Speaker 1: Hello, my name's Santasha Nabananga Bamblet. I'm a proud yor
Speaker 1: the Order KERNI Whoalbury and a waddery woman. And before
Speaker 1: we get started on She's on the Money podcast, I
Speaker 1: would like to acknowledge the traditional custodians of the land
Speaker 1: of which this podcast is recorded on a wondery country,
Speaker 1: acknowledging the elders, the ancestors and the next generation coming
Speaker 1: through as this podcast is about connecting, empowering, knowledge sharing
Speaker 1: and the storytelling of you to make a difference for
Speaker 1: today and lasting impactful tomorrow.
Speaker 2: Let's get into it.
Speaker 3: She's on the Money, She's on the Money.
Speaker 2: Hello, and welcome to She's on the Money. But Gus,
Speaker 2: that helps you build a business that thrives. Yes, we're
Speaker 2: back for another Business Bible episode, and I am Victoria Devine,
Speaker 2: an ex financial advisor who has a background in psychology
Speaker 2: and I currently run several successful businesses. As always, I
Speaker 2: am joined by my beautiful co host and friend who
Speaker 2: is one of the hardest working side hustles I know,
Speaker 2: Ms Just Griacy. Welcome back.
Speaker 4: I'm so excited. I've been waiting for this episode because
Speaker 4: I feel like we did part one, and everyone's like,
Speaker 4: where's part two today?
Speaker 2: Today? I only do one Business Bible episode a month.
Speaker 2: We are doing the best that we can. But welcome
Speaker 2: to Part two of Marketing one oh one. This topic,
Speaker 2: it's juicy. I love talking marketing in this team. We
Speaker 2: had to split it into two episodes because it was
Speaker 2: so juicy. So if you missed part one, don't worry.
Speaker 2: I will obviously have you covered. I will link it
Speaker 2: in the show notes. In the first episode, Jess and
Speaker 2: I we laid down the foundations of our marketing strategy.
Speaker 2: We dove really deep into the importance of branding and
Speaker 2: how to define your brand identity and then really lock
Speaker 2: in your US or your unique selling position, which is
Speaker 2: the thing that is going to make you stand out
Speaker 2: from the crowd. Then we got into what's called owned media.
Speaker 2: We chatted about your website, your email list, all the
Speaker 2: stuff that you control completely. It's the foundation of your
Speaker 2: marketing arguably the most important part where you're not actually
Speaker 2: playing by somebody else's rules, but you are speaking directly
Speaker 2: to your audience and building a real connection. So if
Speaker 2: you didn't listen to that, I think you should, because
Speaker 2: to me, that's the thing to absolutely nail. But today
Speaker 2: we're going to talk about some stuff that you can
Speaker 2: have a bit more fun with, Like you want to
Speaker 2: nail the first part, and we all want to nail socials,
Speaker 2: right and absolutely Jess is really good at social so
Speaker 2: we've got tips and tricks from her, but those things
Speaker 2: should come as kind of like the base.
Speaker 4: Right Jess, Yeah, definitely, I will link that episode in
Speaker 4: the show notes. If you haven't listened to it already,
Speaker 4: definitely go back and give it a crack. But we've
Speaker 4: laid down the branding and owned media foundations, and it
Speaker 4: feels like the next logical step is to chat about socials, which,
Speaker 4: to use the metaphor that we were talking about, it's
Speaker 4: a rented episode, it's a rented category, right, Yeah.
Speaker 2: Absolutely, it is time to get your socials sorted. Maybe
Speaker 2: this is the kickup the butt that I need to
Speaker 2: get back into creating tiktoks and back into you know,
Speaker 2: putting my face everywhere. I know that sounds really lame,
Speaker 2: but Jess, you and I both know deeply that the
Speaker 2: type of social media that converts is the type of
Speaker 2: social media that feels personal. I have fallen off the
Speaker 2: bandwagon personally, so I feel like this episode is for
Speaker 2: me as much as it is for our community. So
Speaker 2: hopefully by the end both of us can get our
Speaker 2: stuff together. So I am with you. I call this
Speaker 2: the rented space because while it is a really good
Speaker 2: tool for building visibility and engaging with your audience, you
Speaker 2: don't actually own Facebook, or you don't own Instagram, or
Speaker 2: you don't own TikTok, and this means that you're kind
Speaker 2: of always at the mercy of the algorithm changes or
Speaker 2: like if there are a platform updates or even jess,
Speaker 2: which can be really scary, you could be at the
Speaker 2: risk of having your account suspended or hacked. Like if
Speaker 2: too many people report your content, even if it is
Speaker 2: really great content, Facebook might be like, well that accounts
Speaker 2: too much issue, just suspend it. Yeah, what a nightmare.
Speaker 2: And relying solely on social media for your marketing, I
Speaker 2: would say, in this day and age, relatively risky because
Speaker 2: what works today might actually completely disappear tomorrow. However, that said,
Speaker 2: I would say it's a very critical, very important part
Speaker 2: of your overall strategy. Because socials can be completely free.
Speaker 2: It enables you to reach a really broad audience. You
Speaker 2: can kind of give your audience an insight into your
Speaker 2: brand's personality, and you're able to drive a heap of
Speaker 2: traffic to your owned channels like your website or your
Speaker 2: email list, and you can consistently be working on going Hey, Jess,
Speaker 2: so I see you. We're on TikTok together, sign up
Speaker 2: for my newsletter.
Speaker 3: Yeah.
Speaker 2: So I think that that's a really powerful connection there.
Speaker 2: And the key is just I feel like I'm telling
Speaker 2: you stuff you already know, but it's to use social
Speaker 2: media as a way to build relationships and drive people
Speaker 2: back to those spaces that you completely own. So at
Speaker 2: the start, I know it's really tempting to jump on
Speaker 2: every single social media platform. I mean I did. That's
Speaker 2: why I own every single social media handle, every single platform.
Speaker 2: I'm like, well, if we're going to go all out
Speaker 2: with this, she's on the money thing, she's on the
Speaker 2: money Twitter, she's on the money TikTok, she's on the money.
Speaker 2: Back in the day, musically, I was across it. But
Speaker 2: you know what, I might have had the platform, but
Speaker 2: does that mean I used it. Absolutely not, So I
Speaker 2: would say right now in the while, it's super tempting
Speaker 2: to get across all socials because, like Jess, as we
Speaker 2: said before, free money win. In my opinion, it is
Speaker 2: a one way ticket being overwhelmed, and at the end
Speaker 2: of the day, like focusing on one thing and doing
Speaker 2: it really bloody well is so much more powerful than
Speaker 2: doing it across a whole heap of platforms not so well. Yeah, so, Jess,
Speaker 2: let's talk about how we can avoid this when it
Speaker 2: comes to social media. I said before, it's best to
Speaker 2: start with one and do it well. How would you
Speaker 2: pick which one's good for you?
