1 00:00:00,680 --> 00:00:04,880 Speaker 1: Hello, my name's Santasha Nabananga Bamblet. I'm a proud yor 2 00:00:04,960 --> 00:00:08,639 Speaker 1: the Order KERNI Whoalbury and a waddery woman. And before 3 00:00:08,680 --> 00:00:11,160 Speaker 1: we get started on She's on the Money podcast, I 4 00:00:11,160 --> 00:00:14,319 Speaker 1: would like to acknowledge the traditional custodians of the land 5 00:00:14,400 --> 00:00:17,680 Speaker 1: of which this podcast is recorded on a wondery country, 6 00:00:18,120 --> 00:00:22,240 Speaker 1: acknowledging the elders, the ancestors and the next generation coming 7 00:00:22,320 --> 00:00:26,960 Speaker 1: through as this podcast is about connecting, empowering, knowledge sharing 8 00:00:27,080 --> 00:00:30,120 Speaker 1: and the storytelling of you to make a difference for 9 00:00:30,240 --> 00:00:34,200 Speaker 1: today and lasting impact for tomorrow. Let's get into it. 10 00:00:34,360 --> 00:00:53,640 Speaker 2: She's on the Money. She's on the Money. 11 00:00:57,200 --> 00:01:00,600 Speaker 3: Hello, and welcome to She's on the Money podcast that 12 00:01:00,640 --> 00:01:03,280 Speaker 3: helps you make smart money moves, just like Taylor Swift, 13 00:01:03,360 --> 00:01:06,320 Speaker 3: whose net worth has just been updated to one point 14 00:01:06,400 --> 00:01:10,559 Speaker 3: six billion dollars. If you didn't know already, my name 15 00:01:10,640 --> 00:01:13,679 Speaker 3: is Victoria Devine. I am a retired financial advisor. I 16 00:01:13,720 --> 00:01:17,560 Speaker 3: am scarily a best selling author, and yes, I am 17 00:01:17,720 --> 00:01:21,279 Speaker 3: a certified swifty. I mean I did go to Taylor 18 00:01:21,319 --> 00:01:24,520 Speaker 3: Swift's concert here in Melbourne at thirty nine weeks pregnant, 19 00:01:24,520 --> 00:01:28,200 Speaker 3: and I regret nothing. I was lucky enough to be 20 00:01:28,319 --> 00:01:31,000 Speaker 3: at her era's tour, and yes, my friend, it was 21 00:01:31,040 --> 00:01:33,600 Speaker 3: as good as you think it was. But while I 22 00:01:33,680 --> 00:01:36,520 Speaker 3: was screaming along to literally all of her songs, Taylor 23 00:01:36,600 --> 00:01:39,759 Speaker 3: was quietly making financial moves that got her on the 24 00:01:39,800 --> 00:01:42,880 Speaker 3: Forbes Billionaire List. If that's not a flex, I don't 25 00:01:42,920 --> 00:01:45,360 Speaker 3: know what it is. So today, my friend, we are 26 00:01:45,400 --> 00:01:48,920 Speaker 3: marrying my two favorite topics, Taylor Swift and money together, 27 00:01:49,040 --> 00:01:51,960 Speaker 3: and we are deep diving into some of those clever 28 00:01:52,040 --> 00:01:55,000 Speaker 3: money moves and breaking down how you can maybe take 29 00:01:55,040 --> 00:01:58,920 Speaker 3: a page out of miss Taylor Swift's billionaire playbook, even 30 00:01:58,960 --> 00:02:02,640 Speaker 3: if your bank account isn't quite there yet neither, So 31 00:02:02,960 --> 00:02:04,960 Speaker 3: stick around and we're going to talk about how you're 32 00:02:05,000 --> 00:02:09,480 Speaker 3: going to level up your finances Swift style. So before 33 00:02:09,520 --> 00:02:11,920 Speaker 3: we dive deep into the lessons, I just want to 34 00:02:11,960 --> 00:02:16,399 Speaker 3: take a moment to appreciate how massive Taylor Swift's financial 35 00:02:16,440 --> 00:02:19,480 Speaker 3: success is, so beyond her music career, which I think 36 00:02:19,480 --> 00:02:22,600 Speaker 3: we can all agree is epic, beyond whether you are 37 00:02:22,760 --> 00:02:25,360 Speaker 3: or are not a Swifty I kind of don't care. 38 00:02:25,440 --> 00:02:27,160 Speaker 3: I think we can all agree that she is a 39 00:02:27,160 --> 00:02:33,040 Speaker 3: financial