WEBVTT - Leave Indy Clinton Alone

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<v Speaker 1>Hello, and welcome to Outspoken.

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<v Speaker 2>It's your dose of the hottest influencer and pop culture

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<v Speaker 2>news twice a week. I'm Kate Torba, and coming up

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<v Speaker 2>on today's show Isabel Clark's warning about fake influences and

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<v Speaker 2>Martha Califertitas's one thousand dollar blowwave. But first, a video

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<v Speaker 2>of Indy Clinton in the middle of what appears to

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<v Speaker 2>be a job interview is going viral now. The vision

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<v Speaker 2>was supposedly captured by an office worker who was shocked

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<v Speaker 2>to see the TikToker at their corporate office. Many are

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<v Speaker 2>skeptical though, that this could just be another PR stunt. Yeah,

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<v Speaker 2>Indy has been teasing for a couple of weeks now

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<v Speaker 2>that she has an exciting new venture in the work.

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<v Speaker 2>So two weeks ago, she announced on her TikTok that

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<v Speaker 2>something life changing has happened to her and went on

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<v Speaker 2>to say that her husband Ben has been helping her

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<v Speaker 2>a lot with the kids, so she can go and

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<v Speaker 2>be a boss now. On Thursday, she teased her followers

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<v Speaker 2>further sharing a mirror selfie taken from an office bathroom,

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<v Speaker 2>and in the photo she was wearing really corporate clothes.

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<v Speaker 2>I've never seen her in anything like that before on

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<v Speaker 2>a TikTok, she's always wearing baggy tracksuit pants and oversized tops.

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<v Speaker 2>She was wearing a matching suit from Kokie and she

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<v Speaker 2>had a clipboard under her arm.

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<v Speaker 1>It was almost like she was.

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<v Speaker 2>Cosplaying being an office worker. And in the caption she

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<v Speaker 2>wrote exciting new era. It's interesting you commented on what

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<v Speaker 2>she normally wears, because it seems to be quite a

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<v Speaker 2>strategic decision for her. She said that when she looks

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<v Speaker 2>hot on TikTok, it's not good for her, and it's

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<v Speaker 2>better to actually dress down so people don't get jealous.

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<v Speaker 3>Yeah.

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<v Speaker 2>She said that usually when we see her in the

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<v Speaker 2>baggy clothes, she actually has her gym gear on underneath,

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<v Speaker 2>which is usually a crop top and some legins which

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<v Speaker 2>she usually gets around the house in. But as you said,

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<v Speaker 2>that she has to hide maybe her body so that

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<v Speaker 2>people don't get jealous. Not long after that mirror selfie,

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<v Speaker 2>a video of Indy supposedly at an interview for an

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<v Speaker 2>office job started going viral on TikTok and the video

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<v Speaker 2>showed Indy being interviewed by an older man and it

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<v Speaker 2>was supposedly shot by an office worker who was in

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<v Speaker 2>the cubicle behind her, and over the video, the office

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<v Speaker 2>worker wrote, what.

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<v Speaker 1>The action fuck Indy Clinton in my office?

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<v Speaker 2>If you listen really carefully to the video, you can

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<v Speaker 2>hear Indy say and what time do I have to start?

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<v Speaker 2>And she then asked, is okay if I'm late occasionally? Now,

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<v Speaker 2>this video has quickly attracted over one hundred and fifty

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<v Speaker 2>thousand views, and it was uploaded by an anonymous account

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<v Speaker 2>which has never shared.

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<v Speaker 1>A video before, which is a little bit fishy. That

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<v Speaker 1>is a massive red flag.

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<v Speaker 2>It also doesn't make sense because I've worked in many

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<v Speaker 2>offices before, and there is no way that they would

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<v Speaker 2>conduct an interview in the open workspace for everyone to

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<v Speaker 2>listen to, especially if that person had a public profile. Yeah,

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<v Speaker 2>when I worked in a newsroom, it was very top

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<v Speaker 2>secret who they were hiring, and again it would be

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<v Speaker 2>people who had somewhat of a profile, So these interviews

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<v Speaker 2>would be taken place in private or at the very

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<v Speaker 2>least in a closed off office away from people. It

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<v Speaker 2>really doesn't make a lot of sense. And also the

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<v Speaker 2>fact that it was a staff member who apparently secretly

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<v Speaker 2>recorded it and then uploaded it. There would be no

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<v Speaker 2>way this would happen because this person could get fired.

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<v Speaker 2>I mean particularly when they're in a cubicle behind the

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<v Speaker 2>death that was happening, like it would be easy to

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<v Speaker 2>work out who that person was. Well, the thing is

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<v Speaker 2>people believed it, so immediately people started slamming the office

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<v Speaker 2>worker for invading Indy's privacy. One yearser wrote under the video,

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<v Speaker 2>this is such an invasion of privacy and something you

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<v Speaker 2>will easily lose your job over, whilst another said Jesus,

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<v Speaker 2>you could get fired for this.

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<v Speaker 1>And it was quite interesting because a lot of.

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<v Speaker 2>Indy's followers started tagging her in the post to alert

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<v Speaker 2>her that her privacy had been invaded. And this is

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<v Speaker 2>where influence of watchdog account. Dutch Minty got into the

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<v Speaker 2>conversation because she has recently made a comeback, so she

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<v Speaker 2>ended up sharing the TikTok in question and wrote, going

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<v Speaker 2>to be a tough day tomorrow for the employee who

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<v Speaker 2>filmed this, So she bought into it as well. I

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<v Speaker 2>don't know how I feel about dutch Minty being back.

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<v Speaker 2>When she returned, she spoke about how she didn't really

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<v Speaker 2>like the tone of her page a couple of years

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<v Speaker 2>ago and that's why she went on this hiatus and

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<v Speaker 2>she'd learned a lot since then, and she wasn't going

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<v Speaker 2>to just be honing in on influencers and being judgmental.

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<v Speaker 2>But ever since she's been back, it seems like that's

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<v Speaker 2>what she's been doing. I think she seems to have

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<v Speaker 2>gone harder on a couple of influences, if anything. Getting

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<v Speaker 2>back to this story, there was, of course Kate a

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<v Speaker 2>lot of skepticism over the legitimacy of this video and

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<v Speaker 2>whether this is an orchestrated pr stunt by a brand

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<v Speaker 2>maybe that she's working with. One follower wrote, underneath the video,

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<v Speaker 2>this is a teaser for something. It's not real, whilst

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<v Speaker 2>another said, so staged and fake.

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<v Speaker 1>She'll announce some.

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<v Speaker 2>Collab or brand deal tomorrow, and it did sound very fake.

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<v Speaker 2>The conversation that she had with this older guy, like

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<v Speaker 2>who is asking can I come in late?

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<v Speaker 1>Or what happens to me if I'm late?

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<v Speaker 2>Yeah, she's obviously playing into that trope that influencers don't

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<v Speaker 2>work really hard and they would really struggle having a

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<v Speaker 2>nine to five. Well, when she really took off a

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<v Speaker 2>couple of years ago, and there were some mainstream publications

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<v Speaker 2>who were doing profiles on her, there was a lot

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<v Speaker 2>of rhetoric that she'd never had a nine till five

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<v Speaker 2>job and she'd never really had a real job before,

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<v Speaker 2>So I wonder if.

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<v Speaker 1>They're trying to play into that.

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<v Speaker 2>And this isn't the first time that Indy has been

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<v Speaker 2>accused of being involved in a publicity stunt for a brand.

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<v Speaker 2>Last year's skincare brand TBH, attracted a lot of attention

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<v Speaker 2>when Indy appeared to accidentally leak one of their unreleased

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<v Speaker 2>products in a daily vlog. Oh my god, as if

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<v Speaker 2>this is a year ago, I remember seeing this and

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<v Speaker 2>being totally tricked by it. I was like, oh my god,

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<v Speaker 2>can you imagine they must be freaking out at the

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<v Speaker 2>TBH office because they're found to put out a video

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<v Speaker 2>where the social media girls share with her what had happened,

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<v Speaker 2>and she was freaking out, and they had to push

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<v Speaker 2>this launch forward for this product, which ended up selling

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<v Speaker 2>out yet actually ended up being one of their most

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<v Speaker 2>popular product launchers, And people started to get suspicious because

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<v Speaker 2>of the way that the TBH marketing team rolled out

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<v Speaker 2>all of these tiktoks straight afterwards, and they were such

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<v Speaker 2>viral videos because they had all these emergency meetings and

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<v Speaker 2>everyone was like, this just seems a bit off. Yeah,

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<v Speaker 2>and they're very well known for the gorilla marketing tactics.