Speaker 4: I think it's going to depend a little bit on
Speaker 4: what type of business that you have, and it's also
Speaker 4: probably going to depend a little bit on who or
Speaker 4: what is in your team and what you want to achieve.
Speaker 4: So different platforms are great for different reasons. I think
Speaker 4: that we love TikTok because reach is really vast. On
Speaker 4: Tipto a lot more organic, it's a lot more organic,
Speaker 4: and there seems to be a lot more predisposition to virality.
Speaker 4: The tricky thing is is it can be hard to
Speaker 4: figure out what will work and what won't, and to
Speaker 4: test and test again you have to do a lot
Speaker 4: of a B testing and often it'll be the most
Speaker 4: low fire content that does well. I think that you
Speaker 4: least expect the tall five seconds to make reaches four
Speaker 4: million people and you're like, how did that happen?
Speaker 2: Me trying to show you guys how to open a lettuce? Yeah, exactly.
Speaker 4: But it's stuff like that, and I think TikTok is
Speaker 4: really great for showing brand personality, showing behind the scenes content.
Speaker 4: I think we've spoken before two companies that we just
Speaker 4: love consuming their content. We love Duo Lingo, we love
Speaker 4: the Jazz Handmade.
Speaker 2: Girls, Oh my gosh, they're iconic.
Speaker 4: The Remi brand girls as well. I feel like they
Speaker 4: do an awesome job of taking you behind the scenes,
Speaker 4: and they do that really well on TikTok.
Speaker 2: Yeah, one hundred percent. I feel like I'm obsessed with
Speaker 2: the Jazz had Made content. They're so fun.
Speaker 4: Instagram you can share that same sort of content, and
Speaker 4: it's really fun for real time content because obviously you
Speaker 4: have the stories features, So when we travel, you'll often
Speaker 4: see you know that she's on the money. Instagram stories
Speaker 4: will be popping off because we're keeping you updated in
Speaker 4: real time. But I think it's really reflecting on what
Speaker 4: you want to achieve and assessing what those platforms offer
Speaker 4: and how that could align to your social media strategy.
Speaker 2: One hundred percent. And I mean there can be like
Speaker 2: a two birds, one stone moment. So a lot of
Speaker 2: the time, if I'm filming a video for TikTok, I
Speaker 2: will also replicate that and post it on Instagram because
Speaker 2: it is wild. How if I post something on TikTok,
Speaker 2: you know, I might get five hundred views, and I'll
Speaker 2: be like, oh, that is not going as well as
Speaker 2: I thought it would. And a very good example obviously
Speaker 2: not about brand, but like I posted a video of
Speaker 2: my baby bump when I was pregnant on TikTok, got
Speaker 2: like three views. I posted it on Instagram and it
Speaker 2: got millions and it is still getting views today. Don't
Speaker 2: know why the algorithm has picked it up, but the
Speaker 2: algorithm on TikTok clearly didn't like it. Yeah, So sometimes
Speaker 2: it's not your content, And I think that that's a
Speaker 2: really good lesson in just not taking it personally either,
Speaker 2: Like if your content isn't performing, you just need to
Speaker 2: get back up and do more content the next day.
Speaker 2: Like sometimes you just need to try and try again,
Speaker 2: as opposed to going like oh my god, that's so embarrassing,
Speaker 2: like my video got no views. Yeah, sometimes you're just
Speaker 2: a victim of the algorithm and that's okay. Yeah, And
Speaker 2: I think that the hardest part, And like I suffer
Speaker 2: from this a lot at the moment, the team aren't
Speaker 2: at my neck at the moment being like there you
Speaker 2: need to do more content, Like we need more face
Speaker 2: to camera pieces of video. It's a lot about confidence
Speaker 2: and feeling like, oh my god, like I don't know
Speaker 2: if I want to put my face to the brand,
Speaker 2: Like this is so awkward. I've never spoken on camera before.
Speaker 2: You can practice, You can take a whole heap of
Speaker 2: videos and not post them, like you can play with
Speaker 2: it and see how you go. I think it's about
Speaker 2: just getting out there and having a crack at it,
Speaker 2: because at the end of the day, content is challenging
Speaker 2: because there's such a higher level of expectation nowadays of
Speaker 2: the style of content. But like Jess, one of the
Speaker 2: tips I've got now that you and I are both
Speaker 2: really good at batching. What is batching?
Speaker 4: So batching is filming your content in bulk. And so
Speaker 4: I guess sometimes when we think about the content that
Speaker 4: we're filming or that we're consuming day to day, it
Speaker 4: might seem like it's all being captured that moment and
Speaker 4: we're sitting at the airport or we're sitting in the office,
Speaker 4: we film something and there's such and absolutely like that
Speaker 4: is a valid way working, and sometimes we do it.
Speaker 4: That batching is really great because what you're doing is
Speaker 4: you're generally coming.
Speaker 2: In with a plan.
Speaker 4: So maybe you've got six videos that you want to film,
Speaker 4: and you know it allows you to make the most
Speaker 4: of your time. So you might go, Okay, I've got
Speaker 4: these six videos. I know exactly what I want to
Speaker 4: touch on in all of them, and so I'm going
Speaker 4: to film them back to back. I'm going to lead
Speaker 4: into one another, so I might, you know, do a
Speaker 4: three three part series and I film them all at
Speaker 4: the same time, in the same outfit, in the same spot.
Speaker 4: It's really easy, and then I edit it down into
Speaker 4: three separate videos or something like that. So you're batching
Speaker 4: it up all at once. If you're someone who like me,
Speaker 4: has a nine to five, maybe a bulk filming on
Speaker 4: the weekend and you said it, decided a day to
Speaker 4: do it, or if you're a business maybe you have
Speaker 4: a dedicated day where you know you're turning up with
Speaker 4: hair and makeup, because that makes you feel common Gosh.
Speaker 2: If I have my hair and makeup animal, it's like,
Speaker 2: is there anything else you wanted filmed? Because like I'm
Speaker 2: looking and feeling my best right now exactly.
Speaker 4: So it's about like finding a time where you're in
Speaker 4: the mood, in the zone, because I do think you
Speaker 4: kind of have to be in the right headspace to
Speaker 4: be creative content dude.
Speaker 2: And I feel like that's such a big part that
Speaker 2: people don't talk about, Like the head space to film
Speaker 2: pieces of content is actually a really real conundrum.
Speaker 1: Yeah.