mastermind. And after officially joining the Forbes Billionaire Club 40 00:02:33,120 --> 00:02:35,080 Speaker 3: in twenty twenty three. I didn't even know there was 41 00:02:35,120 --> 00:02:37,320 Speaker 3: such club until she was on it, and then I 42 00:02:37,360 --> 00:02:40,600 Speaker 3: knew about it. They've just updated her net worth to 43 00:02:40,680 --> 00:02:43,560 Speaker 3: be a jaw dropping one point six billion dollars as 44 00:02:43,560 --> 00:02:46,760 Speaker 3: of this month thanks to her eras tour which get 45 00:02:46,800 --> 00:02:49,960 Speaker 3: this is, brought in over five hundred million dollars, re 46 00:02:49,960 --> 00:02:53,760 Speaker 3: recording her albums and making some savvy real estate investments. 47 00:02:54,000 --> 00:02:57,200 Speaker 3: Taylor's actually proven that she's not just a musical icon, 48 00:02:57,400 --> 00:03:00,960 Speaker 3: She's actually a financial powerhouse. And I wish she'd talk 49 00:03:01,000 --> 00:03:03,320 Speaker 3: about it more. So if anyone could just call Taylor 50 00:03:03,440 --> 00:03:05,600 Speaker 3: up and get her on money diaries, that would be 51 00:03:05,600 --> 00:03:08,960 Speaker 3: a lead. But who doesn't want to take a page 52 00:03:09,000 --> 00:03:12,280 Speaker 3: from that playbook? So let's talk about some lessons she 53 00:03:12,560 --> 00:03:16,320 Speaker 3: has taught us without actually vocalizing them. The first is 54 00:03:16,680 --> 00:03:20,359 Speaker 3: she has a really diverse income stream, so Taylor doesn't 55 00:03:20,360 --> 00:03:23,680 Speaker 3: actually just rely on recording a song and putting it 56 00:03:23,720 --> 00:03:26,960 Speaker 3: out there. She actually has a whole heap of income streams. 57 00:03:26,960 --> 00:03:29,839 Speaker 3: So she's got her tours, she actually has her hand 58 00:03:29,880 --> 00:03:33,200 Speaker 3: in everything from merchandise to real estate, which I think 59 00:03:33,280 --> 00:03:35,640 Speaker 3: is really important and we can learn from that because 60 00:03:35,680 --> 00:03:39,840 Speaker 3: it is so important to diversify our income streams. Arguably 61 00:03:39,880 --> 00:03:42,360 Speaker 3: it's essential. It's about making sure that you don't have 62 00:03:42,400 --> 00:03:44,760 Speaker 3: all your eggs in one basket. So we talk about 63 00:03:44,760 --> 00:03:47,280 Speaker 3: this in the community all the time, like can you 64 00:03:47,640 --> 00:03:50,320 Speaker 3: organize a side hustle, could you sell some extra stuff? 65 00:03:50,360 --> 00:03:53,320 Speaker 3: Could you start investing? And when you are investing, making 66 00:03:53,360 --> 00:03:56,240 Speaker 3: sure you're not just picking one asset because if like 67 00:03:56,320 --> 00:03:59,320 Speaker 3: let's say Taylor couldn't sing and she just purchased property, 68 00:03:59,640 --> 00:04:02,520 Speaker 3: what if property market was down, she wouldn't have another 69 00:04:02,600 --> 00:04:05,880 Speaker 3: income stream to prop that up. And I mean, I 70 00:04:05,920 --> 00:04:09,320 Speaker 3: am hoping that the sun shines forever on Taylor Swift, 71 00:04:09,440 --> 00:04:11,920 Speaker 3: but right now she's making hey, while the sun is shining, 72 00:04:12,000 --> 00:04:15,120 Speaker 3: right she is obviously going ham on the tours while 73 00:04:15,160 --> 00:04:17,960 Speaker 3: she is at the peak of her popularity, but she's 74 00:04:18,040 --> 00:04:20,520 Speaker 3: also making sure that she's got a heap of merchandise 75 00:04:20,600 --> 00:04:23,719 Speaker 3: going out and other places that you can funnel money. 