WEBVTT - Not Another Influencer Fitness Program 0:00:03.160 --> 0:00:06.000 Hello, and welcome to Outspoken. It's your dose of the 0:00:06.080 --> 0:00:09.360 hottest influencer and pop culture news twice a week. I'm 0:00:09.400 --> 0:00:12.840 Sophie Torba and coming up on today's show, Mummy Blogger 0:00:12.880 --> 0:00:16.479 Sarah Kerns is facing criticism after unveiling her plans to 0:00:16.520 --> 0:00:20.680 release a fitness program. Steph glare Smith's shot pregnancy. 0:00:20.200 --> 0:00:21.120 News the first. 0:00:21.200 --> 0:00:25.279 Matt Sakowski's ex, Genevieve Ward, has broken her silence just 0:00:25.360 --> 0:00:28.600 weeks out from her former boyfriend's wedding to Tammy Henbroke Hate. 0:00:28.600 --> 0:00:29.920 Can you tell us what's gone down? 0:00:30.200 --> 0:00:33.520 Well? Jen has been silent thus far, but she has 0:00:33.560 --> 0:00:37.280 come out swinging in defense of podcast at Megan pisetto. 0:00:37.159 --> 0:00:38.240 So As We Discussed. 0:00:38.280 --> 0:00:42.000 A few weeks back, Megan released an explosive expose on 0:00:42.080 --> 0:00:45.800 Matt Sakowski on her podcast So Dramatic and in the episode, 0:00:45.840 --> 0:00:48.800 the journalists claim that Matt was a serial cheat who 0:00:48.880 --> 0:00:52.199 auditioned for Love Island UK while dating Jen, and she 0:00:52.400 --> 0:00:54.639 also accused Matt of cheating on Jen with. 0:00:54.600 --> 0:00:56.920 Tam Now in the episode, Meghan said that she got 0:00:56.920 --> 0:00:59.680 the information from Jen's friends, but I have a feeling 0:00:59.720 --> 0:01:01.160 it was really from Jen herself. 0:01:01.240 --> 0:01:04.760 Yeah, late last week, Megan revealed she was forced to 0:01:04.760 --> 0:01:08.520 remove the episodes about Matt. She wrote on Instagram, My 0:01:08.600 --> 0:01:11.600 Matt T. Sakowski episodes have been taken down by the 0:01:11.680 --> 0:01:14.160 powers that be. If you would like to listen to 0:01:14.240 --> 0:01:17.680 these episodes in the time being until I sought things out, 0:01:17.760 --> 0:01:20.520 you will have to listen to them on Patreon. Now 0:01:20.560 --> 0:01:24.360 this is where Jen comes in, because Jen commented underneath 0:01:24.360 --> 0:01:27.360 the post, trying to silence you like he did me, 0:01:27.920 --> 0:01:30.320 he knows I have the print screens, and she added 0:01:30.360 --> 0:01:34.600 a crying with laughter emoji. Now. Megan quickly shared Jen's 0:01:34.600 --> 0:01:37.679 comment to her Instagram story and added a poll asking 0:01:37.720 --> 0:01:41.240 her followers if she should publish the evidence yes now. 0:01:41.400 --> 0:01:45.200 The response was a resounding yes, and after obviously being 0:01:45.240 --> 0:01:49.120 bombarded with questions, Megan followed up with another post that read, 0:01:49.400 --> 0:01:52.200 for the record, the episodes were not taken down by me, 0:01:52.600 --> 0:01:55.680 and not taken down because of lawyers or defamation. I 0:01:55.720 --> 0:01:59.520 can confidently back all claims in both episodes up with evidence. 0:01:59.800 --> 0:02:02.200 I will explain why they have been taken down in 0:02:02.320 --> 0:02:04.600 due time, but it has nothing to do with me 0:02:05.040 --> 0:02:07.680 not being able to back up the claims in the episodes. 0:02:07.880 --> 0:02:10.760 I wonder if it has anything to do with the 0:02:10.800 --> 0:02:13.840 platform that Megan's on. She is an over podcast, Matt's 0:02:13.840 --> 0:02:17.280 podcast is an over podcast. They only recently got signed 0:02:17.280 --> 0:02:17.799 to Nova. 0:02:17.960 --> 0:02:18.760 I would have thought that. 0:02:18.760 --> 0:02:21.679 They would have more loyalty towards So Dramatic. You'd like 0:02:21.800 --> 0:02:24.920 to think, so, I mean So Dramatic rates higher in 0:02:24.960 --> 0:02:27.680 the charts than Anna and Matt's podcasts. I wonder if 0:02:27.680 --> 0:02:29.560 it's the Tammy Hembro effect, though. 