1 00:00:00,240 --> 00:00:03,200 Speaker 1: This is Outspoken. The podcast is not afraid to say 2 00:00:03,400 --> 00:00:06,680 Speaker 1: exactly what you're thinking. Our names are Amy Kate and 3 00:00:06,720 --> 00:00:10,559 Speaker 1: Sophie Torbor. We're identical triplets, but we often don't have 4 00:00:10,680 --> 00:00:15,720 Speaker 1: identical opinions, so sometimes things can get heated. Outspoken covers 5 00:00:15,760 --> 00:00:20,640 Speaker 1: all things reality TV, influences, entertainment, and issues facing women. 6 00:00:21,440 --> 00:00:27,360 Speaker 1: That is so fatch. Thank you, hello and welcome to Outspoken. 7 00:00:27,440 --> 00:00:29,360 Speaker 1: Thank you for joining us again. I'm trying not to 8 00:00:29,480 --> 00:00:31,960 Speaker 1: laugh because we have been trying to record for the 9 00:00:32,000 --> 00:00:34,559 Speaker 1: last i'd say half an hour. And Amy has the 10 00:00:34,600 --> 00:00:37,320 Speaker 1: most annoying neighbors that as soon as we get into 11 00:00:37,360 --> 00:00:41,239 Speaker 1: the room to record, they start doing something loud outside. 12 00:00:41,280 --> 00:00:43,680 Speaker 1: It might be their dog barking, or I think they 13 00:00:43,720 --> 00:00:47,760 Speaker 1: were using pressure hosing their backyard. The most awkward thing 14 00:00:47,800 --> 00:00:49,360 Speaker 1: is I feel like they can hear us right now 15 00:00:49,400 --> 00:00:52,879 Speaker 1: because we can hear all of their conversations. Get they 16 00:00:52,880 --> 00:00:56,920 Speaker 1: get a free live show unedited co well, on a 17 00:00:56,960 --> 00:01:00,959 Speaker 1: slightly different topic, Amy and Sophie relieved childhood and they 18 00:01:01,000 --> 00:01:04,440 Speaker 1: had a sleepover last week. At what age does it 19 00:01:04,480 --> 00:01:07,080 Speaker 1: become inappropriate to have a sleepover? Look, I think there 20 00:01:07,080 --> 00:01:09,360 Speaker 1: needs to be some context. We didn't just have a sleepover. 21 00:01:09,720 --> 00:01:12,360 Speaker 1: Sophie's boyfriend went away for a work trip. Was all 22 00:01:12,400 --> 00:01:14,400 Speaker 1: I did was get the sleepover club music. We've got 23 00:01:14,400 --> 00:01:16,800 Speaker 1: to play it in the background while we're talking about this. 24 00:01:17,000 --> 00:01:19,319 Speaker 1: Brendon and I were literally singing as a joke the 25 00:01:19,400 --> 00:01:21,280 Speaker 1: night before Amy and I had our sleep Wait wait, 26 00:01:21,360 --> 00:01:24,800 Speaker 1: do you mean the sleepover sleepover? The Channel nine show. 27 00:01:25,120 --> 00:01:27,200 Speaker 1: People of our vintage will remember that show, will have 28 00:01:27,240 --> 00:01:29,720 Speaker 1: it playing whilst we're talking about Well, just anyway, back 29 00:01:29,760 --> 00:01:32,280 Speaker 1: to the story. So, Sophi's boyfriend went on a work trip, 30 00:01:32,400 --> 00:01:34,479 Speaker 1: and she has been talking about it for weeks, saying 31 00:01:34,480 --> 00:01:37,280 Speaker 1: she's so scared and that she's been begging me to 32 00:01:37,319 --> 00:01:40,000 Speaker 1: sleep over. Now, Sophie is thirty one, and we realized 33 00:01:40,040 --> 00:01:42,800 Speaker 1: that she has actually never slept at a house by 34 00:01:42,840 --> 00:01:45,640 Speaker 1: herself for thirty one years. Now. I still don't get 35 00:01:45,640 --> 00:01:49,480 Speaker 1: that because actually, in saying that, I had to stay 36 00:01:49,520 --> 00:01:51,600 Speaker 1: in a hotel room by myself. When I went to 37 00:01:51,680 --> 00:01:56,120 Speaker 1: Sydney to visit Amy on the shadiest streets, it was different. 38 00:01:56,240 --> 00:01:58,640 Speaker 1: There was a brawl outside my window. I was terrified, 39 00:01:59,080 --> 00:02:01,920 Speaker 1: say I never lived in Sydney, so you weren't visiting me. 40 00:02:02,120 --> 00:02:04,400 Speaker 1: We went to visit my boyfriend, and I stayed at 41 00:02:04,400 --> 00:02:07,840 Speaker 1: his house and your things to stay. I was terrified 42 00:02:07,840 --> 00:02:10,119 Speaker 1: that night. Well, anyway, I got in trouble with SOF 43 00:02:10,240 --> 00:02:12,560 Speaker 1: because I tried to flake out of the sleepover. So 44 00:02:12,639 --> 00:02:14,480 Speaker 1: Kate and I went over. We had dinner with SOF, 45 00:02:14,760 --> 00:02:16,480 Speaker 1: and then I thought, I kind of just want to 46 00:02:16,520 --> 00:02:19,160 Speaker 1: go home to my own bed. I only live five 47 00:02:19,240 --> 00:02:22,120 Speaker 1: minutes around the corner. Surely Sophie would be fine with that, 48 00:02:22,200 --> 00:02:25,200 Speaker 1: and she is living in It's not a gated community 49 00:02:25,240 --> 00:02:28,080 Speaker 1: anymore like you were last time. But it's literally a 50 00:02:28,160 --> 00:02:30,800 Speaker 1: house from like that's got a few in the little 51 00:02:30,960 --> 00:02:33,800 Speaker 1: colder sack, not colder sack, but in the group of houses. 52 00:02:33,840 --> 00:02:35,760 Speaker 1: So I don't get it's not like it's on a 53 00:02:35,800 --> 00:02:38,720 Speaker 1: main road. Well, I was scared. I thought I'd be fine, 54 00:02:38,760 --> 00:02:41,919 Speaker 1: But that week there was an incident where Brandon Hurt 55 00:02:41,919 --> 00:02:44,720 Speaker 1: thought he heard someone downstairs. So about three o'clock in 56 00:02:44,760 --> 00:02:47,160 Speaker 1: the morning, we were creeping down. They're so scared someone 57 00:02:47,200 --> 00:02:49,720 Speaker 1: had broken in. So that's why I was particularly scared. 58 00:02:50,000 --> 00:02:52,160 Speaker 1: Even with a dog, you were scared. He is not 59 00:02:52,240 --> 00:02:54,120 Speaker 1: any sort of guard dog. When we heard this noise, 60 00:02:54,160 --> 00:02:55,760 Speaker 1: he was fast asleep on the bit. Well, so if 61 00:02:55,800 --> 00:02:58,840 Speaker 1: he doesn't actually realize that I recorded her begging me 62 00:02:59,040 --> 00:03:01,120 Speaker 1: to stay. So I think we go and have listened 63 00:03:01,120 --> 00:03:11,720 Speaker 1: to that audio. Are you serious now, Sophie? I feel 64 00:03:11,760 --> 00:03:14,000 Speaker 1: embarrassed for you. I was there. I think I was 65 00:03:14,240 --> 00:03:16,320 Speaker 1: going to the bathroom at the time that was recorded, 66 00:03:16,360 --> 00:03:19,720 Speaker 1: and I was cringing whilst I heard her clearly a Joe, Well, 67 00:03:19,720 --> 00:03:22,120 Speaker 1: how could you leave Sophie there? After that pathetic begging? 68 00:03:22,240 --> 00:03:24,800 Speaker 1: I ended up staying. The worst thing was, so it's like, 69 00:03:25,120 --> 00:03:27,880 Speaker 1: I've organized my bed, I've changed the sheets. Let's go 70 00:03:27,960 --> 00:03:29,959 Speaker 1: up and watch a bit of YouTube. So we walk 71 00:03:30,080 --> 00:03:32,480 Speaker 1: up there. She had left her drink bottle on her bed, 72 00:03:32,600 --> 00:03:36,240 Speaker 1: which had sort of just leaked all over my side 73 00:03:36,280 --> 00:03:39,080 Speaker 1: of the bed. It looked like someone if you did 74 00:03:39,080 --> 00:03:42,320 Speaker 1: wet the bed. It's okay, I hadn't. I had not. 75 00:03:43,240 --> 00:03:45,920 Speaker 1: I had a beautiful sleep. Was who was big spoon 76 00:03:45,920 --> 00:03:47,920 Speaker 1: and who was little Spoon? We stuck to our own sides. 77 00:03:47,960 --> 00:03:49,800 Speaker 1: I did wake up and I had looked over at 78 00:03:49,880 --> 00:03:52,120 Speaker 1: Sophie and her dog. Archie and her were lying on 79 00:03:52,160 --> 00:03:55,119 Speaker 1: the same pillow. It was. It was so funny, Hey, guys, 80 00:03:55,160 --> 00:03:57,840 Speaker 1: So we just finished a little yoga class hustle an 81 00:03:57,840 --> 00:04:01,800 Speaker 1: hour after breakfast. While the state of Victoria is locked 82 00:04:01,840 --> 00:04:05,000 Speaker 1: down and borders remain closed. A group of five skinny 83 00:04:05,040 --> 00:04:08,840 Speaker 1: white Australian influencers are living it up on an influencer trip. 84 00:04:09,200 --> 00:04:12,600 Speaker 1: Controversial fashion brand White Fox Boutique is behind the all 85 00:04:12,720 --> 00:04:16,080 Speaker 1: expenses paid getaway at Byron Bay, the first of it's 86 00:04:16,160 --> 00:04:19,800 Speaker 1: kind in Australia since the pandemic. The sudden travel plans 87 00:04:19,839 --> 00:04:23,640 Speaker 1: have many people asking whether influencer trips are outdated now, 88 00:04:23,680 --> 00:04:25,599 Speaker 1: so can you fill us in on what is going 89 00:04:25,680 --> 00:04:29,360 Speaker 1: on on White Fox's weekend away? Yes, well, over the weekend, 90 00:04:29,440 --> 00:04:32,479 Speaker 1: White Fox decided to send five, as you said, white 91 00:04:32,520 --> 00:04:35,400 Speaker 1: influencers on a trip to Byron Bay. Now, this has 92 00:04:35,480 --> 00:04:38,920 Speaker 1: been a huge branding exercise for the company. On their 93 00:04:38,960 --> 00:04:42,039 Speaker 1: Instagram story, they have a whole highlight section dedicated to 94 00:04:42,080 --> 00:04:45,600 Speaker 1: this where they've made graphics. They've even created boarding passes 95 00:04:45,600 --> 00:04:48,440 Speaker 1: with White Fox Boutique on it. White Fox Boutique is 96 00:04:48,520 --> 00:04:51,760 Speaker 1: all over the accommodation as well. Now they have sent 97 00:04:52,200 --> 00:04:57,560 Speaker 1: Madison Woolley, Ali Blakelee, Hannah Pirera, Isabelle Clark and Ashley 98 00:04:58,240 --> 00:05:00,560 Speaker 1: men And I'm sorry to get these name, but I 99 00:05:00,600 --> 00:05:02,280 Speaker 1: don't know who the fuck they are Apart from that, 100 00:05:02,400 --> 00:05:04,280 Speaker 1: I was gonna say, I heard you struggling, and I 101 00:05:04,400 --> 00:05:07,040 Speaker 1: knew exactly why. I mean, our friend Madison, of course 102 00:05:07,120 --> 00:05:09,160 Speaker 1: is on the trip. That's how we were alerted to it. 103 00:05:09,240 --> 00:05:12,120 Speaker 1: But I do know Isabelle Clark, but the others I 104 00:05:12,160 --> 00:05:14,839 Speaker 1: really didn't know, and to be honest, they all looked 105 00:05:14,880 --> 00:05:17,440 Speaker 1: the same except for Madison. Yeah, so their diversity has 106 00:05:17,480 --> 00:05:19,600 Speaker 1: stretched to having a short blonde girl on the trip. 107 00:05:19,640 --> 00:05:21,400 Speaker 1: It's great that they included the blondes and not just 108 00:05:21,560 --> 00:05:24,680 Speaker 1: the bronze girls. As someone pointed out, the girls