1 00:00:00,240 --> 00:00:05,000 Speaker 1: So I realized that we have to change that question around, 2 00:00:05,280 --> 00:00:07,720 Speaker 1: and if we actually want to face a fear and 3 00:00:07,840 --> 00:00:10,399 Speaker 1: do it with the best attitude, we have to ask 4 00:00:10,440 --> 00:00:14,680 Speaker 1: ourselves what's the best that can happen instead of what's 5 00:00:14,680 --> 00:00:15,200 Speaker 1: the worst? 6 00:00:19,560 --> 00:00:21,959 Speaker 2: Welcome to How I Work, a show about the tactics 7 00:00:22,079 --> 00:00:24,639 Speaker 2: used by the world's most successful people to get so 8 00:00:24,800 --> 00:00:28,200 Speaker 2: much out of their day. I'm your host, doctor Amantha Imba. 9 00:00:28,400 --> 00:00:33,000 Speaker 2: I'm an organizational psychologist, the founder of behavioral science consultancy Inventium, 10 00:00:33,200 --> 00:00:36,280 Speaker 2: and I'm obsessed with finding ways to optimize my work day. 11 00:00:37,080 --> 00:00:41,599 Speaker 2: My guest today is Michelle Pohlat, who I actually got 12 00:00:41,600 --> 00:00:45,479 Speaker 2: connected with via nia El, who was one of my 13 00:00:45,520 --> 00:00:48,479 Speaker 2: favorite guests that I've had on How I Work. So 14 00:00:48,560 --> 00:00:51,560 Speaker 2: Michelle's store is an interesting one. While she was doing 15 00:00:51,680 --> 00:00:56,240 Speaker 2: her Masters in branding in twenty fifteen over in New York, 16 00:00:56,600 --> 00:00:59,880 Speaker 2: Michelle actually started a project for her masters where she 17 00:01:00,240 --> 00:01:05,000 Speaker 2: would conquer one hundred fears in one hundred days. This 18 00:01:05,160 --> 00:01:09,160 Speaker 2: master's project ended up turning into a global movement that 19 00:01:09,319 --> 00:01:13,560 Speaker 2: impacted millions of people and received coverage on places like 20 00:01:13,600 --> 00:01:17,920 Speaker 2: the NBC Today Show, Fox News, CBSCNN, to name just 21 00:01:18,040 --> 00:01:21,920 Speaker 2: a few. Since that project five years ago. Michelle now 22 00:01:21,959 --> 00:01:28,560 Speaker 2: travels the world speaking to people at companies like Google, Facebook, LinkedIn, Netflix, Microsoft, Toyota, 23 00:01:28,600 --> 00:01:32,080 Speaker 2: and so on about getting out of their comfort zone. 24 00:01:32,319 --> 00:01:35,080 Speaker 2: Michelle has also written her first book, Hello Fears, which 25 00:01:35,120 --> 00:01:38,200 Speaker 2: is coming out on May five, and teachers readers how 26 00:01:38,240 --> 00:01:42,440 Speaker 2: to create their own one hundred Days of Fear project. 27 00:01:43,200 --> 00:01:45,199 Speaker 2: So I was very much looking forward to this chat 28 00:01:45,200 --> 00:01:49,200 Speaker 2: with Michelle, which was done in the crazy COVID world 29 00:01:49,280 --> 00:01:52,440 Speaker 2: that we are living in, because the majority of her 30 00:01:52,440 --> 00:01:56,440 Speaker 2: work is keynote speaking, and within literally a couple of days, 31 00:01:56,560 --> 00:01:59,760 Speaker 2: her diary was pretty much cleared with everything being canceled. 32 00:01:59,760 --> 00:02:03,200 Speaker 2: So we talk a bit about that, We talk about 33 00:02:03,240 --> 00:02:08,320 Speaker 2: her one hundred Days of Fear project and Michelle's advice 34 00:02:08,360 --> 00:02:10,840 Speaker 2: in terms of what has worked for her in terms 35 00:02:10,880 --> 00:02:14,800 Speaker 2: of overcoming her fears. So on that note, over to 36 00:02:14,880 --> 00:02:19,480 Speaker 2: Michelle to hear about how she works. Michelle, Welcome to 37 00:02:19,520 --> 00:02:20,000 Speaker 2: the show. 38 00:02:20,680 --> 00:02:21,840 Speaker 1: Hi, thank you for having me. 39 00:02:22,680 --> 00:02:23,720 Speaker 2: Good to have you on the show. 40 00:02:23,840 --> 00:02:24,080 Speaker 1: Now. 41 00:02:24,280 --> 00:02:25,800 Speaker 2: I know you used to live in New York, but 42 00:02:25,880 --> 00:02:28,000 Speaker 2: you were just saying before that you moved to Miami 43 00:02:28,120 --> 00:02:31,960 Speaker 2: a month ago, and I'm wondering, how has your life 44 00:02:32,040 --> 00:02:34,400 Speaker 2: changed with everything that is going on with. 45 00:02:34,639 --> 00:02:39,760 Speaker 1: COVID, everything changed, and it's a lot of changes. At 46 00:02:39,760 --> 00:02:41,960 Speaker 1: the same time, I was ready for my life to 47 00:02:42,040 --> 00:02:45,320 Speaker 1: change because I moved from New York City to Miami, 48 00:02:45,440 --> 00:02:49,720 Speaker 1: which is like a huge change. But then this coronavirus 49 00:02:49,800 --> 00:02:54,000 Speaker 1: came and changed things even more. So people ask me, 50 00:02:54,040 --> 00:02:55,760 Speaker 1: how are you doing in Miami, and I'm like, I'm 51 00:02:55,760 --> 00:02:59,120 Speaker 1: not even in Miami. I'm in my home stock you know, 52 00:03:00,280 --> 00:03:02,799 Speaker 1: so I don't know how Miami is. And it's funny 53 00:03:02,800 --> 00:03:06,079 Speaker 1: that people say, oh, I hear things are bad in Florida. 54 00:03:06,120 --> 00:03:09,120 Speaker 1: I'm like, I don't know. I'm just in my home. 55 00:03:09,320 --> 00:03:12,720 Speaker 2: And I'm wondering, have you Have you almost developed like 56 00:03:12,760 --> 00:03:16,400 Speaker 2: a new daily routine because of what's going on. 57 00:03:16,880 --> 00:03:20,520 Speaker 1: Well, my life used to be very different to what 58 00:03:20,600 --> 00:03:24,919 Speaker 1: I'm living right now because I'm a keynote speaker, so 59 00:03:25,520 --> 00:03:29,440 Speaker 1: I used to not be home ever so, and I 60 00:03:29,520 --> 00:03:32,840 Speaker 1: even spend a whole year without a home because I 61 00:03:32,880 --> 00:03:35,280 Speaker 1: really I didn't need one. And I work with my husband, 62 00:03:35,400 --> 00:03:38,840 Speaker 1: so both of us travel together for me to present 63 00:03:38,920 --> 00:03:42,160 Speaker 1: and do all these events. So basically we travel every 64 00:03:42,160 --> 00:03:46,320 Speaker 1: single week. Sometimes we would spend three days at home 65 00:03:46,640 --> 00:03:51,160 Speaker 1: in an entire month. Imagine. Yeah, so we went from 66 00:03:51,200 --> 00:03:55,880 Speaker 1: a very very hectic traveling life living off a suitcase 67 00:03:55,920 --> 00:03:59,920 Speaker 1: to suddenly being home for the first time in many years. 