Speaker 1: Hello, and welcome to Outspoken.
Speaker 2: It's your dose of the hottest influencer and pop culture
Speaker 2: news twice a week. I'm Kate Torba, and coming up
Speaker 2: on today's show Isabel Clark's warning about fake influences and
Speaker 2: Martha Califertitas's one thousand dollar blowwave. But first, a video
Speaker 2: of Indy Clinton in the middle of what appears to
Speaker 2: be a job interview is going viral now. The vision
Speaker 2: was supposedly captured by an office worker who was shocked
Speaker 2: to see the TikToker at their corporate office. Many are
Speaker 2: skeptical though, that this could just be another PR stunt. Yeah,
Speaker 2: Indy has been teasing for a couple of weeks now
Speaker 2: that she has an exciting new venture in the work.
Speaker 2: So two weeks ago, she announced on her TikTok that
Speaker 2: something life changing has happened to her and went on
Speaker 2: to say that her husband Ben has been helping her
Speaker 2: a lot with the kids, so she can go and
Speaker 2: be a boss now. On Thursday, she teased her followers
Speaker 2: further sharing a mirror selfie taken from an office bathroom,
Speaker 2: and in the photo she was wearing really corporate clothes.
Speaker 2: I've never seen her in anything like that before on
Speaker 2: a TikTok, she's always wearing baggy tracksuit pants and oversized tops.
Speaker 2: She was wearing a matching suit from Kokie and she
Speaker 2: had a clipboard under her arm.
Speaker 1: It was almost like she was.
Speaker 2: Cosplaying being an office worker. And in the caption she
Speaker 2: wrote exciting new era. It's interesting you commented on what
Speaker 2: she normally wears, because it seems to be quite a
Speaker 2: strategic decision for her. She said that when she looks
Speaker 2: hot on TikTok, it's not good for her, and it's
Speaker 2: better to actually dress down so people don't get jealous.
Speaker 3: Yeah.
Speaker 2: She said that usually when we see her in the
Speaker 2: baggy clothes, she actually has her gym gear on underneath,
Speaker 2: which is usually a crop top and some legins which
Speaker 2: she usually gets around the house in. But as you said,
Speaker 2: that she has to hide maybe her body so that
Speaker 2: people don't get jealous. Not long after that mirror selfie,
Speaker 2: a video of Indy supposedly at an interview for an
Speaker 2: office job started going viral on TikTok and the video
Speaker 2: showed Indy being interviewed by an older man and it
Speaker 2: was supposedly shot by an office worker who was in
Speaker 2: the cubicle behind her, and over the video, the office
Speaker 2: worker wrote, what.
Speaker 1: The action fuck Indy Clinton in my office?
Speaker 2: If you listen really carefully to the video, you can
Speaker 2: hear Indy say and what time do I have to start?
Speaker 2: And she then asked, is okay if I'm late occasionally? Now,
Speaker 2: this video has quickly attracted over one hundred and fifty
Speaker 2: thousand views, and it was uploaded by an anonymous account
Speaker 2: which has never shared.
Speaker 1: A video before, which is a little bit fishy. That
Speaker 1: is a massive red flag.
Speaker 2: It also doesn't make sense because I've worked in many
Speaker 2: offices before, and there is no way that they would
Speaker 2: conduct an interview in the open workspace for everyone to
Speaker 2: listen to, especially if that person had a public profile. Yeah,
Speaker 2: when I worked in a newsroom, it was very top
Speaker 2: secret who they were hiring, and again it would be
Speaker 2: people who had somewhat of a profile, So these interviews
Speaker 2: would be taken place in private or at the very
Speaker 2: least in a closed off office away from people. It
Speaker 2: really doesn't make a lot of sense. And also the
Speaker 2: fact that it was a staff member who apparently secretly
Speaker 2: recorded it and then uploaded it. There would be no
Speaker 2: way this would happen because this person could get fired.
Speaker 2: I mean particularly when they're in a cubicle behind the
Speaker 2: death that was happening, like it would be easy to
Speaker 2: work out who that person was. Well, the thing is
Speaker 2: people believed it, so immediately people started slamming the office
Speaker 2: worker for invading Indy's privacy. One yearser wrote under the video,
Speaker 2: this is such an invasion of privacy and something you
Speaker 2: will easily lose your job over, whilst another said Jesus,
Speaker 2: you could get fired for this.
Speaker 1: And it was quite interesting because a lot of.
Speaker 2: Indy's followers started tagging her in the post to alert
Speaker 2: her that her privacy had been invaded. And this is
Speaker 2: where influence of watchdog account. Dutch Minty got into the
Speaker 2: conversation because she has recently made a comeback, so she
Speaker 2: ended up sharing the TikTok in question and wrote, going
Speaker 2: to be a tough day tomorrow for the employee who
Speaker 2: filmed this, So she bought into it as well. I
Speaker 2: don't know how I feel about dutch Minty being back.
Speaker 2: When she returned, she spoke about how she didn't really
Speaker 2: like the tone of her page a couple of years
Speaker 2: ago and that's why she went on this hiatus and
Speaker 2: she'd learned a lot since then, and she wasn't going
Speaker 2: to just be honing in on influencers and being judgmental.
