1 00:00:05,640 --> 00:00:08,880 Speaker 1: Hi, and welcome to the Rise and Conquer Podcast. I'm 2 00:00:08,920 --> 00:00:12,240 Speaker 1: your host, Georgie Stevenson. I am a lawyer and health coach, 3 00:00:12,560 --> 00:00:17,079 Speaker 1: social media influencer, wife and dog mum. On the Rise 4 00:00:17,079 --> 00:00:22,840 Speaker 1: and Conquer Podcast, we dive deep into all things mindset, habits, career, health, 5 00:00:22,960 --> 00:00:26,600 Speaker 1: relationships and more. This is a podcast for women who 6 00:00:26,680 --> 00:00:29,520 Speaker 1: want to rise up to be the best version of themselves, 7 00:00:29,840 --> 00:00:32,120 Speaker 1: who have big dreams in who are willing to put 8 00:00:32,120 --> 00:00:34,320 Speaker 1: in the work to get there. I want to bring 9 00:00:34,360 --> 00:00:38,080 Speaker 1: you the tools and actionable steps to feel confident in yourself, 10 00:00:38,600 --> 00:00:43,239 Speaker 1: inspired to take bold action, and motivated to conquer your goals. 11 00:00:43,640 --> 00:00:58,880 Speaker 1: Are you with me, girl friends, Let's rise and conquer. Hi, guys, 12 00:00:58,920 --> 00:01:02,120 Speaker 1: and welcome to another episode of the Rites and Conker Podcast. 13 00:01:02,440 --> 00:01:06,840 Speaker 1: Today's guest is Peter Shulman. She's the founder of goodness Meebox, 14 00:01:07,080 --> 00:01:10,759 Speaker 1: Australia's largest health food sampling service designed to get people 15 00:01:10,760 --> 00:01:14,760 Speaker 1: excited about eating clean, nourishing their body with pure, whole foods, 16 00:01:14,760 --> 00:01:18,240 Speaker 1: and being a part of the wellness revolution. After spending 17 00:01:18,319 --> 00:01:22,080 Speaker 1: five years working in pr in the health and wilderness industry, 18 00:01:22,440 --> 00:01:25,759 Speaker 1: Peter decided to turn her focus to using these skills 19 00:01:25,760 --> 00:01:29,360 Speaker 1: in her expertise to more directly assist people in living 20 00:01:29,400 --> 00:01:33,640 Speaker 1: a healthier life, launching Goodness Meebox in June twenty fourteen. 21 00:01:34,120 --> 00:01:37,720 Speaker 1: Goodness Meebox was born from Peter's own health struggles when 22 00:01:37,800 --> 00:01:41,319 Speaker 1: she suffered from an autoimmune condition that left her suffering 23 00:01:41,360 --> 00:01:44,640 Speaker 1: from fatigue and constant headaches. She took charge of her 24 00:01:44,720 --> 00:01:47,360 Speaker 1: health and so Goodness Mebox was created out of the 25 00:01:47,440 --> 00:01:51,120 Speaker 1: passion for eating clean and getting others excited about the same. 26 00:01:51,960 --> 00:01:55,480 Speaker 1: In today's episode, we chat about Peter's start in the industry, 27 00:01:55,920 --> 00:01:59,000 Speaker 1: her strategic plan with growing the company through Instagram and 28 00:01:59,080 --> 00:02:01,800 Speaker 1: social media, how she got to a following of one 29 00:02:01,880 --> 00:02:05,080 Speaker 1: hundred and thirty five K, and how Goodness Me turned 30 00:02:05,120 --> 00:02:08,040 Speaker 1: over one million dollars in the first twelve months of trading. 31 00:02:08,760 --> 00:02:11,079 Speaker 1: I'm so excited to share this episode with you guys. 32 00:02:11,240 --> 00:02:14,760 Speaker 1: Now let's get into it. Hi, Peter, Welcome to the show. 33 00:02:15,320 --> 00:02:17,639 Speaker 2: Thanks for having me. I'm so excited to be here. 34 00:02:18,320 --> 00:02:22,720 Speaker 1: Of course, I'm also so excited, so before we get 35 00:02:22,720 --> 00:02:26,960 Speaker 1: into your amazing journey in all things Goodness Me Box. 36 00:02:27,440 --> 00:02:29,640 Speaker 1: As this is the Rise and Conker Podcast, I always 37 00:02:29,720 --> 00:02:32,640 Speaker 1: ask my guests, what is one thing, big or small 38 00:02:32,720 --> 00:02:35,320 Speaker 1: that you were rising up and conquering this week. 39 00:02:36,080 --> 00:02:39,680 Speaker 2: This week, so I actually have my big brother's wedding 40 00:02:40,000 --> 00:02:43,560 Speaker 2: this week on Sunday, which is very exciting. But they've 41 00:02:43,600 --> 00:02:47,200 Speaker 2: made me the MC for the wedding, so feeling a 42 00:02:47,200 --> 00:02:50,640 Speaker 2: bit of pressure. I guess just to keep everyone happy 43 00:02:50,680 --> 00:02:52,760 Speaker 2: on the day, you know, and to do it well. 44 00:02:52,800 --> 00:02:56,280 Speaker 2: And I think with public speaking, I'm normally okay with it, 45 00:02:56,360 --> 00:02:58,400 Speaker 2: and like I do definitely get a little bit nervous, 46 00:02:58,400 --> 00:03:00,520 Speaker 2: but I think when you're emcy, you've sort of got 47 00:03:00,520 --> 00:03:03,040 Speaker 2: to keep going up over and over again throughout the day. 48 00:03:03,240 --> 00:03:05,040 Speaker 2: So I just want to make sure I really do 49 00:03:05,080 --> 00:03:05,919 Speaker 2: a good job for them. 50 00:03:06,160 --> 00:03:09,960 Speaker 1: Oh wow, that's so interesting. I would be so nervous. 51 00:03:10,080 --> 00:03:13,440 Speaker 1: I was actually telling Peter guys before we started recording 52 00:03:13,440 --> 00:03:15,880 Speaker 1: how nervous I was for the live podcast events. And 53 00:03:15,960 --> 00:03:18,760 Speaker 1: even though I record and do this sort of stuff 54 00:03:18,800 --> 00:03:21,760 Speaker 1: all the time, it's just so different in person in 55 00:03:21,800 --> 00:03:22,919 Speaker 1: front of people, isn't it. 56 00:03:23,560 --> 00:03:26,040 Speaker 2: Yeah, it is, it completely is. I mean, you're used 57 00:03:26,040 --> 00:03:29,480 Speaker 2: to speaking to everyone so much through social media that 58 00:03:29,600 --> 00:03:32,640 Speaker 2: it's very different when you've got faces in front of you. 59 00:03:33,200 --> 00:03:36,320 Speaker 1: Yeah, especially family and friends. But I'm sure you will 60 00:03:36,360 --> 00:03:39,600 Speaker 1: be amazing. Well, good luck with that, and congratulations to 61 00:03:39,680 --> 00:03:43,440 Speaker 1: your brother. So in a snapshot, could you tell us 62 00:03:43,840 --> 00:03:46,720 Speaker 1: who Peter is and just kind of a little snapshot 63 00:03:46,760 --> 00:03:49,080 Speaker 1: of how you've got to where you are today. 64 00:03:50,000 --> 00:03:53,520 Speaker 2: I'll probably start the story in my early twenties. Maybe 65 00:03:53,600 --> 00:03:55,840 Speaker 2: I don't know if you're interested in the childhood stuff. 66 00:03:55,880 --> 00:03:59,520 Speaker 2: But I became quite sick when I was twenty one, 67 00:04:00,200 --> 00:04:03,440 Speaker 2: and I just finished UNI at that time. I graduated, 68 00:04:04,040 --> 00:04:06,040 Speaker 2: and I got to the point where I was in 69 00:04:06,080 --> 00:04:08,560 Speaker 2: bed for about three months. It's just like really terrible 70 00:04:08,840 --> 00:04:12,680 Speaker 2: fatigue and achy limbs and terrible headaches and swollen glands, 71 00:04:12,760 --> 00:04:15,360 Speaker 2: and I just went from doctor to doctor to doctor 72 00:04:15,400 --> 00:04:17,279 Speaker 2: and they couldn't figure out what was wrong with me. 73 00:04:18,040 --> 00:04:19,680 Speaker 2: It got to the point where at one stage I 74 00:04:19,680 --> 00:04:22,279 Speaker 2: was in bed for three months and I sort of 75 00:04:22,320 --> 00:04:25,600 Speaker 2: finally got well enough to work again. But I never 76 00:04:25,800 --> 00:04:29,520 Speaker 2: felt like myself. And I think when you consistently feel 77 00:04:29,520 --> 00:04:32,240 Speaker 2: that way for so long, you just end up accepting 78 00:04:32,279 --> 00:04:34,560 Speaker 2: it and it becomes your normal. You forget what it's 79 00:04:34,680 --> 00:04:36,840 Speaker 2: like to, you know, get out of bed and have 80 00:04:36,920 --> 00:04:40,080 Speaker 2: full energy. So I kind of went on like that 81 00:04:40,120 --> 00:04:42,640 Speaker 2: for about three years, and I'd go to work, and 82 00:04:42,720 --> 00:04:44,680 Speaker 2: weekends i'd rest and I couldn't really go out with 83 00:04:44,720 --> 00:04:49,479 Speaker 2: my friends much. And finally I was at my GP 84 00:04:49,640 --> 00:04:52,200 Speaker 2: and he wanted to give me another antibiotic. It was 85 00:04:52,200 --> 00:04:54,120 Speaker 2: about the ninth time i'd had a cold or flu 86 00:04:54,360 --> 00:04:57,679 Speaker 2: that year, and I'd been an antibiotic so many times, 87 00:04:57,720 --> 00:05:00,400 Speaker 2: and I just said to him, like, something's really not 88 00:05:00,520 --> 00:05:02,640 Speaker 2: right here, and begged him to send me to a specialist. 