Speaker 1: Here at two good Sports.
Speaker 2: We would like to acknowledge the traditional owners of the
Speaker 2: land on which we record this podcast. There were Inuri people.
Speaker 2: This land was never seated, always was, always will be.
Speaker 2: Happy birthday to you, Happy beirthday to you, Happy beth Day.
Speaker 3: Dear is Jealmy.
Speaker 1: Happy belidd birthday to.
Speaker 3: You in French?
Speaker 4: Are you actually, George enough of that once you get
Speaker 4: over a certain age you don't want to acknowledge birthdays.
Speaker 3: But welcome good sports.
Speaker 1: Dear listener.
Speaker 2: I hope that you were singing along with me, because
Speaker 2: one of the goodest sports that you'll ever meet abs Gelby.
Speaker 2: It was her birthday since the last time that we spoke,
Speaker 2: and she's radiating joy and wisdom.
Speaker 4: She's radiating sleep because the one thing I asked for
Speaker 4: was my parents to be in down to help out
Speaker 4: with a small child.
Speaker 3: So I am well slept, but no, I had a
Speaker 3: really nice dage, Georgia. It's very sweet, thank you, But
Speaker 3: how are you my good sport?
Speaker 1: Ah? Well, do you know what? You're well slept?
Speaker 2: And I actually am not, and it leads into my
Speaker 2: bad sport of this episode. We're starting strong because you
Speaker 2: know what, I cannot stand sleep paralysis.
Speaker 1: Have you ever had that before?
Speaker 3: No?
Speaker 1: Oh my god.
Speaker 2: Before coming in today to record, I was like trapped
Speaker 2: in a limbo where I was in bed. It's been
Speaker 2: so windy anyone who's sitting in the southeast of the country.
Speaker 2: And I could not get any sleep, so I moved
Speaker 2: myself to the couch because the windows were rattling so much.
Speaker 2: So I went to the couch and I was like
Speaker 2: sleeping on the couch and I was like, please, let
Speaker 2: me get a couple of hours. I've got a podcast
Speaker 2: to do. And then I had this crazy thing. It's
Speaker 2: like where you're trapped and you're asleep, but you're not asleep,
Speaker 2: so it's like you're conscious but you can't yeah. Yeah,
Speaker 2: And people you see all those memes where it's like
Speaker 2: a sleep paralysis demon and it's like that, you know,
Speaker 2: naked monkey moving across across the grass for a towel.
Speaker 2: I love, I said naked monkey as if monkeys were close.
Speaker 2: But honestly, bad sport. If you haven't ever experienced it,
Speaker 2: good for you. My bad sport is get it out
Speaker 2: of my head. No sleep paralysis demon.
Speaker 3: It is the worst.
Speaker 1: It's the worst.
Speaker 4: I was about to say sleep paralysis is actually very
Speaker 4: handy for the time zone in Paris. Oh yes, that
Speaker 4: would have been really handy for the Paralympics. A bit
Speaker 4: of a disclosure. We are recording earlier, earlier this week
Speaker 4: than usual, so we're not going to dive into the
Speaker 4: Paralympics lest we miss something. Yes, before this actually goes
Speaker 4: to air, so we're not ignoring it. We just don't
Speaker 4: want to miss any of the big headlines, so we
Speaker 4: are going to be addressing that in a later perhaps
Speaker 4: good Sport, Bad Sport an episode.
Speaker 1: But what have you got for me? Good sport, bad sport.
Speaker 3: Bad sport.
Speaker 1: Oh no, double bad sport, double bad. We took too
Speaker 1: much joy with the singing.
Speaker 4: Okay again, this is going to give away the time
Speaker 4: of record, but whatever. Last night, the All Australian squad
Speaker 4: was announced. The group photo looks like Year twelve private
Speaker 4: school boys got it.
Speaker 3: Just didn't want to be there.
Speaker 1: I've not seen it so mad.
Speaker 4: The Sydney players, which had the majority of players in
Speaker 4: this lineup, decided not to wear a tie. And your
Speaker 4: Australian needs to get a blazer. It's very augusta you
Speaker 4: get presented a blazer. Yes, they just didn't wear ties.
Speaker 4: What do you mean so they had that the open
Speaker 4: It just looks so they look like a yachtsman. It
Speaker 4: looks ridiculous, Like make it mandatary that they all wear ties.
Speaker 2: So sorry, don't wear times. I've just seen a quick photo.
Speaker 2: My first look at the photo, and you're so right.
Speaker 3: All those tie goes for one kilometer.
Speaker 1: I'm immediately like, Goulden Heeney, where are your ties? What
Speaker 1: is going on?
Speaker 3: They look very Sydney.
Speaker 1: Yeah, you're right, you're so right. They're at the yacht club.
Speaker 3: Congratulations to all.
Speaker 4: But I just think maybebe make it mandatory that they
Speaker 4: all wear the same tie.
Speaker 2: And if we're being serious about being named in a
Speaker 2: national in quotation marks team, maybe play a game.
Speaker 4: Okay, just because you have state of origin doesn't mean.
Speaker 1: I'm just I say it every Yeah, it's such.
Speaker 4: It's so confusing, though, Mike, where do these if we
Speaker 4: announce the vix and the All Stars. I get it,
Speaker 4: and I do think they're a space for origin in
Speaker 4: AFL to come back and it was always fix versus
Speaker 4: everyone else. Yeah, but you can't have the best players
Speaker 4: take on everyone else. It would be a crime scene.
Speaker 4: And also they all play out a position. There's like
Speaker 4: four hundred midfielders in that site.