0:02:29.400 --> 0:02:31.320 I definitely think it is. Maybe they're trying to get 0:02:31.360 --> 0:02:33.680 Tammy on board to do a podcast with Nova. I 0:02:33.720 --> 0:02:36.920 mean Tammy recently appeared on Matt's podcasts. They're clearly trying 0:02:36.960 --> 0:02:39.800 to boost ratings. I think it's interesting to hear the 0:02:39.880 --> 0:02:41.799 sort of behind the scenes because I think people don't 0:02:41.800 --> 0:02:44.959 really understand how podcasts networks work. So for us, where 0:02:44.960 --> 0:02:48.720 with ARN so we talk about influencers, and there are 0:02:48.840 --> 0:02:51.760 influencer led podcasts who were also on the network, But 0:02:51.840 --> 0:02:55.799 our show is still independent, so the network can't control 0:02:55.919 --> 0:02:57.000 what we talk about. 0:02:57.200 --> 0:02:59.359 So we made sure when we signed our agreement with 0:02:59.400 --> 0:03:03.280 AARN because essentially they help us get sponsorship deals. They 0:03:03.280 --> 0:03:04.440 don't actually own our. 0:03:04.360 --> 0:03:06.560 Podcasts, they don't help us produce it, and we have 0:03:06.960 --> 0:03:10.600 spoken about other talent who have podcasts on the same network, 0:03:10.639 --> 0:03:12.560 but we've never been told that we're not allowed to. 0:03:12.760 --> 0:03:13.680 Even Carl and Jackie. 0:03:13.720 --> 0:03:15.480 Oh remember we had that big run in with them 0:03:15.480 --> 0:03:18.200 as well, and they're obviously an AARN podcast and the 0:03:18.240 --> 0:03:21.440 biggest radio show. It would be different if ARN owned 0:03:21.440 --> 0:03:23.880 our podcast, and I think with Nova they probably are 0:03:24.000 --> 0:03:27.720 some podcasts that they produce in house, so the legalities 0:03:27.720 --> 0:03:30.120 around that would be different. Well, hopefully we won't have 0:03:30.200 --> 0:03:32.240 to wait too long. I feel like Megan is going 0:03:32.240 --> 0:03:34.920 to bring out an expose very soon. Oh, she would 0:03:34.920 --> 0:03:38.240 be raring to go. 0:03:37.040 --> 0:03:37.600 Good morning. 0:03:37.880 --> 0:03:40.240 I've just been chatting with a brand that I work 0:03:40.320 --> 0:03:42.320 with all the time, and I just was like giving 0:03:42.320 --> 0:03:43.600 her a bit of pep talk, and I was like, 0:03:43.640 --> 0:03:46.000 you know what, I think everyone could use his pep talk. 0:03:47.040 --> 0:03:51.480 Divisive mummy blogger Sarah Kerns is facing criticism after unveiling 0:03:51.480 --> 0:03:55.000 her plans to release a fitness program called Project Glow. 0:03:55.480 --> 0:03:59.200 The influencer, who has no qualifications in fitness or nutrition, 0:03:59.680 --> 0:04:02.480 is you ueeing her recent weight loss as a motivator 0:04:02.560 --> 0:04:05.920 to sell the program. Days out from the launch, Sarah's 0:04:06.000 --> 0:04:10.640 former business partner weighed in slamming influences for undermining experts 0:04:10.680 --> 0:04:14.600 and calling out Sarah's use of before and after photos. Now, Sophie, 0:04:14.600 --> 0:04:17.840 For those who aren't familiar with Sarah Kerns, she isn't 0:04:17.839 --> 0:04:20.240 a fitness influencer. She's known for parenting content. 0:04:20.320 --> 0:04:22.680 Yeah, that's why this thing is just so confusing. So 0:04:22.880 --> 0:04:25.520 she and her husband Brad Kerns are better known as 0:04:25.640 --> 0:04:29.080 dad Mum now. The couple's parenting content really started gaining 0:04:29.080 --> 0:04:32.880 traction after Sarah was admitted to hospital shortly after having 0:04:32.920 --> 0:04:35.480 her son Finn, and Brad had to step in and 0:04:35.520 --> 0:04:38.240 be the mum and look after their kids while she recovered. 0:04:38.760 --> 0:04:40.680 Was it that type of content where the dads say 0:04:40.680 --> 0:04:42.320 that they're babysitting their own children. 