89 00:05:03,320 --> 00:05:07,040 Speaker 2: And I was finally diagnosed with an auto immune condition. 90 00:05:07,240 --> 00:05:10,720 Speaker 2: My body doesn't create enough antibodies to fight or viruses 91 00:05:10,800 --> 00:05:14,360 Speaker 2: or bacteria, which is why I was sick all the time. 92 00:05:15,120 --> 00:05:18,200 Speaker 2: I guess. At that point, I was told I'd need 93 00:05:18,240 --> 00:05:20,160 Speaker 2: to be in hospital once a month for the rest 94 00:05:20,160 --> 00:05:25,200 Speaker 2: of my life to get these protein antibody transfusions. And 95 00:05:25,360 --> 00:05:28,480 Speaker 2: as you can imagine, Georgie at twenty four, gets pretty 96 00:05:28,520 --> 00:05:32,200 Speaker 2: devastating to be going in and out of hospital every 97 00:05:32,240 --> 00:05:34,960 Speaker 2: month with really no time limit on that. It was 98 00:05:35,080 --> 00:05:36,200 Speaker 2: just a forever thing. 99 00:05:37,040 --> 00:05:37,880 Speaker 1: That's horrible. 100 00:05:38,920 --> 00:05:41,800 Speaker 2: Yeah, it was pretty devastating at the time. And then 101 00:05:41,839 --> 00:05:44,520 Speaker 2: I kind of sat up and I'd actually been working 102 00:05:44,520 --> 00:05:47,719 Speaker 2: in the preventative health space at the time in PR 103 00:05:48,760 --> 00:05:51,920 Speaker 2: and I thought, I'm really not listening to anything I'd 104 00:05:52,000 --> 00:05:56,440 Speaker 2: been learning, So I sought out an integrate of DOCTRN. 105 00:05:56,520 --> 00:05:58,960 Speaker 2: One of the first things she did was quite simply 106 00:05:59,360 --> 00:06:02,240 Speaker 2: changed my diet and she said, you need to cut 107 00:06:02,240 --> 00:06:06,080 Speaker 2: out anything inflammatory, so any artificial or processed foods in 108 00:06:06,120 --> 00:06:09,440 Speaker 2: your diet as well. And I was so desperate to 109 00:06:09,520 --> 00:06:13,520 Speaker 2: get better that I just really diligently started following what 110 00:06:13,560 --> 00:06:16,240 Speaker 2: she was telling me. And that's when I started walking 111 00:06:16,240 --> 00:06:19,880 Speaker 2: into health food stores and discovering all these cool products 112 00:06:19,920 --> 00:06:24,040 Speaker 2: on the market made with natural ingredients that actually tasted good. 113 00:06:24,080 --> 00:06:26,880 Speaker 2: Because I think, you know, five six years ago, there 114 00:06:26,960 --> 00:06:30,279 Speaker 2: was this perception that healthy couldn't be delicious and that 115 00:06:30,320 --> 00:06:33,440 Speaker 2: it wasn't easy, and I was just thinking, you know, 116 00:06:33,480 --> 00:06:36,719 Speaker 2: why aren't these products on the supermarket shelves. You know, 117 00:06:36,800 --> 00:06:38,919 Speaker 2: when I went to the supermarket, I really struggled to 118 00:06:38,960 --> 00:06:43,240 Speaker 2: find anything that didn't have anything artificial or processed in it. 119 00:06:43,640 --> 00:06:46,920 Speaker 2: So that was a little bit of the beginning of 120 00:06:47,000 --> 00:06:50,119 Speaker 2: how my business Goodness knee Box started to form. 121 00:06:50,120 --> 00:06:54,719 Speaker 1: In the idea, that's crazy and so what's the name 122 00:06:54,760 --> 00:06:56,080 Speaker 1: of the autoimmune condition? 123 00:06:57,080 --> 00:07:01,400 Speaker 2: So I've got it immuno globulin deficiencies, So it's linked 124 00:07:01,400 --> 00:07:05,000 Speaker 2: to I know, it's very like long words. I normally 125 00:07:05,080 --> 00:07:08,760 Speaker 2: don't want to confuse people. But yeah, so we've got 126 00:07:08,800 --> 00:07:12,280 Speaker 2: five antibodies in our body and three of mine are deficients. 127 00:07:12,360 --> 00:07:16,840 Speaker 2: So what I actually noticed was after six months I 128 00:07:16,880 --> 00:07:19,320 Speaker 2: got my test results again and they started to improve 129 00:07:19,360 --> 00:07:21,880 Speaker 2: and get into normal range. And after nine months, two 130 00:07:21,920 --> 00:07:24,800 Speaker 2: out of the three were normal range. So the doctors 131 00:07:24,840 --> 00:07:27,040 Speaker 2: were really happy with that, and that was really through 132 00:07:27,080 --> 00:07:30,000 Speaker 2: lifestyle changes that helped me amazing. 133 00:07:30,080 --> 00:07:33,200 Speaker 1: And so do you still deal with some of the 134 00:07:33,240 --> 00:07:37,600 Speaker 1: symptoms now from your condition or has it really sort 135 00:07:37,600 --> 00:07:39,800 Speaker 1: of helped you with your lifestyle changes. 136 00:07:40,640 --> 00:07:42,680 Speaker 2: I do. I do still have to manage it. I mean, 137 00:07:42,760 --> 00:07:47,400 Speaker 2: autoimmune conditions are something quite new that doctors and research 138 00:07:47,440 --> 00:07:50,920 Speaker 2: are still looking into a lot, and at the moment 139 00:07:51,040 --> 00:07:54,000 Speaker 2: they don't believe there's a total cure for them. So 140 00:07:54,040 --> 00:07:56,480 Speaker 2: it's something that you do have to manage all the time. 141 00:07:56,600 --> 00:08:00,520 Speaker 2: But where I am now is a thousand times better 142 00:08:00,560 --> 00:08:02,960 Speaker 2: to where I was six years ago. 143 00:08:04,120 --> 00:08:08,840 Speaker 1: Let's talk more about how you turned this scary autoimmune 144 00:08:08,840 --> 00:08:12,520 Speaker 1: condition into a million dollar business. So I know that 145 00:08:12,800 --> 00:08:15,360 Speaker 1: in the first twelve months you turn over a million dollars, 146 00:08:15,400 --> 00:08:19,120 Speaker 1: which is crazy for a startup and also such a 147 00:08:19,360 --> 00:08:22,960 Speaker 1: unique idea. I know there is a lot of subscription 148 00:08:23,080 --> 00:08:26,240 Speaker 1: boxes these days, but goodness me was one of the first. 149 00:08:26,280 --> 00:08:31,440 Speaker 1: You definitely pioneered, and with such a unique message with 150 00:08:31,560 --> 00:08:35,080 Speaker 1: the health foods and how you actually have to have 151 00:08:35,200 --> 00:08:38,800 Speaker 1: tickboxes and get things through with your health practitioners and 152 00:08:38,880 --> 00:08:41,280 Speaker 1: all that sort of thing. So tell us a little 153 00:08:41,320 --> 00:08:44,160 Speaker 1: bit about how you came up with this idea. 154 00:08:45,000 --> 00:08:47,320 Speaker 2: I guess the first thing I always like to say 155 00:08:47,440 --> 00:08:50,400 Speaker 2: is that I combined something I became really passionate about 156 00:08:50,480 --> 00:08:53,760 Speaker 2: and something I was good at, and for me, that's 157 00:08:53,800 --> 00:08:56,840 Speaker 2: such a great combination to make you unstoppable. And what 158 00:08:56,920 --> 00:08:59,160 Speaker 2: I felt I was good at was the marketing and 159 00:08:59,200 --> 00:09:01,880 Speaker 2: the PR side because that was my background and where 160 00:09:01,880 --> 00:09:04,640 Speaker 2: I'd been working for five years. But I was so 161 00:09:04,800 --> 00:09:08,440 Speaker 2: passionate about helping these brands and changing the food industry 162 00:09:08,800 --> 00:09:11,360 Speaker 2: and you know, helping other people's health. I didn't want 163 00:09:11,360 --> 00:09:13,840 Speaker 2: anyone to have to go through what I went through 164 00:09:14,320 --> 00:09:17,760 Speaker 2: when something as simple as food can really make such 165 00:09:17,760 --> 00:09:21,040 Speaker 2: a difference. I guess for me, when I started out, 166 00:09:21,080 --> 00:09:24,080 Speaker 2: I actually just googled a business plan. I didn't even 167 00:09:24,200 --> 00:09:27,760 Speaker 2: know where to start, just to get some structure there. 