do 109 00:05:24,720 --> 00:05:27,880 Speaker 1: look like a slight variation of the same person. And 110 00:05:28,320 --> 00:05:30,680 Speaker 1: for those it soundshuld be critical because we're triplets. I mean, 111 00:05:30,720 --> 00:05:33,440 Speaker 1: at least we've we're not on the trip, so it 112 00:05:33,440 --> 00:05:36,520 Speaker 1: doesn't matter. Well. On White Fox Boutique story, we got 113 00:05:36,560 --> 00:05:39,039 Speaker 1: taken on a behind the scenes tour of their crib, 114 00:05:39,240 --> 00:05:43,159 Speaker 1: which was, of course, an incredibly luxurious villa in Byron Bay. 115 00:05:43,240 --> 00:05:45,480 Speaker 1: Did you guys see it? It was insane. Yeah, there 116 00:05:45,480 --> 00:05:49,160 Speaker 1: was a lot of White Fox Boutique branding everywhere. I 117 00:05:49,240 --> 00:05:51,479 Speaker 1: was jealous watching it, which I think is the what 118 00:05:51,560 --> 00:05:54,400 Speaker 1: people want. I was wondering if Madison Willie was functioning okay, 119 00:05:54,440 --> 00:05:57,120 Speaker 1: because everything wasn't white there, like he's in a part 120 00:05:57,320 --> 00:05:59,560 Speaker 1: so many colors. Yeah, for those who don't know, the 121 00:05:59,600 --> 00:06:03,800 Speaker 1: in Joe Madison Woolli's new loft apartment literally has it's 122 00:06:03,839 --> 00:06:06,680 Speaker 1: just all white furniture and before anyone comments, we're clearly 123 00:06:06,720 --> 00:06:09,160 Speaker 1: just jealous of it. Okay, thank you. Yeah. Now for 124 00:06:09,200 --> 00:06:12,120 Speaker 1: those who haven't seen, like all influencer trips, the girls 125 00:06:12,160 --> 00:06:15,919 Speaker 1: were sent out on lavish brunches, dinners and they did 126 00:06:15,960 --> 00:06:18,479 Speaker 1: a pilate session today, so I'm intrigued to see how 127 00:06:18,520 --> 00:06:22,240 Speaker 1: the rest of the weekend slash weekday trip goes. Well. 128 00:06:22,240 --> 00:06:24,320 Speaker 1: I think that's a big photo shoot that's planned, so 129 00:06:24,480 --> 00:06:27,000 Speaker 1: I know Madison's been saying she got new hair extensions 130 00:06:27,000 --> 00:06:28,760 Speaker 1: and her nails done for it, so we'll wait with 131 00:06:28,800 --> 00:06:31,920 Speaker 1: baited breath to see how that turns out well. As 132 00:06:31,960 --> 00:06:34,359 Speaker 1: you mentioned, this is the first influencer trip since the 133 00:06:34,440 --> 00:06:37,200 Speaker 1: pandemic in Australia. But I'd love to find out more, 134 00:06:37,200 --> 00:06:38,560 Speaker 1: and I suppose a lot of the listens would love 135 00:06:38,600 --> 00:06:41,279 Speaker 1: to know more about where did these influencer trips even 136 00:06:41,320 --> 00:06:44,279 Speaker 1: start because we've seen them on social media for so long, 137 00:06:44,400 --> 00:06:47,559 Speaker 1: but how did they all come about? Well, these sorts 138 00:06:47,600 --> 00:06:50,720 Speaker 1: of influencer trips started appearing on our news feeds back 139 00:06:50,760 --> 00:06:54,080 Speaker 1: in twenty sixteen, and one brand that is renowned for 140 00:06:54,160 --> 00:06:57,960 Speaker 1: starting this craze is high end fashion brand Revolve. Now, 141 00:06:58,000 --> 00:07:00,920 Speaker 1: they have had some amazing trips. They have had one 142 00:07:00,960 --> 00:07:04,479 Speaker 1: called hashtag Revolve around the world. They've also had Revolve 143 00:07:04,600 --> 00:07:08,719 Speaker 1: Summer and Revolve Festival, which had really like Coachella vibes. Now, 144 00:07:09,000 --> 00:07:12,400 Speaker 1: these influenzer trips are a relatively new PR strategy for 145 00:07:12,480 --> 00:07:15,800 Speaker 1: brands that want to sell products to consumers. They are 146 00:07:15,880 --> 00:07:19,560 Speaker 1: essentially exclusive getaways fully funded by brands in order to 147 00:07:19,600 --> 00:07:22,920 Speaker 1: promote their latest clothing or makeup launch. Now normally they 148 00:07:22,920 --> 00:07:26,800 Speaker 1: pick very visually pleasing locations like Bora Borer or the 149 00:07:26,880 --> 00:07:30,320 Speaker 1: maur Dives, and what you'll notice is influencers are given 150 00:07:30,360 --> 00:07:33,960 Speaker 1: a very detailed itinerary of what's going on. Now. Normally 151 00:07:34,000 --> 00:07:38,679 Speaker 1: it involves five star eating, so they'll have a beautiful breakfast, lunch, 152 00:07:38,720 --> 00:07:41,000 Speaker 1: and dinner. They'll also do a lot of activities, so 153 00:07:41,520 --> 00:07:43,960 Speaker 1: on some of these overseas trips, they've been known to 154 00:07:44,000 --> 00:07:47,840 Speaker 1: go snorkeling or to the beautiful beaches, and then they 155 00:07:47,880 --> 00:07:50,120 Speaker 1: do a lot of photo shoots on these trips. So 156 00:07:50,200 --> 00:07:52,920 Speaker 1: basically it's a chance for the brand to get the 157 00:07:53,120 --> 00:07:55,840 Speaker 1: influencer to wear all of their clothes, and the influencers 158 00:07:55,880 --> 00:07:59,040 Speaker 1: will then share those photos on their own platforms as 159 00:07:59,040 --> 00:08:01,600 Speaker 1: well as the brand will sh on their website. What's 160 00:08:01,640 --> 00:08:03,600 Speaker 1: clever about it is that you know, when one of 161 00:08:03,600 --> 00:08:06,440 Speaker 1: these brands do these big trips, it is literally all 162 00:08:06,480 --> 00:08:09,640 Speaker 1: over your news feed. If they've selected the right influencers, 163 00:08:10,080 --> 00:08:11,760 Speaker 1: well that's it. The trip is usually a win win 164 00:08:11,840 --> 00:08:14,320 Speaker 1: for both the brand and the influencer because brands can 165 00:08:14,320 --> 00:08:17,160 Speaker 1: then reach a much wider audience. But then the influencer, 166 00:08:17,160 --> 00:08:20,600 Speaker 1: of course gets this amazing, all expenses paid holiday, and 167 00:08:20,760 --> 00:08:23,240 Speaker 1: recently it's sort of there's whispers that they also get 168 00:08:23,280 --> 00:08:25,360 Speaker 1: paid a lot of money to go on the trip, 169 00:08:25,440 --> 00:08:28,160 Speaker 1: depending on who the influencer is. Well, I think there 170 00:08:28,240 --> 00:08:30,480 Speaker 1: was once the belief that they just had the trip 171 00:08:30,520 --> 00:08:32,680 Speaker 1: paid for them, but now because they do all these 172 00:08:32,720 --> 00:08:34,520 Speaker 1: things that they have to have their photoshoots and all 173 00:08:34,520 --> 00:08:36,800 Speaker 1: the different activities that they have to be in, it's 174 00:08:36,880 --> 00:08:40,199 Speaker 1: clear they are paid for these trips. Well you can 175 00:08:40,240 --> 00:08:43,720 Speaker 1: see why they are paid because Revolf's chief brand officer 176 00:08:43,840 --> 00:08:47,359 Speaker 1: came out and explained that using these sorts of influencer 177 00:08:47,440 --> 00:08:51,000 Speaker 1: methods like brand trips has proven to be extremely successful 178 00:08:51,040 --> 00:08:54,400 Speaker 1: for Revolve because they actually earned seventy percent of their 179 00:08:54,440 --> 00:08:58,200 Speaker 1: sales from influencer driven marketing. And I feel like the 180 00:08:58,240 --> 00:09:00,600 Speaker 1: influencer has become so loyal to the brands that do 181 00:09:00,720 --> 00:09:03,000 Speaker 1: send them overseas. I feel like they are more willing 182 00:09:03,080 --> 00:09:05,000 Speaker 1: to post about it. So it does make sense from 183 00:09:05,000 --> 00:09:09,880 Speaker 1: a brand perspective to I suppose indulge these particular influences. Well, 184 00:09:09,880 --> 00:09:11,920 Speaker 1: I suppose what a lot of people think when they 185 00:09:12,000 --> 00:09:15,240 Speaker 1: are consuming this content is how much do these trips cost? 186 00:09:15,360 --> 00:09:17,640 Speaker 1: Because they look incredible. I think it would be every 187 00:09:17,679 --> 00:09:20,439 Speaker 1: person's dream to go on one of these all expenses 188 00:09:20,520 --> 00:09:23,400 Speaker 1: paid influencer trips. I'd actually find it. I wouldn't want 189 00:09:23,400 --> 00:09:25,480 Speaker 1: to be with the people on the trip. I think 190 00:09:25,480 --> 00:09:28,000 Speaker 1: it's so annoying, especially that White Fox beit tea trip 191 00:09:28,080 --> 00:09:29,760 Speaker 1: you probably would not want to be on. You'd probably 192 00:09:29,840 --> 00:09:32,120 Speaker 1: just be taking a limit photos. Oh, I would be Well, 193 00:09:32,160 --> 00:09:35,800 Speaker 1: it is estimated that a recent tart trip cost three 194 00:09:35,880 --> 00:09:40,760 Speaker 1: hundred and forty thousand dollars, and basically they what someone 195 00:09:40,800 --> 00:09:43,480 Speaker 1: did is they added up the three different trips that 196 00:09:43,480 --> 00:09:46,040 Speaker 1: they had recently and sort of costed up the meals 197 00:09:46,040 --> 00:09:49,520 Speaker 1: at the different restaurants and obviously the private jets and 198 00:09:49,600 --> 00:09:54,160 Speaker 1: all the activities, and that was apparently a very low estimate. 199 00:09:54,640 --> 00:09:56,680 Speaker 1: They didn't even include what they would have paid the 200 00:09:56,760 --> 00:09:59,840 Speaker 1: influencers to be on the trip. Wow, well, it's obviously 201 00:10:00,160 --> 00:10:03,520 Speaker 1: working for them. Well that might sound really expensive, but 202 00:10:03,559 --> 00:10:07,120 Speaker 1: it's not when you consider how much traditional advertising actually costs. 