Speaker 1: Hello, my name's Santasha Nabananga Bamblet. I'm a proud yr
Speaker 1: the Order Kerni Whoalbury and a waddery woman. And before
Speaker 1: we get started on She's on the Money podcast, I
Speaker 1: would like to acknowledge the traditional custodians of the land
Speaker 1: of which this podcast is recorded on a wondery country,
Speaker 1: acknowledging the elders, the ancestors and the next generation coming
Speaker 1: through as this podcast is about connecting, empowering, knowledge sharing
Speaker 1: and the storytelling of you to make a difference for
Speaker 1: today and lasting impact for tomorrow.
Speaker 2: Let's get into it.
Speaker 3: She's on the Money, She's on the Money.
Speaker 2: Hello, and welcome to She's on Them, the podcast for
Speaker 2: millennials who want financial freedom. My friends, this is an
Speaker 2: extra exciting episode because I am joined by a very
Speaker 2: special co host. Jasmine guns Worthy is the founder of
Speaker 2: Female Founder World, a company that runs events and has
Speaker 2: a whole heap of digital products for women who are
Speaker 2: starting their small business journey. Jasmine, not very New York
Speaker 2: of us. You're Aussie Bourne, have a very beautiful Ossie accent,
Speaker 2: but you moved to New York to advocate for young
Speaker 2: women who are budding entrepreneurs. After building a small online community,
Speaker 2: her in person events have grown from small catch ups
Speaker 2: to amazing events that sell out in the literally minutes
Speaker 2: with a waitlist of hundreds of savvy women looking to
Speaker 2: grow their businesses. Welcome to the podcast, Jasmine. What is
Speaker 2: it like being a co host if she's on the money?
Speaker 2: Oh my gosh, I am so excited to be here.
Speaker 2: Thank you for having me, And what an amazing introduction.
Speaker 2: Could you please introduce my own podcast with that, because yeah,
Speaker 2: I come through that so many glowing things in there,
Speaker 2: but thank you so much having me. I'm never good
Speaker 2: at introing ourselves, and like, if you said we introduce yourself,
Speaker 2: I'd be like, Hi, my name's Victoria. I really like dogs.
Speaker 2: Like I'm not.
Speaker 4: Good at that exactly. I mean.
Speaker 5: And this is a whole thing that we can get
Speaker 5: into on the show as well, about women being able
Speaker 5: to hype themselves up.
Speaker 2: I will hype you, though, so like I will be
Speaker 2: everybody's personal hype person. And I hope that's the vibe
Speaker 2: they get, but that's the vibe I get from you.
Speaker 2: Like your content is honestly elite, but I want to
Speaker 2: know a little bit more for those of you following
Speaker 2: along because she's on the money. It's not necessarily for business.
Speaker 2: But we have reintroduced our business Bible episodes and I
Speaker 2: haven't announced this before, but like, I'm writing a business
Speaker 2: book in twenty twenty four, which is so exciting. But
Speaker 2: I want to know why did you start Female Founders
Speaker 2: World and what does it mean now?
Speaker 5: So Female Founder World was honestly built out of failure.
Speaker 5: It was built out of an experience that I had
Speaker 5: creating my first consumer business. And before this, I was
Speaker 5: a fashion and beauty editor for years, so you know
Speaker 5: my roots are in digital media. That's kind of how
Speaker 5: I got my start, and I started a customize clean
Speaker 5: beauty brand. This is back in twenty sixteen. I think
Speaker 5: you know a lot of folks listening if you are
Speaker 5: interested in small business. I do think the beauty space
Speaker 5: is something that a lot of people are interested in
Speaker 5: getting into. So I got started in twenty sixteen. I
Speaker 5: was one of the first customized brands in the space.
Speaker 5: We launched and then next week we're in Vogue. We
Speaker 5: went through Urban Outfitters, had distribution, just so really normal.
Speaker 5: It's really exciting first couple of years, right, and it
Speaker 5: it takes a sad turn Victoria, but.
Speaker 2: That's okay, But like, how incredible to go I started
Speaker 2: a small business, Like, you're clearly on the right path.
Speaker 2: But I think all business owners we don't know what
Speaker 2: we're doing. Like at the end of the day, like
Speaker 2: low key, like you look like you know what you're doing,
Speaker 2: you're in vogue.
Speaker 4: Right, well, this is it?
Speaker 3: Right?
Speaker 5: So I saw all of these other folks coming into
Speaker 5: the space, coming in with big VC money, and personally
Speaker 5: I just froze. I didn't know how to get over
Speaker 5: that that hump of how do you get take this
Speaker 5: business from You've got this early traction through the next stage.
Speaker 4: And because of my own.
Speaker 5: Lack of confidence of being able to kind of go
Speaker 5: after this opportunity and really recognizing that the experience and
Speaker 5: what I had built was worth something, the business just
Speaker 5: plateaued and I ended up closing it in twenty twenty
Speaker 5: and Female found the World was born out of that experience.
Speaker 5: And it sounds honestly, it sounds so cliche, it sounds cheesy,
Speaker 5: but truly just wanting no one else to have to
Speaker 5: go through that experience, because I do think there are
Speaker 5: a lot of women who are building products that are
Speaker 5: for them that don't recognize that the opportunity that they
Speaker 5: have and the experience that they have is super valuable
Speaker 5: and you don't need to have an MBA to do this,
Speaker 5: And that is truly what we are there for.
Speaker 2: I mean, I've said on the podcast before, I have
Speaker 2: an NBA, and I honestly, if we do it again,
Speaker 2: I wouldn't bother. Do I do something else? Yeah, I
Speaker 2: do a startup. I do something that I actually got
Speaker 2: tangible interest totally and tangible I guess you would say
Speaker 2: experience out of because one of the things that I
Speaker 2: got out of it I can do like management accounting
Speaker 2: for big business, like for corporate I got a lot
Speaker 2: of corporate experience. But that's not what we want, Like,
Speaker 2: that's not what my community of small business owners inside
Speaker 2: Sheese on the Money want, Like you don't want to
Speaker 2: have to do a seventy thousand dollars MBA to start
Speaker 2: a business. In fact, yeah, you walk out of it.
Speaker 2: And it's like you know when they say you learn
Speaker 2: the most on the job, you genuinely do. Like you
Speaker 2: don't need to go to university to have a really
Speaker 2: cool business to be really impactful. And there's obviously millions
Speaker 2: literally of women who have shown us that.
Speaker 5: And honestly, through my career, I've interviewed now thousands of
Speaker 5: women who have built businesses from I love it, I've
Speaker 5: ness yeah, from a small amount of revenue, it's a
Speaker 5: side hustle through to I just interviewed the founder of Billy,
Speaker 5: which is a company that she just sold for three
Speaker 5: hundred and ten million dollars. So all different sizes change,
Speaker 5: and most of them do not have business degrees.
