1
00:00:00,560 --> 00:00:03,640
Speaker 1: I'd like to acknowledge the traditional owners on which this

2
00:00:03,720 --> 00:00:08,160
Speaker 1: episode is being recorded, the combo marry people. We pay

3
00:00:08,320 --> 00:00:12,360
Speaker 1: our respects to elders past, present and emerging and extend

4
00:00:12,520 --> 00:00:16,520
Speaker 1: that respect to all Aboriginal and Torres Strait Islander peoples.

5
00:00:16,560 --> 00:00:24,319
Speaker 1: Today I'm your host, Georgie Stevenson, and this is the

6
00:00:24,440 --> 00:00:31,960
Speaker 1: Rise and Conquer Podcast. This is the podcast where we

7
00:00:32,080 --> 00:00:35,800
Speaker 1: ch have mindset, self development and becoming your higher self

8
00:00:36,360 --> 00:00:39,040
Speaker 1: mix soon with a lot of laughs, plus behind the

9
00:00:39,040 --> 00:00:42,280
Speaker 1: scenes of my life running two businesses and being among

10
00:00:42,840 --> 00:00:45,440
Speaker 1: Think of us as the perfect combo of brunch with

11
00:00:45,479 --> 00:00:49,040
Speaker 1: your besties mixed with self development. No matter where you

12
00:00:49,120 --> 00:00:52,080
Speaker 1: are in your journey, we're here to help you be curious,

13
00:00:52,280 --> 00:00:57,920
Speaker 1: pull yourself out, and embrace radical self awareness. If you're

14
00:00:57,960 --> 00:01:00,320
Speaker 1: ready to get into the driver's seat of your own

15
00:01:00,400 --> 00:01:03,600
Speaker 1: life and stop letting life pass you by, then you're

16
00:01:03,640 --> 00:01:12,319
Speaker 1: in the right place. Hello and welcome back to the

17
00:01:12,400 --> 00:01:15,960
Speaker 1: R and C Potty and Happy Friday. Today is our

18
00:01:16,120 --> 00:01:20,679
Speaker 1: final episode of the Behind the Beers series, and today

19
00:01:20,800 --> 00:01:25,160
Speaker 1: I am sitting down with Teagan, our influencer and partnerships

20
00:01:25,160 --> 00:01:29,759
Speaker 1: manager here at Naked Harvest. So in the chat today,

21
00:01:30,080 --> 00:01:33,959
Speaker 1: me and Teagan talk about what it's like to find

22
00:01:34,160 --> 00:01:39,000
Speaker 1: influencers that align with your brand values, building good relationships

23
00:01:39,040 --> 00:01:44,080
Speaker 1: with brand ambassadors, pitching to brands, planning for a community event,

24
00:01:44,400 --> 00:01:48,880
Speaker 1: and she even shares her most shocking encounter with an affluencer.

25
00:01:49,400 --> 00:01:50,600
Speaker 2: Teagan gives us a tea.

26
00:01:51,800 --> 00:01:55,160
Speaker 1: Ah, she's so great. But before we get into a tea,

27
00:01:55,760 --> 00:01:58,560
Speaker 1: a quick week update as we do that on Friday. Now,

28
00:01:58,840 --> 00:02:04,040
Speaker 1: I know if you haven't tuned in, we have swapped

29
00:02:04,040 --> 00:02:06,440
Speaker 1: them around, and so give me a week updated here.

30
00:02:06,840 --> 00:02:08,120
Speaker 1: My week's been pretty good.

31
00:02:08,280 --> 00:02:10,720
Speaker 2: I've been getting up really early, which I've been enjoying

32
00:02:10,760 --> 00:02:13,840
Speaker 2: because I'm eating in the morning before I start fasting.

33
00:02:14,080 --> 00:02:15,560
Speaker 2: I started fasting this week.

34
00:02:15,720 --> 00:02:19,600
Speaker 1: When wasn't it last week? It was last week Friday, Friday?

35
00:02:19,639 --> 00:02:21,800
Speaker 1: And how's it going. It's pretty good.

36
00:02:21,880 --> 00:02:23,840
Speaker 2: The first few days are always a bit rough, Like

37
00:02:24,040 --> 00:02:26,760
Speaker 2: the weekend was rough because I'm just like sitting at

38
00:02:26,760 --> 00:02:28,880
Speaker 2: home and I'm like, I don't know what to do it.

39
00:02:29,880 --> 00:02:30,880
Speaker 1: But like I should.

40
00:02:31,200 --> 00:02:34,600
Speaker 2: I will use this start to use the time more constructively.

41
00:02:34,639 --> 00:02:37,640
Speaker 2: But I just find by like three point thirty, my

42
00:02:37,760 --> 00:02:41,720
Speaker 2: brain is just a bit mushshed. Yeah, do you want

43
00:02:41,720 --> 00:02:45,240
Speaker 2: to explain to our community just why you're fasting. Yeah,

44
00:02:45,639 --> 00:02:48,680
Speaker 2: I'm fasting for Ramadan, which is like a religious thing,

45
00:02:48,960 --> 00:02:52,400
Speaker 2: and basically what we do is it's thirty days every

46
00:02:52,480 --> 00:02:54,960
Speaker 2: year and we don't eat or drink while the sun's up,

47
00:02:55,480 --> 00:02:58,720
Speaker 2: and it's there's a variety of reasons, but I like

48
00:02:58,760 --> 00:03:00,840
Speaker 2: to explain it in like it's a lot to do

49
00:03:00,919 --> 00:03:06,320
Speaker 2: with self discipline and almost holding yourself accountable, understanding what

50
00:03:06,360 --> 00:03:10,040
Speaker 2: it's like for people who don't have food or water

51
00:03:10,240 --> 00:03:12,120
Speaker 2: or know where their next meal is coming from. Like

52
00:03:12,240 --> 00:03:15,079
Speaker 2: I'm very grateful that I can say, oh, at six

53
00:03:15,120 --> 00:03:17,280
Speaker 2: pm to I'll eat and drink as much food and

54
00:03:17,360 --> 00:03:19,560
Speaker 2: water as I want, whereas a lot of people don't

55
00:03:19,600 --> 00:03:22,160
Speaker 2: have the luxury of that in their life. And it's

56
00:03:22,200 --> 00:03:27,840
Speaker 2: about sort of just taking time to reflect on everything

57
00:03:27,840 --> 00:03:30,600
Speaker 2: you do, on your habits, on everything, and almost just

58
00:03:30,639 --> 00:03:34,880
Speaker 2: like a reset of your way of life, which I

59
00:03:34,920 --> 00:03:36,840
Speaker 2: really like because you have a lot of time on

60
00:03:36,840 --> 00:03:39,800
Speaker 2: your hands. And I do find myself being almost so

61
00:03:39,920 --> 00:03:42,280
Speaker 2: grateful for things like when I eat in the afternoons

62
00:03:42,280 --> 00:03:43,880
Speaker 2: now I'm like, oh my gosh, this is like the

63
00:03:43,920 --> 00:03:46,760
Speaker 2: best dinner ever, and it's the best thing. And I

64
00:03:46,800 --> 00:03:49,960
Speaker 2: love my mom's cooking and I love cooking and you

65
00:03:50,080 --> 00:03:53,680
Speaker 2: forget you forget that, and it's like just pulling you

66
00:03:53,720 --> 00:03:55,640
Speaker 2: back and being like it really is the little things,

67
00:03:56,160 --> 00:03:57,920
Speaker 2: Like the other day, I cried because my dad went

68
00:03:57,960 --> 00:03:58,800
Speaker 2: and got me cookies.

69
00:04:06,880 --> 00:04:12,520
Speaker 1: How's the nice and nicest thing ever? That's actually really

70
00:04:12,520 --> 00:04:15,920
Speaker 1: sweet though, I know it was so nice. Oh my god.

71
00:04:15,960 --> 00:04:18,040
Speaker 1: I love when people do like small lacts of service

72
00:04:18,080 --> 00:04:20,359
Speaker 1: for you. Yeah, like that's actually really nice.

73
00:04:20,440 --> 00:04:22,520
Speaker 2: I know. Oh it made my day.

74
00:04:23,040 --> 00:04:26,240
Speaker 1: Oh my gosh, that's that is so funny. That's that's

75
00:04:26,360 --> 00:04:30,159
Speaker 1: really really sweet of him, though. No, that's incredible, And

76
00:04:30,200 --> 00:04:33,360
Speaker 1: I love the way that you explained that, and that

77
00:04:33,520 --> 00:04:37,320
Speaker 1: is a really cool way of like almost doing like

78
00:04:37,320 --> 00:04:40,640
Speaker 1: an audit of your life and being like it literally

79
00:04:40,760 --> 00:04:44,280
Speaker 1: is I love that you're doing like the seven day recess,

80
00:04:44,680 --> 00:04:48,640
Speaker 1: but it's a whole month. No, that's incredible. And how's

81
00:04:48,640 --> 00:04:50,320
Speaker 1: your week fin So good?

82
00:04:52,440 --> 00:04:52,880
Speaker 2: Guys.