68 00:04:00,840 --> 00:04:03,280 Speaker 2: How do you psychologically adapt to that? 69 00:04:04,520 --> 00:04:07,560 Speaker 1: Well, it's been like a roller coaster. At the beginning, 70 00:04:07,600 --> 00:04:11,960 Speaker 1: it was like really hard to understand how things are 71 00:04:12,000 --> 00:04:16,520 Speaker 1: going to change and what's happening is impacting directly our 72 00:04:16,640 --> 00:04:20,680 Speaker 1: business because think about it, we work in the events industry. 73 00:04:21,120 --> 00:04:25,919 Speaker 1: We depend on events to make our money, and suddenly 74 00:04:26,200 --> 00:04:29,919 Speaker 1: all of our events got canceled or postponed for later 75 00:04:30,000 --> 00:04:33,799 Speaker 1: in the year or even for next year. So financially speaking, 76 00:04:33,880 --> 00:04:38,240 Speaker 1: it was like a big shock and emotionally also because 77 00:04:39,080 --> 00:04:42,840 Speaker 1: we have to redefine now our business who we are 78 00:04:43,400 --> 00:04:46,159 Speaker 1: and try to take this as a challenge and not 79 00:04:46,279 --> 00:04:47,120 Speaker 1: as an obstacle. 80 00:04:47,839 --> 00:04:49,920 Speaker 2: I did read I think it might have been an 81 00:04:49,920 --> 00:04:54,400 Speaker 2: Instagram post about just how your work pretty much dried 82 00:04:54,520 --> 00:04:58,360 Speaker 2: up or even not. And I can completely understand that. 83 00:04:58,680 --> 00:05:00,800 Speaker 2: I do a lot of keynotes speaking as well, and 84 00:05:01,160 --> 00:05:04,440 Speaker 2: within a week everything was postponed or canceled in terms 85 00:05:04,440 --> 00:05:07,000 Speaker 2: of speaking engagement. So I want to know for you, 86 00:05:07,040 --> 00:05:11,400 Speaker 2: like what strategies did you use to bounce back from that? 87 00:05:11,400 --> 00:05:15,240 Speaker 1: That is a huge, huge setback. Yeah, so it's interesting. 88 00:05:15,440 --> 00:05:21,360 Speaker 1: One day, I was feeling really devastated and frustrated with 89 00:05:21,440 --> 00:05:24,760 Speaker 1: the situation and very stuck, and I decided to do 90 00:05:24,800 --> 00:05:28,480 Speaker 1: an Instagram story about it, because I want my audience 91 00:05:28,520 --> 00:05:33,040 Speaker 1: on Instagram to not always see me as the happy, 92 00:05:33,120 --> 00:05:36,360 Speaker 1: optimistic person that I am, but to see all of 93 00:05:36,400 --> 00:05:41,880 Speaker 1: my sides. And if I'm experiencing fear and anxiety, you know, 94 00:05:42,080 --> 00:05:46,760 Speaker 1: not really like depression. But of course my mood was down. 95 00:05:47,160 --> 00:05:50,200 Speaker 1: And one of them suggested, she said, Michelle, you're saying 96 00:05:50,240 --> 00:05:52,560 Speaker 1: that you're so sad that you're not going to be 97 00:05:52,640 --> 00:05:54,919 Speaker 1: doing your events, which is the thing you wanted to 98 00:05:54,920 --> 00:05:57,960 Speaker 1: do the most. And she's like, why don't you host 99 00:05:58,040 --> 00:06:02,159 Speaker 1: an event online that you know, that way you get 100 00:06:02,160 --> 00:06:07,040 Speaker 1: to perform and you know, do share your message and 101 00:06:07,240 --> 00:06:09,480 Speaker 1: we get to see it from all over the world, 102 00:06:09,560 --> 00:06:12,120 Speaker 1: and those who would never have the chance to see 103 00:06:12,160 --> 00:06:15,040 Speaker 1: you because you would not travel to other countries, perhaps 104 00:06:15,160 --> 00:06:17,320 Speaker 1: then they would have the chance to see you online. 105 00:06:17,760 --> 00:06:20,560 Speaker 1: And then I, in a matter of seconds, I went 106 00:06:20,760 --> 00:06:25,440 Speaker 1: from feeling so sad to suddenly feeling excited about this idea, 107 00:06:25,480 --> 00:06:27,400 Speaker 1: and I was like, that is such a great idea. 108 00:06:27,480 --> 00:06:30,520 Speaker 1: This was a Tuesday, and I started announcing it that 109 00:06:30,640 --> 00:06:33,159 Speaker 1: same day that on Sunday, I was going to do 110 00:06:33,279 --> 00:06:37,400 Speaker 1: a live conference, actually two conferences, one in Spanish and 111 00:06:37,400 --> 00:06:40,440 Speaker 1: one in English, because a lot of my audience rather 112 00:06:40,560 --> 00:06:43,320 Speaker 1: you know, they speak Spanish and they rather watch the 113 00:06:43,320 --> 00:06:45,279 Speaker 1: Spanish presentation. Wow. 114 00:06:45,560 --> 00:06:49,479 Speaker 2: So, like, how do you go from being completely down 115 00:06:49,520 --> 00:06:52,520 Speaker 2: in the dumps one moment to then being open enough 116 00:06:52,600 --> 00:06:56,919 Speaker 2: to hear that feedback here that idea basically, you know, 117 00:06:57,520 --> 00:07:01,520 Speaker 2: get everything sorted for that to then materialize five six 118 00:07:01,600 --> 00:07:02,159 Speaker 2: days later? 119 00:07:02,320 --> 00:07:02,719 Speaker 1: Like, is that. 120 00:07:03,480 --> 00:07:05,159 Speaker 2: Innate or how are you doing that? 121 00:07:05,960 --> 00:07:10,560 Speaker 1: I think that I personally like to fight or overcome 122 00:07:10,640 --> 00:07:16,200 Speaker 1: my fears and those kind of negative feelings. I try 123 00:07:16,240 --> 00:07:20,520 Speaker 1: to fight them with action. So instead of staying in 124 00:07:20,520 --> 00:07:24,120 Speaker 1: my comfort zone and feeling like a victim of this 125 00:07:24,200 --> 00:07:29,480 Speaker 1: whole situation and just drowning and you know this feelings 126 00:07:29,720 --> 00:07:32,800 Speaker 1: and go to Instagram and try to distract myself or 127 00:07:32,840 --> 00:07:35,800 Speaker 1: watch TV. I know that the only way for me 128 00:07:35,880 --> 00:07:39,160 Speaker 1: to get over this feeling and start feeling better about 129 00:07:39,160 --> 00:07:42,000 Speaker 1: myself is when I feel productive and when I take action. 