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Speaker 1: Jonesy and Amanda in the morning.

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Speaker 2: Sam. This is I think everything that's extraordinary about our

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Speaker 2: modern world. Here's how a famous meme begins. Kylie Jenner

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Speaker 2: worth over a billion dollars. She was doing an office

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Speaker 2: tour video for YouTube and in her cosmetics office there's

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Speaker 2: a little playroom for her daughter's Stormy Stormy Webster Stormy Webster,

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Speaker 2: and so she says, let's have a look in Stormy's

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Speaker 2: room because it's time to wake her up from her nap.

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Speaker 2: This is where it began.

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Speaker 1: Bruno weeks from her and she has her room. Hourrahs

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Speaker 1: and Shine.

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Speaker 2: Oh Man hidden is even mark from sleeping. He is

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Speaker 2: living good, right, So where's the meme this Hourrahs and Shine.

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Speaker 1: That's begoming her?

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Speaker 2: Doing that, just singing rise and Shine has led to

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Speaker 2: millions of dollars of merchandise of it just flummexes me.

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Speaker 2: I don't even understand. So you hear rise and Shine.

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Speaker 2: She's saying that that became an extraordinary meme to the

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Speaker 2: point that Miley Cyrus posts herself doing it. Lizzo, one

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Speaker 2: of the biggest stars in the world at the moment,

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Speaker 2: does this in concert and recognition from the crowd, Marianna

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Speaker 2: Grunde and shame amazing, and they're posting images of themselves

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Speaker 2: doing it. It's now been written into a song. It's

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Speaker 2: become merchandise. Kylie Jenna has released a couple of hoodies

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Speaker 2: sixty five dollars each with rise and Shine written on it,

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Speaker 2: sold out immediately. She now wants to trademark the term

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Speaker 2: rise and Shine so she can put it on more

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Speaker 2: merchandise for dresses at Socks Cosmetics. According to the filing

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Speaker 2: with the Trademark Office, trademark the term rise and Shine.

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Speaker 2: This is a girl who has a billion dollars. If

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Speaker 2: she wants to do this, why not give this money

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Speaker 2: to charity? Why not give it to an appropriate charity,

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Speaker 2: a kid's charity.

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Speaker 1: She's only got a billion dollars?

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Speaker 2: Come on, this is and so this is everything I

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Speaker 2: hate about the influencer world.

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Speaker 1: That's everything I love about the influencer world. And I've

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Speaker 1: been trying to get on in the ground level with

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Speaker 1: my own meme. I've got this meme going at the

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Speaker 1: moment from this really famous woman. You want to hear it?

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Speaker 1: Do I? You do?

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Speaker 2: Give it to me? Give it to me, you stupid,

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Speaker 2: stupid man. Actually, that would look good on a hoodie,

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Speaker 2: wouldn't it. You stupid, stupid man, trademark me.

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Speaker 1: We get someone to sing it. Come on, it's the

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Speaker 1: world we live in. It's the world. It's a Kardashian world. Man,

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Speaker 1: We're just in It joins the and Amanda in the Morning.