Speaker 1: Actually, you're so right.
Speaker 4: I've got one wingman because they're like, how else do
Speaker 4: we get decos in this site?
Speaker 3: And we can't not give it to Dacos. So it is.
Speaker 4: And also Marcus Bondepelli got the AFL Player's MVP Award,
Speaker 4: which is always a nice precursor to who might win
Speaker 4: the Brown Lot.
Speaker 1: Do you think that that seals it? Do you think favorite?
Speaker 4: No, it depends on it's if you have players in
Speaker 4: your team that still votes from you potentially.
Speaker 3: Yeah, you're so right, but it is one that means
Speaker 3: a lot.
Speaker 2: Yeah, because didn't tra Law also get named in the
Speaker 2: All Australia did So maybe he's pinched a couple of
Speaker 2: he's playing with the Bulldogs, right, maybe he's pinched like
Speaker 2: a couple of votes away from the Bond. But other
Speaker 2: than like the Bond, surely it's Crips.
Speaker 1: Otherwise I can't really I don't really know.
Speaker 4: Well, Bond was also captain. He was an All Australian
Speaker 4: captain and the vice captain was Crips. Are they going
Speaker 4: to be wrestling for a Brown Low? No one knows
Speaker 4: decos is also like I would like to enter the chat, so.
Speaker 3: That's all to come.
Speaker 4: But my bad sport while not talking about sport is
Speaker 4: my God's sort out your ties. But what we are
Speaker 4: actually talking about this week is a topic of such
Speaker 4: interest to me because it's one of those ones that
Speaker 4: has fun facts riddled through it, where I go, they're
Speaker 4: earning how much to do what now? And we're talking
Speaker 4: about athletes as a personal brand. That's coming up, George.
Speaker 4: Long before we ticked, or talked or uploaded a Hudson
Speaker 4: filtered square image to the grid, hell, even before we
Speaker 4: updated our status with.
Speaker 3: What's on our mind?
Speaker 4: Like the diary entries that no one asked for, do
Speaker 4: not deep dive back into yours by the way you
Speaker 4: start to to who you were as a person. But
Speaker 4: long before social media, people of influence have been used
Speaker 4: to sell products because if they use it and we
Speaker 4: use it, maybe we're not so different from the superstars
Speaker 4: after all. And arguably the most influential people in the
Speaker 4: world of mega advertising dollars are athletes MJ. Brady, Pele Becks,
Speaker 4: Ronaldo Messi, Rogers Arena Ali Bolt. These are all one
Speaker 4: name brands that transcend their sport and become somewhat demigods,
Speaker 4: but also walking billboards and Georgie.
Speaker 3: No one cares.
Speaker 4: Well, you don't care that you're selling space on your
Speaker 4: guernsey if you've got a Nike Swush or an under
Speaker 4: Armour badge.
Speaker 3: All we care is that you perform in the arena.
Speaker 2: Yes, and if that Nike Swush has helped you, maybe
Speaker 2: it will help me at my under thirty fives netball
Speaker 2: social game.
Speaker 1: On the weekend.
Speaker 3: Absolutely.
Speaker 4: And do you think about the most lucrative advertising space
Speaker 4: in the world, and that's during a sports game at
Speaker 4: the Super Bowl. Hell, they basically become movies in themselves
Speaker 4: and the money that goes into it.
Speaker 3: We know that.
Speaker 4: But as I said, this has been Jesus probably had
Speaker 4: a logo on him. This has been going on for
Speaker 4: a very very long Pio. So why this week when
Speaker 4: a very prominent Australian athlete is supposedly wanting a trade
Speaker 4: from a club for one of the reasons being again
Speaker 4: supposedly because we haven't heard from Christian Petrarca about why
Speaker 4: he hasn't confirmed he'll be at the Demons next year.
Speaker 4: One of the reasons supposedly is that he wants to
Speaker 4: build his own personal brand.
Speaker 1: Yeah, q Upprol.
Speaker 2: Apparently not allowed to want that. You're not allowed to
Speaker 2: publicly or overtly want that. Especially in this country. This
Speaker 2: has been a topic that you know, Jemy, I mean
Speaker 2: you and I. We love sports, so we talk to
Speaker 2: each other about sport all day, every day, every week, right.
Speaker 3: Remember that time we started a podcast here we are here,
Speaker 3: we are here, we are.
Speaker 2: But this is one of those conversations where and I
Speaker 2: know that we're both based in Melbourne, but where I'll
Speaker 2: be war looking through the office and they'll be just
Speaker 2: a group huddled together, men, women, and they'll all be
Speaker 2: talking about track and what he's doing, and what's going
Speaker 2: on at Melbourne and what's the real issue going on there?
Speaker 2: How could everyone have stuff this up so badly? Why
Speaker 2: isn't he talking to his club? Why won't he confirm
Speaker 2: for twenty twenty five?
Speaker 1: It is an.
Speaker 2: Issue that has really captivated a lot of the country.
Speaker 1: And I think you're right, Jealmy.
Speaker 2: I think it is because he's dared to say something
Speaker 2: that people go oh and judge him for.
Speaker 4: And more the point he hasn't said it, there's just
Speaker 4: a gaping chasm where he hasn't said anything. Yeah, and
Speaker 4: we're waiting to find out what commentators have come in
Speaker 4: the commentary because I am a nerd and I listen
Speaker 4: exclusively to sports talkback.
Speaker 3: Is how dare he?
Speaker 1: Yes?
Speaker 3: Just play the game.
