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Speaker 1: When we're doing that, we can often forget about the

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Speaker 1: most important role, which is being the visionary of the company.

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Speaker 2: Hello and welcome back to the Rising Conker Podcast. It

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Speaker 2: is your host, Georgie Stephenson. As some of you may know,

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Speaker 2: I'm currently on maternity leave, so Tim and I are

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Speaker 2: soaking up the newborn bubble and new parent life with

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Speaker 2: our little baby girl. But I did not want to

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Speaker 2: leave my ron C fan with nothing, so we are

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Speaker 2: bringing back the best bits of the Rise and Conker Podcast.

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Speaker 2: We have nearly over two hundred episodes, so I thought

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Speaker 2: it would be a cool idea to bring you snippets

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Speaker 2: from the most listened to, the most talked about episodes

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Speaker 2: and just give you the best bits in a mini episode.

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Speaker 1: So be prepared to get straight into juicy topics, to

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Speaker 1: feel inspired, to feel motivated, empowered, and of course informed.

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Speaker 1: These episodes are shorter, but they're just full of the

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Speaker 1: best bits. If you did like this mini app, make

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Speaker 1: sure you go to the show notes where we have

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Speaker 1: linked the full episode. And I just want to say

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Speaker 1: I really appreciate you guys still supporting the show while

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Speaker 1: I'm taking some time off to enjoy baby Girl, and

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Speaker 1: I just can't wait to be back in your ears

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Speaker 1: with fresh episodes in the new year. We have been

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Speaker 1: planning the next season and there are so many exciting

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Speaker 1: guests and surprises coming up. So I really hope you

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Speaker 1: enjoy this mini episode. Let's get straight into the show. Okay,

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Speaker 1: let's get into it. So this is like the biggest

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Speaker 1: lessons and tips that I've learned in my first year

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Speaker 1: of business. We found a gap in the market and

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Speaker 1: hen h was born from a personal problem, and so

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Speaker 1: I want you to really think about, like with this idea,

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Speaker 1: with this business idea, and this is more for someone

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Speaker 1: if you haven't already established this, But how is this

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Speaker 1: product or offer different? How are you helping a customer

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Speaker 1: that's already not on the market, or if it's already

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Speaker 1: on the market, how can you market it? So you

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Speaker 1: are different, so you're you've got a certain pain point

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Speaker 1: you're hitting, and also you want to be thinking about

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Speaker 1: stuff like how does this person see transformation from your product?

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Speaker 1: Like we did a lot of testing on our pre workout,

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Speaker 1: which was our first product, and we felt the effects

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Speaker 1: ourselves and we knew that everyone else would. The next

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Speaker 1: tip I have is to be scrappy when you have to,

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Speaker 1: but also to know when to outsource and hire. So

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Speaker 1: when I say be scrappy, like at the start of

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Speaker 1: Naked Harvest, we Naked Harvest was fully funded by all

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Speaker 1: me and Cooper's own funds. We did not get alone

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Speaker 1: or anything like that. He has a family, I've got

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Speaker 1: you know, to mortgages, so it's not like we had

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Speaker 1: heaps of money to just like throw at this business

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Speaker 1: and see what happened. It was actually like we ended

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Speaker 1: up adding up and it was quite a big investment

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Speaker 1: at the start, but that was over time. And so

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Speaker 1: a big thing about a business, especially a small business,

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Speaker 1: is like be scrappy where you can. So if you

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Speaker 1: can't afford it, don't go out and get the most extravagant,

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Speaker 1: crazy website that costs like fifty grand or something like that.

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Speaker 1: Try and do the website yourself first, or you know,

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Speaker 1: there's just like little aspects that you can try and

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Speaker 1: do yourself. Even now, still, like I edit a lot

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Speaker 1: of the Naked Harvest video, so any content on nhh

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Speaker 1: fit or igtvs or anything like that, because I have,

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Speaker 1: you know, some sort of editing skills, I do that

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Speaker 1: instead of hiring someone. So we're always kind of looking

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Speaker 1: where we can do it ourselves first before hiring. But

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Speaker 1: in saying that, a big reason why en H grew

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Speaker 1: so much this year and was quite successful was we

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Speaker 1: knew when to find people and to outsource because you

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Speaker 1: just you can't yourself, Like you just can't do that much.