203 00:10:07,160 --> 00:10:08,840 Speaker 1: So I did a little bit of research and an 204 00:10:08,880 --> 00:10:12,560 Speaker 1: average thirty second national ad costs three hundred and forty 205 00:10:12,559 --> 00:10:16,000 Speaker 1: two thousand dollars, while a one page magazine ad runs 206 00:10:16,040 --> 00:10:19,480 Speaker 1: for approximately two hundred and fifty thousand dollars. So you 207 00:10:19,520 --> 00:10:22,120 Speaker 1: can see how spending that much money on a trip 208 00:10:22,160 --> 00:10:25,400 Speaker 1: actually does really well for that company because they can 209 00:10:25,400 --> 00:10:28,280 Speaker 1: get someone that's got five hundred thousand followers and basically 210 00:10:28,320 --> 00:10:30,800 Speaker 1: sell out their entire line in twenty four hours. Well 211 00:10:30,840 --> 00:10:33,280 Speaker 1: I always think that, just going back to when SOF 212 00:10:33,320 --> 00:10:35,920 Speaker 1: and I working as news reporters, when you do see 213 00:10:35,920 --> 00:10:38,600 Speaker 1: how many people view these videos, you can see how 214 00:10:38,640 --> 00:10:41,000 Speaker 1: cost effective is because, for example, I remember seeing a 215 00:10:41,040 --> 00:10:44,240 Speaker 1: video that got forty five thousand views, and nine News 216 00:10:44,240 --> 00:10:47,080 Speaker 1: in Adelaide gets forty five thousand views, and that's prime 217 00:10:47,120 --> 00:10:49,680 Speaker 1: time viewing, and as you said, people would be paying 218 00:10:49,760 --> 00:10:52,559 Speaker 1: three hundred thousand dollars for an ad. We've obviously touched 219 00:10:52,559 --> 00:10:55,240 Speaker 1: on that there are great financial benefits for this trip, 220 00:10:55,280 --> 00:10:57,080 Speaker 1: but so can you explain a little bit more the 221 00:10:57,120 --> 00:11:00,880 Speaker 1: purpose of the influencer trip you touch And of course 222 00:11:00,920 --> 00:11:04,440 Speaker 1: these trips are about creating brand awareness because obviously they've 223 00:11:04,440 --> 00:11:07,800 Speaker 1: got their product placement everywhere, but it's also more about 224 00:11:07,840 --> 00:11:10,960 Speaker 1: promoting an ideal. So for example, you watch certain vlogs 225 00:11:10,960 --> 00:11:13,040 Speaker 1: on these trips and you think, if I had that eyeshutter, 226 00:11:13,080 --> 00:11:15,360 Speaker 1: if I had that blush, I could live this luxurious 227 00:11:15,400 --> 00:11:18,400 Speaker 1: lifestyle that this influencer is living. And I suppose it's 228 00:11:18,440 --> 00:11:21,600 Speaker 1: all about promoting that fomo because I know when I 229 00:11:21,720 --> 00:11:23,560 Speaker 1: watch it, I'm like, oh my gosh, I wish I 230 00:11:23,600 --> 00:11:26,120 Speaker 1: could go on one of those trips. And it's all about, 231 00:11:26,120 --> 00:11:28,920 Speaker 1: you know, the daycre the fashion, the activities. It's just 232 00:11:28,920 --> 00:11:32,040 Speaker 1: this amazing product that you then align with the brand 233 00:11:32,160 --> 00:11:34,480 Speaker 1: that's being promoted. But it's like back in the day 234 00:11:34,520 --> 00:11:37,240 Speaker 1: when they used to use celebrities to promote products because 235 00:11:37,240 --> 00:11:40,160 Speaker 1: they were seeing as seen as being enviable products. It's 236 00:11:40,320 --> 00:11:43,280 Speaker 1: exactly the same thing, but now influence but it's vehicle 237 00:11:43,320 --> 00:11:45,319 Speaker 1: for that. But it's not exactly the same because now 238 00:11:45,320 --> 00:11:48,480 Speaker 1: they're using people who they deem to be relatable to people. 239 00:11:48,559 --> 00:11:51,080 Speaker 1: But now what's happening is that these people aren't so 240 00:11:51,200 --> 00:11:54,559 Speaker 1: relatable because they're so wealthy themselves. Well, it's very true 241 00:11:54,559 --> 00:11:57,800 Speaker 1: because brands are very selective about who goes on these trips, 242 00:11:57,800 --> 00:12:00,400 Speaker 1: and as you said, Amy, it's no longer celebrities, actually 243 00:12:00,520 --> 00:12:04,600 Speaker 1: influencers that are being selected to promote these massive brands, 244 00:12:04,880 --> 00:12:07,880 Speaker 1: and brands are really looking for influencers that embody their 245 00:12:07,960 --> 00:12:12,800 Speaker 1: values and ideals, which I find quite ironic considering White 246 00:12:12,800 --> 00:12:17,080 Speaker 1: Fox chose five white skinny Australian girls to promote their 247 00:12:17,120 --> 00:12:19,280 Speaker 1: recent clothing was not a surprise when you go on 248 00:12:19,320 --> 00:12:22,320 Speaker 1: their website. All they do is cater for white size 249 00:12:22,360 --> 00:12:24,679 Speaker 1: six to eight girls. Well, I think the whole point 250 00:12:24,720 --> 00:12:27,760 Speaker 1: of these trips is to only promote the upper echelon 251 00:12:27,920 --> 00:12:30,760 Speaker 1: of influencers, and it's usually the most beautiful girls in 252 00:12:30,800 --> 00:12:34,040 Speaker 1: the most beautiful locations, doing the most glamorous things. So 253 00:12:34,200 --> 00:12:37,080 Speaker 1: I think this actually says a lot about what White 254 00:12:37,080 --> 00:12:40,480 Speaker 1: Fox actually believe in and their morals that they only 255 00:12:40,520 --> 00:12:43,760 Speaker 1: think that white skinny girls are that top echelon, and 256 00:12:43,800 --> 00:12:46,120 Speaker 1: we all know that's not true. And I think it's 257 00:12:46,360 --> 00:12:49,600 Speaker 1: very tone deaf in this current climate to be pushing 258 00:12:49,600 --> 00:12:51,360 Speaker 1: that agenda. Do you know what the funny thing is. 259 00:12:51,400 --> 00:12:53,520 Speaker 1: I feel like a lot of the feedback online is 260 00:12:53,520 --> 00:12:55,760 Speaker 1: that some of the products from White Fox aren't the 261 00:12:55,800 --> 00:12:58,720 Speaker 1: best quality. And I you know the type of girls 262 00:12:58,760 --> 00:13:01,040 Speaker 1: they're sending these rich white girl I don't even think 263 00:13:01,040 --> 00:13:03,240 Speaker 1: any of them would really buy the products. But I 264 00:13:03,240 --> 00:13:06,679 Speaker 1: can see this, none of them really buy the It's 265 00:13:06,720 --> 00:13:10,040 Speaker 1: not really about that, it's about it's creating over that 266 00:13:10,160 --> 00:13:12,440 Speaker 1: this is the type. Yeah, and especially because it's quite 267 00:13:12,440 --> 00:13:15,360 Speaker 1: interesting that Revolve, which is the more high fashion brand, 268 00:13:15,400 --> 00:13:17,480 Speaker 1: were the first sort of brand to start doing these 269 00:13:17,520 --> 00:13:20,160 Speaker 1: sorts of trips, but a lot of the fast fashion 270 00:13:20,200 --> 00:13:22,360 Speaker 1: brands have kind of jumped on board that we've had 271 00:13:22,400 --> 00:13:25,920 Speaker 1: trips with Boho. Now. White Fox Boutique have a reputation 272 00:13:26,000 --> 00:13:29,319 Speaker 1: of being quite controversial this year. They're recused of cultural 273 00:13:29,360 --> 00:13:32,800 Speaker 1: appropriation and that came about because of Sarah's Days White 274 00:13:32,840 --> 00:13:35,880 Speaker 1: Fox Boutique Active where campaign where she wore braids in 275 00:13:35,880 --> 00:13:38,199 Speaker 1: her hair. I find it was really unfair because Sarah's 276 00:13:38,240 --> 00:13:40,520 Speaker 1: Day copped the brunt of that when White Fox Boutique 277 00:13:40,520 --> 00:13:43,760 Speaker 1: with the actual brand involved in that campaign. At no 278 00:13:43,840 --> 00:13:46,079 Speaker 1: point did they ever say, oh, hey, I think this 279 00:13:46,600 --> 00:13:50,120 Speaker 1: might be perceived as cultural appropriation. Well, what's really interesting 280 00:13:50,200 --> 00:13:52,800 Speaker 1: is influencers have always been at the heart of White 281 00:13:52,840 --> 00:13:56,480 Speaker 1: Fox boutiques marketing campaigns, so I actually didn't realize this 282 00:13:56,559 --> 00:13:59,840 Speaker 1: until today. They started selling clothes on eBay and one 283 00:13:59,840 --> 00:14:02,760 Speaker 1: of dresses wasn't selling at all until they noticed that 284 00:14:02,840 --> 00:14:05,560 Speaker 1: Kim Kardashian had the same dress. So they put up 285 00:14:05,559 --> 00:14:07,960 Speaker 1: a photo of Kim and suddenly the dress sold out. 286 00:14:08,000 --> 00:14:10,200 Speaker 1: So what she had bought one of the dresses on eBay, 287 00:14:10,280 --> 00:14:11,920 Speaker 1: Now it was like a random dress that they were 288 00:14:11,920 --> 00:14:14,240 Speaker 1: selling from a different brand. And so from there they 289 00:14:14,320 --> 00:14:17,800 Speaker 1: realized that if they were to send clothes to different influences, 290 00:14:17,880 --> 00:14:20,120 Speaker 1: those clothes would sell out, And if you look at it, 291 00:14:20,160 --> 00:14:23,040 Speaker 1: that's just what they've continued to do. I actually find 292 00:14:23,080 --> 00:14:27,560 Speaker 1: it interesting that they are so savvy with their influencer marketing, 293 00:14:27,600 --> 00:14:30,080 Speaker 1: but then they have decided to do such a tone 294 00:14:30,120 --> 00:14:33,800 Speaker 1: deaf influencer trip during the pandemic. I agree. I actually 295 00:14:33,840 --> 00:14:35,560 Speaker 1: think it could have been a great pr move by 296 00:14:35,560 --> 00:14:38,520 Speaker 1: White Fox Boutique if they'd use the money to send 297 00:14:38,560 --> 00:14:41,040 Speaker 1: some families who might have been struggling as a result 298 00:14:41,080 --> 00:14:43,760 Speaker 1: of COVID away on an all expenses paid trip, given 299 00:14:43,800 --> 00:14:46,640 Speaker 1: them some White Fox Boutique clothes. I tend to disagree 300 00:14:46,680 --> 00:14:49,200 Speaker 1: with you, though, because is that that personally wouldn't make 301 00:14:49,280 --> 00:14:51,120 Speaker 1: me want to buy clothes. I think that they just 302 00:14:51,160 --> 00:14:54,440 Speaker 1: had the opportunity to have a more diverse range of 303 00:14:54,440 --> 00:14:57,560 Speaker 1: influencers that people actually like they could have. But we're 304 00:14:57,600 --> 00:15:00,280 Speaker 1: all sitting around talking about how terrible was and I 305 00:15:00,320 --> 00:15:02,720 Speaker 1: wouldn't buy White Fox Betique clothes from seeing it. But 306 00:15:02,760 --> 00:15:05,760 Speaker 1: if they actually did something a good will gesture, that 307 00:15:05,800 --> 00:15:08,640 Speaker 1: would be a better move. Why aren't more clothing lines 308 00:15:08,680 --> 00:15:11,280 Speaker 1: thinking what can I do? Pr wise it's going to help, 309 00:15:11,400 --> 00:15:14,480 Speaker 1: rather than just rolling out the same carbon copy influences 310 00:15:14,480 --> 00:15:17,520 Speaker 1: on these pretentious trips away. And I think that's the thing. 