168 00:09:27,800 --> 00:09:30,200 Speaker 2: And it can be as simple as that, just planning 169 00:09:30,240 --> 00:09:33,920 Speaker 2: out your thoughts but I also think it's important. Like 170 00:09:34,320 --> 00:09:37,520 Speaker 2: the money wasn't even something that I thought about in 171 00:09:37,559 --> 00:09:40,680 Speaker 2: the beginning. I was doing it because I was so 172 00:09:40,760 --> 00:09:42,959 Speaker 2: passionate about it. So I wasn't like, yes, I want 173 00:09:42,960 --> 00:09:45,480 Speaker 2: to hit a million dollars in twelve months, you know, 174 00:09:45,520 --> 00:09:48,600 Speaker 2: I didn't even think that was possible at all. I 175 00:09:48,760 --> 00:09:51,920 Speaker 2: just wanted the business to survive and to get out there. 176 00:09:52,600 --> 00:09:55,760 Speaker 2: So I had a plan which would last I knew 177 00:09:55,800 --> 00:09:58,440 Speaker 2: for three months, and at that point, if it wasn't working, 178 00:09:58,559 --> 00:10:01,439 Speaker 2: I knew I'd run out of So it was a 179 00:10:01,440 --> 00:10:03,360 Speaker 2: little bit scary in that sense. 180 00:10:03,800 --> 00:10:07,880 Speaker 1: Crazy and so talk us through this business plan. So 181 00:10:08,200 --> 00:10:12,280 Speaker 1: subscription Box, it is so unique. Why did you choose 182 00:10:12,400 --> 00:10:14,160 Speaker 1: a subscription business plan? 183 00:10:15,240 --> 00:10:17,760 Speaker 2: I think there's a few reasons. I mean, the business 184 00:10:17,800 --> 00:10:21,440 Speaker 2: idea went from I think I even started at some 185 00:10:21,640 --> 00:10:24,720 Speaker 2: point before with the supplement, and then I moved onto 186 00:10:24,760 --> 00:10:27,480 Speaker 2: an online shop, and then I moved to a subscription model. 187 00:10:27,559 --> 00:10:31,560 Speaker 2: And one of the reasons was the surprise and delight factor. 188 00:10:32,120 --> 00:10:34,200 Speaker 2: People not knowing what they're going to get and it 189 00:10:34,200 --> 00:10:37,240 Speaker 2: makes you so excited to try health foods. I thought 190 00:10:37,240 --> 00:10:39,920 Speaker 2: it was quite a friendly, non confronting way to get 191 00:10:39,960 --> 00:10:44,000 Speaker 2: people into whole foods and to get healthy without feeling 192 00:10:44,080 --> 00:10:46,040 Speaker 2: like I'm on a diet or I've got a calorie 193 00:10:46,040 --> 00:10:49,720 Speaker 2: count or anything like that. The other factor was because 194 00:10:49,760 --> 00:10:53,200 Speaker 2: I knew that I had a good marketing background, that 195 00:10:53,520 --> 00:10:56,120 Speaker 2: it was a way to promote the brands that we 196 00:10:56,200 --> 00:10:58,640 Speaker 2: worked with. So we will do as much as we 197 00:10:58,720 --> 00:11:00,760 Speaker 2: can through our channels to get the word out there 198 00:11:00,800 --> 00:11:03,600 Speaker 2: for the brands and to help them. And then the 199 00:11:03,760 --> 00:11:06,600 Speaker 2: third and probably most obvious factor is that it does 200 00:11:06,679 --> 00:11:11,600 Speaker 2: provide recurring revenue, so it enables you to sustain the 201 00:11:11,640 --> 00:11:14,560 Speaker 2: business a little bit longer because of that, and you 202 00:11:14,600 --> 00:11:17,600 Speaker 2: can expect when money is coming in, So from a 203 00:11:17,640 --> 00:11:21,360 Speaker 2: cash flow perspective, that was also helpful for that model. 204 00:11:22,000 --> 00:11:26,120 Speaker 1: Like I keep saying, there is other subscription sorts of 205 00:11:26,120 --> 00:11:29,320 Speaker 1: businesses out there. What do you think makes goodness me 206 00:11:29,760 --> 00:11:30,640 Speaker 1: so unique? 207 00:11:31,480 --> 00:11:34,079 Speaker 2: So it's been one of the first and then competitors 208 00:11:34,080 --> 00:11:36,839 Speaker 2: started to come up a few years later. It's very 209 00:11:36,920 --> 00:11:41,000 Speaker 2: easy to get distracted or to get bogged down. And 210 00:11:41,520 --> 00:11:43,920 Speaker 2: the first thing I always think now when I look back, 211 00:11:44,000 --> 00:11:46,960 Speaker 2: is it's so important not to get distracted by them 212 00:11:47,000 --> 00:11:49,760 Speaker 2: and not to get scared by competitors. At the end 213 00:11:49,800 --> 00:11:52,280 Speaker 2: of the day, I think every business should have something 214 00:11:52,440 --> 00:11:56,120 Speaker 2: special and unique that can't be replicated. And so for us, 215 00:11:56,720 --> 00:11:59,079 Speaker 2: one of the things that we've always been super super 216 00:11:59,080 --> 00:12:02,160 Speaker 2: strict about the start was that we've got a team 217 00:12:02,160 --> 00:12:05,040 Speaker 2: of health practitioners and they review everything that goes in 218 00:12:05,040 --> 00:12:07,320 Speaker 2: the box. And the idea is that we want people 219 00:12:07,360 --> 00:12:09,920 Speaker 2: to be able to trust what's out there, because food 220 00:12:09,920 --> 00:12:14,400 Speaker 2: packaging can be so confusing these days. Just because something 221 00:12:14,440 --> 00:12:17,400 Speaker 2: says glute and free or natural organic on the front 222 00:12:17,400 --> 00:12:21,520 Speaker 2: of the packaging doesn't mean it is and so. And 223 00:12:21,559 --> 00:12:23,800 Speaker 2: then you turn around the packaging and there's ingredients you 224 00:12:23,840 --> 00:12:28,080 Speaker 2: don't even understand. So for us that was really important. 225 00:12:28,160 --> 00:12:30,880 Speaker 2: And one of our values from the beginning was that 226 00:12:30,920 --> 00:12:32,800 Speaker 2: we're as proud of what we do as we are 227 00:12:32,840 --> 00:12:35,320 Speaker 2: of what we choose not to do. So we actually 228 00:12:35,360 --> 00:12:38,920 Speaker 2: really enjoy in the sense saying no to companies and 229 00:12:39,160 --> 00:12:42,080 Speaker 2: you know, asking them to actually do better with their products. 