WEBVTT - Are athletes allowed to be influencers? 0:00:01.080 --> 0:00:02.120 Here at two good Sports. 0:00:02.160 --> 0:00:04.320 We would like to acknowledge the traditional owners of the 0:00:04.400 --> 0:00:07.280 land on which we record this podcast. There were Inuri people. 0:00:07.360 --> 0:00:10.400 This land was never seated, always was, always will be. 0:00:15.280 --> 0:00:22.599 Happy birthday to you, Happy beirthday to you, Happy beth Day. 0:00:22.800 --> 0:00:24.680 Dear is Jealmy. 0:00:26.239 --> 0:00:28.639 Happy belidd birthday to. 0:00:29.160 --> 0:00:30.920 You in French? 0:00:32.720 --> 0:00:37.760 Are you actually, George enough of that once you get 0:00:37.760 --> 0:00:39.760 over a certain age you don't want to acknowledge birthdays. 0:00:39.760 --> 0:00:42.040 But welcome good sports. 0:00:42.080 --> 0:00:42.640 Dear listener. 0:00:42.680 --> 0:00:45.120 I hope that you were singing along with me, because 0:00:45.640 --> 0:00:48.200 one of the goodest sports that you'll ever meet abs Gelby. 0:00:48.240 --> 0:00:51.360 It was her birthday since the last time that we spoke, 0:00:51.479 --> 0:00:53.599 and she's radiating joy and wisdom. 0:00:53.840 --> 0:00:56.120 She's radiating sleep because the one thing I asked for 0:00:56.240 --> 0:00:57.920 was my parents to be in down to help out 0:00:57.960 --> 0:00:58.720 with a small child. 0:00:58.720 --> 0:01:00.960 So I am well slept, but no, I had a 0:01:01.000 --> 0:01:03.560 really nice dage, Georgia. It's very sweet, thank you, But 0:01:04.280 --> 0:01:05.280 how are you my good sport? 0:01:05.680 --> 0:01:08.440 Ah? Well, do you know what? You're well slept? 0:01:08.480 --> 0:01:11.200 And I actually am not, and it leads into my 0:01:11.400 --> 0:01:15.160 bad sport of this episode. We're starting strong because you 0:01:15.240 --> 0:01:19.399 know what, I cannot stand sleep paralysis. 0:01:19.520 --> 0:01:20.880 Have you ever had that before? 0:01:21.120 --> 0:01:21.320 No? 0:01:21.600 --> 0:01:23.560 Oh my god. 0:01:23.640 --> 0:01:26.760 Before coming in today to record, I was like trapped 0:01:27.080 --> 0:01:29.640 in a limbo where I was in bed. It's been 0:01:29.720 --> 0:01:32.640 so windy anyone who's sitting in the southeast of the country. 0:01:32.959 --> 0:01:35.039 And I could not get any sleep, so I moved 0:01:35.040 --> 0:01:38.199 myself to the couch because the windows were rattling so much. 0:01:38.560 --> 0:01:39.720 So I went to the couch and I was like 0:01:39.760 --> 0:01:41.320 sleeping on the couch and I was like, please, let 0:01:41.360 --> 0:01:43.200 me get a couple of hours. I've got a podcast 0:01:43.240 --> 0:01:46.360 to do. And then I had this crazy thing. It's 0:01:46.400 --> 0:01:48.680 like where you're trapped and you're asleep, but you're not asleep, 0:01:48.920 --> 0:01:51.840 so it's like you're conscious but you can't yeah. Yeah, 0:01:51.880 --> 0:01:53.480 And people you see all those memes where it's like 0:01:53.760 --> 0:01:56.160 a sleep paralysis demon and it's like that, you know, 0:01:56.240 --> 0:02:00.640 naked monkey moving across across the grass for a towel. 0:02:00.680 --> 0:02:03.440 I love, I said naked monkey as if monkeys were close. 0:02:05.000 --> 0:02:08.200 But honestly, bad sport. If you haven't ever experienced it, 0:02:08.360 --> 0:02:10.680 good for you. My bad sport is get it out 0:02:10.680 --> 0:02:12.520 of my head. No sleep paralysis demon. 0:02:12.680 --> 0:02:13.480 It is the worst. 0:02:13.600 --> 0:02:14.320 It's the worst. 