Speaker 2: But ever since she's been back, it seems like that's
Speaker 2: what she's been doing. I think she seems to have
Speaker 2: gone harder on a couple of influences, if anything. Getting
Speaker 2: back to this story, there was, of course Kate a
Speaker 2: lot of skepticism over the legitimacy of this video and
Speaker 2: whether this is an orchestrated pr stunt by a brand
Speaker 2: maybe that she's working with. One follower wrote, underneath the video,
Speaker 2: this is a teaser for something. It's not real, whilst
Speaker 2: another said, so staged and fake.
Speaker 1: She'll announce some.
Speaker 2: Collab or brand deal tomorrow, and it did sound very fake.
Speaker 2: The conversation that she had with this older guy, like
Speaker 2: who is asking can I come in late?
Speaker 1: Or what happens to me if I'm late?
Speaker 2: Yeah, she's obviously playing into that trope that influencers don't
Speaker 2: work really hard and they would really struggle having a
Speaker 2: nine to five. Well, when she really took off a
Speaker 2: couple of years ago, and there were some mainstream publications
Speaker 2: who were doing profiles on her, there was a lot
Speaker 2: of rhetoric that she'd never had a nine till five
Speaker 2: job and she'd never really had a real job before,
Speaker 2: So I wonder if.
Speaker 1: They're trying to play into that.
Speaker 2: And this isn't the first time that Indy has been
Speaker 2: accused of being involved in a publicity stunt for a brand.
Speaker 2: Last year's skincare brand TBH, attracted a lot of attention
Speaker 2: when Indy appeared to accidentally leak one of their unreleased
Speaker 2: products in a daily vlog. Oh my god, as if
Speaker 2: this is a year ago, I remember seeing this and
Speaker 2: being totally tricked by it. I was like, oh my god,
Speaker 2: can you imagine they must be freaking out at the
Speaker 2: TBH office because they're found to put out a video
Speaker 2: where the social media girls share with her what had happened,
Speaker 2: and she was freaking out, and they had to push
Speaker 2: this launch forward for this product, which ended up selling
Speaker 2: out yet actually ended up being one of their most
Speaker 2: popular product launchers, And people started to get suspicious because
Speaker 2: of the way that the TBH marketing team rolled out
Speaker 2: all of these tiktoks straight afterwards, and they were such
Speaker 2: viral videos because they had all these emergency meetings and
Speaker 2: everyone was like, this just seems a bit off. Yeah,
Speaker 2: and they're very well known for the gorilla marketing tactics.
Speaker 2: Around the time of the Barbie movie release, they actually
Speaker 2: got their boss, who looks a little bit like Margo Robbie,
Speaker 2: to walk around the city with security guards and a
Speaker 2: lot of people got tricked thinking it was Mark Robbie.
Speaker 2: They also had a Taylor Swift lookalike come into their
Speaker 2: office around the Eras tour, so they're very clever with
Speaker 2: their marketing. They seem to push the boundary lot. It's
Speaker 2: clear that they've got a young team behind them who
Speaker 2: knows the types of videos that are going to go
Speaker 2: viral on social media.
Speaker 1: And many people think that Indie's.
Speaker 2: Supposed move into the corporate world is another pr stunt
Speaker 2: by TBH, and influencer updates Au pointed out that the
Speaker 2: office Indy appeared to have her job interview in looks
Speaker 2: very similar to the TBH office, so she shared these
Speaker 2: photos side by side.
Speaker 1: They were near identical. Yeah, it did look very similar.
Speaker 2: Now. A day after the job interview went viral on TikTok,
Speaker 2: Indian and her husband appeared in a daily vlog together
Speaker 2: and said this.
Speaker 4: I've taken osline really exciting a few days a week,
Speaker 4: which is fine.
Speaker 5: Formiliar who like running into each other in the city,
Speaker 5: like at lunch spots and stuff.
Speaker 2: Indian then posted a number of Instagram stories showing off
Speaker 2: her new work shoes. She wrote, got myself the cutest
Speaker 2: new work shoes for winter now. The shoes in question
Speaker 2: were from Tony Bienco, but she didn't tag them, and
Speaker 2: this led a lot of people to speculate whether this
Speaker 2: whole exercise was just an ad for a shoe brand.
Speaker 2: It's still unclear exactly what is going on. I feel
Speaker 2: like we might find out later this week. Something is brewing.
Speaker 2: It has been a tough couple of weeks for Indy though,
Speaker 2: because she has only really just returned to TikTok following
Speaker 2: a lot of horrendous trolling that's been going on about
Speaker 2: her recent nose job.
Speaker 1: It is so awful what has been going on to
Speaker 1: Indy Clinton.
Speaker 2: And I'm glad we're talking about it today because whenever
Speaker 2: her videos pop up on my feed, I have a
Speaker 2: scroll through the comments and I'm absolutely disgusted with humanity.
Speaker 2: The things that they're saying to her are so awful.
Speaker 2: And she's been pretty open about this surgery as well.
Speaker 2: She's explained that she's getting it done because there's a
Speaker 2: bump on her nose that was caused by a surfing accident. Yeah,
Speaker 2: and I was interested that she's got more backlash over this,
Speaker 2: considering the last time she had surgery, she kept it
Speaker 2: a secret, and I thought maybe the fact that she
Speaker 2: was so upfront about what was going on that people
Speaker 2: would react differently.
