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Speaker 2: do not cater to the minority. Listen to the majority

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Speaker 2: of people and what they want and what they appreciate,

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Speaker 2: because you'll make you feel so much better. And journal gratitude.

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Speaker 2: Journal write down you're grateful for those peop write down

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Speaker 2: the things that they say because it really matters. When

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Speaker 2: you read it in front of me, you're like, that's

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Speaker 2: actually beautiful.

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Speaker 1: What strategies have you used to be at peace that

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Speaker 1: there are going to be a small percentage of people

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Speaker 1: that you're just not going to win over and assume

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Speaker 1: the worst.

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Speaker 2: Yeah, I think it's really hard if you're starting out,

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Speaker 2: because if you know exactly who you are and you

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Speaker 2: have a certain set of morals that you stick to.

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Speaker 2: It's very hard when someone questions that because you know

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Speaker 2: you're not that person. But I think in the same sense,

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Speaker 2: if you know who you are and you have a

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Speaker 2: certain set of morals that you stick to, you know

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Speaker 2: you're not that person. Therefore, nothing that someone can say

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Speaker 2: that doesn't know you can affect you because they don't

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Speaker 2: know you, they don't know who you are. And I

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Speaker 2: think it's important having things that you love and your

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Speaker 2: non negotiables like for example, mine and my family and

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Speaker 2: spending time with my kids and spending time with my husband,

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Speaker 2: and I know that these people love me. So when

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Speaker 2: someone doesn't love me, then I don't know. I just

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Speaker 2: don't care, like I just don't care. And I think

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Speaker 2: it's really hard when you feel so alone and you

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Speaker 2: don't have things that you love and you don't have hobbies.

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Speaker 2: It's very easy to take someone else's opinion of you

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Speaker 2: and take that as gospel, and take that offense and

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Speaker 2: take that you know to heart, whereas on the flip side,

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Speaker 2: lots of love, let's care about what if someone else

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Speaker 2: thinks about you.

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Speaker 1: I love that Kayla, such great advice. I hope you

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Speaker 1: enjoyed today's Quick Win episode. If you would like to

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Speaker 1: hear the full chat with Kayla, you can find a

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Speaker 1: link to that in the show notes. If you're looking

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Speaker 1: for more tips to improve the way you work, can live.

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Speaker 1: I write a short weekly newsletter that contains tactics I've

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Speaker 1: discovered that have helped me personally. You can sign up

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Speaker 1: for that at Amantha dot com. That's Amantha dot com.

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Speaker 1: If you like today's show, make sure you hit follow

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Speaker 1: on your podcast app to be alerted when new episodes drop.

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Speaker 1: How I Work was recorded on the traditional land of

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Speaker 1: the Warrangery people, part of the Cool and Nation. A

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Speaker 1: big thank you to my editor Rowena Murray and Martin

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Speaker 1: Nimber for doing the sound mix.