Speaker 4: Your brand, You've got a Norm Smith medal, you've got
Speaker 4: a Premiership, just your brand. It shouldn't be about you.
Speaker 4: It should be about your teammates and the sport. And
Speaker 4: I thought, my god, how Australian.
Speaker 2: How Australian, especially when you consider the context that surrounds
Speaker 2: Christian Ptruck and this particular AFL season. Wind back the tapes,
Speaker 2: you will find an episode of you and I calling
Speaker 2: his club a bad sport.
Speaker 3: You were like, who let him back out.
Speaker 2: There after he suffered what I mean, armchair expert over
Speaker 2: here could deem at the time a disgusting injury, like
Speaker 2: a horrible injury, right, and then he got back onto
Speaker 2: the field with four broken ribs.
Speaker 1: I think it was a punctured lung and a ruptured spling.
Speaker 4: This is during the King's Birthday match, which is of
Speaker 4: course also the Big Freeze, so we are going way
Speaker 4: back when. But it was one of those ones where
Speaker 4: to defend the doctors at the club. You just don't
Speaker 4: know the level of damage at that time, and players
Speaker 4: go back out there.
Speaker 3: With broken ribs all the time. Bizarre, But here we are.
Speaker 4: And also what we're discussing today isn't Christian Petrarca.
Speaker 3: It's athletes as a brand.
Speaker 4: But we feel like this context is really important if
Speaker 4: we're going to use him as a springboard.
Speaker 2: Yeah, because I think that it's something that a lot
Speaker 2: of people are just I don't think they've purposely forgotten
Speaker 2: about it, it's just they're choosing a different path right
Speaker 2: now and focusing on him as a brand rather than
Speaker 2: him as a person. Yes, not even him as an athlete,
Speaker 2: him as a person. Because he went through such a
Speaker 2: scary time. He went back out on the field, whatever
Speaker 2: your thoughts are about that, he ended up needing to
Speaker 2: go to hospital, was rushed to hospital, had to undergo
Speaker 2: surgery for all of those injuries, which were likened to
Speaker 2: some that you would experience in a car crash, had
Speaker 2: to undergo surgery, and it was all happening so quickly.
Speaker 2: He didn't go under general anesthetics. They just numbed the area,
Speaker 2: so he was awake for it all.
Speaker 3: And you're talking the spleen.
Speaker 4: Yes, yes, like your abdomen is being cut open and
Speaker 4: you're awake.
Speaker 3: Yeah. Yeah, I'm sorry. I've had nightmares that were more
Speaker 3: charming than that.
Speaker 2: Sleep paralysis demon there you go, Oh my god, I
Speaker 2: mean track, I know it's not exactly the same, but.
Speaker 3: Could you talk about sleep paralysis?
Speaker 4: He actually said, since then, I've had insomnia where I'm
Speaker 4: just reliving that moment. And he also talks about what
Speaker 4: his fiance said.
Speaker 2: Oh. Yes, there was a time apparently in the hospital
Speaker 2: during his recovery and immediately in that aftermath of his
Speaker 2: surge because he had internal bleeding, that she got a
Speaker 2: phone call at three am saying from a surgeon saying, oh,
Speaker 2: we don't know if he's going to make he's in
Speaker 2: a critical condition. Yeah, Which you can't just bounce back
Speaker 2: from that. So obviously there's going to be some discussions
Speaker 2: going through your mind about what your future may look like.
Speaker 2: And then if you're already a person who thinks about
Speaker 2: what life is like away from the footy field, Christian
Speaker 2: Petrarca is a brand, Yes, like him away from footy
Speaker 2: with his cooking and being a chef and all of
Speaker 2: those things. I mean that just for me is a
Speaker 2: natural progression then that of course that would be included
Speaker 2: into any kind of discussion.
Speaker 4: Absolutely, But I think it's also he is like anyone
Speaker 4: who went through car crash like symptoms post an accident
Speaker 4: that happened in the workplace, I'd probably have some questions
Speaker 4: about how it was managed. But it's more that the
Speaker 4: story has come out that he wants to be traded
Speaker 4: to a larger club in Melbourne, i e. Ideally a
Speaker 4: Carlton or a Collingwood, because Melbourne are a big fish.
Speaker 1: Yes, yes, the oldest club in the AFL. Right, that he.
Speaker 4: Would like to do so because there's more eyes, there's
Speaker 4: more fan and there's a bigger brand. This is what's
Speaker 4: been suggested by people in the know.
Speaker 1: That's his crime.
Speaker 2: I would say, he's put it out there that he
Speaker 2: would love more attention, but he hasn't.
Speaker 3: Others have on his behalf.
Speaker 1: You're right, You're right, others have on his behalf, but.
Speaker 3: He hasn't denied it.
Speaker 4: Yes, so there is a window there. But you speak
Speaker 4: about Track the brand, Yes, he has one hundred and
Speaker 4: seventy two thousand followers as we speak on his personal
Speaker 4: account and since that accident that happened way back on
Speaker 4: the tenth of June. His personal brand has aligned with
Speaker 4: Online Ralph Lauren, Fragrances, Colgate, Samsung, Laroche, prose Yopro, and
Speaker 4: my Protein. So this is since that accident, but that's
Speaker 4: not where arguably his brand lives. His brand lives on
Speaker 4: on Track five at on Track five again, this is
Speaker 4: all via Instagram, where he has four hundred and seventy
Speaker 4: three thousand followers, and on that account, he has in
Speaker 4: the last couple of months, like we're not even talking
Speaker 4: way back to the accident, aligned with Australian Eggs, Sporting Globe, Coppro, Mistate,
Speaker 4: Mount Barker, Chicken, Primo Foods, VIC Markets, Bibby Foods. Firstly,
Speaker 4: all of those call us. Call us because we were sports.