0:04:42.800 --> 0:04:44.000 I hate that sort of stuff. 0:04:44.040 --> 0:04:46.520 It's like, you're not babysitting your own kids, you're actually 0:04:46.560 --> 0:04:47.680 just looking after you Ken. 0:04:47.760 --> 0:04:50.080 It's all, oh, what a great dad, Thank god he's 0:04:50.080 --> 0:04:51.719 stepping in and raising his own children. 0:04:51.720 --> 0:04:53.719 But it's also that the hopeless dad. 0:04:54.200 --> 0:04:55.240 Yeah, I hate it. 0:04:55.279 --> 0:04:55.440 Now. 0:04:55.440 --> 0:04:57.760 They live on the central coast of New South Wales 0:04:57.839 --> 0:04:59.159 and to me they. 0:04:59.040 --> 0:05:01.320 Come across as you're typical Ossie. 0:05:00.960 --> 0:05:04.480 Battler's I mean, their content isn't that aspirational content, it's 0:05:04.520 --> 0:05:07.919 that relatable content, and they generally play into all of 0:05:07.920 --> 0:05:10.600 the old tropes about you know, the old ball and chain, 0:05:10.800 --> 0:05:12.880 and you know, they take the piss out of each other. 0:05:12.960 --> 0:05:15.240 Can I ask you, do you think the term ball 0:05:15.279 --> 0:05:18.039 and chain is offensive? Because Deya was telling me the 0:05:18.080 --> 0:05:20.320 other day that he had this meeting and this girl 0:05:20.440 --> 0:05:23.600 was saying that she found the term missus offensive, but 0:05:23.680 --> 0:05:26.120 she thought old ball and chain was okay. I think 0:05:26.200 --> 0:05:30.080 old ball and chain can be sort of jokey and comical. 0:05:30.120 --> 0:05:32.000 I mean, I wouldn't really like to be referred to 0:05:32.400 --> 0:05:34.360 I would not be thrilled to be referred to the 0:05:34.400 --> 0:05:37.039 old ball and chain. There's definitely a negative connotation. I 0:05:37.080 --> 0:05:39.080 think missus kind of sounds possessive. 0:05:39.120 --> 0:05:42.440 I think that's the issue with so colloquials. 0:05:42.600 --> 0:05:43.320 It's a bit bogan. 0:05:43.360 --> 0:05:44.160 That's what I said to Dale. 0:05:44.160 --> 0:05:46.159 I said, I'd be less offended by missus than the 0:05:46.160 --> 0:05:46.760 ball and chain. 0:05:46.960 --> 0:05:48.279 Yeah, I just don't like either. 0:05:48.640 --> 0:05:51.680 Now, Sarah doesn't have a particularly large following. She has 0:05:51.720 --> 0:05:55.600 around ninety thousand followers, so it's interesting that she is. 0:05:55.560 --> 0:05:57.440 Releasing a big program. 0:05:57.040 --> 0:05:59.359 Like this while she doesn't have a massive following. I 0:05:59.400 --> 0:06:01.480 feel like a lot of people are engaged with her 0:06:01.480 --> 0:06:03.360 content because she's for the wrong reason. 0:06:03.520 --> 0:06:04.160 Yeah, there's a. 0:06:04.080 --> 0:06:06.359 Lot of hate following, I think going on because she 0:06:06.800 --> 0:06:09.560 is a massive topic of discussion in our group. Now. 0:06:09.600 --> 0:06:12.480 Over the past few months, followers have noticed that Sarah 0:06:12.480 --> 0:06:15.760 has lost a lot of weight twenty five kilos to 0:06:15.800 --> 0:06:16.239 be exact. 0:06:16.400 --> 0:06:17.960 She's been doing a lot of body checks and I 0:06:18.000 --> 0:06:20.560 feel like whenever someone loses a lot of weight, suddenly 0:06:20.760 --> 0:06:22.400 you see a lot of mirror selfies. 0:06:22.520 --> 0:06:24.000 And she said that she has. 0:06:23.880 --> 0:06:27.400 Been inundated with messages from followers asking her how she's 0:06:27.400 --> 0:06:29.320 lost the weight and what her secret is. 0:06:29.400 --> 0:06:32.200 So this was really the catalyst to launch her own 0:06:32.279 --> 0:06:33.000 fitness plan. 0:06:33.400 --> 0:06:35.360 I mean, there's not enough on the market, is there, 0:06:35.400 --> 0:06:38.880 Particularly run by Influence. This is a very unsaturated market. 