230 00:12:42,080 --> 00:12:45,240 Speaker 2: I think that's really important. And I think the other 231 00:12:45,320 --> 00:12:48,000 Speaker 2: fact is I've always thought, you know, we're a brand 232 00:12:48,000 --> 00:12:50,360 Speaker 2: with heart and soul behind it, and it's not only me, 233 00:12:50,480 --> 00:12:53,719 Speaker 2: but the entire team really care and we really want 234 00:12:53,720 --> 00:12:56,520 Speaker 2: to help our customers and change the food industry and 235 00:12:56,559 --> 00:12:59,600 Speaker 2: that's something really strongly that we stand for. And it's 236 00:12:59,640 --> 00:13:02,760 Speaker 2: been quite cool over the last five years, especially like 237 00:13:02,920 --> 00:13:07,000 Speaker 2: the big FMCG companies, to see where they were and 238 00:13:07,040 --> 00:13:09,840 Speaker 2: where they're going. And you know, some of them are 239 00:13:09,880 --> 00:13:12,120 Speaker 2: doing really cool things and doing it right and some 240 00:13:12,200 --> 00:13:15,360 Speaker 2: of them are trying to and it's not quite there, 241 00:13:15,679 --> 00:13:18,600 Speaker 2: but the change is starting. And I think that's what's 242 00:13:18,640 --> 00:13:22,439 Speaker 2: important as well. Because of also the brand that we build, 243 00:13:22,520 --> 00:13:25,880 Speaker 2: we also get some of the best products out there 244 00:13:25,920 --> 00:13:28,280 Speaker 2: because a lot of the companies will approach us first 245 00:13:28,280 --> 00:13:30,120 Speaker 2: because they know a Goodness meedbox, So you know, you're 246 00:13:30,160 --> 00:13:32,360 Speaker 2: sort of getting the latest and greatest products every month 247 00:13:32,440 --> 00:13:33,320 Speaker 2: that have just come out. 248 00:13:34,440 --> 00:13:38,320 Speaker 1: I absolutely love what you said about you know, you 249 00:13:38,559 --> 00:13:42,199 Speaker 1: obviously start a Goodness meeedbox with these values and heart 250 00:13:42,280 --> 00:13:45,480 Speaker 1: and soul and then keeping that along the way. How 251 00:13:45,520 --> 00:13:48,160 Speaker 1: important that is and how much that shows in your 252 00:13:48,200 --> 00:13:52,120 Speaker 1: business too. I absolutely love that. And I want to 253 00:13:52,200 --> 00:13:56,560 Speaker 1: ask you so for someone who is starting a business, 254 00:13:56,600 --> 00:13:59,760 Speaker 1: you know, they've got this awesome startup idea, they want 255 00:13:59,800 --> 00:14:02,520 Speaker 1: to a lot of heart and soul into it, and 256 00:14:02,559 --> 00:14:05,840 Speaker 1: they want to go off on their own start something new. 257 00:14:06,480 --> 00:14:10,000 Speaker 1: What's your first piece of advice that you would give someone. 258 00:14:11,040 --> 00:14:14,000 Speaker 2: For me, I was quite naive in the beginning, and 259 00:14:14,080 --> 00:14:17,520 Speaker 2: sometimes that's a good thing because you don't have that fear. 260 00:14:18,160 --> 00:14:20,600 Speaker 2: But knowing if you're scared of something, or if you're 261 00:14:20,600 --> 00:14:23,480 Speaker 2: fearful of starting out, it's probably a good thing and 262 00:14:23,560 --> 00:14:27,760 Speaker 2: to embrace that because that means you're challenging the status 263 00:14:27,840 --> 00:14:30,840 Speaker 2: quo and you're doing something different. And it's really important 264 00:14:30,880 --> 00:14:33,720 Speaker 2: that your business is making a change in some way 265 00:14:34,200 --> 00:14:37,240 Speaker 2: because that's when other people become quite passionate about it, 266 00:14:37,280 --> 00:14:41,520 Speaker 2: and you want to create that movement because your customers 267 00:14:41,560 --> 00:14:43,440 Speaker 2: and community are the ones that are going to help 268 00:14:43,560 --> 00:14:47,520 Speaker 2: drive the business. So embracing that fear is really important. 269 00:14:47,720 --> 00:14:52,680 Speaker 2: I always say, you've got to get comfortable with feeling uncomfortable. 270 00:14:52,760 --> 00:14:56,680 Speaker 2: You're going to be in so many situations where you're 271 00:14:56,720 --> 00:14:59,720 Speaker 2: out of your comfort zone and it's just part of it. 272 00:15:00,000 --> 00:15:03,920 Speaker 2: So just going for it and always thinking, look, what's 273 00:15:03,920 --> 00:15:07,080 Speaker 2: the worst that can happen? Really for me? I guess 274 00:15:07,120 --> 00:15:09,920 Speaker 2: because I was twenty four when I started working on 275 00:15:09,960 --> 00:15:12,840 Speaker 2: the business. I thought, well, you know, I could just 276 00:15:12,960 --> 00:15:16,280 Speaker 2: quit my job and worst case scenario, I'll just find 277 00:15:16,320 --> 00:15:18,760 Speaker 2: another one if it doesn't work out, and I'll lose 278 00:15:18,800 --> 00:15:21,240 Speaker 2: all my savings, but you know, it wouldn't be the 279 00:15:21,360 --> 00:15:24,520 Speaker 2: end of the world. So just really weighing that up. 280 00:15:25,440 --> 00:15:28,160 Speaker 2: And I suppose that other piece of advice I would 281 00:15:28,240 --> 00:15:31,920 Speaker 2: mention is only because I've been in this situation quite closely, 282 00:15:32,160 --> 00:15:35,840 Speaker 2: is don't run out of money. And it seems so obvious, 283 00:15:36,040 --> 00:15:38,560 Speaker 2: but it can be so easy to get distracted by 284 00:15:38,600 --> 00:15:41,920 Speaker 2: all the shiny new ideas and the cool opportunities that 285 00:15:41,960 --> 00:15:45,400 Speaker 2: people approach you with. But it's really important in order 286 00:15:45,520 --> 00:15:48,840 Speaker 2: for you to serve your community and build your business 287 00:15:48,960 --> 00:15:51,800 Speaker 2: and grow it that you just keep a really tight 288 00:15:51,840 --> 00:15:52,320 Speaker 2: eye on that. 289 00:15:53,640 --> 00:15:57,080 Speaker 1: Before we continue, I'm quickly interrupting this podcast to proudly 290 00:15:57,240 --> 00:16:01,680 Speaker 1: introduce this week's episodes sponsor Naked Harvest Supplements. As you 291 00:16:01,760 --> 00:16:05,240 Speaker 1: may already know, Naked Harvest is a natural supplement company 292 00:16:05,280 --> 00:16:09,040 Speaker 1: I co founded with my brother. So here's the exciting news. 293 00:16:09,120 --> 00:16:15,040 Speaker 1: We just launched our newest product range, Thrive Plant Protein. Now, 294 00:16:15,200 --> 00:16:18,880 Speaker 1: Thrive is not just your average protein. 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If you 310 00:17:20,160 --> 00:17:23,159 Speaker 1: want to try Thrive for yourself, my Rise and Conquer 311 00:17:23,160 --> 00:17:26,800 Speaker 1: community get a special discount of fifteen percent off with 312 00:17:26,920 --> 00:17:29,960 Speaker 1: a code Rise and Conker at checkout. Go to our 313 00:17:29,960 --> 00:17:33,640 Speaker 1: website Naked Harvest Supplements dot com or follow us on 314 00:17:33,720 --> 00:17:36,760 Speaker 1: Instagram at Naked Harvest Supplements and I'll make sure I 315 00:17:36,800 --> 00:17:39,320 Speaker 1: put all the links in the show notes. Okay, now 316 00:17:39,400 --> 00:17:43,640 Speaker 1: let's get straight back into the episode. I don't know 317 00:17:43,760 --> 00:17:46,639 Speaker 1: if you're the same, but I'm kind of someone who 318 00:17:47,359 --> 00:17:50,600 Speaker 1: I don't like to look at the numbers and then 319 00:17:50,640 --> 00:17:54,240 Speaker 1: make decisions. I'm very much a person who I'm all about, 320 00:17:54,280 --> 00:17:57,680 Speaker 1: you know, intuition and does something feel right and all 321 00:17:57,680 --> 00:18:01,919 Speaker 1: that sort of thing. But you definitely do need to 322 00:18:02,680 --> 00:18:06,520 Speaker 1: obviously keep cash flow and all that things. All those 323 00:18:06,560 --> 00:18:08,560 Speaker 1: things in mind. It's kind of like a happy media. 