0:02:14.480 --> 0:02:16.560 I was about to say sleep paralysis is actually very 0:02:16.560 --> 0:02:19.160 handy for the time zone in Paris. Oh yes, that 0:02:19.200 --> 0:02:21.320 would have been really handy for the Paralympics. A bit 0:02:21.320 --> 0:02:25.080 of a disclosure. We are recording earlier, earlier this week 0:02:25.080 --> 0:02:26.920 than usual, so we're not going to dive into the 0:02:26.919 --> 0:02:30.000 Paralympics lest we miss something. Yes, before this actually goes 0:02:30.040 --> 0:02:32.760 to air, so we're not ignoring it. We just don't 0:02:32.800 --> 0:02:35.120 want to miss any of the big headlines, so we 0:02:35.160 --> 0:02:37.120 are going to be addressing that in a later perhaps 0:02:37.120 --> 0:02:38.480 good Sport, Bad Sport an episode. 0:02:38.480 --> 0:02:41.080 But what have you got for me? Good sport, bad sport. 0:02:40.960 --> 0:02:41.560 Bad sport. 0:02:41.680 --> 0:02:44.560 Oh no, double bad sport, double bad. We took too 0:02:44.639 --> 0:02:45.680 much joy with the singing. 0:02:45.720 --> 0:02:47.760 Okay again, this is going to give away the time 0:02:47.760 --> 0:02:50.000 of record, but whatever. Last night, the All Australian squad 0:02:50.000 --> 0:02:54.919 was announced. The group photo looks like Year twelve private 0:02:54.960 --> 0:02:56.720 school boys got it. 0:02:56.960 --> 0:02:59.040 Just didn't want to be there. 0:02:59.280 --> 0:03:00.639 I've not seen it so mad. 0:03:01.200 --> 0:03:04.000 The Sydney players, which had the majority of players in 0:03:04.040 --> 0:03:07.080 this lineup, decided not to wear a tie. And your 0:03:07.080 --> 0:03:09.280 Australian needs to get a blazer. It's very augusta you 0:03:09.280 --> 0:03:12.680 get presented a blazer. Yes, they just didn't wear ties. 0:03:13.040 --> 0:03:14.720 What do you mean so they had that the open 0:03:14.800 --> 0:03:16.880 It just looks so they look like a yachtsman. It 0:03:16.960 --> 0:03:21.359 looks ridiculous, Like make it mandatary that they all wear ties. 0:03:21.639 --> 0:03:24.160 So sorry, don't wear times. I've just seen a quick photo. 0:03:24.240 --> 0:03:26.280 My first look at the photo, and you're so right. 0:03:26.600 --> 0:03:28.800 All those tie goes for one kilometer. 0:03:28.919 --> 0:03:32.200 I'm immediately like, Goulden Heeney, where are your ties? What 0:03:32.320 --> 0:03:32.919 is going on? 0:03:33.000 --> 0:03:34.639 They look very Sydney. 0:03:35.640 --> 0:03:37.920 Yeah, you're right, you're so right. They're at the yacht club. 0:03:38.000 --> 0:03:39.240 Congratulations to all. 0:03:39.280 --> 0:03:43.880 But I just think maybebe make it mandatory that they 0:03:43.880 --> 0:03:44.880 all wear the same tie. 0:03:44.960 --> 0:03:48.040 And if we're being serious about being named in a 0:03:48.200 --> 0:03:50.960 national in quotation marks team, maybe play a game. 0:03:51.840 --> 0:03:56.360 Okay, just because you have state of origin doesn't mean. 0:03:56.240 --> 0:04:00.960 I'm just I say it every Yeah, it's such. 0:04:02.720 --> 0:04:06.240 It's so confusing, though, Mike, where do these if we 0:04:06.280 --> 0:04:08.320 announce the vix and the All Stars. I get it, 0:04:08.360 --> 0:04:11.000 and I do think they're a space for origin in 0:04:11.080 --> 0:04:14.000 AFL to come back and it was always fix versus 0:04:14.040 --> 0:04:16.839 everyone else. Yeah, but you can't have the best players 0:04:16.880 --> 0:04:19.040 take on everyone else. It would be a crime scene. 0:04:19.040 --> 0:04:21.680 And also they all play out a position. There's like 0:04:21.680 --> 0:04:23.280 four hundred midfielders in that site. 0:04:23.360 --> 0:04:24.160 Actually, you're so right. 