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<v Speaker 2>Around the time of the Barbie movie release, they actually

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<v Speaker 2>got their boss, who looks a little bit like Margo Robbie,

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<v Speaker 2>to walk around the city with security guards and a

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<v Speaker 2>lot of people got tricked thinking it was Mark Robbie.

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<v Speaker 2>They also had a Taylor Swift lookalike come into their

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<v Speaker 2>office around the Eras tour, so they're very clever with

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<v Speaker 2>their marketing. They seem to push the boundary lot. It's

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<v Speaker 2>clear that they've got a young team behind them who

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<v Speaker 2>knows the types of videos that are going to go

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<v Speaker 2>viral on social media.

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<v Speaker 1>And many people think that Indie's.

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<v Speaker 2>Supposed move into the corporate world is another pr stunt

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<v Speaker 2>by TBH, and influencer updates Au pointed out that the

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<v Speaker 2>office Indy appeared to have her job interview in looks

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<v Speaker 2>very similar to the TBH office, so she shared these

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<v Speaker 2>photos side by side.

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<v Speaker 1>They were near identical. Yeah, it did look very similar.

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<v Speaker 2>Now. A day after the job interview went viral on TikTok,

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<v Speaker 2>Indian and her husband appeared in a daily vlog together

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<v Speaker 2>and said this.

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<v Speaker 4>I've taken osline really exciting a few days a week,

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<v Speaker 4>which is fine.

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<v Speaker 5>Formiliar who like running into each other in the city,

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<v Speaker 5>like at lunch spots and stuff.

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<v Speaker 2>Indian then posted a number of Instagram stories showing off

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<v Speaker 2>her new work shoes. She wrote, got myself the cutest

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<v Speaker 2>new work shoes for winter now. The shoes in question

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<v Speaker 2>were from Tony Bienco, but she didn't tag them, and

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<v Speaker 2>this led a lot of people to speculate whether this

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<v Speaker 2>whole exercise was just an ad for a shoe brand.

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<v Speaker 2>It's still unclear exactly what is going on. I feel

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<v Speaker 2>like we might find out later this week. Something is brewing.

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<v Speaker 2>It has been a tough couple of weeks for Indy though,

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<v Speaker 2>because she has only really just returned to TikTok following

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<v Speaker 2>a lot of horrendous trolling that's been going on about

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<v Speaker 2>her recent nose job.

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<v Speaker 1>It is so awful what has been going on to

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<v Speaker 1>Indy Clinton.

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<v Speaker 2>And I'm glad we're talking about it today because whenever

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<v Speaker 2>her videos pop up on my feed, I have a

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<v Speaker 2>scroll through the comments and I'm absolutely disgusted with humanity.

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<v Speaker 2>The things that they're saying to her are so awful.

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<v Speaker 2>And she's been pretty open about this surgery as well.

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<v Speaker 2>She's explained that she's getting it done because there's a

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<v Speaker 2>bump on her nose that was caused by a surfing accident. Yeah,

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<v Speaker 2>and I was interested that she's got more backlash over this,

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<v Speaker 2>considering the last time she had surgery, she kept it

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<v Speaker 2>a secret, and I thought maybe the fact that she

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<v Speaker 2>was so upfront about what was going on that people

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<v Speaker 2>would react differently.

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<v Speaker 1>Well, that's the thing.

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<v Speaker 2>When she made her first return to TikTok since the

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<v Speaker 2>nose job, she prefaced that her nose was still very

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<v Speaker 2>swollen and it would take several months to settle and

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<v Speaker 2>that she's not fully recovered yet. She kept saying that

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<v Speaker 2>in all of her videos. Yet this hasn't stopped people

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<v Speaker 2>from being so cruel and judgmental online. There are these

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<v Speaker 2>absolute assholes who were comparing her new nose to Michael

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<v Speaker 2>Jackson and they're saying that she's ruined her face. And

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<v Speaker 2>we've got to remember that this is surgery that just

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<v Speaker 2>took place a couple of weeks ago.

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<v Speaker 1>It hasn't settled in yet.

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<v Speaker 2>She's been very clear about all of that, and due

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<v Speaker 2>to this onslaught of abuse, India has started to wear

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<v Speaker 2>a face mask. To hide her nose in her videos.

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<v Speaker 2>Here's what she said.

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<v Speaker 4>I'd be wearing a mask for the foreseeable what's wrong

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<v Speaker 4>with soul baby, a foreseeable future, because unfortunately the dense

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<v Speaker 4>people of this world, all of you, but some of you,

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<v Speaker 4>are unable to understand that after you have your bones

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<v Speaker 4>shaved down, right, they cut a slit and lifted baskin,

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<v Speaker 4>shaved down the bone, and then realign some cartilage, they

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<v Speaker 4>expect a nose to look perfect two weeks post surgery.

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<v Speaker 1>It's been two weeks, dude.

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<v Speaker 2>It actually reminds me of the reaction Sky Wheatly got

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<v Speaker 2>when she unveiled her fox eye surgery. But I feel

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<v Speaker 2>like the circumstances were quite different. Not that it makes

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<v Speaker 2>it right, but I feel like people were more intrigued

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<v Speaker 2>by that surgery and the process involved because it's a

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<v Speaker 2>relatively new procedure. I mean, we hear about influencers and

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<v Speaker 2>just every day people having those.

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<v Speaker 1>Jobs all the time.

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<v Speaker 2>And also because Indy Clinton said she was getting it

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<v Speaker 2>done to fix an injury, whereas a lot of people

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<v Speaker 2>worried about Sky Wheatly's mental health because a lot of

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<v Speaker 2>people thought she did not need to get her eyes

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<v Speaker 2>lifted at thirty years old. Yeah, there's also been this

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<v Speaker 2>really gross video that's been floating around on TikTok, which

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<v Speaker 2>is essentially a before and after comparison of Indy, and

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<v Speaker 2>in the before photo, Indy's literally pregnant and has blonde hair,

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<v Speaker 2>so the structure of her face is completely different. She's

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<v Speaker 2>got fluid and extra weight, and I I just think

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<v Speaker 2>it's unfair to compare a photo of someone when they're

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<v Speaker 2>pregnant to a photo when they're two years postparted.

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<v Speaker 1>It because people are saying, what else has she got done?

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<v Speaker 2>Because her cheeks look completely different, her jawlines different, everything's

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<v Speaker 2>different about her. That's what happens when women go through pregnancy.

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<v Speaker 1>Their face is completely different.

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<v Speaker 2>I feel like my face and the structure is completely

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<v Speaker 2>different at the.

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<v Speaker 1>Moment to what it's usually like.

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<v Speaker 2>I got a complete jump scare the other night when

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<v Speaker 2>you sent a video through of me eating zambreros after

0:10:26.559 --> 0:10:27.640
<v Speaker 2>I'd just given birth.

0:10:27.720 --> 0:10:28.680
<v Speaker 1>It was shocking.

0:10:28.679 --> 0:10:30.640
<v Speaker 2>I was like, I look like a completely different person.

0:10:30.640 --> 0:10:32.600
<v Speaker 2>I had so much fluid in my face. I would

0:10:32.600 --> 0:10:35.079
<v Speaker 2>hate for someone to take that picture and now compare

0:10:35.120 --> 0:10:36.679
<v Speaker 2>it to me and be like, oh, she's had a

0:10:36.720 --> 0:10:39.240
<v Speaker 2>lot of feeler in her face. Yeah, Well, women are

0:10:39.240 --> 0:10:42.120
<v Speaker 2>starting to hit back on TikTok and they're creating videos

0:10:42.160 --> 0:10:43.600
<v Speaker 2>calling out indies trolls.

0:10:43.960 --> 0:10:46.000
<v Speaker 1>Here's a snippet of what some people have been saying.

0:10:46.559 --> 0:10:48.760
<v Speaker 3>Okay, guys, I'm getting really really mad. You guys need

0:10:48.800 --> 0:10:51.040
<v Speaker 3>to leave Indy Clinton the frick alone. What does it

0:10:51.080 --> 0:10:53.320
<v Speaker 3>affect to you that she got a nose job? It doesn't,

0:10:53.679 --> 0:10:55.720
<v Speaker 3>so why the heck are you guys commenting the most

0:10:55.720 --> 0:10:58.280
<v Speaker 3>horrible things on her videos? The fact that even big

0:10:58.360 --> 0:11:00.560
<v Speaker 3>eddies have to step in and make a video like,

0:11:00.679 --> 0:11:04.000
<v Speaker 3>she's clearly not having a good time on the internet lately.

