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Speaker 1: Hello, my name's Santasha Nabananga Bamblet. I'm a proud yr

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Speaker 1: the Order Kerni Whoalbury and a waddery woman. And before

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Speaker 1: we get started on She's on the Money podcast, I

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Speaker 1: would like to acknowledge the traditional custodians of the land

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Speaker 1: of which this podcast is recorded on a wondery country,

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Speaker 1: acknowledging the elders, the ancestors and the next generation coming

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Speaker 1: through as this podcast is about connecting, empowering, knowledge sharing

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Speaker 1: and the storytelling of you to make a difference for

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Speaker 1: today and lasting impact for tomorrow.

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Speaker 2: Let's get into it.

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Speaker 3: She's on the Money, She's on the Money.

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Speaker 2: Hello, and welcome to She's on Them, the podcast for

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Speaker 2: millennials who want financial freedom. My friends, this is an

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Speaker 2: extra exciting episode because I am joined by a very

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Speaker 2: special co host. Jasmine guns Worthy is the founder of

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Speaker 2: Female Founder World, a company that runs events and has

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Speaker 2: a whole heap of digital products for women who are

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Speaker 2: starting their small business journey. Jasmine, not very New York

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Speaker 2: of us. You're Aussie Bourne, have a very beautiful Ossie accent,

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Speaker 2: but you moved to New York to advocate for young

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Speaker 2: women who are budding entrepreneurs. After building a small online community,

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Speaker 2: her in person events have grown from small catch ups

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Speaker 2: to amazing events that sell out in the literally minutes

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Speaker 2: with a waitlist of hundreds of savvy women looking to

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Speaker 2: grow their businesses. Welcome to the podcast, Jasmine. What is

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Speaker 2: it like being a co host if she's on the money?

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Speaker 2: Oh my gosh, I am so excited to be here.

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Speaker 2: Thank you for having me, And what an amazing introduction.

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Speaker 2: Could you please introduce my own podcast with that, because yeah,

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Speaker 2: I come through that so many glowing things in there,

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Speaker 2: but thank you so much having me. I'm never good

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Speaker 2: at introing ourselves, and like, if you said we introduce yourself,

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Speaker 2: I'd be like, Hi, my name's Victoria. I really like dogs.

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Speaker 2: Like I'm not.

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Speaker 4: Good at that exactly. I mean.

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Speaker 5: And this is a whole thing that we can get

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Speaker 5: into on the show as well, about women being able

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Speaker 5: to hype themselves up.

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Speaker 2: I will hype you, though, so like I will be

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Speaker 2: everybody's personal hype person. And I hope that's the vibe

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Speaker 2: they get, but that's the vibe I get from you.

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Speaker 2: Like your content is honestly elite, but I want to

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Speaker 2: know a little bit more for those of you following

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Speaker 2: along because she's on the money. It's not necessarily for business.

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Speaker 2: But we have reintroduced our business Bible episodes and I

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Speaker 2: haven't announced this before, but like, I'm writing a business

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Speaker 2: book in twenty twenty four, which is so exciting. But

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Speaker 2: I want to know why did you start Female Founders

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Speaker 2: World and what does it mean now?

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Speaker 5: So Female Founder World was honestly built out of failure.

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Speaker 5: It was built out of an experience that I had

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Speaker 5: creating my first consumer business. And before this, I was

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Speaker 5: a fashion and beauty editor for years, so you know

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Speaker 5: my roots are in digital media. That's kind of how

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Speaker 5: I got my start, and I started a customize clean

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Speaker 5: beauty brand. This is back in twenty sixteen. I think

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Speaker 5: you know a lot of folks listening if you're interested

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Speaker 5: in small business. I do think the beauty space is

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Speaker 5: something that a lot of people are interested in getting into.

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Speaker 5: So I got started in twenty sixteen. I was one

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Speaker 5: of the first customized brands in the space. We launched

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Speaker 5: and then next week we're in Vogue. We went through

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Speaker 5: urban outfitters and distribution.

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Speaker 2: Just so really normal.

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Speaker 5: It's really exciting first couple of years, right, and it

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Speaker 5: it takes a sad turn Victoria.

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Speaker 2: But but that's okay. But like, how incredible to go

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Speaker 2: I started a small business, Like, you're clearly on the

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Speaker 2: right path. But I think all business owners we don't

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Speaker 2: know what we're doing. Like at the end of the day,

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Speaker 2: like low key, like you look like you know what

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Speaker 2: you're doing, you're in vogue.

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Speaker 4: Right, well, this is it?

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Speaker 6: Right?

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Speaker 5: So I saw all of these other folks coming into

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Speaker 5: the space, coming in with big VC money, and personally

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Speaker 5: I just froze. I didn't know how to get over

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Speaker 5: that that hump of how do you get take this

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Speaker 5: business from You've got this early traction through the next stage.

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Speaker 5: And because of my own lack of confidence of being

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Speaker 5: able to kind of go after this opportunity and really

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Speaker 5: recognizing that the experience and what I had built was

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Speaker 5: worth something, the business just plateaued and I ended up

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Speaker 5: closing it in twenty twenty and Female found the World

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Speaker 5: was born out of that experience. And it sounds honestly,

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Speaker 5: it sounds so cliche, it sounds cheesy, but truly just

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Speaker 5: wanting no one else to have to go through that experience,

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Speaker 5: because I do think there are a lot of women

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Speaker 5: who are building products that are for them that don't

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Speaker 5: recognize that the opportunity that they have and the experience

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Speaker 5: that they have is super valuable. And you don't need

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Speaker 5: to have an MBA to do this, And that is

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Speaker 5: truly what we are there for.

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Speaker 2: I mean, I've said on the podcast before, I have

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Speaker 2: an NBA, and I honestly, if we do it again,

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Speaker 2: I wouldn't bother. Do I do something else? Yeah, I

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Speaker 2: do a startup. I do something that I actually got

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Speaker 2: tangible interest totally and tangible I guess you would say

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Speaker 2: experience out of because one of the things that I

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Speaker 2: got out of it I can do like management accounting

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Speaker 2: for big business, like for corporate I got a lot

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Speaker 2: of corporate experience. But that's not what we want, Like,

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Speaker 2: that's not what my community of small business owners inside

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Speaker 2: Sheese on the Money want, Like you don't want to

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Speaker 2: have to do a seventy thousand dollars MBA to start

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Speaker 2: a business. In fact, yeah, you walk out of it.

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Speaker 2: And it's like you know when they say you learn

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Speaker 2: the most on the job, you genuinely do. Like you

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Speaker 2: don't need to go to university to have a really

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Speaker 2: cool business to be really impactful. And there's obviously millions

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Speaker 2: literally of women who have shown us that.

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Speaker 5: And honestly, through my career, I've interviewed now thousands of

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Speaker 5: women who have built businesses from I love it, I've

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Speaker 5: ness yeah, from a small amount of revenue, it's a

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Speaker 5: side hustle through to I just interviewed the founder of Billy,

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Speaker 5: which is a company that she just sold for three

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Speaker 5: hundred and ten million dollars. So all different sizes change,

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Speaker 5: and most of them do not have business degrees.

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Speaker 2: Reason because you're more creative than that. Like I feel

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Speaker 2: like so many of us, if you went down the

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Speaker 2: route of having an MBA, it's like a structured ladder

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Speaker 2: that makes no sense anymore, and that that's not going

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Speaker 2: to work for the digital world that we live in

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Speaker 2: one hundred percent. So I want to know. Obviously, there

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Speaker 2: are so many women in my community that have side hustles,

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Speaker 2: Like your entire community is women who own businesses. What

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Speaker 2: do you think the most common challenge is when it

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Speaker 2: comes to starting and how do we get over that.

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Speaker 5: I think the big thing that people need to realize

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Speaker 5: is you don't have to have a perfectly laid out

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Speaker 5: plan to get started. I think that we can really

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Speaker 5: get in our heads about making sure that we have

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Speaker 5: a perfect business plan, that we have all of the

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Speaker 5: money that we need to do X, Y and z

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Speaker 5: to get it to a certain level, That we have

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Speaker 5: the perfect product, the perfect packaging, that it looks like

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Speaker 5: the brands that you're seeing on Instagram. And what I

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Speaker 5: think you need to go back and really reassess is

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Speaker 5: these big brands that you might want to be like

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Speaker 5: one day, what did they look like on day one?

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Speaker 5: Because I guarantee it's not what you're seeing today. And

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Speaker 5: the best thing to do is to build your product

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Speaker 5: in collaboration with the person who is going to be

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Speaker 5: a customer.

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Speaker 4: Build it with your community.

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Speaker 5: Don't just quietly sit at your computer and think that

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Speaker 5: you know all of the answers and then release something

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Speaker 5: out into the world. It is so much more powerful

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Speaker 5: to bring the customer along with you and to get

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Speaker 5: that feedback as you go and get that buy in.

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Speaker 2: I'm so committed to your product because they genuinely believe

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Speaker 2: it's been made for them.

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Speaker 5: I have this incredible story about a brand called August,

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Speaker 5: which isn't in Australia yet they're in the US.

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Speaker 2: August, I stalk them on social media.

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Speaker 4: So they're founder.

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Speaker 5: Nadia O Komoto is just this incredible She's like twenty

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Speaker 5: six and has built this amazing business. And she had

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Speaker 5: a community that was built around this value of destigmatizing periods,

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Speaker 5: and she had that for a year. She hosted it

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Speaker 5: on a platform called Geneva, and she built her tampon

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Speaker 5: business with those customers for a year before she actually

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Speaker 5: released a physical product.

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Speaker 4: She since raised millions of dollars. They go viral on TikTok,

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Speaker 4: so they sold out.

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Speaker 5: She started by building with the community. So the big

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Speaker 5: mistake people make is wanting to sit at their laptops

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Speaker 5: by themselves and quietly make this perfect thing.

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Speaker 2: It does not work like that. It's always community first.

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Speaker 2: I feel like historically it's been very here's a product,

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Speaker 2: I'm going to tell you the fifty different reasons why

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Speaker 2: you need it. Whereas nowadays, and it's not even just nowadays,

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Speaker 2: it's just smart marketing, smart strategy. Now I go, well, Jasmine,

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Speaker 2: what are you struggling with? What can I help you with?

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Speaker 2: Then obviously you've got a niche, so you're asking questions

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Speaker 2: about that. But to go to your side and be like, wow,

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Speaker 2: I feel really heard this product really is for me.

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Speaker 2: They're doing the marketing themselves, like your consumer is going

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Speaker 2: to convince themselves that that's the only one they need

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Speaker 2: because you've taken on all of their feedback totally.