Speaker 2: Reason because you're more creative than that. Like I feel
Speaker 2: like so many of us, if you went down the
Speaker 2: route of having an MBA, it's like a structured ladder
Speaker 2: that makes no sense anymore, and that that's not going
Speaker 2: to work for the digital world that we live.
Speaker 4: In one hundred percent.
Speaker 2: So I want to know. Obviously, there are so many
Speaker 2: women in my community that have side hustles, Like your
Speaker 2: entire community is women who own businesses. What do you
Speaker 2: think the most common challenge is when it comes to
Speaker 2: starting and how do we get over that.
Speaker 5: I think the big thing that people need to realize
Speaker 5: is you don't have to have a perfectly laid out
Speaker 5: plan to get started. I think that we can really
Speaker 5: get in our heads about making sure that we have
Speaker 5: a perfect business plan, that we have all of the
Speaker 5: money that we need to do X, Y and z
Speaker 5: to get it to a certain level, That we have
Speaker 5: the perfect product, the perfect packaging, that it looks like
Speaker 5: the brands that you're seeing on Instagram. And what I
Speaker 5: think you need to go back and really reassess is
Speaker 5: these big brands that you might want to be like
Speaker 5: one day, what did they look like on day one?
Speaker 5: Because I guarantee it's not what you're seeing today. And
Speaker 5: the best thing to do is to build your product
Speaker 5: in collaboration with the person who is going to be
Speaker 5: a customer.
Speaker 4: Build it with your community.
Speaker 5: Don't just quietly sit at your computer and think that
Speaker 5: you know all of the answers and then release something
Speaker 5: out into the world. It is so much more powerful
Speaker 5: to bring the customer along with you and to get
Speaker 5: that feedback as you go and get that buy in.
Speaker 2: I'm so committed to your product because they genuinely believe
Speaker 2: it's been made for them.
Speaker 5: I have this incredible story about a brand called August,
Speaker 5: which isn't in Australia yet they're in the US.
Speaker 2: August, I stalk them on social media.
Speaker 4: So they're founder.
Speaker 5: Nadia O Komoto is just this incredible She's like twenty
Speaker 5: six and has built this amazing business. And she had
Speaker 5: a community that was built around this value of destigmatizing periods,
Speaker 5: and she had that for a year. She hosted it
Speaker 5: on a platform called Geneva, and she built her tampon
Speaker 5: business with those customers for a year before she actually
Speaker 5: released a physical product.
Speaker 4: She since raised millions of dollars. They go viral on.
Speaker 5: TikTok, so they sold out. She started by building with
Speaker 5: the community. So the big mistake people make is wanting
Speaker 5: to sit at their laptops by themselves and quietly make
Speaker 5: this perfect thing.
Speaker 2: It does not work like that. It's always community first.
Speaker 2: I feel like historically it's been very here's a product,
Speaker 2: I'm going to tell you the fifty different reasons why
Speaker 2: you need it. Whereas nowadays, and it's not even just nowadays,
Speaker 2: it's just smart marketing, smart strategy. Now I go, well, Jasmine,
Speaker 2: what are you struggling with? What can I help you with?
Speaker 2: Then obviously you've got a niche, so you're asking questions
Speaker 2: about that. But to go to your side and be like, wow,
Speaker 2: I feel really heard this product really is for me.
Speaker 2: They're doing the marketing themselves, like your consumer is going
Speaker 2: to convince themselves that that's the only one they need
Speaker 2: because you've taken on all of their feedback totally.
Speaker 5: Not only have you then created a product that people
Speaker 5: actually want to buy, which, by the way, is the
Speaker 5: hard thing. Creating the product that people want is the
Speaker 5: whole thing when you're getting started, but you've also then
Speaker 5: got this really core group of evangelists who will go
Speaker 5: out and bat for you. And don't misunderstand how valuable
Speaker 5: it is, even if it is fifty people in the beginning,
Speaker 5: to have those folks to spread the word when you
Speaker 5: do have a product to sell.
Speaker 2: I cannot, for the life of me remember the author.
Speaker 2: But there is a great book called one Hundred True Fans,
Speaker 2: and I am obsessed. It's like that. It's about finding
Speaker 2: your core group of your community and loving on them
Speaker 2: so hard because they're just going to be those evangelists
Speaker 2: that go out and be like, Judsmine's amazing. Have you said, Judsmine,
Speaker 2: what's Jusmin doing this week? Like they're obsessed, and their
Speaker 2: obsession transforms into positive advocacy for your brand, and you
Speaker 2: see it in there are a number of brands that
Speaker 2: I follow online that do do this, and August is
Speaker 2: one of them. Where you know in the comments on TikTok,
Speaker 2: that is not a kind space sometimes, right they August
Speaker 2: don't have to worry about that because if someone is unkind,
Speaker 2: they have all these true fans that are like, sorry,
Speaker 2: sit down, that's unacceptable behavior in this community. These are
Speaker 2: not the values that we are upheld by. And you
Speaker 2: just go, how do I create that? That is how
Speaker 2: you create that. My friend following Nadia following what she
Speaker 2: does with August, and I just I get so excited
Speaker 2: watching it. It's very very cool. But one of the
Speaker 2: things that I got out when we were talking about NBA,
Speaker 2: like literally the only thing I got out of my
Speaker 2: MBA that I'm like, oh, that was sort of worth
Speaker 2: it was my network, right, And I could have just
Speaker 2: found these people on LinkedIn if I really wanted to,
Speaker 2: which arguably would have been free. Like can you imagine
Speaker 2: if I'd invested the seventy nearly eighty thousand dollars that
Speaker 2: I had spent on my MBA in my business. I
Speaker 2: don't want to talk about it because it frustrates me,
Speaker 2: but network is so important and you have clearly identified
Speaker 2: that with female founder World, because that's basically what you
Speaker 2: do when it comes to networking. What do we need
Speaker 2: to know? How do we know who to network? What's
Speaker 2: a waste of time? What is actually the follow up process?
Speaker 2: Should I be anxious about this? What if I don't
Speaker 2: even have a brand yet, but you're telling me to network?
Speaker 2: Like Jasmin, that's overwhelming as all get out.
Speaker 5: Isn't it funny how the word network as well now
Speaker 5: has this really icky connotation. I think that when I
Speaker 5: say networking, people get a little bit like like you
Speaker 5: just said, they have that immediate reaction where they're like, oh,
Speaker 5: I don't know, it feels transactional, and it feels like.
Speaker 2: I'm just scared of making new friends jument.
Speaker 5: Right, Okay, because that's essentially what it is. You're just
Speaker 5: building relationships. And at this point, like I truly don't know,
Speaker 5: like the lines are so blurred between personal and professional,
Speaker 5: particularly when you're a small business owner, that your network
Speaker 5: isn't this transactional thing. It needs to be something that
Speaker 5: you're investing in from the beginning. And I'm a big
Speaker 5: advocate and what I've seen work really well is peer
Speaker 5: mentorship so you do not need to be reaching out
Speaker 5: to the person who has built the company that you
Speaker 5: want to build, who is maybe ten steps ahead of you.