Speaker 4: And then you're capitalizing on that energy that you've got
Speaker 4: and you're filming all of the things you want to
Speaker 4: film at once. Maybe you're filming five videos, maybe you're
Speaker 4: filming twenty videos, whatever, and then you have content to
Speaker 4: feed out slowly. Yeah, And what that does is it
Speaker 4: means that you're not getting to the end of the
Speaker 4: day and going, oh god, I haven't filmed a TikTok
Speaker 4: I need to film TikTok to because I haven't.
Speaker 2: Been on the internet at all. Yeah, It's like what
Speaker 2: She's on the money does, right, So, like we do
Speaker 2: a hip of batch content, and that batch content sees
Speaker 2: us through the week, right, So like you might see
Speaker 2: a Monday video, Wednesday video, a Friday video from us,
Speaker 2: and that might have been planned, but any of the
Speaker 2: stuff in between that is us going, oh, we do
Speaker 2: have capacity. We'll jump on so that we get that
Speaker 2: balance of batching content and also feeling organic. But the
Speaker 2: pressure's taken off because if we get to Friday and
Speaker 2: we're like, oh my god, Jess, I've forgotten what's my
Speaker 2: unsolicited recommendation for the newsletter and we get completely sidetracked. Yeah,
Speaker 2: the social side of things is still ticking away, and
Speaker 2: it's totally okay if we fall off the bandwagon for
Speaker 2: a day because they't worry organically, we'll jump back on it.
Speaker 2: But there's never been a blip for our consumers, right Yeah.
Speaker 2: So what I do is get comfortable on one platform
Speaker 2: and then you can start expanding to other platforms. And
Speaker 2: a great way to doing this is repurposing content, which
Speaker 2: I touched on just before, but there are literal platforms
Speaker 2: that you can use so repurpose. It is all website
Speaker 2: that you can use that you link all your socials
Speaker 2: up and it will repurpose the content for you, so
Speaker 2: you don't even have to, you know, manually go on
Speaker 2: and download your TikTok video, remove the watermark, upload it
Speaker 2: to Instagram Stories, ride a caption. It will actually in
Speaker 2: the background. Just do that for you and push it
Speaker 2: to multiple channels. So one video that you film, let's,
Speaker 2: for example, say for TikTok, you wouldn't upload to TikTok.
Speaker 2: You'd upload to this platform and it would push to
Speaker 2: YouTube shorts, it would push to Facebook videos, it would
Speaker 2: push to Instagram, it would push to your TikTok, it
Speaker 2: would also push to like LinkedIn short videos, and you've
Speaker 2: got that one video going to multiple different platforms, and
Speaker 2: by doing that, you would set rules for that platform.
Speaker 2: So I don't love a hashtag because hashtags recently have
Speaker 2: become pushed down by the algorithm, so people who use
Speaker 2: hashtags on Instagram don't get as many views as people
Speaker 2: who don't write. So for me, I go right, no
Speaker 2: hash tags on Instagram. But on TikTok. TikTok is now
Speaker 2: being used more as a search engine, so using hashtags
Speaker 2: is actually really helpful on that platform. So you can
Speaker 2: pre code it so that it will add particular hashtags
Speaker 2: if you use a certain video or whatever. Anyway, it
Speaker 2: does a lot of the hard work for you.
Speaker 4: Yeah, incredible. And what about paying to appear on social media?
Speaker 2: This takes us to the paid category. I think that's
Speaker 2: a good place to go because I could go on
Speaker 2: and on about repurposing content jests. But paid ads on
Speaker 2: social media, like on Facebook or Instagram, you've probably sent
Speaker 2: them a million times. You as a business owner have
Speaker 2: probably thought about them as well. But they're your way
Speaker 2: to show your content to a bigger but more targeted audience.
Speaker 2: So they're really good for getting your product or service
Speaker 2: in front of the right people. If you know, maybe
Speaker 2: those people haven't followed you on Instagram or maybe don't
Speaker 2: even know about you yet, but you can target the
Speaker 2: right people based on their age, or their location, or
Speaker 2: their interests, or even their behavior like whether they've visited
Speaker 2: your website before. So, say, Jess, I own and a
Speaker 2: clothing shop and you were looking at a top of mine,
Speaker 2: and then you were smart because you listened to Sheese
Speaker 2: on the Money and you're like, I'm gonna put twenty
Speaker 2: four hours between me and my spending. I as the
Speaker 2: owner of that shop, just I really want you to
Speaker 2: buy my top. I know that you're putting twenty four
Speaker 2: hours between you and you're spending, but I hope at
Speaker 2: the end of that twenty four hours you come back.
Speaker 2: What I'm going to do is retarget you. So I
Speaker 2: know that you, Jess, as an individual, have visited my
Speaker 2: website before, so I'm going to send you an AD
Speaker 2: specifically that says, hey, saw you were browsing on our website.
Speaker 2: If you want to come back for something special, here's
Speaker 2: ten percent off to get you to come back to
Speaker 2: my website, which is really handy and actually honestly low
Speaker 2: key smart. But also if you're not a business owner
Speaker 2: and you're listening to this part as a marketing trap,
Speaker 2: but also as a business owner, that's a very smart
Speaker 2: way to remind the audience that you are marketing to
Speaker 2: that you still really want our product, yess, and like
Speaker 2: it's finding the fine line. So for example, like I
Speaker 2: always use the candle business right, so you could target
Speaker 2: people who follow home to court accounts or who have
Speaker 2: recently searched up like home fragrances as well, so they
Speaker 2: don't necessarily have to have been to your website. But
Speaker 2: Google ads are a little bit different to like Facebook
Speaker 2: or Instagram ads. These are kind of like ads that
Speaker 2: sit at the top of your Google search. So if
Speaker 2: you were searching something specific, like you've jumped online and
Speaker 2: you're like, I really want to know best local candle.
Speaker 2: Maybe you're looking for a digital marketing tool and you've
Speaker 2: typed in most affordable digital marketing tool. For example, Google
Speaker 2: ads is actually going to help your business to appear
Speaker 2: first when people are searching for something similar to what
Speaker 2: you are offering. It's like putting your business in front
Speaker 2: of people when they're already like at the store, ready
Speaker 2: to buy. It's like putting it at eye level.
Speaker 4: Yeah.
Speaker 2: Like, there's a lot of research that says the most
Speaker 2: profitable sections of the supermarket are the ones that are
Speaker 2: about four and a half feet Why because people can
Speaker 2: see that easily. I don't have to bend down to
Speaker 2: the bottom shelf. It's why home brands always on the
Speaker 2: bottom shelf.
Speaker 4: A really good example of this is, you guys, know,
Speaker 4: we love Marley Spoon and this team.
Speaker 2: We work them all the time.
Speaker 4: But did you know if you plug Marley Spoon into Google,
Speaker 4: the first thing that shows.