Speaker 3: We would love to work with you.
Speaker 2: If I.
Speaker 3: Love Coppro Mistake, I've got shares in.
Speaker 1: It, he's not even alive.
Speaker 2: I've got shares in it because I believe so much
Speaker 2: in that company.
Speaker 4: So none of this is us putting shade on Christian
Speaker 4: Petruka for what he's done since the accident. But what
Speaker 4: we're saying is he is a brand and each one
Speaker 4: of those would be a lucrative alignment that will set
Speaker 4: him up for life after sport. So why is this
Speaker 4: such a big deal.
Speaker 2: Because it's also nothing that's new, right, Like, we have
Speaker 2: seen this in an international context for decades.
Speaker 1: Ever since we were kids growing up.
Speaker 2: I remember Michael Jordan in what was it a Warner
Speaker 2: Brothers movie, Space Jam, I've got the shirt.
Speaker 1: I mean, come on, he is bigger than the sport.
Speaker 4: So we decided to zoom out, yes, because it's all
Speaker 4: been very tight on Christian. So let's look at the
Speaker 4: largest sporting landscape. Because when we started looking at some
Speaker 4: of the numbers that the world's biggest athletes have made
Speaker 4: from endorsements over the year, Wow, wow, wow, they are
Speaker 4: just fun fact after fun fact.
Speaker 1: Oh my god, it's incredible.
Speaker 2: I mean I only recently watched that movie with Matt
Speaker 2: Damon called Air, which is allegedly tracking, like you know,
Speaker 2: based on a true story, tracking Michael Jordan's assent and
Speaker 2: how he actually got the shoe deal in the first
Speaker 2: place with Nike.
Speaker 3: Yeah, so MJ's where we obviously need.
Speaker 1: Yeah, we have to.
Speaker 4: We have to do Georgie over his illustrious career at
Speaker 4: the Bulls.
Speaker 3: How much money did he.
Speaker 2: Make ninety four million dollars American American.
Speaker 4: Not bad, stunning, not bad, very very comfortable. How much
Speaker 4: has he made from air Jordan more than ninety four million,
Speaker 4: over one and a half billion dollars, and his net
Speaker 4: worth he's apparently three point five billion dollars.
Speaker 1: Who us, Oh my gosh.
Speaker 4: And so Jordan really started this trend, particularly of sneakers, yes,
Speaker 4: and athletes.
Speaker 2: Yes.
Speaker 3: And you may remember how have I got him into
Speaker 3: this episode? No one knows.
Speaker 4: Noah Lyles after winning the one hundred meters his first
Speaker 4: thing he said in the press conference was I want
Speaker 4: a sneaker.
Speaker 3: Yes, yeah, not a pair of spikes.
Speaker 4: I want a sneaker because that is where the money is.
Speaker 2: So it's also because it because essentially it's giving him
Speaker 2: a passive income, right totally, and a very very lucrative one.
Speaker 2: The being like Mike, oh, oh my god, my god.
Speaker 2: It's it's just a phenomenon. Because the biggest year in
Speaker 2: sales for Nike's Jordan brand was in twenty twenty two,
Speaker 2: two years ago. It's not something that's depreciating. If anything,
Speaker 2: it just keeps ascending, keeps ascending, keeps climbing.
Speaker 3: Speaking of just keeps climbing.
Speaker 4: This is probably my greatest example and my favorite example
Speaker 4: of what these endorsements can do. Caitlin Clark. Yes, so
Speaker 4: she's a rookie, a rookie in the WNBL.
Speaker 3: Wish a rookie.
Speaker 1: She was here.
Speaker 4: She's a rookie in the WNBA and arguably one of
Speaker 4: the biggest names in women's sport and very famously earns
Speaker 4: a fifteenth of what her male counterpearts do in the NBA.
Speaker 4: But she signed a twenty eight million dollar contract for
Speaker 4: eight years with Nike.
Speaker 1: Yeah.
Speaker 4: Yeah, and so this is and has serial brands. Yes,
Speaker 4: that's what I am and all of these different things.
Speaker 4: So this actually helps immensely female athletes with high profiles
Speaker 4: because she hain't making what Jordan did over her career.
Speaker 2: No, she might what Jordan did, but she could potentially
Speaker 2: get there, like this is the path, right, and she's
Speaker 2: had to be very clever in the initial stages of
Speaker 2: her career. As you say, she's a rookie, she's only
Speaker 2: in her early twenties in being aware of herself as
Speaker 2: a brand and marketing herself that way.
Speaker 4: And the one thing I will say is that no
Speaker 4: one ever over Michael Jordan's career went. Do you think
Speaker 4: the bloke needs to take basketball more seriously and think
Speaker 4: less about shoes? I mean, if you've watched the documentary
Speaker 4: on Netflix, his teammates were like, he needs to do less,
Speaker 4: he needs to do less, he needs to do less.
Speaker 1: Just chill.
Speaker 4: When you are performing on the court, no one cares
Speaker 4: about what you're building outside of it.
Speaker 3: If you're an American, if you are an American.
Speaker 2: Case in point, Tiger Woods, right, one of the biggest
Speaker 2: golfers us growing up. I think that we really did
Speaker 2: hear about Michael Jordan, and we heard about Tiger Woods.
Speaker 2: Like anyone who was like, who's the best athlete in
Speaker 2: the world, people would say Tiger.