311 00:15:17,600 --> 00:15:20,160 Speaker 1: I think we are very savvy now when it comes 312 00:15:20,160 --> 00:15:22,920 Speaker 1: to influencers, and we've caught onto this ploy. We know 313 00:15:23,000 --> 00:15:26,440 Speaker 1: that these people are being sent overseas on a lavish holiday, 314 00:15:26,480 --> 00:15:29,720 Speaker 1: so we buy the products they are promoting, and at 315 00:15:29,760 --> 00:15:33,040 Speaker 1: the end of the day, perhaps it wouldn't have sold 316 00:15:33,080 --> 00:15:35,480 Speaker 1: many clothing them doing a good will gesture, But it 317 00:15:35,480 --> 00:15:37,920 Speaker 1: would be a very good branding exercise for them to 318 00:15:37,920 --> 00:15:40,440 Speaker 1: do something good. I'm just more shocked, to be honest, 319 00:15:40,480 --> 00:15:43,640 Speaker 1: around the diversity or lack of it in White Fox's 320 00:15:43,800 --> 00:15:47,720 Speaker 1: influencer trip, the fact that they had the opportunity after 321 00:15:47,760 --> 00:15:50,600 Speaker 1: the Black Lives Matter movement to actually come out and 322 00:15:50,640 --> 00:15:55,479 Speaker 1: show that they were taking diversity seriously. They just completely 323 00:15:55,520 --> 00:15:58,200 Speaker 1: failed on all accounts. I had a look at their 324 00:15:58,200 --> 00:16:01,920 Speaker 1: website and they do cajure from extra small up until 325 00:16:02,000 --> 00:16:04,920 Speaker 1: extra large. But the joke of it is everybody who's 326 00:16:04,960 --> 00:16:08,120 Speaker 1: photographed is an extra small So how is anyone actually 327 00:16:08,120 --> 00:16:09,840 Speaker 1: meant to tell what the clothes are going to look 328 00:16:09,880 --> 00:16:12,280 Speaker 1: like on them if there's no one who actually represents 329 00:16:12,320 --> 00:16:14,400 Speaker 1: the person who's buying the clothes. Well, you bring up 330 00:16:14,400 --> 00:16:17,560 Speaker 1: the issue of representation, and it's so valid because there's 331 00:16:17,560 --> 00:16:20,360 Speaker 1: one American influencer who wrote an article about this and 332 00:16:20,400 --> 00:16:22,760 Speaker 1: she said that the majority of women she works within 333 00:16:22,880 --> 00:16:26,200 Speaker 1: marketing are white young women, and who to white young 334 00:16:26,240 --> 00:16:28,600 Speaker 1: women follow other people that are the same as them, 335 00:16:28,840 --> 00:16:31,760 Speaker 1: So we are not seeing a larger demographic that are 336 00:16:31,760 --> 00:16:34,640 Speaker 1: being represented because they are being selected by these women. 337 00:16:35,240 --> 00:16:37,240 Speaker 1: Those are some really valid points, and I think what's 338 00:16:37,240 --> 00:16:39,400 Speaker 1: most disappointing is that there are a lot of women 339 00:16:39,440 --> 00:16:41,960 Speaker 1: of color who are influencers that have actually come out 340 00:16:42,000 --> 00:16:45,040 Speaker 1: and said that they've been treated differently to white influencers 341 00:16:45,080 --> 00:16:48,280 Speaker 1: on these influencer trips, to the point where they've been 342 00:16:48,320 --> 00:16:50,720 Speaker 1: excluded from photos. They've kind of just been used as 343 00:16:50,760 --> 00:16:53,560 Speaker 1: tokens in the photo of all the white girls. And 344 00:16:53,720 --> 00:16:56,800 Speaker 1: they've also not had the same itinerary as everyone else, 345 00:16:56,880 --> 00:16:59,400 Speaker 1: so they're just kind of left out and pulled onto 346 00:16:59,400 --> 00:17:01,720 Speaker 1: the set when they need a bit of diversity, and 347 00:17:01,760 --> 00:17:04,720 Speaker 1: that is so wrong on so many levels. Well, actually 348 00:17:04,760 --> 00:17:07,800 Speaker 1: that's actually called model minority, and that's, as you say, 349 00:17:07,840 --> 00:17:10,320 Speaker 1: when brands feel like they have to tick the boxes, 350 00:17:10,560 --> 00:17:13,359 Speaker 1: so they include some people. But then again, those people 351 00:17:13,400 --> 00:17:16,360 Speaker 1: fit certain criterias, like they have to be a certain weight, 352 00:17:16,400 --> 00:17:18,119 Speaker 1: they have to be a certain look, they have to 353 00:17:18,119 --> 00:17:20,520 Speaker 1: have lighter skin. But how do we stop that from happening? 354 00:17:20,520 --> 00:17:22,720 Speaker 1: Because I don't know what's worse using someone as a 355 00:17:22,760 --> 00:17:27,240 Speaker 1: token or actually having a complete lack of diversity. Well, 356 00:17:27,280 --> 00:17:29,600 Speaker 1: I think with the whole tokenism thing, it's like you 357 00:17:29,680 --> 00:17:31,960 Speaker 1: can't just bring someone on the trip and treat them 358 00:17:31,960 --> 00:17:34,280 Speaker 1: like a second class citizen. Well, the only way I 359 00:17:34,280 --> 00:17:36,159 Speaker 1: can think of it stopping is if we actually just 360 00:17:36,800 --> 00:17:40,160 Speaker 1: follow a diverse range of people rather than just following 361 00:17:40,200 --> 00:17:42,880 Speaker 1: the cookie cut of people. Because if we're just following 362 00:17:43,000 --> 00:17:46,040 Speaker 1: white influencers who are all blonde or brunette and look 363 00:17:46,040 --> 00:17:48,320 Speaker 1: the same, then they're the only people that are going 364 00:17:48,359 --> 00:17:50,200 Speaker 1: to be sent on these bloody tricks. Well that's the 365 00:17:50,320 --> 00:17:52,600 Speaker 1: joke of the choice that White Fox Boutique have made. 366 00:17:52,600 --> 00:17:54,880 Speaker 1: They could have got someone like Flex Maami, who has 367 00:17:55,440 --> 00:17:57,720 Speaker 1: a larger following than these people that we don't even 368 00:17:57,720 --> 00:17:59,639 Speaker 1: know who they are, yet they didn't get her on 369 00:17:59,640 --> 00:18:01,720 Speaker 1: the trip. Maybe Flex didn't want to go because it 370 00:18:01,720 --> 00:18:04,680 Speaker 1: was so tone deaf. Well, exactly right. It is quite 371 00:18:04,680 --> 00:18:06,560 Speaker 1: interesting that you say that, because I would love to 372 00:18:06,560 --> 00:18:08,960 Speaker 1: know who they actually reached out to and whether these 373 00:18:08,960 --> 00:18:11,760 Speaker 1: are the only small minded people that don't realize how 374 00:18:11,800 --> 00:18:14,040 Speaker 1: tone deaf it is going on in a vacation like this. 375 00:18:14,200 --> 00:18:17,240 Speaker 1: Most of those influencers actually from Max Connectors, which is 376 00:18:17,280 --> 00:18:19,679 Speaker 1: an influence agency, and if you have a look at 377 00:18:19,680 --> 00:18:23,760 Speaker 1: their website, is astonishing how much all of the influencers 378 00:18:23,800 --> 00:18:27,000 Speaker 1: look the same. There is no diversity. So I'm wondering 379 00:18:27,040 --> 00:18:29,920 Speaker 1: if White Fox is in sort of cahoots with Max 380 00:18:29,920 --> 00:18:32,639 Speaker 1: Connectors and they're the company that are supplying all the 381 00:18:32,680 --> 00:18:35,280 Speaker 1: influencers on these trips. Is it just me or is 382 00:18:35,280 --> 00:18:37,920 Speaker 1: it ironic that the brand is called white Fox. Now, 383 00:18:37,960 --> 00:18:41,240 Speaker 1: fox is usually a term given to an attractive woman 384 00:18:41,320 --> 00:18:43,360 Speaker 1: and the fact it's got white in front of it. Now, 385 00:18:44,080 --> 00:18:45,959 Speaker 1: I'm not saying that that is the reason that they 386 00:18:46,080 --> 00:18:48,199 Speaker 1: chose the name, but it's pretty bloody ironic when you 387 00:18:48,240 --> 00:18:50,520 Speaker 1: think about their choice of influences. Now, to finish on 388 00:18:50,560 --> 00:18:53,280 Speaker 1: a slightly more positive note, there is one brand who 389 00:18:53,359 --> 00:18:55,679 Speaker 1: has done it right this week. Now Door has launched 390 00:18:55,720 --> 00:18:58,440 Speaker 1: a new foundation. And of course there have been many 391 00:18:58,480 --> 00:19:01,000 Speaker 1: foundations or makeup brands. I've come under fire in the 392 00:19:01,040 --> 00:19:04,720 Speaker 1: past for not including enough ranges of colors. Now Dull 393 00:19:04,800 --> 00:19:08,040 Speaker 1: has launched sixty seven different colour shades and they've used 394 00:19:08,040 --> 00:19:11,720 Speaker 1: sixty seven different influences of that shade to represent their brand. 395 00:19:11,760 --> 00:19:13,679 Speaker 1: And I think it's an incredible move by a makeup 396 00:19:13,720 --> 00:19:15,639 Speaker 1: brand and hopefully we see more of it happening in 397 00:19:15,640 --> 00:19:18,359 Speaker 1: the future. He sold us a hair with a cake around. 398 00:19:19,040 --> 00:19:22,640 Speaker 1: Influencer Mitchell Orville has announced he's releasing a fitness ebook. 399 00:19:22,880 --> 00:19:26,200 Speaker 1: It comes the same week that makeup influencers Sammy Robinson 400 00:19:26,240 --> 00:19:30,040 Speaker 1: revealed she's set to launch a thirty day fitness challenge. Now, 401 00:19:30,400 --> 00:19:33,040 Speaker 1: Kate AND's sovie, is this just a coincidence or is 402 00:19:33,080 --> 00:19:36,640 Speaker 1: it a shameless cash grab? Oh, It's definitely a cash grab. 403 00:19:36,680 --> 00:19:38,880 Speaker 1: And I don't know what was worse the cash grab 404 00:19:38,960 --> 00:19:41,520 Speaker 1: or the fact that Mitchell uploaded all these photos of 405 00:19:41,560 --> 00:19:44,120 Speaker 1: his transformation and all you could see was the fact 406 00:19:44,160 --> 00:19:46,119 Speaker 1: that there was a sock stuffed in his job. Oh 407 00:19:46,200 --> 00:19:48,639 Speaker 1: my god, that was so funny you forwarded onto me. 408 00:19:48,720 --> 00:19:51,159 Speaker 1: I actually just burst out laughing. Look and there were 409 00:19:51,200 --> 00:19:53,199 Speaker 1: so many comments saying, oh, does this like make your 410 00:19:53,200 --> 00:19:56,360 Speaker 1: old fellow girls? He actually looks amazing in the photos, 411 00:19:56,359 --> 00:19:58,480 Speaker 1: like good on him for losing so much weight, but 412 00:19:58,920 --> 00:20:01,800 Speaker 1: it was so all awkward. Going back to whether it 413 00:20:01,920 --> 00:20:04,160 Speaker 1: is a cash grab, I definitely have to agree with Kate. 414 00:20:04,200 --> 00:20:06,159 Speaker 1: I mean, you look at the industries that are surging 415 00:20:06,200 --> 00:20:08,920 Speaker 1: at the moment since the pandemic, and the fitness industry 416 00:20:09,280 --> 00:20:11,520 Speaker 1: is definitely one of those. And you also look at 417 00:20:11,560 --> 00:20:14,160 Speaker 1: the fact that many brands that would usually support these 418 00:20:14,200 --> 00:20:18,000 Speaker 1: influencers losing money for the influencers. So it's safe to 419 00:20:18,000 --> 00:20:19,960 Speaker 1: say that probably going to see a lot more influencers 420 00:20:19,960 --> 00:20:22,040 Speaker 1: bringing out their own brands and trying to make money 421 00:20:22,040 --> 00:20:24,399 Speaker 1: that way. Well look to be fair, I actually have 422 00:20:24,600 --> 00:20:27,719 Speaker 1: enjoyed watching Mitchell's journey because he has really turned his 423 00:20:27,760 --> 