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Speaker 1: Hello, my name's Santasha Nabananga Bamblet. I'm a proud yor

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Speaker 1: the Order KERNI Whoalbury and a waddery woman. And before

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Speaker 1: we get started on She's on the Money podcast, I

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Speaker 1: would like to acknowledge the traditional custodians of the land

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Speaker 1: of which this podcast is recorded on a wondery country,

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Speaker 1: acknowledging the elders, the ancestors and the next generation coming

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Speaker 1: through as this podcast is about connecting, empowering, knowledge sharing

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Speaker 1: and the storytelling of you to make a difference for

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Speaker 1: today and lasting impactful tomorrow.

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Speaker 2: Let's get into it.

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Speaker 3: She's on the Money, She's on the Money.

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Speaker 2: Hello, and welcome to She's on the Money. But Gus,

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Speaker 2: that helps you build a business that thrives. Yes, we're

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Speaker 2: back for another Business Bible episode, and I am Victoria Devine,

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Speaker 2: an ex financial advisor who has a background in psychology

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Speaker 2: and I currently run several successful businesses. As always, I

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Speaker 2: am joined by my beautiful co host and friend who

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Speaker 2: is one of the hardest working side hustles I know,

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Speaker 2: Miss just Griacy. Welcome back.

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Speaker 4: I'm so excited. I've been waiting for this episode because

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Speaker 4: I feel like we did part one, and everyone's like,

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Speaker 4: where's part two today?

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Speaker 2: Today? Only do one Business Bible episode a month. We

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Speaker 2: are doing the best that we can. But welcome to

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Speaker 2: Part two of Marketing one oh one. This topic, it's juicy.

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Speaker 2: I love talking marketing in this team. We had to

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Speaker 2: split it into two episodes because it was so juicy.

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Speaker 2: So if you missed part one, don't worry. I will

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Speaker 2: obviously have you covered. I will link it in the

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Speaker 2: show notes. In the first episode, Jess and I we

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Speaker 2: laid down the foundations of our marketing strategy. We dove

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Speaker 2: really deep into the importance of branding and how to

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Speaker 2: define your brand identity and then really lock in your

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Speaker 2: US or your unique selling position, which is the thing

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Speaker 2: that is going to make you stand out from the crowd.

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Speaker 2: Then we got into what's called owned media. We chatted

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Speaker 2: about your website, your email list, all the stuff that

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Speaker 2: you control completely. It's the foundation of your marketing arguably

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Speaker 2: the most important part where you're not actually playing by

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Speaker 2: somebody else's rules, but you are speaking directly to your

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Speaker 2: audience and building a real connection. So if you didn't

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Speaker 2: listen to that, I think you should, because to me,

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Speaker 2: that's the thing to absolutely nail. But today we're going

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Speaker 2: to talk about some stuff that you can have a

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Speaker 2: bit more fun with, Like you want to nail the

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Speaker 2: first part, and we all want to nail socials, right

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Speaker 2: and absolutely Jess is really good at social so we've

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Speaker 2: got tips and tricks from her, but those things should

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Speaker 2: come as kind of like the base.

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Speaker 4: Right Jess, Yeah, definitely, I will link that episode in

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Speaker 4: the show notes. If you haven't listened to it already,

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Speaker 4: definitely go back and give it a crack. But we've

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Speaker 4: laid down the branding and owned media foundations, and it

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Speaker 4: feels like the next logical step is to chat about socials, which,

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Speaker 4: to use the metaphor that we were talking about, it's

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Speaker 4: a rented episode, it's a rented category, right, Yeah.

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Speaker 2: Absolutely, it is time to get your socials sorted. Maybe

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Speaker 2: this is the kickup the butt that I need to

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Speaker 2: get back into creating tiktoks and back into you know,

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Speaker 2: putting my face everywhere. I know that sounds really lame,

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Speaker 2: but Jess, you and I both know deeply that the

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Speaker 2: type of social media that converts is the type of

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Speaker 2: social media that feels personal. I have fallen off the

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Speaker 2: bandwagon personally, so I feel like, this episode is for

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Speaker 2: me as much as it is for our community. So

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Speaker 2: hopefully by the end both of us can get our

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Speaker 2: stuff together. So I am with you. I call this

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Speaker 2: the rented space because while it is a really good

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Speaker 2: tool for building visibility and engaging with your audience, you

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Speaker 2: don't actually own Facebook, or you don't own Instagram, or

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Speaker 2: you don't own TikTok, and this means that you're kind

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Speaker 2: of always at the mercy of the algorithm changes or

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Speaker 2: like if there are a platform updates or even jess,

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Speaker 2: which can be really scary, you could be at the

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Speaker 2: risk of having your account suspended or hacked. Like if

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Speaker 2: too many people report your content, even if it is

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Speaker 2: really great content, Facebook might be like, well that accounts

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Speaker 2: too much issue, just suspend it. Yeah, what a nightmare.

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Speaker 2: And relying solely on social media for your marketing, I

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Speaker 2: would say in this day and age, relatively risky because

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Speaker 2: what works today might actually completely disappear tomorrow. However, that said,

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Speaker 2: I would say it's a very critical, very important part

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Speaker 2: of your overall strategy. Because socials can be completely free.

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Speaker 2: It enables you to reach a really broad audience. You

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Speaker 2: can kind of give your audience an insight into your

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Speaker 2: brand's personality, and you're able to drive a heap of

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Speaker 2: traffic to your owned channels like your website or your

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Speaker 2: email list, and you can consistently be working on going Hey, Jess,

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Speaker 2: so I see you. We're on TikTok together, sign up

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Speaker 2: for my newsletter.

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Speaker 4: Yeah.

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Speaker 2: So I think that that's a really powerful connection there.

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Speaker 2: And the key is just I feel like I'm telling

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Speaker 2: you stuff you already know, but it's to use social

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Speaker 2: media as a way to build relationships and drive people

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Speaker 2: back to those spaces that you completely own. So at

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Speaker 2: the start, I know it's really tempting to jump on

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Speaker 2: every single social media platform. I mean I did. That's

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Speaker 2: why I own every single social media handle, every single platform.

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Speaker 2: I'm like, well, if we're going to go all out

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Speaker 2: with this, she's on the money. Think she's on the money. Twitter,

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Speaker 2: she's on the money, TikTok, she's on the money. Back

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Speaker 2: in the day, musically, I was across it. But you

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Speaker 2: know what, I might have had the platform, but does

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Speaker 2: that mean I used it. Absolutely not, So I would

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Speaker 2: say right now in the while, it's super tempting to

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Speaker 2: get across all socials because, like Jess, as we said before,

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Speaker 2: free money win. In my opinion, it is a one

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Speaker 2: way ticket being overwhelmed, and at the end of the day,

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Speaker 2: like focusing on one thing and doing it really bloody

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Speaker 2: well is so much more powerful than doing it across

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Speaker 2: a whole heap of platforms not so well. Yeah, so, Jess,

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Speaker 2: let's talk about how we can avoid this when it

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Speaker 2: comes to social media. I said before, it's best to

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Speaker 2: start with one and do it well. How would you

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Speaker 2: pick which one's good for you?

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Speaker 4: I think it's going to depend a little bit on

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Speaker 4: what type of business that you have, and it's also

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Speaker 4: probably going to depend a little bit on who or

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Speaker 4: what is in your team and what you want to achieve.

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Speaker 4: So different platforms are great for different reasons. I think

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Speaker 4: that we love TikTok because reach is really vast. On

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Speaker 4: Tipto a lot more organic, it's a lot more organic,

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Speaker 4: and there seems to be a lot more predisposition to virality.

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Speaker 4: The tricky thing is is it can be hard to

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Speaker 4: figure out what will work and what won't, and to

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Speaker 4: test and test again you have to do a lot

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Speaker 4: of a B testing and often it'll be the most

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Speaker 4: low fire content that does well. I think that you

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Speaker 4: least expect the tall five seconds to make reaches four

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Speaker 4: million people and you're like, how did that happen?

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Speaker 2: Me trying to show you guys how to open a lettuce? Yeah, exactly.

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Speaker 4: But it's stuff like that, and I think TikTok is

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Speaker 4: really great for showing brand personality, showing behind the scenes content.

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Speaker 4: I think we've spoken before two companies that we just

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Speaker 4: love consuming their content. We love Duo Lingo, we love

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Speaker 4: the Jazz Handmade.

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Speaker 2: Girls, Oh my gosh, they're iconic.

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Speaker 4: The Remi brand girls as well. I feel like they

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Speaker 4: do an awesome job of taking you behind the scenes,

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Speaker 4: and they do that really well on TikTok.

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Speaker 2: Yeah, one hundred percent. I feel like I'm obsessed with

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Speaker 2: the Jazz had Made content. They're so fun.

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Speaker 4: Instagram you can share that same sort of content, and

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Speaker 4: it's really fun for real time content because obviously you

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Speaker 4: have the stories features, So when we travel, you'll often

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Speaker 4: see you know that she's on the money. Instagram stories

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Speaker 4: will be popping off because we're keeping you updated in

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Speaker 4: real time. But I think it's really reflecting on what

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Speaker 4: you want to achieve and assessing what those platforms offer

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Speaker 4: and how that could align to your social media strategy.

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Speaker 2: One hundred percent. And I mean there can be like

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Speaker 2: a two birds, one stone moment. So a lot of

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Speaker 2: the time, if I'm filming a video for TikTok, I

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Speaker 2: will also replicate that and post it on Instagram because

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Speaker 2: it is wild. How if I post something on TikTok,

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Speaker 2: you know, I might get five hundred views, and I'll

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Speaker 2: be like, oh, that is not going as well as

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Speaker 2: I thought it would. And a very good example obviously

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Speaker 2: not about brand, but like I posted a video of

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Speaker 2: my baby bump when I was pregnant on TikTok, got

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Speaker 2: like three views. I posted it on Instagram and it

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Speaker 2: got millions and it is still getting views today. Don't

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Speaker 2: know why the algorithm has picked it up, but the

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Speaker 2: algorithm on TikTok clearly didn't like it. Yeah, So sometimes

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Speaker 2: it's not your content, And I think that that's a

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Speaker 2: really good lesson in just not taking it personally either,

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Speaker 2: Like if your content isn't performing, you just need to

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Speaker 2: get back up and do more content the next day.