Speaker 3: And again, swushh, this.
Speaker 1: Is Nike, Nike, this is Nike. This is Nike.
Speaker 3: So now I think of his son with an identical kit,
Speaker 3: also with my kids.
Speaker 2: So right with that red, that red shirt, that red rolo,
Speaker 2: the red, it's the red, It's the red Polo.
Speaker 1: And look at that. It's so identifiable to us.
Speaker 2: This is what we mean as this next coming of
Speaker 2: a fleets as the ultimate influences because.
Speaker 1: They always have been and they are right now.
Speaker 2: Free you can pluck that image we've got there. I
Speaker 2: mean Tiger Wood signed his one of his first endorsement
Speaker 2: deals with Nike at nineteen, a five year deal worth
Speaker 2: forty million dollars, and obviously that then grew and grew.
Speaker 4: I grew the fact that that was in nineteen ninety
Speaker 4: six and we were just hero in Caitlyn Clark's deals.
Speaker 3: It's worth a lot less.
Speaker 4: Yeah, okay, probably gives context to where we're at. But
Speaker 4: he actually in January this year it was the end
Speaker 4: of his twenty seven year deal with Nike that was
Speaker 4: worth five hundred million US.
Speaker 3: I mean, it's good think golfers don't make too much
Speaker 3: money with price money, so OBSEVD five hundred Let's.
Speaker 4: Just break that down, Like I know that we just
Speaker 4: talked about one and a half billion dollars. Think about
Speaker 4: how big a brand Taylor Swift is. Oh and she
Speaker 4: only just cracked a billion.
Speaker 1: Yeah, only only just this year. Yeah.
Speaker 2: With the eras to her is when she became a
Speaker 2: billionaire officially. Yeah, and she's the only I think she's
Speaker 2: the only musician who's cracked the billionaire status from America.
Speaker 1: Was it well from.
Speaker 2: Being her own songwriting, yeah, through her own jay Z
Speaker 2: as a producer, producer and stuff like that, whereas it's
Speaker 2: all on the you know, it's all on her pen.
Speaker 3: Shall we say, well, the one that really the number
Speaker 3: that I messaged you and said, what the hell was
Speaker 3: Steph Curry? And under Arma Oh yeah.
Speaker 4: And the fact that over his career he's going to
Speaker 4: make a billion dollars from under Ama.
Speaker 2: Crazy crazy, But I've only and for me, Underrama is
Speaker 2: a brand that I probably would have only entered my
Speaker 2: consciousness in the last I don't know, five years, Yes,
Speaker 2: Like honestly, I'd never heard of it before then. So
Speaker 2: it takes like a Steph Curry, It takes athletes like
Speaker 2: this for it to filter through into pop culture and
Speaker 2: then it's like, oh, hang on, I wanted that.
Speaker 4: And I think the thing to realize with all of
Speaker 4: these is that American clubs and American sporting franchises are
Speaker 4: privately owned. Yes, so the club takes care of itself
Speaker 4: and you take care of yourself. There are no limitations
Speaker 4: on what you can do. NRL and AFL completely different operation. Yes,
Speaker 4: so those clubs, as part of your salary, you are
Speaker 4: aligned with what their brands are and it is very
Speaker 4: strongly stipulated what you can and cannot do.
Speaker 2: Yes, and it's also comes into the international versus national market.
Speaker 2: If we were walking down the street in Atlanta, Georgia,
Speaker 2: I doubt that they know Reese Welsh.
Speaker 1: They should, but they probably don't.
Speaker 3: If you're walking down the street.
Speaker 4: Of Collins Street in Melbourne, you're probably also pushing it.
Speaker 4: So we don't really need to go to Georgia see
Speaker 4: a Lebron Jersey, Sherry Red Shiger Woods kit.
Speaker 3: So essentially what we wanted to establish.
Speaker 4: With all of this is big business athletes and endorsing brands.
Speaker 4: And if you've ever wondered, we'll hang on like how
Speaker 4: much of this actually has cut through? Like if my
Speaker 4: favorite athlete says they like or dislike a beverage, how
Speaker 4: much does it move the needle on a global scale.
Speaker 3: Well, arguably the.
Speaker 4: Most famous athlete in the world, Cristiano Ronaldo, back at
Speaker 4: the twenty twenty Euros, sat down for a press conference
Speaker 4: and noticed that there was a bottle of Coca Cola
Speaker 4: sitting in front of him with all the cameras, and
Speaker 4: he went not today, moved the Coca Cola off the
Speaker 4: desk and pulled out some water and said it was
Speaker 4: something as simple as you should drink water.
Speaker 1: Yes, yeah, drink water kids.
Speaker 3: So clearly was going this isn't what fuels me. The
Speaker 3: water is.
Speaker 4: Yes, yes, there was globally a drop of one point
Speaker 4: six percent in shares for Coca Cola. And you're like,
Speaker 4: well one point six that's five point two billion dollars.
Speaker 1: That sounds more. You know if you put it a
Speaker 1: those term.
Speaker 4: Point two billion dollar dive us in the immediate aftermath,
Speaker 4: that's the power.
Speaker 2: That is the power of it, right, And those athletes
Speaker 2: that we've just mentioned very quickly here, they would never
Speaker 2: have had to make an apology for that.
Speaker 1: You know, they're like, great, the plan is working. Where
Speaker 1: is he now?
Speaker 2: I understand the commentary around it, right, because Australians we
Speaker 2: we we've got that tall poppy syndrome.
Speaker 1: We hate those tall poppies. Right.