0:04:24.160 --> 0:04:27.080 I've got one wingman because they're like, how else do 0:04:27.160 --> 0:04:28.200 we get decos in this site? 0:04:28.200 --> 0:04:31.080 And we can't not give it to Dacos. So it is. 0:04:31.120 --> 0:04:35.279 And also Marcus Bondepelli got the AFL Player's MVP Award, 0:04:35.320 --> 0:04:38.040 which is always a nice precursor to who might win 0:04:38.080 --> 0:04:38.599 the Brown Lot. 0:04:38.600 --> 0:04:41.040 Do you think that that seals it? Do you think favorite? 0:04:41.200 --> 0:04:43.800 No, it depends on it's if you have players in 0:04:43.839 --> 0:04:45.960 your team that still votes from you potentially. 0:04:46.120 --> 0:04:47.800 Yeah, you're so right, but it is one that means 0:04:47.839 --> 0:04:48.120 a lot. 0:04:48.200 --> 0:04:50.080 Yeah, because didn't tra Law also get named in the 0:04:50.080 --> 0:04:52.640 All Australia did So maybe he's pinched a couple of 0:04:52.839 --> 0:04:55.440 he's playing with the Bulldogs, right, maybe he's pinched like 0:04:55.560 --> 0:04:57.920 a couple of votes away from the Bond. But other 0:04:58.000 --> 0:04:59.960 than like the Bond, surely it's Crips. 0:05:00.240 --> 0:05:01.680 Otherwise I can't really I don't really know. 0:05:01.800 --> 0:05:04.160 Well, Bond was also captain. He was an All Australian 0:05:04.200 --> 0:05:07.159 captain and the vice captain was Crips. Are they going 0:05:07.200 --> 0:05:09.080 to be wrestling for a Brown Low? No one knows 0:05:09.240 --> 0:05:12.320 decos is also like I would like to enter the chat, so. 0:05:13.760 --> 0:05:14.560 That's all to come. 0:05:14.560 --> 0:05:17.120 But my bad sport while not talking about sport is 0:05:17.120 --> 0:05:20.560 my God's sort out your ties. But what we are 0:05:20.560 --> 0:05:23.559 actually talking about this week is a topic of such 0:05:23.640 --> 0:05:25.719 interest to me because it's one of those ones that 0:05:25.800 --> 0:05:28.159 has fun facts riddled through it, where I go, they're 0:05:28.200 --> 0:05:31.640 earning how much to do what now? And we're talking 0:05:31.720 --> 0:05:47.440 about athletes as a personal brand. That's coming up, George. 0:05:47.480 --> 0:05:50.240 Long before we ticked, or talked or uploaded a Hudson 0:05:50.240 --> 0:05:53.120 filtered square image to the grid, hell, even before we 0:05:53.200 --> 0:05:54.599 updated our status with. 0:05:54.839 --> 0:05:55.640 What's on our mind? 0:05:55.800 --> 0:05:57.680 Like the diary entries that no one asked for, do 0:05:57.760 --> 0:05:59.520 not deep dive back into yours by the way you 0:05:59.560 --> 0:06:01.800 start to to who you were as a person. But 0:06:02.520 --> 0:06:06.280 long before social media, people of influence have been used 0:06:06.279 --> 0:06:09.000 to sell products because if they use it and we 0:06:09.160 --> 0:06:11.920 use it, maybe we're not so different from the superstars 0:06:11.960 --> 0:06:15.160 after all. And arguably the most influential people in the 0:06:15.200 --> 0:06:21.160 world of mega advertising dollars are athletes MJ. Brady, Pele Becks, 0:06:21.279 --> 0:06:25.080 Ronaldo Messi, Rogers Arena Ali Bolt. These are all one 0:06:25.160 --> 0:06:28.720 name brands that transcend their sport and become somewhat demigods, 0:06:28.760 --> 0:06:31.839 but also walking billboards and Georgie. 0:06:32.279 --> 0:06:33.360 No one cares. 0:06:33.800 --> 0:06:36.160 Well, you don't care that you're selling space on your 0:06:36.160 --> 0:06:38.680 guernsey if you've got a Nike Swush or an under 0:06:38.720 --> 0:06:39.400 Armour badge. 0:06:39.560 --> 0:06:42.760 All we care is that you perform in the arena. 0:06:42.960 --> 0:06:44.960 Yes, and if that Nike Swush has helped you, maybe 0:06:44.960 --> 0:06:48.440 it will help me at my under thirty fives netball 0:06:48.520 --> 0:06:49.279 social game. 0:06:49.120 --> 0:06:49.680 On the weekend. 