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Speaker 5: Not only have you then created a product that people

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Speaker 5: actually want to buy, which, by the way, is the

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Speaker 5: hard thing. Creating the product that people want is the

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Speaker 5: whole thing when you're getting started, but you've also then

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Speaker 5: got this really core group of evangelists who will go

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Speaker 5: out and bat for you. And don't misunderstand how valuable

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Speaker 5: it is, even if it is fifty people in the beginning,

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Speaker 5: to have those folks to spread the word when you

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Speaker 5: do have a product to sell.

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Speaker 2: I cannot, for the life of me remember the author.

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Speaker 2: But there is a great book called one Hundred True Fans,

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Speaker 2: and I am obsessed. It's like that. It's about finding

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Speaker 2: your core group of your community and loving on them

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Speaker 2: so hard because they're just going to be those evangelists

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Speaker 2: that go out and be like, Judsmine's amazing. Have you said, Judsmine,

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Speaker 2: what's Jusmin doing this week? Like they're obsessed, and their

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Speaker 2: obsession transforms into positive advocacy for your brand, and you

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Speaker 2: see it in there are a number of brands that

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Speaker 2: I follow online that do do this, and August is

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Speaker 2: one of them. Where you know in the comments on TikTok,

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Speaker 2: that is not a kind space sometimes, right they August

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Speaker 2: don't have to worry about that because if someone is unkind,

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Speaker 2: they have all these true fans that are like, sorry,

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Speaker 2: sit down, that's unacceptable behavior in this community. These are

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Speaker 2: not the values that we are upheld by. And you

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Speaker 2: just go, how do I create that? That is how

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Speaker 2: you create that. My friend following Nadia following what she

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Speaker 2: does with August, and I just I get so excited

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Speaker 2: watching it. It's very very cool. But one of the

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Speaker 2: things that I got out when we were talking about NBA,

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Speaker 2: like literally the only thing I got out of my

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Speaker 2: MBA that I'm like, oh, that was sort of worth

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Speaker 2: it was my network, right, And I could have just

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Speaker 2: found these people on LinkedIn if I really wanted to,

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Speaker 2: which arguably would have been free. Like can you imagine

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Speaker 2: if I'd invested the seventy nearly eighty thousand dollars that

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Speaker 2: I had spent on my MBA in my business. I

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Speaker 2: don't want to talk about it because it frustrates me,

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Speaker 2: but network is so important and you have clearly identified

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Speaker 2: that with female founder World, because that's basically what you

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Speaker 2: do when it comes to networking. What do we need

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Speaker 2: to know? How do we know who to network? What's

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Speaker 2: a waste of time? What is actually the follow up process?

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Speaker 2: Should I be anxious about this? What if I don't

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Speaker 2: even have a brand yet, but you're telling me to network?

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Speaker 2: Like Jasmin, that's overwhelming as all get out.

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Speaker 5: Isn't it funny how the word network as well now

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Speaker 5: has this really icky connotation. I think that when I

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Speaker 5: say networking, people get a little bit like like you

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Speaker 5: just said, they have that immediate reaction where they're like, oh,

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Speaker 5: I don't know, it feels transactional, and it feels like.

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Speaker 2: I'm just scared of making new friends jument.

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Speaker 5: Right, Okay, because that's essentially what it is. You're just

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Speaker 5: building relationships. And at this point, like I truly don't know,

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Speaker 5: like the lines are so blurred between personal and professional,

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Speaker 5: particularly when you're a small business owner, that your network

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Speaker 5: isn't this transactional thing. It needs to be something that

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Speaker 5: you're investing in from the beginning. And I'm a big

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Speaker 5: advocate and what I've seen work really well is peer

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Speaker 5: mentorship so you do not need to be reaching out

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Speaker 5: to the person who has built the company that you

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Speaker 5: want to build, who is maybe ten steps ahead of you.

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Speaker 5: You need to be reaching out to the people who

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Speaker 5: are alongside you. Start right now. If you haven't done

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Speaker 5: this yet, I don't care if it's an Instagram DM,

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Speaker 5: if it's an email, like, reach out to these people

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Speaker 5: and start building that network because as you grow, their

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Speaker 5: businesses will grow too. And at some point you're all

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Speaker 5: kind of coming up together and it creates this just

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Speaker 5: momentum where you're fueling each other. It leads to opportunities

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Speaker 5: for collaboration and partnership. And when you're building a small business,

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Speaker 5: you have so many questions that you just can't google.

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Speaker 5: It's stuff like is this supplier Dodgy? Is this price okay?

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Speaker 5: What do I put in my retailer pitch deck? How

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Speaker 5: do I get investors? This is stuff that's really hard

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Speaker 5: to google, and you're going to need to rely on

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Speaker 5: those relationships that you have just built over time to

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Speaker 5: be able to really ask these questions and get that

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Speaker 5: advice to grow your business. Plus, this is a hard game,

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Speaker 5: like you need people who understand where you're coming to

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Speaker 5: this from. My husband is amazing. He is an amazing

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Speaker 5: support to me. But when I have issues in my

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Speaker 5: business or I have a hard day with my team,

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Speaker 5: I'm on text with my founder friends sharing that my group.

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Speaker 2: Chant of business own your friends.

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Speaker 5: You need it, build that group chat for yourself. It

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Speaker 5: doesn't have to be this structured mentorship kind of experience.

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Speaker 5: Just go and find people who are at where you're

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Speaker 5: at and build with them.

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Speaker 6: Yeah.

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Speaker 2: No, I could not agree more. My little group of

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Speaker 2: girls that all own like not similar businesses to me,

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Speaker 2: but I would say, now, sim less sized businesses, we

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Speaker 2: kind of all started at the same area. They're the

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Speaker 2: ones I want to solk too. I'm like, oh my god,

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Speaker 2: this happened or this hr issues come up. Once you'll

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Speaker 2: be bigger. I don't feel so bad because if I

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Speaker 2: go out to brunch with one of my girlfriends and

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Speaker 2: I'm talking about that, they're like, oh, well that's really important.

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Speaker 2: You're just like, no, it's not like you can empathize

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Speaker 2: with my frustration here. But the same thing. You know,

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Speaker 2: your pitch decks are so challenging. You can't just google

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Speaker 2: those things. If you have a strong network, like I

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Speaker 2: feel like I do. The amount of time's been like

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Speaker 2: I'm really struggling with this. They're like, oh, babe, I'll

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Speaker 2: just send you mine. Yeah, Like wait, what, like you're

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Speaker 2: gonna happily send that? They're like yeah, of course, Like

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Speaker 2: you can just get it done. I spent hours doing

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Speaker 2: this and oh it was so frustrating because what goes

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Speaker 2: around comes around the next time they ask a question,

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Speaker 2: I'm like, what do you need? I will put it

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Speaker 2: on a silver platter. How do I give this to

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Speaker 2: you so that you get the same experience because they

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Speaker 2: feel like you. I don't want to say owe each

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Speaker 2: other in a way, but you just want each other

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Speaker 2: to be so successful because I'm like, no, you help me,

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Speaker 2: I help you. It's like this beautiful I guess ecosystem

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Speaker 2: that isn't family and it isn't friends. And that to

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Speaker 2: me was at the very start when I didn't have it,

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Speaker 2: the most isolating part. But what's your kind of like

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Speaker 2: go to? Do I slide into their dms and be

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Speaker 2: like high jusman, I think you're really cool? Like or

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Speaker 2: do I go high jusmin? Can we get coffee?

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Speaker 1: Like?

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Speaker 2: What's the gate?

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Speaker 5: I think you always need to be leading it with

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Speaker 5: if you're going into any relationship.

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Speaker 1: Right.

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Speaker 5: So if you've got a friendship and you've known this

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Speaker 5: person for ten years, you can go in right off

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Speaker 5: the bat with them and ask them for something, right

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Speaker 5: because you've built that relationship. But if you're going in

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Speaker 5: cold with somebody that you don't know, you need to

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Speaker 5: lead with the reason why they would want to have

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Speaker 5: a coffee with you, or you need to really like

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Speaker 5: do need to like dangle a little bit of a

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Speaker 5: carrot to entice them to start this relationship because we're

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Speaker 5: all busy, So yes, I would, I would say jump

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Speaker 5: into their DMS. There's nothing wrong with that. We also

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Speaker 5: have a group chat on a platform called Geneva that's

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Speaker 5: like free to join that people.

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Speaker 2: Know what held an Australian role.

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Speaker 5: It's kind of I think it's kind of new. It's

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Speaker 5: a platform that's I don't know, they call it like

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Speaker 5: discord or slack foragin. Yes, it's like that, but just like.

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Speaker 2: For gen z, it's got my approach. Definitely a millennial.

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Speaker 5: I am very millennial too, and a lot of our

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Speaker 5: community are millennials as well. But it's just the way

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Speaker 5: that the platform feels, the attitude, the vibes, and there

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Speaker 5: are very gen z and we like that.

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Speaker 4: Do you like that?

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Speaker 5: It's not it's not a millennial platform, but a lot

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Speaker 5: of people in there are. So you can jump into

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Speaker 5: a group chat like that, join an existing community, and

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Speaker 5: just embed yourself in there and truly lead with the

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Speaker 5: value you can offer. So if you see another founder

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Speaker 5: asking a question on the Instagram stories, be the person

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Speaker 5: that can say, hey, yeah, I can recommend somebody for

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Speaker 5: this job that you're hiring for, or go in and

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Speaker 5: add that value so that you can start the relationship

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Speaker 5: off with that kind of active service rather than trying

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Speaker 5: to take from somebody, because you don't want to be

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Speaker 5: going in with that kind of transactional attitude. And are

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Speaker 5: you seessling so important before about how it's mutually beneficial

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Speaker 5: this relationship has.

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Speaker 2: To be otherwise why are you yes?

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Speaker 5: So you need to show people that you want to

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Speaker 5: create a mutual relationship where you are I'm not just

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Speaker 5: taking from them, but you want to add to them

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Speaker 5: as well.

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Speaker 2: I couldn't agree more on the mutually beneficial thing because

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Speaker 2: I feel like I don't know you would be the

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Speaker 2: same because of the position you're in. Sometimes you do

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Speaker 2: have people that dm you go Jasmine you're amazing. Can

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Speaker 2: you please tell me x y zed? And you're like,

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Speaker 2: I know that I want to help people, but that

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Speaker 2: is a question you could have googled, or that is

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Speaker 2: something that you know if we were out for a coffee,

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Speaker 2: i'd have a chat with you about. But like, it's

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Speaker 2: just a take message. It's not this give take relationship.

