1 00:00:00,680 --> 00:00:01,080 Speaker 1: Hello. 2 00:00:01,560 --> 00:00:05,040 Speaker 2: My name is Santasha Nabananga Bamblet. I'm a proud Order 3 00:00:05,160 --> 00:00:08,760 Speaker 2: Order Kerni Whoalbury and a waddery woman. And before we 4 00:00:08,800 --> 00:00:11,440 Speaker 2: get started on She's on the Money podcast, I would 5 00:00:11,520 --> 00:00:14,520 Speaker 2: like to acknowledge the traditional custodians of the land of 6 00:00:14,560 --> 00:00:18,680 Speaker 2: which this podcast is recorded on a wondery country, acknowledging 7 00:00:18,680 --> 00:00:22,560 Speaker 2: the elders, the ancestors and the next generation coming through 8 00:00:23,040 --> 00:00:27,159 Speaker 2: as this podcast is about connecting, empowering, knowledge sharing and 9 00:00:27,200 --> 00:00:30,560 Speaker 2: the storytelling of you to make a difference for today 10 00:00:31,040 --> 00:00:33,080 Speaker 2: and lasting impactful tomorrow. 11 00:00:33,320 --> 00:00:34,200 Speaker 1: Let's get into it. 12 00:00:34,360 --> 00:00:53,640 Speaker 3: She's on the Money, She's on the Money. 13 00:00:57,400 --> 00:01:00,920 Speaker 1: Hello, and welcome to the business Bible. Are you noticing 14 00:01:00,960 --> 00:01:04,280 Speaker 1: some burnout signs, juggling multiple hats and wondering if it's 15 00:01:04,280 --> 00:01:07,280 Speaker 1: time to bring more hands on deck. Maybe you're seeing 16 00:01:07,280 --> 00:01:10,360 Speaker 1: some bright opportunities on the horizon, but you're not sure 17 00:01:10,400 --> 00:01:14,160 Speaker 1: if they're worth chasing. Well, today we're diving into one 18 00:01:14,200 --> 00:01:17,720 Speaker 1: of the most crucial questions for any business, and that's 19 00:01:17,840 --> 00:01:21,160 Speaker 1: when is it time to scale? I'm Victoria de Vine, 20 00:01:21,240 --> 00:01:24,480 Speaker 1: your business bff, and I'm here with our side hustle 21 00:01:24,560 --> 00:01:27,720 Speaker 1: superstar is Jess Gorucci. Hi Jess. 22 00:01:27,959 --> 00:01:31,920 Speaker 4: Hello, welcome back to another episode of the Business Bible. 23 00:01:32,120 --> 00:01:34,280 Speaker 5: Happy to be here. I love the business episodes. They're 24 00:01:34,360 --> 00:01:37,160 Speaker 5: so fun and I'm so excited today because I feel 25 00:01:37,200 --> 00:01:40,040 Speaker 5: like you hear the words scale a lot in the 26 00:01:40,080 --> 00:01:42,560 Speaker 5: business world. People are always saying things like scale to 27 00:01:42,640 --> 00:01:44,080 Speaker 5: ten k in one month. 28 00:01:44,280 --> 00:01:46,000 Speaker 1: Oh my gosh, it's isn't it. 29 00:01:46,240 --> 00:01:48,520 Speaker 5: Yeah, people just popping off using the word left, frat 30 00:01:48,520 --> 00:01:49,280 Speaker 5: and center, and it. 31 00:01:49,240 --> 00:01:50,559 Speaker 1: Sounds took me like six years. 32 00:01:50,760 --> 00:01:53,040 Speaker 5: It sounds great in theory, but like, what does it 33 00:01:53,080 --> 00:01:55,320 Speaker 5: actually mean to scaling business? 34 00:01:55,360 --> 00:01:58,080 Speaker 1: It's a good question and probably the best place to start. 35 00:01:58,160 --> 00:02:01,160 Speaker 1: So from the starts, scaling your business is kind of 36 00:02:01,200 --> 00:02:04,320 Speaker 1: like adding the perfect accessory to your favorite outfit. It's 37 00:02:04,360 --> 00:02:08,240 Speaker 1: all about enhancing what you already have without losing your 38 00:02:08,360 --> 00:02:12,720 Speaker 1: unique style, which is harder done than said. In business terms, 39 00:02:12,760 --> 00:02:16,160 Speaker 1: scaling means growing your operations, increasing your reach, and boosting 40 00:02:16,160 --> 00:02:19,840 Speaker 1: your revenue, all while maintaining the quality and essence that 41 00:02:19,960 --> 00:02:23,560 Speaker 1: makes your brand so special. It's not just about doing more, 42 00:02:23,720 --> 00:02:27,800 Speaker 1: it's about doing more smartly, with the right systems, team 43 00:02:27,960 --> 00:02:31,440 Speaker 1: and strategies in place that support your growth. It's exciting, 44 00:02:31,639 --> 00:02:35,519 Speaker 1: it is challenging, and if it's done right, it's really rewarding. 45 00:02:35,760 --> 00:02:38,440 Speaker 5: Is scaling something that we should all be just like 46 00:02:38,560 --> 00:02:40,959 Speaker 5: diving straight into the second that we start. 47 00:02:40,880 --> 00:02:44,120 Speaker 1: Or just go hard or go home? Jess, No, I'm joking. 48 00:02:44,160 --> 00:02:46,600 Speaker 1: Definitely do not go hard and do not go home. 49 00:02:47,160 --> 00:02:50,520 Speaker 1: Timing is absolutely everything. Scaling your business is kind of 50 00:02:50,600 --> 00:02:53,000 Speaker 1: like tending to a garden. I can't keep a garden alive. 51 00:02:53,080 --> 00:02:55,240 Speaker 1: So maybe this is a really bad analogy, but you 52 00:02:55,320 --> 00:02:57,520 Speaker 1: need to plant the seeds at the right moments to 53 00:02:57,600 --> 00:03:00,360 Speaker 1: let them grow. If you try and scale to early, 54 00:03:00,480 --> 00:03:03,040 Speaker 1: your roots might not actually be deep enough to support 55 00:03:03,120 --> 00:03:06,160 Speaker 1: new growth. And things could with a really fast like 56 00:03:06,240 --> 00:03:09,640 Speaker 1: my actual garden. But if you wait too longes you 57 00:03:09,680 --> 00:03:12,359 Speaker 1: could actually miss out on a prime season for expansion. 58 00:03:12,560 --> 00:03:15,040 Speaker 1: It's all about finding that sweet spot where your business 59 00:03:15,120 --> 00:03:17,680 Speaker 1: is ready to thrive without getting tangled in the weeds 60 00:03:17,760 --> 00:03:19,680 Speaker 1: of let's call it unpreparedness. 61 00:03:20,120 --> 00:03:24,360 Speaker 5: Okay, now, you obviously as someone who's scaled multiple businesses 62 00:03:24,400 --> 00:03:27,359 Speaker 5: with a lot of success, but did you run into 63 00:03:27,400 --> 00:03:30,280 Speaker 5: any problems kind of along the way of that journey, Yeah. 64 00:03:30,160 --> 00:03:31,800 Speaker 1: One hundred percent. And then I cried a lot. But 65 00:03:31,880 --> 00:03:35,040 Speaker 1: I think that's really normal. I feel like I've gotten 66 00:03:35,040 --> 00:03:38,560 Speaker 1: so much wrong, And I mean, scaling is really hard. 67 00:03:38,600 --> 00:03:42,480 Speaker 1: Knowing when to scale is also equally hard, because I 68 00:03:42,520 --> 00:03:44,560 Speaker 1: think so many of us see that as like a 69 00:03:44,600 --> 00:03:48,800 Speaker 1: really shiny next step. But as someone who has scaled, 70 00:03:49,440 --> 00:03:51,920 Speaker 1: sold and now is going through, I would say your 71 00:03:51,960 --> 00:03:55,440 Speaker 1: scale process. At the moment, I am recruiting left, right, 72 00:03:55,480 --> 00:03:58,840 Speaker 1: and center. But I'm also finding it very different this 73 00:03:58,960 --> 00:04:02,360 Speaker 1: time because I've really realized that scaling is not necessarily 74 00:04:02,760 --> 00:04:05,720 Speaker 1: always the goal I need at this point in my 75 00:04:05,800 --> 00:04:09,280 Speaker 1: business to scale because right now the demand we have 76 00:04:09,920 --> 00:04:13,280 Speaker 1: outweighs the staff that we have. Like we are overworked 77 00:04:13,280 --> 00:04:15,240 Speaker 1: at the moment. We're not able to service as many 78 00:04:15,280 --> 00:04:17,599 Speaker 1: clients as we would love to, so I know that 79 00:04:17,640 --> 00:04:20,440 Speaker 1: we need more hands on deck. But on the flip side, 80 00:04:20,480 --> 00:04:23,080 Speaker 1: I have run a bigger business before and I haven't 81 00:04:23,200 --> 00:04:25,279 Speaker 1: enjoyed it, and it has you know, I wouldn't say 82 00:04:25,320 --> 00:04:28,120 Speaker 1: gone to shit, but like I wasn't loving at my 83 00:04:28,120 --> 00:04:31,400 Speaker 1: mental health, wasn't there, nothing really worked, And I think 84 00:04:31,440 --> 00:04:33,800 Speaker 1: that there are so many bumps along the way right Like, 85 00:04:33,880 --> 00:04:36,560 Speaker 1: it's not something that is super shiny, and you do 86 00:04:36,640 --> 00:04:39,320 Speaker 1: need to really work out what that looks like. And 87 00:04:39,400 --> 00:04:43,160 Speaker 1: with scale comes in increased cost as well, and that 88 