130 00:07:42,560 --> 00:07:46,920 Speaker 1: So I guess I was not finding the right idea, 131 00:07:46,960 --> 00:07:50,120 Speaker 1: and when that person suggested that, it felt like that 132 00:07:50,280 --> 00:07:52,240 Speaker 1: was the right thing to do. Like the right idea 133 00:07:52,320 --> 00:07:54,400 Speaker 1: that I was looking for and I couldn't find, so 134 00:07:54,920 --> 00:07:58,880 Speaker 1: I immediately to catch. What I realized is that it's 135 00:07:58,960 --> 00:08:02,040 Speaker 1: really hard to plan and long term right now because 136 00:08:02,080 --> 00:08:04,400 Speaker 1: we don't know how things will look in a few 137 00:08:04,400 --> 00:08:08,320 Speaker 1: months from now, but it is possible to plan for 138 00:08:08,600 --> 00:08:11,400 Speaker 1: short term. So it was a Tuesday, and I was like, oh, 139 00:08:11,400 --> 00:08:13,600 Speaker 1: I can do this on Saturday. I mean, there's not 140 00:08:13,840 --> 00:08:16,760 Speaker 1: like I have more things on my calendar because everything 141 00:08:16,840 --> 00:08:20,400 Speaker 1: wiped up, So I have the time. Let me use 142 00:08:20,440 --> 00:08:23,239 Speaker 1: my time wisely, let me take action, let me start 143 00:08:23,360 --> 00:08:26,920 Speaker 1: working towards something that excites me and see what happens. 144 00:08:27,640 --> 00:08:29,760 Speaker 2: And I want to know because I imagine your diary 145 00:08:29,840 --> 00:08:34,480 Speaker 2: has gone from being completely packed with events to being 146 00:08:34,960 --> 00:08:38,120 Speaker 2: kind of empty. So I want to know how how 147 00:08:38,120 --> 00:08:40,000 Speaker 2: do you decide what to do with your time? Like 148 00:08:40,040 --> 00:08:42,320 Speaker 2: obviously this week was taken up or you know that 149 00:08:42,360 --> 00:08:46,439 Speaker 2: week you're describing was taken up creating this kind of 150 00:08:46,520 --> 00:08:50,480 Speaker 2: virtual event for your audience. But aside from that, like, 151 00:08:50,600 --> 00:08:53,320 Speaker 2: how how do you feel that time now? How do 152 00:08:53,360 --> 00:08:55,760 Speaker 2: you know like sort of what to do and almost 153 00:08:55,840 --> 00:08:58,800 Speaker 2: kind of give yourself. I guess that structure or discipline 154 00:08:58,880 --> 00:09:03,880 Speaker 2: that is gone when the event industry disappear is overnight. 155 00:09:04,480 --> 00:09:07,199 Speaker 1: And that's definitely a challenge. But I think the most 156 00:09:07,240 --> 00:09:12,040 Speaker 1: important thing here is to have clear objective. So what 157 00:09:12,400 --> 00:09:15,400 Speaker 1: is going to change are not your goals but how 158 00:09:15,520 --> 00:09:18,480 Speaker 1: you reach them. So my goals are still the same. 159 00:09:18,559 --> 00:09:20,360 Speaker 1: I want to reach as many people as possible. I 160 00:09:20,360 --> 00:09:23,679 Speaker 1: want to continue speaking, I want to launch my book 161 00:09:23,720 --> 00:09:26,560 Speaker 1: that launches in May. Fifth. Those things are going to 162 00:09:26,600 --> 00:09:29,480 Speaker 1: happen because I want them to happen, and so now 163 00:09:29,480 --> 00:09:32,880 Speaker 1: I just have to figure out different ways to get there. 164 00:09:33,280 --> 00:09:36,360 Speaker 1: And so, for example, my focus when launching the book 165 00:09:36,760 --> 00:09:39,200 Speaker 1: was going to be around the events. I had so 166 00:09:39,320 --> 00:09:41,640 Speaker 1: many events in April. I was going to be speaking 167 00:09:41,640 --> 00:09:45,080 Speaker 1: in front of crowds of five thousand people, three thousand people, 168 00:09:45,200 --> 00:09:49,280 Speaker 1: ten thousand people. I had those events aligned, and I thought, Okay, 169 00:09:49,280 --> 00:09:51,720 Speaker 1: that's how I'm going to be selling my book in 170 00:09:51,760 --> 00:09:55,160 Speaker 1: pre sale. But then that's not happening anymore. But I 171 00:09:55,200 --> 00:09:57,360 Speaker 1: still want to sell as many books as possible. So 172 00:09:57,400 --> 00:10:00,240 Speaker 1: I changed my strategy and now I'm spending more time 173 00:10:00,640 --> 00:10:04,120 Speaker 1: trying to find podcasts, which is what I'm doing right now. 174 00:10:04,559 --> 00:10:07,760 Speaker 1: And I just did literally a podcast an hour before 175 00:10:07,800 --> 00:10:10,360 Speaker 1: I started this one, and I have one coming up after. 176 00:10:10,760 --> 00:10:13,880 Speaker 1: So that's how now I'm using my time in a 177 00:10:13,880 --> 00:10:17,920 Speaker 1: different way, but still same objectives. And for as far 178 00:10:17,960 --> 00:10:21,360 Speaker 1: as speaking goes, instead of now traveling and speaking in 179 00:10:21,400 --> 00:10:24,559 Speaker 1: front of our crowd in person, we are now reaching 180 00:10:24,559 --> 00:10:27,960 Speaker 1: out to all of our clients and asking them that 181 00:10:28,160 --> 00:10:31,280 Speaker 1: instead of both postponing the event, we do it online, 182 00:10:31,880 --> 00:10:34,480 Speaker 1: live or pre recorded. So now I have to record 183 00:10:34,559 --> 00:10:37,360 Speaker 1: myself performing my whole talk, and I have to send 184 00:10:37,360 --> 00:10:39,840 Speaker 1: it to some clients, and they've been hiring us to 185 00:10:39,880 --> 00:10:44,040 Speaker 1: do that. So it is about getting creative and using 186 00:10:44,040 --> 00:10:48,040 Speaker 1: your time wisely, because if we don't, then we will 187 00:10:48,120 --> 00:10:50,360 Speaker 1: end up, you know, just being on our phones all 188 00:10:50,440 --> 00:10:53,960 Speaker 1: day long instead of actually doing something about it. 189 00:10:54,800 --> 00:10:57,280 Speaker 2: I'm always curious with people that do a lot of 190 00:10:57,320 --> 00:11:02,080 Speaker 2: knotes speaking, what's what's your process for creating a talk? 191 00:11:02,880 --> 00:11:04,720 Speaker 2: You know? I mean in a lot of ways, it's 192 00:11:04,800 --> 00:11:09,079 Speaker 2: like creating a one woman theater shot in some ways 193 00:11:09,120 --> 00:11:11,040 Speaker 2: I wanted I like, what is your process or what 194 00:11:11,120 --> 00:11:13,560 Speaker 2: was your process for creating you know? 195 00:11:14,679 --> 00:11:15,840 Speaker 1: I guess the. 196 00:11:15,760 --> 00:11:19,200 Speaker 2: Most common or popular talk that you give these days. 197 00:11:19,559 --> 00:11:23,600 Speaker 1: So I have one talk that I've been evolving throughout time, 198 00:11:24,360 --> 00:11:27,960 Speaker 1: So it's hard to say, like if I would have 199 00:11:28,000 --> 00:11:32,480 Speaker 1: built different talks, then maybe I have a better answer. 