Speaker 4: Oh, don't you dare tell me how good you are? Yeah,
Speaker 4: I'll tell you how good you are. And you are
Speaker 4: to deny it?
Speaker 1: Yes, yes, then no, don't accept me.
Speaker 3: You Actually he's better.
Speaker 1: Yes, you act like a woman when we say nice
Speaker 1: top and the guy got it on sale.
Speaker 3: Yeah no it's not too nice. I need to iron it.
Speaker 3: Yours is nicer. It's nice.
Speaker 1: Yours is nice.
Speaker 2: This whole thing, I've had it fresh, I've had it
Speaker 2: for twenty seven years.
Speaker 1: That's how I want you to act.
Speaker 2: So I'm even fighting against my own default here, right,
Speaker 2: because it's how we've been raised.
Speaker 4: And also when you think about athletes and American athletes,
Speaker 4: Lebron came out and said, like, I think I'm the
Speaker 4: greatest of all time.
Speaker 3: I should be the greatest of all time.
Speaker 4: If any and we're talking like against Shordan yeh, because
Speaker 4: he's basically gone.
Speaker 3: Well, if you look at the stats and how long
Speaker 3: I've played, I am better.
Speaker 1: Yeah, imagine imagine came out and said that.
Speaker 4: Imagine how quickly we'd get our sickle to cut down
Speaker 4: that top poppy in Australia.
Speaker 3: If any athlete came out and.
Speaker 4: Goes, well, I am obviously the greatest of all time,
Speaker 4: we just wouldn't cop it.
Speaker 3: Part of me loves that humble Australian champion that another
Speaker 3: part of me goes, why can't people make hay when
Speaker 3: the sun shines? That's it.
Speaker 1: I think it's naive.
Speaker 2: I think it's a naive notion now, to be honest,
Speaker 2: And so while I don't think dismiss it completely. You
Speaker 2: can still hold on to it a little bit, like
Speaker 2: keep the sickle just In Holsted. Maybe keep the sickle
Speaker 2: Holsted and just maybe think about the person the brand.
Speaker 1: As the person.
Speaker 4: The one thing I will say, and what they're trying
Speaker 4: to set up is if you look at the AFL
Speaker 4: over the last ten years, I would argue the biggest
Speaker 4: brands post their retirement A Buddy Franklin yep and Dustin Martin.
Speaker 2: Yeah, okay, I remember Dusty with his bonds. Ad What
Speaker 2: access did you get to the two of those while
Speaker 2: they were playing?
Speaker 1: Oh yeah nothing. They never did media.
Speaker 3: They did nada.
Speaker 4: They weren't selling me yopro, they weren't part of Red Bull,
Speaker 4: they had no alignments. Yeah, so much so that everyone's
Speaker 4: like desperate to know anything about them.
Speaker 3: Whereas Christian Petruc is gone the other way.
Speaker 4: Yeah, there's a lot of video, there's a lot of
Speaker 4: content and he's gone for that build. But as Australians
Speaker 4: we like the quiet, humble one.
Speaker 3: Yeah, that just.
Speaker 4: Achieves, especially as members achieved for the club and will
Speaker 4: buy whatever you tell us to buy.
Speaker 3: Later on.
Speaker 2: I think there's a very real reality and it's a
Speaker 2: close reality in which Christian Petrarca's endorsement deals could far
Speaker 2: outstrip his payments his AFL salary, which we're probably not
Speaker 2: too far from that day.
Speaker 4: He does have five years remaining on his contract and
Speaker 4: that income will peak at one point seven million dollars yep,
Speaker 4: and it's not going to fall below one point two.
Speaker 4: So he ain't needed I know, in this economy and
Speaker 4: cost of living, I just see he's not to bolster
Speaker 4: that in order to afford a comfortable lifestyle.
Speaker 2: I have a question without notice for you, great before
Speaker 2: we get to our fun fact, which athlete in the
Speaker 2: world that we live in right now? Of the athlete
Speaker 2: as an influencer, a super influencer, really, which athlete would
Speaker 2: you want repping your personal brand?
Speaker 3: Jess Fox, I don't even think. I don't even have
Speaker 3: to think.
Speaker 4: Strow You didn't, No, that was just their bam and
Speaker 4: everything about her.
Speaker 1: Yeah, drop the curly girl routine. I'm interested.
Speaker 4: So I'm with you. You who's your ash party?
Speaker 3: Oh yeah, squimmy.
Speaker 2: Oh, But it's just I just love everything. Obviously I'm
Speaker 2: not alone in this. I love everything that she stands for.
Speaker 2: And I'll let her talk about the team. Right the team,
Speaker 2: the team, the team, it's it takes a village to
Speaker 2: build an athlete. So I love all of that because
Speaker 2: her brand, I think, I would argue, is slightly different
Speaker 2: and I think that she has values that I hold
Speaker 2: very high as well. So I would love that Ash
Speaker 2: come on board to good sports.
Speaker 4: So when we frame this whole thing, we've established that
Speaker 4: a lot of athletes and a lot of famous people,
Speaker 4: for a very long period of time, have made the
Speaker 4: majority of their money not from their craft, but from
Speaker 4: the way they leverage their brand to support other brands
Speaker 4: and get paid very handsomely to do. So that ain't new.
Speaker 4: What is potentially new for the AFL and something and
Speaker 4: NRL and something that Australian codes are going to have
Speaker 4: to get their head around is that Australian athletes are
Speaker 4: watching these and getting offers from companies like Red Bull
Speaker 4: to build their brands and to think about life beyond
Speaker 4: football and finding that very appealing and that's something that's
Speaker 4: going to run simultaneously with their athletic career. Do we
Speaker 4: the fans get the right to go I don't like
Speaker 4: that and is that called for?