Speaker 2: Up right at the top hollofresh. Isn't that so cheeky?
Speaker 4: You know that that's because their marketing team has gone okay, well,
Speaker 4: we know that people are looking for Marley Spoon, we
Speaker 4: know that they're one of our biggest competitors.
Speaker 2: We know that I don't want Hollofresh, I want my
Speaker 2: Marley Spoon.
Speaker 4: Correct, but they've gone, you know what we'll do. We'll
Speaker 4: make ourselves the first link. The reason I know this
Speaker 4: because it happened to me. I googled Marley Spoon to.
Speaker 2: Like into the web. Yeah, it's the first link with.
Speaker 4: That and look at like, how did I end up here?
Speaker 1: What?
Speaker 4: Yeah?
Speaker 2: So it's that's so cheeky, but it's so true. And
Speaker 2: I'm not saying, go dog all your competitors, but like,
Speaker 2: let's be smart because your competitors, if you sell lip glosses,
Speaker 2: are probably buying that space. Yeah, so make sure that
Speaker 2: you are at least considering what that looks like, because
Speaker 2: if you're really niche, like you are maybe going to
Speaker 2: have a really niche clientele. And I want to make
Speaker 2: sure that I'm the first person they think of completely.
Speaker 2: I do prefer Malee Spoon soon. So all of this
Speaker 2: could be a little bit confusing just because you're like,
Speaker 2: oh my gosh, you've just talked about Facebook ads and
Speaker 2: Instagram ads and Google ads. And it can feel really
Speaker 2: all consuming and overwhelming. But do you know what, Google
Speaker 2: actually wants you to place ads because obviously that generates
Speaker 2: them revenue, so they've made it as easy as possible.
Speaker 2: They have whole libraries of videos online that take you
Speaker 2: through how to do this, how to do it well,
Speaker 2: and they actually offer free access to Google ad experts
Speaker 2: if you're on a really type budget, which I think
Speaker 2: is really cute. Yeah, like they're here to sport small
Speaker 2: businesses which not paid by Google to share that. But
Speaker 2: I think it's really important that often if you're consuming
Speaker 2: content like mine, like you're going, oh, I really want
Speaker 2: to listen to this business Bible episode because like I
Speaker 2: need to be better at marketing and I'm literally no cash. Yes,
Speaker 2: you can be like, oh my god, we talked about ads.
Speaker 2: I don't have ad budget. Do you know what you
Speaker 2: do have though? Time? And do you know what you
Speaker 2: can do with your time? Learn about what this might
Speaker 2: look like so that you can either do really low
Speaker 2: cost things or you're ready when you do have budget.
Speaker 2: So I think it's important to do your research. But
Speaker 2: if you are going down the route of paying for
Speaker 2: traffic to visit your website, I think it's so important
Speaker 2: to make sure that your website is optimized for conversion
Speaker 2: before we start. Like, I have recently finished writing my book,
Speaker 2: The Business Bible, which is out truly right now. But
Speaker 2: I finished writing this book and I got to interview
Speaker 2: my beautiful friend Angela Sobrano, who is the founder and
Speaker 2: CEO of Flourish PR. And all throughout that book, I've
Speaker 2: weaved founder stories because I think it's so important to
Speaker 2: give real context and real examples. Anyway, when I was
Speaker 2: interviewing her, she told me this beautiful story about like
Speaker 2: clients that come to her and they're like, I really
Speaker 2: want to work with Flourish because they have a really
Speaker 2: good reputation, right, And She's like, yes, I see, you
Speaker 2: want us to do PR, and PR is essentially putting
Speaker 2: your brand somewhere so people come back to convert. But
Speaker 2: your website, my friend, it is trash. And I do
Speaker 2: not want to give you all of these Yeah, I
Speaker 2: could get you on the news, I could put you
Speaker 2: on the front page of the Age. I could do
Speaker 2: so much stuff. I could have Jess I could cheet
Speaker 2: talking about you on her Instagram. If then your website
Speaker 2: is trash when they go to that website. They're gonna
Speaker 2: be like, Oh, this is not what I thought it
Speaker 2: was going to be, Jessa, this was the most amazing
Speaker 2: lip gloss company. Their website is so hard to use.
Speaker 2: I don't even know how to look at their products. Also,
Speaker 2: they don't even have a newsletter, Like, I can't sign
Speaker 2: up to stay in touch. Like, people are going to
Speaker 2: go to your website and leave it in point two seconds.
Speaker 2: So making sure that your website is optimized for conversion
Speaker 2: is so important. So making sure your site is easy
Speaker 2: to navigate, Like does it load too slowly? Girl? If
Speaker 2: it loads too slowly, I'm out. Does it look good
Speaker 2: on a phone as well as a desktop. That's a
Speaker 2: big one because if you're going to go to a
Speaker 2: website right like, and this is just from a business
Speaker 2: owner's perspective, if I'm building my website, Jess, I'm doing
Speaker 2: it on my desktop. I have carved out business time.
Speaker 2: I'm sitting at my desktop, I have my two spaceship screens,
Speaker 2: and I am in the background clicking and dragging things
Speaker 2: around making it look beautiful. I'm not designing that website
Speaker 2: on my mobile. It is so easy to forget that
Speaker 2: most consumers are going to visit your website for the
Speaker 2: first time on a mobile device.
Speaker 4: Well, especially if I get an AD on my Facebook,
Speaker 4: on my Instagram, I'm just going to click the link
Speaker 4: one hundred my phone.
Speaker 2: We are all social first, and we have this phone
Speaker 2: in our pocket, So making sure that your website is
Speaker 2: optimized for mobile is essential. Like, think about it, Just
Speaker 2: is there any point in you paying to get people
Speaker 2: to visit your site if it's not turned on and
Speaker 2: you can't turn those visitors into customers.
Speaker 4: It seems like you're throwing money away. It's so silly.
Speaker 4: But what about if people don't have budget for ads,
Speaker 4: Like if they're like me and it's just a little
Speaker 4: small business and you just genuinely don't have to.
Speaker 2: Say are so optional? I mean, I'm talking about it
Speaker 2: because it's important for you to understand, but you do
Speaker 2: not need to use ads. I would say that they
Speaker 2: are an optional extra. They can work really well if
Speaker 2: you've got a solid strategy, But from my perspective, it's
Speaker 2: all about timing. And this is a really good example.
Speaker 2: Just remember the time we hired that Facebook ads quote specialist. Yeah,
Speaker 2: didn't go well for us, And like this is just
Speaker 2: a learning for you guys. Because we weren't ready. Yeah,
Speaker 2: and not only were we not ready, the ads company
Speaker 2: was definitely taking us for a arraje and they were like, yeap,
Speaker 2: we can run ads, we can do this, we can
Speaker 2: do that. But they didn't help us set up any
Speaker 2: framework at all. Like there's so much wrong with that situation.