200 00:11:32,600 --> 00:11:35,680 Speaker 1: Bad for me. It's like I started in twenty sixteen. 201 00:11:36,760 --> 00:11:39,320 Speaker 1: I built a forty five minute talk that I deliver, 202 00:11:40,040 --> 00:11:44,120 Speaker 1: and I started little by little tweaking it. And every 203 00:11:44,120 --> 00:11:46,360 Speaker 1: time that I would say a joke, imagine that the 204 00:11:46,400 --> 00:11:49,040 Speaker 1: third time nobody laughs, I'm like, Okay, the joke has 205 00:11:49,080 --> 00:11:51,600 Speaker 1: to go. And then suddenly, as I'm speaking, I say 206 00:11:51,679 --> 00:11:54,480 Speaker 1: something like a random thing like thank God, and then 207 00:11:54,480 --> 00:11:57,320 Speaker 1: everybody laughs, and like I'm like, oh, if I say 208 00:11:57,360 --> 00:12:00,640 Speaker 1: thank God after that sentence everybody laughs, then I should 209 00:12:00,760 --> 00:12:02,720 Speaker 1: keep that. The good thing is that I work with 210 00:12:02,760 --> 00:12:05,000 Speaker 1: my husband, so he travels with me right to all 211 00:12:05,000 --> 00:12:08,199 Speaker 1: of these events, and he's always there taking notes. So 212 00:12:08,360 --> 00:12:11,920 Speaker 1: whenever I say something that triggers the audience in one 213 00:12:11,960 --> 00:12:14,480 Speaker 1: way or another, he always takes noting. It's like, don't 214 00:12:14,480 --> 00:12:17,559 Speaker 1: say that again, please, or that was a good idea. 215 00:12:17,720 --> 00:12:19,880 Speaker 1: Continue saying that. So it's really good because otherwise I 216 00:12:19,920 --> 00:12:21,880 Speaker 1: would I think I would forget what I said and 217 00:12:21,920 --> 00:12:25,200 Speaker 1: what made them laugh. So the talk that I give 218 00:12:25,280 --> 00:12:29,000 Speaker 1: today is the product of four years of work, four 219 00:12:29,080 --> 00:12:32,040 Speaker 1: years of feedback, right, And that's the only way to 220 00:12:32,200 --> 00:12:37,719 Speaker 1: actually perfect something. I guess and make it take it 221 00:12:37,760 --> 00:12:40,400 Speaker 1: where you want it to be. It's by giving it 222 00:12:40,440 --> 00:12:43,400 Speaker 1: over and over and over again and being very receptive 223 00:12:43,440 --> 00:12:48,440 Speaker 1: to feedback and pushing yourself to improve it every single time. 224 00:12:48,800 --> 00:12:51,520 Speaker 1: And so you know, like I'm saying, I only have 225 00:12:51,760 --> 00:12:55,440 Speaker 1: one big talk, but it has so much work into it. 226 00:12:55,520 --> 00:12:59,200 Speaker 1: And I actually started writing a new talk a few 227 00:12:59,240 --> 00:13:03,800 Speaker 1: months ago, and it's been a hard process because I 228 00:13:03,800 --> 00:13:06,319 Speaker 1: always compare it to the one I already have and 229 00:13:06,480 --> 00:13:09,280 Speaker 1: it's not even close to that. But of course the 230 00:13:09,360 --> 00:13:11,760 Speaker 1: other one has three four years of work and this 231 00:13:11,840 --> 00:13:14,280 Speaker 1: one has a few months and nobody has seen it. 232 00:13:14,679 --> 00:13:18,959 Speaker 1: So it's about not putting that much pressure on ourselves, 233 00:13:19,880 --> 00:13:22,880 Speaker 1: having a very clear message of what you want to say, 234 00:13:23,320 --> 00:13:27,880 Speaker 1: then build stories around it, make it as personal as 235 00:13:27,920 --> 00:13:30,360 Speaker 1: possible so you can actually own it, and you don't 236 00:13:30,400 --> 00:13:33,280 Speaker 1: feel like the talk that you're writing can anybody can 237 00:13:33,520 --> 00:13:36,520 Speaker 1: give it right. It's yours, from your own experience, from 238 00:13:36,559 --> 00:13:40,360 Speaker 1: your research. And then it's a matter of putting it 239 00:13:40,400 --> 00:13:43,959 Speaker 1: out there and being okay with failing again and again 240 00:13:44,160 --> 00:13:45,440 Speaker 1: until you get it right. 241 00:13:46,120 --> 00:13:48,880 Speaker 2: And I want to know you like performing this talk 242 00:13:49,000 --> 00:13:51,400 Speaker 2: that kind of is a performance for four years, have 243 00:13:52,240 --> 00:13:53,840 Speaker 2: how do you keep it fresh. I mean, do you 244 00:13:53,880 --> 00:13:57,240 Speaker 2: have days where you wake up and you're like, oh 245 00:13:57,280 --> 00:14:01,439 Speaker 2: my goodness, this is the like in thousand and fifty 246 00:14:01,440 --> 00:14:04,160 Speaker 2: first time I'm delivering this talk and I'm just a 247 00:14:04,160 --> 00:14:07,960 Speaker 2: bit over it, like, how do you Yeah, I guess 248 00:14:08,080 --> 00:14:09,839 Speaker 2: keep it fresh for every audience. 249 00:14:10,640 --> 00:14:14,040 Speaker 1: So for me, it's a matter of wanting so back 250 00:14:14,120 --> 00:14:17,440 Speaker 1: to communicate this message to the different audiences and know 251 00:14:18,040 --> 00:14:21,920 Speaker 1: that they've never heard it before. So I might wake 252 00:14:22,040 --> 00:14:25,440 Speaker 1: up exactly how you're describing one day and say, oh again, 253 00:14:25,600 --> 00:14:28,280 Speaker 1: let's go, let's do this thing one more time. But 254 00:14:28,360 --> 00:14:30,360 Speaker 1: when I get to the place and I look at 255 00:14:30,400 --> 00:14:32,920 Speaker 1: people's faces, because for me, it's really important to see 256 00:14:32,920 --> 00:14:36,160 Speaker 1: the people before I present. Not to hide backstage. Some 257 00:14:36,240 --> 00:14:38,840 Speaker 1: people like to hide until it's third time to speak, 258 00:14:38,880 --> 00:14:41,000 Speaker 1: and I don't. I like to be with the crowd. 259 00:14:41,040 --> 00:14:44,120 Speaker 1: I like to sit next to them, hear them speak 260 00:14:44,160 --> 00:14:47,560 Speaker 1: with you know, like hear them talk among themselves, get 261 00:14:47,600 --> 00:14:51,600 Speaker 1: a feel for the audience. And I start realizing that 262 00:14:51,760 --> 00:14:54,560 Speaker 1: these people need my message. And I tell myself that 263 00:14:54,680 --> 00:14:57,840 Speaker 1: after they hear me speak, they will start tackling their 264 00:14:57,880 --> 00:14:58,640 Speaker 1: own fears. 