0:06:39.040 --> 0:06:42.200 It's not really something that ties in with their brand normally, 0:06:42.320 --> 0:06:42.560 is it. 0:06:42.760 --> 0:06:43.039 Yeah. 0:06:43.120 --> 0:06:45.280 Well, she said that she really wanted to help her 0:06:45.320 --> 0:06:48.680 followers find their glow, which I have to say, in 0:06:48.720 --> 0:06:50.040 twenty twenty four is. 0:06:50.040 --> 0:06:51.960 Code word for lose weight. 0:06:52.000 --> 0:06:54.880 So I'm just so sick of these fitness programs that 0:06:54.960 --> 0:06:58.000 are marketed as, oh, we're just trying to help you 0:06:58.080 --> 0:07:02.400 find your glow. It's not about inside, it's not about 0:07:02.440 --> 0:07:04.520 weight loss, but you're also trying to lose twenty five 0:07:04.600 --> 0:07:06.839 kilos at the same time as Galowie. But to be fair, 0:07:06.920 --> 0:07:09.880 if someone was to put out a marketing campaign that 0:07:09.960 --> 0:07:12.160 was literally saying, oh, this is how you lose x 0:07:12.160 --> 0:07:13.960 amount of weight, it would be heavily criticized. I mean, 0:07:14.000 --> 0:07:15.840 it'd be kind of refreshing. At least you know what 0:07:15.840 --> 0:07:18.200 you're getting. I'm so sick of being sold a lie. 0:07:18.280 --> 0:07:21.120 Well, Jennifer Aniston recently brought one out that was exactly 0:07:21.200 --> 0:07:22.560 like that. It was like, you can look like me 0:07:22.680 --> 0:07:24.800 if you do X, Y and Z. And yes, it's 0:07:24.960 --> 0:07:28.000 very old school, but I think that as consumers in 0:07:28.040 --> 0:07:30.000 twenty twenty four, we kind of can see through the 0:07:30.040 --> 0:07:32.160 bullshit now and how do we get a copy of 0:07:32.200 --> 0:07:32.560 that guy? 0:07:33.040 --> 0:07:34.040 Like Jennifer Adiston. 0:07:34.200 --> 0:07:36.640 What I didn't like as well is that she kind 0:07:36.640 --> 0:07:39.080 of acted like she was a hero for helping everyone out. 0:07:39.080 --> 0:07:41.480 She's like, I just need to help my community. So 0:07:41.680 --> 0:07:43.480 that's why I'm releasing the guide. I mean, it's not 0:07:43.520 --> 0:07:45.320 because she wants to make a lot of money off it. 0:07:45.320 --> 0:07:46.360 It's because she wants. 0:07:46.160 --> 0:07:47.080 To help people. 0:07:47.320 --> 0:07:49.680 Do you think a lot of influencers who have recently 0:07:49.720 --> 0:07:52.040 lost a lot of weight are keen to actually push 0:07:52.040 --> 0:07:53.920 that they're doing it in a healthy way because there's 0:07:53.920 --> 0:07:57.200 so many rumors about ozenpic flying around. Yeah, well, it's 0:07:57.200 --> 0:07:58.960 funny you say that, because a lot of people who 0:07:58.960 --> 0:08:02.000 are like, oh, she's just onpic. So I do think 0:08:02.080 --> 0:08:04.560 that there is an element of wanting to say I 0:08:04.640 --> 0:08:06.640 actually worked hard for this. Yeah. 0:08:06.720 --> 0:08:09.040 Now, the initial promotion around this. 0:08:09.040 --> 0:08:12.480 Workout guide was really odd because there was very little 0:08:12.520 --> 0:08:15.440 detail about what was actually on offer, and this led 0:08:15.440 --> 0:08:18.640 to a lot of confusion. So she announced the program 0:08:18.680 --> 0:08:21.720 through a real which included phone vision of her working 0:08:21.720 --> 0:08:23.920 out in the gym, as well as a before and 0:08:24.000 --> 0:08:27.040 after selfie. Now over the vision, she wrote, at the 0:08:27.080 --> 0:08:29.880 start of twenty twenty three, I made myself a promise. 