00:20:29,520 Speaker 1: life around, and I know there have been a lot 424 00:20:29,520 --> 00:20:31,480 Speaker 1: of people who have been asking him what he has 425 00:20:31,560 --> 00:20:34,439 Speaker 1: been doing because he has lost so much weight and 426 00:20:34,480 --> 00:20:37,399 Speaker 1: he's toned up. So initially, when I heard that he 427 00:20:37,480 --> 00:20:41,479 Speaker 1: was releasing this mindset book and a training guide, I thought, oh, Okay, 428 00:20:41,480 --> 00:20:43,439 Speaker 1: that sounds pretty cool, like good on him if he's 429 00:20:43,440 --> 00:20:46,719 Speaker 1: sharing the secrets. But my mind was changed slightly when 430 00:20:46,760 --> 00:20:49,159 Speaker 1: I came across the website in which his ebook is 431 00:20:49,200 --> 00:20:52,760 Speaker 1: being sold on, and the website's called Sharma Fitness, And 432 00:20:52,800 --> 00:20:55,080 Speaker 1: at first I thought that's a really weird name. Why 433 00:20:55,080 --> 00:20:57,320 Speaker 1: would Mitchell call his business that? And then I read 434 00:20:57,359 --> 00:21:00,440 Speaker 1: a little bit further and it's actually the last name 435 00:21:00,560 --> 00:21:03,679 Speaker 1: of his personal trainer, who's Will Shamer, and he is 436 00:21:03,720 --> 00:21:06,639 Speaker 1: a former model and also a personal trainer who lives 437 00:21:06,640 --> 00:21:08,920 Speaker 1: on the Gold Coast. And this is where it gets 438 00:21:08,920 --> 00:21:10,680 Speaker 1: a little bit interesting. If you read a bit further 439 00:21:11,080 --> 00:21:13,840 Speaker 1: on the website, there's a collab page, so you click 440 00:21:13,840 --> 00:21:16,800 Speaker 1: on it, and it's basically a call out for influencers 441 00:21:16,840 --> 00:21:19,720 Speaker 1: to get in touch with this particular personal trainer, and 442 00:21:19,760 --> 00:21:22,760 Speaker 1: it says, turn your influence into income. Do you have 443 00:21:22,840 --> 00:21:25,679 Speaker 1: a strong social media following a health and fitness routine 444 00:21:25,720 --> 00:21:28,040 Speaker 1: you think the world could benefit from. Are you ready 445 00:21:28,040 --> 00:21:30,720 Speaker 1: to turn your influence into an income? We want to 446 00:21:30,720 --> 00:21:33,159 Speaker 1: hear from you. It then goes on to say that 447 00:21:33,320 --> 00:21:35,920 Speaker 1: he will handle all of the behind the scenes detail. 448 00:21:35,960 --> 00:21:37,600 Speaker 1: He's going to write the book, they take all the 449 00:21:37,640 --> 00:21:41,240 Speaker 1: photographs and the videos for marketing, and they're also selling 450 00:21:41,280 --> 00:21:44,479 Speaker 1: another influencer's ebook on the same page. Her name's Ashton 451 00:21:44,520 --> 00:21:47,600 Speaker 1: Wood and she's got over three hundred thousand followers, and 452 00:21:47,720 --> 00:21:51,560 Speaker 1: both her and Mitchell's ebooks are priced at the same price. 453 00:21:51,720 --> 00:21:55,440 Speaker 1: So it's basically so it's basically an insert influencer here 454 00:21:55,520 --> 00:21:58,280 Speaker 1: type of fitness program. They just have the program already, 455 00:21:58,320 --> 00:22:01,120 Speaker 1: Make the influencer do it. They lose, and then they go, oh, 456 00:22:01,160 --> 00:22:04,119 Speaker 1: hang on, I've created this whole plan for you guys 457 00:22:04,160 --> 00:22:06,439 Speaker 1: to share. It does actually say that if you're an 458 00:22:06,440 --> 00:22:09,560 Speaker 1: influencer and you're not already in shape, that he will 459 00:22:09,640 --> 00:22:12,120 Speaker 1: train you to get to that level where I suppose 460 00:22:12,160 --> 00:22:14,840 Speaker 1: people want to buy your ebook. But the thing is 461 00:22:14,920 --> 00:22:17,520 Speaker 1: with Mitchell. It does also say that you can have 462 00:22:17,560 --> 00:22:20,600 Speaker 1: as much creative control as you like. But Mitchell did 463 00:22:20,640 --> 00:22:22,639 Speaker 1: come out on his YouTube channel and he said that 464 00:22:22,720 --> 00:22:25,639 Speaker 1: he had a lot to do with writing the Mindset Manual, 465 00:22:25,680 --> 00:22:27,600 Speaker 1: so I actually think he did. Doesn't that seem like 466 00:22:27,640 --> 00:22:30,600 Speaker 1: such an odd marketing strategy or business to push the 467 00:22:30,680 --> 00:22:34,040 Speaker 1: fact that it's such an oversaturated market because they can 468 00:22:34,119 --> 00:22:36,880 Speaker 1: just insert influencers here and there. I just think it's 469 00:22:36,880 --> 00:22:39,040 Speaker 1: so stupid to point people to the website. I mean, 470 00:22:39,080 --> 00:22:42,440 Speaker 1: why didn't they make a separate website for Mitchell's ebook. 471 00:22:42,560 --> 00:22:44,560 Speaker 1: It's not hard to make a landing page with your 472 00:22:44,560 --> 00:22:47,720 Speaker 1: own branding own that's completely separate from them the scheme. 473 00:22:47,760 --> 00:22:50,760 Speaker 1: But that just shows how entangled in the ebook this 474 00:22:50,840 --> 00:22:53,560 Speaker 1: brand is because he probably has had no, not much 475 00:22:53,600 --> 00:22:55,400 Speaker 1: to do with the marketing side of it. Yeah, it's 476 00:22:55,440 --> 00:22:58,840 Speaker 1: literally sending people though to this website to say, hey, look, 477 00:22:58,920 --> 00:23:02,040 Speaker 1: I've just created an e to sell something, and this 478 00:23:02,160 --> 00:23:04,240 Speaker 1: guy's done it all for me. I think what I 479 00:23:04,359 --> 00:23:07,640 Speaker 1: found even more frustrating is the fact that Sammy Robinson 480 00:23:07,680 --> 00:23:10,560 Speaker 1: is doing the same thing, because at least with Mitchell, 481 00:23:10,640 --> 00:23:12,520 Speaker 1: it really has been a journey that we have been 482 00:23:12,560 --> 00:23:16,200 Speaker 1: on with him that Sammy Robinson's like known for eating 483 00:23:16,320 --> 00:23:20,160 Speaker 1: red frogs and marvelous chocolate. She continuously posts her having 484 00:23:20,200 --> 00:23:23,280 Speaker 1: binges of chocolate and lollies on her Instagram stories. And 485 00:23:23,359 --> 00:23:25,760 Speaker 1: I'm all for it because I love those things too, 486 00:23:26,040 --> 00:23:28,320 Speaker 1: But then it seems very hypocritical to be like, oh, 487 00:23:28,359 --> 00:23:30,439 Speaker 1: I'm all about wellness and health now that it suits 488 00:23:30,480 --> 00:23:32,880 Speaker 1: me and I've got an agenda to push. Yeah. So basically, 489 00:23:32,880 --> 00:23:35,760 Speaker 1: for those who don't know, Sammy announced on Sunday night 490 00:23:35,800 --> 00:23:38,840 Speaker 1: that she was releasing a new guy called Sammy Active, 491 00:23:39,280 --> 00:23:42,560 Speaker 1: and basically her YouTube video was to see if people 492 00:23:42,560 --> 00:23:45,280 Speaker 1: were interested. So they haven't actually filmed any of the 493 00:23:45,359 --> 00:23:47,439 Speaker 1: videos or done any of the work. They're seeing if 494 00:23:47,440 --> 00:23:49,520 Speaker 1: people will buy that. That's what really confused me, because 495 00:23:49,520 --> 00:23:51,920 Speaker 1: when you're presenting a brand to the market, you want 496 00:23:51,920 --> 00:23:53,720 Speaker 1: to be assured in that brand. You want to be 497 00:23:53,800 --> 00:23:56,120 Speaker 1: confident that's something that people want to buy. But when 498 00:23:56,119 --> 00:23:58,719 Speaker 1: you say not really sure if you guys want it, 499 00:23:58,720 --> 00:24:01,080 Speaker 1: it seems like that more of a cash the fact that, oh, well, 500 00:24:01,119 --> 00:24:02,920 Speaker 1: if enough people want to do it, then we'll put 501 00:24:02,960 --> 00:24:05,800 Speaker 1: it out. I found it quite funny because yet again 502 00:24:05,840 --> 00:24:08,240 Speaker 1: it was another poorly shot vlog from Sammy where she 503 00:24:08,320 --> 00:24:11,159 Speaker 1: didn't charge her camera and she forgot to vlog and 504 00:24:11,200 --> 00:24:13,199 Speaker 1: she was filming her day in the life of what 505 00:24:13,280 --> 00:24:16,679 Speaker 1: she eats. And it was quite ironic because she was like, Oh, 506 00:24:16,680 --> 00:24:20,000 Speaker 1: I'm doing a healthy Mexican bowl, but then she loaded 507 00:24:20,040 --> 00:24:22,720 Speaker 1: it with like sour cream and cheese and corn chips, 508 00:24:22,720 --> 00:24:25,239 Speaker 1: and it just it just screamed that she has no 509 00:24:25,320 --> 00:24:27,760 Speaker 1: idea about nutrition. She does say she's going to have 510 00:24:27,760 --> 00:24:30,159 Speaker 1: a nutritionist as a part of the program, but it 511 00:24:30,320 --> 00:24:33,159 Speaker 1: just it was so murky. Well, the thing that I 512 00:24:33,240 --> 00:24:35,919 Speaker 1: found most strange is that Sammy has been quite vocal 513 00:24:36,200 --> 00:24:39,080 Speaker 1: in promoting Steph Claire Smith and Laura Henshell's Keep It 514 00:24:39,080 --> 00:24:42,719 Speaker 1: Cleaner program, and she's attributed some of her fitness towards that. 515 00:24:43,119 --> 00:24:46,160 Speaker 1: So now that she's kind of releasing a very similar format, 516 00:24:46,280 --> 00:24:48,360 Speaker 1: which I assume they're going to film her working out 517 00:24:48,400 --> 00:24:50,680 Speaker 1: while her trainer tells her what to do, I do 518 00:24:50,760 --> 00:24:53,200 Speaker 1: wonder how those two girls feel about it. Well, that's 519 00:24:53,320 --> 00:24:55,480 Speaker 1: exactly what she's doing. So she said they're going to 520 00:24:55,520 --> 00:24:58,399 Speaker 1: film her workouts and put them up on Vimeo. But 521 00:24:58,440 --> 00:25:00,240 Speaker 1: I've got to say, if I was Steph CLIs myth, 522 00:25:00,240 --> 00:25:03,160 Speaker 1: I'd be pretty pissed off because the pair are actually friends. 523 00:25:03,640 --> 00:25:05,760 Speaker 1: They met on a brand trip with Mac and went 524 00:25:05,800 --> 00:25:08,760 Speaker 1: around Japan together, and they're often tagging each other in 525 00:25:08,840 --> 00:25:12,159 Speaker 1: different promotions. So Sammy will promote Kick and then Steph 526 00:25:12,160 --> 00:25:15,080 Speaker 1: has been promoting one Mile on her Instagram stories, so 527 00:25:15,240 --> 00:25:17,600 Speaker 1: I do wonder how she feels. But do any of 528 00:25:17,640 --> 00:25:20,240 Speaker 1: these influencers really have a unique idea. I mean, you 529 00:25:20,280 --> 00:25:22,439 Speaker 1: look at her brand one Mile, and it is a 530 00:25:22,480 --> 00:25:25,080 Speaker 1: complete copy of Country right. Oh my gosh, let's be fair, 531 00:25:25,119 --> 00:25:29,600 Speaker 1: this whole Sammy Active and one Mile. All of the 532 00:25:29,640 --> 00:25:32,040 Speaker 1: clothes from one Mile only look good on Sammy, and 533 00:25:32,119 --> 00:25:35,320 Speaker 1: Sammy's some genetic freak who just looks bloody amazing, and 534 00:25:35,359 --> 00:25:37,520 Speaker 1: no one's gonna look like Sammy from doing her workout. 