00:04:43,200 --> 00:04:45,680 Speaker 1: can be really overwhelming, like at some point you go, 89 00:04:46,240 --> 00:04:48,960 Speaker 1: is this actually worth it? So there's I guess a 90 00:04:49,040 --> 00:04:52,800 Speaker 1: lot of moving parts when it comes to scaling, and 91 00:04:52,880 --> 00:04:55,440 Speaker 1: it doesn't necessarily mean that it might be right for you. 92 00:04:55,760 --> 00:04:58,560 Speaker 1: Like if you love your lifestyle right now, scaling might 93 00:04:58,640 --> 00:05:01,320 Speaker 1: mean that you are working another forty hours a week. 94 00:05:01,600 --> 00:05:02,479 Speaker 1: Is that actually for you? 95 00:05:03,240 --> 00:05:06,760 Speaker 5: Crazy? How did you know that the right time to 96 00:05:06,839 --> 00:05:09,480 Speaker 5: scale was when you decided to do so well? 97 00:05:09,520 --> 00:05:11,880 Speaker 1: The first time we scaled was when I scaled my 98 00:05:12,160 --> 00:05:15,280 Speaker 1: financial advice firm. The first time this is like when 99 00:05:15,360 --> 00:05:18,120 Speaker 1: she's on the money, was just starting. And if we're 100 00:05:18,160 --> 00:05:22,080 Speaker 1: being really honest, I think that scale to me was 101 00:05:22,120 --> 00:05:24,560 Speaker 1: a lot about ego. I wanted a big business. I 102 00:05:24,600 --> 00:05:27,280 Speaker 1: felt like a big business was reflective of how good 103 00:05:27,320 --> 00:05:29,680 Speaker 1: I was at my work, and we all know now 104 00:05:29,720 --> 00:05:32,719 Speaker 1: that that is absolutely not the case. So I scaled, 105 00:05:32,760 --> 00:05:35,320 Speaker 1: and I feel like I was making decisions because a 106 00:05:35,320 --> 00:05:38,240 Speaker 1: lot of the time they looked like the right decisions. 107 00:05:38,560 --> 00:05:41,640 Speaker 1: Having a good financial advice business to me meant having 108 00:05:41,720 --> 00:05:45,280 Speaker 1: a lot of financial advices. It didn't actually end up 109 00:05:45,279 --> 00:05:47,640 Speaker 1: breaking even in the way that you would expect it to, 110 00:05:48,000 --> 00:05:51,200 Speaker 1: because with increased headcount, your entire business model needs to 111 00:05:51,279 --> 00:05:54,839 Speaker 1: change to make sure that the profitability is still being maintained. 112 00:05:55,240 --> 00:06:00,160 Speaker 1: And my profitability was being eaten into significantly, which it's 113 00:06:00,240 --> 00:06:03,560 Speaker 1: absolutely fine, because often when you scale, there's a number 114 00:06:03,640 --> 00:06:05,760 Speaker 1: of investments you need to make in the short term 115 00:06:05,800 --> 00:06:08,960 Speaker 1: to get there. It eats away your profitability and then 116 00:06:09,320 --> 00:06:12,000 Speaker 1: over time it starts to come back up. I didn't 117 00:06:12,040 --> 00:06:14,680 Speaker 1: like it, I didn't enjoy it. It wasn't nourishing to me, 118 00:06:15,000 --> 00:06:18,400 Speaker 1: and we ended up selling that business. So in September 119 00:06:18,440 --> 00:06:21,320 Speaker 1: twenty twenty two, I officially sold out of being a 120 00:06:21,360 --> 00:06:25,599 Speaker 1: financial advisor. I went back into mortgage broking, decided to 121 00:06:25,640 --> 00:06:29,360 Speaker 1: start that from scratch. I've recently had the other business 122 00:06:29,360 --> 00:06:32,320 Speaker 1: partner in that business, Leaf and we're currently in the 123 00:06:32,360 --> 00:06:36,600 Speaker 1: process of scaling the business now, but more so that 124 00:06:36,680 --> 00:06:39,720 Speaker 1: we can properly resource the team so that we can 125 00:06:39,760 --> 00:06:42,200 Speaker 1: have a really good time. And I mean right now, 126 00:06:42,640 --> 00:06:45,160 Speaker 1: I currently run Cheese on the Money and Zella Money 127 00:06:45,200 --> 00:06:48,600 Speaker 1: the mortgage broking business, and we have so many beautiful 128 00:06:48,640 --> 00:06:50,360 Speaker 1: clients coming from Shees on the Money and I want 129 00:06:50,360 --> 00:06:52,080 Speaker 1: to be able to service more of them. So the 130 00:06:52,120 --> 00:06:54,479 Speaker 1: reason for scaling at the moment is purely because I'm like, 131 00:06:54,560 --> 00:06:57,080 Speaker 1: I want more people to come to my business because 132 00:06:57,120 --> 00:07:00,360 Speaker 1: I'm enjoying this, not because of an ego thing. And 133 00:07:00,839 --> 00:07:03,320 Speaker 1: as you know, Jess, a lot of this is taking 134 00:07:03,400 --> 00:07:06,280 Speaker 1: us a long time because I'm trying so hard to 135 00:07:06,720 --> 00:07:10,200 Speaker 1: find the right mortgage brokers to hire. My last mortgage 136 00:07:10,200 --> 00:07:13,080 Speaker 1: broker took four months to hire because I had not 137 00:07:13,160 --> 00:07:15,440 Speaker 1: found the right person yet and I wasn't willing to 138 00:07:15,480 --> 00:07:18,280 Speaker 1: compromise in order to say that my team was growing. 139 00:07:18,520 --> 00:07:21,360 Speaker 1: So I definitely have a different hat on this time, 140 00:07:21,920 --> 00:07:24,360 Speaker 1: and it is a little bit more complex, but I 141 00:07:24,360 --> 00:07:26,040 Speaker 1: think it'll be for the better. 142 00:07:26,240 --> 00:07:30,040 Speaker 5: Yeah. So scaling isn't necessarily just about adding in follow 143 00:07:30,040 --> 00:07:32,800 Speaker 5: you more quantity of people, or you know, outsourcing to 144 00:07:32,840 --> 00:07:35,600 Speaker 5: more and more people. It's about finding the right people 145 00:07:35,600 --> 00:07:37,080 Speaker 5: to support that growth exactly. 146 00:07:37,080 --> 00:07:39,360 Speaker 1: And I think that there's a very big misconception that 147 00:07:39,440 --> 00:07:42,200 Speaker 1: the bigger you scale, the bigger profit margin there will be. 148 00:07:42,680 --> 00:07:45,040 Speaker 1: And someone who's really good at this is Iris Smith 149 00:07:45,200 --> 00:07:47,600 Speaker 1: from the quick Flick. So she's on TikTok and she 150 00:07:47,720 --> 00:07:51,080 Speaker 1: shares a lot about how her business has scaled, and 151 00:07:51,160 --> 00:07:53,000 Speaker 1: she went from a small business where she was packing 152 00:07:53,080 --> 00:07:55,720 Speaker 1: her own orders in her laund room, which was really cute. 153 00:07:55,720 --> 00:07:57,880 Speaker 1: I feel like I've followed her since then and now 154 00:07:57,920 --> 00:08:00,880 Speaker 1: her products are available in price line. But what you 155 00:08:00,880 --> 00:08:03,480 Speaker 1: guys probably don't know is that if you get to 156 00:08:03,520 --> 00:08:07,760 Speaker 1: that stage with a cosmetics company, you are not only 157 00:08:07,960 --> 00:08:11,840 Speaker 1: paying for mass amounts of production to supply to these 158 00:08:11,880 --> 00:08:14,920 Speaker 1: big companies. You're paying for the display stands, you're paying 159 00:08:14,920 --> 00:08:17,480 Speaker 1: for the marketing. You're paying for the branding and arguably 160 00:08:17,520 --> 00:08:20,600 Speaker 1: the spot inside the store to begin with that, and 161 00:08:20,800 --> 00:08:23,280 Speaker 1: you're sharing your profit margin with somebody else because they're 162 00:08:23,280 --> 00:08:25,520 Speaker 1: stocking it. They're not going to want to stock your product, 163 00:08:25,600 --> 00:08:28,920 Speaker 1: jess if it's not financially beneficial for them to do so. 164 00:08:28,920 --> 00:08:31,360 Speaker 1: So it's all about is that even worth it? And 165 00:08:31,400 --> 00:08:34,160 Speaker 1: it's about weighing up do I actually want to scale 166 00:08:34,280 --> 00:08:36,600 Speaker 1: or do I want to stay small and maybe keep 167 00:08:36,800 --> 00:08:39,680 Speaker 1: a higher percentage of my profit margin. There's a lot 168 00:08:39,720 --> 00:08:40,920 Speaker 1: to take into consideration. 