0:06:49.960 --> 0:06:50.640 Absolutely. 0:06:50.800 --> 0:06:53.520 And do you think about the most lucrative advertising space 0:06:53.560 --> 0:06:55.960 in the world, and that's during a sports game at 0:06:55.960 --> 0:06:59.359 the Super Bowl. Hell, they basically become movies in themselves 0:07:00.520 --> 0:07:02.120 and the money that goes into it. 0:07:02.200 --> 0:07:02.840 We know that. 0:07:03.080 --> 0:07:06.360 But as I said, this has been Jesus probably had 0:07:06.360 --> 0:07:09.159 a logo on him. This has been going on for 0:07:09.240 --> 0:07:13.880 a very very long Pio. So why this week when 0:07:13.920 --> 0:07:18.040 a very prominent Australian athlete is supposedly wanting a trade 0:07:18.080 --> 0:07:21.280 from a club for one of the reasons being again 0:07:21.360 --> 0:07:25.120 supposedly because we haven't heard from Christian Petrarca about why 0:07:25.400 --> 0:07:27.800 he hasn't confirmed he'll be at the Demons next year. 0:07:29.200 --> 0:07:32.160 One of the reasons supposedly is that he wants to 0:07:32.160 --> 0:07:33.920 build his own personal brand. 0:07:34.120 --> 0:07:36.920 Yeah, q Upprol. 0:07:36.560 --> 0:07:38.920 Apparently not allowed to want that. You're not allowed to 0:07:39.360 --> 0:07:43.080 publicly or overtly want that. Especially in this country. This 0:07:43.160 --> 0:07:45.680 has been a topic that you know, Jemy, I mean 0:07:45.720 --> 0:07:47.880 you and I. We love sports, so we talk to 0:07:47.920 --> 0:07:51.320 each other about sport all day, every day, every week, right. 0:07:51.600 --> 0:07:53.600 Remember that time we started a podcast here we are here, 0:07:53.640 --> 0:07:54.520 we are here, we are. 0:07:55.000 --> 0:07:57.200 But this is one of those conversations where and I 0:07:57.280 --> 0:07:59.680 know that we're both based in Melbourne, but where I'll 0:07:59.720 --> 0:08:01.680 be war looking through the office and they'll be just 0:08:01.840 --> 0:08:05.560 a group huddled together, men, women, and they'll all be 0:08:05.640 --> 0:08:08.800 talking about track and what he's doing, and what's going 0:08:08.840 --> 0:08:11.200 on at Melbourne and what's the real issue going on there? 0:08:11.400 --> 0:08:13.600 How could everyone have stuff this up so badly? Why 0:08:13.680 --> 0:08:15.960 isn't he talking to his club? Why won't he confirm 0:08:16.040 --> 0:08:16.920 for twenty twenty five? 0:08:17.280 --> 0:08:17.920 It is an. 0:08:17.840 --> 0:08:22.239 Issue that has really captivated a lot of the country. 0:08:22.280 --> 0:08:23.360 And I think you're right, Jealmy. 0:08:23.400 --> 0:08:26.400 I think it is because he's dared to say something 0:08:26.480 --> 0:08:28.840 that people go oh and judge him for. 0:08:29.000 --> 0:08:31.680 And more the point he hasn't said it, there's just 0:08:31.760 --> 0:08:34.520 a gaping chasm where he hasn't said anything. Yeah, and 0:08:34.520 --> 0:08:37.000 we're waiting to find out what commentators have come in 0:08:37.440 --> 0:08:39.600 the commentary because I am a nerd and I listen 0:08:39.679 --> 0:08:41.160 exclusively to sports talkback. 0:08:41.800 --> 0:08:42.560 Is how dare he? 0:08:42.840 --> 0:08:43.120 Yes? 0:08:43.440 --> 0:08:44.600 Just play the game. 0:08:44.760 --> 0:08:47.080 Your brand, You've got a Norm Smith medal, you've got 0:08:47.120 --> 0:08:50.480 a Premiership, just your brand. It shouldn't be about you. 0:08:51.000 --> 0:08:53.760 It should be about your teammates and the sport. And 0:08:53.800 --> 0:08:55.679 I thought, my god, how Australian. 