0:11:04.480 --> 0:11:06.840
<v Speaker 6>Can we just talk about Indy Clinton for a moment.

0:11:07.400 --> 0:11:10.959
<v Speaker 6>Why do girls have to be so bitchy? Like, why

0:11:11.000 --> 0:11:15.600
<v Speaker 6>can't we just support one another? My goodness, we're comparing.

0:11:15.160 --> 0:11:19.440
<v Speaker 5>Photos of someone a woman who was pregnant who she

0:11:19.600 --> 0:11:23.400
<v Speaker 5>said I was twenty five kilos heavier because I was pregnant,

0:11:23.440 --> 0:11:26.079
<v Speaker 5>and we all we all get puffy faces.

0:11:25.800 --> 0:11:26.600
<v Speaker 6>While we're pregnant.

0:11:27.120 --> 0:11:31.199
<v Speaker 5>With comparing that photo with a photo of her now

0:11:31.760 --> 0:11:33.640
<v Speaker 5>not pregnant twenty five kilos ladder.

0:11:34.040 --> 0:11:36.240
<v Speaker 2>I think it's really nice to see people actually calling

0:11:36.280 --> 0:11:39.240
<v Speaker 2>out this trolling behavior and saying that this is not acceptable.

0:11:39.440 --> 0:11:42.720
<v Speaker 2>I've absolutely been loving her husband Ben's videos as well.

0:11:42.800 --> 0:11:45.640
<v Speaker 2>He has been sticking up for Indy. He's been telling

0:11:45.679 --> 0:11:48.000
<v Speaker 2>the trolls off, and it is just so nice to

0:11:48.040 --> 0:11:49.640
<v Speaker 2>see that he is in her corner.

0:11:50.040 --> 0:11:52.480
<v Speaker 1>This is what a one thousand dollar blowwave looks like.

0:11:52.520 --> 0:11:53.240
<v Speaker 1>In New York City.

0:11:53.840 --> 0:11:56.920
<v Speaker 2>Martha Califatitis has shocked her followers by revealing she got

0:11:56.920 --> 0:11:58.040
<v Speaker 2>a one thousand dollar.

0:11:57.920 --> 0:11:59.400
<v Speaker 1>Blowwave in New York City.

0:12:00.000 --> 0:12:03.400
<v Speaker 2>Former Reality Style was slammed for being unrelatable and flaunting

0:12:03.440 --> 0:12:05.880
<v Speaker 2>her wealth in a cost of living crisis, but she

0:12:06.000 --> 0:12:09.040
<v Speaker 2>says it's the best blowwave she's ever had now. So

0:12:09.120 --> 0:12:10.640
<v Speaker 2>if there was a lot of pressure on Martha to

0:12:10.640 --> 0:12:12.559
<v Speaker 2>look good that night, yeah, I feel like the pressure

0:12:12.600 --> 0:12:15.360
<v Speaker 2>was definitely on that night because Martha was appearing at

0:12:15.360 --> 0:12:18.880
<v Speaker 2>an influencer event which was hosted by em Rada and

0:12:18.920 --> 0:12:21.400
<v Speaker 2>Sidney sween Oh got it say no More Because the

0:12:21.400 --> 0:12:23.800
<v Speaker 2>two of them, they're basically the face of this new

0:12:23.880 --> 0:12:26.960
<v Speaker 2>Cara Stars pop up event and campaign where they're promoting

0:12:27.000 --> 0:12:30.000
<v Speaker 2>this new hair gloss, and Martha was invited along with

0:12:30.040 --> 0:12:32.959
<v Speaker 2>a number of other Ossie Beatty influencers, including.

0:12:32.640 --> 0:12:34.920
<v Speaker 1>Katia Milan and also Jackie Alexander.

0:12:34.960 --> 0:12:37.320
<v Speaker 2>So they had been flown to New York as part

0:12:37.320 --> 0:12:40.120
<v Speaker 2>of this all expenses paid influencer trip to promote this

0:12:40.240 --> 0:12:40.760
<v Speaker 2>new range.

0:12:40.760 --> 0:12:43.160
<v Speaker 1>What an incredible gig to get Oh wow.

0:12:43.000 --> 0:12:44.360
<v Speaker 2>I mean I suppose a lot of them have now

0:12:44.400 --> 0:12:46.160
<v Speaker 2>moved on to Coachella.

0:12:45.679 --> 0:12:46.400
<v Speaker 1>From New York.

0:12:46.480 --> 0:12:46.880
<v Speaker 6>Yeah.

0:12:46.920 --> 0:12:49.080
<v Speaker 2>Ahead of the event, Martha shared a number of get

0:12:49.080 --> 0:12:50.960
<v Speaker 2>Ready with Me videos, including how.

0:12:50.720 --> 0:12:52.079
<v Speaker 1>She achieved her blowwave.

0:12:52.160 --> 0:12:54.480
<v Speaker 2>She captured the video can confirm this is the most

0:12:54.520 --> 0:12:58.600
<v Speaker 2>expensive blow dry I've ever had, worth every penny, Thank you, Jackie. Now,

0:12:58.640 --> 0:13:01.480
<v Speaker 2>in this video, Martha's Jackie, who is the New York

0:13:01.480 --> 0:13:05.080
<v Speaker 2>hare stylist, arriving at her hotel room to work her magic,

0:13:05.160 --> 0:13:06.000
<v Speaker 2>and she ended up.

0:13:05.880 --> 0:13:07.280
<v Speaker 1>Giving Martha a haircut.

0:13:07.520 --> 0:13:10.320
<v Speaker 2>She added some extra layers for bounce, and she also

0:13:10.720 --> 0:13:13.560
<v Speaker 2>proceeded to pin Martha's hair in rollers and also added

0:13:13.600 --> 0:13:17.120
<v Speaker 2>some extra curls, so she did get the works. Let's

0:13:17.160 --> 0:13:19.800
<v Speaker 2>listen to Martha's reaction to the final results.

0:13:22.360 --> 0:13:29.720
<v Speaker 1>My what, bud Yaddy? That is literally the brief though,

0:13:29.760 --> 0:13:32.800
<v Speaker 1>like that, you gave the best.

0:13:33.160 --> 0:13:34.320
<v Speaker 4>Helo wave I've ever had.

0:13:36.200 --> 0:13:39.120
<v Speaker 2>She definitely did pump up the hairdressers tires in that video,

0:13:39.160 --> 0:13:41.320
<v Speaker 2>but I have to say it did look very nice,

0:13:41.360 --> 0:13:43.640
<v Speaker 2>but it would want to for the price tag of

0:13:43.679 --> 0:13:46.440
<v Speaker 2>one thousand dollars. I couldn't help but think how much

0:13:46.480 --> 0:13:48.760
<v Speaker 2>Martha was looking like Kim kut Ashen in this video.

0:13:48.840 --> 0:13:52.320
<v Speaker 2>So on Maths she was dubbed the kmart Kim, and

0:13:52.400 --> 0:13:54.360
<v Speaker 2>she's looking more and more like her. I think it's

0:13:54.360 --> 0:13:56.480
<v Speaker 2>how she's doing her makeup now. She seems to be

0:13:56.480 --> 0:13:59.120
<v Speaker 2>doing a lot more contouring also, probably because she did

0:13:59.160 --> 0:14:01.839
<v Speaker 2>have a thousand dollars lowwave that probably helped a little. Yeah,

0:14:01.880 --> 0:14:04.240
<v Speaker 2>that's probably the norm for Kimmy Kay. It turns out

0:14:04.240 --> 0:14:06.880
<v Speaker 2>that Jackie Alexander also got a blowwave done by the

0:14:06.920 --> 0:14:07.840
<v Speaker 2>same stylist.

0:14:08.040 --> 0:14:09.160
<v Speaker 1>The only issue was.

0:14:09.120 --> 0:14:11.280
<v Speaker 2>Her appointment was at eight am, so she was kind

0:14:11.320 --> 0:14:13.880
<v Speaker 2>of like that first bridesmaid in a wedding party that

0:14:13.880 --> 0:14:16.679
<v Speaker 2>gets absolutely screwed. Well. I really felt for Jackie because

0:14:16.720 --> 0:14:18.880
<v Speaker 2>she had been out drinking the night before because it

0:14:18.960 --> 0:14:21.400
<v Speaker 2>was her birthday, so she ended up having a nap

0:14:21.480 --> 0:14:24.640
<v Speaker 2>after she got the blowwave done and essentially ruining it.

0:14:24.640 --> 0:14:26.760
<v Speaker 2>It actually ended up making some pretty good content though,

0:14:26.800 --> 0:14:28.600
<v Speaker 2>and it was pretty convenient because then she could talk

0:14:28.640 --> 0:14:32.000
<v Speaker 2>about how the kerastas formula helped her get her blowwave back.