265 00:14:59,120 --> 00:15:01,920 Speaker 2: I want to talk that the project that you're most 266 00:15:01,960 --> 00:15:05,280 Speaker 2: well known for, which is one hundred Days Without Fear, 267 00:15:05,800 --> 00:15:08,800 Speaker 2: And perhaps for people that are not familiar with that project, 268 00:15:08,840 --> 00:15:11,800 Speaker 2: could you maybe give like a summary of what that 269 00:15:11,920 --> 00:15:15,040 Speaker 2: was all about, maybe before I delve into a couple 270 00:15:15,080 --> 00:15:16,160 Speaker 2: of questions around it. 271 00:15:16,480 --> 00:15:22,000 Speaker 1: Yeah, for sure. So in twenty fifteen, exactly five years 272 00:15:22,000 --> 00:15:27,080 Speaker 1: ago today. Okay, so five years ago, I decided to 273 00:15:27,120 --> 00:15:30,320 Speaker 1: start this project called one hundred Days Without Fear, where 274 00:15:30,360 --> 00:15:35,320 Speaker 1: every single day I would face a different fear. My 275 00:15:35,560 --> 00:15:39,360 Speaker 1: idea was to do it consecutively, and this was part 276 00:15:39,640 --> 00:15:42,520 Speaker 1: of a master program that I was doing in branding. 277 00:15:42,640 --> 00:15:45,520 Speaker 1: So in twenty fourteen, I moved to New York to 278 00:15:45,520 --> 00:15:49,960 Speaker 1: do a master's in branding, and I knew that there 279 00:15:50,040 --> 00:15:52,560 Speaker 1: was a one hundred day project coming up, which is 280 00:15:52,600 --> 00:15:57,000 Speaker 1: a challenge, right that is a global movement actually that 281 00:15:57,120 --> 00:15:59,840 Speaker 1: starts every year, and it is part of the program. 282 00:15:59,840 --> 00:16:02,480 Speaker 1: So I always thought that I would do something related 283 00:16:02,480 --> 00:16:07,280 Speaker 1: to branding, maybe one hundred different logos for one same company, 284 00:16:07,440 --> 00:16:11,200 Speaker 1: or something around design and branding that could get me 285 00:16:11,240 --> 00:16:14,480 Speaker 1: a job in branding afterwards. But living in New York 286 00:16:14,520 --> 00:16:19,040 Speaker 1: made me realize that I was way too afraid of 287 00:16:19,200 --> 00:16:21,840 Speaker 1: life and leaving my comfort zone, and I had so 288 00:16:21,920 --> 00:16:25,200 Speaker 1: many opportunities that I was not taking advantage of so 289 00:16:25,520 --> 00:16:27,960 Speaker 1: because of my fears. So I decided to use that 290 00:16:28,000 --> 00:16:30,880 Speaker 1: opportunity of the one hundred day project to tackle all 291 00:16:30,920 --> 00:16:33,880 Speaker 1: of my fears. Also, I was recording the fear, so 292 00:16:33,920 --> 00:16:35,840 Speaker 1: it was not just going and facing a fear, it 293 00:16:35,880 --> 00:16:39,320 Speaker 1: was recording it, editing a video, putting it on YouTube, 294 00:16:39,320 --> 00:16:42,400 Speaker 1: and doing a blog post about it. So every single 295 00:16:42,440 --> 00:16:45,640 Speaker 1: day I was doing that, and I started facing you'd 296 00:16:45,680 --> 00:16:48,240 Speaker 1: say smaller fears, but for me there were big like 297 00:16:48,720 --> 00:16:51,640 Speaker 1: eating oysters for the first time, holding a cat for 298 00:16:51,760 --> 00:16:55,440 Speaker 1: the first time, getting a Brazilian walks. I was doing 299 00:16:55,440 --> 00:16:58,960 Speaker 1: all sorts of crazy but smaller things at the beginning, 300 00:16:59,120 --> 00:17:03,880 Speaker 1: and then around day forty the project went viral globally, 301 00:17:04,200 --> 00:17:06,240 Speaker 1: so all over the world they were talking about me 302 00:17:06,280 --> 00:17:10,600 Speaker 1: on the news, they were interviewing me, CNN, CBS Sunday Morning, 303 00:17:11,400 --> 00:17:14,600 Speaker 1: Daily Mail, Today Show, they all wanted me to be 304 00:17:14,680 --> 00:17:18,720 Speaker 1: in their shows. And so after that point I started 305 00:17:18,760 --> 00:17:21,119 Speaker 1: to face bigger fears because I felt I had a 306 00:17:21,160 --> 00:17:23,920 Speaker 1: bigger responsibility. And also I had a bunch of haters 307 00:17:24,000 --> 00:17:26,439 Speaker 1: saying that why fears were things they do on their 308 00:17:26,520 --> 00:17:29,000 Speaker 1: day today, that those are not real fears. So I 309 00:17:29,080 --> 00:17:31,840 Speaker 1: decided to challenge myself a little bit more, and that's 310 00:17:31,840 --> 00:17:35,600 Speaker 1: when I started facing bigger fears, like skydiving, holding a 311 00:17:35,680 --> 00:17:38,840 Speaker 1: Taranta lab, posing nude for an art class, or even 312 00:17:38,920 --> 00:17:40,600 Speaker 1: quitting my job in advertising. 313 00:17:41,119 --> 00:17:44,000 Speaker 2: What was it that happened at around day forty that 314 00:17:44,480 --> 00:17:45,439 Speaker 2: made it go viral? 315 00:17:46,280 --> 00:17:49,560 Speaker 1: I think it was just an enough amount of fears 316 00:17:50,600 --> 00:17:55,320 Speaker 1: or of videos that was getting people's attentions, because at 317 00:17:55,320 --> 00:17:58,800 Speaker 1: the beginning, maybe it's like only this girl facing two fears, 318 00:17:58,840 --> 00:18:02,080 Speaker 1: fifteen fears, maybe twenty fears, but then you know, to 319 00:18:02,119 --> 00:18:05,720 Speaker 1: see someone that already faced forty fears and she keeps 320 00:18:05,840 --> 00:18:08,960 Speaker 1: going day after day. I think that was a good 321 00:18:09,080 --> 00:18:12,119 Speaker 1: enough reason for people to start talking about it. No 322 00:18:12,160 --> 00:18:14,600 Speaker 1: one was doing anything like it at the time, and 323 00:18:14,760 --> 00:18:17,159 Speaker 1: so somehow it hit the news. 324 00:18:17,560 --> 00:18:19,880 Speaker 2: And so it came from a project from your master's 325 00:18:19,880 --> 00:18:22,399 Speaker 2: in branding. What were some of the things that you 326 00:18:23,119 --> 00:18:25,359 Speaker 2: gave a lot of thought to in terms of turning 327 00:18:25,400 --> 00:18:28,720 Speaker 2: this project essentially into a brand that has reached millions 328 00:18:28,720 --> 00:18:30,040 Speaker 2: of people all over the world. 329 00:18:31,040 --> 00:18:36,280 Speaker 1: Yeah, so I wanted to brand fear, and then along 330 00:18:36,320 --> 00:18:39,240 Speaker 1: the way I realized I ended up branding courage that 331 00:18:39,440 --> 00:18:42,920 Speaker 1: fear his fear is just an emotion, but courage is 332 00:18:42,960 --> 00:18:46,880 Speaker 1: an action, right, It's when you take action despite your fears. 