169 00:08:41,200 --> 00:08:44,400 Speaker 5: Okay, well, I feel like after the break, we should 170 00:08:44,400 --> 00:08:47,880 Speaker 5: talk about maybe some indicators for people on how they 171 00:08:47,920 --> 00:08:50,640 Speaker 5: can know whether or not scaling is the right choice 172 00:08:50,640 --> 00:08:52,760 Speaker 5: for them. But let's go take a really quick break 173 00:08:52,840 --> 00:09:00,720 Speaker 5: and come back. Surely, Welcome back, everybody. Now, I know 174 00:09:00,800 --> 00:09:02,599 Speaker 5: a lot of our listeners are eager to learn a 175 00:09:02,640 --> 00:09:05,240 Speaker 5: little bit more about whether or not scaling is the 176 00:09:05,320 --> 00:09:07,280 Speaker 5: right choice for them because it feels a little bit 177 00:09:07,400 --> 00:09:10,680 Speaker 5: like a gut decision. But is it really just about 178 00:09:10,880 --> 00:09:12,840 Speaker 5: your intuition and what you think or are there things 179 00:09:12,840 --> 00:09:14,440 Speaker 5: that we can look out for that let us know 180 00:09:14,559 --> 00:09:15,880 Speaker 5: that it might be the right choice. 181 00:09:15,920 --> 00:09:18,720 Speaker 1: It's definitely not a gut thing. I mean at the moment, 182 00:09:18,800 --> 00:09:20,520 Speaker 1: I know in my gut that I really want to 183 00:09:20,520 --> 00:09:23,480 Speaker 1: scale Zella money because I just know that that's going 184 00:09:23,520 --> 00:09:26,280 Speaker 1: to nourish my soul, having more brokers that can support 185 00:09:26,280 --> 00:09:28,440 Speaker 1: more folsts home by, Like, I just love it, right, 186 00:09:28,720 --> 00:09:31,000 Speaker 1: So in my gut that's what I want. So it 187 00:09:31,040 --> 00:09:34,120 Speaker 1: feels really positive, but I have a number of tools 188 00:09:34,160 --> 00:09:36,440 Speaker 1: that I need to implement because just because it feels 189 00:09:36,520 --> 00:09:38,400 Speaker 1: right doesn't mean it's going to be financially viable. And 190 00:09:38,440 --> 00:09:40,760 Speaker 1: if we go down that route just based on gut feeling, 191 00:09:41,000 --> 00:09:42,840 Speaker 1: I could end up in a lot of trouble Jess, 192 00:09:43,160 --> 00:09:46,720 Speaker 1: because more money, more problems. Right, So there are some 193 00:09:46,840 --> 00:09:49,000 Speaker 1: key indicators that I want you to keep an eye on. 194 00:09:49,400 --> 00:09:52,120 Speaker 1: So firstly, if you or your team at the moment 195 00:09:52,160 --> 00:09:55,600 Speaker 1: are completely swamped, they're working additional hours and you're still 196 00:09:55,600 --> 00:09:58,400 Speaker 1: feeling like you're drowning in tasks. I would say that's 197 00:09:58,400 --> 00:10:00,640 Speaker 1: a red flag. You might need to hire some more 198 00:10:00,720 --> 00:10:04,640 Speaker 1: hands and delegate some tasks off, or ask yourself if 199 00:10:04,679 --> 00:10:06,640 Speaker 1: there are tasks that you do all the time that 200 00:10:06,679 --> 00:10:09,120 Speaker 1: you might be able to automate or get someone else 201 00:10:09,240 --> 00:10:12,880 Speaker 1: to do next up. If you're selling out regularly, that's 202 00:10:13,000 --> 00:10:15,600 Speaker 1: usually not just luck. I think lots of us, especially 203 00:10:15,640 --> 00:10:18,640 Speaker 1: small business owners, they're like, I am so lucky, and 204 00:10:18,679 --> 00:10:23,360 Speaker 1: you're like, no, you are so talented. That's demand telling 205 00:10:23,400 --> 00:10:26,240 Speaker 1: you that maybe it's time to level up. And lastly, 206 00:10:26,400 --> 00:10:29,400 Speaker 1: if your current tools, space or tech setup just isn't 207 00:10:29,400 --> 00:10:32,079 Speaker 1: cutting it anymore, to me, that's a sign that your 208 00:10:32,120 --> 00:10:36,199 Speaker 1: infrastructure needs an upgrade to keep up with your growing business. Now, 209 00:10:36,240 --> 00:10:39,120 Speaker 1: it's something when we're looking at key indicators. If I 210 00:10:39,360 --> 00:10:41,240 Speaker 1: sit down and look at it, right, I have a 211 00:10:41,280 --> 00:10:43,320 Speaker 1: team of mortgage brokers. You don't need to know what 212 00:10:43,360 --> 00:10:45,880 Speaker 1: they do at the end of the day. They see clients, right, 213 00:10:46,160 --> 00:10:48,560 Speaker 1: and I know that at this point in time, my 214 00:10:48,640 --> 00:10:52,320 Speaker 1: mortgage brokers can see two clients a day, and I go, wow, 215 00:10:52,360 --> 00:10:54,679 Speaker 1: I'd really like more clients to get through my door. 216 00:10:55,080 --> 00:10:57,200 Speaker 1: The first thing I might think is that means we 217 00:10:57,280 --> 00:11:01,280 Speaker 1: need more brokers, Yess, But in reality, we actually need 218 00:11:01,320 --> 00:11:04,080 Speaker 1: to look at the back end processes. Are we equipping 219 00:11:04,160 --> 00:11:06,959 Speaker 1: them with enough admin staff to get their job done? 220 00:11:07,160 --> 00:11:10,679 Speaker 1: Are we automating enough processes? Is there anything that I 221 00:11:10,760 --> 00:11:15,160 Speaker 1: could do to mean that my mortgage brokers do less 222 00:11:15,679 --> 00:11:18,600 Speaker 1: admin work and get to see more clients? Is there 223 00:11:18,600 --> 00:11:20,840 Speaker 1: a way that I could scale my pre existing team 224 00:11:20,960 --> 00:11:23,120 Speaker 1: from seeing two clients a day to being able to 225 00:11:23,160 --> 00:11:25,520 Speaker 1: say three. What would that actually look like? What would 226 00:11:25,559 --> 00:11:27,840 Speaker 1: I have to alleviate from them? And I think that 227 00:11:27,880 --> 00:11:30,400 Speaker 1: we need to look at our businesses this way first, 228 00:11:30,760 --> 00:11:34,000 Speaker 1: because if you're just going, okay, well I need another 229 00:11:34,120 --> 00:11:36,600 Speaker 1: Jess like Jess, you and I both know in she's 230 00:11:36,640 --> 00:11:38,960 Speaker 1: on the money. If scaling she's on the money was 231 00:11:39,000 --> 00:11:41,640 Speaker 1: the plan, and we go, actually, Jess is really productive. 232 00:11:41,720 --> 00:11:44,600 Speaker 1: She's running all the partnerships. Maybe we need to double that. 233 00:11:44,960 --> 00:11:47,559 Speaker 1: Maybe we need another partnerships manager. You and I both 234 00:11:47,640 --> 00:11:49,800 Speaker 1: know that's not the answer. The answer would be to 235 00:11:49,840 --> 00:11:53,400 Speaker 1: alleviate all of the things that you personally are doing 236 00:11:53,480 --> 00:11:56,240 Speaker 1: that could be done by somebody else, so that then 237 00:11:56,360 --> 00:11:58,720 Speaker 1: you can scale that. Because from my perspective, you'd be 238 00:11:58,720 --> 00:11:59,720 Speaker 1: the right person for that. 239 00:12:00,080 --> 00:12:00,280 Speaker 2: Yeah. 240 00:12:00,280 --> 00:12:02,240 Speaker 1: So I think we need to take a step back 241 00:12:02,280 --> 00:12:06,440 Speaker 1: and pragmatically look at our businesses before we actually pull 242 00:12:06,480 --> 00:12:10,199 Speaker 1: the trigger or immediately think Okay, well I want X, 243 00:12:10,240 --> 00:12:12,760 Speaker 1: so I need y. Yeah that could mean that you're 244 00:12:12,760 --> 00:12:16,840 Speaker 1: seeing more people, but is that the most cost effective decision? 245 00:12:17,320 --> 00:12:20,880 Speaker 1: Are you effectively outsourcing things? Are there things on your 246 00:12:20,960 --> 00:12:23,719 Speaker 1: team that you are doing that you don't really need 247 00:12:23,760 --> 00:12:26,560 Speaker 1: to be doing. Recently, I've re reviewed all of the 248 00:12:26,600 --> 00:12:29,000 Speaker 1: financials that I'm doing. You guys know, I have a 249 00:12:29,000 --> 00:12:32,360 Speaker 1: bookkeeper and I adore her. Hi Helen and Carmen love you. 250 00:12:32,400 --> 00:12:34,760 Speaker 1: They do so much. But when I went back to 251 00:12:34,800 --> 00:12:36,920 Speaker 1: the drawing board, I was like, oh my gosh, every 252 00:12:36,920 --> 00:12:39,760 Speaker 1: single month, I'm generating all these reports and I'm doing this, 253 00:12:39,880 --> 00:12:43,000 Speaker 1: and I'm doing that in addition to their bookkeeping. I 254 00:12:43,000 --> 00:12:45,440 Speaker 1: could actually get them to do that, pop it into 255 00:12:45,440 --> 00:12:47,679 Speaker 1: my emails. I can still do the review, but I'm 256 00:12:47,720 --> 00:12:50,520 Speaker 1: saving at least another five hours a month by not 257 00:12:50,720 --> 00:12:54,160 Speaker 1: doing it myself. And I think that that is really important. 