0:14:32.200 --> 0:14:33.640
<v Speaker 1>Martha did give her shit over it.

0:14:33.600 --> 0:14:35.920
<v Speaker 4>Though, now her is really giving.

0:14:37.120 --> 0:14:38.920
<v Speaker 1>I fear mindsgiving the most.

0:14:39.000 --> 0:14:40.880
<v Speaker 4>Yeah, well yeah, I slept on mine.

0:14:40.960 --> 0:14:45.280
<v Speaker 7>So our cute little friend Jackie, we got a thousand

0:14:45.320 --> 0:14:46.520
<v Speaker 7>dollars blowave today.

0:14:46.720 --> 0:14:49.600
<v Speaker 1>Our blowwaves from our New York hair.

0:14:49.480 --> 0:14:51.560
<v Speaker 6>Stylus costs a thousand dollars.

0:14:52.680 --> 0:14:56.680
<v Speaker 2>And each each and she got hers and then fucking

0:14:56.720 --> 0:14:57.280
<v Speaker 2>slept on it.

0:14:57.520 --> 0:15:01.320
<v Speaker 1>So and look it still looks amazing. No, it's it.

0:15:01.200 --> 0:15:03.440
<v Speaker 1>It doesn't, No, it does now.

0:15:03.560 --> 0:15:06.520
<v Speaker 2>Martha's TikTok blew up, with the video attracting over two

0:15:06.640 --> 0:15:10.160
<v Speaker 2>hundred and fifty thousand views. The general tone in the

0:15:10.160 --> 0:15:13.720
<v Speaker 2>comment section was outrage. One follower wrote it's obscene paying

0:15:13.720 --> 0:15:16.280
<v Speaker 2>one thousand dollars for a blowwave, and even more obscene

0:15:16.280 --> 0:15:19.360
<v Speaker 2>that you're okay advertising it in the current economic climate,

0:15:19.720 --> 0:15:23.040
<v Speaker 2>while another wrote how absurd one k in the current climate.

0:15:23.080 --> 0:15:26.120
<v Speaker 2>How do you think this is relatable? Martha replied it's not.

0:15:26.800 --> 0:15:29.920
<v Speaker 2>Hairdressers even started plighing in, with one writing as gorgeous

0:15:29.960 --> 0:15:32.160
<v Speaker 2>as it looks. As a hairdresser of thirty four years,

0:15:32.480 --> 0:15:34.360
<v Speaker 2>I get it was a call out to your hotel room,

0:15:34.400 --> 0:15:37.080
<v Speaker 2>but you just got ripped off hard, whilst another said,

0:15:37.120 --> 0:15:39.160
<v Speaker 2>as a hairdresser, how do I get people to start

0:15:39.200 --> 0:15:40.680
<v Speaker 2>paying me one thousand.

0:15:40.240 --> 0:15:41.760
<v Speaker 1>Dollars to do their hair?

0:15:42.000 --> 0:15:44.000
<v Speaker 2>Now? There was one fan who was very polite and

0:15:44.040 --> 0:15:46.520
<v Speaker 2>could see why the investment was worth it, writing, if

0:15:46.520 --> 0:15:48.680
<v Speaker 2>you're on a red carpet and going to be photographed

0:15:48.680 --> 0:15:50.280
<v Speaker 2>from every angle, you're going.

0:15:50.120 --> 0:15:51.200
<v Speaker 1>To pay for it now.

0:15:51.320 --> 0:15:53.800
<v Speaker 2>Of course, social media is not what it seems, and

0:15:53.840 --> 0:15:56.560
<v Speaker 2>this ended up being a major case of rage baiting.

0:15:56.600 --> 0:15:59.520
<v Speaker 2>Martha Callor Foretitas and Jackie Alexander did not pay for

0:15:59.560 --> 0:16:01.280
<v Speaker 2>their one thousand dollar blowwaves.

0:16:01.280 --> 0:16:02.960
<v Speaker 1>Are you surprised, Sovie? No, I'm not.

0:16:03.040 --> 0:16:06.520
<v Speaker 2>And when I dug deeper into the other influencers who

0:16:06.560 --> 0:16:09.160
<v Speaker 2>were on this trip's content, it was quite clear that

0:16:09.280 --> 0:16:13.080
<v Speaker 2>Kerastas had organized hairdressers to visit each of the influencers

0:16:13.120 --> 0:16:15.480
<v Speaker 2>in their hotel rooms to get them ready for the event,

0:16:16.040 --> 0:16:19.440
<v Speaker 2>and Martha even tagged Kerastas in her original post.

0:16:19.560 --> 0:16:20.960
<v Speaker 1>So it surprises me that they.

0:16:20.840 --> 0:16:23.600
<v Speaker 2>Would want their influencers on the trip promoting that they

0:16:23.640 --> 0:16:25.720
<v Speaker 2>got a thousand dollar blowwave, Because to me, it's like,

0:16:25.720 --> 0:16:28.440
<v Speaker 2>hang on, do I need a thousand dollar blowwave in

0:16:28.560 --> 0:16:29.400
<v Speaker 2>order for my hair to.

0:16:29.360 --> 0:16:30.520
<v Speaker 1>Look good using this product.

0:16:30.640 --> 0:16:32.720
<v Speaker 2>Yeah, I wonder if they weren't really happy with the

0:16:32.720 --> 0:16:36.080
<v Speaker 2>way that Martha promoted it, because I get in order

0:16:36.120 --> 0:16:39.480
<v Speaker 2>to sell this hair gloss, Kerastas wants all of the

0:16:39.520 --> 0:16:41.960
<v Speaker 2>influencer's hair to look as great as possible when they're

0:16:41.960 --> 0:16:43.920
<v Speaker 2>at this event, so it makes sense for them to

0:16:43.960 --> 0:16:47.360
<v Speaker 2>send top stylists to their rooms to ensure that they're

0:16:47.440 --> 0:16:49.480
<v Speaker 2>seen in the best light. But as you say, Kate,

0:16:49.520 --> 0:16:52.480
<v Speaker 2>when you're then pointing out that this hairstylist usually charges

0:16:52.520 --> 0:16:55.720
<v Speaker 2>one thousand dollars just to do a simple blowwave, it's like, fuck,

0:16:55.760 --> 0:16:57.400
<v Speaker 2>this product mustn't be very good. Yeah.

0:16:57.400 --> 0:16:58.920
<v Speaker 1>I would have thought it would be better if.

0:16:58.800 --> 0:17:01.920
<v Speaker 2>The influencers were shown doing their hair in videos before

0:17:02.040 --> 0:17:04.879
<v Speaker 2>the denting it themselves, because then it actually shows well

0:17:04.920 --> 0:17:05.399
<v Speaker 2>at home.

0:17:05.720 --> 0:17:07.199
<v Speaker 1>This is how you use it, This is how I

0:17:07.240 --> 0:17:08.320
<v Speaker 1>can achieve the look.

0:17:08.920 --> 0:17:10.880
<v Speaker 2>I get the vibe that maybe this was a concept

0:17:10.880 --> 0:17:14.119
<v Speaker 2>that wasn't necessarily approved or suggested by Kerastars.

0:17:14.119 --> 0:17:15.560
<v Speaker 1>It's something that Martha ran with.

0:17:15.600 --> 0:17:18.880
<v Speaker 2>Maybe she asked the stylist who was in her hotel room, Hey,

0:17:18.880 --> 0:17:20.919
<v Speaker 2>how did it much to usually charge with something like this,

0:17:21.040 --> 0:17:24.159
<v Speaker 2>or what's the most expensive blowway you've ever done. So

0:17:24.480 --> 0:17:26.399
<v Speaker 2>she knows what makes good content. She knew that this

0:17:26.560 --> 0:17:28.439
<v Speaker 2>was going to rage bait a lot of people. As

0:17:28.440 --> 0:17:30.400
<v Speaker 2>you said, Katie got two hundred and fifty thousand views.

0:17:30.400 --> 0:17:32.840
<v Speaker 2>It's done very well for her, and she's probably essentially

0:17:32.880 --> 0:17:35.320
<v Speaker 2>saying to Kerostars, look, you should take me on more

0:17:35.359 --> 0:17:37.320
<v Speaker 2>brand trips like this to New York because look how

0:17:37.320 --> 0:17:39.560
<v Speaker 2>many views I got for you. Well, ultimately it's good

0:17:39.600 --> 0:17:41.879
<v Speaker 2>brand exposer for Kerostars. I mean, we're talking about it,

0:17:41.920 --> 0:17:43.000
<v Speaker 2>people are talking about it.