83
00:04:53,160 --> 00:04:56,440
Speaker 1: I just I can't fucking get over the response to

84
00:04:57,520 --> 00:05:02,120
Speaker 1: our new products, the Karam milk Thrive. Wait, we can't

85
00:05:02,120 --> 00:05:04,960
Speaker 1: call it caramelk me calling it Karen. Look this whole

86
00:05:05,000 --> 00:05:05,359
Speaker 1: series and.

87
00:05:05,400 --> 00:05:06,440
Speaker 2: I literally leave it in.

88
00:05:06,600 --> 00:05:09,680
Speaker 1: Yeah, I don't even edit it now. I don't know

89
00:05:09,680 --> 00:05:12,159
Speaker 1: if you guys know, but I never really listened to

90
00:05:12,200 --> 00:05:14,400
Speaker 1: the final edit, so I actually don't even know what

91
00:05:14,440 --> 00:05:16,720
Speaker 1: you guys here are. And I bet a tea just

92
00:05:16,760 --> 00:05:19,680
Speaker 1: like leaves in the rogueness, and I just assume she's

93
00:05:19,800 --> 00:05:22,200
Speaker 1: edited it out. So that's great. But love that because

94
00:05:22,200 --> 00:05:27,000
Speaker 1: we're transparent here. See to the Karen Look Thrive and

95
00:05:27,040 --> 00:05:30,320
Speaker 1: the Mango Passion Throat pre work out, which is it's

96
00:05:30,400 --> 00:05:32,960
Speaker 1: kind of like the Georgie edit with n H which

97
00:05:33,120 --> 00:05:36,920
Speaker 1: this whole series is about. But honestly, like it's funny

98
00:05:37,000 --> 00:05:41,000
Speaker 1: because I've done so many launchers, I've done so many

99
00:05:41,040 --> 00:05:44,680
Speaker 1: co labs, like I did my KD co lab Pedal

100
00:05:44,760 --> 00:05:48,320
Speaker 1: and pup Wow. I cannot speak today, but I feel

101
00:05:48,320 --> 00:05:50,479
Speaker 1: like I'm getting a little bit SI and so my

102
00:05:50,560 --> 00:05:52,720
Speaker 1: nose is a little bit blocked, so just ignore that.

103
00:05:52,800 --> 00:05:57,919
Speaker 1: But it's interesting because I think it's because it's my

104
00:05:58,040 --> 00:06:03,400
Speaker 1: own brand, and obviously I know how incredible my community is,

105
00:06:03,480 --> 00:06:05,760
Speaker 1: and I know how incredible the en Hage community is,

106
00:06:06,240 --> 00:06:09,560
Speaker 1: so it's like that kind of just like anticipation of

107
00:06:09,640 --> 00:06:12,839
Speaker 1: not knowing how it was going to go. So like,

108
00:06:13,200 --> 00:06:15,320
Speaker 1: you know, I got the nerves and I was like

109
00:06:15,360 --> 00:06:17,640
Speaker 1: a bit. It's so funny any time there's like a

110
00:06:17,680 --> 00:06:19,960
Speaker 1: launch or anything. I'm like, Tim, don't talk to me because.

111
00:06:19,760 --> 00:06:20,880
Speaker 2: I just can't.

112
00:06:20,960 --> 00:06:24,400
Speaker 1: I just can't. But the response from you guys is

113
00:06:24,480 --> 00:06:27,920
Speaker 1: just so incredible and you're so excited and what I

114
00:06:27,960 --> 00:06:29,960
Speaker 1: love most about this And I was actually saying this

115
00:06:30,000 --> 00:06:32,799
Speaker 1: to you guys this morning, but I'm so excited because

116
00:06:32,839 --> 00:06:35,640
Speaker 1: I fucking just know how incredible these flavors are. I know,

117
00:06:36,160 --> 00:06:39,160
Speaker 1: like I you know that kind of I was even

118
00:06:39,160 --> 00:06:41,520
Speaker 1: saying to a tear, Like with our candy Land launch

119
00:06:41,720 --> 00:06:45,279
Speaker 1: last year, some of the flavors like were incredible, but

120
00:06:45,480 --> 00:06:48,480
Speaker 1: they were very like niched almost, and I was kind

121
00:06:48,520 --> 00:06:50,839
Speaker 1: of like, oh, I hope everyone likes it. I can't

122
00:06:50,880 --> 00:06:53,520
Speaker 1: wait to take the feedback. And everyone did love it.

123
00:06:53,560 --> 00:06:56,080
Speaker 1: But it's funny with this collection, I'm like, I don't

124
00:06:56,080 --> 00:06:58,520
Speaker 1: even have those thoughts because I just know how incredible

125
00:06:58,560 --> 00:07:01,440
Speaker 1: the flavors are, I know, and the response it's like

126
00:07:01,520 --> 00:07:04,599
Speaker 1: no one cannot lack this. No everyone literally everyone will

127
00:07:04,640 --> 00:07:07,159
Speaker 1: love it, from like you know you are Tea to

128
00:07:07,320 --> 00:07:10,480
Speaker 1: like Tim, to Cooper, to my parents to you know,

129
00:07:10,560 --> 00:07:13,920
Speaker 1: my bestie and stuff like everyone is obsessed. And it's

130
00:07:14,000 --> 00:07:16,960
Speaker 1: like so the actual like and obviously the quality of

131
00:07:17,000 --> 00:07:19,440
Speaker 1: our products and everything like that. It's just like I

132
00:07:19,480 --> 00:07:21,960
Speaker 1: have no doubts and the flavor, I have no doubts.

133
00:07:22,000 --> 00:07:24,280
Speaker 1: So it's actually been this really cool thing because I

134
00:07:24,440 --> 00:07:27,960
Speaker 1: like obviously nerves, but also like I'm just so excited

135
00:07:28,000 --> 00:07:31,440
Speaker 1: for everyone to receive their parcel because I'm like, I

136
00:07:31,520 --> 00:07:34,600
Speaker 1: want you to taste how fucking credible this edit is,

137
00:07:35,240 --> 00:07:39,080
Speaker 1: and also so off myself because they're limited edition. I'm ofen.

138
00:07:39,400 --> 00:07:41,760
Speaker 1: I'm not sure if you've noted. A Tia actually brings

139
00:07:41,800 --> 00:07:43,480
Speaker 1: up this conversation every day.

140
00:07:43,720 --> 00:07:46,600
Speaker 2: I'm like, so, how's the sales going?

141
00:07:46,720 --> 00:07:47,120
Speaker 1: Restock?

142
00:07:47,240 --> 00:07:47,440
Speaker 2: You know.

143
00:07:47,520 --> 00:07:49,960
Speaker 1: She's like, so clearly the sales went really well, so

144
00:07:50,160 --> 00:07:52,520
Speaker 1: like what are we thinking restocked? And I'm like, a Tia,

145
00:07:52,560 --> 00:07:55,680
Speaker 1: it's not getting restocked, and she's like, bit, what do

146
00:07:55,760 --> 00:07:59,160
Speaker 1: you mean. So I've actually I've said to the team,

147
00:07:59,200 --> 00:08:02,080
Speaker 1: like they can make sure I have stocked up because

148
00:08:02,600 --> 00:08:04,880
Speaker 1: it's just such a good vibe US so good. No,

149
00:08:04,960 --> 00:08:06,840
Speaker 1: but I think it's also this year, we just we

150
00:08:06,880 --> 00:08:09,840
Speaker 1: have so much planned and I you know, I really

151
00:08:09,880 --> 00:08:12,160
Speaker 1: want to make sure if we do say limited edition,

152
00:08:12,320 --> 00:08:14,600
Speaker 1: it's like, no, it's limited edition. We're not bringing it

153
00:08:14,600 --> 00:08:19,560
Speaker 1: back into your I'm so sad. So my week has

154
00:08:19,600 --> 00:08:23,640
Speaker 1: been incredible. It's you know, it's been really really exciting

155
00:08:23,680 --> 00:08:27,080
Speaker 1: to see you guys so excited. And also think what

156
00:08:27,120 --> 00:08:30,000
Speaker 1: I've loved most about the collab too, is just like

157
00:08:30,440 --> 00:08:33,480
Speaker 1: getting to bring you guys this part also where you

158
00:08:33,520 --> 00:08:37,240
Speaker 1: get to completely see behind the scenes of just like

159
00:08:38,000 --> 00:08:40,800
Speaker 1: what goes into something like this, and it's so it's

160
00:08:40,840 --> 00:08:43,400
Speaker 1: really cool because you're getting like the influencer side and

161
00:08:43,440 --> 00:08:47,120
Speaker 1: then also the brand side, which you don't usually get

162
00:08:47,200 --> 00:08:50,120
Speaker 1: you kind of just see, you know, one side or whatever.