258 00:12:54,480 --> 00:12:57,240 Speaker 1: But as business owners, Jess, we don't like to let 259 00:12:57,280 --> 00:13:00,480 Speaker 1: go totally. And you've probably seen this, but for me, 260 00:13:00,600 --> 00:13:02,640 Speaker 1: letting go has been a really big part of it. 261 00:13:02,679 --> 00:13:04,960 Speaker 1: I don't really want people to come in and do 262 00:13:05,040 --> 00:13:06,720 Speaker 1: it for me because I feel like I'm good at 263 00:13:06,760 --> 00:13:08,400 Speaker 1: it and I want to still feel involved. But at 264 00:13:08,440 --> 00:13:10,920 Speaker 1: the same time, sometimes you turn around to me and go, 265 00:13:11,360 --> 00:13:15,240 Speaker 1: they I can actually do that, and we both know 266 00:13:15,280 --> 00:13:17,960 Speaker 1: I'm better at it. Yeah, I know, I know. So 267 00:13:18,080 --> 00:13:20,120 Speaker 1: I think it's really important to step back and go, 268 00:13:20,200 --> 00:13:23,319 Speaker 1: what is the actual logical answer here because it might 269 00:13:23,400 --> 00:13:26,040 Speaker 1: not look the way that you think it looks. Because 270 00:13:26,160 --> 00:13:28,680 Speaker 1: for me to scale my business right now, if I 271 00:13:28,760 --> 00:13:31,760 Speaker 1: looked at it at surface level, it's high more mortgage brokers. 272 00:13:31,960 --> 00:13:35,000 Speaker 1: I actually need a lot more admin. So that's going 273 00:13:35,080 --> 00:13:37,479 Speaker 1: to look different. There's going to be different costs associated, 274 00:13:37,559 --> 00:13:41,040 Speaker 1: different resources associated, And I just think it's really important 275 00:13:41,480 --> 00:13:43,600 Speaker 1: to have a look at the indicators and go, are 276 00:13:43,640 --> 00:13:46,400 Speaker 1: we even ready for this? Is this even something I want? 277 00:13:46,679 --> 00:13:46,880 Speaker 4: Yeah? 278 00:13:46,920 --> 00:13:48,520 Speaker 5: It sounds like you need to have a really in 279 00:13:48,559 --> 00:13:51,840 Speaker 5: depth understanding of like, ah, you're back in your processes. 280 00:13:52,240 --> 00:13:54,840 Speaker 5: It's not just a quick snap decision if someone is 281 00:13:54,840 --> 00:13:57,559 Speaker 5: feeling the pinge in those places. Scaling is a very 282 00:13:57,600 --> 00:13:59,960 Speaker 5: abstract word. I feel like, what do we do? 283 00:14:00,040 --> 00:14:02,280 Speaker 1: It's a bit different to scaling a fish. Do about 284 00:14:02,280 --> 00:14:05,840 Speaker 1: that yuck that you said abstruct scaling And I was like, okay, 285 00:14:05,920 --> 00:14:10,200 Speaker 1: let's go completely rogue. When we're talking about scaling, you 286 00:14:10,200 --> 00:14:12,840 Speaker 1: should always start with a financial health check. I bet 287 00:14:12,920 --> 00:14:15,760 Speaker 1: none of you saw that coming from me assessing your 288 00:14:15,760 --> 00:14:18,200 Speaker 1: financial situation. It's going to ensure that you're ready for 289 00:14:18,240 --> 00:14:22,000 Speaker 1: the financial investment that scaling actually requires. First, I want 290 00:14:22,040 --> 00:14:24,040 Speaker 1: you to look at your cash flow before scaling. You 291 00:14:24,040 --> 00:14:26,200 Speaker 1: need to make sure that your cash flow is positive 292 00:14:26,480 --> 00:14:29,520 Speaker 1: and consistent. You need to be able to cover the 293 00:14:29,520 --> 00:14:33,720 Speaker 1: costs of scaling without jeopardizing your financial stability. Then I 294 00:14:33,760 --> 00:14:35,400 Speaker 1: want you to have a look at your profit margins. 295 00:14:35,400 --> 00:14:38,160 Speaker 1: We spoke about this before the break. Your profit margins 296 00:14:38,200 --> 00:14:41,160 Speaker 1: should be strong enough to support the additional cost of scaling, 297 00:14:41,240 --> 00:14:45,240 Speaker 1: like hiring and marketing and production increases. Like, for example, 298 00:14:45,280 --> 00:14:48,120 Speaker 1: if you're taking a product into a different store that 299 00:14:48,240 --> 00:14:51,160 Speaker 1: you don't run, what percentage of that profit margin are 300 00:14:51,200 --> 00:14:53,520 Speaker 1: you going to end up having to share? What does 301 00:14:53,600 --> 00:14:56,000 Speaker 1: that look like? And how does that eat into your 302 00:14:56,040 --> 00:14:59,120 Speaker 1: ability to put that product on the table. How does 303 00:14:59,160 --> 00:15:02,720 Speaker 1: that work? And don't forget we all need a financial buffer. 304 00:15:02,760 --> 00:15:04,520 Speaker 1: I jump up and down on cheese on the money 305 00:15:04,520 --> 00:15:08,080 Speaker 1: about making sure that we have an emergency fund. Where's 306 00:15:08,080 --> 00:15:09,280 Speaker 1: your business emergency fund? 307 00:15:09,360 --> 00:15:09,680 Speaker 3: Jess? 308 00:15:09,840 --> 00:15:11,720 Speaker 1: We need one of those two. This is going to 309 00:15:11,760 --> 00:15:14,920 Speaker 1: be your safety net to cover any unexpected costs. Like 310 00:15:14,960 --> 00:15:17,600 Speaker 1: what if growth is slower than expected during this process 311 00:15:17,600 --> 00:15:20,360 Speaker 1: of scaling. What if you've done all of your numbers 312 00:15:20,400 --> 00:15:21,960 Speaker 1: and you've dot it all your eyes and crossed all 313 00:15:22,000 --> 00:15:23,560 Speaker 1: your tea's and then all of a sudden, it's just 314 00:15:23,600 --> 00:15:25,080 Speaker 1: not working the way that you thought it was going 315 00:15:25,160 --> 00:15:27,880 Speaker 1: to work. But you know it's going to work long term. 316 00:15:28,400 --> 00:15:31,000 Speaker 1: Can you get through that period? We don't want to 317 00:15:31,040 --> 00:15:34,200 Speaker 1: be under significant financial stress so that we're forced to 318 00:15:34,240 --> 00:15:34,520 Speaker 1: make a. 319 00:15:34,480 --> 00:15:36,520 Speaker 5: Decision we don't want to have to make. And that's 320 00:15:36,560 --> 00:15:40,359 Speaker 5: a risk, right with scaling n sive risk. You know, ultimately, 321 00:15:40,640 --> 00:15:43,080 Speaker 5: in an ideal world it works exactly like you said. 322 00:15:43,080 --> 00:15:45,000 Speaker 5: You add in a new team member or a new 323 00:15:45,360 --> 00:15:48,000 Speaker 5: piece of machinery or a new factory or whatever, and 324 00:15:48,080 --> 00:15:51,480 Speaker 5: it improves your profitability. But that isn't always how it works. 325 00:15:51,560 --> 00:15:53,360 Speaker 1: Right Like you and I, Jess, we could sit down 326 00:15:53,360 --> 00:15:56,560 Speaker 1: and I'm clearly just using my businesses because it makes 327 00:15:56,560 --> 00:15:58,040 Speaker 1: the most sense to me, and both you and I 328 00:15:58,080 --> 00:16:00,600 Speaker 1: understand it, and I think that they are full enough 329 00:16:00,600 --> 00:16:03,280 Speaker 1: when we distill them down. So I have this mortgage 330 00:16:03,280 --> 00:16:06,000 Speaker 1: broking business right and right now, it's going well, and 331 00:16:06,600 --> 00:16:09,320 Speaker 1: I adore it. If I sat there and said, Jess, 332 00:16:09,400 --> 00:16:11,280 Speaker 1: we want to scale, let's make a plan. What could 333 00:16:11,280 --> 00:16:14,560 Speaker 1: we do? We could do more mortgages or yes, we 334 00:16:14,600 --> 00:16:18,200 Speaker 1: could add another stream of income to that business. What 335 00:16:18,360 --> 00:16:21,960 Speaker 1: if I go back to financial advice? So maybe I'm 336 00:16:21,960 --> 00:16:24,120 Speaker 1: not the advisor. Maybe Jess, we do the numbers and 337 00:16:24,160 --> 00:16:27,080 Speaker 1: we realize we've got the demand. I reckon, we could 338 00:16:27,080 --> 00:16:30,760 Speaker 1: get clients for this. Let's hire a couple of financial advisors. 