324 00:18:08,760 --> 00:18:09,520 Speaker 1: Do you agree with that? 325 00:18:10,440 --> 00:18:13,159 Speaker 2: Yeah? Yeah, absolutely, And I'm probably the same as you are, 326 00:18:13,240 --> 00:18:16,840 Speaker 2: much more creative, and that's a side I really enjoy 327 00:18:16,880 --> 00:18:20,919 Speaker 2: and love about the business and relationships and all that side. 328 00:18:21,040 --> 00:18:24,120 Speaker 2: So when it comes to the finances, I'm not terrible 329 00:18:24,160 --> 00:18:26,479 Speaker 2: at it, but it's definitely not my strength. And so 330 00:18:27,520 --> 00:18:30,840 Speaker 2: I learned. You know, you've really got to know your 331 00:18:30,840 --> 00:18:33,320 Speaker 2: strengths and weaknesses and then get people in place who 332 00:18:33,359 --> 00:18:36,280 Speaker 2: are strong in those areas to help you. I'm very 333 00:18:36,359 --> 00:18:39,760 Speaker 2: lucky my husband actually works in finance, so for me, 334 00:18:40,160 --> 00:18:42,840 Speaker 2: especially in the early days, he was my going to 335 00:18:42,840 --> 00:18:46,720 Speaker 2: to help check everything as well. And so whether it's 336 00:18:46,800 --> 00:18:49,800 Speaker 2: you know, asking family or friends in the beginning, you know, 337 00:18:50,000 --> 00:18:53,120 Speaker 2: use the resources that you have. People actually really love 338 00:18:53,680 --> 00:18:56,720 Speaker 2: helping out and giving advice. Especially in the early days 339 00:18:56,720 --> 00:19:00,560 Speaker 2: I found so don't be afraid to us for help 340 00:19:00,600 --> 00:19:01,040 Speaker 2: as well. 341 00:19:02,359 --> 00:19:07,359 Speaker 1: I love that. And so obviously your goodness Meatbox had 342 00:19:07,400 --> 00:19:12,000 Speaker 1: this rapid business growth, which I'm sure you probably didn't 343 00:19:12,119 --> 00:19:15,800 Speaker 1: expect at all. How did you go about dealing with that? 344 00:19:15,960 --> 00:19:18,760 Speaker 1: And was it you know, everyone thinks to have this 345 00:19:18,920 --> 00:19:21,560 Speaker 1: rapid business growth, like how great is that? But was 346 00:19:21,600 --> 00:19:24,560 Speaker 1: it actually a really positive thing or did you struggle 347 00:19:24,600 --> 00:19:24,800 Speaker 1: with that? 348 00:19:25,640 --> 00:19:29,080 Speaker 2: It was good and it was bad. So at the time, 349 00:19:29,359 --> 00:19:32,840 Speaker 2: those first twelve months were insane. It was honestly such 350 00:19:32,840 --> 00:19:36,359 Speaker 2: a whirlwind like I had. You know, after a few months, 351 00:19:36,400 --> 00:19:39,159 Speaker 2: I had five people in my apartment and you know, 352 00:19:39,200 --> 00:19:41,600 Speaker 2: I went to the fridge one night and they'd eaten 353 00:19:41,640 --> 00:19:43,600 Speaker 2: all my food for dinner and I thought, oh my gosh, 354 00:19:43,880 --> 00:19:45,480 Speaker 2: this is it. I I need to move. I need 355 00:19:45,480 --> 00:19:47,600 Speaker 2: to get out of here because it was getting too much. 356 00:19:48,000 --> 00:19:50,679 Speaker 2: And so it was a fun time building everything, but 357 00:19:50,800 --> 00:19:56,920 Speaker 2: also constant stress and anxiety you know, how to make 358 00:19:56,960 --> 00:20:02,080 Speaker 2: everything work, and especially the operation and logistics side as well. 359 00:20:02,720 --> 00:20:06,240 Speaker 2: But because we grew quite quickly, which was really exciting, 360 00:20:06,640 --> 00:20:10,280 Speaker 2: the website wasn't built in a way that could really 361 00:20:10,320 --> 00:20:13,520 Speaker 2: sustain that, and so it really came back to buy 362 00:20:13,640 --> 00:20:17,680 Speaker 2: me about eighteen months later when our data was scrambled 363 00:20:17,680 --> 00:20:20,800 Speaker 2: and orders were scrambled, and as a result, deliveries were 364 00:20:20,840 --> 00:20:24,680 Speaker 2: going wrong and that lasted for quite a long time 365 00:20:25,480 --> 00:20:28,800 Speaker 2: trying to fix that process. So it was good in 366 00:20:28,840 --> 00:20:32,160 Speaker 2: the beginning, but because I didn't have those tech structures 367 00:20:32,200 --> 00:20:35,040 Speaker 2: in place from the beginning, it just ended up being 368 00:20:35,040 --> 00:20:38,800 Speaker 2: this huge disaster and probably led to one of my 369 00:20:38,960 --> 00:20:43,720 Speaker 2: worst times in the business, both financially but also emotionally 370 00:20:43,760 --> 00:20:46,960 Speaker 2: as well. It was a really taxing time. 371 00:20:47,640 --> 00:20:51,159 Speaker 1: I could imagine. And so I guess now that you 372 00:20:51,280 --> 00:20:54,760 Speaker 1: can really look back, would you change anything, would you 373 00:20:54,800 --> 00:20:57,439 Speaker 1: spend more money and set those things up at the start, 374 00:20:57,680 --> 00:20:59,400 Speaker 1: or what do you kind of think? 375 00:21:00,400 --> 00:21:02,639 Speaker 2: I don't think I had a choice at that point, 376 00:21:02,680 --> 00:21:04,840 Speaker 2: to be quite honest. I had this feeling when I 377 00:21:04,920 --> 00:21:07,880 Speaker 2: launched the business that if I don't launch just now, 378 00:21:07,920 --> 00:21:09,320 Speaker 2: someone else is going to come and do it. And 379 00:21:09,359 --> 00:21:11,439 Speaker 2: I don't know if you've ever had that feeling in 380 00:21:11,480 --> 00:21:13,440 Speaker 2: your gut you're like, Oh, I've just got to get 381 00:21:13,440 --> 00:21:17,000 Speaker 2: this out now. And so I was really lucky in business. 382 00:21:17,240 --> 00:21:19,560 Speaker 2: I've worked really hard, but in terms of the timing, 383 00:21:19,760 --> 00:21:22,000 Speaker 2: like there was a lot of luck. That played a 384 00:21:22,080 --> 00:21:25,040 Speaker 2: role in terms of you know, the health industry was 385 00:21:25,040 --> 00:21:28,000 Speaker 2: on the cusp of booming there and social media was changing. 386 00:21:28,040 --> 00:21:32,760 Speaker 2: People weren't looking to magazine editors as much a newspaper journalists. 387 00:21:32,760 --> 00:21:36,440 Speaker 2: There was really a big shift. So timing was critical 388 00:21:36,480 --> 00:21:38,720 Speaker 2: for the business and without that, I don't think we 389 00:21:38,760 --> 00:21:42,480 Speaker 2: would have gotten to where we were. But you know, 390 00:21:42,560 --> 00:21:45,720 Speaker 2: I had to spend on redeveloping the website. I think 391 00:21:45,720 --> 00:21:48,040 Speaker 2: if I look back, I would have made sure contracts 392 00:21:48,080 --> 00:21:51,880 Speaker 2: were tighter and I'd been really careful not to get 393 00:21:51,920 --> 00:21:53,520 Speaker 2: back to the corner because of them, because we were 394 00:21:53,560 --> 00:21:56,040 Speaker 2: in a position where we just had to keep spending 395 00:21:56,119 --> 00:22:00,560 Speaker 2: money on the website. Other than that, I wouldn't changeenything. 396 00:22:00,640 --> 00:22:04,399 Speaker 2: I've really learned that it's important to take risks, but 397 00:22:04,480 --> 00:22:07,239 Speaker 2: you've got to got to protect the downside. And that 398 00:22:07,320 --> 00:22:10,320 Speaker 2: means thinking, well, if I invest in this or make 399 00:22:10,359 --> 00:22:12,280 Speaker 2: a move in this and it doesn't work out, will 400 00:22:12,320 --> 00:22:15,680 Speaker 2: the business survive? And I think that's really key. 401 00:22:17,119 --> 00:22:20,320 Speaker 1: And it's also about like without that, you wouldn't have 402 00:22:20,359 --> 00:22:24,199 Speaker 1: had these lessons, which I'm sure from these lessons now 403 00:22:24,400 --> 00:22:27,760 Speaker 1: is a lot you run your business a lot differently too. 404 00:22:28,840 --> 00:22:31,600 Speaker 2: Yeah, that's it, and you do. You just learn as 405 00:22:31,600 --> 00:22:33,680 Speaker 2: you go along the way. I think also when people 406 00:22:33,720 --> 00:22:35,560 Speaker 2: start out, they're so worried they don't know this or 407 00:22:35,600 --> 00:22:37,760 Speaker 2: they don't know that, but you really do learn along 408 00:22:37,760 --> 00:22:40,399 Speaker 2: the way. And now I'm in a position where I 409 00:22:40,480 --> 00:22:43,480 Speaker 2: never want to go back to that low point that 410 00:22:43,560 --> 00:22:45,920 Speaker 2: I was in because it was such a difficult time 411 00:22:46,160 --> 00:22:50,720 Speaker 2: that I'm so protective of everything now and a little 412 00:22:50,720 --> 00:22:53,040 Speaker 2: bit I'll still take risks, but I'm a bit more 413 00:22:53,520 --> 00:22:55,240 Speaker 2: cautious in some areas. 