163
00:08:50,360 --> 00:08:53,000
Speaker 1: So yeah, it's been really cool and I just I've

164
00:08:53,040 --> 00:08:55,720
Speaker 1: loved this whole experience. And it's funny because it's also

165
00:08:55,760 --> 00:08:58,760
Speaker 1: just got to be like really hyped a get Yeah,

166
00:08:58,760 --> 00:09:01,640
Speaker 1: like I feel really like I don't know, of course

167
00:09:01,679 --> 00:09:05,199
Speaker 1: I'm always excited excitement, yeah, but it's like a new

168
00:09:05,240 --> 00:09:09,760
Speaker 1: layer of excitement for my brands. And yeah, so it's

169
00:09:09,760 --> 00:09:11,559
Speaker 1: just been really cool. And I also love it because

170
00:09:11,559 --> 00:09:15,400
Speaker 1: it's like I've never really been a part of something

171
00:09:15,520 --> 00:09:18,360
Speaker 1: like this, Like obviously you know, collapse is not a

172
00:09:18,360 --> 00:09:21,560
Speaker 1: new thing, but like the behind the beer series and

173
00:09:21,600 --> 00:09:23,840
Speaker 1: then how we got the community evolved and then we

174
00:09:23,880 --> 00:09:28,240
Speaker 1: have our community event this weekend and just like everything

175
00:09:28,280 --> 00:09:30,240
Speaker 1: about it. I'm like, it really feels like we're just

176
00:09:30,280 --> 00:09:32,800
Speaker 1: doing our own thing, and we're just doing whatever feels

177
00:09:32,800 --> 00:09:35,440
Speaker 1: good for our brand and our community, and that just

178
00:09:35,480 --> 00:09:37,160
Speaker 1: feels really fucking epics.

179
00:09:37,320 --> 00:09:39,640
Speaker 2: And just like no limits. No that we could put

180
00:09:39,679 --> 00:09:42,240
Speaker 2: whatever we wanted in the series, the limit does not.

181
00:09:54,720 --> 00:09:57,679
Speaker 2: Before we get into the content with Tigan, I actually

182
00:09:57,760 --> 00:10:01,000
Speaker 2: thought it'd be fun to ask you question, yeah, of

183
00:10:01,040 --> 00:10:05,560
Speaker 2: course about the collection on almost like a reflective stage

184
00:10:05,600 --> 00:10:09,200
Speaker 2: now that it's launched, because as the community knows, we

185
00:10:09,240 --> 00:10:12,840
Speaker 2: did pre record the episodes with the girls before the launch.

186
00:10:13,640 --> 00:10:16,760
Speaker 2: So my first question for you is how did it

187
00:10:16,800 --> 00:10:19,200
Speaker 2: go in terms of other NH launches?

188
00:10:19,960 --> 00:10:27,520
Speaker 1: It has been our best launch, you're like, school, yeah, yeah,

189
00:10:27,600 --> 00:10:30,520
Speaker 1: I actually yeah. I actually went over the data this

190
00:10:30,600 --> 00:10:33,679
Speaker 1: morning with our external like marketing consultant and our e

191
00:10:33,720 --> 00:10:39,760
Speaker 1: commerce lead, and yeah, the results so like, it's incredible.

192
00:10:39,760 --> 00:10:42,920
Speaker 1: It's been our best launch. That's so cool, which is

193
00:10:43,000 --> 00:10:46,400
Speaker 1: it's just so cool to see because you can't be worried.

194
00:10:46,400 --> 00:10:52,560
Speaker 1: If not worried, but you'd be like, oh, this is interesting.

195
00:10:53,800 --> 00:10:59,400
Speaker 1: And before this one, what was your best launch? Candy Lan? Yeah,

196
00:10:59,480 --> 00:11:02,520
Speaker 1: so candy Land went off and it was you know,

197
00:11:02,559 --> 00:11:04,559
Speaker 1: if you think about candy Land, it was like our

198
00:11:04,640 --> 00:11:07,480
Speaker 1: first time that we did a big event. The event

199
00:11:07,600 --> 00:11:09,800
Speaker 1: was before the launch. There was a lot of hype.

200
00:11:10,040 --> 00:11:13,720
Speaker 1: We did the reveal at the event. We had five

201
00:11:13,800 --> 00:11:16,680
Speaker 1: new products, five new flavors, and it was also like

202
00:11:16,720 --> 00:11:19,440
Speaker 1: a really cool concept that I've never seen like anyone do.

203
00:11:19,640 --> 00:11:21,520
Speaker 1: So it's like just something you know, new to this

204
00:11:21,640 --> 00:11:25,400
Speaker 1: ub industry too. So it's really been cool because it's like, again,

205
00:11:25,440 --> 00:11:29,120
Speaker 1: we're just doing something completely new, completely different, and just

206
00:11:29,160 --> 00:11:32,040
Speaker 1: completely like making it our own and just like running

207
00:11:32,080 --> 00:11:32,360
Speaker 1: with it.

208
00:11:32,720 --> 00:11:34,480
Speaker 2: I love it, and I love that you managed to

209
00:11:34,480 --> 00:11:38,160
Speaker 2: build the same amount of hype without an event before

210
00:11:38,200 --> 00:11:41,160
Speaker 2: a launch, and like people knew the flavors and everything,

211
00:11:41,200 --> 00:11:45,680
Speaker 2: like there wasn't as much quote unquote typical hype strategy there,

212
00:11:45,800 --> 00:11:48,520
Speaker 2: but people were just genuinely so excited for it.

213
00:11:48,760 --> 00:11:52,160
Speaker 1: Yeah, well that's see. That's what's really cool about business though,

214
00:11:52,480 --> 00:11:56,240
Speaker 1: is like there doesn't need to be a blueprint, like yeah,

215
00:11:56,280 --> 00:11:58,960
Speaker 1: and that's another thing too, as I think some businesses

216
00:11:59,160 --> 00:12:03,840
Speaker 1: something work and then they try and replicate or repeat that,

217
00:12:04,679 --> 00:12:07,440
Speaker 1: even if it's like whether it's another brand trying to

218
00:12:07,480 --> 00:12:10,120
Speaker 1: repeat that of someone else, or it's like they're trying

219
00:12:10,160 --> 00:12:13,120
Speaker 1: to repeat that again in business, and you know, like,

220
00:12:13,360 --> 00:12:15,880
Speaker 1: of course you can repeat stuff and replicate stuff, like

221
00:12:16,240 --> 00:12:18,720
Speaker 1: you know, it's not like we're reinventing the will, but

222
00:12:18,760 --> 00:12:21,280
Speaker 1: it's just really cool to see that you can actually

223
00:12:21,320 --> 00:12:23,800
Speaker 1: do things in a different way that feel really good

224
00:12:24,120 --> 00:12:26,800
Speaker 1: and obviously is for a different reason. I think the

225
00:12:26,800 --> 00:12:29,839
Speaker 1: biggest difference is, like you know, candy Land was very

226
00:12:29,840 --> 00:12:34,240
Speaker 1: centered around the event was for our influences and our ambassadors,

227
00:12:34,720 --> 00:12:39,040
Speaker 1: whereas this collab has been really centered with our community,

228
00:12:39,640 --> 00:12:41,440
Speaker 1: and I think that has really shown from like the

229
00:12:41,520 --> 00:12:44,800
Speaker 1: result too. So it's just like we've done two completely

230
00:12:44,800 --> 00:12:48,920
Speaker 1: different things and then seen such a great result from both. Yeah,

231
00:12:48,960 --> 00:12:50,640
Speaker 1: which is just really cool. I love that.

232
00:12:50,920 --> 00:12:53,040
Speaker 2: And you've sort of answered my second question of what

233
00:12:53,080 --> 00:13:00,599
Speaker 2: do you feel with this drum to be completely transparent,

234
00:13:00,760 --> 00:13:03,600
Speaker 2: is there anything that you think you could have improved

235
00:13:03,640 --> 00:13:06,440
Speaker 2: on with this launch? Were you, guys perfect because it

236
00:13:06,480 --> 00:13:07,520
Speaker 2: seemed pretty perfect?

237
00:13:07,840 --> 00:13:09,080
Speaker 1: Fuck, it was pretty seamless.

238
00:13:09,120 --> 00:13:09,480
Speaker 2: Yay.

239
00:13:09,520 --> 00:13:12,160
Speaker 1: Wow, I don't think anything went really wrong. And it's

240
00:13:12,240 --> 00:13:18,479
Speaker 1: interesting because not that previous launches have been more stressful,

241
00:13:18,960 --> 00:13:23,800
Speaker 1: well they have, but even I was kind of anticipating

242
00:13:24,280 --> 00:13:28,400
Speaker 1: like launch day, like sometimes things go wrong with the website,

243
00:13:28,520 --> 00:13:30,760
Speaker 1: or it's like yeah, you know, discount codes aren't act

244
00:13:30,800 --> 00:13:33,040
Speaker 1: deact fit or like, you know, there's just a little things,

245
00:13:33,120 --> 00:13:35,920
Speaker 1: the little things, and it's like we're like rushing around

246
00:13:35,920 --> 00:13:37,560
Speaker 1: and like sorting something out in the back end, or

247
00:13:37,559 --> 00:13:40,040
Speaker 1: I'm like on the phone to a Clavio partner or

248
00:13:40,440 --> 00:13:43,880
Speaker 1: you know, talking you know whatever. It's like that has

249
00:13:43,960 --> 00:13:47,760
Speaker 1: been my experience previously, whereas the like launch day was

250
00:13:47,800 --> 00:13:53,199
Speaker 1: like so not yeah, like the energy was like calm

251
00:13:53,320 --> 00:13:56,240
Speaker 1: and like confident. It just went live and it went

252
00:13:56,280 --> 00:13:58,839
Speaker 1: really well and that was it. It was so funny because

253
00:13:58,840 --> 00:14:01,679
Speaker 1: I kept going out and being like, you're good, Katie,

254
00:14:01,920 --> 00:14:05,679
Speaker 1: You're good, met Does anyone need my help? Because like

255
00:14:05,720 --> 00:14:09,240
Speaker 1: I anticipated, yeah, things go wrong, yeah, and things like

256
00:14:09,440 --> 00:14:13,200
Speaker 1: aren't usually as relaxed, but I was like, did you

257
00:14:13,280 --> 00:14:15,079
Speaker 1: manifest this? I'm like, did I matter?