0:17:43.200 --> 0:17:44.000
<v Speaker 1>I'm intrigued.

0:17:44.040 --> 0:17:47.520
<v Speaker 2>What's the most expensive haircut or hair style you've ever

0:17:47.760 --> 0:17:48.439
<v Speaker 2>got done?

0:17:48.520 --> 0:17:49.440
<v Speaker 1>Well, I've never.

0:17:49.280 --> 0:17:51.840
<v Speaker 2>Really paid a lot for any sort of hair styling.

0:17:52.000 --> 0:17:54.280
<v Speaker 2>We have had the same hairdresser since we were four.

0:17:54.359 --> 0:17:56.960
<v Speaker 2>She's now become a family friend. She did our hair

0:17:57.000 --> 0:17:59.320
<v Speaker 2>at our wedding and she was so kind she gave

0:17:59.359 --> 0:18:01.199
<v Speaker 2>it to us as a guar. So my wedding hair

0:18:01.240 --> 0:18:03.160
<v Speaker 2>probably would have been the most expensive, but I don't

0:18:03.160 --> 0:18:05.600
<v Speaker 2>know how much she would have normally charged. The only

0:18:05.640 --> 0:18:08.760
<v Speaker 2>time that I've really had an insight into how crazy

0:18:08.880 --> 0:18:11.920
<v Speaker 2>some hairdressing prices are was when I worked at Today

0:18:11.920 --> 0:18:14.280
<v Speaker 2>Tonight and we did this investigation. So we went under

0:18:14.320 --> 0:18:16.960
<v Speaker 2>the cover and basically we went to one of the

0:18:17.000 --> 0:18:20.399
<v Speaker 2>most expensive hairdressers on King William Road, which is quite

0:18:20.440 --> 0:18:23.760
<v Speaker 2>a fancy street in Adelaide, and we tried to get

0:18:23.760 --> 0:18:26.840
<v Speaker 2>them to upsell everything for us. I mean this was

0:18:26.880 --> 0:18:29.920
<v Speaker 2>about eight or nine years ago. I think the haircut

0:18:30.000 --> 0:18:33.000
<v Speaker 2>ended up being like six hundred dollars. We then took

0:18:33.359 --> 0:18:37.720
<v Speaker 2>a model to a really affordable hairdresser to show that

0:18:37.760 --> 0:18:40.399
<v Speaker 2>you could achieve the same results at just a place

0:18:40.400 --> 0:18:42.399
<v Speaker 2>that was maybe not in such a fancy area. And

0:18:42.440 --> 0:18:44.200
<v Speaker 2>then we took them to the streets and people had

0:18:44.240 --> 0:18:46.720
<v Speaker 2>to pick which was the more expensive haircut.

0:18:47.000 --> 0:18:48.240
<v Speaker 1>What I ended up winning out.

0:18:48.400 --> 0:18:51.200
<v Speaker 2>The person who had the cheaper haircut actually won. Oh

0:18:51.200 --> 0:18:55.439
<v Speaker 2>woich was quite embarrassing for the high end salon. I

0:18:55.440 --> 0:18:57.800
<v Speaker 2>can never ever go there again. I've always some of

0:18:57.840 --> 0:19:00.679
<v Speaker 2>our friends go to this salon and I always think, oh, like,

0:19:00.760 --> 0:19:03.360
<v Speaker 2>when my hairdresser retires, where.

0:19:03.119 --> 0:19:03.680
<v Speaker 1>Will I go.

0:19:03.760 --> 0:19:05.680
<v Speaker 2>I'm like, I could never go to anywhere on Kinglynd

0:19:05.760 --> 0:19:08.440
<v Speaker 2>Road now, I mean, surely eight or nine years have passed.

0:19:08.440 --> 0:19:09.600
<v Speaker 1>They probably might have held it.

0:19:10.080 --> 0:19:12.159
<v Speaker 7>I think a lot of people forget that the influencer

0:19:12.200 --> 0:19:16.359
<v Speaker 7>world is quite literally a world. Do you know what

0:19:16.440 --> 0:19:19.600
<v Speaker 7>I mean? Like, it's completely different from real life.

0:19:20.160 --> 0:19:23.360
<v Speaker 2>Isabel Clark has broken her silence after being dragged into

0:19:23.359 --> 0:19:26.960
<v Speaker 2>the Anna Paul drama. The beauty influencer warned her followers

0:19:26.960 --> 0:19:30.720
<v Speaker 2>that most influencers aren't as they appear online. Okay, before

0:19:30.760 --> 0:19:33.080
<v Speaker 2>we get into it. For those not familiar with her,

0:19:33.400 --> 0:19:35.959
<v Speaker 2>who is Isabel Clark? Well, she's a twenty six year

0:19:36.000 --> 0:19:39.960
<v Speaker 2>old Australian influencer who started out sharing makeup YouTube tutorials

0:19:40.000 --> 0:19:40.919
<v Speaker 2>as a teenager.

0:19:41.320 --> 0:19:42.960
<v Speaker 1>And despite getting accepted.

0:19:42.560 --> 0:19:45.719
<v Speaker 2>Into a law degree after achieving an almost perfect ATAR,

0:19:46.240 --> 0:19:49.520
<v Speaker 2>she put her studies on hold to pursue influencing full time.

0:19:49.680 --> 0:19:51.879
<v Speaker 1>Well, I had no idea that she got an almost

0:19:51.880 --> 0:19:54.440
<v Speaker 1>perfect ATAR. Yeah, she's a very intelligent woman.

0:19:54.520 --> 0:19:57.840
<v Speaker 2>Now. She has over six hundred and sixty thousand followers

0:19:57.880 --> 0:20:00.359
<v Speaker 2>on Instagram and over three hundred and seven tea on

0:20:00.400 --> 0:20:02.800
<v Speaker 2>TikTok And what has really set her apart from other

0:20:02.880 --> 0:20:05.880
<v Speaker 2>influences is her transparency around her health issues.

0:20:05.960 --> 0:20:07.440
<v Speaker 1>So she has been really.

0:20:07.280 --> 0:20:10.920
<v Speaker 2>Open about sharing her struggles with depression, anxiety, and other

0:20:11.000 --> 0:20:14.680
<v Speaker 2>health challenges. So over the years, she's documented her experience

0:20:14.720 --> 0:20:17.879
<v Speaker 2>with endometriosis as well as their surgeries to remove early

0:20:17.960 --> 0:20:21.000
<v Speaker 2>cancer sales from her breast. We actually spoke about Isabelle

0:20:21.000 --> 0:20:23.760
<v Speaker 2>around a year ago when she was launching her fashion

0:20:23.800 --> 0:20:26.119
<v Speaker 2>line called Sunflower Avenue, and there was a bit of

0:20:26.200 --> 0:20:28.560
<v Speaker 2>contention at the time over some copyright issues.

0:20:28.640 --> 0:20:28.960
<v Speaker 1>Yeah, it was.

0:20:28.920 --> 0:20:31.440
<v Speaker 2>Pretty annoying because she wasn't in the wrong and her

0:20:31.480 --> 0:20:34.400
<v Speaker 2>community really rallied behind her at the time. So four

0:20:34.480 --> 0:20:37.720
<v Speaker 2>years prior to her launching her own brand, she created

0:20:37.720 --> 0:20:41.680
<v Speaker 2>this private Instagram community called Sunflower Babies and the point

0:20:41.680 --> 0:20:45.520
<v Speaker 2>of it was to share meaningful conversations with her followers online.

0:20:45.680 --> 0:20:49.040
<v Speaker 2>And this community really flourished and she started hosting in

0:20:49.119 --> 0:20:51.760
<v Speaker 2>person events and community events, and then she thought, well,

0:20:51.800 --> 0:20:53.480
<v Speaker 2>why not launch a fashion label.

0:20:53.240 --> 0:20:53.879
<v Speaker 1>Off the back of it.