Speaker 1: Well, that's the thing.
Speaker 2: When she made her first return to TikTok since the
Speaker 2: nose job, she prefaced that her nose was still very
Speaker 2: swollen and it would take several months to settle and
Speaker 2: that she's not fully recovered yet. She kept saying that
Speaker 2: in all of her videos. Yet this hasn't stopped people
Speaker 2: from being so cruel and judgmental online. There are these
Speaker 2: absolute assholes who were comparing her new nose to Michael
Speaker 2: Jackson and they're saying that she's ruined her face. And
Speaker 2: we've got to remember that this is surgery that just
Speaker 2: took place a couple of weeks ago.
Speaker 1: It hasn't settled in yet.
Speaker 2: She's been very clear about all of that, and due
Speaker 2: to this onslaught of abuse, India has started to wear
Speaker 2: a face mask. To hide her nose in her videos.
Speaker 2: Here's what she said.
Speaker 4: I'd be wearing a mask for the foreseeable what's wrong
Speaker 4: with soul baby, a foreseeable future, because unfortunately the dense
Speaker 4: people of this world, all of you, but some of you,
Speaker 4: are unable to understand that after you have your bones
Speaker 4: shaved down, right, they cut a slit and lifted baskin,
Speaker 4: shaved down the bone, and then realign some cartilage, they
Speaker 4: expect a nose to look perfect two weeks post surgery.
Speaker 1: It's been two weeks, dude.
Speaker 2: It actually reminds me of the reaction Sky Wheatly got
Speaker 2: when she unveiled her fox eye surgery. But I feel
Speaker 2: like the circumstances were quite different. Not that it makes
Speaker 2: it right, but I feel like people were more intrigued
Speaker 2: by that surgery and the process involved because it's a
Speaker 2: relatively new procedure. I mean, we hear about influencers and
Speaker 2: just every day people having those.
Speaker 1: Jobs all the time.
Speaker 2: And also because Indy Clinton said she was getting it
Speaker 2: done to fix an injury, whereas a lot of people
Speaker 2: worried about Sky Wheatly's mental health because a lot of
Speaker 2: people thought she did not need to get her eyes
Speaker 2: lifted at thirty years old. Yeah, there's also been this
Speaker 2: really gross video that's been floating around on TikTok, which
Speaker 2: is essentially a before and after comparison of Indy, and
Speaker 2: in the before photo, Indy's literally pregnant and has blonde hair,
Speaker 2: so the structure of her face is completely different. She's
Speaker 2: got fluid and extra weight, and I I just think
Speaker 2: it's unfair to compare a photo of someone when they're
Speaker 2: pregnant to a photo when they're two years postparted.
Speaker 1: It because people are saying, what else has she got done?
Speaker 2: Because her cheeks look completely different, her jawlines different, everything's
Speaker 2: different about her. That's what happens when women go through pregnancy.
Speaker 1: Their face is completely different.
Speaker 2: I feel like my face and the structure is completely
Speaker 2: different at the.
Speaker 1: Moment to what it's usually like.
Speaker 2: I got a complete jump scare the other night when
Speaker 2: you sent a video through of me eating zambreros after
Speaker 2: I'd just given birth.
Speaker 1: It was shocking.
Speaker 2: I was like, I look like a completely different person.
Speaker 2: I had so much fluid in my face. I would
Speaker 2: hate for someone to take that picture and now compare
Speaker 2: it to me and be like, oh, she's had a
Speaker 2: lot of feeler in her face. Yeah, Well, women are
Speaker 2: starting to hit back on TikTok and they're creating videos
Speaker 2: calling out indies trolls.
Speaker 1: Here's a snippet of what some people have been saying.
Speaker 3: Okay, guys, I'm getting really really mad. You guys need
Speaker 3: to leave Indy Clinton the frick alone. What does it
Speaker 3: affect to you that she got a nose job? It doesn't,
Speaker 3: so why the heck are you guys commenting the most
Speaker 3: horrible things on her videos? The fact that even big
Speaker 3: eddies have to step in and make a video like,
Speaker 3: she's clearly not having a good time on the internet lately.
Speaker 6: Can we just talk about Indy Clinton for a moment.
Speaker 6: Why do girls have to be so bitchy? Like, why
Speaker 6: can't we just support one another? My goodness, we're comparing.
Speaker 5: Photos of someone a woman who was pregnant who she
Speaker 5: said I was twenty five kilos heavier because I was pregnant,
Speaker 5: and we all we all get puffy faces.
Speaker 6: While we're pregnant.
Speaker 5: With comparing that photo with a photo of her now
Speaker 5: not pregnant twenty five kilos ladder.
Speaker 2: I think it's really nice to see people actually calling
Speaker 2: out this trolling behavior and saying that this is not acceptable.
Speaker 2: I've absolutely been loving her husband Ben's videos as well.
Speaker 2: He has been sticking up for Indy. He's been telling
Speaker 2: the trolls off, and it is just so nice to
Speaker 2: see that he is in her corner.
Speaker 1: This is what a one thousand dollar blowwave looks like.
Speaker 1: In New York City.
Speaker 2: Martha Califatitis has shocked her followers by revealing she got
Speaker 2: a one thousand dollar.