76 00:04:24,240 --> 00:04:26,800 Speaker 3: Not only that, but she's dabbling in brand partnerships, which 77 00:04:26,839 --> 00:04:30,279 Speaker 3: I think is low key genius. Back to property though, 78 00:04:30,560 --> 00:04:33,159 Speaker 3: as you guys maybe or don't know, like I don't know, 79 00:04:33,200 --> 00:04:35,919 Speaker 3: maybe I am creepy level of swift Y fan, But 80 00:04:36,240 --> 00:04:38,800 Speaker 3: Taylor owns property in the UK and she also owns 81 00:04:38,800 --> 00:04:42,040 Speaker 3: it in the US, and she has an estimated eighty 82 00:04:42,080 --> 00:04:45,400 Speaker 3: million dollars worth of her money in real estate investments, 83 00:04:45,440 --> 00:04:48,800 Speaker 3: which I think is absolutely insane. And back to brand partnerships, 84 00:04:48,920 --> 00:04:52,520 Speaker 3: She's not just doing little influencer Instagram posts, which obviously 85 00:04:52,560 --> 00:04:55,839 Speaker 3: we wouldn't expect from Taylor anyway, but she's partnering with 86 00:04:56,000 --> 00:04:58,520 Speaker 3: key brands that I would say are really aligned to 87 00:04:58,600 --> 00:05:02,159 Speaker 3: her target demographic, which is it's very smart, like Diet Coke, 88 00:05:02,279 --> 00:05:04,680 Speaker 3: who doesn't love a crispy Diet Coke, who hasn't got 89 00:05:04,760 --> 00:05:07,479 Speaker 3: an Apple iPhone in the hands, And she's working with 90 00:05:07,600 --> 00:05:11,040 Speaker 3: kids as well, and those have significantly contributed to her wealth. 91 00:05:11,760 --> 00:05:13,840 Speaker 3: So that, I guess, is all I want to talk 92 00:05:13,880 --> 00:05:16,760 Speaker 3: about when it comes to diversification. If we take anything 93 00:05:16,800 --> 00:05:21,080 Speaker 3: from Taylor, it is that diversification is key. The next 94 00:05:21,200 --> 00:05:24,760 Speaker 3: is taking control of your narrative and in particular, your 95 00:05:24,800 --> 00:05:29,560 Speaker 3: financial narrative. So let's be honest, I think we would 96 00:05:29,600 --> 00:05:31,719 Speaker 3: be all living under a rock if we didn't know 97 00:05:31,760 --> 00:05:34,520 Speaker 3: that Taylor Swift has re recorded all of her albums 98 00:05:34,680 --> 00:05:38,000 Speaker 3: like I Am waiting on baited breath for the next 99 00:05:38,000 --> 00:05:41,520 Speaker 3: one to drop, and Taylor has taken absolute control of 100 00:05:41,520 --> 00:05:44,560 Speaker 3: her story by choosing to re record her albums, which 101 00:05:44,560 --> 00:05:47,480 Speaker 3: she definitely didn't have to do, and refusing to let 102 00:05:47,520 --> 00:05:50,560 Speaker 3: business deals define her. And I think that that is 103 00:05:51,040 --> 00:05:54,600 Speaker 3: honestly so inspiring. Like she's been through some pretty hard 104 00:05:54,640 --> 00:05:57,280 Speaker 3: times which for a lot of people would just push 105 00:05:57,360 --> 00:06:00,160 Speaker 3: them completely off the cliff and she would go absolutely not, 106 00:06:00,320 --> 00:06:02,400 Speaker 3: like I don't want to do this anymore, like it 107 00:06:02,480 --> 00:06:04,599 Speaker 3: is what it is, like, maybe this isn't for me, 108 00:06:05,279 --> 00:06:08,599 Speaker 3: But she has taken ownership of her finances by creating 109 00:06:08,760 --> 00:06:11,320 Speaker 3: I would say, some pretty clear goals, creating a plan, 110 00:06:11,440 --> 00:06:14,200 Speaker 3: sticking to it, and implementing it. I think it's so 111 00:06:14,360 --> 00:06:16,480 Speaker 3: important that if you've got a vision and it's not 112 00:06:16,520 --> 00:06:18,960 Speaker 3: going where you want it to go, you can change that. 113 00:06:19,120 --> 00:06:22,280 Speaker 3: And I mean, she has based a number of significant challenges, 114 00:06:22,440 --> 00:06:24,799 Speaker 3: but I don't think anyone would say that she backed 115 00:06:24,880 --> 00:06:27,600 Speaker 