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Speaker 2: And this is probably uncovering some of my dirty secrets, Jasmine.

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Speaker 2: But if I identify that there is somebody that I

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Speaker 2: want to network with, I look at them and it

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Speaker 2: might be you. Right, I've seen Jasmine, I've seen Female

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Speaker 2: Founder World, and I'm like, oh my gosh, this is

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Speaker 2: exactly what I want to do. I'm not going to

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Speaker 2: DM you straight away. I'm going to start following you.

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Speaker 2: I'm going to follow your business. I'm gonna start licking

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Speaker 2: all your posts. I'm gonna comment on some stuff. I

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Speaker 2: might reply to your stories a few times. You're hopefully

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Speaker 2: going to see my name pop up a few times.

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Speaker 2: Maybe if I'm lucky, because I've been good at interacting

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Speaker 2: with content, you check my content out too, and then

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Speaker 2: maybe you follow me, or maybe you don't. It doesn't

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Speaker 2: matter too much. But then I might go, hey, Jasmin

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Speaker 2: weird one. But I've been following you for a while.

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Speaker 2: I think your vibe is amazing, and I think that

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Speaker 2: we'd get along really well. I am in a similar position,

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Speaker 2: or I'm doing this, or I'm doing that. I reckon

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Speaker 2: that I have so much value and you have so

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Speaker 2: much value, and we definitely should put that in the

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Speaker 2: same room. At some point, I'll pay for the coffee.

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Speaker 2: Let me know when you're free. I feel like that

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Speaker 2: always lands so much better than like, Hi, Jasmin, I

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Speaker 2: just followed you, and I think that we should get coffee.

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Speaker 2: I'm probably gonna say no to that because as a

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Speaker 2: small business owner, we only have so many plates, we

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Speaker 2: only have so many hours in a day, and I

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Speaker 2: feel like if you're immediately showing me, oh my gosh,

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Speaker 2: like I've got value, You've got value, there's like that

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Speaker 2: pre existing kind of pseudosocial relationship. I want to be

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Speaker 2: your friend. I do genuinely want that, especially if I

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Speaker 2: can see that you're not just a brand new follower. However,

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Speaker 2: same thing for LinkedIn, same thing for like Facebook, same

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Speaker 2: thing for like this Geneva app. I feel like you've

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Speaker 2: got to prove why you're there to begin with, not

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Speaker 2: just go hey, I would like something.

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Speaker 5: Yeah, and also think of Instagram as LinkedIn for entrepreneurs

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Speaker 5: as well, like this is on network.

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Speaker 2: Yea, yes, absolutely, and it's not. I don't know. I

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Speaker 2: found so many of my best friends via Instagram, Like

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Speaker 2: it's it's crazy. All of the girls that work for

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Speaker 2: me that you have just met. I stalked to them

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Speaker 2: all on Instagram and then basically approached them from their

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Speaker 2: jobs because I was like, I can see what you're doing.

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Speaker 2: I think you're doing a great job. So do you

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Speaker 2: want to do that great job at my house? And

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Speaker 2: it's been really fun. But I think showing up on

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Speaker 2: social media is a massive one. So obviously just sliding

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Speaker 2: to someone's DMS, I don't know if that's as scary

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Speaker 2: as you know, being front facing when it comes to

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Speaker 2: creating content for your business. You're incredible at showing up authentically,

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Speaker 2: I would say, very authentically and very organically on your

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Speaker 2: social media. How do you do that? How do I

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Speaker 2: step into that? I feel like that, especially in twenty

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Speaker 2: twenty three, is so important to be able to do

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Speaker 2: if you want a successful business. Asn't how this.

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Speaker 5: Is such an interesting time for small business owners, particularly

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Speaker 5: women who are small business owners. I think we have

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Speaker 5: this interesting like opportunity but also pressure where you can

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Speaker 5: show up as the face of your business and it

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Speaker 5: will drive sales. The women that I'm talking to in

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Speaker 5: our community, the best tiktoks that perform for them are

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Speaker 5: the ones where they are fronting the content as the

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Speaker 5: business owner.

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Speaker 4: People are buying from people, not from.

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Speaker 5: Brands, and so you have to show up or somebody

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Speaker 5: has to show up as a person that is front

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Speaker 5: facing for the business. But it can be really hard

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Speaker 5: and it's a challenge. Not everybody feels comfortable being on camera,

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Speaker 5: particularly in this age of video where we're not just

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Speaker 5: putting photos of ourselves up there. You are speaking, you're

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Speaker 5: doing video, and maybe you're doing skits like that is

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Speaker 5: not something that people are inherently born being comfortable with.

435
00:19:58,640 --> 00:20:00,639
Speaker 2: Oh no, Like the entire reason, in judgment, I have

436
00:20:00,680 --> 00:20:02,760
Speaker 2: a podcast is because video was too overwhelmings.

437
00:20:02,800 --> 00:20:03,320
Speaker 4: I understand.

438
00:20:03,359 --> 00:20:04,639
Speaker 2: I was like, heck no, I'm not going to be

439
00:20:04,640 --> 00:20:06,240
Speaker 2: on video, And now I'm the biggest tip of crete

440
00:20:06,240 --> 00:20:08,360
Speaker 2: because I'm like, what other tiktoks can I do?

441
00:20:08,560 --> 00:20:09,320
Speaker 4: I understand.

442
00:20:09,720 --> 00:20:12,040
Speaker 5: Look, I do struggle with this a lot where I'm

443
00:20:12,080 --> 00:20:14,800
Speaker 5: kind of like, how much is right to share? What

444
00:20:15,000 --> 00:20:18,399
Speaker 5: is the payoff of actually being this vulnerable and creating

445
00:20:18,480 --> 00:20:22,920
Speaker 5: spending this much time creating content. But ultimately, every opportunity

446
00:20:22,920 --> 00:20:25,440
Speaker 5: that I've had to grow our business has been because

447
00:20:25,480 --> 00:20:29,480
Speaker 5: somebody has connected with me, my story, the content I've created.

448
00:20:29,880 --> 00:20:31,920
Speaker 5: And so that's why I just keep showing up every

449
00:20:31,960 --> 00:20:36,440
Speaker 5: single day. I would say, you need to be finding

450
00:20:36,480 --> 00:20:39,200
Speaker 5: a mix that works for you. And when you just

451
00:20:39,240 --> 00:20:41,520
Speaker 5: says something really important that we said showing up authentically,

452
00:20:42,080 --> 00:20:44,480
Speaker 5: that doesn't mean that you have to be participating in

453
00:20:44,480 --> 00:20:46,400
Speaker 5: this vulnerability olympics that is the.

454
00:20:46,359 --> 00:20:47,160
Speaker 4: Internet right now.

455
00:20:47,240 --> 00:20:49,920
Speaker 5: You do not have to be just bearing the worst

456
00:20:49,960 --> 00:20:51,520
Speaker 5: thing that's ever happened to you on the internet so

457
00:20:51,560 --> 00:20:53,960
Speaker 5: that people can like connect with that. You can be

458
00:20:54,160 --> 00:20:57,720
Speaker 5: authentic in a way that is safe for you and

459
00:20:58,119 --> 00:21:00,720
Speaker 5: is also reflective of the brand that you want to build.

460
00:21:01,080 --> 00:21:03,639
Speaker 5: So I think it's about putting those like parameters around

461
00:21:03,640 --> 00:21:06,840
Speaker 5: what authenticity means to you. I'm somebody that has a

462
00:21:06,840 --> 00:21:09,920
Speaker 5: pretty chill vibe, like I am not dancing on TikTok.

463
00:21:10,080 --> 00:21:11,240
Speaker 4: I am not going to.

464
00:21:11,160 --> 00:21:13,600
Speaker 2: Get me dancing. I will make a TikTok, I will

465
00:21:13,600 --> 00:21:15,840
Speaker 2: not dance. No, And ajutment.

466
00:21:16,119 --> 00:21:18,480
Speaker 4: Yes, there is a line. We are millennials.

467
00:21:19,040 --> 00:21:22,840
Speaker 2: I'm really sorry. I can't dance like I did fourteen

468
00:21:22,960 --> 00:21:25,479
Speaker 2: years of dance school and I still cannot.

469
00:21:25,480 --> 00:21:27,040
Speaker 4: Okay, well you're probably better than me.

470
00:21:27,200 --> 00:21:29,240
Speaker 2: Oh no, no, no, no, there's a reason I was

471
00:21:29,280 --> 00:21:31,240
Speaker 2: always at the back of the concepts.

472
00:21:31,320 --> 00:21:32,720
Speaker 5: I have a friend who is this is such a

473
00:21:32,760 --> 00:21:35,199
Speaker 5: tangent who is a professional dancer. She's literally a rocket,

474
00:21:35,200 --> 00:21:38,000
Speaker 5: one of the best dancers in the world. And she

475
00:21:38,000 --> 00:21:39,560
Speaker 5: she has tried to teach me how to dance and

476
00:21:39,600 --> 00:21:39,960
Speaker 5: she can't.

477
00:21:40,119 --> 00:21:42,320
Speaker 4: So no, no, no, no, she can't do it.

478
00:21:42,480 --> 00:21:44,960
Speaker 5: So I'm so sorry. I know I can't have everything.

479
00:21:45,040 --> 00:21:46,760
Speaker 5: Of us are born with it, some of us aren't.

480
00:21:46,800 --> 00:21:50,080
Speaker 5: But all of that to say that, pick what authenticity

481
00:21:50,160 --> 00:21:52,159
Speaker 5: means to you. For me, it means showing up and

482
00:21:52,200 --> 00:21:54,600
Speaker 5: just chatting to the camera like this. It means showing

483
00:21:55,040 --> 00:21:57,840
Speaker 5: day in the life flogs, and it means mixing in

484
00:21:57,920 --> 00:22:02,200
Speaker 5: a little bit of like my secret sauce to business

485
00:22:02,200 --> 00:22:04,879
Speaker 5: related content, and that essentially is just your personality.

486
00:22:05,040 --> 00:22:07,920
Speaker 2: I think it's interesting as well, because when you say

487
00:22:08,400 --> 00:22:11,520
Speaker 2: show up authentically, people go, so I have to show everything?

488
00:22:11,600 --> 00:22:15,920
Speaker 2: Yeah no, And I think that's really, really not the point,

489
00:22:15,960 --> 00:22:18,520
Speaker 2: like authentically means in exactly the same way i'd have

490
00:22:18,560 --> 00:22:21,760
Speaker 2: a conversation with you. That's how I converse with my community,

491
00:22:21,800 --> 00:22:24,159
Speaker 2: because I adore my community and they deserve to be

492
00:22:24,280 --> 00:22:26,359
Speaker 2: spoken to in the way that I speak to people.