Speaker 1: Blowwave in New York City.
Speaker 2: Former Reality Style was slammed for being unrelatable and flaunting
Speaker 2: her wealth in a cost of living crisis, but she
Speaker 2: says it's the best blowwave she's ever had now. So
Speaker 2: if there was a lot of pressure on Martha to
Speaker 2: look good that night, yeah, I feel like the pressure
Speaker 2: was definitely on that night because Martha was appearing at
Speaker 2: an influencer event which was hosted by em Rada and
Speaker 2: Sidney sween Oh got it say no More Because the
Speaker 2: two of them, they're basically the face of this new
Speaker 2: Cara Stars pop up event and campaign where they're promoting
Speaker 2: this new hair gloss, and Martha was invited along with
Speaker 2: a number of other Ossie Beatty influencers, including.
Speaker 1: Katia Milan and also Jackie Alexander.
Speaker 2: So they had been flown to New York as part
Speaker 2: of this all expenses paid influencer trip to promote this
Speaker 2: new range.
Speaker 1: What an incredible gig to get Oh wow.
Speaker 2: I mean I suppose a lot of them have now
Speaker 2: moved on to Coachella.
Speaker 1: From New York.
Speaker 6: Yeah.
Speaker 2: Ahead of the event, Martha shared a number of get
Speaker 2: Ready with Me videos, including how.
Speaker 1: She achieved her blowwave.
Speaker 2: She captured the video can confirm this is the most
Speaker 2: expensive blow dry I've ever had, worth every penny, Thank you, Jackie. Now,
Speaker 2: in this video, Martha's Jackie, who is the New York
Speaker 2: hare stylist, arriving at her hotel room to work her magic,
Speaker 2: and she ended up.
Speaker 1: Giving Martha a haircut.
Speaker 2: She added some extra layers for bounce, and she also
Speaker 2: proceeded to pin Martha's hair in rollers and also added
Speaker 2: some extra curls, so she did get the works. Let's
Speaker 2: listen to Martha's reaction to the final results.
Speaker 1: My what, bud Yaddy? That is literally the brief though,
Speaker 1: like that, you gave the best.
Speaker 4: Helo wave I've ever had.
Speaker 2: She definitely did pump up the hairdressers tires in that video,
Speaker 2: but I have to say it did look very nice,
Speaker 2: but it would want to for the price tag of
Speaker 2: one thousand dollars. I couldn't help but think how much
Speaker 2: Martha was looking like Kim kut Ashen in this video.
Speaker 2: So on Maths she was dubbed the kmart Kim, and
Speaker 2: she's looking more and more like her. I think it's
Speaker 2: how she's doing her makeup now. She seems to be
Speaker 2: doing a lot more contouring also, probably because she did
Speaker 2: have a thousand dollars lowwave that probably helped a little. Yeah,
Speaker 2: that's probably the norm for Kimmy Kay. It turns out
Speaker 2: that Jackie Alexander also got a blowwave done by the
Speaker 2: same stylist.
Speaker 1: The only issue was.
Speaker 2: Her appointment was at eight am, so she was kind
Speaker 2: of like that first bridesmaid in a wedding party that
Speaker 2: gets absolutely screwed. Well. I really felt for Jackie because
Speaker 2: she had been out drinking the night before because it
Speaker 2: was her birthday, so she ended up having a nap
Speaker 2: after she got the blowwave done and essentially ruining it.
Speaker 2: It actually ended up making some pretty good content though,
Speaker 2: and it was pretty convenient because then she could talk
Speaker 2: about how the kerastas formula helped her get her blowwave back.
Speaker 1: Martha did give her shit over it.
Speaker 4: Though, now her is really giving.
Speaker 1: I fear mindsgiving the most.
Speaker 4: Yeah, well yeah, I slept on mine.
Speaker 7: So our cute little friend Jackie, we got a thousand
Speaker 7: dollars blowave today.
Speaker 1: Our blowwaves from our New York hair.
Speaker 6: Stylus costs a thousand dollars.
Speaker 2: And each each and she got hers and then fucking
Speaker 2: slept on it.
Speaker 1: So and look it still looks amazing. No, it's it.
Speaker 1: It doesn't, No, it does now.
Speaker 2: Martha's TikTok blew up, with the video attracting over two
Speaker 2: hundred and fifty thousand views. The general tone in the
Speaker 2: comment section was outrage. One follower wrote it's obscene paying
Speaker 2: one thousand dollars for a blowwave, and even more obscene
Speaker 2: that you're okay advertising it in the current economic climate,
Speaker 2: while another wrote how absurd one k in the current climate.
Speaker 2: How do you think this is relatable? Martha replied it's not.
Speaker 2: Hairdressers even started plighing in, with one writing as gorgeous
Speaker 2: as it looks. As a hairdresser of thirty four years,
Speaker 2: I get it was a call out to your hotel room,
Speaker 2: but you just got ripped off hard, whilst another said,
Speaker 2: as a hairdresser, how do I get people to start
Speaker 2: paying me one thousand.
Speaker 1: Dollars to do their hair?
Speaker 2: Now? There was one fan who was very polite and
Speaker 2: could see why the investment was worth it, writing, if
Speaker 2: you're on a red carpet and going to be photographed
Speaker 2: from every angle, you're going.