0:20:53.920 --> 0:20:57.000
<v Speaker 2>And the purpose of her brand is to blend fashion

0:20:57.119 --> 0:21:00.840
<v Speaker 2>with self care and mental health awareness. So it's quite

0:21:00.880 --> 0:21:03.560
<v Speaker 2>different to a lot of influencers who just launched these

0:21:03.560 --> 0:21:05.919
<v Speaker 2>brands to get a quick buck. Yeah, she seems to

0:21:05.920 --> 0:21:08.520
<v Speaker 2>have a genuine connection with her community, and I think

0:21:08.520 --> 0:21:11.200
<v Speaker 2>that that's why her following has continued to grow, particularly

0:21:11.240 --> 0:21:13.840
<v Speaker 2>on TikTok. Yeah, and as you can see, she's really

0:21:13.880 --> 0:21:16.240
<v Speaker 2>trying to make a difference in the influencer space. Which

0:21:16.280 --> 0:21:19.280
<v Speaker 2>is why so many people were upset when she got

0:21:19.400 --> 0:21:22.520
<v Speaker 2>dragged into the Anna Paul drama. It turns out she

0:21:22.800 --> 0:21:24.959
<v Speaker 2>was a topic of discussion in one of Anna Paul's

0:21:24.960 --> 0:21:28.480
<v Speaker 2>group chats that included Addis Paul and Mikayla Testa. It's

0:21:28.520 --> 0:21:31.600
<v Speaker 2>interesting because when Anna first brought this up in her

0:21:31.800 --> 0:21:36.880
<v Speaker 2>rebuttal video to Mikayla, she didn't include which influencer they

0:21:36.880 --> 0:21:40.120
<v Speaker 2>were talking about. She chose to blur the photo of

0:21:40.280 --> 0:21:43.960
<v Speaker 2>Isabelle Clark, and it's apparent now why because she was

0:21:44.000 --> 0:21:47.080
<v Speaker 2>trying to make out like Michaela was speaking badly about

0:21:47.080 --> 0:21:50.440
<v Speaker 2>her and the closeness of her eyes, when in reality,

0:21:50.480 --> 0:21:52.840
<v Speaker 2>it was actually Anna Paul who kicked off the negative

0:21:52.840 --> 0:21:55.560
<v Speaker 2>conversation about her. Yeah, because she shared a screenshot of

0:21:55.600 --> 0:21:57.720
<v Speaker 2>Isabelle in the group chat and wrote, fuck you. She's

0:21:57.720 --> 0:22:00.679
<v Speaker 2>suggesting she looks like Bella had did, which Adis replied,

0:22:00.760 --> 0:22:04.240
<v Speaker 2>fuck that screenshot for fuck's sake. Fuck's sake, man Now.

0:22:04.280 --> 0:22:06.360
<v Speaker 2>Mikayla wrote back, I feel bad. I guess she's making

0:22:06.480 --> 0:22:08.320
<v Speaker 2>do with what she's got. I can't hate on her

0:22:08.400 --> 0:22:11.040
<v Speaker 2>for that. Anna then said she probably talked about us too,

0:22:11.040 --> 0:22:14.080
<v Speaker 2>and said her eyes cut off halfway through now, according

0:22:14.119 --> 0:22:17.000
<v Speaker 2>to Anna, Mikayla went on to make derogatory comments about

0:22:17.040 --> 0:22:19.920
<v Speaker 2>Isabelle's eyes. However, Michayla claims that she was actually talking

0:22:19.960 --> 0:22:21.040
<v Speaker 2>about herself and it.

0:22:21.000 --> 0:22:21.560
<v Speaker 1>Was a typo.

0:22:21.880 --> 0:22:22.080
<v Speaker 2>Yeah.

0:22:22.160 --> 0:22:23.960
<v Speaker 1>Now. On Wednesday, Isabella.

0:22:23.600 --> 0:22:27.080
<v Speaker 2>Uploaded a TikTok addressing the drama, and she aptly captioned

0:22:27.119 --> 0:22:29.919
<v Speaker 2>it some afternoon thoughts from Bella had did herself, so

0:22:30.160 --> 0:22:32.160
<v Speaker 2>at least she was having some fun with it. Now,

0:22:32.160 --> 0:22:34.400
<v Speaker 2>while she didn't name Anna, she didn't need to because

0:22:34.440 --> 0:22:36.760
<v Speaker 2>it was pretty clear who she was talking about. Let's

0:22:36.760 --> 0:22:37.960
<v Speaker 2>throw to some of what she said.

0:22:38.640 --> 0:22:43.119
<v Speaker 7>I can guarantee you that, yes, this one influencer isn't

0:22:43.200 --> 0:22:46.520
<v Speaker 7>who she portrayed herself to be online and also to

0:22:46.600 --> 0:22:49.200
<v Speaker 7>me personally, Like I thought, I thought we were cool,

0:22:49.240 --> 0:22:51.400
<v Speaker 7>you know, w we'd plain to each other stories and stuff.

0:22:51.440 --> 0:22:55.280
<v Speaker 7>So a bit weird, really really fucking weird. But I

0:22:55.280 --> 0:22:58.000
<v Speaker 7>didn't read into our relationship too much or put too

0:22:58.080 --> 0:23:00.240
<v Speaker 7>much weight on who she was, you know. I was

0:23:00.280 --> 0:23:03.760
<v Speaker 7>only when I saw those little screenshots that I was like.

0:23:03.960 --> 0:23:05.400
<v Speaker 1>Oh now.

0:23:05.440 --> 0:23:07.560
<v Speaker 2>Isabel went on to say that a lot of influencers

0:23:07.560 --> 0:23:10.639
<v Speaker 2>are not how they represent themselves online. She also said

0:23:10.680 --> 0:23:13.560
<v Speaker 2>that the influencer world was superficial and it's the reason

0:23:13.560 --> 0:23:16.240
<v Speaker 2>why ninety nine percent of her friends are not mine.

0:23:16.560 --> 0:23:20.080
<v Speaker 2>It's interesting because Isabel was part of Madison Woolly's influencer

0:23:20.119 --> 0:23:20.879
<v Speaker 2>Click in Sydney.

0:23:20.920 --> 0:23:21.120
<v Speaker 7>Yeah.

0:23:21.119 --> 0:23:24.000
<v Speaker 2>Well she's moved now to Melbourne. But Madison Woolly's best

0:23:24.000 --> 0:23:28.000
<v Speaker 2>friend Caitlin Roriguez and her podcast co host is Isabel's manager,

0:23:28.080 --> 0:23:29.800
<v Speaker 2>so surely she is still friends with There may be

0:23:29.800 --> 0:23:31.520
<v Speaker 2>Madison Council one of the one percenters.

0:23:31.640 --> 0:23:32.000
<v Speaker 1>Yeah.

0:23:32.080 --> 0:23:35.080
<v Speaker 2>Now, Isabel really broke the fourth wall when she revealed

0:23:35.119 --> 0:23:38.399
<v Speaker 2>just how awkward influencer events are, and it seems like

0:23:38.440 --> 0:23:40.840
<v Speaker 2>this is becoming a trend on TikTok for influencers to

0:23:40.920 --> 0:23:44.600
<v Speaker 2>dish the dirt about influencer events. Recently, Tilly Whitfield was

0:23:44.640 --> 0:23:47.959
<v Speaker 2>talking about how she doesn't like going to influencer events

0:23:48.000 --> 0:23:51.720
<v Speaker 2>and influencers seem to be wanting to call out other influencers.

0:23:51.119 --> 0:23:52.080
<v Speaker 1>For their bad behavior.

0:23:52.240 --> 0:23:55.840
<v Speaker 2>Do you think it comes down to competitiveness in the industry.

0:23:55.920 --> 0:23:59.760
<v Speaker 2>The industry is so oversaturated at the moment, and is

0:24:00.200 --> 0:24:02.639
<v Speaker 2>of people becoming friends at these events and wanting to

0:24:02.640 --> 0:24:03.680
<v Speaker 2>help each other out.

0:24:04.119 --> 0:24:07.080
<v Speaker 1>There's almost this rivalry that's happening.

0:24:06.840 --> 0:24:09.199
<v Speaker 2>You're absolutely correct, because if you think back to the

0:24:09.200 --> 0:24:12.919
<v Speaker 2>golden days of Instagram, influencers actually wanted to make friends

0:24:12.920 --> 0:24:15.880
<v Speaker 2>with other influencers because there were so few of them

0:24:15.960 --> 0:24:18.919
<v Speaker 2>and they could capitalize on each other's following. So if

0:24:18.960 --> 0:24:21.720
<v Speaker 2>you appeared in one person's video, then they would send

0:24:21.760 --> 0:24:24.560
<v Speaker 2>followers your way and vice versa. But there's just so

0:24:24.800 --> 0:24:28.200
<v Speaker 2>many influencers there that it's not really that worthwhile, and

0:24:28.240 --> 0:24:28.880
<v Speaker 2>there's only.

0:24:28.720 --> 0:24:29.840
<v Speaker 1>So few jobs around.