Speaker 5: You need to be reaching out to the people who
Speaker 5: are alongside you. Start right now. If you haven't done
Speaker 5: this yet, I don't care if it's an Instagram DM,
Speaker 5: if it's an email, like, reach out to these people
Speaker 5: and start building that network because as you grow, their
Speaker 5: businesses will grow too. And at some point you're all
Speaker 5: kind of coming up together and it creates this just
Speaker 5: momentum where you're fueling each other. It leads to opportunities
Speaker 5: for collaboration and partnership. And when you're building a small business,
Speaker 5: you have so many questions that you just can't google.
Speaker 5: It's stuff like is this supplier Dodgy? Is this price okay?
Speaker 5: What do I put in my retailer pitch deck? How
Speaker 5: do I get investors? This is stuff that's really hard
Speaker 5: to google, and you're going to need to rely on
Speaker 5: those relationships that you have just built over time to
Speaker 5: be able to really ask these questions and get that
Speaker 5: advice to grow your business. Plus, this is a hard game,
Speaker 5: like you need people who understand where you're coming to
Speaker 5: this from. My husband is amazing. He is an amazing
Speaker 5: support to me. But when I have issues in my
Speaker 5: business or I have a hard day with my team,
Speaker 5: I'm on text with my founder friends sharing that my.
Speaker 2: Group chat of business own friends.
Speaker 4: You need it. Build that group chat for yourself.
Speaker 5: It doesn't have to be this structured mentorship kind of experience.
Speaker 5: Just go and find people who are at where you're
Speaker 5: at and build with them.
Speaker 2: Yeah. No, I could not agree more. My little group
Speaker 2: of girls that all own like not similar businesses to me,
Speaker 2: but I would say, now, sim less sized businesses, we
Speaker 2: kind of all started at the same area. They're the
Speaker 2: ones I want to sook too. I'm like, oh my god,
Speaker 2: this happened or this hr issues come up. Once you'll
Speaker 2: be bigger. I don't feel so bad because if I
Speaker 2: go out to brunch with one of my girlfriends and
Speaker 2: I'm talking about that, they're like, oh, well that's really important.
Speaker 2: You're just like, no, it's not like you can empathize
Speaker 2: with my frustration here. But the same thing. You know,
Speaker 2: your pitch decks are so challenging. You can't just google
Speaker 2: those things. If you have a strong network, like I
Speaker 2: feel like I do. The amount of times been like
Speaker 2: I'm really struggling with this. They're like, oh, babe, I'll
Speaker 2: just send you mine.
Speaker 4: Yeah.
Speaker 2: Like wait, what, like you're gonna happily send that? They're
Speaker 2: like yeah, of course, Like you can just get it done.
Speaker 2: I spent hours doing this and oh it was so
Speaker 2: frustrating because what goes around comes around the next time
Speaker 2: they ask a question, I'm like, what do you need?
Speaker 2: I will put it on a silver platter. How do
Speaker 2: I give this to you so that you get the
Speaker 2: same experience because they feel like you. I don't want
Speaker 2: to say owe each other in a way, but you
Speaker 2: just want each other to be so successful because I'm like, no,
Speaker 2: you help me, I help you. It's like this beautiful
Speaker 2: I guess ecosystem that isn't family and it isn't friends.
Speaker 2: And that to me was at the very start when
Speaker 2: I didn't have it, the most isolating part. But what's
Speaker 2: your kind of like go to? Do I slide into
Speaker 2: their dms and be like high jusman, I think you're
Speaker 2: really cool? Like or do I go high jusmin? Can
Speaker 2: we get coffee?
Speaker 1: Like?
Speaker 2: What's the gate?
Speaker 5: I think you always need to be leading it with
Speaker 5: if you're going into any relationship.
Speaker 1: Right.
Speaker 5: So if you've got a friendship and you've known this
Speaker 5: person for ten years, you can go in right off
Speaker 5: the bat with them and ask them for something, right
Speaker 5: because you've built that relationship. But if you're going in
Speaker 5: cold with somebody that you don't know, you need to
Speaker 5: lead with the reason why they would want to have
Speaker 5: a coffee with you, or you need to really like
Speaker 5: do need to like dangle a little bit of a
Speaker 5: carrot to entice them to start this relationship because we're
Speaker 5: all busy, So yes, I would, I would say jump
Speaker 5: into their DMS. There's nothing wrong with that. We also
Speaker 5: have a group chat on a platform called Geneva that's
Speaker 5: like free to join that.
Speaker 2: People know what help an Australian role.
Speaker 5: It's kind of I think it's kind of new. It's
Speaker 5: a platform that's I don't know, they call it like
Speaker 5: discord or slack forgin. Yes, it's like that, but just
Speaker 5: like for.
Speaker 2: Gen Z, it's got my approach. Definitely a millennial.
Speaker 5: I am very millennial too, and a lot of our
Speaker 5: community are millennials as well. But it's just the way
Speaker 5: that the platform feels, the attitude, the vibes, and there
Speaker 5: are very gen Z and we like that.
Speaker 4: Do you like that?
Speaker 5: It's not it's not a millennial platform, but a lot
Speaker 5: of people in there are. So you can jump into
Speaker 5: a group chat like that, join an existing community, and
Speaker 5: just embed yourself in there and truly lead with the
Speaker 5: value you can offer. So if you see another founder
Speaker 5: asking a question on the Instagram stories, be the person
Speaker 5: that can say, hey, yeah, I can recommend somebody for
Speaker 5: this job that you're hiring for, or go in and
Speaker 5: add that value so that you can start the relationship
Speaker 5: off with that kind of active service rather than trying
Speaker 5: to take from somebody, because you don't want to be
Speaker 5: going in with that kind of transactional attitude. And are
Speaker 5: you settling so important before about how it's mutually beneficial
Speaker 5: this relationship has.
Speaker 2: To be otherwise why are you yes?
Speaker 5: So you need to show people that you want to
Speaker 5: create a mutual relationship where you are I'm not just
Speaker 5: taking from them, but you want to add to them
Speaker 5: as well.
Speaker 2: I couldn't agree more on the mutually beneficial thing because
Speaker 2: I feel like I don't know you would be the
Speaker 2: same because of the position you're in. Sometimes you do
Speaker 2: have people that DM you and go jasmine, you're amazing.
Speaker 2: Can you please tell me x y zed And you're like,
Speaker 2: I know that I want to help people, but that
Speaker 2: is a question you could have googled, or that is
Speaker 2: something that you know if we were out for a coffee,
Speaker 2: i'd have a chat with you about. But like, it's
Speaker 2: just a take message. It's not this give take relationship.
Speaker 2: And this is probably uncovering some of my dirty secrets, Jasmine.