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Speaker 1: So you're better off knowing your strengths, doing that amazing,

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Speaker 1: and then outsourcing the rest of the way. The next

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Speaker 1: thing is realize that, like you need to be constantly learning. Now.

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Speaker 1: I go through seasons. So I'll go through a season

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Speaker 1: where all I'm doing is absorbing podcasts and books and

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Speaker 1: audio books, and i might do some sort of coaching

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Speaker 1: or online course and I'm really like topping up my

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Speaker 1: knowledge pat analogy and just like absorbing more information. And

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Speaker 1: then I'm going through season where I kind of stop

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Speaker 1: that and I'm integrating. So I kind of can't be

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Speaker 1: doing both at once. I need to be doing one

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Speaker 1: or the other. But that is how I work. I

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Speaker 1: don't know about you, guys. Next point, make sure you're

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Speaker 1: being seen by the right people. So you need to

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Speaker 1: know who your customer is. Guys. You need to know

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Speaker 1: who your customer is and where they hang out. Obviously

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Speaker 1: because naked harvests came from my pain point, and so

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Speaker 1: then it is my demographic and I'm really like the

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Speaker 1: ideal client client. It's quite easy for me, but you

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Speaker 1: really need to know, like who is your ideal client,

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Speaker 1: Like what is your client avatar? Who are they? How

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Speaker 1: old are they? What shops do they shop at? Where

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Speaker 1: do they hang out online? What sort of competitors are

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Speaker 1: they looking at? What platforms are they on? Another big

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Speaker 1: thing is communicating your offer and putting yourself in their shoes,

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Speaker 1: So that really ties into the point that I just said.

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Speaker 1: But know your customer, know the pain points, know how

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Speaker 1: to communicate and talk to them. So like all our

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Speaker 1: social media copy is done by either me or mel

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Speaker 1: or Megan, and we are all within the age demographic

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Speaker 1: of our ideal customer. Like we know how I would

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Speaker 1: want to be spoken to. We know what sort of

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Speaker 1: things the customer avatar cares about and how to sort

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Speaker 1: of talk to them.

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Speaker 2: Okay, rn C, fam, we're just having a quick break.

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Speaker 2: We will get back into the episode in one second.

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Speaker 2: But firstly I have to ask you do you get

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Speaker 2: enough sleep? Do you wake up feeling charged and rested?

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Speaker 2: Do you fool to sleep easily. Do you struggle to

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Speaker 2: wind down your mind before bed? If you're answering these

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Speaker 2: questions and you're like, oh, Georgie, no, I don't get

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Speaker 2: enough sleep, I can't wind down. I really struggle with

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Speaker 2: all these issues. Then girlfriend, you need to get onto

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Speaker 2: Moon Milk. So if you guys have me on socials,

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Speaker 2: you would know this is probably my favorite Naked Harvest product.

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Speaker 2: So moon Milk was born in twenty nineteen when I

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Speaker 2: myself really struggled and suffered from insomnia and basically switching

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Speaker 2: off at bedtime. This was in the very beginning of

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Speaker 2: Naked Harvest. So I had a lot going on. My

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Speaker 2: mind was running wild, and I really struggled to get

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Speaker 2: good sleep. And we know when you don't get good sleep,

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Speaker 2: everything else suffers. So if you don't get good sleep,

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Speaker 2: you're tied during the day, You're more hungry, you're more moody,

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Speaker 2: you can't process things well, you can't think as well.

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Speaker 2: So I knew I had to get my sleep sorted.

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Speaker 2: I sat down with Cooper and our food tech and

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Speaker 2: I kind of said, guys, we have to develop a

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Speaker 2: product that is obviously or natural. I know there's so

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Speaker 2: many unique herbs and minerals and vitamins that we could

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Speaker 2: include that just helps your body unwind and recover during

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Speaker 2: the night. A big thing with this is I said, also,

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Speaker 2: is I want something I can have at night while

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Speaker 2: I'm watching Netflix that taste delicious that also takes away

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Speaker 2: you know that feeling of you're not hungry, but you

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Speaker 2: want something sweet. I'm such a sweet toof, so we

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Speaker 2: also wanted to make sure it was that side of things,

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Speaker 2: so introducing Moon milk. It is gluten free, dairy free, refined,

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Speaker 2: sugar free, vegan, and all natural so honestly has no nasties.