339 00:16:31,240 --> 00:16:34,520 Speaker 1: That's significant in our head, it makes a lot of 340 00:16:34,560 --> 00:16:37,320 Speaker 1: sense because you know, mortgage broking and financial advice go 341 00:16:37,440 --> 00:16:42,040 Speaker 1: together really nicely. And arguably I've done this before. But 342 00:16:42,440 --> 00:16:45,920 Speaker 1: is that worth it? Yeah? Like the amount of money 343 00:16:46,040 --> 00:16:49,720 Speaker 1: to hire financial advisors, pay them properly, get them off 344 00:16:49,760 --> 00:16:52,240 Speaker 1: of space. Is that something I even want to engage in. 345 00:16:52,560 --> 00:16:55,720 Speaker 1: I know it's scaling. I know it's going to ultimately 346 00:16:55,760 --> 00:16:58,800 Speaker 1: add profit to my business, But at what cost am 347 00:16:58,840 --> 00:17:00,760 Speaker 1: I going to have the same time, time, energy, and 348 00:17:00,800 --> 00:17:03,440 Speaker 1: effort to focus on my mortgage broking business? Have I 349 00:17:03,560 --> 00:17:07,399 Speaker 1: thought about what the mortgage broking business will lose because 350 00:17:07,440 --> 00:17:10,000 Speaker 1: I'm investing my time, energy and effort into something else, 351 00:17:10,520 --> 00:17:13,199 Speaker 1: Like what effort needs to go into that to maintain it. 352 00:17:13,480 --> 00:17:15,160 Speaker 1: I think we need to talk about all of these 353 00:17:15,200 --> 00:17:19,159 Speaker 1: other things because financially, on paper, we could distill it 354 00:17:19,200 --> 00:17:22,480 Speaker 1: down and go, okay, Jess, we know that a third 355 00:17:22,520 --> 00:17:24,920 Speaker 1: of the income that is generated from hiring a new 356 00:17:24,920 --> 00:17:27,360 Speaker 1: financial advisor is going to go to the overhead costs, 357 00:17:27,680 --> 00:17:29,719 Speaker 1: a third is going to go to paying their wage, 358 00:17:29,840 --> 00:17:31,679 Speaker 1: and a third is going to go to profitability. I 359 00:17:31,680 --> 00:17:34,640 Speaker 1: can make a beautiful spreadsheet, so the financials checkout, but 360 00:17:34,680 --> 00:17:36,200 Speaker 1: that's not all we have to consider. 361 00:17:36,400 --> 00:17:38,800 Speaker 5: Yeah, apart from the financials, what are the things should 362 00:17:38,840 --> 00:17:39,800 Speaker 5: people be looking at all? 363 00:17:39,880 --> 00:17:40,080 Speaker 2: Right? 364 00:17:40,200 --> 00:17:42,760 Speaker 1: So I have a framework for you. I love a framework. 365 00:17:42,800 --> 00:17:43,439 Speaker 5: You love a little bit. 366 00:17:43,760 --> 00:17:46,920 Speaker 1: Hold the three p's framework, And it's all about making 367 00:17:47,000 --> 00:17:50,080 Speaker 1: sure that your people, process and product are set up 368 00:17:50,080 --> 00:17:52,320 Speaker 1: for growth. First, you're going to look at your team. 369 00:17:52,520 --> 00:17:55,760 Speaker 1: Do you have the right gesses in place in your 370 00:17:55,800 --> 00:17:58,840 Speaker 1: team and can they handle more work? Of course that 371 00:17:59,119 --> 00:18:01,159 Speaker 1: might be just you at the moment. Let's be honest. 372 00:18:01,760 --> 00:18:03,920 Speaker 1: Let's go back to our candle example that I love 373 00:18:04,000 --> 00:18:07,040 Speaker 1: using on their business Bible could just be you. Are 374 00:18:07,080 --> 00:18:11,040 Speaker 1: you just looking at your process, your person and your product. 375 00:18:11,640 --> 00:18:13,879 Speaker 1: So could you handle this on your own or do 376 00:18:13,920 --> 00:18:16,480 Speaker 1: you need to look at getting some help or outsourcing 377 00:18:16,520 --> 00:18:19,040 Speaker 1: some of your tasks. You need to ensure that you 378 00:18:19,080 --> 00:18:23,280 Speaker 1: are scaling but not burning out. I've done that. Do 379 00:18:23,400 --> 00:18:26,159 Speaker 1: not do that. It impacts your business more than you know. 380 00:18:26,320 --> 00:18:28,159 Speaker 5: Yeah. Are you staying up until five in the morning 381 00:18:28,200 --> 00:18:30,199 Speaker 5: pouring candles, go into bed for three hours, and then 382 00:18:30,240 --> 00:18:31,960 Speaker 5: getting up to take all the candles out of the molts? 383 00:18:32,040 --> 00:18:33,919 Speaker 1: Yeah, and you're just having the worst time ever, Like 384 00:18:34,000 --> 00:18:36,760 Speaker 1: one out of ten cannot recommend. Next, we want to 385 00:18:36,800 --> 00:18:38,239 Speaker 1: look in and have a bit of a check in 386 00:18:38,240 --> 00:18:42,080 Speaker 1: with our processes. Are your systems for things like production 387 00:18:42,280 --> 00:18:46,800 Speaker 1: and customer service and management working efficiently? And are they scalable? 388 00:18:47,240 --> 00:18:49,120 Speaker 1: You want to make sure that everything is running as 389 00:18:49,119 --> 00:18:52,040 Speaker 1: smoothly as possible for scaling. So a good example of 390 00:18:52,040 --> 00:18:55,240 Speaker 1: this right now is just I'm going through everything in 391 00:18:55,280 --> 00:18:59,119 Speaker 1: our business right now, and we're really good at customer service, 392 00:18:59,440 --> 00:19:02,399 Speaker 1: Like that's my favorite part. And I want every single 393 00:19:02,400 --> 00:19:04,640 Speaker 1: person that comes through my doors to be like, Wow, 394 00:19:04,800 --> 00:19:06,960 Speaker 1: working with Zella Money was incredible, Like I loved that. 395 00:19:07,000 --> 00:19:08,880 Speaker 1: I'm going to recommend them to a friend because that's 396 00:19:08,880 --> 00:19:11,760 Speaker 1: going to grow my business, right, But when I review it, 397 00:19:11,760 --> 00:19:15,480 Speaker 1: it's so manual at the moment, Like in the background, 398 00:19:15,600 --> 00:19:18,159 Speaker 1: my team are doing an incredible job at it, but 399 00:19:18,320 --> 00:19:23,480 Speaker 1: everything is manual, Like they are writing out birthday emails 400 00:19:23,640 --> 00:19:26,640 Speaker 1: and letters to clients on a monthly basis, Like none 401 00:19:26,680 --> 00:19:29,639 Speaker 1: of that is automated. They are you making sure that 402 00:19:29,720 --> 00:19:32,879 Speaker 1: every client email is going out when in reality I 403 00:19:32,920 --> 00:19:35,439 Speaker 1: could probably automate some of that to take the pressure 404 00:19:35,440 --> 00:19:38,040 Speaker 1: off my team. One to make sure it's consistent, but 405 00:19:38,160 --> 00:19:41,520 Speaker 1: also if we take on more clients, Jess, we wouldn't 406 00:19:41,560 --> 00:19:44,000 Speaker 1: be able to maintain that same level of customer service. 407 00:19:44,320 --> 00:19:46,199 Speaker 1: So right now we're small and it's really easy to 408 00:19:46,200 --> 00:19:48,080 Speaker 1: pick up the phone and talk to us. But like, 409 00:19:48,160 --> 00:19:50,159 Speaker 1: if I'm scaling, how do I make sure that the 410 00:19:50,320 --> 00:19:54,040 Speaker 1: client experience of a client joining us in twelve months, 411 00:19:54,080 --> 00:19:57,159 Speaker 1: when hopefully we have a bigger team is exactly the 412 00:19:57,200 --> 00:19:59,679 Speaker 1: same as it is today. What does that look like? 413 00:20:00,280 --> 00:20:02,359 Speaker 1: So then the final thing I want you to look 414 00:20:02,400 --> 00:20:06,080 Speaker 1: at is your product, Jess. Is your offering consistently meeting 415 00:20:06,119 --> 00:20:09,359 Speaker 1: customer needs and getting positive feedback? Your product needs to 416 00:20:09,400 --> 00:20:11,480 Speaker 1: be ready to meet the demands of a larger market. 417 00:20:11,720 --> 00:20:13,760 Speaker 1: So you might have a really small business and it's 418 00:20:13,800 --> 00:20:16,520 Speaker 1: really niche and they like really like your candles, and 419 00:20:16,560 --> 00:20:18,480 Speaker 1: maybe you have like a run of candles and it's 420 00:20:18,480 --> 00:20:20,720 Speaker 1: like the Seconds, like you sell the ones that have 421 00:20:20,760 --> 00:20:23,560 Speaker 1: the bubbles in it for a discounted price. Is that 422 00:20:23,600 --> 00:20:26,119 Speaker 1: actually scalable? Like it might be a really good business 423 00:20:26,200 --> 00:20:29,399 Speaker 1: right now, But like if one of the most profitable 424 00:20:29,440 --> 00:20:32,919 Speaker 1: things is your seconds candles because like maybe you're not 425 00:20:32,960 --> 00:20:36,880 Speaker 1: so good at it, but your current community absolutely adores it, 426 00:20:36,920 --> 00:20:39,240 Speaker 1: is that something that's going to work long term because 427 00:20:39,240 --> 00:20:41,520 Speaker 1: I can almost guarantee that it's not going to be 428 00:20:41,520 --> 00:20:44,960 Speaker 1: picked up by a commercial store, like they're going to go, well, 429 00:20:45,000 --> 00:20:47,479 Speaker 1: we don't really want to sell your seconds candles, So 430 00:20:47,520 --> 00:20:49,679 Speaker 1: we need to look at it pretty pragmatically and as 431 00:20:49,760 --> 00:20:53,199 Speaker 1: business owners. Yes, that's really