Speaker 2: But if I identify that there is somebody that I
Speaker 2: want to network with, I look at them and it
Speaker 2: might be you. Right, I've seen Jasmine, I've seen female
Speaker 2: Founder World, and I'm like, oh my gosh, this is
Speaker 2: exactly what I want to do. I'm not going to
Speaker 2: DM you straight away. I'm going to start following you.
Speaker 2: I'm going to follow your business. I'm gonna start licking
Speaker 2: all your posts. I'm gonna comment on some stuff. I
Speaker 2: might reply to your stories a few times. You're hopefully
Speaker 2: going to see my name pop up a few times.
Speaker 2: Maybe if I'm lucky, because I've been good at interacting
Speaker 2: with content, you check my content out too, and then
Speaker 2: maybe you follow me, or maybe you don't. It doesn't
Speaker 2: matter too much, but then I might go, hey, Jasmin,
Speaker 2: weird one. But I've been following you for a while.
Speaker 2: I think your vibe is amazing, and I think that
Speaker 2: we'd get along really well. I am in a similar position,
Speaker 2: or I'm doing this, or I'm doing that. I reckon
Speaker 2: that I have so much value and you have so
Speaker 2: much value, and we definitely should put that in the
Speaker 2: same room. At some point, I'll pay for the coffee.
Speaker 2: Let me know when you're free. I feel like that
Speaker 2: always lands so much better than like, Hi, Jasmin, I
Speaker 2: just followed you, and I think that we should get coffee.
Speaker 2: I'm probably gonna say no to that because as a
Speaker 2: small business owner, we only have so many plates, we
Speaker 2: only have so many hours in a day, and I
Speaker 2: feel like if you're immediately showing me, oh my gosh,
Speaker 2: like I've got value, You've got value, there's like that
Speaker 2: pre existing kind of pseudosocial relationship. I want to be
Speaker 2: your friend. I do genuinely want that, especially if I
Speaker 2: can see that you're not just a brand new follower. However,
Speaker 2: same thing for LinkedIn, same thing for like Facebook, same
Speaker 2: thing for like this Geneva app. I feel like you've
Speaker 2: got to prove why you're there to begin with, not
Speaker 2: just go hey, I would like something.
Speaker 5: Yeah, and also think of Instagram as LinkedIn for entrepreneurs
Speaker 5: as well, like this is on network.
Speaker 2: Yea, yes, absolutely, and it's not. I don't know. I
Speaker 2: found so many of my best friends via Instagram, Like
Speaker 2: it's it's crazy. All of the girls that work for
Speaker 2: me that you have just met. I stalked to them
Speaker 2: all on Instagram and then basically approached them from their
Speaker 2: jobs because I was like, I can see what you're doing.
Speaker 2: I think you're doing a great job. So do you
Speaker 2: want to do that great job at my house? And
Speaker 2: it's been really fun. But I think showing up on
Speaker 2: social media is a massive one. So obviously just sliding
Speaker 2: to someone's DMS, I don't know if that's as scary
Speaker 2: as you know, being front facing when it comes to
Speaker 2: creating content for your business. You're incredible at showing up authentically,
Speaker 2: I would say, very authentically and very organically on your
Speaker 2: social media. How do you do that? How do I
Speaker 2: step into that? I feel like that, especially in twenty
Speaker 2: twenty three, is so important to be able to do
Speaker 2: if you want a successful business. Asn't how this.
Speaker 5: Is such an interesting time for small business owners, particularly
Speaker 5: women who are small business owners. I think we have
Speaker 5: this interesting like opportunity but also pressure where you can
Speaker 5: show up as the face of your business and it
Speaker 5: will drive sales. The women that I'm talking to in
Speaker 5: our community, the best tiktoks that perform for them are
Speaker 5: the ones where they are fronting the content as the
Speaker 5: business owner. People are buying from people, not from brands,
Speaker 5: and so you have to show up or somebody has
Speaker 5: to show up as a person that is front facing
Speaker 5: for the business. But it can be really hard and
Speaker 5: it's a challenge. Not everybody feels comfortable being on camera,
Speaker 5: particularly in this age of video where we're not just
Speaker 5: putting photos of ourselves up there. You are speaking, you're
Speaker 5: doing video, and maybe you're doing skits like that is
Speaker 5: not something that people are inherently born being comfortable with.
Speaker 2: Oh No, Like the entire eas in judgment I have
Speaker 2: a podcast is because video was too overwhelmings.
Speaker 4: I understand.
Speaker 2: I was like, heck no, I'm not going to be
Speaker 2: on video, And now I'm the biggest tip of crete
Speaker 2: because I'm like, what other tiktoks can I do?
Speaker 4: I understand.
Speaker 5: Look, I do struggle with this a lot where I'm
Speaker 5: kind of like, how much is right to share. What
Speaker 5: is the payoff of actually being this vulnerable and creating
Speaker 5: spending this much time creating content. But ultimately, every opportunity
Speaker 5: that I've had to grow our business has been because
Speaker 5: somebody has connected with me, my story, the content I've created,
Speaker 5: And so that's why I just keep showing up every
Speaker 5: single day. I would say, you need to be finding
Speaker 5: a mix that works for you. And when you just
Speaker 5: says something really important that we said showing up authentically,
Speaker 5: that doesn't mean that you have to be participating in
Speaker 5: this vulnerability olympics that is the.
Speaker 4: Internet right now.
Speaker 5: You do not have to be just bearing the worst
Speaker 5: thing that's ever happened to you on the internet so
Speaker 5: that people can like connect with that. You can be
Speaker 5: authentic in a way that is safe for you and
Speaker 5: is also reflective of the brand that you want to build.
Speaker 5: So I think it's about putting those like parameters around
Speaker 5: what authenticity means to you. I'm somebody that has a
Speaker 5: pretty chill vibe, like I am not dancing on TikTok.
Speaker 4: I am not going.
Speaker 2: To get me dancing. I will make a TikTok, I
Speaker 2: will not dance no and ajutment.
Speaker 4: Yes, there is a line we are millennials.
Speaker 2: I'm really sorry. I can't dance like I did fourteen
Speaker 2: years of dance school and I still cannot.
Speaker 4: Okay, well you're probably better than me.
Speaker 2: Oh no, no, no, no, there's a reason I was
Speaker 2: always at the back of the concepts.
Speaker 5: I have a friend who is this is such a tangent,
Speaker 5: who is a professional dancer. She's literally a rocket, one
Speaker 5: of the best dancers in the world, and she she
Speaker 5: has tried to.
Speaker 4: Teach me how to dance and she can't. So no, no, no, no,
Speaker 4: she can't do it.
Speaker 5: So I'm so sorry. I know I can't have everything.
Speaker 5: Of us are born with it, some of us aren't.
Speaker 5: But all of that to say that, pick what authenticity
Speaker 5: means to you. For me, it means showing up and
Speaker 5: just chatting to the camera like this. It means showing
Speaker 5: day in the life flogs, and it means mixing in
Speaker 5: a little bit of like my secret sauce to business
Speaker 5: related content, and that essentially is just your personality.