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Speaker 2: Like sometimes you just need to try and try again,

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Speaker 2: as opposed to going like oh my god, that's so embarrassing,

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Speaker 2: like my video got no views. Yeah, sometimes you're just

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Speaker 2: a victim of the algorithm and that's okay. Yeah, And

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Speaker 2: I think that the hardest part, And like I suffer

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Speaker 2: from this a lot at the moment, the team aren't

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Speaker 2: at my neck at the moment being like there you

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Speaker 2: need to do more content, Like we need more face

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Speaker 2: to camera pieces of video. It's a lot about confidence

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Speaker 2: and feeling like, oh my god, like I don't know

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Speaker 2: if I want to put my face to the brand,

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Speaker 2: Like this is so awkward. I've never spoken on camera before.

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Speaker 2: You can practice, You can take a whole heap of

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Speaker 2: videos and not post them, like you can play with

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Speaker 2: it and see how you go. I think it's about

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Speaker 2: just getting out there and having a crack at it,

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Speaker 2: because at the end of the day, content is challenging

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Speaker 2: because there's such a higher level of expectation nowadays of

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Speaker 2: the style of content. But like Jess, one of the

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Speaker 2: tips I've got now that you and I are both

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Speaker 2: really good at batching. What is batching?

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Speaker 4: So batching is filming your content in bulk. And so

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Speaker 4: I guess sometimes when we think about the content that

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Speaker 4: we're filming or that we're consuming day to day, it

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Speaker 4: might seem like it's all being captured that moment and

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Speaker 4: we're sitting at the airport or we're sitting in the office,

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Speaker 4: we film something and there's such and absolutely like that

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Speaker 4: is a valid way working, and sometimes we do it.

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Speaker 4: That batching is really great because what you're doing is

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Speaker 4: you're generally coming in with a plan. So maybe you've

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Speaker 4: got six videos that you want to film, and you

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Speaker 4: know it allows you to make the most of your time.

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Speaker 4: So you might go, Okay, I've got these six videos.

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Speaker 4: I know exactly what I want to touch on in

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Speaker 4: all of them, and so I'm going to film them

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Speaker 4: back to back. I'm going to lead into one another,

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Speaker 4: so I might, you know, do a three part series

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Speaker 4: and I film them all at the same time, in

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Speaker 4: the same outfit, in the same spot. It's really easy,

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Speaker 4: and then I edit it down into three separate videos

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Speaker 4: or something like that. So you're batching it up all

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Speaker 4: at once. If you're someone who like me, has a

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Speaker 4: nine to five, maybe a bulk filming on the weekend

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Speaker 4: and you said it, decided a day to do it,

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Speaker 4: or if you're a business maybe you have a dedicated

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Speaker 4: day where you know you're turning up with hair and makeup,

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Speaker 4: because that makes you feel common.

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Speaker 2: Gosh, if I have my hair and makeup animal, it's like,

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Speaker 2: is there anything else you wanted filmed? Because like I'm

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Speaker 2: looking and feeling my best right now exactly.

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Speaker 4: So it's about like finding a time where you're in

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Speaker 4: the mood, in the zone, because I do think you

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Speaker 4: kind of have to be in the right headspace to

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Speaker 4: be creative content due and I feel like that's such

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Speaker 4: a big part that people don't talk about, Like the

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Speaker 4: head space to film pieces of content is actually a

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Speaker 4: really real conundrum.

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Speaker 1: Yeah.

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Speaker 4: And then you're capitalizing on that energy that you've got

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Speaker 4: and you're filming all of the things you want to

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Speaker 4: film at once. Maybe you're filming five videos, maybe you're

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Speaker 4: filming twenty videos whatever, and then you have content to

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Speaker 4: feed out slowly. Yeah, And what that does is it

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Speaker 4: means that you're not getting to the end of the

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Speaker 4: day and going, oh god, I haven't filmed a TikTok

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Speaker 4: I need to film TikTok to because I haven't.

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Speaker 2: Been on the internet at all. Yeah, it's like what

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Speaker 2: shees on the money does, right, So, like we do

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Speaker 2: a hip of batch content, and that batch content sees

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Speaker 2: us through the week, right, So like you might see

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Speaker 2: a Monday video, Wednesday video, a Friday video from us,

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Speaker 2: and that might have been planned, but any of the

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Speaker 2: stuff in between that is us going, oh, we do

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Speaker 2: have capacity. We'll jump on so that we get that

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Speaker 2: balance of batching content and also feeling organic. But the

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Speaker 2: pressure's taken off because if we get to Friday and

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Speaker 2: we're like, oh my god, Jess, I've forgotten what's my

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Speaker 2: unsolicited recommendation for the newsletter and we get completely sidetracked. Yeah,

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Speaker 2: the social side of things is still ticking away, and

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Speaker 2: it's totally okay if we fall off the bandwagon for

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Speaker 2: a day because they't worry organically, we'll jump back on it.

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Speaker 2: But there's never been a blip for our consumers, right Yeah.

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Speaker 2: So what I do is get comfortable on one platform

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Speaker 2: and then you can start expanding to other platforms. And

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Speaker 2: a great way to doing this is repurposing content, which

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Speaker 2: I touched on just before, but there are literal platforms

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Speaker 2: that you can use so repurpose It is a website

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Speaker 2: that you can use that you link all your socials

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Speaker 2: up and it will repurpose the content for you, so

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Speaker 2: you don't even have to, you know, manually go on

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Speaker 2: and download your TikTok video, remove the watermark, upload it

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Speaker 2: to Instagram Stories, ride a caption. It will actually in

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Speaker 2: the background. Just do that for you and push it

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Speaker 2: to multiple channels. So one video that you film, let's,

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Speaker 2: for example, say for TikTok, you wouldn't upload to TikTok.

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Speaker 2: You'd upload to this platform and it would push to

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Speaker 2: YouTube shorts, it would push to Facebook videos, it would

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Speaker 2: push to Instagram, it would push to your TikTok, it

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Speaker 2: would also push to like LinkedIn short videos, and you've

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Speaker 2: got that one video going to multiple different platforms, and

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Speaker 2: by doing that, you would set rules for that platform.

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Speaker 2: So I don't love a hashtag because hashtags recently have

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Speaker 2: become pushed down by the algorithm, so people who use

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Speaker 2: hashtags on Instagram don't get as many views as people

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Speaker 2: who don't write. So for me, I go right, no

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Speaker 2: has tags on Instagram, But on TikTok. TikTok is now

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Speaker 2: being used more as a search engine, so using hashtags

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Speaker 2: is actually really helpful on that platform. So you can

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Speaker 2: pre code it so that it will add particular hashtags

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Speaker 2: if you use a certain video or whatever. Anyway, it

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Speaker 2: does a lot of the hard work for you.

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Speaker 4: Yeah, incredible. And what about paying to appr on social media?

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Speaker 2: This takes us to the paid category. I think that's

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Speaker 2: a good place to go because I could go on

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Speaker 2: and on about repurposing content jests. But paid ads on

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Speaker 2: social media, like on Facebook or Instagram, you've probably sent

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Speaker 2: them a million times. You as a business owner have

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Speaker 2: probably thought about them as well. But they're your way

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Speaker 2: to show your content to a bigger but more targeted audience.

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Speaker 2: So they're really good for getting your product or service

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Speaker 2: in front of the right people. If you know, maybe

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Speaker 2: those people haven't followed you on Instagram or maybe don't

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Speaker 2: even know about you yet, but you can target the

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Speaker 2: right people based on their age, or their location, or

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Speaker 2: their interests, or even their behavior like whether they've visited

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Speaker 2: your website before. So, say Jess, I own and a

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Speaker 2: clothing shop and you were looking at a top of mine.

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Speaker 2: Then you were smart because you listened to Sheese on

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Speaker 2: the Money and you're like, I'm gonna put twenty four

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Speaker 2: hours between me and my spending. I as the owner

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Speaker 2: of that shop, just I really want you to buy

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Speaker 2: my top. I know that you're putting twenty four hours

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Speaker 2: between you and you're spending, but I hope at the

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Speaker 2: end of that twenty four hours you come back. What

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Speaker 2: I'm going to do is retarget you. So I know

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Speaker 2: that you, Jess, as an individual, have visited my website before,

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Speaker 2: so I'm going to send you an AD specifically that says, hey,

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Speaker 2: saw you were browsing on our website. If you want

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Speaker 2: to come back for something special, here's ten percent off

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Speaker 2: to get you to come back to my website, which

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Speaker 2: is really handy and actually honestly low key smart. But

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Speaker 2: also if you're not a business owner and you're listening

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Speaker 2: to this part as a marketing trap, but also as

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Speaker 2: a business owner, that's a very smart way to remind

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Speaker 2: the audience that you are marketing to that you still

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Speaker 2: really want our product, yess, And like it's finding the

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Speaker 2: fine line. So for example, like I always use the

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Speaker 2: candle business right, so you could target people who follow

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Speaker 2: home to court accounts or who have recently searched up

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Speaker 2: like home fragrances as well, so they don't necessarily have

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Speaker 2: to have been to your website. But Google ads are

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Speaker 2: a little bit different to like Facebook or Instagram ads.

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Speaker 2: These are kind of like ads that sit at the

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Speaker 2: top of your Google search. So if you were searching

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Speaker 2: something specific, like you've jumped online and you're like, I

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Speaker 2: really want to know best local candle. Maybe you're looking

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Speaker 2: for a digital marketing tool and you've typed in most

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Speaker 2: affordable digital marketing tool. For example, Google ads is actually

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Speaker 2: going to help your business to appear first when people

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Speaker 2: are searching for something similar to what you are offering.