414 00:22:56,080 --> 00:22:58,760 Speaker 1: I love that, And like something else I find is 415 00:22:58,880 --> 00:23:03,520 Speaker 1: like you never fully feel ready when starting something. It 416 00:23:03,560 --> 00:23:06,360 Speaker 1: never feels like, oh my god, I thought out everything 417 00:23:06,480 --> 00:23:08,879 Speaker 1: that could happen, I'm all set to go, Like you 418 00:23:08,960 --> 00:23:11,399 Speaker 1: never really feel ready, and you find a lot of 419 00:23:11,440 --> 00:23:13,480 Speaker 1: clarity when you just start things. 420 00:23:13,920 --> 00:23:16,919 Speaker 2: Yeah, absolutely, you're never ready. You've just got to jump 421 00:23:17,119 --> 00:23:20,400 Speaker 2: and go for it. And even if that means starting 422 00:23:20,400 --> 00:23:23,200 Speaker 2: all your social media accounts six months before you launch 423 00:23:23,280 --> 00:23:26,320 Speaker 2: the business, people even want to see you know, the 424 00:23:26,359 --> 00:23:28,800 Speaker 2: building of it and you're thinking and how it's come 425 00:23:28,880 --> 00:23:32,480 Speaker 2: together doesn't have to be perfect, So I think that's 426 00:23:32,560 --> 00:23:35,440 Speaker 2: really important. And then those little steps along the way 427 00:23:35,480 --> 00:23:37,720 Speaker 2: by doing those little things gives you the courage to 428 00:23:37,840 --> 00:23:40,200 Speaker 2: actually then open the doors and start. 429 00:23:41,280 --> 00:23:44,080 Speaker 1: And speaking of social media, I know you guys do 430 00:23:44,400 --> 00:23:49,520 Speaker 1: a lot of your marketing with social media and influences. 431 00:23:49,720 --> 00:23:52,880 Speaker 1: I know that's a huge factor of your business. How 432 00:23:52,880 --> 00:23:55,480 Speaker 1: did you know that that was the right fit for 433 00:23:55,560 --> 00:23:59,560 Speaker 1: goodness me and its business model and it's you know, 434 00:23:59,640 --> 00:24:01,119 Speaker 1: the right fit for every brand. 435 00:24:02,080 --> 00:24:05,520 Speaker 2: Yeah, so I guess because my background was in PR. 436 00:24:05,840 --> 00:24:08,480 Speaker 2: We were pitching day in and day out or the 437 00:24:08,520 --> 00:24:14,040 Speaker 2: magazine editors and TV producers and journalists. And I started 438 00:24:14,080 --> 00:24:18,040 Speaker 2: to notice a shift which was people listening more to 439 00:24:18,080 --> 00:24:21,919 Speaker 2: advice from those on social media and in particular on Instagram. 440 00:24:22,440 --> 00:24:25,480 Speaker 2: And I remember when I was at work, I was 441 00:24:25,520 --> 00:24:28,000 Speaker 2: saying to my colleagues, Oh, we should really, you know, 442 00:24:28,040 --> 00:24:30,760 Speaker 2: we should really be approaching these people on social media, 443 00:24:30,840 --> 00:24:34,720 Speaker 2: I think, instead of allocating product to the magazine editors 444 00:24:34,840 --> 00:24:36,560 Speaker 2: or you know, just dividing it. And no one would 445 00:24:36,640 --> 00:24:39,360 Speaker 2: listen to me, which at the time I remember finding 446 00:24:39,400 --> 00:24:42,359 Speaker 2: really frustrating. So I thought, Okay, that's fine. I'm just 447 00:24:42,400 --> 00:24:44,840 Speaker 2: going to go do it for my own business and 448 00:24:44,880 --> 00:24:48,119 Speaker 2: give it a go and try it. And for me, 449 00:24:48,200 --> 00:24:51,720 Speaker 2: it was also about establishing genuine connections with them and 450 00:24:52,240 --> 00:24:55,560 Speaker 2: sharing my story because I felt like I was building 451 00:24:55,600 --> 00:24:57,320 Speaker 2: a business that could really make a difference, and I 452 00:24:57,359 --> 00:25:00,240 Speaker 2: wanted people to care just as much about the message 453 00:25:00,240 --> 00:25:02,760 Speaker 2: and what we were trying to do as I did. 454 00:25:02,960 --> 00:25:06,760 Speaker 2: So in the beginning, it was really critical to the 455 00:25:06,800 --> 00:25:10,120 Speaker 2: business's success. I mean, it was part of our launch plan. 456 00:25:11,280 --> 00:25:14,040 Speaker 2: I think as time has gone on over the last 457 00:25:14,080 --> 00:25:17,119 Speaker 2: five years, when it comes to marketing, back then you 458 00:25:17,160 --> 00:25:20,480 Speaker 2: could rely on three platforms, but now you really need 459 00:25:20,520 --> 00:25:24,679 Speaker 2: an integrate of marketing approach and you need to be everywhere. 460 00:25:24,760 --> 00:25:29,400 Speaker 2: You need to be online as well as also opportunities 461 00:25:29,440 --> 00:25:32,960 Speaker 2: for events or you know, all different spaces. I think 462 00:25:32,960 --> 00:25:36,600 Speaker 2: it's important, so it's changed quite a lot. Back then 463 00:25:36,640 --> 00:25:41,440 Speaker 2: it was really important, and for other businesses, I think 464 00:25:41,480 --> 00:25:45,320 Speaker 2: it depends. I think it depends knowing who your audience 465 00:25:45,440 --> 00:25:48,840 Speaker 2: is and where are they hanging out, and so if 466 00:25:48,840 --> 00:25:52,280 Speaker 2: they are on the social media platforms, then that's where 467 00:25:52,280 --> 00:25:55,280 Speaker 2: you definitely should be. It's definitely a more cost effective 468 00:25:55,320 --> 00:26:00,159 Speaker 2: way to do marketing. But maybe Facebook or Instagram and 469 00:26:00,280 --> 00:26:03,720 Speaker 2: for you, maybe LinkedIn is where your people are hanging out. 470 00:26:03,800 --> 00:26:06,000 Speaker 2: So I think it's just really knowing your audience and 471 00:26:06,040 --> 00:26:06,879 Speaker 2: who you're speaking to. 472 00:26:07,400 --> 00:26:11,200 Speaker 1: So true, and that's that makes so much sense because obviously, 473 00:26:11,280 --> 00:26:14,679 Speaker 1: you know, there was that whole wellness I guess, like 474 00:26:14,920 --> 00:26:19,639 Speaker 1: influx of influencers and information and everyone was into health 475 00:26:19,640 --> 00:26:22,480 Speaker 1: and fitness, so it was so smart of you to 476 00:26:22,800 --> 00:26:24,760 Speaker 1: go with that sort of influence. 477 00:26:25,760 --> 00:26:28,320 Speaker 2: I think it worked out at the time. And as 478 00:26:28,320 --> 00:26:30,879 Speaker 2: I said, I think luck plays such a role in 479 00:26:31,000 --> 00:26:35,439 Speaker 2: business as well, Like sometimes you work really hard at 480 00:26:35,440 --> 00:26:37,320 Speaker 2: things and you put a lot of thought into it, 481 00:26:37,440 --> 00:26:41,320 Speaker 2: but it doesn't always go as planned. So there's definitely 482 00:26:41,359 --> 00:26:43,760 Speaker 2: elements of luck there. And you know, I was also 483 00:26:43,840 --> 00:26:47,159 Speaker 2: lucky that people did believe in it as well. And 484 00:26:47,200 --> 00:26:50,000 Speaker 2: I was lucky at the time that brands were happy 485 00:26:50,040 --> 00:26:52,000 Speaker 2: to get on board. You know, I contacted them, they 486 00:26:52,000 --> 00:26:54,560 Speaker 2: had no idea who I was or what the business was, 487 00:26:54,880 --> 00:26:57,720 Speaker 2: and they were willing to work with me. So I 488 00:26:57,760 --> 00:26:59,600 Speaker 2: was lucky they were willing to take a chance on 489 00:26:59,720 --> 00:27:00,359 Speaker 2: me as well. 490 00:27:01,359 --> 00:27:05,879 Speaker 1: I absolutely am amazed of the huge audience you've built 491 00:27:05,920 --> 00:27:08,720 Speaker 1: on social media. Obviously, like you said, it was a 492 00:27:08,720 --> 00:27:12,879 Speaker 1: little bit different when you first launched, and it is 493 00:27:12,960 --> 00:27:16,439 Speaker 1: a lot harder to get your following up these days, 494 00:27:16,480 --> 00:27:18,639 Speaker 1: which I'm sure you know if you're a business and 495 00:27:18,680 --> 00:27:22,280 Speaker 1: you're listening, you definitely feel that. But what was your 496 00:27:22,600 --> 00:27:26,439 Speaker 1: kind of social media plan? Was it something that you 497 00:27:26,640 --> 00:27:28,280 Speaker 1: planned or something just happened. 