493
00:22:26,480 --> 00:22:29,520
Speaker 2: And I think that's always been the driving force behind

494
00:22:29,600 --> 00:22:32,080
Speaker 2: our content and what we do on Sheees on the Money,

495
00:22:32,440 --> 00:22:35,560
Speaker 2: and I share so many random tipbits, like you know

496
00:22:35,640 --> 00:22:38,520
Speaker 2: my favorite foods. You might know you know dribs and

497
00:22:38,600 --> 00:22:42,399
Speaker 2: drabs through listening to different platforms. But unless you're a

498
00:22:42,520 --> 00:22:45,119
Speaker 2: LinkedIn stalker, which is fine, you're not going to know

499
00:22:45,160 --> 00:22:46,760
Speaker 2: that much about my husband. You're not going to know

500
00:22:46,800 --> 00:22:49,600
Speaker 2: that much about my family. I never share that side

501
00:22:49,640 --> 00:22:52,159
Speaker 2: of things, like I have so many beautiful nieces and

502
00:22:52,200 --> 00:22:54,680
Speaker 2: nephews that I just don't post on my social media.

503
00:22:54,720 --> 00:22:58,240
Speaker 2: But I spend honestly most weekends with And I think

504
00:22:58,280 --> 00:23:02,199
Speaker 2: that sometimes you have to all lines because you go, no, like,

505
00:23:03,000 --> 00:23:05,720
Speaker 2: let's just leave it at that, Like you can have

506
00:23:05,920 --> 00:23:08,959
Speaker 2: personality Victoria, you can have my offensive comments, you can

507
00:23:09,040 --> 00:23:11,239
Speaker 2: have you know, my spicy opinions on money. You can

508
00:23:11,280 --> 00:23:14,280
Speaker 2: have all of those things. Authentic content doesn't mean one

509
00:23:14,359 --> 00:23:17,360
Speaker 2: hundred percent transparent. It means that you know, I'll tell

510
00:23:17,400 --> 00:23:20,960
Speaker 2: you the truth always, but that doesn't necessarily mean that

511
00:23:21,080 --> 00:23:23,240
Speaker 2: I will put it all on a silver platter so

512
00:23:23,320 --> 00:23:26,000
Speaker 2: that hopefully you like my content enough to sell something,

513
00:23:26,280 --> 00:23:29,000
Speaker 2: because to me, that's exhausting. And for a while I

514
00:23:29,119 --> 00:23:31,399
Speaker 2: was doing that and I was just like, this is

515
00:23:31,520 --> 00:23:33,680
Speaker 2: too much, Like I need something for me. I need

516
00:23:33,720 --> 00:23:37,240
Speaker 2: something that's like not so exhausting. And I think that's

517
00:23:37,359 --> 00:23:39,359
Speaker 2: really important as well, to go no, no, no, you

518
00:23:39,400 --> 00:23:42,520
Speaker 2: don't have to show up and be authentically completely, one

519
00:23:42,640 --> 00:23:46,120
Speaker 2: hundred percent transparent of like every minute of your waking day,

520
00:23:46,119 --> 00:23:48,600
Speaker 2: because I'm pretty sure that any person who does a

521
00:23:48,640 --> 00:23:51,760
Speaker 2: day in the life isn't doing every single minute, every

522
00:23:51,800 --> 00:23:54,639
Speaker 2: single bathroom break, every single phone call, text message, like

523
00:23:54,680 --> 00:23:56,560
Speaker 2: all of those things. It's like, here are the things

524
00:23:56,600 --> 00:23:57,439
Speaker 2: I want to share with you.

525
00:23:57,960 --> 00:24:00,280
Speaker 5: Yeah, absolutely, I think you need to put parameters that

526
00:24:00,400 --> 00:24:02,760
Speaker 5: you're so so right and you know, but I do

527
00:24:02,800 --> 00:24:04,879
Speaker 5: think when you do show those small personal moments or

528
00:24:04,920 --> 00:24:07,360
Speaker 5: those a little bit of personality, like you're just think

529
00:24:07,400 --> 00:24:09,639
Speaker 5: of that as like a trust building exercise. You're showing

530
00:24:09,640 --> 00:24:11,679
Speaker 5: who you are so that when you do sell something

531
00:24:11,680 --> 00:24:15,200
Speaker 5: to somebody, they trust you and they were five percent.

532
00:24:15,320 --> 00:24:17,520
Speaker 2: All right, I think we should jump into a break

533
00:24:17,600 --> 00:24:20,439
Speaker 2: because I have six million different questions to ask you

534
00:24:20,480 --> 00:24:23,119
Speaker 2: about growing your business once you've actually started. So guys,

535
00:24:23,359 --> 00:24:31,200
Speaker 2: do not go anywhere, and neither should you. Jasmine. All right, Jasmine,

536
00:24:31,240 --> 00:24:34,040
Speaker 2: we are back at it. I'm so excited like talking

537
00:24:34,040 --> 00:24:37,280
Speaker 2: about small business and just even business in general. I

538
00:24:37,400 --> 00:24:41,840
Speaker 2: just get so excited because there's so much opportunity, especially

539
00:24:41,880 --> 00:24:45,600
Speaker 2: for women to grow businesses in twenty twenty three. And

540
00:24:45,880 --> 00:24:47,840
Speaker 2: you know, before we had a chat about just like

541
00:24:47,880 --> 00:24:50,800
Speaker 2: showing up and starting. And obviously this podcast is not

542
00:24:50,880 --> 00:24:54,679
Speaker 2: about going, here's the perfect product, because I mean we

543
00:24:54,680 --> 00:24:56,720
Speaker 2: would have already taken it if we had another idea

544
00:24:56,720 --> 00:24:59,359
Speaker 2: for you, let's be honest. But I want to know,

545
00:24:59,560 --> 00:25:02,680
Speaker 2: I guess what do we do once we've started, We've

546
00:25:02,680 --> 00:25:04,919
Speaker 2: got our business, we've set it up, we have our

547
00:25:04,960 --> 00:25:07,760
Speaker 2: product that we think is perfect and going to hit

548
00:25:07,800 --> 00:25:11,680
Speaker 2: the mark in every way, shape and form. What next?

549
00:25:12,760 --> 00:25:15,280
Speaker 5: So if you're talking about scaling, there's two different things, right.

550
00:25:15,320 --> 00:25:16,600
Speaker 5: So you have a product, you have it out in

551
00:25:16,640 --> 00:25:19,160
Speaker 5: the world, and you want to get traction. So that's

552
00:25:19,200 --> 00:25:21,800
Speaker 5: kind of the first thing and the way the brands

553
00:25:21,840 --> 00:25:24,240
Speaker 5: are getting traction now that I'm saying, honestly, it is

554
00:25:24,359 --> 00:25:27,320
Speaker 5: video content. That's why I hired six months ago a

555
00:25:27,320 --> 00:25:29,760
Speaker 5: full time video producer one hundred percent. And I also

556
00:25:29,800 --> 00:25:31,880
Speaker 5: have somebody who follows us around a couple of days

557
00:25:31,880 --> 00:25:33,720
Speaker 5: a week and creates video content as well.

558
00:25:33,720 --> 00:25:37,320
Speaker 2: As in Perth, we've got Brooke Cumet before and Brook

559
00:25:37,440 --> 00:25:40,040
Speaker 2: is incredible, amazing, but she lives in a different state

560
00:25:40,080 --> 00:25:41,520
Speaker 2: to me, So like we've worked out a way to

561
00:25:41,680 --> 00:25:43,880
Speaker 2: make it work. Yeah, but that would be so good.

562
00:25:44,200 --> 00:25:46,719
Speaker 5: Maybe I need to maybe you need to also somebody

563
00:25:46,720 --> 00:25:51,000
Speaker 5: to edit, somebody to film. I can't possibly capture all

564
00:25:51,040 --> 00:25:53,119
Speaker 5: of the things that I'm doing in the day and

565
00:25:53,200 --> 00:25:54,960
Speaker 5: also do the things I need to do in the day.

566
00:25:55,280 --> 00:25:57,720
Speaker 5: So having somebody to create that content is really powerful.

567
00:25:57,800 --> 00:25:59,480
Speaker 2: And we need to break that down as well. Because

568
00:25:59,520 --> 00:26:01,399
Speaker 2: I always say this to one of my girlfriends, just

569
00:26:01,400 --> 00:26:03,520
Speaker 2: like they I'm so in awe of what you do.

570
00:26:03,680 --> 00:26:06,119
Speaker 2: Like you're here, you're there, you're everywhere. You like do

571
00:26:06,359 --> 00:26:08,600
Speaker 2: three episodes a week, You're always on Instagram, you do

572
00:26:08,680 --> 00:26:11,480
Speaker 2: so many tiktoks, Like we do a minimum of fourteen

573
00:26:11,520 --> 00:26:14,600
Speaker 2: tiktoks a week, well just of the podcast, which is fine,

574
00:26:14,840 --> 00:26:17,880
Speaker 2: but you're looking at She's on the money five years

575
00:26:17,880 --> 00:26:20,199
Speaker 2: after it started, with a team that are creating that,

576
00:26:20,240 --> 00:26:23,120
Speaker 2: and obviously it's authentic and it's you know, if I'm

577
00:26:23,119 --> 00:26:26,000
Speaker 2: on my social media, personally, I don't want to burst

578
00:26:26,040 --> 00:26:29,400
Speaker 2: the bubble. But the reality is I probably haven't edited that.

579
00:26:29,400 --> 00:26:32,760
Speaker 2: That real I haven't edited that video. I've probably had

580
00:26:32,800 --> 00:26:34,960
Speaker 2: someone who's done it. I've signed off on it. I'm

581
00:26:34,960 --> 00:26:39,320
Speaker 2: really happy with it. But I think smaller business owners

582
00:26:39,359 --> 00:26:43,159
Speaker 2: and smaller founders put so much pressure on themselves to

583
00:26:43,200 --> 00:26:46,639
Speaker 2: go I have to be everything to everybody, and I

584
00:26:46,680 --> 00:26:48,000
Speaker 2: have to do this day in the life. I've seen

585
00:26:48,080 --> 00:26:50,399
Speaker 2: Jasmine do it. You know, Victoria's done it a few times.