258
00:14:15,160 --> 00:14:15,400
Speaker 2: Well?

259
00:14:15,480 --> 00:14:17,600
Speaker 1: The whole energy of this year is like we're not

260
00:14:17,640 --> 00:14:20,160
Speaker 1: doing rush things and we're not doing stress things. So

261
00:14:21,040 --> 00:14:24,920
Speaker 1: it was like really fucking chill energy, but in like

262
00:14:24,960 --> 00:14:29,040
Speaker 1: a very like calm, collective and confident. I love that,

263
00:14:29,280 --> 00:14:32,080
Speaker 1: Like I'm I obviously believe in the flavors the collection

264
00:14:32,240 --> 00:14:34,920
Speaker 1: so much. I know, the community is so excited. I

265
00:14:34,960 --> 00:14:37,160
Speaker 1: know we're put in the work. I know, like just

266
00:14:37,200 --> 00:14:39,720
Speaker 1: from this series, look how incredible my team is. Yeah,

267
00:14:39,760 --> 00:14:41,640
Speaker 1: and it was just like it was really good vibes.

268
00:14:41,760 --> 00:14:45,840
Speaker 1: So yeah, like I can't pinpoint anything, I'm sure in

269
00:14:45,920 --> 00:14:48,360
Speaker 1: saying that, though, like I will go through the data

270
00:14:48,480 --> 00:14:52,400
Speaker 1: with the team. Yeah, with our you know, external marketing

271
00:14:52,480 --> 00:14:55,920
Speaker 1: consultant and e commerce manager and all that sort of stuff,

272
00:14:55,920 --> 00:14:57,800
Speaker 1: and I'm sure they'll be things so like, cool, we

273
00:14:57,880 --> 00:15:00,160
Speaker 1: probably could have done that a tiny bit different. We

274
00:15:00,240 --> 00:15:03,160
Speaker 1: might tweak that, And that's great, I think if you're

275
00:15:03,240 --> 00:15:06,520
Speaker 1: not going back and looking at what you did and

276
00:15:06,560 --> 00:15:08,960
Speaker 1: what worked well and what's like, oh, we could have

277
00:15:09,200 --> 00:15:12,240
Speaker 1: tweaked this a tiny bit and maybe had an uplift

278
00:15:12,240 --> 00:15:16,920
Speaker 1: at all, you know whatever. But also like the overall

279
00:15:17,080 --> 00:15:19,760
Speaker 1: energy is just very like nah, it was a very

280
00:15:19,800 --> 00:15:22,640
Speaker 1: smooth launch and I feel so happy about it, and yeah,

281
00:15:22,640 --> 00:15:23,240
Speaker 1: I was in credit.

282
00:15:23,480 --> 00:15:27,320
Speaker 2: And my last question, other than the fact that it

283
00:15:27,440 --> 00:15:30,200
Speaker 2: was a collab with you, what do you think stood

284
00:15:30,280 --> 00:15:31,800
Speaker 2: out to people from this campaign?

285
00:15:32,240 --> 00:15:35,240
Speaker 1: Well, I think the theme and the messaging behind it,

286
00:15:35,880 --> 00:15:38,600
Speaker 1: Like the whole campaign theme was be your own best friend.

287
00:15:39,200 --> 00:15:44,640
Speaker 1: And I think also obviously the community who know me

288
00:15:45,240 --> 00:15:48,160
Speaker 1: I've probably seen like huge shift in how I have

289
00:15:48,280 --> 00:15:51,800
Speaker 1: been showing up this year, and that theme has then

290
00:15:52,320 --> 00:15:55,880
Speaker 1: been so integral to like how I've been showing up. Yeah,

291
00:15:55,880 --> 00:15:59,280
Speaker 1: so it doesn't feel left field. It doesn't feel like

292
00:15:59,800 --> 00:16:03,080
Speaker 1: they just tried to like slap a campaign together. Yeah,

293
00:16:03,160 --> 00:16:06,320
Speaker 1: it feels so in line and almost like I feel

294
00:16:06,360 --> 00:16:09,160
Speaker 1: like the response is, oh, yeah, that just makes sense. Yeah,

295
00:16:09,200 --> 00:16:12,400
Speaker 1: so it just feels so natural. It felt very natural

296
00:16:12,480 --> 00:16:16,000
Speaker 1: and like people would just not expect it, but it's like,

297
00:16:16,040 --> 00:16:18,280
Speaker 1: oh that and that makes complete sense. And then I

298
00:16:18,320 --> 00:16:22,480
Speaker 1: think also we did like I think a huge part

299
00:16:22,480 --> 00:16:25,640
Speaker 1: of it was the creative side, so the campaign, the

300
00:16:25,720 --> 00:16:29,280
Speaker 1: photo shoot. Obviously there was the theme of the actual

301
00:16:29,360 --> 00:16:31,800
Speaker 1: messaging be your own best friend, but then the colors

302
00:16:31,800 --> 00:16:33,800
Speaker 1: we picked and how fun we made it, and like

303
00:16:34,440 --> 00:16:36,920
Speaker 1: how at the photo shoot we completely took the piers

304
00:16:37,000 --> 00:16:39,760
Speaker 1: and I did like the funniest there's a model but yeah,

305
00:16:39,880 --> 00:16:42,640
Speaker 1: there's our model poses because I even spoke to a

306
00:16:42,680 --> 00:16:44,560
Speaker 1: team and I was like, look, I'm not a model.

307
00:16:44,760 --> 00:16:48,040
Speaker 1: We're not doing like fashion vibes, but let's almost do like,

308
00:16:48,120 --> 00:16:51,800
Speaker 1: you know, high high fashion. What's it called high end fashion? Yeah,

309
00:16:52,040 --> 00:16:54,760
Speaker 1: Like the posers are like they're kind of funny, they're weird. Yeah,

310
00:16:54,800 --> 00:16:56,640
Speaker 1: they're weird and funny. And I was like, well, let's

311
00:16:56,680 --> 00:16:58,680
Speaker 1: if we're gonna do it, let's absolutely do it, but

312
00:16:58,720 --> 00:17:01,040
Speaker 1: take the piers. Yeah, that's all so me as a person.

313
00:17:01,600 --> 00:17:03,720
Speaker 1: So I think it was like so many of those

314
00:17:03,800 --> 00:17:07,359
Speaker 1: little things where it's that's an element of me put

315
00:17:07,359 --> 00:17:11,199
Speaker 1: into the campaign. Yeah, and then the theme of the

316
00:17:11,200 --> 00:17:13,840
Speaker 1: messaging put into the campaign. So it's like it all

317
00:17:13,960 --> 00:17:18,600
Speaker 1: just felt very like integral to who Naked Harvest is

318
00:17:18,840 --> 00:17:22,320
Speaker 1: as a brand, who I am as a personal brand

319
00:17:22,440 --> 00:17:25,800
Speaker 1: coming together and it all just like making sense and

320
00:17:25,840 --> 00:17:27,800
Speaker 1: then just how fucking incredible my team is.

321
00:17:27,920 --> 00:17:28,880
Speaker 2: I love it so much.

322
00:17:28,920 --> 00:17:31,040
Speaker 1: I love it all. I love it all. I love

323
00:17:31,040 --> 00:17:33,200
Speaker 1: the campaign, I love the flavors, I love the team.

324
00:17:33,280 --> 00:17:35,359
Speaker 1: And also like I don't know if you felt this

325
00:17:35,440 --> 00:17:38,119
Speaker 1: to a teer, it like there's so much love and

326
00:17:38,200 --> 00:17:41,000
Speaker 1: fun around the campaign, and there's so much like so

327
00:17:41,119 --> 00:17:43,520
Speaker 1: much like with the team. You can even feel it

328
00:17:43,560 --> 00:17:47,679
Speaker 1: like we're laughing, we're having fun, but we're also like

329
00:17:48,000 --> 00:17:50,639
Speaker 1: putting in the like effort and work because we love it.

330
00:17:50,680 --> 00:17:53,000
Speaker 1: And I think that can be felt like that is

331
00:17:53,040 --> 00:17:56,439
Speaker 1: an actual frequency. That's a vibration that you can feel

332
00:17:56,560 --> 00:17:59,119
Speaker 1: when you're getting the campaign, when you're getting the images,

333
00:17:59,160 --> 00:18:02,160
Speaker 1: when you're on social media, and it's like, I think,

334
00:18:02,320 --> 00:18:03,679
Speaker 1: I know it's a bit woo woo, but it's like

335
00:18:03,720 --> 00:18:06,119
Speaker 1: a lot of people discredit that, and it's like, no,

336
00:18:06,240 --> 00:18:07,239
Speaker 1: that's a huge part of it.