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Speaker 2: It's like putting your business in front of people when

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Speaker 2: they're already like at the store, ready to buy. It's

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Speaker 2: like putting it at eye level. Yeah. Like, there's a

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Speaker 2: lot of research that says the most profitable sections of

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Speaker 2: the supermarket are the ones that are about four and

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Speaker 2: a half feet Why because people can see that easily.

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Speaker 2: I don't have to bend down to the bottom shelf.

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Speaker 2: It's why home brands always on the bottom shelf.

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Speaker 4: A really good example of this is, you guys, know,

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Speaker 4: we love Marley Spoon and this team. We work them

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Speaker 4: all the time. But did you know if you plug

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Speaker 4: Marley Spoon into Google, the first thing that shows up

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Speaker 4: right at the top hollofresh.

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Speaker 2: Isn't that so cheeky?

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Speaker 4: You know that that's because their marketing team has gone Okay, well,

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Speaker 4: we know that people are looking for Marley Spoon. We

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Speaker 4: know that they're one of our biggest competitors.

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Speaker 2: We know that I don't want Hollofresh, I want my

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Speaker 2: Marley Spoon.

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Speaker 4: Correct, But they've gone, you know what we'll do. We'll

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Speaker 4: make ourselves the first link. The reason I know this

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Speaker 4: because it happened to me. I googled Marley Spoon to

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Speaker 4: like into the web. Yeah, it's the first link with

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Speaker 4: that and look at.

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Speaker 2: Like, how did I end up here?

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Speaker 1: What?

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Speaker 2: Yeah? So it's that's so cheeky, but it's so true.

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Speaker 2: And I'm not saying, go dog all your competitors, but like,

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Speaker 2: let's be smart because your competitors, if you sell lip glosses,

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Speaker 2: are probably buying that space. Yeah, so make sure that

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Speaker 2: you are at least considering what that looks like, because

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Speaker 2: if you're really niche, like you are maybe going to

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Speaker 2: have a really niche clientele. And I want to make

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Speaker 2: sure that I'm the first person they think of completely.

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Speaker 2: I do prefer Malee Spoon soon. So all of this

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Speaker 2: could be a little bit confusing just because you're like,

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Speaker 2: oh my gosh, you've just talked about Facebook ads and

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Speaker 2: Instagram ads and Google ads, and it can feel really

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Speaker 2: all consuming and overwhelming, But do you know what, Google

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Speaker 2: actually wants you to place ads because obviously that generates

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Speaker 2: them revenue, so they've made it as easy as possible.

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Speaker 2: They have whole libraries of videos online that take you

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Speaker 2: through how to do this, how to do it well,

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Speaker 2: and they actually offer free access to Google ad experts

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Speaker 2: if you're on a really type budget, which I think

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Speaker 2: is really cute. Yeah, like they're here to sport small

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Speaker 2: businesses which not paid by Google to share that. But

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Speaker 2: I think it's really important that often if you're consuming

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Speaker 2: content like mine, like you're going, oh, I really want

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Speaker 2: to listen to this Business Bible episode because like I

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Speaker 2: need to be better at marketing and I'm literally no cash. Yes,

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Speaker 2: you can be like, oh my god, we talked about ads.

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Speaker 2: I don't have ad budget. Do you know what you

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Speaker 2: do have though? Time? And do you know what you

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Speaker 2: can do with your time? Learn about what this might

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Speaker 2: look like so that you can either do really low

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Speaker 2: cost things or you're ready when you do have budget.

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Speaker 2: So I think it's important to do your research. But

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Speaker 2: if you are going down the route of paying for

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Speaker 2: traffic to visit your website, I think it's so important

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Speaker 2: to make sure that your website is optimized for conversion

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Speaker 2: before we start. Like, I have recently finished writing my book,

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Speaker 2: The Business Bible, which is out truly right now. But

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Speaker 2: I finished writing this book and I got to interview

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Speaker 2: my beautiful friend Angela Sobrano, who is the founder and

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Speaker 2: CEO of Flourish PR. And all throughout that book, I've

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Speaker 2: weaved founder stories because I think it's so important to

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Speaker 2: give real context and real examples. Anyway, when I was

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Speaker 2: interviewing her, she told me this beautiful story about like

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Speaker 2: clients that come to her and they're like, I really

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Speaker 2: want to work with Flourish because they have a really

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Speaker 2: good reputation, right, And She's like, yes, I see, you

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Speaker 2: want us to do PR, and PR is essentially putting

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Speaker 2: your brand somewhere so people come back to convert. But

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Speaker 2: your website, my friend, it is trash. And I do

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Speaker 2: not want to give you all of these Yeah. I

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Speaker 2: could get you on the news, I could put you

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Speaker 2: on the front page of the Age. I could do

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Speaker 2: so much stuff. I could have Jess I could cheat

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Speaker 2: talking about you on her Instagram. If then your website

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Speaker 2: is trash when they go to that website, they're gonna

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Speaker 2: be like, Oh, this is not what I thought it

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Speaker 2: was going to be, Jessa, this was the most amazing

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Speaker 2: lip gloss company. Their website is so hard to use.

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Speaker 2: I don't even know how to look at their products. Also,

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Speaker 2: they don't even have a newsletter, Like, I can't sign

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Speaker 2: up to stay in touch. Like, people are going to

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Speaker 2: go to your website and leave it in point two seconds.

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Speaker 2: So making sure that your website is optimized for conversion

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Speaker 2: is so important. So making sure your site is easy

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Speaker 2: to navigate, Like does it load too slowly? Girl? If

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Speaker 2: it loads too slowly, I'm out. Does it look good

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Speaker 2: on a phone as well as a desktop.

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Speaker 4: That's a big one.

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Speaker 2: Because if you're going to go to a website right like,

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Speaker 2: and this is just from a business owner's perspective, If

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Speaker 2: I'm building my website, Jess, I'm doing it on my desktop.

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Speaker 2: I have carved out business time. I'm sitting at my desktop,

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Speaker 2: I have my two spaceship screens, and I am in

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Speaker 2: the background clicking and dragging things around making it look beautiful.

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Speaker 2: I'm not designing that website on my mobile. It is

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Speaker 2: so easy to forget that most consumers are going to

432
00:20:13,720 --> 00:20:16,000
Speaker 2: visit your website for the first time on a mobile device.

433
00:20:16,119 --> 00:20:17,960
Speaker 4: Well, especially if I get an AD on my Facebook,

434
00:20:18,000 --> 00:20:19,920
Speaker 4: on my Instagram, I'm just going to click the link

435
00:20:20,000 --> 00:20:21,040
Speaker 4: one hundred my phone.

436
00:20:21,119 --> 00:20:23,480
Speaker 2: We are all social first, and we have this phone

437
00:20:23,520 --> 00:20:26,800
Speaker 2: in our pocket, So making sure that your website is

438
00:20:26,920 --> 00:20:30,240
Speaker 2: optimized for mobile is essential. Like, think about it, just

439
00:20:30,400 --> 00:20:32,399
Speaker 2: is there any point in you paying to get people

440
00:20:32,400 --> 00:20:34,119
Speaker 2: to visit your site if it's not turned on and

441
00:20:34,160 --> 00:20:36,120
Speaker 2: you can't turn those visitors into customers.

442
00:20:36,359 --> 00:20:39,120
Speaker 4: It seems like you're throwing money away. It's so silly.

443
00:20:39,400 --> 00:20:41,840
Speaker 4: But what about if people don't have budget for ads,

444
00:20:41,840 --> 00:20:43,280
Speaker 4: Like if they're like me and it's just a little

445
00:20:43,280 --> 00:20:45,240
Speaker 4: small business and you just genuinely don't have to.

446
00:20:45,240 --> 00:20:47,919
Speaker 2: Say are so optional? I mean, I'm talking about it

447
00:20:47,920 --> 00:20:50,240
Speaker 2: because it's important for you to understand, but you do

448
00:20:50,320 --> 00:20:52,679
Speaker 2: not need to use ads. I would say that they

449
00:20:52,720 --> 00:20:55,959
Speaker 2: are an optional extra. They can work really well if

450
00:20:56,000 --> 00:20:58,880
Speaker 2: you've got a solid strategy, But from my perspective, it's

451
00:20:58,920 --> 00:21:01,640
Speaker 2: all about timing. And this is a really good example.

452
00:21:01,960 --> 00:21:07,120
Speaker 2: Just remember the time we hired that Facebook ads quote specialist. Yeah,

453
00:21:07,280 --> 00:21:08,960
Speaker 2: didn't go well for us, And like this is just

454
00:21:09,000 --> 00:21:12,680
Speaker 2: a learning for you guys, because we weren't ready. Yeah,

455
00:21:12,720 --> 00:21:15,879
Speaker 2: and not only were we not ready, the ads company

456
00:21:15,960 --> 00:21:18,600
Speaker 2: was definitely taking us for a arraje and they were like, yeap,

457
00:21:18,640 --> 00:21:20,000
Speaker 2: we can run ads, we can do this, we can

458
00:21:20,000 --> 00:21:21,600
Speaker 2: do that. But they didn't help us set up any

459
00:21:21,600 --> 00:21:24,679
Speaker 2: framework at all. Like there's so much wrong with that situation.

460
00:21:25,160 --> 00:21:28,200
Speaker 2: But it's definitely all about timing. So if you're still

461
00:21:28,200 --> 00:21:31,600
Speaker 2: figuring out your audience or you're refining your message, my friend,

462
00:21:31,600 --> 00:21:34,320
Speaker 2: paid ads are not for you, do not waste your money.

463
00:21:34,640 --> 00:21:37,000
Speaker 2: But once you've really dialed those things in, maybe once

464
00:21:37,000 --> 00:21:40,959
Speaker 2: you've solidified a social strategy you are posting consistently on

465
00:21:41,000 --> 00:21:43,920
Speaker 2: Instagram and on TikTok, you know you've found a whole

466
00:21:43,960 --> 00:21:46,040
Speaker 2: heap of content that if people found your ads and

467
00:21:46,040 --> 00:21:47,960
Speaker 2: they were looking for more social proof, they could go

468
00:21:48,080 --> 00:21:50,959
Speaker 2: back to your content and consume all of the free stuff.