Speaker 2: I think it's interesting as well, because when you say
Speaker 2: show up authentically, people go, so I have to show everything?
Speaker 2: Yeah no, And I think that's really really not the point,
Speaker 2: Like authentically means in exactly the same way i'd have
Speaker 2: a conversation with you. That's how I converse with my community,
Speaker 2: because I adore my community and they deserve to be
Speaker 2: spoken to in the way that I speak to people.
Speaker 2: And I think that's always been the driving force behind
Speaker 2: our content and what we do on Sheees on the Money,
Speaker 2: and I share so many random tipbits, like you know
Speaker 2: my favorite foods. You might know you know dribs and
Speaker 2: drabs through listening to different platforms. But unless you're a
Speaker 2: LinkedIn stalker, which is fine, you're not going to know
Speaker 2: that much about my husband. You're not going to know
Speaker 2: that much about my family. I never share that side
Speaker 2: of things, like I have so many beautiful nieces and
Speaker 2: nephews that I just don't post on my social media,
Speaker 2: But I spend honestly most weekends with And I think
Speaker 2: that sometimes you have to all lines because you go, no, like,
Speaker 2: let's just leave it at that, Like you can have
Speaker 2: personality Victoria, you can have my offensive comments, you can
Speaker 2: have you know, my spicy opinions on money. You can
Speaker 2: have all of those things. Authentic content doesn't mean one
Speaker 2: hundred percent transparent. It means that you know, I'll tell
Speaker 2: you the truth always, but that doesn't necessarily mean that
Speaker 2: I will put it all on a silver platter so
Speaker 2: that hopefully you like my content enough to sell something,
Speaker 2: because to me, that's exhausting. And for a while I
Speaker 2: was doing that and I was just like, this is
Speaker 2: too much, Like I need something for me. I need
Speaker 2: something that's like not so exhausting. And I think that's
Speaker 2: really important as well to go no, no, no, you
Speaker 2: don't have to show up and be authentically completely, one
Speaker 2: hundred percent transparent of like every minute of your waking day,
Speaker 2: because I'm pretty sure that any person who does a
Speaker 2: day in the life isn't doing every single minute, every
Speaker 2: single bathroom break, every single phone call, text message, like
Speaker 2: all of those things. It's like, here are the things
Speaker 2: I want to share with you.
Speaker 5: Yeah, absolutely, I think you need to put parameters that
Speaker 5: you're so so right and you know, but I do
Speaker 5: think when you do show those small personal moments or
Speaker 5: those a little bit of personality, like you're just think
Speaker 5: of that as like a trust building exercise. You're showing
Speaker 5: who you are so that when you do sell something
Speaker 5: to somebody, they trust you and they were five.
Speaker 2: Percent all right, I think we should jump into a
Speaker 2: break because I have six million different questions to ask
Speaker 2: you about growing your business once you've actually started. So guys,
Speaker 2: do not go anywhere, and neither should you. Jasmine. All right, Jasmine,
Speaker 2: we are back at it. I'm so excited like talking
Speaker 2: about small business and just even business in general. I
Speaker 2: just get so excited because there's so much opportunity, especially
Speaker 2: for women to grow businesses in twenty twenty three. And
Speaker 2: you know, before we had a chat about just like
Speaker 2: showing up and starting. And obviously this podcast is not
Speaker 2: about going, here's the perfect product, because I mean we
Speaker 2: would have already taken it if we had another idea
Speaker 2: for you, let's be honest. But I want to know,
Speaker 2: I guess what do we do once we've started. We've
Speaker 2: got our business, we've set it up, we have our
Speaker 2: product that we think is perfect and going to hit
Speaker 2: the mark in every way, shape and form. What next?
Speaker 5: So if you're talking about scaling, there's two different things, right.
Speaker 5: So you have a product, you have it out in
Speaker 5: the world, and you want to get traction. So that's
Speaker 5: kind of the first thing, and the way the brands
Speaker 5: are getting traction now that I'm saying honestly, it is
Speaker 5: video content. That's why I hired six months ago a
Speaker 5: full time video producer one hundred percent. And I also
Speaker 5: have somebody who follows us around a couple of days
Speaker 5: a week and creates video content as.
Speaker 2: Well as in Perth, we've got Brooke Cumet before and
Speaker 2: Brook is incredible, amazing, but she lives in a different
Speaker 2: state to me, so like we've worked in a way
Speaker 2: to make it work.
Speaker 4: Yeah, but that would be so good.
Speaker 5: Maybe I need to Maybe you need to also somebody
Speaker 5: to edit, somebody to film. I can't possibly capture all
Speaker 5: of the things that I'm doing in the day and
Speaker 5: also do the things I need to do in the day.
Speaker 5: So having somebody to create that content is really powerful.
Speaker 2: And we need to break that down as well, because
Speaker 2: I always say this to one of my girlfriends, just
Speaker 2: like they I'm so in awe of what you do.
Speaker 2: Like you're here, you're there, You're everywhere. You like do
Speaker 2: three episodes a week, You're always on Instagram, you do
Speaker 2: so many tiktoks, Like we do a minimum of fourteen
Speaker 2: tiktoks a week, well just of the podcast, which is fine,
Speaker 2: but you're looking at she's on the money five years
Speaker 2: after it started with a team that are creating that,
Speaker 2: and obviously it's authentic and it's you know, if I'm
Speaker 2: on my social media, personally, I don't want to burst
Speaker 2: the bubble. But the reality is I probably haven't edited that.
Speaker 2: That real I haven't edited that video. I've probably had
Speaker 2: someone who's done it. I've signed off on it. I'm
Speaker 2: really happy with it. But I think smaller business owners
Speaker 2: and smaller founders put so much pressure on themselves to
Speaker 2: go I have to be everything to everybody, and I
Speaker 2: have to do this day in the life. I've seen
Speaker 2: Jasmine do it. You know, Victoria's done it a few times.
Speaker 2: We need to do that, my friend. That might not
Speaker 2: be the priority right now. Actually growing your business might
Speaker 2: be the priority. So we need to maybe compare apples
Speaker 2: with apple, no apples with oranges, because I'm an orange
Speaker 2: right now. I've gone through the hard yards of not
Speaker 2: being able to afford stuff and having to do six
Speaker 2: million things myself and staying up till three am every
Speaker 2: single night, literally crying because I'm like I boasted no stories,
Speaker 2: Like my engagement is going to be down, my business
Speaker 2: is going to be through the floor tomorrow, and I
Speaker 2: just I want to, I guess normalize that you don't
Speaker 2: have to be everything to everybody, and with scale often
Speaker 2: comes a lot more exposure and you don't need to
Speaker 2: be everything to everybody all at once.
Speaker 4: I would also.
Speaker 5: Say, like try a bunch of stuff in the beginning.