Speaker 2: But it's definitely all about timing. So if you're still
Speaker 2: figuring out your audience or you're refining your message, my friend,
Speaker 2: paid ads are not for you, do not waste your money.
Speaker 2: But once you've really dialed those things in, maybe once
Speaker 2: you've solidified a social strategy you are posting consistently on
Speaker 2: Instagram and on TikTok, you know you've found a whole
Speaker 2: heap of content that if people found your ads and
Speaker 2: they were looking for more social proof, they could go
Speaker 2: back to your content and consume all of the free stuff.
Speaker 2: Once you're dialed into those things, maybe ads can be
Speaker 2: a fantastic way to amplify what's already working.
Speaker 4: That's a really good point, and I mean to that end,
Speaker 4: you build chees on the money with one example, I
Speaker 4: mean that was when we started.
Speaker 2: That was when we started to get a little bit
Speaker 2: of money in the door, and I'm like, yes, we
Speaker 2: really need to reinvest in the business. Yeah, one out
Speaker 2: of ten.
Speaker 4: Let's go to a really quick break, and when we
Speaker 4: come back, I want to pick your brain about ways
Speaker 4: that businesses can get noticed without having to pay any
Speaker 4: money at all for visibility. All right, Jess, we are back,
Speaker 4: and before the break you said, veg, I want to
Speaker 4: focus on how we can get some visibility without having
Speaker 4: to pay for it. And I think that's why we're
Speaker 4: all here, right, like, we all want to know how
Speaker 4: to get more.
Speaker 2: For literally free. And I think I would start by
Speaker 2: recommending that you focus on the earned category, which we
Speaker 2: haven't spoken about a lot right now, But the earned
Speaker 2: category is things like word of mouth on a larger scale,
Speaker 2: those moments where your customers or influencers or even like
Speaker 2: the press are actually talking about your brand without you
Speaker 2: having to pay a cent for it. So think about
Speaker 2: like reviews, think about shout outs, think about pr or
Speaker 2: even like viral user generated content. It's not actually about advertising.
Speaker 2: It's a third party endorsement, which carries so much weight.
Speaker 1: Jess.
Speaker 2: You know I'm a bit of a stat scale. You
Speaker 2: love a stat I love a statistic. Ninety three percent
Speaker 2: of consumers consult the customer reviews section and recommendations before buying.
Speaker 2: I'd believe it.
Speaker 4: I wouldn't buy a single thing without reading a review.
Speaker 4: Never in my life, really never in my life. I
Speaker 4: don't know if it's good, I'm putting my money down.
Speaker 2: I'm exactly the same. And this is so funny mesh key.
Speaker 2: I have recently discovered meshke again. I feel like they're dresses. See.
Speaker 2: I used to adore their dresses, and then for some
Speaker 2: reason I forgot that they existed. And then I've had
Speaker 2: a whole heap of events recently. So I've been buying
Speaker 2: dresses on mesh key, and I rediscovered them because of
Speaker 2: word of mouth, user generated content. I saw some really
Speaker 2: nice dresses on some girls that I already followed, and
Speaker 2: I was like, girl, where's I dress from? Clicked on it?
Speaker 2: Do you know what? Then I did? I was looking
Speaker 2: at the reviews on their website and scroll through and
Speaker 2: just like getting that social validation of like, yes, I'm
Speaker 2: glad that bridget one oh one thinks that this dress
Speaker 2: is very well fitting, and oh yes it is true
Speaker 2: to sich, Like why was I so validated by that content?
Speaker 2: Just I already knew I wanted to a dress. I
Speaker 2: saw it on that girl on Instagram. Yeah, but like
Speaker 2: this really pushed me, I suppose over the edge, and
Speaker 2: I feel like someone somewhere is going to be like,
Speaker 2: oh my god, b that was me. That's exactly how
Speaker 2: I do it. But like, if you've got a customer
Speaker 2: review section on your website, I am consulting it. I
Speaker 2: want the random people's recommendations that I take as gospel.
Speaker 2: Bridget one to one thank you, thank you for your service.
Speaker 2: She loved it, so therefore I probably am going to
Speaker 2: as well. And we touched on this in part one,
Speaker 2: but that statistic really reinforces why it is so important
Speaker 2: to be asking people for reviews. So don't be shy
Speaker 2: about following up with happy customers. Like, clearly there's nothing
Speaker 2: ick about asking for a review. Hey, you love my business,
Speaker 2: can you tell someone about it? Other thing, which is
Speaker 2: user generated content, It's actually one of the easiest ways
Speaker 2: to build trust and boost engagement for your brand. So
Speaker 2: it's all those like photos and videos and then the
Speaker 2: reviews which we love and social posts that your customers
Speaker 2: create about your brand. Do you know what I think
Speaker 2: is unhinged?
Speaker 3: Jess.
Speaker 2: When I go to a brand's Instagram page and I
Speaker 2: click tagged, because I'm always clicking tagged, I know you
Speaker 2: do the same thing absolutely, and they don't have any
Speaker 2: tagged photos because they've like blocked it.
Speaker 4: That is insane to me, right, that's like free marketing,
Speaker 4: And you're like, no, this is such a big brand.
Speaker 2: They've absolutely been tagged. But you can actually turn that
Speaker 2: feature on and off. So if I didn't want people
Speaker 2: tagging sheese on the money, I would just not let
Speaker 2: you tag. Yeah, but like social validation, Like, I don't
Speaker 2: understand why any brand would not want their brand tagged
Speaker 2: in user generated content. It is literally free. It's basically
Speaker 2: social posts that your customers are creating about how much
Speaker 2: they love the brand. Yeah, why would I buy a
Speaker 2: Meshki dress, post in my Meshki dress and hag the
Speaker 2: brand if I didn't think I looked fire in that
Speaker 2: dress totally? You know, like I want other people to
Speaker 2: see that.
Speaker 4: A little sidebar though, for small businesses and brands, don't
Speaker 4: take people's content and repost it without asking. That's a
Speaker 4: whole other conversation. I've had some flights recently.
Speaker 2: But just because do you remember when I had that fight.
Speaker 2: It fine. Note you can absolutely message someone like Jess
Speaker 2: who may be posted and this is not meshky. We're
Speaker 2: just talking about. It wasn't my loved dresses. But like,
Speaker 2: imagine if Jess posted in a beautiful dress and she
Speaker 2: was like, oh, yeah, great, it's from this brand. You
Speaker 2: taking that and using as your advertising material, I'm sorry.