hard. Yeah, I've had to 432 00:20:53,200 --> 00:20:56,200 Speaker 1: do that a number of times and be like, maybe 433 00:20:56,200 --> 00:20:58,440 Speaker 1: I'm not doing my best here, And that's okay, because 434 00:20:58,440 --> 00:21:00,440 Speaker 1: if you can identify that you're not doing your best, 435 00:21:00,440 --> 00:21:02,639 Speaker 1: we can change it and we can be better. But 436 00:21:02,960 --> 00:21:05,879 Speaker 1: it is really confronting when your business is your baby 437 00:21:05,920 --> 00:21:08,040 Speaker 1: and your life and your soul and then all of 438 00:21:08,119 --> 00:21:10,000 Speaker 1: a sudden you're like, I'm not really good at that. 439 00:21:10,119 --> 00:21:12,280 Speaker 1: I'm going to need some help here. Yeah, that can 440 00:21:12,320 --> 00:21:14,240 Speaker 1: be really confronting. Yeah, it's all right to look at 441 00:21:14,280 --> 00:21:16,120 Speaker 1: things with a critical eye. That's how we all grow 442 00:21:16,200 --> 00:21:19,120 Speaker 1: and develop and change. I guess you have to sometimes 443 00:21:19,200 --> 00:21:21,480 Speaker 1: face those hard things, because better to address it now 444 00:21:21,600 --> 00:21:23,760 Speaker 1: than before you put all this money into scaling and go, 445 00:21:24,280 --> 00:21:26,080 Speaker 1: oh my god, it's a flop and I'm now, oh 446 00:21:26,160 --> 00:21:29,200 Speaker 1: my god, and I'm also sad. Yeah, and that sad 447 00:21:29,240 --> 00:21:32,720 Speaker 1: piece is really important because now my goal we need 448 00:21:32,760 --> 00:21:35,360 Speaker 1: to scale to have the business I want to have. 449 00:21:35,800 --> 00:21:38,000 Speaker 1: But it's not about scaling so that we can be 450 00:21:38,040 --> 00:21:40,879 Speaker 1: the biggest. Like I say this all the time. Internally, 451 00:21:41,200 --> 00:21:43,280 Speaker 1: I do not want the biggest team, but I want 452 00:21:43,280 --> 00:21:46,119 Speaker 1: the best team. Like I want people to want to 453 00:21:46,160 --> 00:21:49,160 Speaker 1: work with us, and it might be hard long term. 454 00:21:49,359 --> 00:21:51,160 Speaker 1: We don't want to have to have long wait lists. 455 00:21:51,560 --> 00:21:54,719 Speaker 1: But I also want to maintain that consistency, in that 456 00:21:54,840 --> 00:21:58,480 Speaker 1: quality so that our customers and our clients are obsessed 457 00:21:58,520 --> 00:22:00,560 Speaker 1: with us. I love that part of it the business. 458 00:22:00,680 --> 00:22:03,359 Speaker 1: I love getting dms. I got one this morning, Jess. 459 00:22:03,359 --> 00:22:05,200 Speaker 1: It was from a girl who was like, oh my gosh, 460 00:22:05,280 --> 00:22:08,560 Speaker 1: I just had their best meeting with Tari yesterday. She 461 00:22:08,720 --> 00:22:10,840 Speaker 1: was an incredible broker, Like, you should be so proud 462 00:22:10,840 --> 00:22:14,200 Speaker 1: of the business that you run, girl, I am. That's 463 00:22:14,400 --> 00:22:16,480 Speaker 1: the grit that I want to keep. So I think 464 00:22:16,520 --> 00:22:18,560 Speaker 1: you also need to ask yourself do I want to 465 00:22:18,560 --> 00:22:20,200 Speaker 1: be the biggest or do I want to be the best? 466 00:22:20,480 --> 00:22:22,439 Speaker 1: Or do I want to increase my profit margin? Like 467 00:22:22,600 --> 00:22:25,399 Speaker 1: what are your lifestyle goals? There's so much to talk. 468 00:22:25,280 --> 00:22:28,080 Speaker 5: About here, Yeah, and scaling can totally help you achieve 469 00:22:28,119 --> 00:22:31,119 Speaker 5: them if you have a good understanding. So we've got 470 00:22:31,119 --> 00:22:34,240 Speaker 5: the financial sorted, the three p's are all checked off. 471 00:22:34,560 --> 00:22:36,920 Speaker 5: How do we make sure, I ask, scaling plans align 472 00:22:37,200 --> 00:22:39,840 Speaker 5: with the overall business vision that we're talking about. 473 00:22:39,840 --> 00:22:43,000 Speaker 1: So that's literally what I'm talking about now, So good segue. 474 00:22:43,440 --> 00:22:46,920 Speaker 1: So this is where a visions and goal checking happens. 475 00:22:47,520 --> 00:22:50,320 Speaker 1: Start by getting crystal clear on your business vision. This 476 00:22:50,440 --> 00:22:52,040 Speaker 1: can be as personal as you want it to be. 477 00:22:52,240 --> 00:22:55,600 Speaker 1: Like Jess, some of my business goals are actually really personal. 478 00:22:55,920 --> 00:22:59,600 Speaker 1: They are around me feeling really fulfilled. They're around financial 479 00:22:59,640 --> 00:23:02,399 Speaker 1: targets for me, the lifestyle I want to lead. Because 480 00:23:02,600 --> 00:23:05,439 Speaker 1: let's be honest, if you are the business owner listening 481 00:23:05,520 --> 00:23:08,119 Speaker 1: to this, your business is meant to be setting up 482 00:23:08,160 --> 00:23:11,439 Speaker 1: the lifestyle you want to live. Like, I know it 483 00:23:11,440 --> 00:23:15,080 Speaker 1: can sound selfish, and I feel like historically I felt 484 00:23:15,160 --> 00:23:18,199 Speaker 1: quite selfish saying that. But I want to have a 485 00:23:18,240 --> 00:23:20,720 Speaker 1: business that provides me with the lifestyle that I want 486 00:23:20,720 --> 00:23:22,680 Speaker 1: to live. I don't want to get to sixty five 487 00:23:22,800 --> 00:23:25,040 Speaker 1: and retire and go well, I should have just had 488 00:23:25,040 --> 00:23:27,439 Speaker 1: a salary and way journing job and not done this 489 00:23:27,480 --> 00:23:29,040 Speaker 1: whole business thing, because I would have been in a 490 00:23:29,080 --> 00:23:31,399 Speaker 1: better position. I would have cared about my superannuation and 491 00:23:31,480 --> 00:23:33,919 Speaker 1: had more to fall back on in retirement. Like I 492 00:23:33,960 --> 00:23:36,159 Speaker 1: want to get to retirement and be super proud of 493 00:23:36,200 --> 00:23:39,159 Speaker 1: the journey. I want to do so much. And my 494 00:23:39,320 --> 00:23:41,640 Speaker 1: vision and my goals for my business are very different 495 00:23:42,119 --> 00:23:45,040 Speaker 1: to what someone else's might be. Like I get a 496 00:23:45,080 --> 00:23:47,359 Speaker 1: lot out of making sure that my team can achieve 497 00:23:47,400 --> 00:23:50,400 Speaker 1: their goals as well. Like get crystal clear on these 498 00:23:50,720 --> 00:23:52,200 Speaker 1: things about where you want to be in the next 499 00:23:52,200 --> 00:23:55,240 Speaker 1: three to five years business and personally, do you see 500 00:23:55,240 --> 00:23:58,400 Speaker 1: this brand expanding internationally? Or maybe you want to become 501 00:23:58,400 --> 00:24:01,440 Speaker 1: the go to expert in your niche. I do it finance. 502 00:24:01,480 --> 00:24:04,560 Speaker 1: I want to be the go to expert your scaling efforts. 503 00:24:04,760 --> 00:24:07,800 Speaker 1: I think they should directly support that vision to make 504 00:24:07,800 --> 00:24:10,560 Speaker 1: sure that you're always moving in the right direction. Because, 505 00:24:10,600 --> 00:24:13,919 Speaker 1: as someone who's gone off the cliff in terms of 506 00:24:13,960 --> 00:24:16,359 Speaker 1: going in the right direction to support my goals and 507 00:24:16,440 --> 00:24:19,560 Speaker 1: my lifestyle and who I want to be, it's just 508 00:24:19,560 --> 00:24:22,280 Speaker 1: not worth it. Chess, Yeah, like it sucks and it's 509 00:24:22,359 --> 00:24:26,600 Speaker 1: not fun. Then we want to break that down into smaller, specific, 510 00:24:26,960 --> 00:24:30,679 Speaker 1: really measurable goals. Let's say your vision includes launching a 511 00:24:30,680 --> 00:24:34,680 Speaker 1: brand new product line. Maybe let's set a timeline, so 512 00:24:34,760 --> 00:24:36,879 Speaker 1: we want to have in that timeline some time for 513 00:24:36,920 --> 00:24:40,320 Speaker 1: research and development and then launch. Or if you're aiming 514 00:24:40,359 --> 00:24:42,560 Speaker 1: to grow your customer base, I want you to decide 515 00:24:42,560 --> 00:24:45,119 Speaker 1: on how many new clients you want to attract each quarter, 516 00:24:45,160 --> 00:24:47,919 Speaker 1: and then outline the marketing strategies that are going to 517 00:24:48,000 --> 00:24:51,159 Speaker 1: get you there. By setting