586
00:26:50,560 --> 00:26:53,240
Speaker 2: We need to do that, my friend. That might not

587
00:26:53,320 --> 00:26:56,440
Speaker 2: be the priority right now. Actually growing your business might

588
00:26:56,480 --> 00:26:59,560
Speaker 2: be the priority. So we need to maybe compare apples

589
00:26:59,560 --> 00:27:02,560
Speaker 2: with apple, no apples with oranges, because I'm an orange

590
00:27:02,640 --> 00:27:05,000
Speaker 2: right now. I've gone through the hard yards of not

591
00:27:05,040 --> 00:27:07,000
Speaker 2: being able to afford stuff and having to do six

592
00:27:07,040 --> 00:27:09,800
Speaker 2: million things myself and staying up till three am every

593
00:27:09,800 --> 00:27:12,359
Speaker 2: single night, literally crying because.

594
00:27:12,080 --> 00:27:15,240
Speaker 7: I'm like I boasted no stories, Like my engagement is

595
00:27:15,280 --> 00:27:17,560
Speaker 7: going to be down, my business is going to be

596
00:27:17,920 --> 00:27:21,439
Speaker 7: through the floor tomorrow and I just I want to,

597
00:27:21,560 --> 00:27:23,679
Speaker 7: I guess normalize that you don't have to be everything

598
00:27:23,680 --> 00:27:26,200
Speaker 7: to everybody, and with scale often.

599
00:27:25,960 --> 00:27:29,879
Speaker 2: Comes a lot more exposure and you don't need to

600
00:27:29,880 --> 00:27:31,560
Speaker 2: be everything to everybody all at once.

601
00:27:31,680 --> 00:27:34,320
Speaker 5: I would also say, like try a bunch of stuff

602
00:27:34,359 --> 00:27:36,960
Speaker 5: in the beginning. The theme that I'm hearing from people

603
00:27:37,040 --> 00:27:39,919
Speaker 5: that are in the community for Female Founder World is

604
00:27:39,960 --> 00:27:42,359
Speaker 5: that there is no theme like, yes, the video content

605
00:27:42,480 --> 00:27:44,399
Speaker 5: piece is performing really well for a lot of folks,

606
00:27:44,440 --> 00:27:45,960
Speaker 5: a lot of people haven't cracked that or that's not

607
00:27:46,040 --> 00:27:48,120
Speaker 5: working for them, and they're going to find their own

608
00:27:48,160 --> 00:27:51,240
Speaker 5: thing that's resonating with their own customers or is this

609
00:27:51,359 --> 00:27:54,200
Speaker 5: special thing that the founder or the small business owner

610
00:27:54,359 --> 00:27:56,600
Speaker 5: like really understands and so that's what they're going to

611
00:27:56,640 --> 00:27:59,320
Speaker 5: do to drive the business forward, things like doing community

612
00:27:59,359 --> 00:28:03,080
Speaker 5: sampling probe. Do you know the brand gorgey Yes, Okay,

613
00:28:03,160 --> 00:28:05,280
Speaker 5: So it's this amazing energy during company. They've been around

614
00:28:05,280 --> 00:28:07,720
Speaker 5: for like five minutes. They're in Whole Food's doing amazing things.

615
00:28:07,640 --> 00:28:11,840
Speaker 2: Like they're very us, very well, I'm psychotic on TikTok Okay. Yes,

616
00:28:11,840 --> 00:28:14,080
Speaker 2: that's why I know they see them. I don't think

617
00:28:14,160 --> 00:28:16,480
Speaker 2: the average you know Australian listener is going to go

618
00:28:16,680 --> 00:28:17,280
Speaker 2: of course.

619
00:28:17,440 --> 00:28:20,320
Speaker 5: Okay, So there's this energy during company called Gorgey, and

620
00:28:20,840 --> 00:28:23,360
Speaker 5: the way that they've really just been able to skyrocket

621
00:28:23,520 --> 00:28:26,560
Speaker 5: is that they are doing this community sampling program, which

622
00:28:26,600 --> 00:28:30,280
Speaker 5: basically means they're identifying interesting folks on TikTok who are

623
00:28:30,359 --> 00:28:33,560
Speaker 5: not influencers, are not professional content creators, and they're gifting

624
00:28:33,640 --> 00:28:35,840
Speaker 5: those people to create content because you're in this era

625
00:28:36,000 --> 00:28:39,560
Speaker 5: where literally anyone can go viral and you're searching the

626
00:28:39,600 --> 00:28:41,960
Speaker 5: thing on TikTok before you buy it, and anyone could

627
00:28:42,000 --> 00:28:43,160
Speaker 5: be appearing at the top there.

628
00:28:43,360 --> 00:28:46,440
Speaker 2: I do search things on TikTok. I reckon TikTok's going

629
00:28:46,480 --> 00:28:48,080
Speaker 2: to become one of the next big search.

630
00:28:47,880 --> 00:28:49,280
Speaker 4: Engine one hundred percent it is.

631
00:28:49,360 --> 00:28:51,440
Speaker 2: It has to because that's what I'm using it for.

632
00:28:52,000 --> 00:28:54,360
Speaker 5: Yes, I'm using it to grow my business. I have

633
00:28:54,520 --> 00:28:56,920
Speaker 5: questions about how do I do this, how do I

634
00:28:56,960 --> 00:28:59,040
Speaker 5: do that? And I search TikTok before I search Google.

635
00:28:59,480 --> 00:29:02,560
Speaker 2: Yeah, I'm literally the same at the moment. Complete side note,

636
00:29:02,640 --> 00:29:04,440
Speaker 2: it is no secret that I am pregnant and having

637
00:29:04,440 --> 00:29:07,560
Speaker 2: a baby in three and a half months. Terrifying.

638
00:29:07,600 --> 00:29:08,479
Speaker 4: You could talk about that.

639
00:29:08,560 --> 00:29:12,000
Speaker 2: Oh me too. But like every single baby product because

640
00:29:12,000 --> 00:29:14,280
Speaker 2: this is my first baby, I don't know anything about anything,

641
00:29:14,280 --> 00:29:15,680
Speaker 2: Like I don't even know what way is up. Like

642
00:29:15,720 --> 00:29:17,720
Speaker 2: I just learned what a hukker is and I was like, wow,

643
00:29:17,760 --> 00:29:21,959
Speaker 2: that's crazy, Like that's cool. But I'm TikTok searching everything.

644
00:29:22,000 --> 00:29:24,400
Speaker 2: I'm like, I want the mums to tell me what

645
00:29:24,760 --> 00:29:26,720
Speaker 2: is this good? Can I watch the video? How does

646
00:29:26,760 --> 00:29:29,360
Speaker 2: that work? But the same thing is happening in your community.

647
00:29:29,480 --> 00:29:31,960
Speaker 2: Like this is just really relevant for me right now.

648
00:29:32,240 --> 00:29:34,080
Speaker 2: But you know, if you haven't tried in an in drink,

649
00:29:34,200 --> 00:29:36,840
Speaker 2: let's be honest, Whole Foods isn't the cheapest place to go.

650
00:29:36,920 --> 00:29:39,080
Speaker 2: Maybe I want to look it up first and see

651
00:29:39,120 --> 00:29:41,640
Speaker 2: what other people's opinions are, and you go, oh, I

652
00:29:41,680 --> 00:29:46,040
Speaker 2: definitely want that. I am, if anything, really bad at

653
00:29:46,080 --> 00:29:49,200
Speaker 2: being peer pressured, like the Internet is peer pressure.

654
00:29:49,560 --> 00:29:51,000
Speaker 5: And also, you know, the other thing that I think

655
00:29:51,040 --> 00:29:53,840
Speaker 5: people should take away from what you just said is, yes,

656
00:29:54,200 --> 00:29:56,560
Speaker 5: you know, creating the content on TikTok, doing the community

657
00:29:56,600 --> 00:29:58,959
Speaker 5: sampling on TikTok is a great way to grow. But

658
00:29:59,080 --> 00:30:02,160
Speaker 5: also think about how you are discovering products now and

659
00:30:02,240 --> 00:30:05,320
Speaker 5: reverse engineer it so you're maybe looking stuff up on

660
00:30:05,360 --> 00:30:08,240
Speaker 5: TikTok to get a review, and then maybe you're going

661
00:30:08,240 --> 00:30:10,840
Speaker 5: to the website and seeing what the reviews are under

662
00:30:10,840 --> 00:30:13,720
Speaker 5: the product, or maybe you're then googling it to see

663
00:30:13,760 --> 00:30:16,760
Speaker 5: if one of the mum blogs that you follow or

664
00:30:16,800 --> 00:30:19,720
Speaker 5: whatever has written about it, like reverse Engineer, how you're

665
00:30:19,760 --> 00:30:22,320
Speaker 5: discovering products, and then think about how you can get

666
00:30:22,400 --> 00:30:25,000
Speaker 5: traction with customers by building that journey for them.

667
00:30:25,280 --> 00:30:28,480
Speaker 2: I could not agree more. Let's take it all the

668
00:30:28,520 --> 00:30:30,720
Speaker 2: way back. I know that you had your beauty business,

669
00:30:30,800 --> 00:30:33,400
Speaker 2: you wrapped that up in twenty sixteen, and then you've

670
00:30:33,440 --> 00:30:38,400
Speaker 2: started Female Founder World, which is honestly sligh. But if

671
00:30:38,400 --> 00:30:40,240
Speaker 2: we could go back and get judsmine to do it

672
00:30:40,280 --> 00:30:43,880
Speaker 2: all again, we're doing Female Founders World again. What would

673
00:30:43,960 --> 00:30:46,320
Speaker 2: you wish that you had known at the start, maybe

674
00:30:46,360 --> 00:30:50,160
Speaker 2: about your first hire, or your first time to outsource something,

675
00:30:50,280 --> 00:30:52,520
Speaker 2: or your first time to you know, think about the

676
00:30:52,560 --> 00:30:55,200
Speaker 2: way social media works. Obviously it was a while ago

677
00:30:55,240 --> 00:30:57,600
Speaker 2: in social media changes, but you know what I mean.

678
00:30:58,040 --> 00:31:00,680
Speaker 5: Yeah, I've made a few mistakes around higher I think

679
00:31:00,880 --> 00:31:02,880
Speaker 5: wanting to bring someone on full time when maybe you

680
00:31:02,880 --> 00:31:05,719
Speaker 5: aren't ready and you genuinely don't need to. There is

681
00:31:05,800 --> 00:31:08,280
Speaker 5: this huge gig economy right now, where you can tap

682
00:31:08,400 --> 00:31:11,040
Speaker 5: amazing talent and have them work for you a couple

683
00:31:11,080 --> 00:31:14,360
Speaker 5: of days a week and build up these different experts

684
00:31:14,360 --> 00:31:16,240
Speaker 5: who are doing different things in the business. And so

685
00:31:16,360 --> 00:31:19,840
Speaker 5: I would say start off by identifying where you need

686
00:31:19,880 --> 00:31:22,600
Speaker 5: folks to come in and finding experts who can do

687
00:31:22,640 --> 00:31:24,640
Speaker 5: that part time rather than who are working full time

688
00:31:24,640 --> 00:31:26,560
Speaker 5: in the business, and then you kind of have this

689
00:31:26,680 --> 00:31:28,840
Speaker 5: obligation to them. I think that that's a really great

690
00:31:28,880 --> 00:31:31,800
Speaker 5: way to stay lean and get started. For me, it

691
00:31:31,960 --> 00:31:35,320
Speaker 5: wasn't until I brought somebody into the team that the business.