469
00:21:51,160 --> 00:21:53,480
Speaker 2: Once you're dialed into those things, maybe ads can be

470
00:21:53,480 --> 00:21:56,399
Speaker 2: a fantastic way to amplify what's already working.

471
00:21:56,640 --> 00:21:58,920
Speaker 4: That's a really good point, and I mean to that end,

472
00:21:59,119 --> 00:22:03,080
Speaker 4: you build chees on the money with one example, I

473
00:22:03,119 --> 00:22:04,480
Speaker 4: mean that was when we started.

474
00:22:04,520 --> 00:22:06,479
Speaker 2: That was when we started to get a little bit

475
00:22:06,520 --> 00:22:07,960
Speaker 2: of money in the door and I'm like, yes, we

476
00:22:08,040 --> 00:22:10,640
Speaker 2: really need to reinvest in the business. Yeah, one out

477
00:22:10,640 --> 00:22:10,960
Speaker 2: of ten.

478
00:22:11,240 --> 00:22:12,720
Speaker 4: Let's go to a really quick break, and when we

479
00:22:12,720 --> 00:22:14,440
Speaker 4: come back, I want to pick your brain about ways

480
00:22:14,440 --> 00:22:17,040
Speaker 4: that businesses can get noticed without having to pay any

481
00:22:17,080 --> 00:22:23,080
Speaker 4: money at all for visibility. All right, Jess, we are back,

482
00:22:23,119 --> 00:22:25,240
Speaker 4: and before the break, you said veg, I want to

483
00:22:25,240 --> 00:22:27,560
Speaker 4: focus on how we can get some visibility without having

484
00:22:27,600 --> 00:22:28,840
Speaker 4: to pay for it. And I think that's why we're

485
00:22:28,880 --> 00:22:31,000
Speaker 4: all here, right, like, we all want to know how

486
00:22:31,040 --> 00:22:31,639
Speaker 4: to get more.

487
00:22:31,520 --> 00:22:35,120
Speaker 2: For literally free. And I think I would start by

488
00:22:35,160 --> 00:22:38,720
Speaker 2: recommending that you focus on the earned category, which we

489
00:22:38,760 --> 00:22:41,320
Speaker 2: haven't spoken about a lot right now, But the earned

490
00:22:41,359 --> 00:22:45,640
Speaker 2: category is things like word of mouth on a larger scale,

491
00:22:45,960 --> 00:22:49,240
Speaker 2: those moments where your customers or influencers or even like

492
00:22:49,320 --> 00:22:52,479
Speaker 2: the press are actually talking about your brand without you

493
00:22:52,600 --> 00:22:55,399
Speaker 2: having to pay a cent for it. So think about

494
00:22:55,440 --> 00:22:59,960
Speaker 2: like reviews, think about shout outs, think about her or

495
00:23:00,160 --> 00:23:05,000
Speaker 2: even like viral user generated content. It's not actually about advertising.

496
00:23:05,359 --> 00:23:09,600
Speaker 2: It's a third party endorsement, which carries so much weight.

497
00:23:10,160 --> 00:23:10,520
Speaker 1: Jess.

498
00:23:10,920 --> 00:23:12,879
Speaker 2: You know I'm a bit of a stat scale. You

499
00:23:12,920 --> 00:23:16,400
Speaker 2: love a stat I love a statistic. Ninety three percent

500
00:23:16,680 --> 00:23:22,000
Speaker 2: of consumers consult the customer reviews section and recommendations before buying.

501
00:23:22,119 --> 00:23:22,639
Speaker 2: I'd believe it.

502
00:23:22,640 --> 00:23:24,440
Speaker 4: I wouldn't buy a single thing without reading a review.

503
00:23:24,520 --> 00:23:26,920
Speaker 4: Never in my life, really never in my life. I

504
00:23:26,960 --> 00:23:28,760
Speaker 4: don't know if it's good, I'm putting my money down.

505
00:23:29,040 --> 00:23:32,520
Speaker 2: I'm exactly the same. And this is so funny mesh key.

506
00:23:33,119 --> 00:23:35,720
Speaker 2: I have recently discovered meshke again.

507
00:23:35,800 --> 00:23:36,840
Speaker 4: I feel like they're dresses.

508
00:23:36,920 --> 00:23:39,080
Speaker 2: See. I used to adore their dresses, and then for

509
00:23:39,119 --> 00:23:41,320
Speaker 2: some reason, I forgot that they existed. And then I've

510
00:23:41,320 --> 00:23:43,440
Speaker 2: had a whole heap of events recently. So I've been

511
00:23:43,480 --> 00:23:47,840
Speaker 2: buying dresses on mesh key, and I rediscovered them because

512
00:23:47,880 --> 00:23:50,880
Speaker 2: of word of mouth, user generated content. I saw some

513
00:23:51,040 --> 00:23:53,679
Speaker 2: really nice dresses on some girls that I already followed,

514
00:23:53,720 --> 00:23:56,000
Speaker 2: and I was like, girl, where's I dress from? Clicked

515
00:23:56,040 --> 00:23:57,560
Speaker 2: on it? Do you know what? Then I did? I

516
00:23:57,600 --> 00:23:59,959
Speaker 2: was looking at the reviews on their website and scroll

517
00:24:00,200 --> 00:24:03,440
Speaker 2: through and just like getting that social validation of like, yes,

518
00:24:03,480 --> 00:24:05,679
Speaker 2: I'm glad that bridget one oh one thinks that this

519
00:24:05,800 --> 00:24:08,359
Speaker 2: dress is very well fitting and oh yes it is

520
00:24:08,400 --> 00:24:11,400
Speaker 2: true to size. Like why was I so validated by

521
00:24:11,440 --> 00:24:13,800
Speaker 2: that content? Just I already knew I wanted to a dress.

522
00:24:13,800 --> 00:24:16,000
Speaker 2: I saw it on that girl on Instagram. Yeah, but

523
00:24:16,119 --> 00:24:19,359
Speaker 2: like this really pushed me, I suppose over the edge,

524
00:24:19,640 --> 00:24:21,879
Speaker 2: and I feel like someone somewhere is going to be like,

525
00:24:21,880 --> 00:24:24,960
Speaker 2: oh my god, b that was me. That's exactly how

526
00:24:24,960 --> 00:24:27,000
Speaker 2: I do it. But like, if you've got a customer

527
00:24:27,040 --> 00:24:29,600
Speaker 2: review section on your website, I am consulting it. I

528
00:24:29,680 --> 00:24:33,440
Speaker 2: want the random people's recommendations that I take as gospel

529
00:24:34,200 --> 00:24:37,040
Speaker 2: bridget one to one thank you, thank you for your service.

530
00:24:37,280 --> 00:24:39,520
Speaker 2: She loved it, so therefore I probably am going to

531
00:24:39,600 --> 00:24:42,200
Speaker 2: as well. And we touched on this in part one,

532
00:24:42,720 --> 00:24:47,040
Speaker 2: but that statistic really reinforces why it is so important

533
00:24:47,080 --> 00:24:50,680
Speaker 2: to be asking people for reviews. So don't be shy

534
00:24:50,840 --> 00:24:54,479
Speaker 2: about following up with happy customers. Like, clearly there's nothing

535
00:24:54,600 --> 00:24:58,320
Speaker 2: ick about asking for a review. Hey, you love my business,

536
00:24:58,359 --> 00:25:01,600
Speaker 2: can you tell someone about it? Other thing, which is

537
00:25:01,760 --> 00:25:05,639
Speaker 2: user generated content, It's actually one of the easiest ways

538
00:25:05,680 --> 00:25:08,880
Speaker 2: to build trust and boost engagement for your brand. So

539
00:25:08,920 --> 00:25:11,320
Speaker 2: it's all those like photos and videos and then the

540
00:25:11,359 --> 00:25:14,639
Speaker 2: reviews which we love and social posts that your customers

541
00:25:14,680 --> 00:25:16,720
Speaker 2: create about your brand. Do you know what I think

542
00:25:16,800 --> 00:25:19,800
Speaker 2: is unhinged, Jess when I go to a brand's Instagram

543
00:25:19,800 --> 00:25:22,359
Speaker 2: page and I click tagged because I'm always clicking tagged.

544
00:25:22,400 --> 00:25:25,120
Speaker 2: I know you do the same thing absolutely, and they

545
00:25:25,119 --> 00:25:27,840
Speaker 2: don't have any tagged photos because they've like blocked it.

546
00:25:27,960 --> 00:25:30,919
Speaker 2: That is insane to me, right, that's like free marketing,

547
00:25:31,000 --> 00:25:32,680
Speaker 2: And you're like, no, this is such a big brand.

548
00:25:32,720 --> 00:25:35,479
Speaker 2: They've absolutely been tagged. But you can actually turn that

549
00:25:35,520 --> 00:25:37,480
Speaker 2: feature on and off. So if I didn't want people

550
00:25:37,800 --> 00:25:39,880
Speaker 2: tagging sheese on the money, I would just not let

551
00:25:39,880 --> 00:25:43,400
Speaker 2: you tag. Yeah, but like social validation, Like, I don't

552
00:25:43,480 --> 00:25:47,360
Speaker 2: understand why any brand would not want their brand tagged

553
00:25:47,359 --> 00:25:51,320
Speaker 2: in user generated content. It is literally free. It's basically

554
00:25:51,520 --> 00:25:54,240
Speaker 2: social posts that your customers are creating about how much

555
00:25:54,240 --> 00:25:56,760
Speaker 2: they love the brand. Yeah, why would I buy a

556
00:25:56,800 --> 00:26:00,399
Speaker 2: Meshki dress, post in my Meshki dress and hag the

557
00:26:00,440 --> 00:26:02,639
Speaker 2: brand if I didn't think I looked fire in that

558
00:26:02,760 --> 00:26:05,119
Speaker 2: dress totally? You know, like I want other people to

559
00:26:05,160 --> 00:26:05,439
Speaker 2: see that.

