1 00:00:00,120 --> 00:00:01,800 Speaker 1: It looks like we're seeing a light at the end 2 00:00:01,840 --> 00:00:05,160 Speaker 1: of the political tunnel because we're ten days were there 3 00:00:05,160 --> 00:00:07,200 Speaker 1: ten days from the federal pole and something exciting on 4 00:00:07,200 --> 00:00:09,680 Speaker 1: the TV to make a smile about politics on tonight. 5 00:00:09,520 --> 00:00:11,640 Speaker 2: Last Yes screw a Nation returns at eight o'clock and 6 00:00:11,720 --> 00:00:15,280 Speaker 2: next Wednesday in the ABC, a two parter looking at 7 00:00:15,360 --> 00:00:18,639 Speaker 2: the election, Will Anderson joins us this morning, Hello, Will. 8 00:00:18,680 --> 00:00:22,000 Speaker 3: Will might need two week campaign. We thought that's what 9 00:00:22,040 --> 00:00:25,840 Speaker 3: it should be. We we just got a two week campaign. 10 00:00:26,079 --> 00:00:30,640 Speaker 2: Do me now? You said it's an angry, divided, compassion 11 00:00:30,680 --> 00:00:34,320 Speaker 2: fatigued Australia that is going to the polls next weekend. 12 00:00:35,000 --> 00:00:36,080 Speaker 2: Why do you think that is? 13 00:00:36,159 --> 00:00:36,239 Speaker 3: So? 14 00:00:37,800 --> 00:00:38,159 Speaker 4: I don't know. 15 00:00:38,280 --> 00:00:40,239 Speaker 3: Have you caught the news in the last couple of years. 16 00:00:40,680 --> 00:00:43,200 Speaker 3: I'll give you a quick previously on the Cloud's Daughters 17 00:00:45,479 --> 00:00:47,160 Speaker 3: Awaken from the Coma this morning. 18 00:00:47,520 --> 00:00:48,080 Speaker 4: The show. 19 00:00:50,120 --> 00:00:51,000 Speaker 2: Oka't fair enough? 20 00:00:52,120 --> 00:00:52,440 Speaker 5: I Will. 21 00:00:52,479 --> 00:00:54,160 Speaker 4: Don't you think it feels like this is interesting? 22 00:00:54,240 --> 00:00:57,560 Speaker 3: Because what we're going to do tonight is like national messages, right, 23 00:00:57,640 --> 00:00:59,960 Speaker 3: so you know you obviously see the big ads from Albour, 24 00:01:00,120 --> 00:01:02,920 Speaker 3: the big ads from Skomo, you see the Russell Crow launch. 25 00:01:02,960 --> 00:01:05,880 Speaker 3: You know, all these big traditional things in the world 26 00:01:05,880 --> 00:01:08,720 Speaker 3: of advertising. But this is this is only one part 27 00:01:08,760 --> 00:01:11,000 Speaker 3: of the game these days. So tonight we'll cover off 28 00:01:11,040 --> 00:01:12,920 Speaker 3: that the main stuff that you have to cover off, 29 00:01:12,959 --> 00:01:17,319 Speaker 3: but then next week it becomes micro targeting, it becomes online, 30 00:01:17,440 --> 00:01:20,240 Speaker 3: it becomes us talking about these small parties and how 31 00:01:20,560 --> 00:01:22,240 Speaker 3: you know, the message that you're going to be getting 32 00:01:22,240 --> 00:01:24,200 Speaker 3: in Far North queens And about the election is going 33 00:01:24,240 --> 00:01:26,119 Speaker 3: to be very different to the messages that you're getting 34 00:01:26,120 --> 00:01:28,039 Speaker 3: in Western Australia about the election, which is going to 35 00:01:28,040 --> 00:01:29,679 Speaker 3: be very different to the messages that you're getting in 36 00:01:29,680 --> 00:01:32,320 Speaker 3: inner city Melbourne about the election. And all those things 37 00:01:32,319 --> 00:01:36,480 Speaker 3: are now specifically targeted, not just to your electorate, but 38 00:01:36,600 --> 00:01:40,480 Speaker 3: to you specifically, so they might just say, okay, what 39 00:01:40,520 --> 00:01:42,720 Speaker 3: do we need, Like you know, for Lisa, this is 40 00:01:42,720 --> 00:01:45,120 Speaker 3: what Lisa is interested these three things. She's going to 41 00:01:45,120 --> 00:01:48,680 Speaker 3: get specific political messages that are delivered around these three 42 00:01:48,720 --> 00:01:50,880 Speaker 3: issues that are most important to God. 43 00:01:50,800 --> 00:01:52,600 Speaker 2: Like my phone knowing when I'm at Bunnings. 