0:08:29.960 --> 0:08:32.040 It was my time. It was hard. 0:08:32.200 --> 0:08:34.520 I wanted to quit more than once, but I worked 0:08:34.520 --> 0:08:37.480 on my mind, body and my self love. I received 0:08:37.559 --> 0:08:40.720 hundreds of messages asking for help, so I created a 0:08:40.800 --> 0:08:43.120 six week journey to arm you with the tools and 0:08:43.160 --> 0:08:46.480 techniques you need to make lasting changes in your life too, 0:08:46.920 --> 0:08:50.880 Project Glow, launching November twelve. She then went onto list 0:08:50.920 --> 0:08:55.720 that the program would include nutrition, exercise, body image, menstrual cycle, 0:08:55.800 --> 0:09:01.359 women's health issues, reiki, healing, mindfulness, life hacks, product recommendations, 0:09:01.400 --> 0:09:03.199 and so much more in Capitals Now. 0:09:03.240 --> 0:09:05.560 Sarah was quite vague when it came to who was 0:09:05.559 --> 0:09:08.959 actually involved in setting up this program, So she mentioned 0:09:09.000 --> 0:09:12.360 that there would be trusted practitioners on board, but she 0:09:12.440 --> 0:09:16.760 initially didn't specify what their qualifications were. It doesn't make 0:09:16.800 --> 0:09:19.520 sense to me why she wouldn't have included these so 0:09:19.600 --> 0:09:23.440 called experts in the early marketing collateral, because I would 0:09:23.520 --> 0:09:25.679 think that they would be a big sell. Yeah, it 0:09:25.760 --> 0:09:27.720 kind of seems like a second thought. And maybe she's 0:09:27.720 --> 0:09:30.640 copped criticism after this announcement. Well she has, which we 0:09:30.679 --> 0:09:33.400 will get into. The whole feel of this announcement was 0:09:33.480 --> 0:09:35.840 really low budget. I was surprised that she didn't have 0:09:35.920 --> 0:09:39.480 a videographer professionally filming the real like everything was just 0:09:39.559 --> 0:09:42.959 on her phone. And it also surprised me because following 0:09:43.000 --> 0:09:46.480 this reel, she put up a ton of Instagram stories 0:09:46.520 --> 0:09:49.640 and they were all just slabs of text explaining the program. 0:09:50.080 --> 0:09:52.400 And what made it even more awkward was that the 0:09:52.440 --> 0:09:54.040 text was riddled with errors. 0:09:54.280 --> 0:09:56.800 I just found it a really odd move because for 0:09:56.880 --> 0:10:00.360 someone like her who's built a following out of with 0:10:00.400 --> 0:10:03.240 her audience. Wouldn't it be better for her to actually 0:10:03.320 --> 0:10:05.960 jump on her stories and talk about the effect that 0:10:06.040 --> 0:10:09.440 this weight loss and also this mind shift has had 0:10:09.480 --> 0:10:09.680 on her. 0:10:09.720 --> 0:10:12.440 I'm guessing it's because she wasn't that confident to talk 0:10:12.559 --> 0:10:15.960 off script about it, because health and fitness is a 0:10:16.000 --> 0:10:18.800 really touchy subject. I mean, we know that she's already 0:10:18.880 --> 0:10:21.680 coped some criticism for the way she's marketed it, so 0:10:21.880 --> 0:10:24.199 it shows that she's not ultra confident in the messaging 0:10:24.240 --> 0:10:25.160 that she's putting it out. 0:10:25.480 --> 0:10:28.400 Well, it was really emphasized how quickly this was thrown 0:10:28.480 --> 0:10:31.360 together in one of the slides, because Sarah wrote, this 0:10:31.440 --> 0:10:34.240 won't be one of those drip feed releases. I've mentioned 0:10:34.240 --> 0:10:36.120 it was in the works a few times and kept 0:10:36.160 --> 0:10:39.400 you all waiting. So we all systems go. Subscribers will 0:10:39.400 --> 0:10:42.040 get access to join tonight. Then I'll open up to 0:10:42.080 --> 0:10:46.560 the masses asap. There are very limited numbers. It's interesting 0:10:46.600 --> 0:10:49.080 that she keeps harping on that there's only limited spots. 0:10:49.120 --> 0:10:51.840 This is a clear marketing technique to create urgency and 0:10:51.960 --> 0:10:55.439 urge people to buy. Because one user jumped on and 0:10:55.880 --> 0:10:58.160 you can on the website, you can click how many 0:10:58.240 --> 0:11:00.480 of the programs you want to order, and they entered 0:11:00.480 --> 0:11:03.080 in nine, nine hundred and ninety nine and they. 0:11:02.960 --> 0:11:04.360 Could add it to their cart. 0:11:04.559 --> 0:11:07.360 So it shows that she is expecting to have large 0:11:07.440 --> 0:11:08.120 numbers sign up. 0:11:08.160 --> 0:11:08.600 It's not this. 0:11:08.920 --> 0:11:12.680 Limited, very exclusive program that she's acting like it is. Yeah, 0:11:12.679 --> 0:11:15.600 because making it sound exclusive gives off the impression that 0:11:15.640 --> 0:11:18.840 she's going to be heavily involved in supporting the community. 