560
00:26:05,680 --> 00:26:08,400
Speaker 4: A little sidebar though, for small businesses and brands, don't

561
00:26:08,400 --> 00:26:11,080
Speaker 4: take people's content and repost it without asking. That's a

562
00:26:11,080 --> 00:26:14,159
Speaker 4: whole other conversation. I've had some flights recently, but just because.

563
00:26:14,119 --> 00:26:18,000
Speaker 2: Do you remember when I had that fight it fine.

564
00:26:18,080 --> 00:26:21,280
Speaker 2: Note you can absolutely message someone like Jess who may

565
00:26:21,280 --> 00:26:23,800
Speaker 2: be posted and this is not Meshki. We're just talking about.

566
00:26:23,800 --> 00:26:26,240
Speaker 2: It wasn't my loved dresses. But like, imagine if Jess

567
00:26:26,280 --> 00:26:30,120
Speaker 2: posted in a beautiful dress and she was like, oh,

568
00:26:30,200 --> 00:26:33,560
Speaker 2: yeah great, it's from this brand. You taking that and

569
00:26:33,640 --> 00:26:36,600
Speaker 2: using as your advertising material, I'm sorry. You either need

570
00:26:36,640 --> 00:26:37,800
Speaker 2: to pay or ask for that.

571
00:26:38,040 --> 00:26:40,080
Speaker 4: Yeah, always ask commission, and some people were really happy

572
00:26:40,119 --> 00:26:41,320
Speaker 4: for you to do that. But just keep that in

573
00:26:41,320 --> 00:26:43,240
Speaker 4: mind because I know that that's something that, particularly for

574
00:26:43,280 --> 00:26:45,960
Speaker 4: small business, a lot of us might not have thought about.

575
00:26:46,000 --> 00:26:48,639
Speaker 4: And that's much more I think not acceptable, but I

576
00:26:48,640 --> 00:26:49,760
Speaker 4: would understand it a lot more.

577
00:26:50,119 --> 00:26:52,399
Speaker 2: I understand small business. The person that did it to me,

578
00:26:52,680 --> 00:26:54,720
Speaker 2: So this is wild, and I think you guys will

579
00:26:54,720 --> 00:26:58,560
Speaker 2: just mind it juicy. But I posted a picture of

580
00:26:58,600 --> 00:27:01,040
Speaker 2: my baby, so, as you guys know, I don't actually

581
00:27:01,040 --> 00:27:04,400
Speaker 2: share photos of my son's face online. So I didn't

582
00:27:04,440 --> 00:27:06,080
Speaker 2: share his face, but I shared a picture of a

583
00:27:06,119 --> 00:27:08,359
Speaker 2: baby item that I was using and loving as like

584
00:27:08,440 --> 00:27:11,040
Speaker 2: kind of like a recommendation to all of my mum

585
00:27:11,240 --> 00:27:14,200
Speaker 2: followers and whatnot. But I didn't tag the brand because

586
00:27:14,240 --> 00:27:16,679
Speaker 2: I wasn't trying to you know, promote the brand. I

587
00:27:16,720 --> 00:27:19,840
Speaker 2: was just sharing a mum to mum recommendation and the

588
00:27:19,880 --> 00:27:22,840
Speaker 2: brand somehow saw it, they screenshot it, they put it

589
00:27:22,840 --> 00:27:25,800
Speaker 2: in an AD, and then started sharing it. Boy did

590
00:27:25,840 --> 00:27:28,960
Speaker 2: I hit the roof. I was not happy with that

591
00:27:29,080 --> 00:27:32,439
Speaker 2: because one, I already don't share my child on socials.

592
00:27:32,480 --> 00:27:34,840
Speaker 2: Don't get me wrong, but that's my space to moderate,

593
00:27:34,920 --> 00:27:37,320
Speaker 2: not yours. You don't get to pick a piece of

594
00:27:37,440 --> 00:27:40,080
Speaker 2: content that I shared about my child and then use

595
00:27:40,119 --> 00:27:43,399
Speaker 2: it to gain income. Yeah. Absolutely not. Thankfully, it was

596
00:27:43,400 --> 00:27:45,359
Speaker 2: a really big company, and I was like, I'm going

597
00:27:45,400 --> 00:27:47,399
Speaker 2: to jump down your throat about this. I would have

598
00:27:47,440 --> 00:27:50,159
Speaker 2: been very different if it was a small business, Like

599
00:27:50,200 --> 00:27:52,200
Speaker 2: if someone had, you know, they thought it was really

600
00:27:52,240 --> 00:27:54,800
Speaker 2: cool or something like different story, but they should have

601
00:27:54,840 --> 00:27:56,400
Speaker 2: known better. Just a really good.

602
00:27:56,320 --> 00:28:00,200
Speaker 4: FYI because, as you were saying, like having those uge

603
00:28:00,240 --> 00:28:02,480
Speaker 4: videos is so invaluable. When I think about any of

604
00:28:02,520 --> 00:28:04,600
Speaker 4: the purchases I've made in the last year, I would

605
00:28:04,640 --> 00:28:06,399
Speaker 4: say like seventy five to eighty percent of them are

606
00:28:06,400 --> 00:28:08,520
Speaker 4: things that I've seen people recommend on TikTok and it

607
00:28:08,560 --> 00:28:10,000
Speaker 4: wasn't an AD, but they've just gone, look at these

608
00:28:10,080 --> 00:28:13,400
Speaker 4: cute pajamas that KMA has oh something to that effect,

609
00:28:13,760 --> 00:28:16,960
Speaker 4: and that is so invaluable. But if you are taking

610
00:28:17,000 --> 00:28:21,080
Speaker 4: somebody's content without their permission, that is actually stealing, and.

611
00:28:20,920 --> 00:28:24,280
Speaker 2: So that's not okay, absolutely not anyway, don't get yourself

612
00:28:24,280 --> 00:28:26,640
Speaker 2: into trouble. But it is also important to see how

613
00:28:26,680 --> 00:28:29,040
Speaker 2: that works. One way to get around that just is

614
00:28:29,040 --> 00:28:32,600
Speaker 2: actually to create a custom hashtag, so like be seen

615
00:28:32,680 --> 00:28:35,280
Speaker 2: in sheese on the money or something, and in your

616
00:28:35,280 --> 00:28:37,480
Speaker 2: bio you could say use be seen in chese on

617
00:28:37,520 --> 00:28:40,240
Speaker 2: the money to maybe have your post reposted by us

618
00:28:40,360 --> 00:28:42,600
Speaker 2: or something. And that is going to give explicit consent

619
00:28:42,680 --> 00:28:45,400
Speaker 2: because by them using that tag, it means they want

620
00:28:45,440 --> 00:28:48,280
Speaker 2: their content is shared. Yes, exactly, so there are different

621
00:28:48,280 --> 00:28:51,000
Speaker 2: ways about it. But anyway, the crux of this story

622
00:28:51,120 --> 00:28:54,440
Speaker 2: and the reason sometimes small businesses accidentally steal content is

623
00:28:54,480 --> 00:28:58,960
Speaker 2: because people trust real experiences from other users way more

624
00:28:59,000 --> 00:29:03,440
Speaker 2: than polished ads. Seventy nine percent say it influences their

625
00:29:03,440 --> 00:29:05,520
Speaker 2: decision to buy, which makes sense as to why you

626
00:29:05,520 --> 00:29:08,200
Speaker 2: would want more of this on your feed. By showcasing

627
00:29:08,240 --> 00:29:12,400
Speaker 2: YOUGC content on your channels, you're not just building credibility,

628
00:29:12,400 --> 00:29:15,320
Speaker 2: you're actually fostering a community around your brand.

629
00:29:15,680 --> 00:29:19,160
Speaker 4: And the first part is organic advocacy. Like UGC content,

630
00:29:19,320 --> 00:29:22,160
Speaker 4: it's priceless. It's one thing to pay for ads. But

631
00:29:22,200 --> 00:29:24,560
Speaker 4: I know for us, when people are out there talking

632
00:29:24,600 --> 00:29:26,920
Speaker 4: about SES on the money just because they genuinely love

633
00:29:26,960 --> 00:29:28,080
Speaker 4: the podcast.

634
00:29:27,680 --> 00:29:29,200
Speaker 2: You're my favorite type of people by the way.

635
00:29:29,400 --> 00:29:31,280
Speaker 4: Yeah, but it's something that money can't buy, and I

636
00:29:31,280 --> 00:29:32,920
Speaker 4: think is a small business owner, it brings you a

637
00:29:32,920 --> 00:29:35,240
Speaker 4: lot of joy to say that people are resonating with

638
00:29:35,280 --> 00:29:38,280
Speaker 4: your content, that they're loving your content, whether they're commenting

639
00:29:38,360 --> 00:29:40,200
Speaker 4: or something or tagging you in a post or a

640
00:29:40,280 --> 00:29:43,520
Speaker 4: video or whatever. It's really I think validating and lovely

641
00:29:43,680 --> 00:29:47,200
Speaker 4: as a business owner. Also, it does provide that social

642
00:29:47,280 --> 00:29:49,880
Speaker 4: proof to others and allows you to reach more people

643
00:29:49,880 --> 00:29:51,800
Speaker 4: because if I pose the video and my friends see it,

644
00:29:52,080 --> 00:29:54,120
Speaker 4: they might do exactly what VD did with the Meshkey

645
00:29:54,200 --> 00:29:57,280
Speaker 4: dress and go, oh, I love that dress. I'm then

646
00:29:57,320 --> 00:29:58,040
Speaker 4: going to buy it.