44 00:01:53,600 --> 00:01:56,600 Speaker 4: Yes, exactly, that's right. I mean, this is exactly what 45 00:01:56,680 --> 00:01:56,920 Speaker 4: it is. 46 00:01:56,960 --> 00:02:00,760 Speaker 3: Though it's a big political equivalent of your knowing when 47 00:02:00,760 --> 00:02:02,560 Speaker 3: you were at Bunnings, and I mean Buddies is a 48 00:02:02,600 --> 00:02:05,120 Speaker 3: good example because much like election day. Most people are 49 00:02:05,120 --> 00:02:06,280 Speaker 3: still there for the sausage of. 50 00:02:08,400 --> 00:02:11,680 Speaker 1: Democracy sausage, but it does feel like a tedious camp. 51 00:02:11,680 --> 00:02:13,520 Speaker 1: But it feels more like six months because really they're 52 00:02:13,560 --> 00:02:14,200 Speaker 1: on the hustings. 53 00:02:14,240 --> 00:02:16,799 Speaker 5: Before it was call, it was a very late call. 54 00:02:17,680 --> 00:02:19,760 Speaker 3: Well, you would think that if you pay attention, But 55 00:02:20,000 --> 00:02:23,560 Speaker 3: the most googled phrase so far about the election has 56 00:02:23,600 --> 00:02:26,640 Speaker 3: been who is Anthony Alberisi, which I would have thought 57 00:02:27,320 --> 00:02:30,240 Speaker 3: if you need to google that once the election campaign 58 00:02:30,280 --> 00:02:33,120 Speaker 3: has started, you really haven't been paying as much attention 59 00:02:33,280 --> 00:02:37,799 Speaker 3: to the national political as everyone things. So I do 60 00:02:37,840 --> 00:02:40,520 Speaker 3: think there is a level of that people have. I mean, 61 00:02:40,560 --> 00:02:42,280 Speaker 3: despite what the polls say, because I don't think you 62 00:02:42,280 --> 00:02:44,400 Speaker 3: can really trust poles. I think there's a general sense 63 00:02:44,440 --> 00:02:46,520 Speaker 3: that people have made up their mind and they're just 64 00:02:46,560 --> 00:02:48,480 Speaker 3: waiting for these six weeks to be over so that 65 00:02:48,600 --> 00:02:51,120 Speaker 3: they can deliver what it is that they already believe 66 00:02:51,240 --> 00:02:53,640 Speaker 3: is the case. But these last two weeks. You mentioned 67 00:02:53,639 --> 00:02:57,720 Speaker 3: it before the song that it's getting nasty, and it's 68 00:02:57,760 --> 00:02:59,680 Speaker 3: going to get nastier because what we have seen so 69 00:02:59,760 --> 00:03:02,919 Speaker 3: far is you can win the campaign in the first 70 00:03:02,919 --> 00:03:05,240 Speaker 3: half of the campaign, but the second half of the 71 00:03:05,240 --> 00:03:08,360 Speaker 3: campaign is about getting your opposition to lose the campaign, 72 00:03:08,639 --> 00:03:10,959 Speaker 3: and that is what we are going to see. So basically, 73 00:03:11,000 --> 00:03:12,560 Speaker 3: so far, if you want to use them married at 74 00:03:12,560 --> 00:03:16,280 Speaker 3: first sight analogy, We've had the weddings, you know, they've 75 00:03:16,440 --> 00:03:19,480 Speaker 3: spent a couple of nights together. We've seen some drivers, 76 00:03:19,919 --> 00:03:22,200 Speaker 3: but we're about to go down for a big old 77 00:03:22,360 --> 00:03:25,120 Speaker 3: dinner party and some people have been cheating behind the 78 00:03:25,160 --> 00:03:27,440 Speaker 3: scenes and things together kick off. So that is what 79 00:03:27,440 --> 00:03:29,040 Speaker 3: we're going to see in the next couple of weeks. 80 00:03:29,080 --> 00:03:32,400 Speaker 2: Well, I am, of course been through a few elections 81 00:03:32,440 --> 00:03:34,560 Speaker 2: in my time, and I'm used to the parties being 82 00:03:34,600 --> 00:03:36,560 Speaker 2: mean to each other. But what do you make of 83 00:03:36,600 --> 00:03:39,640 Speaker 2: this trend that seems to be really coming through in 84 00:03:39,680 --> 00:03:44,040 Speaker 2: this campaign of journalists trying to one up people, you know, 85 00:03:44,080 --> 00:03:47,080 Speaker 2: these so called gotcha questions that they're just loving. 