0:11:18.880 --> 0:11:21.079 But if there's ten thousand people doing it, it also. 0:11:21.000 --> 0:11:23.200 Makes it sound like there's a live element to it 0:11:23.240 --> 0:11:25.240 and maybe they're doing live workouts together. 0:11:25.320 --> 0:11:25.880 Well, what is it? 0:11:25.920 --> 0:11:26.559 Is it an ebol? 0:11:26.640 --> 0:11:29.280 It's so confusing, So it's not an ebook. It is 0:11:29.520 --> 0:11:33.400 that they've got film, well pre recorded workouts that Sarah 0:11:33.480 --> 0:11:36.840 is doing with a pt And then there's a community element, 0:11:36.880 --> 0:11:40.320 I assume, which is a Facebook group where people can 0:11:40.320 --> 0:11:43.360 connect with the experts and talk to them. 0:11:43.400 --> 0:11:45.880 It's a pretty expensive program. I mean it's a six 0:11:45.920 --> 0:11:48.680 week program for two hundred and forty nine dollars, and 0:11:48.679 --> 0:11:51.720 when you compare it to Kick or even Sarah's Day's plans, 0:11:51.760 --> 0:11:54.839 it's very price. It is expensive. I am a Kick member. 0:11:54.880 --> 0:11:56.800 I have been for probably five years now, and I 0:11:56.800 --> 0:11:59.320 think I pay like one hundred and twenty dollars for 0:11:59.400 --> 0:12:02.640 a year of scrip, so for only six weeks, that 0:12:02.920 --> 0:12:05.520 is a lot. I also don't understand because it's not 0:12:05.559 --> 0:12:08.560 like Kick or Sarah's Day promote their program as having 0:12:08.600 --> 0:12:10.959 limited spots, like they want to get as many people 0:12:11.000 --> 0:12:11.720 in as possible. 0:12:11.960 --> 0:12:15.120 I also think it's not very clear what you actually 0:12:15.120 --> 0:12:17.320 get for the two hundred and forty nine dollars because 0:12:17.360 --> 0:12:19.439 there were just a lot of vague references. There was 0:12:19.480 --> 0:12:22.360 no real key messaging, and it's hard because she just 0:12:22.400 --> 0:12:25.360 seemed focus on telling everyone to sign up before they really. 0:12:25.240 --> 0:12:26.240 Knew what they were getting. 0:12:26.520 --> 0:12:29.280 What I found jarring about the promotion of this plan 0:12:29.480 --> 0:12:33.000 was the clear before and after photos Sarah chose to you, 0:12:33.280 --> 0:12:36.840 so she had two mirror selfies side by side showing 0:12:37.000 --> 0:12:38.160 just how much weight. 0:12:37.960 --> 0:12:39.680 She'd lost over the past year. 0:12:39.960 --> 0:12:43.280 And this kind of marketing it's very twenty tens, particularly 0:12:43.360 --> 0:12:46.040 if you think about Kayla Estinus Vibes. Well, we were 0:12:46.080 --> 0:12:49.000 talking just a little bit earlier about how why can't 0:12:49.080 --> 0:12:52.320 people be more transparent about what they're trying to sell? 0:12:52.960 --> 0:12:57.080 And that obviously worked for Jennifer Aniston because her whole 0:12:57.120 --> 0:13:00.000 image has always been based on what she looks like. 0:13:00.160 --> 0:13:02.560 Obviously she's a brilliant actor as well, but everyone wanted 0:13:02.720 --> 0:13:06.440 her haircut, everyone wants her toned arms from friends. So 0:13:07.040 --> 0:13:09.840 to use Jennifer Aniston as the product to sell her 0:13:09.840 --> 0:13:13.920 fitness guides is an obvious thing. But Sarah Kearns. You 0:13:13.920 --> 0:13:17.080 know she doesn't have the star power of Jennifer Aniston. 