Speaker 1: I think we have the right to say it, but
Speaker 1: it doesn't have any impact.
Speaker 3: So this is just going to become the way forward.
Speaker 2: I think so. Yeah, I honestly do. I honestly do,
Speaker 2: because if you want your club to survive, if you
Speaker 2: want a club to support, they have to look at
Speaker 2: these options a lot of the times. And then if
Speaker 2: they choose a path that you don't like, that's on
Speaker 2: you as a fan then to be like, Okay, well
Speaker 2: maybe I'm not I need to take a step back,
Speaker 2: maybe I'll follow someone else.
Speaker 4: And the athlete just needs to wear the criticism that
Speaker 4: will come if their form in any way waivers.
Speaker 2: Yeah, that's the Those are the high stakes games. I
Speaker 2: think that in this modern sporting landscape, that's what you're
Speaker 2: playing for.
Speaker 4: Do you expect the needle to shift in terms of
Speaker 4: Australian audiences and how critical we are of this?
Speaker 2: No, no, no, I would love it too.
Speaker 1: I would love it too.
Speaker 2: But I think that it's always going to be the
Speaker 2: louder voice of why the hell do you want that
Speaker 2: stay in your lane?
Speaker 4: And is that potentially louder for athletes like Christian where
Speaker 4: we can publicly look at the fact that he's going
Speaker 4: to be on one point seven as opposed to Arion Tiitmas,
Speaker 4: who was on everything leading in to the Paris Games,
Speaker 4: Like we just found out that she slept on a
Speaker 4: temper mattress. Yes, she's been endorsing brands till the cows
Speaker 4: come home and we go get it, girl, because you've
Speaker 4: got one shot in four years to actually make a
Speaker 4: living out of this.
Speaker 3: Is there a difference between that.
Speaker 2: I think for people and their concept and their understanding
Speaker 2: of it, there is, but they shouldn't be necessarily. People
Speaker 2: are able to separate it, and I'm not sure if
Speaker 2: that's a gendered thing right now. I don't know if
Speaker 2: it's because of the differences in their sports and how
Speaker 2: their pay structures work, but people can separate it.
Speaker 4: I would also argue it's generational, yeah, totally, Oh totally,
Speaker 4: and a lack of understanding between the fact that social
Speaker 4: media is the new Nike footwear and that this is
Speaker 4: a platform that you can professionally leverage and it's not
Speaker 4: trivial and.
Speaker 1: It lives rent free in our minds.
Speaker 3: Or rent free in our hands.
Speaker 4: At the first thing we do when we wake up
Speaker 4: and the last thing we do when we go to sleep,
Speaker 4: we wwis track all the best and we're going to
Speaker 4: watch this space to find out. Actually, I think we're
Speaker 4: all waiting with beta breath to find out what he's
Speaker 4: gonna say, what's gonna happen? And is he going to
Speaker 4: be a demon next year? You're gonna make it? What
Speaker 4: do you think?
Speaker 2: I don't think so, really yeah, I don't think he
Speaker 2: will be. For him to stay there, there needs to
Speaker 2: be a whole lot of bridges built with the actual
Speaker 2: playing stuff and the coaching cohort and it, and for
Speaker 2: Track himself like that's that's both ways.
Speaker 1: So everyone's going to have to give.
Speaker 2: And I don't know if people, all of the players
Speaker 2: within this story, I don't know if they will.
Speaker 4: I think he'll still be there, given that Craig mccraye
Speaker 4: has been on the record being like we love Christian Petrucker.
Speaker 4: Have you seen our draft cand we don't have the
Speaker 4: royal flush it would take for that trade to go through.
Speaker 4: So that's Collingwood, who he's supported as a kid Track
Speaker 4: so that he's not he's not gone there.
Speaker 3: And then the other big club is Carlton.
Speaker 1: I can see him in Carlton in the trade with
Speaker 1: Harry mackay, but.
Speaker 4: Then Harry's management and the club have come out and
Speaker 4: been like, wrong, wrong, wrong, wrong, don't go wrong, Like
Speaker 4: nothing's been spoken about yet.
Speaker 2: I'm just saying as someone who doesn't really understand the
Speaker 2: AFL trade period because the NRL doesn't have a comparison.
Speaker 2: It's so fun, it's but this has given me great
Speaker 2: interest because I don't care about pick thirty six for
Speaker 2: the second round of the fourth round of the twelfth divided.
Speaker 1: All the time you do, but now I care. Yeah,
Speaker 1: watch this space, Jemmy, Time for a fun fact.
Speaker 3: I love a fun fact, and our.
Speaker 1: Fun fact is very demure, very mindful.
Speaker 4: Oh god, just when you thought you were safe from that,
Speaker 4: has that phrase just been everywhere?
Speaker 1: Oh everywhere?
Speaker 3: My inbox? Yeah, yeah, it's.
Speaker 4: Flooded with subject line very demure, and I'm like, what,
Speaker 4: can't leave me alone?
Speaker 3: Don't TikTok?
Speaker 2: I would argue the only thing that may have flooded
Speaker 2: your inbox more than that is the term brat, and
Speaker 2: our fun fact involves both of them.
Speaker 4: The brad Greg Kamala Halla Harris has decided to make
Speaker 4: part of her brand as well.