535 00:25:37,560 --> 00:25:39,560 Speaker 1: I hate to break it to you, but she is 536 00:25:39,680 --> 00:25:42,399 Speaker 1: just genetically blessed when she got it. And she eats 537 00:25:42,960 --> 00:25:45,399 Speaker 1: badly yeah, and still has abs. I mean, I know 538 00:25:45,480 --> 00:25:49,240 Speaker 1: she does some training with a personal trainer, but let's 539 00:25:49,240 --> 00:25:52,239 Speaker 1: be honest, she doesn't ever seem like she's committing to it, 540 00:25:52,320 --> 00:25:54,280 Speaker 1: and she's always eating crap. Can you imagine if that 541 00:25:54,400 --> 00:25:55,800 Speaker 1: was in the guide that you had like a block 542 00:25:55,840 --> 00:25:58,199 Speaker 1: of marvelous chocolate I'd follow it. I don't know, no 543 00:25:58,240 --> 00:26:00,399 Speaker 1: one would look like Sammy after. The thing that I 544 00:26:00,400 --> 00:26:03,000 Speaker 1: find so perplexing about these influencers, though, is that they 545 00:26:03,000 --> 00:26:05,960 Speaker 1: don't stick in their lane. As you introduce Sammy, she 546 00:26:06,080 --> 00:26:09,560 Speaker 1: is a makeup YouTuber. Why hasn't she released a makeup brand? 547 00:26:09,920 --> 00:26:12,200 Speaker 1: Exactly right. It was like when she announced one Mile, 548 00:26:12,240 --> 00:26:13,520 Speaker 1: and it was kind of like, oh, I kind of 549 00:26:13,600 --> 00:26:17,080 Speaker 1: like this. I feel with Sammy, She's never had one direction. Yes, 550 00:26:17,359 --> 00:26:20,600 Speaker 1: she did do makeup, but her popularity is all based 551 00:26:20,640 --> 00:26:23,000 Speaker 1: on the fact that she looks like Gigi did. I 552 00:26:23,000 --> 00:26:25,120 Speaker 1: wonder if one Mile isn't doing that well and that's 553 00:26:25,119 --> 00:26:27,720 Speaker 1: why they're bringing out this fitness challenge because it does 554 00:26:27,760 --> 00:26:30,480 Speaker 1: seem like a blaytont cash grab, as you said, or conversely, 555 00:26:30,760 --> 00:26:32,600 Speaker 1: the brand is doing so well that they want to 556 00:26:32,840 --> 00:26:36,000 Speaker 1: release something else. No't why would you release something else 557 00:26:36,040 --> 00:26:37,760 Speaker 1: that you're like, if you're passion if she you're passionate 558 00:26:37,760 --> 00:26:41,680 Speaker 1: about one Mile, why would you release this random fitness guide. 559 00:26:41,760 --> 00:26:44,240 Speaker 1: I do wonder if it's her idea or if her 560 00:26:44,320 --> 00:26:47,040 Speaker 1: personal trainer and nutritionists have come in her ear and said, hey, 561 00:26:47,080 --> 00:26:49,000 Speaker 1: this could be cool, and she's kind of like, oh yeah, 562 00:26:49,000 --> 00:26:50,800 Speaker 1: that's a good idea. Well, I'm going to be really 563 00:26:50,800 --> 00:26:53,320 Speaker 1: interested to see one if you guys sign up because 564 00:26:53,359 --> 00:26:55,880 Speaker 1: you have always loved Sammy Robinson and you love Kick, 565 00:26:55,920 --> 00:26:59,199 Speaker 1: and this is Kick plus Sammy Robinson basically combined. I 566 00:26:59,280 --> 00:27:01,400 Speaker 1: think it's going to be a very poor man's Kick. 567 00:27:01,440 --> 00:27:05,920 Speaker 1: If the videos are from vimeo, what vimeeos is like YouTube? Yes, 568 00:27:05,960 --> 00:27:08,600 Speaker 1: I know, but there's an old school but it's like 569 00:27:08,680 --> 00:27:10,800 Speaker 1: your email to link and you click on the link. 570 00:27:10,840 --> 00:27:13,119 Speaker 1: I'm sorry, My keep It Clean app has everything in it. 571 00:27:13,160 --> 00:27:15,240 Speaker 1: This is not sponsored by Keep It Cleaner because they 572 00:27:15,280 --> 00:27:17,719 Speaker 1: will not sponsor us despite us doing their workout program 573 00:27:17,720 --> 00:27:25,639 Speaker 1: for two years. I'm fine, totally fine. A line to 574 00:27:25,720 --> 00:27:29,880 Speaker 1: call it out loud and squeaky, because really I'm fine. Well, 575 00:27:29,960 --> 00:27:32,240 Speaker 1: let's get into the reality wrap now, Kate, you've got 576 00:27:32,240 --> 00:27:34,920 Speaker 1: some news about Shanna, who was one of the favorites 577 00:27:34,960 --> 00:27:38,520 Speaker 1: on Love Island UK. Yeah. So Shanna has announced on 578 00:27:38,560 --> 00:27:42,280 Speaker 1: her Instagram story that she has got liposuction on her calves. 579 00:27:42,600 --> 00:27:46,160 Speaker 1: Now it comes after she was medically diagnosed with lipdemia. 580 00:27:46,560 --> 00:27:48,919 Speaker 1: I'm sorry. I hope that is around pronunciation because I 581 00:27:48,960 --> 00:27:50,840 Speaker 1: have never heard of it before, and it seems like 582 00:27:51,000 --> 00:27:53,720 Speaker 1: she didn't even know what it was. She only found 583 00:27:53,720 --> 00:27:56,399 Speaker 1: out she had the condition when trolls started picking on 584 00:27:56,440 --> 00:27:59,879 Speaker 1: her legs because she was famous for losing quite a 585 00:27:59,880 --> 00:28:02,280 Speaker 1: lot of weight. But then people were saying that her 586 00:28:02,359 --> 00:28:05,080 Speaker 1: legs didn't match up with the rest of her body. Yeah. Well, 587 00:28:05,080 --> 00:28:08,480 Speaker 1: I followed Shawna on Instagram and so many trolls would 588 00:28:08,480 --> 00:28:10,440 Speaker 1: write in the comments saying, oh my god, your legs 589 00:28:10,480 --> 00:28:13,239 Speaker 1: are so big, and then obviously referencing the fact that 590 00:28:13,280 --> 00:28:15,880 Speaker 1: they thought she might have this condition. And what's crazy 591 00:28:15,920 --> 00:28:18,159 Speaker 1: is she didn't even know she had the condition. She 592 00:28:18,200 --> 00:28:21,280 Speaker 1: went and got checked and the doctor diagnosed her with 593 00:28:21,440 --> 00:28:25,440 Speaker 1: having this Yeah. So the condition is characterized by enlargement 594 00:28:25,480 --> 00:28:28,520 Speaker 1: of the legs due to deposits of fat beneath the skin. 595 00:28:29,000 --> 00:28:31,840 Speaker 1: So Shawna's gone and had liposuction. She took a photo 596 00:28:32,040 --> 00:28:34,920 Speaker 1: and put it on Instagram. She's been very transparent about 597 00:28:34,920 --> 00:28:37,439 Speaker 1: the whole process, which has actually been praised by people 598 00:28:37,440 --> 00:28:40,600 Speaker 1: that suffer from the same condition, because, as we've said, 599 00:28:40,600 --> 00:28:42,240 Speaker 1: a lot of people don't know about it. So if 600 00:28:42,240 --> 00:28:44,280 Speaker 1: you've got this condition, a lot of people are like, oh, 601 00:28:44,280 --> 00:28:46,120 Speaker 1: we'll go for a run, you know, just lose the 602 00:28:46,160 --> 00:28:48,000 Speaker 1: weight that way. So I think it's good in that 603 00:28:48,120 --> 00:28:52,280 Speaker 1: respect that she is bringing awareness about the condition. Well, 604 00:28:52,360 --> 00:28:55,120 Speaker 1: I'm always very skeptical when people do get plastic surgery, 605 00:28:55,160 --> 00:28:57,440 Speaker 1: but I think considering it has been something that's bothered 606 00:28:57,480 --> 00:28:59,240 Speaker 1: her for quite a long time, and it hasn't just 607 00:28:59,280 --> 00:29:01,920 Speaker 1: been because of the trolling comments she received, that she's 608 00:29:02,040 --> 00:29:03,920 Speaker 1: made the right decision there, and if it's something that 609 00:29:04,160 --> 00:29:07,080 Speaker 1: makes her life somewhat better and also shines a light 610 00:29:07,120 --> 00:29:09,720 Speaker 1: to this condition, it's a good thing. Now, moving on, 611 00:29:09,880 --> 00:29:13,960 Speaker 1: American Bachelor Coulton Underwood has been served a restraining order 612 00:29:14,000 --> 00:29:17,200 Speaker 1: from his former partner Cassie Now. It comes after the 613 00:29:17,240 --> 00:29:21,200 Speaker 1: pair officially split in May, and they were quite amicable 614 00:29:21,240 --> 00:29:23,040 Speaker 1: to begin with, saying that they were going to be friends, 615 00:29:23,120 --> 00:29:25,560 Speaker 1: but it seems to have turned very dark. Yeah, I 616 00:29:25,560 --> 00:29:27,840 Speaker 1: can't believe it. He's apparently sent her some very weird 617 00:29:27,880 --> 00:29:30,600 Speaker 1: text messages and also put a tracking device on her car. 618 00:29:30,680 --> 00:29:32,600 Speaker 1: It all seems so out of character because he was 619 00:29:32,640 --> 00:29:34,840 Speaker 1: painted as such a nice guy on the show. Well, 620 00:29:34,840 --> 00:29:37,160 Speaker 1: it's funny you say that, because some fans have dragged 621 00:29:37,200 --> 00:29:39,680 Speaker 1: up an old interview Coulton did while the pair were 622 00:29:39,720 --> 00:29:43,600 Speaker 1: still together, and of course Cassie has accused him of stalking, 623 00:29:43,680 --> 00:29:47,120 Speaker 1: so this quote is actually quite strange. They were talking 624 00:29:47,120 --> 00:29:49,880 Speaker 1: about the fact that he decided to jump over the 625 00:29:49,920 --> 00:29:52,560 Speaker 1: fence to chase her to get her to return to 626 00:29:52,600 --> 00:29:55,080 Speaker 1: the show, which sort of seems like a red flag 627 00:29:55,200 --> 00:29:57,720 Speaker 1: now because for those who don't know, she actually decided 628 00:29:57,760 --> 00:30:00,600 Speaker 1: to leave the show, and he got rid of the 629 00:30:00,680 --> 00:30:02,280 Speaker 1: other two girls that were still in the running and 630 00:30:02,320 --> 00:30:04,400 Speaker 1: went after her. It always seemed like he was a 631 00:30:04,400 --> 00:30:07,040 Speaker 1: lot more into her than she was to him. Yeah, 632 00:30:07,040 --> 00:30:09,680 Speaker 1: evident now. Well, so what Coulton said in an interview 633 00:30:09,720 --> 00:30:12,920 Speaker 1: about that incident was, in my opinion, society would have 634 00:30:13,000 --> 00:30:15,240 Speaker 1: viewed a woman chasing after a guy as a clinger, 635 00:30:15,520 --> 00:30:18,240 Speaker 1: as sort of stalkersh For me, everybody is like, that's 636 00:30:18,240 --> 00:30:20,560 Speaker 1: sort of romantic. I do see your point. I do. 637 00:30:20,680 --> 00:30:22,880 Speaker 1: I'm not a stalker, I promise. I had a good 638 00:30:22,920 --> 00:30:25,560 Speaker 1: gut feeling that it was there. To be honest, though, 639 00:30:25,560 --> 00:30:27,600 Speaker 1: I feel like when you read that quote you can't 640 00:30:27,640 --> 00:30:29,920 Speaker 1: really tell the context really of that. I feel like 641 00:30:29,920 --> 00:30:32,040 Speaker 1: it would have been said in a jokey intail way. 642 00:30:32,160 --> 00:30:34,040 Speaker 1: Oh yeah, of course. But it's just weird that now 643 00:30:34,080 --> 00:30:36,840 Speaker 1: he's been accused of stalking. Yeah, well, I would actually 644 00:30:36,880 --> 00:30:38,840 Speaker 1: like to hear Coulton's side of the story, because it 645 00:30:38,840 --> 00:30:41,680 Speaker 1: does all sound really bad when you read all of 646 00:30:41,680 --> 00:30:44,520 Speaker 1: the allegations out. But but why are we giving him 647 00:30:44,520 --> 00:30:46,600 Speaker 1: the benefit of the doubt. We've just said that if 648 00:30:46,600 --> 00:30:49,560 Speaker 1: a woman had jumped over a fence to chase off 649 00:30:49,600 --> 00:30:51,760 Speaker 1: a man that she was in love with, it would 650 00:30:51,800 --> 00:30:53,920 Speaker 1: be seen as psycho, but when a guy does it, 651 00:30:53,920 --> 00:30:56,840 Speaker 1: it's romantic. But I'm not necessarily saying I think it's psycho. 