3: down from them. It is so important that even when 116 00:06:27,680 --> 00:06:30,320 Speaker 3: challenges pop up, if you have a clear vision and 117 00:06:30,360 --> 00:06:33,840 Speaker 3: you have clear goals, we're still going towards them. So 118 00:06:33,880 --> 00:06:35,760 Speaker 3: you're probably up with the gospel if you're not up 119 00:06:35,760 --> 00:06:37,880 Speaker 3: with the goss. Taylor had to re record her first 120 00:06:37,920 --> 00:06:40,960 Speaker 3: six albums after the rights to her original masters were 121 00:06:41,080 --> 00:06:44,760 Speaker 3: sold or stolen, but like, that's alleged, right, and this 122 00:06:44,880 --> 00:06:48,840 Speaker 3: actually allowed her to regain complete control and ownership of 123 00:06:48,839 --> 00:06:51,560 Speaker 3: her music. So she's used the original names right. So 124 00:06:51,600 --> 00:06:55,240 Speaker 3: her album Red is now read but Taylor's version has 125 00:06:55,279 --> 00:06:59,159 Speaker 3: sold six hundred and five thousand album equivalent units in 126 00:06:59,200 --> 00:07:02,240 Speaker 3: its first week. In its first week, Fearless, Taylor's version 127 00:07:02,360 --> 00:07:06,880 Speaker 3: sold two hundred and ninety one thousand aeus, which actually 128 00:07:06,960 --> 00:07:10,200 Speaker 3: far outperforms the original. Talk about the community getting behind her, 129 00:07:10,240 --> 00:07:13,480 Speaker 3: and then her re records have received immense support right 130 00:07:13,520 --> 00:07:17,280 Speaker 3: from me, from fans, and from platforms like iHeartRadio who 131 00:07:17,400 --> 00:07:20,600 Speaker 3: are committed to only playing the re recorded versions. I 132 00:07:20,600 --> 00:07:23,280 Speaker 3: think that's such a slay anyway, moving on, I have 133 00:07:23,320 --> 00:07:25,720 Speaker 3: another lesson written down, and it is that she is 134 00:07:25,760 --> 00:07:28,720 Speaker 3: great at adapting and evolving. I don't know about you, 135 00:07:28,800 --> 00:07:31,560 Speaker 3: but I became a massive Taylor Swift in her country era. 136 00:07:32,080 --> 00:07:34,440 Speaker 3: I thought that I was going to be also a 137 00:07:34,440 --> 00:07:36,920 Speaker 3: country singer. Can I sing? Absolutely not? But that is 138 00:07:36,960 --> 00:07:39,600 Speaker 3: all I belt it out in my sixteen year old bedroom. 139 00:07:40,080 --> 00:07:43,720 Speaker 3: And her career is, I guess, a masterclass in adaptation 140 00:07:43,840 --> 00:07:47,200 Speaker 3: and evolution. So each of her ears has represented I 141 00:07:47,240 --> 00:07:51,920 Speaker 3: guess a very distinct reinvention from country singer that I 142 00:07:52,000 --> 00:07:54,760 Speaker 3: knew and loved when I was young to essentially being 143 00:07:54,840 --> 00:07:57,760 Speaker 3: the biggest pop star in the entire world. And maybe 144 00:07:57,760 --> 00:07:59,920 Speaker 3: I'm clutching at straws here, but I think that we 145 00:08:00,120 --> 00:08:04,119 Speaker 3: could compare this to how financial goals can change over time, 146 00:08:04,320 --> 00:08:07,560 Speaker 3: and the need to adapt is going to change as 147 00:08:07,600 --> 00:08:11,600 Speaker 3: we grow, as we become interested in different things. So, 148 00:08:11,680 --> 00:08:14,800 Speaker 3: for example, eighteen year old Victoria had no interest in 149 00:08:14,840 --> 00:08:17,560 Speaker 3: starting a family or moving in with a boy, or 150 00:08:17,640 --> 00:08:20,960 Speaker 3: saving or investing, but now I do. Let's look at this. 151 00:08:21,120 --> 00:08:24,200 Speaker 3: Her reputation era in particular, I would say marked a 152 00:08:24,280 --> 00:08:28,640 Speaker 3: stupidly bold shift, leaning into like darker, moodier, edgier