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Speaker 2: It tastes like the most delicious hot chocolate, it has

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Speaker 2: no dairy in it, and get ready to have the

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Speaker 2: best sleeps of your life. It's also really nice because

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Speaker 2: even though it's a natural product, you definitely feel the difference.

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Speaker 2: I can notice such a big difference of when I

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Speaker 2: take it and when I don't with just the deepness

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Speaker 2: of my sleep, feeling restless, tossing and turning, and also

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Speaker 2: feeling tired before bed. I'm someone who's super wired most

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Speaker 2: of the time, so it's so nice to have a moonmilk,

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Speaker 2: sit down, watch Netflix and feel that wave of tiredness

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Speaker 2: and go, yes, it is time to sleep. So, guys,

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Speaker 2: there are three new flavors with moon Milk. I am

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Speaker 2: so excited. So the ogy is chocolate. It's everyone's favorite.

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Speaker 2: The next flavor is a salted ca We wanted to

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Speaker 2: do this for the lovers of caramel. Obviously, it's got

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Speaker 2: a very unique, yummy flavor. If you're assaulted caramel gal,

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Speaker 2: that is for you. Next up is vanilla Chai, So

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Speaker 2: this one if you're a chai person.

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Speaker 1: It also has like a twist.

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Speaker 2: Of maple in there, so very very sweet. And then

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Speaker 2: our last flavor that is new and I'm going to

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Speaker 2: say it's my favorite, is Rocky Road. So basically think

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Speaker 2: Ogi moonmilk with a hint of lollies of marshmallows. Like

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Speaker 2: you literally smell it and it smells like Rocky Road.

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Speaker 2: I'm not like the biggest Rocky Road person, but oh

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Speaker 2: my god, this flavor will blow your mind. So, guys,

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Speaker 2: if you're not getting good sleep, if you struggle to

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Speaker 2: wind down, or if you just want something sweet before

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Speaker 2: bed that you know is going to calm your mind

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Speaker 2: and do really amazing things for your body, and it

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Speaker 2: will mean that you will have a very productive next day.

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Speaker 2: You have to try moon milk. I do have a

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Speaker 2: code for my ironc fam. It is rise and conquer

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Speaker 2: at checkout to get a sneaky dissy.

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Speaker 1: Ah, you will.

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Speaker 2: Not regret it. There are hundreds and hundreds of positive

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Speaker 2: reviews from the NH gang who will also obsess. So

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Speaker 2: come join us. You will not regret it at all.

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Speaker 2: Let's get straight back into the show.

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Speaker 1: Okay, So the next big thing is think outside of

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Speaker 1: the box, guys, and just go for it. Like I

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Speaker 1: don't know, I personally like Naked Harvest. I did not

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Speaker 1: want it to just be a carbon copy of another

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Speaker 1: supplement brand that's doing all the same things that looks

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Speaker 1: the same. For us, it's really about making Naked Harvests

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Speaker 1: our own. Thinking outside of the box, really thinking, you know,

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Speaker 1: what would we want to see in a business, what

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Speaker 1: would we want to see in products, and trying to

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Speaker 1: do it a little bit differently. A big thing also

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Speaker 1: is like you want your company to reflect your values,

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Speaker 1: how you want to do things, and usually you have

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Speaker 1: like a certain flare or the way that you like

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Speaker 1: to do things, which is very easy to reflect that.

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Speaker 1: And a big thing me and Mel talk about all

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Speaker 1: the time is you know, like burning the rule book,

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Speaker 1: like because Mel as she went to university for I

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Speaker 1: think it's pr and communications or something like that. I

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Speaker 1: don't know, I'm probably butchering it. But basically, there was

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Speaker 1: quite a few times when we were first beginning where

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Speaker 1: Mel would kind of have the way of like she's like, no,

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Speaker 1: this is the way you know, things are supposed to go,

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Speaker 1: because that's how she got taught in UNI. And I

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Speaker 1: would often be like, Mel, I don't want to do

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Speaker 1: it the way you know. I don't want to do

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Speaker 1: it the way we're supposed to do it. I want

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Speaker 1: to do it in a way that feels good to

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Speaker 1: me and feels good to the customer. And so I

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Speaker 1: think we have gotten a lot of organic sort of

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Speaker 1: success because we very much think outside the box. We

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Speaker 1: do it in a way that it's like how would

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Speaker 1: I like things to be done or how would I

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Speaker 1: like to be seen? If that makes sense. And like

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Speaker 1: a good example is like recently we launched our new

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Speaker 1: Thrive protein flavor, which is strawberries and cream. It's bloody

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Speaker 1: delicious and we it's COVID nineteen, so we're all in ISO.