0:13:17.360 --> 0:13:21.040 She has the relatability factor. So I know she's trying 0:13:21.080 --> 0:13:22.760 to relate to her audience to be like, I'm a 0:13:22.760 --> 0:13:25.760 typical mum. Look, I've managed to lose this amount of weight, 0:13:26.120 --> 0:13:28.160 but it does feel very backwards. 0:13:28.240 --> 0:13:30.760 But I think what was extra jarring is the fact 0:13:30.760 --> 0:13:33.719 that she's using these before and after photos. But then 0:13:33.760 --> 0:13:36.920 she's going on to claim that the program isn't about 0:13:36.960 --> 0:13:39.120 weight loss, it's about finding yourself. 0:13:39.200 --> 0:13:40.640 It's a contradictory marketing. 0:13:40.679 --> 0:13:43.000 Yeah, so she wrote, this is not a quickly lose 0:13:43.040 --> 0:13:45.040 weight by depriving and punishing yourself. 0:13:45.240 --> 0:13:47.200 This is a toolkit to help you live your. 0:13:47.120 --> 0:13:50.680 Happiest lives, to find your glow by working on your mind, body, 0:13:50.720 --> 0:13:53.240 and nervous system. I just think by using it before 0:13:53.280 --> 0:13:56.360 and after photo, it totally goes against any of that. Yeah, 0:13:56.400 --> 0:13:59.360 as we were discussing, either go full bore and say 0:13:59.640 --> 0:14:02.040 this is what you get. This is all about looking 0:14:02.080 --> 0:14:04.400 really good about looking like Jonffer Andison, or you go 0:14:04.480 --> 0:14:06.560 the other route where it's all about mental health and 0:14:06.600 --> 0:14:09.840 self improvement. Another weird thing about this launch is that 0:14:09.880 --> 0:14:13.840 Sarah's already started sharing positive reviews on her Instagram stories. 0:14:13.880 --> 0:14:14.920 What before people have done it? 0:14:15.040 --> 0:14:18.280 Yeah, like, despite the fact that the project hasn't actually 0:14:18.360 --> 0:14:20.640 launched it. So she wrote, I have just had all 0:14:20.680 --> 0:14:23.520 of these positive reviews flooding in and her heart could 0:14:23.560 --> 0:14:25.400 burst that she's so happy about it. 0:14:25.920 --> 0:14:28.960 And some super slues have pointed out the some of 0:14:29.000 --> 0:14:31.960 the reviews appear to be written by her close friends. 0:14:32.080 --> 0:14:34.760 It's got Mitch Awvil, tiny trucks vise remember all of 0:14:34.800 --> 0:14:35.880 those weird reviews. 0:14:36.400 --> 0:14:39.840 Now this is where Sarah Kerns's former business partner, Sarah 0:14:39.880 --> 0:14:42.920 Willis entered the chat and she weighed in on the program. 0:14:43.240 --> 0:14:45.080 Now, it's quite interesting because. 0:14:44.800 --> 0:14:48.520 The two Sarah's first cross paths when Sarah Willis was 0:14:48.600 --> 0:14:51.760 running a gym called w Tribe on the Central Coast 0:14:51.840 --> 0:14:53.440 and Sarah Kerns was a gym goer. 0:14:53.520 --> 0:14:55.119 So that's how they formed a friendship. 0:14:55.400 --> 0:14:58.280 Now, it is important to point out that Sarah Willis 0:14:58.360 --> 0:15:02.320 is a qualified personal trainer who is now also a psychologist. 0:15:02.320 --> 0:15:05.240 And it's pretty incredible because she was completing her degree 0:15:05.320 --> 0:15:08.880 while she was running her gym. Now, Sarah Willis ended 0:15:08.920 --> 0:15:11.520 up shutting down her gym as a result of COVID 0:15:11.800 --> 0:15:14.120 and also so she could focus on her study. And 0:15:14.160 --> 0:15:16.880 she moved to the Hunter Valley and took over Glen Eden, 0:15:17.200 --> 0:15:19.920 which is in a state where she hosts wellness to retreats. 0:15:20.080 --> 0:15:23.600 So she is very experienced in what she does. And 0:15:23.680 --> 0:15:27.120 during the pandemic, fitness classes were all moving online. So 0:15:27.240 --> 0:15:29.840 after she closed her gym down, she started up a 0:15:29.880 --> 0:15:33.840 fitness program with Sarah Kerns, which they named after her 0:15:33.880 --> 0:15:36.960 old Jim W tribe. Now, did she partner with Sarah 0:15:37.000 --> 0:15:40.040 Kerns to use her profile? Yeah, So the whole niche 0:15:40.080 --> 0:15:43.200 was that these experts were training Sarah Kerns and it 0:15:43.320 --> 0:15:47.240 was launched as this six week online fitness challenge and 0:15:47.600 --> 0:15:51.640 the programs also provided access to meal plans, recipes, shopping 0:15:51.720 --> 0:15:54.560 lists and they were put together by qualified nutritionists. 