647
00:29:58,080 --> 00:30:00,520
Speaker 2: One hundred percent. I'm like screenshotting it. It's saving it

648
00:30:00,560 --> 00:30:02,320
Speaker 2: on Instagram because I'm I can't wait for an event

649
00:30:02,320 --> 00:30:05,400
Speaker 2: where I can wear this, like it's so important. And

650
00:30:05,440 --> 00:30:07,920
Speaker 2: there's so many things that you can do to promote

651
00:30:08,000 --> 00:30:11,440
Speaker 2: user generator content, So you could run contests or giveaways

652
00:30:11,440 --> 00:30:14,480
Speaker 2: that actually ask your consumers to share photos or videos

653
00:30:14,680 --> 00:30:16,800
Speaker 2: for a chance to win, like maybe a gift card

654
00:30:16,920 --> 00:30:19,600
Speaker 2: to your store. So they already love your dresses, they're

655
00:30:19,600 --> 00:30:21,720
Speaker 2: going to want more money to spend on your dresses, right,

656
00:30:21,760 --> 00:30:25,280
Speaker 2: It's a fun way to boost engagement with them one

657
00:30:25,320 --> 00:30:28,280
Speaker 2: on one, creating community, but also to create some more

658
00:30:28,360 --> 00:30:31,800
Speaker 2: content so that you can use it and then post

659
00:30:31,880 --> 00:30:34,400
Speaker 2: purchase emails, So we're going back to that stuff that

660
00:30:34,440 --> 00:30:37,560
Speaker 2: you own, Jess. Post purchase emails are a really great

661
00:30:37,560 --> 00:30:40,360
Speaker 2: way to encourage shares, like maybe with a tag or

662
00:30:40,360 --> 00:30:42,960
Speaker 2: maybe even like an incentive to say, hey, like if

663
00:30:43,000 --> 00:30:45,520
Speaker 2: you share a photo and tag us, we'll send you

664
00:30:45,560 --> 00:30:48,240
Speaker 2: a code for ten percent off your next purchase. Like, yeah,

665
00:30:48,280 --> 00:30:50,200
Speaker 2: there are so many things that you could do that

666
00:30:50,560 --> 00:30:53,480
Speaker 2: really promote that, even a simple call to action in

667
00:30:53,520 --> 00:30:56,000
Speaker 2: your packaging, like maybe there's like a little note or

668
00:30:56,000 --> 00:30:59,920
Speaker 2: a QR code that prompts customers to share their unboxing moment.

669
00:31:00,320 --> 00:31:03,600
Speaker 2: Like there's nothing I love more and I don't love

670
00:31:03,680 --> 00:31:05,800
Speaker 2: influencer content on this. So, like you've got one hundred

671
00:31:05,840 --> 00:31:07,760
Speaker 2: thousand followers, this is not something I want to see

672
00:31:07,800 --> 00:31:10,200
Speaker 2: from you, But I do want to see smaller content

673
00:31:10,240 --> 00:31:12,000
Speaker 2: creators like and I know you've done this just before,

674
00:31:12,000 --> 00:31:13,840
Speaker 2: where you're like, oh my gosh, I have wanted this

675
00:31:13,920 --> 00:31:16,320
Speaker 2: dress for ages and I finally bought it, unbox it

676
00:31:16,400 --> 00:31:17,880
Speaker 2: with me. Yeah, I want to watch that. I want

677
00:31:17,880 --> 00:31:19,760
Speaker 2: to see the dress that you've saved up for. I

678
00:31:19,800 --> 00:31:21,120
Speaker 2: want to see what you look like in it, because

679
00:31:21,120 --> 00:31:23,280
Speaker 2: I probably want it now to So I think that

680
00:31:23,760 --> 00:31:26,240
Speaker 2: the goal here is to make it easy. It's to

681
00:31:26,320 --> 00:31:30,480
Speaker 2: make it rewarding for the consumer, to turn your customers

682
00:31:30,520 --> 00:31:34,600
Speaker 2: into content creators who then amplify your brand. What about

683
00:31:34,600 --> 00:31:35,720
Speaker 2: getting featured.

684
00:31:35,360 --> 00:31:38,560
Speaker 4: In traditional you know when new media and traditional media,

685
00:31:38,600 --> 00:31:40,760
Speaker 4: but like news outlets, magazines and stuff.

686
00:31:41,160 --> 00:31:43,720
Speaker 2: But it's so important as well, and it also plays

687
00:31:43,800 --> 00:31:46,360
Speaker 2: into that social validation. So like say you get a

688
00:31:46,400 --> 00:31:50,360
Speaker 2: feature in a magazine Cosmopolitan has come back. I got

689
00:31:50,360 --> 00:31:53,480
Speaker 2: a whole column in Cosmopolitan for its re issue, which

690
00:31:53,520 --> 00:31:57,480
Speaker 2: is so cool. But say Cosmopolitan feature your product, you

691
00:31:57,520 --> 00:32:00,960
Speaker 2: can then use that as content to post on your socials,

692
00:32:01,160 --> 00:32:04,120
Speaker 2: which adds to that social engagement, which adds to that

693
00:32:04,200 --> 00:32:07,840
Speaker 2: social validation. So before you start thinking about getting in

694
00:32:07,880 --> 00:32:11,200
Speaker 2: magazine's and traditional media, it's always good to keep in

695
00:32:11,240 --> 00:32:14,160
Speaker 2: mind that these outlets are looking for content like at

696
00:32:14,200 --> 00:32:16,560
Speaker 2: the end of the day, they are on the prow

697
00:32:16,880 --> 00:32:19,400
Speaker 2: you could say for good content that they can share

698
00:32:19,440 --> 00:32:22,880
Speaker 2: that their community is going to find engaging. When someone

699
00:32:22,960 --> 00:32:26,360
Speaker 2: pitches a good story, it's actually making their job really easy.

700
00:32:26,680 --> 00:32:28,480
Speaker 2: So you need to put on your hat and go, Okay,

701
00:32:28,560 --> 00:32:31,080
Speaker 2: I need to make this as easy as possible for

702
00:32:31,360 --> 00:32:34,120
Speaker 2: the journalist I'm pitching to or the publication i'm pitching to.

703
00:32:34,320 --> 00:32:38,000
Speaker 2: So if you've got a compelling story, don't be scared

704
00:32:38,040 --> 00:32:40,600
Speaker 2: to pitch it. The worst thing that can happen is

705
00:32:40,640 --> 00:32:42,200
Speaker 2: they say no. But what I want you to do

706
00:32:42,280 --> 00:32:44,880
Speaker 2: is make it as easy as possible. So if you

707
00:32:44,960 --> 00:32:49,040
Speaker 2: are going to pitch something, given they're looking for content

708
00:32:49,160 --> 00:32:52,400
Speaker 2: and not doing more work, you need to make your standout.

709
00:32:52,480 --> 00:32:56,440
Speaker 2: So start by doing your homeowe research the outlet, taylor

710
00:32:56,520 --> 00:32:59,400
Speaker 2: the pitch to align with their audience and the types

711
00:32:59,440 --> 00:33:04,360
Speaker 2: of story that they usually cover. Pitching a makeup brand

712
00:33:04,640 --> 00:33:09,160
Speaker 2: to The Age probably not pitching a makeup brand to Cosmopolitan, though,

713
00:33:09,520 --> 00:33:12,720
Speaker 2: that makes a lot more sense. So make sure your

714
00:33:12,760 --> 00:33:16,120
Speaker 2: pitch is clear, concise, to the point, and lead with

715
00:33:16,160 --> 00:33:19,880
Speaker 2: a really strong headline or a hook that grabs attention immediately.

716
00:33:20,320 --> 00:33:22,960
Speaker 2: I'd also focus on the value that the story brings.

717
00:33:22,960 --> 00:33:24,920
Speaker 2: So not like, hey, I really would love to be

718
00:33:24,960 --> 00:33:28,800
Speaker 2: in Cosmopolitan because like I'm actually like super impressive, Like

719
00:33:28,840 --> 00:33:30,600
Speaker 2: I built like all of she's on the money, and

720
00:33:30,680 --> 00:33:33,840
Speaker 2: like that's something that your community should know about. Yeah,

721
00:33:34,000 --> 00:33:37,640
Speaker 2: they literally don't care. You want to focus on the

722
00:33:37,720 --> 00:33:41,080
Speaker 2: value that your story brings. So I would not pitch

723
00:33:41,240 --> 00:33:44,200
Speaker 2: to a media outlet and say I'm amazing feature me.

724
00:33:44,480 --> 00:33:46,959
Speaker 2: I would say I have saved every single person in

725
00:33:46,960 --> 00:33:48,800
Speaker 2: my community at least five hundred dollars, and I can

726
00:33:48,840 --> 00:33:51,200
Speaker 2: show you how to as well. Like, they want something

727
00:33:51,240 --> 00:33:53,800
Speaker 2: that makes their readers get engaged. So whether it's a

728
00:33:53,880 --> 00:33:57,600
Speaker 2: unique angle or some relevant news or some expert insights,

729
00:33:58,160 --> 00:34:01,400
Speaker 2: make sure you include the essential d details. But also,

730
00:34:01,800 --> 00:34:04,240
Speaker 2: they don't want a thesis. They don't have the time,

731
00:34:04,280 --> 00:34:06,960
Speaker 2: they don't have the energy. And the other thing I'll

732
00:34:06,960 --> 00:34:11,400
Speaker 2: say is these inboxes are going to blow up, so

733
00:34:11,520 --> 00:34:14,319
Speaker 2: don't forget to follow up. So following up and being like, hey,

734
00:34:14,480 --> 00:34:16,680
Speaker 2: was there anything else that I could help you with?

735
00:34:16,760 --> 00:34:20,600
Speaker 2: Sometimes a polite nudge can be the difference between getting

736
00:34:20,600 --> 00:34:24,160
Speaker 2: featured or being lost in the shuffle of a busy inbox.

737
00:34:24,239 --> 00:34:24,439
Speaker 1: Right.