Speaker 5: The theme that I'm hearing from people that are in
Speaker 5: the community for female founder World is that there is
Speaker 5: no theme like, yes, the video content piece is performing
Speaker 5: really well for a lot of folks. A lot of
Speaker 5: people haven't cracked that or that's not working for them,
Speaker 5: and they're going to find their own thing that's resonating
Speaker 5: with their own customers or is this special thing that
Speaker 5: the founder or the small business owner like really understands
Speaker 5: and so that's what they're going to do to drive
Speaker 5: the business forward, things like doing community sampling probe. Do
Speaker 5: you know the brand Gorgey Yes, Okay, So it's this
Speaker 5: amazing energy during company. They've been around for like five minutes.
Speaker 5: They're in Whole Food. It's doing amazing thing.
Speaker 2: Like they're very us, very well, I'm psychotic on TikTok Okay. Yes,
Speaker 2: that's why I know they see them. I don't think
Speaker 2: the average you know, Australian listener.
Speaker 4: Is going to go of course.
Speaker 5: Okay, So there's this energy during company called Gorgey, and
Speaker 5: the way that they've really just been able to skyrocket
Speaker 5: is that they are doing this community sampling program, which
Speaker 5: basically means they're identifying interesting folks on TikTok who are
Speaker 5: not influencers, are not professional content creators, and they're gifting
Speaker 5: those people to create content because you're in this era
Speaker 5: where literally anyone can go viral and you're searching the
Speaker 5: thing on TikTok before you buy it, and anyone could
Speaker 5: be appearing at the top there.
Speaker 2: I do search things on TikTok. I reckon TikTok's going
Speaker 2: to become one of the next big search.
Speaker 4: Engine one hundred percent it is.
Speaker 2: It has to because that's what I'm using it for.
Speaker 5: Yes, I'm using it to grow my business. I have
Speaker 5: questions about how do I do this, how do I
Speaker 5: do that? And I search TikTok before I search Google.
Speaker 2: Yeah, I'm literally the same at the moment. Complete side note,
Speaker 2: it is no secret that I am pregnant and having
Speaker 2: a baby in three and a half months. Terrifying. You
Speaker 2: could talk about that, Oh me too, But like every
Speaker 2: single baby product. Because this is my first baby. I
Speaker 2: don't know anything about anything, Like I don't even know
Speaker 2: what way is up. Like I just learned what a
Speaker 2: hukker is and I was like, wow, that's crazy, Like
Speaker 2: that's cool. But I'm TikTok searching everything. I'm like, I
Speaker 2: want the mums to tell me what is this good?
Speaker 2: Can I watch the video? How does that work? But
Speaker 2: the same thing is happening in your community. Like this
Speaker 2: is just really relevant for me right now. But you know,
Speaker 2: if you haven't tried in an in drink, let's be honest,
Speaker 2: Whole Foods isn't the cheapest place to go. Maybe I
Speaker 2: want to look it up first and see what other
Speaker 2: people's opinions are, and you go, oh, I definitely want that.
Speaker 2: I am, if anything, really bad at being peer pressured,
Speaker 2: like the Internet is peer pressure.
Speaker 5: And also, you know, the other thing that I think
Speaker 5: people should take away from what you just said is, yes,
Speaker 5: you know, creating the content on TikTok, doing the community
Speaker 5: sampling on TikTok is a great way to grow. But
Speaker 5: also think about how you are discovering products now and
Speaker 5: reverse engineer it so you're maybe looking stuff up on
Speaker 5: TikTok to get a review, and then maybe you're going
Speaker 5: to the website and seeing what the reviews are under
Speaker 5: the product, or maybe you're then googling it to see
Speaker 5: if one of the mum blogs that you follow or
Speaker 5: whatever has written about it, like reverse Engineer, how you're
Speaker 5: discovering products, and then think about how you can get
Speaker 5: traction with customers by building that journey for them.
Speaker 2: I could not agree more. Let's take it all the
Speaker 2: way back. I know that you had your beauty business,
Speaker 2: you wrapped that up in twenty sixteen, and then you've
Speaker 2: started Female Founder World, which is honestly sligh. But if
Speaker 2: we could go back and get judsmine to do it
Speaker 2: all again, we're doing Female Founders World again. What would
Speaker 2: you wish that you had known at the start, maybe
Speaker 2: about your first hire, or your first time to outsource something,
Speaker 2: or your first time to you know, think about the
Speaker 2: way social media works. Obviously it was a while ago
Speaker 2: in social media changes, but you know what I mean.
Speaker 5: Yeah, I've made a few mistakes around higher I think
Speaker 5: wanting to bring someone on full time when maybe you
Speaker 5: aren't ready and you genuinely don't need to. There is
Speaker 5: this huge gig economy right now, where you can tap
Speaker 5: amazing talent and have them work for you a couple
Speaker 5: of days a week and build up these different experts
Speaker 5: who are doing different things in the business. And so
Speaker 5: I would say start off by identifying where you need
Speaker 5: folks to come in and finding experts who can do
Speaker 5: that part time rather than who are working full time
Speaker 5: in the business, and then you kind of have this
Speaker 5: obligation to them. I think that that's a really great
Speaker 5: way to stay lean and get started. For me, it
Speaker 5: wasn't until I brought somebody into the team that the business.
Speaker 4: Was really able to grow. And you just like.
Speaker 5: Hold things so tightly in the beginning. You feel like
Speaker 5: anytime you outsaw something, it's going to mean that the
Speaker 5: product isn't going to be as good or it's not
Speaker 5: going to be as good as how you can do it.
Speaker 5: But truly done is better than perfect or good is
Speaker 5: better than perfect. When you're trying to scale a business,
Speaker 5: because you cannot own all of these things and be
Speaker 5: working on the business and in the business at the
Speaker 5: same time, you need to build space for yourself where
Speaker 5: you can be thinking ten steps ahead and move into
Speaker 5: this role of managing people who are then doing the
Speaker 5: thing that's driving the business. And this is definitely this
Speaker 5: like little switch that has to happen when your business
Speaker 5: gets a little bit of traction.
Speaker 2: Now, I'm not gonna lie. This feels like a personal attack.
Speaker 2: If you go and get my team, they will be like,
Speaker 2: what if you said, hey, what is I guess Victoria's downfall?
Speaker 2: Like what is the worst thing about her? I mean,
Speaker 2: they've probably got a lot of personal things to say,
Speaker 2: but they would say, from a business perspective, she just
Speaker 2: won't let's go right. And I love being across it
Speaker 2: as well, so like I have a bit of fomo
Speaker 2: in addition to you going, oh, well, I guess it's
Speaker 2: my business. You know, if we're doing an Instagram post,
Speaker 2: I'm like, well, I guess at the end of the day,
Speaker 2: like not to have too many tickets, but it's my business.