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Speaker 1: Usually for a launch, we do like a you know,

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Speaker 1: we get a photographer and we do photos or some

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Speaker 1: sort of video campaign. But we couldn't do that, and

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Speaker 1: so we did just a live reveal where we literally

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Speaker 1: got a balloon like a gender reveal in the warehouse,

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Speaker 1: popped it, went on live, did a competition and all

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Speaker 1: that sort of thing, and it was like it was

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Speaker 1: so simple, but no one had done it. It was

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Speaker 1: a bit of fun, it was outside of the box,

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Speaker 1: and we got heaps of engagement and traction from that,

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Speaker 1: so that it's a big thing for us and something

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Speaker 1: I constantly remind myself and Mel and like our team

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Speaker 1: is like, we don't have to do it the way

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Speaker 1: everyone else is doing it, because usually there's like a better, funner,

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Speaker 1: easier way to do things. The next thing is to

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Speaker 1: make sure and this is kind of like a non

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Speaker 1: fun step bit and we had a huge realization with

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Speaker 1: this about midyear, but make sure you're being super conscious

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Speaker 1: about money in and money out, watch your cash flow.

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Speaker 1: Like and then like my last overall thing is just

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Speaker 1: realize you need to be constantly working on your either

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Speaker 1: business or setting side of time and just making it happen.

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Speaker 1: So when we first started, before we launched. Like first

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Speaker 1: started with the very beginning, we basically set a time

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Speaker 1: every single I think it was Wednesday afternoon. Cooper would

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Speaker 1: finish early, me and Mel would finish early from whatever

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Speaker 1: we're doing. He would come over and we would have

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Speaker 1: this meaning where we would plan out stuff. And so

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Speaker 1: every single week we would do this and it was

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Speaker 1: just like slowly tipping away and eventually, you know, we

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Speaker 1: got it happening and we launched, and something we realized

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Speaker 1: even now, like when we're in business, sometimes you can

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Speaker 1: just get so stuck in like the everyday task. And

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Speaker 1: I'm not saying like you're not constantly working in your business.

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Speaker 1: You are, but I'm saying you need to constantly be

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Speaker 1: putting time away, whether it is weekly or fortnightly, where

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Speaker 1: you sit with your team or yourself and just go, hey,

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Speaker 1: are things tracking the way we thought they were tracking?

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Speaker 1: Are we at where we thought we'd be with our goals?

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Speaker 1: And just checking in because sometimes we can, yeah, just

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Speaker 1: get super stuck in the everyday sort of jobs and

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Speaker 1: not really see the overall thing. And a big thing

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Speaker 1: about owning a business is you have to wear multiple hats.

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Speaker 1: You have to constantly be in many different spots, and

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Speaker 1: when we're doing that, we can often forget about the

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Speaker 1: most important role, which is being the visionary of the

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Speaker 1: company and making sure you know all the messaging and

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Speaker 1: everything and making sure we're tracking where we want to

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Speaker 1: be and all that sort of stuff. So a big

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Speaker 1: thing is just to be super consistent with checking in

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Speaker 1: on your business and making sure you're on track or

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Speaker 1: if things need to shift, if you need to realign,

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Speaker 1: if that makes sense.

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Speaker 2: Thank you for listening for another RNC episode. I really appreciate.

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Speaker 1: Taking the time to be here with me, and also

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Speaker 1: for taking the time for yourself. If you found this

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Speaker 1: episode helpful, it would be so amazing if you shared

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Speaker 1: it on your stories and tagged us, or simply just

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Speaker 1: send it on to a girlfriend or family member who

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Speaker 1: would benefit from listening. We are an independent podcast run

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Speaker 1: by me and amazing podcast manager, so it would mean

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Speaker 1: the world to us if you left a review on

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Speaker 1: the Apple podcast app. Also, if you're vibing this podcast

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Speaker 1: and the concepts we're chatting about and your craving community,

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Speaker 1: please come and join us over at the RNC podcast

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Speaker 1: community Facebook group. Just search Rise and Conquer Podcast community

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Speaker 1: on Facebook and I will be in there to chat

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Speaker 1: to you until next time.