738
00:34:25,400 --> 00:34:27,680
Speaker 4: I would also say, if you have any social proof

739
00:34:27,719 --> 00:34:30,000
Speaker 4: to provide. That's really handy. I know both of us

740
00:34:30,080 --> 00:34:33,160
Speaker 4: have had articles written about like viral posts that we've

741
00:34:33,200 --> 00:34:35,719
Speaker 4: had a news dot com or a Yahoo or someone

742
00:34:35,760 --> 00:34:37,600
Speaker 4: has gone, oh my gosh, we want to take the

743
00:34:37,760 --> 00:34:40,360
Speaker 4: like viral concept and repurpose it into a story. So,

744
00:34:40,760 --> 00:34:43,120
Speaker 4: if you're actively going out and pitching and you've got

745
00:34:43,160 --> 00:34:45,000
Speaker 4: some kind of social proof, if you had a video

746
00:34:45,080 --> 00:34:47,759
Speaker 4: perform really well, or if you have a Facebook group

747
00:34:47,760 --> 00:34:50,080
Speaker 4: with a huge threat of comments or something like that,

748
00:34:50,120 --> 00:34:51,960
Speaker 4: I would also include that in your pitch because I

749
00:34:51,960 --> 00:34:54,759
Speaker 4: think that it shows that there is consumer interest in

750
00:34:54,760 --> 00:34:55,200
Speaker 4: the topic.

751
00:34:55,280 --> 00:34:57,880
Speaker 2: Yeah, and I think that giving them as much information

752
00:34:57,960 --> 00:35:00,560
Speaker 2: as possible. And this is maybe going a little bit overboard,

753
00:35:01,080 --> 00:35:04,680
Speaker 2: but if I'm pitching an article that I'd love so say,

754
00:35:05,120 --> 00:35:07,520
Speaker 2: right now, I've just finished writing my book Jess. It

755
00:35:07,600 --> 00:35:10,280
Speaker 2: is about to come out. It is so exciting. However,

756
00:35:10,520 --> 00:35:13,160
Speaker 2: I would love lots of news articles to pick that up.

757
00:35:13,520 --> 00:35:15,959
Speaker 2: How many news articles actually care? Victoria to Vine writes

758
00:35:16,000 --> 00:35:18,239
Speaker 2: another book, No One Kiss. But you know what I

759
00:35:18,280 --> 00:35:21,279
Speaker 2: can do. I can create some content. I'm going to

760
00:35:21,280 --> 00:35:23,480
Speaker 2: look at the news. Cost of living is really insane

761
00:35:23,560 --> 00:35:27,720
Speaker 2: right now? How about I craft an article about how

762
00:35:27,760 --> 00:35:30,480
Speaker 2: to start your side hustle during a cost of living

763
00:35:30,480 --> 00:35:32,640
Speaker 2: to take off some financial pressure. I'm going to pitch

764
00:35:32,680 --> 00:35:34,920
Speaker 2: that article to the media, and at the bottom of

765
00:35:34,960 --> 00:35:37,360
Speaker 2: the article, I can be like, learn more about Victoria Devine.

766
00:35:37,360 --> 00:35:39,799
Speaker 2: Her new book comes out, So you need to make

767
00:35:39,800 --> 00:35:42,520
Speaker 2: sure that you are making it relevant. The other thing

768
00:35:42,520 --> 00:35:45,600
Speaker 2: I would say, when it comes to giving more, maybe

769
00:35:45,600 --> 00:35:47,400
Speaker 2: this is crazy, Jess. You know I do this. I

770
00:35:47,440 --> 00:35:51,040
Speaker 2: send a dropbox link with a heap of photos. So

771
00:35:51,280 --> 00:35:54,120
Speaker 2: obviously I'm not just going to read an article because

772
00:35:54,160 --> 00:35:56,480
Speaker 2: there are words on a page. I need an engaging photo.

773
00:35:56,640 --> 00:35:59,160
Speaker 2: And sometimes my corporate photos aren't going to cut the

774
00:35:59,239 --> 00:36:01,919
Speaker 2: must it. They want a little more casual. So I

775
00:36:01,960 --> 00:36:05,080
Speaker 2: have a whole drop box full of photos that I

776
00:36:05,120 --> 00:36:08,480
Speaker 2: would be very happy for media to use. Some in portraits,

777
00:36:08,480 --> 00:36:10,480
Speaker 2: some in landscape, some of my books, some of me

778
00:36:10,600 --> 00:36:13,000
Speaker 2: with my books, some of me not with my books,

779
00:36:13,320 --> 00:36:15,319
Speaker 2: all of that so that they don't have to have

780
00:36:15,360 --> 00:36:17,680
Speaker 2: a lot of back and forth. Like I'm telling you

781
00:36:17,760 --> 00:36:21,040
Speaker 2: right now, journalist that gets a pitch like that into

782
00:36:21,080 --> 00:36:23,400
Speaker 2: their inbox, they go, oh my god, that's going to

783
00:36:23,440 --> 00:36:25,440
Speaker 2: make my life so easy. I've been thinking about this,

784
00:36:25,760 --> 00:36:28,280
Speaker 2: you know, position that I'm trying to feel for this Friday,

785
00:36:28,280 --> 00:36:30,560
Speaker 2: I'm going to slip that in. Maybe they saw it

786
00:36:30,600 --> 00:36:31,960
Speaker 2: and were like, I can't deal with that right now.

787
00:36:32,000 --> 00:36:34,359
Speaker 2: They've got something else pressing. That's why we follow up.

788
00:36:34,680 --> 00:36:37,640
Speaker 2: Oh my god, yes that girl she emailed me. So

789
00:36:37,680 --> 00:36:40,080
Speaker 2: it's really important to kind of keep your finger on

790
00:36:40,120 --> 00:36:43,719
Speaker 2: the pulse and just There's also a clever website that

791
00:36:43,760 --> 00:36:47,200
Speaker 2: you can sign up for to find pr opportunities. It's

792
00:36:47,239 --> 00:36:49,680
Speaker 2: called Sauce Bottle, which I think is funny. It's so

793
00:36:49,960 --> 00:36:54,319
Speaker 2: you are cea not sauce like mace, like tomato, but

794
00:36:54,960 --> 00:36:57,799
Speaker 2: you know how you always see like expert quotes in

795
00:36:57,960 --> 00:36:59,719
Speaker 2: articles and you might go like, how the hell do

796
00:36:59,800 --> 00:37:01,799
Speaker 2: pe will get featured like that? You know, maybe you're

797
00:37:01,800 --> 00:37:04,400
Speaker 2: a finance expert and you want to be featured. Well,

798
00:37:04,640 --> 00:37:09,000
Speaker 2: Sauce Bottle actually connects journalists and like bloggers looking for sauces.

799
00:37:09,239 --> 00:37:11,279
Speaker 2: That's where the Sauce Bottle comes from. I like it

800
00:37:11,480 --> 00:37:14,720
Speaker 2: experts just like Tinder, but for like media opportunities. Cute.

801
00:37:15,160 --> 00:37:17,880
Speaker 2: So journalists are going to go on and they're gonna

802
00:37:18,120 --> 00:37:21,439
Speaker 2: pitch an article and they're gonna say, we're looking for

803
00:37:21,520 --> 00:37:25,920
Speaker 2: a tree expert. I need somebody who can talk really

804
00:37:25,960 --> 00:37:29,719
Speaker 2: well to fiddle leaf figs do you love? And you

805
00:37:29,840 --> 00:37:31,960
Speaker 2: might see that and go far out Brussels sprout.

806
00:37:32,880 --> 00:37:33,719
Speaker 4: I've got add.

807
00:37:37,120 --> 00:37:40,719
Speaker 2: Liter truly, but it might fit your expertise, but they've

808
00:37:40,719 --> 00:37:42,839
Speaker 2: never heard of you, because that's a bit niche. It

809
00:37:42,920 --> 00:37:46,160
Speaker 2: is so you can pitch yourself as the perfect sauce amazing,

810
00:37:46,160 --> 00:37:49,879
Speaker 2: so you can say, hey, I'm the fig expert. Would

811
00:37:49,960 --> 00:37:52,040
Speaker 2: you be so kind as to feature me?

812
00:37:52,560 --> 00:37:54,520
Speaker 4: It's so handy and instead of waiting for the media

813
00:37:54,560 --> 00:37:56,759
Speaker 4: to find you putting your hand up and saying, hey,

814
00:37:56,800 --> 00:37:59,040
Speaker 4: I've got something to say about this topic, particularly if

815
00:37:59,040 --> 00:38:01,239
Speaker 4: you're keeping on top of the that are relevant and

816
00:38:01,360 --> 00:38:04,600
Speaker 4: trending and current. I think is the perfect opportunity for

817
00:38:04,640 --> 00:38:06,759
Speaker 4: small businesses and startups who are trying to get their

818
00:38:06,840 --> 00:38:08,960
Speaker 4: name out there but maybe don't have all of the

819
00:38:09,000 --> 00:38:11,200
Speaker 4: funds to spend on a pr E one hundred.

820
00:38:10,920 --> 00:38:13,799
Speaker 2: Percent and it's free because obviously the journalists just want

821
00:38:13,840 --> 00:38:16,000
Speaker 2: someone to comment and I mean me laughing about the

822
00:38:16,000 --> 00:38:18,560
Speaker 2: fig thing like, it doesn't actually have to be specific.

823
00:38:18,600 --> 00:38:22,560
Speaker 2: So back to our candle example. So you're a candle

824
00:38:22,600 --> 00:38:24,799
Speaker 2: business owner and you sign up for source Boddel, you

825
00:38:24,840 --> 00:38:27,400
Speaker 2: are not just looking for opportunities to talk about candles.