images 153 00:08:28,680 --> 00:08:31,640 Speaker 3: with themes of defiance and self empowerment, which I was 154 00:08:31,680 --> 00:08:35,040 Speaker 3: obsessed with, like the snake symbolism. You would not have 155 00:08:35,120 --> 00:08:38,440 Speaker 3: caught me embracing that. But Taylor turned to all the 156 00:08:38,520 --> 00:08:42,040 Speaker 3: criticism that she got from that into I guess, a 157 00:08:42,080 --> 00:08:46,400 Speaker 3: badge of resilience and honor, and by consistently reinventing herself 158 00:08:46,440 --> 00:08:49,880 Speaker 3: and refreshing who she wants to be, Like the shift 159 00:08:49,920 --> 00:08:52,600 Speaker 3: to I guess more pastal colors in her lover era, 160 00:08:52,720 --> 00:08:55,559 Speaker 3: She's really kept her brand fresh, relevant and ever evolving. 161 00:08:55,600 --> 00:08:57,880 Speaker 3: And I mean that when my team and I went 162 00:08:57,920 --> 00:09:00,600 Speaker 3: to the Errors tour, Oh the out and it's on 163 00:09:00,840 --> 00:09:04,400 Speaker 3: point and so diverse. All right, I feel like I've 164 00:09:04,440 --> 00:09:08,120 Speaker 3: covered some relatively serious ground, also not serious ground, but 165 00:09:08,160 --> 00:09:10,080 Speaker 3: there's still more to come. So after the break, we 166 00:09:10,160 --> 00:09:12,319 Speaker 3: are going to be diving into how you can actually 167 00:09:12,400 --> 00:09:15,199 Speaker 3: negotiate like a billionaire in the making. So my friends, 168 00:09:15,480 --> 00:09:22,600 Speaker 3: stick around, welcome back. Now we've covered what I'd say 169 00:09:22,640 --> 00:09:25,800 Speaker 3: is adapting your money strategy, like Taylor, Let's now talk 170 00:09:25,800 --> 00:09:28,360 Speaker 3: about something that I think she's mastered, and that is 171 00:09:28,559 --> 00:09:33,200 Speaker 3: knowing her worth. Like, oh, my gosh, negotiate your worth 172 00:09:33,320 --> 00:09:35,520 Speaker 3: is the next lesson or the fourth lesson I want 173 00:09:35,559 --> 00:09:38,320 Speaker 3: to talk about. And do you remember back in twenty 174 00:09:38,400 --> 00:09:43,240 Speaker 3: fourteen when she took on Spotify, Taylor literally pulled all 175 00:09:43,240 --> 00:09:47,400 Speaker 3: her music from Spotify and protested because the platform was 176 00:09:47,600 --> 00:09:52,520 Speaker 3: paying artists really low compensation Iconic. She did return in 177 00:09:52,559 --> 00:09:56,559 Speaker 3: twenty seventeen after negotiating better terms, but it took her 178 00:09:56,640 --> 00:09:59,199 Speaker 3: pulling all of her music off to actually be able 179 00:09:59,240 --> 00:10:02,000 Speaker 3: to negotiate that those better terms, and this decision actually 180 00:10:02,040 --> 00:10:05,840 Speaker 3: set a precedent for artists advocating for fairst dreaming compensation, 181 00:10:06,440 --> 00:10:10,960 Speaker 3: isn't that cool? Her advocacy for herself was also publicly 182 00:10:11,000 --> 00:10:14,600 Speaker 3: advocating for others. And I think the importance here is 183 00:10:14,640 --> 00:10:17,240 Speaker 3: that negotiating for a raise or a better deal and 184 00:10:17,240 --> 00:10:21,640 Speaker 3: alone or even with service providers not that deep. What's 185 00:10:21,640 --> 00:10:24,240 Speaker 3: the worst thing? They can say no? And we can 186 00:10:24,280 --> 00:10:26,640 Speaker 3: make Like Taylor, if it's not working for you, you can leave, 187 00:10:26,840 --> 00:10:30,040 Speaker 3: you can find someone better, You can do better for yourself. 188 00:10:30,080 --> 00:10:33,959 Speaker 3: And I think that advocating for yourself is just so necessary. 