86 00:03:48,440 --> 00:03:51,360 Speaker 3: I mean, it's ridiculous, isn't it It? Really I don't 87 00:03:51,440 --> 00:03:55,360 Speaker 3: like it. Well, it's embarrassing for journalists. I mean it's 88 00:03:55,520 --> 00:03:57,760 Speaker 3: I don't think it actually embarrasses the politicians in the 89 00:03:57,760 --> 00:04:00,480 Speaker 3: way they think it embarrasses the politicians, because I don't 90 00:04:00,520 --> 00:04:04,680 Speaker 3: know if you know this, guys, but the politicians they get, firstly, 91 00:04:04,720 --> 00:04:05,920 Speaker 3: a phone. There are a lot of use the phone 92 00:04:05,960 --> 00:04:07,880 Speaker 3: so they can google things. So if they do need 93 00:04:07,920 --> 00:04:09,840 Speaker 3: to know any of those numbers, they can get on Google. 94 00:04:10,040 --> 00:04:11,520 Speaker 3: You know what they also get when they're running the 95 00:04:11,520 --> 00:04:18,479 Speaker 3: country a load of assistance. It turns out that it's 96 00:04:18,520 --> 00:04:21,160 Speaker 3: not sale of the century. You just need to remember 97 00:04:21,160 --> 00:04:23,880 Speaker 3: what the things are. You need to be in charge 98 00:04:23,920 --> 00:04:26,800 Speaker 3: of people who know what those things are. So it's 99 00:04:26,839 --> 00:04:30,719 Speaker 3: completely irrelevant to what everyone is asking day by day. 100 00:04:30,800 --> 00:04:32,880 Speaker 3: And this is what we've needed at these times is 101 00:04:33,120 --> 00:04:34,839 Speaker 3: who is going to be a better leader? There are 102 00:04:34,920 --> 00:04:37,680 Speaker 3: challenges coming ahead. Who is going to be the better leader? 103 00:04:37,760 --> 00:04:40,000 Speaker 3: Now who you think that is is completely up to you. 104 00:04:40,279 --> 00:04:43,040 Speaker 3: But I don't think that these journalists you got your 105 00:04:43,120 --> 00:04:45,280 Speaker 3: questions are reassuring anyone one way or the other. 106 00:04:46,440 --> 00:04:47,520 Speaker 2: I think it's awkward. 107 00:04:47,800 --> 00:04:52,040 Speaker 1: Yeah, yeah, Well you talk about area specific, zone specific campaigning, 108 00:04:52,240 --> 00:04:53,760 Speaker 1: and you know, we've said, I don't know if you've 109 00:04:53,760 --> 00:04:55,440 Speaker 1: really got it over there. But in perth Under the 110 00:04:55,520 --> 00:04:58,359 Speaker 1: last couple of weeks we've seen Schomo really aligning himself 111 00:04:58,400 --> 00:05:00,920 Speaker 1: with the labor premiere because he's going on, you know, 112 00:05:01,040 --> 00:05:04,160 Speaker 1: the success of McGowan, and I wonder if politicians think 113 00:05:04,240 --> 00:05:06,440 Speaker 1: we just forget what happened you know the stuff with 114 00:05:06,440 --> 00:05:08,360 Speaker 1: Clive and all that in the last a few months. 115 00:05:08,600 --> 00:05:10,279 Speaker 4: Oh yeah, no, they hope we forget. 116 00:05:10,360 --> 00:05:12,480 Speaker 3: Anyway, this is the problem with this election is that, 117 00:05:12,560 --> 00:05:14,800 Speaker 3: I mean Clive. You mentioned Clive. That is a big factor. 118 00:05:14,880 --> 00:05:17,960 Speaker 3: So that's that's what Scomo's trying to counter is Clive 119 00:05:18,040 --> 00:05:21,080 Speaker 3: because basically, the two major parties have spent about ten 120 00:05:21,120 --> 00:05:23,840 Speaker 3: million bucks on this election campaign so far in advertising, 121 00:05:25,200 --> 00:05:27,799 Speaker 3: and Clive Palmer reckons he's going to spend one hundred 122 00:05:27,800 --> 00:05:30,280 Speaker 3: million dollars and that's probably true because last election he 123 00:05:30,360 --> 00:05:33,400 Speaker 3: spent eighty nine million dollars. So if you get like 124 00:05:33,480 --> 00:05:36,040 Speaker 3: normally costs about three to ten dollars per vote, if 125 00:05:36,080 --> 00:05:37,960 Speaker 3: you talk about it in like what you spend on 126 00:05:38,000 --> 00:05:40,840 Speaker 3: getting a vote. Clive Palmer I think last election cost 127 00:05:40,920 --> 00:05:43,080 Speaker 3: him one hundred and eighty dollars a vote per vote. 128 00:05:43,360 --> 00:05:44,880 Speaker 4: But he's willing to spend that money. 