0:08:55.800 --> 0:08:59.240 How Australian, especially when you consider the context that surrounds 0:08:59.320 --> 0:09:03.880 Christian Ptruck and this particular AFL season. Wind back the tapes, 0:09:03.960 --> 0:09:06.280 you will find an episode of you and I calling 0:09:06.280 --> 0:09:07.440 his club a bad sport. 0:09:07.800 --> 0:09:09.720 You were like, who let him back out. 0:09:09.559 --> 0:09:13.520 There after he suffered what I mean, armchair expert over 0:09:13.559 --> 0:09:17.760 here could deem at the time a disgusting injury, like 0:09:17.840 --> 0:09:20.880 a horrible injury, right, and then he got back onto 0:09:20.920 --> 0:09:22.839 the field with four broken ribs. 0:09:22.880 --> 0:09:25.480 I think it was a punctured lung and a ruptured spling. 0:09:25.640 --> 0:09:27.640 This is during the King's Birthday match, which is of 0:09:27.679 --> 0:09:30.560 course also the Big Freeze, so we are going way 0:09:30.559 --> 0:09:32.439 back when. But it was one of those ones where 0:09:33.040 --> 0:09:36.880 to defend the doctors at the club. You just don't 0:09:36.920 --> 0:09:40.280 know the level of damage at that time, and players 0:09:40.320 --> 0:09:41.200 go back out there. 0:09:41.040 --> 0:09:45.040 With broken ribs all the time. Bizarre, But here we are. 0:09:45.080 --> 0:09:48.280 And also what we're discussing today isn't Christian Petrarca. 0:09:48.600 --> 0:09:49.800 It's athletes as a brand. 0:09:49.840 --> 0:09:51.960 But we feel like this context is really important if 0:09:52.000 --> 0:09:53.559 we're going to use him as a springboard. 0:09:53.640 --> 0:09:56.199 Yeah, because I think that it's something that a lot 0:09:56.240 --> 0:09:59.920 of people are just I don't think they've purposely forgotten 0:10:00.120 --> 0:10:02.320 about it, it's just they're choosing a different path right 0:10:02.320 --> 0:10:04.720 now and focusing on him as a brand rather than 0:10:04.760 --> 0:10:06.960 him as a person. Yes, not even him as an athlete, 0:10:07.040 --> 0:10:09.320 him as a person. Because he went through such a 0:10:09.360 --> 0:10:12.559 scary time. He went back out on the field, whatever 0:10:12.600 --> 0:10:14.600 your thoughts are about that, he ended up needing to 0:10:14.600 --> 0:10:17.320 go to hospital, was rushed to hospital, had to undergo 0:10:17.600 --> 0:10:20.640 surgery for all of those injuries, which were likened to 0:10:20.760 --> 0:10:23.679 some that you would experience in a car crash, had 0:10:23.679 --> 0:10:25.840 to undergo surgery, and it was all happening so quickly. 0:10:26.080 --> 0:10:29.360 He didn't go under general anesthetics. They just numbed the area, 0:10:29.480 --> 0:10:30.920 so he was awake for it all. 0:10:31.080 --> 0:10:32.480 And you're talking the spleen. 0:10:32.880 --> 0:10:36.520 Yes, yes, like your abdomen is being cut open and 0:10:36.559 --> 0:10:37.280 you're awake. 0:10:37.520 --> 0:10:40.240 Yeah. Yeah, I'm sorry. I've had nightmares that were more 0:10:40.320 --> 0:10:41.080 charming than that. 0:10:41.080 --> 0:10:44.040 Sleep paralysis demon there you go, Oh my god, I 0:10:44.080 --> 0:10:46.079 mean track, I know it's not exactly the same, but. 0:10:46.040 --> 0:10:47.800 Could you talk about sleep paralysis? 0:10:47.840 --> 0:10:51.200 He actually said, since then, I've had insomnia where I'm 0:10:51.240 --> 0:10:53.680 just reliving that moment. And he also talks about what 0:10:53.720 --> 0:10:54.520 his fiance said. 0:10:54.600 --> 0:10:56.800 Oh. Yes, there was a time apparently in the hospital 0:10:56.880 --> 0:10:59.600 during his recovery and immediately in that aftermath of his 0:10:59.640 --> 0:11:02.840 surge because he had internal bleeding, that she got a 0:11:02.840 --> 0:11:05.440 phone call at three am saying from a surgeon saying, oh, 0:11:05.440 --> 0:11:06.680 