189 00:10:34,000 --> 00:10:35,720 Speaker 3: And I think there seems to be this hang up 190 00:10:35,920 --> 00:10:38,480 Speaker 3: that advocating for yourself makes you greedy, when that's not 191 00:10:38,559 --> 00:10:41,880 Speaker 3: the case at all. Advocating for yourself brings you higher, 192 00:10:42,240 --> 00:10:44,839 Speaker 3: and the higher you get, the higher others get. A 193 00:10:44,960 --> 00:10:48,240 Speaker 3: rising tide. My friend lifts all ships. The next thing 194 00:10:48,280 --> 00:10:51,280 Speaker 3: I want to talk about is leveraging your personal brand 195 00:10:51,520 --> 00:10:54,760 Speaker 3: or she is perfect when we talk about this, like 196 00:10:54,920 --> 00:10:58,840 Speaker 3: Taylor's financial success is honestly, it's not just about her music, 197 00:10:58,920 --> 00:11:02,640 Speaker 3: It's about her personal brand as a whole. She's crafted 198 00:11:02,640 --> 00:11:07,360 Speaker 3: this perfectly curated public persona that evolves with each era 199 00:11:07,520 --> 00:11:09,880 Speaker 3: she goes through. So back to what I was talking about, 200 00:11:09,880 --> 00:11:14,720 Speaker 3: before from I Guess this Country Innocent Sweetheart to being 201 00:11:14,760 --> 00:11:18,240 Speaker 3: the biggest pop icon in the entire world. And building 202 00:11:18,360 --> 00:11:23,680 Speaker 3: personal brand can open doors to additional income opportunities and recognition. So, 203 00:11:23,720 --> 00:11:27,360 Speaker 3: whether it's in your career, at work as a side hustle, 204 00:11:27,520 --> 00:11:30,679 Speaker 3: or maybe your online presence, why don't you leverage who 205 00:11:30,760 --> 00:11:33,000 Speaker 3: you are and what you stand for because it can 206 00:11:33,080 --> 00:11:37,640 Speaker 3: actually create long term financial success. Whether it's in the background. 207 00:11:37,679 --> 00:11:39,640 Speaker 3: You don't even have to have social media for this, right, 208 00:11:39,720 --> 00:11:43,880 Speaker 3: but you could be building personal relationships through your professional community. 209 00:11:43,960 --> 00:11:46,400 Speaker 3: You could be showing up at events, you could be 210 00:11:46,440 --> 00:11:49,880 Speaker 3: engaging in conversations and be open to collaboration. And I 211 00:11:49,920 --> 00:11:53,080 Speaker 3: think that that is a really big point. Like it's 212 00:11:53,120 --> 00:11:57,440 Speaker 3: also about really backing yourself, and Taylor does that really well. Now, 213 00:11:57,520 --> 00:12:01,160 Speaker 3: the next lesson that I have dotted down is planned 214 00:12:01,160 --> 00:12:03,120 Speaker 3: for the long game. I mean, she's played it in 215 00:12:03,240 --> 00:12:06,880 Speaker 3: every aspect. She'sn't just thinking about next year. She's making 216 00:12:06,920 --> 00:12:11,200 Speaker 3: decisions that are gonna benefit her for literal decades. And 217 00:12:11,240 --> 00:12:13,080 Speaker 3: I mean she I don't know if you guys have 218 00:12:13,120 --> 00:12:16,360 Speaker 3: seen the videos of her on TikTok where people have asked, well, 219 00:12:16,360 --> 00:12:19,040 Speaker 3: how did you actually train for the errors tour because 220 00:12:19,080 --> 00:12:22,320 Speaker 3: she sings like she full pelts out for three hours, 221 00:12:22,320 --> 00:12:25,560 Speaker 3: Like it's actually insane. How she manages to dance and 222 00:12:25,600 --> 00:12:29,080 Speaker 3: sing and not lip sync, like it actually blows my mind. 223 00:12:29,640 --> 00:12:32,360 Speaker 3: But she is the mastermind of thinking long term. I 224 00:12:32,360 --> 00:12:34,240 Speaker 3: don't know if you've seen those videos, but like she 225 00:12:34,360 --> 00:12:38,640 Speaker 3: literally stood and ran a marathon on a treadmill while singing. 