0:24:29.920 --> 0:24:32.600
<v Speaker 2>I also think TikTok has really changed the game. I

0:24:32.640 --> 0:24:35.080
<v Speaker 2>think there's a bit of snobbery associated with those who

0:24:35.119 --> 0:24:37.960
<v Speaker 2>were big on TikTok as opposed to those who have

0:24:38.040 --> 0:24:40.280
<v Speaker 2>been in the industry for longer and have made a

0:24:40.359 --> 0:24:43.159
<v Speaker 2>name for themselves on Instagram and YouTube. I think that

0:24:43.240 --> 0:24:46.440
<v Speaker 2>a lot of those og influencers would see the TikTokers

0:24:46.480 --> 0:24:46.920
<v Speaker 2>as not.

0:24:47.480 --> 0:24:49.880
<v Speaker 1>Genuine creators or big names.

0:24:49.880 --> 0:24:52.119
<v Speaker 2>I think there'd be a lot of ego associated with it,

0:24:52.160 --> 0:24:53.800
<v Speaker 2>which doesn't make sense to me because I think in

0:24:53.840 --> 0:24:55.560
<v Speaker 2>this day and age, if you're on TikTok and you've

0:24:55.560 --> 0:24:57.960
<v Speaker 2>made it big, you've had to absolutely grind you having

0:24:57.960 --> 0:25:01.520
<v Speaker 2>to put out multiple videos a day. We're seeing more

0:25:01.600 --> 0:25:05.520
<v Speaker 2>normy influencers and everyday people. You know, we're really enjoying

0:25:05.560 --> 0:25:08.440
<v Speaker 2>people who have an office job and do influencing or

0:25:08.480 --> 0:25:10.840
<v Speaker 2>TikTok on the side. Yeah, it's just not these rich

0:25:10.920 --> 0:25:13.879
<v Speaker 2>models anymore. It just all seems very high school. And

0:25:13.920 --> 0:25:16.560
<v Speaker 2>I think another big reason why these influencer events are

0:25:16.600 --> 0:25:19.080
<v Speaker 2>so awkward is because a lot of these influencers spend

0:25:19.119 --> 0:25:21.879
<v Speaker 2>the majority of their day at home, not talking to anyone,

0:25:22.000 --> 0:25:25.040
<v Speaker 2>just filming themselves. So to go out and actually have

0:25:25.119 --> 0:25:27.400
<v Speaker 2>to talk to other people, they haven't had the chance

0:25:27.480 --> 0:25:29.680
<v Speaker 2>to develop those social skills that a lot of us

0:25:29.680 --> 0:25:32.240
<v Speaker 2>develop when we have a part time job or we

0:25:32.280 --> 0:25:34.000
<v Speaker 2>go to UNI and we leave school.

0:25:34.200 --> 0:25:34.760
<v Speaker 1>Yeah, it's so true.

0:25:34.760 --> 0:25:36.679
<v Speaker 2>I feel like there's a bit of social anxiety that

0:25:36.720 --> 0:25:39.640
<v Speaker 2>happens when influencers have to go to these real life

0:25:39.680 --> 0:25:42.760
<v Speaker 2>events and talk to people. I also wonder if there's

0:25:42.880 --> 0:25:45.439
<v Speaker 2>a bit of contention over who's getting paid what to

0:25:45.440 --> 0:25:48.440
<v Speaker 2>attend events, because gone are the days where influencers would

0:25:48.520 --> 0:25:50.880
<v Speaker 2>rock up to an event because it was something fun

0:25:50.880 --> 0:25:53.440
<v Speaker 2>to go to or they were getting a goodie bag. Now,

0:25:53.560 --> 0:25:57.200
<v Speaker 2>influencers get paid different prices to attend events, So maybe

0:25:57.200 --> 0:25:59.960
<v Speaker 2>there's a bit of annoyance that someone's getting paid more

0:26:00.080 --> 0:26:00.480
<v Speaker 2>than them.

0:26:00.720 --> 0:26:02.399
<v Speaker 1>It's so funny to think that so many of us

0:26:02.440 --> 0:26:03.280
<v Speaker 1>would actually.

0:26:02.960 --> 0:26:05.840
<v Speaker 2>Want to attend these events, but for influences, it seems

0:26:05.840 --> 0:26:08.359
<v Speaker 2>like it's like something that they hate going to, that

0:26:08.440 --> 0:26:10.439
<v Speaker 2>they dread. I have to say that a lot of

0:26:10.480 --> 0:26:13.440
<v Speaker 2>these events are boring and you feel like you're being

0:26:13.560 --> 0:26:15.720
<v Speaker 2>used at them. Now, I am talking from the perspective

0:26:15.840 --> 0:26:18.640
<v Speaker 2>of someone who has worked in events before. I used

0:26:18.640 --> 0:26:20.879
<v Speaker 2>to work at a PI agency here in Adelaide that

0:26:20.920 --> 0:26:23.439
<v Speaker 2>hosts a lot of Adelaide events, and I mean some

0:26:23.480 --> 0:26:25.359
<v Speaker 2>of them would be the opening of an envelope, you

0:26:25.359 --> 0:26:25.760
<v Speaker 2>know what I mean.

0:26:25.760 --> 0:26:27.159
<v Speaker 1>It wouldn't be something very exciting.

0:26:27.160 --> 0:26:30.080
<v Speaker 2>Adelaide's obviously different to Sydney and Melbourne, but you're really

0:26:30.160 --> 0:26:32.560
<v Speaker 2>having to beg people to come to these events, and

0:26:32.600 --> 0:26:35.679
<v Speaker 2>you'd be having to invite a lot of low scale influencers,

0:26:35.680 --> 0:26:38.600
<v Speaker 2>people who just wanted to be seen somewhere. And back

0:26:38.640 --> 0:26:41.119
<v Speaker 2>then we weren't paying anyone to attend, so there was

0:26:41.160 --> 0:26:44.399
<v Speaker 2>even less incentive for people to go. And post I

0:26:44.480 --> 0:26:46.360
<v Speaker 2>does don't get it. Can't people will just be adults

0:26:46.359 --> 0:26:48.840
<v Speaker 2>and talk to each other. Because Isabelle was complaining about

0:26:48.840 --> 0:26:52.399
<v Speaker 2>how influencers won't talk to other influencers, and then she

0:26:52.560 --> 0:26:54.800
<v Speaker 2>said that if they do come up and talk to you,

0:26:54.840 --> 0:26:57.439
<v Speaker 2>it's only for a little while and then they scurry away.

0:26:57.800 --> 0:27:00.480
<v Speaker 2>She also said she often feels like other influences were

0:27:00.560 --> 0:27:03.040
<v Speaker 2>judging her or talking about her behind her back.

0:27:03.200 --> 0:27:05.040
<v Speaker 1>She then said this it.

0:27:05.000 --> 0:27:08.560
<v Speaker 7>Took a lot of trial and error for me, you know,

0:27:08.680 --> 0:27:13.600
<v Speaker 7>moving away from Sydney, and then you know, I started

0:27:13.640 --> 0:27:15.960
<v Speaker 7>going to events again in Melbourne more recently, and the

0:27:16.000 --> 0:27:19.879
<v Speaker 7>same thing happens your Melbourne influencers and not who you

0:27:19.880 --> 0:27:22.760
<v Speaker 7>think they are, your Sydney influencers and not who you

0:27:22.760 --> 0:27:27.080
<v Speaker 7>think they are. I can probably fully acknowledge that I

0:27:27.200 --> 0:27:29.359
<v Speaker 7>might not be who you think I am, but I

0:27:29.359 --> 0:27:32.240
<v Speaker 7>do think I am a very nice person and that's

0:27:32.280 --> 0:27:36.119
<v Speaker 7>why a lot of my friends are not online.

0:27:36.400 --> 0:27:38.600
<v Speaker 2>She also went on to say that it's really unfortunate

0:27:38.640 --> 0:27:41.840
<v Speaker 2>her followers don't get the opportunity to see what influencers

0:27:41.840 --> 0:27:44.360
<v Speaker 2>are really like behind the scenes, and she said when

0:27:44.400 --> 0:27:47.080
<v Speaker 2>it comes to her brand, Sunflower Avenue, that she is

0:27:47.119 --> 0:27:49.760
<v Speaker 2>not going to be inviting influences to her events for

0:27:49.800 --> 0:27:52.199
<v Speaker 2>the sake of it, because they just don't care and

0:27:52.240 --> 0:27:54.800
<v Speaker 2>she's only going to be inviting customers. So it seems

0:27:54.840 --> 0:27:57.240
<v Speaker 2>like she's taking a leaf out of britt Selander's book.