these really tangible goals, you're 518 00:24:51,160 --> 00:24:53,600 Speaker 1: going to ensure that every step in your scaling journey 519 00:24:53,640 --> 00:24:56,320 Speaker 1: is really aligned with that big picture and keep you 520 00:24:56,359 --> 00:24:58,920 Speaker 1: on track. And I feel like so many times when 521 00:24:58,920 --> 00:25:02,520 Speaker 1: people talk about scale Jess, they're not talking about that. 522 00:25:02,840 --> 00:25:05,560 Speaker 1: They're talking about get your processes in place, you know, 523 00:25:05,640 --> 00:25:09,040 Speaker 1: do your profitability margins like organize all of this, you know, 524 00:25:09,320 --> 00:25:13,280 Speaker 1: start recruiting, you know, even get funding, right, but they're 525 00:25:13,320 --> 00:25:15,160 Speaker 1: not talking about, well, how are you going to feel 526 00:25:15,200 --> 00:25:17,560 Speaker 1: when you've scaled? What's that going to look like for 527 00:25:17,640 --> 00:25:20,320 Speaker 1: your lifestyle? What's that going to look like for your 528 00:25:20,359 --> 00:25:23,199 Speaker 1: fulfillment out of the job that you do every single day? 529 00:25:23,240 --> 00:25:25,520 Speaker 1: Because I promise once you get there, if it's the 530 00:25:25,600 --> 00:25:28,919 Speaker 1: wrong type of scaling, it's a massive regret. 531 00:25:29,800 --> 00:25:32,679 Speaker 5: Well, you've said before on the show, and even just 532 00:25:32,680 --> 00:25:34,280 Speaker 5: to echo what you said before, you don't want to 533 00:25:34,320 --> 00:25:36,760 Speaker 5: have the biggest team. There's a point at which you go, 534 00:25:36,960 --> 00:25:38,040 Speaker 5: I would be really happy here. 535 00:25:38,280 --> 00:25:39,240 Speaker 1: That's your tipping point. 536 00:25:39,320 --> 00:25:41,239 Speaker 5: Yeah, you would hit your tipping point. So what if 537 00:25:41,280 --> 00:25:43,879 Speaker 5: somebody else is listening to this episode and they're just thinking, 538 00:25:44,600 --> 00:25:46,960 Speaker 5: I'm so busy. I've got a full time job, I've 539 00:25:46,960 --> 00:25:49,639 Speaker 5: got a side hustle, I've got all of these personal commitments. 540 00:25:50,040 --> 00:25:53,600 Speaker 5: Scaling that up, making it bigger seems really overwhelming and 541 00:25:53,760 --> 00:25:56,080 Speaker 5: like a weight that maybe they just don't want to 542 00:25:56,119 --> 00:25:57,040 Speaker 5: carry right now. 543 00:25:57,359 --> 00:26:00,800 Speaker 1: They're not gonna like this. Jess cannot have your cake 544 00:26:00,840 --> 00:26:03,639 Speaker 1: and eat it too. There is always going to be 545 00:26:03,680 --> 00:26:06,280 Speaker 1: compromised along this journey. I feel like we talk about 546 00:26:06,320 --> 00:26:08,600 Speaker 1: it in terms of like work life balance, and you know, 547 00:26:08,800 --> 00:26:11,879 Speaker 1: even for example me, I knew that at some point 548 00:26:12,600 --> 00:26:15,480 Speaker 1: when I had scaled my financial advice business, I had 549 00:26:15,520 --> 00:26:17,960 Speaker 1: shees on the money. I was doing broking as well. 550 00:26:18,119 --> 00:26:21,200 Speaker 1: I knew that with everything that I was doing, starting 551 00:26:21,200 --> 00:26:24,600 Speaker 1: to write books, it was not going to all be 552 00:26:24,720 --> 00:26:30,160 Speaker 1: able to continually be successful. Like me, diluting myself across 553 00:26:30,200 --> 00:26:32,199 Speaker 1: all of those things meant that I was going to 554 00:26:32,240 --> 00:26:34,880 Speaker 1: become not good at all of them. I could already 555 00:26:34,920 --> 00:26:38,200 Speaker 1: see cracks in things starting to appear, you know, emails 556 00:26:38,240 --> 00:26:40,800 Speaker 1: slipping through the cracks and not being addressed in the 557 00:26:40,920 --> 00:26:44,119 Speaker 1: you know, timely manner that I expected from myself. And 558 00:26:44,320 --> 00:26:46,679 Speaker 1: I had to choose a plate that was spinning to 559 00:26:46,760 --> 00:26:50,920 Speaker 1: push off myself, because otherwise a plate was going to fall, 560 00:26:51,200 --> 00:26:53,119 Speaker 1: and it was going to be one that I didn't choose, 561 00:26:53,440 --> 00:26:55,560 Speaker 1: and I didn't want that to happen. I didn't want 562 00:26:55,600 --> 00:26:58,080 Speaker 1: to see she's on the money falling when in reality, 563 00:26:58,119 --> 00:27:00,960 Speaker 1: I just wanted to pull the trigger on the financial 564 00:27:00,960 --> 00:27:04,159 Speaker 1: advice stuff. And it was heartbreaking at the time, and 565 00:27:04,200 --> 00:27:07,240 Speaker 1: you were here for this journey of me coming to 566 00:27:07,280 --> 00:27:10,840 Speaker 1: the realization that selling the practice was the best thing 567 00:27:11,040 --> 00:27:14,159 Speaker 1: for me. But it was sad because a lot of 568 00:27:14,200 --> 00:27:17,360 Speaker 1: that practice was tied to my self identity. Like I 569 00:27:17,440 --> 00:27:20,439 Speaker 1: saw myself as a financial advisor, and I knew that 570 00:27:20,480 --> 00:27:23,760 Speaker 1: by stepping out of that, what would I become a 571 00:27:23,800 --> 00:27:26,719 Speaker 1: retired financial advisor. I didn't want to be seen only 572 00:27:26,760 --> 00:27:31,320 Speaker 1: as a finance influencer, like I always saw myself doing 573 00:27:31,359 --> 00:27:34,040 Speaker 1: more than that, and you know, having a gritty business 574 00:27:34,080 --> 00:27:36,440 Speaker 1: in the background, because that's what nourishes me. So it 575 00:27:36,520 --> 00:27:39,199 Speaker 1: was about finding my place in the world again. And 576 00:27:39,240 --> 00:27:41,919 Speaker 1: I'm not saying that you need to get rid of something, 577 00:27:42,200 --> 00:27:43,840 Speaker 1: but you do need to look at your goals and 578 00:27:43,880 --> 00:27:47,160 Speaker 1: what's achievable, and your values and your vision for what 579 00:27:47,200 --> 00:27:49,399 Speaker 1: your life looks like. Because at the moment, if you 580 00:27:49,480 --> 00:27:51,679 Speaker 1: have a million plates spinning, more often than not, you 581 00:27:51,760 --> 00:27:53,840 Speaker 1: haven't taken the time to step back and go, well, 582 00:27:54,160 --> 00:27:56,440 Speaker 1: what is the big picture? What am I looking at? 583 00:27:56,480 --> 00:27:59,360 Speaker 1: Like I'm just treading water at the moment, Like, oh, fire, 584 00:27:59,560 --> 00:28:01,600 Speaker 1: I do really want to focus on my business. What's 585 00:28:01,640 --> 00:28:04,520 Speaker 1: that going to look like? So if you're scaling doesn't 586 00:28:04,520 --> 00:28:07,119 Speaker 1: fit with your vision, it's actually really okay to hit 587 00:28:07,160 --> 00:28:10,159 Speaker 1: the pause button pushing for growth just because you feel 588 00:28:10,200 --> 00:28:12,679 Speaker 1: like it's the next step can lead to burnout and 589 00:28:12,720 --> 00:28:15,240 Speaker 1: take you off track from your true mission, and I 590 00:28:15,240 --> 00:28:17,000 Speaker 1: think that that's what we want to be looking at. 591 00:28:17,640 --> 00:28:20,760 Speaker 1: So taking a step back and revisiting your long term 592 00:28:20,800 --> 00:28:23,919 Speaker 1: goals is something that you should be doing. Sometimes the 593 00:28:23,960 --> 00:28:27,399 Speaker 1: best move actually isn't expanding, it's refining what you've already 594 00:28:27,480 --> 00:28:31,400 Speaker 1: built so it's more streamlined. So focus on streamlining your 595 00:28:31,400 --> 00:28:34,879 Speaker 1: processes and strengthening your relationships with your current customers and 596 00:28:35,040 --> 00:28:39,280 Speaker 1: enhance what's already working. And remember, growth isn't always about 597 00:28:39,320 --> 00:28:42,880 Speaker 1: getting bigger. Sometimes it's about getting better and more efficient 598 00:28:43,120 --> 00:28:46,320 Speaker 1: and going through that. And that's where I'm at now. 599 00:28:46,560 --> 00:28:48,000 Speaker 1: But if you want to scale and take over the 600 00:28:48,080 --> 00:28:49,880 Speaker 1: entire world, like girl, I have your back, Like I 601 00:28:49,920 --> 00:28:52,120 Speaker 1: want that for you too, but I want it to 602 00:28:52,160 --> 00:28:55,600 Speaker 1: be really crystal clear and part of the vision, not 603 00:28:55,800 --> 00:28:59,080 Speaker 1: just what you thought was the logical next step. Because 604 00:28:59,680 --> 00:29:01,360 Speaker 1: this is going to be hard to swallow for a 605 00:29:01,360 --> 00:29:04,040 Speaker 1: lot of people. But sometimes that next step is there 606 00:29:04,080 --> 00:29:07,400 Speaker 1: and you see it, but it's actually really ego driven. 