333 00:18:47,000 --> 00:18:50,520 Speaker 1: And for me, I was very intentional on when I 334 00:18:50,560 --> 00:18:55,600 Speaker 1: was building this brand that it represents accurately who I am. 335 00:18:56,160 --> 00:18:59,200 Speaker 1: So I feel like I can own what I'm doing 336 00:18:59,200 --> 00:19:01,800 Speaker 1: in my project, my brand, So I call it one 337 00:19:01,840 --> 00:19:05,800 Speaker 1: hundred Days Without Fear. The logo was a really cute ghost, 338 00:19:06,160 --> 00:19:10,000 Speaker 1: so everything had to be cute and funny and uplifting 339 00:19:10,040 --> 00:19:14,040 Speaker 1: about it because fear is a very dark topic and taboo. 340 00:19:14,160 --> 00:19:16,400 Speaker 1: You know, people don't like to talk about their fears. 341 00:19:16,520 --> 00:19:18,960 Speaker 1: So if I'm going to be out there talking about 342 00:19:18,960 --> 00:19:22,240 Speaker 1: my own fears being vulnerable, I want this to be lighthearted. 343 00:19:22,280 --> 00:19:27,399 Speaker 1: I want it to be fun, entertaining, so everything around it. 344 00:19:27,440 --> 00:19:31,480 Speaker 1: For example, I created what I called an emojimeter, which 345 00:19:31,640 --> 00:19:34,480 Speaker 1: was my way of measuring the level of fear that 346 00:19:34,520 --> 00:19:37,800 Speaker 1: I had before, during, and after each of the experiences. 347 00:19:37,840 --> 00:19:41,639 Speaker 1: So I used emojis to measure all of my fears. 348 00:19:41,800 --> 00:19:45,400 Speaker 1: It was the tone of the brand was very intentional, 349 00:19:45,440 --> 00:19:47,960 Speaker 1: It was very me and I think that connected with 350 00:19:48,040 --> 00:19:50,600 Speaker 1: a lot of people that because they don't want when 351 00:19:50,600 --> 00:19:54,520 Speaker 1: when they're talking about fear, they don't want this dark brand, 352 00:19:54,760 --> 00:19:57,880 Speaker 1: you know that is all black and no. They want 353 00:19:57,920 --> 00:20:02,199 Speaker 1: something that they can feel hopeful when they see it, 354 00:20:02,280 --> 00:20:04,520 Speaker 1: and that's what I wanted to give everybody hope. 355 00:20:04,960 --> 00:20:07,760 Speaker 2: So that makes sense in terms of the personality of 356 00:20:07,800 --> 00:20:10,280 Speaker 2: the brand. What were some of the other things. I 357 00:20:10,280 --> 00:20:13,000 Speaker 2: guess in terms of how like to use advertising speak, 358 00:20:13,040 --> 00:20:17,040 Speaker 2: how you activated that brand to help it, I guess 359 00:20:17,080 --> 00:20:18,639 Speaker 2: snowball into what it became. 360 00:20:19,800 --> 00:20:23,720 Speaker 1: So what I did is I involved my community since 361 00:20:23,760 --> 00:20:25,800 Speaker 1: the beginning. So and when I say my community, is 362 00:20:25,840 --> 00:20:27,800 Speaker 1: not like I had a following, because I didn't. I 363 00:20:27,840 --> 00:20:30,280 Speaker 1: was an art director working in advertising. I didn't have 364 00:20:30,320 --> 00:20:34,960 Speaker 1: a brand or anything. So before starting the project, I 365 00:20:35,040 --> 00:20:37,960 Speaker 1: decided to put a post on Facebook where I only 366 00:20:38,000 --> 00:20:41,120 Speaker 1: had friends and family following me or you know, being 367 00:20:41,119 --> 00:20:45,280 Speaker 1: my friends on Facebook, and I asked them for ideas 368 00:20:45,400 --> 00:20:48,280 Speaker 1: on which fears the face. Of course, I wanted their 369 00:20:48,320 --> 00:20:51,879 Speaker 1: help because I was stuck trying to write my list. 370 00:20:52,040 --> 00:20:54,159 Speaker 1: I was like, okay, I wrote twenty, I don't know 371 00:20:54,280 --> 00:20:56,280 Speaker 1: what else to put in here. So I wanted help. 372 00:20:56,520 --> 00:20:59,520 Speaker 1: But at the same time, I wanted involvement. I didn't 373 00:20:59,520 --> 00:21:02,080 Speaker 1: want to feel alone in this, and I knew that 374 00:21:02,119 --> 00:21:04,760 Speaker 1: if I opened up the conversation with them, then they 375 00:21:04,800 --> 00:21:08,000 Speaker 1: would feel like they're part of it. So I asked 376 00:21:08,000 --> 00:21:14,119 Speaker 1: them that question and like seventy people replied saying ideas, yeah, 377 00:21:14,160 --> 00:21:16,880 Speaker 1: and expressing their own fears. And that was pretty cool 378 00:21:16,920 --> 00:21:19,840 Speaker 1: because I started facing the fears that they suggested, and 379 00:21:19,880 --> 00:21:22,399 Speaker 1: every time I did, I would tag them. I would 380 00:21:22,400 --> 00:21:24,240 Speaker 1: send it to them, so I'm like, hey, thank you 381 00:21:24,240 --> 00:21:27,560 Speaker 1: for suggesting crashing a wedding. Look, I did it. Here 382 00:21:27,600 --> 00:21:30,040 Speaker 1: it is And so they would feel so good that 383 00:21:30,320 --> 00:21:33,160 Speaker 1: they had an impact on me and on my project 384 00:21:33,440 --> 00:21:36,480 Speaker 1: that the moment the project went viral, all of them 385 00:21:36,600 --> 00:21:40,280 Speaker 1: were sharing it and that is what helped me have 386 00:21:41,040 --> 00:21:44,120 Speaker 1: reached more people and have a bigger impact, because it's 387 00:21:44,160 --> 00:21:46,639 Speaker 1: not only me being part of my project and sharing 388 00:21:46,640 --> 00:21:50,040 Speaker 1: it with the world, is seventy other people saying I 389 00:21:50,160 --> 00:21:53,920 Speaker 1: helped her overcome this fear or you know, I gave 390 00:21:53,960 --> 00:21:58,480 Speaker 1: her this idea, and they're so proud of me and 391 00:21:58,520 --> 00:22:01,040 Speaker 1: also of them for being part of it. So that 392 00:22:01,240 --> 00:22:04,480 Speaker 1: was my way of spreading the word even more. 393 00:22:05,160 --> 00:22:07,359 Speaker 2: I got to ask, like, out of the hundred things 394 00:22:07,359 --> 00:22:12,240 Speaker 2: that you did, what was like your top three scariest. 