337
00:18:07,359 --> 00:18:10,640
Speaker 2: Massive And I think even like you said, when you

338
00:18:10,680 --> 00:18:13,119
Speaker 2: see the campaign and you see things on Instagram, it

339
00:18:13,119 --> 00:18:16,560
Speaker 2: doesn't feel pushed on you. It's like almost a warm

340
00:18:16,640 --> 00:18:20,359
Speaker 2: hug and welcoming rather than pushing something at you, which

341
00:18:20,400 --> 00:18:23,920
Speaker 2: is so good. Yeah, and now I'm just so excited

342
00:18:23,920 --> 00:18:26,320
Speaker 2: for the event tomorrow and then I'm gonna give you

343
00:18:26,320 --> 00:18:28,160
Speaker 2: a little event update next week.

344
00:18:28,280 --> 00:18:33,199
Speaker 1: Yes, we can't wait to hear Taga and welcome to

345
00:18:33,240 --> 00:18:35,760
Speaker 1: the RNC potty. Thank you so much for being here.

346
00:18:35,920 --> 00:18:39,640
Speaker 1: I cannot wait to chat all things PR and Partnerships

347
00:18:39,680 --> 00:18:42,840
Speaker 1: about my collection and the event. But before we get

348
00:18:42,880 --> 00:18:45,119
Speaker 1: into it, can you just say who you are and

349
00:18:45,160 --> 00:18:45,679
Speaker 1: what you do it?

350
00:18:45,680 --> 00:18:49,280
Speaker 3: And h of course my name is Tigan and obviously

351
00:18:49,840 --> 00:18:54,359
Speaker 3: and I manage the Influencers, Brand Partnerships and the PR

352
00:18:54,480 --> 00:18:55,400
Speaker 3: four Naked Harvest.

353
00:18:56,240 --> 00:18:59,239
Speaker 1: So what does that for someone who's is you know,

354
00:18:59,400 --> 00:19:02,360
Speaker 1: they're not a mind and Galley what does that even mean?

355
00:19:03,040 --> 00:19:07,600
Speaker 1: So influences all our content creators and ambassadors and ambassadors

356
00:19:07,680 --> 00:19:09,240
Speaker 1: our affiliates that you know the.

357
00:19:09,080 --> 00:19:12,560
Speaker 3: Core of our brand, the NH Gang. Yes, so they

358
00:19:12,720 --> 00:19:15,040
Speaker 3: create all the content for us. I manage all of them,

359
00:19:15,119 --> 00:19:18,280
Speaker 3: and also the brand partnerships with other brands, so if

360
00:19:18,320 --> 00:19:20,800
Speaker 3: we can work together and collaborate and.

361
00:19:21,320 --> 00:19:23,320
Speaker 1: Kind of makes imagine exactly.

362
00:19:23,920 --> 00:19:26,399
Speaker 3: And then the PR side of it, that's my like,

363
00:19:26,680 --> 00:19:29,879
Speaker 3: I love PR. It's more like making stories and kinda

364
00:19:30,680 --> 00:19:33,359
Speaker 3: bringing the stories alive about the content that we have

365
00:19:33,560 --> 00:19:37,119
Speaker 3: and H and just getting into writing.

366
00:19:36,760 --> 00:19:39,679
Speaker 1: And like journalism and psych kind tries. I love that.

367
00:19:40,160 --> 00:19:42,359
Speaker 1: What did you like? What was your kind of career

368
00:19:42,400 --> 00:19:45,360
Speaker 1: path to get here? What did you do a degree?

369
00:19:45,840 --> 00:19:48,920
Speaker 1: What was your experience like, what kind of led you?

370
00:19:49,359 --> 00:19:53,520
Speaker 3: Yeah, so I think I definitely had a different kind

371
00:19:53,560 --> 00:19:56,080
Speaker 3: of pathway to lead me here. It was very wishy

372
00:19:56,119 --> 00:20:00,199
Speaker 3: was she actually started studying nutrition first, and then I

373
00:20:00,240 --> 00:20:03,960
Speaker 3: also started PR after that because I thought I wanted

374
00:20:03,960 --> 00:20:07,919
Speaker 3: to combine both of them. After that, I finished my

375
00:20:07,960 --> 00:20:10,640
Speaker 3: degree and then actually was in the property field, which

376
00:20:10,680 --> 00:20:14,359
Speaker 3: is so rose so right. I literally don't know anything

377
00:20:14,359 --> 00:20:16,760
Speaker 3: about property development. And then I was like writing stories

378
00:20:16,800 --> 00:20:18,840
Speaker 3: for it. So it's so rogue definitely not the industry

379
00:20:18,880 --> 00:20:22,600
Speaker 3: for me, but every opportunity experience exactly. It's a good

380
00:20:22,600 --> 00:20:25,280
Speaker 3: opportunity and it led me to where I am today

381
00:20:25,320 --> 00:20:28,119
Speaker 3: and then from there, I yah worked for an active

382
00:20:28,119 --> 00:20:30,480
Speaker 3: web brand, very well known active web brand, and.

383
00:20:30,400 --> 00:20:34,120
Speaker 1: Then now I'm here dream role a freedom company. Well,

384
00:20:34,200 --> 00:20:36,479
Speaker 1: I just I love like something about your resume that

385
00:20:36,640 --> 00:20:41,040
Speaker 1: really I loved was the nutrition aspect, Like you had

386
00:20:41,119 --> 00:20:44,119
Speaker 1: such you know, an interest in obviously the pr and

387
00:20:44,160 --> 00:20:46,959
Speaker 1: partnership is a key thing, but also a key interest

388
00:20:47,000 --> 00:20:49,639
Speaker 1: in like the nutrition. We're a food brand, Like it

389
00:20:49,680 --> 00:20:51,080
Speaker 1: made a lot of sense. So I love that you're

390
00:20:51,119 --> 00:20:53,640
Speaker 1: kind of being able to combine those two together hundred percent.

391
00:20:53,720 --> 00:20:55,000
Speaker 1: I do feel like it's a bit of a niche

392
00:20:55,000 --> 00:20:56,080
Speaker 1: though it is.

393
00:20:56,040 --> 00:20:59,360
Speaker 3: Like very niche, like very like who has a peer

394
00:20:59,400 --> 00:21:01,040
Speaker 3: agree and nutrient great team doers.

395
00:21:02,160 --> 00:21:06,360
Speaker 1: You're higher. Yeah, So let's go to you know, your

396
00:21:06,440 --> 00:21:08,760
Speaker 1: day to day tasks. Like you said, you are as

397
00:21:08,760 --> 00:21:13,399
Speaker 1: a partnerships managers, so you manage all our affiliates, our ambassadors,

398
00:21:13,440 --> 00:21:17,280
Speaker 1: our NHH gang. What really is kind of the key

399
00:21:17,400 --> 00:21:21,440
Speaker 1: things and the process when you're onboarding someone new or

400
00:21:21,760 --> 00:21:25,240
Speaker 1: you know, scouting or finding that right person. Yeah, definitely.

401
00:21:25,320 --> 00:21:27,800
Speaker 3: I think when we're looking for new people, we need

402
00:21:27,840 --> 00:21:31,359
Speaker 3: to ensure that we're engaging with people that encompass the

403
00:21:31,440 --> 00:21:34,920
Speaker 3: NH values. That's like first and foremost. Second, all I

404
00:21:34,960 --> 00:21:37,800
Speaker 3: look at their content. We also, like you know, we

405
00:21:37,840 --> 00:21:41,200
Speaker 3: have like foodies, we also have like lifestyle, different.

406
00:21:40,920 --> 00:21:41,800
Speaker 1: Kind of sailors.

407
00:21:42,000 --> 00:21:44,960
Speaker 3: Yeah, in the influences, so kind of looking at where

408
00:21:45,000 --> 00:21:46,720
Speaker 3: we have gaps and where I need to be filled.

409
00:21:47,040 --> 00:21:50,719
Speaker 1: Then we also look at their engagement and you know,

410
00:21:50,920 --> 00:21:54,040
Speaker 1: their audience insights, so where their audience is from, what

411
00:21:54,119 --> 00:21:55,040
Speaker 1: percentage is female?

412
00:21:55,040 --> 00:21:58,359
Speaker 3: Obviously we want a high percentage of female. But also

413
00:21:58,480 --> 00:22:01,159
Speaker 3: like if we want to target the US or n Z,

414
00:22:01,640 --> 00:22:02,080
Speaker 3: do they have.

415
00:22:02,040 --> 00:22:06,199
Speaker 1: A high following in these regions? So so important. And

416
00:22:06,240 --> 00:22:09,440
Speaker 1: then coming you know, I guess to a full circle

417
00:22:09,680 --> 00:22:13,800
Speaker 1: of you know, doing our collaboration, you know, with the founder,

418
00:22:14,520 --> 00:22:17,320
Speaker 1: what's the kind of thing of you know, because we

419
00:22:17,320 --> 00:22:20,359
Speaker 1: we've got PR boxes, we've got a whole PR strategy,

420
00:22:20,880 --> 00:22:25,159
Speaker 1: what's the kind of thinking around who we associate with

421
00:22:25,320 --> 00:22:28,800
Speaker 1: the campaign, with the launchcent I think we're working with yourself.

