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Speaker 1: Gruin is back tonight.

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Speaker 2: Fifteen years in TV terms is some serious longevity. And

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Speaker 2: Will Anderson, who doesn't look a day older than he

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Speaker 2: did on that first episode all those years ago, is

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Speaker 2: with us now.

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Speaker 1: Good morning.

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Speaker 3: Thank you very much for having me as usual. I

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Speaker 3: really appreciate it. And there has been a miscommunication though

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Speaker 3: I asked for an advertising sting. Sorry, I was thinking

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Speaker 3: something that was five seconds, not I know you said

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Speaker 3: we've been on yeah, those fifteen years past. While I

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Speaker 3: was waiting to come on listening to this.

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Speaker 4: He was showing off his musicality.

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Speaker 3: Who was not men. Don't get me wrong, He's a

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Speaker 3: beautiful musician. The fact that when you can make love

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Speaker 3: for twenty four hours in a row, you know, noodling

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Speaker 3: around on a song for five feels like nothing. But

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Speaker 3: just when I was sitting here in Heaven's waiting room

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Speaker 3: to come.

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Speaker 1: Here, that wasn't so tantric.

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Speaker 3: Oh gosh, no can meet has ever said, hey, just

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Speaker 3: from my intro music tonight, could you bang on some sting.

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Speaker 2: Fifteen seasons? I mean, it is a great achievement. You've

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Speaker 2: seen a lot of campaigns over that time, the good,

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Speaker 2: the bad, the ridiculous. What is an example of one

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Speaker 2: that really stands out to you as a highly successful

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Speaker 2: advertising campaign.

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Speaker 3: Oh, that's an interesting question, because none of them is

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Speaker 3: the career answer to that. I have been the victim

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Speaker 3: of some perverted psychological experiment by the Australian taxplayers, because

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Speaker 3: I'm someone who went into public broadcasting because I wanted

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Speaker 3: to avoid advertising. And then I've literally spent fifteen years

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Speaker 3: doing a show where nine months of the year I

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Speaker 3: don't like try to avoid advertising, and then three months

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Speaker 3: of the year, in some sort of clockwork orange style

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Speaker 3: psychological experiment, they take me into a room at the

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Speaker 3: ABC and they forced feed me every ad in the

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Speaker 3: entire world. And whatever effect that has had on my brain,

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Speaker 3: the one thing I will tell you is that it

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Speaker 3: all works immediately and none of it sticks. That is

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Speaker 3: honestly my and maybe that's just because of the way

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Speaker 3: that I consume it. So that often if we talk,

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Speaker 3: if we talk about something on the show, you know,

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Speaker 3: if we happen to be talking about like Coca cola

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Speaker 3: on the show, I guarantee you, on the next day

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Speaker 3: or like sometime within forty eight hours of that show,

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Speaker 3: I will just have a desire to have a Coca Cola,

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Speaker 3: like two weeks later, it's always gone. It's like my

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Speaker 3: algorithm is the only algorithm that I might be the

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Speaker 3: thing that stops AI from taking over because my algorithm

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Speaker 3: cannot get a handle on what's going on in my life.

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Speaker 3: It's like he's interested in vapes and monster trucks this week.

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Speaker 3: Now it's interested in only a gambling accounts.

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Speaker 4: With their attention spans, I think these days, well it

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Speaker 4: would be part of that maybe. Well you've got an

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Speaker 4: understanding now, of course, of what makes for a for

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Speaker 4: a decent or memorable campaign. But there's a fine lining

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Speaker 4: with really clever ads, especially when they're drilled into us

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Speaker 4: every break that they've become annoying. It's tough, isn't it.

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Speaker 3: Well, it does give you too much time to think

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Speaker 3: about them as well, I think so. One of the

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Speaker 3: ads we're talking about tonight is one that people would

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Speaker 3: have seen a lot if they were watching the cricket,

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Speaker 3: which is for the Toyota high Lux. It's the ghost Dad.

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Speaker 3: You know, where all the families there were their various

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Speaker 3: high luxes from every years. Their dad comes back and

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Speaker 3: rifles through the house looking for the keys and then

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Speaker 3: just drives off in his high lux. This is very

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Speaker 3: much like what you consider that old school storytelling, you know,

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Speaker 3: bigger budget advertising, which is actually almost a little old

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Speaker 3: fashioned these days in this modern world of these short

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Speaker 3: you know had messages. So I love it. But it's

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Speaker 3: exactly what you said. If you watch the cricket, you

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Speaker 3: saw it every break, and the more you watch an

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Speaker 3: ad like that, you're like, why is he destroying the house?

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Speaker 3: The keys were in the bowl near the door, they

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Speaker 3: always were. What happened to this dad? Did he die

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Speaker 3: in a car accident? What is the story of this commercial?

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Speaker 2: It is a good commercial, you know. You know what

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Speaker 2: ad I tend to always remember. Do you remember the

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Speaker 2: old ness Cafe Love story ad?

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Speaker 1: Of course it was no that.

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Speaker 2: I mean it must be a successful campaign if all

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Speaker 2: these years later I still remember that. This is when

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Speaker 2: we watched Sunday night movies and so on, so you

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Speaker 2: were this I think it had you all saw it,

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Speaker 2: and when it changed tacked and went into the next

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Speaker 2: chapter and everything.