692
00:31:34,960 --> 00:31:37,440
Speaker 4: Was really able to grow. And you just like.

693
00:31:37,440 --> 00:31:40,000
Speaker 5: Hold things so tightly in the beginning. You feel like

694
00:31:40,440 --> 00:31:44,080
Speaker 5: anytime you outsaw something, it's going to mean that the

695
00:31:44,120 --> 00:31:46,560
Speaker 5: product isn't going to be as good or it's not

696
00:31:46,600 --> 00:31:48,440
Speaker 5: going to be as good as how you can do it.

697
00:31:48,480 --> 00:31:52,920
Speaker 5: But truly done is better than perfect or good is

698
00:31:52,960 --> 00:31:55,680
Speaker 5: better than perfect. When you're trying to scale a business,

699
00:31:55,840 --> 00:31:59,360
Speaker 5: because you cannot own all of these things and be

700
00:31:59,520 --> 00:32:02,000
Speaker 5: working on the business and in the business at the

701
00:32:02,040 --> 00:32:04,240
Speaker 5: same time, you need to build space for yourself where

702
00:32:04,280 --> 00:32:06,880
Speaker 5: you can be thinking ten steps ahead and move into

703
00:32:06,920 --> 00:32:10,360
Speaker 5: this role of managing people who are then doing the

704
00:32:10,440 --> 00:32:12,960
Speaker 5: thing that's driving the business. And this is definitely this

705
00:32:13,080 --> 00:32:16,240
Speaker 5: like little switch that has to happen when your business

706
00:32:16,320 --> 00:32:17,240
Speaker 5: gets a little bit of traction.

707
00:32:17,360 --> 00:32:19,640
Speaker 2: Now, I'm not gonna lie. This feels like a personal attack.

708
00:32:19,840 --> 00:32:22,680
Speaker 2: If you go and get my team, they will be like,

709
00:32:23,200 --> 00:32:26,800
Speaker 2: what if you said, hey, what is I guess Victoria's downfall?

710
00:32:26,880 --> 00:32:28,800
Speaker 2: Like what is the worst thing about her? I mean,

711
00:32:28,840 --> 00:32:30,840
Speaker 2: they've probably got a lot of personal things to say,

712
00:32:30,960 --> 00:32:34,440
Speaker 2: but they would say, from a business perspective, she just

713
00:32:34,520 --> 00:32:38,040
Speaker 2: won't let's go right. And I love being across it

714
00:32:38,080 --> 00:32:39,800
Speaker 2: as well, so like I have a bit of fomo

715
00:32:40,000 --> 00:32:42,960
Speaker 2: in addition to you going, oh, well, I guess it's

716
00:32:43,000 --> 00:32:45,400
Speaker 2: my business. You know, if we're doing an Instagram post,

717
00:32:45,440 --> 00:32:47,280
Speaker 2: I'm like, well, I guess at the end of the day,

718
00:32:47,400 --> 00:32:49,720
Speaker 2: like not to have too many tickets, but it's my business.

719
00:32:49,880 --> 00:32:53,440
Speaker 2: The best person to do content must be me. Letting

720
00:32:53,440 --> 00:32:56,800
Speaker 2: go was really hard. My team know that because they're

721
00:32:56,840 --> 00:33:00,280
Speaker 2: consistently like V I am actually confident at my job,

722
00:33:00,480 --> 00:33:03,720
Speaker 2: Like we don't micro manager anymore. But I think it's

723
00:33:03,920 --> 00:33:06,600
Speaker 2: so important to know that. But how do we know

724
00:33:06,640 --> 00:33:08,880
Speaker 2: what to let go of and what are those core

725
00:33:09,040 --> 00:33:11,120
Speaker 2: activities that you know, at the end of the day,

726
00:33:11,120 --> 00:33:14,720
Speaker 2: we should still be doing because for me, I'm still

727
00:33:14,760 --> 00:33:17,200
Speaker 2: the one answering the DMS, and that to me is

728
00:33:17,200 --> 00:33:19,480
Speaker 2: so important because I feel like, as the founder of

729
00:33:19,520 --> 00:33:21,960
Speaker 2: She's on the money, I want my fingers on the pulse.

730
00:33:22,040 --> 00:33:24,760
Speaker 2: I want to be in my community talking to them,

731
00:33:25,000 --> 00:33:27,440
Speaker 2: getting a little bit dirty, getting gritty because I could

732
00:33:27,480 --> 00:33:29,000
Speaker 2: hire a full and I do have a full time

733
00:33:29,000 --> 00:33:32,600
Speaker 2: community manager who doesn't like that I'm managing the DMS,

734
00:33:33,200 --> 00:33:36,440
Speaker 2: but I find that really helps me. And that's something

735
00:33:36,440 --> 00:33:38,320
Speaker 2: that I let go of for a few months yeah,

736
00:33:38,400 --> 00:33:40,240
Speaker 2: and was like, actually, no, I need to be back here.

737
00:33:40,280 --> 00:33:41,920
Speaker 2: So how do I know what to outsource or what

738
00:33:42,000 --> 00:33:46,160
Speaker 2: to let go When as a small business owner everything

739
00:33:46,280 --> 00:33:47,200
Speaker 2: feels important.

740
00:33:47,440 --> 00:33:48,880
Speaker 4: I just want to like follow on what you just said.

741
00:33:48,880 --> 00:33:49,680
Speaker 4: They're about the DMS.

742
00:33:49,720 --> 00:33:52,360
Speaker 5: Even brands that are huge, their founders are still trying

743
00:33:52,400 --> 00:33:55,200
Speaker 5: to find a way to stay close to their customers.

744
00:33:55,240 --> 00:33:58,360
Speaker 5: So even doing yeah, who are doing like huge amounts

745
00:33:58,400 --> 00:34:01,360
Speaker 5: of revenue and have insane amounts of sales coming through

746
00:34:01,400 --> 00:34:03,920
Speaker 5: their business, they are still finding a way to stay

747
00:34:03,920 --> 00:34:05,760
Speaker 5: close to the customers. So whether it's reading the DMS

748
00:34:05,880 --> 00:34:09,319
Speaker 5: or having your team kind of like compile insights or

749
00:34:09,360 --> 00:34:11,080
Speaker 5: reviews or whatever. You do need to find a way

750
00:34:11,080 --> 00:34:12,680
Speaker 5: to stay close to the customer if you're going to

751
00:34:12,680 --> 00:34:14,880
Speaker 5: be handing off those things. But how you kind of

752
00:34:14,960 --> 00:34:17,680
Speaker 5: know what to hand off and what to keep yourself.

753
00:34:18,080 --> 00:34:20,400
Speaker 5: I really think it's about what is your core products

754
00:34:20,400 --> 00:34:22,719
Speaker 5: that you're offering for us. It's content, right, and so

755
00:34:22,880 --> 00:34:24,800
Speaker 5: that's why you want to be across the content because

756
00:34:24,800 --> 00:34:27,560
Speaker 5: that is literally the thing that you're offering that is

757
00:34:27,560 --> 00:34:30,560
Speaker 5: building the business. So I don't create our content anymore,

758
00:34:30,800 --> 00:34:32,640
Speaker 5: but I do the last ten percent. So I'm the

759
00:34:32,640 --> 00:34:35,200
Speaker 5: person who still sends content live because I want to

760
00:34:35,200 --> 00:34:37,359
Speaker 5: make sure it's perfect before it goes up. But I've

761
00:34:37,400 --> 00:34:39,719
Speaker 5: hired somebody else to do all of that groundwork. But

762
00:34:39,760 --> 00:34:41,880
Speaker 5: I enjoy that piece of it as well. So I

763
00:34:41,880 --> 00:34:44,080
Speaker 5: think you really need to think about what can you

764
00:34:44,560 --> 00:34:47,879
Speaker 5: outsource and what can you take off the table that

765
00:34:48,120 --> 00:34:50,040
Speaker 5: frees you up to do that kind of like ten

766
00:34:50,080 --> 00:34:52,560
Speaker 5: percent that is maybe just the finishing it off and

767
00:34:52,600 --> 00:34:56,080
Speaker 5: that you still enjoy. I would also say, like for me,

768
00:34:56,480 --> 00:34:58,839
Speaker 5: I think that you need to look at what's new.

769
00:34:59,000 --> 00:35:01,520
Speaker 5: I like to try and underst stand everything in the business,

770
00:35:01,640 --> 00:35:05,040
Speaker 5: and so before for example, we outsource TikTok. I spent

771
00:35:05,160 --> 00:35:07,840
Speaker 5: a lot of time trying to figure out TikTok for myself,

772
00:35:08,280 --> 00:35:10,719
Speaker 5: and yes, I could have hired someone immediately just to

773
00:35:10,760 --> 00:35:14,400
Speaker 5: do that, but I think that it is really valuable

774
00:35:14,719 --> 00:35:17,760
Speaker 5: to have that understanding so that when you do hire someone,

775
00:35:18,440 --> 00:35:21,239
Speaker 5: they know what they're talking about and you can help

776
00:35:21,320 --> 00:35:22,440
Speaker 5: kind of shape.

777
00:35:22,160 --> 00:35:25,319
Speaker 2: Those conversation because they're the professional. But at least you're

778
00:35:25,400 --> 00:35:26,840
Speaker 2: on exactly the same page.

779
00:35:26,880 --> 00:35:28,759
Speaker 5: Absolutely, and I think the same goes if you have

780
00:35:28,800 --> 00:35:31,399
Speaker 5: a physical product and you want to go into retailers.