Speaker 2: You either need to pay or ask for that.
Speaker 4: Yeah, always ask commission. And some people were really happy
Speaker 4: for you to do that. But just keep that in
Speaker 4: mind because I know that that's something that, particularly for
Speaker 4: small business, a lot of us might not have thought about.
Speaker 4: And that's much more I think not acceptable, but I
Speaker 4: would understand it a lot more.
Speaker 2: I understand small business. The person that did it to me.
Speaker 2: So this is wild, and I think you guys will
Speaker 2: just mind it juicy. But I posted a picture of
Speaker 2: my baby, so, as you guys know, I don't actually
Speaker 2: share photos of my son's face online. So I didn't
Speaker 2: share his face, but I shared a picture of a
Speaker 2: baby item that I was using and loving as like
Speaker 2: kind of like a recommendation to all of my mum
Speaker 2: followers and whatnot. But I didn't tag the brand because
Speaker 2: I wasn't trying to, you know, promote the brand. I
Speaker 2: was just sharing a mum to mum recommendation and the
Speaker 2: brand somehow saw it, they screenshot it, they put it
Speaker 2: in an AD, and then started sharing it. Boy did
Speaker 2: I hit the roof. I was not happy with that
Speaker 2: because one, I already don't share my child on socials.
Speaker 2: Don't get me wrong, but that's my space to moderate,
Speaker 2: not yours. You don't get to pick a piece of
Speaker 2: content that I shared about my child and then use
Speaker 2: it to gain income. Yeah. Absolutely not. Thankfully, it was
Speaker 2: a really big company, and I was like, I'm going
Speaker 2: to jump down your throat about this. I would have
Speaker 2: been very different if it was a small business, Like
Speaker 2: if someone had, you know, they thought it was really
Speaker 2: cool or something like different story, but they should have
Speaker 2: known better. Just a really good.
Speaker 4: FYI because as you were saying, like having those uge
Speaker 4: videos is so invaluable. When I think about any of
Speaker 4: the purchases I've made in the last year, I would
Speaker 4: say like seventy five to eighty percent of them are
Speaker 4: things that I've seen people recommend on TikTok And it
Speaker 4: wasn't an AD, but they've just gone look at these
Speaker 4: cute pajamas that KMA has oh something to that effect,
Speaker 4: and that is so invaluable. But if you are taking
Speaker 4: somebody's content without their permission, that is actually stealing, and.
Speaker 2: So that's not okay, absolutely not anyway, don't get yourself
Speaker 2: into trouble. But it is also important to see how
Speaker 2: that works. One way to get around that just is
Speaker 2: actually to create a custom hashtag, so like be seen
Speaker 2: in sheese on the money or something, and in your
Speaker 2: bio you could say use be seen in sheese on
Speaker 2: the money to maybe have your post reposted by us
Speaker 2: or something, and that is going to give explicit consent
Speaker 2: because by them using that tag, it means they want
Speaker 2: their content is shared. Yes, exactly, so there are different
Speaker 2: ways about it. But anyway, the crux of this story
Speaker 2: and the reason sometimes small businesses accidentally steal content is
Speaker 2: because people trust real experiences from other users way more
Speaker 2: than polished ads. Seventy nine percent say it influences their
Speaker 2: decision to buy, which makes sense as to why you
Speaker 2: would want more of this on your feed. By showcasing
Speaker 2: YOUGC content on your channels, you're not just building credibility,
Speaker 2: you're actually fostering a community around your brand, and.
Speaker 4: The first part is organic advocacy. Like UGC content, it's priceless.
Speaker 4: It's one thing to pay for ads. But I know
Speaker 4: for us, when people are out there talking about SES
Speaker 4: on the money just because they genuinely love the podcast, you're.
Speaker 2: My favorite type of people by the way.
Speaker 4: Yeah, but it's something that money can't buy, and I
Speaker 4: think is a small business owner. It brings you a
Speaker 4: lot of joy to say that people are resonating with
Speaker 4: your content, that they're loving your content, whether they're commenting
Speaker 4: or something or tagging you in a post or a
Speaker 4: video or whatever. It's really I think validating and lovely.
Speaker 2: As a business owner.
Speaker 4: Also, it does provide that social proof to others and
Speaker 4: allows you to reach more people because if I pose
Speaker 4: the video and my friends see it, they might do
Speaker 4: exactly what VD did with the Meshkey dress and go, oh,
Speaker 4: I love that dress. I'm then going to buy it.
Speaker 2: One hundred percent. I'm like screenshotting it. It's saving it
Speaker 2: on Instagram because I'm I can't wait for an event
Speaker 2: where I can wear this, Like it's so important and
Speaker 2: there's so many things that you can do to promote
Speaker 2: user generator content. So you could run contests or giveaways
Speaker 2: that actually ask your consumers to share photos or videos
Speaker 2: for a chance to win, like maybe a gift card
Speaker 2: to your store. So they already love your dresses, they're
Speaker 2: going to want more money to spend on your dresses, right,
Speaker 2: It's a fun way to boost engagement with them one
Speaker 2: on one, creating community, but also to create some more
Speaker 2: content so that you can use it and then post
Speaker 2: purchase emails, So we're going back to that stuff that
Speaker 2: you own, Jess. Post purchase emails are a really great
Speaker 2: way to encourage shares, like maybe with a tag or
Speaker 2: maybe even like an incentive to say, hey, like if
Speaker 2: you share a photo and tag us, we'll send you
Speaker 2: a code for ten percent off your next purchase. Like, yeah,
Speaker 2: there are so many things that you could do that
Speaker 2: really promote that, even a simple call to action in
Speaker 2: your packaging, like maybe there's like a little note or
Speaker 2: a QR code that prompts customers to share their unboxing moment.
Speaker 2: Like there's nothing I love more and I don't love
Speaker 2: influencer content on this. So, like you've got one hundred
Speaker 2: thousand followers, this is not something I want to see
Speaker 2: from you, but I do want to see smaller content
Speaker 2: creators like and I know you've done this just before,
Speaker 2: where you're like, oh my gosh, I have wanted this
Speaker 2: dress for ages and I finally bought it unbox it
Speaker 2: with me. Yeah, I want to watch that. I want
Speaker 2: to see the dress that you've saved up for. I
Speaker 2: want to see what you look like in it, because
Speaker 2: I probably want it now to So I think that
Speaker 2: the goal here is to make it easy. It's to
Speaker 2: make it rewarding for the consumer, to turn your customers
Speaker 2: into content creators who then amplify your brand. What about
Speaker 2: getting featured.
Speaker 4: In traditional you know when new media and traditional media,
Speaker 4: but like news outlets, magazines and stuff.