498 00:27:29,400 --> 00:27:32,119 Speaker 2: We didn't plan the details of it, so we knew, 499 00:27:32,320 --> 00:27:34,800 Speaker 2: for example, we'd reach out to a lot of people 500 00:27:34,800 --> 00:27:37,960 Speaker 2: in the space and share our products with them. But 501 00:27:39,080 --> 00:27:42,760 Speaker 2: in terms of how we went about growing the social media, 502 00:27:42,880 --> 00:27:45,480 Speaker 2: I think we just used it how social media was 503 00:27:45,560 --> 00:27:49,199 Speaker 2: genuinely built to be used, which was interacting with people 504 00:27:49,240 --> 00:27:52,240 Speaker 2: and being social on the platform, and I think that's 505 00:27:52,320 --> 00:27:56,080 Speaker 2: really important. People can get really caught up pre preparing 506 00:27:56,160 --> 00:28:00,119 Speaker 2: everything and scheduling everything, but it is about connection and 507 00:28:00,160 --> 00:28:01,680 Speaker 2: at the end of the day, so I think it's 508 00:28:01,720 --> 00:28:05,040 Speaker 2: important that you're always speaking to everyrunn in your space 509 00:28:05,119 --> 00:28:07,480 Speaker 2: and also supporting them as well. Like I love seeing 510 00:28:07,520 --> 00:28:10,000 Speaker 2: when people in the health space have a win as 511 00:28:10,040 --> 00:28:13,280 Speaker 2: well and you know, being able to chat to them 512 00:28:13,320 --> 00:28:16,960 Speaker 2: about that, So I think that's key too. Obviously, things 513 00:28:17,040 --> 00:28:20,919 Speaker 2: like competitions can be helpful to grow your following and 514 00:28:20,960 --> 00:28:24,600 Speaker 2: things like that, but I think it's the engagement which 515 00:28:24,640 --> 00:28:27,800 Speaker 2: is really important. And we probably have a lot more 516 00:28:27,840 --> 00:28:31,080 Speaker 2: engagement now these days in our direct messages than we 517 00:28:31,200 --> 00:28:35,359 Speaker 2: do on like the war posts. But as you said, 518 00:28:35,440 --> 00:28:40,200 Speaker 2: like the algorithms keep changing and level of engagement can be. 519 00:28:40,960 --> 00:28:42,800 Speaker 2: It's definitely become tougher, no doubt. 520 00:28:43,840 --> 00:28:47,600 Speaker 1: You can definitely see how genuine your social media is. 521 00:28:47,800 --> 00:28:51,560 Speaker 1: I love watching the goodest meet box stories because you'll 522 00:28:51,560 --> 00:28:54,960 Speaker 1: have like, you know, employees or like different people on there, 523 00:28:55,040 --> 00:28:57,560 Speaker 1: but it's like it's so genuine and it's so lovely 524 00:28:57,600 --> 00:28:59,720 Speaker 1: to see. If that makes sense, Oh. 525 00:28:59,440 --> 00:29:02,160 Speaker 2: Thank you, that's good. Something I really wanted was to 526 00:29:02,480 --> 00:29:04,520 Speaker 2: get the team on there as well. I think it's 527 00:29:04,560 --> 00:29:07,040 Speaker 2: important to get to know them or see the faces 528 00:29:07,080 --> 00:29:10,040 Speaker 2: of the people who are working hard behind the brand. So, yeah, 529 00:29:10,080 --> 00:29:10,760 Speaker 2: that's good to hear. 530 00:29:11,000 --> 00:29:16,320 Speaker 1: Yeah, it's lovely. And so for aspiring entrepreneurs listening who 531 00:29:16,440 --> 00:29:20,440 Speaker 1: are perhaps interested in, you know, entering the health wellness 532 00:29:20,440 --> 00:29:24,520 Speaker 1: scene or starting their own business, can you shed some 533 00:29:24,680 --> 00:29:27,480 Speaker 1: light on, you know, your hardest or biggest lesson. I 534 00:29:27,520 --> 00:29:30,320 Speaker 1: know you did touch on having that period where you 535 00:29:30,400 --> 00:29:33,479 Speaker 1: did grow so fast, but if you have a lesson 536 00:29:33,560 --> 00:29:36,560 Speaker 1: to share with anyone of running your own business. 537 00:29:37,240 --> 00:29:41,720 Speaker 2: Lessons, I think grit is probably a word I use 538 00:29:41,760 --> 00:29:45,080 Speaker 2: a lot, which is about knowing you know what you're 539 00:29:45,120 --> 00:29:49,400 Speaker 2: doing or creating is really for the long term. So 540 00:29:49,600 --> 00:29:51,520 Speaker 2: it's not a sprint, it's a marathon, and it can 541 00:29:51,560 --> 00:29:54,960 Speaker 2: be very difficult to forget that, especially today, like we're 542 00:29:55,000 --> 00:29:59,440 Speaker 2: all about instant gratification. So I think holding on and 543 00:29:59,480 --> 00:30:01,800 Speaker 2: sometimes it's because your business isn't the best, it's just 544 00:30:01,800 --> 00:30:04,320 Speaker 2: because you've never given up and you've held on the longest. 545 00:30:04,760 --> 00:30:07,840 Speaker 2: So I think that's really an important part of running 546 00:30:07,880 --> 00:30:10,160 Speaker 2: a business. I think you're only as good as your 547 00:30:10,200 --> 00:30:12,959 Speaker 2: team are, so making sure you've got really great people 548 00:30:13,120 --> 00:30:16,200 Speaker 2: around you for your business when you get to that stage. 549 00:30:16,560 --> 00:30:19,320 Speaker 2: And I suppose you've probably found this as well, Georgy, 550 00:30:19,400 --> 00:30:22,160 Speaker 2: But one of the nicest things about the health industry 551 00:30:22,360 --> 00:30:25,240 Speaker 2: is that everyone is so open and giving. And I 552 00:30:25,240 --> 00:30:28,680 Speaker 2: think I mentioned before like when each of us grows, 553 00:30:28,680 --> 00:30:30,960 Speaker 2: we all grow. And I think you know, when health 554 00:30:30,960 --> 00:30:32,920 Speaker 2: fids growing, you know, we all want to see them 555 00:30:32,960 --> 00:30:36,240 Speaker 2: taking over the supermarket shelves or when people are feeling 556 00:30:36,320 --> 00:30:39,800 Speaker 2: better or you know, battling health issues. It's such a 557 00:30:39,840 --> 00:30:42,840 Speaker 2: win win for all of us to see that space 558 00:30:42,920 --> 00:30:46,400 Speaker 2: doing better. So partnering with the right people is a 559 00:30:46,480 --> 00:30:49,000 Speaker 2: really good way of growing your business in the health 560 00:30:49,040 --> 00:30:52,240 Speaker 2: industry and just making sure you know, it's always a 561 00:30:52,240 --> 00:30:53,600 Speaker 2: win win for everyone. 562 00:30:54,280 --> 00:30:58,040 Speaker 1: Just touching on the partnering aspect that you're talking about. 563 00:30:58,200 --> 00:31:03,320 Speaker 1: I also find when the partnering is like very genuine, 564 00:31:03,680 --> 00:31:07,160 Speaker 1: so like you generally want to engage and partner, I 565 00:31:07,160 --> 00:31:08,960 Speaker 1: find that makes a massive difference. 566 00:31:10,040 --> 00:31:13,240 Speaker 2: Yeah. Absolutely, it's got to be genuine. I mean, how 567 00:31:13,280 --> 00:31:15,800 Speaker 2: cool was what you did with your podcast too with 568 00:31:15,920 --> 00:31:18,080 Speaker 2: maths as well, Like something like that is such a 569 00:31:18,120 --> 00:31:20,800 Speaker 2: great example of two people in the same industry coming 570 00:31:20,840 --> 00:31:24,960 Speaker 2: together and creating something really big and special. You don't 571 00:31:25,000 --> 00:31:28,320 Speaker 2: always have to see people as competitors in this space 572 00:31:28,360 --> 00:31:30,200 Speaker 2: as well. It's like, how can we get together and 573 00:31:30,240 --> 00:31:31,400 Speaker 2: make something really cool? 574 00:31:32,280 --> 00:31:35,080 Speaker 1: Exactly collaboration over competition. 