129 00:05:44,880 --> 00:05:47,760 Speaker 3: And this is the equivalent of like, imagine to Rich 130 00:05:47,839 --> 00:05:50,960 Speaker 3: imagine if coke. Imagine if Coke and Pepsi or McDonald's 131 00:05:50,960 --> 00:05:53,400 Speaker 3: and Hungry Jacks are out there in the market and 132 00:05:53,440 --> 00:05:57,280 Speaker 3: they're spending ten million dollars and then Ac Kohler and 133 00:05:57,360 --> 00:06:00,000 Speaker 3: Red Rooster come along and spend one hundred million dollars. 134 00:06:00,120 --> 00:06:04,120 Speaker 3: It affects the way those other businesses operate. And I mean, 135 00:06:04,240 --> 00:06:06,680 Speaker 3: you know basically you walk out anywhere at the moment, 136 00:06:06,800 --> 00:06:09,359 Speaker 3: like you know, everywhere, it's like a Coldplay song yellow, 137 00:06:09,480 --> 00:06:12,640 Speaker 3: Like everywhere you see yellow, Clive Palmer Yellow. And the 138 00:06:12,720 --> 00:06:15,159 Speaker 3: major parties have three word slogans. He has a one 139 00:06:15,160 --> 00:06:18,640 Speaker 3: word slogan repeated three times, freedom, Freedom, freedom, Like. He's 140 00:06:18,760 --> 00:06:21,560 Speaker 3: very simple messaging. He's going after those who are disaffected 141 00:06:21,839 --> 00:06:25,080 Speaker 3: and often that's been something Scott Morrison must be really 142 00:06:25,160 --> 00:06:27,960 Speaker 3: terrified that he's going to lose, particularly young men. This 143 00:06:28,000 --> 00:06:31,479 Speaker 3: seems to be what Clive Palmer about eighteen to twenty 144 00:06:31,480 --> 00:06:34,080 Speaker 3: five year old men seem to like, there's a real 145 00:06:34,080 --> 00:06:37,520 Speaker 3: appeal around freedom, not getting vaccinated and not getting shut down. 146 00:06:37,560 --> 00:06:40,400 Speaker 3: These messages are really cutting through in that demographic, and 147 00:06:40,440 --> 00:06:42,520 Speaker 3: that is a demographic that has been really good to 148 00:06:42,520 --> 00:06:44,960 Speaker 3: the liberal parties trigtionally. So you can see why they're 149 00:06:45,000 --> 00:06:47,520 Speaker 3: in Western Australia going no, no, no, we love this guy. 150 00:06:48,080 --> 00:06:50,680 Speaker 4: Yeah, we love this. We will behind this the whole time. 151 00:06:51,120 --> 00:06:55,200 Speaker 2: Wow. So what's your take generally on the ads that 152 00:06:55,240 --> 00:06:57,800 Speaker 2: we're seeing this campaign they're not dumb. I haven't saying 153 00:06:57,800 --> 00:06:59,760 Speaker 2: anything terribly inspiring. Same as always. 154 00:06:59,800 --> 00:07:03,680 Speaker 4: Really it is, honestly, that's the problem, isn't it. 155 00:07:03,680 --> 00:07:07,000 Speaker 3: It is the same as all one. 156 00:07:07,640 --> 00:07:09,120 Speaker 4: I mean they yeah, they have this. 157 00:07:09,560 --> 00:07:11,600 Speaker 3: I mean they had the original one with Scott Morrison, 158 00:07:11,640 --> 00:07:13,400 Speaker 3: you know, working in his office late at night, so 159 00:07:13,440 --> 00:07:17,200 Speaker 3: we're like, oh, that's when he works. He's on Hawaiian time. 160 00:07:17,240 --> 00:07:17,920 Speaker 3: It's not. 161 00:07:18,080 --> 00:07:20,680 Speaker 4: It's not He's still on Hawaiian time. 162 00:07:22,200 --> 00:07:24,720 Speaker 3: And then you had Elbow telling his backstory, which is 163 00:07:24,800 --> 00:07:27,800 Speaker 3: mostly I was young and sexy ones. So I do 164 00:07:27,880 --> 00:07:31,080 Speaker 3: think that between them we don't have a lot of 165 00:07:31,160 --> 00:07:33,320 Speaker 3: choice and inspiration. And then it becomes, of course, the 166 00:07:33,360 --> 00:07:36,120 Speaker 3: battle of the negative campaigns. So then it is really 167 00:07:36,200 --> 00:07:39,040 Speaker 3: the reason you see so much negative advertising is negative 168 00:07:39,080 --> 00:07:41,560 Speaker 3: advertising works, and unfortunately in the next two weeks, that's 169 00:07:41,600 --> 00:07:43,200 Speaker 3: what they're really going to lean into. 170 00:07:43,240 --> 00:07:47,160 Speaker 2: Because there could be no winner, just loser. I've just 171 00:07:47,200 --> 00:07:48,400 Speaker 2: got it. 172 00:07:47,840 --> 00:07:50,680 Speaker 5: It's about getting the other people to love. 173 00:07:53,400 --> 00:07:59,920 Speaker 3: Whichever y you'll get a loser, you know, I want 174 00:07:59,920 --> 00:08:00,840 Speaker 3: to be the biggest list. 175 00:08:01,080 --> 00:08:04,280 Speaker 1: Yeah, well that's our next job is to be that 176 00:08:04,320 --> 00:08:06,720 Speaker 1: one person for the major party who's going through everything 177 00:08:06,760 --> 00:08:09,160 Speaker 1: to find the worst photo of your opponent, because they 178 00:08:09,160 --> 00:08:11,480 Speaker 1: always have those negative and fair photos, but they look terrible, 179 00:08:11,560 --> 00:08:11,880 Speaker 1: you know what. 180 00:08:12,200 --> 00:08:14,720 Speaker 3: And so we show the that's not my job ad tonight, 181 00:08:14,760 --> 00:08:17,080 Speaker 3: which is the Labor Party attack ad on Scomo, which 182 00:08:17,120 --> 00:08:19,120 Speaker 3: is the one where they keep having him saying that's 183 00:08:19,200 --> 00:08:22,800 Speaker 3: not my job. Now he says it three times, like 184 00:08:22,960 --> 00:08:25,280 Speaker 3: three different times. It's not them taking the one bit 185 00:08:25,320 --> 00:08:27,640 Speaker 3: of audio and mucking around with it. He's literally in 186 00:08:27,720 --> 00:08:31,000 Speaker 3: different clothes three different times. And I was like, surely 187 00:08:31,040 --> 00:08:33,280 Speaker 3: after the first time the Prime Minister's there says that's 188 00:08:33,280 --> 00:08:35,640 Speaker 3: not my job. One of his advisors comes up and 189 00:08:35,640 --> 00:08:37,240 Speaker 3: says stop saying that. 190 00:08:37,679 --> 00:08:39,320 Speaker 4: Stop saying that things aren't your job. 191 00:08:39,559 --> 00:08:42,360 Speaker 3: But anyway, in our research we found out that ALP 192 00:08:42,520 --> 00:08:46,680 Speaker 3: had fourteen different examples to choose from oh Mad of 193 00:08:46,760 --> 00:08:49,400 Speaker 3: him saying that's not my job. So there's a lot 194 00:08:49,400 --> 00:08:51,840 Speaker 3: of things that Scott Morrison can identify. 195 00:08:51,480 --> 00:08:52,360 Speaker 4: Are not his job. 196 00:08:53,040 --> 00:08:55,280 Speaker 5: It wouldn't happen in a US campaign. They need better help. 197 00:08:55,920 --> 00:08:58,360 Speaker 2: Ah well, well, we look forward to seeing what Grea 198 00:08:58,480 --> 00:09:01,280 Speaker 2: Nation says tonight and next Wednesday night on the ABC. 199 00:09:01,480 --> 00:09:03,040 Speaker 2: Lovely to talk to you as well. 200 00:09:03,280 --> 00:09:04,600 Speaker 4: Thank you very much, Thank you. 201 00:09:04,800 --> 00:09:07,640 Speaker 1: Will Anderson joining us on Duddy six FMS seventeen after 202 00:09:07,679 --> 00:09:09,600 Speaker 1: six most fun we've had talking about politics. 203 00:09:09,679 --> 00:09:12,040 Speaker 2: Oh, I finally really I finally really get it. 204 00:09:12,280 --> 00:09:12,480 Speaker 4: Yeah. 205 00:09:12,520 --> 00:09:13,960 Speaker 5: Absolutely, it's about the losers.