we don't know if he's going to make he's in 0:11:06.720 --> 0:11:10.000 a critical condition. Yeah, Which you can't just bounce back 0:11:10.040 --> 0:11:12.840 from that. So obviously there's going to be some discussions 0:11:12.880 --> 0:11:15.320 going through your mind about what your future may look like. 0:11:15.760 --> 0:11:18.920 And then if you're already a person who thinks about 0:11:18.920 --> 0:11:21.040 what life is like away from the footy field, Christian 0:11:21.040 --> 0:11:24.320 Petrarca is a brand, Yes, like him away from footy 0:11:24.360 --> 0:11:27.160 with his cooking and being a chef and all of 0:11:27.200 --> 0:11:30.120 those things. I mean that just for me is a 0:11:30.200 --> 0:11:32.680 natural progression then that of course that would be included 0:11:32.760 --> 0:11:34.079 into any kind of discussion. 0:11:34.240 --> 0:11:38.640 Absolutely, But I think it's also he is like anyone 0:11:39.080 --> 0:11:43.760 who went through car crash like symptoms post an accident 0:11:43.760 --> 0:11:46.600 that happened in the workplace, I'd probably have some questions 0:11:46.640 --> 0:11:49.840 about how it was managed. But it's more that the 0:11:49.920 --> 0:11:52.160 story has come out that he wants to be traded 0:11:52.160 --> 0:11:55.840 to a larger club in Melbourne, i e. Ideally a 0:11:55.880 --> 0:11:58.040 Carlton or a Collingwood, because Melbourne are a big fish. 0:11:58.200 --> 0:12:01.559 Yes, yes, the oldest club in the AFL. Right, that he. 0:12:02.160 --> 0:12:04.600 Would like to do so because there's more eyes, there's 0:12:04.640 --> 0:12:06.760 more fan and there's a bigger brand. This is what's 0:12:06.800 --> 0:12:08.520 been suggested by people in the know. 0:12:09.080 --> 0:12:09.839 That's his crime. 0:12:10.240 --> 0:12:13.000 I would say, he's put it out there that he 0:12:13.000 --> 0:12:15.120 would love more attention, but he hasn't. 0:12:15.760 --> 0:12:17.079 Others have on his behalf. 0:12:17.120 --> 0:12:19.319 You're right, You're right, others have on his behalf, but. 0:12:19.320 --> 0:12:20.120 He hasn't denied it. 0:12:20.240 --> 0:12:24.200 Yes, so there is a window there. But you speak 0:12:24.240 --> 0:12:26.839 about Track the brand, Yes, he has one hundred and 0:12:26.880 --> 0:12:29.920 seventy two thousand followers as we speak on his personal 0:12:29.960 --> 0:12:33.920 account and since that accident that happened way back on 0:12:33.960 --> 0:12:36.680 the tenth of June. His personal brand has aligned with 0:12:36.800 --> 0:12:41.080 Online Ralph Lauren, Fragrances, Colgate, Samsung, Laroche, prose Yopro, and 0:12:41.160 --> 0:12:44.680 my Protein. So this is since that accident, but that's 0:12:44.720 --> 0:12:47.440 not where arguably his brand lives. His brand lives on 0:12:47.559 --> 0:12:50.439 on Track five at on Track five again, this is 0:12:50.480 --> 0:12:53.440 all via Instagram, where he has four hundred and seventy 0:12:53.480 --> 0:12:57.000 three thousand followers, and on that account, he has in 0:12:57.040 --> 0:12:59.080 the last couple of months, like we're not even talking 0:12:59.120 --> 0:13:03.760 way back to the accident, aligned with Australian Eggs, Sporting Globe, Coppro, Mistate, 0:13:03.960 --> 0:13:08.640 Mount Barker, Chicken, Primo Foods, VIC Markets, Bibby Foods. Firstly, 0:13:08.800 --> 0:13:12.680 all of those call us. Call us because we were sports. 0:13:12.800 --> 0:13:14.720 We would love to work with you. 0:13:14.800 --> 0:13:15.040 If I. 0:13:16.760 --> 0:13:19.679 Love Coppro Mistake, I've got shares in. 0:13:19.640 --> 0:13:21.240 It, he's not even alive. 0:13:21.920 --> 0:13:23.760 I've got shares in it because I believe so much 0:13:23.840 --> 0:13:24.840 in that company. 