0:27:57.359 --> 0:28:00.840
<v Speaker 2>I think inviting customers, or at least a mix of customers,

0:28:00.920 --> 0:28:04.040
<v Speaker 2>is really a good way forward because you're actually getting

0:28:04.080 --> 0:28:06.679
<v Speaker 2>people who were loyal to the brand, people who are

0:28:06.720 --> 0:28:09.080
<v Speaker 2>excited to be there, and people who want to post.

0:28:09.200 --> 0:28:09.320
<v Speaker 7>Oh.

0:28:09.320 --> 0:28:10.800
<v Speaker 1>It makes a lot of sense, and as.

0:28:10.720 --> 0:28:13.920
<v Speaker 2>A consumer, you like to see loyalty and customers being

0:28:13.960 --> 0:28:16.760
<v Speaker 2>rewarded in this way. Exactly Right now, I want to

0:28:16.760 --> 0:28:19.600
<v Speaker 2>talk more about Isabel Clark and how she got dragged

0:28:19.600 --> 0:28:21.200
<v Speaker 2>into the Anna Paul drama.

0:28:20.920 --> 0:28:23.440
<v Speaker 1>Because I felt so sorry for her.

0:28:23.840 --> 0:28:26.240
<v Speaker 2>She said in her video that the comments regarding her

0:28:26.280 --> 0:28:29.600
<v Speaker 2>appearance were really triggering for her and she was just

0:28:29.680 --> 0:28:32.080
<v Speaker 2>trying to focus on her own mental health. And it

0:28:32.119 --> 0:28:33.760
<v Speaker 2>was hard not to notice in the video that she

0:28:33.920 --> 0:28:37.119
<v Speaker 2>was wearing a very bold winged eyeliner, and all I

0:28:37.119 --> 0:28:39.680
<v Speaker 2>could think about was how Mikayla Tester had spoken in

0:28:39.720 --> 0:28:42.160
<v Speaker 2>depth about how she used to wear a lot of

0:28:42.160 --> 0:28:45.200
<v Speaker 2>eyeliner after Anna Paul made comments about her eyes being

0:28:45.240 --> 0:28:47.240
<v Speaker 2>too close together, so I was like, wow, it must

0:28:47.240 --> 0:28:49.360
<v Speaker 2>have really made an impact on her. I feel like,

0:28:49.360 --> 0:28:51.240
<v Speaker 2>potentially it was a bit of a pot shot because

0:28:51.320 --> 0:28:54.840
<v Speaker 2>she was trying to recreate Mikayla did her makeup during

0:28:54.840 --> 0:28:57.000
<v Speaker 2>that time, or maybe she was trying to recreate the

0:28:57.000 --> 0:28:59.960
<v Speaker 2>Bellah did look that she'd previously done well for whatever reason,

0:29:00.040 --> 0:29:02.520
<v Speaker 2>and I do think the eyeline it was intentional. And

0:29:02.600 --> 0:29:04.800
<v Speaker 2>I could really tell when I watched this video that

0:29:04.880 --> 0:29:06.760
<v Speaker 2>the events of the past couple of weeks had really

0:29:06.880 --> 0:29:10.000
<v Speaker 2>rattled her. But she was just so mature about it,

0:29:10.040 --> 0:29:12.240
<v Speaker 2>and I found it really interesting when she spoke about

0:29:12.280 --> 0:29:14.000
<v Speaker 2>influencers being coworkers.

0:29:14.160 --> 0:29:15.520
<v Speaker 1>Let's throw to what she said.

0:29:15.800 --> 0:29:18.280
<v Speaker 7>And this isn't even about me. I'm sure that that

0:29:18.720 --> 0:29:23.800
<v Speaker 7>little bit that was lated is only a little smidge

0:29:24.000 --> 0:29:27.040
<v Speaker 7>of what is probably in those messages and in her

0:29:27.080 --> 0:29:30.560
<v Speaker 7>mind and in conversation, so it might not even just

0:29:30.600 --> 0:29:35.400
<v Speaker 7>be me. So I'm speaking kind of just to anyone

0:29:35.640 --> 0:29:38.400
<v Speaker 7>be a genuine person. The relationships in every part of

0:29:38.440 --> 0:29:41.960
<v Speaker 7>your life matter. And if you are an influencer, you know,

0:29:42.120 --> 0:29:46.000
<v Speaker 7>we don't have a lot of coworkers. You know, our

0:29:46.040 --> 0:29:51.320
<v Speaker 7>coworkers and our customer report kind of comes from our followers.

0:29:51.920 --> 0:29:54.640
<v Speaker 7>And you won't really have a job for too long

0:29:54.720 --> 0:29:58.080
<v Speaker 7>if you don't care about your followers and you don't

0:29:58.120 --> 0:30:01.360
<v Speaker 7>care about your community, you just won't people just need

0:30:01.400 --> 0:30:03.360
<v Speaker 7>to care a little bit more. You know, if you're

0:30:03.360 --> 0:30:06.120
<v Speaker 7>an influencer, you have responsibility. If you don't care about

0:30:06.120 --> 0:30:09.680
<v Speaker 7>your fans or your followers or whatever, they'll be able

0:30:09.720 --> 0:30:14.120
<v Speaker 7>to tell eventually. So in it, maybe start caring or

0:30:14.200 --> 0:30:14.960
<v Speaker 7>don't do the job.

0:30:15.440 --> 0:30:17.440
<v Speaker 2>What she said is so true and as you were

0:30:17.480 --> 0:30:20.440
<v Speaker 2>talking about earlier, so if the influencer market is currently

0:30:20.560 --> 0:30:24.000
<v Speaker 2>so saturated, so influencers really do have to put a

0:30:24.000 --> 0:30:27.040
<v Speaker 2>lot of effort in with their followers to attract them

0:30:27.200 --> 0:30:30.760
<v Speaker 2>and keep them. It's interesting because I feel like influencer

0:30:30.920 --> 0:30:33.320
<v Speaker 2>brand trips are quite different to your run of the

0:30:33.320 --> 0:30:36.600
<v Speaker 2>meal influencer event where there's a large number of people invited.

0:30:36.920 --> 0:30:41.120
<v Speaker 2>Because talking before about Martha Calafatitas, she has become best

0:30:41.160 --> 0:30:44.440
<v Speaker 2>friends with Jackie, Alexander and the other women on this trip.

0:30:44.600 --> 0:30:47.800
<v Speaker 2>They seem to have actually forged a genuine friendship. So

0:30:48.040 --> 0:30:51.680
<v Speaker 2>maybe it's easier for influencers to become friends on these smaller,

0:30:51.760 --> 0:30:55.320
<v Speaker 2>more intimate trips where they're actually traveling away with one

0:30:55.320 --> 0:30:57.200
<v Speaker 2>another and they sort of have to get along.

0:30:57.280 --> 0:30:58.479
<v Speaker 1>Maybe they're there for longer.

0:30:58.600 --> 0:31:00.560
<v Speaker 2>Yeah, maybe it's because they don't get a play so

0:31:00.560 --> 0:31:02.800
<v Speaker 2>they can't just stick with whoever they've brought along to

0:31:02.840 --> 0:31:05.160
<v Speaker 2>the event, and they are forced to make friends. I

0:31:05.200 --> 0:31:08.400
<v Speaker 2>do like this concept though, of influencers being one another's

0:31:08.440 --> 0:31:12.800
<v Speaker 2>co workers, because if you're working side by side with

0:31:12.880 --> 0:31:15.520
<v Speaker 2>people in the same industry, you really have to work

0:31:15.520 --> 0:31:17.720
<v Speaker 2>out a way to get along. You can't be slagging

0:31:17.720 --> 0:31:19.760
<v Speaker 2>one another off. It just makes you look unprofessional and

0:31:19.800 --> 0:31:21.680
<v Speaker 2>this is a job at the end of the day. Well,

0:31:21.720 --> 0:31:23.680
<v Speaker 2>I think that is all we have time for today.

0:31:23.720 --> 0:31:25.920
<v Speaker 2>Thank you so much for joining us for this episode.

0:31:25.920 --> 0:31:27.840
<v Speaker 2>If you have enjoyed it, could you please make sure

0:31:27.880 --> 0:31:31.360
<v Speaker 2>you are subscribed on Apple Podcast and also Spotify and

0:31:31.440 --> 0:31:32.840
<v Speaker 2>leave us a five star review.

0:31:33.200 --> 0:31:35.000
<v Speaker 1>This episode was recorded.

0:31:34.560 --> 0:31:36.560
<v Speaker 2>On the traditional land of the Ghana people of the

0:31:36.560 --> 0:31:37.400
<v Speaker 2>Adelaide Planes.

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<v Speaker 1>We pay respect to elders past and present.