652 00:30:56,960 --> 00:30:58,960 Speaker 1: I don't think if Hannah Bee had jumped over the 653 00:30:59,000 --> 00:31:02,320 Speaker 1: fence and gone after this, we're giving him the benefit 654 00:31:02,320 --> 00:31:04,400 Speaker 1: of the doubt for saying stalking her and putting a 655 00:31:04,760 --> 00:31:06,880 Speaker 1: tracking device on his car because he's a nice guy 656 00:31:06,960 --> 00:31:08,800 Speaker 1: and they just loves her. I'm not saying, but I'm 657 00:31:08,800 --> 00:31:10,960 Speaker 1: saying it'd be interesting to hear if that's true. They're 658 00:31:10,960 --> 00:31:14,320 Speaker 1: allegations at this stage. They're saying. They're in court documents, 659 00:31:14,360 --> 00:31:17,680 Speaker 1: so I would say that they were pretty true, But also, oh, 660 00:31:17,720 --> 00:31:20,280 Speaker 1: you don't know that they're true. I'm just saying from 661 00:31:20,320 --> 00:31:22,920 Speaker 1: what I've seen, he was actually really lovely on the shop. 662 00:31:22,960 --> 00:31:25,400 Speaker 1: But there's some text messages that have been released that 663 00:31:25,440 --> 00:31:27,840 Speaker 1: sort of verify what Cassie is saying, yeah, Well, I 664 00:31:27,840 --> 00:31:30,880 Speaker 1: think Amy's view is because we meet the bachelor, he's 665 00:31:30,920 --> 00:31:33,960 Speaker 1: painted as this hero, this nice guy that everyone wants 666 00:31:34,000 --> 00:31:36,040 Speaker 1: to be with. So then when our perception of him 667 00:31:36,120 --> 00:31:38,040 Speaker 1: changes and we hear these awful things, we don't want 668 00:31:38,080 --> 00:31:40,400 Speaker 1: to believe it. I'm just saying that it does sound 669 00:31:40,520 --> 00:31:43,240 Speaker 1: very shocking. We've got to remember it's TMZ. I'm just 670 00:31:43,280 --> 00:31:46,880 Speaker 1: saying I'm looking forward to actually hearing coulton side of 671 00:31:46,920 --> 00:31:49,840 Speaker 1: the story and discovering whether all these allegations are true. 672 00:31:49,920 --> 00:31:53,120 Speaker 1: I'm just concerned because it's very bad behavior that we 673 00:31:53,120 --> 00:31:55,640 Speaker 1: should not be putting up with in twenty twenty. That's 674 00:31:55,640 --> 00:31:57,440 Speaker 1: all I'm going to say. We shouldn't be giving him 675 00:31:57,480 --> 00:31:59,520 Speaker 1: the benefit of the doubt. But I'm saying we also 676 00:31:59,560 --> 00:32:02,760 Speaker 1: can't take everything for face value. We can't say once 677 00:32:02,800 --> 00:32:05,240 Speaker 1: the court has and that's what I'm saying. I disagree 678 00:32:05,280 --> 00:32:07,560 Speaker 1: with what Amy's saying. That are always two sides to 679 00:32:07,560 --> 00:32:09,880 Speaker 1: every story, so it should be interesting to hear from 680 00:32:09,960 --> 00:32:11,880 Speaker 1: his end what has happened. Well, the fact that the 681 00:32:11,920 --> 00:32:13,880 Speaker 1: court has ruled that he has to stay one hundred 682 00:32:14,000 --> 00:32:16,440 Speaker 1: yards away from it is quite indicative of that he 683 00:32:16,480 --> 00:32:18,320 Speaker 1: has done the wrong book. Can I just say that 684 00:32:19,040 --> 00:32:21,080 Speaker 1: it's sort of It reminds me of the story of 685 00:32:21,200 --> 00:32:24,400 Speaker 1: Caroline Flack when she was accused of assaulting her partner 686 00:32:24,840 --> 00:32:26,800 Speaker 1: and a lot of those information, a lot of that 687 00:32:26,840 --> 00:32:29,840 Speaker 1: information was actually twisted in the media, and so many 688 00:32:29,920 --> 00:32:33,120 Speaker 1: people came after her, not only online but also in 689 00:32:33,160 --> 00:32:36,600 Speaker 1: the press, and this resulted in Caroline committing suicide. So 690 00:32:36,640 --> 00:32:39,720 Speaker 1: it does concern me a little bit because after Caroline's death, 691 00:32:39,720 --> 00:32:42,160 Speaker 1: it came out that a lot of those that information 692 00:32:42,280 --> 00:32:45,880 Speaker 1: had been twisted, and in fact, Caroline had not assaulted 693 00:32:45,880 --> 00:32:48,280 Speaker 1: her boyfriend, that the blood shown in the pictures was 694 00:32:48,320 --> 00:32:52,440 Speaker 1: her own blood. So they're two completely different scenarios. Yeah, 695 00:32:52,640 --> 00:32:55,440 Speaker 1: I'm just saying I feel like we know. I totally 696 00:32:55,480 --> 00:32:58,280 Speaker 1: don't think trial by media, but I do think that 697 00:32:58,360 --> 00:33:01,600 Speaker 1: when a woman comes out and accuses her well known, 698 00:33:01,640 --> 00:33:04,800 Speaker 1: attractive partner, who is put on a pedestal because he 699 00:33:04,960 --> 00:33:07,960 Speaker 1: was the bachelor, of stalking and harassing her and putting 700 00:33:07,960 --> 00:33:10,000 Speaker 1: a device on her car to follow her, that we 701 00:33:10,080 --> 00:33:14,000 Speaker 1: take that seriously and we will let the courts do 702 00:33:14,080 --> 00:33:16,160 Speaker 1: what they need to do in the meeting Touse, but 703 00:33:16,400 --> 00:33:18,400 Speaker 1: his side of the story should be told as well. 704 00:33:19,280 --> 00:33:22,200 Speaker 1: Of course, in court those will be discussed. I think 705 00:33:22,240 --> 00:33:25,000 Speaker 1: it's it's a very definitely a very sad way for 706 00:33:25,080 --> 00:33:26,960 Speaker 1: that to all in because they did seem like a 707 00:33:27,000 --> 00:33:30,240 Speaker 1: lovely couple at the time. I am so screet, Gina, really, 708 00:33:30,840 --> 00:33:32,480 Speaker 1: I don't know why I did it. I guess it's 709 00:33:32,520 --> 00:33:37,000 Speaker 1: probably because I've got a big lesbian crush on you. 710 00:33:40,800 --> 00:33:43,600 Speaker 1: Let's get into the influence of Wrap now. Sky Wheatley 711 00:33:43,720 --> 00:33:47,280 Speaker 1: is in hot water again after another insensitive instant story 712 00:33:47,360 --> 00:33:50,120 Speaker 1: she uploaded over the weekend. I feel like someone needs 713 00:33:50,160 --> 00:33:53,280 Speaker 1: to take Sky's phone away from her, because I do 714 00:33:53,720 --> 00:33:57,160 Speaker 1: think that she doesn't mean to be causing harm, but 715 00:33:57,240 --> 00:34:00,680 Speaker 1: it just comes out so badly. So Sky has launched 716 00:34:00,720 --> 00:34:03,760 Speaker 1: an apparel range called Good People Apparel, which seems very 717 00:34:03,880 --> 00:34:06,880 Speaker 1: much a copy of Good American. But that's another topic 718 00:34:06,920 --> 00:34:11,359 Speaker 1: for conversation. So whilst announcing the different ranges, so she's 719 00:34:11,360 --> 00:34:13,080 Speaker 1: doing one for kids and she's had to put the 720 00:34:13,120 --> 00:34:16,160 Speaker 1: adult range on hold. But she's wearing the range, which 721 00:34:16,200 --> 00:34:19,880 Speaker 1: is like a Tide lounge wear tracksuit, so literally what 722 00:34:19,960 --> 00:34:23,440 Speaker 1: every UK Influence released a few years ago exactly. So 723 00:34:23,880 --> 00:34:26,360 Speaker 1: she was talking on a story about the range and 724 00:34:26,400 --> 00:34:28,719 Speaker 1: she put a little note on there saying that I 725 00:34:28,800 --> 00:34:30,719 Speaker 1: wish we were in Melbourne so we could wear them 726 00:34:30,880 --> 00:34:33,480 Speaker 1: every day. Ha ha. How does she think that this 727 00:34:33,600 --> 00:34:36,160 Speaker 1: is funny. It's not funny, particularly, I mean, we're not 728 00:34:36,160 --> 00:34:39,800 Speaker 1: even in Melbourne, and I felt so pissed off those people. 729 00:34:39,800 --> 00:34:41,160 Speaker 1: I feel like saying to it, well, you could get 730 00:34:41,160 --> 00:34:43,319 Speaker 1: away with wearing every day because you're an influencer who 731 00:34:43,360 --> 00:34:45,640 Speaker 1: mainly sits exactly. I mean, when I'm at home, all 732 00:34:45,680 --> 00:34:48,880 Speaker 1: I'm wearing is trackic. So but what would actually cross 733 00:34:48,920 --> 00:34:50,799 Speaker 1: your mind to think, oh, that's a good way to 734 00:34:50,840 --> 00:34:53,640 Speaker 1: market it, that these clothes are so comfortable you wish 735 00:34:53,640 --> 00:34:56,920 Speaker 1: you were in quarantine. Now, what I found equally as 736 00:34:56,960 --> 00:34:59,200 Speaker 1: disturbing was a few days before, she put out a 737 00:34:59,239 --> 00:35:01,640 Speaker 1: call out on her in Instagram for a model to 738 00:35:01,719 --> 00:35:04,520 Speaker 1: appear in the photoshoot for a new apparel brand, and 739 00:35:04,840 --> 00:35:07,239 Speaker 1: apparently one of them had dropped out at the last minute, 740 00:35:07,280 --> 00:35:10,480 Speaker 1: so she wrote on Instagram, our multicultural models have canceled 741 00:35:10,520 --> 00:35:13,359 Speaker 1: for tomorrow's Good People apparel shoot. Please dm me if 742 00:35:13,360 --> 00:35:16,160 Speaker 1: you know anyone. We mainly need a Chinese or Japanese 743 00:35:16,200 --> 00:35:19,719 Speaker 1: woman with a daughter or son. Now this just screamed 744 00:35:19,760 --> 00:35:21,920 Speaker 1: of tokenism to me. I know, it feels like she 745 00:35:22,239 --> 00:35:25,680 Speaker 1: understands that diversity is required in this sort of advertising, 746 00:35:25,680 --> 00:35:27,799 Speaker 1: which is great. I don't want to slam her for that. 747 00:35:27,920 --> 00:35:30,239 Speaker 1: She's more advanced than white Fox boutique. Yeah she is, 748 00:35:30,280 --> 00:35:32,440 Speaker 1: and I feel bad because she's trying to do the 749 00:35:32,520 --> 00:35:36,040 Speaker 1: right thing. But again, she seems so uneducated on this 750 00:35:36,120 --> 00:35:38,920 Speaker 1: topic that it just is offensive because it's just seems 751 00:35:38,960 --> 00:35:43,440 Speaker 1: like it's complete. Token is not even saying Japanese or Chinese. Yeah, 752 00:35:44,280 --> 00:35:45,840 Speaker 1: it's pretty funny because she's had a bit of a 753 00:35:45,840 --> 00:35:48,640 Speaker 1: week of it. She also put out a request looking 754 00:35:48,680 --> 00:35:51,359 Speaker 1: for a new nanny to her she has almost six 755 00:35:51,480 --> 00:35:53,880 Speaker 1: hundred thousand. That's shocked me. I couldn't. I mean, I 756 00:35:53,960 --> 00:35:55,920 Speaker 1: do follow her, so I am to blame in all 757 00:35:55,960 --> 00:35:58,720 Speaker 1: of this for following her. Look, we said that before. 