395 00:22:12,920 --> 00:22:17,199 Speaker 1: Well, I think that for some reason, doing stand up 396 00:22:17,240 --> 00:22:21,359 Speaker 1: comedy was terrifying, and I was not expecting it to 397 00:22:21,400 --> 00:22:24,280 Speaker 1: be that bad when I wrote it, Like I put 398 00:22:24,320 --> 00:22:28,240 Speaker 1: it in my list to stand up comedy. I was like, yeah, 399 00:22:28,280 --> 00:22:30,639 Speaker 1: it's not like it's something I would do, but sounds 400 00:22:30,680 --> 00:22:34,240 Speaker 1: fun until I started doing it. Also, holding a tarantula, 401 00:22:34,520 --> 00:22:37,840 Speaker 1: I thought that was going to be like that was 402 00:22:37,880 --> 00:22:40,600 Speaker 1: going to kill me. I really really I was. I 403 00:22:40,640 --> 00:22:43,159 Speaker 1: was trying to avoid that for a long time, but 404 00:22:43,240 --> 00:22:46,040 Speaker 1: then I one day visited my brother in college and 405 00:22:46,119 --> 00:22:50,160 Speaker 1: his roommate had a tarantula. So of course I had 406 00:22:50,160 --> 00:22:52,959 Speaker 1: to say yes to that experience because it was in 407 00:22:53,000 --> 00:22:55,359 Speaker 1: my face. I had to do it, and it was 408 00:22:55,400 --> 00:22:59,800 Speaker 1: not as bad. Actually, I actually enjoyed the tarantula curling 409 00:22:59,880 --> 00:23:03,639 Speaker 1: up my arm. She was like, very delicate, and I 410 00:23:03,680 --> 00:23:05,120 Speaker 1: was like, this is not bad at all. I would 411 00:23:05,160 --> 00:23:09,280 Speaker 1: even consider getting one for myself. So yeah, that's one. 412 00:23:09,400 --> 00:23:14,920 Speaker 1: And then doing skydiving was definitely terrifying, but it was 413 00:23:14,960 --> 00:23:18,560 Speaker 1: not as bad as I thought. And then the last fear, 414 00:23:19,520 --> 00:23:21,320 Speaker 1: Oh my, I can keep going because you're you only 415 00:23:21,359 --> 00:23:25,080 Speaker 1: ask for three. I want to hear this next one, 416 00:23:25,680 --> 00:23:28,520 Speaker 1: but I'll tell you two more before I tell you 417 00:23:28,560 --> 00:23:32,159 Speaker 1: the last one. So before that, the posing nude in 418 00:23:32,160 --> 00:23:34,840 Speaker 1: front of a drawing class. That for me, it's something 419 00:23:34,880 --> 00:23:39,320 Speaker 1: I never consider in my life. So just the thought of, 420 00:23:39,520 --> 00:23:43,560 Speaker 1: you know, being naked in front of strangers terrifying. I 421 00:23:43,600 --> 00:23:46,280 Speaker 1: can't even believe that I did that, Like, I still 422 00:23:46,359 --> 00:23:51,520 Speaker 1: can't get over. But I learned a ton through that experience. 423 00:23:51,560 --> 00:23:53,439 Speaker 1: I'm glad I did it because I talk about it 424 00:23:53,480 --> 00:23:57,439 Speaker 1: in every talk that I give. And then the last 425 00:23:57,600 --> 00:24:02,760 Speaker 1: fear was was really really scary, and it was public speaking. 426 00:24:02,880 --> 00:24:04,800 Speaker 1: It was my first time doing public speaking, and I 427 00:24:04,880 --> 00:24:08,320 Speaker 1: decided to do it at TETX, So I had so 428 00:24:08,480 --> 00:24:11,720 Speaker 1: much pressure. Just the thought of being on ted X 429 00:24:12,400 --> 00:24:15,840 Speaker 1: is terrifying, right, It's something that will go online. And 430 00:24:15,920 --> 00:24:18,959 Speaker 1: also it was being live stream, so I knew that 431 00:24:19,119 --> 00:24:20,960 Speaker 1: people from all over the world were going to be 432 00:24:21,040 --> 00:24:23,600 Speaker 1: watching all of my followers by that point, because at 433 00:24:23,640 --> 00:24:26,320 Speaker 1: the end, I had followers, like real followers, more than 434 00:24:26,320 --> 00:24:29,760 Speaker 1: my friends and family and even my professors at school 435 00:24:29,840 --> 00:24:34,680 Speaker 1: were watching this. So and my parents traveled to Houston 436 00:24:35,320 --> 00:24:38,560 Speaker 1: where I did MYX just for that event. So it 437 00:24:38,640 --> 00:24:40,359 Speaker 1: was a lot of pressure, and I would have to 438 00:24:40,400 --> 00:24:42,639 Speaker 1: say that was the scariest fear that I faced. 439 00:24:43,320 --> 00:24:46,679 Speaker 2: How did you prepare for those fears, like, did you 440 00:24:46,760 --> 00:24:50,000 Speaker 2: have any kind of a you know, pre fear ritual 441 00:24:50,040 --> 00:24:53,040 Speaker 2: that you do or was it just like, you know, 442 00:24:53,359 --> 00:24:55,359 Speaker 2: just jumping in and going for it. 443 00:24:56,920 --> 00:25:00,600 Speaker 1: Well, so now I think I have a better system 444 00:25:00,680 --> 00:25:04,280 Speaker 1: now that I understand a little bit better what it 445 00:25:04,480 --> 00:25:08,199 Speaker 1: means to face a fear. Back then, it was just 446 00:25:08,359 --> 00:25:11,520 Speaker 1: shock therapy because I didn't have much time to think 447 00:25:11,520 --> 00:25:15,040 Speaker 1: about it. It was every single day facing a different fear. 448 00:25:15,560 --> 00:25:18,320 Speaker 1: I couldn't say no because I was already committed in 449 00:25:18,400 --> 00:25:21,639 Speaker 1: this project and I had the help of my husband, 450 00:25:21,640 --> 00:25:23,719 Speaker 1: so he would tell me what fears I was facing 451 00:25:23,760 --> 00:25:26,480 Speaker 1: next according to my list. But he was taking care 452 00:25:26,520 --> 00:25:29,080 Speaker 1: of the planning. So he was like, Michelle, I already 453 00:25:29,080 --> 00:25:31,240 Speaker 1: talk with this place. You're going to learn how to 454 00:25:31,280 --> 00:25:33,680 Speaker 1: fly a plane tomorrow. Okay, So you have to grab 455 00:25:33,720 --> 00:25:36,440 Speaker 1: a train, go two hours away from New York to 456 00:25:36,520 --> 00:25:39,080 Speaker 1: this place. A man will pick you up. He will 457 00:25:39,119 --> 00:25:40,640 Speaker 1: teach you how to fly a plane, and then you'll 458 00:25:40,640 --> 00:25:43,960 Speaker 1: fly a plane. Okay. I'm like, what I'm doing well, 459 00:25:44,520 --> 00:25:47,280 Speaker 1: So I had no time to think about it was 460 00:25:47,359 --> 00:25:49,480 Speaker 1: just every day I would wake up and say, oh 461 00:25:49,520 --> 00:25:53,040 Speaker 1: my god, I'm still in this project. What am I 462 00:25:53,080 --> 00:25:57,800 Speaker 1: doing today? So it was very, very scary time. But 463 00:25:58,119 --> 00:26:02,720 Speaker 1: now I have one to that really helps me before 464 00:26:02,760 --> 00:26:06,120 Speaker 1: I'm about to face a fear, and it's a question 465 00:26:06,560 --> 00:26:09,840 Speaker 1: that I ask myself. So, you know, the