Speaker 1: To pay for it now.
Speaker 2: Of course, social media is not what it seems, and
Speaker 2: this ended up being a major case of rage baiting.
Speaker 2: Martha Callor Foretitas and Jackie Alexander did not pay for
Speaker 2: their one thousand dollar blowwaves.
Speaker 1: Are you surprised, Sovie? No, I'm not.
Speaker 2: And when I dug deeper into the other influencers who
Speaker 2: were on this trip's content, it was quite clear that
Speaker 2: Kerastas had organized hairdressers to visit each of the influencers
Speaker 2: in their hotel rooms to get them ready for the event,
Speaker 2: and Martha even tagged Kerastas in her original post.
Speaker 1: So it surprises me that they.
Speaker 2: Would want their influencers on the trip promoting that they
Speaker 2: got a thousand dollar blowwave, Because to me, it's like,
Speaker 2: hang on, do I need a thousand dollar blowwave in
Speaker 2: order for my hair to.
Speaker 1: Look good using this product.
Speaker 2: Yeah, I wonder if they weren't really happy with the
Speaker 2: way that Martha promoted it, because I get in order
Speaker 2: to sell this hair gloss, Kerastas wants all of the
Speaker 2: influencer's hair to look as great as possible when they're
Speaker 2: at this event, so it makes sense for them to
Speaker 2: send top stylists to their rooms to ensure that they're
Speaker 2: seen in the best light. But as you say, Kate,
Speaker 2: when you're then pointing out that this hairstylist usually charges
Speaker 2: one thousand dollars just to do a simple blowwave, it's like, fuck,
Speaker 2: this product mustn't be very good. Yeah.
Speaker 1: I would have thought it would be better if.
Speaker 2: The influencers were shown doing their hair in videos before
Speaker 2: the denting it themselves, because then it actually shows well
Speaker 2: at home.
Speaker 1: This is how you use it, This is how I
Speaker 1: can achieve the look.
Speaker 2: I get the vibe that maybe this was a concept
Speaker 2: that wasn't necessarily approved or suggested by Kerastars.
Speaker 1: It's something that Martha ran with.
Speaker 2: Maybe she asked the stylist who was in her hotel room, Hey,
Speaker 2: how did it much to usually charge with something like this,
Speaker 2: or what's the most expensive blowway you've ever done. So
Speaker 2: she knows what makes good content. She knew that this
Speaker 2: was going to rage bait a lot of people. As
Speaker 2: you said, Katie got two hundred and fifty thousand views.
Speaker 2: It's done very well for her, and she's probably essentially
Speaker 2: saying to Kerostars, look, you should take me on more
Speaker 2: brand trips like this to New York because look how
Speaker 2: many views I got for you. Well, ultimately it's good
Speaker 2: brand exposer for Kerostars. I mean, we're talking about it,
Speaker 2: people are talking about it.
Speaker 1: I'm intrigued.
Speaker 2: What's the most expensive haircut or hair style you've ever
Speaker 2: got done?
Speaker 1: Well, I've never.
Speaker 2: Really paid a lot for any sort of hair styling.
Speaker 2: We have had the same hairdresser since we were four.
Speaker 2: She's now become a family friend. She did our hair
Speaker 2: at our wedding and she was so kind she gave
Speaker 2: it to us as a guar. So my wedding hair
Speaker 2: probably would have been the most expensive, but I don't
Speaker 2: know how much she would have normally charged. The only
Speaker 2: time that I've really had an insight into how crazy
Speaker 2: some hairdressing prices are was when I worked at Today
Speaker 2: Tonight and we did this investigation. So we went under
Speaker 2: the cover and basically we went to one of the
Speaker 2: most expensive hairdressers on King William Road, which is quite
Speaker 2: a fancy street in Adelaide, and we tried to get
Speaker 2: them to upsell everything for us. I mean this was
Speaker 2: about eight or nine years ago. I think the haircut
Speaker 2: ended up being like six hundred dollars. We then took
Speaker 2: a model to a really affordable hairdresser to show that
Speaker 2: you could achieve the same results at just a place
Speaker 2: that was maybe not in such a fancy area. And
Speaker 2: then we took them to the streets and people had
Speaker 2: to pick which was the more expensive haircut.
Speaker 1: What I ended up winning out.
Speaker 2: The person who had the cheaper haircut actually won. Oh
Speaker 2: woich was quite embarrassing for the high end salon. I
Speaker 2: can never ever go there again. I've always some of
Speaker 2: our friends go to this salon and I always think, oh, like,
Speaker 2: when my hairdresser retires, where.
Speaker 1: Will I go.
Speaker 2: I'm like, I could never go to anywhere on Kinglynd
Speaker 2: Road now, I mean, surely eight or nine years have passed.
Speaker 1: They probably might have held it.
Speaker 7: I think a lot of people forget that the influencer
Speaker 7: world is quite literally a world. Do you know what
Speaker 7: I mean? Like, it's completely different from real life.
Speaker 2: Isabel Clark has broken her silence after being dragged into
Speaker 2: the Anna Paul drama. The beauty influencer warned her followers
Speaker 2: that most influencers aren't as they appear online. Okay, before
Speaker 2: we get into it. For those not familiar with her,
Speaker 2: who is Isabel Clark? Well, she's a twenty six year
Speaker 2: old Australian influencer who started out sharing makeup YouTube tutorials
Speaker 2: as a teenager.