607 00:29:07,880 --> 00:29:09,720 Speaker 1: You want to be bigger because you want to be 608 00:29:09,760 --> 00:29:11,520 Speaker 1: the biggest and you want to be the best, But 609 00:29:11,920 --> 00:29:12,800 Speaker 1: why do you want that? 610 00:29:13,160 --> 00:29:14,480 Speaker 5: Yeah, and if you're standing on the edge of that 611 00:29:14,520 --> 00:29:16,400 Speaker 5: cliff and you're like, wow, I'm so overwhelmed. I've got 612 00:29:16,440 --> 00:29:18,240 Speaker 5: all of these things going on. That is kind of 613 00:29:18,320 --> 00:29:20,800 Speaker 5: the choices in it. It's like, Okay, either we jump 614 00:29:20,800 --> 00:29:23,280 Speaker 5: in both feet and we scale, and that takes, as 615 00:29:23,320 --> 00:29:25,480 Speaker 5: we've discussed in this episode, a lot of commitment in 616 00:29:25,560 --> 00:29:28,239 Speaker 5: terms of finances, in terms of processes, in terms of 617 00:29:28,240 --> 00:29:32,480 Speaker 5: bringing in team members, or you go, okay, maybe I 618 00:29:32,520 --> 00:29:35,120 Speaker 5: take a step back and maybe I scale in the 619 00:29:35,120 --> 00:29:37,280 Speaker 5: other direction. Maybe I pull back a little bit to 620 00:29:37,280 --> 00:29:39,720 Speaker 5: get a really solid foundation so that I can either 621 00:29:40,280 --> 00:29:42,240 Speaker 5: then grow on top of that, build on top of that, 622 00:29:42,600 --> 00:29:45,760 Speaker 5: or maybe I'm happy being small and like there's something 623 00:29:45,800 --> 00:29:48,440 Speaker 5: in that too, in acknowledging that it's okay to stay small. 624 00:29:48,480 --> 00:29:51,160 Speaker 5: You don't have to want to grow to be the biggest, 625 00:29:51,360 --> 00:29:54,680 Speaker 5: and you can have a really successful, awesome business that 626 00:29:54,840 --> 00:29:56,680 Speaker 5: is just small, that is just you or maybe one 627 00:29:56,720 --> 00:29:57,280 Speaker 5: other person. 628 00:29:58,120 --> 00:30:01,200 Speaker 1: And I think so often as business owners, we tie 629 00:30:01,480 --> 00:30:05,080 Speaker 1: our self perception to the success of our business, and 630 00:30:05,200 --> 00:30:08,000 Speaker 1: often that success looks like bigger is better, right, so 631 00:30:08,040 --> 00:30:10,080 Speaker 1: we go, I haven't really made it, and I mean 632 00:30:10,120 --> 00:30:12,719 Speaker 1: all of us we just making it up as we go, like, 633 00:30:13,000 --> 00:30:15,160 Speaker 1: if you haven't run a business before, I've been in 634 00:30:15,160 --> 00:30:16,840 Speaker 1: that position, you just make it up as you go. 635 00:30:16,920 --> 00:30:19,360 Speaker 1: You're like, oh, next thing, Oh, I need to work 636 00:30:19,400 --> 00:30:23,640 Speaker 1: out that process the things I google sometimes yes, how 637 00:30:23,680 --> 00:30:27,840 Speaker 1: do you CRM like? It's not embarrassing. We're all there, 638 00:30:28,160 --> 00:30:30,320 Speaker 1: but we're the ones with the grit to get it done. 639 00:30:30,400 --> 00:30:34,920 Speaker 1: But we also just tie our self worth often too 640 00:30:35,040 --> 00:30:37,720 Speaker 1: closely to our business and assume, well, when my business 641 00:30:37,760 --> 00:30:40,200 Speaker 1: is better, I'm going to feel better about myself. When 642 00:30:40,240 --> 00:30:42,880 Speaker 1: my business is you know, the biggest in my niche, 643 00:30:43,160 --> 00:30:46,320 Speaker 1: I'm going to feel finely confident, like that's not going 644 00:30:46,360 --> 00:30:49,440 Speaker 1: to happen. I'm really sorry, but that's not the reality. 645 00:30:49,560 --> 00:30:52,160 Speaker 1: In fact, the more you bite off, the deeper you're 646 00:30:52,160 --> 00:30:54,160 Speaker 1: going to feel, and the deeper you feel, the more 647 00:30:54,200 --> 00:30:56,200 Speaker 1: overwhelming it's going to be. So we need to kind 648 00:30:56,200 --> 00:30:59,280 Speaker 1: of also this is fluffy, but work on ourselves and 649 00:30:59,320 --> 00:31:01,440 Speaker 1: why we do it these things in the first place. 650 00:31:01,840 --> 00:31:04,720 Speaker 1: Because then once we've worked that out, we can scale, 651 00:31:04,800 --> 00:31:07,720 Speaker 1: and it's going to be a healthy scale as opposed 652 00:31:07,720 --> 00:31:10,960 Speaker 1: to one that maybe isn't sustainable long term. 653 00:31:11,040 --> 00:31:13,320 Speaker 5: That's such a good point. It's all about finding the balance, 654 00:31:13,640 --> 00:31:15,400 Speaker 5: making sure you're growing in the best way possible. 655 00:31:15,880 --> 00:31:17,640 Speaker 1: I agree, and I mean we're running out of time, 656 00:31:17,760 --> 00:31:20,520 Speaker 1: so don't forget. Growth is going to look very different 657 00:31:20,600 --> 00:31:23,480 Speaker 1: for everyone, whether you're scaling up or simply you just 658 00:31:23,520 --> 00:31:25,680 Speaker 1: want to get better at what you do. It's all 659 00:31:25,720 --> 00:31:29,080 Speaker 1: about making sure that aligns with your personal vision and 660 00:31:29,200 --> 00:31:31,240 Speaker 1: your goals, not someone else's. 661 00:31:31,520 --> 00:31:34,200 Speaker 5: That's what makes it exciting, you know. No, it's different, 662 00:31:34,240 --> 00:31:36,280 Speaker 5: and it's personally going to be exactly what's good for you. 663 00:31:36,320 --> 00:31:38,480 Speaker 5: And I think after Jay, I'm definitely going to go 664 00:31:38,520 --> 00:31:41,400 Speaker 5: home dive into my own business plan, dive too. 665 00:31:41,360 --> 00:31:44,280 Speaker 1: Deeply, because I don't really want to lose you. No, no, 666 00:31:44,400 --> 00:31:46,080 Speaker 1: I mean if you did, actually, you can just stay 667 00:31:46,120 --> 00:31:49,640 Speaker 1: on the Business Bible slaves. 668 00:31:48,320 --> 00:31:50,440 Speaker 5: Perfect nothing to worry about here, all right. 669 00:31:50,480 --> 00:31:52,960 Speaker 1: Well, I hope that you all are feeling really motivated 670 00:31:53,000 --> 00:31:54,880 Speaker 1: after that and you're ready to reflect on your own 671 00:31:54,920 --> 00:31:57,880 Speaker 1: business goals. There's some really important work ahead to make 672 00:31:57,880 --> 00:32:00,160 Speaker 1: sure that you're growing in the right direction. If not 673 00:32:00,240 --> 00:32:02,600 Speaker 1: even planning on growing, these are just like nice seeds 674 00:32:02,640 --> 00:32:05,360 Speaker 1: to plant ifever this topic comes up in the future, 675 00:32:05,720 --> 00:32:07,920 Speaker 1: So guess what, guys, This is the end of another 676 00:32:07,960 --> 00:32:11,480 Speaker 1: Business Bible episode. We'll catch you next month for another episode, 677 00:32:11,560 --> 00:32:14,120 Speaker 1: mister Scricci. As always, it has been a pleasure. 678 00:32:14,400 --> 00:32:20,240 Speaker 5: Thank you, Bye guys. 679 00:32:21,360 --> 00:32:23,920 Speaker 4: The advice shared on She's on the Money is general 680 00:32:23,960 --> 00:32:27,840 Speaker 4: in nature and does not consider your individual circumstances. She's 681 00:32:27,880 --> 00:32:31,320 Speaker 4: on the Money exists purely for educational purposes and should 682 00:32:31,360 --> 00:32:34,520 Speaker 4: not be relied upon to make an investment or financial decision. 683 00:32:34,920 --> 00:32:37,080 Speaker 1: If you do choose to buy a financial. 684 00:32:36,720 --> 00:32:41,040 Speaker 4: Product, read the PDS TMD and obtain appropriate financial advice. 685 00:32:40,760 --> 00:32:42,120 Speaker 1: Tailored towards your needs. 686 00:32:42,480 --> 00:32:46,400 Speaker 4: Victoria Divine and She's on the Money are authorized representatives 687 00:32:46,440 --> 00:32:50,320 Speaker 4: of Money showper pty Ltd ABN three two one IS 688 00:32:50,360 --> 00:32:54,200 Speaker 4: six four nine two seven seven zero eight AFSL four 689 00:32:54,360 --> 00:33:03,720 Speaker 4: five one two eight nine