Speaker 2: Did you know that the U You know that the
Speaker 2: US Open, you know, famously a tennis tournament, actually is
Speaker 2: a fashion catwalk. It's a runway show because Naomi yasaka
Speaker 2: my god, has she answered all of my hopes, wants
Speaker 2: and dreams with the outfit that she rocked out in
Speaker 2: this week?
Speaker 1: Oh my god.
Speaker 2: It is in a collaboration with Nike, who she's been
Speaker 2: with for many, many years, and a fashion designer called
Speaker 2: yun Ahn. And if you have not seen this on
Speaker 2: your socials, you don't have socials, no, because it is
Speaker 2: the most fabulous outfit in the Brat Green Charlie XCX
Speaker 2: must be getting involved in here somewhere.
Speaker 4: For those of you playing at home that don't know
Speaker 4: what Bratt Green is, it's also tennis ball green. It
Speaker 4: is if you want something, it's it's fluorescent ch truce, which.
Speaker 1: Makes it sound less cool. I'm not gonna lie. I'm
Speaker 1: not gonna lie. People are like, oh my god, is
Speaker 1: that Bratt Green.
Speaker 2: I'm like, well, it's kind of chatruce, but yeah, okay,
Speaker 2: here we go, Here we go. And basically why I
Speaker 2: love it so much is that it ties so nicely
Speaker 2: into our main discussion this week, Because have I been
Speaker 2: following everything that's going on in the tennis landscape in
Speaker 2: this tournament not necessarily Can I tell you every single
Speaker 2: detail of that woman's outfit?
Speaker 3: Yes, my bloody can.
Speaker 4: The reason yes I can, it's made so many headlines
Speaker 4: is it is ridiculous. Oh my goodness, it is ridiculous
Speaker 4: to think that someone would play tennis in there. There
Speaker 4: is an enormous lime green bow.
Speaker 1: She's turned into the met Gala.
Speaker 3: She's turned it into the met Gala.
Speaker 1: The costume change.
Speaker 3: There are bows on her nikes.
Speaker 1: Yes, what did you say about the shoes?
Speaker 4: I want them, but not to play tennis, to walk
Speaker 4: around it in general life.
Speaker 1: It's working. Her influence is at play.
Speaker 4: Oh and I'm playing Devil's advocate here and it might
Speaker 4: be showing my age I.
Speaker 3: Have aged since we last.
Speaker 4: Part of Me goes. This isn't a Mickey Mouse tournament. No,
Speaker 4: it's the US Open.
Speaker 3: Maybe focus on the sport.
Speaker 1: It's fun.
Speaker 2: It is focusing on the sport, because do you know
Speaker 2: what I used to love about watching Serena Williams and
Speaker 2: Venus Williams. Part of it, genuinely and Maria Sharapover genuinely
Speaker 2: was to see them at court doing their job, but
Speaker 2: was also to see what they're wearing. Like, honestly, I
Speaker 2: would look forward to that. I wanted to see what
Speaker 2: collaboration they had come up with.
Speaker 4: But my argument would be, and I don't know if
Speaker 4: you feel this about work, because you and I have
Speaker 4: people that put together wardrobes for us, yes, stylas at work.
Speaker 4: If there was a button I could press that I
Speaker 4: wore a polo every day and I didn't have to
Speaker 4: think about it.
Speaker 1: Sorry, Johnny, that's the man button. I think it is there.
Speaker 3: I think it is there.
Speaker 4: I believe that's the Carl Stefanovi for the entire year button.
Speaker 4: I would press that because it's one less thing that
Speaker 4: you have to think about and you can just focus
Speaker 4: on your job.
Speaker 3: And I love fashion more than the next person you do.
Speaker 3: I love it. Met Gala's my super Bowl. I own that.
Speaker 4: But I also think when you are there to perform,
Speaker 4: having to worry that there might be someone else in
Speaker 4: blue and that you'll get told off for that is
Speaker 4: not where my head's at.
Speaker 3: I just want to do my job.
Speaker 2: Do you think, though, because I would say that this
Speaker 2: outfit and the costume change and the whole theatrics of
Speaker 2: it actually helps. Naomia Saka because famously doesn't love press,
Speaker 2: doesn't love the attention.
Speaker 1: Doesn't like having to do all of that.
Speaker 2: This allows her to show her personality in a way
Speaker 2: that her words don't.
Speaker 3: Is this her nor lyles warm up?
Speaker 1: Yeah, I think it could be. I really think it
Speaker 1: could be.
Speaker 2: And it's also part of her bringing that Japanese culture
Speaker 2: into her game as well and into her brand.
Speaker 4: And shall we say, building a personal brand, building a
Speaker 4: personal brand.
Speaker 1: I love it.
Speaker 2: It's brat, it's demure, it's somehow both of those things
Speaker 2: which seem that they are competing.
Speaker 1: But here we are.
Speaker 4: You've never sounded younger than me. But thank you for
Speaker 4: listening to do good sports.
Speaker 3: It is sports news sold differently with one of us
Speaker 3: that TikTok's.
Speaker 4: And another one who certainly does not. And I own
Speaker 4: that and that is fine, but please do.
Speaker 3: Follow us at two good sports podcasts.
Speaker 4: Also give us your feedback on this one, because we're
Speaker 4: way off.
Speaker 2: Yeah, what do you think about track? What do you
Speaker 2: think about where we're at with this whole situation?
Speaker 4: Now? Are we okay with players leveraging their brand to
Speaker 4: clearly try to build the life for themselves outside the game,
Speaker 4: or should they just play the sport.
Speaker 3: Until then?
Speaker 1: Be a good sport