Speaker 1: And despite getting accepted.
Speaker 2: Into a law degree after achieving an almost perfect ATAR,
Speaker 2: she put her studies on hold to pursue influencing full time.
Speaker 1: Well, I had no idea that she got an almost
Speaker 1: perfect ATAR. Yeah, she's a very intelligent woman.
Speaker 2: Now. She has over six hundred and sixty thousand followers
Speaker 2: on Instagram and over three hundred and seven tea on
Speaker 2: TikTok And what has really set her apart from other
Speaker 2: influences is her transparency around her health issues.
Speaker 1: So she has been really.
Speaker 2: Open about sharing her struggles with depression, anxiety, and other
Speaker 2: health challenges. So over the years, she's documented her experience
Speaker 2: with endometriosis as well as their surgeries to remove early
Speaker 2: cancer sales from her breast. We actually spoke about Isabelle
Speaker 2: around a year ago when she was launching her fashion
Speaker 2: line called Sunflower Avenue, and there was a bit of
Speaker 2: contention at the time over some copyright issues.
Speaker 1: Yeah, it was.
Speaker 2: Pretty annoying because she wasn't in the wrong and her
Speaker 2: community really rallied behind her at the time. So four
Speaker 2: years prior to her launching her own brand, she created
Speaker 2: this private Instagram community called Sunflower Babies and the point
Speaker 2: of it was to share meaningful conversations with her followers online.
Speaker 2: And this community really flourished and she started hosting in
Speaker 2: person events and community events, and then she thought, well,
Speaker 2: why not launch a fashion label.
Speaker 1: Off the back of it.
Speaker 2: And the purpose of her brand is to blend fashion
Speaker 2: with self care and mental health awareness. So it's quite
Speaker 2: different to a lot of influencers who just launched these
Speaker 2: brands to get a quick buck. Yeah, she seems to
Speaker 2: have a genuine connection with her community, and I think
Speaker 2: that that's why her following has continued to grow, particularly
Speaker 2: on TikTok. Yeah, and as you can see, she's really
Speaker 2: trying to make a difference in the influencer space. Which
Speaker 2: is why so many people were upset when she got
Speaker 2: dragged into the Anna Paul drama. It turns out she
Speaker 2: was a topic of discussion in one of Anna Paul's
Speaker 2: group chats that included Addis Paul and Mikayla Testa. It's
Speaker 2: interesting because when Anna first brought this up in her
Speaker 2: rebuttal video to Mikayla, she didn't include which influencer they
Speaker 2: were talking about. She chose to blur the photo of
Speaker 2: Isabelle Clark, and it's apparent now why because she was
Speaker 2: trying to make out like Michaela was speaking badly about
Speaker 2: her and the closeness of her eyes, when in reality,
Speaker 2: it was actually Anna Paul who kicked off the negative
Speaker 2: conversation about her. Yeah, because she shared a screenshot of
Speaker 2: Isabelle in the group chat and wrote, fuck you. She's
Speaker 2: suggesting she looks like Bella had did, which Adis replied,
Speaker 2: fuck that screenshot for fuck's sake. Fuck's sake, man Now.
Speaker 2: Mikayla wrote back, I feel bad. I guess she's making
Speaker 2: do with what she's got. I can't hate on her
Speaker 2: for that. Anna then said she probably talked about us too,
Speaker 2: and said her eyes cut off halfway through now, according
Speaker 2: to Anna, Mikayla went on to make derogatory comments about
Speaker 2: Isabelle's eyes. However, Michayla claims that she was actually talking
Speaker 2: about herself and it.
Speaker 1: Was a typo.
Speaker 2: Yeah.
Speaker 1: Now. On Wednesday, Isabella.
Speaker 2: Uploaded a TikTok addressing the drama, and she aptly captioned
Speaker 2: it some afternoon thoughts from Bella had did herself, so
Speaker 2: at least she was having some fun with it. Now,
Speaker 2: while she didn't name Anna, she didn't need to because
Speaker 2: it was pretty clear who she was talking about. Let's
Speaker 2: throw to some of what she said.
Speaker 7: I can guarantee you that, yes, this one influencer isn't
Speaker 7: who she portrayed herself to be online and also to
Speaker 7: me personally, Like I thought, I thought we were cool,
Speaker 7: you know, w we'd plain to each other stories and stuff.
Speaker 7: So a bit weird, really really fucking weird. But I
Speaker 7: didn't read into our relationship too much or put too
Speaker 7: much weight on who she was, you know. I was
Speaker 7: only when I saw those little screenshots that I was like.
Speaker 1: Oh now.
Speaker 2: Isabel went on to say that a lot of influencers
Speaker 2: are not how they represent themselves online. She also said
Speaker 2: that the influencer world was superficial and it's the reason
Speaker 2: why ninety nine percent of her friends are not mine.
Speaker 2: It's interesting because Isabel was part of Madison Woolly's influencer
Speaker 2: Click in Sydney.
Speaker 7: Yeah.