0:13:25.880 --> 0:13:29.720 So none of this is us putting shade on Christian 0:13:29.760 --> 0:13:32.960 Petruka for what he's done since the accident. But what 0:13:33.000 --> 0:13:38.079 we're saying is he is a brand and each one 0:13:38.120 --> 0:13:41.280 of those would be a lucrative alignment that will set 0:13:41.360 --> 0:13:45.560 him up for life after sport. So why is this 0:13:45.640 --> 0:13:46.800 such a big deal. 0:13:46.960 --> 0:13:50.920 Because it's also nothing that's new, right, Like, we have 0:13:51.080 --> 0:13:56.160 seen this in an international context for decades. 0:13:55.679 --> 0:13:58.000 Ever since we were kids growing up. 0:13:58.080 --> 0:14:01.000 I remember Michael Jordan in what was it a Warner 0:14:01.000 --> 0:14:03.240 Brothers movie, Space Jam, I've got the shirt. 0:14:03.440 --> 0:14:06.440 I mean, come on, he is bigger than the sport. 0:14:06.520 --> 0:14:10.000 So we decided to zoom out, yes, because it's all 0:14:10.040 --> 0:14:12.960 been very tight on Christian. So let's look at the 0:14:13.080 --> 0:14:17.240 largest sporting landscape. Because when we started looking at some 0:14:17.360 --> 0:14:19.880 of the numbers that the world's biggest athletes have made 0:14:19.920 --> 0:14:23.440 from endorsements over the year, Wow, wow, wow, they are 0:14:23.480 --> 0:14:24.760 just fun fact after fun fact. 0:14:24.880 --> 0:14:26.720 Oh my god, it's incredible. 0:14:26.800 --> 0:14:30.120 I mean I only recently watched that movie with Matt 0:14:30.200 --> 0:14:33.760 Damon called Air, which is allegedly tracking, like you know, 0:14:33.840 --> 0:14:36.840 based on a true story, tracking Michael Jordan's assent and 0:14:36.880 --> 0:14:38.680 how he actually got the shoe deal in the first 0:14:38.680 --> 0:14:39.400 place with Nike. 0:14:39.600 --> 0:14:41.640 Yeah, so MJ's where we obviously need. 0:14:41.720 --> 0:14:42.320 Yeah, we have to. 0:14:42.440 --> 0:14:45.360 We have to do Georgie over his illustrious career at 0:14:45.400 --> 0:14:45.760 the Bulls. 0:14:45.760 --> 0:14:46.520 How much money did he. 0:14:46.560 --> 0:14:50.080 Make ninety four million dollars American American. 0:14:50.240 --> 0:14:54.000 Not bad, stunning, not bad, very very comfortable. How much 0:14:54.000 --> 0:14:56.800 has he made from air Jordan more than ninety four million, 0:14:57.000 --> 0:15:00.880 over one and a half billion dollars, and his net 0:15:00.920 --> 0:15:05.520 worth he's apparently three point five billion dollars. 0:15:05.640 --> 0:15:08.880 Who us, Oh my gosh. 0:15:08.920 --> 0:15:13.600 And so Jordan really started this trend, particularly of sneakers, yes, 0:15:13.720 --> 0:15:14.600 and athletes. 0:15:14.760 --> 0:15:14.920 Yes. 0:15:15.120 --> 0:15:17.280 And you may remember how have I got him into 0:15:17.280 --> 0:15:18.600 this episode? No one knows. 0:15:18.840 --> 0:15:21.640 Noah Lyles after winning the one hundred meters his first 0:15:21.640 --> 0:15:24.000 thing he said in the press conference was I want 0:15:24.000 --> 0:15:24.560 a sneaker. 0:15:24.760 --> 0:15:26.880 Yes, yeah, not a pair of spikes. 0:15:27.320 --> 0:15:30.760 I want a sneaker because that is where the money is. 0:15:30.840 --> 0:15:33.720 So it's also because it because essentially it's giving him 0:15:33.720 --> 0:15:37.560 a passive income, right totally, and a very very lucrative one. 0:15:37.600 --> 0:15:40.360 The being like Mike, oh, oh my god, my god. 0:15:40.400 --> 0:15:44.320 It's it's just a phenomenon. Because the biggest year in 0:15:44.440 --> 0:15:50.240 sales for Nike's Jordan brand was in twenty twenty two, 0:15:50.400 --> 0:15:53.360 two years ago. It's not something that's depreciating. If anything, 0:15:53.400 --> 0:15:56.760 it just keeps ascending, keeps ascending, keeps climbing. 