typical question 466 00:26:09,960 --> 00:26:13,359 Speaker 1: that people ask you when you're about to face a fear, 467 00:26:13,760 --> 00:26:18,479 Speaker 1: which is what's the worst that can happen? Right? Yeah? 468 00:26:18,520 --> 00:26:21,000 Speaker 1: So I got that question a lot because I was 469 00:26:21,000 --> 00:26:23,399 Speaker 1: facing my fears a lot, like every single day, and 470 00:26:23,440 --> 00:26:25,399 Speaker 1: so people will tell me that, And every time they 471 00:26:25,400 --> 00:26:28,159 Speaker 1: would tell me that question, I was like, for some reason, 472 00:26:28,400 --> 00:26:31,320 Speaker 1: that doesn't help me. Like kids, you're asking me what's 473 00:26:31,359 --> 00:26:33,720 Speaker 1: the worst that can happen? So I think, oh, right, 474 00:26:33,760 --> 00:26:36,400 Speaker 1: I'm not going to die. Okay, maybe I don't die, 475 00:26:36,440 --> 00:26:39,960 Speaker 1: but I will embarrass myself. I might fail, I might 476 00:26:39,960 --> 00:26:43,719 Speaker 1: get rejected, I might hurt my ego and my self esteem. 477 00:26:43,840 --> 00:26:46,560 Speaker 1: So there are many things that can go wrong whenever 478 00:26:46,600 --> 00:26:49,360 Speaker 1: we take a risk, and that question only brings up 479 00:26:49,440 --> 00:26:53,800 Speaker 1: the worst Gaate scenarios. So I realized that we have 480 00:26:54,080 --> 00:26:57,320 Speaker 1: to change that question around, and if we actually want 481 00:26:57,359 --> 00:26:59,560 Speaker 1: to face a fear and do it with the best 482 00:26:59,600 --> 00:27:03,000 Speaker 1: at it, we have to ask ourselves what's the best 483 00:27:03,119 --> 00:27:06,720 Speaker 1: that can happen? Instead of what's the worst. When you 484 00:27:06,720 --> 00:27:09,879 Speaker 1: think about the best that could happen, only the best 485 00:27:09,920 --> 00:27:13,520 Speaker 1: case scenarios will come to your mind and will remind 486 00:27:13,560 --> 00:27:16,879 Speaker 1: you the real reason why you in the first place 487 00:27:17,000 --> 00:27:19,720 Speaker 1: thought that this was a good idea. And it also 488 00:27:19,760 --> 00:27:22,800 Speaker 1: will give you the certainty, no maybe certainty because you 489 00:27:22,800 --> 00:27:26,080 Speaker 1: don't know the future, but it will give you the 490 00:27:26,560 --> 00:27:30,720 Speaker 1: idea at least or the vision that good things may 491 00:27:30,800 --> 00:27:34,880 Speaker 1: come out of this. Because whenever we're about to take 492 00:27:34,920 --> 00:27:38,280 Speaker 1: a risk, all of these negative thoughts start to pop 493 00:27:38,320 --> 00:27:41,000 Speaker 1: into our heads, and we tell ourselves things like, you're 494 00:27:41,040 --> 00:27:43,679 Speaker 1: not good enough, don't even try it, you will regret it. 495 00:27:43,760 --> 00:27:45,600 Speaker 1: Who do you think you are? Right? Those are the 496 00:27:45,640 --> 00:27:50,359 Speaker 1: typical thoughts that like I don't know, pop into our heads. 497 00:27:50,720 --> 00:27:54,240 Speaker 1: But when we ask ourselves what's the best that can happen, 498 00:27:54,359 --> 00:27:57,080 Speaker 1: we start to see the other side of the coin, 499 00:27:57,119 --> 00:27:58,920 Speaker 1: and we're like, what if I do a good job, 500 00:27:59,119 --> 00:28:04,000 Speaker 1: What if this actually resonates with people, What if I 501 00:28:04,080 --> 00:28:06,760 Speaker 1: make money out of this? What if actually I don't 502 00:28:07,200 --> 00:28:09,800 Speaker 1: you know, I don't know I get a yes from 503 00:28:09,800 --> 00:28:12,720 Speaker 1: the person I want to ask this question? So our 504 00:28:12,840 --> 00:28:16,000 Speaker 1: best life is They say that it's in the other 505 00:28:16,160 --> 00:28:19,479 Speaker 1: side of fear, right, But we need to do it 506 00:28:19,520 --> 00:28:22,119 Speaker 1: in a way that we feel confident and that we 507 00:28:22,160 --> 00:28:26,240 Speaker 1: can see the best that can happen out of the situation. 508 00:28:27,280 --> 00:28:30,280 Speaker 2: I love that, Michelle, what a great question to ask. 509 00:28:30,440 --> 00:28:33,480 Speaker 2: And look. On that note, I have one final question 510 00:28:33,600 --> 00:28:36,960 Speaker 2: for you. You've got your book Hello Fears, coming out on 511 00:28:37,080 --> 00:28:40,000 Speaker 2: the fifth of May, so tell me how can people 512 00:28:40,120 --> 00:28:43,320 Speaker 2: connect with you get a copy of your book? Where 513 00:28:43,360 --> 00:28:44,200 Speaker 2: can they find you? 514 00:28:44,840 --> 00:28:49,280 Speaker 1: Well, I created the website Hello fearsbook dot com where 515 00:28:49,320 --> 00:28:52,640 Speaker 1: I give you an overview of the book photos from 516 00:28:52,720 --> 00:28:55,440 Speaker 1: the inside. The link to get the book. You can 517 00:28:55,480 --> 00:28:59,880 Speaker 1: also just go to Amazon or whatever you buy books. 518 00:29:00,160 --> 00:29:01,280 Speaker 1: It will be offer there. 519 00:29:01,600 --> 00:29:04,720 Speaker 2: Well, look, Michelle, thank you so much for your time 520 00:29:04,800 --> 00:29:06,840 Speaker 2: and coming on the show. It's been an absolute pleasure 521 00:29:06,840 --> 00:29:07,479 Speaker 2: to chat to you. 522 00:29:08,160 --> 00:29:11,040 Speaker 1: Thank you the same. I really really enjoy this conversation, 523 00:29:11,200 --> 00:29:14,520 Speaker 1: So thank you so much for having me. Hello there. 524 00:29:14,600 --> 00:29:17,320 Speaker 2: That is it for today's show. I hope you like 525 00:29:17,400 --> 00:29:20,440 Speaker 2: this episode and if you are enjoying how I work, 526 00:29:20,600 --> 00:29:23,960 Speaker 2: I would love it if you left a review for 527 00:29:24,000 --> 00:29:26,239 Speaker 2: the show in Apple Podcasts or wherever you listen to 528 00:29:26,360 --> 00:29:30,520 Speaker 2: this show. I read every single review and it's just 529 00:29:30,720 --> 00:29:33,680 Speaker 2: awesome getting feedback from listeners. So thank you if you've 530 00:29:33,720 --> 00:29:36,360 Speaker 2: left one, and if you haven't, maybe today it's the 531 00:29:36,440 --> 00:29:38,680 Speaker 2: day that you will do that. So that is it 532 00:29:38,760 --> 00:29:41,200 Speaker 2: for today and I will see you next time.