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Speaker 1: New Jersey and Amanda jam.

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Speaker 2: Nation watchdog versus Coals and wool Waves. You've been following

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Speaker 2: this story. The Australian Competition and Consumer Commission, or the

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Speaker 2: A Triple C has launched legal action against Woolies and cold.

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Speaker 1: With legal action. Who does so? If Woolies and coals

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Speaker 1: are fined, who does that money.

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Speaker 2: Go to the A Triple set of the government.

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Speaker 1: I would say it's not going to go back to us.

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Speaker 3: Well, it should somehow go back to us because what

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Speaker 3: they've been doing is disgraceful.

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Speaker 2: I'm going to go out a limb here and sort

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Speaker 2: of support Coals and Woolies.

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Speaker 1: Why want to tell about what they've done before?

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Speaker 2: Okay, what they've done is that they've they've put out

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Speaker 2: so called illusionary discounts. So for a pack of strep Sels,

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Speaker 2: which is a retail price of say five dollars fifty,

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Speaker 2: they jack that price up to.

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Speaker 1: Seven dollars two weeks before you got a threat.

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Speaker 2: You go into woolies or coals, you buy your strep

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Speaker 2: Sels for seven dollars. Then a couple of weeks later

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Speaker 2: they down down six dollars fifty.

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Speaker 1: And there's a big tag on it saying sale price.

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Speaker 2: And this is where I come in to to support

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Speaker 2: Coals and Willies. That's their business, that's what they do.

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Speaker 2: They sell stuff. It's like when you go to your

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Speaker 2: corner shop. If I go to my local corner shop

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Speaker 2: and buy a tin of Serena tuna, I know that.

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Speaker 1: He's robbing me.

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Speaker 2: Blyth. It's like four dollars fifty. Have you ever gone

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Speaker 2: to Audi and you just go in there And I'm

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Speaker 2: not doing an ad for Audi, but you go in

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Speaker 2: there and you buy a bunch of stuff and you go, geez,

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Speaker 2: how cheap is all of this?

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Speaker 1: But there is a big difference here.

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Speaker 3: Both of these companies, will Worst and Coals have traded

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Speaker 3: very heavily on trying to do the right thing for

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Speaker 3: everyone's cozy lives. They're doing big advertising about that, and

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Speaker 3: they know very well the psychology of what you're doing.

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Speaker 3: It's one thing to say where fools for falling for it,

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Speaker 3: But they are putting a sales sticker on we should

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Speaker 3: be able to believe that that price has been overall reduced.

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Speaker 1: They're saying here that.

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Speaker 3: The AC Triple C estimates that both companies are sold

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Speaker 3: tens of millions of products using this fake method. And

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Speaker 3: have derived significant revenue from it. Following many years of

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Speaker 3: marketing campaigns by Wilworst and Coals, Australian consumers have to

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Speaker 3: understand that prices dropped and down down promotions relate to

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Speaker 3: a sustained reduction in regular prices as supermarket products. That's

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Speaker 3: what the age will see is saying. However, in the

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Speaker 3: cases that these products we allege have a new price

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Speaker 3: is dropped and down down, the promotional prices were higher

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Speaker 3: than they normally are so that they can bring them

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Speaker 3: down and say that they're reduced when they're not.

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Speaker 2: In the psychology evaflation of the price is not a good.

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Speaker 3: Thing, I will, but also the psychology the trickery this

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Speaker 3: consumer psychologist has said. Brain studies have shown that when

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Speaker 3: we're excited by a bargain, it interferes with our ability

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Speaker 3: to clearly judge whether it's good or not. And they

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Speaker 3: know this. Finding a bargain activates the reward center in

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Speaker 3: our brain, the release of dopamine, the associated with pleasure

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Speaker 3: and reward. We get a sense of satisfaction. So they

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Speaker 3: are very deliberately tricking us.

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Speaker 2: There's an old Latin saying caveat m tool, I bought

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Speaker 2: that last week on Speci, let the buyer beware.

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Speaker 3: So you think it's okay, we see a sale price,

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Speaker 3: but it's not real and that's okay.

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Speaker 2: I worksiness, Okay.

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Speaker 1: The shoppers business, the radio.

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Speaker 2: Business, and it's all about sell the is or not

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Speaker 2: the steak. Get people to listen for five minutes more.

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Speaker 2: You get people to listen for five minutes more, you

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Speaker 2: get more ticks in the books, you can sell more advertising.

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Speaker 1: And then we give away a thousand bucks. We give

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Speaker 1: away a thousand bucks.

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Speaker 3: Where when we say we're like on Friday, we're giving

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Speaker 3: away free fuel, there's no trickery. We are not tricking people.

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Speaker 2: Yeah, we're talking across purposes here. It's like what a

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Speaker 2: radio station says, we play more variety than anyone else.

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Speaker 2: What the hell is a variety? Variety is something that

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Speaker 2: radio stations came up with a thousand years ago to

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Speaker 2: mean you're going to get more billy Joel.

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Speaker 1: Yeah, that's it.

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Speaker 2: But if you say that, if you say we play

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Speaker 2: more variety, you don't really the listener doesn't even care

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Speaker 2: about variety. All they care about is what they know.

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Speaker 3: But if we well, I guess you're I guess that's

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Speaker 3: that's fair enough. But in the days of Cozi lives,

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Speaker 3: when both these companies are trading very heavily on their

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Speaker 3: prices being down and they are tricking us, that's not

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Speaker 3: a good thing.

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Speaker 2: Let me go back to my Latin cavy at door.

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Speaker 1: What about status quo that's also Latin.

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Speaker 2: What are the chances downtown standards are down?

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Speaker 1: Prices certainly are