0:15:57.120 --> 0:15:58.720 Speaking of just keeps climbing. 0:15:58.960 --> 0:16:02.120 This is probably my greatest example and my favorite example 0:16:02.200 --> 0:16:05.520 of what these endorsements can do. Caitlin Clark. Yes, so 0:16:05.560 --> 0:16:08.840 she's a rookie, a rookie in the WNBL. 0:16:10.080 --> 0:16:11.040 Wish a rookie. 0:16:11.120 --> 0:16:11.560 She was here. 0:16:11.760 --> 0:16:14.480 She's a rookie in the WNBA and arguably one of 0:16:14.520 --> 0:16:18.240 the biggest names in women's sport and very famously earns 0:16:18.320 --> 0:16:23.400 a fifteenth of what her male counterpearts do in the NBA. 0:16:23.800 --> 0:16:28.600 But she signed a twenty eight million dollar contract for 0:16:28.720 --> 0:16:30.360 eight years with Nike. 0:16:30.600 --> 0:16:30.880 Yeah. 0:16:31.240 --> 0:16:34.120 Yeah, and so this is and has serial brands. Yes, 0:16:34.320 --> 0:16:36.280 that's what I am and all of these different things. 0:16:36.320 --> 0:16:41.840 So this actually helps immensely female athletes with high profiles 0:16:41.840 --> 0:16:44.720 because she hain't making what Jordan did over her career. 0:16:44.840 --> 0:16:47.400 No, she might what Jordan did, but she could potentially 0:16:47.440 --> 0:16:49.280 get there, like this is the path, right, and she's 0:16:49.320 --> 0:16:52.040 had to be very clever in the initial stages of 0:16:52.080 --> 0:16:54.360 her career. As you say, she's a rookie, she's only 0:16:54.360 --> 0:16:58.320 in her early twenties in being aware of herself as 0:16:58.320 --> 0:17:00.800 a brand and marketing herself that way. 0:17:00.880 --> 0:17:03.080 And the one thing I will say is that no 0:17:03.120 --> 0:17:07.480 one ever over Michael Jordan's career went. Do you think 0:17:07.520 --> 0:17:10.560 the bloke needs to take basketball more seriously and think 0:17:10.640 --> 0:17:15.240 less about shoes? I mean, if you've watched the documentary 0:17:15.280 --> 0:17:17.520 on Netflix, his teammates were like, he needs to do less, 0:17:17.560 --> 0:17:19.320 he needs to do less, he needs to do less. 0:17:19.600 --> 0:17:19.960 Just chill. 0:17:20.280 --> 0:17:24.840 When you are performing on the court, no one cares 0:17:24.840 --> 0:17:26.840 about what you're building outside of it. 0:17:27.200 --> 0:17:29.800 If you're an American, if you are an American. 0:17:29.880 --> 0:17:32.400 Case in point, Tiger Woods, right, one of the biggest 0:17:32.400 --> 0:17:34.880 golfers us growing up. I think that we really did 0:17:34.920 --> 0:17:37.439 hear about Michael Jordan, and we heard about Tiger Woods. 0:17:37.480 --> 0:17:39.600 Like anyone who was like, who's the best athlete in 0:17:39.640 --> 0:17:41.639 the world, people would say Tiger. 0:17:41.359 --> 0:17:43.399 And again, swushh, this. 0:17:43.280 --> 0:17:45.440 Is Nike, Nike, this is Nike. This is Nike. 0:17:45.560 --> 0:17:47.480 So now I think of his son with an identical kit, 0:17:47.640 --> 0:17:48.639 also with my kids. 0:17:48.640 --> 0:17:51.520 So right with that red, that red shirt, that red rolo, 0:17:51.880 --> 0:17:54.440 the red, it's the red, It's the red Polo. 0:17:54.520 --> 0:17:57.040 And look at that. It's so identifiable to us. 0:17:57.119 --> 0:17:59.760 This is what we mean as this next coming of 0:18:00.040 --> 0:18:03.120 a fleets as the ultimate influences because. 0:18:02.800 --> 0:18:05.960 They always have been and they are right now. 0:18:06.040 --> 0:18:09.680 Free you can pluck that image we've got there. I 0:18:09.720 --> 0:18:12.640