Speaker 2: Well she's moved now to Melbourne. But Madison Woolly's best
Speaker 2: friend Caitlin Roriguez and her podcast co host is Isabel's manager,
Speaker 2: so surely she is still friends with There may be
Speaker 2: Madison Council one of the one percenters.
Speaker 1: Yeah.
Speaker 2: Now, Isabel really broke the fourth wall when she revealed
Speaker 2: just how awkward influencer events are, and it seems like
Speaker 2: this is becoming a trend on TikTok for influencers to
Speaker 2: dish the dirt about influencer events. Recently, Tilly Whitfield was
Speaker 2: talking about how she doesn't like going to influencer events
Speaker 2: and influencers seem to be wanting to call out other influencers.
Speaker 1: For their bad behavior.
Speaker 2: Do you think it comes down to competitiveness in the industry.
Speaker 2: The industry is so oversaturated at the moment, and is
Speaker 2: of people becoming friends at these events and wanting to
Speaker 2: help each other out.
Speaker 1: There's almost this rivalry that's happening.
Speaker 2: You're absolutely correct, because if you think back to the
Speaker 2: golden days of Instagram, influencers actually wanted to make friends
Speaker 2: with other influencers because there were so few of them
Speaker 2: and they could capitalize on each other's following. So if
Speaker 2: you appeared in one person's video, then they would send
Speaker 2: followers your way and vice versa. But there's just so
Speaker 2: many influencers there that it's not really that worthwhile, and
Speaker 2: there's only.
Speaker 1: So few jobs around.
Speaker 2: I also think TikTok has really changed the game. I
Speaker 2: think there's a bit of snobbery associated with those who
Speaker 2: were big on TikTok as opposed to those who have
Speaker 2: been in the industry for longer and have made a
Speaker 2: name for themselves on Instagram and YouTube. I think that
Speaker 2: a lot of those og influencers would see the TikTokers
Speaker 2: as not.
Speaker 1: Genuine creators or big names.
Speaker 2: I think there'd be a lot of ego associated with it,
Speaker 2: which doesn't make sense to me because I think in
Speaker 2: this day and age, if you're on TikTok and you've
Speaker 2: made it big, you've had to absolutely grind you having
Speaker 2: to put out multiple videos a day. We're seeing more
Speaker 2: normy influencers and everyday people. You know, we're really enjoying
Speaker 2: people who have an office job and do influencing or
Speaker 2: TikTok on the side. Yeah, it's just not these rich
Speaker 2: models anymore. It just all seems very high school. And
Speaker 2: I think another big reason why these influencer events are
Speaker 2: so awkward is because a lot of these influencers spend
Speaker 2: the majority of their day at home, not talking to anyone,
Speaker 2: just filming themselves. So to go out and actually have
Speaker 2: to talk to other people, they haven't had the chance
Speaker 2: to develop those social skills that a lot of us
Speaker 2: develop when we have a part time job or we
Speaker 2: go to UNI and we leave school.
Speaker 1: Yeah, it's so true.
Speaker 2: I feel like there's a bit of social anxiety that
Speaker 2: happens when influencers have to go to these real life
Speaker 2: events and talk to people. I also wonder if there's
Speaker 2: a bit of contention over who's getting paid what to
Speaker 2: attend events, because gone are the days where influencers would
Speaker 2: rock up to an event because it was something fun
Speaker 2: to go to or they were getting a goodie bag. Now,
Speaker 2: influencers get paid different prices to attend events, So maybe
Speaker 2: there's a bit of annoyance that someone's getting paid more
Speaker 2: than them.
Speaker 1: It's so funny to think that so many of us
Speaker 1: would actually.
Speaker 2: Want to attend these events, but for influences, it seems
Speaker 2: like it's like something that they hate going to, that
Speaker 2: they dread. I have to say that a lot of
Speaker 2: these events are boring and you feel like you're being
Speaker 2: used at them. Now, I am talking from the perspective
Speaker 2: of someone who has worked in events before. I used
Speaker 2: to work at a PI agency here in Adelaide that
Speaker 2: hosts a lot of Adelaide events, and I mean some
Speaker 2: of them would be the opening of an envelope, you
Speaker 2: know what I mean.
Speaker 1: It wouldn't be something very exciting.
Speaker 2: Adelaide's obviously different to Sydney and Melbourne, but you're really
Speaker 2: having to beg people to come to these events, and
Speaker 2: you'd be having to invite a lot of low scale influencers,
Speaker 2: people who just wanted to be seen somewhere. And back
Speaker 2: then we weren't paying anyone to attend, so there was
Speaker 2: even less incentive for people to go. And post I
Speaker 2: does don't get it. Can't people will just be adults
Speaker 2: and talk to each other. Because Isabelle was complaining about
Speaker 2: how influencers won't talk to other influencers, and then she
Speaker 2: said that if they do come up and talk to you,
Speaker 2: it's only for a little while and then they scurry away.
Speaker 2: She also said she often feels like other influences were
Speaker 2: judging her or talking about her behind her back.
Speaker 1: She then said this it.