422
00:22:28,920 --> 00:22:30,439
Speaker 1: I think we just need to make sure the two

423
00:22:30,440 --> 00:22:33,240
Speaker 1: are very aligned. So with your messaging that you sent

424
00:22:33,320 --> 00:22:35,879
Speaker 1: to your community. We need to make sure that is

425
00:22:36,200 --> 00:22:40,120
Speaker 1: aligned in our NH event and our collaboration and also

426
00:22:40,160 --> 00:22:43,840
Speaker 1: align our people with that as well. So putant. Yeah,

427
00:22:44,200 --> 00:22:48,560
Speaker 1: So I know in you know, Mel's episode, we spoke

428
00:22:48,920 --> 00:22:52,199
Speaker 1: a lot about why we wanted to do a community event.

429
00:22:52,480 --> 00:22:54,879
Speaker 1: And I know you're a newbie here and H, but

430
00:22:54,920 --> 00:22:58,159
Speaker 1: you're so excited when you know we pitched this idea

431
00:22:58,200 --> 00:23:00,239
Speaker 1: to you. Could you tell us a little bit more

432
00:23:00,280 --> 00:23:03,879
Speaker 1: about like why a community event can be so exciting

433
00:23:04,000 --> 00:23:08,320
Speaker 1: and also what has kind of gone into planning this event,

434
00:23:08,400 --> 00:23:12,280
Speaker 1: because I think some you know, maybe the audience doesn't

435
00:23:12,320 --> 00:23:15,840
Speaker 1: realize it can. It's so different to an influence event

436
00:23:16,000 --> 00:23:19,199
Speaker 1: compared to a community event, and why we went and

437
00:23:19,240 --> 00:23:21,680
Speaker 1: gravitated towards the community event definitely.

438
00:23:21,760 --> 00:23:24,959
Speaker 3: I think with the community event, there's obviously more of

439
00:23:25,000 --> 00:23:27,119
Speaker 3: like a why, and it's more about how people feel

440
00:23:27,160 --> 00:23:30,160
Speaker 3: and feel going in there and also leaving the event.

441
00:23:30,640 --> 00:23:34,800
Speaker 3: And I think, you know, in this scenario like partnering

442
00:23:34,800 --> 00:23:37,600
Speaker 3: with yourself, and it gives the products a bit more

443
00:23:37,640 --> 00:23:39,679
Speaker 3: of a feeling, you know, the message of be your

444
00:23:39,680 --> 00:23:41,560
Speaker 3: own best friend. It's more about self love. It's a

445
00:23:41,600 --> 00:23:45,360
Speaker 3: feeling and we want our community to feel that when

446
00:23:45,359 --> 00:23:48,240
Speaker 3: they come to the event. So I definitely feel like

447
00:23:49,440 --> 00:23:52,399
Speaker 3: that was right, the right way to go in this

448
00:23:52,480 --> 00:23:54,639
Speaker 3: sense instead the influencers. Obviously we'll have a bit of

449
00:23:54,680 --> 00:23:55,680
Speaker 3: a mix, but.

450
00:23:55,800 --> 00:23:59,440
Speaker 1: One hundred percent more community based people their lovers of

451
00:23:59,480 --> 00:24:01,720
Speaker 1: the brand. You want them to leave loving the brand

452
00:24:01,720 --> 00:24:02,240
Speaker 1: even more.

453
00:24:02,600 --> 00:24:05,200
Speaker 3: And I think that comes down to, you know, we

454
00:24:05,320 --> 00:24:07,440
Speaker 3: use like the flowers.

455
00:24:06,920 --> 00:24:13,320
Speaker 1: And I think also like sometimes from a like sometimes

456
00:24:13,359 --> 00:24:17,960
Speaker 1: from a perspective. Obviously, if we have more community than influencers,

457
00:24:18,080 --> 00:24:22,239
Speaker 1: you're maybe going to get less pr But it's so

458
00:24:22,400 --> 00:24:26,240
Speaker 1: important to not just constantly do influencer.

459
00:24:26,480 --> 00:24:28,280
Speaker 3: It builds a brand that at the end of the day,

460
00:24:28,280 --> 00:24:30,320
Speaker 3: they're your customers and they build your brand. So I

461
00:24:30,359 --> 00:24:33,920
Speaker 3: think including them is so important, and I think in

462
00:24:33,960 --> 00:24:37,399
Speaker 3: the whole messaging of this whole campaign it would be

463
00:24:37,520 --> 00:24:39,879
Speaker 3: silly not to include them. And I think it was

464
00:24:39,960 --> 00:24:42,639
Speaker 3: like a fundamental thing for the event.

465
00:24:43,160 --> 00:24:44,960
Speaker 1: And then so let's talk about the event, because you

466
00:24:45,040 --> 00:24:49,240
Speaker 1: had so much fun helping planning this. Tell us tell

467
00:24:49,320 --> 00:24:52,399
Speaker 1: us the ins and outs, what's gone into it, the process,

468
00:24:53,000 --> 00:24:57,520
Speaker 1: tell us everything, Sonny, So a lot, a lot, just

469
00:24:57,560 --> 00:25:01,080
Speaker 1: a lot of bad, just a little bit of things happen. Yeah, yeah, no,

470
00:25:01,240 --> 00:25:03,800
Speaker 1: it's a big job. But honestly, it's like one of

471
00:25:03,840 --> 00:25:06,400
Speaker 1: my favorite things of my role. He's doing events.

472
00:25:06,600 --> 00:25:09,840
Speaker 3: I love like creating an atmosphere that you know, people

473
00:25:09,880 --> 00:25:13,960
Speaker 3: come into and are just so excited about and they

474
00:25:14,359 --> 00:25:16,200
Speaker 3: just feel empowered.

475
00:25:15,840 --> 00:25:17,399
Speaker 1: And all the things.

476
00:25:17,560 --> 00:25:21,239
Speaker 3: Yeah, so I'm very Yeah, I'm like stoked, Like I

477
00:25:21,240 --> 00:25:24,960
Speaker 3: feel like the flowers also people that you invite to

478
00:25:25,000 --> 00:25:27,440
Speaker 3: the gift bags to you know, are you gonna have activities?

479
00:25:27,600 --> 00:25:29,480
Speaker 1: Is there going to be a workout? Like yeah, there's

480
00:25:29,600 --> 00:25:32,040
Speaker 1: a lot. And that was a huge planning thing because

481
00:25:32,040 --> 00:25:35,000
Speaker 1: we are like what is the feeling we want to

482
00:25:35,000 --> 00:25:37,280
Speaker 1: give off this event, you know, And I know we

483
00:25:37,320 --> 00:25:39,159
Speaker 1: went back and forward a lot about like are we

484
00:25:39,240 --> 00:25:43,280
Speaker 1: doing a workout? Are we not? And like from the start,

485
00:25:43,440 --> 00:25:45,040
Speaker 1: I was like I don't want to do a workout

486
00:25:45,200 --> 00:25:46,920
Speaker 1: because all I do is go to events and then

487
00:25:47,040 --> 00:25:48,679
Speaker 1: we do a workout, and it's like I want to

488
00:25:48,680 --> 00:25:50,960
Speaker 1: do something different. And obviously my whole thing is like

489
00:25:51,000 --> 00:25:54,439
Speaker 1: the self development and I really want our community to

490
00:25:54,480 --> 00:25:57,000
Speaker 1: come in and feel like they get a piece of

491
00:25:57,960 --> 00:26:01,919
Speaker 1: me and what I'm about. But also so I like,

492
00:26:02,359 --> 00:26:04,639
Speaker 1: then you know, you guys had to be like, I

493
00:26:04,680 --> 00:26:07,520
Speaker 1: get it, but also we are doing a collection of

494
00:26:07,720 --> 00:26:10,040
Speaker 1: fitness supplements, Like you can't miss the main point of

495
00:26:10,600 --> 00:26:12,800
Speaker 1: it is a product launch, but there's a different meaning

496
00:26:12,840 --> 00:26:16,639
Speaker 1: behind it. And I'm like, but it's about me and

497
00:26:16,720 --> 00:26:20,320
Speaker 1: my community loves self development. So like there's a there's

498
00:26:20,320 --> 00:26:22,679
Speaker 1: a planning you know, that is a planning process and

499
00:26:22,720 --> 00:26:25,720
Speaker 1: it's like, well, let's do a workout that you know,

500
00:26:25,880 --> 00:26:29,480
Speaker 1: it's not high intensity, but it makes them feel good

501
00:26:29,640 --> 00:26:32,840
Speaker 1: and it also gets those dolphins going. And then like

502
00:26:33,040 --> 00:26:37,320
Speaker 1: so really planning in like the key parts of the event,

503
00:26:37,640 --> 00:26:41,000
Speaker 1: but also thinking how does this relate back to the brand?