781
00:35:32,360 --> 00:35:34,799
Speaker 5: As the business is growing, there's always going to be

782
00:35:34,880 --> 00:35:37,320
Speaker 5: new challenges, and I do think that as the person

783
00:35:37,360 --> 00:35:39,239
Speaker 5: that is leading the business forward, you need to have

784
00:35:39,280 --> 00:35:43,120
Speaker 5: the understanding of those new things and making sure that

785
00:35:43,160 --> 00:35:46,440
Speaker 5: you're outsourcing the stuff that you've understood, and that you

786
00:35:46,480 --> 00:35:48,719
Speaker 5: can create some blueprints that other people can copy and

787
00:35:48,760 --> 00:35:51,680
Speaker 5: paste and execute for you, and you're focused on the

788
00:35:51,760 --> 00:35:54,480
Speaker 5: new thing, whether that is a new channel like TikTok,

789
00:35:54,520 --> 00:35:57,239
Speaker 5: whether that is getting the brand retailers, and that you're

790
00:35:57,320 --> 00:35:59,400
Speaker 5: understanding it so that then you can then bring in

791
00:35:59,400 --> 00:36:00,759
Speaker 5: the expertise to do it for you.

792
00:36:01,239 --> 00:36:04,080
Speaker 2: I love that so much. I would agree that always

793
00:36:04,120 --> 00:36:05,640
Speaker 2: having your finger on the pulse and doing the last

794
00:36:05,640 --> 00:36:08,080
Speaker 2: ten percent. I'm exactly the same, Like the girl's schedule

795
00:36:08,120 --> 00:36:10,319
Speaker 2: it for me, but it's not scheduled to go live.

796
00:36:10,400 --> 00:36:13,120
Speaker 2: It's in the scheduler, and I have to improve everything.

797
00:36:13,320 --> 00:36:13,520
Speaker 3: Yeah.

798
00:36:13,640 --> 00:36:15,920
Speaker 2: Always, I don't think i'll ever away go No. I

799
00:36:15,960 --> 00:36:18,040
Speaker 2: also love that part of the job. And I'm like, oh,

800
00:36:18,120 --> 00:36:20,400
Speaker 2: this is such a smart, witty post and look as

801
00:36:20,960 --> 00:36:23,040
Speaker 2: like I feel like I'm so proud of my team

802
00:36:23,040 --> 00:36:25,600
Speaker 2: when I go through that, or I go, oh, actually,

803
00:36:26,000 --> 00:36:29,560
Speaker 2: because I am actually the only finance expert in my business,

804
00:36:29,560 --> 00:36:31,680
Speaker 2: I'm like, oh, let's actually schedule this one on this

805
00:36:31,760 --> 00:36:33,920
Speaker 2: day because that's a you know, really popular day for

806
00:36:34,320 --> 00:36:36,480
Speaker 2: this particular content. Or I know a lot more about

807
00:36:36,480 --> 00:36:38,919
Speaker 2: you know, let's say the tax cycle and when people

808
00:36:38,960 --> 00:36:41,000
Speaker 2: are going to be looking for tax content, and like

809
00:36:41,360 --> 00:36:44,160
Speaker 2: that all comes into strategy, and you still kind of

810
00:36:44,200 --> 00:36:45,680
Speaker 2: get to be a part of the strategy and then

811
00:36:45,680 --> 00:36:47,920
Speaker 2: you get to see it come to life, and honestly,

812
00:36:48,200 --> 00:36:49,759
Speaker 2: it now comes to life in a way that I

813
00:36:49,760 --> 00:36:52,600
Speaker 2: could have never executed. I'm like, look at this post, Slate.

814
00:36:52,760 --> 00:36:54,200
Speaker 2: I can't say that I'm amazing.

815
00:36:54,560 --> 00:36:56,000
Speaker 5: I thought that was really interesting what you just said

816
00:36:56,000 --> 00:36:57,800
Speaker 5: that because you said, you know, I'm the only finance

817
00:36:57,800 --> 00:37:00,759
Speaker 5: expert in my business. And something that I found really

818
00:37:00,760 --> 00:37:03,080
Speaker 5: helpful and that I've seen other businesses do really well

819
00:37:03,239 --> 00:37:07,560
Speaker 5: is hire somebody or hire people who represent your customer

820
00:37:07,600 --> 00:37:10,360
Speaker 5: in some way. So my first hire was our content

821
00:37:10,400 --> 00:37:13,560
Speaker 5: coordinator Page, who's still with me. She's incredible and she

822
00:37:14,040 --> 00:37:17,920
Speaker 5: is on the side also building a beverage business. She

823
00:37:18,200 --> 00:37:20,240
Speaker 5: is literally a community member.

824
00:37:21,040 --> 00:37:25,160
Speaker 2: To say, how I've hired. So Jessica was my first

825
00:37:25,239 --> 00:37:27,719
Speaker 2: She's on the Money team member, and she started as

826
00:37:27,760 --> 00:37:30,000
Speaker 2: my PA, and then she went to EA and now

827
00:37:30,040 --> 00:37:32,279
Speaker 2: she's done a few other things and now she is

828
00:37:32,440 --> 00:37:34,840
Speaker 2: manager of all of our partnerships that she's on the

829
00:37:34,840 --> 00:37:39,960
Speaker 2: money and she is incredible. But the reason I adore

830
00:37:40,000 --> 00:37:43,680
Speaker 2: her is she was our community member. In our interview

831
00:37:43,719 --> 00:37:45,759
Speaker 2: with her, I satted down. I was like, obviously a

832
00:37:45,800 --> 00:37:48,080
Speaker 2: little bit nervous. I'd had businesses before, but I was like,

833
00:37:48,120 --> 00:37:50,040
Speaker 2: this is for a podcast. This is so wild. I

834
00:37:50,080 --> 00:37:51,719
Speaker 2: was like, why do you want to join? She's on

835
00:37:51,760 --> 00:37:53,920
Speaker 2: the money and she's like Victoria to be really frank,

836
00:37:54,040 --> 00:37:55,960
Speaker 2: She's on the money changed my life. I got out

837
00:37:56,000 --> 00:37:58,960
Speaker 2: of debt because of you. I love interacting with your posts.

838
00:37:59,040 --> 00:38:00,799
Speaker 2: I love this, this, this in this, and I was like,

839
00:38:01,080 --> 00:38:04,000
Speaker 2: I need you because my community are you, And that

840
00:38:04,040 --> 00:38:06,480
Speaker 2: has been our strategy the whole time. I don't need

841
00:38:06,560 --> 00:38:10,160
Speaker 2: finance experts. I need people who know when to say, oh,

842
00:38:10,239 --> 00:38:12,440
Speaker 2: V like, I'm building an online course at the moment

843
00:38:12,480 --> 00:38:16,279
Speaker 2: for investing, so they are my sense check. I do

844
00:38:16,320 --> 00:38:18,879
Speaker 2: it and they're like, oh, I really don't get this,

845
00:38:19,000 --> 00:38:21,520
Speaker 2: or I know our community would be a bit overwhelmed

846
00:38:21,520 --> 00:38:23,120
Speaker 2: with that, because you know, if I sit down and

847
00:38:23,120 --> 00:38:25,000
Speaker 2: go all right, Jasmin, let's talk about the difference between

848
00:38:25,040 --> 00:38:28,120
Speaker 2: ETFs and managed funds. Yeah, I know that so well,

849
00:38:28,160 --> 00:38:29,960
Speaker 2: but you might go, hey, back up, back up, back up.

850
00:38:30,640 --> 00:38:33,160
Speaker 2: That feels overwhelming. Could we maybe just intro it a

851
00:38:33,160 --> 00:38:36,000
Speaker 2: little bit softer? And I go, yes, of course we can.

852
00:38:36,160 --> 00:38:38,759
Speaker 2: Whereas you know you and I, especially when you had

853
00:38:38,760 --> 00:38:40,640
Speaker 2: your beauty brand, you might have just been all gung

854
00:38:40,680 --> 00:38:43,319
Speaker 2: ho on beauty because you're like, well, everyone knows because

855
00:38:43,320 --> 00:38:45,680
Speaker 2: I've been talking about it so long, right, So they

856
00:38:45,680 --> 00:38:48,000
Speaker 2: are my sense check, and I wouldn't change it for

857
00:38:48,040 --> 00:38:51,279
Speaker 2: the world. I don't need more me, I need more

858
00:38:51,480 --> 00:38:54,880
Speaker 2: them because they are experts at what they do. I

859
00:38:54,920 --> 00:38:57,680
Speaker 2: feel like this chart has been incredible, but it could

860
00:38:57,719 --> 00:39:00,000
Speaker 2: also be a little bit overwhelming because there's so much

861
00:39:00,080 --> 00:39:02,840
Speaker 2: much to think about if someone is listening to this.

862
00:39:02,920 --> 00:39:05,320
Speaker 2: Because our community, not all of them are business owners,

863
00:39:05,560 --> 00:39:07,920
Speaker 2: but also some business owners they need the little kickup

864
00:39:07,920 --> 00:39:11,080
Speaker 2: the butt too. So what is your key piece of

865
00:39:11,120 --> 00:39:13,439
Speaker 2: advice for someone who goes, you know what, I don't

866
00:39:13,440 --> 00:39:15,760
Speaker 2: know if I want to start a business, I'm sitting

867
00:39:15,760 --> 00:39:18,200
Speaker 2: on the fence. I'm a little bit yes or no.

868
00:39:18,480 --> 00:39:19,640
Speaker 2: What would you say to them?

869
00:39:19,960 --> 00:39:22,399
Speaker 5: I would, first of all, if you're not doing it

870
00:39:22,440 --> 00:39:25,880
Speaker 5: because you are a little bit afraid, and I understand

871
00:39:25,880 --> 00:39:27,759
Speaker 5: that I've been that person as well. I would go

872
00:39:27,840 --> 00:39:31,120
Speaker 5: and look for people who you can see yourself in,

873
00:39:31,200 --> 00:39:33,560
Speaker 5: who have achieved the kind of thing that you want

874
00:39:33,600 --> 00:39:38,160
Speaker 5: to and just dive into their story. We constantly are

875
00:39:38,200 --> 00:39:41,080
Speaker 5: posting case studies about people who come from all different backgrounds.

876
00:39:41,160 --> 00:39:43,239
Speaker 5: Some of them raise lots of money, some of them

877
00:39:43,480 --> 00:39:47,040
Speaker 5: bootstrapped while they're in college and reinvested their sales to

878
00:39:47,040 --> 00:39:50,160
Speaker 5: grow their businesses. And they come from all over the world.

879
00:39:50,200 --> 00:39:52,720
Speaker 5: They have all kinds of backgrounds. Go and find someone

880
00:39:52,840 --> 00:39:56,360
Speaker 5: who resonates with you so that you can, first of all.

881
00:39:56,160 --> 00:39:57,640
Speaker 4: To see that it's possible.