Speaker 7: Took a lot of trial and error for me, you know,
Speaker 7: moving away from Sydney, and then you know, I started
Speaker 7: going to events again in Melbourne more recently, and the
Speaker 7: same thing happens your Melbourne influencers and not who you
Speaker 7: think they are, your Sydney influencers and not who you
Speaker 7: think they are. I can probably fully acknowledge that I
Speaker 7: might not be who you think I am, but I
Speaker 7: do think I am a very nice person and that's
Speaker 7: why a lot of my friends are not online.
Speaker 2: She also went on to say that it's really unfortunate
Speaker 2: her followers don't get the opportunity to see what influencers
Speaker 2: are really like behind the scenes, and she said when
Speaker 2: it comes to her brand, Sunflower Avenue, that she is
Speaker 2: not going to be inviting influences to her events for
Speaker 2: the sake of it, because they just don't care and
Speaker 2: she's only going to be inviting customers. So it seems
Speaker 2: like she's taking a leaf out of britt Selander's book.
Speaker 2: I think inviting customers, or at least a mix of customers,
Speaker 2: is really a good way forward because you're actually getting
Speaker 2: people who were loyal to the brand, people who are
Speaker 2: excited to be there, and people who want to post.
Speaker 7: Oh.
Speaker 1: It makes a lot of sense, and as.
Speaker 2: A consumer, you like to see loyalty and customers being
Speaker 2: rewarded in this way. Exactly Right now, I want to
Speaker 2: talk more about Isabel Clark and how she got dragged
Speaker 2: into the Anna Paul drama.
Speaker 1: Because I felt so sorry for her.
Speaker 2: She said in her video that the comments regarding her
Speaker 2: appearance were really triggering for her and she was just
Speaker 2: trying to focus on her own mental health. And it
Speaker 2: was hard not to notice in the video that she
Speaker 2: was wearing a very bold winged eyeliner, and all I
Speaker 2: could think about was how Mikayla Tester had spoken in
Speaker 2: depth about how she used to wear a lot of
Speaker 2: eyeliner after Anna Paul made comments about her eyes being
Speaker 2: too close together, so I was like, wow, it must
Speaker 2: have really made an impact on her. I feel like,
Speaker 2: potentially it was a bit of a pot shot because
Speaker 2: she was trying to recreate Mikayla did her makeup during
Speaker 2: that time, or maybe she was trying to recreate the
Speaker 2: Bellah did look that she'd previously done well for whatever reason,
Speaker 2: and I do think the eyeline it was intentional. And
Speaker 2: I could really tell when I watched this video that
Speaker 2: the events of the past couple of weeks had really
Speaker 2: rattled her. But she was just so mature about it,
Speaker 2: and I found it really interesting when she spoke about
Speaker 2: influencers being coworkers.
Speaker 1: Let's throw to what she said.
Speaker 7: And this isn't even about me. I'm sure that that
Speaker 7: little bit that was lated is only a little smidge
Speaker 7: of what is probably in those messages and in her
Speaker 7: mind and in conversation, so it might not even just
Speaker 7: be me. So I'm speaking kind of just to anyone
Speaker 7: be a genuine person. The relationships in every part of
Speaker 7: your life matter. And if you are an influencer, you know,
Speaker 7: we don't have a lot of coworkers. You know, our
Speaker 7: coworkers and our customer report kind of comes from our followers.
Speaker 7: And you won't really have a job for too long
Speaker 7: if you don't care about your followers and you don't
Speaker 7: care about your community, you just won't people just need
Speaker 7: to care a little bit more. You know, if you're
Speaker 7: an influencer, you have responsibility. If you don't care about
Speaker 7: your fans or your followers or whatever, they'll be able
Speaker 7: to tell eventually. So in it, maybe start caring or
Speaker 7: don't do the job.
Speaker 2: What she said is so true and as you were
Speaker 2: talking about earlier, so if the influencer market is currently
Speaker 2: so saturated, so influencers really do have to put a
Speaker 2: lot of effort in with their followers to attract them
Speaker 2: and keep them. It's interesting because I feel like influencer
Speaker 2: brand trips are quite different to your run of the
Speaker 2: meal influencer event where there's a large number of people invited.
Speaker 2: Because talking before about Martha Calafatitas, she has become best
Speaker 2: friends with Jackie, Alexander and the other women on this trip.
Speaker 2: They seem to have actually forged a genuine friendship. So
Speaker 2: maybe it's easier for influencers to become friends on these smaller,
Speaker 2: more intimate trips where they're actually traveling away with one
Speaker 2: another and they sort of have to get along.
Speaker 1: Maybe they're there for longer.
Speaker 2: Yeah, maybe it's because they don't get a play so
Speaker 2: they can't just stick with whoever they've brought along to
Speaker 2: the event, and they are forced to make friends. I
Speaker 2: do like this concept though, of influencers being one another's
Speaker 2: co workers, because if you're working side by side with
Speaker 2: people in the same industry, you really have to work
Speaker 2: out a way to get along. You can't be slagging
Speaker 2: one another off. It just makes you look unprofessional and
Speaker 2: this is a job at the end of the day. Well,
Speaker 2: I think that is all we have time for today.
Speaker 2: Thank you so much for joining us for this episode.
Speaker 2: If you have enjoyed it, could you please make sure
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Speaker 1: This episode was recorded.
Speaker 2: On the traditional land of the Ghana people of the
Speaker 2: Adelaide Planes.
Speaker 1: We pay respect to elders past and present.