0:15:54.560 --> 0:15:56.000 No Reikie no. 0:15:56.000 --> 0:15:58.760 Now, a unique element of the program was that you 0:15:58.800 --> 0:16:01.400 could earn points for every workout you did and if 0:16:01.440 --> 0:16:02.640 you reached nutritional goals. 0:16:02.720 --> 0:16:06.520 It sounded like a pretty cool program. It didn't last long, though, 0:16:06.640 --> 0:16:09.440 and neither parties divulged what went wrong. 0:16:09.520 --> 0:16:11.760 They both just said things didn't work out and that 0:16:11.800 --> 0:16:12.680 they didn't align. 0:16:12.800 --> 0:16:14.480 So actually launched but just fizzled out. 0:16:14.560 --> 0:16:17.600 Yeah, so the program ran, but they just didn't continue it. 0:16:17.840 --> 0:16:19.880 To me, it seems like the program didn't really get 0:16:19.960 --> 0:16:22.120 enough people signing up to it, so maybe Sarah Kerns 0:16:22.120 --> 0:16:24.680 doesn't have that star power pulling people in. Now. 0:16:24.960 --> 0:16:27.760 Sarah Willis has a pretty large following on her own, 0:16:27.800 --> 0:16:30.880 so she goes by the handle the Traveling Psychologist and 0:16:30.920 --> 0:16:34.320 she has a community of forty three thousand people on Instagram. 0:16:34.640 --> 0:16:37.400 And she said that she was inundated with dms about 0:16:37.440 --> 0:16:40.840 Sarah Kern's new program, so she decided to address her 0:16:40.920 --> 0:16:44.200 on her story, but she chose not to name Sarah, 0:16:44.240 --> 0:16:47.280 but rather said that she had received screenshots and messages 0:16:47.320 --> 0:16:51.400 about a fairly controversial influencers new fitness program, and she 0:16:51.560 --> 0:16:54.520 also confirmed that she used to work with the said 0:16:54.600 --> 0:16:55.800 influencer before. 0:16:55.840 --> 0:16:58.280 I said, maybe the fitness program shut down because there 0:16:58.320 --> 0:17:00.440 weren't enough people wanting to be a part of it, 0:17:00.640 --> 0:17:03.400 but it sounds like maybe there was a friendship breakdown 0:17:03.400 --> 0:17:04.280 to Yeah. 0:17:04.320 --> 0:17:07.000 Well, the thing is, the Kerns are known for sending 0:17:07.080 --> 0:17:09.919 out legal letters, so I think that Sarah Willis in 0:17:09.920 --> 0:17:11.840 particular wanted to cover herself. 0:17:12.400 --> 0:17:14.560 We've popped one before. Well, yeah we have. That might 0:17:14.600 --> 0:17:16.080 come as a surprise to people because I don't think 0:17:16.119 --> 0:17:17.800 we actually spoke. Oh do we speak about it? I 0:17:17.880 --> 0:17:19.240 can't remember about it, but yeah. 0:17:19.280 --> 0:17:21.760 So she covered herself by saying that she was speaking 0:17:21.800 --> 0:17:26.359 about influencer run projects generally, and so she said that 0:17:26.400 --> 0:17:30.160 she would be addressing the issue of influencers in general 0:17:30.320 --> 0:17:34.720 releasing programs or products in areas they're not qualified in. Now, 0:17:34.760 --> 0:17:37.160 she touched on the impact that these types of fitness 0:17:37.200 --> 0:17:40.840 programs can have on vulnerable consumers and how they undermine 0:17:40.920 --> 0:17:44.760 experts who have spent years training in those fields. Let's 0:17:44.760 --> 0:17:46.200 listen to some of what she said. 0:17:47.119 --> 0:17:49.239 I guess one thing that's really important to note is 0:17:49.359 --> 0:17:52.479 just because you do something or experience something in your 0:17:52.520 --> 0:17:55.720 life does not make you an expert to teach others 0:17:55.800 --> 0:17:59.760