1 00:00:00,120 --> 00:00:04,520 Speaker 1: I Kia. Ikia is the world's most successful furniture outlet 2 00:00:04,840 --> 00:00:08,000 Speaker 1: and they want to stay that way. Now. Ikia wants 3 00:00:08,000 --> 00:00:11,040 Speaker 1: to add new store locations to respond to changes in 4 00:00:11,080 --> 00:00:14,000 Speaker 1: the way people live in shop. Right now, most Ikias 5 00:00:14,080 --> 00:00:18,320 Speaker 1: are in suburban areas outside major cities. But the company 6 00:00:18,360 --> 00:00:20,720 Speaker 1: says it over the next twenty years, fewer people are 7 00:00:20,720 --> 00:00:23,680 Speaker 1: going to be driving, or we'll even have cars. Obviously 8 00:00:23,680 --> 00:00:26,920 Speaker 1: they're talking about millennials, and I'll bet you that's not true. 9 00:00:27,160 --> 00:00:29,639 Speaker 1: But that's a whole different day. So I Kia is 10 00:00:29,720 --> 00:00:33,319 Speaker 1: hunting for prime downtown locations in big cities worldwide. You're 11 00:00:33,360 --> 00:00:38,600 Speaker 1: looking in Paris, London, Berlin, Madrid, Tokyo, Shanghai, and Mumbai. 12 00:00:38,960 --> 00:00:42,279 Speaker 1: Always loves saying Mumbai. And they're also looking in New 13 00:00:42,360 --> 00:00:45,479 Speaker 1: York City. Not to elected officials in almost all of 14 00:00:45,479 --> 00:00:48,760 Speaker 1: these cities, this is great news. Big company wants to 15 00:00:48,800 --> 00:00:53,280 Speaker 1: invest in their downtown areas. Means tax dollars, ancillary businesses, 16 00:00:53,400 --> 00:00:57,800 Speaker 1: and more economic activity. But you i KA executives that 17 00:00:57,920 --> 00:01:00,600 Speaker 1: better beware. If you really want to open a New 18 00:01:00,680 --> 00:01:02,600 Speaker 1: York store, you better come up with a plan to 19 00:01:02,720 --> 00:01:06,560 Speaker 1: deal with New York liberals. They hate big business. They 20 00:01:06,640 --> 00:01:08,600 Speaker 1: might like your furniture, but they don't want to pay 21 00:01:08,600 --> 00:01:11,720 Speaker 1: for it, and they will run big business out of town. 22 00:01:11,760 --> 00:01:17,000 Speaker 1: Whatever they can. Ask Amazon about that, Bezos, he'll tell 23 00:01:17,040 --> 00:01:19,160 Speaker 1: you I can't wait to see this