Speaker 2: But it's so important as well, and it also plays
Speaker 2: into that social validation. So like, say you get a
Speaker 2: feature in a magazine Cosmopolitan has come Back. I got
Speaker 2: a whole column in Cosmopolitan for its re issue, which
Speaker 2: is so cool. But say Cosmopolitan feature your product, you
Speaker 2: can then use that as content to post on your socials,
Speaker 2: which adds to that social engagement, which adds to that
Speaker 2: social validation. So before you start thinking about getting in
Speaker 2: magazine's and traditional media, it's always good to keep in
Speaker 2: mind that these outlets are looking for content, like at
Speaker 2: the end of the day, they are on the prow
Speaker 2: you could say, for good content that they can share
Speaker 2: that their community is going to find engaging. When someone
Speaker 2: pitches a good story, it's actually making their job really easy.
Speaker 2: So you need to put on your hat and go, Okay,
Speaker 2: I need to make this as easy as possible for
Speaker 2: the journalist I'm pitching to or the publication i'm pitching to.
Speaker 2: So if you've got a compelling story, don't be scared
Speaker 2: to pitch it. The worst thing that can happen is
Speaker 2: they say no. But what I want you to do
Speaker 2: is make it as easy as possible. So if you
Speaker 2: are going to pitch something, given they're looking for content
Speaker 2: and not doing more work, you need to make your standout.
Speaker 2: So start by doing your homeowe research the outlet, taylor
Speaker 2: the pitch to align with their audience and the types
Speaker 2: of story that they usually cover. Pitching a makeup brand
Speaker 2: to the Age probably not pitching a makeup brand to Cosmopolitan, though,
Speaker 2: that makes a lot more sense. So make sure your
Speaker 2: pitch is clear, concise, to the point, and lead with
Speaker 2: a really strong headline or a hook that grabs attention immediately.
Speaker 2: I'd also focus on the value that the story brings.
Speaker 2: So not like, hey, I really would love to be
Speaker 2: in Cosmopolitan because like I'm actually like super impressive, Like
Speaker 2: I built like all of she's on the money, and
Speaker 2: like that's something that your community should know about. Yeah,
Speaker 2: they literally don't care. You want to focus on the
Speaker 2: value that your story brings. So I would not pitch
Speaker 2: to a media outlet and say I'm amazing feature me.
Speaker 2: I would say I have saved every single person in
Speaker 2: my community at least five hundred dollars, and I can
Speaker 2: show you how to as well. Like, they want something
Speaker 2: that makes their readers get engaged. So whether it's a
Speaker 2: unique angle or some relevant news or some expert insights,
Speaker 2: make sure you include the essential d details. But also,
Speaker 2: they don't want a thesis. They don't have the time,
Speaker 2: they don't have the energy. And the other thing I'll
Speaker 2: say is these inboxes are going to blow up, so
Speaker 2: don't forget to follow up. So following up and being like, hey,
Speaker 2: was there anything else that I could help you with?
Speaker 2: Sometimes a polite nudge can be the difference between getting
Speaker 2: featured or being lost in the shuffle of a busy inbox.
Speaker 1: Right.
Speaker 4: I would also say, if you have any social proof
Speaker 4: to provide, that's really handy. I know both of us
Speaker 4: have had articles written about like viral posts that we've
Speaker 4: had a news dot com or a Yahoo or someone
Speaker 4: has gone, oh my gosh, we want to take the
Speaker 4: like viral concept and repurpose it into a story. So,
Speaker 4: if you're actively going out and pitching and you've got
Speaker 4: some kind of social proof, if you had a video
Speaker 4: perform really well, or if you have a Facebook group
Speaker 4: with a huge threat of comments or something like that,
Speaker 4: I would also include that in your pitch because I
Speaker 4: think that it shows that there is consumer interest in
Speaker 4: the topic.
Speaker 2: Yeah, and I think that giving them as much information
Speaker 2: as possible. And this is maybe going a little bit overboard,
Speaker 2: but if I'm pitching an article that I'd love so say,
Speaker 2: right now, I've just finished writing my book Jess. It
Speaker 2: is about to come out. It is so exciting. However,
Speaker 2: I would love lots of news articles to pick that up.
Speaker 2: How many news articles actually care? Victoria to Vine writes
Speaker 2: another book, No One Kiss. But you know what I
Speaker 2: can do. I can create some content. I'm going to
Speaker 2: look at the news. Cost of living is really insane
Speaker 2: right now? How about I craft an article about how
Speaker 2: to start your side hustle during a cost of living
Speaker 2: to take off some financial pressure. I'm going to pitch
Speaker 2: that article to the media, and at the bottom of
Speaker 2: the article, I can be like, learn more about Victoria Devine.
Speaker 2: Her new book comes out, so you need to make
Speaker 2: sure that you are making it relevant. The other thing
Speaker 2: I would say, when it comes to giving more, maybe
Speaker 2: this is crazy, Jess, you know I do this. I
Speaker 2: send a dropbox link with a heap of photos. So
Speaker 2: obviously I'm not just going to read an article because
Speaker 2: there are words on a page. I need an engaging photo.
Speaker 2: And sometimes my corporate photos aren't going to cut the
Speaker 2: must it. They want a little more casual. So I
Speaker 2: have a whole drop box full of photos that I
Speaker 2: would be very happy for media to use. Some in portraits,
Speaker 2: some in landscape, some of my books, some of me
Speaker 2: with my books, some of me not with my books,
Speaker 2: all of that so that they don't have to have
Speaker 2: a lot of back and forth. Like I'm telling you
Speaker 2: right now, journalist that gets a pitch like that into
Speaker 2: their inbox, they go, oh my god, that's going to
Speaker 2: make my life so easy. I've been thinking about this
Speaker 2: you know position that I'm trying to feel for this Friday,
Speaker 2: I'm going to slip that in. Maybe they saw it
Speaker 2: and were like I can't deal with that right now,
Speaker 2: They've got something else pressing. That's why we follow up.
Speaker 2: Oh my god, yes that girl she emailed me. So
Speaker 2: it's really important to kind of keep your finger on
Speaker 2: the pulse and just there's also a clever website that
Speaker 2: you can sign up for to find pr opportunities. It's
Speaker 2: called Sauce Bottle, which I think is funny. It's so
Speaker 2: you are cea not sauce like mace, like tomato. But
Speaker 2: you know how you always see like expert quotes in
Speaker 2: articles and you might go like, how the hell do
Speaker 2: pe will get featured like that? You know, maybe you're
Speaker 2: a finance expert and you want to be featured. Well,
Speaker 2: Sauce Bottle actually connects journalists and like bloggers looking for sauces.