504
00:26:41,280 --> 00:26:45,159
Speaker 1: How does this relate back to the products? Also while

505
00:26:45,280 --> 00:26:48,880
Speaker 1: serving like the why and giving the feeling giving what

506
00:26:48,920 --> 00:26:51,439
Speaker 1: you said, So there was a lot that went into it,

507
00:26:51,480 --> 00:26:54,080
Speaker 1: a lot, a lot, but it was great and I'm

508
00:26:54,119 --> 00:26:58,000
Speaker 1: so excited, So buddy excited, why don't you tell us

509
00:26:58,080 --> 00:27:00,719
Speaker 1: some of like I guess, just give us examples of

510
00:27:00,760 --> 00:27:04,040
Speaker 1: like the nitty gritty planning the event and why you

511
00:27:04,160 --> 00:27:06,679
Speaker 1: chose certain aspects of it. Yeah, for sure. So I

512
00:27:06,720 --> 00:27:09,760
Speaker 1: think the space, the space is beautiful, it's light and bright.

513
00:27:10,000 --> 00:27:13,359
Speaker 1: So excited and we also wanted to do the event

514
00:27:13,440 --> 00:27:16,600
Speaker 1: in the same place we shot in the campaign because

515
00:27:16,640 --> 00:27:18,480
Speaker 1: we feel like that was such a great.

516
00:27:18,280 --> 00:27:22,200
Speaker 3: Coloration cohesive and kind of flows with content as well.

517
00:27:22,480 --> 00:27:26,040
Speaker 3: I definitely think placing of things is really important. From

518
00:27:26,080 --> 00:27:30,199
Speaker 3: my aspect, I'm thinking about the people going and the

519
00:27:30,240 --> 00:27:33,680
Speaker 3: content that's going to be created. Essentially, if you make

520
00:27:33,720 --> 00:27:36,040
Speaker 3: a gorgeous event that's like beautiful, people are going to

521
00:27:36,080 --> 00:27:38,199
Speaker 3: post about it because it's stunning. So I need to

522
00:27:38,200 --> 00:27:41,120
Speaker 3: make sure every aspect is gorgeous and the lighting is good.

523
00:27:41,359 --> 00:27:43,760
Speaker 1: Like I've got I've got that your pr that's your

524
00:27:43,800 --> 00:27:46,240
Speaker 1: PR ban and I'm like I love it. Yeah, got their.

525
00:27:46,160 --> 00:27:49,480
Speaker 3: Backs going to get that shot exactly the right lighting,

526
00:27:49,560 --> 00:27:53,760
Speaker 3: the natural lighting. So definitely placing you know, the mirrors,

527
00:27:53,840 --> 00:27:56,399
Speaker 3: the flowers, the backdrops. Where are people are going to

528
00:27:56,440 --> 00:27:58,720
Speaker 3: be sitting and like looking at the instructor or you

529
00:27:59,359 --> 00:28:01,880
Speaker 3: and how is that going to look? I think that

530
00:28:02,320 --> 00:28:05,080
Speaker 3: is a big thing. The food is also a massive thing,

531
00:28:05,080 --> 00:28:08,960
Speaker 3: and also the products because essentially that is what the

532
00:28:09,040 --> 00:28:11,959
Speaker 3: logistics of like how they try the product and in

533
00:28:12,000 --> 00:28:14,280
Speaker 3: what order and what that looks like and how that's

534
00:28:14,280 --> 00:28:17,920
Speaker 3: displayed too. Yeah, do you want to talk the audience

535
00:28:18,040 --> 00:28:22,400
Speaker 3: through why you know n H has chosen to do

536
00:28:22,600 --> 00:28:26,720
Speaker 3: an event post launch rather than pre launch, which you

537
00:28:26,720 --> 00:28:28,720
Speaker 3: know we have done previously, and I know a lot

538
00:28:28,760 --> 00:28:30,760
Speaker 3: of brands do do that. Like what's the kind of

539
00:28:30,760 --> 00:28:33,160
Speaker 3: pros and cons theret Yeah, definitely, I think we're doing

540
00:28:33,160 --> 00:28:35,200
Speaker 3: a community event as well, like we need to think

541
00:28:35,240 --> 00:28:37,879
Speaker 3: about it is all about the way they feel, It's

542
00:28:37,960 --> 00:28:40,320
Speaker 3: not just about the products. So I feel like if

543
00:28:40,320 --> 00:28:42,160
Speaker 3: we were just doing an influence event that was just

544
00:28:42,280 --> 00:28:45,960
Speaker 3: product based on do one like before the launch to

545
00:28:46,000 --> 00:28:47,080
Speaker 3: get that high fails.

546
00:28:47,280 --> 00:28:48,120
Speaker 2: But in this.

547
00:28:48,200 --> 00:28:51,160
Speaker 3: Case, it's more of like a second wind of sales.

548
00:28:51,280 --> 00:28:54,240
Speaker 3: We're going to be launching the products, people can purchase them,

549
00:28:54,640 --> 00:28:57,120
Speaker 3: and then we're going to do an event that really

550
00:28:57,200 --> 00:29:00,480
Speaker 3: encompasses why we did launch these products and why we

551
00:29:00,600 --> 00:29:02,240
Speaker 3: did collaborate with you in the first place.

552
00:29:03,400 --> 00:29:06,360
Speaker 1: I think also to what comes to mind for me

553
00:29:06,720 --> 00:29:10,040
Speaker 1: is like the logistics of because it was so important

554
00:29:10,080 --> 00:29:14,280
Speaker 1: for us to do a community event, of like how

555
00:29:14,320 --> 00:29:16,560
Speaker 1: we then get the community come to an event if

556
00:29:16,600 --> 00:29:19,400
Speaker 1: it's not launched yet exactly, like like they're not going

557
00:29:19,440 --> 00:29:21,240
Speaker 1: to know the products, so like why were they They'll

558
00:29:21,280 --> 00:29:22,400
Speaker 1: be like, oh, yeah, like we're just gonna go to

559
00:29:22,440 --> 00:29:23,000
Speaker 1: this random event.

560
00:29:23,040 --> 00:29:25,920
Speaker 3: But these random people like not knowing anything about the

561
00:29:25,960 --> 00:29:28,280
Speaker 3: products or the why they launched them.

562
00:29:28,440 --> 00:29:31,080
Speaker 1: But then I love that your PR brain also is

563
00:29:31,120 --> 00:29:34,800
Speaker 1: like yeah, having that yeah second wind of like the

564
00:29:34,920 --> 00:29:39,240
Speaker 1: launch hype and then like it's as second hype. Yeah exactly.

565
00:29:39,800 --> 00:29:43,560
Speaker 1: So obviously, when you know, we were doing the marketing

566
00:29:43,720 --> 00:29:48,160
Speaker 1: aspect of my collection, it was a really big pillar

567
00:29:48,240 --> 00:29:50,400
Speaker 1: and it was really important for me for the collection

568
00:29:50,560 --> 00:29:53,880
Speaker 1: to have a bigger meaning. And that's when you know

569
00:29:54,120 --> 00:29:56,960
Speaker 1: the whole theme of be your own best friend and

570
00:29:57,000 --> 00:29:58,920
Speaker 1: the seven rules of being your own best friend was

571
00:29:58,960 --> 00:30:02,320
Speaker 1: really incorporated from the start. Do you want to explain

572
00:30:02,360 --> 00:30:06,320
Speaker 1: to the audience just about like why? That's then important

573
00:30:06,400 --> 00:30:11,240
Speaker 1: to encompass that and carry that throughout the PR strategy,

574
00:30:11,320 --> 00:30:14,240
Speaker 1: the PR boxes, the you know, the brief that the

575
00:30:14,320 --> 00:30:17,280
Speaker 1: influencers get, the event, like that sort of thing.

576
00:30:18,200 --> 00:30:23,040
Speaker 3: So I think, you know, we collaborating with you, whoever

577
00:30:23,200 --> 00:30:25,440
Speaker 3: it is that we're collaborating with, we need to encompass

578
00:30:25,480 --> 00:30:28,240
Speaker 3: their own values and their own story and the way

579
00:30:28,280 --> 00:30:30,760
Speaker 3: they communicate messaging to their own audience.

580
00:30:30,880 --> 00:30:31,600
Speaker 1: So it's aligned.

581
00:30:32,040 --> 00:30:34,920
Speaker 3: So be your own best friends, self love, self development,

582
00:30:35,000 --> 00:30:37,960
Speaker 3: that is all you, and I think we need to

583
00:30:38,000 --> 00:30:40,840
Speaker 3: make sure that it's like the main point with content,

584
00:30:41,040 --> 00:30:44,000
Speaker 3: with the event, with the PR boxes, with the PR

585
00:30:44,040 --> 00:30:47,840
Speaker 3: stories that are going out, so the audience and our

586
00:30:47,880 --> 00:30:51,040
Speaker 3: customers know the main message and.

587
00:30:50,920 --> 00:30:54,760
Speaker 1: Why we did it so important. Yeah, and then you know,

588
00:30:55,080 --> 00:30:58,480
Speaker 1: to finish those someone who wants to be a teaken,

589
00:30:58,520 --> 00:31:02,040
Speaker 1: they want to be a PR galley out, what sort

590
00:31:02,080 --> 00:31:04,920
Speaker 1: of tips or advice would you have for them? I

591
00:31:04,960 --> 00:31:08,800
Speaker 1: definitely think, be your authentic self and take every opportunity.