Speaker 2: The best person to do content must be me. Letting
Speaker 2: go was really hard. My team know that because they're
Speaker 2: consistently like V I am actually confident at my job,
Speaker 2: Like we don't micro manager anymore. But I think it's
Speaker 2: so important to know that. But how do we know
Speaker 2: what to let go of and what are those core
Speaker 2: activities that you know, at the end of the day,
Speaker 2: we should still be doing because for me, I'm still
Speaker 2: the one answering the DMS, and that to me is
Speaker 2: so important because I feel like, as the founder of
Speaker 2: She's on the money, I want my fingers on the pulse.
Speaker 2: I want to be in my community talking to them,
Speaker 2: getting a little bit dirty, getting gritty because I could
Speaker 2: hire a full and I do have a full time
Speaker 2: community manager who doesn't like that I'm managing the DMS,
Speaker 2: but I find that really helps me. And that's something
Speaker 2: that I let go of for a few months yeah,
Speaker 2: and was like, actually, no, I need to be back here.
Speaker 2: So how do I know what to outsource or what
Speaker 2: to let go when as a small business owner everything
Speaker 2: feels important.
Speaker 4: I just want to like follow on what you just said.
Speaker 4: They're about the DMS.
Speaker 5: Even brands that are huge their founders is still trying
Speaker 5: to find a way to stay close to their customers.
Speaker 5: So evening yeah, who are doing like huge amounts of
Speaker 5: revenue and have insane amounts of sales coming through their business,
Speaker 5: they are still finding a way to stay close to
Speaker 5: the customers. So whether it's reading the DMS or having
Speaker 5: your team kind of like compile insights or reviews or whatever.
Speaker 5: You do need to find a way to stay close
Speaker 5: to the customer if you're going to be handing off
Speaker 5: those things. But how you kind of know what to
Speaker 5: hand off and what to keep yourself. I really think
Speaker 5: it's about what is your core products that you're offering
Speaker 5: for us. It's content, right, and so that's why you
Speaker 5: want to be across the content because that is literally
Speaker 5: the thing that you're offering that is building the business.
Speaker 5: So I don't create our content anymore, but I do
Speaker 5: the last ten percent. So I'm the person who still
Speaker 5: sends content live because I want to make sure it's
Speaker 5: perfect before it goes up. But I've hired somebody else
Speaker 5: to do all of that groundwork. But I enjoy that
Speaker 5: piece of it as well. So I think you really
Speaker 5: need to think about what can you outsource and what
Speaker 5: can you take off the table that frees you up
Speaker 5: to do that kind of like ten percent that is
Speaker 5: maybe just the finishing it off and that you still enjoy.
Speaker 5: I would also say, like for me, I think that
Speaker 5: you need to look at what's new. I like to
Speaker 5: try and underst stand everything in the business, and so
Speaker 5: before for example, we outsource TikTok. I spent a lot
Speaker 5: of time trying to figure out TikTok for myself, and yes,
Speaker 5: I could have hired someone immediately just to do that,
Speaker 5: but I think that it is really valuable to have
Speaker 5: that understanding so that when you do hire someone, they
Speaker 5: know what they're talking about and you can help kind
Speaker 5: of shape those conversation.
Speaker 2: Because they're the professional. But at least you're on exactly
Speaker 2: the same page.
Speaker 5: Absolutely, and I think the same goes if you have
Speaker 5: a physical product and you want to go into retailers.
Speaker 5: As the business is growing, there's always going to be
Speaker 5: new challenges, and I do think that as the person
Speaker 5: that is leading the business forward, you need to have
Speaker 5: the understanding of those new things and making sure that
Speaker 5: you're outsourcing the stuff that you've understood, and that you
Speaker 5: can create some blueprints that other people can copy and
Speaker 5: paste and execute for you, and you're focused on the
Speaker 5: new thing, whether that is a new channel like TikTok,
Speaker 5: whether that is getting the brand retailers, and that you're
Speaker 5: understanding it so that then you can then bring in
Speaker 5: the expertise to do it for you.
Speaker 2: I love that so much. I would agree that always
Speaker 2: having your finger on the pulse and doing the last
Speaker 2: ten percent. I'm exactly the same, Like the girl's schedule
Speaker 2: it for me, but it's not scheduled to go live.
Speaker 2: It's in the scheduler, and I have to improve everything.
Speaker 1: Yeah.
Speaker 2: Always, I don't think i'll ever away go No. I
Speaker 2: also love that part of the job. And I'm like, oh,
Speaker 2: this is such a smart, witty post and look at
Speaker 2: like I feel like I'm so proud of my team
Speaker 2: when I go through that, or I go, oh, actually,
Speaker 2: because I am actually the only finance expert in my business,
Speaker 2: I'm like, oh, let's actually schedule this one on this
Speaker 2: day because that's a you know, really popular day for
Speaker 2: this particular content. Or I know a lot more about
Speaker 2: you know, let's say the tax cycle and when people
Speaker 2: are going to be looking for tax content and like
Speaker 2: that all comes into strategy, and you still kind of
Speaker 2: get to be a part of the strategy and then
Speaker 2: you get to see it come to life, and honestly,
Speaker 2: it now comes to life in a way that I
Speaker 2: could have never executed. I'm like, look at this post, Slate.
Speaker 2: I can't say that I'm amazing.
Speaker 5: I thought that was really interesting what you just said
Speaker 5: that because you said, you know, I'm the only finance
Speaker 5: expert in my business. And something that I found really
Speaker 5: helpful and that I've seen other businesses do really well
Speaker 5: is hire somebody or hire people who represent your customer
Speaker 5: in some way. So my first hire was our content
Speaker 5: coordinator Page, who's still with me. She's incredible and she
Speaker 5: is on the side also building a beverage business. She
Speaker 5: is literally a community member.
Speaker 2: To say, how I've hired. So Jessica was my first
Speaker 2: She's on the Money team member, and she started as
Speaker 2: my PA, and then she went to EA and now
Speaker 2: she's done a few other things and now she is
Speaker 2: manager of all of our partnerships that she's on the
Speaker 2: money and she is incredible. But the reason I adore
Speaker 2: her is she was our community member. In our interview
Speaker 2: with her, I satted down. I was like, obviously a
Speaker 2: little bit nervous. I'd had businesses before, but I was like,
Speaker 2: this is for a podcast. This is so wild. I
Speaker 2: was like, why do you want to join? She's on
Speaker 2: the money and she's like Victoria to be really frank,
Speaker 2: She's on the money changed my life. I got out
Speaker 2: of debt because of you. I love interacting with your posts.
Speaker 2: I love this, this, this in this, and I was like,
Speaker 2: I need you because my community are you, And that
Speaker 2: has been our strategy the whole time. I don't need
Speaker 2: finance experts. I need people who know when to say, oh,
Speaker 2: V like, I'm building an online course at the moment
Speaker 2: for investing, so they are my sense check. I do
Speaker 2: it and they're like, oh, I really don't get this,
Speaker 2: or I know our community would be a bit overwhelmed
Speaker 2: with that, because you know, if I sit down and
Speaker 2: go all right, Jasmin, let's talk about the difference between
Speaker 2: ETFs and managed funds. Yeah, I know that so well,
Speaker 2: but you might go, hey, back up, back up, back up.