758 00:35:58,840 --> 00:36:01,200 Speaker 1: If you don't agree with it behavior, unfollow. Do you 759 00:36:01,239 --> 00:36:03,600 Speaker 1: know what? There are so many influencers whose behavior I 760 00:36:03,640 --> 00:36:05,440 Speaker 1: don't agree with, but I do like to look at 761 00:36:05,480 --> 00:36:07,600 Speaker 1: what they're doing. And I'm sorry, you're just gonna have 762 00:36:07,640 --> 00:36:09,520 Speaker 1: to try a bit harder. I unfollow them and then 763 00:36:09,520 --> 00:36:11,600 Speaker 1: I specifically go and look at their stories. Look, I'm 764 00:36:11,600 --> 00:36:15,080 Speaker 1: monitoring for them for the podcast. Allowed you're still creating 765 00:36:15,080 --> 00:36:17,719 Speaker 1: engagement for them. But I digress back to you're not 766 00:36:17,760 --> 00:36:20,279 Speaker 1: giving them a follow though, but you're creating engagement on 767 00:36:20,320 --> 00:36:22,560 Speaker 1: the answer story. But anyway, Well, going back to the 768 00:36:22,600 --> 00:36:24,480 Speaker 1: whole nanny thing, she said she was looking for a 769 00:36:24,560 --> 00:36:27,280 Speaker 1: full time nanny to help her with a domestic workload 770 00:36:27,320 --> 00:36:30,120 Speaker 1: and to look after her son, Forrest. And she explained 771 00:36:30,120 --> 00:36:33,279 Speaker 1: that she needs help, but she doesn't want anyone to 772 00:36:33,440 --> 00:36:36,239 Speaker 1: apply to her who is a follower, despite putting a 773 00:36:36,280 --> 00:36:39,120 Speaker 1: box of people to put their recommendations in, why doesn't 774 00:36:39,120 --> 00:36:41,439 Speaker 1: she just use Google them and find a nanny via 775 00:36:41,480 --> 00:36:43,840 Speaker 1: that method. If you don't want anyone that follows you, 776 00:36:43,920 --> 00:36:46,239 Speaker 1: that's pretty stupid. Well, she said that she wants to 777 00:36:46,320 --> 00:36:49,640 Speaker 1: keep her life super private and wants to be transparent. Sorry, 778 00:36:50,320 --> 00:36:52,720 Speaker 1: this is going to sound rude, but does she actually 779 00:36:52,719 --> 00:36:54,640 Speaker 1: need a nanny like what so she can keep doing 780 00:36:54,680 --> 00:36:58,600 Speaker 1: her TikTok dancers? Well, apparently she might be expecting another 781 00:36:58,719 --> 00:37:01,000 Speaker 1: child soon because they was a bit of a rumor 782 00:37:01,040 --> 00:37:04,200 Speaker 1: she had. She put up a post saying that Forrest 783 00:37:04,200 --> 00:37:07,600 Speaker 1: asked for a sister or brother because celebs spellcheck put 784 00:37:07,680 --> 00:37:10,719 Speaker 1: up a post saying that an influencer was a well 785 00:37:10,760 --> 00:37:13,759 Speaker 1: known influencer was set to announce baby number two, so 786 00:37:13,840 --> 00:37:16,239 Speaker 1: maybe it is sky okay, Well, maybe she does need 787 00:37:16,239 --> 00:37:18,560 Speaker 1: a nanny. Yeah, look, I don't think we can judge. 788 00:37:18,560 --> 00:37:21,479 Speaker 1: I mean, despite what you see online, it's not really 789 00:37:21,480 --> 00:37:24,399 Speaker 1: indicative of sometimes what these influencers do. I know she 790 00:37:24,440 --> 00:37:26,600 Speaker 1: does need to do her hair and makeup for four hours. 791 00:37:26,600 --> 00:37:28,560 Speaker 1: That would be time because she did a video or 792 00:37:28,560 --> 00:37:30,040 Speaker 1: a day in the life and it was literally she 793 00:37:30,080 --> 00:37:32,279 Speaker 1: did her makeup for like four okay. Or she needs 794 00:37:32,320 --> 00:37:34,320 Speaker 1: to wear a wig when she's promoting a hair curling 795 00:37:34,400 --> 00:37:36,000 Speaker 1: one because she doesn't want to damage your hair. To 796 00:37:36,040 --> 00:37:39,080 Speaker 1: be fair, it might be because she's releasing this apparel 797 00:37:39,160 --> 00:37:41,680 Speaker 1: line and she would be out of you know, her 798 00:37:41,719 --> 00:37:44,160 Speaker 1: home a lot. So anyway, it is a big house too. 799 00:37:44,640 --> 00:37:48,359 Speaker 1: Let's move on to Steph cliff Smith. Now, she has 800 00:37:48,520 --> 00:37:51,640 Speaker 1: caused controversy on her Instagram page for doing the right 801 00:37:51,680 --> 00:37:54,680 Speaker 1: thing during lockdown. So she posted a photo of herself 802 00:37:54,719 --> 00:37:57,719 Speaker 1: in bikinis at the beach wearing a mask. Now a 803 00:37:57,760 --> 00:38:00,680 Speaker 1: lot of uneducated people have gone on there and being like, 804 00:38:00,760 --> 00:38:03,000 Speaker 1: why are you wearing a mask? That's ridiculous. You just 805 00:38:03,080 --> 00:38:06,760 Speaker 1: keep blindly following the government's rules. It's like what the hell. 806 00:38:07,000 --> 00:38:08,799 Speaker 1: I just thought it was so unfair. She's done the 807 00:38:08,880 --> 00:38:11,160 Speaker 1: right thing and worn a mask outside of a house, 808 00:38:11,200 --> 00:38:13,840 Speaker 1: which is law in Victoria, and she's copying shit for it. 809 00:38:13,920 --> 00:38:16,759 Speaker 1: I suppose that shows how huge her following is though, 810 00:38:16,800 --> 00:38:19,680 Speaker 1: and that it does encompass people from different countries who 811 00:38:19,680 --> 00:38:22,319 Speaker 1: probably aren't living with those restrictions out the way. Oh look, 812 00:38:22,440 --> 00:38:24,400 Speaker 1: do you know what it just shows on social media? 813 00:38:24,440 --> 00:38:27,160 Speaker 1: And in this world you can never do anything right. Well, 814 00:38:27,200 --> 00:38:29,879 Speaker 1: I think people were annoyed because the mask was from 815 00:38:29,920 --> 00:38:32,520 Speaker 1: added Ass, and they claimed that she had been paid 816 00:38:32,560 --> 00:38:34,840 Speaker 1: to wear the mask. So she popped up a message 817 00:38:34,840 --> 00:38:37,440 Speaker 1: on her Instagram story saying to all the people questioning 818 00:38:37,480 --> 00:38:40,920 Speaker 1: me wearing a mask or thinking it's ridiculous here in Melbourne, 819 00:38:40,920 --> 00:38:44,000 Speaker 1: we have to wear one anytime we're outside of the house. Now, 820 00:38:44,000 --> 00:38:46,120 Speaker 1: I'm not going to argue your points. Some are fair 821 00:38:46,200 --> 00:38:48,600 Speaker 1: and some are not. But no, I am absolutely not 822 00:38:48,640 --> 00:38:50,640 Speaker 1: getting paid to wear a mask and promote it. I 823 00:38:50,719 --> 00:38:52,440 Speaker 1: just wanted a photo at the beach and didn't want 824 00:38:52,480 --> 00:38:54,600 Speaker 1: to bend the rules or promote breaking the law by 825 00:38:54,640 --> 00:38:57,319 Speaker 1: not wearing a mask. Sorry, talking about masks, I did 826 00:38:57,400 --> 00:38:59,480 Speaker 1: notice that all the girls from White Fox boutique had 827 00:38:59,480 --> 00:39:01,360 Speaker 1: the masks on the plane. Now I had a problem 828 00:39:01,440 --> 00:39:03,160 Speaker 1: with that. I don't have a problem with Steph clare 829 00:39:03,160 --> 00:39:05,239 Speaker 1: Smith wearing her added S mask. I don't have a 830 00:39:05,239 --> 00:39:07,759 Speaker 1: problem with the influencers wearing a mask. No, but it 831 00:39:07,840 --> 00:39:10,880 Speaker 1: was just a painful other White Fox Boutique photo. It 832 00:39:10,960 --> 00:39:14,759 Speaker 1: was another performative measure showing how beautiful you are on 833 00:39:14,800 --> 00:39:18,560 Speaker 1: the plane with your branded mask. Just the fact they 834 00:39:18,560 --> 00:39:20,840 Speaker 1: were wearing masks showed that they shouldn't be on a 835 00:39:20,920 --> 00:39:24,799 Speaker 1: fucking influencer true, exactly. Well, I think that's all we've 836 00:39:24,800 --> 00:39:27,480 Speaker 1: got time for today. Thank you so much for listening. 837 00:39:27,560 --> 00:39:29,520 Speaker 1: It's nice to end with Kate dropping the F bomb 838 00:39:29,520 --> 00:39:32,279 Speaker 1: for our mother to be discussed. Sorry, if you did 839 00:39:32,400 --> 00:39:34,680 Speaker 1: enjoy today's show, we'd love if you could share it 840 00:39:34,719 --> 00:39:37,640 Speaker 1: on your Insta story and tag us. And also we've 841 00:39:37,680 --> 00:39:40,479 Speaker 1: been receiving so many amazing dms saying that you guys 842 00:39:40,560 --> 00:39:42,920 Speaker 1: are loving the show. If you don't mind, If you 843 00:39:42,960 --> 00:39:45,280 Speaker 1: did enjoy it, could you go over to Apple Podcasts 844 00:39:45,320 --> 00:39:48,240 Speaker 1: and leave us as a review pretty please? Yeah, because 845 00:39:48,239 --> 00:39:50,560 Speaker 1: they do really help the podcast out. And also, I 846 00:39:50,560 --> 00:39:52,279 Speaker 1: mean feel free to send us dms as well, But 847 00:39:52,320 --> 00:39:54,480 Speaker 1: if you could go on there. It would be very 848 00:39:54,560 --> 00:39:57,040 Speaker 1: much appreciated and if you'd like to join in on 849 00:39:57,080 --> 00:40:00,000 Speaker 1: the conversation, we'll be having threads in our Facebook community, 850 00:40:00,239 --> 00:40:03,120 Speaker 1: which is Outspoken podcast community. You can find us on 851 00:40:03,160 --> 00:40:03,359 Speaker 1: there