575 00:31:35,280 --> 00:31:36,360 Speaker 2: YEA. 576 00:31:37,480 --> 00:31:42,160 Speaker 1: For my last question for you, obviously because of your 577 00:31:42,360 --> 00:31:46,400 Speaker 1: autoimmune condition and having to change your life and put 578 00:31:46,440 --> 00:31:50,280 Speaker 1: your health first, do you have a specific morning routine 579 00:31:50,320 --> 00:31:53,160 Speaker 1: that really sets you up to have a successful day. 580 00:31:54,480 --> 00:31:57,280 Speaker 2: Yes, so, I guess for me, I walk a lot. 581 00:31:57,520 --> 00:32:01,800 Speaker 2: I find high intensity exercise it's quite difficult to do 582 00:32:01,880 --> 00:32:04,560 Speaker 2: because it can sort of inflame my body, So walking 583 00:32:04,720 --> 00:32:07,880 Speaker 2: is often my go to. Otherwise I'll go to the 584 00:32:07,920 --> 00:32:10,360 Speaker 2: gym in the morning and do like a circuit of waights. 585 00:32:11,000 --> 00:32:13,600 Speaker 2: I'll probably usually I walk down to the coffee shop 586 00:32:13,680 --> 00:32:15,560 Speaker 2: and I get my piccolo and I go for a 587 00:32:15,640 --> 00:32:19,520 Speaker 2: walk and I usually listen to a podcast, and I 588 00:32:19,640 --> 00:32:22,040 Speaker 2: find that walk is also that time for me to 589 00:32:22,320 --> 00:32:25,760 Speaker 2: distress or I come up. It's my most creative ideas 590 00:32:25,800 --> 00:32:29,360 Speaker 2: as well, when I finish, and then coming back and 591 00:32:29,400 --> 00:32:32,160 Speaker 2: having breakfast. So my friends are actually laughing at me 592 00:32:32,200 --> 00:32:34,920 Speaker 2: the other day. I love my breakfast and I'll spend 593 00:32:34,960 --> 00:32:37,800 Speaker 2: like twenty or thirty minutes, like I'll wake up earlier 594 00:32:37,880 --> 00:32:40,640 Speaker 2: just so I can have that time to make breakfast 595 00:32:40,760 --> 00:32:43,040 Speaker 2: and do that. But I really like that time to 596 00:32:43,240 --> 00:32:46,600 Speaker 2: just sit and then I might look over a few 597 00:32:46,640 --> 00:32:49,120 Speaker 2: emails as well, just before I get into the office, 598 00:32:49,520 --> 00:32:52,480 Speaker 2: and then that's really it. And then I drive into 599 00:32:52,480 --> 00:32:55,280 Speaker 2: the office and I actually should say I listen to 600 00:32:55,320 --> 00:32:58,920 Speaker 2: another podcast during that time as well, so I feel 601 00:32:58,960 --> 00:33:02,840 Speaker 2: like I'm I get to learn a lot while you know, 602 00:33:02,960 --> 00:33:05,200 Speaker 2: while I'm doing that other stuff. I like to multitask 603 00:33:05,320 --> 00:33:05,680 Speaker 2: as well. 604 00:33:05,920 --> 00:33:08,680 Speaker 1: I love that giving yourself lots of you time. 605 00:33:09,320 --> 00:33:12,680 Speaker 2: Yes, lots of your time, but I probably I don't 606 00:33:12,680 --> 00:33:14,680 Speaker 2: know if I should be taking break from the podcast. 607 00:33:14,760 --> 00:33:18,000 Speaker 2: Sometimes I run out of shows to listen to, so 608 00:33:19,080 --> 00:33:22,000 Speaker 2: but it's a good way to multitask and get everything in. 609 00:33:22,440 --> 00:33:26,360 Speaker 1: Yeah, I kind of find sometimes because I am exactly 610 00:33:26,400 --> 00:33:29,280 Speaker 1: like you, like I love listening to podcasts and audiobooks, 611 00:33:29,280 --> 00:33:33,400 Speaker 1: but sometimes it's almost like you feel exhausted from learning 612 00:33:33,440 --> 00:33:35,280 Speaker 1: so much, so you've almost got to take like a 613 00:33:35,320 --> 00:33:37,680 Speaker 1: couple of weeks off and just listen to music. And 614 00:33:37,720 --> 00:33:39,720 Speaker 1: then you find you're like, oh my gosh, I just 615 00:33:39,760 --> 00:33:41,239 Speaker 1: want to listen to a podcast, and then you get 616 00:33:41,280 --> 00:33:41,800 Speaker 1: back into it. 617 00:33:42,720 --> 00:33:46,000 Speaker 2: That's it. Or even those podcasts in like the Society 618 00:33:46,040 --> 00:33:48,560 Speaker 2: and Culture section sometimes when you just seed a break, 619 00:33:48,600 --> 00:33:51,440 Speaker 2: I find they're also a good go to to just 620 00:33:51,520 --> 00:33:53,720 Speaker 2: take your mind off business as well, because as you said, 621 00:33:53,760 --> 00:33:55,680 Speaker 2: it is important to have that break. 622 00:33:56,160 --> 00:33:58,160 Speaker 1: Yes, I do love a pop culture podcast. 623 00:33:58,600 --> 00:33:58,840 Speaker 2: Yeah. 624 00:34:00,400 --> 00:34:04,320 Speaker 1: Well, thank you so much for giving off your time today, Peter. 625 00:34:04,840 --> 00:34:07,760 Speaker 1: Can you let us know where we can find you, 626 00:34:07,840 --> 00:34:09,719 Speaker 1: where we can buy and goodness me. Of course I 627 00:34:09,840 --> 00:34:12,240 Speaker 1: put all I'll put all the links in the show notes. 628 00:34:12,520 --> 00:34:14,200 Speaker 1: But if you want to just do a sneaky plug, 629 00:34:15,200 --> 00:34:16,120 Speaker 1: yeah sure, So. 630 00:34:16,239 --> 00:34:18,879 Speaker 2: The best place I suppose I started out Instagram, which 631 00:34:18,920 --> 00:34:22,160 Speaker 2: is just goodness meedbox, and then you can check out 632 00:34:22,200 --> 00:34:25,920 Speaker 2: our website on goodnessneebox dot com amazing. 633 00:34:26,080 --> 00:34:27,719 Speaker 1: Well, thank you so much, Peter. 634 00:34:28,360 --> 00:34:29,800 Speaker 2: Thanks for having me. Bye. 635 00:34:32,719 --> 00:34:35,680 Speaker 1: Thanks so much for listening into this week's episode. If 636 00:34:35,680 --> 00:34:38,800 Speaker 1: you love to Rise and Conquer and you're craving more community, 637 00:34:39,239 --> 00:34:42,280 Speaker 1: I have got your girlfriend. I was feeling the exact same. 638 00:34:42,360 --> 00:34:45,080 Speaker 1: So I'm very excited to announce that we have made 639 00:34:45,160 --> 00:34:49,040 Speaker 1: a close Rise and Conquer Facebook community group. To join 640 00:34:49,080 --> 00:34:52,040 Speaker 1: our girl gang, head to Facebook and search Rise and 641 00:34:52,080 --> 00:34:55,000 Speaker 1: Conquer Podcast community or head to the show notes for 642 00:34:55,040 --> 00:34:58,040 Speaker 1: the link. I decided to create this community for like 643 00:34:58,080 --> 00:35:01,120 Speaker 1: minded women who is searching for a sake and positive 644 00:35:01,200 --> 00:35:03,880 Speaker 1: space for us to share our stories, to ask for 645 00:35:03,920 --> 00:35:07,759 Speaker 1: advice and interact together. Lastly, if you know someone who 646 00:35:07,760 --> 00:35:11,000 Speaker 1: would benefit from this episode, please make sure you share 647 00:35:11,040 --> 00:35:13,520 Speaker 1: it with them or even take a screenshot and share 648 00:35:13,520 --> 00:35:17,359 Speaker 1: it on your Instagram stories. I really really appreciate all 649 00:35:17,400 --> 00:35:21,120 Speaker 1: the support, and this is a total independent podcast, so 650 00:35:21,719 --> 00:35:26,000 Speaker 1: any sort of sharing involved I really really appreciate. Also, 651 00:35:26,080 --> 00:35:28,040 Speaker 1: if you want to go beyond this episode, check out 652 00:35:28,040 --> 00:35:32,839 Speaker 1: our official Instagram at Rise and Conquer dot podcast or 653 00:35:32,880 --> 00:35:36,239 Speaker 1: my personal Instagram at Georgie Stevenson. I hope you have 654 00:35:36,280 --> 00:35:39,239 Speaker 1: an amazing day or night whenever you're listening. By for 655 00:35:39,360 --> 00:35:40,319 Speaker 1: now and talk to you soon.