Speaker 2: That's where the Sauce Bottle comes from. I like it
Speaker 2: experts just like Tinder, but for like media opportunities. Cute.
Speaker 2: So journalists are going to go on and they're gonna
Speaker 2: pitch an article and they're gonna say, we're looking for
Speaker 2: a tree expert. I need somebody who can talk really
Speaker 2: well to fiddle leaf figs do you love? And you
Speaker 2: might see that and go far out Brussels sprout. I've
Speaker 2: got a fidd liter truly, but it might fit your expertise.
Speaker 2: But they've never heard of you, because that's a bit niche.
Speaker 2: It is so you can pitch yourself as the perfect
Speaker 2: sauce amazing, so you can say, hey, I'm the fig expert.
Speaker 2: Would you be so kind as to feature me?
Speaker 4: It's so handy and instead of waiting for the media
Speaker 4: to find you putting your hand up and saying, hey,
Speaker 4: I've got something to say about this topic, particularly if
Speaker 4: you're keeping on top of the that are relevant and
Speaker 4: trending and current. I think is the perfect opportunity for
Speaker 4: small businesses and startups who are trying to get their
Speaker 4: name out there but maybe don't have all of the
Speaker 4: funds to spend on a PR one hundred.
Speaker 2: Percent and it's free because obviously the journalists just want
Speaker 2: someone to comment and I mean me laughing about the
Speaker 2: fig thing like it doesn't actually have to be specific.
Speaker 2: So back to our candle example. So you're a candle
Speaker 2: business owner and you sign up for source Boddel. You
Speaker 2: are not just looking for opportunities to talk about candles.
Speaker 2: You're a small business owner that might be a journalist
Speaker 2: looking for a small business owner to talk about how
Speaker 2: hard it is in this current market. You might have
Speaker 2: a journalist that's looking for somebody just to talk about
Speaker 2: the pressure on packaging because maybe there's a really big,
Speaker 2: you know, article in the media at the moment about
Speaker 2: how packaging coming out of China is delayed. They want
Speaker 2: sources that can just make their articles more juicy and
Speaker 2: going through that, like use it as your morning paper,
Speaker 2: go through that and go are there any opportunities today
Speaker 2: that I could get a feature in? Because often if
Speaker 2: the journal is going to do it, they're going to
Speaker 2: be grateful because you're adding validity to their content. But
Speaker 2: they will always be like yep, and jess from She's
Speaker 2: on the Money said, And you get your brand in
Speaker 2: the places that you want it. And when you're featured
Speaker 2: on someone else's website or in another article, it usually
Speaker 2: links back to you. It's called a backlink, which is
Speaker 2: really good for boosting your SEO and helping your website
Speaker 2: rank higher in search results. For free.
Speaker 4: Jessica, we love free, We love a little business money win.
Speaker 4: I feel like we've covered a lot today.
Speaker 2: So much, so many rants, but I feel like you
Speaker 2: learning about me, taking on people who's steal my content,
Speaker 2: me talking about figs. It's been a lot, but it's
Speaker 2: been a journey and I hope you've learned something here.
Speaker 2: You go, all right, So, jess, here's the thing. You
Speaker 2: don't have to do everything all at once. I do try.
Speaker 2: It is exhausting, so don't recommend. But if you're a
Speaker 2: small business owner, I totally get it. It can feel
Speaker 2: all consuming and overwhelming because you're wearing all the hats,
Speaker 2: and like sometimes those hats don't fit quite right, including
Speaker 2: being your own marketer if that's not your niche. But
Speaker 2: the key is you don't actually need to be a
Speaker 2: rewaar right away. What I would do personally, start with
Speaker 2: the foundations of the things that you own. So your
Speaker 2: owned media is what we're going to focus on, like
Speaker 2: your website and your email list. These are the things
Speaker 2: that you control one hundred percent. So from my perspective,
Speaker 2: get those foundations right, because, as I said before, what
Speaker 2: is the point of driving traffic and creating all this
Speaker 2: beautiful social content if the home that you're sending them
Speaker 2: to is disheveled, absolutely silly idea. But once you've built
Speaker 2: that solid foundation out, you can then kind of layer
Speaker 2: in rented media like social media platforms, and these are
Speaker 2: great for visibility, but you need to remember that you
Speaker 2: are renting this space jest, so you don't actually own
Speaker 2: the audience. And then over time you can add in
Speaker 2: earned media through like reviews and some PR and some
Speaker 2: UGC and eventually paid ads to scale up, Like you
Speaker 2: don't have to jump into paying for things immediately, and
Speaker 2: by slowly building this platform, you're creating what I would
Speaker 2: call this a solid omni channel strategy. It's what I've
Speaker 2: written down here without overwhelming yourself very fancy.
Speaker 4: I think definitely start small, get comfortable with one platform
Speaker 4: or one focus at a time, and eventually you'll find
Speaker 4: yourself with a well balanced strategy that works for you
Speaker 4: and your business exactly.
Speaker 2: And if today you are starting your candle business and
Speaker 2: you're like, but it's all consuming and overwhelming, and all
Speaker 2: of my competitors are on every single platform, they were
Speaker 2: once in your position too, so it is so important
Speaker 2: to not compare somebody else's like middlegame or their end
Speaker 2: game to you at the very beginning, maybe use those
Speaker 2: things and be like, oh, that's good learning. So I
Speaker 2: wonder what they had to learn to get here and
Speaker 2: start taking things from that. But Jess, that is sadly
Speaker 2: all we have time for today. So if you want
Speaker 2: even more tips, support, maybe a little bit of inspiration,
Speaker 2: I'm there. Join the Business Bible community on Facebook. It's
Speaker 2: a space where like minded business owners can ask questions
Speaker 2: and share advice and connect with one another. That's the
Speaker 2: perfect place to find.
Speaker 4: Your people are the small business owners who are going
Speaker 4: through the same challenges that your face seeing and can
Speaker 4: share what's worked for them.
Speaker 2: It's like a little built in support system one hundred percent.
Speaker 2: And if you didn't hear it, my book a book.
Speaker 2: I wrote another book, and pre sales are available for
Speaker 2: my book, The Business Bible. It comes out on November
Speaker 2: the twenty six, which is wild. So I'm going to
Speaker 2: link that in the show notes because I heard it
Speaker 2: was a really good book.
Speaker 4: And takes you from start to finish, step by step
Speaker 4: of everything you needs, you.
Speaker 2: Know, literally, and it's got so many little founder stories
Speaker 2: intertwined into it. And do you know how much stuff
Speaker 2: I've packed into there that you can do for free,
Speaker 2: like that's literally my bread and butter. We will see
Speaker 2: you next month for another episode of the Business Bible.
Speaker 2: Guys Bye Did Buy shared on She's on the Money
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