882
00:39:57,800 --> 00:40:01,759
Speaker 5: I think that traditional business media kind of shows us

883
00:40:01,800 --> 00:40:04,520
Speaker 5: the same people, right, like they show us the same

884
00:40:04,600 --> 00:40:07,120
Speaker 5: version of business success. It's a lot of men, it's

885
00:40:07,160 --> 00:40:09,000
Speaker 5: a lot of folks in tech, a lot of people.

886
00:40:09,120 --> 00:40:14,279
Speaker 5: You're doing yeah, I have not noticed shocking and it

887
00:40:14,320 --> 00:40:16,880
Speaker 5: can make you feel like maybe somebody like you can't

888
00:40:16,920 --> 00:40:19,440
Speaker 5: do this thing. You can you can, and I promise

889
00:40:19,480 --> 00:40:21,200
Speaker 5: you lots of people like you are doing it right

890
00:40:21,239 --> 00:40:23,080
Speaker 5: now and have done it. So go and find a

891
00:40:23,120 --> 00:40:26,280
Speaker 5: person that can be a little bit of an inspiration

892
00:40:26,440 --> 00:40:29,200
Speaker 5: to you, who you can use as a framework of

893
00:40:29,239 --> 00:40:32,640
Speaker 5: what is possible and follow them, engage with them deep

894
00:40:32,680 --> 00:40:34,480
Speaker 5: dive on their story. That would be step one.

895
00:40:34,719 --> 00:40:38,400
Speaker 2: I would agree with that. I also think this is

896
00:40:38,440 --> 00:40:41,520
Speaker 2: going to sound probably not what you're expecting from me,

897
00:40:41,680 --> 00:40:44,000
Speaker 2: but like it's not that deep. I feel like so

898
00:40:44,080 --> 00:40:47,880
Speaker 2: many times we get analysis paralysis and we like overlook

899
00:40:47,920 --> 00:40:50,160
Speaker 2: everything and go, oh my god, it's too hard. It's this,

900
00:40:50,239 --> 00:40:52,759
Speaker 2: It's that I promise just starting is not that not

901
00:40:52,800 --> 00:40:55,840
Speaker 2: step one? Yeah? Like stop getting so far ahead of yourself,

902
00:40:55,920 --> 00:40:58,160
Speaker 2: Like do you know how much of your business process

903
00:40:58,200 --> 00:41:00,160
Speaker 2: you can do for free before you even like you

904
00:41:00,160 --> 00:41:02,200
Speaker 2: don't need to set the structure up and then think

905
00:41:02,239 --> 00:41:05,399
Speaker 2: about it. We can contact suppliers, we could work out

906
00:41:05,440 --> 00:41:08,520
Speaker 2: how much things might be for our potential new business.

907
00:41:08,520 --> 00:41:11,239
Speaker 2: We could, you know, get some Pinterest boards together on

908
00:41:11,360 --> 00:41:13,680
Speaker 2: brand vibes that you like that's free. Do you know

909
00:41:13,719 --> 00:41:16,080
Speaker 2: how excited I get with a new Pinterest board. If

910
00:41:16,080 --> 00:41:18,440
Speaker 2: we've got like a new course coming out, I'm always like,

911
00:41:18,640 --> 00:41:20,800
Speaker 2: it can't just be She's on the Money or Victoria branded,

912
00:41:21,000 --> 00:41:24,080
Speaker 2: like it needs its own brand obviously, jazz men, so like,

913
00:41:24,320 --> 00:41:27,120
Speaker 2: I get so excited with those things. Do those things

914
00:41:27,120 --> 00:41:30,520
Speaker 2: that spark joy and make you excited for the next step.

915
00:41:30,560 --> 00:41:33,040
Speaker 2: But also if the steps are feeling way too big,

916
00:41:33,320 --> 00:41:35,920
Speaker 2: break them down even further and make them even smaller.

917
00:41:35,960 --> 00:41:39,160
Speaker 2: It might be small things every day. And I think

918
00:41:39,160 --> 00:41:42,359
Speaker 2: there's also this really I guess I look at your

919
00:41:42,400 --> 00:41:45,080
Speaker 2: community and I'm just in awe. I'm like, it's full

920
00:41:45,120 --> 00:41:48,919
Speaker 2: of so many big, beautiful businesses that are just like wow,

921
00:41:49,040 --> 00:41:51,640
Speaker 2: like I want to stand among them. But like some

922
00:41:51,680 --> 00:41:54,160
Speaker 2: of us are mums who are like, actually, I really

923
00:41:54,160 --> 00:41:55,359
Speaker 2: want to do that, but I want to do it

924
00:41:55,360 --> 00:41:57,319
Speaker 2: on the side, or I am a stay at home

925
00:41:57,360 --> 00:41:58,880
Speaker 2: mum and I want to do that, or you know,

926
00:41:58,920 --> 00:42:00,640
Speaker 2: I already have a full time time job, Jasmine, I

927
00:42:00,640 --> 00:42:02,799
Speaker 2: don't have the ability to just quit and be, you know,

928
00:42:02,880 --> 00:42:06,080
Speaker 2: a startup queen. Like that's fine too. So like I

929
00:42:06,120 --> 00:42:08,360
Speaker 2: don't think that there is you know, you don't have

930
00:42:08,400 --> 00:42:11,640
Speaker 2: to dive into the VC world immediately. You might, but

931
00:42:11,800 --> 00:42:15,200
Speaker 2: like these communities, your community, my community are for people

932
00:42:15,239 --> 00:42:16,920
Speaker 2: who you know. Let's say you want to start a

933
00:42:16,960 --> 00:42:19,760
Speaker 2: candle company and you want to do it on the side, Queen,

934
00:42:19,840 --> 00:42:22,200
Speaker 2: I'm here for you. Let's say you want to build

935
00:42:22,280 --> 00:42:24,960
Speaker 2: the biggest of business in the entire world and sell

936
00:42:25,000 --> 00:42:28,040
Speaker 2: it for multiple millions of dollars. I'm here for that too.

937
00:42:28,480 --> 00:42:30,960
Speaker 2: So I think it's so important to remember that there's

938
00:42:31,000 --> 00:42:33,799
Speaker 2: no such thing as too small of a business. And

939
00:42:33,840 --> 00:42:36,719
Speaker 2: I think that one other thing that I think will

940
00:42:37,200 --> 00:42:39,759
Speaker 2: frustrate you about your community as well, Like when you

941
00:42:39,800 --> 00:42:42,960
Speaker 2: meet new people, they're like, oh, I'm just a no,

942
00:42:43,040 --> 00:42:45,759
Speaker 2: we don't say, just like I don't care if your

943
00:42:45,800 --> 00:42:48,359
Speaker 2: business is small, your business is big, or whatever you do.

944
00:42:48,400 --> 00:42:50,399
Speaker 2: I think as women, going back to what we're talking

945
00:42:50,400 --> 00:42:52,480
Speaker 2: about at the start, we just don't have that confidence

946
00:42:52,520 --> 00:42:55,080
Speaker 2: to start. But that confidence comes with how we speak

947
00:42:55,120 --> 00:42:58,319
Speaker 2: about ourselves and how we champion ourselves. And saying, oh,

948
00:42:58,360 --> 00:43:01,120
Speaker 2: I'm just a small business owner or I'm just a podcaster.

949
00:43:01,520 --> 00:43:03,960
Speaker 5: So small businesses are literally the backbone of the economy.

950
00:43:04,040 --> 00:43:07,799
Speaker 5: So don't don't discount what you've wanted to build exactly.

951
00:43:08,000 --> 00:43:10,319
Speaker 2: Oh my gosh, well, my friend, I think that might

952
00:43:10,440 --> 00:43:14,160
Speaker 2: be all we have time for. I'm so sorry that

953
00:43:14,239 --> 00:43:16,440
Speaker 2: we don't have six more hours to do this. We

954
00:43:16,520 --> 00:43:19,000
Speaker 2: will have to do it again. But where can I

955
00:43:19,040 --> 00:43:22,359
Speaker 2: find you? Where can my community start networking with you?

956
00:43:22,680 --> 00:43:25,600
Speaker 2: Get involved with Female Founder World? What are the platforms

957
00:43:25,600 --> 00:43:28,360
Speaker 2: that you exist on, and how do we connect where everywhere?

958
00:43:28,400 --> 00:43:30,839
Speaker 5: I'm on Instagram at Jasmine Guance with the TikTok, Jazz

959
00:43:30,880 --> 00:43:34,360
Speaker 5: Garance with THEE and Female Founder World is female Founderworld

960
00:43:34,400 --> 00:43:37,239
Speaker 5: dot com. We have a newsletter, podcast, a group chat

961
00:43:37,280 --> 00:43:39,440
Speaker 5: on Geneva. If you head to the website, you'll be

962
00:43:39,440 --> 00:43:40,960
Speaker 5: able to find all of those links and all of

963
00:43:40,960 --> 00:43:41,920
Speaker 5: those free resources.

964
00:43:42,080 --> 00:43:44,920
Speaker 2: I am going straight to Geneva like you have in

965
00:43:44,920 --> 00:43:48,799
Speaker 2: my mind. I'm so excited for another platform, Jasmine, thank

966
00:43:48,840 --> 00:43:51,560
Speaker 2: you so much for joining me. I am so excited,

967
00:43:51,640 --> 00:43:53,480
Speaker 2: like I just want to do so much stuff now.

968
00:43:53,880 --> 00:43:55,040
Speaker 4: This is a lot of fun. Thank you.

969
00:43:55,160 --> 00:44:03,600
Speaker 2: See you lady guys. The advice shared on She's on

970
00:44:03,640 --> 00:44:05,839
Speaker 2: the Money is general in nature and does not.

971
00:44:05,920 --> 00:44:10,359
Speaker 6: Consider your individual circumstances. She's on the Money exists purely for.

972
00:44:10,440 --> 00:44:13,279
Speaker 2: Educational purposes and should not be relied upon to make

973
00:44:13,320 --> 00:44:16,600
Speaker 2: an investment or financial decision. If you do choose to

974
00:44:16,600 --> 00:44:19,880
Speaker 2: buy a financial product, read the PDS TMD and obtain

975
00:44:19,920 --> 00:44:22,800
Speaker 2: appropriate financial advice tailored towards your needs.

976
00:44:23,120 --> 00:44:27,080
Speaker 6: Victoria Divine and She's on the Money are authorized representatives

977
00:44:27,120 --> 00:44:31,239
Speaker 6: of money. Shepper Pty Ltd ABN three two one six

978
00:44:31,320 --> 00:44:35,200
Speaker 6: four nine two seven seven zero eight AFSL four five

979
00:44:35,280 --> 00:44:38,919
Speaker 6: one two eight nine