226 00:12:38,760 --> 00:12:40,440 Speaker 3: That's how she did it. And I mean, I'm not 227 00:12:40,480 --> 00:12:42,360 Speaker 3: that committed, so I'm not planning on doing that. But 228 00:12:42,640 --> 00:12:45,679 Speaker 3: she is literally a master of thinking long term. Her 229 00:12:45,720 --> 00:12:48,959 Speaker 3: decision to re record all of her albums and then 230 00:12:49,000 --> 00:12:52,240 Speaker 3: regain control over her music rights showed that she not 231 00:12:52,320 --> 00:12:55,440 Speaker 3: only has commitment to herself and who she is and 232 00:12:55,559 --> 00:12:58,040 Speaker 3: wanting to show them where to shove it, but also 233 00:12:58,080 --> 00:13:00,880 Speaker 3: her future earnings and the ownership of her music. And 234 00:13:00,920 --> 00:13:04,679 Speaker 3: beyond her music, she invests in other places like real estate, 235 00:13:04,880 --> 00:13:08,400 Speaker 3: and she's been strategically planning her career moves to ensure 236 00:13:08,559 --> 00:13:12,440 Speaker 3: sustained financial growth and stability. She's an actual icon I mean, 237 00:13:12,480 --> 00:13:14,600 Speaker 3: I feel like I could get heaps of you investing 238 00:13:14,760 --> 00:13:16,840 Speaker 3: just by sharing that she has a share portfolio and 239 00:13:16,840 --> 00:13:20,360 Speaker 3: a financial advisor like iconic behavior. Let's be honest. I 240 00:13:20,400 --> 00:13:24,079 Speaker 3: think the importance here is that Taylor clearly gets it. 241 00:13:24,120 --> 00:13:28,160 Speaker 3: She's benefiting from compound growth, not only in her career, 242 00:13:28,480 --> 00:13:30,960 Speaker 3: where you know, small things are starting to add up, 243 00:13:31,000 --> 00:13:33,880 Speaker 3: those decisions are starting to pay dividends, but also her 244 00:13:33,920 --> 00:13:37,560 Speaker 3: financial decisions, her share portfolio, her property portfolio. She's just 245 00:13:37,640 --> 00:13:39,600 Speaker 3: smart at it. We can do that too, It is 246 00:13:39,640 --> 00:13:42,679 Speaker 3: not that hard. The next lesson I've got for you 247 00:13:42,760 --> 00:13:44,320 Speaker 3: is a really big one, and it's one that I 248 00:13:44,360 --> 00:13:47,640 Speaker 3: have historically struggled with as well, And it's no when 249 00:13:47,720 --> 00:13:53,240 Speaker 3: to walk away. So obviously, when Taylor decided to tell 250 00:13:53,280 --> 00:13:57,240 Speaker 3: her previous record label, Big Machine Records, to get stuffed, 251 00:13:57,280 --> 00:14:01,520 Speaker 3: and she decided to sign with Republic Records, she negotiated 252 00:14:01,720 --> 00:14:06,040 Speaker 3: full ownership of her future masters. So like her hystorical 253 00:14:06,120 --> 00:14:08,280 Speaker 3: label meant that she didn't own that, but when she 254 00:14:08,400 --> 00:14:11,760 Speaker 3: signed with Republic Records, she made sure that if she 255 00:14:11,920 --> 00:14:14,559 Speaker 3: was to ever leave again, this wouldn't be an issue. 256 00:14:14,600 --> 00:14:17,920 Speaker 3: And this actually allowed her to completely rebuild her career 257 00:14:18,120 --> 00:14:22,560 Speaker 3: on her own terms and increased her earning potential significantly. 