826
00:38:27,440 --> 00:38:29,640
Speaker 2: You're a small business owner. That might be a journalist

827
00:38:29,680 --> 00:38:31,839
Speaker 2: looking for a small business owner to talk about how

828
00:38:31,840 --> 00:38:34,640
Speaker 2: hard it is in this current market. You might have

829
00:38:34,800 --> 00:38:37,400
Speaker 2: a journalist that's looking for somebody just to talk about

830
00:38:37,400 --> 00:38:40,800
Speaker 2: the pressure on packaging because maybe there's a really big,

831
00:38:40,920 --> 00:38:43,600
Speaker 2: you know, article in the media at the moment about

832
00:38:43,640 --> 00:38:46,640
Speaker 2: how packaging coming out of China is delayed. They want

833
00:38:46,680 --> 00:38:50,080
Speaker 2: sources that can just make their articles more juicy and

834
00:38:50,640 --> 00:38:53,040
Speaker 2: going through that, like use it as your morning paper,

835
00:38:53,400 --> 00:38:56,120
Speaker 2: go through that and go are there any opportunities today

836
00:38:56,120 --> 00:38:59,480
Speaker 2: that I could get a feature in? Because often if

837
00:38:59,480 --> 00:39:00,840
Speaker 2: the journal is going to do it, they're going to

838
00:39:00,880 --> 00:39:03,839
Speaker 2: be grateful because you're adding validity to their content. But

839
00:39:03,880 --> 00:39:06,319
Speaker 2: they will always be like yep, and jess from She's

840
00:39:06,360 --> 00:39:08,800
Speaker 2: on the Money said, and you get your brand in

841
00:39:08,880 --> 00:39:11,440
Speaker 2: the places that you want it. And when you're featured

842
00:39:11,440 --> 00:39:14,560
Speaker 2: on someone else's website or in another article, it usually

843
00:39:14,560 --> 00:39:17,000
Speaker 2: links back to you. It's called a backlink, which is

844
00:39:17,040 --> 00:39:20,520
Speaker 2: really good for boosting your SEO and helping your website

845
00:39:20,760 --> 00:39:24,399
Speaker 2: rank higher in search results. For free Jessica, we.

846
00:39:24,480 --> 00:39:26,520
Speaker 4: Love free, We love a little business money win I

847
00:39:26,520 --> 00:39:28,400
Speaker 4: feel like we've covered a lot today.

848
00:39:28,160 --> 00:39:30,440
Speaker 2: So much, so many rants, but I feel like you

849
00:39:30,560 --> 00:39:33,760
Speaker 2: learning about me, taking on people who's steal my content,

850
00:39:34,320 --> 00:39:36,399
Speaker 2: me talking about figs. It's been a lot, but it's

851
00:39:36,440 --> 00:39:38,560
Speaker 2: been a journey and I hope you've learned something here.

852
00:39:38,560 --> 00:39:41,440
Speaker 2: You go, all right, So, Jess, here's the thing. You

853
00:39:41,480 --> 00:39:43,520
Speaker 2: don't have to do everything all at once. I do try.

854
00:39:43,880 --> 00:39:46,719
Speaker 2: It is exhausting, so don't recommend. But if you're a

855
00:39:46,719 --> 00:39:49,080
Speaker 2: small business owner, I totally get it. It can feel

856
00:39:49,080 --> 00:39:52,160
Speaker 2: all consuming and overwhelming because you're wearing all the hats

857
00:39:52,200 --> 00:39:55,000
Speaker 2: and like sometimes those hats don't fit quite right, including

858
00:39:55,080 --> 00:39:57,360
Speaker 2: being your own marketer if that's not your niche. But

859
00:39:57,400 --> 00:39:59,840
Speaker 2: the key is you don't actually need to be a

860
00:40:00,080 --> 00:40:03,480
Speaker 2: rewaar right away. What I would do personally, start with

861
00:40:03,520 --> 00:40:07,799
Speaker 2: the foundations of the things that you own. So your

862
00:40:07,840 --> 00:40:09,640
Speaker 2: owned media is what we're going to focus on, like

863
00:40:09,719 --> 00:40:12,200
Speaker 2: your website and your email list. These are the things

864
00:40:12,239 --> 00:40:15,400
Speaker 2: that you control one hundred percent. So from my perspective,

865
00:40:15,480 --> 00:40:18,520
Speaker 2: get those foundations right, because, as I said before, what

866
00:40:18,719 --> 00:40:21,200
Speaker 2: is the point of driving traffic and creating all this

867
00:40:21,280 --> 00:40:24,399
Speaker 2: beautiful social content if the home that you're sending them

868
00:40:24,400 --> 00:40:29,680
Speaker 2: to is disheveled, absolutely silly idea. But once you've built

869
00:40:29,719 --> 00:40:32,680
Speaker 2: that solid foundation out, you can then kind of layer

870
00:40:32,840 --> 00:40:35,960
Speaker 2: in rented media like social media platforms, and these are

871
00:40:36,000 --> 00:40:39,759
Speaker 2: great for visibility, but you need to remember that you

872
00:40:39,800 --> 00:40:42,239
Speaker 2: are renting this space jest, so you don't actually own

873
00:40:42,239 --> 00:40:44,879
Speaker 2: the audience. And then over time you can add in

874
00:40:45,440 --> 00:40:48,600
Speaker 2: earned media through like reviews and some PR and some

875
00:40:48,800 --> 00:40:52,440
Speaker 2: UGC and eventually paid ads to scale up, Like you

876
00:40:52,480 --> 00:40:55,040
Speaker 2: don't have to jump into paying for things immediately, and

877
00:40:55,080 --> 00:40:59,360
Speaker 2: by slowly building this platform, you're creating what I would

878
00:40:59,360 --> 00:41:03,200
Speaker 2: call this a solid omni channel strategy. It's what I've

879
00:41:03,200 --> 00:41:06,800
Speaker 2: written down here without overwhelming yourself very fancy.

880
00:41:06,840 --> 00:41:10,320
Speaker 4: I think definitely start small, get comfortable with one platform

881
00:41:10,400 --> 00:41:13,000
Speaker 4: or one focus at a time, and eventually you'll find

882
00:41:13,000 --> 00:41:15,759
Speaker 4: yourself with a well balanced strategy that works for you

883
00:41:15,840 --> 00:41:17,160
Speaker 4: and your business exactly.

884
00:41:17,239 --> 00:41:19,440
Speaker 2: And if today you are starting your candle business and

885
00:41:19,440 --> 00:41:21,879
Speaker 2: you're like, but it's all consuming and overwhelming, and all

886
00:41:21,920 --> 00:41:25,040
Speaker 2: of my competitors are on every single platform, they were

887
00:41:25,080 --> 00:41:27,720
Speaker 2: once in your position too, So it is so important

888
00:41:27,760 --> 00:41:30,480
Speaker 2: to not compare somebody else's like middlegame or their end

889
00:41:30,560 --> 00:41:33,640
Speaker 2: game to you. At the very beginning maybe use those

890
00:41:33,640 --> 00:41:35,799
Speaker 2: things and be like, oh, that's good learning. So I

891
00:41:35,840 --> 00:41:37,799
Speaker 2: wonder what they had to learn to get here and

892
00:41:38,040 --> 00:41:41,200
Speaker 2: start taking things from that. But Jess, that is sadly

893
00:41:41,280 --> 00:41:43,640
Speaker 2: all we have time for today. So if you want

894
00:41:43,680 --> 00:41:46,600
Speaker 2: even more tips, support, maybe a little bit of inspiration,

895
00:41:47,040 --> 00:41:50,400
Speaker 2: I'm there. Join the Business Bible community on Facebook. It's

896
00:41:50,440 --> 00:41:53,040
Speaker 2: a space where like minded business owners can ask questions

897
00:41:53,040 --> 00:41:55,440
Speaker 2: and share advice and connect with one another. That's the

898
00:41:55,480 --> 00:41:56,279
Speaker 2: perfect place to find.

899
00:41:56,280 --> 00:41:58,520
Speaker 4: Your people are the small business owners who are going

900
00:41:58,520 --> 00:42:00,560
Speaker 4: through the same challenges that your face seeing and can

901
00:42:00,560 --> 00:42:01,560
Speaker 4: share what's worked for them.

902
00:42:01,719 --> 00:42:04,840
Speaker 2: It's like a little built in support system one hundred percent.

903
00:42:05,040 --> 00:42:09,520
Speaker 2: And if you didn't hear it, my book a book,

904
00:42:09,640 --> 00:42:12,600
Speaker 2: I wrote another book, and pre sales are available for

905
00:42:12,719 --> 00:42:15,560
Speaker 2: my book, The Business Bible. It comes out on November

906
00:42:15,600 --> 00:42:17,799
Speaker 2: the twenty six, which is wild. So I'm going to

907
00:42:17,800 --> 00:42:19,319
Speaker 2: link that in the show notes because I heard it

908
00:42:19,360 --> 00:42:20,320
Speaker 2: was a really good book.

909
00:42:20,200 --> 00:42:22,120
Speaker 4: And then takes you from start to finish, step by

910
00:42:22,160 --> 00:42:23,640
Speaker 4: step of everything you needs, you know.

911
00:42:23,640 --> 00:42:26,560
Speaker 2: Literally, and it's got so many little founder stories intertwined

912
00:42:26,600 --> 00:42:28,080
Speaker 2: into it. And do you know how much stuff I've

913
00:42:28,080 --> 00:42:29,640
Speaker 2: packed into there that you can do for free like

914
00:42:29,719 --> 00:42:32,640
Speaker 2: that's literally my bread and butter. We will see you

915
00:42:32,680 --> 00:42:35,120
Speaker 2: next month for another episode of the Business Bible. Guys

916
00:42:35,360 --> 00:42:43,759
Speaker 2: Bye Did Buy shared on She's on the Money is

917
00:42:43,840 --> 00:42:47,440
Speaker 2: general in nature and does not consider your individual circumstances.

918
00:42:47,760 --> 00:42:51,200
Speaker 2: She's on the Money exists purely for educational purposes and

919
00:42:51,239 --> 00:42:53,640
Speaker 2: should not be relied upon to make an investment or

920
00:42:53,760 --> 00:42:57,360
Speaker 2: financial decision. If you do choose to buy a financial product,

921
00:42:57,440 --> 00:43:01,400
Speaker 2: read the PDS TMD and obtain appropriate financial advice tailored

922
00:43:01,440 --> 00:43:04,920
Speaker 2: towards your needs. Victoria Divine and She's on the Money

923
00:43:04,960 --> 00:43:08,360
Speaker 2: are authorized representatives of money sherper P T y L

924
00:43:08,480 --> 00:43:10,839
Speaker 2: t D A b N three two one is six

925
00:43:10,880 --> 00:43:14,440
Speaker 2: four nine two seven seven zero eight afs L four

926
00:43:14,600 --> 00:43:17,080
Speaker 2: five one two eight nine