Speaker 2: That feels overwhelming. Could we maybe just intro it a
Speaker 2: little bit softer? And I go, yes, of course we can.
Speaker 2: Whereas you know you and I, especially when you had
Speaker 2: your beauty brand, you might have just been all gung
Speaker 2: ho on beauty because you're like, well, everyone knows because
Speaker 2: I've been talking about it so long, right, So they
Speaker 2: are my sense check, and I wouldn't change it for
Speaker 2: the world. I don't need more me, I need more
Speaker 2: them because they are experts at what they do. I
Speaker 2: feel like this chart has been incredible, but it could
Speaker 2: also be a little bit overwhelming because there's so much
Speaker 2: much to think about if someone is listening to this.
Speaker 2: Because our community, not all of them are business owners,
Speaker 2: but also some business owners they need the little kickup
Speaker 2: the butt too. So what is your key piece of
Speaker 2: advice for someone who goes, you know what, I don't
Speaker 2: know if I want to start a business, I'm sitting
Speaker 2: on the fence. I'm a little bit yes or no.
Speaker 2: What would you say to them?
Speaker 5: I would, first of all, if you're not doing it
Speaker 5: because you are a little bit afraid, and I understand
Speaker 5: that I've been that person as well. I would go
Speaker 5: and look for people who you can see yourself in,
Speaker 5: who have achieved the kind of thing that you want
Speaker 5: to and just dive into their story. We constantly are
Speaker 5: posting case studies about people who come from all different backgrounds.
Speaker 5: Some of them raise lots of money, some of them
Speaker 5: bootstrapped while they're in college and reinvested their sales to
Speaker 5: grow their businesses. And they come from all over the world.
Speaker 5: They have all kinds of backgrounds. Go and find someone
Speaker 5: who resonates with you so that you can, first of all,
Speaker 5: to see that it's possible. I think that traditional business
Speaker 5: media kind of shows us the same people, right, like
Speaker 5: they show us the same version of business success. It's
Speaker 5: a lot of men, it's a lot of folks in tech,
Speaker 5: a lot of people. You're doing yeah, I have not
Speaker 5: noticed shocking and it can make you feel like maybe
Speaker 5: somebody like you can't do this thing. You can you can,
Speaker 5: and I promise you lots of people like you are
Speaker 5: doing it right now and have done it. So go
Speaker 5: and find a person that can be a little bit
Speaker 5: of an inspiration to you, who you can use as
Speaker 5: a framework of what is possible and follow them, engage
Speaker 5: with them deep dive on their story. That would be
Speaker 5: step one.
Speaker 2: I would agree with that. I also think this is
Speaker 2: going to sound probably not what you're expecting from me,
Speaker 2: but like it's not that deep. I feel like so
Speaker 2: many times we get analysis paralysis and we like overlook
Speaker 2: everything and go, oh my god, it's too hard. It's this,
Speaker 2: It's that I promise just starting is not that not
Speaker 2: step one? Yeah? Like stop getting so far ahead of yourself,
Speaker 2: Like do you know how much of your business process
Speaker 2: you can do for free before you even like you
Speaker 2: don't need to set the structure up and then think
Speaker 2: about it. We can contact suppliers, we could work out
Speaker 2: how much things might be for our potential new business.
Speaker 2: We could, you know, get some Pinterest boards together on
Speaker 2: brand vibes that you like that's free. Do you know
Speaker 2: how excited I get with a new Pinterest board. If
Speaker 2: we've got like a new course coming out, I'm always like,
Speaker 2: it can't just be She's on the Money or Victoria branded,
Speaker 2: like it needs its own brand obviously, jazz men, so like,
Speaker 2: I get so excited with those things. Do those things
Speaker 2: that spark joy and make you excited for the next step.
Speaker 2: But also if the steps are feeling way too big,
Speaker 2: break them down even further and make them even smaller.
Speaker 2: It might be small things every day. And I think
Speaker 2: there's also this really I guess I look at your
Speaker 2: community and I'm just in awe. I'm like, it's full
Speaker 2: of so many big, beautiful businesses that are just like wow,
Speaker 2: like I want to stand among them. But like some
Speaker 2: of us are mums who are like, actually, I really
Speaker 2: want to do that, but I want to do it
Speaker 2: on the side, or I am a stay at home
Speaker 2: mum and I want to do that, or you know,
Speaker 2: I already have a full time time job, Jasmine, I
Speaker 2: don't have the ability to just quit and be, you know,
Speaker 2: a startup queen. Like that's fine too. So like I
Speaker 2: don't think that there is you know, you don't have
Speaker 2: to dive into the VC world immediately. You might, but
Speaker 2: like these communities, your community, my community are for people
Speaker 2: who you know. Let's say you want to start a
Speaker 2: candle company and you want to do it on the side, Queen,
Speaker 2: I'm here for you. Let's say you want to build
Speaker 2: the biggest of business in the entire world and sell
Speaker 2: it for multiple millions of dollars. I'm here for that too.
Speaker 2: So I think it's so important to remember that there's
Speaker 2: no such thing as too small of a business. And
Speaker 2: I think that one other thing that I think will
Speaker 2: frustrate you about your community as well, Like when you
Speaker 2: meet new people, they're like, oh, I'm just a no,
Speaker 2: we don't say, just like I don't care if your
Speaker 2: business is small, your business is big, or whatever you do.
Speaker 2: I think as women, going back to what we're talking
Speaker 2: about at the start, we just don't have that confidence
Speaker 2: to start. But that confidence comes with how we speak
Speaker 2: about ourselves and how we champion ourselves. And saying, oh,
Speaker 2: I'm just a small business owner or I'm just a podcaster.
Speaker 5: So small businesses are literally the backbone of the economy.
Speaker 5: So don't don't discount what you've wanted to build exactly.
Speaker 2: Oh my gosh, well, my friend, I think that might
Speaker 2: be all we have time for. I'm so sorry that
Speaker 2: we don't have six more hours to do this. We
Speaker 2: will have to do it again. But where can I
Speaker 2: find you? Where can my community start networking with you?
Speaker 2: Get involved with Female Founder World? What are the platforms
Speaker 2: that you exist on, and how do we connect where everywhere?
Speaker 5: I'm on Instagram at Jasmine Guance with the TikTok, Jazz
Speaker 5: Garance with THEE and Female Founder World is female Founderworld
Speaker 5: dot com. We have a newsletter, podcast, a group chat
Speaker 5: on Geneva. If you head to the website, you'll be
Speaker 5: able to find all of those links and all of
Speaker 5: those free resources.
Speaker 2: I am going straight to Geneva like you have in
Speaker 2: my mind. I'm so excited for another platform, Jasmine, thank
Speaker 2: you so much for joining me. I am so excited,
Speaker 2: like I just want to do so much stuff now.
Speaker 4: This is a lot of fun. Thank you.
Speaker 2: See you lady guys.
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