258 00:14:23,360 --> 00:14:25,800 Speaker 3: So I think it's really important to know when to 259 00:14:25,840 --> 00:14:28,040 Speaker 3: pull the pin, like you can walk away from a 260 00:14:28,080 --> 00:14:30,240 Speaker 3: bad investment, you can walk away from a bad job, 261 00:14:30,320 --> 00:14:32,400 Speaker 3: or a bad boyfriend, or a situation that is no 262 00:14:32,480 --> 00:14:36,440 Speaker 3: longer serving you. I think it's important that if you're thinking, 263 00:14:36,440 --> 00:14:38,560 Speaker 3: maybe I need to start fresh, but ah Vi, I've 264 00:14:38,560 --> 00:14:41,000 Speaker 3: invested like seven years in this job. I don't want 265 00:14:41,000 --> 00:14:42,440 Speaker 3: to walk away from it now I might get a 266 00:14:42,480 --> 00:14:45,720 Speaker 3: promotion like that can be a really hard decision to make. 267 00:14:46,120 --> 00:14:49,520 Speaker 3: But if Taylor has taught us anything, it's you need 268 00:14:49,520 --> 00:14:52,080 Speaker 3: to own your own narrative. So why not just rewrite 269 00:14:52,120 --> 00:14:55,880 Speaker 3: your financial era or your next era here, just like 270 00:14:55,960 --> 00:14:59,480 Speaker 3: her journey from literally being a country singer icon, like 271 00:14:59,560 --> 00:15:01,560 Speaker 3: no one I would have guessed at that point, she 272 00:15:01,600 --> 00:15:05,360 Speaker 3: would become the world's biggest pop star, you can actually 273 00:15:05,480 --> 00:15:09,240 Speaker 3: choose to evolve your finances and your choices. If your 274 00:15:09,320 --> 00:15:13,000 Speaker 3: values are currently at odds with your beliefs, that can change. 275 00:15:13,400 --> 00:15:17,080 Speaker 3: Maybe it's time that you negotiate that raise, or start investing, 276 00:15:17,280 --> 00:15:20,040 Speaker 3: or start diversifying your income stream, whatever it is. I 277 00:15:20,040 --> 00:15:22,760 Speaker 3: think we should just make it big. So this weekend, 278 00:15:23,120 --> 00:15:25,600 Speaker 3: obviously I want you to listen to some Taylor Swift, 279 00:15:25,600 --> 00:15:28,480 Speaker 3: but I want you to also channel you inner Taylor mate. 280 00:15:28,520 --> 00:15:30,720 Speaker 3: If she can re record all of her albums, and 281 00:15:30,800 --> 00:15:34,080 Speaker 3: take back control. You can absolutely own your financial future. 282 00:15:34,280 --> 00:15:37,120 Speaker 3: And while you're at it, my friend, don't forget to 283 00:15:37,120 --> 00:15:40,160 Speaker 3: subscribe because, like Taylor, I would say that we have 284 00:15:40,200 --> 00:15:42,040 Speaker 3: plenty of hits to still come. And I mean, if 285 00:15:42,040 --> 00:15:45,000 Speaker 3: Taylor knew about this podcast, obviously should be subscribed, So like, 286 00:15:45,080 --> 00:15:48,000 Speaker 3: get ahead of the curve. I'm off to enjoy the weekend. 287 00:15:48,320 --> 00:15:51,080 Speaker 3: I literally am going to put on my eras to 288 00:15:51,160 --> 00:15:54,880 Speaker 3: a concert playlist on Spotify. Thank you for negotiating yourself 289 00:15:54,920 --> 00:15:56,760 Speaker 3: back there, Taylor. I'm going to be dancing in my 290 00:15:56,840 --> 00:15:59,080 Speaker 3: living room and I will see you on Monday for 291 00:15:59,120 --> 00:16:00,200 Speaker 3: another money. 292 00:16:06,160 --> 00:16:08,720 Speaker 4: The advice shared on She's on the Money is general 293 00:16:08,800 --> 00:16:12,000 Speaker 4: in nature and does not consider your individual circumstances. 294 00:16:12,360 --> 00:16:15,760 Speaker 3: She's on the Money exists purely for educational purposes and 295 00:16:15,800 --> 00:16:18,240 Speaker 3: should not be relied upon to make an investment or 296 00:16:18,320 --> 00:16:21,920 Speaker 3: financial decision. If you do choose to buy a financial product, 297 00:16:22,000 --> 00:16:25,840 Speaker 3: read the PDS TMD and obtain appropriate financial advice. 298 00:16:25,560 --> 00:16:29,160 Speaker 4: Tailored towards your needs. Victoria Divine and She's on the 299 00:16:29,200 --> 00:16:34,119 Speaker 4: Money are authorized representatives of Money. Sheper Pty Ltd ABN 300 00:16:34,280 --> 00:16:37,440 Speaker 4: three two one six four nine two seven seven zero 301 00:16:37,560 --> 00:16:41,720 Speaker 4: eight AFSL four five one two eight nine,