592
00:31:09,000 --> 00:31:12,240
Speaker 1: As I said before, I came back, like came from

593
00:31:12,480 --> 00:31:14,920
Speaker 1: the property industry that it's not the industry I wanted

594
00:31:14,920 --> 00:31:17,320
Speaker 1: to be in at all, but it taught me so

595
00:31:17,360 --> 00:31:23,040
Speaker 1: many fundamental values and key things. They can't be picky, No,

596
00:31:23,880 --> 00:31:26,440
Speaker 1: you're not, especially in PR. It is you need a hustle,

597
00:31:26,760 --> 00:31:27,680
Speaker 1: like you need to hustle.

598
00:31:27,920 --> 00:31:30,640
Speaker 3: But yeah, be authentic self and honestly you'll be able

599
00:31:30,680 --> 00:31:33,440
Speaker 3: to guide your own way for your career. If love

600
00:31:33,520 --> 00:31:37,320
Speaker 3: ths that you want and the opportunities, it's really exciting career.

601
00:31:37,520 --> 00:31:38,959
Speaker 3: So good luck to everybody.

602
00:31:39,480 --> 00:31:43,240
Speaker 1: Love that all right, Teagan. So I have been asking

603
00:31:43,560 --> 00:31:46,520
Speaker 1: everyone involved in this series, you know a funny story

604
00:31:46,520 --> 00:31:51,000
Speaker 1: in their industry? You want the juicy girls, we want

605
00:31:51,040 --> 00:31:53,920
Speaker 1: some tea again. I feel like everyone's gonna appreciate this.

606
00:31:54,080 --> 00:31:56,720
Speaker 1: And I find this shit funny because I'm many influence

607
00:31:56,760 --> 00:31:59,800
Speaker 1: are and you hear different things in the industry. Do

608
00:31:59,840 --> 00:32:02,440
Speaker 1: you have any tea for us? You know, maybe it's

609
00:32:02,480 --> 00:32:05,719
Speaker 1: about a client, maybe it's about a certain influencer. Obviously

610
00:32:05,760 --> 00:32:08,280
Speaker 1: we're not naming names. We're not a gossip potty here,

611
00:32:08,320 --> 00:32:11,040
Speaker 1: I know, but do you have any funny stories for us?

612
00:32:11,160 --> 00:32:11,560
Speaker 2: I do.

613
00:32:11,880 --> 00:32:14,480
Speaker 3: Look, I have been really fortunate that in my career

614
00:32:14,600 --> 00:32:17,719
Speaker 3: I have, like, I have so many friends that are

615
00:32:17,760 --> 00:32:20,000
Speaker 3: influencers now and they are like my friends all over

616
00:32:20,040 --> 00:32:24,040
Speaker 3: around the world. But there are some management teams or

617
00:32:24,040 --> 00:32:26,040
Speaker 3: some influencers that are a little bit difficult to.

618
00:32:26,040 --> 00:32:28,240
Speaker 1: Work with, he could imagine.

619
00:32:28,400 --> 00:32:32,800
Speaker 3: Yes, In one in particular, we decided as a brand

620
00:32:32,800 --> 00:32:35,680
Speaker 3: that we wanted to end a partnership with a particular person.

621
00:32:35,920 --> 00:32:38,440
Speaker 3: And we had had this relationship for a long time.

622
00:32:38,760 --> 00:32:42,600
Speaker 3: So obviously they were really disappointed about this. But you know,

623
00:32:42,640 --> 00:32:44,200
Speaker 3: you gotta do what you gotta do when you change

624
00:32:44,240 --> 00:32:46,320
Speaker 3: things up sometimes, and we decided a brand that this

625
00:32:46,400 --> 00:32:48,720
Speaker 3: was the right thing to do. So I approach this person.

626
00:32:48,800 --> 00:32:51,120
Speaker 3: They weren't happy. I decided to jump on a zoom

627
00:32:51,120 --> 00:32:53,560
Speaker 3: call with them. To try and sort things out. I

628
00:32:53,600 --> 00:32:57,000
Speaker 3: was really shocked and like taken back how they reacted.

629
00:32:57,080 --> 00:33:01,960
Speaker 3: They are like throwing things and like like like screaming.

630
00:33:01,520 --> 00:33:04,440
Speaker 1: Like not at the computer. Yeah, like like a little child,

631
00:33:05,440 --> 00:33:09,320
Speaker 1: like really upset, which I can totally sympathize with that. So,

632
00:33:10,160 --> 00:33:11,720
Speaker 1: you know, I think in that situation, you just need

633
00:33:11,800 --> 00:33:14,160
Speaker 1: to stay calm and just be like, yeah, like I

634
00:33:14,240 --> 00:33:16,800
Speaker 1: understand what you're saying, and like I do understand, but

635
00:33:17,360 --> 00:33:19,960
Speaker 1: unfortunately it's a business. Yeah. We ended the.

636
00:33:19,880 --> 00:33:21,960
Speaker 3: Phone call, and I felt like, you know what, I

637
00:33:21,960 --> 00:33:24,920
Speaker 3: feel really bad for this girl, like I'll reach out

638
00:33:24,920 --> 00:33:26,360
Speaker 3: to her. So I gave her a call and we

639
00:33:26,440 --> 00:33:28,920
Speaker 3: ended up like leaving things on fine terms.

640
00:33:28,920 --> 00:33:30,720
Speaker 1: It was all good and she understood. I think it

641
00:33:30,760 --> 00:33:32,520
Speaker 1: was just in the moment she was really yeah, just

642
00:33:32,560 --> 00:33:36,480
Speaker 1: taken taken back, taken back. Yeah. I just feel like, well,

643
00:33:36,560 --> 00:33:39,480
Speaker 1: I feel like in any situation or like you know,

644
00:33:39,800 --> 00:33:43,080
Speaker 1: in any industry, you're going to deal with difficult people

645
00:33:43,240 --> 00:33:46,080
Speaker 1: or people who didn't expect what's coming and that sort

646
00:33:46,080 --> 00:33:47,920
Speaker 1: of thing, and you've got to have those skills to

647
00:33:47,960 --> 00:33:52,200
Speaker 1: be able to calm them down and emphasize.

648
00:33:51,560 --> 00:33:53,760
Speaker 3: With it and like don't take things personally like they're

649
00:33:53,760 --> 00:33:56,000
Speaker 3: not They're not angry at you, like personally, like they

650
00:33:56,040 --> 00:33:58,680
Speaker 3: don't know you as a person. And I think sometimes

651
00:33:58,720 --> 00:34:00,920
Speaker 3: in this industry people can a bit caught up in

652
00:34:00,960 --> 00:34:03,000
Speaker 3: it and get really like, oh my god, like they

653
00:34:03,000 --> 00:34:05,440
Speaker 3: hate me or like it could be like really upsetting,

654
00:34:05,520 --> 00:34:07,320
Speaker 3: but it's like, you know, they actually don't know you're

655
00:34:07,320 --> 00:34:07,800
Speaker 3: a person.

656
00:34:07,880 --> 00:34:10,480
Speaker 1: You are running a business, this is your job. I

657
00:34:10,520 --> 00:34:13,000
Speaker 1: also sure, I just love that concept in general of

658
00:34:13,040 --> 00:34:15,840
Speaker 1: like not taking things personally. Yeah, I think if you

659
00:34:15,840 --> 00:34:22,000
Speaker 1: cannot take things personally, you've got one less stress for sure. Well, Tiggan,

660
00:34:22,120 --> 00:34:24,520
Speaker 1: thank you so much for coming on the RNC potty

661
00:34:24,600 --> 00:34:27,520
Speaker 1: and chatting to us all things pr and the event.

662
00:34:27,920 --> 00:34:30,399
Speaker 1: It has been such a pleasure. Thank you so much,

663
00:34:30,520 --> 00:34:36,600
Speaker 1: being so exciting. Thank you so much for listening to

664
00:34:36,640 --> 00:34:40,239
Speaker 1: another episode of the Rise and Conquer podcast. If you

665
00:34:40,400 --> 00:34:43,200
Speaker 1: enjoyed it and want more, come connect with us on

666
00:34:43,280 --> 00:34:49,120
Speaker 1: Instagram at Riseinconquer dot podcast and join our Facebook discussion group,

667
00:34:49,200 --> 00:34:53,400
Speaker 1: a Rise and Concer podcast community. We're an independent podcast

668
00:34:53,480 --> 00:34:56,000
Speaker 1: and we have a small team, so we do appreciate

669
00:34:56,040 --> 00:34:58,720
Speaker 1: your time and support. If you have a spare moment,

670
00:34:58,840 --> 00:35:02,720
Speaker 1: a follow or subscribe Vibe on whatever platform you listen

671
00:35:02,800 --> 00:35:06,440
Speaker 1: to would be so amazing, And look, if you're feeling

672
00:35:06,600 --> 00:35:10,400
Speaker 1: extra kind, a review on Apple Podcasts would be great.