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Speaker 3: Well, I think you've absolutely identified why we don't see

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Speaker 3: it anymore is because there was only three commercial networks,

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Speaker 3: and it meant the third of the audience on any

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Speaker 3: given occasion was sitting down and watching this thing that

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Speaker 3: you were watching. So the idea of creating a story

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Speaker 3: through your ads that people would follow is just something

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Speaker 3: that advertisers would not even consider in this day. In fact,

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Speaker 3: the last one I can remember is really Runda and Katut.

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Speaker 1: Yes, oh yes, yes it.

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Speaker 3: Was kind of but even that's a decade ago. Runder

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Speaker 3: and Katut. You know, I don't think I don't think

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Speaker 3: it's time for a new advertising romance to see book up.

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Speaker 3: Who can Ronald McDonald do it?

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Speaker 4: I'm thinking about someone who's online constantly. I'll give me

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Speaker 4: someone someone from or something.

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Speaker 2: The pitch, of course, is the other big thing that

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Speaker 2: we love about Crew, and we've got to get.

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Speaker 3: Ron on me Donald in a romance with chat.

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Speaker 1: That's all we've got to.

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Speaker 3: Do everywhere make it.

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Speaker 1: Yet I can't un see that now, thanks guys, Sorry tonight.

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Speaker 1: I'm just thinking of Ronald McDonald as an F boy.

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Speaker 1: I mean, what the.

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Speaker 3: Hell if he was on the island and he reveals

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Speaker 3: at the final and Ronald, he guys, I'm sorry, I

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Speaker 3: came here as the F boy stuck in my tiny

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Speaker 3: car flower whoever I could on this island on the

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Speaker 3: for the money?

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Speaker 2: Can we talk about tonight's pitch because I think it's

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Speaker 2: a beusy. How to make jen Z love the King

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Speaker 2: put him on TikToker.

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Speaker 1: Imagine, well, I imagine so big bend.

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Speaker 3: Obviously he could get on TikToker going to go with

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Speaker 3: that angle. So two good acts, Like I think they

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Speaker 3: actually do a really compelling job. There's one in particular

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Speaker 3: that I thought was fantastic around the idea that like,

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Speaker 3: there's not much that kids can rebell against these days. Yeah,

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Speaker 3: you know, all the things that used to be rebellion

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Speaker 3: have been accepted as kind of part of No. This

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Speaker 3: is modern society, and of course you can do these

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Speaker 3: things that we're accepting of you and your choices. So

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Speaker 3: one of the last acts of rebellion might be to

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Speaker 3: be a monarchist.

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Speaker 4: Yeah, quite pussively, But after fifteen years with Russell and Todd,

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Speaker 4: they're at the desk doing their thing. It's a bit

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Speaker 4: like Lisa and I. We almost end each other's sentences.

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Speaker 4: It wouldn't have been the same without them, and I

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Speaker 4: would imagine there's a bit of sentence ending between the

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Speaker 4: three of you.

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Speaker 3: Well, there is, indeed, I will say that it's always

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Speaker 3: nice we're very because we all have our different lives.

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Speaker 3: You know, it's really great when we see each other.

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Speaker 3: We come back together and we haven't been in each

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Speaker 3: other's pockets, like I understand when you see each other

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Speaker 3: every day. I'm not talking to you specifically each other

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Speaker 3: every day you're in each other's pockets. But we're very

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Speaker 3: lucky that we go off and you know, Russell has

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Speaker 3: his radio show and he goes off and does that.

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Speaker 3: I've got my stand up and I go off and

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Speaker 3: do that. And Todd climbs up Mount Everest or something.

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Speaker 3: Of course, you all have our different things.

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Speaker 1: Absolutely well.

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Speaker 2: Congratulations on the two LOGI nominations. The Gold Luggie is

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Speaker 2: a mishmash of ridiculousness again this year, so I don't

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Speaker 2: know what's going on there. Hopefully sure be colorful win

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Speaker 2: saying as you're not, I mean you should.

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Speaker 3: Be you Ah, I mean anyway, I don't want to

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Speaker 3: go behind the scenes, but here's all I would say

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Speaker 3: is you always get a little message from the ABC

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Speaker 3: going if you were nominated for the Gold LOGGI, would

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Speaker 3: you go to the logos? Ayah, it's always no, we're not,

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Speaker 3: And they're like, well, we'll just avoid that mess.

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Speaker 1: Well, the people have spoken, they love it.

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Speaker 2: And also you're up against state of origin and dogs

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Speaker 2: behaving very badly tonight, very badly.

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Speaker 3: I'd like to say I View is a good place.

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Speaker 1: I think that's they're scared of you.

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Speaker 2: That's the power of the Grill and Season fifteen tonight,

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Speaker 2: ABC TV and ABC I View.

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Speaker 1: Thank you will. So I still can't.

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Speaker 2: Get running with Donald out of my head.

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Speaker 1: I'm sorry.

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Speaker 4: It's a magical period and the advertisers a little ted together.

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Speaker 3: It's the fun idea.

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Speaker 4: The marketing possibilities are in as well.

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Speaker 1: Thank you will. Sea